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Guide to the American Association of Advertising Agencies Records, 1918-1998

Abstract

The American Association of Advertising Agencies, founded in 1917, is the primary advertising industry trade organization.

The American Association of Advertising Agencies (AAAA) Records span the years 1918-1998 and include correspondence, annual corporate and stockholder reports for member agencies, meeting minutes and speeches, biographical summaries, a subject file, and videotapes that document selected activities and functions of the organization. The collection has been compiled from a number of accessions received over time, and so does not represent a comprehensive archive of the AAAA. Certain aspects of AAAA activities, however, are well represented, including a set of card files that document the professional careers of AAAA members over a 50-year period, and subject files that focus on Federal Trade Commission (FTC), Federal Communications Commission (FCC) and the Food and Drug Administration (FDA) investigations into complaints lodged against advertisers and advertising claims produced in a variety of media, with a particular emphasis on the ways that products were advertised during and in conjunction with children's television programming. Other topics touched on include advertising self-regulation, antitrust issues, advertising laws, and deceptive and ethical practices in marketing and advertising.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
American Association of Advertising Agencies
Title
American Association of Advertising Agencies records 1918-1998
Language of Material
English
Extent
45 Linear Feet, 67,000 Items
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

The American Association of Advertising Agencies (AAAA) Records spans the years 1918-1998 and includes correspondence, annual corporate and stockholder reports for member agencies, meeting minutes and speeches, biographical summaries, a subject file, and videotapes that document selected activities and functions of the organization. The collection has been compiled from a number of accessions received over time, and so does not represent a comprehensive archive of the AAAA. Certain aspects of AAAA activities, however, are well represented, including the card files that document the professional careers of AAAA members over a 50-year period, and subject files that focus on Federal Trade Commission (FTC), Federal Communications Commission (FCC) and the Food and Drug Administration (FDA) investigations into complaints lodged against advertisers and advertising claims produced in a variety of media, with a particular emphasis on the ways that products were advertised during and in conjunction with children's television programming. Other topics touched on include advertising self-regulation, antitrust issues, advertising laws, and deceptive and ethical practices in marketing and advertising.

The collection is arranged into four series: Administrative Files, Member Card Files,Vertical Files, and Audiovisual Materials. The Administrative Files Series includes correspondence, member corporate annual and stockholder reports, printed materials, meeting minutes and speeches, and memorabilia. The Member Card Files Series contains approximately 46,000 index cards that briefly document the employment histories of individual members roughly between the years 1920 and 1969. The Vertical Files Series consists of an alphabetical subject file primarily focused on FTC, FCC, and FDA hearings on complaints against advertisers as well as documents and testimonies relating to advertising to children. Also included is a compiled set of writings on advertising during times of recession and war. The Audiovisual Materials Series consists primarily of taped interviews with David Ogilvy and William Bernbach. Original videotapes are closed to patron use. Use copies are currently available for some items. Technical Services staff may need to produce use copies before contents can be accessed. Please contact Research Services staff before coming to use the collection.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is restricted.

Original audiovisual materials are closed to patron use. Use copies are available for some items. Technical Services staff may need to produce use copies before contents can be accessed.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Includes correspondence, reports and other printed materials, meeting minutes and speeches, member agency annual and stockholder reports, and memorabilia. Arranged alphabetically.

Advertising awards, 1923-1966
(3 folders)
Box AF1
Agency-client relations, 1972-1976
(1-6 of 9 folders)
Box AF1
Agency-client relations (continued), 1972-1976
(7-9 of 9 folders)
Box AF2
Advertising Industry, 1958
Box AF2
ANA-AAAA Interchange for Objectionable Advertising, 1963-1966
Box AF2
Newsletters, 1964-1978
Box AF2
Pamphlets, 1982-1998
Box AF2
International Advertising Convention (London), 1924
(3 folders)
Box AF2
Minutes, 1918-1924
(3 folders)
Box AF2
Morning Session Report, 1923
(3 folders)
Box AF3
Papers from the annual meeting, 1976
Box AF3
Reports, 1923
(3 folders)
Box AF3
Speeches (Philadelphia, Washington D.C.), 1926
Box AF3
Member agency annual reports, 1981-1984
(7 folders)
Box AF4
Member agency annual reports (continued), 1985-1993
(7 folders)
Box AF5
Member agency stock reports, 1987-1992
(1-10 of 18 folders)
Box AF6
Member agency stock reports (continued), 1990-1992
(11-18 of 18 folders)
Box AF7
Mrs. Mary O'Shaughnessy's Berlin Kongress pin, 1924
Box AF7
Mrs. Mary O'Shaughnessy's London visit memorabilia, 1924
Box AF7
Memoranda and articles by John O'Toole, 1968-1985
(2 folders)
Box AF7
Video use copies for OR1, OR3. Created: 2007. Format: DVD.
Box AF7

Consists of index cards for member agency employees. A typical card lists the agency name(s) and the position(s) a specific individual held, and the date each position began. Arranged alphabetically by last name.

Aalgard--Anwyl
Box CF1
Apatow--Barons
Box CF2
Barr--Bilinsky
Box CF3
Bilker--Brazeau
Box CF4
Breakey--Bury
Box CF5
Busby--Chandler
Box CF6
Chandor--Connolly
Box CF7
Conover--Dampsey
Box CF8
Dana-Dixon
Box CF9
Doak--Egri
Box CF10
Ehler-Fewsmith
Box CF11
Fiandt--Frizzell
Box CF12
Froelich--Gneier
Box CF13
Goad--Grzybowski
Box CF14
Guarch--Hart
Box CF15
Harte--Hill
Box CF16
Hilliard--Humenick
Box CF17
Humm--Jondreau
Box CF18
Jones--Ketchum
Box CF19
Ketner--Lamont
Box CF20
LaMontagne--Limerick
Box CF21
Linabury--Maddux
Box CF22
Madeira--McCoy
Box CF23
McCracken--Metzger
Box CF24
Meulendyke--Morvay
Box CF25
Moscato--Nonne
Box CF26
Noonan--Paryzek
Box CF27
Pas--Postna
Box CF28
Pote--Rettker
Box CF29
Reuben--Ross
Box CF30
Rosse--Schmidt
Box CF31
Schmidtke--Sholle
Box CF32
Sholty--Staley
Box CF33
Stalk--Svoboda
Box CF34
Swackhamer--Towery
Box CF35
Towle--Wadsworth
Box CF36
Waechter--Welge
Box CF37
Wellenkamp--Wilson-Lawrence
Box CF38
Wilt--Zylkowski
Box CF39

Consists of subject files primarily of printed materials. The bulk of materials represent activities relating to children's television advertising, complaints lodged with the Federal Trade Commission, and efforts at advertising industry self-regulation. Arranged alphabetically by topic.

Advertising in times of recession/war, 1939-1976 and undated

A chronological listing of titles appears at the end of the Detailed Description.

(7 folders)
Box VF1
Bass-Telser
(8 folders)
Box VF2
Turner-Z
(3 folders)
Box VF3
Automotive
Box VF3
Media
Box VF3
Oil
Box VF3
Telephone utilities
(3 folders)
Box VF3
Quality Brands Associates of America, 1959-1964
Box VF3
A-Brumbaugh
(6 folders)
Box VF4
Burn-Ferguson
(11 folders)
Box VF5
Fernandez-Lyle
(10 folders)
Box VF6
Mansfield-Scharr
(9 folders)
Box VF7
Shantz-Yankelovich
(7 folders)
Box VF8
Atkin-Nielsen
(11 folders)
Box VF9
Sharusa-Wartella
(8 folders)
Box VF10
1970-1977
(11 folders)
Box VF11
1978-1979
(7 folders)
Box VF12
1980-1991
(11 folders)
Box VF13
Inserts and pamphlets, 1974-1993
(4 folders)
Box VF13
Evidence and comments, 1970-1981
(6 folders)
Box VF14
House of Representatives hearings, 1975
Box VF14
Media reports, 1979
Box VF14
Modern advertising practices, 1971
Box VF15
Summaries, 1979
(6 folders)
Box VF15
Testimony, 1970-1981
(6 folders)
Box VF16
ANA v. FTC, 1979
(2 folders)
Box VF16
FCC-ACT petition, 1978
(1-2 of 3 folders)
Box VF16
FCC-ACT petition (continued), 1978
(3 of 3 folders)
Box VF17
FCC-Council on Children, 1975
Box VF17
FTC Orders re: 43 Fed. Reg 17967, 1978
Box VF17
FCC proposed children's television regulations, 1979-1980
Box VF17
FTC staff reports, 1978-1981
(3 folders)
Box VF17
Network inquiries, 1977-1981
Box VF17
Oversight hearings, 1975
Box VF17
General, 1960-1975
(3 folders)
Box VF17
Injunctive powers, 1958-1983
(2 folders)
Box VF18
AAMCO Transmissions
Box VF18
Acne treatments
Box VF18
Advertised specials
Box VF18
Aero Wax
Box VF18
Air conditioning
Box VF18
Alcoa
Box VF18
American Dairy Association
Box VF18
American Home Products
(2 folders)
Box VF18
American Models Service
Box VF18
American Tobacco Company
Box VF18
Amstar Corp.
Box VF18
Argus Inc.
Box VF18
Arrivals LTD
Box VF18
Art instruction schools
Box VF18
Automobile gas mileage
Box VF19
Automobile industry
Box VF19
Baby products
Box VF19
Beatrice Foods
Box VF19
Beneficial Management Co.
Box VF19
Berkey Photo Inc.
Box VF19
Bio-Chemic Research Foundation
Box VF19
Bischop Industries
Box VF19
Bissell
Box VF19
Block Drug
Box VF19
Boise Tire Co.
Box VF19
Borden Inc.
Box VF19
Bridgestone
Box VF19
Bristol-Myers
(2 folders)
Box VF19
Brown and Williamson
Box VF19
Bubble Bath
Box VF19
Bulova Watch Corp.
Box VF19
C&H Sugar
Box VF19
California Milk Board
(2 folders)
Box VF19
Campbell Soup Co.
Box VF20
Career Search Inc.
Box VF20
Carnation
Box VF20
Carter Products Inc.
Box VF20
CenCer Inc
Box VF20
Chemway Corp
Box VF20
Chrysler Motors
Box VF20
Cinderella Finishing School
Box VF20
Cleveland Consumer Reports
Box VF20
Clorox
Box VF20
Coca-Cola Company
Box VF20
Cold remedies
Box VF20
Colgate
(3 folders)
Box VF20
Corporate image project
(2 folders)
Box VF20
Commerce Drug
Box VF20
Commercial Credit Cooperation
Box VF20
Computer Training Schools
Box VF21
Cooga Mooga
Box VF21
Cromwell Collier Macmillian
Box VF21
Crown Central additives
Box VF21
Cumberland Packing
Box VF21
Dentrifrices
Box VF21
Deodorants
Box VF21
Dormeyer
Box VF21
DuPont Corp.
Box VF21
Ecology Corp.
Box VF21
Encyclopedia Britannica
Box VF21
Eggs
Box VF21
ESB Co.
Box VF21
Eversharp
Box VF21
Executive Center Inc.
Box VF21
Fedders Corp.
Box VF21
Firestone Tire
(2 folders)
Box VF21
Ford Motor Co.
Box VF21
Furniture labeling
Box VF21
Furniture manufacturers
Box VF21
GAC Finance
Box VF21
General Foods
Box VF21
Glamorene
Box VF21
Goodyear tires
Box VF21
Grant Co.
Box VF21
Great Atlantic & Pacific Tea Co.
Box VF22
Great Western United Co.
Box VF22
G.R.I Corp.
Box VF22
Grolier Inc.
Box VF22
H&R Block
Box VF22
Habana Cigar Co.
Box VF22
Hearing aid industry
Box VF22
Holiday Universal
Box VF22
Hollywood Credit Clothing
Box VF22
Hudson Pharmuceuticals
Box VF22
Itt Continental Banking (Wonderbread)
(2 folders)
Box VF22
J.C. Penney
Box VF22
Kent cigarettes
Box VF22
Klien Co.
Box VF22
Knox Gelatin
Box VF22
Kodax Corp.
Box VF22
Korvette
Box VF22
Land sales
Box VF22
Lanolin
Box VF22
Lear Siegler
Box VF22
Lever Brothers
Box VF22
Libby-Owens
Box VF22
Longines-Wittnauer
Box VF22
Magazines
Box VF23
Mail order firms
Box VF23
Mars, Inc.
Box VF23
Mattel
Box VF23
MCP Feeds
Box VF23
McDonald's
Box VF23
Matsushita
Box VF23
Mayday Co.
Box VF23
Medi-Hair
Box VF23
Mennen
Box VF23
Merck
Box VF23
Morton Norwich Products
Box VF23
Mouthwash
Box VF23
National Commission on Egg Nutrition
Box VF23
National Dynamics Corp.
Box VF23
New York Jewelry Co.
Box VF23
N.Y. Research Corp.
Box VF23
Ocean Spray juice
Box VF23
Pain relievers
Box VF23
Pesticides
Box VF23
Pet food
Box VF23
Philip Morris
Box VF23
Pfizer
Box VF23
Pay-Less Drug Stores
Box VF23
Plastics
Box VF23
Plough Inc.
Box VF24
Policy planning protocol
Box VF24
PoPeil Bros.
Box VF24
Porter & Pietsch
Box VF24
Proctor & Gamble
(2 folders)
Box VF24
Proof of advertising
Box VF24
Protein supplements
Box VF24
Razors
Box VF24
Rescinded complaints
Box VF24
Ratke
Box VF24
Readers Digest
Box VF24
R.J. Reynolds
Box VF24
Revere Chemical Corp.
Box VF24
Revco Discount Drugs
Box VF25
Rhodes Pharmacal
Box VF25
St. Regis Paper Co.
Box VF25
S.A.M.E
Box VF25
Sears
Box VF25
Shampoo
Box VF25
Sharp Electronic Corp.
Box VF25
Irma Shorell
Box VF25
Simon & Shuster
Box VF25
Skil-Weave
Box VF25
Soap and detergent
Box VF25
S.O.U.P.
Box VF25
Sperry-Hutchinson
Box VF25
Spiesel Inc.
Box VF25
Standard Brands
Box VF25
Standard Oil
(2 folders)
Box VF25
Sterling Drugs
Box VF25
STP oil treatments
Box VF25
Strickland Co.
Box VF26
Sugar Association
Box VF26
Sun Oil Co.
Box VF26
Swift and Co.
Box VF26
Swimming pools
Box VF26
Television sets
Box VF26
Telex hearing aids
Box VF26
Tires
Box VF26
Tommorow's Heritage
Box VF26
Topper Corp.
Box VF26
Toshiba America
Box VF26
Toy manufacturers
Box VF26
T.U.B.E.
Box VF26
Union Carbide Corp.
Box VF26
Use of puffery
Box VF26
Volvo
Box VF26
Vitamin Education Institute
Box VF26
Warner-Lambert Co
Box VF26
Wasem's Inc.
Box VF26
Weiman Co.
Box VF26
Whirlpool Corp.
Box VF26
Williams Co.
Box VF26
Yamaha
Box VF26
Zales
Box VF26
Zonite Products
Box VF26
Summaries, 1977 Mar.-Apr.
Box VF27
Testimony, 1977 Feb. 26-Apr. 1
(1-6 of 9 folders)
Box VF27
Testimony, 1977 Feb. 26-Apr. 1 (continued)
(7-9 of 9 folders)
Box VF28
Chicago, 1976
Box VF28
Dallas, 1976
Box VF28
Petitions, 1975
Box VF28
San Francisco, 1976
Box VF28
Washington, D.C., 1976
Box VF28
General, 1971
(3 folders)
Box VF28 (contiued)
Abrams, George
Box VF29
Achenbaum, Allen
Box VF29
Adams, Whitney
Box VF29
Arnold, Maxwell
Box VF29
Banks, Seymour
Box VF29
Barcus, Earle
Box VF29
Bauer, Raymond
Box VF29
Bell, Howard
Box VF29
Bluestone, Stephen
Box VF29
Braren, Warren
Box VF29
Brazelton, T. Berry
Box VF29
Buzzell, Robert
Box VF29
Campbell-Ewald Company
Box VF29
Capitman, William
Box VF29
Cash, Norman
Box VF29
Choate, Robert
Box VF29
Claggett, William
Box VF29
Condry, John
Box VF29
Cook, C.W.
Box VF29
Cousins, Norman
Box VF29
Crichton, John
Box VF29
Cummings, Barton
Box VF29
Daly, John
Box VF29
David, Miles
Box VF29
DeLay, Robert
Box VF29
Demsetz, Harold
Box VF29
Dennison, David
Box VF29
Dichter,Ernest
Box VF29
Dillon, Thomas
Box VF29
Dingell, John
Box VF29
Engel, James
Box VF29
Ennis, F. Beaven
Box VF29
Frey, Lou
Box VF29
Galdston, Richard
Box VF29
Gavitt, Frank
Box VF29
Gilbert, Frederick
Box VF29
Gray, Elisha
Box VF29
Green, Federick
Box VF29
Greyser, Stephen
Box VF29
Haggerty, Edward
Box VF29
Hardin, David K.
Box VF29
Heiskell, Andrew
Box VF29
Helitzer, Melvin
Box VF29
Horner, Vivian
Box VF29
Kelly, Stephen
Box VF29
Kendall, Donald
Box VF29
Kirkpatrick, Miles
Box VF29
Krugman, Herbert
Box VF29
Lehmann, Donald R.
Box VF29
Light, Larry
Box VF29
Loevinger, Lee
Box VF29
Maneloveg, Herbert
Box VF29
Mayans, Frank
Box VF29
Miller, Donald
Box VF29
Morrison, Bruce
Box VF30
Neff, Jeanette
Box VF30
Overholser, Charles
Box VF30
O'Toole, John
Box VF30
Perlmutter, Milton
Box VF30
Reyes, Domingo
Box VF30
Sarson, Evelyn
Box VF30
Schwartz, Phillip
Box VF30
Seaman, Alfred J.
Box VF30
Sharp, William
Box VF30
Shepherd, William
Box VF30
Skinner, Lloyd E.
Box VF30
Tannenbeum, Stanley
Box VF30
Television Bureau of Advertising
Box VF30
Thiele, Edward
Box VF30
Thurm, Samuel
Box VF30
Tibbetts, Hubert
Box VF30
Vladimir, Andrew
Box VF30
Wackman, Daniel B.
Box VF30
Ward, Scott
Box VF30
Webber, Gordon
Box VF30
Weil, Gilbert
Box VF30
Transcripts, 1971 Oct-Nov.
(1-5 of 11 folders)
Box VF30
Transcripts, 1971 Oct-Nov. (continued)
(6-11 of 11 folders)
Box VF31
Act
Box VF31
Advertising techniques
Box VF31
Air conditioning
Box VF32
Antacid labeling
Box VF32
Care labeling rule
Box VF32
Codification
Box VF32
Drugs-OTC
(6 folders)
Box VF32
Food
(1 of 8 folders)
Box VF32
Food (continued)
(2-8 of 8 folders)
Box VF33
Funeral service industry
Box VF33
Health spas
Box VF34
Hearing aids
Box VF34
Mail order merchandise
Box VF34
Mobile homes
Box VF34
Negative option plans
Box VF34
Opthalmic goods and services
Box VF34
Preservation of consumer claim
Box VF34
Standards and certification
Box VF34
Used cars
Box VF34
Vocational and home study schools
Box VF34
General, 1970-1981
(2 folders)
Box VF34
Analgesics, 1975-1980
Box VF34
Antacids, 1972-1978
Box VF35
Anti-perspirants, 1976-1978
Box VF35
Contraceptives and vaginal products, 1975-1978
Box VF35
Cough/cold remedies, 1972-1976
Box VF35
Dentrifrices, 1975-1978
Box VF35
Ethical drugs, 1975-1978
Box VF35
Hemorrhoidal drugs, 1975-1978
Box VF35
Laxatives, 1975-1978
Box VF35
Opthalmic drugs, 1975-1979
Box VF35
Oral cavity drugs, 1975-1978
Box VF35
Sedatives, 1975-1979
Box VF35
Vitamins, 1973-1979
Box VF35
Reviews, 1971-1979
Box VF35
Hexachlorophene, 1972-1977
Box VF35
Mouthwash/gargle, 1970-1971
Box VF35
Nutritional claims, 1970-1990
Box VF35
Orange juice, 1971-1972
Box VF35
1959-1972
(8 folders; 5 folders moved to Oversized Box VF39)
Box VF35
1973-1979
(9 folders)
Box VF36
1980-1984
(6 folders)
Box VF37
Rights of Publishers to Refuse/Accept Advertising, 1927-1958 and undated
Box VF37
NAB (National Association of Broadcasters) codes, 1939
Box VF37
NAB radio codes, 1965-1980
(2 folders)
Box VF37
NAB television codes, 1952-1981
(3 folders)
Box VF38
Other pamphlets, 1948, 1974
Box VF38
Large-format political advertisements, 1966-1968

[Includes advertisements for the Humphrey-Muskie, Nixon-Agnew, Eugene McCarthy and Nelson Rockefeller presidential campaigns.]

(5 folders)
Box VF39

Restrictions on access: Originals closed to patron use. Use copies are currently available for some items. Technical Services staff may need to produce use copies before contents can be accessed. Please contact Research Services staff before coming to use the collection.

OR1. Conversation about Advertising with Bill Bernbach, 1977. Format: 2 in. video. Use copy available in collection.
Box AV1
OR2. Conversations with David Ogilvy, 1977. Format: 2 in. video.
Box AV2
OR3. Conversations with William Bernbach, 1977. Format: 2 in. video. Use copy available in collection.
Box AV3
OR4. Gallup Interview, 1978. Format: 2 in. video.
Box AV4
OR5. David Ogilvy interview, quad dub film transfer, 1977. Format: 2 in. video.
Box AV5
OR6. David Ogilvy interview, tape 2, 1977. Format: 2 in. video.
Box AV5
OR7. David Ogilvy interview, tape 3, 1977. Format: 2 in. video.
Box AV5
OR8. Advertising Council: Finding Solutions. Undated. trt: 24:35. Format: Umatic.
Box AV6
OR9. Many Faces of Marketing: Part 2, Florence Skelly. Dub 1984 June. trt: 45:00. Format: Umatic.
Box AV6
OR10. More Creative the Ad, the Harder It Works. Part 1. Undated. trt: 35:00. Format: Umatic.
Box AV6
OR11. More Creative the Ad, the Harder It Works. Part 2. Undated. trt: 25:00. Format: Umatic.
Box AV6
OR12. More Creative the Ad, the Harder It Works. Part 3. Undated. trt: 25:00. Format: Umatic.
Box AV6
OR13. More Creative the Ad, the Harder It Works. Part 4. Undated. trt: 25:00. Format: Umatic.
Box AV6
OR14. Self-Regulation. 1984 Apr. trt: unknown. Format: Umatic.
Box AV6
Production masters for OR1, OR3. Created: 2007. Format: Betacam.
Box AV7

Historical Note

DateEvent(s)
1900American Advertising Agents' Association
1911Association of New York Advertising Agents; William H. Johns (George Batten Company and founder of Audit Bureau of Circulations), Chairman
1912-1916Regional advertising associations
1916Affiliated Association of Advertising Agencies
1917American Association of Advertising Agencies (AAAA) formed with 111 charter members and 5 regional councils (New York, Boston, Philadelphia, Chicago, Southern)
AAAA instrumental in formation of the Division of Advertising, Committee of Public Information, to support the war effort through recruiting, liberty bond, and Red Cross promotion
1917-1919William H. Johns, President (position later renamed Chairman)
1917-1927James O'Shaughnessy, Executive Secretary (position later renamed President)
1918Agency Service Standards adopted
Media Rate Card established to publish and standardize member advertising rates
1919-1928Advertising Agencies Corporation formed to support the war effort and other public service programs
1920Standard order blanks, copyright protected forms to document member advertising services
1921Uniform 15% commission rate; eventually adopted as an industry standard
1924AAAA Standards of Practice
1926U.S. President Calvin Coolidge delivered keynote address at the 10th Annual Meeting
1928-1943John Benson, AAAA President
1931Creative Code adopted to regulate advertising content
1936AAAA and Association of National Advertisers (ANA) jointly form the Advertising Research Foundation to foster advertising-related market research
1942War Advertising Council
1944-1961Frederic R. Gamble, AAAA President
1945Committee to Address Objectionable Advertising
1946AAAA Interchange of Opinion, a forum where members could register complaints of objectionable advertising
1960AAAA and ANA joint Committee for the Improvement of Advertising Content, aimed at industry self-regulation
1962-1977John Crichton, AAAA President
1967AAAA Educational Foundation, to foster advertising-related research at the university level
1971National Advertising Review Board
1973Multicultural Advertising Internship Program (MAIP), to encourage minority entry into the advertising profession
1978William R. Hesse, AAAA President
1979-1988Leonard S. Matthews, AAAA President
1983AAAA Educational Foundation and Educational Foundation of the American Advertising Foundation merge to form Advertising Educational Foundation
1986Media Advertising Partnership for a Drug-Free America
1989-1993John E. O'Toole, AAAA President
1994-PresentO. Burtch Drake, AAAA President
Circa 1995AAAA and ANA jointly form Coalition for Advertising Supported Information and Entertainment (CASIE) to address issues relating to interactive media and internet advertising, including online privacy

Historical timeline compiled from Marsha Appel, "American Association of Advertising Agencies," in Advertising Age Encyclopedia of Advertising (N.Y.: Fitzroy Dearborn, 2003) and other sources.

Subject Headings

Related Material

Related Material

Related materials within the Hartman Center collections include the Outdoor Advertising Association of America (OAAA) Archives, the Bates Worldwide Inc. Records, the J. Walter Thompson Co. Advertising Vertical File, the J. Walter Thompson Co. Information Center Records and the McGraw-Hill Marketing Information Center Records. For materials pertaining to advertising during wartime, see also the War Effort Mobilization Campaigns Poster Collection, the J. Walter Thompson Co. World War II Advertising Collection, the Advertising Council Records, the Charles W. Hoyt Company Records, the R.C. Maxwell Co. Records, the Strobridge Lithographing Company Advertisements, the Howard Scott Papers, and the J. Walter Thompson Co. Publications Collection. For materials relating to television advertising, see also the J. Walter Thompson Co. John Devine Papers, and the D'arcy Masius Benton & Bowles Records. For materials relating to advertising and children, see also the J. Walter Thompson Co. Chicago Office Records Non-Proprietary Research Reports.

Preferred Citation

[Identification of item], American Association of Advertising Agencies Records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The American Association of Advertising Agencies Records were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 1995-2002.

Processing Information

Processed by Richard Collier, Arthur Fraas, Caitlin Harding, September 2006

Encoded by Richard Collier

Completed October 2006

Accessions 95-125, 95-131, 96-017, 96-019, 96-043, 96-075, 98-320, 2002-005, and 2006-013 were merged into one collection, described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and our local Style Guide.