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Dispatches from the David M. Rubenstein Rare Book and Manuscript Library at Duke University
Updated: 34 min 10 sec ago

Looking at Jay Anderson’s Historical Photos of Duke

2 hours 5 min ago

Post contributed by Tracy Jackson, Technical Services Archivist for the Duke University Archives.

The University Archives recently completed processing of the Jay Carl Anderson Photographs and Papers, a collection with many images of Duke’s campus, students, and athletic events, as well as politicians, scenes of Durham and elsewhere in North Carolina, and many other locations and subjects, mostly dating from the 1970s and 1980s. The collection is a rich new resource for researchers interested in Blue Devils men’s basketball, student life, campus protests, the city of Durham, political campaigning in NC, and photojournalism, and it offers many beautiful and fascinating new views of familiar subjects.

East Campus pavilion, circa 1980

Jay Anderson was a native of New York State who enrolled at Duke in 1974. He first published a photograph in his local newspaper at 16, and by the time he was a Duke student he was working as a freelance photographer submitting images to the New York Times. He took pictures for the Chronicle and then became involved with the Chanticleer, serving as editor for the 1978 Chanticleer during his senior year. He photographed many aspects of life at Duke, taking pictures of students, classes, events, and scenes on campus, as well as representing life off campus, snapping pictures of life in the surrounding neighborhoods, downtown Durham, and elsewhere in the Triangle. He also traveled, spending about six months in Europe and going as far east as Moscow, photographing life in the Soviet Union in 1977. He brought many of these images back to the Duke community, publishing spreads in the Chronicle and showing his work in exhibits and contests.

A 1975 issue of the Chronicle featuring Anderson’s images of people in Durham.

Anderson also photographed political persons and events, attending and photographing the 1976 Democratic National Convention in New York City and capturing presidential candidates and politicians, both on and off the campaign trail.

Jimmy Carter at a 1976 Presidential Debate on the campus of the College of William and Mary.

A resident of Pegram dormitory, he took a number of photos of friends and residents. New to Durham and the South when he arrived at Duke, he took an interest in life off campus and in the surrounding areas, including residents in nearby neighborhoods, events downtown, and the State Fair in Raleigh. He documented campus protests and performances, including visits from celebrities and politicians. And he lovingly captured athletics, particularly men’s basketball, capturing many of the players and fans mid-action.

UNC-Chapel Hill vs. Duke Men’s Basketball Game, January 14, 1978.

 

Johnny Dawkins, Colorado vs. Duke Men’s Basketball Game, December 21, 1983.

Many of the images are not labeled or identified, or have only general topical labels. As with many photographic collections, identifying information can sometimes be found in the image itself. Anderson also kept copies of many publications featuring his work, which include additional description.

1980 Duke/UNC basketball game, image submitted to New York Times.

After graduation, Jay Anderson remained in Durham for many years, and continued to photograph Duke events, particularly men’s basketball, and he remained involved with the Chanticleer for several years. He became the official photographer for the American Dance Festival and worked as a freelance photographer for a variety of publications as well as for private commercial work (his ADF photographs can be found in the Jay Anderson Papers in the American Dance Festival Archives, also housed here at Duke).

We’re excited to make this collection available to researchers. For anyone with an interest in Duke, politics, photography, or any number of related topics, the Jay Carl Anderson Photographs and Papers offers a lot to explore.

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Pioneering African-American Women in the Advertising Business, Biographies of MAD Black Women

Tue, 02/14/2017 - 20:47

Date: Wednesday February 22
Time: 3:30 to 4:30 PM
Location: Holsti-Anderson Family Assembly Room, Rubenstein Library 153
Optional Facebook RSVP

Dr. Judy Foster Davis of Eastern Michigan University’s College of Business will present on her research into the history of African-American women who have worked in the advertising industry. She has recently published a new book on this topic,  Pioneering African-American Women in the Advertising Business, Biographies of MAD Black WOMENHer research focuses on marketing communications strategies and policies in corporate and entrepreneurial settings and historical and multicultural marketing topics. This event is part of the Hartman Center’s 25th Anniversary lecture series focusing on women in advertising and is co-sponsored by the Baldwin Scholars and African & African American Studies.

The post Pioneering African-American Women in the Advertising Business, Biographies of MAD Black Women appeared first on The Devil's Tale.

Research-a-Palooza 2017 Round-Up

Mon, 02/06/2017 - 19:10

On January 6, we invited our colleagues across the Duke University Libraries to come to the Rubenstein Library and explore our collections. Of course they (and anyone else) are welcome to come do research at anytime, but sometimes it’s fun to bring some conviviality to our reading room. Check out what our colleagues looked at – they have such good taste!

Winston Atkins – Preservation Officer
I used the Frank Clyde Brown Papers, General Editors’ Papers Series. In the process of editing Brown’s massive collection of North Carolina folklore for publication, the two associate editors who focused on ballads and folk songs chose not to publish about 25 percent of the collection’s music. I’m curious about the characteristics that led them to exclude a song. Naturally, they would want to omit songs that were under copyright, but even so, ambiguity existed. In 1954, one of the associate editors, A. P. Hudson, sent the Duke University Press the first of five checks for $50 to reimburse them for a reprint fee paid to Shapiro, Bernstein, & Co., a music publishing house. Hudson’s recently-published volumes had included songs that had begun as folk songs but unhappily, versions of these songs were under copyright. “I simply did not believe that any one would object to our publishing, without music, the somewhat garbled traditional texts of a lot of pieces that began as all folk songs do.” No word on whether the Press accepted the check.

Amy McDonald – Assistant University Archivist
I spent a little of my research time browsing through a curious scrapbook in the papers of Braxton Craven (considered Duke’s second president, he led the institution from 1842 to 1863 and then from 1866 to 1882). It contains sentimental and moralizing love stories clipped from newspapers and magazines. Many of the stories are accompanied by handwritten summaries of their key lessons; you can see examples of these words to live by on the Rubenstein’s Tumblr.

I’m not entirely certain who kept the scrapbook (Braxton Craven himself? A family member?)—but lest you think that this guy doesn’t look susceptible to this sort of story, let me remind you that one of his claims to fame is as the author of “Naomi Wise: Or, The Wrongs of a Beautiful Girl,” the story of a Randolph County, NC murder that became the basis for the oldest known American murder ballad.

Research-a-palooza time was nearly up when I came to a story with a truly great title (attached photo). I didn’t get a chance to read it (saving something for the next research-a-palooza!), but I’m sure Amy’s revenge was suitably epic.

Hannah Rozear – Librarian for Instructional Services
During Rubenstein Library’s Research-a-Palooza I looked at 1930s issues of a student literary magazine called, The Archive. I chose this item because I knew that a student activist and leader of Duke’s American Student Union, Sheldon Harte ‘37, was an editor for The Archive and I was curious to see what kinds of essays he’d contributed. I did find a piece of his he wrote called, “Red is Symbolic of Kay,” – which was a really interesting find because it’s a short allegory that Sheldon wrote about communism. After graduating from Duke, Sheldon moved to Mexico City where he became a bodyguard for Trotsky and, tragically, was kidnapped, tortured, and killed by enemies of Trotsky in the summer of 1940 (see Duke magazine article for details).

Megan O’Connell – Research Services Assistant, Rubenstein Library
Having been around during the tail end of the Cold War amid national fears of nuclear attack, I was curious to see how these concerns had been addressed on college campuses such as Duke. Duke’s Fallout Preparedness Committee worked in the 1960s to evaluate the readiness of the University and community for a nuclear attack, assess existing infrastructure, build fallout-shelter infrastructure, and establish plans for emergency actions. From their reports, I learned that the Perkins library building is a superior shelter due to our sub-basements and thick stone walls; that early plans detailing which faculty and staff would shelter in the library neglected to include the Library staff (!); and that people sheltering for extended periods were to be offered sedatives and shuffleboard.

Kelly Wooten – Research Services and Collection Development Librarian, Sallie Bingham Center for Women’s History & Culture
I requested the Sarah Bowdich Lee manuscript on African history and geography from the 1830s to take a look since I had come across it in the catalog by chance. We have a collection of digitized women’s travel diaries, so I was curious about whether it might be a fit for that. In reviewing it, I felt empathy for undergraduates and other researchers who struggle with cursive writing—it was legible but difficult to skim. Though it is intended as scientific and based on observations, the colonialist tone towards the people and cultures she encountered in Africa were apparent from page one.

After setting the Lee manuscript aside, I poached a box of Ellery Queen’s Mystery Magazines from the shelf on hold for my colleague Kate Collins who will be leading a class on Mystery Fiction. I am a huge fan of shows like Murder, She Wrote and book series like the Dublin Murder Squad by Tana French, so I couldn’t resist. The covers were all pulp style illustrations, so I ended up browsing through the entire box rather than settling on a Dashiell Hammett short story to read.

Aaron Welborn – Director of Communications
If Research-a-Palooza was a contest, Aaron definitely would have won. He and his wife looked at more than 10 books and archival collections. Here some of highlights from what they saw:

Papyrus fragment (P.Duk.inv. 756), containing a bit of Book 4 from Herodotus’s Histories

I had just finished reading Ryszard Kapuściński’s Travels with Herodotus, a beautiful, meditative book about his many decades as a foreign correspondent for the Polish Press Agency. Throughout his travels, Kapuściński took along a copy of Herodotus’s Histories, and he interweaves his own stories of covering political coups, civil wars, and repressive regimes with interludes from the 5th-century BC historian. The stories in that ancient text become a kind of lens through which to see the ongoing, seemingly eternal struggle of East vs. West, as well as the craft of writing history. The history of the ancient world has been passed down to us in bits and fragments, and it’s amazing that any of it survived. So I wanted to lay my eyes on one of those fragments and see it up close and in person. It was really cool.

Andrew Jackson Papers from the Harry L. and Mary K. Dalton Collection
There have been a lot of comparisons in the press lately between Andrew Jackson and Donald Trump. Some people have this romantic vision of Jackson as an “American lion” who had an almost mystical connection with the masses and who bent the arc of history to his will. But it’s also worth remembering that Jackson was a genocidal demagogue with an unwavering commitment to slavery. The papers in this collection contain interesting glimpses of relations between the U.S. government and the Creeks, Cherokee, and Seminoles, who Jackson ultimately expelled from their own lands in one of the most shameful episodes of American history. Plus ça change…

Various Whitmaniana, including his corrected versions of “Songs of Myself” and two locks of his hair.
I’ve always heard about our Whitman stuff, but I’ve never actually taken the time to look at any of it. There is SO MUCH to peruse! His handwritten corrections to “Song of Myself” are fascinating in particular and reveal a messy, restless mind that was always revising, always trying out new turns of phrase. On one page, you can see where a drop of blood stained the paper, and Whitman has pointed to it and written “Inspiration!” As for the hair, I just wanted to see it because I could.

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Dreamers & Dissenters: Women’s Marches, The Long View

Fri, 02/03/2017 - 15:00

Dreamers & Dissenters: Women’s Marches, The Long View

This is the first post in a series entitled Dreamers & Dissenters, in which we will highlight Rubenstein Library collections that document the work of activists and social justice organizations. In this series we hope to lend our voices, and those of the people whose collections we preserve, to the reinvigorated spirit of activism across the United States and beyond.

Drawing by Robin Morgan, ca. 1968. From the Robin Morgan Papers

On Saturday, January 21st, 2017 massive demonstrations took place in over 670 cities in the United States and throughout the world in one of the largest displays of global protest in modern history. A tweet by Kera Lovell about a week before the Marches caught the attention of the Bingham Center. Lovell, an American Studies scholar at Purdue University, drew a connection between a Huffington Post article about the posters being created for the upcoming Women’s March on Washington and the imagery of the women’s movement of the 1960s and 1970s captured in the Sallie Bingham Center’s digital collection, Women’s Liberation Movement Print Culture. The collection includes documentation of the protest of the 1968 Miss America Pageant, the first major U.S. women’s movement protest to attract national media attention. The protest was also the beginning of the woman symbol-with-fist image, which was drawn by co-organizer Robin Morgan for the occasion. Morgan was inspired in part by the Black Power movement’s clenched black fist that emerged in the late 1960s—as well as the Columbia University demonstrations at the same time—suggesting synergies between the movements.

Lovell’s comparison took on even greater significance when Saturday, January 21st arrived, as demonstrations unfolded in every U.S. state and on every continent. A striking pattern emerged in both handmade and professionally printed signs across the globe. The woman symbol-with-fist popped up on signs, shirts, buttons, and more in far-flung marches from Raleigh, NC to Washington, DC to Los Angeles, CA and beyond. Organizations and websites such as CBC/Radio-Canada even offered DIY sign templates featuring glittering variations of the symbol to take to the marches. A symbol that debuted for around 400 women in 1968 was now being seen and shared by millions of women, men, and children in what might be the single largest day of demonstration in United States history, according to Erica Chenoweth, professor of international relations at the University of Denver.

Women’s March in Raleigh, January 21, 2017. Accessed from http://www.wral.com/organizers-estimate-17-000-gather-in-raleigh-for-women-s-march/16456580/ on January 26, 2017

What inspired these protesters? The organizers of the 2017 Women’s March on Washington declared that its mission was to “stand together in solidarity with our partners and children for the protection of our rights, our safety, our health, and our families – recognizing that our vibrant and diverse communities are the strength of our country.” Their website offers the list of “Unity Principles” that guided the March, including ending violence and upholding reproductive rights, LGBTQIA rights, worker’s rights, civil rights, disability rights, immigrant rights, and environmental justice. More than 500 organizations and groups from all over the country joined the March.

Institutions across the country have rushed to document and analyze the marches, from preserving abandoned protest signs to creating programs exploring the movements emerging from the marches. The Sallie Bingham Center, home of the Robin Morgan Papers and the now-even-more iconic woman symbol-with-fist, remains dedicated to documenting and providing access to women throughout history, from those who marched for women’s rights in Atlantic City in 1968 to those who marched throughout the world on January 21, 2107.

On Monday, February 6th at 11:45 a.m., the Forum for Scholars and Publics at Duke will host “Women’s March: The Long View,” a wide-ranging panel discussion with Duke University scholars Laura Micham, Jocelyn Olcott, Deondra Rose, and Ara Wilson. The panel will discuss the place of the event within longer histories of feminist organizing, the cultural and symbolic politics at play in the march, its broader political and policy implications, and the possible futures of the movement. Optional Facebook RSVP.

Post submitted by Jennifer Scott, Public Services Intern, and Laura Micham, Merle Hoffman Director, Sallie Bingham Center for Women’s History and Culture

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From the History of Medicine Artifacts Collection: Perkins’s Tractors

Thu, 01/26/2017 - 14:00

Post contributed by Thomas Gillan, the Josiah Charles Trent Intern in the History of Medicine Collections.

Given its designation as the David M. Rubenstein Rare Book & Manuscript Library, you might assume, correctly, that the library’s History of Medicine Collections consist primarily of books and manuscripts, but did you know that they also boast a large collection of historical medical instruments and artifacts? Some of these objects are reassuringly familiar. Others, however, can seem somewhat more baffling.

Perkins’s Tractors. History of Medicine artifacts collection, 1550-1980s. History of Medicine Collections.

Take, for instance, the objects identified in the collection guide as “Perkins’s tractors.” At first glance, they are often mistaken for horseshoe nails. Historian James Delbourgo, who has written extensively about these so-called tractors, notes that they “were disarmingly simple things. A set consisted of two three-inch metallic rods made of brass and iron, and they sold for twenty-five continental dollars in North America, five guineas in Britain.”[1] According to Delbourgo, their very simplicity was what made the tractors so appealing.[2] At a time when doctors regularly resorted to such “heroic” measures as bleeding, blistering, vomiting, and purging, Perkins’s tractors offered a painless alternative, one that was less invasive but no less controversial.

The man behind these seemingly strange instruments was one Elisha Perkins of Connecticut. Born in 1741, Perkins received his medical training from his father, a physician in Norwich, before establishing his own practice in Plainfield. There, in the course of his practice, Perkins “discovered that, by drawing over the parts [of the body] affected in particular directions certain instruments which he formed from metallic substances into certain shapes, he could remove . . . most kinds of painful topical affections, which came under his care and observation.”[3]

Perkins, it turns out, was quite the salesman. In 1796, he patented his tractors. Thereafter, Perkins and his son took to promoting them. Together, they published a series of pamphlets touting the tractors’ efficacy. These pamphlets invariably included testimonials from satisfied clients. Prominent among them were Jedidiah Morse, a Congregational minister; John Marshall, Chief Justice of the United States Supreme Court; and Josiah Meigs, professor of natural philosophy at Yale.[4] Even George Washington himself is reputed to have owned a set.[5]

Like other novel medical therapies, such as Galvanism and Mesmerism, Perkins’s were the subject of much popular attention, not all of it positive. Most regular physicians were skeptical of Perkins’s claims, so much so that in May of 1797, the Connecticut Medical Society expelled Perkins on grounds of quackery. Still other physicians sought to make sense of the tractors’ mysterious workings.

One such account can be found among the Benjamin Waterhouse papers. In a letter dated February 1, 1802, Abijah Richardson, a physician in Medway, Massachusetts, wrote to Benjamin Waterhouse, then a professor of medicine at Harvard, relating “an account of a Young Lady’s Case, who was relieved of a painful disorder by the use of a Metelic tractor.”[6] In 1796, Richardson explained, he had been “called in to see Miss P.T. about eighteen years of age” who for several years “had been subjected to fits of the head-ach.”[7] Having heard of Perkins’s tractors “being efficacious in relieving painful disorders,” Richardson decided to put the tractors to the test.

Abijah Richardson to Benjamin Waterhouse. 1 February 1802. Box 1, Folder 2, Benjamin Waterhouse papers, 1782-1841. David M. Rubenstein Rare Book & Manuscript Library, Duke University. (Click image to enlarge!)

Without access, however, to a real set of tractors—he apparently did not have a set of his own—Richardson offered up “an artificial magnet which I supposed was of similar efficacy with the points.”[8] After obtaining his patient’s consent, Richardson proceeded to draw “light parallel strokes from the temple & forehead above the right eye down to her neck & top of her shoulder.”[9] Richardson here followed the method laid out by Perkins himself of “drawing the Points of the Tractors over the Parts affected, and continuing them along on the Skin to a considerable Distance from the Complaint, usually towards the Extremities.”[10] Richardson went on to recount how, in the course of her treatment, his patient’s pain, following the strokes of the tractors, “gradually abated & left her.”[11] From this, Richardson “was led to suppose that the tractors relieved pain by attracting & conveying heat from the pained part.”[12]

Title page to John Haygarth’s experiment involving Perkins’s tractors.

In 1800, John Haygarth, a physician in Bath, England, published the results of an experiment that cast doubt on the tractors’ efficacy. In 1799, having “contrived two wooden Tractors of nearly the same shape as the metallick, and paints to resemble them in colour,” Haygarth set out to test whether these “fictitious tractors” could produce the same effect as “the true metalliack Tractors of Perkins.”[13]

Much to his surprise, both sets of tractors “were employed exactly in like manner, and with similar effects,” leading Haygarth to conclude that the “whole effect undoubtedly depends upon the impression which can be made upon the patient’s Imagination.”[14] Haygarth’s experiment was one of the first documented demonstrations of what later came to be known as the placebo effect.

Despite their critics, Perkins’s tractors continued to be commercially successful, even after the death of their inventor in 1799. They even went on to become the subject of a poem satirizing the medical profession.

To explore these and other items from the History of Medicine Artifacts Collection, check out the collection guide, which contains descriptions and images for many of the items. Also, stop by the Josiah Charles Trent History of Medicine Room at the Rubenstein Library to see a rotating selection of items from the collection on permanent exhibit.

Footnotes:

[1] James Delbourgo, A Most Amazing Scene of Wonders: Electricity and Enlightenment in Early America (Cambridge, MA: Harvard University Press, 2006), 240.

[2] Ibid., 251.

[3] Benjamin Douglas Perkins, The Influence of Metallic Tractors on the Human Body (London, 1798), 5-6.

[4] Ibid., 69, 9, 37.

[5] Ibid., 9.

[6] Abijah Richardson to Benjamin Waterhouse, 1 February 1802, Box 1, Folder 2, Benjamin Waterhouse papers, 1782-1841, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

[7] Ibid.

[8] Ibid.

[9] Ibid.

[10] Benjamin Perkins, Directions for Performing the Metallic Operation with Perkins’s Patent Tractors [London, 1798].

[11] Richardson to Waterhouse, 1 February 1802.

[12] Ibid.

[13] John Haygarth, Of the Imagination, as a Cause and as a Cure of Disorders of the Body; Exemplified by Fictitious Tractors and Epidemical Convulsions (Bath, 1800), 3.

[14] Ibid., 3, 4.

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Finishing the Aldine Press Metadata Project

Tue, 01/24/2017 - 15:04
Aldine Press printer’s device found in front of Lucretius’s De rerum natura.

At the end of 2016, we bid a fond farewell to a long-gestating project at the Rubenstein: the Aldine Press metadata project, a deep dive into our holdings printed by the famous Aldine Press during the Hand-Press Era.

Started by Aldo Manuzio (also known as Aldus Manutius) during the dawn of the printing press and continued by his relatives for over 100 years, the Aldine Press is renowned for its editions of Greek and Latin classics and dictionaries; its dolphin and anchor printer’s device; and its creation of italic font, allowing us to appropriately emphasize our language for 500+ years. Today, we celebrate the 500th anniversary of Aldo’s death and attend sessions at conferences highlighting the continued relevance of a press that has long ceased production.1

It’s thus not entirely hyperbolic to describe the Aldine Press as one of the most significant, the most studied presses of all time. (How’s that for italics?) And prior to mid-2016, we didn’t know the exact number of Aldine Press books the Rubenstein held. Moreover, our catalog records often didn’t have more granular information about which Manuzio worked on which text and where additional resources about a specific title could be found.

Our Aldine Press metadata project therefore sought to 1) collocate all of our Aldine Press records through our catalog and 2) supplement our existing records, providing additional access points for specific Manuzio family members and citing published descriptions of the works we hold.

All this took a bit of finessing over the course of several months. My colleague Andy Armacost first created a truly magnificent Boolean search, which allowed us to search our back-end database to get the exact number we owned:

Held by: Special Collections

Publishing Date: 1450-1600

Keywords =  Aldine OR Alde OR Aldi OR Aldus OR Aldo OR Aldvs OR Aldum OR Aldvm OR Aldina OR Manutius OR Manuzio OR Manvtivm OR Manuties OR Manvtio OR Manutianis  OR Manvtii

It turns out we own 165 titles!

I then used several reporting tools to pull out specific information, like authors and titles, publication dates and locations, call numbers, etc. Our former colleague Mike Kaelin spent three months combing through the resulting spreadsheet and comparing our copies to the titles found in UCLA’s bibliography of their Aldine Press holdings and Renouard’s Manuzio bibliography, Annales de l’imprimerie des Alde; ou, Histoire des trois Manuce et de leurs éditions.

Using these bibliographies, Mike added citation numbers and authorized access points for individual printers when known, including the elder and younger Aldo Manuzios, and Paulo Manuzio, to my original spreadsheet.

This spreadsheet bears witness to the cumulative efforts of three people over four months! (Click image to enlarge!)

Finally, we were ready to create an artificial collection name for our 165 Aldine Press titles and to add a lot of metadata to our existing records in batches:

All 165 titles can now be found by searching Aldine Press Collection (David M. Rubenstein Rare Book & Manuscript Library) in our catalog.

You can also search by authors, including Paulo Manuzio and Manuzio family.

In the “Details” section of a title, you will find citations for bibliographies referencing that specific title.

We’re all very excited about these changes, as they allow us to help our researchers locate material much more efficiently!

Citations:
  1. The Editors of Encyclopædia Britannica. (2016, November 23). Aldus Manutius. Retrieved January 19, 2017, from https://www.britannica.com/biography/Aldus-Manutius

Post contributed by Liz Adams, Special Collections Cataloger.

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Patsy Breaks into Advertising: Women’s Recruitment on Madison Avenue

Thu, 01/19/2017 - 16:53

You might be surprised to learn that advertising agencies have a long history of recruiting female employees. Compared to other corporate fields, ad agencies developed fairly progressive attitudes towards women’s employment as early as the late nineteenth century. At that time, women wrote advice manuals for those seeking to build professional careers. One such book, Occupations for Women (1897), contains an entire chapter on advertising. That chapter notes: “A business field which women are exploring with success is that of advertising […] So clever have women proven themselves in this special line, that hardly a manufacturer having goods toward which he wishes to attract attention, fails to avail himself of their availability.” Encouraged by the descriptions in these manuals, women entered into clerical work at ad agencies. Some of them earned promotions, becoming copywriters or market researchers, among other advanced positions. Irene Sickel Sims was one such pioneering woman who we’ve already profiled in The Devil’s Tale. She worked as an assistant advertising manager and chief of copy for the retail advertising bureau of Marshall Field’s Department Store in Chicago in the 1910s and 1920s.

Agencies understood that female advertisers and diverse perspectives were key for successfully marketing to women consumers who made the vast majority of household purchases. According to a 1917 “house ad” created by the J. Walter Thompson Company (JWT), the company had recently “developed a staff of women” to target the large demographic of female buyers. The ad goes on to note that “over a period of years, this staff has illustrated that women, thoroughly trained in advertising, working with men, can establish facts which cannot be even approximated by men working alone.” Those women recruits, hailing from some of the most prestigious universities in the country, created highly successful advertising campaigns for JWT clients. Although some women were able to enter into the field of advertising in roles beyond that of a typist or executive assistant, the majority of employees in executive roles remained white men. It was not until the post-WWII period that significant numbers of women and people of color began taking on positions as ad executives.

Author photo in Patsy Breaks into Advertising. (New York: Dodd, Mead & Company, 1946). 

In the post-WWII period, women published fictionalized works encouraging girls to consider advertising as a potential career. E. Evalyn Grumbine, for example, wrote two novels that tell the story of a young woman who achieves career success in the field: Patsy Succeeds in Advertising (1944) and Patsy Breaks into Advertising (1946). In writing Patsy’s character, Grumbine drew upon her own professional experiences as the advertising director and assistant publisher of Child Life Magazine.

Grumbine’s aim was to provide young women with a realistic portrayal of the professional and personal life of a career woman. In Patsy Breaks into Advertising, for example, the main character’s professional journey is marred by setbacks. Over the course of her burgeoning career, she deals with missed job opportunities, personality conflicts with work colleagues, and an inability to meet deadlines. Yet, she shows resilience and learns key skills like how to handle copy and cuts for production that enable her to eventually earn a position as an advertising manager. Patsy Breaks into Advertising, therefore, is much more than a career guide, it is also a commentary on the American work ethic at that time.

Front Cover, Patsy Breaks into Advertising (New York: Dodd, Mead & Company, 1946). 

Advertising was one of many professional fields that juvenile literature highlighted in order to encourage industriousness in young women. Other fictional characters included librarians, realtors, nurses, doctors, and stewardesses. The Rubenstein has numerous books in our collections that illuminate societal views on career advancement for young women in the nineteenth and twentieth centuries.

Back cover listing other career books offered by Dodd, Mead & Company, Patsy Breaks into Advertising (New York: Dodd, Mead & Company, 1946). 

You can learn more about JWT, career books, and the role of women in advertising via the “Agencies Prefer Men!” The Women of Madison Avenue exhibit, open through March 17, 2017 in the Mary Duke Biddle Room at the David M. Rubenstein Rare Book & Manuscript Library.

Post contributed by Ashley Rose Young, a Ph.D. candidate in History at Duke University and the Business History Graduate Intern at the Hartman Center.

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January 12th: The Designs of Julian Abele: Original Drawings of Duke’s Campus

Wed, 01/04/2017 - 14:15

Date: Thursday, January 12, 2017
Time: 2:00-4:00 PM
Location: Gothic Reading Room, Rubenstein Library, Duke West Campus (map)
Contact: Valerie Gillispie, valerie.gillispie@duke.edu

The Duke University Archives and the Facilities Management Department invite you to visit the Gothic Reading Room on Thursday, January 12th and see some of the original drawings, blueprints, and plans of Duke’s campus.

Chief designer Julian Abele of the Horace Trumbauer firm has recently been recognized at Duke with the naming of the main quad, and the open house will allow visitors to examine the details of the plans and admire the vision that Abele brought to his work.

This event will be an open house, and visitors are welcome to drop in any time. This event is being held in collaboration with the Duke University Dr. Martin L. King, Jr. Commemoration Committee.

Post contributed by Valerie Gillispie, University Archivist.

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From Hawaiian Pie to Mustard Meringue: The Role of Test Kitchens in Modern Advertising

Mon, 12/19/2016 - 20:57

One of the Duke Libraries’ most popular blog series is the Rubenstein Test Kitchen. For this series, we invite library staff and affiliated scholars to recreate historic recipes, some of which delight and some of which cause fright (wiggly meat jell-o, believe it or not, isn’t as appealing as it once was to the American consumer). Our contributors exercise a fair amount of creativity and patience as they replicate decades- or even centuries-old recipes. Their trials and tribulations at the stovetop are indicative of the culinary skills and know-how that can be lost in translation. For example, many historic gumbo recipes begin with the phrase, “First you make a roux,” but do not provide instructions for how to actually make the roux. The creators of those recipes assumed that readers would have mastered the challenging technique of slowly toasting flour in fat, which, in the 1800s was common knowledge. Many Americans today, however, would not know how to start a roux or even know that it is a traditional base for sauces and soups. Recipe writing and replication are no easy tasks.

Reflecting on our popular posts, a question came to mind: where did test kitchens originate? After co-curating our most recent exhibit, “Agencies Prefer Men!” The Women of Madison Avenue, I learned that the early history of test kitchens is actually tied to advertising agencies.

J. Walter Thompson’s Chicago office test kitchen, 1919. JWT Archives, Iconographic Collection.

In 1919, the J. Walter Thompson Company (JWT) was the first advertising agency to invest in an on-site home economics service and test kitchen. The initial purpose of the kitchen, according to the JWT News Bulletin, was simple: “to invent and test recipes” in order to instruct women “how to get the best results with the greatest economy.” The kitchen was located in the Chicago office, which catered to important clients in the food industry, including Libby, Kraft, and Quaker.

As the test kitchen matured, its goals diversified to fit the demands of JWT clients. Researchers in the test kitchen, for example, worked to discover new uses for client products so as to increase sales opportunities in new fields. The test kitchen also had an important relationship with the art department at JWT. Researchers prepared dishes and brought them to the art team to be photographed for print advertisements. Those early experiments regularly failed because the food quickly lost its luster and thus looked unappetizing in photos. After an hour or so, for example, flaky biscuits and airy souffle no longer looked fresh. In order to remedy this issue, JWT employed home economics experts and renovated the test kitchen space, turning it into an “art gallery” for prepared foods. JWT understood the importance of the adage, “we eat with our eyes first.” The efforts of JWT paid off. As recounted in the News Bulletin, “The piping hot biscuits of the copy were made ten times as attractive by the delicate flakiness of the samples in the illustration.”

In this laboratory, test kitchen staff also created recipes to include in print advertisements. For example, they would have tested Libby’s products like Hawaiian Sliced Pineapple and Pineapple Juice before the agency designed advertisements for publication in magazines like The Ladies’ Home Journal

Libby’s advertisement, 1947. JWT Archives, Domestic Advertisements.

In time, the test kitchens of JWT not only functioned as places to present foods more effectively in advertising, but also as places that defined the trajectory of American cooking. As reported in the September 1958 JWT newsletter, the Home Economics Center was “an endless source of food ideas of all kinds.” As a promotion for their client, French’s mustard, JWT created a new recipe for meatloaf that featured a tangy mustard meringue on top of a mustard-laced loaf. The researchers also created a recipe for a heartier pizza crust made with French’s mustard. These innovative uses for ordinary products helped boost sales for many of JWT’s clients, bolstering the company’s reputation as one of the most dynamic and influential advertising agencies in the world.

J. Walter Thompson’s Chicago Office Test Kitchen featuring Mabel Anderson (left), the head of the Home Economics Division, and Mildred Stull (right), 1958. JWT Archives, Iconographic Collection.

As we ready ourselves for the next round of Rubenstein Test Kitchen posts, I hope that our contributors think back on the paramount role that test kitchen researchers played in the making of the modern American palate, including the fascinating recipes preserved in our archives.

You can learn more about the JWT test kitchen researchers and their contemporaries in advertising via the “Agencies Prefer Men!” The Women of Madison Avenue exhibit, open through March 17, 2017 in the Mary Duke Biddle Room at the David M. Rubenstein Rare Book & Manuscript Library.

Post contributed by Ashley Rose Young, a Ph.D. candidate in History at Duke University and the Business History Graduate Intern at the Hartman Center.

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Meet the Staff: Megan Lewis, Processing Archivist for the Sallie Bingham Center for Women’s History and Culture

Fri, 12/02/2016 - 18:46

Megan Lewis joined the Rubenstein staff in 2002 as a rare book cataloger. In 2009, she became the Technical Services Archivist for the Sallie Bingham Center for Women’s History and Culture.

Tell us about your academic background and interests.

My B.A. is in English, so I’m particularly interested in our literature collections. It’s fascinating to make connections between the materiality of what we collect with the published product. I’m also interested in popular culture. Show me your popular culture, and I’ll show you who you are. Since I started working at the Bingham Center, I’ve become interested in the ways we as archivists can serve various activist communities by documenting their work.

What led you to working in libraries? How did you know you wanted to be an archivist?

I was genetically destined to work in libraries, since my mom was a librarian and I loved to shadow her at work when I was a kid. After working at my college library as an undergrad, I was lucky to get my first job in special collections at the Library Company of Philadelphia. Once I started learning about rare books there, there was no turning back.

I never actually planned to become an archivist, but fell into it at Duke after working as a rare book cataloger. A position opened at the Bingham Center, and I applied for it. I’d first heard about the Bingham Center when its director visited my class in library school. She gave an inspiring talk about how the Bingham Center “saves women’s lives,” and as a lifelong feminist, I thought it would be a dream job to work there. I was right.

What are the main projects you work on at the Rubenstein and Bingham Center?

I process and catalog manuscript collections. That means that I arrange them in a coherent fashion and create collection guides, as well as a catalog record, so people can find what we have. I’ve worked almost exclusively with large modern collections, but lately I’ve also been cataloging small, older manuscripts from the Lisa Unger Baskin Collection. As a Bingham Center staff member, I also participate in events, outreach, and donor relations.

How do you describe what you do to people you meet at a party?  To fellow librarians and library staff?

I tell laypeople that I’m a women’s history archivist. Usually, they say “cool!” and that’s it, but sometimes they want to know details.

To fellow library folks, I say that I’m a technical services archivist at the Rubenstein, because that gives them an idea of where I fit into Duke Libraries’ organizational structure.

What does an average day look like for you?

On an average day, I might check in with my library school intern and my undergraduate student assistant. I’m lucky to have an intern who also processes collections.  My student assistant helps me rebox and folder incoming new materials, and creates boxlists that are part of the collection guide. Much of my job entails moving materials along so we don’t get backed up. Right now my shelves are almost full, which means that it’s time to send as many boxes as possible to our Library Service Center. I also meet weekly with my Bingham Center cohorts so we can discuss our work with each other.

What do you like best about your job? What excites you most?

I love that I get to help document women’s history. It’s a privilege to work with our donors, many of whom are tremendously accomplished women whose work has changed the world for the better in palpable ways.

I get excited when I see young women, who might not consider themselves feminists, use our collections and be able to connect their present-day struggles with the work done by activists who came before them.

What might people find surprising about your job?

It’s not always quiet, and it’s not without stress. When I tell people I work in a library, they often say, “Oh, that must be nice and quiet and calm.”

What is the most challenging aspect of your job?

Trying to keep up with new acquisitions and increase our processing capacity. Some donors like to send us things on a frequent basis, which has a mushroom effect.  Sometimes I feel like the Sorcerer’s Apprentice trying to beat back the water.

Do you have a favorite piece or collection at The Rubenstein? Why?

Right now, I’d have to say the Lisa Unger Baskin Collection, which has been transformative for the Rubenstein. It’s an amazingly rich and deep collection based around the theme of working women. Each small manuscript collection I catalog is a mini history lesson.

Where can you be found when you’re not working?

Walking my dog and consuming culture in and around Durham.

What book is on your nightstand/in your carryall right now?

Leslie Feinberg’s Stone Butch Blues (1993). Leslie was a transgender activist ahead of her time, and was also the partner of writer/activist Minnie Bruce Pratt, whose papers are held by the Bingham Center.

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Have You Driven a Ford Advertisement Lately?

Wed, 11/30/2016 - 21:53

One of the heaviest circulating collections in the John W. Hartman Center for Sales, Advertising & Marketing History is the Domestic Advertisements collection in the J. Walter Thompson Co. (JWT) advertising agency archives.  The collection documents the print advertisements designed for magazines and newspapers for the agency’s clients in the United States.  One of the most popular clients represented in the collection is the Ford Motor Company.

https://repository.duke.edu/dc/jwtfordmotorads/jwtad010020030

JWT and the Ford Motor Company have a long standing agency/client relationship, one still active today.  The agency officially added Ford to its roster of clients in 1943 and launched the now iconic “There’s a Ford in Your Future,” campaign the following year.  In the ensuing decades, JWT helped Ford launch many new automobile models including the Thunderbird, Mustang, Pinto, Taurus, Explorer, Ranger, and Escort.  The agency crafted several well-known Ford campaigns including the first advertising “roadblock” announcing the launch of the Mustang in 1964; “Have You Driven a Ford Lately?”; the Falcon campaign incorporating Charles Schulz’s Peanuts characters; and “No Boundaries.”

https://repository.duke.edu/dc/jwtfordmotorads/jwtad250050020

Thanks to the work of the Duke University Libraries’ Technical Services, Conservation Department, Digital Production Center, and Enterprise Services, nearly 12,000 Ford Motor Co. advertisements documenting JWT’s seven decades of creative work for Ford Motor Company are now available to students, scholars, and gearheads in our new digital collection.

https://repository.duke.edu/dc/jwtfordmotorads/jwtad300030050

In addition to advertisements for cars, trucks, vans and SUVs, the collection also includes ads for the company’s farm implement division, Ford Farm, Ford Motorsports, taxi cabs, school buses, and police vehicles.  Advertisements for the Ford line of genuine replacement parts, Motorcraft, Ford automotive services, promotional literature, outdoor advertising, and insertion schedules are also among the materials represented in the collection.  All ads are keyword searchable and browsable by model, vehicle category, and multiple subjects and ad formats.

Post contributed by Josh Larkin Rowley, Reference Archivist for the John W. Hartman Center for Sales, Advertising & Marketing History.

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Helen Allingham in the Lisa Unger Baskin Collection

Tue, 11/29/2016 - 17:36

The materials in the Lisa Unger Baskin collection celebrate more than five centuries of women’s work. One of the highlights of describing and cataloging these collections is the remarkable talent that is often showcased by these women.

For example, we received four sketchbooks from English watercolorist and illustrator Helen Paterson Allingham.

Helen Allingham, born near Derbyshire, England in 1848, studied at the Birmingham School of Design and the Royal Academy School in London.  In fact, she was the niece of the first female student at the Royal Academy School, Laura Herford. Allingham began her career as an illustrator, but eventually became well known for her watercolors, usually of cottages. Her renderings often showed so much detail that they have been studied by architects interested in the construction of these buildings.

Following her studies, she supported her widowed mother with her work as an illustrator for publications like The Graphic. She was a founding staff member of the newspaper, and the only woman on staff. Her other work includes the original illustrations for Thomas Harding’s novel Far from the Madding Crowd.

She married William Allingham, an Irish poet and editor, in 1874. After their marriage, Helen shifted her career focus to watercolor painting. Her work was widely praised by the art community in London. She had paintings accepted at the Royal Academy Summer Exhibition, and was eventually the first woman granted full membership to the Royal Watercolour Society. After the family’s move to Surrey in the early 1880s, Allingham began painting the cottages for which she is best known.

The collection includes sketches and drawings made in graphite, watercolor, and pen and ink, dating from 1868-1916.

Subjects in the scrapbooks from the LUB collection are varied, and include English cottages and buildings, architectural features, sailboats and coastal scenes, figures, landscapes, and botanical items. Essentially, Allingham drew or painted anything that she came across during her travels, from a simple pile of rope to a vestry door. Many of the images are only about two inches wide.

Detail of window, with Allingham’s notes on construction. Upton Bales[?] cottage, in graphite. Pile of rope found in Lymm, England, in 1874, graphite. Sailing vessel in watercolor. Fishing basket in St. Andrews, England, graphite. Crab found in St. Andrews, England, graphite. Vestry door at St. Mary’s Church, Leicester, England, graphite.

Stop by and spend some time with these scrapbooks!

Contributed by Alice Poffinberger, Library Specialist.

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Global Health Humement Project & World AIDS Day Event

Wed, 11/23/2016 - 15:27

When: Wednesday, November 30, 2016
Time: 3:00 – 5:00 p.m., reception to follow
Where: Holsti-Anderson Family Assembly Room (room 153) of the Rubenstein Library

This semester, Global Health Professor Kearsley Stewart’s HIV/AIDS Narratives class is tackling a new project using Rubenstein Library collections. Working with poet and writer Kelley Swain, students are exploring the Maria de Bruyn Papers, a rich collection of global health materials related to de Bruyn’s work as a medical anthropologist globally addressing HIV/AIDS.

Students in Stewart’s HIV/AIDS Narratives explore the de Bruyn papers.

Students are delving into the de Bruyn papers as they work with Kelley Swain and learn more about the Humement project, based on the work of artist Tom Phillips, and apply this to their class. You can find details about their work in a recent DGHI newsletter. (A very important note: Original materials were not altered. Students spent an afternoon selecting original documents to scan and reproduce for their projects.)

In conjunction with the work of Professor Stewart’s class, the History of Medicine Collections is co-sponsoring an event with the Franklin Humanities Institute, the Health Humanities Lab, and the Trent Center for Bioethics, Humanities & the History of Medicine to recognize World AIDS Day. The event will be held on Wednesday, November 30, from 3:00 – 5:00 p.m. with a reception to follow, held in Room 153, the Holsti-Anderson Family Assembly Room of the Rubenstein Library. The event is free and open to the public.

Speakers will include Maria de Bruyn, Alicia Diggs of North Carolina AIDS Action Network (NCAAN), poet and writer Kelley Swain, and students from Professor Stewart’s HIV/AIDS Narratives class.

An exhibit in the Josiah Charles Trent History of Medicine Room will highlight a small sample of what can be found in the Maria de Bruyn papers. In addition, students in Professor Stewart’s class will be showcasing their work on the Student Wall in Perkins Library in December and January.

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Rena Bartos and “The Moving Target” in Modern Advertising

Mon, 11/21/2016 - 19:17

As one of the first female advertising executives in the country, Rena Bartos dramatically changed the way advertising envisioned women, both in the board room and in their marketing products.

Rena Bartos, c. 1970s, JWT Archives, Iconographic Collection, John W. Hartman Center for Sales, Advertising & Marketing History, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

While at JWT, Bartos created a pioneering concept in marketing called “The Moving Target,” which treated women as diverse consumers, rather than a monolithic group. She argued that in the 1970s, women’s attitudes and lifestyles were changing and accordingly so were their consumer habits. According to Bartos, the 1970s were different from previous decades because men and women increasingly purchased consumer goods together. She named that historical period, “the era of partnership,” highlighting the more egalitarian division of labor among men and women both at home and at the workplace and its impact on consumerism.

The Moving Target. J. Walter Thompson Company, 1974. JWT Archives, John W. Hartman Center for Sales, Advertising & Marketing History, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

In order to understand the shifting desires of women consumers, Bartos took into account the influence of women’s careers on their consumer habits. Responding to inquiries about whether or not “working” and “non-working” women shared similar needs, she argued that in order to make a fair comparison between the two groups, one must take into account their life situations including whether or not they were married or if they had children. Defined by more than just their career paths, women’s consumer needs were complex and constantly shifting, indicative of Bartos’ Moving Target concept.

Spiegel advertisement, Vogue, 1980, Jean Kilbourne Papers, John W. Hartman Center for Sales, Advertising & Marketing History, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

As pointed out in The Moving Target (1974), there was a growing trend in advertising “toward depicting the woman who is happily fulfilled in traditional areas–as wife and mother–and how, in addition, holds a job she likes.” The 1980 Spiegel advertisement above is indicative of that trend. The ad quotes a working mom: “I’ve successfully managed one aviation company, two children and three languages.” According to Bartos, the majority of advertisements, however, continued to depict women as either housewives or as anxious working women, “scurrying home from the office to take her house-wifely tasks anxiously in hand.” Her work, therefore, came at a crucial time in advertising, encouraging the industry to embrace the reality of a multi-dimensional American experience.

Enjoli advertisement, Vogue, 1978, Jean Kilbourne Papers, John W. Hartman Center for Sales, Advertising & Marketing History, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Bartos’ contributions to marketing and advertising stretched far beyond her time at JWT. Following her successes there, she created her own consulting firm, the Rena Bartos Company. In addition to her pioneering work as a consultant, she also served as the President of the Advertising Women of New York, was the first woman elected chair of the Advertising Research Foundation Board of Directors and was the first woman invited to be a member of the Copy Research Council. The Advertising Research Foundation honored her many contributions to the field by awarding her the Lifetime Achievement Great Mind Award in 2012 at the age of 94.

You can learn more about Bartos and her contemporaries via the Agencies Prefer Men! The Women of Madison Avenue exhibit, open through March 17, 2017 in the Mary Duke Biddle Room at the David M. Rubenstein Rare Book & Manuscript Library.

Post contributed by Ashley Rose Young, a Ph.D. candidate in History at Duke University and the Business History Graduate Intern at the Hartman Center.

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New Acquisitions Roundup- Celebrating the 60th Anniversary of The Ladder: A Lesbian Review

Mon, 11/14/2016 - 16:26

The Sallie Bingham Center for Women’s History and Culture recently acquired 47 copies of The Ladder (1956-1972), more than doubling our run for a total of 79 issues of the publication spanning the years 1957 to 1972. We are especially excited about this opportunity to expand our holdings of this ground-breaking publication sixty years after the first issue was released.

The Ladder was the first nationally distributed lesbian periodical in the United States. Preceded only by a local Los Angeles newsletter titled Vice Versa, The Ladder began in October 1956 as the small publication of the group Daughters of Bilitis (DOB). The DOB was founded in 1955 in San Francisco as a social group for lesbians who wanted to avoid public scrutiny and the violence of bars that were often the target of police brutality. As their numbers grew, DOB chapters formed in cities across the country, including New York City, Los Angeles, and Chicago. The DOB evolved into a highly influential lesbian activist organization providing a “feminine viewpoint,” educating women about “female homosexuality and positive self-image.” The DOB worked closely with groups that were primarily focused on gay men, such as the Mattachine Society and ONE, Inc.

Partners Phyllis Lyon and Del Martin, the co-founders of DOB, both had educational backgrounds in journalism and worked as reporters. Lyon decided to publish The Ladder as a way to advertise the group—since they were forbidden from doing so in newspapers—as well as to spread awareness about social issues affecting the wider lesbian community. The mission statement of the DOB was printed inside every cover of the magazine:

Note the use of the word “variant” instead of “lesbian,” which had a negative connotation in 1956.

According to some sources, the magazine was titled “The Ladder” to symbolize a way to escape the “well of loneliness,” a phrase popularized by Radclyffe Hall’s influential novel of the same name. The first issues featured a hand-drawn cover with two people standing beneath a ladder ascending into the clouds. There were only 175 original copies made of this issue, which were given to friends and mailed to professional women in the San Francisco telephone book and around the country. By 1957, the second year of publication, there were hundreds of subscribers on the mailing list, and the magazine was available on select newsstands in major cities. By the publication of its last issue in 1972, it had a subscription of over 4,000 worldwide. It is difficult to estimate total readership, however, because the issues were frequently shared and read aloud at gatherings.

Early content included information from DOB meetings, “Lesbiana” literature reviews, prose and poetry, social experiments, etiquette advice, community events, and reader responses. The editors avoided including any overtly sexual content, but quickly began rallying around political issues and publishing news about the Homophile movement.

This appeal appeared on the back cover of many early issues.

The Ladder was published monthly from 1956-1970 and bi-monthly from 1971-72. Over that time span, the magazine underwent drastic changes. The first major transformations began after Barbara Gittings, DOB New York chapter president, became editor in 1963. Gittings added the subtitle, “A Lesbian Review” to the cover in 1964, signifying the word “lesbian” as something that was no longer unspeakable. She changed the magazine’s size and publication quality, increasing issues from 12-15 pages to 27 and moving from a mimeographed copy to professionally printed pages. Kay Tobin Lahusen, a photojournalist who was Gittings’ partner and assistant editor, began using photographs of lesbians, rather than the illustrations typical of past issues. Regardless of the changes in its appearance, The Ladder was issued in a brown paper covering for the duration of its existence.

The last issue was published in September, 1972. In 1975, Arno Press released a nine-volume compilation of The Ladder in hardback as part of their series “Lesbians and Gay Men in Society, History, and Literature.” The Ladder was a lifeline for those women who read it, providing one of the first formal spaces for lesbians to come together in dialogue and artistic expression. Today, it stands as an important artifact of 20th century lesbian and feminist movements and a valuable resource for scholarship.

Post contributed by Valerie Szwaya, intern for the Sallie Bingham Center for Women’s History and Culture. 

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Exhibit Opening and Lecture with Helayne Spivak: “Have We Come A Long Way, Baby?”

Wed, 11/09/2016 - 15:26

Date: Tuesday, November 15th
Time: 6:15 PM
Location: Holsti-Anderson Family Assembly Room (room 153) of the Rubenstein Library

Join the Hartman Center in celebrating its 25th Anniversary with its second event in the anniversary lecture series focusing on Women in Advertising.  Helayne Spivak, Director of the Brandcenter at Virginia Commonwealth University, will speak about the status, achievements, and challenges women face in the advertising industry today as well as reflect on her own career and women mentors she has had.

Across the hall in the Mary Duke Biddle Rare Book Room, the Hartman Center will unveil its new exhibit, “Agencies Prefer Men!”: The Women of Madison Avenue. This exhibit uses material from the Hartman Center’s collection to share the long and sometimes hidden history of women in advertising, tracing the career opportunities open to women as they progress from clerical staff to copywriting, art and market research and on to the highest positions in ad agencies as creative directors and CEOs.  The exhibit will run through March 10, 2017.

Light refreshments will be served.

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The Apothecary Ledger of Hugh Mercer

Mon, 11/07/2016 - 14:00
Engraving by Clemens Kohl featuring the interior of an apothecary shop. History of Medicine Picture File, 1523-2002, History of Medicine Collections.

Among the 20,000 books and 4,000 manuscripts that together comprise the History of Medicine Collections at Duke’s David M. Rubenstein Rare Book and Manuscript Library—not to mention the collection’s hundreds of medical instruments and artifacts—is a large, leather-bound account ledger in folio kept by Hugh Mercer, an apothecary in Fredericksburg, Virginia, from 1771 to 1775.

Born in Aberdeen, Scotland, in 1725, Mercer went on to study medicine at Marischal College, graduating in 1744 before taking up a post as an assistant surgeon in the army of Charles Edward Stuart, better known as Bonnie Prince Charlie.

With the Scots’ defeat at Culloden in 1746, Mercer fled to America, arriving in Philadelphia in 1747. Mercer settled in what is now Mercersburg, Pennsylvania, where he practiced medicine for eight years. During the Seven Years’ War, Mercer served in the British army, where he met and befriended Colonel George Washington. Following his service, Mercer resettled in Fredericksburg, Virginia, a decision no doubt influenced by Washington.

It was in Fredericksburg that Mercer, along with his business partner and fellow physician Ewen Clements, opened his apothecary shop. On May 28, 1771, in the Virginia Gazette, Mercer and Clements, “partners in the practice of physic and surgery,” announced that they had “opened a shop on the main street, opposite to Mr. Henry Mitchell’s store, furnished with a large assortment of drugs and medicines of the best quality, just imported from London; where Gentlemen of the profession and others may be supplied at easy rates, for ready money.” Together, Mercer and Clements compounded and dispensed medicines, diagnosed patients’ disorders, and prescribed and administered treatments.

The ledger kept by Mercer, which documents the history of his practice from 1771 to 1775, is a microcosm of the social and intellectual worlds of eighteenth-century Virginia. It contains entries for more than three hundred different accounts. Below each entry, Mercer meticulously documented his visits with patients, the medicines he dispensed, the treatments he prescribed, as well as the fees he charged.

An entry in Mercer’s ledger for the account of Colonel Fielding Lewis, a Fredericksburg merchant and George Washington’s brother-in-law. Click image to enlarge.

Among Mercer’s many patients were Mary Ball Washington, George Washington’s mother; Betty Washington Lewis, George Washington’s sister, and her husband Colonel Fielding Lewis; Thomas Ludwell Lee; John, Henry, and William Fitzhugh; and Mann Page. Mercer often noted the occupations of his patients, who ranged from merchants, planters, and gentlemen to tradesmen, schoolmasters, undertakers, and stage players. A number of women, many of them widows, kept their own accounts with Mercer. Also among Mercer’s patients were the enslaved men, women, and children whose visits were charged to their masters’ accounts.

Mercer kept a running index in the back of the ledger for each of his accounts. Click image to enlarge.

Mercer offered a range of treatments and services to his patients, from bleeding, purging, and pulling teeth to blistering, vomiting, and setting broken bones. He likewise dispensed a variety of compounds and medicines. These included saline mixtures, purging pills, febrifuge drops, liquid laudanum, balsam honey, magnesia, glauber salts, and stomach elixirs. In keeping with the medical science of his day, Mercer’s treatments were aimed at restoring the delicate balance of his patients’ four humors—black bile, yellow bile, phlegm, and blood—and ensuring equilibrium among the body’s solids and fluids.

In all, Hugh Mercer’s ledger offers a unique window into the prevailing medical beliefs and practices of eighteenth-century Virginia society and represents only a sample of the Rubenstein Library’s rich collection in the history of medicine.

Post contributed by Thomas Gillan, Josiah Charles Trent History of Medicine Intern

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