Sexual stereotypes in the media [electronic resource] ] / Fabian-Baber Communication for the Films for Humanities & Science. Princeton, N.J. : Films for the Humanities & Sciences, c2008.
1 streaming video (38 min) : digital, WMV file (300 Kbps), MOV file (300 Kbps), sd., col.
Credits: Executive producer , Chris Scherer ; camera, Dane Smith, Josh Kleiman, Robert Larkin ; editors, Mose Aimone, Bridget Yachetti.
Summary: This program illustrates some of the commercial, cultural, psychological, and sociological forces that have shaped sexual stereotypes in the media, such as demographic segmentation and the selling of gender, the myths of alluring femininity and rugged masculinity, Jungian personality archetypes, consensus reality, stereotype threat, the hegemonic forces of agenda-setting and mainstreaming, body image dysfunctions, and the theory of the male gaze.