aaaarecords Inventory of the American Association of Advertising Agencies Records, 1918-1998 Processed by: Richard Collier, Arthur Fraas, Caitlin Harding; machine-readable finding aid created by: Richard Collier The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript Library Duke University Durham, N.C., USA

2006 Duke University. All Rights Reserved.

Aleph Number: 002388063

 Machine-readable finding aid derived from XML authoring program. Date of source: October 2006Processed by Richard Collier, Arthur Fraas, Caitlin Harding, September 2006; Finding Aid encoded by Richard Collier, David M. Rubenstein Rare Book & Manuscript Library, Duke University, October 2006 Description is in English Finding aid was prepared using DACS and our local Style Guide Inventory of the American Association of Advertising Agencies Records, 1918-1998 The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript Library Duke University Durham, North Carolina 27708-0185 USA

2006 Duke University. All Rights Reserved.

 Descriptive Summary David M. Rubenstein Rare Book & Manuscript Library, Duke University American Association of Advertising Agencies American Association of Advertising Agencies Records, 1918-1998 Material in English 45 Linear Feet 67,000 Items For current information on the location of these materials, please consult the Library's online catalog. The American Association of Advertising Agencies, founded in 1917, is the primary advertising industry trade organization. The American Association of Advertising Agencies (AAAA) Records span the years 1918-1998 and include correspondence, annual corporate and stockholder reports for member agencies, meeting minutes and speeches, biographical summaries, a subject file, and videotapes that document selected activities and functions of the organization. The collection has been compiled from a number of accessions received over time, and so does not represent a comprehensive archive of the AAAA. Certain aspects of AAAA activities, however, are well represented, including a set of card files that document the professional careers of AAAA members over a 50-year period, and subject files that focus on Federal Trade Commission (FTC), Federal Communications Commission (FCC) and the Food and Drug Administration (FDA) investigations into complaints lodged against advertisers and advertising claims produced in a variety of media, with a particular emphasis on the ways that products were advertised during and in conjunction with children's television programming. Other topics touched on include advertising self-regulation, antitrust issues, advertising laws, and deceptive and ethical practices in marketing and advertising. Administrative Information Access Restrictions

Collection is restricted.

Original audiovisual materials are closed to patron use. Use copies are available for some items. Technical Services staff may need to produce use copies before contents can be accessed.

In addition, patrons must sign the Acknowledgment of Legal Responsibility and Privacy Rights form before using this collection.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

 Copyright Notice

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

 Preferred Citation

[Identification of item], American Association of Advertising Agencies Records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

 Provenance

The American Association of Advertising Agencies Records were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 1995-2002.

Processing Information

Processed by Richard Collier, Arthur Fraas, Caitlin Harding, September 2006

Encoded by Richard Collier

Completed October 2006

Accessions 95-125, 95-131, 96-017, 96-019, 96-043, 96-075, 98-320, 2002-005, and 2006-013 were merged into one collection, described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and our local Style Guide.

 Administrative History 1900 American Advertising Agents' Association 1911 Association of New York Advertising Agents; William H. Johns (George Batten Company and founder of Audit Bureau of Circulations), Chairman 1912-1916 Regional advertising associations 1916 Affiliated Association of Advertising Agencies 1917 American Association of Advertising Agencies (AAAA) formed with 111 charter members and 5 regional councils (New York, Boston, Philadelphia, Chicago, Southern) AAAA instrumental in formation of the Division of Advertising, Committee of Public Information, to support the war effort through recruiting, liberty bond, and Red Cross promotion 1917-1919 William H. Johns, President (position later renamed Chairman) 1917-1927 James O'Shaughnessy, Executive Secretary (position later renamed President) 1918 Agency Service Standards adopted Media Rate Card established to publish and standardize member advertising rates 1919-1928 Advertising Agencies Corporation formed to support the war effort and other public service programs 1920 Standard order blanks, copyright protected forms to document member advertising services 1921 Uniform 15% commission rate; eventually adopted as an industry standard 1924 AAAA Standards of Practice 1926 U.S. President Calvin Coolidge delivered keynote address at the 10th Annual Meeting 1928-1943 John Benson, AAAA President 1931 Creative Code adopted to regulate advertising content 1936 AAAA and Association of National Advertisers (ANA) jointly form the Advertising Research Foundation to foster advertising-related market research 1942 War Advertising Council 1944-1961 Frederic R. Gamble, AAAA President 1945 Committee to Address Objectionable Advertising 1946 AAAA Interchange of Opinion, a forum where members could register complaints of objectionable advertising 1960 AAAA and ANA joint Committee for the Improvement of Advertising Content, aimed at industry self-regulation 1962-1977 John Crichton, AAAA President 1967 AAAA Educational Foundation, to foster advertising-related research at the university level 1971 National Advertising Review Board 1973 Multicultural Advertising Internship Program (MAIP), to encourage minority entry into the advertising profession 1978 William R. Hesse, AAAA President 1979-1988 Leonard S. Matthews, AAAA President 1983 AAAA Educational Foundation and Educational Foundation of the American Advertising Foundation merge to form Advertising Educational Foundation 1986 Media Advertising Partnership for a Drug-Free America 1989-1993 John E. O'Toole, AAAA President 1994-Present O. Burtch Drake, AAAA President Circa 1995 AAAA and ANA jointly form Coalition for Advertising Supported Information and Entertainment (CASIE) to address issues relating to interactive media and internet advertising, including online privacy

Historical timeline compiled from Marsha Appel, American Association of Advertising Agencies, in Advertising Age Encyclopedia of Advertising (N.Y.: Fitzroy Dearborn, 2003) and other sources.

 Collection Overview

The American Association of Advertising Agencies (AAAA) Records spans the years 1918-1998 and includes correspondence, annual corporate and stockholder reports for member agencies, meeting minutes and speeches, biographical summaries, a subject file, and videotapes that document selected activities and functions of the organization. The collection has been compiled from a number of accessions received over time, and so does not represent a comprehensive archive of the AAAA. Certain aspects of AAAA activities, however, are well represented, including the card files that document the professional careers of AAAA members over a 50-year period, and subject files that focus on Federal Trade Commission (FTC), Federal Communications Commission (FCC) and the Food and Drug Administration (FDA) investigations into complaints lodged against advertisers and advertising claims produced in a variety of media, with a particular emphasis on the ways that products were advertised during and in conjunction with children's television programming. Other topics touched on include advertising self-regulation, antitrust issues, advertising laws, and deceptive and ethical practices in marketing and advertising.

The collection is arranged into four series: Administrative Files, Member Card Files, Vertical Files, and Audiovisual Materials. The Administrative Files Series includes correspondence, member corporate annual and stockholder reports, printed materials, meeting minutes and speeches, and memorabilia. The Member Card Files Series contains approximately 46,000 index cards that briefly document the employment histories of individual members roughly between the years 1920 and 1969. The Vertical Files Series consists of an alphabetical subject file primarily focused on FTC, FCC, and FDA hearings on complaints against advertisers as well as documents and testimonies relating to advertising to children. Also included is a compiled set of writings on advertising during times of recession and war. The Audiovisual Materials Series consists primarily of taped interviews with David Ogilvy and William Bernbach. Original videotapes are closed to patron use. Use copies are currently available for some items. Technical Services staff may need to produce use copies before contents can be accessed. Please contact Research Services staff before coming to use the collection.

 Related Material

Related materials within the Hartman Center collections include the Outdoor Advertising Association of America (OAAA) Archives, the Bates Worldwide Inc. Records, the J. Walter Thompson Co. Advertising Vertical File, the J. Walter Thompson Co. Information Center Records and the McGraw-Hill Marketing Information Center Records. For materials pertaining to advertising during wartime, see also the War Effort Mobilization Campaigns Poster Collection, the J. Walter Thompson Co. World War II Advertising Collection, the Advertising Council Records, the Charles W. Hoyt Company Records, the R.C. Maxwell Co. Records, the Strobridge Lithographing Company Advertisements, the Howard Scott Papers, and the J. Walter Thompson Co. Publications Collection. For materials relating to television advertising, see also the J. Walter Thompson Co. John Devine Papers, and the D'arcy Masius Benton & Bowles Records. For materials relating to advertising and children, see also the J. Walter Thompson Co. Chicago Office Records Non-Proprietary Research Reports.

Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.

American Association of Advertising Agencies. United States. Federal Communications Commission. United States. Federal Trade Commission. United States. Food and Drug Administration. Advertising--Moral and ethical aspects. Advertising--United States--History. Advertising--United States--History--20th century. Advertising and children. Advertising laws--United States. Antitrust law. Corporation reports. Deceptive advertising--United States. Marketing--Ethics--United States. Television advertising. Television advertising and children. Minutes. Speeches. Videotapes. John W. Hartman Center for Sales, Advertising & Marketing History. Contents of Collection Administrative Files Series, 1918-1998 (7 boxes)

Includes correspondence, reports and other printed materials, meeting minutes and speeches, member agency annual and stockholder reports, and memorabilia. Arranged alphabetically.

 AF1 Advertising awards, 1923-1966 (3 folders) Agency-client relations, 1972-1976 (1-6 of 9 folders) AF2 Agency-client relations (continued), 1972-1976 (7-9 of 9 folders) Association publications, 1958-1998 Advertising Industry, 1958 ANA-AAAA Interchange for Objectionable Advertising, 1963-1966 Newsletters, 1964-1978 Pamphlets, 1982-1998 Meetings, 1918-1926, 1976 International Advertising Convention (London), 1924 (3 folders) Minutes, 1918-1924 (3 folders) AF3 Morning Session Report, 1923 (3 folders) Papers from the annual meeting, 1976 Reports, 1923 (3 folders) Speeches (Philadelphia, Washington D.C.), 1926 AF4 Member agency annual reports, 1981-1984 (7 folders) AF5 Member agency annual reports (continued), 1985-1993 (7 folders) AF6 Member agency stock reports, 1987-1992 (1-10 of 18 folders) AF7 Member agency stock reports (continued), 1990-1992 (11-18 of 18 folders) Memorabilia, 1924 Mrs. Mary O'Shaughnessy's Berlin Kongress pin, 1924 Mrs. Mary O'Shaughnessy's London visit memorabilia, 1924 Memoranda and articles by John O'Toole, 1968-1985 (2 folders) Video use copies for OR1, OR3. Created: 2007. Format: DVD. Member Biographical Card File Series, circa 1920-circa 1968 (39 boxes)

Consists of index cards for member agency employees. A typical card lists the agency name(s) and the position(s) a specific individual held, and the date each position began. Arranged alphabetically by last name.

 CF1 Aalgard--Anwyl CF2 Apatow--Barons CF3 Barr--Bilinsky CF4 Bilker--Brazeau CF5 Breakey--Bury CF6 Busby--Chandler CF7 Chandor--Connolly CF8 Conover--Dampsey CF9 Dana-Dixon CF10 Doak--Egri CF11 Ehler-Fewsmith CF12 Fiandt--Frizzell CF13 Froelich--Gneier CF14 Goad--Grzybowski CF15 Guarch--Hart CF16 Harte--Hill CF17 Hilliard--Humenick CF18 Humm--Jondreau CF19 Jones--Ketchum CF20 Ketner--Lamont CF21 LaMontagne--Limerick CF22 Linabury--Maddux CF23 Madeira--McCoy CF24 McCracken--Metzger CF25 Meulendyke--Morvay CF26 Moscato--Nonne CF27 Noonan--Paryzek CF28 Pas--Postna CF29 Pote--Rettker CF30 Reuben--Ross CF31 Rosse--Schmidt CF32 Schmidtke--Sholle CF33 Sholty--Staley CF34 Stalk--Svoboda CF35 Swackhamer--Towery CF36 Towle--Wadsworth CF37 Waechter--Welge CF38 Wellenkamp--Wilson-Lawrence CF39 Wilt--Zylkowski Vertical Files Series, 1939-1993, bulk 1958-1983 (38 boxes)

Consists of subject files primarily of printed materials. The bulk of materials represent activities relating to children's television advertising, complaints lodged with the Federal Trade Commission, and efforts at advertising industry self-regulation. Arranged alphabetically by topic.

 VF1 Advertising in times of recession/war, 1939-1976 and undated (7 folders)

A chronological listing of titles appears at the end of the Detailed Description.

 Antitrust Articles (alphabetical by author), 1969-1981 VF2 Bass-Telser (8 folders) VF3 Turner-Z (3 folders) Antitrust Industries, 1969-1981 VF3 (continued) Automotive Media Oil Telephone utilities (3 folders) Brands VF3 (continued) Quality Brands Associates of America, 1959-1964 Children's Television Academic Reports (alphabetical by author), 1969-1981 VF4 A-Brumbaugh (6 folders) VF5 Burn-Ferguson (11 folders) VF6 Fernandez-Lyle (10 folders) VF7 Mansfield-Scharr (9 folders) VF8 Shantz-Yankelovich (7 folders) Bound materials (alphabetical by author), 1970-1979 VF9 Atkin-Nielsen (11 folders) VF10 Sharusa-Wartella (8 folders) Clippings VF11 1970-1977 (11 folders) VF12 1978-1979 (7 folders) VF13 1980-1991 (11 folders) Inserts and pamphlets, 1974-1993 (4 folders) Government regulation FTC hearings VF14 Evidence and comments, 1970-1981 (6 folders) House of Representatives hearings, 1975 Media reports, 1979 VF15 Modern advertising practices, 1971 Summaries, 1979 (6 folders) VF16 Testimony, 1970-1981 (6 folders) Petitions and litigation ANA v. FTC, 1979 (2 folders) FCC-ACT petition, 1978 (1-2 of 3 folders) VF17 FCC-ACT petition (continued), 1978 (3 of 3 folders) FCC-Council on Children, 1975 FTC Orders re: 43 Fed. Reg 17967, 1978 FCC proposed children's television regulations, 1979-1980 FTC staff reports, 1978-1981 (3 folders) Federal Communications Commission (FCC) VF17 (continued) Network inquiries, 1977-1981 Oversight hearings, 1975 Federal Trade Commission (FTC) General Files VF17 (continued) General, 1960-1975 (3 folders) VF18 Injunctive powers, 1958-1983 (2 folders) Complaints, 1958-1983 AAMCO Transmissions Acne treatments Advertised specials Aero Wax Air conditioning Alcoa American Dairy Association American Home Products (2 folders) American Models Service American Tobacco Company Amstar Corp. Argus Inc. Arrivals LTD Art instruction schools Complaints, 1958-1983 (continued) VF19 Automobile gas mileage Automobile industry Baby products Beatrice Foods Beneficial Management Co. Berkey Photo Inc. Bio-Chemic Research Foundation Bischop Industries Bissell Block Drug Boise Tire Co. Borden Inc. Bridgestone Bristol-Myers (2 folders) Brown and Williamson Bubble Bath Bulova Watch Corp. C&H Sugar California Milk Board (2 folders) Complaints, 1958-1983 (continued) VF20 Campbell Soup Co. Career Search Inc. Carnation Carter Products Inc. CenCer Inc Chemway Corp Chrysler Motors Cinderella Finishing School Cleveland Consumer Reports Clorox Coca-Cola Company Cold remedies Colgate (3 folders) Corporate image project (2 folders) Commerce Drug Commercial Credit Cooperation Complaints, 1958-1983 (continued) VF21 Computer Training Schools Cooga Mooga Cromwell Collier Macmillian Crown Central additives Cumberland Packing Dentrifrices Deodorants Dormeyer DuPont Corp. Ecology Corp. Encyclopedia Britannica Eggs ESB Co. Eversharp Executive Center Inc. Fedders Corp. Firestone Tire (2 folders) Ford Motor Co. Furniture labeling Furniture manufacturers GAC Finance General Foods Glamorene Goodyear tires Grant Co. Complaints, 1958-1983 (continued) VF22 Great Atlantic & Pacific Tea Co. Great Western United Co. G.R.I Corp. Grolier Inc. H&R Block Habana Cigar Co. Hearing aid industry Holiday Universal Hollywood Credit Clothing Hudson Pharmuceuticals Itt Continental Banking (Wonderbread) (2 folders) J.C. Penney Kent cigarettes Klien Co. Knox Gelatin Kodax Corp. Korvette Land sales Lanolin Lear Siegler Lever Brothers Libby-Owens Longines-Wittnauer Complaints, 1958-1983 (continued) VF23 Magazines Mail order firms Mars, Inc. Mattel MCP Feeds McDonald's Matsushita Mayday Co. Medi-Hair Mennen Merck Morton Norwich Products Mouthwash National Commission on Egg Nutrition National Dynamics Corp. New York Jewelry Co. N.Y. Research Corp. Ocean Spray juice Pain relievers Pesticides Pet food Philip Morris Pfizer Pay-Less Drug Stores Plastics Complaints, 1958-1983 (continued) VF24 Plough Inc. Policy planning protocol PoPeil Bros. Porter & Pietsch Proctor & Gamble (2 folders) Proof of advertising Protein supplements Razors Rescinded complaints Ratke Readers Digest R.J. Reynolds Revere Chemical Corp. Complaints, 1958-1983 (continued) VF25 Revco Discount Drugs Rhodes Pharmacal St. Regis Paper Co. S.A.M.E Sears Shampoo Sharp Electronic Corp. Irma Shorell Simon & Shuster Skil-Weave Soap and detergent S.O.U.P. Sperry-Hutchinson Spiesel Inc. Standard Brands Standard Oil (2 folders) Sterling Drugs STP oil treatments Complaints, 1958-1983 (continued) VF26 Strickland Co. Sugar Association Sun Oil Co. Swift and Co. Swimming pools Television sets Telex hearing aids Tires Tommorow's Heritage Topper Corp. Toshiba America Toy manufacturers T.U.B.E. Union Carbide Corp. Use of puffery Volvo Vitamin Education Institute Warner-Lambert Co Wasem's Inc. Weiman Co. Whirlpool Corp. Williams Co. Yamaha Zales Zonite Products Hearings Drugs (OTC) VF27 Summaries, 1977 Mar.-Apr. Testimony, 1977 Feb. 26-Apr. 1 (1-6 of 9 folders) VF28 Testimony, 1977 Feb. 26-Apr. 1 (continued) (7-9 of 9 folders) Food Chicago, 1976 Dallas, 1976 Petitions, 1975 San Francisco, 1976 Washington, D.C., 1976 Modern Advertising Practices VF28 (contiued) General, 1971 (3 folders) Testimony, 1971 VF29 Abrams, George Achenbaum, Allen Adams, Whitney Arnold, Maxwell Banks, Seymour Barcus, Earle Bauer, Raymond Bell, Howard Bluestone, Stephen Braren, Warren Brazelton, T. Berry Buzzell, Robert Campbell-Ewald Company Capitman, William Cash, Norman Choate, Robert Claggett, William Condry, John Cook, C.W. Cousins, Norman Crichton, John Cummings, Barton Daly, John David, Miles DeLay, Robert Demsetz, Harold Dennison, David Dichter,Ernest Dillon, Thomas Dingell, John Engel, James Ennis, F. Beaven Frey, Lou Galdston, Richard Gavitt, Frank Gilbert, Frederick Gray, Elisha Green, Federick Greyser, Stephen Haggerty, Edward Hardin, David K. Heiskell, Andrew Helitzer, Melvin Horner, Vivian Kelly, Stephen Kendall, Donald Kirkpatrick, Miles Krugman, Herbert Lehmann, Donald R. Light, Larry Loevinger, Lee Maneloveg, Herbert Mayans, Frank Miller, Donald VF30 Testimony (continued) Morrison, Bruce Neff, Jeanette Overholser, Charles O'Toole, John Perlmutter, Milton Reyes, Domingo Sarson, Evelyn Schwartz, Phillip Seaman, Alfred J. Sharp, William Shepherd, William Skinner, Lloyd E. Tannenbeum, Stanley Television Bureau of Advertising Thiele, Edward Thurm, Samuel Tibbetts, Hubert Vladimir, Andrew Wackman, Daniel B. Ward, Scott Webber, Gordon Weil, Gilbert Transcripts, 1971 Oct-Nov. (1-5 of 11 folders) VF31 Transcripts, 1971 Oct-Nov. (continued) (6-11 of 11 folders) Trade Regulation Rule General, 1970-1983 VF31 (continued) Act Advertising techniques VF32 Air conditioning Antacid labeling Care labeling rule Codification Drugs-OTC (6 folders) Food (1 of 8 folders) VF33 Food (continued) (2-8 of 8 folders) Funeral service industry VF34 Health spas Hearing aids Mail order merchandise Mobile homes Negative option plans Opthalmic goods and services Preservation of consumer claim Standards and certification Used cars Vocational and home study schools Food and Drug Administration Drugs--OTC VF34 (continued) General, 1970-1981 (2 folders) Analgesics, 1975-1980 VF35 Antacids, 1972-1978 Anti-perspirants, 1976-1978 Contraceptives and vaginal products, 1975-1978 Cough/cold remedies, 1972-1976 Dentrifrices, 1975-1978 Ethical drugs, 1975-1978 Hemorrhoidal drugs, 1975-1978 Laxatives, 1975-1978 Opthalmic drugs, 1975-1979 Oral cavity drugs, 1975-1978 Sedatives, 1975-1979 Vitamins, 1973-1979 Drugs--Prescription Reviews, 1971-1979 Labeling Hexachlorophene, 1972-1977 Mouthwash/gargle, 1970-1971 Nutritional claims, 1970-1990 Orange juice, 1971-1972 Political Advertising VF35 (continued) 1959-1972 (8 folders; 5 folders moved to Oversized Box VF39) VF36 1973-1979 (9 folders) VF37 1980-1984 (6 folders) Rights of Publishers to Refuse/Accept Advertising, 1927-1958 and undated Self-Regulation NAB (National Association of Broadcasters) codes, 1939 NAB radio codes, 1965-1980 (2 folders) VF38 NAB television codes, 1952-1981 (3 folders) Other pamphlets, 1948, 1974 VF39Large-format political advertisements, 1966-1968(5 folders)

[Includes advertisements for the Humphrey-Muskie, Nixon-Agnew, Eugene McCarthy and Nelson Rockefeller presidential campaigns.]

 Audiovisual Materials Series, 1977-1978 (RESTRICTED) (5 boxes)

Restrictions on access: Originals closed to patron use. Use copies are currently available for some items. Technical Services staff may need to produce use copies before contents can be accessed. Please contact Research Services staff before coming to use the collection.

 AV1 OR1. Conversation about Advertising with Bill Bernbach, 1977. Format: 2 in. video. Use copy available in collection. AV2 OR2. Conversations with David Ogilvy, 1977. Format: 2 in. video. AV3 OR3. Conversations with William Bernbach, 1977. Format: 2 in. video. Use copy available in collection. AV4 OR4. Gallup Interview, 1978. Format: 2 in. video. AV5 OR5. David Ogilvy interview, quad dub film transfer, 1977. Format: 2 in. video. OR6. David Ogilvy interview, tape 2, 1977. Format: 2 in. video. OR7. David Ogilvy interview, tape 3, 1977. Format: 2 in. video. AV6Video additions OR8. Advertising Council: Finding Solutions. Undated. trt: 24:35. Format: Umatic. OR9. Many Faces of Marketing: Part 2, Florence Skelly. Dub 1984 June. trt: 45:00. Format: Umatic. OR10. More Creative the Ad, the Harder It Works. Part 1. Undated. trt: 35:00. Format: Umatic. OR11. More Creative the Ad, the Harder It Works. Part 2. Undated. trt: 25:00. Format: Umatic. OR12. More Creative the Ad, the Harder It Works. Part 3. Undated. trt: 25:00. Format: Umatic. OR13. More Creative the Ad, the Harder It Works. Part 4. Undated. trt: 25:00. Format: Umatic. OR14. Self-Regulation. 1984 Apr. trt: unknown. Format: Umatic. AV7Production masters for OR1, OR3. Created: 2007. Format: Betacam. Chronological Listing of Articles Collected under the Heading Advertising in Times of Recession/War 1939. Chevalier, Col. Willard T. Why Advertise During a Seller's Market? Industrial Marketing, Dec. 1939. Peterson, Eldridge. We're Oversold! Why Keep On Advertising? Old Question Up Again. Printers' Ink, Oct. 13 1939. Peterson, Eldridge. Why Keep On Advertising When Oversold? Case Histories from World War Times. Printers' Ink, Oct. 20. 1940. Gebhart, Walter H. Proof That Business Cannot Affort to Abandon Advertising, Industrial Marketing, Oct. 1941. Baker, Melvin H. Oversold, Yet Company Begins First Consumer Copy and a 10-Year Program. Printers' Ink, Sept. 12. 1941. Erbes, P.H. Jr. This Machine-Tool Maker, Though Oversold, Pursues Fourfold Advertising Goal. Printers' Ink, July 25. 1941. Larrabee, C.B. Neglect of Good-Will While Selling is Easy ... Will Penalize Future. Printers' Ink, Feb. 21. 1941. Low, Ernest C. and Andros, E.W. New Jobs for Advertising. Printers' Ink, Sept. 12 1941. Mathy, E.L. Why Continue to Advertise When We are Sold Out? Forbes, Aug. 1. 1941. Reiss, Joseph. Industrial Advertisers Bid for Business in a Sellers' Market. Sales Management, May 1. 1941. Swan, Carroll J. Graybar, Oversold, Advertises to Guard Post-War Good-Will. Printers' Ink, Nov. 14. Circa 1942. Unattributed. It's a Favorable Wind...Sail With It! 1942. Unattributed. There's Still Plenty to Say. Advertising Age, Mar. 2. 1942. Gibney, Raymond G. Nothing to Sell, Much to Advertise: Alcoa's '42 View. Text of newspaper campaign undertaken by the Fuller, Smith and Ross agency. 1943. Cloyes, Corrie, compiler. Advertising and Its Role in War and Peace. U.S. Department of Commerce Bureau of Foreign and Domestic Commerce publucation. 1946. AAAA Special Committee on Advertiser Relations. Comments on the Value of Advertising in Times of Shortages. 1950. Teeter, Carl. Why Advertise During Wartime Shortages. AAAA Pacific Council, Oct. 10. 1950. Unattributed. A Product is Never Oversold--It's Merely Underproduced. Printers' Ink, Aug. 18. 1950. Unattributed. Advertiser's Guide to a Sellers' Market. Printers' Ink, Sept. 8. 1950. Unattributed. Advice to Advertisers. Tide, Sept. 8. 1950. Unattributed. All Sold Out? What Can Your Ads Say? Source unknown, Dec. 1. 1950. Unattributed. Are You Oversold? 20 Reasons Why Your Advertising Should Continue. Advertising Age, Sept. 4. 1950. Unattributed. How Ads Helped Business Deal with War Perils. Advertising Age, Aug. 28. 1950. Unattributed. Minutes of Meeting on Grey Advertising Policy for Clients Faced with Shortages. Grey Matter, Aug. 30. 1951. Helbig, Raymond C. The Power of Industrial Advertising as a Tool of Defense. Remarks given at NIAA meeting, The Pentagon, Feb. 15. 1951. Hopper, Schuyler. The Power of Industrial Advertising as a Tool of Defense. Remarks given at NIAA meeting, The Pentagon, Feb. 15. 1951. Johnson, Arno. Marketing in a Defense Economy. J. Walter Thompson Company report. 1951. Lang, C.H. How Hard Must We Sell When Demand Gets Ahead of Supply? Industrial Marketing, Jan. 1951. Leland, Henry W. The Power of Industrial Advertising as a Tool of Defense. Remarks given at NIAA meeting, The Pentagon, Feb. 15. 1951. Luna, E.F. The Power of Industrial Advertising as a Tool of Defense. Remarks given at NIAA meeting, The Pentagon, Feb. 15. 1951. Reed, Russel A. The Power of Industrial Advertising as a Tool of Defense. Remarks given at NIAA meeting, The Pentagon, Feb. 15. 1951. Salisbury, Philip. 227 Reasons for Continued Selling--Even Though There's Nothing to Sell. Sales Management, Jan. 1. 1951. Simmons, H.H. The Power of Industrial Advertising as a Tool of Defense. Remarks given at NIAA meeting, The Pentagon, Feb. 15. 1951. Tofte, Arthur R, The Power of Industrial Advertising as a Tool of Defense. Remarks given at NIAA meeting, The Pentagon, Feb. 15. 1951. Unattributed. Gamble Stresses Role of Advertising in Mobilized Economy. AAAA press release, Jan. 19. 1952. Why Advertise When You're in a Sellers' Market? Sales Management, July 15. 1958. Unattributed. Advertising Has Important Role in a Recession Economy. Advertising Agency Magazine, Mar. 28. 1958. Unattributed. Advertising in Recession Periods--A New Yardstick. Printers' Ink Special Report, Aug. 29. 1958. Unattributed. How Does Advertising Affect Sales and Company Growth in Recession and Boom? Printers' Ink Special Report, Aug. 29. 1958. Unattributed. Who's Beating the Recession? Sales Management, June 6. 1960. Unattributed. How to Beat a Recession Industrial Marketing, Dec. 1961. Kaselow, Joseph. Lever Does Something About the Recession. N.Y. Herald Tribune, Mar. 30. 1961. Unattributed. The Cans and Cannots: What to Expect from Ads During an Economic Recession. Broadcasting, May 8. 1961. Unattributed. Moral: Don't Cut Ad Budgets When the Recession Knocks. Sales Management, Mar. 17. 1962. Joyce, Walter. How to Advertise Out of a Recession. Printers' Ink, Nov. 2. 1965. Ramond, Charles K. Must Advertising Communicate to Sell? Harvard Business Review, Sept.-Oct. 1970. Dougherty, Philip H. Advertising: SSC&B Marks Its 25th Year. New York Times, July 24. 1970. Unattributed. Study Shows Profits Hurt By Ad Cuts During Recessions. Southern Advertising, Dec. Circa 1970. Unattributed. What About a Recession? A&SP Staff Roundup. 1971. Sawyer, Howard G. Sawyer: On Comparing Media; Advertising in Recessions. Industrial Marketing, Apr. 1971. Unattributed. Recession Doesn't Cool Zeal of Top 100 Spot TV Advertisers. Advertising Age, May 10. 1973. Cohan, George S. The New Role of Advertising in a Period of Shortage. Industrial Marketing, Nov. 1973. Weiss, E.B. Advertising to Feel Energy Pinch for 15 Years. Advertising Age, July. 1973. Unattributed. Energy Rationing May Limit Ads. New York Times, Nov. 15. 1973. Unattributed. Managing in a Shortage Economy. Business Week, Nov. 10. 1973. Unattributed. New Markets Open with Energy Crisis. Industrial Marketing, Sept. 1974. Elliott, John Jr. The Advertising Business in an Upset Econcomy. Speech delivered at William D. Witter, Inc. Second Annual Consumer Conference, Jan. 30. 1974. Meyer, Edward H. Advertising: New Role in Unabundant Economy. Grey Matter, Feb. 1974. Sawyer, Howard G. Lack of Shortage Ads Likely Means Industry Doesn't See Advertising As Communications Tool. Industrial Marketing, Feb. 1974. Sawyer, Howard G. Up-Coming Era of Opportunity Open to Aggressive Advertisers. Industrial Marketing, Jan. 1974. Unattributed. Advertising in a Period of Shortage Should Help Markets Solve Problems. Industrial Marketing, Feb. 1975. Colarossi, Benjamin, and Baar, James A., Ten Ways to Help Your Company Boost Inflation and Recession. Advertising Age, Mar. 17. 1975. Lamson, John. It Pays to Advertise--Especially During a Period of Recession. Media Decisions, May. 1975. Lazarus, George. It Really Pays to Advertise in Slump. Chicago Tribune, Mar. 5. 1975. Mathews, Carol. No Recession--Ad-Wise. New York Post, May 13. 1975. O'Dwyer, James. The Atmosphere for Advertising in a No-Growth Economy. Madison Avenue Magazine, Apr. 1975. Richmond, Eugene L. Advertising During a Period of Chaotic Uncertainty. Presented at the A.N.A. Advertising Financial Management Workshop, May 18-21. 1975. Spielvogel, Carl. The Opportunity for Business in a Recession Economy. Speech delivered to Los Angeles Ad Club, Jan. 22. 1975. Unattributed. 12 Simple Truths About Selling in a Recession. McGraw Hill Publications. Undated. Unattributed. 15 Reasons to Continue Advertising When You're Backordered. American Business Press, Inc.