Preliminary Inventory of the Rockett, Burkhead & Winslow (RBW) Archives, 1985-2009
[top]Descriptive Summary
Repository
Rare Book, Manuscript, and Special Collections Library, Duke
University
Creator
Rockett, Burkhead & Winslow (RBW)
Title
Rockett, Burkhead & Winslow (RBW) Archives, 1985-2009
Language of Material
Material in English
Extent
7.5 Linear Feet
600 Items
Abstract
600 Items
Rockett, Burkhead & Winslow (RBW) was a Raleigh-based advertising agency that operated from 1985-2009.
Accession (2009-0133) includes CDs, videotapes, DVDs, samples of print advertisements, awards, and USB drives with documents from RBW. Clients include Glaxo, Cort, Dollar Tree, Volvo, and Reed's.
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Administrative Information
Access RestrictionsCollection is restricted for 5 years on unpublished materials.
In addition, patrons must sign the Acknowledgment of Legal Responsibility and Privacy Rights form before using this collection.
Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.
Please contact Research Services staff before visiting the Rare Book, Manuscript, and Special Collections Library to use this collection.
Copyright Notice
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the Rare Book, Manuscript, and Special Collections Library.
Preferred Citation
[Identification of item], Rockett, Burkhead & Winslow (RBW) Archives, Rare Book,
Manuscript, and Special Collections Library, Duke University.
Provenance
The Rockett, Burkhead & Winslow (RBW) Archives were received by the Rare Book, Manuscript, and Special Collections Library as a
gift in 2009.
Processing Information
Accessioned by Meghan Lyon, May 2009
Encoded by Meghan Lyon, May 2009
This collection is minimally processed: materials may not have been ordered and described beyond their original condition.
Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and our local Style Guide.
This finding aid is NCEAD compliant.
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Historical Note
Rockett, Burkhead & Winslow (RBW) was an integrated marketing communications agency that was based in Raleigh, North Carolina, and had clients including BB&T, CORT, Glaxo, Volvo, Dollar Tree, and Reed's. It opened in 1985 and by 1997 had over 120 employees, but declined in size and operations over the next decade. RBW suffered serious financial losses due to clients' trimmed advertising budgets, finally closing permanently in February 2009.
[top]Collection Overview
The collection was acquired as Rockett, Burkhead & Winslow (RBW) was closing in Spring of 2009. It consists of posterboards with sample advertisements; videotapes and DVDs of commercials; CDs with advertisements and other client-related materials; USB flash drives with RBW documents (these have been copied to Duke's Electronic Records server); and awards and trophies from various organizations for excellence in advertising.
 | List of Series in Collection | |||||||
 |  | Accession (2009-0133), 1985-2009 | ||||||
Preliminary Description of Collection
Accession (2009-0133), 1985-2009
(8 boxes)
Box 1
Unlabelled binder
CenturyTel
Distributor and Designer Program Guide, 2005
Misys
SpectraSite
Reed
Eaton
2006 Triangle Addys (awards)
Silver: CenturyTel TV Campaign
Gold: Advertising Industry Self-Promotion: 2006 Triangle Addy Campaign
Videotapes
RBL&W Medley: Glaxo Wellcome, CORT, Duke Medical Center; May 14 1998
RBWU: Dynamic Branding, Session One; July 7, 1999
Dollar Tree: Believe It!
RBW: Demo Reel
RBW: Agency Reel, Job 1278, Glaxo; Aug. 22, 2002
RBW: Agency Reel, version 2, Job 1258; July 17, 2002
North Carolina Community College System: It's Working; Apr. 12, 2002
The Best in Medical Advertising and Graphics
The Best in Exhibition Stand Design: 2
ADLA 4
Annual of Ad Productions in Japan, 1983-1984
The Show, 1990
Box 2
Mobius awards
"Even the Peas,"
"Shooting at Yankees,"
"Forget Bull Run"
Campaign, 1993. Recreation: Sporting Events
"You Searched the Country for the Perfect Shot,"
1993. Services: Professional Services
"Womb,"
"Paint in the Garage,"
"Won't Stand"
Campaign, 1992. Public Service Announcements
Box 3
"All he needs is a little TLC and a gram and a half a week,"
1992. Public Service Announcements [plaque is dislodged from marble]
"In a place where even the peas have black eyes,"
1993. Recreation: Sporting Events [plaque is dislodged from marble]
Telly Award: Marvel-Superheroes, 1992
Volvo samples
Box 4
Sample advertisements
Volvo
GlaxoWellcome
BB&T
Box 5
CDs, with dates
Box 6-9
CDs and DVDs, with clients
Oversize Folder
1
Oversize advertisements
