Japanese Studies

Dentsū kōkoku nenkan
電通広告年鑑
EAC: HF5813.J3 D468; latest in EA Ref.
Duke has 1992-present

Nenkan kōkoku bijutsu. Annual of Advertising Art in Japan
年鑑広告美術 [serial]
Lilly: NC997.A1 A62
Duke has 1958 1963-1985

Nenkan Nihon no kōkoku shashin = Advertising photography in Japan
年鑑日本広告写真 [serial]
Lilly: TR690.4 .N43

Nihon ado purodakushon nenkan. = Annual of Ad Productions in Japan
日本アド•プロダクション年鑑
Earlier title: Advertising design in Japan
EAC: HF5813.J3 A68; latest in EA Ref.
Duke has 1994-present

Advertising Museum, Tokyo   http://www.admt.jp/
Established by Yoshida Hideo, former president of Dentsu, a prominent advertising agency in Japan. Museum displays materials going back to 1600, has special exhibits, such as "Advertising in the Edo Era," and houses digital archives for researchers.  One exciting feature of the website is an interactive "AdBrowser" that uses the concepts of "Time," "Media," and "Industry" to organize advertisements in the collection; a few of the ads on the "AdBrowser" can be viewed online, but most are protected by copyright and may be viewed using the Museum's terminals only. Useful for finding images of ads from the Tokugawa through Taishō eras.

CM@NAVI (all Japanese links)   http://www.cmnavi.net/
CM@NAVI provides both a public and a commercial service jointly produced by Senden Kaigi and Video Research. The public site offers weekly updates on new TV commercials and lots of basic data about the Japanese advertising industry. The commercial service provides access to not only masses of advertising statistics but, also, for example, frequency counts and analysis of the most frequently used words in TV commercial titles and narrations, broken down by part of speech and usage categories.