R.C. Maxwell Company Outdoor Advertising

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R.C. Maxwell Company Outdoor Advertising

Nearly 10,000 photographs of billboards and other outdoor advertising, mostly on the Atlantic City Boardwalk from the 1920s to 1950s.

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John W. Hartman Center for Sales, Advertising & Marketing History

919-660-5827

hartman-center@duke.edu

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Company

New Car Dealers of Summit County (3)
Trenton Trust Company (3)
Ballantine (2)
Hickey Freeman (2)
Seagram's (2)
[General Tire Co.?] (2)
Adams Pepsin (1)
American Medical Association (1)
Bloch Brothers (1)
Bonney? (1)
Calvert Distilling Co. (1)
Coca-Cola (1)
Coca-Cola Co. (1)
Commonwealth (1)
Croyden (1)
Dixie's Flyer (1)
Dunner (1)
Goodell-Pratt Company (1)
Gretz (1)
Krueger (1)
Lansdowne Distillery (1)
Mavis (1)
Maxwell Service (1)
Minnehaha (1)
N/A (1)
Niagra (1)
Paul Jones (1)
Pep Boys (1)
R.C. Maxwell (1)
R.C. Maxwell Co. (1)

Product

Safety (3)
Customized Clothes (2)
R.C. Maxwell Co. (2)
Tires (2)
Trenton Trust Company (2)
tools (2)
unknown (2)
Automobile (1)
Automotive Repair? (1)
Ballantine's Dry Gin (1)
Ballantine's Whiskey (1)
Calvert Reserve Blended Whiskey (1)
Coca-Cola (1)
Coca-Cola Soda (1)
Croyden (1)
Dunner Shirt (1)
Gretz Beer (1)
Homes/real estate (1)
King Arthur Gin (1)
Krueger Beer (1)
Lansdowne Reserve Blended Whiskey (1)
Mavis Chocolate Drink (1)
Minnehaha Pale Ale and Special [Beer] (1)
National Education Campaign (1)
Niagra Wall Paper (1)
Paul Jones Middies (1)
Rinek Rope (1)
Schlitz beer (1)
Thermoid Tires (1)
Trenton Old Stock Beer (1)

Date

1945 (6)
1949 (4)
1933 (3)
1947 Feb. 16 (3)
1932 (2)
1935 May 10 (2)
1952 Aug. 7 (2)
1916 Dec. 20 (1)
1918 Dec. (1)
1918 Dec. 15 (1)
1919 May 5 (1)
1920 July 17 (1)
1920 Mar. 27 (1)
1920 May 10 (1)
1920 May 21 (1)
1920 May 27 (1)
1920 May 7 (1)
1920 [Mar. 19] (1)
1924 Oct.15 (1)
1924 Oct.16 (1)
1926 Dec. 24 (1)
1928 (1)
1928 Mar. 14 (1)
1928 Mar. 22 (1)
1947 May 5 (1)
1948 (1)
1948 Mar. 18 (1)
1951 Feb. 7 (1)
1952 Aug. 29 (1)
Undated (1)

Spatial Coverage

Atlantic City (5)
New Jersey (5)
Chicago (1)
Florida (1)
Illinois (1)
Palm Beach (1)
Pennsylvania (1)
near Gaston (1)

Subject

Beverage (11)
Non-Advertising Item (8)
Consumer Goods & Services (7)
Automotive (4)
Public Service (4)
Apparel (3)
Outdoor Advertising (3)
Other (2)
unknown (2)
Blank Billboards ("put your ad here" or completely white) (1)
Business & Technology (1)
Media (1)
Transportation & Travel (1)

Placement Company

R.C. Maxwell Co. (16)
Unknown (2)
R.C. Maxwell Co. Trenton N.J. (1)
Robert C. Maxwell (1)
[R.C. Maxwell Co. ?] (1)

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45 items found in this collection

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« Page 1 of 3 »

Goodell-Pratt Company Toolsmiths
Untitled
The General Tire
The General Tire Gives You...
Save... while You're able! Trenton Trust Company S. Broad & Market 28 W. State ...
Trenton Trust Company
Trenton Trust Company
Refresh yourself. Drink Coca-Cola. Delicious and refreshing.
Your Name Here in 14 Ft. Letters
Spectacular Electric Sign Location Offered by R.C. Maxwell
"The House of a hundred windows, 131 Clarke Ave., Palm Beach, Florida"
Untitled
Untitled
Croyden
A Better Beer, Gretz Beer
Dunner Shirt Invisible Active Swing at all leading Stores

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Research Centers
in the David M. Rubenstein Rare Book & Manuscript Library

Archive of Documentary Arts
History of Medicine Collections
Human Rights Archive
John Hope Franklin Research Center for African & African American History & Culture
John W. Hartman Center for Sales, Advertising, and Marketing History
Sallie Bingham Center for Women's History & Culture
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