Inventory of the Walter Weir Papers, 1909-1996 and undated, bulk 1950-1990
[top]Descriptive Summary
Repository
Rare Book, Manuscript, and Special Collections Library, Duke
University
Creator
Weir, Walter
Title
Walter Weir Papers,
1909-1996 and undated, bulk 1950-1990
Language of Material
Material
in English and French
Extent
14 Linear Feet
Approximately 7,700 Items
Abstract
Approximately 7,700 Items
Walter Weir was an advertising executive, marketing and communications consultant, and professor of advertising. He worked for a number of agencies, including N.W. Ayer & Sons, J. M. Mathes, Lord & Thomas, and Kenyon & Eckhardt. He founded Walter Weir, Inc., which merged into larger firms over the years, was co-owner of Switzerland-based La Borie/Weir S.A., and headed Walter Weir Communications, Inc. Weir also taught advertising at the University of Tennessee and Temple University, wrote three books on advertising, annonymously authored the
"Creative Man's Corner"
column in Advertising Age magazine for 25 years, and composed numerous speeches, articles, short stories, poems, songs, and musicals.
The Walter Weir Papers span the years 1909 through 1996, the bulk of which cover the 1950s through the early 1990s. The collection consists of audiocassettes, audiotapes, correspondence, course materials, clippings, musical scores, photographs, presentations, proofs, print advertising copy, radio advertisement scripts, songs, speeches, writings, and voiceovers documenting Weir's career in advertising, marketing, consulting, and teaching. The collection also documents Weir's prose, poems, and musicals, as well as his relationship with son Anthony Weir. Agencies and clients represented include the Alexander Proudfoot Company, Green Thumb Corporation, Interhydro AG, Jackson & Perkins Co., La Borie/Weir SA, Ralston Purina, Stratford of Texas, Inc., Walter Weir, Inc., and Walter Weir Communications, Inc. The collection also includes materials relating to Crain Communications Inc., which published Advertising Age, as well as the University of Tennessee and Temple University, and Weir's correspondence with Oscar Hammerstein II.
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Administrative Information
Access RestrictionsCollection is open for research.
However, collection may contain materials to which the
Acknowledgment of Legal Responsibilities and Privacy Rights form applies.
Patrons must sign this form before using this collection.
In addition, original audiovisual materials are closed to patron
use. Technical Services staff need to produce use copies before contents can be
accessed.
Permission is not granted for publication of the contents of folder entitled
"N.W. Ayer Oral History Program interview with Walter Weir."
The user is responsible for obtaining permission to publish from the interviewers.
Also, all or portions of this collection may be housed off-site in
Duke University's Library Service Center. Consequently, there may be a 24-hour
delay in obtaining these materials.
Please contact Research Services staff before visiting the Rare
Book, Manuscript, and Special Collections Library to use this collection.
Copyright Notice
The copyright interests in this collection have not been transferred
to Duke University. For more information, consult the copyright section of the
Regulations and Procedures of the Rare Book, Manuscript, and Special
Collections Library.
Preferred Citation
Walter Weir Papers, Rare Book, Manuscript, and
Special Collections Library, Duke University.
Provenance
The Walter Weir Papers were received by the Rare
Book, Manuscript, and Special Collections Library as a gift in 2002.
Processing Information
Processed by Stacy Lavin,
Encoded by Stacy Lavin, October 2007
Accession 2002-0241 was processed and described in
this finding aid.
Descriptive sources and standards used to create this inventory:
DACS, EAD, NCEAD guidelines, and our
local
Style Guide.
This finding aid is NCEAD compliant.
[top]
Biographical Note
| 1909 Mar. 27 | Born Walter John Weir, Philadephia, PA |
| 1928 | N.W. Ayer advertising agency in Philadelphia |
| Circa 1930-circa 1938 | Blackman Agency (later to become Compton Advertising) |
| 1931 Apr. 18 | Married Kathryn Ternan |
| 1936 May 3 | Anthony Weir (son) born |
| 1938-1941 | VP and creative director, J. M. Mathes, Inc. |
| 1941-1942 | VP and creative director, Lord & Thomas agency |
| 1942-1945 | VP and creative director, Kenyon & Eckhardt |
| 1945-1951 | President, Walter Weir, Inc. |
| 1951 |
Merger with Donahue & Coe
Executive VP, Donahue & Coe
|
| 1960 | On the Writing of Advertising (McGraw Hill Series in Marketing and Advertising) published |
| 1963 | Truth in Advertising and Other Heresies (NY: McGraw Hill) published |
| 1964 |
Wife Kathryn died.
Merger with Ellington & Co. to create West, Weir & Bartel
|
| 1965 Mar. 29 | Marries Johanna Rae |
| 1968 | Merger with MacManus, John & Adams |
| 1970 | Retires to Bequia, St. Vincent & the Grenadines (Caribbean Islands) |
| 1978 | Professor of Advertising, University of Tennessee College of Communications |
| 1980 | Professor of Advertising, Temple University School of Communications and Theater |
| 1986 | Communications advisor, Proudfoot Communications (Alexander Proudfoot Worldwide Family of Cos.) |
| 1993 | How to Create Interest-Evoking, Sales-Inducing, Non-Irritating Advertising (Haworth Press) published |
| 1996 Mar. 2 | Died. |
Collection Overview
The Walter Weir Papers span the years 1909 through 1996, the bulk of which cover the 1950s through the early 1990s. The collection consists of audiocassettes, audiotapes, correspondence, course materials, clippings, musical scores, photographs, presentations, proofs, print advertising copy, radio advertisement scripts, songs, speeches, writings, and voiceovers documenting Weir's career in advertising, marketing, consulting, and teaching. The collection also documents Weir's prose, poems, and musicals, as well as his relationship with son Anthony Weir. Agencies and clients represented include the Alexander Proudfoot Company, Green Thumb Corporation, Interhydro AG, Jackson & Perkins Co., La Borie/Weir SA, Ralston Purina, Stratford of Texas, Inc., Walter Weir, Inc., and Walter Weir Communications, Inc. The collection also includes materials relating to Crain Communications Inc., which published Advertising Age, as well as the University of Tennessee and Temple University, and Weir's correspondence with Oscar Hammerstein II.
This collection is organized into six series: Musical, Personal, Professional, Teaching, Writings and Speeches, and Audiovisual Materials.
The Musical Series documents Weir's work on scores and scripts for musical theatre. Much of the correspondence in this series narrates Weir's efforts to produce a musical based on the Frederic Wakeman novel The Hucksters. Includes correspondence with Oscar Hammerstein II.
The Personal Series contains biographical data about Weir and his involvement with family and friends through correspondence, clippings, greeting cards, photographs, and handwritten notes. The bulk of the correspondence documents Weir's personal and professional relationship with his son, Anthony.
The Professional Series documents Weir's career in advertising, marketing, and communications. Advertising copy, clippings, correspondence, proposals, presentations, and legal and financial papers represent Weir's work from the beginning of his career at N.W. Ayer through the evolution of his company, Walter Weir, Inc., as well as through subsequent business ventures, including La Borie/Weir SA, Walter Weir Communications, Inc., and freelance consulting work.
The Teaching Series represents Weir's work, following his official retirement from the advertising industry, as a professor of advertising, marketing and communications at the University of Tennessee and Temple University. Correspondence, course materials, and clippings document this extension of Weir's career from his introduction to and retirement from the academy.
The Writings and Speeches Series includes fiction, poetry, and non-fiction written by Weir on subjects both related and unrelated to advertising. Among these are articles published in Printer's Ink and Advertising Age; unpublished manuscripts of autobiographies, bound copies of Weir's book How to Create Interest-Evoking, Sales-Inducing, Non-Irritating Advertising; transcripts of talks and addresses Weir gave about advertising throught his career, including an address for the James Webb Young Foundation; and correspondence with Rance Crain of Crain Communications, Inc., publisher of Advertising Age.
The Audiovisual Series includes auiotapes and audiocassettes of advertising-related talks and addresses, notably for the Million Dollar Round Table Tape Cassette Program. In addition, there are radio spots for clients including Mountain Dew, E.F. Hutton, and Merril, Lynch, Pierce, Fenner & Beane, as well as samples of voiceovers and radio commercial productions.
Large-format print materials have been removed from their original series locations and relocated to Oversize Materials. Relocated items have been indicated in the Detailed Description of the Collection by notes enclosed in brackets.
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Subject Headings
These are searchable subject entries for this collection. Performing a
search on these subjects in the Duke University Libraries online catalog will
bring up other related research materials.
- Weir, Walter.
- Weir, Anthony, 1936- [Not LC]
- Hammerstein, Oscar, 1895-1960.
- Hammerstein, Oscar, 1895-1960--Correspondence.
- Advertising age.
- Crain Communications Inc.
- Green Thumb Inc.
- Jackson & Perkins Co.
- Ralston Purina Company.
- Temple University--Faculty.
- University of Tennessee, Knoxville--Faculty.
- Advertising agencies--United States.
- Advertising copy.
- Advertising executives.
- Advertising executives--United States.
- Advertising executives--United States--Biography.
- Advertising--Study and teaching (Higher)--United States.
- College teachers--United States.
- Marketing.
- Marketing--Study and teaching (Higher).
- Marketing--United States.
- Musicals.
- Radio advertising.
- Voice-overs.
- Audiocassettes. [AAT]
- Audiotapes. [AAT]
- Photographs. [AAT]
- Proofs. [AAT]
- Clippings. [AAT]
- Scripts (documents). [AAT]
- Speeches. [AAT]
- Scores. [AAT]
- John W. Hartman Center for Sales, Advertising & Marketing History.
Related Material
Materials related to those contained in this collection may be found in other Hartman Center collections, including the Anthony Weir Papers, 1936-1996 and undated, the D'Arcy Masius Benton & Bowles Archives, 1929-1989, the Bates Worldwide, Inc. Records, 1934-2003 and undated, the Jeffrey Collection of Diamond Promotional Materials, 1939-1988, bulk 1974-1988, the J. Walter Thompson Company. Wallace W. Elton Papers, 1919-1990, and the J. Walter Thompson Company. Colin Dawkins Papers, 1776-1986.
top]
Detailed Description of Collection
Musical Series, 1950-1995 and undated
(1 box)
Includes scores, scripts and correspondence from Weir's work
for musical theatre, the bulk of which is related to
"The Hucksters,"
a musical comedy he
composed based on Frederic Wakeman's eponymous book. Large format items have been removed to Oversize Materials and the relocation indicated in brackets. Arranged alphabetically.
"The Hucksters"
Includes drafts of playscripts and musical scores, along with correspondence representing Weir's efforts to get the musical produced. Some items have been removed to Oversize Materials. Arranged Alphabetically.
Copyright certificate, 1967
Box 1
Correspondence,
1970-1995
(2 folders)
Musical Score, undated
(3 folders)
[Some items removed to Oversize Materials Box 20.]
Playscript, undated
"The Poison Maid"
Consists of drafts of an original musical, which Weir composed and tried to get produced. Includes correspondence between Weir and Oscar Hammerstein II. Arranged alphabetically.
Box 1 (continued)
Notes and workshop material,
circa 1950
Playscript and correspondence with Oscar Hammerstein II,
1950
Synopsis,
1950
Other Music
Includes Weir's work on various other musical compositions. Several items have been removed to Oversize Materials. Arranged alphabetically.
Box 1 (continued)
Copyright certificates for songs entitled
"Take-Off Kiss,"
"Little Cowboy Boots,"
"Love Me Now,"
and
"White Man,"
1955 and circa 1970
Correspondence regarding copyright of song entitled
"The Merril, Lynch, Pierce, Fenner & Beane,"
1952
Songs
"Australia Trip,"
1962
[Removed to Oversize Materials, Box 20.]
"Little Cowboy Boots,"
1955
[Removed to Oversize Materials, Box 20.]
"Madison Avenue,"
undated
"Puerto Rico, USA,"
undated
[Removed to Oversize Materials, Box 20.]
"Somewhere out in the morning,"
1995 and undated
[Removed to Oversize Materials, Box 20.]
"Speaking Spanish,"
undated
"The Bulletin Song,"
undated
[Removed to Oversize Materials, Box 20.]
"White Man,"
undated
[Removed to Oversize Materials, Box 20.]
Personal Series, 1935-1996 and undated
(1 box)
Includes correspondence, clippings, greeting cards, photographs, and handwritten notes pertaining to Weir's personal life. All correspondence between Weir and his son, Anthony (Tony) Weir is filed separately from general personal correspondence. Some notes from Tony's children are filed with correspondence between Walter and Anthony. Arranged alphabetically.
Box 1 (continued)
Clippings, 1942-1978 and undated
Correspondence, 1970-1996
(3 folders)
Contains personal correspondence unrelated to Weir's professional, musical, or teaching work. All correspondence between Weir and his son, Anthony (Tony), can be found in the folder entitled Correspondence with Anthony Weir.
Box 2
Correspondence with Anthony Weir, 1955-1996 and undated
(7 folders)
*
Contains all correspondence between Weir and his son, Anthony (Tony). Includes some letters from and to Anthony's children, Tim and Matt.
Family occasions (Christmas cards, birth and death announcements, weddings, reunion), 1935-1981
Handwritten notes, 1975 and undated
Photographs, 1974, 1985 and undated
"Promises Fulfilled: One view of the life of Walter Weir, 27 March 1909-9 March 1996,"
1996
Resume, 1985
Professional Series, 1909-1995 and undated, bulk 1970-1989
(9 boxes)
Includes advertising copy; correspondence; clippings; legal and financial documents; and business proposals that represent Weir's agency and freelance work in advertising, marketing, and communications. The bulk of the material represents work generated by Walter Weir Communications, especially work for Proudfoot Communications Inc., and Weir's partnership in La Borie/Weir, SA.. Arranged alphabetically by agency.
La Borie/Weir, S.A., 1970-1986 and undated
Includes all correspondence, proposals, and other printed material generated with respect to Weir's business venture with Walter La Borie. The bulk of the material pertains to the company's investment in Interhydro AG's Luwasa hydroculture technology. Some materials in French.
Box 3
"A concept for obtaining a sizable share of the deoderant market at minimal cost,"
undated
"A marketing plan for improving the sale of Life Savers,"
circa 1975
"A new concept in Resort Operation for consideration by Sheraton International,"
circa 1975
"A plan for the successful promotion of sales of existing and designated projects under an organization to be known as the National Condominium Association,"
undated
"A proposal for the Dole Corporation,"
undated
"A unique, timely, highly profitable opportunity in men's suits...,"
circa 1975
Chinese fast food proposals, 1974 and undated
Cigarette brand marketing, 1976
"Concept for an OTC item with a self-prescribing brand name that has no presently available counterpart,"
undated
Correspondence from Weir to La Borie concerning continuance of La Borie/Weir SA in the event of either of their deaths, 1980
Correspondence regarding Debrett's Peerage Ltd., 1978
Correspondence regarding ownership and revenue following the death of Walter La Borie, 1981-1987
Correspondence with accountant Suzanne Hefti, 1971-1981
Cosmetics and perfume, circa 1975
Escrow agreement between Green Thumb Corp. and Interhydro AG, 1974
Floral mass marketing proposals, 1975-1976
Golden Sands, 1975-1976
(2 folders)
Green Thumb Corp. correspondence, 1975-1976
Green Thumb Corp. royalties reports, 1975-1977
Hughes, Hubbard & Reed, 1971-1976
Interhydro AG correspondence, 1978-1980
[Some items removed to Oversize Materials, Box 21.]
Interhydro AG vs. Casa Flora, Inc., 1978
Interhydro AG vs. Ralston Purina, et. al., 1977
[Some items removed to Oversize Materials, Box 21.]
Box 4
Jackson & Perkins correspondence, 1978-1985
Jackson & Perkins royalties reports, 1979-1982
Legal agreement between Interhydro AG and Green Thumb Corporation, 1974
Legal agreement between Interhydro AG and Jackson & Perkins (J&P), 1979
Legal agreement between Interhydro AG and Ralston Purina Company, 1977
[Removed to Oversize Materials, Box 21.]
Legal agreement with Interhydro AG, 1973
Luwasa System, 1973-1985
(2 folders)
[Some items Removed to Oversize Materials, Box 21.]
"Statuts de La Borie/Weir SA,"
1970
Stratford of Texas and Green Thumb Corp. bankruptcy, 1976-1978
Stratford of Texas and Green Thumb Corp. restraining order and injunction, 1974
[Removed to Oversize Materials, Box 21.]
Stratford Overseas, Inc. correspondence, 1973
Sworn deposition for Interhydro AG by Walter Weir, 1977
Tempop, 1974
Truman Fossum, 1960, 1975, 1980
Volkswagon proposal, circa 1979
Walter Weir, Inc., 1949-1985
Includes documents pertaining to all companies derived from Walter Weir, Inc. through merger or acquisition (See Biographical Note). Arranged alphabetically.
Box 4 (continued)
Correspondence from Publicker Industries, Inc. regarding ad copy, 1949
Correspondence regarding D'Arcy-MacManus & Masius tax court case, 1973
Correspondence regarding income from MacManus, John & Adams, Inc. (later, D'Arcy-MacManus & Masius), 1970-1976
Donahue & Coe, Inc.
"CORE, Inc."
proposal, 1963
Harvard Business Review advertisements, 1949-1950 and 1985
"Plan and Agreement for Merger
between A. West, Weir & Bartel Inc. and MacManus, John & Adams
Inc."
1968
Walter Weir Communications, Inc., 1976-1994
Consists of correspondence, advertising campaigns, and marketing proposals generated by the communications agency that Weir ran toward the end of his career. The bulk of the papers represent Weir's work for the Alexander Proudfoot Company and The Pleasantville Plan, Ltd., a mail-order retailing business directed by John C. Holme. Among The Pleasantville Plan materials are papers relating to a campaign designed to market Berlitz language study products. Arranged alphabetically
Box 4 (continued)
"Advertising and Product Concepts for Market Expansion of Slimfast,"
1989
Box 5
Alexander Proudfoot Company, L.P.,
1986-1988
(1-12 of 32 folders)
boxes
6
Alexander Proudfoot Company, L.P. (continued),
1986-1988
(13-21 of 32 folders)
boxes
7
Alexander Proudfoot Company, L.P. (continued),
1986-1988
(22-32 of 32 folders)
Box 8
Appraisal of State of Illinois
Tourism Program Research and Planning and Campaign Effectiveness,
circa 1988
"A Plan for marketing Charles L. Rolison and Sons in the area of top price real estate,"
1977-1979
"A Plan to Encourage More Purchasers of Real Estate to Insist on Surveys Made by Land Surveyors,"
undated
"A Unique Marketing Concept and
Opportunity for Calvin Klein Hip Briefs,"
circa 1988
Correspondence from Principal Mutual, 1991
House of Seagram, 1990
"How to increase brand awareness of Wella shampoo and conditioner,"
circa 1980
"Keep America Out Front,"
1983-1984
L'Eggs,
1975-1980
Mano Swartz furs,
1976
Marketing plan for Envirogenics, Inc., circa 1990
Marsh & McLennan Companies, 1991
Million Dollar Round Table,
1980
(2 folders)
Newspaper marketing for advertising and circulation,
1976
Novelty toilet seat and liquor packaging ideas,
1990-1994
"Oil of Olay"
idea for Avon, 1984
"One Hundred Pipers"
idea for Seagrams, 1976
Proposal for a Leadership Move by
Hiram Walker in the Distilling Industry,
circa 1990
SCMP Weekly (South China Morning Post),
1993
Scott Paper Company, circa 1990
Teacher's Highland Cream, circa 1990
"The Double Jeopardy of Sales Promotions,"
by John Philip Jones, 1993
Box 9
The Pleasantville Plan (John C. Holme),
1977-1990
(8 folders)
"The Tseng Image,"
circa 1990
"Three Questions and a Number of Responses for Consideration and Testing,"
submitted to Seagrams, 1991
Tool Crib,
1994
University of Florida report,
1993
Other Materials, 1909-1996
Includes miscellaneous correspondence, clippings, and other assorted printed material related to Weir's professional career in advertising and peripheral business ventures. Among these, there are unsolicited proposals and cold-call letters, a transcript of Weir's interview for the N.W. Ayer Oral History Program, a secrecy agreement for intellectual property, and STARCH readership materials. Arranged alphabetically.
Restriction on Access: Permission is not granted for publication of the contents of folder entitled
"N.W. Ayer Oral History Program interview with Walter Weir."
The user is responsible for obtaining permission to publish from the interviewers.
Box 10
Awards and nominations, 1990-1995
Campbell's Travel, 1973-1978
Clippings and printed material, 1983-1993 and undated
(2 folders)
Correspondence, 1970-1979
(5 folders)
Correspondence, 1980-1989
(1-3 of 7 folders)
Box 11
Correspondence (continued), 1980-1989
(4-7 of 7 folders)
Correspondence, 1990-1996
(3 folders)
Freelance ideas, 1976-1993
N.W. Ayer & Sons, images of Mariner and Merchant Building, 1946
"N.W. Ayer Oral History Program interview with Walter Weir,"
1989
Restriction on Access: Permission is not granted for publication of the contents of folder entitled
"N.W. Ayer Oral History Program interview with Walter Weir."
The user is responsible for obtaining permission to publish from the interviewers.
Obituary of Marcus Aurelius Goodrich, 1991
Photocopy of excerpt from Advertising Development, by Edgar W. Coleman, copyright 1909
Real estate salesman registration card, 1980
"Secrecy Agreement"
for information in the field of air conditioning, 1995
"Starch Readership Report,"
1986
[Some items removed to Oversize Materials, Box 21.]
"Starch Tested Copy,"
circa 1960
Teaching Series, 1958-1995, bulk 1975-1995
(1 box)
Includes all materials relating to Weir's teaching career, the bulk of which represents his time at the University of Tennessee and Temple University. Arranged alphabetically.
Temple University, 1980-1986
Campaigns class,
1986
(3 folders)
Correspondence, 1980-1986
(3 folders)
Retirement,
1986
"So-Called Industrial Advertising,"
circa 1980
University of Tennessee, 1976-1980
Advertising 3000, 1978-1979
"Contract for Personal Services between The University of Tennessee and Walter J. Weir,"
1979
Correspondence, 1976-1980
(2 folders)
Course Preparation, 1978-1979
Review of Hafer and White manuscript, 1980
Students' teacher evaluations, 1979
Other Materials, 1958-1995, bulk 1975-1995
Includes other materials related to Weir's teaching career that is not directly related to his work for the University of Tennessee or Temple University. Arranged alphabetically.
Box 12 (continued)
Bell Telephone v. Yellow Pages case,
1985
Correspondence regarding teaching opportunity at Northwestern University, 1980
Correspondence regarding teaching opportunity at University of North Carolina, 1985
Correspondence with University of Texas, 1988
Job-seeking correspondence, 1975-1976
Letter of recommendation for former student, 1987
Publication of text written at Temple, 1991
Reaction to
"Why Ad Pros Can't Teach,"
by David Herzbrun, 1992-1993
Student correspondence, 1986, 1988
"Subliminal Advertising,"
correspondence regarding
Wilson Bryan Key and Jack Haberstroh books,
1958, 1982, and
1992-1995
Writings and Speeches Series, circa 1928-1994 and undated
(7 boxes)
Includes published and unpublished writings by Weir both for advertising industry audiences and the general public. There is also correspondence with Weir's writing agent, Florence Crowthers, Rance Crain of Crain Communications, and transcripts of talks Weir gave at various advertising industry meetings throughout his career. Arranged into three subseries--Advertising Writings; Other Writings; and Speeches--and chronologically therein.
Advertising Writings, 1935-1994 and undated
Consists of published and unpublished writings about advertising, including autobiographical manuscripts about Weir's career as well as other advertising-industry related projects. For transcripts of speeches, see Speeches subseries. Arranged chronologically.
Box 13
1935-1937, Printer's Ink columns
Circa 1941, Text for How to get a job and win success in advertising, by Walter A. Lowen
1942,
"Get Fighting Mad"
1958, Creative insight piece in Advertising Age
[Some items removed to Oversize Materials, Box 21.]
1960, Excerpt from On The Writing of Advertising
1963, Truth in Advertising and other Heresies, Chapter 6
1970-1973, U.H.T. Milk
Circa 1970,
"Chapter 1: Wayburn, Rio Rita, Kessler, Dowling"
Circa 1970,
"On Mad, Mad, Madison Avenue,"
Typescript of
"Book 1, Ayer (1928-1935)"
(2 folders)
Circa 1970,
"On Mad, Mad, Madison Avenue,"
Typescript of
"Book 2, Fletcher & Ellis (1937-1938)"
1973-1993, Correspondence
1977,
"Is Business Correspondence a Bothersome Chore? Beware"
1977, Datsun piece in Advertising Age
1977-1994, Correspondence with Crain Communications, Inc.
1980, Madison Avenue Magazine project
1980, Reversion of rights documents for Truth in Advertising and Other Heresies and On the Writing of Advertising
1984 Oct. 15,
"Another Look at Subliminal 'Facts',"
Advertising Age
1984, Copyright certificate for Guide to Interest-evoking, sales-inducing, non-irritating, Advertising
Circa 1984,
"Making Advertising More Acceptable Through Better Written Ads"
1986, Trial article for TV Guide
Circa 1992,
"Integrated Marketing, Databasing Rehashes of Already Established Activities"
Box 14
1993, How to Create Interest-Evoking, Sales-Inducing, Non-Irritating Advertising
1993, Royalty reports from University Microfilms, Inc.
1994, Royalty reports from The Haworth Press for How to Create...
Undated,
"Ad Man"
manuscript
Undated,
"Brown & Tarcher (1935-1937)"
Undated,
"Brown & Weir (1945-1946)"
Undated, Different manuscript entitled
"On Mad, Mad, Madison Avenue"
(2 folders)
Undated,
"Follow the Simple Directions"
Undated,
"J.M.Mathes (1938-1941)"
(2 folders)
Undated, Loose pages from autobiographical manuscripts
(2 folders)
Box 15
Undated,
"Lord & Thomas, Kenyon & Eckhardt"
(2 folders)
Undated,
"The Ad Game"
Undated,
"Through the Looking Glass"
Undated,
"Walter Weir, Inc."
Undated,
"You and Advertising"
radio transcripts
Other Writings, circa 1928-1994 and undated
Includes correspondence with editors and literary agents, as well as clippings, drafts, and published copies of poetry, prose, and newspaper columns written by Weir, which do not directly relate to his career in advertising. Arranged chronologically.
Box 15 (continued)
Circa 1928,
"Cross Bearings: being excerpts, with cross references, from three years of reading"
(6 folders)
Box 16
1932 and undated,
"Maypole,"
and other autobiographical writing
(4 folders)
*
Pages from different manuscripts appear mixed. No way to discern original order with accuracy.
1937,
"For Fathers Only"
1938-1995 and undated, Correspondence with various editors
1941,
"The Bed by the Window"
1943,
"Will Basic English Make the Grade in Advertising?"
1945-1956, Correspondence with Russell & Volkening, Inc. Literary Agents
1945,
"Plenty On The Ball"
1945,
"She Brought it on Herself"
Circa 1945,
"Grateful Heart"
Circa 1945,
"If You Can't Be True"
Circa 1945,
"Music Hath Charms"
Circa 1945,
"The Bathroom Scales"
Circa 1945,
"Turn Backward"
1946,
"Easy Come"
1946,
"Henry and the Hop-A-Copter"
1946,
"Muscles by Mail"
1946,
"Only One to Win"
1946,
"Out-Of-Town Visitor"
1946,
"Premonition"
1946,
"R.A. Loves P.B."
1946,
"Stand-In"
1946,
"The Old Man"
1947,
"Follow The Leader"
1947,
"Little Things That Make History"
1947 and 1967, Permissions and royalties
1947,
"Special Delivery"
1947,
"The Other Woman"
Box 17
1947,
"Why I've Taught My Children To Be Selfish"
1948,
"A Matter of Understanding"
1948,
"A Sucker For Advertising"
1948,
"Mrs. Lefevre"
1948,
"Pale Hands I Loved"
1948,
"The Decision"
1948 and undated, Typed poems of famous poets
1949,
"Happily Ever After"
1949,
"Honor Thy Father"
1949,
"How To Live with Seven Children --And Like It"
1949-1950,
"Knife In The Heart"
(2 folders)
*
Contains a substantial amount of readership response to the publication of this article about Weir's daughter Karyn, who was diagnosed with patent ductus arteriosis.
1950,
"Ella Jean And The Psychiatrist"
1950 Jan 11,
"How to deal with the Russians,"
a talk given to the Langhorne Lions
1950,
"How Wise Is A Woman?"
1950,
"New York Adventure"
1950,
"On Schedule"
1950,
"The Real Meaning Of Korea"
1950,
"You, Too, Can Be A Yachtsman"
Circa 1950,
"A Little Fatherly Advice"
Circa 1950,
"Even If It Kills You...Be A Pal With Your Children"
Circa 1950,
"How I Predict My Children's Behavior"
Circa 1950,
"Johnny-Come-Lately"
Circa 1950,
"Mrs. Gamelin"
Circa 1950,
"Murderer Aboard"
Circa 1950,
"Number 29, Infants Wear"
Circa 1950,
"The Man from the U.N."
Circa 1950,
"The Neglected Front In The Anti-Discrimination Battle"
Circa 1950,
"The Visitor"
Circa 1950,
"Can American Women Stop a Third World War? Write A Letter to Stalin Today"
1951,
"End of the Road"
1951,
"Repeat Performance"
1951,
"The Plaque"
1951,
"Tourist Attraction"
1954,
"My Willie Can Do Anything"
1954,
"The Line's Busy"
1954,
"Waves,"
a poem published in This Week Magazine
[Removed to Oversize Materials, Box 21.]
1955,
"Next Christmas Is Going To Be Different!"
Circa 1955,
"All I Want Is Service!"
Circa 1955,
"Don' Stop De Carnival!"
1956,
"The Puzzle"
1957,
"The Executive Function"
1960, Meager Music
Box 18
1960 and undated,
"So Long as Other Lovers,"
typescript
1961,
"The Midnight Clear,"
a short story published in McCall's
[Removed to Oversize Materials, Box 21.]
1963,
"Black Oranges,"
a poem published in McCall's
[Removed to Oversize Materials, Box 21.]
1966,
"In Praise of the Small Breasted Woman"
1966, 1970-1973, and undated, Rum book
[Some items removed to Oversize Materials, Box 21.]
Circa 1966,
"How to Enjoy Champagne for What it is"
and
"Life in the Haute Savoie"
Circa 1970-1990, Loose poems and prose
1974-1976, Correspondence with Florence Crowther, author's agent
1975-1981, Correspondence with editors of Ladies Home Journal
1978,
"Why--And How--To Use a Real Estate Broker When You Sell Your Home"
1980,
"Presidential Race 1980,"
New York Magazine submissions
1980,
"The Russian People and U.S. Wheat"
1985,
"Are We Promoting Hostage-Taking?"
1989-1991,
"If I were George Bush,"
and other columns for the Courier Times
(2 folders)
1994,
"Clinton's Blunder Can Extend Human Rights in China"
Undated,
"A Tribute to Marshall Wolper"
Undated,
"Henry and the Unicopter: A proposed series of television programs for children based on an idea developed in a short story which appeared originally in the Saturday Evening Post"
. Originally published in 1946.
*
Undated,
"So Once Was I: An Autobiography"
Undated,
"The Paths I Chose"
Speeches, 1940-1993 and undated
Contains complete and incomplete transcripts of talks and addresses that Weir composed and delivered throughout his career in advertising. Some are accompanied by correspondence and clippings. Arranged chronologically.
Box 18 (continued)
1940-1949, Incomplete transcripts
1943 May 27,
"Publishers' Weekly Dinner"
1944 July 8,
"Will Basic English Make the Grade in Advertising"
Circa 1945,
"Friends' Meeting House, Newtown PA"
1946 June 7,
"Brown Preparatory School"
1948 Sept. 13,
"Tea Advertising Today,"
Tea Association
1948 Dec. 2,
"EIA"
1949 Apr. 27,
"Friends' Meeting House, Langhorne"
1950-1959, Incomplete transcripts
Circa 1950,
"The Loose Nut at the Wheel,"
Advertising Federation of America
1954 May 7,
"Content: Heart of the Message"
1955 Nov. 15,
"National Ass'n of Bedding Mnfrs."
Box 19
1956 June 13,
"The Importance of Copy in Closing the Sale,"
Harvard Business School
1956 Aug. 20,
"The Shoe on the Other Foot,"
Nat. Shoe Mfgrs. Assoc.
1957 Oct. 17, On Vance Packard's
"The Hidden Persuaders,"
American Marketing Association
1959 Mar. 6,
"Total Advertising,"
Detroit Adcrafter's Club
1959 Aug. 11,
"Talk to Mill Street Business Men's Association"
1960-1969, Incomplete transcripts
1960 Sept. 8,
"The Problem of Restraint in a Free Society,"
ABC Cleveland Ad Club Talk
1960 Nov. 2,
"The Image of the Presidency,"
Saybrooke College
1960 Nov. 28,
"On the Writing of Advertising,"
Advertising & Selling Course
1961 Feb 8,
"4 A's Michigan Chapter"
1962 Oct. 15,
"The Client-Agency Relationship"
Circa 1975,
"Advertising and Press Freedom"
[Removed to Oversize Materials, Box 20
1979 Nov. 8,
"Talk--UT"
1979,
"The Big One That Got Away,"
UT-AFF Ad Club
1984 May 16,
"Marketing Excellence Awards Dinner"
1984 Sept. 10,
"Beecham Talk, Vail Colorado"
1987,
"James Webb Young Fund Address"
1993 Oct. 28,
"The Big Opporrtunity for the Small Agency,"
Mariah group, Second Wind Ltd., Scottsdale, AR
Undated, untitled
Oversize Materials
(2 Boxes)
Musical Series
The Hucksters
Musical score, undated
(3 folders)
Other Music
"Australia Trip,"
1962
"Little Cowboy Boots,"
1955
"Puerto Rico, USA,"
undated
"Somewhere out in the morning,"
1995 and undated
"The Bulletin Song,"
undated
"White Man,"
undated
Professional Series
La Borie/Weir
Interhydro AG correspondence, 1978-1980
Interhydro AG vs. Ralston Purina, et. al., 1977
Legal agreement between Interhydro AG and Ralston Purina Company, 1977
Luwasa System, 1973-1985
(2 folders)
Stratford of Texas and Green Thumb Corp. restraining order and injunction, 1974
Other Materials
"Starch Readership Report,"
1986
Writings and Speeches
Advertising Writings
1958, Creative insight piece in Advertising Age
Other Writings
1954,
"Waves,"
a poem published in This Week Magazine
1961,
"The Midnight Clear,"
a short story published in McCall's
1963,
"Black Oranges,"
a poem published in McCall's
1966, 1970-1973, and undated, Rum book
Speeches
Circa 1975,
"Advertising and Press Freedom"
Audiovisual Materials
(1 box)
Includes audiocassettes and audiotapes of radio spots and other advertising-related recordings. Originals are closed to researchers. Use Copies must be made before researchers can access this material.
Originals (CLOSED TO RESEARCHERS)
Arranged alphabetically.
Audiocassettes
Note: Use copies can usually be made on demand by Research Services staff.
Box 22
OR1-OR10.
"Account Management,"
1982 and undated, TRT=C60 each.
OR11.
"ASAE George Ferris,"
The Million Dollar Round Table Tape Cassette Program, 1981, TRT=C60
OR12.
"Chunky Soup,"
John Dodd, 1981, Feb. 5, TRT=120:00
OR13. Demo, World Class Productions, 1986, TRT=C60
OR14.
"Dramatics and Semantic of the Sale Raymond F. Triplett, CLU,"
The Million Dollar Round Table Tape Cassette Program, undated, TRT=C60
OR15.
"FCB Radio, Levi's--Brothers, U.S. Forest--Pshtigo, Winchell's--Word Association, Eddie Bauer--21,"
1980-1981, TRT=C60
OR16.
"Impersonations and Straight Voice Overs,"
Joe Conklin, Temple University, circa 1980, TRT=C60
OR17
"MRC Presentation, MDRT Advertising Program, William T. O'Donnell,"
The Million Dollar Round Table Tape Cassette Program, circa 1981, TRT=10:06
OR18. Radio spots sampler, World Class Productions, circa 1980, TRT=15:00
OR19.
"Sammy Cahn,"
undated, TRT=C60
Audiotapes
NOTE: Use copies must be requested in advance.
Box 22 (continued)
OR20.
"E.F. Hutton,"
Sy Shaffer Enterprises, 1968, Sept. 12, Format: .25 inch 600 ft./1.5 mil acetate, TRT=15:00
OR21.
"Jersey Tech addresses,"
circa 1960, Format: .25 inch 600 ft./1.5 mil acetate, TRT=15:00
OR22.
"Jersey Tech
tribute to W.B. Okie: Address by Dr. Weir,"
1940, 1960, Format: .25 inch 600 ft./1.5 mil acetate, TRT=15:00
OR21.
"Merril, Lynch, Pierce, Fenner & Beane,"
West Weir & Bartel Advertising, circa 1964-1968, Format: .25 inch 900-1200 ft./1.5 mil acetate, TRT=30 min.
OR22.
"Mountain Dew,"
Moore & Yellin Associates, 1967, May 11, Format: .25 inch 600 ft./1.5 mil acetate, TRT=15:00
OR23.
"Mountain Dew #2 songs,"
Scott-Textor Productions, circa 1956-1970, Format: .25 inch 600 ft./1.5 mil acetate, TRT=15:00
