Inventory of the John Paver Papers, 1920-1979
[top]Descriptive Summary
TitleJohn Paver Papers,
1920-1979, bulk
1938-1971
Creator
Paver, John
Extent
33.1 Linear Feet
16,105 Items
Repository
16,105 Items
Rare Book, Manuscript, and Special Collections Library, Duke
University
Language
English.
[top]
Administrative Information
Access RestrictionsCollection is open for research.
However, patrons must sign the Acknowledgment of Legal
Responsibility and Privacy Rights form before using this collection.
Also, all or portions of this collection may be housed off-site in
Duke University's Library Service Center. Consequently, there may be a 24-hour
delay in obtaining these materials.
Please contact Research Services staff before visiting the Rare
Book, Manuscript, and Special Collections Library to use this collection.
Use Restrictions
The copyright interests in this collection have not been transferred
to Duke University. For more information, consult the copyright section of the
Regulations and Procedures of the Rare Book, Manuscript, and Special
Collections Library.
Preferred Citation
[Identification of item], John Paver Papers, Rare Book, Manuscript,
and Special Collections Library, Duke University.
Provenance
The John Paver Papers were transferred to the Rare Book, Manuscript,
and Special Collections Library from Fairleigh Dickinson University in
1996.
Processing of this collection was supported by the National
Endowment for the Humanities.
Processing Information
Processed by Lisa Stark
Completed March 29, 2001
Encoded by Lisa Stark
Folder date spans were figured by sampling and so may not be
strictly accurate for all materials in a particular folder.
There was no meaningful arrangement to the collection when it came
to the library, and so most organization has been imposed to approximate how
Paver may have used the files. For instance, files obviously created during his
tenure at the National Outdoor Advertising Bureau (NOAB) were pulled into a
separate group of files by that name. Most individual folders hold a wide range
of material types, such as manuscripts, photographs, and printed materials.
Folder labels give an indication of most materials in a folder, but perhaps not
all materials in the folder.
All photographs, slides, and negatives were pulled from folders into
their own series. Whenever a photograph had been filed with other papers, a
photocopy was made of the photograph, and left with the papers to preserve
context. Approximate dates on the backs of photos may not be accurate. They
were usually entered into the image database when found, but could not be
confirmed.
Oversize materials were labeled with the same title as the folder
from which they were pulled. Thus an oversize item may, for instance, have the
title/label "Typescript" when the oversize item is actually a clipping, if
"Typescript" is on the folder label from which the item originally came.
Patrons should use caution since the collection still contains some
rusty staples.
This finding aid is NCEAD compliant.
[top]
Biographical Note
| 1900 Jan. 15 | Born in Montgomery, Alabama |
| 1918 Oct.-Dec. | Student Army Training Corps enlistee at University of California when World War I armistice signed |
| 1924 | Graduated from Northwestern University (Evanston, Ill.) with a Bachelor of Science degree |
| 1925 | Graduated from Northwestern with a degree in Civil Engineering |
| 1925 Sept.-1927 Apr. | Research Engineer at Sunland Sales Corporation |
| 1927 Apr.-1933 Jan. | Chief Engineer-Secretary at the Outdoor Advertising Association of America (OAAA) |
| 1933 Jan.-1936 Jan. | Erskine Fellow and Research Associate for Miller McClintock at Erskine Bureau for Street Traffic Research at Harvard University |
| 1936 Jan.-1937 Apr. | Research Associate for McClintock at Advertising Research Foundation |
| 1937 Apr.-1942 June | Engineer and Manager of National Field Service Department at National Outdoor Advertising Bureau (NOAB) |
| 1942 June-1944 June | Major-Lieutenant Colonel in US Air Force during World War II |
| 1944 Jul.-1945 Jan. 1 | Managing Director of Traffic Audit Bureau (TAB) |
| 1945 Jan. 1 -1962 | President and General Manager of NOAB |
| 1950 | Featured speaker at the national convention of the British Poster Advertising Association |
| 1958 | Speaker again for the British Poster Advertising Association |
| 1962 | Retired from NOAB |
| 1963 | Guest of honor and speaker at the European Association of Outdoor Advertising in Paris |
| 1972 | Died |
After retirement, Paver still promoted the establishment of an international organization to make use of poster advertising throughout the world and traveled extensively for this purpose. He worked closely with the British and London Poster Associations and the Outdoor Advertising Federation of Europe. Paver also published "My World War II Experiences" at some point before 1968. Only a few copies were created by printer, Harry Deckoff, of the Tribune Printing Company in New York
[top]Collection Overview
The John Paver Papers span the years 1920 through 1979, with the bulk
of the collection dating from 1938 through the year 1971. The collection
documents Paver's career in the outdoor advertising industry, especially his
years as president of the National Outdoor Advertising Bureau (NOAB), and his
work writing a textbook on the outdoor advertising medium. Series include the
Biographical Files Series;
Writings and Speeches
Series;
NOAB Files Series;
Subject Files Series;
Personal Files Series;
Miscellaneous Files
Series;
Photographs, Negatives, and Slides
Series; and
Oversize Materials.
Researchers interested in the following subjects may find this collection
especially helpful: management in the advertising industry, more specifically
the outdoor advertising industry; the outdoor medium itself; and traffic and
advertising. Common formats in the collection include paper files such as
correspondence, meeting minutes, writings, memoranda, printed materials; and
photographic prints and negatives. The
Resource for Outdoor Advertising
Descriptions (ROAD) database, which holds searchable information about
the images in this and other outdoor advertising collections will be available
in early 2003.
Paver was instrumental in the establishment of standards for traffic
measurement and, later, standards and the quality of billboards, topics all
reflected in each of the collection's series, especially the
Writings and Speeches
Series, the
NOAB Files Series, and the
Subject Files Series. He
pioneered research determining the relationship between traffic or habitual
movement and trade activities. This work culminated in the publication,
Traffic and Trade
(McGraw-Hill, 1935), co-authored with research associate Dr. Miller McClintock,
and in the founding of the industry authority for measuring outdoor advertising
circulation, the Traffic Audit Bureau (TAB). His contributions in the area of
window display (show windows) advertising, and, more generally, the outdoor
medium are significant as well; all are documented within the collection. A
large part of his career was spent in service to the National Outdoor
Advertising Bureau before and after World War II; he led the organization for
about seventeen years and became a prominent figure in the outdoor advertising
industry. The papers document well Paver's work on an outdoor advertising
textbook through draft copies and research materials. Through this activity,
Paver grew to become a respected authority on poster and painted display
advertising in the United States, and served as a speaker and consultant in the
last years of his life. For more detailed information about Paver's life and
career, see the
Biographical Note above as
well as the
Biographical Files Series.
All collection series are further described within the container list.
At the end of this finding aid is a list of publications removed from
the collection and cataloged separately. Closely related collections in the
Rare Book, Manuscript, and Special Collections Library include the John Brennan
Papers, the John Browning Papers, the Duplex Advertising Co. Records, the H.E.
Fisk Collection of War Effort Mobilization Campaigns, the Outdoor Advertising
Association of America Records, the Outdoor Advertising Poster Design
Collection, the Outdoor Advertising Slide Library, the Garrett Orr Papers, the
R.C. Maxwell Company Records, the Howard Scott Papers, and the Strobridge
Lithography Company Photographs.
[top]
Subject Headings
These are searchable subject entries for this collection. Performing a
search on these subjects in the Duke University Libraries online catalog will
bring up other related research materials.
- Advertising--Management
- Advertising--Posters
- Advertising agencies.
- Advertising executives.
- Advertising layout and typography.
- Advertising, Outdoor--Design and construction--Standards.
- Advertising, Outdoor--Europe.
- Advertising, Outdoor--Law and legislation--United States.
- Advertising, Outdoor--Posters.
- Advertising, Outdoor--United States.
- Billboards--Design and construction--Standards.
- Billboards--Europe.
- Billboards--United States.
- Commercial art.
- Commercial art--United States.
- Marketing.
- National Outdoor Advertising Bureau.
- Outdoor Advertising Association of America.
- Paver, John.
- Paver family.
- Paver-Sills Traficounter.
- Poster, American--20th century--United States.
- Posters--Design.
- Posters--United States.
- Show windows.
- Signs and signboards.
- Traffic Audit Bureau.
- Traffic estimation.
- Traffic flow.
- Traffic surveys.
- United States. Air Force.
- John W. Hartman Center for Sales, Advertising & Marketing History.
Detailed Description of Collection
Biographical Files Series
(See also Legal Size Materials)
The
Biographical Files
Series (
1942-1969) includes narratives typed and printed
primarily for publication. Paver apparently wrote and rewrote the information
in many different forms to suit individual purposes. Some documents include
details of his work and military experience (
U.S. Air Force), athletic experience, work
performed for
NOAB, as well as résumés, and
letters of congratulation and recommendation,
including items from
Miller McClintock, J. Walter Thompson
advertising executive
Norman Strouse, and others. A publicity file
holds articles and other printed materials containing various blurbs about
Paver.
Box 1
Miscellaneous Biographical Information
1942-1964
1942-1967
1955-1962
1956-1968
1969
NOAB Service,
1969
Publicity,
1927-1965
Writings and Speeches Series
(See also Legal Size and Oversize Materials)
The
Writings and Speeches
Series (
1923-1972) contains a mix of document formats. Much
of the
correspondence,
memoranda, printed materials, and other
non-manuscript items are presumed to relate to the drafts with which they are
foldered--probably as research materials. The majority of the items in this
series are draft pieces of Paver's planned textbook on the
outdoor advertising medium, mostly in
holograph (handwritten) or typescript formats,
although the book was never published. Book segment titles were distinguished
or subjects were assigned to folders wherever possible. The series is divided
into two subseries, Writings and Speeches by Paver, and Writings and Speeches
by Others. Paver's materials are further subdivided into three groups: (1)
files created for his textbook, (2) speeches by Paver, and (3) miscellaneous
writings by Paver. Writings and Speeches by Others contains far fewer items,
but has similar groupings within it. Photographic materials from this series
and all others have been removed to the
Photographs, Negatives, and
Slides Series. Photocopies of most photographs were left in original
order to preserve context.
Writings and Speeches by Paver Subseries
Textbook Files (alphabetical by subject)
Paver's textbook files are evidence of his efforts to create a
comprehensive introduction and analysis of the
outdoor medium. Folders with title- or
subject-identified materials make up the initial alphabetical run. These are
most often
typescripts with holograph edits, but
there are some
holograph manuscripts as well. Included
are long descriptions of both subjects and organizations such as "the
advertising agency," the
Advertising Council, the
National Outdoor Advertising Bureau, the
Traffic Audit Bureau, the
Outdoor Advertising Association of
America, the
American Association of Advertising
Agencies, the
Advertising Research Foundation,
techniques of buying,
art creation,
writing advertising copy,
market coverage,
painted displays,
public relations, and more general topics
such as "
Outdoor Advertising in the US."
Box 1
The
Advertising Agency,
Typescript with Holograph Edits,
1968
The
Advertising Council,
Typescript,
undated
Advertising Research Foundation, Old
Chapter XXI,
undated
"American Association of Advertising Agencies,"
Typescript,
undated
Art and Copy, Chapter XII,
Typescript,
1969
Association of National Advertisers and
NOAB,
Typescript,
undated
Buying Techniques, Chapter VII,
Typescript,
undated
Cooperative Methods,
Typescript with Holograph Edits,
undated
Creation of Message Technique,
Typescript Fragments with Holograph Edits,
undated
Determination of Allotments,
Typescript and Fragments,
1968
Discounts, Miscellaneous
Typescript Fragments with Holograph Edits,
1971 and undated
Discounts and
Pricing,
Typescript Fragment,
undated
Economical
Coverage Manuscripts,
1935,
(3 folders)
Educational Programs,
Typescript with Holograph Edits,
1961-1964
"Effect of Freeways on the Outdoor Medium,"
Typescript and a
Los Angeles Survey,
1965 and undated
Evolution of the Medium,
Typescript with Holograph Edits,
undated
Future of Outdoor Advertising,
Typescript with Holograph Edits,
undated
Media Selection,
Typescript with Holograph Edits,
undated
Media Volume Statistics,
up to 1965
Merchandising,
Typescript Fragments and
Sample Ads,
undated
MONI
(Metropolitan Outdoor Network, Inc.)
and National Sales,
Typescript,
1968
Painted Display,
Pricing,
Typescript,
undated
Painted Displays,
Typescript with Holograph Edits,
undated
Public Relations,
Typescript with Holograph Edits,
1963-1972
Public Relations/Criticism,
Typescript with Holograph Edits,
1958-1968
Qualities of Outdoor Advertising,
1951-1964
Reach
Frequency,
Typescript with Holograph Edits,
undated
Traffic Audit Bureau
(TAB) Program,
1964-1971,
(2 folders)
Traffic Audit Bureau
(TAB), Typescript Copies,
1972 and undated
Transportation Advertising,
Typescript with Holograph Edits,
undated
United States,
Typescript with Holograph Edits,
1964
Users of Outdoor Advertising,
Typescripts,
undated
Box 2
Variation of Values,
Holograph and Typescript Fragments with Holograph
Edits,
undated,
(2 folders)
Textbook Files (alphabetical by part of book)
The next alphabetical run within Paver's textbook files
contains items comparable to the alphabetical by subject group, but is ordered
by genre/book part. It includes portions Paver labeled as the
appendix, illustrations, and more.
There are
traffic flow graphs and a
glossary of industry terms helpful for
the novice advertiser. In addition, there are
outlines, questionnaire results, and a
large number of
manuscript fragments. Similar to the
previous group, these files describe outdoor advertising in detail, but also
highlight its importance in the world with fragments such as one titled,
"Posters as a Visual Aid in Projecting America's Image to the World."
Paver compared the medium to others,
wrote about industry changes and
outdoor advertising abroad, and discussed
industry research.
Box 2
Appendix,
undated
Forms,
1938-1968
Glossary,
Typescript,
undated
Glossary,
Typescript with Holograph Edits,
undated
Illustrations, Chapter 1,
undated,
(2 folders)
Illustrations, Chapter X,
1958 and undated
Illustrative Material,
undated,
(2 folders)
Negatives for Book, Japan,
undated
Outline for Textbook,
undated
Outline for Advertising Techniques,
1969
Questionnaire Results,
"The
Medium,"
1968
Questionnaire Results,
1968
Typescript Fragments
(Miscellaneous):
1933-1962
(2 folders)
1948-1962 and undated
1948-1963 and undated
1949-1958
1950-1968
(4 folders)
1953 and undated
1955 and undated
1960-1964 and undated
(4 folders)
Box 3
1960-1964 and undated
(3 folders)
1960-1969
1961 and undated
1962 and undated
1962-1965
1964
1964 and undated
1968-1970
(2 folders)
undated
(7 folders)
Volume II:
Table of Contents
Typescripts and Additional
Fragments,
1960
Typescript Fragments Miscellaneous,
1960 and undated
Speeches
Paver's
speeches reveal his broad knowledge of
the
outdoor advertising industry; he spoke on
the medium in general as well as on more specific topics like
traffic measurement. This group of
materials is evidence of his many speaking engagements in his home state of
Texas, as well as abroad for the British Poster Advertising Association and the
Outdoor Advertising Association of Australia. Paver also presented to
organizations such as state outdoor advertising associations, and to smaller
groups including a student women's advertising club. A number of the speeches
were obviously connected to his work with the
National Outdoor Advertising Bureau or
were at least given during his employment there.
Box 3
Ad Club Speech,
Typescript with Holograph Edits,
undated
Austin
Speech,
Typescript with Holograph Edits,
undated
Australia
Speech,
Typescript with Holograph Edits,
undated
Australia
Speech,
Typescript,
1959
British Poster Advertising Association
Speech,
1958 and undated
Box 4
Canada
Speech,
Typescript,
1959
Houston
Speech,
Typescript,
1954-1957
International Congress
Speech,
Typescript,
1960
NOAB
Speeches,
Typescript,
1962
Pennsylvania Meeting
Speech,
Typescript,
1961
Poster Advertising Association of Canada Meetings,
Typescript With Holograph Edits,
1961
Speeches, Miscellaneous:
1945-1954
(4 folders)
1956-1959
(3 folders)
1960
(2 folders)
1960-1961
1961
(5 folders)
1962 and undated
Miscellaneous Writings
Miscellaneous writings by
Paver, some going back to the beginnings
of his advertising career, include files regarding his college thesis on
transportation in Chicago, and
Traffic and
Trade Research Report, a work completed at Harvard, 1934. There is a
broader picture of the man in drafts of his World War II experiences and family
history.
Box 4
Chicago Subway College Thesis:
1923 and undated
Box 5
1924 and undated
1924
undated
Paver History,
Typescript,
1972
Paver History,
Typescript,
undated
Trade Articles,
1958-1961
Traffic and
Trade Research Report,
1934
Writings and Speeches by Others Subseries
(See also Legal Size Materials)
Paver likely used these materials in his
research and writings on the industry. Authors include advertising executives
Norman Strouse and
Kerwin Fulton. Topics such as
advertising leasing, criticism and other
problems facing the industry,
advertising and war,
NOAB, personnel, and
European outdoor advertising are discussed.
The files are primarily arranged alphabetically by author.
Box 5
Davidson, Craig,
Advertising Agency-Media Relations,
1945
Fulton, Kerwin H. et al, Miscellaneous
Writings,
1938-1957
[Henry], Leasing,
1969
Hopkins, Frank T.
Speeches,
1936-1940
Resor, Stanley, The Importance of Ideas in
Selling,
1936
Speeches, Miscellaneous:
1941-1962
1945-1949
(2 folders)
1948-1952
1952-1958
1954
1954-1956
Miscellaneous (Excerpts from TAB),
1965-1968
Typescript Fragments [by
Cerrini?],
1965
National Outdoor Advertising Bureau (NOAB) Files Series
(See also Legal Size and Oversize Materials)
The
National Outdoor Advertising
Bureau (NOAB),
ca. 1919-1970, the
organization with which
Paver is most closely associated, was created to
help advertisers obtain recognition by billboard owners and to handle
arrangements for outdoor advertising. These files date from
1925 through 1968.
NOAB was a cooperative organization owned
exclusively by the advertising agency members and helped them with all phases
of an outdoor campaign.
Paver assumed leadership of the agency in
1945, and by
1958 it placed over $70
million in contracts for painted displays, billboards, and other outdoor
advertising. He directed the organization for about seventeen years, a time
span reflected within the collection, but his time working for the
NOAB Field Service Office in the late 1930s is
also represented. The papers document his years of leadership through a variety
of formats including
minutes of NOAB's executive committee from
1950 through the time of his retirement. He represented
NOAB through correspondence and multiple
speaking engagements, serving often as a cheerleader promoting the industry.
The series is arranged alphabetically by subject, revealing information about
his travels abroad, contract and policy information, the industry's view of
NOAB, Paver's specific duties, poster rates and
evaluation, and work for Standard Oil. Particular attention is paid to the
Traffic Audit Bureau
(TAB) which Paver helped to establish and later
defend.
TAB became the industry's body to measure
circulation of outdoor advertising and is still in existence. Included also are
several manuals, some printed materials and other items about or related to
NOAB.
Box 5
Accounting Department and Tabulating Department
Manual,
1961
Australia Visit,
1953-1960
(2 folders)
Brennan, John,
Correspondence,
1949-1952
Canadian Poster Association Meeting,
1958-1961
Contract Terms, Cancellation Clauses, etc.,
1944-1961 and undated
Costs,
1962
Executive Committee Meeting Minutes:
1950-1953
(2 folders)
Box 6
1954-1957
(2 folders)
1958-1962
(2 folders)
Field Service Manual,
1938
Field Service Scenario,
1946
International Congress Research and Art Session,
1960
Legislation:
1951
1957-1968
Media Records,
1954-1956
NOAB, Attitudes Toward and Status,
1960 and undated
NOAB Facts,
1949
Operation, Manual of:
1925-1962
1960-1961
Paver, Services Performed By,
1967
(2 folders)
Personnel Manual,
1961
Policy Establishment, Report on Hartigan's Proposal,
1961
Poster Billing,
1960-1961[Manual?]
Poster Rate Book,
1964
(3 folders)
Poster
Showings Evaluation,
1960-1967
Region One Annual Meeting (Portsmouth, N.H.),
1961 and undated
Relationship to Agencies,
1955
Six-sheet and
Three-sheet Poster Comments,
1948-1962
Standard Oil File,
1945-1953
(2 folders)
Statistical Department, Account Supervisor's
Manual,
1960-1962 and undated
(2 folders)
Box 7
Statistical Market Research,
1947-1962
(2 folders)
Traffic Audit Bureau
(TAB) History:
1931-1963
1946-1965
1947-1952
Politz Study,
1954
Traffic Audit Bureau
(TAB) Needs and Progress:
1938-1959
1947-1957
(2 folders)
1958-1961
For Chapter on Media:
1948
1948-1961
1948-1963
Operating Costs, "Personal,"
1948
Traffic Audit Bureau
(TAB) Research Institute, Summer Pilot
Study,
1936-1965
(2 folders)
Traffic Counts, Los Angeles,
1962
Workshop, Chicago Outdoor,
1953-1961
Subject Files Series
(See also Legal Size and Oversize Materials)
The
Subject Files Series
(1920-1972) is arranged alphabetically by topic,
proper name, or title, and contains a mix of formats including printed
materials, writings,
correspondence, and
maps. Many folders appear to be collections
of research materials for his writing, and all pertain to his professional
activities although not always purely outdoor advertising. There are files
relating to his window study performed in
Allentown, Pa., traffic information for parts
of his home state of Texas, auto safety and registration, his writing and
publication plans, the
"Bull Penn" professional organization,
Canadian outdoor advertising, costs,
advertising coverage, an international
conference, Paver's traffic counting invention
(Paver-Sills Traficounter), parking, Paver's work
with research associate
Leon Quera, awareness of outdoor advertising,
regulation of the industry,
billboard structure,
traffic engineering and safety. Correspondents
include the
British Poster Advertising Association and other
prominent industry figures such as
Ben Egan,
Karl Eller (Eller Media), and
T. Walter Tyrrell.
Box 7
Advertising Research Foundation,
1957 and undated
Allentown, Pa. (See also Data):
Maps and Data,
1936 and undated
Statistical Tables,
undated
Window Study,
1936
American Marketing Association,
1962-1966
American Security Council,
1970
A.N.A.
[Association of National Advertisers?]
Members and Non-members,
undated
Audit Procedures,
1933-1934
Austin Transportation Study,
1962
Australia and
Japan
Correspondence,
1958-1961
Auto Registration Growth,
1963 and undated
Auto Safety Foundation, 1969
Book
Correspondence:
1954-1964
1964
1966-1968
Bowack, Charles,
1958
British Poster Advertising Association,
1962-1972
Bull Penn:
1939-1949
(2 folders)
Box 8
1939-1949
(2 folders)
1945-1959
Personnel,
1949-1960
C-V Rating,
1930
Canadian Methods,
1971
Cost of Outdoor Advertising,
1933-1934
Cost of Outdoor vs. Newspaper,
[ca. 1962]
Coverage and Capacity,
1953
Coverage,
1960 and undated
(See also Los Angeles, San Francisco, and Seattle)
Data, [Allentown, Pa.?]
undated
Driver Training Information,
1968-1970
Egan, Ben -
Correspondence,
1963-1965
Eller, Karl:
Correspondence,
1971
Correspondence and
TAB Reorganization,
1971 and undated
Engineer Registration,
1969-1970
Foreign
Correspondence,
1960
Foreign Market Advertising:
1963-1964
1964-1965
Fresno Growth Appraisal and Department of
Commerce
Correspondence,
1932-1936
Gasoline Business Survey,
[1946?]
Hendon, Don -
Correspondence,
1972
Hodges, J. (M. Gen.),
1962-1971
Insurance Institute for Traffic Safety:
1967-1970
(2 folders)
1970-1972
(2 folders)
International Advertising,
1960-1961
International Conference--
Toronto--
Correspondence,
1958-1960
International Congress,
1960
International Congress--Publicity,
1960
International Congress--Slide
Correspondence,
1960
International Executive Service Corp.,
1969 and undated
International Poster Statistics,
1961
London--Canada Study and Window Display Research,
1935
Los Angeles Coverage:
1960
Box 9
[1961?]
McGraw-Hill Agreements,
1967-1968
Media and Advertising Costs,
1964 and undated
Media Costs,
1965
Merchandising,
1958-1964
Mills and Rockley's Ltd.,
1963-1966
New Jersey State Survey,
1934-1952
Newspaper vs. Outdoor,
undated
Outdoor Advertising Association of America,
1960-1964
Paint Pricing History,
1934 and undated
Parking Terminals and Facilities Committee,
1938-1940
(2 folders)
Paver--Sills Traficounter:
(See also small round box within box 19)
1938-1941
[1939?]
1940 and undated
1940-1941 and undated
(2 folders)
Permissions,
1964-1969
Post Cereals,
[1961?]
P.P.S.
[Portable Parking Structures] Inc.,
1969
Promotion Correspondence,
1945-1946
Publisher Correspondence,
1967-1969
(3 folders)
Quera, Leon,
1967-1970
Quera, Leon - "The Quera Mess:"
1966-1969
1967-1968
1968
1968
Recognition / Awareness of Outdoor Advertising,
1962
Regulation of Industry:
1961-1970
1964-1968
1970
Regulation of Industry and
OAAA,
1965-1968
Remembrance and Forgetting,
[1960s?]
Research Processes,
1948-1963
Retail Store Locations,
[1936?]
Sales, Local,
1959-1965 and undated
Box 10
San Francisco
Coverage -
Oakland,
1961
Seattle
Poster Coverage,
1962-1965
Sills
Correspondence,
1958-1961
Small Business Administration,
1968
Standridge, R.H.,
Correspondence,
1972
Structural and
Posting
Illustrations,
1936-1970
Texas:
Research League,
1967
State Government,
1971
Tourist Development Agency,
1963-1971
Traffic and
Parking Problem,
1939-1967 and undated
Traffic and
Trade (Atwater
correspondence),
1936-1959
Traffic Data,
Los Angeles,
1920-1936
Traffic Deaths,
1967
Traffic Engineering and Methods,
1936 (Data and Field Records,
Allentown, Pa.)
Traffic Formula--DEC vs. Reach,
1968
Traffic - Gulf Study,
1936-1939 and undated
Traffic Miscellaneous,
1940 and undated
Traffic Safety:
1966-1968
1966-1971
1966-1970
Traffic Safety,
Austin and
Texas:
1971
(3 folders)
1969-1971
Traffic Study,
1940-1961
Traffic Summaries,
Oklahoma,
1960
Tyrrell, T. Walter,
Correspondence:
1968-1970
1970-1972
Urban Development,
1937-1964
Valuation,
undated
Values of Outdoor Advertising,
1965 and undated
Window Display Research,
1936
(See also Allentown, Pa., and London-Canada)
Wray, James R.,
Correspondence,
1971
Yale University,
Bureau of Highway Traffic,
1945-1961
Personal Files Series
(See also Legal Size and Oversize Materials)
The
Personal Files Series
(1943-1979) reveals a wide breadth of activity
beyond Paver's professional duties. Materials document relationships with
family members as well as connections to such organizations as the
Freemasons, Paver's church, and the
Chicago Athletic Association. Most prominent is
documentation of his time spent raising
orchids, including
newsletters,
photographs, and
correspondence with the American Orchid
Society.
Box 10
Chicago Athletic Association,
1947
Church,
1965-1967
Correspondence:
1943-1968
(2 folders)
Box 11
1958-1967
Davis, Guy W.,
1963-1966
Freemasons,
1964-1968
Hawaii,
1962-1963
Kauai,
1963
Kauai Development,
1963-1964
Kauai Real Estate,
1962-1963
Mine,
1962-1967
Orchids:
American Orchid Society,
1972
Correspondence and Lists,
1971
Correspondence with Lager and Horrell,
1956-1972
Cymbidiums,
1969
Garden Clubs,
1967-1979
...of Hawaii,
1971
Hawaii Island Chamber of Commerce,
1971
Import Procedures,
1968 and undated
[Koalin?]--Prices,
undated
McBeans,
1969-1970
Periodicals,
1967-1972
Periodicals,
1970-1972
Periodicals,
1970
Soil and Plant,
1971
Red Bud Trail Repair,
1971-1972
Rotary Club,
1970
Rotary International,
1968-1970
Solar Power,
1966-1969
Solar Power,
1966
West Lake Hills,
1966
Miscellaneous Files Series
(See also Legal Size and Oversize Materials)
The
Miscellaneous Files
Series contains additional materials for all of the previous series
including
speeches,
professional correspondence, personal wartime
correspondence, writings, printed materials, and
clippings. These originally loose items were
placed in unsorted folders for protection, but at the time of processing,
resources were unavailable for item-level identification and sorting. Topics
include
outdoor advertising in the U.S. and abroad;
traffic safety, circulation, and engineering;
biographical materials;
TAB,
OAAA, and
NOAB; military orders and service during WWII;
outdoor advertising construction,
product name recall,
reach and frequency; costs; the
"Bull Penn;" and orchids.
Box 11
Miscellaneous (unsorted) Files
(11 folders)
Box 12
Miscellaneous (unsorted) Files
(21 folders)
Box 13
Miscellaneous (unsorted) Files
(25 folders)
Box 14
Miscellaneous (unsorted) Files
(19 folders)
Box 15
Miscellaneous (unsorted) Files
(39 folders)
Box 16
Miscellaneous (unsorted) Files
(11 folders)
Photographs, Negatives, and Slides Series
The
Photographs, Negatives, and
Slides Series
(ca. 1920s-1970) contains over 300 items, pulled
together from all other parts of the collection. A few
photographs are from the
1920s, but the majority appear to have been taken
in the
1950s and
1960s.They document a great deal of outdoor
advertising mounted in that era, and also provide evidence of other areas of
Paver's life such as his garden work. Most are undated (color or black and
white)
photographs of outdoor advertising, especially
billboards, but there are also a large number of
portraits of Paver from the
1940s and
1950s. Some
photographs show
advertising artwork and artists at work on large
painted displays, and some seem to form part of an
office presentation. Other photograph subjects include office workers
demonstrating particular activities; business gatherings of various sorts;
advertising in Paris and an Asian city (perhaps in Japan), and a wedding
gathering. Around 40 photographs show Paver's pool area, where he worked with
and displayed his collection of orchids.
More detailed information about all
photographs,
slides, and
negatives were entered into the
Resource for Outdoor
Advertising Descriptions (ROAD) database which will be available in
early 2003. The database has the following information fields: image number,
dates, image type, product category, company, product/brand, headline,
advertisement type, posting company, image color, rural or city scene,
ethnicity of some individuals, presence of women/children, famous persons,
city, state, non-advertisement type, and additional notes.
Box 17
Photographs and Slides
(117 pages of sleeves)
[
ROAD Database
Numbers: PAV0001-PAV0202]
Box 18
Photographs, and Negatives
(55 pages of sleeves)
[
ROAD Database
Numbers: PAV0203-PAV0326]
Legal Size Materials
The Legal Size Materials include items from all of the other
series, except
Photographs, Negatives, and
Slides.
Box 19
Biographical Information (see also series:
Biographical
Files):
Miscellaneous Biographical Information,
1962 and undated
Writings and
Speeches by
Paver (see also series:
Writings and Speeches
by
Paver):
Textbook Files:
(alphabetical by subject, and then by book segment)
Customized Buying, Fragments (miscellaneous),
1969
Painted Displays,
Typescripts with Some Holograph Edits,
undated
Public Relations/Criticism,
Typescript with Holograph Edits,
undated
TAB Program,
1964-1971
Variation of Values--
Holograph and Typescript Fragments with Holograph
Edits
(2 folders)
Appendix,
undated
Illustrations, Chapter I,
1965-1968
Outline of Advertising Techniques,
undated
Outlines for Textbook,
undated
Questionnaire Results, "The Medium,"
1968
Questionnaire Results,
1968
Fragments (Miscellaneous):
1957 and undated
1960-1969
1962, 1965 and undated
undated
(2 folders)
Typescript Fragments
(Miscellaneous):
1933-1962 and undated
undated
Volume II: Research Typescripts and Poster Site
Surveys,
1966 and undated
Speech Files:
Speeches, Miscellaneous:
1960-1961
1962 and undated
Miscellaneous Files:
Economical Coverage Manuscripts,
1935
(3 folders)
Writings and Speeches by Others (see also
series:
Writings and Speeches by
Others):
Dawson, Joe M.,
Speeches Miscellaneous,
1947
Hopkins, Frank T.,
Speeches,
1936-1940
Fragments, Miscellaneous,
1963-1967
National Outdoor Advertising Bureau Files
(see also series:
National Outdoor
Advertising Bureau Files):
Agency Study,
undated
Market Research, Statistical,
1945-1957
Newsletters,
1946-1947 and undated
TAB History,
1963
TAB Research Institute, Summer Pilot
Study,
1971 and undated
Subject Files (see also series:
Subject
Files):
Book
Correspondence,
undated
British Poster Advertising Association,
undated
Canadian Methods,
1971
Chicago Subway College Thesis,
1923 and undated
Cost of Outdoor Advertising,
[1960s]
Engineering Applications,
[1966?]
Foreign Market Advertising,
1963-1966
(2 folders)
International Executive Service Office Corp.,
undated
McGraw-Hill Agreements,
1967-1968
Media and Advertising Facts,
1961
Nokes, Thomas, undated
Outdoor Advertising Association of America
- Outdoor Advertising Regulations,
1961-1970
P.P.S.
[Portable Parking Structures] Inc.,
1969
Phillips Foundation, Correspondence
Drafts,
undated
Quera, Leon,
1967
Quera, Leon, "The Quera Mess,"
1967-1968
Small Business Administration,
undated
Standridge, R.H.,
Correspondence,
undated
State-City
Traffic Safety:
[1951-1966 or later]
1971
Texas Tourist Development Agency,
1963-1971
Traffic Information,
undated
Personal Files (see also series:
Personal
Files):
Church,
1965-1967
Hawaii,
1962-1963
Hodges, J. (M.Gen.),
1962-1971
Kauai Development,
1963
Kauai Real Estate,
1962-1963
Orchids -
Correspondence with Lager and Horrell,
1956-1972
Orchids--Garden Clubs,
1967
Red Bud Trail Repair,
1971-1972
West Lake Hills,
1966
Miscellaneous Files (see also series:
Miscellaneous
Files):
Miscellaneous
(6 folders)
Box 20
Miscellaneous
(12 folders)
Traficounter tape
Oversize Materials
The
Oversize Materials
include items from all of the other series, except the
Biographical Files
Series, and the
Photographs, Negatives, and
Slides Series.
Box 21
Writings and Speeches by Paver (see also
series:
Writings and Speeches by
Paver):
Determination of Allotments,
Typescript and Fragments,
1968
Media Selection,
Typescript with Holograph Edits,
undated
MONI
[Metropolitan Outdoor Network, Inc.] and
National Sales,
Typescripts,
undated
Public Relations,
Typescript with Holograph Edits,
1963-1972
Appendix,
1936
Forms,
1938-1968
Typescript Fragments
(Misc.):
1933-1962
(2 folders)
1960-1969
1963-1967
undated
(2 folders)
Volume II: Table of Contents,
Typescript and Additional Fragments,
undated
National Outdoor Advertising Bureau Files
(see also series:
National Outdoor
Advertising Bureau Files):
Poster Showings, Evaluation,
undated
TAB
(Traffic Audit Bureau) History,
1929 and undated
(2 folders)
TAB
(Traffic Audit Bureau) Needs and Progress,
1938
Subject Files (see also series:
Subject
Files):
C-V Rating,
undated
Chicago Subway College Thesis,
[1924?],and State-City Traffic Safety,
1971
Clippings,
1938-1969
Foreign Market Advertising,
1962
London-Canada Study,
1935 and undated
Outdoor Advertising Values,
1964,and Traffic, Gulf Study,
undated
Traffic Formula-DEC [Daily Effective Circulation] vs.
Research,
1968 and undated,and Sales, Local,
undated
Transportation Information,
1939 and undated
Valuation,
undated
Box 22
Personal Files (see also series:
Personal
Files):
Northwestern
Transcript,
1920-1925and Publicity,
1927-1965
Kauai,
1963and Hawaii,
1962-1963
Miscellaneous Files (see also series:
Miscellaneous
Files):
Miscellaneous
(7 folders)
Oversize Folder 1
Writings and Speeches (see also series:
Writings and Speeches by
Paver and Others):
Chart,
undated
Variation of Values,
undated
Oversize Folder 2
Subject Files (see also series:
Subject
Files):
Allentown, Pa. - Median Values of Homes;
Purchasing Power; Family Card,
1930 and undated
Audit Procedures,
undated
Oversize Folder 3
Detroit Market,
1945 and undated
Maps:
Allentown, Pa.,
undated
N.J. State Survey,
undated
Traffic Summaries--Okla.,
1957
Oversize Folder 4
Window Study--
Allentown, Pa.,
1938 and undated
Miscellaneous Files (see also series:
Miscellaneous
Files)
[top]
Publications Removed from the John Paver Papers
Most cataloged separately and represented in the online catalog.
1952 Proceedings. Institute Of Traffic Engineers. Twenty-third Annual Meeting.
Action For Outdoor Recreation For America., Washington, D.C.: Citizen's Committee For The Outdoor Recreation Resources Review Commission Report, 1964.
All Media Evaluation Study., New York: Sponsor Services Inc., c1954.
American Marketing Journal, 2, no. 3 (July 1935).
BBDO Newsletter, (February 1966) 75th Anniversary Edition.
Bulletin [of the] National Council of State Garden Clubs, Inc., 12, no. 3 (1941).
Cass, Samuel, and Raymond DesJardins. Co-ordinated Transportation. Conn.: Eno Foundation for Highway Traffic Control, 1956.
Cook County Board of Commissioners. Moving Vehicle Method Of Estimating Traffic Volumes and Speeds., Chicago: Inland Press Inc., 1956.
Davis, Clarence and Burkett Van Kirk. Some Rights Of Landowners Adjacent To The Interstate Highway System. Reprinted from Nebraska State Bar Journal 11, no. 1 (January 1962).
Economic and Social Effects of Highway Improvements...A Summary. East Lansing, Mich.: Michigan State University Press, 1961.
The Executive: The Digest of Current Literature for Top Management 5, no. 3 (August 1961).
IMSA Signal Magazine 1, no. 1 (November-December 1965).
IOA Outdoor Newsletter [Institute of Outdoor Advertising] 4, no. 3 (March 1969).
------------ 4, no. 4 (April 1969).
------------ 4, no. 5 (May 1969).
The International Advertiser 3, no. 2 (February 1962).
Joint Assembly and Senate Committee on the Scenic Preservation of State Highways. Report. Sacramento: California State Printing Office, 1931.
Journal of the American Institute of Planners 25, no. 2 (May 1959).
Kettering, Charles F. Research and Social Progress. Speech delivered at the Washington Award Banquet, Palmer House, Chicago, Illinois, February 25, 1936.
Library Classification and Sample Bibliography of Traffic Engineering Materials. New Haven, Conn.: Bureau For Street Traffic Research, Yale University, 1940.
A New Way to Buy Painted Outdoor Advertising. Detroit: Painted Outdoor Advertising Association, 1924.
On Target 2, no. 2 (April 1969).
------------ 2, no. 3 (June 1969).
Outdoor Advertiser 14, no. 75 (Sept. 1961).
------------ 14, no. 6 (July 1962).
Outdoor Advertising News 14, no. 1, (April 1960) [Outdoor Advertising Association of Australia].
------------ 14, no.1 (July 1960) [Outdoor Advertising Association of Australia].
Outdoor Advertising News 54, no 11 (Nov. 1963) [Outdoor Advertising Association of America].
------------ 54, no. 11 (Nov. 1963). [Outdoor Advertising Association of America].
------------ 54, no. 12 (Dec. 1963). [Outdoor Advertising Association of America].
------------ 55, no. 9 (Sept. 1964). [Outdoor Advertising Association of America].
------------ 56, no. 10 (Oct. 1965). [Outdoor Advertising Association of America].
The Outdoor Bulletin 6, no. 12 (Dec. 1961).
The Place of Advertising in the Distributive System. Los Angeles: E. J. Murphy.
Proper Locations for Bus Stops: A Recommended Practice. New Haven, Conn.: Institute of Traffic Engineers, 1954.
Public Relations in Outdoor Advertising. Chicago: Outdoor Advertising Association of America, 1928.
Public Roads 30, no. 5 (Dec. 1958). (2 copies)
Recommended Research Program for Institute of Outdoor Advertising. New York: Advertising Research Foundation, Inc., 1967.
A Report on Automation Trends in the Modern Production Market. Cleveland, Ohio: Penton Publications, 1966.
Riksaffischering: Plats-och Adressförteckning. Stockholm: Wennergren-William A.B.
Roadside Protection: A Study of the Problem and a Zoning Legislative Guide. Washington, D.C.: American Automobile Association.
Signs and Outdoor Display Structures. New York: American Standards Association, 1956.
Suffrin, Harry. This Canadian Food Chain Develops Several Shopping Centers. Conn.: Eno Foundation for Highway Traffic Control, 1956.
A Study of Human Response to Visual Environments in Urban Areas. Arthur D. Little, Inc., 1967.
A Study of Techniques to Measure Response to Urban Roadside Environments. Arthur D. Little, Inc.
Summary of a Study by Arthur D. Little, Inc. Measuring Human Response to the Environment of the Urban Roadside. Commissioned by the Outdoor Advertising Association of America, 1967.
Super Markets and Self-Service Stores: A Study of Their Importance in 694 Cities. Outdoor Advertising Inc., c1946.
A Time for Keen Perspective: Papers from the 1961 Region Conventions. American Association of Advertising Agencies, 1962.
Traffic Engineering 28, no. 8 (May 1958).
------------ 28, no. 11 (Aug. 1958).
------------ 31, no. 7 (April 1961).
Traffic Engineering and Control 5, no. 11 (March 1964).
Traffic Quarterly. Bulletin 10, no. 1 (Jan. 1956).
------------ 12, no. 12 (April 1958).
