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Guide to the Advertising Ephemera Collection, 1850s-1980s

Collection Overview

The Advertising Ephemera Collection is composed of single advertisements, product and trade catalogs, advertising pamphlets, and broadsides. The advertisements are primarily American and from the late 19th and early to mid 20th century. The collection is divided into broad subject categories, based on the primary type of product or service being advertised, which are arranged in alphabetical order. Within each subject category material is divided based upon the form of the material; leaflets, letters, and sheets printed on both sides; trade cards (mechanical, metamorphic, see-thru, shape, fabric inserts, unusual feature, postcards and insert cards); booklets; special categories; and miscellaneous. A subseries of foreign advertising material consists predominately of travel related literature and is arrange alphabetically by country. The arrangement of oversize materials parallels the original arrangement.

The researcher should note that trade catalogs that are pamphlets may be found in several places in the Perkins Library: this collections; individually in the stacks as fully cataloged items; or as part of groups of old pamphlets for which the cataloging was by main entry only. Advertising broadsides may also be found in the Broadsides Collection and many collections of manuscripts also contain advertising materials.

Some useful reference sources for gathering further information on this type of material include:

Romaine, Lawrence B., "A Guide to American Trade Catalogs," 1944-1900 (New York, 1960).

Hammond, Dorothy, "Advertising Collectibles of Times Past," (Des Moines, Iowa, 1974).

Kaduck, John M., "Advertising Trade Cards," (Des Moines, Iowa, 1976).

McQuarry, Jim, "Collectors Guide to Advertising Cards," (Gas City, Indiana, 1975).

Additions to the collection have not been processed and therefore to do reflect the arrangement of the rest of the collection. Please refer to the detailed description below for more information about their content.

Descriptive Summary

Title
Advertising Ephemera collection 1850s-1980s
Creator
Advertising Ephemera. Duke University. David M. Rubenstein Rare Book & Manuscript Library
Extent
35 Linear Feet, 9650 Items
Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Location
For current information on the location of these materials, please consult the Library's online catalog.
Language
English.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Advertising Business

Additional oversize materials in Box 63.

(1 folder)
Box 1
Airplanes, Astrology, Magic & Dreams
(1 folder)
Box 1
Attorneys
(1 folder)
Box 1
Automobiles and Roads
(4 folders)
Box 1
Badges, Stickers, and Stamps
(1 folder)
Box 1
Banks & Finance
(2 folders)
Box 2
Beauty Parlors & Barber Shops
(1 folder)
Box 2
Bicycles
(1 folder)
Box 2
Books, Publishing, and Printing

Publisher and bookseller catalogs. Some magzine and subscription advertisements.

(3 folders)
Box 2
Books, Publishing, and Printing
(5 folders)
Box 3
Books, Publishing, and Printing
(4 folders)
Box 4
Boots and Shoes
(2 folders)
Box 4
Building Supplies

Building supplies, equipment, and services. Architectural ornaments and building matertials.

(6 folders)
Box 5
Building Supplies
(5 folders)
Box 6
Burial
(1 folder)
Box 7
Carriages, Buggies, and Horse Paraphernalia
(3 folders)
Box 7
Clothing
(5 folders)
Box 8
Commercial and Trade Organizations
(1 folder)
Box 9
Computers
(1 folder)
Box 9
Dance
(1 folder)
Box 9
Drama

Chiefly playbills for theater performances in Philadelphia and New York.

(3 folders)
Box 9
Drama
(5 folders)
Box 10
Drama
(5 folders)
Box 11
Drama
(4 folders)
Box 12
Education
(3 folders)
Box 13
Expositions, Fairs, & Festivals
(1 folder)
Box 13
Expositions, Fairs, & Festivals
(4 folders)
Box 14
Eyeglasses
(1 folder)
Box 14
Farm Machinery and Implements
(5 folders)
Box 15
Farm Machinery and Implements

Additional oversize materials in Box 63.

(3 folders)
Box 16
Fertilizers
(3 folders)
Box 16
Food
(3 folders)
Box 17

Catalogs and brochures for foreign travel and package tours. Includes museum and retaurant guides, shopping guides, and regional maps.

Albania
(1 folder)
Box 17
Austria
(1 folder)
Box 17
Belgium
(2 folders)
Box 17
Brazil
(1 folder)
Box 17
Canada
(1 folder)
Box 17
China
(1 folder)
Box 17
Cuba
(1 folder)
Box 17
England
(5 folders)
Box 18
England
(2 folders)
Box 19
France
(3 folders)
Box 19
Germany
(1 folder)
Box 20
Greece
(1 folder)
Box 20
Hungary
(1 folder)
Box 20
Ireland
(1 folder)
Box 20
Israel
(1 folder)
Box 20
Italy
(2 folders)
Box 20
Japan
(1 folder)
Box 20
Mexico
(1 folder)
Box 20
Monaco
(1 folder)
Box 20
Netherlands
(1 folder)
Box 20
Philippines
(1 folder)
Box 20
Puerto Rico
(1 folder)
Box 20
Romania
(1 folder)
Box 21
Scotland
(1 folder)
Box 21
South Africa
(1 folder)
Box 21
Sweden
(1 folder)
Box 21
Switzerland
(1 folder)
Box 21
Tours-Foreign
(1 folder)
Box 21
Turkey
(1 folder)
Box 21
Yugoslavia
(1 folder)
Box 21
Furniture

Chiefly catalogs for school, library, and office furniture. Some catalogs for home furniture. For rugs, lamps, fixtures, and other home related items see Home Furnishings. Additional oversize materials in Box 63.

(5 folders)
Box 22
Furniture
(5 folders)
Box 23
Furniture
(4 folders)
Box 24
Furniture
(4 folders)
Box 25
Furs & Skins
(1 folder)
Box 26
Guns
(1 folder)
Box 26
Hair Goods
(1 folder)
Box 26
Hardware
(4 folders)
Box 26
Health and Patent Medicines
(4 folders)
Box 27
Health and Patent Medicines
(4 folders)
Box 28
Health and Patent Medicines
(4 folders)
Box 29
Heating and Fuel
(1 folder)
Box 30
Horticulture
(3 folders)
Box 30
Household Appliances and Supplies
(4 folders)
Box 31
Household Furnishings
(4 folders)
Box 32
Household Furnishings
(2 folders)
Box 33
Houses and Buildings
(1 folder)
Box 33
Insecticides
(1 folder)
Box 34
Insurance
(2 folders)
Box 34
Jewelry, Watches, and Clocks
(2 folders)
Box 34
Lectures
(1 folder)
Box 34
Lighting
(2 folders)
Box 35
Liquor, Wines, and Spirits
(1 folder)
Box 35
Livestock, Poultry, Bees, etc.
(2 folders)
Box 35
Lotteries
(1 folder)
Box 35
Lumber, Woodworking, and Related Machinery
(1 folder)
Box 36
Machinery and Instruments
(3 folders)
Box 36
Machinery and Instruments
(5 folders)
Box 37
Machinery and Instruments
(3 folders)
Box 38
Machinery and Instruments
(4 folders)
Box 39
Machinery and Instruments
(2 folders)
Box 40
Machinery and Instruments
(4 folders)
Box 41
Mercantile Business
(1 folder)
Box 42
Mining
(1 folder)
Box 42
Miscellaneous
(1 folder)
Box 42
Moving Pictures
(1 folder)
Box 42
Music
(1 folder)
Box 42
Music Concerts
(2 folders)
Box 42
Musical Instruments
(1 folder)
Box 43
Nuclear Power
(1 folder)
Box 43
Office Supplies
(3 folders)
Box 43
Paper and Paper Products
(1 folder)
Box 43
Penmanship
(1 folder)
Box 43
Pets
(1 folder)
Box 44
Photography and Projection Equipment
(1 folder)
Box 44
Radios

Additional oversize materials in Box 63.

(1 folder)
Box 44
Railroads
(3 folders)
Box 44
Railroads
(4 folders)
Box 45
Railroads
(4 folders)
Box 46
Real Estate
(1 folder)
Box 47
Resorts, Hotels, and Travel
(3 folders)
Box 47
Resorts, Hotels, and Travel
(4 folders)
Box 48
Resorts, Hotels, and Travel
(3 folders)
Box 49
Rubber Goods
(1 folder)
Box 49
Sewing Equipment and Supplies
(1 folder)
Box 49
Sporting Goods
(2 folders)
Box 50
Steamships and Boats
(2 folders)
Box 50
Steamships and Boats
(4 folders)
Box 51
Telegraphs and Telephones
(1 folder)
Box 52
Textiles
(2 folders)
Box 52
Toiletries
(1 folder)
Box 52
Toys
(1 folder)
Box 52
Utilities
(1 folder)
Box 52
Automobiles and Roads

Additional oversize materials in Box 63.

Box 53
Beauty Parlors and Barbershops
Box 53
Books, Publishing, and Printing

Additional oversize materials in Box 63.

Box 53
Boots and Shoes
Box 53
Building Supplies

Additional oversize materials in Box 63.

Box 54
Building Supplies
Box 55
Carriages, Buggies, and Horse Paraphernalia

Additional oversize materials in Box 63.

Box 55
Clothing

Additional oversize materials in Box 63.

Box 55
Drama

Additional oversize materials in Box 63.

Box 56
Education

Additional oversize materials in Box 63.

Box 56
Expositions, Fairs, & Festivals
Box 56
Fertilizers
Box 56
Food

Additional Oversize materials held in Box 63.

Box 56
England
Box 56
France
Box 56
Germany
Box 56
Yugoslavia
Box 56
Furniture
Box 56
Furs and Skins
Box 57
Health and Patent Medicines

Additional oversize materials in Box 63.

Box 57
Heating and Fuel
Box 57
Horticulture
Box 57
Household Appliances

Additional oversize materials in Box 63.

Box 57
Household Furnishings
Box 58
Insurance
Box 58
Jewelry, Watches, and Clocks
Box 58
Lighting

Additional oversize materials in Box 63.

Box 58
Liquor, Wine, and Spirits
Box 58
Livestock, Poultry, Bees, etc.
Box 58
Lumber, Woodworking, and Related Machinery
Box 58
Machinery and Instruments
Box 59
Machinery and Instruments
Box 60
Machinery and Instruments
Box 61
Mercantile Businesses
Box 62
Music
Box 62
Musical Instruments
Box 62
Office Supplies
Box 62
Railroads
Box 62
Resorts, Hotels, and Travel

Additional oversize materials in Box 63.

Box 62
Sewing Equipment and Supplies
Box 62
Steamships and Boats
Box 62
Toiletries
Box 62

Addition (2001-0034) (2,012 items; dated 1860-1999) contains examples of ephemera, including: House of Lights (Raleigh and Cary, N.C.) night light, Dalziel Supply Co. hanger, N. Donald Edwards Co. paper clip dispenser, FedEx golf tee, Emery Worldwide keychain, and Baird & Warner real estate jar opener.

This addition has been interfiled with the collection.

Addition (2002-0082) (250 items, 1.2 lin. ft.; dated 1960s-1970s) contains primarily catalogs for the flooring and carpeting retail industry, brochures, and business cards for diverse stores and services. Also includes advertising memorabilia such as rulers, sewing kits, and keychains.

This addition has not been processed.

Addition (2004-0145) (150 items, 0.6 lin. ft.; dated [1800s]-[1990s]) contains a wide variety of promotional items, most dating from the early to mid 20th century, including cookbooks, pamphlets, brochures, direct mailings, order forms, and other items. Also includes a can opener, a contact lens case, an LP record, and two CDRs.

This addition has not been processed.

Addition (2008-0311) (150 items, 0.2 lin. ft.; dated [1850]-[1950]) includes trade catalogs, booklets, brochures, and leaflets for a wide variety of industries, including books, machinery, and appliances.

This addition has not been processed.

Accessions (2008-0317), (2008-0322), and (2008-0323)

1 folder (interfiled with Acc. 08/311: Box 1)

Addition (2008-0317) (3 items, 0.1 lin. ft.; dated 1898) consists of a pamphlet advertising a Commercial Travelers' fair in New York.

Addition (2008-0322) (3 items, 0.1 lin. ft.; dated 1913) includes a letter from Regal Tailoring to J.T. Ryan asking him to represent the company as an agent.

Addition (2008-0323) (5 items, 0.1 lin. ft.; dated 1879) includes 5 pieces about becoming an agent for Sherman & Co.'s Centennial Illuminating Oil and Compound bar soap.

These additions have not been processed. They are interfiled with Accession (2008-0311).

Subject Headings

Preferred Citation

[Identification of item], Advertising Ephemera Collection, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

Items were purchased by or transferred to the David M. Rubenstein Rare Book & Manuscript Library in the 1970s and the 1990s.

Processing Information

Processed by Ginny Daley and Sarah Hamilton

Completed September 29, 1998

Encoded by Don Sechler

Updated by Meghan Lyon, December 2008

This finding aid is NCEAD compliant