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R.C. Maxwell Company Outdoor Advertising

rcmaxwellco

Nearly 10,000 photographs of billboards and other outdoor advertising, mostly on the Atlantic City Boardwalk from the 1920s to 1950s.

Research Help

John W. Hartman Center for Sales, Advertising & Marketing History

919-660-5827

hartman-center@duke.edu

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Company

Coca-Cola (177)
Calvert (158)
Wilson (114)
Three Feathers (82)
Seagram's (75)
Krueger (72)
P.O.N. (64)
Trommer (59)
Schenley (29)
Coca-Cola Co. (28)
Gretz (28)
Schaefer (26)
Ballantine (24)
Valley Forge (22)
Kinsey (21)
Trenton Old Stock (19)
Hoffman (17)
Schmidt's (17)
Mavis (15)
Pepsi-Cola (14)
Carstairs (13)
Hiram Walker (13)
Harwood's (12)
Anheuser-Busch (11)
Frankfort (11)
Schaeffer Beer (11)
Hensler (10)
Hunter (10)
Ortlieb's (9)
R & H (9)

Product

Whiskey (219)
Beer (149)
Coca-Cola (77)
Calvert Whiskey (65)
Beer and Ale (60)
whiskey (34)
Coca-Cola Soda (33)
Soft Drink (26)
Wilson Whiskey (24)
Gretz beer (21)
Alcoholic Beverages, ale, beer (20)
Calvert whiskey (17)
Coca-Cola Soft Drink (15)
Imperial Whiskey (15)
Malt Beer (15)
Three Feathers Whiskey (15)
Whiskey / Gin (14)
Krueger Beer (13)
Pepsi-Cola (13)
Coca-Cola bottling company (12)
R&H Beer (12)
Three Feathers whiskies (12)
[Whiskey?] (12)
Carstairs whiskey (10)
Soft Drinks (10)
[liquor?] (10)
Coca-Cola soft drink (9)
Seagram's Whiskey (9)
Trommer's beer (9)
Krueger ale (8)

Date

Undated (80)
1948 July 4 (40)
1950 Mar. 10 (34)
1949 Apr. 17 (33)
1948 Oct. 31 (23)
1948 Mar. 28 (21)
1937 July 4 (19)
1944 (18)
1946 Dec. 4 (17)
1948 Aug. 28 (17)
1947 Mar. 30 (16)
1950 July 13 (16)
1938 Apr. 17 (15)
1940 Sept. 19 (15)
1946 Nov. 14 (14)
1948 June 17 (14)
1948 May 19 (14)
1949 (14)
1935 Dec. 21 (13)
1937 Sept. 4 (13)
1939 Mar. 13 (13)
1922 May 30 (12)
1933 (12)
1947 Nov. 2 (12)
1937 May 18 (11)
1941 Apr. 13 (11)
1945 Oct. 18 (11)
1946 June 28 (11)
1947 Oct. 11 (11)
1949 May 6 (11)

Spatial Coverage

New Jersey (1,289)
Atlantic City (595)
Trenton (244)
New York (145)
Newark (106)
[New Jersey?] (95)
[Atlantic City?] (83)
Asbury Park (71)
[New Jersey] (53)
Pennsylvania (49)
Jamestown (36)
Yonkers (33)
Ashbury Park (32)
[Atlantic City] (32)
Binghamton (22)
Bordentown (21)
Albany (17)
Philadelphia (16)
Camden (15)
[Newark ?] (15)
Richmond (14)
Virginia (14)
Rahway (10)
[Trenton] (10)
Bristol (9)
Connecticut (9)
Hartford (9)
Long Branch (9)
Absecon (8)
New Brunswick (8)

Subject

Street Approach (7)
Billboards in Process (3)
Blank Billboards ("put your ad here" or completely white) (2)
Portraits (1)

Placement Company

R.C. Maxwell Co. (1,168)
R.C. Maxwell Co. Trenton N.J. (256)
R.C. Maxwell Co. Atlantic City N.J. (147)
N/A (83)
R.C. Maxwell (65)
R.C. Maxwell Co (26)
R.C. Maxwell Co. Atlantic City (25)
[R.C. Maxwell Co. ?] (20)
General Outdoor Advertising Co. (12)
Central Pier (10)
Unknown (9)
Artkraft-Strauss (8)
[R.C. Maxwell Co.] (8)
Central Pier Co. (6)
R.C. Maxwell Co. Atlantic City N.J.? (5)
R.C. Maxwell Co. Atlantic City, NJ (5)
R.C. Maxwell Co. Trenton (5)
R.C. Maxwell Co. Trenton N..J. (5)
Douglas Leigh Inc. (3)
Geo. W. Brown Inc. (3)
R.C. Maxwell Co. Trenton, NJ (3)
[unsure] (3)
Illegible (2)
R.C. Maxwell & Co (2)
Central Outdoor Advertising Co. (1)
Joseph Advertising Co. Inc. (1)
R.C. Maxwell Co. Atlantic City N..J. (1)
R.C. Maxwell Co. Atlantic City NJ (1)
R.C. Maxwell Co. Trenton NJ (1)
R.C. Maxwell Company (1)

Tone

Black & White (2,307)
Color (2)

Medium

Billboard (1,177)
Spectaculars (Electric, Neon Type Signs) (208)
Wall Mural (Painted Wall) (73)
Advertising Proof (11)
Billboard and Spectacular (2)
Non-Advertising Type (2)
Wrapped Posters (2)
Kiosks/News Stands/Racks/Telephones (1)
Truckside Advertising (1)

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2,309 items found in this collection

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« Page 1 of 145 »

Refresh yourself, Drink Coca-Cola, Delicious and Refreshing
Refresh yourself, Drink Coca-Cola, Delicious and Refreshing
Ludington's Mar-Jen Coffee
Drink Coca-Cola
Drink Coca-Cola
Drink Coca-Cola
Horlick's Malted Milk, Kirschbaum Clothes, Empire Red Tires (3 advertisements)
Horlick's Malted Milk, Kirschbaum Clothes, Empire Red Tires, Horlick's Malted Milk (4 advertisements)
Bevo soft drink, Coca-Cola, unknown (3 advertisements)
Bevo soft drink, Coca-Cola, unknown (3 advertisements)
Bevo Soft Drink, Coca-Cola, unknown (3 advertisements)
Pittsburgh Brewing Co. Beer, DuPont products exhibit (2 advertisements)
Bevo The All Year Round Soft Drink
Clear heads choose Calvert Whiskey.
Drink Mercer beverages
Drink Trenton old stock beer

« Prev Page 1 of 145 Next »

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