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APA Eaton, S. (1907). Sermons on Advertising. Retrieved February 7, 2008,
     from Duke University Libraries Digital Collections. Web site:
     http://library.duke.edu/digitalcollections/eaa.Q0014/
Chicago No example in latest edition.
MLA Eaton, Seymour. "Sermons on Advertising." Emergence of 
          Advertising in America.
Rare Book, Manuscript, and
          Special Collections Library, Duke U, 1907. Web. 7 Feb.  
          2008.
Turabian No example in latest edition.
CSE No example in latest edition.
Important Elements:
  • Author
  • Title of work (if titled)
  • Publication information (if previously published in print)
  • Project name
  • Publication information for the project
  • Date of access
  • Address of the site

Note: Spacing is important. Some citations appear identical but differ in slight ways, like indentation. For example, compare Chicago, MLA, and Turabian. Consult individual guides for exact spacing.