Book Talk: Sydney Nathans, Author of "A Mind to Stay: White Plantation, Black Homeland" (2017)

Rubenstein Library Events - Tue, 02/21/2017 - 21:00
Rubenstein 153 (Holsti-Anderson Family Assembly Room)West Campus

In his new book, Sydney Nathans, Professor Emeritus of History at Duke, tells the rare story of people who moved from being enslaved to becoming owners of the very land they had worked in bondage, and who have held on to it from emancipation through the Civil Rights era.

The story began in 1844, when North Carolina planter Paul Cameron bought 1,600 acres near Greensboro, Alabama, and sent out 114 enslaved people to cultivate cotton and enlarge his fortune. In the 1870s, he sold the plantation to emancipated black families who worked there. 

Drawing on thousands of letters from the planter and on interviews with descendants of those who bought the land, A Mind to Stay: White Plantation, Black Homeland (Harvard, 2017) unravels how and why the planter’s former laborers purchased the site of their enslavement, kept its name as Cameron Place, and defended their homeland against challengers from the Jim Crow era to the present day.

Through the prism of a single plantation and the destiny of black families that dwelt on it for over a century and a half, A Mind to Stay brings to life a vivid cast of characters and illuminates the changing meaning of land and landowning to successive generations of rural African Americans. Those who remained fought to make their lives fully free—for themselves, for their neighbors, and for those who might someday return.

Free and open to the public. Copies of the book will be for sale at the event.

Sponsored by the Duke University Libraries, David M. Rubenstein Rare Book & Manuscript Library, and the John Hope Franklin Research Center for African and African American History and Culture.

 

For more information, contact:

Aaron Welborn, Director of Communications

 

Patsy Breaks into Advertising: Women’s Recruitment on Madison Avenue

Baskin Test - Thu, 01/19/2017 - 16:53

You might be surprised to learn that advertising agencies have a long history of recruiting female employees. Compared to other corporate fields, ad agencies developed fairly progressive attitudes towards women’s employment as early as the late nineteenth century. At that time, women wrote advice manuals for those seeking to build professional careers. One such book, Occupations for Women (1897), contains an entire chapter on advertising. That chapter notes: “A business field which women are exploring with success is that of advertising […] So clever have women proven themselves in this special line, that hardly a manufacturer having goods toward which he wishes to attract attention, fails to avail himself of their availability.” Encouraged by the descriptions in these manuals, women entered into clerical work at ad agencies. Some of them earned promotions, becoming copywriters or market researchers, among other advanced positions. Irene Sickel Sims was one such pioneering woman who we’ve already profiled in The Devil’s Tale. She worked as an assistant advertising manager and chief of copy for the retail advertising bureau of Marshall Field’s Department Store in Chicago in the 1910s and 1920s.

Agencies understood that female advertisers and diverse perspectives were key for successfully marketing to women consumers who made the vast majority of household purchases. According to a 1917 “house ad” created by the J. Walter Thompson Company (JWT), the company had recently “developed a staff of women” to target the large demographic of female buyers. The ad goes on to note that “over a period of years, this staff has illustrated that women, thoroughly trained in advertising, working with men, can establish facts which cannot be even approximated by men working alone.” Those women recruits, hailing from some of the most prestigious universities in the country, created highly successful advertising campaigns for JWT clients. Although some women were able to enter into the field of advertising in roles beyond that of a typist or executive assistant, the majority of employees in executive roles remained white men. It was not until the post-WWII period that significant numbers of women and people of color began taking on positions as ad executives.

Author photo in Patsy Breaks into Advertising. (New York: Dodd, Mead & Company, 1946). 

In the post-WWII period, women published fictionalized works encouraging girls to consider advertising as a potential career. E. Evalyn Grumbine, for example, wrote two novels that tell the story of a young woman who achieves career success in the field: Patsy Succeeds in Advertising (1944) and Patsy Breaks into Advertising (1946). In writing Patsy’s character, Grumbine drew upon her own professional experiences as the advertising director and assistant publisher of Child Life Magazine.

Grumbine’s aim was to provide young women with a realistic portrayal of the professional and personal life of a career woman. In Patsy Breaks into Advertising, for example, the main character’s professional journey is marred by setbacks. Over the course of her burgeoning career, she deals with missed job opportunities, personality conflicts with work colleagues, and an inability to meet deadlines. Yet, she shows resilience and learns key skills like how to handle copy and cuts for production that enable her to eventually earn a position as an advertising manager. Patsy Breaks into Advertising, therefore, is much more than a career guide, it is also a commentary on the American work ethic at that time.

Front Cover, Patsy Breaks into Advertising (New York: Dodd, Mead & Company, 1946). 

Advertising was one of many professional fields that juvenile literature highlighted in order to encourage industriousness in young women. Other fictional characters included librarians, realtors, nurses, doctors, and stewardesses. The Rubenstein has numerous books in our collections that illuminate societal views on career advancement for young women in the nineteenth and twentieth centuries.

Back cover listing other career books offered by Dodd, Mead & Company, Patsy Breaks into Advertising (New York: Dodd, Mead & Company, 1946). 

You can learn more about JWT, career books, and the role of women in advertising via the “Agencies Prefer Men!” The Women of Madison Avenue exhibit, open through March 17, 2017 in the Mary Duke Biddle Room at the David M. Rubenstein Rare Book & Manuscript Library.

Post contributed by Ashley Rose Young, a Ph.D. candidate in History at Duke University and the Business History Graduate Intern at the Hartman Center.

The post Patsy Breaks into Advertising: Women’s Recruitment on Madison Avenue appeared first on The Devil's Tale.

Patsy Breaks into Advertising: Women’s Recruitment on Madison Avenue

Hartman Center News - Thu, 01/19/2017 - 16:53

You might be surprised to learn that advertising agencies have a long history of recruiting female employees. Compared to other corporate fields, ad agencies developed fairly progressive attitudes towards women’s employment as early as the late nineteenth century. At that time, women wrote advice manuals for those seeking to build professional careers. One such book, Occupations for Women (1897), contains an entire chapter on advertising. That chapter notes: “A business field which women are exploring with success is that of advertising […] So clever have women proven themselves in this special line, that hardly a manufacturer having goods toward which he wishes to attract attention, fails to avail himself of their availability.” Encouraged by the descriptions in these manuals, women entered into clerical work at ad agencies. Some of them earned promotions, becoming copywriters or market researchers, among other advanced positions. Irene Sickel Sims was one such pioneering woman who we’ve already profiled in The Devil’s Tale. She worked as an assistant advertising manager and chief of copy for the retail advertising bureau of Marshall Field’s Department Store in Chicago in the 1910s and 1920s.

Agencies understood that female advertisers and diverse perspectives were key for successfully marketing to women consumers who made the vast majority of household purchases. According to a 1917 “house ad” created by the J. Walter Thompson Company (JWT), the company had recently “developed a staff of women” to target the large demographic of female buyers. The ad goes on to note that “over a period of years, this staff has illustrated that women, thoroughly trained in advertising, working with men, can establish facts which cannot be even approximated by men working alone.” Those women recruits, hailing from some of the most prestigious universities in the country, created highly successful advertising campaigns for JWT clients. Although some women were able to enter into the field of advertising in roles beyond that of a typist or executive assistant, the majority of employees in executive roles remained white men. It was not until the post-WWII period that significant numbers of women and people of color began taking on positions as ad executives.

Author photo in Patsy Breaks into Advertising. (New York: Dodd, Mead & Company, 1946). 

In the post-WWII period, women published fictionalized works encouraging girls to consider advertising as a potential career. E. Evalyn Grumbine, for example, wrote two novels that tell the story of a young woman who achieves career success in the field: Patsy Succeeds in Advertising (1944) and Patsy Breaks into Advertising (1946). In writing Patsy’s character, Grumbine drew upon her own professional experiences as the advertising director and assistant publisher of Child Life Magazine.

Grumbine’s aim was to provide young women with a realistic portrayal of the professional and personal life of a career woman. In Patsy Breaks into Advertising, for example, the main character’s professional journey is marred by setbacks. Over the course of her burgeoning career, she deals with missed job opportunities, personality conflicts with work colleagues, and an inability to meet deadlines. Yet, she shows resilience and learns key skills like how to handle copy and cuts for production that enable her to eventually earn a position as an advertising manager. Patsy Breaks into Advertising, therefore, is much more than a career guide, it is also a commentary on the American work ethic at that time.

Front Cover, Patsy Breaks into Advertising (New York: Dodd, Mead & Company, 1946). 

Advertising was one of many professional fields that juvenile literature highlighted in order to encourage industriousness in young women. Other fictional characters included librarians, realtors, nurses, doctors, and stewardesses. The Rubenstein has numerous books in our collections that illuminate societal views on career advancement for young women in the nineteenth and twentieth centuries.

Back cover listing other career books offered by Dodd, Mead & Company, Patsy Breaks into Advertising (New York: Dodd, Mead & Company, 1946). 

You can learn more about JWT, career books, and the role of women in advertising via the “Agencies Prefer Men!” The Women of Madison Avenue exhibit, open through March 17, 2017 in the Mary Duke Biddle Room at the David M. Rubenstein Rare Book & Manuscript Library.

Post contributed by Ashley Rose Young, a Ph.D. candidate in History at Duke University and the Business History Graduate Intern at the Hartman Center.

The post Patsy Breaks into Advertising: Women’s Recruitment on Madison Avenue appeared first on The Devil's Tale.

Patsy Breaks into Advertising: Women’s Recruitment on Madison Avenue

Devil's Tale Posts - Thu, 01/19/2017 - 16:53

You might be surprised to learn that advertising agencies have a long history of recruiting female employees. Compared to other corporate fields, ad agencies developed fairly progressive attitudes towards women’s employment as early as the late nineteenth century. At that time, women wrote advice manuals for those seeking to build professional careers. One such book, Occupations for Women (1897), contains an entire chapter on advertising. That chapter notes: “A business field which women are exploring with success is that of advertising […] So clever have women proven themselves in this special line, that hardly a manufacturer having goods toward which he wishes to attract attention, fails to avail himself of their availability.” Encouraged by the descriptions in these manuals, women entered into clerical work at ad agencies. Some of them earned promotions, becoming copywriters or market researchers, among other advanced positions. Irene Sickel Sims was one such pioneering woman who we’ve already profiled in The Devil’s Tale. She worked as an assistant advertising manager and chief of copy for the retail advertising bureau of Marshall Field’s Department Store in Chicago in the 1910s and 1920s.

Agencies understood that female advertisers and diverse perspectives were key for successfully marketing to women consumers who made the vast majority of household purchases. According to a 1917 “house ad” created by the J. Walter Thompson Company (JWT), the company had recently “developed a staff of women” to target the large demographic of female buyers. The ad goes on to note that “over a period of years, this staff has illustrated that women, thoroughly trained in advertising, working with men, can establish facts which cannot be even approximated by men working alone.” Those women recruits, hailing from some of the most prestigious universities in the country, created highly successful advertising campaigns for JWT clients. Although some women were able to enter into the field of advertising in roles beyond that of a typist or executive assistant, the majority of employees in executive roles remained white men. It was not until the post-WWII period that significant numbers of women and people of color began taking on positions as ad executives.

Author photo in Patsy Breaks into Advertising. (New York: Dodd, Mead & Company, 1946). 

In the post-WWII period, women published fictionalized works encouraging girls to consider advertising as a potential career. E. Evalyn Grumbine, for example, wrote two novels that tell the story of a young woman who achieves career success in the field: Patsy Succeeds in Advertising (1944) and Patsy Breaks into Advertising (1946). In writing Patsy’s character, Grumbine drew upon her own professional experiences as the advertising director and assistant publisher of Child Life Magazine.

Grumbine’s aim was to provide young women with a realistic portrayal of the professional and personal life of a career woman. In Patsy Breaks into Advertising, for example, the main character’s professional journey is marred by setbacks. Over the course of her burgeoning career, she deals with missed job opportunities, personality conflicts with work colleagues, and an inability to meet deadlines. Yet, she shows resilience and learns key skills like how to handle copy and cuts for production that enable her to eventually earn a position as an advertising manager. Patsy Breaks into Advertising, therefore, is much more than a career guide, it is also a commentary on the American work ethic at that time.

Front Cover, Patsy Breaks into Advertising (New York: Dodd, Mead & Company, 1946). 

Advertising was one of many professional fields that juvenile literature highlighted in order to encourage industriousness in young women. Other fictional characters included librarians, realtors, nurses, doctors, and stewardesses. The Rubenstein has numerous books in our collections that illuminate societal views on career advancement for young women in the nineteenth and twentieth centuries.

Back cover listing other career books offered by Dodd, Mead & Company, Patsy Breaks into Advertising (New York: Dodd, Mead & Company, 1946). 

You can learn more about JWT, career books, and the role of women in advertising via the “Agencies Prefer Men!” The Women of Madison Avenue exhibit, open through March 17, 2017 in the Mary Duke Biddle Room at the David M. Rubenstein Rare Book & Manuscript Library.

Post contributed by Ashley Rose Young, a Ph.D. candidate in History at Duke University and the Business History Graduate Intern at the Hartman Center.

The post Patsy Breaks into Advertising: Women’s Recruitment on Madison Avenue appeared first on The Devil's Tale.

The world's worst women

Baskin Collection Additions - Wed, 01/18/2017 - 00:00

Author: O'Donnell, Bernard, 1885- author.
Published: London : Pedigree Books, [not before 1952]

Currently held at: DUKE

Judgment

Baskin Collection Additions - Wed, 01/18/2017 - 00:00

Author: Platt, W. H. (William Henry), 1821-1898, author.
Published: Chicago, Ill. : M. Harman, Publisher, 507 Carroll Avenue, April 1900.

Currently held at: DUKE

Salt of the earth.

Baskin Collection Additions - Fri, 01/13/2017 - 00:00

Author: Wilson, Michael, 1914-1978, author.
Published: Los Angeles, California : The California Quarterly, Inc., 1953.

Currently held at: DUKE

Reform or revolution

Baskin Collection Additions - Fri, 01/13/2017 - 00:00

Author: De Leon, Daniel, 1852-1914, author.
Published: New York : New York Labor News Company, 1899.

Currently held at: DUKE

The Designs of Julian Abele: Original Drawings of Duke's Campus

Rubenstein Library Events - Thu, 01/12/2017 - 19:00
Other (see event description)West Campus

The Duke University Archives and the Facilities Management Department invite you to visit the Gothic Reading Room and see some of the original drawings, blueprints, and plans of Duke's campus. Chief designer Julian Abele of the Horace Trumbauer firm has recently been recognized at Duke with the naming of the main quad, and the open house will allow visitors to examine the details of the plans and admire the vision that Abele brought to his work.This event will be an open house, and visitors are welcome to drop in any time.This event is being held in collaboration with the Duke University Dr. Martin L. King, Jr. Commemoration Committee.

Prison letters to Sophie Liebknecht.

Baskin Collection Additions - Thu, 01/12/2017 - 00:00

Author: Luxemburg, Rosa, 1871-1919, author.
Published: London : Independent Labour Party, [1972]

Currently held at: DUKE

Two studies on hours of work ...

Baskin Collection Additions - Thu, 01/12/2017 - 00:00

Author: Great Britain. Industrial Fatigue Research Board.
Published: London : Printed and published by His Majesty's Stationery Office, and to be purchased at any of the addresses shown overleaf, 1928.

Currently held at: DUKE

The legal condition of women in Massachusetts

Baskin Collection Additions - Thu, 01/12/2017 - 00:00

Author: Sewall, Samuel E. (Samuel Edmund), 1799-1888, author.
Published: [Boston] : American Woman Suffrage Association, [1870]

Currently held at: DUKE

Address of Governor Washburn to the Legislature of the State of Maine, April 22, 1861.

Baskin Collection Additions - Thu, 01/12/2017 - 00:00

Author: Maine. Governor (1861-1863 : Washburn), author.
Published: Augusta [Me.] : Stevens & Sayward, Printers to the State, 1861.

Currently held at: DUKE

Memoir of Thomas H. Patoo : a native of the Marquesas Islands

Baskin Collection Additions - Thu, 01/12/2017 - 00:00

Author: Page, Harlan, 1791-1834, author.
Published: New-York : Published by the American Tract Society 150 Nassau-Street, [between 1832 and 1848?]

Currently held at: DUKE

Discrimination against coloured people

Baskin Collection Additions - Wed, 01/11/2017 - 00:00

Author: Yeates, Mary, author.
Published: London : W.F.T.U. Publications Ltd, 6 Chichester Chambers, Chancery Lane, W.C.2, [1952?]

Currently held at: DUKE

Emma Goldman papers, 1909-1941 and undated.

Baskin Collection Additions - Wed, 01/11/2017 - 00:00

Author: Goldman, Emma, 1869-1940, creator.

Currently held at: DUKE

Woman's influence in politics : an address

Baskin Collection Additions - Wed, 01/11/2017 - 00:00

Author: Beecher, Henry Ward, 1813-1887, author.
Published: [Boston] : [American Woman Suffrage Association], [1980]

Currently held at: DUKE

Northfield Seminary.

Baskin Collection Additions - Tue, 01/10/2017 - 00:00

Published: East Northfield, Mass. : Published by the Book Store, [before 1932]

Currently held at: DUKE

The little girl's housekeeping

Baskin Collection Additions - Tue, 01/10/2017 - 00:00

Author: Mitford, Mrs., author.
Published: London : Darton & Co., Holborn Hill, [between 1845 and 1862]

Currently held at: DUKE