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The Power of Refined Beauty: Photographing Society Women for Pond's, 1920s-1950s

"Miss Anne Morgan"
tear sheet, 1933

"The two creams I praised Eight years ago I believe in even more today’ Mrs. Reginald Vanderbilt,”
tear sheet, 1933

Hugh Cecil
Pond’s Jars, n.d.
gelatin silver print

Hugh Cecil
Mary, Countess Howe, n.d.
gelatin silver print

Cecil Beaton
Lady Frances Hay, 1946
gelatin silver print

Cecil Beaton
Lady Frances Hay, 1946
gelatin silver print

Cecil Beaton
Duchess of Rutland, 1953
gelatin silver print

“One of today’s great beauties The Duchess of Rutland chooses ‘the one perfect make- up,’”
tear sheet, 1955

“Before I go out–always a 1 Minute Mask,”
tear sheet, 1947

“Mrs. David McCormick,”
tear sheet, 1947

“Pond’s powder is ‘Sheer-gauge!,’”
tear sheet, 1946

“In these 3- hour danger periods Your skin ‘Dies’ a little,”
tear sheet, 1955

Photographs courtesy of the J. Walter Thompson Company Archives. Advertisements © Unilever.

 

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Last modified March 31, 2010 1:16:51 PM EDT