R.C. Maxwell Company Outdoor Advertising

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R.C. Maxwell Company Outdoor Advertising

Nearly 10,000 photographs of billboards and other outdoor advertising, mostly on the Atlantic City Boardwalk from the 1920s to 1950s.

Research Help

John W. Hartman Center for Sales, Advertising & Marketing History

919-660-5827

hartman-center@duke.edu

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Company

N/A (187)
R.C. Maxwell Co. (49)
Coca-Cola (5)
Pillsbury (3)
[Morton-Salt] (3)
unknown (3)
Garden Pier (2)
General Tire (2)
Lucky Strike (2)
Million Dollar Pier (2)
Super Pyro Anti-Freeze (2)
American Oil Co. (Amoco) (1)
Hotel Plymouth (1)
L.N. Renault & Sons (1)
P.O.N. (1)
Pennsville Ferry (1)
Shell (1)
Swern & Company (1)
Velvet (1)
Wrigley (1)

Product

N/A (41)
Coca-Cola (4)
Pillsbury's Best (3)
Posters (3)
[Salt] (3)
unknown (3)
Anti-Freeze (2)
Lucky Strike cigarettes (2)
Coca-Cola soft drink (1)
Department Store (1)
Ferry Service (1)
Gasoline/Gas Station (1)
Heinz (1)
Hotel Plymouth (1)
L.N. Renault & Sons Champagne (1)
Pon beer (1)
Velvet Tobacco (1)
Wrigley's gum (1)
[Garden Pier?] (1)
[General Tires?] (1)

Date

1947 Jan. 6 (18)
1947 Aug. 13 (11)
1935 Apr. 14 (9)
Undated (9)
1936 Nov. 9 (8)
1950 Apr. 9 (8)
1949 Mar. 7 (7)
1921 Dec. 9 (5)
1933 (5)
1935 Apr. 21 (5)
1936 Apr. 12 (5)
1938 Nov. 3 (5)
1939 Mar. 7 (5)
1941 July 23 (5)
1950 Apr. 2 (5)
1932 June 9 (4)
1941 May 22 (4)
1942 Jan. 18 (4)
1916 [Dec. 20?] (3)
1920 (3)
1920 Jan. 15 (3)
1920 Sept. 23 (3)
1920 Sept. 24 (3)
1930 Feb. 23 (3)
1931 Feb. 22 (3)
1933 Nov. (3)
1933 Oct. 9 (3)
1934 Oct. 4 (3)
1936 Apr. 5 (3)
1937 Dec. 27 (3)

Spatial Coverage

New Jersey (110)
Atlantic City (75)
Pennsylvania (36)
Philadelphia (26)
New Brunswick (8)
New York (7)
Fallsington (4)
Jamestown (4)
Morrisville (4)
Englewood (3)
Swainton (3)
Trenton (3)
Windsor (3)
Atlantic CIty (2)
Rocky Hill (2)
West Philadelphia (2)
Yonkers (2)
Ashbury Park (1)
Bristol (1)
N. Clarksville (1)
[Atlantic City?] (1)
[Atlantic City] (1)
[New Jersey?] (1)
[New Jersey] (1)
[Pennsylvania?] (1)
[Philadelphia?] (1)
near Atlantic City (1)

Subject

Non-Advertising Item (195)
Outdoor Advertising (54)
Consumer Goods & Services (10)
Beverage (7)
Transportation & Travel (6)
Food & Restaurants (4)
Automotive (2)
Apparel (1)
Retail (1)

Placement Company

R.C. Maxwell Co. (56)
R.C. Maxwell Co. Trenton, NJ (6)
N/A (4)
[General Outdoor Sign Co.] (2)
R.C. Maxwell (1)
R.C. Maxwell Co. Trenton N.J. (1)
Thomas Cusack Comapny (1)
[unsure] (1)

Medium

Non-Advertising Type (247)
Billboard (16)
Wall Mural (Painted Wall) (3)
Spectaculars (Electric, Neon Type Signs) (2)

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280 items found in this collection

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« Page 1 of 18 »

Untitled
Untitled
Turn Left Next Corner. Pennsville Ferry. Follow U.S. Route 130.
1933's Big Bargain: High Test at Price of Regular
Best Because its Balanced Pillsbury's Best
Best Because its Balanced Pillsbury's Best
Best Because its Balanced Pillsbury's Best
The only thing like it is another Coca Cola Drink Coca Cola Delicous and ...
Drink Coca Cola Delicous and Refreshing
Don't wear a ?? face. Drink Coca Cola Delicous and Refreshing
Drink Coca Cola Delicous and Refreshing
Hotel Plymouth
"New Jersey's Top Department Store - Featuring Nationally Advertised Brands"
Expert Hopping
[unclear]
[unclear]

« Prev Page 1 of 18 Next »

Research Centers
in the David M. Rubenstein Rare Book & Manuscript Library

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History of Medicine Collections
Human Rights Archive
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John W. Hartman Center for Sales, Advertising, and Marketing History
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