Devil's Tale Posts
Post contributed by Erin Ryan, Drill Intern for the Duke University Archives.
When I first signed up to do a Rubenstein Test Kitchen blog post, my plan was to do something from an early-to-mid 20th-century vegetarian cookbook in our collections. I’ve been a vegetarian since the mid-’90s.
But then, as I was browsing our library catalog, I came across 401 Party and Holiday Ideas from ALCOA (Aluminum Company of America, 1971) in our Nicole Di Bona Peterson Collection of Advertising Cookbooks. I was intrigued; my grandfather—my dad’s father—worked for ALCOA for about 35 years, until his retirement in the early ’80s.
Pretty soon, I was hooked.
This amazing book features the creations of one Conny von Hagen, who worked as a designer for ALCOA, still one of the largest producers of aluminum.
Conny was also behind 1959’s Alcoa’s Book Of Decorations: A Year-Round Treasury of Easy-to-do Decorations for Holidays and Special Occasions. According to the timeline on their website, ALCOA introduced aluminum foil to the U.S. in 1910—you can see some “Alcoa Wrap” next to Conny in the picture below. This introductory page also explains that her designs appeared on TV, in newspapers and in magazines.
401 Party and Holiday Ideas from ALCOA has ideas for 24 separate occasions, from Christmas and Hanukkah to “Teen-Age Party” and Election Day.
For this post, I decided to make (1) a food recipe; (2) a foil creation.
The food: Kerry Cake
I made Irish Apple Cake, or Kerry Cake, from the “Saint Patrick’s Day” chapter of 401 Party and Holiday Ideas. Criteria: It had to be vegetarian, and it had to be easy (I was pressed for time). I also wanted to serve it at my Easter family gathering. I didn’t like any of the Easter recipes, though. So a quick look through the rest of the book, and I settled on this:
My ancestry is mostly Irish, but I did not know anything about Kerry Cake until I read here that it is a traditional Irish apple bread that was baked in an iron cooking pot called a bastible, hung over the fire.
But this 1971 recipe just called for an 8-inch cake pan in a regular oven, and that’s what I used. I was making this in my mom’s kitchen, so I got to use the sifter that had belonged to her mom. Mom told me we had relatives from County Kerry, too.
I’m a pretty laissez-faire cook, in general. So I didn’t mind that the recipe didn’t specify what kind of apples to use, how big to cut the pieces, etc. I went for Granny Smith. They were pretty huge apples, so Mom and I decided I should just use two, to equal the “three medium” the recipe called for.
In all, it took me about 50 minutes to grate the lemon rind, cut up the apple, and put the batter together. I greased the pan with butter, baked it exactly according to instructions (30 minutes at 375), and it came out perfectly.
I whipped some heavy cream and served this cake at our Easter dinner. I was afraid it would be bland without spices, or that the lemon would taste strange. But it was delicious. Moist, not too sweet, and the lemon was exactly the right amount to accentuate the apples and butter. There were six adults at dinner, including a guest from Colombia, and everybody loved the Kerry Cake. Almost the whole cake was gone by the end of the night.
The foil creation: Sadie Seal
So many ideas here! It was tough to choose, but I settled on Sadie Seal, one of the circus animals on offer in the Kids’ Korner section.
In her introduction, Conny said to use things that were lying around the house to construct our decorations, so I rounded up a bunch of felt, foam balls, pompoms, and other supplies I had left over from a Halloween costume I never made. I already had a roll of heavy-duty foil in my cabinet. The instructions were not very detailed, as you can see from the photos below, but I did my best.
Making the “mouth” was not easy. Once I cut off the extra foil, I was left with a hard, solid lump of metal that was sharp and nearly impossible to shape.
No guidance either on how to make the flippers. My first attempt gave her absurdly long arms; then I shortened them so much they didn’t touch the floor; and then went with my imperfect third try. I pinned the flippers on the body, cut some eyes out of black felt and pinned those on too. I couldn’t find any ribbon for her neck … so … voila!
I was disappointed at first. It took me about 40 minutes to make this odd little bird-like creature and she didn’t look like the picture at all. But … I took her home on Easter weekend to show her to my gathered family. Once she had ridden with me in the car for 2.5 hours, looking at me with her little felt eyes, I felt like we’d bonded. Plus, everybody thought she was cute. (Mom thought she looked like a turtle.)
*I promise: all extra foil scraps from this project were duly recycled! But I’m not recycling Sadie any time soon. I’m pretty fond of her now. She’s staying on my desk.
The post Kerry Cake and Sadie Seal (1971) – Rubenstein Library Test Kitchen appeared first on The Devil's Tale.
Talking to Customers Through the Screen Door: JWT, Lux soap, and the surprising ecological expertise of 1920s American consumers
Post written by Spring Greeney, a doctoral candidate in the History Department at the University of Wisconsin-Madison and a recepient of a Hartman Center for Sales, Advertising, and Marketing History Alvin A. Achenbaum Travel Grant.
Since at least the late 1930s, advertising firms have soliciting consumer feedback using what marketing guru Ernest Dichter termed the “focus group:” a laboratory-like controlled environment in which users test a single product while observed or interviewed by product developers. The focus group’s more place-based antecedent, the test kitchen, relies on a similarly anodyne concept of space: gleaming appliances, linoleum flooring, and replicability are the test kitchen’s distinguishing features.
But what more place-attentive research strategies did an advertising giant like J. Walter Thompson Company employ to solicit consumer perspective? To put a finer point on it: prior to the mid-century consolidation of a truly mass market in the U.S., how did a company like JWT account for local heterogeneity—differences in climate, topography, demographics, or consumption habits—when attempting to transform regionally popular products into truly national brands?
In its century-long relationship with JWT, the Lever Brothers soap company serves as an excellent case with which to answer questions about the environmental history of marketing. A British soap manufacturing company begun in 1885, Lever Brothers’ president William Leverhulme had begun as a wholesale butter grocer, a fact that kept the man attentive to the fundamentally ecological roots of his company’s product line. After purchased soap manufacturing plants in Boston and Philadelphia in 1897 and 1899, respectively, Leverhulme set his sights on selling Lever-branded soaps in the expanding U.S. consumer market.
Such sales would not be realized. U.S. sales stagnated following the 1907 roll-out of Lux Soap Flakes and Rinso Laundry Powder in northeastern grocery stores. Consumers remained unmoved by advertising appeals boasting that “This Wonderful New Product Won’t Shrink Woolens!” with the only uptick in sluggish sales confined to March and April. Boxes of Rinso laundry powder, similarly, lingered on drugstore shelves.
Why were American consumers so uninterested? Convinced of the attributes of advertising, the head of the U.S. division of Lever Brothers signed a contract with JWT in 1916 to answer precisely this question.
With focus groups still two decades away, JWT account managers adopted a simple boots-on-the-ground research strategy. In conversations had over fence posts and through screen doors, JWT employees talked with potential customers everywhere from “small towns and Farms in Iowa and South Dakota” to apartment complexes in Chicago, Louisville, New York. 399 interviews in 1918; 328 in 1919; 1741 in 1921.Interview log from JWT’s interviews with consumers about Lux soap.
The results were astounding. “Resistances from the customer were mainly … the limitations of the appeal—Lux for washing woolens,” reported one executive, observing that many American buyers of Lux wore silk or synthetics rather than woolen undergarments. “Women liked Lux for easy suds, satisfactory cleansing of dishes and easier on hands,” reported another, with wonder that a product intended for washing flannels was ending up in the kitchen sink. Added another, betraying some defensiveness while bolstering the firm’s claims to effective person-to-person research, “These facts show a continuous contact with the Lux situation.”
Consumers, for their part, were full of ecologically specific requests and recommendations. In New England, buyers explained that they only used Lux during the months of spring cleaning, March and April, to soak winter odors out of woolen blankets and sweaters headed to the attic. The year-round Lux sales pitch (“Won’t shrink woolens!”) had been culturally and seasonally off-key. Or consider this revelation about water chemistry. In regions of the country where hard water was common because of calcium- or magnesium-rich bedrock, Rinso was unpopular because it reacted with dissolved calcium to form a “soap curd” on the top of the wash water. The same problem was cropping up in cities like Boston and New York, where the advent of indoor plumbing had subverted the 19th-century practice of collecting rainwater—always soft—for washing clothes.
Lever Brother products changed in accordance with consumer feedback. As early as 1917, ad copy of Lux began boasting, “Won’t turn silks yellow! Won’t injure even chiffons!” and the box featured reminders that the soap could be used to wash dishes. Lever commercial chemists, meanwhile, increased the fat content of the laundry powder to allow its claim as “the granulated hard-water soap.” The shipping department, meanwhile, acknowledged heterogeneity on the national marketing map: “We are now shipping into the so-called hard water districts Rinso containing 45% fatty acids and the present plans are to bring this percentage up to 48%.” More fatty soap, even if more expensive, would allow uniform product performance across region, regardless of ecological distinction.
Consumer insights such as these, collected via “old-fashioned” direct interviews and telephone calls, remind us that JWT’s early research strategies solicited crucial information for securing Lever Brothers’ financial success in the U.S. JWT’s papers with Lever Brothers also remind us, in echoes, that consumers themselves were active workers and shapers of their local environments. As workers, not just buyers, homemakers were placed in direct contact with messy nature appearing in gritty wash water, uncooperative soaps, delicate fibers, and the weight of wet wool. When and how such consumer identities become politicized, as in the case of the 1970s Lake Erie water pollution contests, is intimately tied to the half-century development of Lever Brothers itself.
Join the Bingham Center for a two-day event celebrating the history and future of the Re-imagining Movement.
Date: Tuesday, April 18, 2017
Time: 3:30 p.m. reception, followed by a talk at 4 p.m. by Dr. Sara M. Evans
Location: Holsti-Anderson Family Assembly Room (Rubenstein Library Room 153)
RSVP via Facebook (optional)
Date: Wednesday, April 19, 2017
Time: 12 p.m. with Dr. Sherry Jordan and Dr. Evans; Light lunch served
Location: Forum for Scholars and Publics (Old Chemistry Building Room 011)
RSVP via Facebook (optional)
On Tuesday, April 18, distinguished historian Dr. Sara M. Evans, WC’66, will provide a history of the Re-Imagining Movement nearly 25 years after 2000+ theologians, clergy, and laity assembled at the first Re-Imagining conference to address injustices to women and promote equal partnership with men at all levels of religious life. The conservative backlash it prompted inspired conference organizers and participants to create the Re-Imagining Community still active today.Dr. Sherry Jordan
Then, join us on Wednesday, April 19 as feminist theologian Dr. Sherry Jordon and Dr. Evans discuss the future of the Re-Imagining Movement. Light lunch served.
The events are co-sponsored by the Forum for Scholars and Publics at Duke; the Duke Divinity School; the Program in Gender, Sexuality, and Feminist Studies at Duke University; the Duke University Chapel; and the Resource Center for Women and Ministry in the South.
Date: Tuesday, April 11, 2017
Time: 5:00 p.m.
Location: Rubenstein Library Room 153 (Holsti-Anderson Family Assembly Room)
Join the Trent History of Medicine Lecture Series for our next talk by Jeff Baker, M.D., Ph.D., on Technology, Hope, and Motherhood: What We Can Learn from the History of the Infant Incubator. At the turn of the last century, a new medical invention known as the infant incubator captured the imagination of physicians and the public. The device became a public sensation and appeared in settings ranging from hospitals to world fairs midway side-shows (complete with live infants). But in the process it set off a great controversy regarding whether so-called premature and weak infants should be rescued in the first place, and whether their care should be entrusted to mothers, physicians, or scientifically-trained nurses.
Dr. Baker is the Director of the Trent Center for Bioethics, Humanities & History of Medicine and Professor of Pediatrics in the School of Medicine at Duke University. He is the author of The machine in the nursery : incubator technology and the origins of newborn intensive care (Johns Hopkins University Press, 1996) and a leading authority on the history of neonatal medicine.
The talk will be held in the Holsti-Anderson Family Assembly Room, Room 153, of the Rubenstein Library at Duke University. All are welcome to attend. Sponsored by the History of Medicine Collections.
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“It is an old complaint,” wrote the eighteenth-century Swiss physician Samuel-André-Auguste-David Tissot, “that study, though essentially necessary to the mind, is hurtful to the body.” Student health is the subject of a new exhibit entitled “A Sound Mind in a Sound Body: Health Advice for Scholars and Students,” now on display in the Josiah Charles Trent History of Medicine Room.Title page to Thomas Cogan. The Haven of Health… London, 1612.
Since antiquity, scholars and students have been bombarded with warnings about the potential health hazards associated with a life of sedentary study, the medical side effects of which have been said to range from a loss of vision, cramped posture, and consumption to melancholia, bad digestion, and even hemorrhoids. Heeding these warnings, scholars and students have for centuries turned to medical guides for advice on how best to counteract the effects of “hard study.” While such guides often vary as to specifics, all commend some form of attention to diet, exercise, and regimen as means to a long and healthy life, urging adherence to an ancient ideal: mens sana in corpore sano, a sound mind in a sound body.“Health and Strength,” Wilbur Wade Card Papers, Duke University Archives, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
The items in the exhibit trace the history of medical advice written specifically for scholars and students and reflect the wide range of approaches to scholarly health. The exhibit, on display in the Josiah Charles Trent History of Medicine Room, runs through July 16, 2017.
A Sound Mind in a Sound Body is curated by Thomas Gillan, Josiah Charles Trent History of Medicine Intern
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Baked and gnawed by Beth Doyle, Head of Conservation Services
For my Test Kitchen entry I picked a recipe from the Eleanor King Commonplace Book (1781-1783). The entry “To Make Sherif Cakes” caught my attention because I had never heard of a Sherif Cake. My research did not find anything with this name or similar variation on the name. This recipe remains a bit of a mystery in terms of its origin.
The recipe, dated 1783, reads very much like a cross between a shortbread and a scone. With no leavening, I anticipated these would be very dense.
“Take 6 oz of butter—6 oz of sugar—6 oz of currants—one of nutmeg a teacupful of Brandy a pound & half of flour work [the] butter to [the] cream & mix 4 oz of sugar in and a pound of the flour the rest of the ingredients then roll it out like paste—with [the] remainder of the flour and cut it into what form you please. Wet the top of them with a little Brandy and dust the rest of the sugar over them.
Bake them in an oven not too hot.
Eleanor King November the 10 1783″
What also sticks out to me is the amount of nutmeg Ms. King calls for. Before listing this ingredient, she lists the other ingredients by ounces, then states “one of nutmeg.” Does she mean 1-ounce of nutmeg? That is a LOT of nutmeg. But there is no “spoonful” or “pinch” or other amount to indicate volume. I just couldn’t imagine putting in 1-ounce of nutmeg. I decided to halve the amount to a half-ounce, because a half-ounce of nutmeg is still a LOT of nutmeg.
With that decision made, it was time To Make Sherif Cakes. I gathered the ingredients, including the “teacupful of brandy.”
I creamed the butter and sugar, then added the remaining ingredients, being sure not to overwork the dough.
I transferred the dough to a floured board. Before “roll[ing] it out like paste” I had to decide how thick these should be. I wasn’t sure if “like paste” was a hint, long lost to time, as to how thick the cakes should be, or if that simply described the very stiff dough. I decided since these were very scone-like I would make them thick like scones. I rolled them out to about ¾ of an inch thick and cut them with a biscuit cutter. I then brushed the tops with brandy and sprinkled them with sugar. Into the oven they went “until done.” For me, that was about 40 minutes at 350 degrees F.
The result was a very dense cake/scone. They taste like nutmeg and not much else. My nutmeg expired two years ago (!!) and is not very strong. Even at half an ounce of stale nutmeg, the nutmeg flavor is overpowering.
Straight from the oven these were slightly chewy. As these cooled, however, they became very hard, almost like what I imagine hard tack must be like. They would probably be best dunked in a strong cup of tea or coffee, and perhaps that was the intent. Or, perhaps, these were supposed to be more like a shortbread cookie, rolled out thinner so they are more crisp and easier to chew. Even so, they would still probably need dunking in a liquid to make them safe for your teeth.
Without substantial changes, I’m not sure I would make these again unless I was going on a long sea journey with no access to refrigeration. However, the idea of a nutmeg-currant scone is interesting. I might try making a standard currant scone, adding some nutmeg (maybe starting with 1-teaspoon), and serving with a brandy-infused whipped or clotted cream. Now that sounds delicious.
If you decide To Make Sherif Cakes, I’ve rewritten the recipe below for easier interpretation. If you do make these, let us know how they turn out in the comments.
To Make Sherif Cakes
–6 oz butter, softened
–6 oz sugar [set aside 2 ounces for the topping]
–1-1/2 pounds all purpose flour [start with 1 pound, or even less, and add as needed; save about a ¼ cup for dusting your rolling board and pin]
–6 oz currants
–1 oz nutmeg [or to taste; it’s a LOT of nutmeg]
–1 cup Brandy
Preheat oven to 350 degrees F.
Cream the butter and 4 oz. of sugar together.
Add 1 pound of flour and the remaining ingredients, mix until combined. [You might want to experiment here and start with ¾ of a pound of flour to try to get a slightly lighter dough.] Do not overwork the dough.
Roll out on a floured board to whatever thickness you like. Cut into shapes. Brush the tops with a little brandy and dust with the remaining 2 oz of sugar. Place on a baking sheet. Bake until done. Mine took about 40 minutes, but they were about ¾ inch thick. If you roll yours out thinner, adjust the baking time.
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Post contributed by Rachel Ingold, Curator of the History of Medicine Collections
Brains are really neat
Not just for zombies to eat
Come, give books a peek!
Charles Bell. The anatomy of the brain: explained in a series of engravings. London : T.N. Longman and O. Rees [etc.] 1802. Johann Dryander. Anatomiae, hoc est, corporis humani dissectionis pars prior. Marpurgi : Apud Eucharium Cervicornum, 1537.
The Society for Neuroscience states that while Brain Awareness Week is officially March 13-19, there are ways to be involved throughout the year. Similarly, we invite you to visit our History of Medicine Collections and other collections in the Rubenstein Library all year long, not just this week.
Date: March 31, 2017
Location: Rubenstein Library Room 150 (Beckstett Classroom)
Join us for a crash course in the history of photography from daguerreotypes to digital files. Participants will learn about photographic technology, formats, artists, and movements through the Rubenstein Library’s extensive collection of photographs. The workshop will be taught by Lisa McCarty, Curator of the Rubenstein Library’s Archive of Documentary Arts.
This workshop is open to all but advanced registration is required.
Post contributed by Sara Seten Burghausen, Associate Curator of Collections1972 telegram from Stockholm notifying Arrow that he’d been awarded the Nobel Prize.
Kenneth J. Arrow, Nobel-winning economist and professor emeritus at Stanford University, passed away last week at the age of 95. Arrow’s work had an impact not only in economics, but was influential in fields across the social sciences. His extensive research, teaching and activism are documented in the Economists’ Papers Archive in Rubenstein Library, where Arrow’s professional papers are preserved and made available to researchers. His papers are some of the Archive’s most heavily used, and Arrow was always very responsive to researchers’ questions and supportive of their work.
An assignment completed by Arrow in fall 1939 in his Philosophy of Mathematics course
The Arrow papers document his work from his years as an undergraduate at City Colleage of New York in late 1930s, through his graduate work at Columbia and the publication of his landmark book Social Choice and Individual Values in 1951, and includes research notes and extensive correspondence with other scholars from his later work in equilibrium theory, welfare theory, and as an advocate for addressing the hazards of global warming.
Post contributed by Ashley Rose Young, a Ph.D. candidate in History at Duke University and the Business History Graduate Intern at the Hartman Center.
Throwing a Mardi Gras-themed party this weekend? Then check out this gumbo recipe!
New Orleans Carnival season is in full swing with Mardi Gras fast approaching. My Twitter feed is full of images of brightly clad parade goers and heaps of dazzling beads. Scrolling through my feed the other day, nostalgia overwhelmed me. I had been missing New Orleans, the subject of my dissertation research. In that moment, I wanted one thing: gumbo.
With a goal to kick off the Rubenstein Test Kitchen in 2017, I thought I could make gumbo from a historic recipe, satiating my emotional need for it while also sharing my passion for the dish with wider audiences. There was one flaw in my plan, though. I had already written a blog post for the Devil’s Tale on Shrimp Gumbo Filé. As I pointed out in that post, however, New Orleans-style gumbo is anything but formulaic and reflects the complexity of New Orleans’ Creole food culture. There were an infinite number of combinations that I could draw upon to make a gumbo dish that would look nothing like the one I had made a few years ago.
So, I set out to look for a gumbo recipe that stood in contrast to the meaty seafood stew I had previously made from the Picayune’s Creole Cook Book (1916). Whereas I tend to gravitate towards roux-based stews with chicken, ham, and seafood, I knew that there were entirely different gumbo traditions—ones that drew upon ingredients that I have never tried in my gumbos.Ladies Home Journal (1957). David M. Rubenstein Rare Book & Manuscript Library.
I found just the recipe I was looking for in an article published in a 1957 issue of Ladies Home Journal. This was a beef-based stew with tomatoes and okra, among other unfamiliar gumbo ingredients like basil and oregano. The recipe came from an article titled, “Main Dishes with a Southern Accent,” written by Dorothy James, a native New Orleanian.
Buy 2 pounds of either stewing beef or veal cut into 1” cubes. Put in a heavy kettle or Dutch oven along with 2 cups water, 2 cups chopped onion, ¾ cup chopped green pepper, ¾ cup chopped celery, 2 cloves garlic, crushed. Season with 1½ teaspoons salt, 1½ teaspoons gumbo filé, 1 teaspoon sugar, ½ teaspoon basil, ½ teaspoon orégano, 1/8 teaspoon pepper and a dash of crushed red-pepper flakes. Gumbo filé is innate to gumbo as far as Southern cooks are concerned, but it is not generally available in the North. It may be omitted, in which case add a little more red pepper and herbs. Simmer, covered, for 1 hour. Separate the meat from the broth and set both aside. Make a brown roux with ¼ cup flour and ¼ cup bacon drippings. Add the broth, 4 fresh tomatoes, peeled and quartered, and 1 cup tomato sauce. Cover and cook until the sauce is well blended. Then add the meat, cover again, and simmer gently about 45 minutes longer. Stir occasionally to prevent sticking. Wash and trim 1½ pounds fresh okra. Then cut into ½” pieces—there will be about 3 cups. (You can use two 10-ounce packages of frozen okra). Add to the gumbo and cook another 20-30 minutes, or until the okra is tender. Serve with rice. Makes 6 servings.
The final product was incredibly tasty. The gumbo, which had three kinds of thickener (filé powder, roux, and okra slime), had a decadent, creamy texture. The tomato was not overwhelming and provided a tangy, sweet undercurrent that blended nicely with the kick of the red pepper flakes. I had to add a bit more salt to balance the flavors in the dish to my liking. Overall, it was a satisfying meal that showcased both beef and okra beautifully.
As is the case with any recipe, there are tips, tricks, and “trade secrets” that are regularly left out. I’ve added some notes to help create the most flavor-packed gumbo possible.
I purchased a fatty beef brisket from the local grocery store. The more fat in the meat, the more flavorful the stock. I also patted my beef try with a paper towel (thanks for the tip, Julia Child) and browned it in 2 tablespoons of oil to start a nice faun on the bottom of the pan. After a few minutes, I pulled the beef out, added a bit more oil to the pan, and sautéed my vegetables for 5 minutes. Then, I added the beef back in along with the water and spices. I added an extra cup of water so that the beef was almost completely covered.
After letting the stew simmer for an hour, I separated the beef and broth, trimming the extra fat off the beef once the meat had cooled. In the meantime, I washed out my cast iron pot and prepped to make a roux, the base of most Creole stews. For a detailed lesson on how to make a roux, see my previous blog post on gumbo. This time, I decided to make a quick roux, in ten minutes or less. I heated up equal parts oil and fat over medium-high heat and stirred constantly. My roux went from butter yellow to Hershey’s chocolate bar brown in about 9 minutes. I poured the broth back in and then added the tomatoes and tomato sauce, and eventually the beef (watch for splatter from the hot roux).
Finally, I added in the okra, and allowed the gumbo to simmer for another 30 minutes, while I prepared rice.
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Post contributed by Tracy Jackson, Technical Services Archivist for the Duke University Archives.
The University Archives recently completed processing of the Jay Carl Anderson Photographs and Papers, a collection with many images of Duke’s campus, students, and athletic events, as well as politicians, scenes of Durham and elsewhere in North Carolina, and many other locations and subjects, mostly dating from the 1970s and 1980s. The collection is a rich new resource for researchers interested in Blue Devils men’s basketball, student life, campus protests, the city of Durham, political campaigning in NC, and photojournalism, and it offers many beautiful and fascinating new views of familiar subjects.East Campus pavilion, circa 1980
Jay Anderson was a native of New York State who enrolled at Duke in 1974. He first published a photograph in his local newspaper at 16, and by the time he was a Duke student he was working as a freelance photographer submitting images to the New York Times. He took pictures for the Chronicle and then became involved with the Chanticleer, serving as editor for the 1978 Chanticleer during his senior year. He photographed many aspects of life at Duke, taking pictures of students, classes, events, and scenes on campus, as well as representing life off campus, snapping pictures of life in the surrounding neighborhoods, downtown Durham, and elsewhere in the Triangle. He also traveled, spending about six months in Europe and going as far east as Moscow, photographing life in the Soviet Union in 1977. He brought many of these images back to the Duke community, publishing spreads in the Chronicle and showing his work in exhibits and contests.A 1975 issue of the Chronicle featuring Anderson’s images of people in Durham.
Anderson also photographed political persons and events, attending and photographing the 1976 Democratic National Convention in New York City and capturing presidential candidates and politicians, both on and off the campaign trail.Jimmy Carter at a 1976 Presidential Debate on the campus of the College of William and Mary.
A resident of Pegram dormitory, he took a number of photos of friends and residents. New to Durham and the South when he arrived at Duke, he took an interest in life off campus and in the surrounding areas, including residents in nearby neighborhoods, events downtown, and the State Fair in Raleigh. He documented campus protests and performances, including visits from celebrities and politicians. And he lovingly captured athletics, particularly men’s basketball, capturing many of the players and fans mid-action.UNC-Chapel Hill vs. Duke Men’s Basketball Game, January 14, 1978.
Johnny Dawkins, Colorado vs. Duke Men’s Basketball Game, December 21, 1983.
Many of the images are not labeled or identified, or have only general topical labels. As with many photographic collections, identifying information can sometimes be found in the image itself. Anderson also kept copies of many publications featuring his work, which include additional description.1980 Duke/UNC basketball game, image submitted to New York Times.
After graduation, Jay Anderson remained in Durham for many years, and continued to photograph Duke events, particularly men’s basketball, and he remained involved with the Chanticleer for several years. He became the official photographer for the American Dance Festival and worked as a freelance photographer for a variety of publications as well as for private commercial work (his ADF photographs can be found in the Jay Anderson Papers in the American Dance Festival Archives, also housed here at Duke).
We’re excited to make this collection available to researchers. For anyone with an interest in Duke, politics, photography, or any number of related topics, the Jay Carl Anderson Photographs and Papers offers a lot to explore.
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Date: Wednesday February 22
Time: 3:30 to 4:30 PM
Location: Holsti-Anderson Family Assembly Room, Rubenstein Library 153
Optional Facebook RSVP
Dr. Judy Foster Davis of Eastern Michigan University’s College of Business will present on her research into the history of African-American women who have worked in the advertising industry. She has recently published a new book on this topic, Pioneering African-American Women in the Advertising Business, Biographies of MAD Black WOMEN. Her research focuses on marketing communications strategies and policies in corporate and entrepreneurial settings and historical and multicultural marketing topics. This event is part of the Hartman Center’s 25th Anniversary lecture series focusing on women in advertising and is co-sponsored by the Baldwin Scholars and African & African American Studies.
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On January 6, we invited our colleagues across the Duke University Libraries to come to the Rubenstein Library and explore our collections. Of course they (and anyone else) are welcome to come do research at anytime, but sometimes it’s fun to bring some conviviality to our reading room. Check out what our colleagues looked at – they have such good taste!
Winston Atkins – Preservation Officer
I used the Frank Clyde Brown Papers, General Editors’ Papers Series. In the process of editing Brown’s massive collection of North Carolina folklore for publication, the two associate editors who focused on ballads and folk songs chose not to publish about 25 percent of the collection’s music. I’m curious about the characteristics that led them to exclude a song. Naturally, they would want to omit songs that were under copyright, but even so, ambiguity existed. In 1954, one of the associate editors, A. P. Hudson, sent the Duke University Press the first of five checks for $50 to reimburse them for a reprint fee paid to Shapiro, Bernstein, & Co., a music publishing house. Hudson’s recently-published volumes had included songs that had begun as folk songs but unhappily, versions of these songs were under copyright. “I simply did not believe that any one would object to our publishing, without music, the somewhat garbled traditional texts of a lot of pieces that began as all folk songs do.” No word on whether the Press accepted the check.
Amy McDonald – Assistant University Archivist
I spent a little of my research time browsing through a curious scrapbook in the papers of Braxton Craven (considered Duke’s second president, he led the institution from 1842 to 1863 and then from 1866 to 1882). It contains sentimental and moralizing love stories clipped from newspapers and magazines. Many of the stories are accompanied by handwritten summaries of their key lessons; you can see examples of these words to live by on the Rubenstein’s Tumblr.
I’m not entirely certain who kept the scrapbook (Braxton Craven himself? A family member?)—but lest you think that this guy doesn’t look susceptible to this sort of story, let me remind you that one of his claims to fame is as the author of “Naomi Wise: Or, The Wrongs of a Beautiful Girl,” the story of a Randolph County, NC murder that became the basis for the oldest known American murder ballad.
Research-a-palooza time was nearly up when I came to a story with a truly great title (attached photo). I didn’t get a chance to read it (saving something for the next research-a-palooza!), but I’m sure Amy’s revenge was suitably epic.
Hannah Rozear – Librarian for Instructional Services
During Rubenstein Library’s Research-a-Palooza I looked at 1930s issues of a student literary magazine called, The Archive. I chose this item because I knew that a student activist and leader of Duke’s American Student Union, Sheldon Harte ‘37, was an editor for The Archive and I was curious to see what kinds of essays he’d contributed. I did find a piece of his he wrote called, “Red is Symbolic of Kay,” – which was a really interesting find because it’s a short allegory that Sheldon wrote about communism. After graduating from Duke, Sheldon moved to Mexico City where he became a bodyguard for Trotsky and, tragically, was kidnapped, tortured, and killed by enemies of Trotsky in the summer of 1940 (see Duke magazine article for details).
Megan O’Connell – Research Services Assistant, Rubenstein Library
Having been around during the tail end of the Cold War amid national fears of nuclear attack, I was curious to see how these concerns had been addressed on college campuses such as Duke. Duke’s Fallout Preparedness Committee worked in the 1960s to evaluate the readiness of the University and community for a nuclear attack, assess existing infrastructure, build fallout-shelter infrastructure, and establish plans for emergency actions. From their reports, I learned that the Perkins library building is a superior shelter due to our sub-basements and thick stone walls; that early plans detailing which faculty and staff would shelter in the library neglected to include the Library staff (!); and that people sheltering for extended periods were to be offered sedatives and shuffleboard.
Kelly Wooten – Research Services and Collection Development Librarian, Sallie Bingham Center for Women’s History & Culture
I requested the Sarah Bowdich Lee manuscript on African history and geography from the 1830s to take a look since I had come across it in the catalog by chance. We have a collection of digitized women’s travel diaries, so I was curious about whether it might be a fit for that. In reviewing it, I felt empathy for undergraduates and other researchers who struggle with cursive writing—it was legible but difficult to skim. Though it is intended as scientific and based on observations, the colonialist tone towards the people and cultures she encountered in Africa were apparent from page one.
After setting the Lee manuscript aside, I poached a box of Ellery Queen’s Mystery Magazines from the shelf on hold for my colleague Kate Collins who will be leading a class on Mystery Fiction. I am a huge fan of shows like Murder, She Wrote and book series like the Dublin Murder Squad by Tana French, so I couldn’t resist. The covers were all pulp style illustrations, so I ended up browsing through the entire box rather than settling on a Dashiell Hammett short story to read.
Aaron Welborn – Director of Communications
If Research-a-Palooza was a contest, Aaron definitely would have won. He and his wife looked at more than 10 books and archival collections. Here some of highlights from what they saw:
Papyrus fragment (P.Duk.inv. 756), containing a bit of Book 4 from Herodotus’s Histories
I had just finished reading Ryszard Kapuściński’s Travels with Herodotus, a beautiful, meditative book about his many decades as a foreign correspondent for the Polish Press Agency. Throughout his travels, Kapuściński took along a copy of Herodotus’s Histories, and he interweaves his own stories of covering political coups, civil wars, and repressive regimes with interludes from the 5th-century BC historian. The stories in that ancient text become a kind of lens through which to see the ongoing, seemingly eternal struggle of East vs. West, as well as the craft of writing history. The history of the ancient world has been passed down to us in bits and fragments, and it’s amazing that any of it survived. So I wanted to lay my eyes on one of those fragments and see it up close and in person. It was really cool.
Andrew Jackson Papers from the Harry L. and Mary K. Dalton Collection
There have been a lot of comparisons in the press lately between Andrew Jackson and Donald Trump. Some people have this romantic vision of Jackson as an “American lion” who had an almost mystical connection with the masses and who bent the arc of history to his will. But it’s also worth remembering that Jackson was a genocidal demagogue with an unwavering commitment to slavery. The papers in this collection contain interesting glimpses of relations between the U.S. government and the Creeks, Cherokee, and Seminoles, who Jackson ultimately expelled from their own lands in one of the most shameful episodes of American history. Plus ça change…
Various Whitmaniana, including his corrected versions of “Songs of Myself” and two locks of his hair.
I’ve always heard about our Whitman stuff, but I’ve never actually taken the time to look at any of it. There is SO MUCH to peruse! His handwritten corrections to “Song of Myself” are fascinating in particular and reveal a messy, restless mind that was always revising, always trying out new turns of phrase. On one page, you can see where a drop of blood stained the paper, and Whitman has pointed to it and written “Inspiration!” As for the hair, I just wanted to see it because I could.
Dreamers & Dissenters: Women’s Marches, The Long View
This is the first post in a series entitled Dreamers & Dissenters, in which we will highlight Rubenstein Library collections that document the work of activists and social justice organizations. In this series we hope to lend our voices, and those of the people whose collections we preserve, to the reinvigorated spirit of activism across the United States and beyond.Drawing by Robin Morgan, ca. 1968. From the Robin Morgan Papers
On Saturday, January 21st, 2017 massive demonstrations took place in over 670 cities in the United States and throughout the world in one of the largest displays of global protest in modern history. A tweet by Kera Lovell about a week before the Marches caught the attention of the Bingham Center. Lovell, an American Studies scholar at Purdue University, drew a connection between a Huffington Post article about the posters being created for the upcoming Women’s March on Washington and the imagery of the women’s movement of the 1960s and 1970s captured in the Sallie Bingham Center’s digital collection, Women’s Liberation Movement Print Culture. The collection includes documentation of the protest of the 1968 Miss America Pageant, the first major U.S. women’s movement protest to attract national media attention. The protest was also the beginning of the woman symbol-with-fist image, which was drawn by co-organizer Robin Morgan for the occasion. Morgan was inspired in part by the Black Power movement’s clenched black fist that emerged in the late 1960s—as well as the Columbia University demonstrations at the same time—suggesting synergies between the movements.
Lovell’s comparison took on even greater significance when Saturday, January 21st arrived, as demonstrations unfolded in every U.S. state and on every continent. A striking pattern emerged in both handmade and professionally printed signs across the globe. The woman symbol-with-fist popped up on signs, shirts, buttons, and more in far-flung marches from Raleigh, NC to Washington, DC to Los Angeles, CA and beyond. Organizations and websites such as CBC/Radio-Canada even offered DIY sign templates featuring glittering variations of the symbol to take to the marches. A symbol that debuted for around 400 women in 1968 was now being seen and shared by millions of women, men, and children in what might be the single largest day of demonstration in United States history, according to Erica Chenoweth, professor of international relations at the University of Denver.Women’s March in Raleigh, January 21, 2017. Accessed from http://www.wral.com/organizers-estimate-17-000-gather-in-raleigh-for-women-s-march/16456580/ on January 26, 2017
What inspired these protesters? The organizers of the 2017 Women’s March on Washington declared that its mission was to “stand together in solidarity with our partners and children for the protection of our rights, our safety, our health, and our families – recognizing that our vibrant and diverse communities are the strength of our country.” Their website offers the list of “Unity Principles” that guided the March, including ending violence and upholding reproductive rights, LGBTQIA rights, worker’s rights, civil rights, disability rights, immigrant rights, and environmental justice. More than 500 organizations and groups from all over the country joined the March.
Institutions across the country have rushed to document and analyze the marches, from preserving abandoned protest signs to creating programs exploring the movements emerging from the marches. The Sallie Bingham Center, home of the Robin Morgan Papers and the now-even-more iconic woman symbol-with-fist, remains dedicated to documenting and providing access to women throughout history, from those who marched for women’s rights in Atlantic City in 1968 to those who marched throughout the world on January 21, 2107.
On Monday, February 6th at 11:45 a.m., the Forum for Scholars and Publics at Duke will host “Women’s March: The Long View,” a wide-ranging panel discussion with Duke University scholars Laura Micham, Jocelyn Olcott, Deondra Rose, and Ara Wilson. The panel will discuss the place of the event within longer histories of feminist organizing, the cultural and symbolic politics at play in the march, its broader political and policy implications, and the possible futures of the movement. Optional Facebook RSVP.
Post submitted by Jennifer Scott, Public Services Intern, and Laura Micham, Merle Hoffman Director, Sallie Bingham Center for Women’s History and Culture
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Post contributed by Thomas Gillan, the Josiah Charles Trent Intern in the History of Medicine Collections.
Given its designation as the David M. Rubenstein Rare Book & Manuscript Library, you might assume, correctly, that the library’s History of Medicine Collections consist primarily of books and manuscripts, but did you know that they also boast a large collection of historical medical instruments and artifacts? Some of these objects are reassuringly familiar. Others, however, can seem somewhat more baffling.Perkins’s Tractors. History of Medicine artifacts collection, 1550-1980s. History of Medicine Collections.
Take, for instance, the objects identified in the collection guide as “Perkins’s tractors.” At first glance, they are often mistaken for horseshoe nails. Historian James Delbourgo, who has written extensively about these so-called tractors, notes that they “were disarmingly simple things. A set consisted of two three-inch metallic rods made of brass and iron, and they sold for twenty-five continental dollars in North America, five guineas in Britain.” According to Delbourgo, their very simplicity was what made the tractors so appealing. At a time when doctors regularly resorted to such “heroic” measures as bleeding, blistering, vomiting, and purging, Perkins’s tractors offered a painless alternative, one that was less invasive but no less controversial.
The man behind these seemingly strange instruments was one Elisha Perkins of Connecticut. Born in 1741, Perkins received his medical training from his father, a physician in Norwich, before establishing his own practice in Plainfield. There, in the course of his practice, Perkins “discovered that, by drawing over the parts [of the body] affected in particular directions certain instruments which he formed from metallic substances into certain shapes, he could remove . . . most kinds of painful topical affections, which came under his care and observation.”
Perkins, it turns out, was quite the salesman. In 1796, he patented his tractors. Thereafter, Perkins and his son took to promoting them. Together, they published a series of pamphlets touting the tractors’ efficacy. These pamphlets invariably included testimonials from satisfied clients. Prominent among them were Jedidiah Morse, a Congregational minister; John Marshall, Chief Justice of the United States Supreme Court; and Josiah Meigs, professor of natural philosophy at Yale. Even George Washington himself is reputed to have owned a set.
Like other novel medical therapies, such as Galvanism and Mesmerism, Perkins’s were the subject of much popular attention, not all of it positive. Most regular physicians were skeptical of Perkins’s claims, so much so that in May of 1797, the Connecticut Medical Society expelled Perkins on grounds of quackery. Still other physicians sought to make sense of the tractors’ mysterious workings.
One such account can be found among the Benjamin Waterhouse papers. In a letter dated February 1, 1802, Abijah Richardson, a physician in Medway, Massachusetts, wrote to Benjamin Waterhouse, then a professor of medicine at Harvard, relating “an account of a Young Lady’s Case, who was relieved of a painful disorder by the use of a Metelic tractor.” In 1796, Richardson explained, he had been “called in to see Miss P.T. about eighteen years of age” who for several years “had been subjected to fits of the head-ach.” Having heard of Perkins’s tractors “being efficacious in relieving painful disorders,” Richardson decided to put the tractors to the test.Abijah Richardson to Benjamin Waterhouse. 1 February 1802. Box 1, Folder 2, Benjamin Waterhouse papers, 1782-1841. David M. Rubenstein Rare Book & Manuscript Library, Duke University. (Click image to enlarge!)
Without access, however, to a real set of tractors—he apparently did not have a set of his own—Richardson offered up “an artificial magnet which I supposed was of similar efficacy with the points.” After obtaining his patient’s consent, Richardson proceeded to draw “light parallel strokes from the temple & forehead above the right eye down to her neck & top of her shoulder.” Richardson here followed the method laid out by Perkins himself of “drawing the Points of the Tractors over the Parts affected, and continuing them along on the Skin to a considerable Distance from the Complaint, usually towards the Extremities.” Richardson went on to recount how, in the course of her treatment, his patient’s pain, following the strokes of the tractors, “gradually abated & left her.” From this, Richardson “was led to suppose that the tractors relieved pain by attracting & conveying heat from the pained part.”Title page to John Haygarth’s experiment involving Perkins’s tractors.
In 1800, John Haygarth, a physician in Bath, England, published the results of an experiment that cast doubt on the tractors’ efficacy. In 1799, having “contrived two wooden Tractors of nearly the same shape as the metallick, and paints to resemble them in colour,” Haygarth set out to test whether these “fictitious tractors” could produce the same effect as “the true metalliack Tractors of Perkins.”
Much to his surprise, both sets of tractors “were employed exactly in like manner, and with similar effects,” leading Haygarth to conclude that the “whole effect undoubtedly depends upon the impression which can be made upon the patient’s Imagination.” Haygarth’s experiment was one of the first documented demonstrations of what later came to be known as the placebo effect.
Despite their critics, Perkins’s tractors continued to be commercially successful, even after the death of their inventor in 1799. They even went on to become the subject of a poem satirizing the medical profession.
To explore these and other items from the History of Medicine Artifacts Collection, check out the collection guide, which contains descriptions and images for many of the items. Also, stop by the Josiah Charles Trent History of Medicine Room at the Rubenstein Library to see a rotating selection of items from the collection on permanent exhibit.Footnotes:
 James Delbourgo, A Most Amazing Scene of Wonders: Electricity and Enlightenment in Early America (Cambridge, MA: Harvard University Press, 2006), 240.
 Ibid., 251.
 Benjamin Douglas Perkins, The Influence of Metallic Tractors on the Human Body (London, 1798), 5-6.
 Ibid., 69, 9, 37.
 Ibid., 9.
 Abijah Richardson to Benjamin Waterhouse, 1 February 1802, Box 1, Folder 2, Benjamin Waterhouse papers, 1782-1841, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
 Benjamin Perkins, Directions for Performing the Metallic Operation with Perkins’s Patent Tractors [London, 1798].
 Richardson to Waterhouse, 1 February 1802.
 John Haygarth, Of the Imagination, as a Cause and as a Cure of Disorders of the Body; Exemplified by Fictitious Tractors and Epidemical Convulsions (Bath, 1800), 3.
 Ibid., 3, 4.
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At the end of 2016, we bid a fond farewell to a long-gestating project at the Rubenstein: the Aldine Press metadata project, a deep dive into our holdings printed by the famous Aldine Press during the Hand-Press Era.
Started by Aldo Manuzio (also known as Aldus Manutius) during the dawn of the printing press and continued by his relatives for over 100 years, the Aldine Press is renowned for its editions of Greek and Latin classics and dictionaries; its dolphin and anchor printer’s device; and its creation of italic font, allowing us to appropriately emphasize our language for 500+ years. Today, we celebrate the 500th anniversary of Aldo’s death and attend sessions at conferences highlighting the continued relevance of a press that has long ceased production.1
It’s thus not entirely hyperbolic to describe the Aldine Press as one of the most significant, the most studied presses of all time. (How’s that for italics?) And prior to mid-2016, we didn’t know the exact number of Aldine Press books the Rubenstein held. Moreover, our catalog records often didn’t have more granular information about which Manuzio worked on which text and where additional resources about a specific title could be found.
Our Aldine Press metadata project therefore sought to 1) collocate all of our Aldine Press records through our catalog and 2) supplement our existing records, providing additional access points for specific Manuzio family members and citing published descriptions of the works we hold.
All this took a bit of finessing over the course of several months. My colleague Andy Armacost first created a truly magnificent Boolean search, which allowed us to search our back-end database to get the exact number we owned:
Held by: Special Collections
Publishing Date: 1450-1600
Keywords = Aldine OR Alde OR Aldi OR Aldus OR Aldo OR Aldvs OR Aldum OR Aldvm OR Aldina OR Manutius OR Manuzio OR Manvtivm OR Manuties OR Manvtio OR Manutianis OR Manvtii
It turns out we own 165 titles!
I then used several reporting tools to pull out specific information, like authors and titles, publication dates and locations, call numbers, etc. Our former colleague Mike Kaelin spent three months combing through the resulting spreadsheet and comparing our copies to the titles found in UCLA’s bibliography of their Aldine Press holdings and Renouard’s Manuzio bibliography, Annales de l’imprimerie des Alde; ou, Histoire des trois Manuce et de leurs éditions.
Using these bibliographies, Mike added citation numbers and authorized access points for individual printers when known, including the elder and younger Aldo Manuzios, and Paulo Manuzio, to my original spreadsheet.This spreadsheet bears witness to the cumulative efforts of three people over four months! (Click image to enlarge!)
Finally, we were ready to create an artificial collection name for our 165 Aldine Press titles and to add a lot of metadata to our existing records in batches:
All 165 titles can now be found by searching Aldine Press Collection (David M. Rubenstein Rare Book & Manuscript Library) in our catalog.
You can also search by authors, including Paulo Manuzio and Manuzio family.
In the “Details” section of a title, you will find citations for bibliographies referencing that specific title.
We’re all very excited about these changes, as they allow us to help our researchers locate material much more efficiently!Citations:
- The Editors of Encyclopædia Britannica. (2016, November 23). Aldus Manutius. Retrieved January 19, 2017, from https://www.britannica.com/biography/Aldus-Manutius
Post contributed by Liz Adams, Special Collections Cataloger.
You might be surprised to learn that advertising agencies have a long history of recruiting female employees. Compared to other corporate fields, ad agencies developed fairly progressive attitudes towards women’s employment as early as the late nineteenth century. At that time, women wrote advice manuals for those seeking to build professional careers. One such book, Occupations for Women (1897), contains an entire chapter on advertising. That chapter notes: “A business field which women are exploring with success is that of advertising […] So clever have women proven themselves in this special line, that hardly a manufacturer having goods toward which he wishes to attract attention, fails to avail himself of their availability.” Encouraged by the descriptions in these manuals, women entered into clerical work at ad agencies. Some of them earned promotions, becoming copywriters or market researchers, among other advanced positions. Irene Sickel Sims was one such pioneering woman who we’ve already profiled in The Devil’s Tale. She worked as an assistant advertising manager and chief of copy for the retail advertising bureau of Marshall Field’s Department Store in Chicago in the 1910s and 1920s.
Agencies understood that female advertisers and diverse perspectives were key for successfully marketing to women consumers who made the vast majority of household purchases. According to a 1917 “house ad” created by the J. Walter Thompson Company (JWT), the company had recently “developed a staff of women” to target the large demographic of female buyers. The ad goes on to note that “over a period of years, this staff has illustrated that women, thoroughly trained in advertising, working with men, can establish facts which cannot be even approximated by men working alone.” Those women recruits, hailing from some of the most prestigious universities in the country, created highly successful advertising campaigns for JWT clients. Although some women were able to enter into the field of advertising in roles beyond that of a typist or executive assistant, the majority of employees in executive roles remained white men. It was not until the post-WWII period that significant numbers of women and people of color began taking on positions as ad executives.Author photo in Patsy Breaks into Advertising. (New York: Dodd, Mead & Company, 1946).
In the post-WWII period, women published fictionalized works encouraging girls to consider advertising as a potential career. E. Evalyn Grumbine, for example, wrote two novels that tell the story of a young woman who achieves career success in the field: Patsy Succeeds in Advertising (1944) and Patsy Breaks into Advertising (1946). In writing Patsy’s character, Grumbine drew upon her own professional experiences as the advertising director and assistant publisher of Child Life Magazine.
Grumbine’s aim was to provide young women with a realistic portrayal of the professional and personal life of a career woman. In Patsy Breaks into Advertising, for example, the main character’s professional journey is marred by setbacks. Over the course of her burgeoning career, she deals with missed job opportunities, personality conflicts with work colleagues, and an inability to meet deadlines. Yet, she shows resilience and learns key skills like how to handle copy and cuts for production that enable her to eventually earn a position as an advertising manager. Patsy Breaks into Advertising, therefore, is much more than a career guide, it is also a commentary on the American work ethic at that time.Front Cover, Patsy Breaks into Advertising (New York: Dodd, Mead & Company, 1946).
Advertising was one of many professional fields that juvenile literature highlighted in order to encourage industriousness in young women. Other fictional characters included librarians, realtors, nurses, doctors, and stewardesses. The Rubenstein has numerous books in our collections that illuminate societal views on career advancement for young women in the nineteenth and twentieth centuries.Back cover listing other career books offered by Dodd, Mead & Company, Patsy Breaks into Advertising (New York: Dodd, Mead & Company, 1946).
You can learn more about JWT, career books, and the role of women in advertising via the “Agencies Prefer Men!” The Women of Madison Avenue exhibit, open through March 17, 2017 in the Mary Duke Biddle Room at the David M. Rubenstein Rare Book & Manuscript Library.
Post contributed by Ashley Rose Young, a Ph.D. candidate in History at Duke University and the Business History Graduate Intern at the Hartman Center.
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The Duke University Archives and the Facilities Management Department invite you to visit the Gothic Reading Room on Thursday, January 12th and see some of the original drawings, blueprints, and plans of Duke’s campus.
Chief designer Julian Abele of the Horace Trumbauer firm has recently been recognized at Duke with the naming of the main quad, and the open house will allow visitors to examine the details of the plans and admire the vision that Abele brought to his work.
This event will be an open house, and visitors are welcome to drop in any time. This event is being held in collaboration with the Duke University Dr. Martin L. King, Jr. Commemoration Committee.
Post contributed by Valerie Gillispie, University Archivist.
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