Maxwell Did It!: Photographing the Atlantic City Boardwalk, 1920s-1950s

Exhibit Introduction

1920s
1930s
- Camel Spectacular
- Hamid's Pier spectacular and highway billboard
- The boardwalk in spring and summer
- Aerial views of the boardwalk and the beach
- Bromo-Seltzer and Camel billboards on Central Pier
- Noxema and Bromo-Seltzer spectaculars
- Beach scenes
- Boardwalk crowds and rolling carts
- Calvert spectacular
1940s
1950s
R.C. Maxwell Company Promotional billboards

Image 1 of 4

All photos © R.C. Maxwell Co. Use and Reproduction Information

Resource of Outdoor Advertising Descriptions (ROAD)

Emergence of Advertising in America (EAA)

John W. Hartman Center for Sales, Advertising, and Marketing History

Rare Book, Manuscript, and Special Collections Library

Boardwalk and Indiana Ave. [Easter crowd and Camel billboard], Easter, April 12, 1936.
Copyright © R.C. Maxwell Company [ small large ]

Maxwell No. 3898
ROAD No. XXX-3068

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