Inventory of the Abercrombie & Fitch Quarterly Catalog Collection, 1997-2007
Abstract
Abercrombie and Fitch was founded in 1892 as a sporting goods supplier and expedition outfitter. It currently specializes in upscale sportswear aimed at children and young adults.
The Abercrombie & Fitch Quarterly Catalog Collection consists of a run of lifestyle-oriented clothing catalogs issued between 1997 and 2007. The catalog featured articles on a wide range of youth popular culture and lifestyle topics, along with numerous photographs by Bruce Weber. Articles included advice, music and movie reviews, and profiles and interviews with celebrities and cultural critics such as philosopher Slavoj Žižek. The Creative Director for the catalog series was Sam Shahid, who had previously worked in the in-house advertising agencies for Calvin Klein and Banana Republic. After 2003, the lifestyle content and controversial photography was scaled back to focus more narrowly on seasonal fashion.
Descriptive Summary
- Repository
- David M. Rubenstein Rare Book & Manuscript Library, Duke University
- Creator
- Abercrombie & Fitch Co.
- Title
- Abercrombie & Fitch Quarterly Catalog Collection, 1997-2007
- Language of Material
- English
- Extent
- 3.0 Linear Feet, 34 Items
- Location
- For current information on the location of these materials, please consult the Library's online catalog.
Collection Overview
The Abercrombie & Fitch Quarterly Catalog Collection consists of a run of lifestyle-oriented clothing catalogs issued between 1997 and 2007. The catalog featured articles on a wide range of youth popular culture and lifestyle topics, along with numerous photographs by Bruce Weber. Articles included advice, music and movie reviews, and profiles and interviews with celebrities and cultural critics such as philosopher Slavoj Žižek. The Creative Director for the catalog series was Sam Shahid, who had previously worked in the in-house advertising agencies for Calvin Klein and Banana Republic. After 2003, the lifestyle content and controversial photography was scaled back to focus more narrowly on seasonal fashion.
The collection is arranged chronologically by issue
Administrative Information
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Access Restrictions
Collection is open for research.
However, collection may contain materials to which the Acknowledgment of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.
Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.
Please contact Research Services staff before visiting the Rubenstein Library to use this collection.
Use Restrictions
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
Contents of the Collection
Quarterly Catalogs, 1997-2007
Historical Note
Abercrombie & Fitch Historical Timeline
Chronology List
| Date | Event(s) |
|---|---|
| 1892 | David T. Abercrombie founded a sporting goods store in his name in New York, N.Y. |
| 1900 | Ezra H. Fitch became partner in the David T. Abercrombie Co. |
| 1904 | Store incorporated as Abercrombie & Fitch |
| 1907 | Abercrombie resigned; Fitch took over management of the store but kept the name |
| 1909 | First mail-order catalogs distributed, in a run of 50,000 |
| 1910 | Sportswear for women introduced |
| 1928 | Fitch retired; James S. Cobb named as President |
| Circa 1929 | Sporting goods company Von Langerke & Detmold (known in Chicago as Von Langerke & Antoine) purchased |
| 1930 | Griffin & Howe, a New York gun shop, purchased |
| 1961 | John H. Ewing named as President |
| 1968 | First warehouse sale conducted |
| 1970 | William Humphries named as President |
| 1976 | Chapter 11 bankruptcy filed |
| 1977 | Abercrombie & Fitch stores closed |
| 1978 | Abercrombie & Fitch name bought by Oshman's Sporting Goods |
| 1979 | Beverly Hills store opened, specializing in sportswear and fitness equipment |
| 1988 | 25 of 27 stores purchased by The Limited, Inc.; focus on apparel |
| 1992 | Marketing shifted focus toward upscale youth |
| 1997 | Abercrombie & Fitch Quarterly catalog debut |
| 1998 | Abercrombie & Fitch spun off as an independent entity |
| 2003 | Abercrombie & Fitch Quarterly catalog ceased publication |
Upon the demise of the Quarterly in 2003, Abercrombie & Fitch continued to issue seasonal catalogs, but the lifestyle content was largely replaced by fashion photography.
Subject Headings
- Weber, Bruce, 1946-
- Žižek, Slavoj--Interviews.
- Abercrombie & Fitch.
- Commercial catalogs.
- Mail-order business.
- Advertising, Direct-mail--United States.
- Advertising and youth--United States--History--20th century.
- Advertising and youth--United States--History--21st century.
- Advertising and youth--United States.
- Advertising--Brand name products.
- Advertising--Clothing and dress.
- Direct marketing.
- Fashion photography.
- Fashion--Social aspects--United States--20th century.
- Fashion--Social aspects--United States--21st century.
- Popular culture--United States.
- Popular culture--United States--20th century.
- Popular culture--United States--21st century.
- Target marketing--United States.
- United States--Social life and customs--20th century.
- United States--Social life and customs--21st century.
- Mail order catalogs.
- Trade catalogs.
- John W. Hartman Center for Sales, Advertising & Marketing History.
Related Material
Additional examples of catalogs and other direct-mail materials may be found in the Sears, Roebuck and Company Catalog Collection; several collections within the J. Walter Thompson Company Archives--the Detroit Office Records, Account File Collection, Ford Collateral Literature, and the Bertram Metter Papers. Materials relating to fashion and apparel advertising may be found in the J. Walter Thompson Company Domestic Advertisements Collection (Benetton, New York Dress Institute); the Bates Worldwide, Inc. Records (Foot Locker, Pacific Sunwear); and the Wells, Rich, Greene, Inc. Records (Warnaco/Warner's). Individually cataloged items may be located by searching the Duke University Libraries online catalog.
Preferred Citation
[Identification of item], Abercrombie & Fitch Quarterly Catalog Collection, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
Provenance
The Abercrombie & Fitch Quarterly Catalog Collection were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift from John Taormina in 2008.
Processing Information
Processed by Richard Collier, January 2008
Encoded by Richard Collier, January 2008
Accession 2008-0005 is described in this finding aid.
Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and our local Style Guide.
This finding aid is NCEAD compliant.
