For over thirty years, fashionable British and American society women, including Mrs. Reginald Vanderbilt, Lady Milford-Haven, Mrs. George Whitney, and Anne Morgan, graced advertisements the J. Walter Thompson Company created for Pond’s beauty products. A selection of these images by prominent photographers Edward Steichen, Cecil Beaton, Louise Dahl-Wolfe, and others is presented in the exhibit, The Power of Refined Beauty: Photographing Society Women for Pond’s, 1920s – 1950s, on view at Perkins in the Special Collections Gallery. The images in the exhibit are from the holdings of the Special Collections Library’s Hartman Center for Sales, Advertising & Marketing History.
A complementary exhibit, You’ve Got Personality: Celebrity Endorsements in Advertising, will be on display April/June in the display cases outside the Biddle Rare Book Room. Included are documents and other items related to the Pond’s “society women” advertising campaigns. The exhibit also features advertisements and additional examples of celebrity endorsements found in the Hartman Center collections.
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