Web Site Search

Ask us now

Preliminary Inventory of the Joel Raphaelson Papers, 1950-2000

[top]

Descriptive Summary

Repository
Rare Book, Manuscript, and Special Collections Library, Duke University
Creator
Raphaelson, Joel.
Title
Joel Raphaelson Papers, 1950-2000
Language of Materials
Materials in English
Extent
1500 items
(3.2 lin. ft.)
Abstract
Joel Raphaelson served as the Executive Creative Director of Ogilvy & Mather Worldwide.
Collection includes speeches, presentations, correspondence, audiovisual materials, and printed material relating to Raphaelson's career with Ogilvy & Mather. Also includes some publications and presentations about effective business writing. Acquired as part of the John W. Hartman Center for Sales, Advertising, and Marketing History.
[top]

Administrative Information

Access Restrictions
Access restricted.
Collection is closed.
Collection may contain materials to which the Acknowledgment of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.
Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.
Please contact Research Services staff before visiting the Rare Book, Manuscript, and Special Collections Library to use this collection.
Copyright Notice
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the Rare Book, Manuscript, and Special Collections Library.
Preferred Citation
[Identification of item], in the Joel Raphaelson Papers, Rare Book, Manuscript, and Special Collections Library, Duke University.
Provenance
Gift, 2007 (2007-0191), 3.2 lin. ft.
Processing Information
Collection is unprocessed; cataloged from accession records.
Encoded by: Meghan Lyon
Accession(s) described in this finding aid: 2007-0191
Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and our local Style Guide.
This finding aid is NCEAD compliant.
[top]

Biographical / Historical Note

Joel Raphaelson served as the Executive Creative Director of Ogilvy & Mather Worldwide. He worked closely with David Ogilvy, and was a permanent member of the Ogilvy's Creative Council, an international group.

[top]

Collection Overview

Collection includes speeches, presentations, correspondence, audiovisual materials, and printed materials and publications relating to his career with Ogilvy & Mather. Also includes some publications and presentations about effective business writing. Acquired as part of the John W. Hartman Center for Sales, Advertising, and Marketing History.
[top]

Online Catalog Headings

These and related materials may be found under the following headings in online catalogs.
List of Series in Collection
Joel Raphaelson Papers, 1950-2000
[top]

Detailed Description of Collection

Joel Raphaelson Papers, 1950-2000

4 Boxes
This is a preliminary finding aid representing an unprocessed collection. Materials have been reboxed, but the original folders and order have been maintained. Folders are listed by the names given to them by the creator. Audiovisual materials have been filed in Box 4.

Box 1
Joel-Europe Assignment
Ogilvy & Mather, Staff Meeting 1972 Dec. 18
"The People Book: Ogilvy & Mather guidelines on how to attract the best people and lead them to do their best"
"The Benevolent Dictators: Interviews with Advertising Greats"
How to be a good creative director
Jock Elliott   (3 folders)
Speeches, presentations, articles
Is the Bug Dead? The Great Beetle Ad Campaign
"How to Write Better: The Ogilvy & Mather guide to writing effective memos, letters, reports, plans and strategies," by Ken Roman and Joel Raphaelson   (2 copies)
"Old Time Agriculture in the Ads"
"There is Nothing New About Change"
"Speeches and Suits"
"The Creative Concept: a Mathers Paper"
"Who We Are, and Where We're Not Going"
"Principles of Account Management," by William E. Phillips
Ogilvy & Mather Annual Report, 1972
Ogilvy & Mather Annual Report, 1967
David Ogilvy's Creative Council missives
Flagbearer: Ogilvy & Mather Annual Staff Meeting, 1966
Some David Ogilvy speeches, saved by Joel Raphaelson   (2 folders)
Magic Lanterns: Weekly Reports
Magic Lanterns: David Ogilvy correspondence   (2 folders)
Flagbearer newsletters, 1979, 1988-1989
Correspondence with Jock Elliott
Miscellaneous correspondence and publications, 1960s-1980s
"Ogilvy & Mather Chicago: a report on our first five years"
Box 2
Correspondence with David Ogilvy   (3 folders)
Correspondence, 1991-1996   (3 folders)
Box 3
DOVE campaign poster drafts, 1950s
Miscellaneous advertisements by others
Batten, Barton, Durstine, & Osborn, Inc. materials and drafts, 1953-1958
"The Idea"
"Making Red Redder" : Ogilvy & Mather Worldwide's credentials
Directory of Services and Sources, Ogilvy & Mather Worldwide
Framed advertisement and response for Rums of Puerto Rico
Box 4
"Radio Freak" slides
Current Reel 1/82 "Radio Freak" (open reel magnetic audiotape)
"Radio Freak" Original Presentation (open reel audiotape 19 cm/s)
Ogilvy & Mather Magic Lanterns: David Ogilvy Intro, 1986, dubbed 1997 (VHS)
Ogilvy & Mather Direct: David Ogilvy Presentation, 1988, dubbed 1997 (VHS)
Ogilvy & Mather Classics (3/4 inch Umatic videotape)