Maxwell Did It!: Photographing the Atlantic City Boardwalk, 1920s-1950s

Exhibit Introduction

1920s
- Bromo-Seltzer and Van Raalte
- Boardwalk Crowd
- Squibb's Dental Cream and Venida spectaculars
- Lucky Strike and Colgate spectaculars
- Construction of the Chesterfield spectacular
- General Electric spectacular
- Cutex and El Producto Cigar Billboards
- Lorraine Hair Net Spectacular
1930s
1940s
1950s
R.C. Maxwell Company Promotional billboards

Image 2 of 2

All photos © R.C. Maxwell Co. Use and Reproduction Information

Resource of Outdoor Advertising Descriptions (ROAD)

Emergence of Advertising in America (EAA)

John W. Hartman Center for Sales, Advertising, and Marketing History

Rare Book, Manuscript, and Special Collections Library

Boardwalk. [Van Raalte Silk Gloves billboard, Lucky Strike spectacular], Easter, April 1, 1923.
Copyright © R.C. Maxwell Company [ small large ]

Maxwell No. 2032
ROAD No. XXX-1172

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