Inventory of the Ben Rosen Papers, 1936-2006 and undated, bulk 1945-1991
[top]Descriptive Summary
Repository
Rare Book, Manuscript, and Special Collections Library, Duke
University
Creator
Rosen, Ben
Title
Ben Rosen Papers,
1936-2006 and
undated, bulk
1945-1991
Language of Material
Material
in English
Extent
65 Linear Feet
7500 Items
Abstract
7500 Items
Ben Rosen is an American
graphic designer and visual communications consultant. Rosen worked as a
designer for J. Gordon Carr and Associates and the Blaine Thompson Company
before founding his own firm, Ben Rosen Associates, in 1952, which specialized
in corporate identity programs. Rosen is the author of three books on on
graphic design and typography:
Type and Typography (1963);
The Corporate Search for Visual Identity
(1970); and
Digital Type Specimens
(1991).
The Ben Rosen Papers span the years 1936
to 2006, with the bulk of the collection dating from 1945 through 1991, and
document Rosen's sixty-year career in graphic design and visual communications
consulting. The collection contains materials in a variety of formats,
including correspondence, writings, graphic design and printed materials,
sketches, presentation boards, photographs, and slides, that document design
concepts and programs (corporate logos, letterhead, packaging, industrial
design, promotion) Rosen developed, through his firm, Ben Rosen Associates, for
clients including American Loose Leaf, CCMI McGraw-Hill, Equitable Life
Assurance, Exxon/Esso, Food Fair Stores, IBM, Memorial Sloan-Kettering Cancer
Center, North American Reinsurance, Philip Morris, Richardson-Vicks, Russ
Berrie, and Tishman Realty and Construction. The collection also includes
manuscripts and published editions of Rosen's books on graphic design and
typography, and touches on several of Rosen's commmemorative projects,
including a President Kennedy memorial, a United Nations 20th Anniversary book,
and Rosen's submission to the World Trade Center Memorial design
competition.
[top]
Administrative Information
Access RestrictionsCollection is restricted.
Photographic negatives are closed to researchers. Consult Research
Services regarding the availability of use prints.
In addition, collection may contain materials to which the
Acknowledgment of Legal Responsibilities and Privacy Rights form applies.
Patrons must sign this form before using this collection.
Also, all or portions of this collection may be housed off-site in
Duke University's Library Service Center. Consequently, there may be a 24-hour
delay in obtaining these materials.
Please contact Research Services staff before visiting the Rare
Book, Manuscript, and Special Collections Library to use this collection.
Copyright Notice
The copyright interests in this collection have not been transferred
to Duke University. For more information, consult the copyright section of the
Regulations and Procedures of the Rare Book, Manuscript, and Special
Collections Library.
Preferred Citation
[Identification of item], Ben Rosen Papers, Rare Book, Manuscript,
and Special Collections Library, Duke University.
Provenance
The Ben Rosen Papers were received by the Rare Book, Manuscript, and
Special Collections Library as a gift in 2005.
Processing Information
Processed by Casey A. Jarrin and Richard Collier, Oct. 2006
Encoded by Casey A. Jarrin and Richard Collier
Completed Nov. 2006
Accessions 2005-0104, 2006-0008, and 2006-0019 were merged into one
collection, described in this finding aid.
Descriptive sources and standards used to create this inventory:
DACS, EAD, NCEAD guidelines, and our
local
Style Guide.
[top]
Biographical Note
| 1920 Oct. 20 | Born in Detroit, Mich. |
| 1938 |
Graduated Cass Technical High School, Detroit, Mich.
Enrolled in drawing and painting courses at the Society of
Arts and Crafts, Detroit, Mich.
|
| 1938-1939 | Cranbrook Academy of Art, Bloomfield Hills, Mich. |
| 1939-1941 | Pratt Institute, New York, N.Y., program in advertising design |
| 1941-1942 | Designer, J. Gordan Carr & Associates |
| 1942 Aug.-1945 Oct. |
Aerial Motion Picture Photographer for the U.S. Army,
stationed primarily in England
Co-founded a school of Art and Architecture for servicemen
at Chalgrove Air Base in England; taught courses in drawing and design
Developed a proposal for the conversion of U.S. air bases
into British housing; presented plan before British government
ministers
|
| 1946-1947 | Art Director, Blaine Thompson Company, New York, N.Y. |
| 1948-1953 |
Freelance designer, J. Gordon Carr and Associates; projects
included American Airlines, Benson & Hedges, Pepsi, Shell Oil, Sky
Chef
Package design, Robert Leonard Studio
|
| 1952 | Founded Ben Rosen Associates |
| 1952-1953 | Studio designer, Alan Berni and Associates |
| 1955 |
Received New York State Teacher's License in Commercial
Art/Package Design
Began teaching at the School of Visual Art, New York, N.Y.;
developed and taught package design course
|
| 1963 |
Type and Typography
published
Designed John F. Kennedy memorial document
|
| Late 1960s | Lectured at Cooper Union, New York, N.Y. |
| 1970s | Lectured at Pratt Phoenix Center, New York, N.Y. |
| 1970 | The Corporate Search for Visual Identity published |
| 1975 | Relocated Ben Rosen Associates from New York, N.Y. to Ho-Ho-Kus, N. J. |
| 1977-1978 | Formed Ritta, Rosen & Arnoldy, a consulting firm that specialized in graphic design and corporate identity |
| 1980s-early 1990s | Member, Arts Advisory Board, Bergen Community College |
| 1991 | Digital Type Specimens published |
| 1992 | Wrote Introduction to a new edition of Jan Tschichold's Treasury of Alphabets and Lettering |
| 2003 | Submitted design proposal to the World Trade Center memorial competition |
Collection Overview
The Ben Rosen Papers span the years 1936 to 2006, with the bulk of
the collection dating from 1945 through 1991, and document Rosen's sixty-year
career in graphic design and visual communications consulting. The collection
contains materials in a variety of formats, including correspondence, writings,
graphic design and printed materials, sketches, presentation boards,
photographs, and slides, that document design concepts and programs (corporate
logos, letterhead, packaging, industrial design, promotion). Rosen developed
corporate visual identity programs and packaging designs, first as an employee
of
J. Gordon Carr and Associates and the
Blaine Thompson Company, and later through his own
firm,
Ben Rosen Associates, for clients including
American Loose Leaf, CCMI McGraw-Hill, Equitable Life
Assurance, Exxon/Esso, Food Fair Stores, IBM, Memorial Sloan-Kettering Cancer
Center, North American Reinsurance, Philip Morris, Richardson-Vicks, Russ
Berrie, and Tishman Realty and Construction. The collection also
includes manuscripts and published editions of Rosen's books on graphic design
and typography:
Type and Typography (1963);
The Corporate Search for Visual Identity
(1970); and
Digital Type Specimens (1991); and touches
on several of Rosen's commmemorative projects, including a memorial for
President John F. Kennedy, a United Nations 20th Anniversary book, and Rosen's
submission to the World Trade Center Memorial design competition.
The collection is organized into five series: Personal Files, Writings,
Business Files, Client
Files, and Photographic Materials. The
Personal Files Series includes original student
drawings and sketches from Rosen's years at Cranbrook and Pratt, and later
artwork; World War II materials, primarily relating to Rosen's proposed plan to
the British government for the conversion of U.S. military bases into postwar
British housing; and limited biographical material. The Writings Series contains articles on package design and
visual communications by Rosen and others; manuscripts, published volumes, and
promotional materials for Rosen's books; and unpublished book concepts and
manuscripts. The Business Files Series includes
administrative records, new business presentations, reference files and
scrapbooks of creative output from several advertising and graphic design firms
where Rosen was an employee or partner. The Client Files
Series consists primarily of visual communications design work for a
number of clients, and materials relating to several commemorative projects.
The Photographic Materials Series contains
negatives, photographs, and slides documenting some of Rosen's designs.
[top]
Subject Headings
These are searchable subject entries for this collection. Performing a
search on these subjects in the Duke University Libraries online catalog will
bring up other related research materials.
- Rosen, Ben.
- Rosen, Ben. Corporate search for visual identity.
- Rosen, Ben. Digital type specimens.
- Rosen, Ben. Type and typography.
- Kennedy, John F. (John Fitzgerald), 1917-1963--Death and burial.
- Ben Rosen Associates (Firm)
- Blaine Thompson Company (Firm)
- Advertising--United States.
- Advertising executives--United States.
- Advertising agencies--United States.
- Advertising layout and typography.
- Advertising--Brand name products.
- Advertising--Cigarettes.
- Graphic artists--United States.
- Graphic design--United States.
- Graphic design (Typography)--United States.
- American Loose Leaf Company (Firm)
- McGraw-Hill Publishing Company.
- Equitable Life Assurance Society of the United States.
- Exxon Corporation.
- Food Fair Stores, Inc. (Firm)
- International Business Machines Corporation.
- Memorial Sloan-Kettering Cancer Center.
- North American Reinsurance Corp.
- Philip Morris Incorporated.
- Richardson-Vicks, Inc. (Firm)
- Russ Berrie and Company, Inc. (Firm)
- Tishman Realty and Construction Company, Inc. (Firm)
- Photographs. [AAT]
- Proofs. [AAT]
- Sketches. [AAT]
- Slides. [AAT]
- John W. Hartman Center for Sales, Advertising & Marketing History.
Related Material.
Other materials related to this collection and American graphic design
may be found in the Gene Federico Papers and
Garrett Orr Papers. For material relating
specifically to Philip Morris Company packaging and advertising, consult the
J. Walter Thompson Co. Archives Corporation Vertical
Files, the J. Walter Thompson Co. Archives Domestic
Advertisements Collection. For general material on tobacco advertising,
see the Sheldon Sosna Papers and the Liggett &
Myers Tobacco Company Records. For additional material on Exxon Corporation
promotion and publicity, consult the Edgar Hatcher
Papers, and the Louis H. Roddis Papers.
top]
Detailed Description of Collection
Personal Files Series, 1936-2006 and undated
(5 boxes)
Includes original artwork Rosen completed, primarily while a
student at Cranbrook Academy and Pratt Institute (sketches, watercolors,
charcoals, various design projects). Also contains materials documenting
Rosen's service during World War II, primarily related to a proposal designed
by Rosen and fellow servicemen to convert U.S. military bases in England into
housing for British citizens. Also includes limited biographical material.
Arranged alphabetically.
Artwork
Early Work
Cass Technical High School
Portrait of Ben Rosen, by classmate Freda Zolzman,
1936
Cranbrook Academy
Watercolors,
1938-1939
Box 2
Pratt Institute
Student studies,
circa
1940-1941
(7 folders)
Later Work
Charcoals,
1963-1989
(4 folders)
Watercolors
"Beach at Amagansett, Long
Island,"
1972
Painted postcard, undated
Note on back of item reads
"One
of many cards sent to friends, made on vacation trips."
"Summer at Walled Lake,"
1955
Biographical Material
Anecdotes,
2006-2007
Includes memoirs on Rosen's art/design education and early
career in New York; family/children; the redesign of the Shell Oil logo; the
Kennedy assassination and the genesis of Rosen's design for a Kennedy memorial
document, also in the collection.
Award certificates,
1951-1969
(2 folders; 1 folder removed to Box
5)
Awards from graphic design and packaging industry groups.
Biographical sketches and résumés,
1960-1970s and
undated
Correspondence
Professional,
1974 and
undated
Truman, Harry S.,
1971
Copy of a note from Rosen and reply from the former
President.
New York State Teacher's License for commercial art,
1955
Résumés--other people,
circa 1974 and
undated
Includes drafts of résumés from Rosen's son, Ralph, and from
Theodore Toole.
World War II materials
Air base housing conversion program
Clippings,
1945 and
undated
(2 folders; 1 folder removed to Box
5)
Correspondence,
1945-1946
(2 folders)
Photographs,
1928 and
1944
Presentation,
circa
1945
Box 5
Red Cross poster submission,
undated
Writings Series, 1960-1999 and undated
(9 boxes)
Includes articles and books by Rosen on package design and
typography, along with industry reviews of Rosen's design work. Bulk of series
is comprised of published book manuscripts, drafts, research, correspondence,
and accompanying promotional brochures and reviews for three books by Rosen:
The Corporate Search for Visual
Identity,
Digital Type Specimens,
Type & Typography, along with
materials relating to the
Treasury of Alphabets by Jan
Tschichold, for which Rosen wrote the introduction. Also contains unpublished
book concepts for two illustrated children's books, a graphic design project on
visual identification, and teaching materials on package design and typography.
Arranged alphabetically.
Articles
By Others
"Graphics Men Pick Best
Packages,"
Printers' Ink,
1960 Nov.
Profiles Art Crayon package design by Rosen.
Package profiles/awards (as featured in
Consumer Packaging and
American Institute of Graphic Arts publication),
1960
"RR & A: Specialists in
Corporate Identity and Graphic Design,"
Commerce magazine (published
by the Chamber of Commerce and Industry of Northern New Jersey),
1979 Mar.
Profile of design firm Rita, Rosen & Arnoldy (RR &
A), at which Ben Rosen was a principal.
Various short articles featuring Rosen-designed
packaging,
1961 and
undated
By Rosen
"Attractive Packaging and Display
Can Blaze a Trail to Bigger Sales,"
Home & Garden, 1961
Sept.
"Contemporary Packaging Termed
Inept in Face of Technological Advancements,"
Food & Drug Packaging,
1962 May
Ecology article (environmental responsibility,
climate change, lifestyle/policy reform), circa 1970s
"How Can Deceptive Packaging Be
Controlled Or Eliminated?"
Part of
"Sounding Board"
editorial
feature,
Modern Packaging, 1961
Oct.
"How Inside-Out Merchandising
Affects Hardware,"
Hardware/Housewares, 1961
Feb. (photocopy, original in Box 5)
"Lettering and Type
Trends,"
review of
Mortimer Leach,
Letter Design in the Graphic
Arts, circa 1960
"PRG (Public Relations Graphics):
New Directions in Graphics,"
Graphic Directions (Art
Directors Club meeting, Denver),
1965 Apr.
"Task of Selection of Design Firm
for Exxon Marketing/Identification Review,"
draft, undated
"Too Many Manufacturers Make
Packaging Errors,"
Food Field Reporter,
1961 Aug. 14
(photocopy, original in Box 5)
"Typography in Packaging,"
Modern Packaging
Encyclopedia,
1965
Books
Published Work
General
Copy fitting and marking techniques,
undated
Expenses,
1989-1990
Promotion,
1990-1992 and
undated
(2 folders)
Proposed 10-point marketing program for
computer-oriented books,
1991
Publisher questionnaires,
1988 and
undated
Releases,
1990
Royalties,
1967-1999
(2 folders)
Van Nostrand Reinhold--Problems,
1990
Box 8
Corporate Search for Visual
Identity
Contract,
1966-1967 and
undated
Correspondence,
1966-1970
(3 folders)
Edits and corrections, undated
Manuscripts
First draft and concept notes,
undated
Original version,
1969
(2 folders)
Promotion,
1970 and
undated
Published first edition,
1970
Box 9
Research
Articles, undated
Interviews,
1966-1969
(15 folders)
Notes and additions, undated
Preliminary research, undated
Questionnaire, undated
Reviews,
1970-1971
(2 folders)
Digital Type
Specimens
Books sent,
1990-1991
Copy for text showing, undated
Correspondence,
1990
Edits,
1990 and
undated
Equipment pictures,
1988-1989
Box 10
Fonts, undated
(6 folders)
Manuscript drafts,
1990 and
undated
Miscellany to include, undated
Outline, undated
Promotion, Van Nostrand Reinhold, 1992
Published first edition,
1991
Small Commercial Buildings,
Richard Snibbe,
1956 (Book design
credited to Rosen)
Box 11
Treasury of Alphabets and
Lettering, Jan Tschichold (Introduction by Ben Rosen)
Drafts of Introduction,
1989-1991
Proofs,
1992
Proposal and contract,
1988-1990
Published edition,
1992
Type and
Typography
Contract,
1960-1963
Correspondence,
1958-1964
Letters to and from contributors,
1962-1963
(2 folders)
Letters to and from foundries,
1958-1963
(2 folders)
Letters to Reinhold,
1958-1963
Letters to specialists,
1962-1963
Lists of contributors,
1962-1963
Manuscript drafts,
1963 and
undated
(7 folders; 1 folder removed to Box
13)
Notes and references,
1963 and
undated
Outline,
1963 and
undated
Production matters
Estimates,
1962 and
undated
Face lists and space allocations,
undated
Formatting, undated
Box 12
Proofreader marks, undated
Record of included typefaces and sources,
undated
Specifications and production costs,
1958-1960 and
undated
Promotional materials, undated
(4 folders; 1 folder removed to Box
13)
Published edition,
1963
Reprint authorizations,
1962-1963
Research
Artwork/prints,
1963 and
undated
Lists of type faces, undated
Sources for illustrations, Braille, etc.,
1963 and
undated
Text copy sources,
1963 and
undated
Type designers, undated
Type lists, early selections,
1957-1960 and
undated
Unpublished and abandoned projects
Industry books
"Visual Identification"
book, (corporate identification as a marketing tool)
Notes, circa early 1980s
Outline, circa early 1980s
Proposal,
1987
(2 folders)
Box 13
Storyboard for television program proposal,
undated
Children's books
Alphabet book, notes and sketches,
1970
Box 14
Moustache book, notes and sketches,
1970
Teaching materials
Package Design course, syllabus/correspondence,
1955, 1966 and
undated
Reference materials,
1945-1989
(2 folders)
Teaching guide,
"Lettering and Type Style
Package,"
1985-1992 and
undated
(2 folders)
Business Files Series, 1946-1995 and undated
(9 boxes)
Includes correspondence, administrative files, new business
presentations, reference materials, and scrapbooks of creative examples. Firms
represented include Ben Rosen Associates, Ben Rosen Designer, and the Blaine
Thompson Company. Arranged alphabetically.
Some large format materials have been removed from their original
locations in the collection and placed in Box 22. A dummy folder, indicated by
a title in brackets, has been inserted in the logical location to indicate
removal of the item.
Ben Rosen Associates
Administrative
Brochures, undated
(2 folders)
Includes examples of brochures for Ritta, Rosen &
Arnoldy firm
Business plan,
1970 and
undated
Control book of publicity and business mailings,
1972
Correspondence,
1971-1975
[House promotional brochure designs, undated;
removed to Box 22.]
Newsletter,
Corporate Identity,
1969-1972
[New office announcement,
"Soirée,"
undated; removed
to Box 22.]
Publicity program,
1970-1982
Regulations and benefits,
1970
Reorganization plan,
1971
Reports, presentations, speeches
Address to the Graphic Design class at Herron Art
School, undated
Address to the Haworth Men's Club,
undated
Notes on Purchasing Club Plan, undated
Presentation on Exxon Office Systems,
1981
Supplementary recommendations for International
Check Systems, 1969
Box 15
Visual Communications Center, undated
Miscellaneous short speeches,
1964-1987
UPC/Postal bar codes and documentation,
1986 and
undated
Joint project with Paul Arthur,
1981-1983 and
undated
(4 folders)
New business proposals
Bergen Community College,
1995
CCMI/McGraw-Hill,
1984
Exxon,
1977
Joint venture with
Stewart & Morrison,
1970-1971
N.J. Typesetting Co.,
1980
Port Authority of New York & New
Jersey, signage proposal,
1980-1986
(1-4 of 6 folders)
Box 16
Port Authority of New York & New
Jersey, signage proposal,
1980-1986
(5-6 of 6 folders)
United States Food and Drug Administration, food
package labeling format proposal,
1979
Venture calendar/planner design,
2001-2002
(4 folders; 1 folder removed to Box
22.)
Other proposals, drafts and letters,
1969-1983 and
undated
(2 folders)
Outside proposals,
1967-1984
(2 folders)
Box 17
Paper and cover stock samples,
2001 and
undated
[Publication,
"What in the World is Packaging All
About?"
1955; removed to Box
22.]
Reference files
Capability reports,
1971-1977
"How To"
design manuals,
1966 and
undated
Other designers' work
Bass, Saul
AT&T corporate identity program,
undated
Celanese Corporation,
Manual of Style,
undated
Beall, Lester,
Connecticut General style book,
undated
Canadian National
Signs Manual,
undated
Elanco, Don,
Preliminary Corporate Identity
Guidelines, undated
Lionni, Leo,
Olivetti designs,
1952
National Association of Realtors,
Realtor Identification and
Communications Standards Manual,
1973
Olivetti,
A Contemporary Image of Style and
Industry,
1962
Rand, Paul,
Westinghouse designs,
1961-1968 and
undated
Richardson-Vicks,
Corporate Identification Standards
Manual, undated
[Stoudard, Paul, calligraphy examples, undated;
removed to Box 22.]
Union Carbide,
Identification Manual,
1965
Box 18
Varian Instrument Group,
Identity Standards Manual,
undated
Ben Rosen, Designer
Early freelance projects
Box 19
Book covers, circa late 1940s
Brochures and mailings
"Ben Rosen Designer,"
undated
"Contemporary Graphics,"
undated
Other designs, circa 1948-1952
(2 folders; 1 folder removed to Box
22.)
Includes work for America's Future, Inc.,
CHARM magazine, C.J. Herrick
& Associates, Fabric Finishing Co.,
House Beautiful, and Sargent
paints.
World Trade Center Memorial design
competition,
2003-2004
(1-4 of 9 folders)
Box 20
World Trade Center Memorial design
competition,
2003-2004
(continued)
(5-9 of 9 folders)
Blaine Thompson Company
Advertisement proofs
Celotex Corporation,
"Acousti-Celotex"
sound conditioning,
1948
Facing Tile Institute, circa
1947-1948
Ingersoll-Rand Company (pumps, drills,
compressors), circa 1947-1948
Sales Affiliates, Inc., (Zotos
Machineless Permanent Wave hair treatment),
1940s
Brochures
American Export Lines, menu concepts,
circa 1947-1948
Walter Haeger rental brochure, circa
1947
Scrapbooks and collected work
Business cards, undated
Logo designs, undated
(2 folders; 1 folder removed to Box
22)
Scrapbooks,
1946-1995
Scrapbook 1
(2 folders)
Includes original letterhead designs for
Action Council for Better Cities, Ben Rosen
Associates, Horizon House/Tishman Realty, ICOA Life Insurance, J. Gordon Carr
& Associates Architects, and Scully Brothers.
Scrapbook 2
(2 folders)
Includes original letterhead designs for
Ben Rosen Associates, Intermark, North American
Reinsurance, Richardson-Merrell, and Ritta, Rosen & Arnoldy.
Oversize materials
Ben Rosen Associates
Administrative--House promotional brochure designs,
undated
Administrative--New office announcement,
"Soirée,"
undated
New Business--Venture calendar/planner design,
2001-2002
Publication,
"What in the World is Packaging
All About?"
1955
Reference--Paul Stoudard calligraphy examples,
undated
Ben Rosen, Designer
Other designs,
circa
1948-1952
Scrapbooks and collected work
Logo designs, undated
Client Files Series, 1948-1988 and undated, bulk 1968-1988
Contains design concepts, sketches, presentation materials/display
boards, and final designs for a variety of visual communications projects, with
a focus on corporate identity programs and package design. Bulk of series
represents package design sketches, mock-ups, and finished products produced
for clients including
American Loose Leaf, CCMI/McGraw-Hill, Equitable Life
Assurance, Exxon, Gilbarco (subsidiary of Exxon/Esso), IBM, Memorial
Sloan-Kettering Cancer Center, North American Reinsurance, Philip Morris,
Richardson-Vicks, Russ Berrie, and Tishman Realty and Construction.
Materials also touch on Rosen's work on projects for government and public
institutions, including a President Kennedy memorial document, a commemorative
book for the United Nations 20th anniversary, and Rosen's submission to the
World Trade Center Memorial design competition.
Processing Information.
Corporate visual identity encompasses a wide range of media and
materials, from logos and letterhead designs to employee manuals, product
packaging, architectural signage and company vehicle markings, and thus pose
particular challenges for archival housing and description. The series is thus
organized into three format-based categories: Corporate
Identity Programs and Paper Records; Package Designs
and Layout Models; and Presentations, Sketches and
Architectural Models. Housing needs have caused materials for individual
clients to be dispersed across the categories; likewise, within each category,
housing issues have required further arrangements into small- and large-format
items. Where large format materials have been removed from their original
locations in the collection, a dummy folder, indicated by a title in brackets,
has been inserted to indicate removal of the item. Thereunder, items are
arranged alphabetically.
Corporate Identity Programs and Paper Records, 1948-1988 and undated
Includes correspondence, planning documentation and designs for
logos and small-format paper items such as letterheads, catalogs, corporate
manuals and promotional materials.
Box 21 (continued)
AAA Automobile Club of New York, logo concepts,
1950-1951
Almar rainwear, report and photograms,
undated
American Book Company,
1967
American Loose Leaf Company
Catalog, with transparencies,
circa
1977-1978
Concepts/Color charts,
circa
1977-1978
Box 23
"Construction Kit,"
circa
1977-1978
Reports
Corporate identification and sales support program
(with revisions),
1976
"Phase I: Preliminary Research
Report,"
1976
Asgrow Mandeville (pre-seeded
planters)
Planter box design memo,
1973
Preliminary report (draft),
circa early 1970s
Proposal/Recommendations report,
1972
Axces, logo concepts, undated
CCMI McGraw-Hill
Binders
"Call Pricer"
(PC
software for long-distance service selections),
circa
1982-1986
(2 folders)
"Master Planning
Guide"
Inserts,
circa
1985-1986
Promotion (concept sketches, final advertising
with photos of binders),
circa
1985-1986
Box 24
Three-binder final version,
circa
1985-1986
Planning Guide X-1: A Compact Guide
to InterLATA Telecommunications Rates and Services,
1983
Box 25
"Q-Tel 1000,"
circa
1982-1986
Folders, circa 1982-1986
Letterhead, circa 1985
Newsletter designs
At the LATA level: The Only News
Digest of Telecommunciations Activities on a State-to-State Basis,
1985
Impact: Analysis of Communication
Common Carrier Changes and Competitive Offerings,
1985
This Month in Telecommunication:
Monthly News Digest of Key Data Communications and Telephony Events
(designs/direct mail/promotion),
1985
(3 folders)
Newsletter logos/promotion,
circa
1985
Project proposal (timetable, financials, rough
sketches),
1985
Check Card Systems, visual identity
program, report and notes,
1969-1971
Coats and Clark,
"Learn How to Crochet"
book design/content
(sketches, concepts, reports),
1957-1958
Consumers Union Report on Family
Planning (Alan Guttmacher and Editors of Consumer Reports),
1962
(2 folders)
Cushing & Nevell (industrial
designers)
Design Procedure manual,
1958
Della Torre, Julie,
"Storyteller"
logo designs,
1995 and
undated
(2 folders)
Dinalon (Swiss nail polish), promotional
cards, undated
DSD,
Informatics Design Guide/Graphic
Standards,
1974
Eastern Airlines, corporate identity
redesign reference manual,
1965-1966 and
undated
E. Ingraham Co. (Dreyfus), clock and watch dials,
1950
Equitable Life Assurance Society of the United
States, promotional materials, undated
(4 folders; 1 folder removed to Box
61.)
Box 26
Exxon, corporate identification
program
Candidates
Correspondence,
1977-1978 and
undated
(2 folders)
List of candidates/timetables,
1977-1978
Professional group lists (AIGA, PDC),
1972-1977 and
undated
Selection forms,
circa
1978
Consultant contracts and objectives (Ben Rosen
Associates),
1977-1980 and
undated
Correspondence regarding presentations,
1977-1978
Design firms
Appraisal form, undated
Presentation notes,
1978
Design program
Booklet,
"Exxon Marketing
Exchange,"
1981
Fall
Contract and terms,
1980
Contractor files
(Saul Bass/Herb Yaeger and
Associates)
Binders,
1978-1981
(8 folders)
Correspondence,
1980-1981
Box 27
Design Standards Manual,
undated
(4 folders)
Reports,
1981
Designer proposals
Abraham Rothenberg Associates,
undated
Alan Y. Taniguchi FAIA and Associates,
1977
Anspach Grossman Portugal, Inc.,
1978
(3 folders)
Byron Osterweil Associates,
1977
Chajet Design Group,
1977
(2 folders; 1 folder removed to Box
61.)
Cuccio Chieda & Bell,
1978
David Chapman Design,
1978
Design Research Unit,
undated
Fujita Design,
1977
Gerstman-Meyers, Inc.,
1977
Box 28
Gregory Fossella Associates,
1977
Hunter Straker Templeton Limited,
undated
Landor Associates,
1977-1978
(2 folders)
Lou Dorfsman, Inc.,
undated
Luth & Katz,
1977
Murtha, DeSola, Finsilver, Fiore,
Inc.,
1977
(2 folders)
Pentagram,
1977
(2 folders)
Racila & Vallarta Associates,
1977
(2 folders)
Sandgren Associates,
1977
Saul Bass/Herb Yaeger &
Associates, undated
Schechter Group,
1977
(2 folders)
Siegel & Gale,
1977
Box 29
Stewart & Morrison, Ltd.,
1977
(2 folders)
Unimark International,
1977
[
Esso Identification Guide,
1965; removed to Box
61.]
Expense reports,
1977 and
undated
Exxon background reports,
1978-1979
Name Development Project
Preliminary presentation/correspondence,
1981-1982
Preliminary progress report,
1982
Reports and notes,
1982
Office Systems, reports and presentations,
1981 and
undated
Presentation,
Report on Search for a Design
Firm,
1977
(2 folders)
Press releases,
1977-1978
Prospectus,
1977 Nov.
Report drafts and correspondence,
1978
Summary statements, circa late 1970s
Food Fair Stores
Cheq-List,
1973
Correspondence,
1972-1973
(2 folders)
Coupons and advertisements,
1972-1973
Pantry Pride Monthly Planner,
circa 1973
Box 30
Presentation,
1973 and
undated
GAF, product catalog,
1975
Gilbarco
Corporate logo/typeface,
1968
Fleet fueling, retail systems identification
programs,
1981-1982
Mailings and signage designs, undated
Press release, undated
Promotion, undated
Slide presentation script,
circa 1968
Typography,
circa 1968
Visual identity program,
1968
Green Mountain Marble Co., logo concepts,
undated
IBM
632 model brochure concept,
"Why Use Two. Now One Will
Do,"
undated
Promotional brochures,
1956-1960 and
undated
ICOA Life Insurance Company, policy
brochure and logo, undated
Informatics, user manuals,
1974
International Standard Brands, design
guide,
1970
J. Gordon Carr & Associates,
informational booklet,
1956
Jersey Millwork Company, brochures,
1967
John F. Kennedy memorial
Correspondence,
1963-1964
[Memorial document,
1964: removed to Box
62.]
Consists of a mounted copy of Kennedy's Inaugural
Address.
John H. Muller Associates, brochures,
circa 1970s
Kasandra (tarot card/palm reader), logo
concepts,
circa 1987
(3 folders; 1 folder removed to Box
62.)
Key Query, logo concepts, undated
Memorial Sloan-Kettering Cancer Center,
1956-1970 and
undated
(1-3 of 9 folders)
Box 31
Memorial Sloan-Kettering Cancer Center,
1956-1970 and undated
(continued)
(4-9 of 9 folders; 1 folder removed to Box
62.)
[Morgan Press Collection at the Smithsonian,
circa 1989]
(4 folders, removed to Box
62.)
National Aniline Division, Allied
Chemical
Organic chemical data book,
1958
Pharmaceutical catalog,
1955
Box 32
North American Reinsurance
Corporation
Advertising campaign and collateral materials,
1975-1976
Binder cover designs, undated
Corporate identity program materials,
1975-1978
Holiday card, undated
Mailer,
"Don't Call Us,"
undated
Presentation,
1973
Philip Morris
Graphic Standards Manual,
1971
[Posters, undated; removed to Box 62.]
Publications
"1%,"
1967
Alfred E. Lynn 80th birthday book,
1966
"Annual Review of the Cigarette
Industry,"
1970
"Business Review,"
1969
"Call for Philip Morris,"
undated
Tribute to
Johnny Roventini, Philip Morris'
bellboy icon.
"Call News"
newsletter,
1966
(3 folders; 2 folders removed to Box
62.)
"Ciga-rithmetic,"
1971
Box 33
"Operations Center,"
undated
"This is Philip Morris,"
circa
1964
Booklet design received an award from AIGA.
"Who's Minding Your
Store,"
1969
Unified design program presentation,
1968
Richardson-Vicks (formerly
Richardson-Merrill)
Application forms and folders,
1981 and
undated
"Benefits Brief,"
circa 1979
Dental assistance plan,
1981 and
1986
Employee benefit program binder designs,
circa 1981
Employee handbook,
circa 1981
Employee savings plan,
1984 and
1986
Health insurance plan,
Income protection program,
1981
Individual retirement options trust plan,
1988
Life insurance program,
1981
Major medical, post-65 plan,
1988
Publications
Consumer Products Gazette,
1987-1988
Box 34
Data Book,
1972-1974
dialog magazine,
1983-1985
Relocation benefits brochure designs,
circa 1981
(4 folders)
Retirement plan,
1984 and
1986
Richardson-Merrill benefits brochures,
1979-1981 and
undated
Russ Berrie & Co. (toys)
Logo button, undated
"Pilot Study Report: Beginning of
Phase I - Corporate Identity Program,"
1978 Apr.
Presentation by Ritta, Rosen & Arnoldy
(design/marketing recommendations),
circa 1978
Scully Brothers, logo concepts,
1965
Shell Oil, logo concepts,
1948
Sky Chef, airline menu concepts,
undated
Sleep Sofas, etc., report on observations,
1987
Standard Brands,
"Festival"
logo concepts,
circa early
1970s
Third Avenue Hardware Company, logo
concepts, undated
Tishman Realty and Construction Co., Inc.
Annual reports,
1962 and
1964
Brochure,
"A Builder's Story,"
1960s
United Nations Association,
UN 20 commemorative book,
1965
(4 folders)
Package Designs and Layout Models, 1977-1978 and undated
American Loose Leaf Company, architectural model,
headquarters replacement sign,
circa
1977-1978
Art Crayon Company, watercolor set,
undated
Asgrow Mandeville, pre-seeded planters,
undated
Boxes 36-38
Asgrow Mandeville, pre-seeded planters, undated
(continued)
Box 39
Barton Candy Company, holiday box, undated
Creative Tools, Easydriver screwdriver set,
undated
Box 40
Dorset Laboratories
Dorset Mills Bees' Wax, undated
Clear Sight
"20/20"
lens cleaner, undated
Furniture Polish for Antiques, undated
Gingivite (gum treatment), undated
Heavy Duty Feminine Hand Cleaner,
undated
Exxon/Esso
Exxon Office Systems headquarters sign,
undated
Box 41-43
Super Premium Motor Oil, one-quart cans,
undated
Box 44
IBM, 632 promotional cube,
undated
International Standard Brands
Flan Royal, undated
Royal Baking powder, undated
Royal Gelatin, undated
Box 45
Montclair Imports, Inc.
Clairmont hair brush, undated
Dinalon nail care set, undated
Montclair Imperial hair brush, undated
Royal Sweden hair brush, undated
Multiple brands, baking soda packaging
Includes A&P, Food Town, Shoprite, and Waldbaum
brands.
Philip Morris
Boxes 4-486
Cigarette packaging
Box 49
Cigarette, tobacco and chewing gum packaging,
undated
Tishman Realty and Construction, Horizon
House sign model, undated
Presentations, Sketches and Architectural Models, 1960-1984 and undated
Primarily large format materials used for design presentations,
working drawings, and three-dimensional architectural models.
Box 50
American Loose Leaf
Architectural models (three-dimensional)
Folding trade show booth,
circa
1977-1978
Varick Street showroom,
circa
1977-1978
Box 51
Presentation boards
Binder floor rack concepts,
circa
1977-1978
Corporate building/structure,
circa
1977-1978
Letterhead/Forms,
circa
1977-1978
(2 folders)
Matchbook cover,
circa 1977-1978
(2 folders)
Vehicle marking guides,
circa
1977-1978
[Storyboard, undated; removed to Box
63.]
Typeface studies/sketches,
circa
1977-1978
(2 folders)
Box 52
Butterworth Inc., design guide/logo
studies,
1980
(2 folders)
CCMI McGraw-Hill
Corporate identity redesign, presentation boards,
circa 1984
(2 folders)
Q-Tel 1000 Guide, advertisement sketch/dog
photograph,
circa 1984
Check Card Systems/Entre International (Interchec,
Excheqr), corporate identity program
Final presentation boards (check, credit card,
folder designs),
circa 1965
Letterhead/Logo designs,
circa 1965
Storyboard,
"Rough presentation for two to
four minute strip with color and sound,"
circa 1965
Creative Tools Inc., Easydriver
screwdriver packaging/promotional sketches, undated
Box 53
Exxon/Esso
Presentation boards/materials
Exxon Office Systems (EOS), circa late
1970s
"Presentation 1: Photographs,
Sign/Office Models, Sketches,"
undated
(3 folders; 1 folder removed to Box
63.)
"Presentation 2: Branch
Offices, Reception Areas, Overall Sign Recommendations,"
undated
(3 folders)
Box 54
Signage studies
Blueprint,
1981
Final presentation boards, undated
Sketches, undated
Various boards, undated
(2 folders)
Name Development Project, undated
(2 folders)
Uniflo gasoline,
1976-1977
Box 55
Food Fair Stores
Cheq-List presentations,
circa 1972
(2 folders)
Storyboards,
circa 1972
Box 56
Gilbarco
Logo (company mark/logotype),
circa
1960s
Presentation boards
Corporate identity program (regional offices, gas
pumps, promotion),
circa
1960s
(2 folders)
Box 57
International regional offices/corporate
organization charts,
circa
1960s
Vehicle designs (Gilbarco Canada, Australia,
Brazil, Suisse),
circa
1960s
Typeface samples, undated
Box 58
Jeffrey Furniture catalog,
"New Designs in Business
Furniture,"
1965
John H. Muller & Associates brochure,
"Research Center at Stevens"
(Hoboken, N.J.), undated
North American Reinsurance
Corporation
Advertisement proofs,
"When Opportunity Knocks"
campaign,
1970s
Alphabet designs and logo announcement,
undated
Letterhead,
circa
1975-1978
(3 folders)
Box 59
Master mechanical art logo,
circa
1975-1978
(2 folders)
Presentation, undated
Transparencies,
circa
1975-1978
(2 folders; 1 folder removed to Box
63.)
Typography, undated
Box 60
Richardson-Vicks (formerly
Richardson-Merrill), newsletter designs,
1977-1978
Russ Berrie, letterhead and logo designs,
1973-1974
(3 folders)
Tishman Realty and Construction, property
brochures/mailings
Bromley Hall (Ohio University),
circa 1960s
Gateway Towers (Pittsburgh, Penn.),
circa 1960s
Horizon House (N.J.),
circa 1960s
Tower East (New York, N.J.),
circa 1960s
Oversize Materials
Corporate Identity Programs and Paper
Records
Box 61
Equitable Life Assurance, Gateway Center
(Pittsburgh, Penn.) booklet,
1964
Exxon/Esso
Identification Guide,
1965
Box 62
John F. Kennedy memorial document,
circa 1964
Kasandra, logo concepts,
circa 1987
Memorial Sloan-Kettering Cancer Center,
newsletter,
1970
Morgan Press Collection at the Smithsonian,
circa 1989
(4 folders)
Presentations, Sketches and Architectural
Models
Box 63
American Loose Leaf, storyboard, undated
Exxon Office Systems, presentation,
undated
North American Reinsurance Corporation,
transparencies,
circa
1975-1978
Photographic Materials Series, 1946-1990 and undated [RESTRICTED]
(3 boxes)
Primarily documents graphic design projects completed for
corporate clients including
Exxon/Esso, Gilbarco, IBM, Philip Morris, and Russ
Berrie. Some slides correspond to three-dimensional packages in the
Graphic Design Series, for clients including Art
Crayon Company, Asgrow-Mandeville, Dorset Laboratories, and Standard Brands.
Also contains photographs of typographical artifacts (Arabic, Chinese, Greek,
Persian) used for the book
Type and Typography, as well as slides
used for Ben Rosen Associates promotional presentations and for book project
promotion. Arranged in three categories--negatives, photographs, and
slides--and alphabetically therein by client or subject.
Negatives (CLOSED)
Prints do not exist for all negatives.
Restrictions on access: Negatives are closed to researchers.
Consult research services about the availability of use prints.
Box 64
Books
Corporate Search for Visual
Identity,
Type and Typography, book
covers and promotion, undated
Type and Typography,
"Classic Pages"
manuscripts,
undated
Clients
Barton's holiday candy,
1956
IBM (632 model), cube design, contact
sheet/negatives,
circa
1955-1957
Philip Morris, package concepts,
circa 1960s
Sargent,
"Color Festival,"
undated
Various packaging (Royal Sweden, Royal Flan,
Will-Hold rollers), undated
(2 folders)
UPC symbol/Postal reply bar codes,
1990 and
undated
Photographs
Ben Rosen Associates
Ben Rosen with Alan Friedoerg (Montclair Imports),
circa 1960s
Office (drafting tables),
circa 1950s
Portraits,
circa
1960s-1970s
Books
Type and Typography,
"Classic Pages,"
1963-1985 and
undated
(6 folders)
Includes photographs of Greek, Arabic, Mesopotamian,
Egyptian, Chinese, French, and Persian stone sculptures/artifacts/inscriptions.
Artifacts date from the ninth century B.C.E. through the twentieth century C.E.
Photographs originally obtained from the Library of Congress, the Pierpont
Morgan Library, the Metropolitan Museum of Art, and the American Museum of
Natural History.
Clients (graphic design and packaging)
Art Crayon Company, colored chalk,
1959
Barton's holiday candy box,
1956
Ben-Mont Papers
"Art-Craft"
holiday gift wrap displays, undated
Display/Road signs, undated
Coats & Clark,
1957-1958
Equitable Life Assurance Company,
Gateway Building,
circa
1965-1967
Exxon/Esso, gas station models/mock-ups,
1980
(2 folders)
IBM 632 model, cube design/promotion,
circa
1955-1957
International Standard Brands,
circa early
1970s
Karo syrup, undated
Marvella Pearls,
1949
Memorial Sloan-Kettering Cancer Center,
publications,
circa late
1960s
Montclair Imports
Dinalon lotion, undated
Royal Sweden brushes,
Wil-hold magnetic rollers,
undated
Philip Morris
Packaging for chewing tobacco (Old Delft, Field
and Stream),
circa
1960s
Cigarettes
Benson & Hedges (Parliament, Virginia
Rounds, Stag cigarettes; Royal Amber tobacco),
circa
1960s
Holiday cartons
(Marlboro, Alpine, Philip Morris King
Size),
circa
1960s
Package concepts, Various, circa
1960s
Cigars
Benson & Hedges (Gold Band,
Merit),
circa
1960s
Publication,
Call News front page,
1966
Pleetway (sleepwear),
undated
Shell Oil Co., antifreeze can packaging,
undated
Sky Chef,
"Good Morning"
menus,
1946
Tishman Realty and Construction (Horizon House,
Tower East), undated
Various
Blaine Thompson clients, beauty products,
1947-1948
Other, undated
Includes
Carstairs Whiskey, Trommer's Beer,
Simon's.
Original artwork, undated
Includes family portraits and studies of paintings by
prominent artists such as Klimt, Homer, Stella, and Leonardo.
unidentified research materials, undated
Slides
Ben Rosen Associates, undated
(2 folders)
Books
Corporate Search for Visual
Identity,
1971 and
undated
(2 folders)
Type and Typography,
1971
Clients
American Loose Leaf, undated
Art Crayon Company,
1959,
1979 and
undated
Asgrow Mandeville, undated
Ben-Mont Papers, factory approach
signs/packaging,
1958-1959
Check Card Systems (CCS/ICS),
presentations/designs, undated
Creative Tools,
"Easydriver"
mini
screwdrivers, undated
(Dorset Laboratories Dorset/Toole),
undated
(3 folders)
Exxon, undated
(3 folders)
Gilbarco,
1979 and
undated
(7 folders)
IBM, undated
(2 folders)
Montclair, undated
North American Reinsurance,
undated
Box 67
Philip Morris, undated
(8 folders)
Pleetway, undated
Richardson-Merrill (Richardson-Vicks),
undated
Russ Berrie, undated
(7 folders)
Sky Chef, undated
Standard Brands (Royal Baking Powder),
undated
Tishman Realty and Construction,
undated
(2 folders)
United Nations Association,
"USA 1956"
Various
Alcoholic beverage holiday packaging
(Smirnoff Vodka, Carstairs Whisky, Park &
Tilford Whisky), undated
Beauty/Cosmetics, undated
Book jackets/exhibits, undated
Miscellaneous,
circa early
1950s
Includes Jersey-Millbrook, Karo syrup, National
Pharmaceuticals, and Pepperell sheets.
