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Guide to the Douglass L. Alligood Papers, 1963-2013

Abstract

Advertising executive with BBDO and Uniworld agencies, and RCA. One of the first African Americans to become an executive in the advertising industry in the United States

Collection spans the years 1963-2013, with the bulk of materials spanning 1980-2006. It contains primarily of research reports focused on ethnic minority (African American, Asian, Hispanic) and youth consumer market demographics and media issues such as television viewing habits. The collection also includes clippings and a 1963 audio recording, Adventures in Negro History. Companies referenced in the materials include BBDO, RCA, Chrysler and Pepsi. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
Alligood, Douglass L.
Title
Douglass L. Alligood papers 1963-2013
Language of Material
English
Extent
1.0 Linear Feet, 100 Items
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

Collection spans the years 1963-2013, with the bulk of materials spanning 1980-2006. It contains primarily of research reports focused on ethnic minority (African American, Asian, Hispanic) and youth consumer market demographics and media issues such as television viewing habits. The collection also includes clippings and a 1963 phonograph record, Adventures in Negro History. Companies referenced in the materials include BBDO, RCA, Chrysler and Pepsi.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

In addition, original audiovisual materials are closed to patron use. Research Services staff need to produce use copies before contents can be accessed.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48-hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Aging Americans, 2006
Box 1
Analysis of Black Audience Primetime Network Viewing Preferences, 1985, 1987
(2 folders)
Box 1
Asian Population of New York, 2002
Box 1
Asian Populations in the U.S. Today, 2003
Box 1
BBDO Diversity Inc./Minority Advertising: A Plan for Profit, 1998
Box 1
BBDO Media Update (newsletter), 1988-1989
Box 1
Vol. 4 no. 2 Targeting Diversity, 1999
Box 1
Vol. 4 no. 3 Urban Inspiration, 1999
Box 1
Vol. 4 no. 4 Urban Highways, 1999
Box 1
Vol. 4 no. 5 New for Year 2000, 1999
Box 1
Vol. 4 no. 6 Reaching Ethnic Markets, 2000
Box 1
Vol. 4 no. 7 Urban Matrix, 2000
Box 1
BBDO Special Markets Update, 1991
Box 1
Black Consumer Market: RCA Consumer Electronics Discussion Paper, 1979
Box 1
Black Consumer Market Facts, 1993
Box 1
Black Television Viewing, 1996
Box 1
Black TV Viewing Choices, 2007
Box 1
Black TV Viewing Preferences, 2003
Box 1
Black Viewer Preferences, 2006
Box 1
Black Viewers Broaden Their Choices, 1999
Box 1
Black Viewers Sharpen Their Focus, 2000
Box 1
Black Viewing of Primetime Television, 1989-1990
Box 1
Black Viewing Preferences, 2002
Box 1
Clippings, 1966-1969
Box 1
CV/Biographical sketch, 2013
Box 2
Editorial + Audience Selected Minority Publications, 2001-2002
(2 folders)
Box 2
Hispanic Consumer Market Facts, 1993
Box 2
Hispanic Dimensions II, 2004
Box 2
Hispanic Readers of Consumer Publications, 1990
Box 2
Hispanic Readers of General Audience Consumer Publications, 1989
Box 2
Hispanics and Network Television, 2003
Box 2
Negro Media Analysis for Chrysler Motors Corporation, 1963
Box 2
Pepsi-Cola Co. Education Marketing Sessions II, 1985
Box 2
Special Markets: What Makes Them Special?, 1996
(2 folders)
Box 2
Top 20 Black and Hispanic DMA Market Rank and Demographic Rank, 2003
Box 2
Youth in the City, 2006
Box 2
Adventures in Negro History. Produced by Highlight Radio Productions, Detroit, Mich. HRP-101; sponsored by Pepsi-Cola Co. 12" Record album. Two copies with different cover art. 1963
Box 3

Historical Note

Chronology List

DateEvent(s)
1956Bachelor of Fine Arts, Bradley University.
1957-1960Service, United States Air Force.
1962-1971Media Planner, Marketing Group Supervisor, Account Executive, BBDO.
1971-1983Director of Corporate Advertising, Radio Corporation of America.
1983President, Uniworld.
1984-2013Senior Vice-President for Horizontal/Special Markets, BBDO
1994Centurion Society, Bradley University
2005Publication of Color Television, co-authored with Cristina Pieraccini
2010ADCOLOR Lifetime Achievement Award
2011BBDO and Bradley co-sponsor the Douglass L. Alligood Award, to fund capstone student projects that promote diversity in business.

Subject Headings

Related Material

Preferred Citation

[Identification of item], Douglass L. Alligood Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The Douglass L. Alligood Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2013.

Processing Information

Processed by Richard Collier, June 2013

Encoded by Richard Collier, October 2013

Accession 2013-0091 is described in this collection guide.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.