Inventory of the William E. Phillips Papers, 1969-2001
[top]Descriptive Summary
Repository
Rare Book, Manuscript, and Special Collections Library, Duke
University
Creator
Phillips, William E.,
1930-
Title
William E. Phillips Papers,
1969-2001
Language of Material
Material
in English
Extent
.25 Linear Feet
28 Items
Abstract
28 Items
William E. Phillips was
an executive and chairman of Ogilvy & Mather and Ogilvy Group advertising
agencies.
The William E. Phillips Papers span the
years 1969-2001 and include writings, speeches and printed materials that
document Phillips' career with Ogilvy & Mather.
[top]
Administrative Information
Access RestrictionsCollection is open for research.
However, collection may contain materials to which the
Acknowledgment of Legal Responsibilities and Privacy Rights form applies.
Patrons must sign this form before using this collection.
Also, all or portions of this collection may be housed off-site in
Duke University's Library Service Center. Consequently, there may be a 24-hour
delay in obtaining these materials.
Please contact Research Services staff before visiting the Rare
Book, Manuscript, and Special Collections Library to use this collection.
Copyright Notice
The copyright interests in this collection have not been transferred
to Duke University. For more information, consult the copyright section of the
Regulations and Procedures of the Rare Book, Manuscript, and Special
Collections Library.
Preferred Citation
[Identification of item], William E. Phillips Papers, Rare Book,
Manuscript, and Special Collections Library, Duke University.
Provenance
The William E. Phillips Papers were received by the Rare Book,
Manuscript, and Special Collections Library as a gift in 2003.
Processing Information
Processed by Richard Collier and Mitch Fraas, July 2006
Encoded by Richard Collier
Completed July 2006
Accession 2003-0227 is described in this finding aid.
Descriptive sources and standards used to create this inventory:
DACS, EAD, NCEAD guidelines, and our
local
Style Guide.
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Biographical Note
| 1930 Jan. 7 | Born, Chicago, Ill. |
| 1951 | B.A., Cornell University |
| 1951-1955 | Officer, U.S. Navy |
| 1955 |
MBA, Northwestern University
Brand Manager, Procter & Gamble
|
| 1959 | Joined Ogilvy & Mather agency |
| 1981-1988 | Chairman and CEO, Ogilvy & Mather Worldwide |
| 1988-1989 | Chairman, Ogilvy Group Executive Committee |
Phillips is also past chairman of Outward Bound's International Board, and has served as director for several firms, including Sunglass Hut and Lillian Vernon.
[top]Collection Overview
The William E. Phillips Papers span the years 1969-2001 and include
writings, speeches and printed materials that document Phillips' career with
the Ogilvy & Mather advertising agency.
The collection is arranged into two categories of materials:
Printed Materials, and Writings
and Speeches. Phillips writings and speeches cover a wide range of
themes, but he was particularly concerned with improving client-agency
relations, agency creativity and productivity, and community involvement.
Related Materials: Related materials
pertaining to the Ogilvy & Mather agency may be found in the
Edgar Hatcher Papers, the Jock
Elliott Papers, the Robert S. Smith Papers,
the David B. McCall Papers, and in the
J. Walter Thompson Company Advertising Vertical
Files.
[top]
Subject Headings
These are searchable subject entries for this collection. Performing a
search on these subjects in the Duke University Libraries online catalog will
bring up other related research materials.
- Phillips, William E., 1930-
- Advertising executives.
- Advertising agencies--History.
- Advertising agencies--United States--History.
- Ogilvy & Mather.
- Speeches. (AAT)
- John W. Hartman Center for Sales, Advertising & Marketing History.
 | List of Series in Collection | |||||||
 |  | Ogilvy & Mather and Ogilvy Group printed materials, 1980-1990 | ||||||
 | | Writings and Speeches 1969-2001 | ||||||
Detailed Description of Collection
Ogilvy & Mather and Ogilvy Group printed materials, 1980-1990
(2 folders)
Arranged alphabetically, and therein chronologically by date of
publication.
Annual reports,
1980-1988
Staff meeting,
1984
Includes comments by Phillips, pages 16-19.
Viewpoint,
1982-1990
Publication of Ogilvy & Mather. Phillips wrote articles for
several issues.
"Why Business Must Support the
Arts,"
1982
"Why Your Advertising Agency Needs a
Better Product,"
1986
Sept./Oct.
"Giving Something Back,"
1989 Aug.
Writings and Speeches 1969-2001
(2 folders)
"America is a 'Splintering'
Market,"
1972
"Better Creativity and Adequate
Compensation: The Keys to Advertising Productivity in the '80s,"
1982
"Consumer is Ready! Are You?"
1980
"'Customer is Always Right',"
1982
Introduction: Alan Greenspan, undated
"Jane, Can You Hear Me?"
1986
"Last 50-plus Year--Plus Some
Predictions on Commercial Communications and the Importance of Brands,"
2001
"Need for a Youth Service
Corps,"
1988
"Principles of Account
Management,"
1986
"Sound an Alarm!"
1986
Remarks written by David Ogilvy, read by Phillips, with
introduction and comments also by Phillips.
"Speaking the Same Language Does Not
Always Mean Thinking the Same--The Anglo-American Paradox,"
1985
"Strategy is What the Boss Wants to
Do,"
1979
"Training: The Heart and Soul of Your
Future,"
1984
"Underneath the Iceberg; or, How
O&M Grabbed the Hershey Bar,"
1969
"Why Your Advertising Agency Needs a
Better Product,"
1985
"You Can't Afford Not to Get the Most
Out of Your Agency,"
1981
