Two new expert interviews and over 1,800 new commercials are now available in the AdViews digital collection on iTunes U.
The interviews feature commentary from University of Illinois Professor Jason Chambers on African Americans in the advertising industry and from University of Georgia Professor Peggy Kreshel on women in advertising.
Newly digitized commercials include a 22-minute Pan American Airlines ad from the early 1960s that encourages travelers to vacation in the USA where gas costs only 33 cents a gallon!
Other new content includes commercials for nonprofit organizations such as the American Cancer Society, the Muscular Dystrophy Association, UNICEF, and the United States Air Force, as well as a number of vintage Post cereals like Beep Beep, Bran & Prune Flakes, Corn Crackos, Count Off, Crazy Cartons, Crispy Critters, Dennis the Menace Peanut Puffs, Ghosties, Orange Crisp, Pink Panther Flakes, Size 8 (for dieters), and Top 3.
AdViews comprises nearly 10,000 historic TV commercials from the Duke Libraries’ Hartman Center for Sales, Advertising & Marketing History. The television commercials, dating back as far as the 1950s, are part of the Hartman Center’s D’Arcy Masius Benton & Bowles advertising agency archive.
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