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Preliminary Inventory of the Team Detroit Office Records, 2006-2009

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Descriptive Summary

Repository
Rare Book, Manuscript, and Special Collections Library, Duke University
Creator
Team Detroit
Title
Team Detroit Office Records, 2006-2009
Language of Material
Material in English\
Extent
4.0 Linear Feet

1200 Items
Abstract
Team Detroit is an umbrella organization that includes J. Walter Thompson and a number of other sister advertising agencies. It consolidates all of the ad agencies that work for the Ford Motor Company in Detroit.
The accession (2009-0194) (1200 items; 4 lin. ft.; dated 2006-2009) includes marketing plans, sample advertisements and mailings, and launch details for a variety of Ford, Lincoln, Mercury, and Cadillac vehicles between 2006 and 2008. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
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Administrative Information

Access Restrictions
Collection is restricted for 15 years. Contact Research Services for more information.
In addition, patrons must sign the Acknowledgment of Legal Responsibility and Privacy Rights form before using this collection.
Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.
Please contact Research Services staff before visiting the Rare Book, Manuscript, and Special Collections Library to use this collection.
Copyright Notice
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the Rare Book, Manuscript, and Special Collections Library.
Preferred Citation
[Identification of item], Team Detroit Office Records, Rare Book, Manuscript, and Special Collections Library, Duke University.
Provenance
The Team Detroit Office Records were received by the Rare Book, Manuscript, and Special Collections Library as a gift in 2009.
Processing Information
Accessioned by Meghan Lyon, August 2009
Encoded by Meghan Lyon, August 2009
This collection is minimally processed: materials may not have been ordered and described beyond their original condition.
Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and our local Style Guide.
This finding aid is NCEAD compliant.
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Biographical and Historical Note

Team Detroit is an umbrella organization that includes J. Walter Thompson and a number of other sister advertising agencies who work for the Ford Motor Company in Detroit.

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Collection Overview

Accession (2009-0194) (1200 items; 4 lin. ft.; dated 2006-2009) includes marketing plans, sample advertisements and mailings, and launch details for a variety of Ford, Lincoln, Mercury, and Cadillac vehicles between 2006 and 2008.
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Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.
List of Series in Collection
Accession (2009-0194), 2006-2009
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Preliminary Description of Collection

Accession (2009-0194), 2006-2009

(3 boxes)
Accession (2009-0194) (1200 items; 4 lin. ft.; dated 2006-2009) includes marketing plans, sample advertisements and mailings, and launch details for a variety of Ford, Lincoln, Mercury, and Cadillac vehicles between 2006 and 2008.
This collection has not been processed; materials have been reboxed with folder titles listed below.

Box 1
Ford Motor Company Statement Integration
Digital Segmentation with Purpose, 2007
Lincoln "Savor the Dream," 2007
LCM email curriculum, April 2007
MSN Control Room L-M, 2007
M. Richards Chairman meeting, Sept. 2007
LM email plan, 2007
2007 Lincoln Navigator brief
2008 Mercury Mariner launch
Lincoln Communication Strategy, 2007
Mercury - American Legion, 2006
Lincoln Direct Plans, 2007
Mercury Direct Plan, 2007
Non-cash incentive task force
SOS/Live Earth event
Lexus Comp. review
Lexus benchmarking
Cadillac Influencer program
2008 Focus revival
Project ICE NDAs
ICE
Loyalty data
Owner privilege, business case
House party
Ford Motor credit roadmap, 2006
Ford brand strategy, 2006
Digital Media Strategy, 2006
Email (owner) recruitment, Oct. 2006
Added Value review team
Time Inc.-Bolt Performance Awards, Oct. 2006
Women's strategy - Fusion
Flash stores
Women's, 2007
Ford car enthusiast
Women's, 2006
2007 Edge launch (2 folders)
Planning, 2007
Women's, 2006
2008 Mercury Sable launch reference binder
Lincoln Savor the Dream 2007 tour recap binder
2008 F/M Guidebook Exposure event binder
Box 2
Mariner RFP
JD Power Award, June 2007
2008 Mercury Sable launch
Lincoln Loyalty (3)
Comm. planning process
Sync
Digital Objectives and Strategies, 2007
Lease terminations
LMDA Navigator Integrated Retail Marketing Program, Mar. 2007
Mercury/Sirius 60-Day, 2007
Outside Magazine-Stay 30 Forever tour, 2007
Sample mailings and advertisements for Ford, Lincoln, and Mercury vehicles
Box 3
Oversize sample mailings and advertisements for Ford, Lincoln, Cadillac, and Mercury vehicles