Hartman Center News
Date: Tuesday, March 4th
Time: 5:30 PM, reception to follow
Location: Perkins Library room 217
Contact: Jacqueline Reid Wachholz, j.reid(at)duke.edu
“From Niche to Mainstream: Planet Brands and the Rise of the Socially Conscious Consumer”
Trish Wheaton is CMO of Wunderman and Managing Partner of Y&R Advertising, two global marketing giants. In her role for both companies, Wheaton identified the untapped marketing opportunity around sustainability and now leads a cross-disciplinary sustainability consulting practice that works with major brands to tell their sustainability story credibly and compellingly.
In this talk, Wheaton will share how many of the world’s leading brands are becoming more sustainable in their operations, their manufacturing, and in the products they make. These “Planet Brands” are leading the way to take sustainability from niche interest to a mainstream sentiment.
Wheaton will also introduce you to a rapidly growing global market of socially conscious consumers, “The Aspirationals,” who are demanding that companies be part of solving social and environment problems. And in an age of increasing transparency, The Aspirationals also want companies to talk about what they are doing: “If you do it, say it.” Wheaton’s talk will also include best case examples of companies who have told their sustainability story credibly and well.
The event is co-sponsored by the Nicholas School’s Environmental Innovation and Entrepreneurship Center, the Duke Marketing Club and the Markets & Management Studies program.
Post contributed by Jackie Reid Wachholz, director of the John W. Hartman Center for Sales, Advertising & Marketing History.
We are pleased to announce one of Rubenstein’s newest digital collections: over 1,600 newsletters of the J. Walter Thompson Co. advertising agency from 1916 to 1986. These internally distributed newsletters touch on myriad topics of interest to the company, such as account and client news; general and client-specific marketing surveys; developments in print, radio, and television advertising and marketing research; as well as personnel news such as new hires, transfers, promotions, and brief biographical sketches.
The agency’s newsletters are among the most requested and circulated collections in the J. Walter Thompson Co. Archives. Thanks to the work of the Duke University Libraries’ Digital Projects and Production Services Department and Conservation Department, this tremendously rich resource is now available online. You can browse by title, year, and date, and can also search by keyword. Some select issues include:
The first J. Walter Thompson Co. newsletter contains client and product news. It also includes an article, “Selling to the Multitude,” which discusses the professionalization of the advertising industry, its superiority over traditional modes of salesmanship, and the hope that one day advertising will be a budget line in all industries, right alongside “material, labor, overhead, and personal selling.”
This particular newsletter is focused on news briefs from various overseas offices including London, Stockholm, Copenhagen, Antwerp, Paris, Berlin, and Madrid.
Article on JWT’s iconic “Challenge” campaign for Pepsi, Co., the industry’s first aggressive brand “head-to-head” ad campaign, and its success in foreign as well as domestic markets.
Check out the rest of the collection online and be sure to tune in to the Digital Projects and Production Services blog for more information about this new collection.
Post contributed by Joshua Larkin Rowley, Hartman Center Reference Archivist.
Trying to find a way to visit the Rubenstein Library to use our collections? You’re in luck! The David M. Rubenstein Rare Book & Manuscript Library is now accepting applications for our 2014-2015 travel grants.
This year are pleased to add another collecting area to our list of travel grant programs. The History of Medicine Collections joins the Sallie Bingham Center for Women’s History and Culture, the John Hope Franklin Research Center for African and African American History and Culture, and the John W. Hartman Center for Sales, Advertising & Marketing History in offering travel grants of up to $1,000 for researchers whose work would benefit from access to our holdings.
The grants are open to undergraduate and graduate students, faculty, independent scholars, artists, and activists who live more than 100 miles from Durham, NC, and whose research projects would benefit from access to collections held by one of the centers and collecting areas.
The deadline for applications is January 31, 2014. Announcement of grant recipients will be no later than March 28, 2014. Travel grants must be used between April 2014 and June 2015.