Maxwell Did It!: Photographing the Atlantic City Boardwalk, 1920s-1950s

Exhibit Introduction

1920s
1930s
1940s
- Carstairs Whiskey billboard
- Boardwalk during WWII
- Seagram's spectacular components and completed sign
- Bromo-Seltzer spectacular
- Steel Pier / General Motors spectacular
- Wrigley's spectacular
- Boardwalk crowds and a band
- Philip Morris spectacular at Hamid's Pier
1950s
R.C. Maxwell Company Promotional billboards

Image 2 of 2

All photos © R.C. Maxwell Co. Use and Reproduction Information

Resource of Outdoor Advertising Descriptions (ROAD)

Emergence of Advertising in America (EAA)

John W. Hartman Center for Sales, Advertising, and Marketing History

Rare Book, Manuscript, and Special Collections Library

[Planter's Peanuts/Steel Pier], circa 1949.
Copyright © R.C. Maxwell Company [ small large ]

Maxwell No. 9278
ROAD No. XXH-2179

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