Guide to the American Catalin Corporation salesman's sample book, 1928-1930
Abstract
The American Catalin Corporation was founded in New York, N.Y., in 1927; it developed the light-colored, transparent, filler-free Bakelite resin in a wide range of colors. Bakelite is the first synthetic plastic, developed by Dr. Leo Baekeland between 1907 and 1909. American Catalin Corporation used its form of the resin for costume jewelry, fashion accessories, radios, and other products. By 1942, the company suspended its manufacture of jewelry and cast items to concentrate on wartime production. After the war, petroleum-based plastics gained favor.
Collection comprises a salesman's sample book in a black leather album used to provide a visual guide for the company's products. The album contains primarily 34 black-and-white 8x10 photographs (8 photographs are laid in, all but two are linen backed, those not laid-in are stamped on the back with "Johnston & Tunick Commercial Photographers"), as well as 17 typeset pages containing inter-office memos, sales tips, information regarding the company's competition, and customer testimonials. Several of the memos are written to the attention of D. J. Kelly, who was the salesman for whom the sample book was prepared. There is also a two-page key to the main group of 19 photographs, identifying the Bakelite products in each photograph, as well as the item's final producer. Seven of the laid-in photographs show the corporation's factory, including three of factory workers on the job. The American Catalin Corporation was founded in New York, N.Y., in 1927; it developed the light-colored, transparent, filler-free Bakelite resin in a wide range of colors. Bakelite is the first synthetic plastic, developed by Dr. Leo Baekeland between 1907 and 1909. American Catalin Corporation used its form of the resin for costume jewelry, fashion accessories, radios, and other products. By 1942, the company suspended its manufacture of jewelry and cast items to concentrate on wartime production. After the war, petroleum-based plastics gained favor.
Descriptive Summary
- Repository
- David M. Rubenstein Rare Book & Manuscript Library, Duke University
- Creator
- American Catalin Corporation.
- Title
- American Catalin Corporation salesman's sample book, 1928-1930
- Language of Materials
- English
- Extent
- 1 item
- Location
- For current information on the location of these materials, please consult the Library's online catalog.
Collection Overview
Collection comprises a salesman's sample book in a black leather album used to provide a visual guide for the company's products. The album contains primarily 34 black-and-white 8x10 photographs (8 photographs are laid in, all but two are linen backed, those not laid-in are stamped on the back with "Johnston & Tunick Commercial Photographers"), as well as 17 typeset pages containing inter-office memos, sales tips, information regarding the company's competition, and customer testimonials. Several of the memos are written to the attention of D. J. Kelly, who was the salesman for whom the sample book was prepared. There is also a two-page key to the main group of 19 photographs, identifying the Bakelite products in each photograph, as well as the item's final producer. Seven of the laid-in photographs show the corporation's factory, including three of factory workers on the job.
Administrative Information
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Access Restrictions
Collection is open for research.
Collection may contain materials to which the Acknowledgment of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.
Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
Use Restrictions
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
Contents of the Collection
Historical Note
The American Catalin Corporation was founded in New York, N.Y., in 1927; it developed the light-colored, transparent, filler-free Bakelite resin in a wide range of colors. Bakelite is the first synthetic plastic, developed by Dr. Leo Baekeland between 1907 and 1909. American Catalin Corporation used its form of the resin for costume jewelry, fashion accessories, radios, and other products. By 1942, the company suspended its manufacture of jewelry and cast items to concentrate on wartime production. After the war, petroleum-based plastics gained favor.
Subject Headings
Preferred Citation
[Identification of item], in the American Catalin Corporation salesman's sample book, 1928-1930, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
Provenance
Purchase, 2009
Processing Information
Processed by: Alice Poffinberger, February 2010
Encoded by: Noah Huffman, February 2010
Accession(s) described in this finding aid: 2009-0198
Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.
This finding aid is NCEAD compliant.
