R.C. Maxwell Company Outdoor Advertising

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R.C. Maxwell Company Outdoor Advertising

Nearly 10,000 photographs of billboards and other outdoor advertising, mostly on the Atlantic City Boardwalk from the 1920s to 1950s.

Research Help

John W. Hartman Center for Sales, Advertising & Marketing History

919-660-5827

hartman-center@duke.edu

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Company

Krueger (21)
Pillsbury (13)
King Midas (11)
Trommer (10)
Il Progresso (9)
Coca-Cola (8)
Mercer (5)
Pepsi-Cola (5)
Stacy Laundry (5)
Tydol (5)
Trenton Old Stock (4)
Volk Tire Co. (4)
Wilson (4)
Fischer Baking Co. (3)
MacHenry's Men's Stores (3)
Stevenson (3)
W.H. Young Inc. (3)
Bromo Seltzer [Bromo-Seltzer] (2)
Cudahy (2)
Cudahy Packing Co. (2)
Grace St. Church (2)
Hunter-Wilson (2)
Jeddo-Highland Coal / W.H. Young Inc. (2)
Kelly-Springfield (2)
Loft (2)
Mail Pouch (2)
N/A (2)
Parkview Garage (2)
Peoples Brewing Company / Trenton Beverage Co. (2)
R & H (2)

Product

Flour (13)
Beer (12)
Beer and Ale (9)
Italian Newspaper (7)
Coal (6)
Laundry Service (5)
Mercer Beverages (5)
Pepsi-Cola (5)
Coca-Cola (4)
Krueger Beer (4)
Pillsbury's Best (4)
White Label Beer & Ale (4)
Wilson Whiskey (4)
[liquor?] (4)
Gasoline (3)
Men's Apparel (3)
Thermoid Shops (3)
W.H. Young Coal (3)
Whiskey (3)
Baked Goods (2)
Church (2)
Food Products (2)
Krueger Beer Ale (2)
Krueger ale (2)
Loft (2)
Mail Pouch Tobacco (2)
Margarine Coloring (2)
Motor Oil (2)
Newspaper (2)
Pillsbury Flour (2)

Date

1949 Oct. (10)
1946 Dec. 4 (9)
1949 Aug. 20 (7)
1949 Aug. 16 (6)
1933 Nov. (5)
1949 (5)
1949 June 28 (5)
1923 Oct. 31 (4)
1939 Mar. 27 (4)
1947 May 22 (4)
Undated (4)
1916 Dec. 20 (3)
1920 Feb. 24 (3)
1920 Mar. 17 (3)
1935 Nov. 5 (3)
1935 Sept. 12 (3)
1939 Aug. 2 (3)
1939 June 21 (3)
1947 Aug. 22 (3)
1947 July 29 (3)
1947 Mar. 18 (3)
1947 Oct. 14 (3)
1947 Oct. 24 (3)
1947 Sept. 19 (3)
1948 Sept. 14 (3)
1950 Oct. 11 (3)
1918 Dec. 27 (2)
1920 Feb. 15 (2)
1920 Jan. 12 (2)
1920 June 8 (2)

Spatial Coverage

New Jersey (90)
Trenton (77)
Pennsylvania (22)
Philadelphia (14)
[New Jersey] (11)
[Trenton] (11)
Atlantic City (8)
Bristol (5)
New York (5)
Phillipsburg (4)
[New Jersey?] (4)
[Atlantic City?] (3)
Erie (2)
Yonkers (2)
[New York] (2)
[Trenton ?] (2)
Morrisville (1)
New Brunswick (1)
[Pennsylvania] (1)

Subject

Beverage (73)
Consumer Goods & Services (31)
Food & Restaurants (28)
Automotive (20)
Business & Technology (17)
Media (9)
Transportation & Travel (6)
Retail (5)
Street Approach (3)
Amusement & Entertainment (2)
Apparel (1)
Non-Advertising Item (1)

Placement Company

R.C. Maxwell Co. (98)
R.C. Maxwell Co. Trenton N.J. (17)
Unknown (13)
R.C. Maxwell (6)
[R.C. Maxwell Co. ?] (4)
R.C. Maxwell Co (3)
Hutchinson (1)
Illegible (1)
O.J. Gude Co. (1)
R.C. Maxwell Company (1)
R.C. Maxwell Trenton N.J. (1)
[R.C. Maxwell Co.] (1)

Tone

Black & White (191)
Color (2)

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193 items found in this collection

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Refresh yourself, Drink Coca-Cola, Delicious and Refreshing
Refresh yourself, Drink Coca-Cola, Delicious and Refreshing
Kelly Springfield Tires
Kelly-Springfield Tires
Wesson Oil for Salads and Cooking
Conserve Your Pillsbury's Best Flour Use with Barley-Rye-Corn-Oats
Saves Flour Because Pillsbury Best
Saves Flour Because Pillsbury Best
Real Estate Insurance Chas. N. Schragger Incorporated
Drink Trenton old stock beer
For Heat Economy Young's Blue Ribbon Coal
For Heat Economy Young's Blue Ribbon Coal
Relax... Enjoy Krueger Beer & Ale
Naturally a better brew!
Naturally a better brew!
Coca-Cola [...]ome home Today

« Prev Page 1 of 13 Next »

Research Centers
in the David M. Rubenstein Rare Book & Manuscript Library

Archive of Documentary Arts
History of Medicine Collections
Human Rights Archive
John Hope Franklin Research Center for African & African American History & Culture
John W. Hartman Center for Sales, Advertising, and Marketing History
Sallie Bingham Center for Women's History & Culture
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