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Guide to the Alvin A. Achenbaum Papers, 1948-2011 and undated

Abstract

Market researcher and advertising executive who worked at several agencies; partner in a consulting practice under several names; lecturer and author of marketing textbooks.

The Alvin A. Achenbaum Papers span the years 1948-2011 and document Achenbaum's career in advertising (with Grey Advertising, J. Walter Thompson and Backer Spielvogel Bates agencies) and marketing consulting (as a partner in Alvin Achenbaum Associates, Canter Achenbaum Heekin, and Achenbaum Bogda Associates). Collection includes writings and speeches, correspondence, photographs, research reports and related materials. Clients represented include 7-Eleven, American Red Cross, AT&T, Block Drug, Bristol-Myers, Campbell Soup, Chrysler, Dairy Queen, Dentsu, Franklin Mint, General Foods, GTE, Hallmark, Honda, Integrity Music, Kayser-Roth, Kia, K-Mart, Miller Brewing, MTA, Nationwide, Nestlé, Nissan/Datsun, PCA, Pfizer, Philip Morris, Quaker Oats, Revlon, Ryerson Tull, Seagram, Toyota, U.S. Dept. of Defense, and Warner-Lambert. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
Achenbaum, Alvin A.
Title
Alvin A. Achenbaum papers, 1948-2011 and undated
Language of Material
English
Extent
117.0 Linear Feet, 80,000 Items
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

The Alvin A. Achenbaum Papers span the years 1948-2011 and document Achenbaum's career in advertising (with Grey Advertising, J. Walter Thompson and Backer Spielvogel Bates agencies) and marketing consulting (as a partner in Alvin Achenbaum Associates, Canter Achenbaum Heekin, and Achenbaum Bogda Associates). Collection includes writings and speeches, correspondence, photographs, research reports and related materials. Clients represented include 7-Eleven, American Red Cross, AT&T, Block Drug, Bristol-Myers, Campbell Soup, Chrysler, Dairy Queen, Dentsu, Franklin Mint, General Foods, GTE, Hallmark, Honda, Integrity Music, Kayser-Roth, Kia, K-Mart, Miller Brewing, MTA, Nationwide, Nestlé, Nissan/Datsun, PCA, Pfizer, Philip Morris, Quaker Oats, Revlon, Ryerson Tull, Seagram, Toyota, U.S. Dept. of Defense, and Warner-Lambert.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

In addition, original audiovisual materials are closed to patron use. Research Services staff need to produce use copies before contents can be accessed.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Achenbaum caricatures, undated
Box 1
Advertising expenditures, 1990-1996
Box 1
Advertising for Democrats, 2006
Box 1
Agency compensation, 1975-1989
(2 folders)
Box 1
AMA conference, 1974
Box 1
Brand equity measurement, undated
Box 1
Brand management, 1987
Box 1
Clinton campaign strategy, 1992
Box 1
Congressional communication proposal, 2004-2006
Box 1
Compensation data, 1980-2000
(2 folders)
Box 1
Creative advertising, 2008
Box 2
Curriculum vitae, 2005 and undated
Box 2
Democratic campaigns, 2004
Box 2
Distance learning, 2005
Box 2
DVD production, undated
Box 2
Environmental Solutions Worldwide, 2007-2009
Box 2
FTC presentations, 1967-1971
Box 2
Glamour Shots (Brightstar Studios), 1992-1993
(2 folders)
Box 2
GSU Roundtable, 1991-1996
Box 2
Karlen Advertising, 1997
Box 2
Ken Bartlett correspondence, 2005
Box 2
Larry Killingsworth correspondence, 2006
Box 3
Letters regarding Advertising Age article, 1988-1989
Box 3
Lipton speech on branding (J. Stewart), 1986
Box 3
Marianne Gille-Lee correspondence, 2008
Box 3
Market forces, 1990
(2 folders)
Box 3
Market structure and Nestlé, 1987-1988
Box 3
Market testing, 1981-1983
Box 3
Medical concept, 2003-2004
Box 3
Miscellaneous materials on market planning, 1957-1973
Box 3
NCTE talk on government and advertising, double speak, 1971
Box 3
Nestlé Management Communications Conference, 1990
Box 3
Nestlé Project Aurora, 1987
Box 3
New product development, undated
Box 3
New product seminar, 1972
Box 3
Notes on a marketing newsletter, 1988 and undated
Box 3
Notes on Russia trip (includes David Kidwell journal), 1992
Box 3
Oligopoly chart, undated
Box 4
Other countries' educational programs, 2004
Box 4
Photographs, undated
(2 folders)
Box 4
POPAI Marketplace, Chicago, 1988
Box 4
Popcorn Model correspondence, 2005
Box 4
Pricing, 1988-2004
Box 4
Questions and answers on job switch, 1989
Box 4
Requests for position papers, undated
Box 4
Research data, 1989
Box 4
Russia trip, 1992
Box 4
Sales data on automobiles, 1975-1985
Box 4
Spielvogel/Democratic advertising, 2004
Box 4
Statements by heads of companies about brands, undated
Box 4
Strategic Communication Program for Democrats to Regain Control of Both Houses of Congress in 2006, 2006
(1 of 2 folders)
Box 4
Strategic Communication Program for Democrats to Regain Control of Both Houses of Congress in 2006, 2006
(2 of 2 folders)
Box 5
Top-50 appliance store volume, 1989
Box 5
Total Marketing System, undated
Box 5
Vittorini-Stanton correspondence, 1977
Box 5
Walmart Frame Company, 2005-2006
Box 5
ANA Media Workshop, 1988
Box 5
Art and Craft of Marketing Sciences, 2006
Box 5
Branding, 1990
Box 5
Breakthrough Thinking and Implementation in Marketing Research, 2004
Box 5
Future of Marketing Research from a Historical Perspective, 2003
Box 5
How Can Marketing Research Adopt in the New Age to Benefit Top Management?, 2000
Box 5
How Can Marketing Research Do a Better Job of Predicting and Impacting the Future?, 1994
Box 5
How to Enhance Value of Marketing Research, 19969
Box 5
Increasing the Current and Future Role of Marketing Research, 2002
Box 6
Marketing Research, 2008
Box 6
Marketing Research and Corporate Profitability, 1993
Box 6
Marketing Research in the New Millennium, 1996
Box 6
Measuring Attitude Change/Product Testing, 1976-1977
Box 6
Miscellaneous materials, 1998-2004
Box 6
New Approaches in Marketing Research, 1992
Box 6
Old, New, and New Again, 2007
Box 6
Opportunities in the New Millennium, 1999
Box 6
Revolutionary Research for a Revolutionary Age, 2001
Box 6
Surviving and Thriving in the New Economic Environment, 2009
Box 6
Your Part in an AMA Workshop Seminar, undated
Box 6
Appointment Books, 1989-2011
Box 7-8
Contact files, undated
Box 9
AAAA--The Value Side of Productivity, 1990
Box 10
A Proposed New Research Program for Campbell's Soup, 1977
Box 10
Achenbaum press, 1975-1992
Box 10
Acura Style, 2004 Summer
Box 10
Ad Day USA, 1975-1977
(2 folders)
Box 10
Advertiser, 1995, 2000
Box 10
Advertising Age, 1988 Feb. 15
Box 10
Advertising Age Creative Workshop brochure, 1988
Box 10
Advertising agency compensation articles, 1986-1993
Box 10
Advertising Agency Compensation: Princip-le Versus Princip-al, 1989
Box 10
Advertising Agency Reputations, 1988
Box 10
Advertising Agency Searches (Sandy Sulcer), 1998
Box 10
Advertising budget articles, 1963-1973
Box 10
Advertising diversification, 1988
Box 10
Advertising expenditures, 2003
Box 10
Advertising frequency research, 1994
Box 10
Advertising, general theory, 1982-1988
Box 11
Advertising, global, 1986-1988
Box 11
Advertising in the United States, 1972
Box 11
Advertising industry, general, 1988-1989
Box 11
Advertising Research at Benton & Bowles, undated
Box 11
Advertising Research Foundation, 1984, 2004
Box 11
Advertising research papers, 1973-1974
Box 11
Advertising Sales Promotion and the Bottom Line (Ogilvy & Mather), 1989
Box 11
Adweek, 1988
Box 11
Adweek Marketing Week, 1987-1988
(2 folders)
Box 11
Adweek Superbrands, 1990-1991
Box 11
Agency, 1999-2001
(3 folders)
Box 11
Agency Compensation A New Approach, 1974
Box 11
Agency family trees, 2006
Box 12
Agency of the Future, undated
Box 12
Agency performance papers, 1976-1980
Box 12
AIM Brands (feature on Heinz), 1991
Box 12
American Marketing Association, undated
Box 12
ANA speech, 1989
Box 12
ANA survey on compensation, 1975
Box 12
ANNY, 1963, 1977
Box 12
Articles about Achenbaum, 1966-1999
(1-4 of 5 folders)
Box 12
Articles about Achenbaum, 1966-1999
(5 of 5 folders)
Box 13
Articles about agencies, 2000-2002
Box 13
Articles about public transportation, 1971-1989
Box 13
Articles on agency selection, 1966-1973
Box 13
Articles on brand equity/brand extension, 1978-1991
Box 13
Articles on media, 1988-2007
Box 13
Articles on test marketing, 1962-1970
Box 13
Attitude valuation studies, 1958-1966
Box 13
Audits and surveys, 1974
Box 14
Bloomingdale's, 2003
Box 14
Brand management, 1993
Box 14
Branding, 1970-2004
Box 14
Bruce Bendinger articles, 1988-2008
Box 14
Causes, 1984-1988
Box 14
CBA Reporter, 1991 Summer
Box 14
Challenging the Definition of Innovation for Consumer Packaged Goods, circa 2005
Box 14
Clients and media, 1986
Box 14
Clinton articles, 2005-2006
Box 14
Clinton campaign, 1989 and undated
Box 14
Comedy Central articles, 1993
Box 14
Camiday Familia, 2004
Box 14
Compete through Service, 2008
Box 14
Continuous Information Systems, 1971
Box 14
Creative media, 2000
Box 14
Creative Research (Niki Kominik et al), 1965
Box 14
Credits, direct marketing issue, 1986
Box 14
Current articles on marketing, 2005
Box 14
Data, 1987-1988
Box 15
Datsun/Nissan clippings, 1977
Box 15
Decision Support Systems for Marketing, 1989
Box 15
Defining Advertising Potentials (Look Magazine), 1962
Box 15
Delaney Report, 2004
Box 15
Destiny of Direct (Howard Draft), 1992
Box 15
Digital industry, 1994-1995
Box 15
Dr. Dean presentation, 2006
Box 15
Economic Growth in the Seventies, 1970
Box 15
Economic Indications, 2003-2009
(2 folders)
Box 15
Economist, 2004 Nov. 20
Box 15
Education at a Glance (OECD), 2007
Box 15
Education Counts (UNESCO), 2007
Box 15
Effective Frequency (ARF), 1982
Box 15
Effective Promotion Strategies (Ambar Rao and Arthur Stern), 1978
Box 16
Ephron on Media, 2006
Box 16
European Lifestyle (Mintel), 1989
Box 16
Explanation of the ANA/AAAA Presentation on Advertising to the FTC, 1971
Box 16
Flops (Christopher Power), 1993
Box 16
Food sales data, 1975-1989
Box 16
Forget the Product Life Cycle Concept (Nariman Dhalla and Sonia Yuspeh), 1976
Box 16
Frozen Food (Mintel), 1989
Box 16
FTC testimony, 1971
(2 folders)
Box 16
Future Brand, undated
Box 16
Future of Retailing (Leo Bogart), 1973
Box 16
Gallup Store Brands vs. National Brands, undated
Box 16
Getting Real about Spending Trends for U.S. Advertising and Marketing, 1989
Box 16
Global Education Digest, 2007
Box 16
Guide for Handbook Contributors, 1964
Box 17
Guide to Cable Programming, 1996-1997
Box 17
Hallmark loyalty promotion, 1999
Box 17
Harper's, 2004 Dec.
Box 17
Hispanic Fact Pack, 2004
Box 17
History of direct advertising (Internet downloads), 2010
Box 17
How Advertising Works (Foote Cone Belding), 1979
Box 17
How Much Advertising is Enough? (Foote Cone Belding), undated
Box 17
How to Create Advertising that Sells (Ogilvy & Mather), undated
Box 17
How to Get More Business than You Thought Possible, 2001
Box 17
How to Introduce New Market Entries (Booz-Allen and Hamilton), 1973
Box 17
How to Involve Procurement in Managing the Advertising Budget (Alan Krinsky), 2004
Box 17
How to Organize for New Products (Samuel Johnson and Conrad Jones), 1957
Box 17
How Word-of-Mouth Advertising Works (Ernest Dichter), 1966
Box 17
In Defense of Price Promotion (Paul Ferris and John Quelch), 1987
Box 17
Incite Management, 2006
Box 17
Innovation in Retailing, 2005
Box 17
Interactive television advertising scenarios, undated
Box 17
Internet definitions, undated
Box 17
Is the Party Over? (Christy Marshall), 1987
Box 17
It's a Broadband Life (Yahoo!), circa 2004
Box 17
Jon Achenbaum feature, 1992
Box 17
Journal of Advertising Research, 1973, 1988
(2 folders)
Box 17
Journal of Marketing, Early Prediction of Market Success for New Grocery Products (Louis Fourt and Joseph Woodlock), 1960
Box 17
J. Walter Thompson--Flippers, 1987
Box 17
KEA Development News, 1983
Box 17
Keith Roberts, History of Business, undated
Box 17
Kraft Food and Family, 2003
Box 17
Kraft Kitchens calendar, 2004
Box 17
K-Mart search articles, 1995
Box 17
Leveraging to Beat the Odds, the New Marketing Mindset (Adrian Slywotzky and Benson Shapiro), 1993
Box 18
Longevity of Accounts in the Advertising Agency Business (AAAA), 1997
Box 18
Magazine Publishers Association seminar series, 1977
Box 18
Management of New Products (Booz-Allen and Hamilton), undated
Box 18
Managing brand equity, 1991 and undated
Box 18
Manhattan, Inc., 1987-1988
(2 folders)
Box 18
Market Intelligence (Mintel), 1983
Box 18
Marketing Audit Comes of Age (Philip Kotler et al), 1977
Box 18
Marketing books, 2005
Box 18
Marketing Fact Book, 2003
Box 18
Marketing--General, 1982-1988
Box 18
Marketing Leadership Council--Research Archives, 2003 Jan.
Box 18
Marketing Management, 2000-2004
(3 folders)
Box 18
Marketing News, 1976-2004
(3 folders)
Box 18
Marketing Research Program membership list, 1973
Box 18
Mass Media Research (William Belson, Market Research Society of Australia), 1961
Box 18
Measuring Payout (ARF), 1973
Box 18
Measuring Preference for Product Benefits Across Countries (Steve Cohen, Leopoldo Neira), 2004
Box 18
Media Decisions, 1973
Box 19
Media frequency articles, 1983-1988
Box 19
Media/Scope, 1966-1968
(2 folders)
Box 19
Miscellaneous agency advertisements, undated
Box 19
Miscellaneous clippings, 1952-2006
(4 folders)
Box 19
Multi-Market Testing (Valentine Appel, B&B), 1964
Box 19
New market entry course, 1972-1973
Box 19
New product branding articles, 1972 and undated
Box 19
New Product Distribution (David Montgomery), 1973
Box 19
New Profession to Aid Management (Marion Harper Jr.), 1960
Box 19
Newsweek, e-Live feature, 1999
Box 20
New York Chapter (AMA) Newsletter, 1964 Jan.
Box 20
Nielsen Researcher, 1972, 1980
Box 20
On the Horizon (Hispanic market), 2004
Box 20
Online Nation (I. Elaine Allen, Jeff Seaman), 2007
Box 20
Other Advertising, 2005 May
Box 20
Overview of Sources to Support Growth of Riverside (Kima Consulting), 2004
Box 20
Papers by A.S.C. Ehrenberg, 1963-1964
Box 20
PepsiCo, The Power of Brands, 1990
Box 20
PIMS: A Breakthrough in Strategic Planning, 1973
Box 20
Plan: University courses, 2005-2006
Box 20
Point of Purchase (Bob Stark), 1973
Box 20
Political clippings, 2003 and undated
Box 20
Political materials, 2001-2003
Box 20
Power: Horizontal integration, 1988 and undated
Box 20
Power: Vertical integration, 1986-1988 and undated
Box 20
Presentation on Advertising Expenditures (Robert Coen), 2004
Box 20
Presidential election, 1988
Box 20
Pricing from the Seller's Standpoint (Joel Dean), 1949
Box 20
Printers' Ink, 1963-1965
(4 folders)
Box 21
Procedure for Estimating Survey Research Volume, undated
Box 21
Product development report (Ogilvy & Mather), undated
Box 21
Product Research Methodology (Market Facts), 1957
Box 21
Profits, negotiated fees, 2007-2010
(2 folders)
Box 21
Project Group Inc. (PGI)--Point of View on Agency Compensation, undated
Box 21
Promotion Development Process (Einson Freeman), undated
Box 21
Promotion research, 1981-1984
Box 21
Promotion research--Coupons, 1981-1983
Box 21
Promotional Panache (Eugene Mahany, Needham Harper & Steers), 1976
Box 21
Radio advertising, retail groups, 2004
Box 21
Related Recall Norms for Day-After-Recall Tests (Burke), 1982
Box 22
Reviewer's View (Noreen O'Leary), 1992
Box 22
Richard Morcoan, Adweek, 1992
Box 22
Robert White letters to editor, Adweek, 1986
Box 22
Role of the Sales Promotion Agency in Marketing (CSPA), 1974
Box 22
Sales Estimates for New Market Plans (Satterthwaite Research), 1963
Box 22
Sales Management, 1963-1966
(2 folders)
Box 22
Science and Truth in Marketing Research (Alfred Politz), 1957
Box 22
Scientific American, 1963 Apr.
Box 22
Selling off the Back Panel (Nestlé), 1988
Box 22
SM Trend Report: In the Land of the Blind, 1965
Box 22
Social Change Briefs, 2000
Box 22
Story of the U.S. Patent and Trademark Office, draft, undated
Box 22
Street Smarts (memoir by Joel Baumwoll), 2001
Box 22
Summary of Comsat proposals, undated
Box 22
Superpremium Premium (Leslie Moeller et al), 2004
Box 22
Television: Things Will Never Be the Same (Ogilvy & Mather), 1988
Box 22
Television advertising articles, 1987-2006
Box 22
Test Marketing, undated
Box 23
Time, Get Rich.com feature, 1999
Box 23
Top of Mind, Decline of Brands (Jack Gordon), 2004
Box 23
Trademarks and the Arts (William Borchard), 1999
Box 23
Velocity, 2002
Box 23
Ventures, Building a Brand, 2005
Box 23
Viewpoint (Ogilvy & Mather), 1987
Box 23
Washington City Paper (Jonathan Agronsky article), 2001
Box 23
What America Eats (Parade), 1991
Box 23
What Ogilvy & Mather Has Learned About How Much to Spend on Advertising, undated
Box 23
What Ogilvy & Mather Has Learned About Introducing New Products, undated
(2 folders)
Box 23
What Ogilvy & Mather Has Learned About Sales Promotion, undated
Box 23
What Search Consultants Think Agencies Should Know (Sandy Sulcer), 1998
Box 23
Wheel of Marketing (J.O. Peckham), 1967
Box 23
Who Holds the Answer to the Health of Your Brand? (M/A/R/C), undated
Box 23
Who Pays for the Media? (Leo Burnett), 1994
Box 23
Will Negroes Back Christmas Boycott?, 1963
Box 23
Young & Rubicam Brand Asset Valuator, 1995
Box 23
Focus group cards, undated
Box 24
Achenbaum Bogda Template. Powerpoint presentation on CD-R. 2003.
Box 25
Beer Market Structure. Powerpoint presentation on CD-R. Undated.
Box 25
Franklin Mint. Tape of Princess Diana. VHS. Undated.
Box 25
Miller High Life 1984 presentation (Powerpoint) on CD-R. 2003.
Box 25
Neostem Adult Stem Cell Documentary. DVD. 2007.
Box 25
Wachter Productions demonstration. DVD. Undated.
Box 25
Atlanta Chapter public opinion survey, 1992
Box AA1
Bay Area focus group, 1993
Box AA1
Benefit optimization research, 1992
Box AA1
Corporate Perceptions of the St. Louis Bi-State Chapter, 1993
Box AA1
Correspondence and miscellaneous, 1994
Box AA1
Database-Driven Fundraising, 1994
Box AA1
Fact Book, 1993-1994
(3 folders)
Box AA1
Greater Minneapolis Area Chapter awareness and attitude studies, 1991
Box AA1
Homeless, 1986-1993
Box AA1
In-Depth Interviews with Opinion Leaders/Influentials, 1993
Box AA1
Insiders Discuss Support for Charitable Organizations, 1993
Box AA1
January meeting, 1994
Box AA2
Marketing plan, 1993-1995
(2 folders)
Box AA2
Non-donor survey/Donor survey, 1992
Box AA2
Northern California Earthquake Preparedness Study, 1991
Box AA2
Oregon Trail Chapter, Community Image Assessment, 1991
Box AA2
Penetration of the American Red Cross among the General Public, 1993
Box AA2
Proposals, 1993-1994
(2 folders)
Box AA2
Public and donor perceptions in the Greater New York area, 1990
Box AA2
Recommendation, 1995
Box AA2
Red Cross/GNY Image Survey, 1993
Box AA2
Review of 1993 Financial Statements, 1993
Box AA3
Southeastern Michigan Chapter image and awareness study, 1991
Box AA3
Southeastern Pennsylvania Chapter Community Needs/Awareness/Involvement, 1989
Box AA3
Southeastern Pennsylvania Chapter major donor study, 1993
Box AA3
Study among ARC Volunteers, 1994
Box AA3
Study among Donors to Charitable Organizations, 1994
Box AA3
Things to read, 1994
Box AA3
United Way research and data, 1993
Box AA3
Volunteer 2000 study, 1988
Box AA3
Wirthin/Gallop research, 1991
Box AA3
Yankelovich Monitor, 1993
Box AA4
Yankelovich presentation, 1993
Box AA4
Yankelovich study, 1993
Box AA4
ACT (Armstrong Challenging Tomorrow), 1994
Box AA4
Correspondence and miscellaneous, 1994
Box AA4
Presentations, 1994
Box AA4
Agency search, 1993
Box AA4
Correspondence and miscellaneous, 1993-1995
Box AA4
Interactive television, 1993
Box AA4
Request for proposal on assisting agency search, 1995
Box AA4
Comedy Central
Box AA4
Correspondence and miscellaneous, 1993
Box AA5
Correspondence and miscellaneous, 1993
Box AA5
Correspondence and miscellaneous, 1995
Box AA5
Correspondence and miscellaneous, 1988
Box AA5
Agency/client agreement, 1993
Box AA5
Agency fees and media consolidation, 1993
Box AA5
Agency/partnership review (Rubin Postaer), 1987
Box AA5
Analysis and presentation on competition, 1992
Box AA5
Compensation, 1984-1987
Box AA5
Financial discussions to date, 1993
Box AA5
Marketing plan, 1993
Box AA5
Presentations, circa 1993
Box AA5
Letters to Branch Watkins, undated
Box AA6
Research, 1994
Box AA6
2nd and 3rd affidavits of James Fouss, 1993
Box AA6
Affidavits, 1989
(3 folders)
Box AA6
Attorney work product, 1993
Box AA6
Consumer Perceptions of Sheer Energy, 1993
Box AA6
Consumer Perceptions of Leg Looks and Jaclyn Smith, 1993
Box AA6
Defendants' brief, 1993
(1 of 6 folders)
Box AA6
Defendants' brief, 1993
(2-6 of 6 folders)
Box AA7
Exhibits, 1993
(1-2 of 3 folders)
Box AA7
Exhibits, 1993
(3 of 3 folders)
Box AA8
Exhibits for motion, 1993
(4 folders)
Box AA8
Final judgment, 1994
Box AA8
James Fouss, direct examination, 1993
(2 folders)
Box AA8
Smith Helms Mulliss & Moore, 1993
Box AA8
Thomas DuPont testimony, 1993
Box AA9
Agency search, 1994-1995
Box AA9
Compensation, 1994-1996
Box AA9
Contracts with Campbell Mithun Esty, 1995-1996
(2 folders)
Box AA9
Agency review, 1993
Box AA9
Tylenol PM, 1995
Box AA9
Advertising Review Committee meeting, 1994
Box AA9
Lois problem, 1994
Box AA9
Photo Division planning meeting, 1994
Box AA9
Position papers, 1994
Box AA10
Correspondence and miscellaneous, 2000
Box AA10
Correspondence and miscellaneous, 1995
Box AA10
Correspondence and miscellaneous, 1993
Box AA10
Advertising, 1993
Box AA10
Agency review, 1993
Box AA10
Brand shifting and buyer analysis, 1993
Box AA10
Cereal category report, 1993
Box AA10
Consumer Health Habits (M/A/R/C), 1993
Box AA10
Data summary, 1994
Box AA10
Market analysis, 1993
Box AA10
Market report, 1993
Box AA10
Memorandum and Key Learning, 1993
Box AA10
Research, 1993
Box AA11
Situation analysis, 1993
Box AA11
Agency selection, 1994
Box AA11
Absolut Kurant, 1994
(2 folders)
Box AA11
Agency search, 1994
Box AA11
Assessment of Advertising Agency Services, 1985
Box AA11
Captain Morgan general market conclusions, 1994
Box AA11
Captain Morgan market and brand asset review, 1994
Box AA11
Captain Morgan presentation, 1994
Box AA12
Correspondence and miscellaneous, 1994
Box AA12
Evolutionary Advertising Research, 1992
(2 folders)
Box AA12
Presentations, 1994
Box AA12
Restoring Luster to Tarnished Brands, 1994
Box AA12
Rum attitude and usage, 1994
(3 folders)
Box AA12
Slide show, 1991
Box AA13
Correspondence and miscellaneous, 1992-1996
Box AA13
Acquiring WPP's market research business, 1993
Box AA14
Awards letters and designs, 1993
Box AA14
Brand Asset Based Strategic Marketing Planning (M/A/R/C), undated
Box AA14
Charities, 1990-1994
(2 folders)
Box AA14
Competitor--Wanamaker, 1991-1999
Box AA14
Competitors, 1994 and undated
Box AA14
Conflict insurance, 1987-1995
Box AA14
Davis & Gilbert, 1993
Box AA14
Evaluation forms and miscellaneous, 1994
Box AA14
Interactive television and the Internet, 1993
(2 folders)
Box AA14
M/A/R/C TargetBase, 1993
Box AA15
Obtaining New Business, 1995 and undated
(2 folders)
Box AA15
Peter Krausher, 1995
Box AA15
Telecommunications, 1996
Box AA15
WPP annual report, 1990
Box AA15
WPP market research businesses, 1992-1993
(3 folders)
Box AA15
Agency assessment, 2005
Box AB1
Agency presentations, 2004
Box AB1
Agency relationship management, 2004
Box AB1
Annual report, 2003
Box AB1
Fresh Look at TPN, 2004
Box AB1
Project ABA, 2004
Box AB1
Printed material, undated
Box AB1
Proposal, 2003-2004
Box AB1
Tracy Locke, 2004
Box AB1
Agency review, 1997
Box AB2
Agency search, 1997
Box AB2
Compensation, 1997
Box AB2
Correspondence and miscellaneous, 2000
Box AB2
Agency review, 1994-1997
Box AB2
Agency search, 1994
Box AB2
Correspondence and miscellaneous, 1994
Box AB2
Agency Selection Committee, 2003
Box AB2
Annual report, 2002
Box AB3
Attitude cluster analysis, 2003
Box AB3
Audit status report, 2003
Box AB3
Blood advertising, 2004
Box AB3
Building Relationships, 2004
Box AB3
Correspondence and miscellaneous, 2003-2004
(2 folders)
Box AB3
Development, 2004
Box AB3
EKG advertisements, 2004
Box AB3
General and Hispanic markets, 2004
Box AB3
Market situation analysis, 2003
(2 folders)
Box AB3
Media strategy, 2004
Box AB3
New Generation initiative, 2004
(2 folders)
Box AB4
New Generation outreach, 2003
Box AB4
ORC study, 2003
Box AB4
Philanthropy, 2003
Box AB4
Research, undated
Box AB4
Services contract, 2003
Box AB4
Strategic research, undated
(1-2 of 4 folders)
Box AB4
Strategic research, undated
(3-4 of 4 folders
Box AB5
Synovate draft report, 2003
Box AB5
Beer industry overview, 2003
Box AB5
Correspondence and miscellaneous, 1989
Box AB5
Correspondence and miscellaneous, 1996
Box AB5
M/A/R/C research, 1995
Box AB5
Correspondence and miscellaneous, 1998
Box AB5
Correspondence and miscellaneous, 1995
Box AB5
Correspondence and miscellaneous, 2000-2003
Box AB5
Correspondence and miscellaneous, 2004
Box AB6
Foods trademark analysis, 1994
Box AB6
Correspondence and miscellaneous, 1999
Box AB6
Marketing plans, 1996
Box AB6
Proposal for Preparing Brand Asset Based Marketing Plans, 1996
Box AB6
Meetings, 1993
(2 folders)
Box AB6
Advertising agency agreement, 1972-1997
(2 folders)
Box AB6
Agency interviews, 2000
Box AB7
Blizzard promotion, 1998
Box AB7
Child Research Services, Report on a Character Evaluation (Dennis the Menace as potential spokes character), 1993
Box AB7
Complaint (franchise antitrust suit), 1993
Box AB7
Correspondence and miscellaneous, 1995 and undated
Box AB7
Litigation--Plaintiffs, 1999 and undated
Box AB7
Livengood letter, 1997
Box AB7
Meetings, 1971-1996
Box AB7
Members, 1978-1997
Box AB7
Mooty affidavit, 1995
Box AB7
Reilly et al, 1999
Box AB7
Agency review, 2000
Box AB7
Wireless business application, undated
Box AB7
A.C.E. Insurance vs. Ford arbitration, 1999
Box AB7
Ford vs. A.C.E. exhibit binder, 1998
(3 folders)
Box AB8
Pile and Co., SUV safety study, 2003
Box AB8
Advertising for Princess Diana products, 1999
(3 folders)
Box AB8
Bradford Exchange, 1997-2000
Box AB9
Declaration of witnesses, 2000
(4 folders)
Box AB9
Defendants' Answer and Defenses to Plaintiffs' Second Amended Complaint, 1999
Box AB9
Depositions, 1999-2000
(1-3 of 9 folders)
Box AB9
Depositions, 1999-2000
(4-9 of 9 folders)
Box AB10
Loeb & Loeb correspondence, 1986-2000
Box AB10
Notes on use of Princess Diana's name and likeness, undated
Box AB10
Order Granting in Part and Denying in Part Defendants' Motion to Dismiss, 1998
Box AB10
Request for Judicial Notice, 2000
(1 of 3 folders)
Box AB10
Request for Judicial Notice, 2000
(2-3 of 3 folders)
Box AB11
Second Amended Complaint, 1999
Box AB11
notes, undated
Box AB11
Compensation assessment, 2002
Box AB11
Marketing and Advertising Service Agreement, 2002
Box AB11
Quantitative Business Management, 2001
Box AB11
Proposals, 2001
Box AB11
Correspondence and miscellaneous, 2000
Box AB11
Agency review, 1999
Box AB11
Correspondence and miscellaneous, 1999
Box AB11
Accountabilities, 1997
Box AB12
Advertising binder, 1995
(2 folders)
Box AB12
Advertising effectiveness research, 1997
Box AB12
Agency compensation, 1994 and undated
(2 folders)
Box AB12
Agency credentials meeting, 1996
Box AB12
Agency review, 1995-1996
(1-3 of 6 folders)
Box AB12
Agency review, 1995-1996
(4-6 of 6 folders)
Box AB13
Agency transition, 1997
Box AB13
Airfone, 1997
Box AB13
Answer Man receiver reaction, 1996
Box AB13
Brand campaign, 1996
Box AB13
Brand council/schedule, 1996
Box AB13
Brand proposal, 1997
Box AB13
Branding project, 1995
Box AB13
Business segmentation, undated
Box AB14
Catalog receiver reaction, 1997
Box AB14
Compensation, 2000
Box AB14
Compensation position paper, 1996
Box AB14
Consumer loyalty program, 1997
Box AB14
Contract, 1999
Box AB14
Contract with Temerlin McClain, 1999
Box AB14
Custom cards, 1997
Box AB14
Customer retention, 1997
Box AB14
Customer satisfaction, 1996
Box AB14
Digital media advertising agencies, 1996
Box AB14
Final contract, 1997
Box AB14
Focus, 1997
Box AB14
Glen Gilbert, 1997
(2 folders)
Box AB14
High value customer retention, 1997
Box AB15
High value customers, 1997
Box AB15
Interviews, 1996
Box AB15
Invitation to credentials meeting, 1996
Box AB15
Leadership 2000, undated
Box AB15
Letter of commendation, 1997
Box AB15
Lippincott & Margulies, 1996
Box AB15
Market study, 1996
(2 folders)
Box AB15
Market study--cellular business, 1996
Box AB15
Marketing, 1997
Box AB15
Master agreement with Temerlin, 1998
Box AB15
Measuring Impact, 1997
Box AB16
Meeting with Ogilvy & Mather, 1997
Box AB16
Mobilnet and CLOB segmentation, 1996
Box AB16
Monitoring the agreement and profit protection, 1997
Box AB16
Ogilvy & Mather contract, 1999
Box AB16
Ogilvy One: Direct marketing, 2000 and undated
(2 folders)
Box AB16
Ogilvy strategy, 1997
Box AB16
Orientation, 1997 and undated
(2 folders)
Box AB16
Positioning GTE for the Millennium, 1994
Box AB16
Request for position papers, 1996
Box AB16
Residential ATP, 1996
(1-2 of 4 folders)
Box AB16
Residential ATP, 1996
(3-4 of 4 folders)
Box AB17
Segmentation research, undated
Box AB17
Staffing and compensation, undated
Box AB17
Strategic Market Opportunities for GTE CLOB, 1995
Box AB17
Subscription pricing, 1997
Box AB17
Summary material, 1997
Box AB17
System/Value Marketing Plan, 1997
Box AB17
TargetBase Marketing, 1997
Box AB17
Telemarketing plan, 1997
Box AB17
Telephone operations, 1995
Box AB18
Telops agency search, 1996
(2 folders)
Box AB18
Telops direct marketing, 1996
Box AB18
Temerlin, 1997
Box AB18
Top five priorities, 1997
Box AB18
Vertical Leap '97, 1996
Box AB18
Agency review, 2007
Box AB18
Billing, 2007
Box AB18
Correspondence and miscellaneous, 1998-1999
Box AB18
Correspondence and miscellaneous, 2001
Box AB18
Correspondence and miscellaneous, 2004
Box AB18
Correspondence and miscellaneous, 1995
Box AB19
Promotion, 1994
Box AB19
Correspondence and miscellaneous, 1998
Box AB19
Correspondence and miscellaneous, 1987-1997
Box AB19
Animated video, 1996
(2 folders)
Box AB19
Annual report, 1994-1996
Box AB19
Branding, 1996
Box AB19
Branding guidelines, undated
Box AB19
Correspondence and miscellaneous, 1993
Box AB19
Correspondence and miscellaneous, 1996 and undated
Box AB20
Direct mail tests, 1996
Box AB20
Direct Response Problem, 1996
Box AB20
Direct sales force, 1995
Box AB20
Industry and company report, 1995
Box AB20
Integrity and Its Brands, 1996
Box AB20
Music Purchasing from Record Clubs and Retail Outlets, 1995
Box AB20
Negative option, 1996
(2 folders)
Box AB20
New product development--High King animation series (questionnaire), undated
Box AB20
Notes, interviews, 1995
(2 folders)
Box AB20
Plan outlines, 1995
Box AB20
Printed material, 1996 and undated
Box AB21
Proposal, 1994
Box AB21
Strategy review, 1996
Box AB21
Television, 1996
Box AB21
Work session, 1995
Box AB21
ABA response, 2004
Box AB21
Agency search, 2004
(2 folders)
Box AB21
Agreement with David & Goliath, 2003
Box AB21
Compensation analysis, 2004
Box AB21
Cramer-Kasselt presentation, undated
Box AB21
David & Goliath response, 2004
Box AB21
Finalist meetings, 2004
(2 folders)
Box AB21
GSD&M creative presentation, 2004
Box AB22
GSD&M Purpose Based Branding, 2004
Box AB22
GSD&M response, 2004
Box AB22
Kirshenbaum Bond position papers, 2004
Box AB22
Search evaluation, 2004
Box AB22
Agency search, 1993-1994
(2 folders)
Box AB22
Agency selection, 1995
(2 folders)
Box AB22
Campbell Mithun Esty agency fact sheet, 1994
Box AB22
Campbell Mithun Esty Big Red One and 1994 overview, 1994
Box AB22
Compensation, 1996
Box AB22
Consumer tracking study, 1993
Box AB23
Fashion Focus series, 1994
Box AB23
K-Mart and CME, 1995
Box AB23
Pro-forma contracts, 1995-1996
Box AB23
Proposals, 1995
Box AB23
Turnaround strategy, 1995
Box AB23
Notes and clippings, 1999
Box AB23
Advertising agency compensation review, 1999
Box AB23
Advertising Council, 2002
Box AB23
American Residential Services annual report, 1997
Box AB23
Dealer research, 2003
Box AB23
Distribution, 2003
Box AB23
Lower Third Tier Market, undated
Box AB23
Market assessment, 1995
(2 folders)
Box AB23
Research, 1998
Box AB24
Situation analysis, 2003
Box AB24
Strategic branding plan, 1998
Box AB24
Strategy, 1998
Box AB24
Big Box Retail Outlet Study, 2001
Box AB24
Assessment, undated
Box AB24
Market situation analysis, 2004
Box AB24
Participant research, circa 2004
Box AB24
Research, 2004 and undated
(3 folders)
Box AB24
Situation analysis, 2004
Box AB24
Consolidation initiative, 2003
Box AB25
Consumer tracking study, 2001
Box AB25
Co-operative advertising, 2001-2003
Box AB25
Correspondence and miscellaneous, 1994-2004
Box AB25
Florida agency search, 2003
Box AB25
Florida initiative, 2002
(2 folders)
Box AB25
Forecast evaluation, undated
Box AB25
Home Depot, 2000
Box AB25
Leading the Way in HVAC, undated
Box AB25
Market assessment, 1994
Box AB25
Market planning worksession, 1997
Box AB25
Market situation analysis, circa 2004
Box AB25
NARP marketing initiative, 2002
Box AB25
NARP second tier assessment, 2002
Box AB26
NARP surveys, 2002
Box AB26
New economy, 2001
Box AB26
Notes on consolidation, 1998
Box AB26
Problems and opportunities, undated
Box AB26
Profile of HVAC retail experts, 1997
Box AB26
Request for proposal, 2003
Box AB26
Research on Lennox commercial business, undated
Box AB26
Review of pricing and communications issues, 2002
Box AB26
Sears, 2000-2001
(2 folders)
Box AB26
Advanced Vision Team, 2004
Box AB26
Annual report, 1997-1998
Box AB26
Compensation, 2001
Box AB26
Greater Toronto Area District Strategic Plan, 2001
Box AB26
Trademark assessment, 2004
Box AB26
Vision statements, 2004 and undated
Box AB27
Vision Task Force, 2004
Box AB27
Situation analysis, 2004
Box AB27
Strategic marketing plan, 1997
(2 folders)
Box AB27
Agency search, 2001
Box AB27
Notice of annual meeting, 2003
Box AB27
Analysis of the Nutrition Market (M/A/R/C), 1994
Box AB27
Correspondence and miscellaneous, 2003 and undated
Box AB28
Presentation, undated
Box AB28
South African Breweries, 2002-2003 and undated
Box AB28
Agency compensation, 2002
(4 folders)
Box AB28
Agency review, 1997
(1-2 of 3 folders)
Box AB28
Agency review, 1997
(3 of 3 folders)
Box AB29
Agency search, 1997
Box AB29
Agency selection finalist meetings, 1997
Box AB29
Annual report, 1996-2000
(2 folders)
Box AB29
Assignment, 2001
Box AB29
Brand idea, 1997
Box AB29
Brand strategy, 1997
Box AB29
Branding, 1997 and undated
(2 folders)
Box AB29
Business Unit strategic plans, 2001
Box AB29
Campbell Mithun Esty position papers, 1997
Box AB29
Compensation, 1997
Box AB30
Corporate strategy, 2001
Box AB30
Correspondence and miscellaneous, 1998-2003
(3 folders)
Box AB30
Economic value, 2001
Box AB30
Icon Media deal, 2002
Box AB30
Interim Guidelines--Power of You, 1999
Box AB30
Ketchum, 1997
Box AB30
Making Customer Choice a Reality at Nationwide, 2001
Box AB30
Nationwide Tour/PGA, 2003
Box AB30
Process for Selecting a New Advertising Agency, undated
Box AB30
Review of the Nationwide Situation, 2001
Box AB30
Revised Agent Advertising Guide, 2000
Box AB30
Role of Advertising and the Effectiveness of the Organization, 2001
Box AB30
Strategic communications plan, 2001
Box AB30
Compensation, 2004
(1 of 2 folders)
Box AB30
Compensation, 2004
(2 of 2 folders)
Box AB31
Contract, 2002
Box AB31
Interactive Advertising Point of View and Recommendation, 2001
Box AB31
Media Planning Responsibilities, 2003
Box AB31
Presentation, 2001
Box AB31
Reports and miscellaneous, 1997-2001
Box AB31
Unit Linked Life Insurance Concept Test, 2001
Box AB31
Urban and Hispanic Advertising Representation, 2001
Box AB31
Correspondence and miscellaneous, 2007-2008
Box AB31
Printed material, 2007 and undated
Box AB31
Stem cell reports, 2007
Box AB31
Competitrack reports, 1997
Box AB31
Correspondence and miscellaneous, 1996-1999
(2 folders)
Box AB32
Designor System, 1998
Box AB32
Direct advertising, 1996-1998
Box AB32
Tracking study, 1998
Box AB32
Agency management meetings, 1998
Box AB32
Background of merger, 2001
Box AB32
Comparison of Carat and Mindshare, 2000
Box AB32
Compensation, 2000
Box AB32
Contracts, 1993-2000
Box AB32
Fees, 2000
Box AB32
Media agency review, 1998-2000
(4 folders)
Box AB32
Media AOR review final meetings, 2000
Box AB33
Media compensation agreement, 1998-1999
Box AB33
Merger, 2000
Box AB33
Paragon Media, 1998
Box AB33
Correspondence and miscellaneous, 2004
Box AB33
ABA presentation, undated
Box AB33
Achieving Profitable Growth--Chicago/Great Lakes, 2002
(2 folders)
Box AB33
Achieving Profitable Growth--Market Situation Analysis, 2002
Box AB33
Agency position papers, 2002
Box AB33
Agency relationship services--competition listing, 2003
Box AB33
Agency search, 2002
Box AB34
Aluminum, 2003
(2 folders)
Box AB34
Annual report, 1999-2005
(4 folders)
Box AB34
Appendix, undated
Box AB34
April 4 meeting, 2002
Box AB34
April 9 Chicago meeting, 2003
Box AB34
April 10 meeting, 2002
Box AB34
Big 5 Growth Roadmap, 2003
Box AB34
Big Brothers and Big Sisters, 2004
Box AB34
Bottom-top survey data, 2001
Box AB34
Brand assets, undated
Box AB34
Branding articles, 1997-2002
Box AB35
Buffalo meeting, undated
Box AB35
Building profitable sales, 2002
Box AB35
Business relationships survey, 2001
Box AB35
Business to business presentation, 2002
Box AB35
Case history, 2004
Box AB35
Chicago kick-off meeting, 2002
Box AB35
Chicago OSR survey, 2002
Box AB35
Chicago sales meeting, 2002
Box AB35
Coil processing research, 2002
Box AB35
Cold-drawn bars, 2003
Box AB35
Communications plan, 2003
Box AB35
Compensation review, 2003
Box AB35
Competitive positioning and brand reputation, 2001
Box AB36
Conclusions/recommendations, 2002
Box AB36
Current projects, 2003
Box AB36
Customer interviews, 2002
Box AB36
Customer/product roadmap, 2003
Box AB36
Customer promotion, 2003 and undated
(2 folders)
Box AB36
Customer research, 2002-2005 and undated
(3 folders)
Box AB36
Customer satisfaction, 2002
(2 folders)
Box AB36
Customer survey, 2001-2003
(2 folders)
Box AB36
Customer Value Focus Team, 2000-2001
(1-2 of 3 folders)
Box AB36
Customer Value Focus Team, 2000-2001
(3 of 3 folders)
Box AB37
Developing a Process to Implement Competitive Market Pricing, 2002
Box AB37
Direct mailing, undated
Box AB37
Direct marketing, 2001
Box AB37
Distribution, 202
Box AB37
Draft of strategic and tactical recommendation, 2002
Box AB37
Employee survey (Hewitt), 2004
Box AB37
Factor analysis, 2001
Box AB37
Fast Path program, 2002-2003
(6 folders)
Box AB37
Gary Niederpruem breakfast meeting, 2003
Box AB37
Generating Profitable Revenue in a Changing Market Environment, 2002
Box AB38
Gibson & Associates, 2001
Box AB38
Growth--An Imperative, 2002
Box AB38
Growth model, 2002
Box AB38
Implications of Price Competition on Brands, Advertising and the Economy, 1992
Box AB38
Improving the Bottom Line, undated
Box AB38
Interview guide, 2001-2002
Box AB38
Journey to Profitable Growth, 2003
Box AB38
J. P. Morgan research, 2003
Box AB38
Key performance indicators, 2000-2002
(3 folders)
Box AB38
Keys to Generating Profitable Revenue Growth, undated
Box AB38
Leadership conference, 2002
Box AB38
Leadership meeting, 2002-2003
(3 folders)
Box AB38
Letter of commendation, 2005
Box AB38
Macro Assessment (Bourton Group), 2002
Box AB39
Marketing budget, 2002
Box AB39
Marketing Communications Tools, 2002
Box AB39
Marketing growth programs, 2003
Box AB39
Marketing meetings, 2003
(5 folders)
Box AB39
Marketing migration to South and West, 2003
Box AB39
Marketing planning outline, 2002
Box AB40
Marketing situation analysis, 2002
Box AB40
McKinsey proposal, 2002
Box AB40
Meeting responses, 2002
Box AB40
Merger with Integris, 2005
(2 folders)
Box AB40
Metal research recommendations, 2002
Box AB40
Metals report, undated
Box AB40
Monthly reports, 2001
Box AB40
Ned's strategic plans, 2002
Box AB40
Needs Based Segmentation, 2000
Box AB40
Niederpruem, 2004
Box AB40
NOP telephone study, 2001
Box AB40
Notes for report, 2002
Box AB41
Objectives, 2002
Box AB41
Patti Mosbrooker/Gary Niederpruem meeting, 2003
Box AB41
Plate A36 mill edge, 2003
Box AB41
Presentations, 2002
Box AB41
Price analysis, 2003
Box AB41
Price matrix, 2003
Box AB41
Price survey, 2003
Box AB41
Pricing presentation, 2003 and undated
Box AB41
Pricing process, undated
Box AB41
Pricing reports, 2003 and undated
Box AB42
Pricing RT/Integris merger, 2005
Box AB42
Pricing strategy, 2002
Box AB42
Pricing study, 2002
Box AB42
Priorities, 2002
Box AB42
Procedures, 2001 and undated
Box AB42
Product literature, 1990-2001 and undated
Box AB42
Product management, 2002-2003
Box AB42
Product offerings, 2002
Box AB42
Product Roadmap to Growth, 2002-2003
(2 folders)
Box AB42
Products and plans, 2002
Box AB42
Profitable Revenue Growth Project, 2002
Box AB42
Project status, 2002-2003
Box AB43
Projects and schedules, 2005
Box AB43
Prologue--The Challenge Facing RT, 2002
Box AB43
Promotion letters, 2002
Box AB43
Proposal for customer retention (Savo Group), 2002
Box AB43
Quarterly reports, 2001-2002
(2 folders)
Box AB43
Recommendation, 2002
Box AB43
Regional data, 2001-2002
(1-4 of 6 folders)
Box AB43
Regional data, 2001-2003
(5-6 of 5 folders)
Box AB44
Reliance Steel and Aluminum, 2001
Box AB44
Reports, 2002-2005
(2 folders)
Box AB44
Research, 2000-2002
(4 folders)
Box AB44
Response to Questions about the Corporate Strategic Marketing Plan Proposal, undated
Box AB44
Road Map, 2003
Box AB44
Roper data, 2003
Box AB44
RT/Integris proposal, 2005
Box AB45
Sales aids, 2003
Box AB45
Sales call tracking, 2001
Box AB45
Sales force, 2002
Box AB45
Sales incentive plan, 2003
Box AB45
Sales tool planning, 2003
Box AB45
Segmentation and satisfaction, 2001
Box AB45
Selecting an Advertising and Public Relations Agency, 2002
Box AB45
Service Center costs, 2003
Box AB45
Service Center market shares, 2002
Box AB45
Situation analysis--Chicago/Great Lakes/Atlantic regions, 2002
Box AB45
Stainless steel, 2002
(2 folders)
Box AB45
Steel market outlook, 2001
Box AB45
Stock list, 1995
Box AB45
Straight line steel, 2001
Box AB45
Strategic recommendation, undated
Box AB45
Stress Testing the Corporate Strategy, 2002
Box AB45
Stress Testing the Corporate Strategy, 2002
Box AB46
Summary of ABA Strategic Hierarchy Model, undated
Box AB46
The Customer, undated
Box AB46
Tritech, 2002
Box AB46
Vision statements, 2001-2002
Box AB46
Weekly update meetings, 2002
Box AB46
Agency selection, 2004
Box AB46
Challenge Holdings--China market study, 1996
(3 folders)
Box AB46
Continental Consulting Group, 2003
Box AB46
EBJ International Consultants, 2003
Box AB46
Mercer Island Group, 2003
(2 folders)
Box AB46
RCG (Rojek Cutcher Group), 2003
(2 folders)
Box AB46
ABA presentation, 2004
Box AB46
Agency search, undated
Box AB46
Correspondence and miscellaneous, 2004
Box AB46
Agency review, 2000
(2 folders)
Box AB47
Compensation agreement with Grey Worldwide, 2000-2001
Box AB47
Bridgestone/Firestone Retailing Opportunity, circa 1996
Box AB47
Goodyear Retailing Opportunity, circa 1996
Box AB47
Merrill Lynch report, circa 1996
Box AB47
Sears presentation, 1996
(2 folders)
Box AB47
Wal-Mart Retailing Opportunity, 1996
Box AB47
Agency search, 1997
(1-2 of 4 folders)
Box AB47
Agency search, 1997
(3-4 of 4 folders)
Box AB48
Billing, 1999
Box AB48
Chris Madden (spokesperson), 1999
Box AB48
Contracts, 1998
Box AB48
Correspondence and miscellaneous, 1998-1999
(5 folders)
Box AB48
Invoices, 1998-1999
Box AB49
Meeting agenda, 1998
Box AB49
PR account review, 1999
Box AB49
Better Homes & Gardens research, 1999
Box AB49
Billing, 1997-1999
(2 folders)
Box AB49
Board meeting, 1998-1999
(3 folders)
Box AB49
Budget and finance, 1998-1999
(1-3 of 6 folders)
Box AB49
Budget and finance, 1998-1999
(4-6 of 6 folders)
Box AB50
Bylaws, undated
Box AB50
Clippings and media, 1997-1998
(3 folders)
Box AB50
Contract, 1999-2000
Box AB50
Correspondence and miscellaneous, 1997-1999
(4 folders)
Box AB50
Executive Committee meeting, 1997-1998
Box AB50
Industry printed material, 1997-1999
Box AB51
Media inserts, 1997-1998
Box AB51
notes, undated
Box AB51
Agency compensation, 1997 and undated
Box AB51
Correspondence and miscellaneous, 1998-1999
Box AB51
Invoices, 1997-1999
Box AB51
Media, 1999
(2 folders)
Box AB51
Media plan, 1997
Box AB51
Media recommendation, 2000
Box AB51
Research, 1998
Box AB51
Paint and Decorating Retailer, 1998
Box AB51
Research, 1998
Box AB52
Retail policy, 1998
Box AB52
Agency review, undated
Box AB52
Agency search, 2002-2004
Box AB52
Fact sheet responses, 2002
Box AB52
Finalist meetings, 2002
Box AB52
Request for position papers, undated
Box AB52
Revenue data, 2000
Box AB52
Internet platform, 2009
Box AB52
4-A's overhead compensation, 2000-2003
Box AB52
Achenbaum's Agency Search Secrets, undated
Box AB52
Advertising expenditures, 1986-2002
(2 folders)
Box AB52
Agency assignments, 1994-1997
Box AB52
Agency compensation audit instructions, 1989 and undated
Box AB52
Agency compensation notes, 1986-1998
Box AB52
Agency Relationship Marketing Plan, 1998
Box AB53
Agency Research Council, 2004
Box AB53
Agency Review funnel diagram, undated
Box AB53
Agency reviews, 1997-1998
Box AB53
Agency Search, Compensation and Relationship Services, circa 2000
Box AB53
Agency search criteria, circa 2007
Box AB53
Agency search document binder, 1977-2002
(2 folders)
Box AB53
Agency search process, 1997
Box AB53
Agency search proposals, 1993 and undated
Box AB53
ANA meetings, 2002-2004
Box AB53
Annual assessment formats, 1983-1997
Box AB53
Assignments, undated
Box AB53
Atlanta conference, 1999
Box AB53
Backgrounder/fact sheet, undated
Box AB53
Bill Griffith presentation, 2000
Box AB53
Alvin Achenbaum, undated
Box AB53
Joel Baumwoll, undated
Box AB53
Peter Bogda, undated
Box AB53
Brand Asset Based Strategic Marketing Planning, undated
(2 folders)
Box AB54
Brochures, undated
Box AB54
Business of Getting New Business, undated
Box AB54
Choosing and Compensating an Advertising Agency (leave-behind packet), undated
Box AB54
Client recommendations and testimonials, 1977-2004
(2 folders)
Box AB54
Client views of marketing, 1992-1995 and undated
Box AB54
Clippings and media, 1995-2005 and undated
(2 folders)
Box AB54
Competitive Brand Asset Performance Assessment, undated
Box AB54
Competitors, 2003
Box AB54
Correspondence and miscellaneous, 1994-2003
Box AB55
Credentials presentation, 2004
Box AB55
Dallas Advertising League panel questions, 2004
Box AB55
E-commerce, 1999
Box AB55
Edward Landquist, 1996-1997 and undated
Box AB55
Generating Profitable Revenue in a Changing Market Environment, undated
Box AB55
Health care concept, 1996 and undated
Box AB55
Internet/interactive media, 1997-2000
(2 folders)
Box AB55
Legal letters, 1995
Box AB55
Managing Brand Assets for Profitable Revenue Growth, 2000
Box AB55
Managing for Profitable Revenue Growth, 2000
Box AB55
Marketing Matters (column), 1997
Box AB55
Marketing planning presentation, undated
Box AB55
Marketing Solution System for Increasing Profitable Revenue, undated
Box AB55
Marketing Solutions for a Changing Environment, undated
Box AB55
Maximizing Competitive Performance, undated
Box AB56
Meeting the Changing Demands of a Marketing-Adverse Consumer (William Daddi), 2004
Box AB56
Meetings, 1993-1996
Box AB56
New business, 1988-2003 and undated
(4 folders)
Box AB56
New business presentation, 2000
Box AB56
New business solicitations, 1993-2001
(2 folders)
Box AB56
New business status presentation, undated
Box AB57
Outlines for meetings with prospects, 2000 and undated
Box AB57
Overview presentations, undated
Box AB57
Planing meeting summary, undated
Box AB57
Planning schematics, undated
Box AB57
Presentation, undated
Box AB57
Press contacts, 1997
Box AB57
Public relations program, undated
Box AB57
Reasons for Selecting ABA and other reasons lists, undated
Box AB57
Russian trip presentation--Nature of Marketing, 2001
Box AB57
Sample compensations agreement, 2003
Box AB57
Sample letters, 1998 and undated
Box AB57
Skidmore College, 2004
Box AB57
Solicitation letters, 2004
Box AB57
Strategic Hierarchy, undated
Box AB57
Take-away cards, undated
Box AB57
Testimonial letters, 1977-2002
Box AB57
Thoughts on Advertising, 2003
Box AB57
Trademark law, 2000-2009
Box AB57
Traditional compensation structures, 1997-2001
Box AB57
Trends and Outlook (Robert Coen/McCann Erickson), 2000
Box AB57
Asia information, 2007
Box AM1
Company name notes, 2005
Box AM1
Democrats in national elections, 2006-2007
(3 folders)
Box AM1
Howard Dean proposal, 2006
Box AM1
Intellectual property notes, undated
Box AM1
Logo and stationery designs, undated
Box AM1
Printed materials, 2005-2006
(2 folders)
Box AM1
Business plan, 2006
Box AM1
Correspondence and miscellaneous, 2006
Box AM1
Cover sheets, 2006
Box AM1
Growth plan, 2005
Box AM2
MCI fleet support parts list, 2005
Box AM2
Pricing report drafts, 2006
Box AM2
Pricing strategy, undated
Box AM2
Pricing study, 2006
(2 folders)
Box AM2
Sales data, 2003-2006
(2 folders)
Box AM2
Corporate records, 2005
Box AM2
Corporate records binder (article of incorporation, bylaws, minutes, etc.), 2005
Box AM3
Financial, 2005-2008
Box AM3
Gary Wachter (production), 2004
Box AM3
Publicity/announcements, 2005
Box AM3
Retirement plan, 2005
(2 folders)
Box AM3
Account review meeting, 1990
Box BB1
Agency compensation, 1986
Box BB1
Agency incentive program, 1990
Box BB1
Brand equity extension, 1990
Box BB1
BSB--The First 60 Days, undated
Box BB1
BSB 1990-1991 revitalization plan, 1990
Box BB1
Campbell Soup 1994, 1989
Box BB1
Campbell's advertising seminar, 1991
Box BB1
Chicken Noodle, 1990
Box BB1
Children's project--Kids' Soup, 1992
Box BB1
Clippings, 1987-1991
Box BB1
Consumer Attitudes toward Health and Soup, undated
Box BB1
Consumer panel purchase data, 1989
Box BB1
Correspondence and miscellaneous, 1986-1991
(2 folders)
Box BB1
Eating Soup campaign, 1991
Box BB2
Florida food conference, 1991
Box BB2
Food advertising presentation, 1990
Box BB2
Food marketing meeting presentation, undated
Box BB2
Food World of Children and the Campbell Soup Co., undated
Box BB2
How Do We Grow?, 1988
Box BB2
Home Cookin' focus group, 1991
Box BB2
Improving promotion spending productivity, 1991
Box BB2
Kids' market-menu census, noodle soup vs. competition, 1991
Box BB2
Knowledge-Based Marketing Analysis for Tomato, Chicken Noodle and Cream of Mushroom Condensed Soups, 1992
(2 folders)
Box BB2
Management Communications Conference, 1989-1990
Box BB2
Market structure audit, 1987
(1 of 2 folders)
Box BB2
Market structure audit, 1987
(2 of 2 folders)
Box BB3
Maximizing Our Market, 1986
Box BB3
Miscellaneous research, 1990-1992
Box BB3
Presentation of a Quantitative Positioning Study for Campbell's New Dry Regular Soups, undated
Box BB3
Primary demand strategy, 1992
Box BB3
Product Value Analysis of Three Campbell's Red & White Label Soups, 1990
Box BB3
Proposal for More Effective Marketing of Campbell's Soups, 1991
Box BB3
Proposal for Umbrella Marketing for the Soup Business, 1986
Box BB3
Proposed New Product Research Program, 1977
Box BB3
Red & White Condensed Soup Strategy Study, 1989
Box BB3
Red & white soup core creative strategies, 1990
Box BB3
Red & white soup historical media plans 1980-1989, 1990
Box BB3
Red & white soup search for effective strategy, 1990
Box BB3
Red & white soup status update, 1991
Box BB4
Red & white soup variety usage, 1992
Box BB4
Red & white vegetable soup revitalization plan, 1991
Box BB4
Sales data, 1990
Box BB4
Situation analysis, 1980
Box BB4
Soup 101, 1990
Box BB4
Soup creative summit, 1990
Box BB4
Soup usage dynamics, 1990
Box BB4
Spending, 1991
Box BB4
Storyboards, undated
Box BB4
Strategic exploration, 1989
Box BB4
Strategy studies, 1990
Box BB4
Tomato soup, 1990-1991
Box BB4
Umbrella and red & white strategic review, 1986
Box BB4
Where the Action Is in Food Marketing, 1992
Box BB4
Worldwide Marketing Seminar, 1990
Box BB4
Worldwide Soup Symposium, 1991
Box BB5
Clippings, 1990-1991
Box BB5
Correspondence and miscellaneous, 1990-1991
Box BB5
Letters of agreement, 1990
Box BB5
Pricing, 1990-1992
Box BB5
Review of Compuserve's pricing policies, 1990
Box BB5
Slides, undated
Box BB5
Correspondence and miscellaneous, 1988-1992
Box BB5
Confidential analysis on managing the numbers for profit, 1992
Box BB5
Contracts, 1985-1992
Box BB5
Correspondence and miscellaneous, 1992 and undated
Box BB5
Advertising spending, 1990
Box BB5
Compensation agreement, 1989
Box BB6
Advertising agency compensation, 1990
Box BB6
Five Principles of Mars, 1983
Box BB6
Post-Olympic copy brief, 1992
Box BB6
Correspondence and miscellaneous, 1990-1991 and undated
Box BB6
Market for toiletries and cosmetics in the U.S., 1989
Box BB6
Media Delivery Can Make a Difference, undated
Box BB6
Presentation, 1987
Box BB6
Print advertising and storyboards, 1983-1990 and undated
Box BB6
Retail environment, undated
Box BB6
Trends Affecting the Cosmetics Business, undated
Box BB6
World of Women and Cosmetics, undated
Box BB6
1994 Beer industry update, 1994
Box BB6
Assessment of Miller High Life marketing situation 1972-1983, 1984
Box BB6
Beer--Additional Data, 1991
Box BB6
Beer--An Overview, 1991
Box BB6
Beer Industry Consolidation Analysis, 1991
Box BB7
Brand dynamics, 1991
Box BB7
Beer market structure, 1991-1992
(6 folders)
Box BB7
Brand image and market structure, 1992
Box BB7
brand image data, 1991
Box BB7
Branded food and beverage presentation, 1991
Box BB7
Cambridge consumer-based market structure study, 1990
Box BB7
Clippings, 1991-1995
(2 folders)
Box BB7
Correspondence and miscellaneous, 1990-1994 and undated
(2 folders)
Box BB8
Demographics, 1991
Box BB8
Enhancing MBC's Competitive Performance in a Share Marketing Environment, 1994
(2 folders)
Box BB8
Ice beer research review, 1994
Box BB8
Ice category, 1994
Box BB8
Management seminar, 1992
Box BB8
Miller Ad Effectiveness Study, 1992
Box BB8
Miller Genuine Draft/Light Franchise Synergy Analysis, 1991
Box BB8
Miller Lite Ice, undated
Box BB8
Miller trademark management, 1995
Box BB8
Opportunities with Drinkers Age 35+, 1991
Box BB8
Pricing, 1991
Box BB9
Research, 1991-1992 and undated
Box BB9
Transformation of the Packaged Food and Beverage Marketing Environment and Its Impact on Marketing Communications, 1991
Box BB9
United States Beer Industry, Miller Genuine Draft/Light and Millerness, 1991
Box BB9
U.S. beer market, Impact Databank review and forecast, 1993
(2 folders)
Box BB9
Year-end update, 1994
Box BB9
Clippings, 1990-1992
Box BB9
Consumer Decision Criteria Study, undated
Box BB9
Correspondence and miscellaneous, 1992 and undated
Box BB10
Financing Transportation in the New York Region (Regional Plan Association), 1992
Box BB10
Free Transit idea, 1992 and undated
(2 folders)
Box BB10
Key questions and answers, undated
Box BB10
MTA presentation, undated
Box BB10
Printed materials, 1986-1993
Box BB10
Legal, 1990-1991
Box BB10
New market entries, 1990
Box BB10
New products, 1990-1991
Box BB10
Plax project, 1991
Box BB10
Role of Ethical Heritage in Product Success, undated
Box BB10
Today's Marketing Needs, undated
Box BB10
American Consumer of the 1990s (James Morgan), 1992
Box BB11
Annual Report, 1990
Box BB11
Articles, 1991
Box BB11
Black and white private labels, 1992
Box BB11
Brand loyalty presentation, 1991
Box BB11
Brand share, 1992
Box BB11
Catalina marketing coupon solution, 1991
Box BB11
Cigarette brand share, 1990-1991
Box BB11
Cigarette pricing exploration, 1991
Box BB11
Clippings, 1974-1991
Box BB11
Consumer evaluation of Merit cigarettes, 1979
Box BB11
Correspondence and miscellaneous, 1991-1994
Box BB11
Coupon tracking report, undated
Box BB11
Downsizing, 1991
Box BB11
Evaluating the Effectiveness of Price-Off Promotions in the Cigarette Market, 1983
Box BB11
Food study, 1992 and undated
Box BB11
Legal (tobacco litigation cases), 1975-1984
Box BB11
Lifestyle study, 1992
Box BB12
Market share, 1990
Box BB12
Marketing information and analysis, 1990
Box BB12
Position paper on the value of brand names in the cigarette field, undated
Box BB12
Price Elasticity in the Cigarette Market, 1991
Box BB12
Price Value Strategy Study, 1991
Box BB12
Pricing analysis, 1991 and undated
Box BB12
Pricing data, 1986-1990
Box BB12
Pricing in the Cigarette Market, 1991
(2 folders)
Box BB12
Pricing presentation, 1990-1991 and undated
(2 folders)
Box BB12
Sales data, 1990-1991
Box BB12
Sales Promotion Evaluation Study, 1985
Box BB13
Study of Smokers' and Non-Smokers' Attitudes, 1990
Box BB13
Captain Morgan presentation, 1994
Box BB13
Sales data, 1985-1990
Box BB13
Transformation of the Packaged Food and Beverage Marketing Environment and Its Impact on Marketing Communications, 1991
Box BB13
Correspondence and miscellaneous, 1990-1993
Box BB13
Hudson's Department Store study, undated
Box BB13
Service economy presentation, 1989-1992
Box BB13
Storyboards, 1991
Box BB13
Fruit beverages, 1992
(2 folders)
Box BB13
Wendy's and Nutrition: A No-Compromise Solution, 1991
Box BB13
Advertising in a Recession, 1991
Box BB14
Advertising platform, undated
Box BB14
Advertising process, 1992 and undated
Box BB14
Advertising Strategy Made Easy (BSB Ltd), undated
Box BB14
American Marketplace and Where It Is Headed in the Next 5 Years, 1990
Box BB14
Bates Builds Winning Brand Assets Worldwide (Larry Light), undated
Box BB14
Battle of Brands (Larry Light), 1988
Box BB14
Bill Backer speech, undated
Box BB14
Brand Communications Marketing Group, undated
Box BB14
Brand Wheel, undated
Box BB14
Branding (Larry Light), 1988
Box BB14
Branding in the New Marketing Environment, 1991
(2 folders)
Box BB14
Branding paper, 1990 and undated
Box BB14
Break Through (BSB Canada newsletter), circa 1990
Box BB14
BSB Projections: 2002, 1993
Box BB14
BSB Resources, undated
Box BB14
BSB Strategy Book (Hong Kong Office), undated
Box BB15
Building Brands in the Nineties (George Patterson Advertising, Sydney), undated
Box BB15
Challenge of Managing Brand Equity in a Changing Marketplace, undated
Box BB15
Changing World of Retail, 1992
Box BB15
Chronological memos, 1990 Jan.-1991 May
(4 folders)
Box BB15
Chronological memos, 1989 Nov.-Dec.
(2 folders)
Box BB16
Clippings, 1977-1993
(2 folders)
Box BB16
Correspondence and miscellaneous, 1984-1992
Box BB16
Currents (newsletter), 1991-1993
Box BB16
Discussion notes for a meeting with B. Nicholson and T. Campbell, 1990
Box BB16
Economic Theory and the Idea of Marketing Productivity (Robert Steiner), 1974
Box BB16
Enhancing Advertising Productivity, 1992
Box BB16
Forecasting, undated
Box BB16
How Should the Brand Management System Be Modified to Adapt to the New Marketing Environment?, 1990
Box BB16
How to Change Advertising Agencies, 1971-1974
Box BB17
Marketing communications process, undated
Box BB17
Mission: Nurturing Brand Equity, undated
Box BB17
New business program, 1990
Box BB17
New Perspective for BSBW, 1990
Box BB17
New products/new markets, 1987-1991 and undated
Box BB17
Obtaining New Business, 1991
(2 folders)
Box BB17
Planning for ROI (Dr. Ruth Ziff), undated
Box BB17
Presentation, 1990
(2 folders)
Box BB17
Process/Start Work Brief, final version, 1992
Box BB17
Promo magazine, 1990
Box BB17
Services, miscellaneous, 1990-1993 and undated
Box BB17
Slides, undated
(5 folders)
Box BB18
Strategies for Addressing the New Market Environment, 1988
Box BB18
Ten Cardinal Sins in New Business Solicitation, 1990
(3 folders)
Box BB18
That Which We Call a Rose, By Any Other Name, Might Not Smell As Sweet, undated
Box BB19
These Prices Are Killing Us!, 1993 and undated
Box BB19
Transformation of the Packaged Food and Beverage Marketing Environment and Its Impact on Marketing Communications, 1990-1991
Box BB19
White paper topics, undated
Box BB19
Will the Advertising Agency Business Be Materially Different in the Next 5 or 6 Years?, undated
Box BB19
Will the Advertising/Marketing Communications Agency Business Be Materially Different in the Next 5 or 6 Years?, undated
Box BB19
Long-term marketing plan, 1983
Box CA1
Marketing planning, 1983
Box CA1
Establishing a Marketing Services Unit, 1985
Box CA1
Compensation proposal, 1989
Box CA1
Marketing at AMI, 1983
Box CA1
Presentations, 1984
(3 folders)
Box CA1
Compensation feasibility study, 1986
Box CA1
Agency compensation arrangement, 1989
Box CA2
Agency compensation review, 1989
Box CA2
Contracts, 1982-1986
(2 folders)
Box CA2
Presentation, undated
Box CA2
Pro forma, correspondence, 1989
Box CA2
Proposal to Assess and Modify AT&T's Compensation Arrangements with Its Advertising Agencies, 1989
Box CA2
Assessment of Avis Marketing Department Organization, 1987
Box CA2
Correspondence and miscellaneous, 1987
Box CA2
Marketing Department organization recommendation, draft, 1987
Box CA2
Marketing Department organization recommendation, final, 1987
Box CA3
Obtaining New Accounts, 1988
(2 folders)
Box CA3
Situation analysis, 1979
(2 folders)
Box CA3
New product market selection, 1977
Box CA3
New product strategy, 1977
Box CA3
Pizza spread recommendation, 1977
Box CA3
Review of toiletry/cosmetic joint venture candidates, 1978
Box CA3
Target Identification Study, 1977
Box CA3
Agency compensation, 1988-1989
(2 folders)
Box CA4
Research review of aerosol shaving cream market, 1975
Box CA4
Review of commercial dog food market, 1977
Box CA4
Assessment of compensation arrangement, 1982
Box CA4
Agency compensation review, 1982
Box CA4
Agency selection, 1982 and undated
Box CA4
Agreement with BBDO, 1983
(2 folders)
Box CA4
Assessment of Kenyon & Eckhardt/Chrysler agency compensation arrangement, 1983
Box CA4
BBDO meeting on agency compensation, 1982
Box CA4
Correspondence and miscellaneous, 1983-1987
Box CA4
Media project, 1986-1987
(2 folders)
Box CA5
Proposal for development of a marketing program, 1979
Box CA5
Assessment of the future market for home Videotex systems, 1986
Box CA5
CSI marketing overview, 1980
Box CA5
Home Videotex systems, 1986
Box CA5
Proposal for Merchant Banking Group, 1982
Box CA5
Study of Citicorp International Group's identity, 1982
Box CA5
Enhancing Agency Performance, circa 1976
Box CA5
Meeting, 1976
Box CA5
Situation analysis of the snack market, 1977
Box CA5
Situation analysis of the spread market, 1977
Box CA5
Advertising agency selection,1989
Box CA6
Agency selection, 1989
Box CA6
Compensation agreement, 1989
Box CA6
Meeting book, 1989
Box CA6
The Business of Acquiring New Business, 1985
Box CA6
Advertising Agency Business in the United States, 1989
Box CA6
Appropriateness of Acquiring U.S. Advertising Agencies, 1989
Box CA6
Assessment of Advertising Agency Mega-Mergers, 1986
Box CA6
Correspondence and miscellaneous, 1989-1990
Box CA7
Management Policies of the Top-Ranked Advertising Agencies in the U.S., 1985
Box CA7
Organization of Large Agencies, 1983-1985
(2 folders)
Box CA7
Presentation on Project H, 1989
Box CA7
Project H Phase One, 1989
Box CA7
Assessment of Army recruitment advertising, 1986
Box CA7
Audit of Army recruitment advertising, 1986
(1 of 2 folders)
Box CA7
Audit of Army recruitment advertising, 1986
(2 of 2 folders)
Box CA8
Proposal for audit, 1985
Box CA8
Correspondence and miscellaneous, 1986-1988
Box CA8
Correspondence and miscellaneous (Re: research findings/claims in advertisements), 1974
(2 folders)
Box CA8
Correspondence and miscellaneous, 1982-1990
Box CA8
Evaluation of expansion opportunities, 1982
Box CA8
Marketing assessment, 1982
(2 folders)
Box CA8
Agency relations study, undated
(2 folders)
Box CA9
Sales and compensation data (ITC report), 1960-1985
(3 folders)
Box CA9
Review of the premium jug wine marketing program, 1977
Box CA9
Agency compensation assessment, 1986
(2 folders)
Box CA10
Agency compensation review, 1986
Box CA10
Correspondence and miscellaneous, 1989
Box CA10
Pro forma contract, 1987
Box CA10
Analysis of the gelatin market, 1976
Box CA10
Assessment of marketing image, 1986
Box CA10
Cool Whip price/promotion analysis, 1986
Box CA10
Correspondence and miscellaneous, 1985-1986
Box CA10
Evaluation of Price Promotions in the Whipped Topping Market, 1986
Box CA10
Jell-O Gelatin marketing strategy, 1976
Box CA10
Marketing Food Products, 1988
Box CA10
Marketing Plan for Jell-O, 1976
Box CA10
Marketing position paper on the gelatin market, 1976
Box CA10
Push marketing, 1985
Box CA10
Sales promotion, 1985
Box CA11
Speech materials, 1987-1989
Box CA11
Proposals for changing agency compensation arrangements, 1980
(3 folders)
Box CA11
Review of agency compensation, 1979
Box CA11
Market test program, 1976, 1982
Box CA11
Marketing programs, 1979
Box CA11
Media plan, 1981
Box CA11
New Service Opportunity, 1978
Box CA12
Agency selection, undated
Box CA12
Assessment of standing in the greeting card market, 1984
Box CA12
Compensation, 1984
Box CA12
Correspondence and miscellaneous, 1988-1989
Box CA12
Legal case with Blue Mountain, 1988
Box CA12
Management meeting, 1988
Box CA12
Media test, 1979-1980
(2 folders)
Box CA12
Meeting book, 1988
Box CA12
Research Proposal on Marketing Strategies to Expand the Greeting Card Business, 1980
Box CA12
Study of market opportunities, 1981
Box CA13
Way for Increasing Summer Sales, 1980
Box CA13
Agency compensation, 1987
Box CA13
Assessment of new product development, 1983
Box CA13
Maximizing Advertising Agency Productivity, 1981
Box CA13
Agency/client agreement (Ketchum), 1986
Box CA13
Compensation review, 1985
Box CA13
Honda/Reuben Postaer compensation assessment, 1987
Box CA13
Pro forma agreement (Ketchum), 1985
Box CA13
Review of Professional and Financial Partnership, 1987
Box CA13
Agency compensation proposal, 1989
Box CA13
Electrolytic/Isotonic drink market, 1976
Box CA13
Account review, undated
Box CA13
Agency selection, 1989
Box CA14
Compensation agreement, 1989
Box CA14
Meeting book, 1989
(2 folders)
Box CA14
Agency compensation review, 1989
Box CA14
Assessment of compensation arrangement, 1989
Box CA14
Compensation agreement, 1989
Box CA14
Pedigree action plan, 1989
Box CA14
Sheba action plan, 1989
Box CA14
Whiskas action plan, 1989
Box CA14
Agency agreement, undated
Box CA14
Agency acquisition analysis, 1984
Box CA14
Agency acquisition proposed strategy, 1984
Box CA15
Acquisition--answers to selected questions, 1985
Box CA15
Bozell & Jacobs, 1984-1985
(2 folders)
Box CA15
Kenyon & Eckhardt, 1983-1984
Box CA15
Rosenfeld, Sirowite & Lawson, 1984
Box CA15
Correspondence and miscellaneous, 1973-1974
Box CA15
Pricing reports, 1973-1974
Box CA15
Program for Achieving Magnavox Color TV Set Objectives, 1975
Box CA15
Sales force study, undated
Box CA15
Study of Magnavox pricing, 1974
Box CA16
Correspondence and miscellaneous, 1988 and undated
Box CA16
Mazda/FCB agency compensation, 1988
Box CA16
Presentation guide for FCB Advertising Challenge teams, 1988
Box CA16
Project concerned with advertiser/agency relationship, 1987
Box CA16
Potential Market for Motion Picture Videocassette Advertising, 1987
Box CA16
Using Videocassettes as a Marketing Tool, 1988
Box CA16
Agency agreements, 1982
Box CA16
Agency competition, undated
(1 of 3 folders)
Box CA16
Agency competition, undated
(2-3 of 3 folders)
Box CA17
Assessment of compensation arrangement, 1980
Box CA17
Correspondence and miscellaneous, 1981 and undated
Box CA17
Long-term marketing plan, 1979-1980
Box CA17
Recommended compensation system, 1980
Box CA17
California Wine Market, 1980
(1 of 4 folders)
Box CA17
California Wine Market, 1980
(2-4 of 4 folders)
Box CA18
Supplementary analyses, 1980
Box CA18
Fayva Division compensation arrangement, 1985
Box CA18
Analysis of Management of Advertising Process, 1979
Box CA18
Proposal for Evaluating Television Pricing, 1975
Box CA18
Report on the Michelin Tire Corporation, 1981
Box CA18
Achenbaum speech--Managing Your Advertising, 1990
Box CA18
Annual Report, 1989
Box CA18
Clippings, 1982-2004
(2 folders)
Box CA18
Correspondence and miscellaneous, 1987-1990
Box CA19
C. Pagamo concluding remarks, 1989
Box CA19
Management Communications Conference, 1987-1990
(1-6 of 7 folders)
Box CA19
Management Communications Conference, 1987-1990
(7 of 7 folders)
Box CA20
Nestlé--A Long Adventure 1866-1986, 1986
Box CA20
Presentation on leadership, undated
Box CA20
Presentation on trade marketing, undated
Box CA20
Seminar on marketing communications, 1987
Box CA20
Compensation agreement, 1989
Box CA20
Compensation assessment, 1989
Box CA20
Evaluation of NYRA Sales Promotion Agency, 1987
Box CA20
Advertising Agency Compensation Study, 1976
Box CA20
Agency agreements, 1975-1977
Box CA20
Agency compensation arrangement, 1977
Box CA20
Agency evaluation, 1987
Box CA20
Agency search, 1987
(2 folders)
Box CA21
Agency selection, 1977
(2 folders)
Box CA21
Agency selection--Operation Ted Williams, undated
(2 folders)
Box CA21
Assessment of Nissan Advertising Media Plan, 1983-1984
(4 folders)
Box CA22
Clippings, 1986-1987
(2 folders)
Box CA22
Compensation, 1987-1988
Box CA22
Decision support system, 1984
Box CA22
Market profiles, 1985-1987
Box CA23
Media expenditures, 1985
Box CA23
Precise Market Potentials for Geographically Allocating Marketing Efforts, 1976
Box CA23
Clippings, 1987
(2 folders)
Box CA23
Competitive placement, 1987
Box CA23
Correspondence and miscellaneous, 1987
(3 folders)
Box CA23
Final presentation, 1987
Box CA23
Infiniti press conference, 1987
Box CA23
Japanese image position paper (Timothy O'Shea), 1987
Box CA23
Meeting notes, 1987
Box CA24
Miscellaneous notes and reports, 1983-1987
Box CA24
Nomenclature/naming, 1987
Box CA24
Outline and interview notes, 1987
Box CA24
Phase 1 presentation, 1987
Box CA24
Phase 2 recommendations, 1987
Box CA24
Planning, 1987
Box CA24
Preliminary media program, 1987
Box CA24
Presentation materials and proposals, 1987
Box CA25
Buying incentive, 1986-1987
Box CA25
Forecasts, 1987
Box CA25
Industry forecasts, 1986-1987
Box CA25
Miscellaneous notes and reports, 1986-1987
(2 folders)
Box CA25
Nissan position papers, 1986-1987
(2 folders)
Box CA25
Surveys, 1986
Box CA25
Sales data, 1986-1987
(1 of 2 folders)
Box CA25
Sales data, 1986-1987
(2 of 2 folders)
Box CA26
Toyama meeting, undated
Box CA26
Brand image, 1986
Box CA26
Car quality, 1986
Box CA26
Computer market models, 1985
Box CA26
Demographics, 1984-1987
Box CA26
Miscellaneous notes and reports, 1987
Box CA26
Surveys, 1985-1986
Box CA26
VALS (Values and Lifestyles) typologies, 1987
Box CA26
Sales and forecasts, 1987
Box CA26
Active Army and Army Reserve Recruitment Advertising Management, 1979
Box CA26
Air Force Recruitment Advertising Management, 1979
Box CA26
Army ROTC Recruitment Advertising Management, 1979
Box CA26
U.S. Armed Services Recruitment Advertising Management, 1979
Box CA26
U.S. Armed Services Vol. 1a, Active Army, 1979
Box CA27
U.S. Armed Services Vol. 1b, Army Reserve, 1979
Box CA27
U.S. Armed Services Vol. 1c, Army ROTC, 1979
Box CA27
U.S. Armed Services Vol. 2, Navy, 1979
Box CA27
U.S. Armed Services Vol. 3, Marine Corps, 1979
Box CA27
U.S. Armed Services Vol. 4, Air Force, 1979
Box CA27
U.S. Armed Services Vol. 5, National Guard, 1979
Box CA27
U.S. Armed Services Vol. 6, Contractor and Subcontractor Remuneration and Billing, 1980
Box CA28
U.S. Armed Services Vol. 7, Comparisons, 1979
Box CA28
Management Summary of Advertising Issues (Navy), 1979
Box CA28
Presentation to Marine Corps, 1979
Box CA28
Assess Performance of Navy Recruitment Advertising, 1986
Box CA28
Audit of Army recruitment advertising, 1985
Box CA28
Develop Common Advertising Pretesting Methods, 1979
Box CA28
In-Market Recruitment Advertising Mix Test, 1982
Box CA28
Management Audit of DoD Recruitment Advertising, 1978
Box CA28
Technical Review of N.W. Ayer Advertising Effectiveness Model, 1979
Box CA28
Proposed Joint vs. Service-Specific Advertising Resource Mix Test, 1983
Box CA28
Recommendations for Improving Armed Services Procedures for Selecting and Compensating Advertising Agencies, 1981
(1 of 2 folders)
Box CA28
Recommendations for Improving Armed Services Procedures for Selecting and Compensating Advertising Agencies, 1981
(2 of 2 folders)
Box CA29
Statement of work, 1983
Box CA29
Obtaining New Accounts, 1988
Box CA29
Obtaining New Business, 1989
Box CA29
Builder Research on Selected Home Building Projects, 1974
Box CA29
Building conversion study, 1982
Box CA29
Continuing Research Program for Owens-Corning Fiberglass, 1975
Box CA29
Estimating Total Demand for Building Insulation, 1975
Box CA29
Market Audit of the Mechanical Division, 1978
Box CA29
Program for Tracking Demand for Light Density Insulation, 1974
Box CA30
Study of the Use of Insulation in New Residential Construction, 1974
Box CA30
Survey of insulation contractors, 1977
Box CA30
Technical Appendix, 1974
Box CA30
Business plan, 1986
Box CA30
Color portrait market, 1986
Box CA30
Corporate/background information, 1982-1986
Box CA30
Correspondence and miscellaneous, 1985-1986
Box CA30
Customer acquisition, 1985
Box CA30
Marketing plans, 1982-1985
(3 folders)
Box CA31
Media test, 1983
Box CA31
Operations, 1985
Box CA31
PCA and Foote Cone Belding, 1982
Box CA31
Preferred Customer Program, 1985
(2 folders)
Box CA31
Prepaid package audit, 1984
Box CA31
Promotion, 1985-1986
Box CA32
Proofs Plus, 1985
Box CA32
Stock and shareholder information, 1986
Box CA32
Study of the Consumer Portrait Market, 1984
Box CA32
Assessment of Merit's Current Market Situation, 1985
Box CA32
Bill Campbell meeting, 1991
Box CA32
Branding, undated
Box CA32
Consumer Evaluations of Merit Cigarettes, 1979
Box CA32
Consumer Testing of Merit Cigarettes, undated
Box CA32
Evaluating the Effectiveness of Price-Off Promotions in the Cigarette Market, 1983
Box CA32
Maxwell consumer report, 1989
Box CA32
Merit Advertising Guidelines, 1986
Box CA32
National Taste Test--Triumph vs. Competitors, undated
Box CA32
Philip Morris Magazine Marketing Strategy Recommendations, 1988
Box CA32
Pricing in the Cigarette Market, 1991
Box CA32
Reassessment of Merit's Market Situation, 1987
Box CA33
Remarks by Alvin Achenbaum, 1975
Box CA33
P&G vs. Nabisco cookie case, 1987-1988
(2 folders)
Box CA33
Agency compensation studies, 1976
Box CA33
Advantages and Disadvantages of a Separately Printed and Distributed Color Pages Book, 1978
Box CA33
Compendium of Six Analyses, undated
Box CA33
Description and Positioning, 1977
Box CA33
Presentation, 1977
Box CA33
Pricing, 1977
Box CA33
Test research outline, undated
Box CA33
Miscellaneous, undated
Box CA33
Naming, Positioning and Estimating Market Potential, 1978
Box CA34
Outline and task analysis, undated
Box CA34
Positioning, undated
Box CA34
Solving CDN's Problems while Substantially Increasing Profitability, undated
Box CA34
Target advertisers, 1978
Box CA34
Assessment of In-House Media Function, 1987
Box CA34
Advertising Agency Performance Incentive Bonus System, 1989
Box CA34
Assessment of Advertising Agency Services from a Financial and Policy Perspective, 1985
Box CA34
Compensation assessment, 1987
(2 folders)
Box CA34
Consumer Oriented Life Insurance, 1976
Box CA34
Discussion of New Insurance Distribution Systems, 1978
Box CA34
Outline of Presentation of Retail Insurance System (RIS) Concept, 1978
Box CA34
Research proposal, 1979
Box CA34
Situation Analysis of Consumer Oriented Life Insurance, 1976
Box CA34
Umbrella Hazard Insurance, 1976
Box CA34
Work Session on Proposed Retail Insurance System, 1978
Box CA34
Maximizing Advertising Agency Productivity, 1978
Box CA35
Agency selection, 1989
Box CA35
Agency agreement, 1989
Box CA35
Agency compensation review, 1989
Box CA35
Compensation, 1989 and undated
Box CA35
Study of compensation arrangement, 1989
Box CA35
1980 Model Year Dynamic Study, 1981
Box CA35
1981 Annual Study Top Line Data, 1981
Box CA36
Agency compensation, 1975 and undated
Box CA36
Agency performance review, 1980, 1986
Box CA36
Agency search, 1980-1981
Box CA36
Agency search--Operation Babe Ruth, 1975 and undated
Box CA36
Agency search--Project America, undated
Box CA36
Annual Commission Review, 1983-1986
Box CA36
Assessment of Current Compensation Arrangement, 1983, 1987
(1 of 2 folders)
Box CA36
Assessment of Current Compensation Arrangement, 1983, 1987
(2 of 2 folders)
Box CA37
Consumer's View of the Automobile Market, 1979-1981
Box CA37
Consumer's View of the Automobile Market, 1981
(2 folders)
Box CA38
Correspondence and miscellaneous, 1980-1989
Box CA38
Dynamic Research of the U.S. New Car Market, 1980
Box CA38
Forecast of new car sales, 1976
Box CA38
Fourth Advertising Agency Performance Review, 1988
Box CA38
Market Potential Analysis, 1976
Box CA38
Media Effectiveness Test, 1981
Box CA38
New Method for Calculating Toyota Planning Potentials, 1980-1981
(2 folders)
Box CA39
Precise Market Potentials for Geographically Allocating Marketing Efforts, 1975
Box CA39
Strategic plan, 1974
Box CA39
Superweek Research Project, 1979
Box CA39
Technical Appendix, 1979-1980
(3 folders)
Box CA39
Third Advertising Agency Performance Review, 1986
Box CA40
Toyota Market Potential Analysis, 1975
Box CA40
Agency compensation review, 1985
Box CA40
Assessment of compensation arrangement, 1985
Box CA40
Pro forma agreement, 1985
Box CA40
Proposed compensation arrangement, 1985
Box CA40
Strategic plan, 1986
Box CA40
Agency compensation review, 1989
Box CA40
Assessment of Compensation Arrangement with Backer Spielvogel Bates, 1989
(3 folders)
Box CA40
Compensation agreement, 1989
Box CA41
Compensation presentation, 1989
Box CA41
Correspondence and miscellaneous, 1989
Box CA41
Agency compensation arrangement, undated
Box CA41
Acquiring Other Advertising Agencies, 1976
Box CA41
Marketing position paper on the telegram business, 1985
Box CA41
Proposed Agency Compensation Arrangement, 1989
Box CA41
A Short and Sweet Media Study Concerning Your Bottom Line, 1989
Box CA41
Advertising Media--They're Still a Bargain, 1976
Box CA41
Agency brief, undated
Box CA41
Agency performance measures, 1988-1991
Box CA41
Agency selection samples, undated
Box CA41
Evaluation criteria, undated
Box CA41
Meetings book template, undated
Box CA41
Miscellaneous, undated
Box CA41
Proposals and contracts, 1988-1989
Box CA41
Questions, 1989
Box CA41
Releases, undated
Box CA41
Screening/first meetings, 1988 and undated
Box CA42
Search decisions, 1987-1988
Box CA42
Termination and transition, undated
Box CA42
AMA marketing panel, 1989
Box CA42
AMA New Products Conference, 1988
Box CA42
ANA workshop, 1985
Box CA42
Brand management, 1988-1989 and undated
Box CA42
Branding proposal, undated
Box CA42
Business of Acquiring New Business, undated
Box CA42
CAH/Appraiser, undated
Box CA42
Cardinal Sins of Agency Management, 1987-1993
Box CA42
Chronological Memos, 1989 Feb.-Nov.
(4 folders)
Box CA42
Chronological Memos, 1988 Mar.=1989 Jan.
(6 folders)
Box CA43
Chronological Memos, 1987 Sept.-1988 Feb.
(4 folders)
Box CA44
Clippings, 1972-1992
Box CA44
Advertising Agency Compensation, undated
Box CA44
Agency contracts, 1987-1994
Box CA44
Agency reviews, 1975-1988
Box CA44
Assessment, 1986-1989
Box CA45
Break-out session remarks, undated
Box CA45
Canter Achenbaum and Its Role in Advertising Agency Compensation, undated
Box CA45
Clients and references, 1988-1989
Box CA45
Clippings, 1988
Box CA45
Compensation Philosophy: The Client View (by Alvin Achenbaum), undated
Box CA45
Criteria for a Desirable Compensation System, undated
Box CA45
Definitions, 1989
Box CA45
Issues to be addressed, undated
Box CA45
Miscellaneous, 1989 and undated
Box CA45
Monitoring the Agreement, 1988-1989
Box CA45
Princip-le versus Princip-al (by Richard Lessler), 1989
Box CA45
Traditional Compensation Structures: How Do You Make a Great Agreement (Alvin Achenbaum), 1997
Box CA45
Variable fee schedules, undated
Box CA45
Why Use an Outside Counsel? Undated
Box CA45
Correspondence and miscellaneous, 1963-1992
Box CA45
Effective Exposure in Media Planning, undated
Box CA45
Growth Group joint venture, undated
Box CA45
Institute for Advertising Management--Account Management Training Program, 1985-1987
Box CA45
MarketFit system, 1977
Box CA46
Marketing audit service, undated
Box CA46
Marketing Matters (newsletter), 1983
Box CA46
Marketing plan presentation, undated
Box CA46
Marketing planning seminar, undated
(2 folders)
Box CA46
Marketing planning situation analysis manual, undated
Box CA46
Marketing strategy, 1982
Box CA46
New Entry Possibilities in the Deodorant Market, circa 1975
Box CA46
New market entries, undated
Box CA46
New product development, 1985-1988
(1 of 2 folders)
Box CA46
New product development, 1985-1988
(2 of 2 folders)
Box CA47
New Service Opportunity, 1978
Box CA47
Our objectives, undated
Box CA47
Presentation, 1981
Box CA47
Presentation to Barry Goad: Retail Market in the USA, 1990
(2 folders)
Box CA47
Product evaluation for Milk Mate, 1976
Box CA47
Proprietary Association seminar, 1983
Box CA47
Scenario--Diet Soft Drink Market Next 18 Months, 1979
Box CA47
Seminar on new market entries, 1975
Box CA47
Seminar on the management of marketing planning, undated
Box CA47
Service and Service Warranties, 1987
Box CA48
A Simulation-Based Analytic System for Evaluating Alternative Market Communications, undated
Box CA48
Carter-Wallace notes, 1976
Box CA48
David Beaumont & Co., 1975
Box CA48
Miscellaneous research firms, 1975-1976 and undated
Box CA48
Presentations, 1975-1979
(6 folders)
Box CA48
Representative project structure, 1979
Box CA48
Sales promotion, 1976
Box CA49
Technical specifications, 1977
Box CA49
Trial runs, 1977-1979
Box CA49
Stanley Canter retirement, 1989
Box CA49
Study of the Demand for Network Television Time, vol. 1, undated
Box CA49
Symposium on reach and frequency, 1972-1987
Box CA49
Task force marketing, 1977
Box CA49
Testimonial letters, 1985-1989
Box CA49
Total Marketing Communications Planning and Implementation, 1988
Box CA49
Triad marketing service, 1977
Box CA49
Yankelovich Partners, Charitable organization study, 1994
(3 folders)
Box CA49
Consumer Study of the Canadian Compact Car Market, 1970
Box GR1
Block validation study, undated
(2 folders)
Box GR1
Comparison of Five Denture Studies--England, Australia, France, Canada, United States, 1966
Box GR1
Definition of Denture Wearer Potential, 1965
Box GR1
Denture Wearer Survey, 1971
(4 folders)
Box GR1
Denture Wearer Survey, undated
Box GR2
Discussion of Copy Testing and Its Effectiveness, 1965
Box GR2
Effectiveness of Dentu-Crème Couponing/Sampling Program, 1965
Box GR2
Effectiveness of Dentu-Crème Lipstick Demo Commercial, 1967
Box GR2
Effectiveness of Polident Gardener Commercial, 1964
Box GR2
Effectiveness of Polident Golfer Commercial, 1965
Box GR2
Effectiveness of Polident Take Years Off Ad, 1964
Box GR2
Fact Book on the Market for Special Denture Cleansers, 1965
Box GR2
Fact Book on the Market for Denture Adhesives, 1966
Box GR2
Limited Buying Incentive Study for Poli-Grip for Market Expansion, 1967
Box GR2
Product Test of Five Denture Cleansers, 1965-1967
(2 folders)
Box GR2
Review and Evaluation of Block Copy Testing Program, 1969
Box GR2
Review of Block Copy Research Tests 1963-1966, 1967
Box GR3
Special Cleanser Sales Potential Index, 1967
Box GR3
Survey of Denture Wearers, 1965
(6 folders)
Box GR3
Survey of Denture Wearers in Canada, 1965-1966
(3 folders)
Box GR4
Test of Three Polident Promotions, 1960
Box GR4
Background Analysis of the Ethical Drug Market, 1970
Box GR4
Background--Health industry, 1973
Box GR4
Buying Incentive Study of the Analgesic Market, 1966
Box GR4
Case for Advertising, undated
Box GR4
Checkerboard test design, 1964
Box GR4
Commercial Testing Attitude Scale Development Study, 1964
Box GR4
Comparison of the Effectiveness of Two Bufferin Commercials, 1967
Box GR4
Conclusions and Implications for Market Target/Buying Incentive Study of the Analgesic Market, 1966
Box GR4
Effectiveness of Bufferin Breakthrough Commercial, 1967
Box GR5
Effectiveness of Bufferin Mogubgub Commercial, 1967
Box GR5
Effectiveness of Score Hair Cream Commercials, 1965
Box GR5
Effectiveness of Score Hair Cream Hands Commercial, 1964
Box GR5
Experiment with Alternative Copy Testing Exposure Methods, 1965
Box GR5
Experimental Study of Commercial Pre-Testing Exposure Methods, 1964
Box GR5
Five New Analgesic Product Concepts, 1967
Box GR5
Five New Brand Concepts for the Analgesic Market, 1967
Box GR5
Market analysis, undated
(2 folders)
Box GR5
Position paper on copy testing criteria, 1964
Box GR5
Score Hands Commercial Diagnostic Study, 1964
Box GR5
Study of the National Deodorant Market, 1965
Box GR6
Working Document for Use in the Development of New Product Ideas in the Analgesic Market, 1966
Box GR6
Buying Incentive Study, 1968
Box GR6
Market Testing in the Liquor Industry, 1958
Box GR6
Buying Incentive Study of Carbonated Beverages, 1968
(2 folders)
Box GR6
Citgo Diagnostic Advertising Research, 1968
Box GR6
Research Study of the Whiskey Market, 1958
Box GR6
Research Study of the Whiskey Market, 1958
(2 folders)
Box GR7
Effectiveness of the Clock commercial, 1963
Box GR7
Effectiveness of the Construction Engineer commercial, 1965
Box GR7
Effectiveness of the Many Laughs commercial, 1969
Box GR7
Effectiveness of the School Teacher commercial, 1964
Box GR7
Effectiveness of the Single Man commercial, 1968
Box GR7
National Consumer Survey of the Laxative Market, 1964
(2 folders)
Box GR7
Comprehension test of 1/2 Car 1/2 You print ad, 1967
Box GR8
Effectiveness of Four Service Campaign Ads, 1967
Box GR8
Progress Report on the Foundation Garment Market Target/Buyer Incentive Study, 1966
Box GR8
Limited Buying Incentive Study for Porta Color, 1967
Box GR8
Conclusions and Implications of the Study of the Pre-Teen Market for Fun Foods, 1969
Box GR8
Pursuit of Meaningful Corporate Growth, 1970
(2 folders)
Box GR8
New Product Implications in the Food Field for 1972, 1967
Box GR8
Personal Care Markets Selection Criteria, 1969
Box GR8
Preliminary Studies of the Attitudes toward Cat Food, 1967
Box GR8
Report on Study for Baker's Chocolate, 1966
Box GR8
Study of the Market for Low/Reduced Calorie Products, 1968
Box GR8
Trend Study of D-Zerta Awareness and Usage 1966-1967, 1967
Box GR8
Buying Incentive Study of Packaged Snack Foods, 1968
(2 folders)
Box GR9
Attitude and Use Study for Repositioning Twist, 1968
Box GR9
Buying Incentive Study of Powdered Soft Drinks, 1968
Box GR9
Market Segmentation Study on Dieting and Weight Control, 1970
Box GR9
Scoop on Weight Control, 1969
Box GR9
Buyer Incentive Study of the Coffee Market, undated
(1 of 2 folders)
Box GR9
Buyer Incentive Study of the Coffee Market, undated
(2 of 2 folders)
Box GR10
Buyer Incentive Study--Divisional Implications, undated
Box GR10
Buying Incentive Study--Ground Coffee Market, 1968
Box GR10
Buying Incentive Study--Implications for Maxwell House, 1969
(2 folders)
Box GR10
Buying Incentive Study--Implications for Yuban, 1969
Box GR10
Buying Incentive Study--Instant Coffee Market, 1968
Box GR10
Buying Incentive Study--Yuban Implications, undated
Box GR11
Instant Yuban F-R Revised Copy Test, 1968
Box GR11
Maxwell House seminar, 1971
Box GR11
Progress Report on Market Target/Buying Incentive Study of the Coffee Market, 1968
Box GR11
Buying Incentive Study of the Cat Food Market, 1968
(2 folders)
Box GR11
New Product Ideas for Post Cereals, 1970
(2 folders)
Box GR11
Study to Evaluate the Nutritional Dimension in Ready-to-Eat Cereals, 1971
Box GR11
Buying Incentive Study of the Shampoo Market, 1971
Box GR11
Consumer Study of the Gin Market, 1971
(2 folders)
Box GR12
Consumer Study of the Vodka Market, 1971
(2 folders)
Box GR12
Copy Research Study, 1964
Box GR12
Facing the Future Organ Market, 1968
Box GR12
Buying Incentive Study of the Women's Hosiery Market, 1965
(2 folders)
Box GR12
Conclusions and Implications from the National Study of the Restaurant Market, 1969
Box GR12
National Study of the Lodging Market, 1969
(2 folders)
Box GR13
Segmentation Study of Metropolitan Detroit Shoppers, 1971
Box GR13
Marketing presentation, 1964
(2 folders)
Box GR13
Correspondence and miscellaneous, 1959-1965
(2 folders)
Box GR13
Print advertising, 1959-1960
Box GR13
Women's Shaving Cream Market, 1959
Box GR13
Consumer Market for Retail Banking, 1971
(3 folders)
Box GR14
Exploratory Study of a Baby Magic Lotion Ad, 1967
Box GR14
Sales projections, 1961
Box GR14
Second Validation of Two Sales Projection Techniques, 1962
Box GR14
Advertising Penetration Study on Kent Cigarettes, 1966-1968
(3 folders)
Box GR14
Effectiveness of Old Gold Filter Hero Commercial, 1965
Box GR14
Implications for a New Cigarette Brand, undated
Box GR14
Kent Penetration Study, 1969
Box GR14
National Study of Cigarette Usage and Brand Switching, 1967
Box GR14
Presentation of new cigarette brand concepts, 1964
Box GR14
Report on a Penetration Study for Kent Deluxe 100's, 1967
Box GR15
Report on First Wave Results of an Advertising Study on Kent, 1966
Box GR15
Analysis of storyboards, 1968
Box GR15
Analysis of Top Job Humphrey Commercial, 1967
Box GR15
Buying Incentive Study of the Peanut Butter Market, 1966
Box GR15
Discussion of Market Testing for Media Evaluation, 1962
Box GR15
Year-End Sales Meeting, 1968
Box GR15
Buying Incentive Study of the Classical Record Market, 1964
Box GR15
Buying Incentive Study for Colorsilk, 1970
Box GR15
Consumer Blind Product Test of Two Revlon Hair Sprays, 1963
Box GR15
Consumer Study of the Los Angeles Lipstick Market, 1965
Box GR15
Consumer Study of the Los Angeles Lipstick Market, 1966
Box GR16
Effectiveness of Colorsilk Screen on Screen Commercial, 1967
Box GR16
Evaluation of Future Marketing/Distribution Opportunities, 1967
Box GR16
Marketing Recommendations for Revlon Hair Sprays, 1963
Box GR16
Research Study of the Hair Color Market, 1964
Box GR16
Study among Consumers of the Corporate Images of Five Cosmetics Companies, 1961
Box GR16
Study of Consumer Attitudes toward Cover Gray Hair Color, 1967
Box GR16
Study of Hair Coloring Users, 1968
Box GR16
Study of the Cosmetic Market, 1968
(1 of 3 folders)
Box GR16
Study of the Cosmetic Market, 1968
(2-3 of 3 folders)
Box GR17
Summary Presentation for Management of the Cosmetic Consumer Study, 1968
Box GR17
Advertising strategy, 1967
Box GR17
Copy Research Study, Baseball Commercial, 1967
Box GR17
Study of the Potential Opportunities and Problems Facing Macy's in New Haven, 1964
Box GR17
Limited Buying Incentive Study for Samsonite Contoura Luggage, 1965
Box GR17
Market study, undated
(2 folders)
Box GR17
Preliminary Report on an In-Use Test of Reddi Bacon, 1968
Box GR18
Reddi Bacon marketing plan, 1968
Box GR18
Buying Incentive Study--Retail Gasoline, 1964-1965
(4 folders)
Box GR18
Review of marketing and advertising research, 1965
Box GR18
Study of Tidewater's Marketing and Advertising, 1966
Box GR18
Final Report on the Rightaway Egg Salad Product Test, 1968
Box GR19
Study for Freeze-Dried Salads, 1965
Box GR19
Copy Pre-Testing Procedures and Recommendations, 1965
Box GR19
Composition of the Sterling Silver Flatware Market, 1967
(2 folders)
Box GR19
Benchmark Study of Grant's Customers and Attitudes, 1966
Box GR19
Buying Incentive Study--GM& A [General Merchandise and Apparel] Store Market, 1967
Box GR19
Effectiveness of Girlswear Easter commercial, 1966
Box GR19
39 Loaves of Bread: An Analysis of the Morality of Advertising, 1967
Box GR19
Assistant Account Executive and Account Secretary, 1967
Box GR19
Attitude Shift--European trip, 1963
Box GR20
Believability, 1957
Box GR20
Changing Nature of Service Departments, 1967
Box GR20
Checkerboard, 1961-1966
(3 folders)
Box GR20
Communications control, 1967
Box GR20
Copy research, 1961
Box GR20
Copy testing, 1962-1963
(2 folders)
Box GR20
Copy testing criteria, 1964 and undated
Box GR21
Creative Research Seminar, 1960-1969
Box GR21
Development of Marketing and Creative Strategies, 1965
Box GR21
Discussion of Market Testing for Media Evaluation, 1962
Box GR21
Early attitude material, 1959-1960
Box GR21
Evaluation of Creative Research at Grey, 1964
Box GR21
General Administrative Efficiency, 1967
Box GR21
Grey Matter (newsletter), 1962-1974
Box GR21
Grey organization, 1971
Box GR21
Guide to Marketing Planning at Grey, 1963
Box GR21
How Advertising Works, 1968
Box GR21
Inter-Departmental Relationships, 1967
Box GR21
International Task Force Report to Management, 1967
Box GR21
Judgmental Scales, 1965
Box GR21
Leon Festinger, 1964-1965
Box GR21
Market testing, 1961-1972
(4 folders)
Box GR22
Market testing case studies, 1958-1960
Box GR22
Marketing Planning at Grey, 1956, 1960
(2 folders)
Box GR22
Marketing Planning Guide, 1960-1967
(3 folders)
Box GR22
Marketing Procedures and Formats, 1968
Box GR22
Marketing testing, 1962-1963
Box GR23
New business and acquisitions, 1967
Box GR23
New product research, 1955-1967
(2 folders)
Box GR23
Operating Manual for the Preparation of a Background Analysis, 1964
Box GR23
Personnel: Organization, Policy and Human Relations, 1967
Box GR23
Psychological/Motivational research, 1955-1960
(2 folders)
Box GR23
Sales projections, 1961
Box GR24
Selected Financial Data, 1971
Box GR24
Seminar on Attitude Measurement, 1963-1964
Box GR24
Seminars on market target/buying incentives, 1964-1966
Box GR24
Sense and Nonsense in Creative Research, 1962
Box GR24
Status of Community Antenna Television, 1968
Box GR24
Taking the Magic out of Magic Number Copy Research (by Shirley Young), 1971
Box GR24
Advertising: Manipulation or Persuasion?, circa 1970s
Box GR24
Allocating Advertising Weight Geographically, undated
Box GR24
An Advertising Outlook (Dan Seymour speech), 1973
Box GR24
An Up-to-Date Look at the Strategy and Tactics of Couponing and Sampling in the Packaged Goods Industry, 1969
Box GR24
Basis for the Formulation of a Marketing Plan for JWT (Domestic) (by Nariman Dhalla), 1973
Box GR24
Checkerboard Tests: Clorets, 1972-1973
Box GR24
Clorets 1973 Media Spending and Test Translation Costs, 1973
Box GR24
Copy Testing--Does Anyone Have the Answers?, 1972
Box GR24
Correspondence and miscellaneous, 1972-1973
Box GR25
Does Advertising Manipulate Consumer Behavior?, 1971
Box GR25
Effective reach and exposure, 1973-1976
Box GR25
Fact or Fiction about Prime Time TV Communication, 1973
Box GR25
Future of the Advertising Agency Research Function (by Rena Bartos), 1974
Box GR25
How to Introduce and Successful New Brand, 1973
Box GR25
JWT Corporate (Harry Clark speech), 1974
Box GR25
JWT Target Plan for Holiday Inn U.S. System Advertising, 1974
Box GR25
New product development, 1973-1982 and undated
Box GR25
New York Office 1972 Annual Marketing Plan, 1972
Box GR25
Our Creative Disciplines (Burt Manning speech), undated
Box GR25
Positioning presentation for Quaker cereals (by Marketing Corporation of America), 1986
Box GR25
Questions and Answers in Planning Advertising (T-Plan), undated
Box GR25
Role of Market Communication in Selling Automobiles, 1971
Box GR26
Segmentation Study of the Dentrifice Market, 1973
Box GR26
Strategic planning, 1955-1972
Box GR26
Strategic Planning Study of the Dog Food Market, 1973
Box GR26
Target Planning System, 1971-1973
Box GR26
Test Market Evaluation Bulletin, 1970 Oct.
Box GR26
Trouble at Credibility Gap (Arnold Grisman), circa 1973
Box GR26
Warner Lambert--A Proposal for Testing Day vs. Night-Time Television Using the Checkerboard Test Design, 1972
(2 folders)
Box GR26
What Will the Advertising Business Be Like in 5-6 Years (Nariman Dhalla), 1974
Box GR26
Advertising compensation data, circa 1978
Box OV1
Taking Behavioralism Seriously (John Hanson and Douglas Kyser), undated
Box OV1
GTE residential telephone survey forms, 1995
(2 folders)
Box OV1
Hyundai collateral literature, 1997
Box OV1
Robert Coen Presentation on Advertising Expenditures, 1992-2002
Box OV1
Miller advertising timeline, 1970-1983, circa 1983
Box OV1
New Product Ideas for Gelatin, undated
Box OV1
Nissan/Datsun clippings, 1977-1987
Box OV1
Scott Paper agency performance evaluation, 1988
Box OV1
Toyota Mid-80s Product Policies and Direction, 1980
Box OV1
Sales conviction interview sheets, 1956-1957
Box OV1
Questions and Answers in Planning Advertising (T-Plan), 1972
Box OV1
Strategic Positioning--London vs. New York T-Plans, circa 1972
Box OV1
National Automobile Survey forms, circa 1978
Box OV2
National Automobile Survey visual aids, undated
Box OV2
Transformation speech, hard copies of charts, undated
Box OV2
New Marketing Environment presentations transparencies, undated
Box OV3
Agency evaluation forms, undated
Box OV4
Advertising Age 50 Years of TV Advertising collectors' edition, 1995 Spring
Box OV4
Interactive advertising printed materials, 1999-2000
Box OV4
Schematic of the Market Research Method for Conducting Market Target/Buying Incentive Studies, chart, undated
Box OV4
Integrity Music creative, 1993-1996 and undated
Box OV4
AMI presentation flow charts, undated
Box OV4
Magnavox trend data, 1973
Box OV4
Minolta print advertising (Campbell Mithun Esty), 1993
Box OV4
Nissan Pulsar brochure (in Japanese), 1987
Box OV4
Simupac, 1976-1978
Box OV4
Toyota--Wharton econometric data, 1980
Box OV4
1980: The Threshold to the Future Decade, 1979
Box WS1
Achenbaum at Large (Adweek Marketing Week), 1985-1987
Box WS1
Achenbaum's Analysis (Advertising Age), 1989
Box WS1
Achenbaum Tells About Picking an Ad Agency, Toyota, Datsun Style, undated
Box WS1
Ad crisis, draft, undated
Box WS1
Ad Venture (Credits magazine), 1986
Box WS1
Addressing the Market Information Malaise, 1995
Box WS1
Addressing the New Advertising Environment, 1988
Box WS1
Advertising Agency Homogenization, 1983
Box WS1
Advertising Agency of the Future, 1994
Box WS1
Advertising Agency of Tomorrow, 1991
Box WS1
Advertising book, brand chapter notes and drafts, 1993-1995
(2 folders)
Box WS1
Advertising book, overview chapter, 1993
Box WS2
Advertising book, proposal, 1993
Box WS2
Advertising book, Richard Lessler files, 1994
Box WS2
Advertising Doesn't Manipulate Consumers, 1972
Box WS2
Advertising in the Changing Pattern of Distribution, 1951
Box WS2
Advertising Environment of the 90s, 1992
(3 folders)
Box WS2
Advertising is Broken--Can It Be Fixed?, 2004
(1-2 of 5 folders)
Box WS2
Advertising is Broken--Can It Be Fixed?, 2004
(3-5 of 5 folders)
Box WS3
Advertising is Broken--Why Fix It?, 2007
Box WS3
Advertising: Manipulation or Persuasion?, undated
Box WS3
Advertising/Promotion Budgets (speech given by F. Kent Mitchell), 1985
Box WS3
Advertising's Future Prediction (speech given by Marion Harper), 1952-1972
Box WS3
Agency/Client Relationships, 1989
Box WS3
Agency Compensation, undated
Box WS3
Agency of the Future, 1994
Box WS3
Agency relations position paper, 1976
Box WS3
American Marketplace and Where It Is Headed in the Next Five Years, 1990
Box WS3
Answer to One of the Unanswered Questions About the Measurement of Advertising Effectiveness, 1966
Box WS3
Are Brands Bankrupt?, 1993
Box WS3
Are We Executing or Killing Our Marketing Plans?, 1982
Box WS3
Attitude Research Revisited, 1989
Box WS3
Brand Driven Marketing Communications, 1990
Box WS3
Brand Equity Is Only a Piece of the Puzzle, 1996
Box WS3
Brand Management, draft, undated
Box WS4
Branding article, notes and drafts, 1952-1990
Box WS4
Branding in the New Market Environment, 1991
Box WS4
Branding white paper--The New Marketing of Brands, 1990
Box WS4
Brief remarks, AAPOR conference, 1965
Box WS4
Campbell Soup Food Marketing--Bringing It All Together, undated
Box WS4
Can Advertising Be Tested in the Marketplace?, 1981
Box WS4
Can Magazines Play a Role in Stabilizing TV Prices?, 1977
Box WS4
Can Network Commercial Scheduling within a Program Be Improved?, 1973
Box WS4
Can the Brand Management System Adapt to the New Marketing Environment?, 1988
Box WS4
Can We Tolerate a Double Standard in Marketing Research?, 1984-1985
Box WS4
Cardinal Sins of Agency Management, 1978
Box WS4
Changing Advertising Agencies: A Most Ingenious Paradox, 1977
Box WS4
Compensation Philosophy: The Client View, 1989
Box WS4
Concept of Effective Reach, 1973
Box WS4
Concept of Market Segmentation, 1955
Box WS4
Consumer Attitudes: Do They Matter in Advertising?, undated
Box WS5
Consumer Attitudes Toward Health and Soup, 1991
Box WS5
Copy Research: TV Commercial Testing Program, 1959
Box WS5
Craps or Poker: Gambling on New Market Entries, 1992
Box WS5
Crisis in Advertising and How to Fix It, 2004
Box WS5
Crisis in Advertising: Does It Matter?, 1973-2003 and undated
(2 folders)
Box WS5
Criteria for Developing and Evaluating Commercial Testing Techniques, 1966
Box WS5
Dawn of Competition in the Advertising Business, 1987
Box WS5
Declining Power of National Advertising, undated
Box WS5
Desensitization of America, 1976
Box WS5
Developing New Market Entries, undated
Box WS5
Disposal Revolution: The Role Advertising Can Play, 1991
Box WS5
Does Advertising Manipulate Consumer Behavior?, 1971
(2 folders)
Box WS5
Does Marketing Need a CPR?, 1977
Box WS6
Dominant TV Has Vulnerable Underbelly, 1978
Box WS6
Dunkin' Donuts branding presentation, 2000
(2 folders)
Box WS6
E-commerce article, 1999
Box WS6
Effective Exposure: A New Way of Evaluating Media, 1977
Box WS6
Effective exposure early paper, 1973 or 1974
Box WS6
Effective Exposure in Media Planning, 1976
Box WS6
Effective Exposure: The Subversion of a Useful Idea, 1986
Box WS6
Effie Awards introductory remarks, 1979
Box WS6
Eight Marketing Lessons from George Bush, 1988
Box WS6
Enhancing Advertising Productivity, 1991
Box WS6
Escaping from a Sea of Trouble, 1976
Box WS6
Evolving Network Television Market, 1985
Box WS6
Excuse Me, Mr. McCluhan, But Now the Retail Store Is the Message, 1997
Box WS6
Expanding Services in Marketing, 1990
Box WS6
Facing the New Media Reality, 1977
Box WS6
Fact or Fiction about Prime-Time Communication, 1973
Box WS7
Fear Factor, 1985
Box WS7
Five Easy Ways to Increase Advertising Productivity, 1993
Box WS7
FTC research rule, 1977
Box WS7
Future Challenge to Market Research, 1986-1993
Box WS7
Future of the Advertising Business, drafts, undated
Box WS7
Future of Marketing Research, 1986-2003
Box WS7
Gresham's Law of Research, 1971-1986
Box WS7
Has Advertising Lost Its Bite?, notes and drafts, undated
Box WS7
Hope and Opportunity, 1971
Box WS7
How Change in Our Demography and Social Structure Will Affect Marketing in the Next Few Years, 1985
Box WS7
How Change in Our Demography and Social Structure Will Affect Marketing in the Next 5-6 Years, 1979
Box WS8
How Change in Our Demography and Social Structure Will Affect the Media Situation in the Next Decade, 1979
Box WS8
How I Would Select an Advertising Agency, 1988
Box WS8
How National Consumer Advertising Benefits the Consumer, circa 1974
Box WS8
How Research Can Help in the Strategic Positioning of a Brand, 1973
Box WS8
How Research Can Work to Help Position a Brand, 1973
Box WS8
How Should the Brand Management System Be Modified to Adapt to the New Marketing Environment, 1990
Box WS8
How to Change Advertising Agencies, circa 1983
Box WS8
How to Choose an Advertising Agency, 1983
Box WS8
How to Help Your Brand Managers Manage Their Advertising More Effectively, undated
Box WS8
Impending Media Crisis, 1979
Box WS8
Impending Media Crisis and What Should Be Done About It, 1978
Box WS8
Impending Media Crisis, originals, notes and miscellaneous, 1978
Box WS8
Implications of Price Competition on Brands, Advertising and the Economy, 1992
Box WS8
In Memory of Betty Macina, undated
Box WS8
Increasing Advertising Productivity, 1996
Box WS8
Increasing Marketing Productivity, 1988
Box WS8
Increasing the Productivity of Your Advertising Dollars, 1989
Box WS8
Industry Consolidation and Its Impact on Branding, 1998
Box WS8
Insight--Achenbaum (Advertising Age), 1989
Box WS9
Introductory and concluding remarks, ARF conference, 1963
Box WS9
Introductory remarks, Marco Island, footwear industry, undated
Box WS9
Is Advertising Accountability a Reality?, 1964
Box WS9
Is Advertising Manipulating the Consumer?, 1973-1975
Box WS9
Is Copy Testing a Predictive Tool?, 1964
Box WS9
Is Test Marketing on the Way Out?, 1983
Box WS9
Is the Brand Management System Obsolete?, 1988
Box WS9
Is the Government Our Only Problem?, 1971
Box WS9
Is There a Better Way for Goodyear to Use Magazines?, undated
Box WS9
Knowledge Is a Thing Called Measurement, 1966
Box WS9
Magic Ingredient in New Product Development, 1968
Box WS9
Market Research's Next Major Challenge, 1986
Box WS9
Market segmentation course, 1955-1973
Box WS9
Market testing article, 1968-1972
Box WS9
Market Testing: Using the Market as a Laboratory, 1972
Box WS9
Marketing and research seminars on attitude measurement, 1963-1964
Box WS10
Marketing definitions article, 1948-2005
(3 folders)
Box WS10
Marketing Food Products in the New Market Environment, 1988
Box WS10
Marketing Intelligence to Improve Decision-Making in the New Environment, 1989
Box WS10
Marketing Matters (column), 1996-1997
Box WS10
Marketing Opportunity for Financial Services, 1986
Box WS10
Marketing planning course, 1973-1974
(2 folders)
Box WS10
Marketing: What It Is and How It Should Be Practiced, 2008
Box WS11
Marketing's Challenge for the Future, 1990
Box WS11
Maximizing Advertising Agency Productivity, 1981
Box WS11
Maximizing Agency Productivity, 1978
Box WS11
Media Challenge, 1986
Box WS11
Media Effectiveness, 1976-1981
Box WS11
Media's New Leverage, 1977-1978
Box WS11
Miscellaneous drafts of articles, 1978-1981
Box WS11
Mismanagement of Brand Equity, 1993
Box WS11
Must Television Continue to Dominate the Media Scene?, 1978
Box WS11
Must We Test Advertising to Death?, 1980
Box WS11
National Checkerboard Research Design, undated
Box WS11
Negotiated Fee, 1976
Box WS11
Network television paper, undated
Box WS12
New compensation article, undated
Box WS12
New Market Entries: Lifeblood or Albatross?, 1974
Box WS12
New Market Entries: Their Identification and Evaluation, undated
Box WS12
New Marketing Entries: Lifeblood or Albatross?, 1990
Box WS12
New Perspective: Brand Driven Marketing Communications, 1990
Box WS12
New Perspective for BSBW, 1990
Box WS12
New Perspective on the Use of Media and Its Differential Role in Automobile Advertising, 1990
(2 folders)
Box WS12
Objective Approach to the Problem of Market Segmentation, 1964
Box WS12
Panel on media weighting, 1977
Box WS12
Perils in Niche Marketing, 1986
Box WS12
Photographic Advertising: Is It Doing Its Job Today?, 1987
Box WS12
Play It Again, Brand, 1990
Box WS12
Playing Craps with New Market Entries, 1987
Box WS12
Position paper on escalating TV production costs, undated
Box WS12
Possible white paper topics, undated
Box WS12
Practical MBO (management by objective) Linkages, 1979
Box WS12
Pre-Evaluating Copy Effectiveness, 1962
Box WS13
Price By Any Other Name Is Still a Price, 1989
Box WS13
Price Discount By Any Other Name Is Still a Price Discount, 1985
Box WS13
Pricing paper, undated
Box WS13
Program for Successful Launching of New Market Entries, undated
Box WS13
Proposal to Obtain a Publisher/Distributor to Market a Unique Lecture Series on the Practice of Marketing, 2009
Box WS13
Pulling Away from Push Marketing, 1987
Box WS13
Purpose of Market Testing, 1965
Box WS13
Push marketing paper, 1985
Box WS13
Qualms Senior Management Have About Their Advertising Agencies, undated
Box WS13
Relevant Measures of Consumer Attitudes, 1967
Box WS13
Remarks to IPG, 1989
Box WS13
Research's New Responsibility in a Consumerist Environment, 1971
Box WS13
Reshaping the Basis for Advertising Agency Compensation, 1988
Box WS13
Restoring Luster to Tarnished Brands, undated
Box WS14
Retail Stores, Not E-Commerce, Will Dominate, 1999
Box WS14
Reversing the Advertising Productivity Crisis, 1992
Box WS14
Revising the Original Concept of Effective Exposure, 1994
Box WS14
Role of Brands in Commercial Advertising, 1995
Box WS14
Role of Market Research in the Future, 1986
Box WS14
Role of Research in the Development of Advertising Strategy, 1975
Box WS14
Round Research Pegs in Square Marketing Holes, 1988
Box WS14
Segmenting Markets, 1973
Box WS14
Service Economy, undated
Box WS14
Statement before the FTC, 1971
Box WS14
Strategic marketing planning course, 1974
Box WS14
Strategic Positioning, 1975
Box WS14
Strategies for Addressing the New Market Environment, 1988
Box WS14
Study of the Demand for Network Television Time, undated
Box WS14
Systematic Approach to Pre-Testing TV Commercials, 1963
Box WS14
Systematic Pre-Evaluation of TV Commercials, 1963
Box WS15
Television Commercial Testing Program, 1959
Box WS15
Ten Cardinal Sins in New Business Solicitation, 1990
Box WS15
Ten Impediments to Marketing Productivity, 1985
Box WS15
Test Marketing, 1984
Box WS15
Testing the Pulling Power of an Advertisement, undated
Box WS15
The Seventies a Marketing View, 1971
Box WS15
These Prices Are Killing Us, undated
Box WS15
Thirteen Ways to Make Your Advertising More Productive, 1978
Box WS15
To Do Is Not Necessarily to Know, 1971
Box WS15
Today's Consumer--Is Advertising Manipulating Her?, 1973
Box WS15
Toward a New Illiteracy, undated
Box WS15
Traditional 15% Commission System Is Dead, Long Live the Equity Tailored Fee, 1976
Box WS15
Traditional Compensation Structures, 1997
Box WS15
Transformation of the Marketing Environment (for Philip Morris), undated
Box WS15
Transformation of the Packaged Food Marketing Environment (Campbell's), 1990
Box WS15
Transformation of the Packaged Food Marketing Environment (General), 1990
(2 folders)
Box WS16
Transformation of the Packaged Food Marketing Environment (Nestlé), 1990
Box WS16
Undervaluation of Brands and the Misuse of Advertising, 1990
Box WS16
University of South Florida talk, 1993
Box WS16
Use of Attitude Measurement in Testing TV Commercials, 1961
Box WS16
Usefulness of Market Testing as a Research Tool, 1963
Box WS16
Weighing Media Alternatives, 1977
Box WS16
What Do We Mean By Brand Driven Advertising?, undated
Box WS16
What Does Research Tell Us About Advertising Copy Principles?, 1968
Box WS16
What the Advertising Business Will Be Like in 5 or 6 Years, 1978
Box WS16
What to Do About Copy Testing until the Millennium, 1966
Box WS16
What to Look for in Agency Compensation, 1996
Box WS16
What Will the Advertising Business Be Like in 5-6 Years?, 1976
Box WS16
What's in a Name?, 1990
Box WS16
What's Wrong with Advertising?, 1990-2003
(2 folders)
Box WS17
When Good Research Goes Bad, 2001
Box WS17
Where Are Our Communications Consultants?, undated
Box WS17
Who Says You Need Research to Position a Brand?, 1974
Box WS17
Why Advertisers Are Reassessing Their Agency Compensation Arrangements, 1986
Box WS17
Why Not a CPR for Survey Research?, 1976
Box WS17
Why the Need for New Products, undated
Box WS17
Will the Advertising Agency Business Be Materially Different in the Next 5-6 years?, 1990
Box WS17
Will the Advertising/Marketing Communications Business Be Materially Different in the Next 5-6 years?, 1990
Box WS17
Your Ad Agency--Chameleon or Dinosaur?, 1988
Box WS17
Agency search exhibit materials, undated
Box WS18
Auxiliary marketing functions, 2010
Box WS18
Ch. 2, Sales Promotion, 2010
Box WS18
Ch. 3, Direct-Response Marketing, 2010
Box WS18
Ch. 4, Marketing Technology, 2010
Box WS18
Compensation exhibit materials, 1984-1989
Box WS18
Compensation notes, undated
Box WS18
Introduction, 2008-2010
(2 folders)
Box WS18
Marketing concepts notes, undated
Box WS18
Marketing planning book, early attempt, undated
(2 folders)
Box WS18
Vol. I Ch. 1: What is Marketing?, 2010
(2 folders)
Box WS18
Vol. I Ch. 2: Competition, 2010
(2 folders)
Box WS19
Vol. I Ch. 3: Definitions, 2010
(2 folders)
Box WS19
Vol. I Ch. 4: History, 2010
Box WS19
Vol. V. Ch. 5: Role of Government, 2010
Box WS19
Achenbaum's history on the definition of marketing, undated
Box WS19
Achenbaum's speeches used as source material, 1978-1998
(2 folders)
Box WS19
Articles on advertising and marketing, 2005-2009
Box WS19
Content of course, notes, 2004
Box WS19
Definitions of marketing, undated
(2 folders)
Box WS19
Drafts of various parts, 2006-2008 and undated
(3 folders)
Box WS20
DVDs/Internet/Technology articles, 2006-2007
Box WS20
Lecture A: Marketing and the Law, 1996
Box WS20
Lecture 1: What is Marketing, 2005 and undated
(3 folders)
Box WS20
marketing planning notes, undated
Box WS21
Miscellaneous ideas and notes, 2003 and undated
(3 folders)
Box WS21
Part I: Exhibits and miscellaneous, undated
Box WS21
Part I Section 1: Exhibits and miscellaneous, 2006-2008 and undated
(4 folders)
Box WS21
Part I Section 1: Introduction, 2005 and undated
(4 folders)
Box WS21
Part I Section 1: Introduction, 2006-2009 and undated
(10 folders)
Box WS22
Part I Section 1: Introduction, final draft, 2005
Box WS23
Part I Section 2: Definition of Marketing, undated
Box WS23
Part I Section 2: Exhibits, 2007 and undated
(3 folders)
Box WS23
Part I Section 2: What is Marketing, 2005
(6 folders)
Box WS23
Part I Section 2: What is Marketing, 2005-2010 and undated
(8 folders)
Box WS24
Part I Section 3: Competition, 2005
(3 folders)
Box WS24
Part I Section 3: Competition, 2005-2007
(8 folders)
Box WS25
Part I Section 3: Competition, 2007-2008
(2 folders)
Box WS26
Part I Section 3: Exhibits, 2007-2008 and undated
(3 folders)
Box WS26
Part I Section 4: Changes, undated
Box WS26
Part I Section 4: Definitions, 2005-2007
(5 folders)
Box WS26
Part I Section 4: History, undated
(2 folders)
Box WS26
Part I Section 4: Marketing Definitions, 2006
Box WS27
Part I Section 4: Role of Participants in a Transaction, undated
Box WS27
Part I Section 4: What is Marketing, 2008
Box WS27
Part I Section 5: Exhibits, 2007
Box WS27
Part I Section 5: History, 2006-2008
(8 folders)
Box WS27
Part II: Exhibits, undated
Box WS27
Part II: Exhibits, undated
(3 folders)
Box WS28
Part II Section 1: Exhibits, 2007
Box WS28
Part II Section 1: Introduction, 2006
Box WS28
Part II Section 1: Marketing Complexity, 2007-2009
(5 folders)
Box WS28
Part II Section 2: Marketing Planning, 2007-2009
(4 folders)
Box WS29
Part II Section 3: Exhibits, 2007
Box WS29
Part II Section 3: Marketing Plan, 2007-2008
(6 folders)
Box WS29
Part II Section 3: Marketing Plan, 2009
Box WS30
Part II Section 3: Marketing Planning, undated
Box WS30
Part II Section 3: Useful Marketing Concepts, undated
Box WS30
Part II Section 4: Exhibits, undated
Box WS30
Part II Section 4: Legal Strategy, undated
Box WS30
Part II Section 4: Marketing Plan, 2007-2008 and undated
(6 folders)
Box WS30
Part II Section 4: Marketing Program, undated
Box WS31
Part II Section 5: Exhibits, undated
Box WS31
Part II Section 5: Useful Marketing Concepts, 2007-2009
(4 folders)
Box WS31
Part II Section 6: Summary and Conclusions, 2008-2009
(3 folders)
Box WS31
Part III: Introduction, 2009
(2 folders)
Box WS31
Part III Section 1: Introduction, 2008-2009
(3 folders)
Box WS31
Part III Section 1: Marketing Communications, undated
Box WS32
Part III Section 1: Products and Services, 2009
Box WS32
Part III Section 2: Branding, 2008-2009
(2 folders)
Box WS32
Part III Section 3: Marketing Strategy, 2008 and undated
(2 folders)
Box WS32
Part III Section 4: Price and Pricing, 2008-2009
(3 folders)
Box WS32
Part III Section 5: Distribution, 2008-2009
(3 folders)
Box WS33
Part III Section 6: Marketing Communications, 2008
Box WS33
Part III Section 7: Marketing Communications; Advertising, undated
Box WS33
Part III Section 8: Marketing Communications; Advertising Productivity, 2008
Box WS33
Part III Section 9: Advertising Agency, 2009
Box WS33
Part IV Section 2: Marketing Communications, 2009 and undated
(2 folders)
Box WS33
Part IV Section 3: Advertising Productivity, 2009
(2 folders)
Box WS34
Part IV Section 4: Advertising Agency, 2009
(2 folders)
Box WS34
Part V Section 1: Media Operations, 2009
Box WS34
Part V Section 2: Creative Product, 2009
(2 folders)
Box WS34
Part V Section 3: Marketing Research, 2009
(2 folders)
Box WS34
Part V Section 4: Agency Evaluation, 2009 and undated
(2 folders)
Box WS34
Part V Section 5: Agency Compensation, 2009
(2 folders)
Box WS34
Part V Section 6: Advertising is Broken, 2007
Box WS35
Part I Introduction, undated
Box WS35
Part I Lesson 1, 2011
Box WS35
Part I Lesson 2, 2011
Box WS35
Part I Lesson 3, 2011
Box WS35
Part I Lesson 4, 2011
Box WS35
Part II Lesson 5, 2011
Box WS35
Part II Lesson 6, 2011
Box WS35
Part II Lesson 7, 2011
Box WS35
Part II Lesson 8, 2011
Box WS35
Unused materials, 2005 and undated
Box WS35

Historical Note

Chronology List

DateEvent(s)
1944-1946U.S. Army Air Corps
1950B.S., Economics, UCLA
1951M.S., Economics, Columbia University
1951-1957McCann-Erickson Agency: Manager of Market Research; Economist and Market Analyst
1952-1957Ph.D. candidate, Economics, Columbia University
1957-1971Grey Advertising: Director of Marketing and Research; Vice President and Director of Marketing Services; Executive Vice President
1957-1971Independent Research Company: interviewer and coder
1961-1964Instructor, Bernard Baruch Graduate School of Public and Business Administration
1967Instructor, Advanced Advertising Institute at New York University Graduate School of Business
1971-1974J. Walter Thompson Company: Executive Vice President and Director of Marketing Services and Corporate Planning
1974-1989Canter, Achenbaum, Associates: Chairman of the Board
1987-1996M/A/R/C Group: Outside Member of the Board
1989-1992Backer Spielvogel Bates: Vice Chairman; Member of the Board
1993-1995Achenbaum Associates: President
1995-2004Achenbaum Bogda Associates: Chairman of the Board
2005-presentAchenbaum Institute of Marketing: President and Chief Executive Officer

Subject Headings

Related Material

Preferred Citation

[Identification of item], Alvin Achenbaum Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The Alvin Achenbaum Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2012.

Processing Information

Processed by Richard Collier, Cambridge Van Wagoner, May 2013

Encoded by Richard Collier, May 2013

Accession 2012-0177 is described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.

This finding aid is NCEAD compliant.