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Guide to the Bates Worldwide, Inc. Records, 1934-2003 and undated

Abstract

Bates Worldwide advertising agency (Bates) was established in 1940 by former executives of the Benton & Bowles agency. It grew to become one of the largest agencies in the U.S. until its demise in 2003. Bates began as a simple proprietorship, but as the company grew its organizational structure took on different forms: a partnership, then a corporation before becoming a publicly traded transnational entity, and finally becoming a subsidiary in a global holding company. From the 1970s on, Bates' growth and international expansion was fueled by a long series of mergers, partnerships and acquisitions that continued until the company was itself acquired, first by the Saatchi & Saatchi and later by the WPP Group. Materials in the collection relate to Bates' permutations into a variety of corporate entities, including Ted Bates & Co., Ted Bates, Inc., Backer Spielvogel Bates, and Bates Worldwide, Inc., along with its subsidiaries (such as Campbell-Mithun and Kobs and Draft) and parent organizations (Cordiant Communications Group, Saatchi & Saatchi). Thus, the collection provides a window into the larger corporate culture of mergers, consolidations, acquisitions and takeovers that led to the formation of giant transnational advertising conglomerates and marked a profound shift in the landscape of the advertising industry during the late 20th century. The Bates Worldwide, Inc. Records spans the years 1934-2003 and includes correspondence, corporate policy manuals, photographs, publications, graphic designs, print advertisements, electronic records and videocassettes that document the activities of this major global advertising agency over the course of its corporate life. Bates built its early reputation as an advertising agency with a particular talent for promoting pharmaceutical products (Carter's Pills, Anacin analgesics) and common household goods (Mars candies, Wonder bread, Palmolive soap, Colgate dental cream). Advertising policies developed around a philosophy Bates called the Unique Selling Proposition (USP), which informed an imperative to identify and promote a single, unique and compelling reason for consumers to use any given product or service. As the company grew into a global business, USP evolved into more complex forms, including the Bates Brand Wheel. Major clients included Brown & Williamson Tobacco Co., Carter-Wallace Corporation, Hyundai America, the Joint Recruiting Advertising Program of the combined U.S. Armed Services, M&M/Mars Inc., Miller Brewing Company, Pfizer, the U.S. Navy and Wendy's International. There is also some information on the company's founder, Ted Bates, as well as on Rosser Reeves, Bates' first copy writer and the chief architect of the USP concept.

Descriptive Summary

Collection Number
RL.00090
Title
Bates Worldwide, Inc. records
Date
1934-2003 and undated
Creator
Bates Worldwide (Firm)
Extent
784 Linear Feet, 336,000 Items
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Material in English

Collection Overview

The Bates Worldwide, Inc. (Bates) Records span the years 1934-2003 and include correspondence, corporate policy manuals, photographs, publications, graphic designs, print advertisements, electronic records and videocassettes that document the activities of this major global advertising agency over the course of its corporate life. Bates began as a simple proprietorship, but as the company grew its organizational structure took on different forms: a partnership, then a corporation before becoming a publicly traded transnational entity, and finally becoming a subsidiary in a global holding company. From the 1970s on, Bates' growth and international expansion was fueled by a long series of mergers, partnerships and acquisitions that continued until the company was itself acquired, first by Saatchi & Saatchi and later by the WPP Group. Materials in the collection relate to Bates' permutations into a variety of corporate entities, including Ted Bates & Co., Ted Bates, Inc., Backer Spielvogel Bates, and Bates Worldwide, Inc., along with its subsidiaries (such as Campbell-Mithun and Kobs and Draft) and parent organizations (Cordiant Communications Group, Saatchi & Saatchi). Thus, the collection provides a window into the larger corporate culture of mergers, consolidations, acquisitions and takeovers that led to the formation of giant transnational advertising conglomerates and marked a profound shift in the landscape of the advertising industry during the late 20th century.

Bates built its early reputation as an advertising agency with a particular talent for promoting pharmaceutical products (Carter's Pills, Anacin analgesics) and common household goods (Mars candies, Wonder bread, Palmolive soap, Colgate dental cream). Advertising policies developed around a philosophy Bates called the Unique Selling Proposition (USP), which informed an imperative to identify and promote a single, unique and compelling reason for consumers to use any given product or service. As the company grew into a global business, USP evolved into more complex forms, including the Bates Brand Wheel. Major clients include Brown & Williamson Tobacco Co., Carter-Wallace Corporation, Colgate-Palmolive Company, Hyundai America, the Joint Recruiting Advertising Program of the combined U.S. Armed Services, M&M/Mars Inc., Miller Brewing Company, Pfizer, the U.S. Navy and Wendy's International. There is also some information on the company's founder, Ted Bates, as well as on Rosser Reeves, Bates' first copy writer and the chief architect of the USP concept.

The collection is organized into ten series and one cumulative subject index--Client Files, Corporate Communications Department, Creative Department, Financial Records, Human Resources Department, Memorabilia, New Business, Print Books, Vertical Files and Audiovisual Materials. The Client Files Series includes research reports, storyboards and graphic designs for Bates' clients. The Corporate Communications Department Series includes company-wide memoranda, public relations policy manuals, and a large file of biographical sketches and photographs of Bates' executives, as well as news clippings and press releases relating to the company and its clients. The Creative Department Series primarily focuses on Bates' efforts to stimulate creativity throughout its worldwide offices through participation in internal and industry-wide advertising competitions. The Financial Records Series includes general ledgers and other accounting reports. The Human Resources Department Series includes employee benefits literature and information on company affairs including press releases and staff memoranda. The Memorabilia Series includes promotional clothing, games, office posters and awards. The New Business Series includes materials relating to requests for proposals from prospective clients. The Print Books Series contains material from over 100 albums of proof sheets and print advertisements from existing clients. The Vertical Files Series consists of an alphabetical file of general information collected to aid in various aspects of company operations. The Audiovisual Materials Series contains periodic review collections of advertising, video memoranda, speeches, retirement presentations and highlight compilations prepared for prospective clients and award show consideration. A Subject Cross-Reference Index at the end of the finding aid links materials pertaining to specific clients, corporations, events and policies scattered throughout the various subject series.

Some materials were received as electronic files. Disks were assigned consecutive numbers reflecting the order in which they were encountered. If a work has a corresponding or associated electronic file, the file is included in the container list. The contents of each disk have been migrated to the Special Collections server. Consequently, the contents of these disks are available only in correspondingly numbered electronic subdirectories. Consult a reference archivist for access to the electronic files.

Restrictions on Access & Use

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is restricted.

Originals of audiovisual materials are closed to use. Patrons must request use copies to access the content of the material.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

1. Client Files Series, 1969-2003 and undated

136 boxes

Contains correspondence, reports, clippings, artwork, storyboards, print advertisements and other printed materials for Bates' clients from 1969 to 2002. Major clients represented in this series include Brown & Williamson (Kool, Lucky Strike cigarettes), Burroughs-Wellcome (Zovirax), Carter-Wallace (Arrid, Pearl Drops toothpaste, Trojan condoms), Hyundai America, Joint Recruiting Advertising Program (JRAP), Miller Brewing Co., Paddington Corporation (Bailey's Irish Cream, J&B whiskey), Peace Corps, Pfizer (Visine), the U.S. Navy, and Warner-Lambert. The extent of materials varies among the clients. In some cases, the series includes only artwork related to advertising campaigns, proof sheets of print advertisements, or correspondence. Holdings are more extensive for other clients, and includes broadcast placement schedules, account expenditure audits, and market research studies. Print advertising for many of these clients have been maintained separately in bound volumes and may be found in the Print Books Series. The series begins with a “general files” section that includes materials relevant to overall client relations and an archived, numbered set of dismantled storyboards for numerous clients. Thereafter, the series is arranged alphabetically by client name.

Some materials were received as electronic files. Disks were assigned consecutive numbers reflecting the order in which they were encountered. If a work has a corresponding or associated electronic file, the file is included in the container list. The contents of each disk have been migrated to the electronic records server. Consequently, the contents of these disks are available only in correspondingly numbered electronic subdirectories. Consult a reference archivist for access to the electronic files.

Audiovisual materials have been removed to the Audiovisual Materials Series. Originals are closed to use. Technical Services staff need to produce use copies before contents can be accessed. Please consult with Research Services staff before requesting audiovisual materials.

Administrative
Box CL1
141 Comunicator booklet, Twelve Basic Promotion Techniques, 2001
Box CL1
Ad Council, Public Service Advertising, 2002 Jan.-Feb.
Box CL1
Clippings, 1988 and 2001
Box CL1
Mazerov Research and Consulting, case studies, circa 1998
Box CL1
Presentation by Sanford C. Bernstein & Co., 1995
Box CL1
Dismantled storyboards
Index, undated
Box CL1
Nos. 1-30, Miller High Life, undated
(6 folders)
Box CL1
Nos. 31-56, Miller High Life, undated
(5 folders)
Box CL2
No. 56I, Löwenbräu, undated
Box CL2
No. 57, Miller High Life, undated
Box CL2
No. 57I, Löwenbräu, undated
Box CL2
No. 58, Miller High Life, undated
Box CL2
Nos. 58I-90, Löwenbräu, undated
(7 folders)
Box CL2
Nos. 91-92, Miller High Life, undated
(2 folders)
Box CL3
No. 93, Löwenbräu, undated
Box CL3
Nos. 94-106, Miller High Life, undated
(2 folders)
Box CL3
Nos. 107-110, Magnum Malt Liquor, undated
Box CL3
Nos. 111-112, Clipper Beer, undated
Box CL3
No. 113, Sony, undated
Box CL3
No. 114, Helene Curtis, undated
Box CL3
Nos. 121-122, Savings and Loan Association, undated
Box CL3
Nos. 133-150, Campbell's V-8 Juice, undated
(3 folders)
Box CL3
Nos. 151-156, Campbell's Juice Works, undated
Box CL3
Nos. 157-162, Helene Curtis Finesse, undated
Box CL3
No. 163, Helene Curtis Suave, undated
Box CL3
No. 164, Helene Curtis Finesse, undated
Box CL4
Nos. 165-166, Helene Curtis Suave, undated
(2 folders)
Box CL4
Nos. 167-170, 175-177, Miller High Life, undated
Box CL4
No. 178, Löwenbräu, undated
Box CL4
No. 197, Sony Instant Photo, undated
Box CL4
Nos. 198-209, Sony Beta, undated
(2 folders)
Box CL4
Nos. 210-215, Sony misc., undated
Box CL4
Nos. 216-223, NCR, undated
Box CL4
Nos. 230-237, Campbell's, undated
(2 folders)
Box CL4
Nos. 238-242, NCR, undated
Box CL4
No. 243, Löwenbräu, undated
Box CL4
Nos. 244-247, Miller High Life, undated
(2 folders)
Box CL4
No. 248, Campbell's V-8 Juice, undated
Box CL4
Nos. 249-250, Miller Meisterbrau, undated
Box CL4
Nos. 251-252, Sony, undated
Box CL5
Nos. 253-261, NCR, undated
Box CL5
Nos. 266-269, 272-278, Miller Meisterbrau, undated
Box CL5
Nos. 280-295, Campbell's, undated
(3 folders)
Box CL5
Nos. 303-320, Miller High Life, undated
(3 folders)
Box CL5
Portfolio of sample print advertisements, 1989-2002 and undated
(5 folders)

Includes Aalborg Extra, 1992; A&E Products, undated; Ad Council--Federal Voting Assistance Program (Y2Vote.org), 2000; Allied Domecq (Sauza), 2000-2001; Avis Rent-a-Car, 1992; Bates Worldwide, 1995; BSB/Bates South Africa, 1992; Carter-Wallace (Arrid XX, Trojan), 1995; Cityview Apartment Homes, undated; Comet Rice, undated; Electrolux, 1992; Energizer, 1992; Estée Lauder, 2001; H.J. Heinz, undated; Internet Security Systems, undated; JRAP, 1998; Lubriderm (Pfizer), 1992; M&M/Mars, 1989; Mandarin Oriental Hotels, 1992; Midtown Golf, 1991; Murata Electronics, undated; Myanmar Brewery, undated; Neosporin (Warner-Lambert), 2002; Old Forester, 1992; Oronite (ChevronTexaco), 2002; Precision Drilling, 2001; Pró Juréia, 1992; St. Luke's/Texas Heart Institute, 2002; Shell Oil Company, undated; Stuyvesant Lights (Scholz and Friends), 1992; Telecom Malaysia, 1992; Thomas' English Muffins, undated; United Jewish Appeal-Federation (dinner to honor Max Dane), 1991; Wendy's, 2001-2002; Westvaco, 2002; Whitney Museum of American Art, 2000.

Box CL6
Artwork and sketches for house promotions, 1991-1993
Box CL7-CL9
Printed materials, 1991-1995
(3 folders)
Box CL10
Proofs, undated
Box CL11
Entemann's posters, 1990s
Box CL11A
Printed materials, 1982
Box CL11
Proofs, 2000
Box CL11
Kool
Box CL11
House Rewards booklet, 2002
Box CL11
Proofs and print advertisements, 2002
Box CL15
Lucky Strike
Box CL12
Best practices study, 1997-1998
(2 folders)
Box CL12
Brand Design Manual, undated
Box CL11
Case study, 2002
Box CL12
International campaign materials
Belgium, 1997
Box CL12
Bulgaria, 1996-1997
(2 folders)

Audio cassette tape recording OR-P-11 removed to Audiovisual Materials Series, box AVO1.

Disk 59. Lucky Original Nights main design
Box CL12
Czech Republic, 1997
(3 folders)

Videocassette recording OR-P-12 and audio cassette tape recording OR-P-13 removed to Audiovisual Materials Series, box AVO1.

Box CL12
Chile, 1997

Poster removed to Box CL15.

Box CL12
Germany, 1996-1998
(3 folders)
Box CL13
Holland/Netherlands, 1996-1997
(2 folders)
Box CL13
Indonesia, 1998
Box CL13
Norway, 1994-1997
Box CL13
Panama, undated
Box CL13
Spain, 1997-1998

Poster removed to Box CL15.

Box CL13
Ukraine, 1997
(Folder 1 of 2)
Box CL13
Ukraine, 1997 (continued)
(Folder 2 of 2)
Box CL14
Venezuela, 1997
(3 folders)

Poster removed to Box CL15.

Box CL14
Yugoslavia, 1997
Box CL14
Printed materials, 1997-1999
Box CL14
General
Box CL14
Twelve Class-A Practices, undated

Videocassette recording OR-P-09 removed to Audiovisual Materials Series, box AVO1.

Box CL14
Proofs and posters, 1996-1998

From Bulgaria, Czech Republic, Chile, Spain and Venezuela campaigns.

Box CL15
General
Box CL16
National prescription audit, 1986-1995
Box CL16
Pediatrician recommendation study, 1994
Box CL16
Physician and drugstore audits, 1991-1994
(2 folders)
Box CL16
Presentation by Mark Morris, 1995
Box CL16
Time sheets for billing purposes, 1994
Box CL16
Warner-Wellcome
Consultant's report, 1995
Box CL16
Corporate information, 1992-1995
(2 folders)
Box CL16
Artwork and sketches, 1989-1994
Box CL17-19
Disk 50. Fonts
Box CL17-19
Disk 51. Fonts
Box CL17-19
Disk 52. Logos

Disk contains logos of a black and white logo of a unicorn, a barcode, and a chemical symbol for acyclovir.

Box CL17-19
Disk 53. Logos

Disk contains logos of a black and white logo of a unicorn, a barcode, and a chemical symbol for acyclovir.

Box CL17-19
Disk 54. Fonts
Box CL17-19
Disk 55. Fonts
Box CL17-19
Disk 56. Fonts
Box CL17-19
Proofs and point-of-purchase advertising, 1989-1994
(4 folders)

Includes Actifed, Certs, Filteray, and Zovirax.

Box CL20
Valtrex--announcement, 1995
Box CL21
Zovirax (Acyclovir)
Acyclovir literature search, 1994
Box CL21
Cold sore information, 1994-1995
(2 folders)
Box CL21
European strategic plan, 1994
Box CL21
Interactive media, 1994
Disk 60. Program file

Disk contains a Continental Insurance interactive program, and the installer file for the program.

Box CL21
Managed care programs, 1994-1995
Box CL21
MDAlert continuing education, 1994-1995
Box CL21
Packaging, 1994
Box CL21
Patient counseling educational materials, 1994
Box CL21
Rowland Company report, Portrait of a Public Health Education Strategy, 1994
Box CL21
Vaginal yeast products studies, 1994-1995
Box CL21
Wellcome Dialog program, 1994
(Folders 1-2 of 3)
Box CL21
Wellcome Dialog program, 1994 (continued)
(Folder 3 of 3)
Box CL22
Zovirax OTC
General, 1994
Box CL22
Budget for launch, 1994
Box CL22
Direct-to-consumer planning, 1994
Box CL22
FDA hearings transcript, 1994 May 19
Box CL22
Launch timetables, 1994
Box CL22
Marketing plan, 1994
Box CL22
Packaging, 1994
Box CL22
Pre-launch sampling proposal, 1994
Box CL22
Pre-launch strategies, 1994
Box CL22
Telemarketing, 1994
Box CL22
Proofs, 1998
Box CL23
Marketing
Box CL24
Buffalo Sabres, 1988-1989
Box CL24
Cleveland, Ohio, WEWS-TV, 1988
Box CL24
Denver market skiing programming, 1989
Box CL24
Portland Trailblazers radio broadcasting, 1988-1989
Box CL24
Xavier University basketball Player of the Game award, 1988
Box CL24
Storyboards
Fathers and Daughters, undated
Box CL24
Kids Football, undated
Box CL24
Man and Son, undated
Box CL24
Tired Dad, undated
Box CL24
Wet Kid, undated
Box CL24
General
Box CL25
50th anniversary of Bates/Carter-Wallace advertising relationship (picture album), circa 1993
Box CL25
Account memos/billings, 1995-1998
Box CL26
Analysis of Sandoz advertising, 1993 Jan. 14
Box CL26
Christensen, Andrea, chronological files 1997 Dec.-1998 July
(4 folders)
Box CL26
Custom event marketing, 1990-1994
Box CL26
Dick-Rath, Deborah, chronological files, 1996 Aug.-Nov.
(4 folders)
Box CL26
DiPasca, Rodger, chronological files, 1995 Mar. 20-1999 Jan.
(8 folders)
Box CL27
Krev, Mitch, chronological files, 1996 Oct.-1997 May
Box CL27
Leung, Matthew, chronological files, 1996 Jan. 22-Oct. 23
(5 folders)
Box CL28
New Yorker Miltown article, 1998 Aug. 3
Box CL28
Overview of Johnson & Johnson-Merck, 1993 Jan. 26
Box CL28
Positioning reports, 1994-1995
(2 folders)
Box CL28
Sales meeting, 1982
Box CL28
Teenage market research
Box CL29
Backer Spielvogel Bates Research Department report, Today's Teen, 1991 Apr.
Box CL29
Institute for International Research report, 1992 Sept. 24-25
Box CL29
Nachur ov Realitees Teen trend report, 1993 Jan.-Mar.
Box CL29
Rand Corporation youth poll, Teenage economic power, 1993
Box CL29
Seventeen magazine monitor, 1993
Box CL29
Seventeen magazine, Teenage Research Unlimited (TRU), 1990-1991
(2 folders)
Box CL29
TRU Teenage Marketing and Lifestyle Study, 1992 Fall
Box CL29
Teen trends update, 1993 Aug. 9
Box CL29
Deodorants
Box CL30
Arrid
Competitive market
Competitive review, 1994 3rd quarter
Box CL30
Coupon programs, 1993 Aug. 6
Box CL30
National market-by-market competitive analysis, 1991
Box CL30
Print advertising, 1994-1996
(3 folders)
Box CL30
Products, 1992-1993
Box CL30
Spending, 1994-1995
(4 folders)
Box CL30
Deodorant stick/solid additional analysis, 1993 Jan.
Box CL31
Dry Powder research memos, 1991 Oct.-Nov.
Box CL31
Efficacy claims, 1991
Box CL31
Existing claims for re-evaluation, 1991
Box CL31
Focus study on deodorants/anti-perspirants, 1991 Apr.
Box CL31
Fragrance research, circa 1991
(2 folders)
Box CL31
Qualitative assessment of sales impact of marketing mix promotions, 1994 Sept. 22
Box CL31
Strategic insights for Arrid, 1992 Apr.
Box CL31
Teenage use, 1995
Box CL31
Teen research, 1995 Feb.
Box CL31
Television Advertising Historical, 1979-Present, 1995
Box CL31
Television commercial length research, 1990-1992
Box CL31
Underarm category demographics presentation, 1994 Sept. 22
Box CL31
Arrid Extra Dry
Box CL32
Aerosol vs Lady Speed Spray, 1989 May
Box CL32
Aerosol designer fragrance line extension concept/product test, 1988 Mar.
Box CL32
Concepts, 1991
Box CL32
Left and Right 4 commercial, 1991 Aug. 5
Box CL32
Solid designer fragrance concept/product test, 1989 Feb.
(2 folders)
Box CL32
Arrid Teen Image
Agency point of view--teenage males, 1994 Jan.-Feb.
Box CL32
Animatics, 1993
Box CL32
Approved storyboard, 1993 Apr. 13
Box CL32
Approved print and television advertising, 1993
Box CL32
Casting--print advertising, 1993 Mar.-Apr.
Box CL32
Color correction notes, 1993
Box CL32
Coupon mechanicals, 1993
Box CL32
Creative development, 1993 Feb. 12
Box CL32
Creative presentation, 1993 Feb. 12
Box CL32
Creative strategy recommendations, 1993 Jan. 22
Box CL32
Dome vs. flat product test, 1993 May 21-June 8
(3 folders)
Box CL33
DRI copy test Reports, 1993 Mar.-Apr.
Box CL33
DRI results, 1993
(2 folders)
Box CL33
Evaluation of four commercials, 1993
(2 folders)
Box CL33
Final television boards, 1993 Apr. 15
Box CL33
Honesty campaign pre-production meeting, 1993 May 18
Box CL33
Legal clearances, 1993 Mar.-July
(2 folders)
Box CL33
Live photography meeting notes and contact reports, 1993
Box CL33
Marketing strategy, 1992
Box CL33
Merchandising, 1992-1993
(2 folders)
Box CL33
Miss Teen USA, 1993
Box CL33
Network clearance, 1993 Mar.-July
Box CL33
Non-coupon print, 1993 July
Box CL33
Package test memo, 1994 Apr. 4
Box CL33
People magazine article on teen slang, 1993 July 12
Box CL33
Pre-production meeting, 1993 Apr. 5
Box CL33
Print advertising
Approved board, 1993 Apr. 13
Box CL33
Creative boards, undated
Box CL33
Teen magazine, 1993 Apr. 29
Box CL33
Television board, 1993 Apr. 15
Box CL33
Product shoots-notes and contact reports, 1993 Mar.-Apr.
Box CL33
Production schedules, 1993
Box CL34
Promotion, 1993
(2 folders)
Box CL34
Reports, 1993 June-Aug.
Box CL34
Revised boards, 1993 Apr. 9-12
(2 folders)
Box CL34
Revised print, 1993 June 18
Box CL34
Sassy athletic survey, 1993
Box CL34
Seventeen layout mistake letter, 1993 June
Box CL34
Strategy--one-on-one qualitative research, 1993 Jan. 21
Box CL34
Storyboards, 1993
Box CL34
Teen market research
General, 1992-1993
Box CL34
Age-group activities, 1993 July 27
Box CL34
Girls, 1993
Box CL34
Market selection, 1993 Apr.-July
Box CL34
Publication analysis, 1994 Feb. 16
Box CL34
Surveys and articles, 1993
Box CL34
Young sisters and brothers media kit, 1993 July 9

Focuses on 15-24 year-old African-American youth sector.

Box CL34
Teen Spirit (a Mennen product) creative, 1991-1992
Box CL34
Television
Casting, 1993 Apr.-May
Box CL34
Contact report, 1993 May-June
Box CL34
Estimated production times, 1993 May 12
Box CL34
Holding fees & residuals, 1993 Apr.-May
Box CL34
Music costs, talent, 1993 June 4
Box CL34
Pre-production meetings, undated
Box CL34
Storyboards (four versions), 1993 Apr. 6
Box CL34
Talent residuals, 1993 May 12
Box CL34
Trafficking, 1993 May-June
Box CL34
Arrid Ultra Clear
Box CL35
Creative planning (phase I), 1997
(4 folders)
Box CL35
Production (phase II), 1997
(4 folders)
Box CL35
Television completion (phase III), 1997
(Folder 1 of 3)
Box CL35
Television completion (phase III), 1997 (continued)
(Folders 2-3 of 3)
Box CL36
Arrid XX
Advertising strategies, 1992
Box CL36
Airport advertisement, 1991
Box CL36
Articles, 1993
Box CL36
Blue campaign, 1995
Box CL36
Clear vs. opaque blind test, 1994 Aug.-Sept.
Box CL36
Clear: What Guys/Girls Want commercial, 1994 Apr.-May
Box CL36
Competitive materials, 1991-1992
Box CL36
Creative exploratory for Honesty campaign, 1994 Mar. 16
(5 folders)
Disk 62. Untitled
Box CL36
Disk 63. Competitive analysis
Box CL36
Disk 64. Creative and media presentation, 1993 Apr. 27
Box CL36
Creative strategy, 1993
Box CL37
DRI copy tests
Blue campaign, open-ended verbatims, 1994 Oct. 27
Box CL37
Communications test: Arrid XX Solid, 1994 Oct.-1995 June
(3 folders)
Box CL37
Test of competitors: Right Guard & Secret, 1994 Aug.
(3 folders)
Box CL37
Evaluation of four commercials, 1992 Mar.
Box CL37
Extra Extra Close campaign, 1995
(2 folders)
Box CL37
Final report, 1992
Box CL37
Glide-On vs. competitors blind test, 1994 Nov.
Box CL37
Honesty entered into Ad Age's Best competition, 1993
Box CL37
Honesty-Tennis presentation and recommendation, 1992
Box CL38
Interactive strategies, 1995
Box CL38
Male/female skews (media study), 1994 Feb.-Mar.
Box CL38
Media research, 1991-1992
Box CL38
Memos and reports for Love is Blind and Honesty-Tennis campaigns, 1992 July
(2 folders)
Box CL38
New product concepts, 1991
Box CL38
New York pre-production meeting, 1995 June 5
Box CL38
Production animatics, 1994
Box CL38
Sure/Degree Unsure and Little Party presentation (competitive products), 1992
Box CL38
Lady's choice
Box CL39
Ban Clear one-on-one qualitative research, 1992
Box CL39
Deodorant untitled commercial, 1980 Aug. 6
Box CL39
Executive summary, 1990
Box CL39
Free Standing Inserts (FSI)--layouts and scent name research, 1992
Box CL39
Presentation, 1990
Box CL39
Research, 1990
Box CL39
Revised commercials (storyboards)
Number 80.12362, 1981 Jan. 6
Box CL39
Number 82.10957, 1983 Feb. 7
Box CL39
Number 84.01600, 1984 Feb. 10
Box CL39
Number RR81-005R, 1983 Feb. 7
Box CL39
Roll-on anti-perspirant, untitled commercial, 1985 Apr. 2-1985 May 13
(3 folders)
Box CL39
Solid anti-perspirant
Print advertisements, 1984-1988
Box CL39
Revised commercials (storyboards)
Number 82.10957, 1982 Oct. 18
Box CL39
Number 83.17411, 1984 Jan. 27
Box CL39
Number 84.10266, 1984 Aug. 9
Box CL39
Number RR81.00312, 1981 June 3
Box CL39
Split Screen, 1991 Sept. 30
Box CL39
Untitled commercials, 1980 July 21-1984 May 13
(5 folders)
Box CL39
Home pregnancy tests, 1994-1997
(Folders 1-3 of 4)
Box CL39
Home pregnancy tests, 1994-1997 (continued)
(Folder 4 of 4)

Audio cassette tape recordings OR-P-14, OR-P-15, OR-P-16 removed to Audiovisual Materials Series, box AVO1.

Box CL40
Laxatives
Advertising/spending, 1996
Box CL40
Articles, 1992
Box CL40
Carter's New Little Pills, 1997
Box CL40
Category information, 1997-1998
Box CL40
Category review, 1994
(2 folders)
Box CL40
Competition spending, 1996
Box CL40
Concepts, 1993-1996
(Folders 1 of 3)
Box CL40
Concepts, 1993-1996 (continued)
(Folders 2-3 of 3)
Box CL41
Final reports, 1994-1997
Complete line of laxative care concept study, 1996
Box CL41
Laxative line size and color study, 1997
Box CL41
Laxative stimulant pill size, shape and packaging study, 1997
Box CL41
Tea laxative concept study, 1994
Box CL41
MRI data, 1996
Box CL41
Names, 1995
Box CL41
Preliminary media plan, 1995
Box CL41
Storyboards, 1991
Box CL41
Strategies, 1997
Box CL42
Study of attitudes, 1993
Box CL42
Oral care
General
Multi-concepts
Quantitative research, 1993 Oct.
Box CL42
Screening study, 1993 Sept.
Box CL42
Whitening toothpastes
General, 1998
Box CL42
Print advertisements, 1997
Box CL42
Sensitive teeth, 1997
Box CL42
Television commercials, 1997
(2 folders)
Box CL42
Pearl Drops toothpaste
Box CL43
Competitive advertising, 1997
Disk 66. Stills

Disk contains two sets of Mentadent video stills.

Box CL43
Disk 67. Video

Disk contains a video file.

Box CL43
Competitive spending, 1993
(3 folders)
Box CL43
Real People campaign
General, 1997
Box CL43
History and creative strategies, 1996
Box CL43
Storyboards, 1990
Box CL43
Pharmaceuticals-saline nasal spray
Final report: saline nasal spray mini groups, 1998 Oct.-Nov.
Box CL43
Prophylactics--Trojan condoms
Advertising
Advertisements, 1986-1996
(Folders 1-3 of 5)

Including Trade, Trojan Man, and Variety.

Box CL43
Advertisements, 1986-1996 (continued)
(Folders 4-5 of 5)

Including Trade, Trojan Man, and Variety.

Box CL44
Effectiveness: 1993 status report, 1994
Box CL44
Planning, 1994-1996
Box CL44
Television/print, undated
Box CL44
Analysis of market and image, 1995
Box CL44
Apparel, Tip-in, 1996
Box CL44
Brand overview, 1996
Brand review, 1991-1995
(Folder 1 of 4)
Box CL44
Brand review, 1991-1995 (continued)
(Folders 2-4 of 4)
Box CL45
Brands, 1996
Box CL45
Category overview, 1996
Box CL45
Christensen, Andrea, chronological files (Trojan only), 1997
(2 folders)
Box CL45
Competitive advertising, 1993-1996
(2 folders)
Box CL45
Condom articles, 1991-1995
(Folder 1 of 2)
Box CL45
Condom articles (continued), 1991-1995 (continued)
(Folder 2 of 2)
Box CL46
Condom industry, 1990-1991
Box CL46
Condom use/beliefs, 1993-1994
Box CL46
Contact reports, 1996
Box CL46
Creative strategies/review, 1992-1993
(2 folders)
Box CL46
Creative ads, 1992-1993
Box CL46
Evaluation and recommendation, 1988 Dec.
Box CL46
Family planning, 1990
Box CL46
FDA warning language, 1994
Box CL46
Female protection, 1991
Box CL46
Guess Who Trusts Trojan campaign, 1996
Box CL46
Heritage background, 1978-1984
Box CL47
Heritage positioning, 1995
Box CL47
Homosexuality (advertising in gay markets), 1994-1998
(3 folders)
Box CL47
Ideas/celebrity ideas, 1995
Box CL47
Marketing
Planning, 1996
Box CL47
Positive articles, 1996
Box CL47
Q scores (research on celebrity endorsements), 1995
(2 folders)
Box CL47
Time, Inc. history with condom advertising, 1986 Sept. 26
Box CL47
Media/endorsement management, 1991 Nov. 15
Box CL48
Media strategies, 1995
Box CL48
Mentor/Magnum brands overview, 1991
Box CL48
Minority advertising, YSB magazine, 1989-1990, 1995
Box CL48
Online, 1996
(2 folders)
Box CL48
Packaging research, 1995
Box CL48
Polyurethane condom review, 1991
Box CL48
Print advertising campaigns
Insertions, 1996
Box CL48
Planning, 1987-1988
Box CL48
Production files, 1997
(Folders 1-3 of 4)
Box CL48
Production files, 1997 (continued)
(Folder 4 of 4)
Box CL49
Review/creative strategy, 1990-1991
Box CL49
Sampling opportunities in magazines, outdoor program, GQ, 1991-1992
Box CL49
Sex in America, overview 1994

Agency review of a major study of American sexual attitudes and habits undertaken by the University of Chicago.

Box CL49
Sexually-transmitted diseases (STDs), 1990-1991
Box CL49
STDs/AIDS, 1991-1995
Box CL49
Strategy and information for television campaign, 1994-1995
Box CL49
Taking Trojans into the 1980s, 1985
Box CL49
Teen research, 1994-1996
(Folder 1 of 3)
Box CL49
Teen research, 1994-1996 (continued)
(Folders 2-3 of 3)
Box CL50
Types of condoms: ultra thin, Baggy, etc., 1990, 1995
Box CL50
Work sessions, 1993-1995
Box CL50

CDW

Proofs and printed materials, 1999, 2002
Box CL51
Artwork, 1996-1997
Box CL52
Brochures and flyers, 1996
Box CL52
Proofs, 1996
Box CL51
Artwork, 1994-1995
Box CL51
Brochures, 1995
Box CL52
Chromes and sketches, 1994-1996
(4 folders)
Box CL52
Print advertising, 2000
Box CL51
Competitive advertising, 1999
Box CL52
Eco-Drive watch printed materials, 2000
Box CL52
Artwork, 1994-1998
Box CL53-CL55
Disk 49. Logos

Disk contains 1 color and 2 black and white logos for Berlitz “#1 Top Rated Ships 1998”

Box CL53-CL55
Proofs, 1994-1998
Box CL56
Proofs, 2000
(2 folders)
Box CL57
Proofs, 2000
Box CL57
Correspondence, 2000
(2 folders)
Box CL58

Footlocker

Includes Lady Footlocker, Kids Footlocker.

Artwork, 1994-1998
(8 folders)
Box CL58
Disk 40. Fonts
Box CL58
Disk 41. Fonts
Box CL58
Disk 42. Fonts
Box CL58
Disk 43. Logos

Disk contains two logos entitled NBA, and Allstar Weekend.

Box CL58
Disk 44. Logos

Disk contains three logos for NBA on TNT.

Box CL58
Disk 58. QuarkXPress files
Box CL58
Artwork, 1994-1998 (continued)
Box CL59-CL61
Disk 45. Logos

Disk contains various National Football League and Nike logos.

Box CL59-CL61
Disk 46. Logos

Disk contains various “'97 NFL Experience” logos.

Box CL59-CL61
Disk 47. Photos

Disk contains two black and white photos entitled Mrs. Stern and 3 Beauties.

Box CL59-CL61
Disk 48. Artwork
Box CL59-CL61
Disk 57. Logos

Disk contains a Nike logo.

Box CL59-CL61
Proofs, 1995-1998
Box CL62
Campaigns, 1974-1978
(3 folders)

Includes “One Less Thing to Worry About” and O.J. Simpson “Superstar” campaigns.

Box CL63
Proofs, 1974-1979
Box CL64
General
Box CL65
Advertising planner, 2002
Disk 23. Program file

Disk contains a program entitled Hyundai 2002 Catalog and supporting files

Box CL65
Competitive advertising, 1984 May 2
Box CL65
Competitive spending-Audi, 1985 Aug. 19
Box CL65
Dealer associations, 1985 Nov.-1986 Jan.
Box CL65
Los Angeles Angels-KTLA, 1990
Box CL65
Marketing, 1985-1986
(2 folders)
Box CL65
Marlboro group merchandising, 1986 July
Box CL65
Media-print, 1986
Box CL65
Media-television, 1986
(2 folders)
Box CL65
Minnesota Twins, 1990
Box CL65
New Orleans dealer meeting, 1986 Jan. 31
(2 folders)
Box CL66
New York Giants radio, 1988
Box CL66
New York Mets television, 1991
Box CL66
News release-- Chair and Speedy campaigns, 2001

Videocassette recording OR-P-05 removed to Audiovisual Materials Series, box AVO1.

Box CL66
Oakland A's on KICU-TV, 1990
Box CL66
Owner communications kit, 2002
(2 folders)
Box CL66
Pride of Ownership, 2001 Oct. 11
Box CL66
Production budget review, 1986 June 30
Box CL66
Prospect target analysis, 2002 Feb.
(2 folders)
Box CL66
Research, 1985 Oct.-1986 Jan.
(2 folders)
Box CL66
Sales forecasts, 1986 Oct.
Box CL66
Spring dealer meetings, 1986 Apr. 8
Box CL66
Volkswagen reports, 1985
Box CL66
Excel model
Box CL67
1987 model year television package, 1986 July-Nov.
(2 folders)
Box CL67
3 Door Intro, 1986 May 22
Box CL67
Christmas Present, 1986 Nov.
Box CL67
College pre-production, 1985 Oct.
Box CL67
Common Sense, 1986
(2 folders)
Box CL67
Correspondence, 1995
Box CL67
Event production, 1986 Oct.-Nov.
Box CL67
Media-radio, 1986 Mar.
Box CL67
Pre-production meeting, 1986 Apr. 11
Box CL67
Product introduction television package, 1986 Aug.-Oct.
(2 folders)
Box CL67
Running footage, 1985 Dec.
Box CL67
Sonata model, 1997
Box CL68
Launch kit, 1997

Videocassette recording OR-P-10 removed to Audiovisual Materials Series, box AVO1.

Box CL68
Newspaper inserts, 1997
Box CL68
Saridon case study, 2002
Box CL69
Billings, 1995-1996
(2 folders)
Box CL69
Contracts, 1995-1996
Box CL69
General
Box CL69
Benchmark proposals, 1991
(2 folders)
Box CL69
C-1 manpower report, 1992
(2 folders)
Box CL69
Correspondence from the Department of Defense (DOD), 1991 Oct.-1992 Apr.
(2 folders)
Box CL69
Disclosure statement, 1991 Nov. 27
Box CL69
Financial records
Box CL70
Budget, 1992 Sept.-1993 Jan.
(2 folders)
Box CL70
Memoranda, 1991 Oct.-1993 Jan.
(7 folders)
Box CL70
Receipts, 1992 Feb.-1993 Jan.
(9 folders)
Box CL71
Manpower reports, 1991 Sept.-Dec.
(2 folders)
Box CL72
Marketing strategies, 1992
(2 folders)
Box CL72
Media planning, 1992-1993
(2 folders)
Box CL72
Military funeral planning kit, undated
Disk 61. Audio

Disk contains one untitled audio file

Box CL72
Notes, 1993
(2 folders)
Box CL72
Proposals, 1992-1993
(7 folders)
Box CL73
Quarterly reports, 1993
Box CL73
Technical proposal, 1991
(Folder 1 of 2)
Box CL73
Technical proposal, 1991 (continued)
(Folder 2 of 2)
Box CL74
Advertising campaigns
Active enlisted, undated
(13 folders)
Box CL74
G.I. Bill, undated
Box CL74
Olympics, undated
Box CL74
Reserve Officer Training Corps (ROTC) scholarship materials, 2001
Box CL74
Artwork
Chromes, undated
Box CL74
Chromes and other artwork, 1980s-1992 and undated

Includes work performed by Grey Advertising.

Box CL75-CL81
Proofs, 1986-1992

Includes work performed by Grey Advertising.

Box CL82
Artwork, 1996-1997 and undated
Box CL83-CL86
Proofs, 1996-1997
Box CL87
Storyboard books, undated
Box CL88
Brand development booklet, 2000
Box CL89
Artwork, 1995-1996
Box CL89
Proofs, 1995-1997
Box CL89
Proofs, 2000
Box CL89
Artwork, 1990
Box CL90
Proofs, 1990
Box CL90
General
Box CL91
Assorted sports marketing folders, undated

Empty folders with radio station, sports team logos displayed on covers.

Box CL91
Creative sports marketing files, 1989
Box CL91
Fanstand, 1989 July
Box CL91
Fred Edelstein Show, 1989
Box CL91
George Perles Show, 1989
Box CL91
Impact Productions, 1989 Sept. 6
Box CL91
Industry historical/projections, 1992
Box CL91
Intersport Chicago, 1988-1989
(2 folders)
Box CL91
Joe Thompson Sports Productions, 1979-1982
Box CL91
Löwenbräu tracking reports (Vincent Falcone), 1981
Box CL91
Manhattan Cable--sports, 1989 Mar. 15
Box CL91
Miller Lite storyboards, 1980s
Box CL91
Miller sponsorships since 1979, 1989
Box CL91
Miller Sports Club, 1990 Feb.
Box CL91
Miller Sports Highlight 1989
Box CL91
New York--CBS Sports, 1982-1983
Box CL91
New York sports radio, 1988
Box CL91
New York--WNEW Sports Update Extra, 1980-1981
Box CL91
Power Sportsbeat, 1989 Nov. 9
Box CL91
Sportsbreak, 1988 Apr.
Box CL91
Sports Channel, 1988 Nov. 9
Box CL91
Sports Final, 1990
Box CL91
Sports interview proposal, 1989 July
Box CL91
Sports Magazine, 1978-1987
(2 folders)
Box CL91
Sportsview, 1989 Aug. 22
Box CL91
Sports wrap-ups, 1980-1985
Box CL91
Television, 1989
Box CL91
This Week in Baseball, WWOR-TV, 1989 Nov. 27
Box CL91
Timberwolf productions--agency point of view, 1989 Aug. 15
Box CL91
The Umpires, 1989 Sept. 4
Box CL92
WBBM Boston: The Beach, 1989
Box CL92
WIOD-AM Miami, 1990
Box CL92
WOW Radio, 1989 Nov. 17
Box CL92
Celebrity sports
Best of the Beach, 1990
Box CL92
Miller (WCAU, WCIX) Beach, 1990
Box CL92
College sports
Clemson Football Show, 1989
Box CL92
Clemson University Sports Network, 1989
(2 folders)
Box CL92
Eastern Michigan University football, golf, 1989
Box CL92
Husker Highlights, 1990
Box CL92
March Madness NCAA First Round, 1990 Mar.
Box CL92
Metro Conference Basketball, 1990 Aug. 29
Box CL92
Mid-American Conference sports, 1989
Box CL92
NCAA Big Eight pre-season special, 1989 July 11
Box CL92
NCAA Big Ten Preview, 1990 May 1
Box CL92
NCAA Slam Dunk, 1989
Box CL92
NCAA Tournament, Michigan vs. Xavier, 1989 Mar. 15
Box CL92
PAC-10 Preview, 1989
Box CL92
Penn State Game Day, 1989 July 27
Box CL92
Raycom College Football Report, 1989 May 4
Box CL92
Siena Basketball w/ Mike Dean, 1989
Box CL92
Southwest, Southeast, Atlantic Coast conferences, 1979-1985
Box CL92
University of Southern California (USC), 1979-1980
Box CL92
University of Tennessee, 1981-1982
Box CL92
WTNH New Haven--UConn Basketball, undated
Box CL92
Professional sports
Albany Yankees, 1989
Box CL92
Atlanta Braves, 1977-1979, 1991
(3 folders)
Box CL92
Atlanta Falcons, 1979-1986, 1990-1991
(2 folders)
Box CL92
Atlanta Hawks, 1977-1986
Box CL92
Atlanta Hawks television, 1990-1991
Box CL92
Baltimore Colts, 1978-1984
Box CL93
Baltimore Orioles, 1978-1993
(3 folders)
Box CL93
Boston Bruins, 1984
Box CL93
Boston Celtics, 1982-1991
(5 folders)
Box CL93
Boston Marathon, 1990
(2 folders)
Box CL93
Boston Red Sox, 1976-1987
(4 folders)
Box CL93
Boston Red Sox/Bruins historical, 1990
Box CL93
Boston sports, 1989
Box CL93
Buffalo Bills, 1982, 1985
Box CL93
California Angels, 1978-1982, 1991
(2 folders)
Box CL93
California Mile, 1989 June 14
Box CL93
Canterbury Downs, 1989 May 5
Box CL93
Charlotte Hornets Magazine, 1990-1991
Box CL93
Charlotte Hornets Playbook, 1990-1991
Box CL93
Chicago Baseball, 1981-1987
Box CL93
Chicago Bears
Box CL94
General, 1987-1991
Box CL94
Cable television, 1989
Box CL94
Chicago Bears Locker Room, 1989 Apr.
Box CL94
Mike Ditka Show, 1989
(2 folders)
Box CL94
Chicago Bulls, 1983-1984
Box CL94
Chicago Cubs, 1976-1987, 1990-1991
(4 folders)
Box CL94
Chicago Sports radio, 1989
Box CL94
Chicago White Sox, 1979-1987, 1990-1991
(2 folders)
Box CL94
Cincinnati Bengals, 1977-1982, 1989-1991
(2 folders)
Box CL94
Cincinnati-- Bob Trumpy Show, 1989 Oct. 26
Box CL94
Cincinnati radio Sportstalk, 1990 Jan. 17
Box CL95
Cincinnati Reds
General, 1978-1984
Box CL95
Big Red Machine, 1990
Box CL95
Radio, 1990
Box CL95
Specials, 1990
Box CL95
Cleveland Browns, 1984-1986, 1990
(2 folders)
Box CL95
Cleveland Cavaliers, 1983-1991, 1989
(3 folders)
Box CL95
Cleveland Indians
General, 1978-1985, 1991
(2 folders)
Box CL95
Radio, 1990-1991
(3 folders)
Box CL95
Sports Channel, 1991
Box CL95
CoreStates Championship, 1989 May 3
Box CL95
Dairyland Race Track, undated
Box CL95
Dallas Cowboys
Box CL95
General, 1976-1991
(3 folders)
Box CL95
Dallas Cowboys Gameday, 1989 Dec. 24
Box CL95
Dallas Cowboys Report, 1991
Dallas Cowboys Show, 1989
Box CL95
Dallas Cowboys Special Edition, 1990 Oct. 25
Box CL95
Dallas Cowboys Updates (WFAA), 1990
Box CL95
Jimmy Johnson/Drew Person television, 1989 July
Box CL95
Jimmy Johnson Show, 1989-1990
(4 folders)
Box CL96
Pre-season, 1990-1991
(2 folders)
Box CL96
Press conference, 1991 July 3
Box CL96
Radio proposal, 1990-1991 Apr.
(2 folders)
Box CL96
Star of the Game, 1990
Box CL96
Television, 1990 Jan. 11
Box CL96
Dallas Mavericks, 1983-1986
Box CL96
Dallas Trophy Show, 1986 June 18
Box CL96
Denver Broncos
General, 1979-1987
Box CL96
Dan Reeves Show, 1990
Box CL96
KCNC-TV, 1991
Box CL96
Pre/post-game shows, 1989
(2 folders)
Box CL96
Pre-season, 1988-1991
(3 folders)
Box CL96
Sports specials, 1991
Box CL96
Denver Huddle, 1989
Box CL96
Denver Nuggets, 1977-1987
Box CL96
Detroit contingency fund, 1986
Box CL96
Detroit Lions
General, 1978-1979
Box CL96
Pre-season television, 1990
Box CL96
Radio, 1990
Box CL96
Detroit Pistons, 1989
Box CL96
Detroit-- The Press Box, undated
Box CL96
Detroit Tigers
Box CL97
General, 1978-1988
(2 folders)
Box CL97
Radio, 1990
Box CL97
Golden State Warriors, 1976-1986
Box CL97
Green Bay Packers
General, 1981-1985
Box CL97
Green Bay Packer Hour, 1991
Box CL97
Green Bay Packers Show/Lindy Infante, 1990
Box CL97
Historical, 1990 Apr. 26
Box CL97
Radio, 1990-1991
(2 folders)
Box CL97
Television
General, 1990-1991
(2 folders)
Box CL97
WBAY-TV, 1990 Jan. 26
Box CL97
WGAB, 1990-1991
Box CL97
Houston Astros
General, 1976-1989
(3 folders)
Box CL97
Hispanic, 1991
Box CL97
Houston Oilers
General, 1979-1987
Box CL97
Houston Oilers Radio Network, 1990
Box CL97
Houston Oilers vs. Pittsburgh Steelers, 1990 June 15
Box CL97
Pre-season, 1989-1991
(2 folders)
Box CL97
Quarterback Corner with Warren Moon, 1989-1992
(3 folders)
Box CL97
Radio, 1991 May 15
Box CL97
Houston Rockets
Box CL98
General, 1982-1992
Box CL98
Houston Rockets Coach Show, 1990
Box CL98
Indiana Pacers, 1983-1990
(2 folders)
Box CL98
Indianapolis 500, 1989 Mar. 13
Box CL98
Indianapolis Colts
Lindy Infante Show, 1989-1990
(2 folders)
Box CL98
Pre-season television, 1991
Box CL98
Radio, 1991
(2 folders)
Box CL98
Kansas City Chiefs
General, 1979
Box CL98
Marty Schottenheimer Show, 1990 Apr. 6
Box CL98
Monthly specials, 1990
Box CL98
Pre-season, 1991
Box CL98
Kansas City Kings, 1976-1985
Box CL98
Kansas City Royals, 1978-1986
Box CL98
Kentucky Derby, 1989-1990
(2 folders)
Box CL98
Los Angeles Clippers, 1990-1991
Box CL98
Los Angeles Dodgers
General, 1979-1987
Box CL98
Radio, 1991
Box CL98
Los Angeles Lakers
Box CL99
General, 1981-1986, 1990-1991
(2 folders)
Box CL99
Kareem Abdul-Jabaar, 1989
(2 folders)
Box CL99
Los Angeles Lakers, Kings additional, 1987-1989
Box CL99
Los Angeles Marathon, 1990
Box CL99
Los Angeles Raiders radio, 1990-1991
(2 folders)
Box CL99
Los Angeles Rams
General, 1978-1980
Box CL99
John Robinson Show, 1990 July 19
Box CL99
Radio, 1991
(2 folders)
Box CL99
Major League Baseball (MLB) post acetates, 1989-1990
Box CL99
Mason-Dixon Steeplechase, 1990
Box CL99
Miami Dolphins
General, 1978-1984
Box CL99
Dan Marino On WTVJ, 1989 July 5
Box CL99
Radio, 1991
Box CL99
Miami Heat
Billy Thompson Show, 1989 Dec. 4
Box CL99
Ron Rothstein Radio Show, 1989 Aug.
Box CL99
Milwaukee Brewers
General, 1978-1981, 1988-1991
(3 folders)
Box CL99
Special, 1990-1991
(2 folders)
Box CL99
Television, radio, signage, promotions, 1994 Dec. 20
Box CL99
Milwaukee Bucks, 1977-1986
(2 folders)
Box CL99
Minnesota North Stars, 1980-1984
Box CL99
Minnesota Timberwolves, 1989-1991
Box CL99
Minnesota Twins, 1978-1987
Box CL100
Minnesota Vikings
General, 1981-1985
Box CL100
Radio, 1989
Box CL100
National Basketball Association (NBA)
All-Star post-game Miami, 1990 Feb. 11
Box CL100
Draft Party-Sunshine, 1990 June
Box CL100
Financial analysis acetates, 1989-1990
Box CL100
NBA/MLB delivery value acetates, 1989-1990
Box CL100
Post analysis acetates, 1989-1990
Box CL100
National Football League (NFL)
Draft show on WGN-A, 1989
Box CL100
Films, 1979
Box CL100
National Hockey League (NHL)
Draft, 1989
Box CL100
Post acetates, 1989-1990
Box CL100
New England Patriots, 1977-1989
Box CL100
New Jersey Nets, 1980-1987
Box CL100
New Orleans Saints
General, 1977-1989
Box CL100
Jim Mora Show, 1991 June 18
Box CL100
New Orleans Saints Sideline, 1989-1991
(2 folders)
Box CL100
Pre-season television, 1988
Box CL100
New York Giants
General, 1976-1986
Box CL100
Radio, 1989
Box CL100
New York Islanders, 1979
Box CL100
New York Jets, 1981-1991
(2 folders)
Box CL100
New York Knicks, 1979-1984
Box CL100
New York Mets, 1978-1987
Box CL100
New York Rangers, 1976-1983
Box CL100
New York Yankees
General, 1976-1985
(Folder 1 of 2)
Box CL100
General, 1976-1985 (continued)
(Folder 2 of 2)
Box CL101
WABC pre-game show, 1989
Box CL101
Oakland A's
General, 1978-1984, 1990
(2 folders)
Box CL101
Hispanic, 1991
Box CL101
Oakland Raiders, 1977-1984
(2 folders)
Box CL101
Orlando Magic, 1991
Box CL101
Philadelphia 76ers, 1982-1988
Box CL101
Philadelphia Distance Run, 1989
Box CL101
Philadelphia Eagles
General, 1978-1986
Box CL101
Buddy Ryan Show, 1986-1990
(5 folders)
Box CL101
Eagles Cheers, 1989 Aug. 16
Box CL101
Radio, 1990
Box CL101
Philadelphia Flyers, 1981-1985
Box CL101
Philadelphia Phillies
General, 1978-1982
Box CL101
Cable, 1991
Box CL101
Philadelphia sports opportunities, 1991 June 19
Box CL101
Phoenix Cardinals--television, 1990-1991
(2 folders)
Box CL101
Phoenix Suns, 1978-1991
(2 folders)
Box CL101
Pittsburgh Pirates
Box CL102
General, 1976-1984
Box CL102
Cable, 1990
Box CL102
Radio, 1990
Box CL102
Television, 1990
Box CL102
Pittsburgh Steelers, 1986 Aug. 11
Box CL102
Portland Trailblazers, 1983-1986, 1990
(2 folders)
Box CL102
Sacramento Kings, 1991
Box CL102
St. Louis Blues, 1985
Box CL102
San Antonio Spurs, 1981-1985, 1989-1991
(3 folders)
Box CL102
San Diego Chargers
General, 1978-1985
Box CL102
Ordering letter and schedules, 1990
Box CL102
Radio, 1991
Box CL102
San Diego Clippers, 1977-1983
Box CL102
San Diego Padres
General, 1978-1987
Box CL102
Pay-view, 1990
Box CL102
San Francisco 49ers
General, 1978-1985, 1990
(2 folders)
Box CL102
49ers/Raiders pre-season game, 1990
Box CL102
Hispanic, 1989
Box CL102
San Francisco Giants
Box CL103
General, 1978-1987
Box CL103
Television, 1989
Box CL103
Seattle Mariners, 1978-1986
Box CL103
Seattle Sea Fair, 1989 June 14
Box CL103
Seattle Seahawks pre-season television, 1991
Box CL103
Seattle Supersonics, 1977-1986, 1990
(2 folders)
Box CL103
Senior Professional Baseball Association, 1990
Box CL103
Shreveport Captains--television, undated
Box CL103
Tampa Bay Buccaneers
General, 1977-1986
Box CL103
Pre-season, 1990
Box CL103
Radio, 1990-1991
(2 folders)
Box CL103
Tenth Frame, 1989
Box CL103
Texas Rangers, 1981-1985, 1990
(2 folders)
Box CL103
Twin Tier Bowling Challenge, 1989 Nov.
Box CL103
United States Football League (USFL), 1983-1985
Box CL103
U.S. Open Highlights, 1989 June 5
Box CL103
Utah Jazz, 1976-1979, 1990-1991
(2 folders)
Box CL103
Washington Bullets, 1979-1985, 1989-1991
(2 folders)
Box CL103
Washington Redskins
Box CL104
General, 1977-1985
Box CL104
Joe Gibbs Show, 1989 May 26
Box CL104
Pre-season football, 1990
Box CL104
Radio, 1991
Box CL104
Television, 1989-1990
(2 folders)
Box CL104
Washington Redskins Anthology, 1991 June 5
Box CL104
Washington Redskins Magazine, 1989-1990
Box CL104
Miscellaneous professional sports proposals, 1990
Box CL104
Sketches and artwork
Produced by Backer Spielvogel Bates, 1970-1973
Box CL105-CL107
Produced by McCann-Erickson, 1975
Box CL108-CL109
Storyboards, 1989 and undated
Box CL110-CL112
Proofs, 1997-1999
Box CL113
Print advertisements, 2001
Box CL113
Proofs, 2000
Box CL113
General
Box CL114
Contact reports, 1980
Box CL114
Expense vouchers 1983-1985
(3 folders)
Box CL114
Invoices, 1983-1984
(2 folders)
Box CL114
Picon, Mindy, chronological files, 1984 Jan.-June
(2 folders)
Box CL114
Project Delta, 1982 Aug.-1983
Box CL114
Rosenthal, Larry, chronological files, 1982 Jan.-1984 Feb.
(Folder 1 of 13)
Box CL114
Rosenthal, Larry, chronological files, 1982 Jan.-1984 Feb. (continued)
(Folders 2-10 of 13)
Box CL115
Rosenthal, Larry, chronological files, 1982 Jan.-1984 Feb. (continued)
(Folders 11-13 of 13)
Box CL116
Rowland, Michael, chronological files, 1982 Apr.-1983 Dec.
(Folders 1-5 of 11)
Box CL116
Rowland, Michael, chronological files, 1982 Apr.-1983 Dec. (continued)
(Folders 6-11 of 11)
Box CL117
Rums of Puerto Rico, advertising study, 1973 Aug.
Box CL117
Smith, Steve, chronological files, 1983 Apr.-1984 Apr.
(Folders 1-2 of 4)
Box CL117
Smith, Steve, chronological files, 1983 Apr.-1984 Apr. (continued)
(Folders 3-4 of 4)
Box CL118
Product lines
Bailey's Irish Cream
Contact reports, 1980-1982
(2 folders)
Box CL118
Print production, 1983-1984
(2 folders)
Box CL118
Catto's Scotch Whiskey
Contact reports, 1981-1982
(2 folders)
Box CL118
Work requisitions, 1981-1983
(2 folders)
Box CL118
Croft Original Sherry
Contact reports, 1982
Box CL118
Work requistions, 1981-1983
Box CL118
Demi-Tasse liqueur--contact reports, 1982
Box CL118
Gilbey Canada--contact reports, 1981
Box CL118
J & B Scotch Whiskey
Contact reports, 1981-1982
(Folder 1 of 2)
Box CL118
Contact reports, 1981-1982 (continued)
(Folder 2 of 2)
Box CL119
Work requisitions, 1981-1983
(3 folders)
Box CL119
Knockando Scotch Whiskey
Contact reports, 1982
Box CL119
Work requisitions, 1982
Box CL119
Malibu--print production, 1983
Box CL119
Pusser's Rum
Contact reports, 1982 June-Dec.
Box CL119
Print production, 1982
Box CL119
General
Box CL120
Background on costs, 1988-1991
Box CL120
BSB-Peace Corps artwork, undated
Box CL120
Budget forms, undated
Box CL120
Client personnel--Elaine Chao biography and articles, 1991

Background articles on Peace Corps Director Chao.

Box CL120
Client profitability reports, 1991 Sept.-Dec.
Box CL120
Cost proposal, 1991
(3 folders)
Box CL120
Cost/solicitation files, 1991-1993
Box CL120
Financial files, 1991-1992
Box CL120
Poster, undated
Box CL122
Presentations, 1991
(2 folders)
Box CL120
Proposal, 1992
Box CL120
Public service announcement (PSA) effectiveness, 1991
Box CL120
Public service announcement follow-up, 1988
Box CL120
Request for Proposals, 1991
Box CL120
Solicitations
General, 1992 July 31
(2 folders)
Box CL120
Amendments, 1992 Aug. 28
Box CL121
Cancellation, 1991-1992
Box CL121
Toughest Job You'll Ever Love campaign, 1991 Nov. 18
Box CL121
Wall Street Journal article, 1986 Sept. 19
Box CL121
General files
Box CL123
Comments for Pfizer meeting, 2003 Apr. 7
Box CL123
Opinions and attitudes about the Pfizer Extranet, 2002 Dec.
Box CL123
Chewing gum
Dentyne Ice
Return on Imagination case study, 2001
Box CL123
Subway advertisement file, 2002
Disk 65. Video

Disk contains two video files

Box CL123
Eye drops
Advertising history (Visine, Visine AC, Visalens), 1986-1988
(2 folders)
Box CL123
Visine
Consumer advertising, 1969-1989
(3 folders)
Box CL123
Final as-produced scripts, 1991
Box CL123
Negatives
Brush Fires Next 40 Miles, undated
Box CL123
Chlorinated Water, undated
Box CL123
Free Kittens, undated
Box CL123
Hay Rides, undated
Box CL123
Las Vegas 360 Miles, undated
Box CL123
Long Delays Ahead, undated
Box CL123
Mojave desert negatives, undated
Box CL123
Smog Area, undated
Box CL123
Sunshine, undated
Box CL123
Unspecified advertisements, undated
Box CL123
Print advertisements
General, 1985-1986
Box CL123
Drop, 1987
Box CL123
Wake up to Visine, 1980-1984
Box CL123
What More Could You Ask For, 1987
Box CL123
Storyboards
All Eyes, 1986
Box CL123
All Night, 1982 Sept.
Box CL123
Baby, undated
Box CL123
Battle Hymn, undated
Box CL123
Blinking, 1982 Sept. 14
Box CL123
Do More for Your Eyes, undated
Box CL123
Everywhere You Look, 1989-1990 & undated
(6 folders)
Box CL123
Eye Pollution, 1989 July 31
Box CL124
Eye Rubbing, 1972 July 26
Box CL124
Hard Working Eyes, undated
Box CL124
Harris Opening/Tag, 1980 Feb. 21
Box CL124
Harry, 1985
Box CL124
Historical storyboards, 1985-1989
Box CL124
Lifetime, 1989 Aug.
Box CL124
Look up, undated
Box CL124
McBride Opening, undated
Box CL124
Pack the Visine, undated
Box CL124
Photographer, undated
Box CL124
Scientist, 1987-1988
Box CL124
Signals, undated
Box CL124
Smiling Eyes, undated
Box CL124
Spokesman, 1972 July 26
Box CL124
Summer Spokesman, 1976 Dec. 7
Box CL124
Venetian Blinds, undated
Box CL124
Visine Test causes 1 & 2, undated
Box CL124
Visine Test locations, 1982 Sept. 7
Box CL124
Visine Time, 1977 Aug. 4
Box CL124
Visine Winter, undated
Box CL124
Wake up, undated
Box CL124
Visine AC
Acid lacing story, 1982 Oct. 12
Box CL124
Print advertisement, Battlefield, 1989
Box CL124
Storyboards
Allergy Eyes, undated
Box CL124
Crawl, 1987
Box CL124
Everywhere You Look, 1991 Nov. 19
Box CL124
Indoor/Outdoor, undated
Box CL124
It's No Wonder, undated
Box CL124
Product launch, Visine AC intro, undated
Box CL124
Wild Flowers, 1985-1986
Box CL124
Visine Extra
Believe, 1989 May-June
(3 folders)
Box CL124
Ben, undated
Box CL124
Billboard Eyes, undated
Box CL124
Blink, undated
Box CL124
Burnout, undated
Box CL124
Climate control, 1989 Mar. 11
Box CL124
Commuter, 1989 Mar. 1
Box CL124
Dawning, undated
Box CL124
Desert, 1989 Mar. 1
Box CL124
Drop, undated
Box CL124
Everywhere You Look, 1990 Nov. 19
Box CL124
Extra Ah!, undated
Box CL124
Extra Protection, 1988 Dec. 21
Box CL124
Eye Moisturizer, undated
Box CL124
Eyes under Strain, 1989 Mar. 1
Box CL124
Farmer, undated
Box CL124
Golf, undated
Box CL124
Hurts, undated
Box CL124
New Dimension, 1988 Oct. 28
Box CL124
Ow! Ow! Ow!, undated
Box CL124
Puts the Rest in, undated
Box CL124
Shower, 1989 Mar. 1
Box CL124
Splash, undated
Box CL124
Splash/Zoom, undated
Box CL124
Surfer, 1989 Mar. 1
Box CL124
Tennis, 1988 Oct. 19
Box CL124
Under the Sun, 1989 Mar. 1
Box CL124
Visine L.R.
Everywhere You Look, 1990 Aug.-Nov. & undated
(2 folders)
Box CL124
Working Eyes, 1989 Aug. 3
Box CL124
Proofs, 2000
Box CL122
DiPasca, Rodger, chronological files, 1995-1996
Box CL125
Storyboards, undated
Box CL126
Razor use questionnaires
Box CL127
France, undated
Box CL127
Taiwan, 1995
Box CL127
Shaving habits and practices, 1995
Box CL127
Killed storyboards, undated

Advertising concepts proposed and sketched but never approved for production.

Box CL128-CL129
Correspondence, 1987-1991
Box CL130
Development marketing strategies, 1987
(2 folders)
Box CL130
Audits, 1981-1985
(7 folders)
Box CL130
Canter, Achenbaum, Meekin report on U.S. Armed Forces advertising management, 1978-1980
(2 folders)
Box CL130
Computations, 1977 June-1987 Sept.
(Folders 1-24 of 42)
Box CL131
Computations, 1977 June-1987 Sept. (continued)
(Folders 25-42 of 42)
Box CL132
Contract pricing proposal, 1978-1979
Box CL132
Cost disclosure statements, 1977-1988
Box CL132
Direct response chronology, 1983-1986
Box CL132
Kobs & Brady billing, 1983-1987
Box CL132
Overhead rates, 1975-1987
(2 folders)
Box CL132
Procurement information, 1975
Box CL132
Request for proposal, 1980
(3 folders)
Box CL132
Print advertisements, 1999-2000
Box CL133
Allergy medication-- Beconase (Glaxo), 1994 May
Box CL134
Breath fresheners
Film concept/product test, 1996
(2 folders)
Box CL134
Project Phoenix heavy users qualitative research, undated
Box CL134
Chewing gum
Activo--BASES II test report, 1995 Nov.
Box CL134
Dentyne Ice image/personality qualitative research, 1996 Aug. 30

See also listing under Pfizer in this series.

Box CL134
Fresto--BASES II concept/product test, 1994 Aug.
Box CL134
Frutables
Concept focus groups, 1994 Dec.
Box CL134
Distribution audits, 1995 July 6
Box CL134
Packaging, 1995 Mar. 6
Box CL134
Qualitative research, 1995 Feb.
Box CL134
Frutali gum test report, 1994 Sept.
Box CL134
Project Champ

Marketing study for a sports gum concept, undertaken for Warner-Lambert by the Erinwoods Consulting Group.

BASES II (Canada), 1995 Dec. 7
Box CL134
Focus groups (Japan), 1996 Oct. 2
Box CL134
Positioning directions report, 1996 July 30
Box CL134
Qualitative research, 1995 Dec.
Box CL134
Twin/Frutables, 1995 Dec. 5
Box CL134
Project L.C.--qualitative research (Germany), 1995 Sept. 12
(2 folders)

Marketing study of biodegradable gum products, undertaken for Warner-Lambert by BAI International.

Box CL134
Coffee--Project Cafe
BASES II, 1994 Nov.
Box CL134
Concept test, 1994 Nov. 14
Box CL134
Conjoint research, 1994 Aug. 29
Box CL134
Exploratory research, 1994 Sept.
Box CL134
Yogurt-- Yo-Go, 1995 Apr.
Box CL134
Chromes and artwork, 1994
Box CL135
Proofs, 1985-1994
(4 folders)

Includes work performed by McCaffrey and McCall agency.

Box CL135
Posters, 2002
Box CL136

2. Corporate Communications Department Series, 1940-2003 and undated

115 boxes

Corporate reports, correspondence and memoranda, press releases, news clippings, general office files and photographs that originated in or were maintained by Bates Corporate Communications Department. The series dates between 1940-2003 and primarily documents the corporate public relations, news events and publicity activities of Bates offices, personnel and clients. The materials contained in the series thus record mainly newsworthy events, as opposed to daily operations--client relationships and advertising campaigns rather than account management specifics, or, promotion announcements rather than personnel employment records. Other files reflect materials in general distribution throughout the corporation. Some of the material contained in the series, primarily news clippings, originated in the corporate Information Center. The series is organized into seven subseries--General Office Files, Clients, Media, Meetings, Mergers and Acquisitions, Offices, and People--and arranged alphabetically therein.

Some materials were received as electronic files. Disks were assigned consecutive numbers reflecting the order in which they were encountered. If a work has a corresponding or associated electronic file, the file is included in the container list. The contents of each disk have been migrated to the electronic records server. Consequently, the contents of these disks are available only in correspondingly numbered electronic subdirectories. Consult a reference archivist for access to the electronic files.

General Office Files Subseries, 1959-2003 and undated

Correspondence, printed materials, articles, clippings, and photographs that pertain to general departmental administration. Key topics include branding and brand management, corporate contributions and memberships, library/knowledge management, public relations, recruitment and research. Arranged alphabetically.

Agency positioning, 2000
Box CC1
Annual report, 1999
Box CC1
Attendance policy, undated
Disk 16. Office documents

Disk contains two Word documents sign-in sheets, two Word Notification forms, and an Excel sign-in spreadsheet

Box CC1
Billings, 1989-1998
Facts and figures, 1997-1998
(2 folders)
Box CC1
Worldwide billings, 1989-1996
Box CC1
Branding, 1989-2001
Articles and presentations, 1990-1994
(2 folders)
Box CC1
Clippings, 1989-2001
(3 folders)
Box CC1
Graphics standards manual, 1994
(2 folders)
Box CC2
Disk 17. QuarkXPress files
Box CC2
Disk 18. Graphic Standards Manual: Electronic Templates for Macintosh
Box CC2
Implementation kits, 1994
Box CC2
Miscellaneous, 1994-1998
(4 folders)
Box CC2
Christmas, 1994-2000
(Folder 1 of 5)
Box CC2
Christmas, 1994-2000 (continued)
(Folders 2-5 of 5)
Box CC3
Corporate Communications Department financial records, 2000
(2 folders)

Includes company finance manual.

Box CC3
Corporate contributions and memberships, 1989-2001
General
Corporate contribution policy, 1997-1998 and undated
Box CC3
Corporate contributions, 1999-2000
(2 folders)
Box CC4
Individual contributions, 1999
Box CC4
Industry memberships, 1999
Box CC4
Solicitation rejections, 1999
Box CC4
Institutions
AAAA (American Association of Advertising Agencies), 1999-2001
(6 folders)
Box CC4
AAF (American Advertising Federation), 1995-2000
(4 folders)
Box CC4
Ad Club of New York, 1999-2000
(2 folders)
Box CC4
Ad Council, 1999-2000
(2 folders)
Box CC4
Ad Partner, 1996-1997
Box CC5
Advertising Women of New York, 1999-2000
(2 folders)
Box CC5
Broadway Association Incorporated, 1999
Box CC5
Center for Communication, 1999-2000
(2 folders)
Box CC5
Conference Board, 1999-2000
(2 folders)
Box CC5
IAA (International Advertising Association), 1999-2000
(2 folders)
Disk 19. Program file

Disk contains program entitled IAA Membership Directory and supporting files

Box CC5
IRTS (International Radio and Television Society) Foundation, Inc., 2000
Box CC5
Madison Avenue Sellout, 1999-2000
(2 folders)
Box CC5
Museum of Television and Radio, 1999-2000
(3 folders)
Box CC5
New York Public Library, 1998-2000
(2 folders)
Box CC5
One Club for Art and Copy, 2000
Box CC5
Speakers Bureau (American Advertising Federation), 1999
Box CC5
United Way, 1999
Box CC5
We Can, 1989-1990
(2 folders)
Box CC6
Whitney Museum of American Art, 1999-2000
(2 folders)
Box CC6
Creative, 1990-2001 and undated

For more information on creative activities, see the Creative Department Series.

Awards
Addy, 2000-2001
(4 folders)
Box CC6
Best of Bates awards, 1996
Box CC6
Cannes press clippings, 2001
Box CC6
Clio awards shortlist, 2001
Box CC6
Effies, 2000
Box CC6
Miscellaneous, 1990-1991 and undated
Box CC6
Forms and letterheads, undated
Box CC7
141 news release
Box CC7
Bates globe stickers
Box CC7
Bates News front page
Box CC7
Bates tour maps
Box CC7
BKS/Bates Entertainment letterhead
Box CC7
USA confidential mailer
Box CC7
USA letterhead
Box CC7
USA news release
Box CC7
USA staff memo
Box CC7
Worldwide letterhead
Box CC7
Worldwide news release
Box CC7
Legal issues
Copyright memo, 1993
Box CC7
FTC (Federal Trade Commission) investigations, 1959-1983
Box CC7
Publishing rights, 1997
Box CC7
Sample contract for production companies, 1995
Box CC7
Library/Knowledge management, 2000-2003
Big Brain instructions (drafts), undated
Box CC7
Digitized Bates documents, 2003 Sept. 19
Disk 1. Office documents

Disk 1 of 3. Contains 100 folders for different clients each containing Word, Powerpoint, and Excel documents

Box CC7
Disk 2. Office documents

Disk 2 of 3. Contains 100 folders for different clients each containing Word, Powerpoint, and Excel documents

Box CC7
Disk 3. Office documents

Disk 3 of 3. Contains 70 folders for different clients each containing Word, Powerpoint, and Excel documents

Box CC7
Information management system, 2000-2001
Box CC7
Internship, 2003
Box CC7
Knowledge management
Business plan, 2003 Apr.
Box CC7
Business plan schematic, 2000 Nov.
Box CC7
Newsletter miscellaneous, 2001 Aug. 10
Box CC7
Stump speech, 2001 Sept.
Box CC7
Tarrytown conference, 2000
(2 folders)
Box CC7
Library reels by country, circa 2000
(2 folders)

Listing of commercial spot reels held by Bates corporate library, organized by country of origin, format and whether entered into a competitive event.

Box CC7
Organization charts, 2002
Box CC8
Strategic listening, 2000 Sept. 22
Box CC8
WebMD work session, undated
Box CC8
Memoranda
Corporate Communications staff
Escalera (Abigail), 1999-2001
(4 folders)
Box CC8
Kelley (Moira), 2000-2001
Box CC8
Torello (Judy), 1998-2001
(Folders 1-3 of 18)
Box CC8
Torello (Judy), 1998-2001 (continued)
(Folders 4-11 of 18)
Box CC9
Torello (Judy), 1998-2001 (continued)
(Folders 12-18 of 18)
Box CC10
Electronic communications, 2000-2001
(2 folders)
Box CC10
Press positioning statements, 1991-1999
(6 folders)
Box CC11
Staff memos, 1994-2001
(Folders 1-4 of 12)
Box CC11
Staff memos, 1994-2001 (continued)
(Folders 5-12 of 12)
Box CC12
Public relations, 1959-1999
Communications plans, 1988-2000
(Folders 1-2 of 5)
Box CC12
Communications plans, 1988-2000 (continued)
(Folders 3-5 of 5)
Box CC13
Company overviews, 1990-1999
(3 folders)
Box CC13
End-of-year highlights, 1998-1999
(2 folders)
Box CC13
Famous Bates slogans, undated
Box CC13
Press and media
Clippings, 2001-2002
Box CC14
Major stories about Bates, 2000-2001
Box CC14
Press lists, 1993-2001
(9 folders)

Includes distribution lists for news releases.

Box CC14
Press receptions, 1990, 1995
(4 folders)
Box CC14
Recruitment and training
Boot camp, 2001
Box CC14
Careers and the MBA, 1989
(4 folders)
Box CC15
Rising stars program, 2001
(2 folders)
Box CC15
Training program, 2000
Box CC15
Research, 1984-2001
Advertising expenditure forecasts, 1992-1996
(2 folders)
Box CC15
Attractiveness study, 1996

Analysis of physical beauty and non-physical characteristics (individuality, power, confidence, et cetera).

Box CC15
Bates USA's Identification of Cyberthusiast Group Gives Marketers Access to Key Interactive Users, 1996 May 28
Box CC15
Black American Audiences Marketing and Media Information, 1997 May 19
Box CC15
Black Conversion Factors, 1993
Box CC15
Consumer Link, 1998
Box CC16
Evolution and Overview of Media Measurement 1930-1991, 1991 Nov.
(2 folders)
Box CC16
Forming a Connection with the Consumer is Still the Key to Building Brands and Selling Products, 2000 May 11
Box CC16
Global Scan, 1997
(2 folders)
Box CC16
How to Protect an Advertising Campaign from Over-Exposure, 1967 Oct.
Box CC16
Interactive Media Will Enable a Shift from Mass Marketing to Relationship Marketing, 1996 Apr. 23
Box CC16
Interactivity on the Information Highway Will Create Answerable Advertising, 1996 Apr. 30
Box CC16
New Study at Bates USA Shows that Internet Homes Watch Less TV, 2000 May 15
Box CC16
NPower Quad study, 2000
Box CC16
Optimizing Media Plans, 1989
Box CC16
Pay cable: Impact on Network Television and the Bates Proposal, 1984
Box CC16
Pet Food Market Gets a Taste of the Good Life, 1995 June 13
Box CC16
Projections (2000-2005), 1992-1995
(Folder 1 of 3)
Box CC16
Projections (2000-2005), 1992-1995 (continued)
(Folders 2-3 of 3)
Box CC17
Spanish-Speaking Market, Ted Bates Market Research Division, 1963
Box CC17
Teen link, 1989-2000
(6 folders)
Box CC17
Young Adult Media Analysis, 1994 Jan. 14
Box CC18
Miscellaneous clippings, 1984-2003
(2 folders)
Box CC18
Telephone directory, 2001 Sept.
Box CC18
USP (Unique Selling Proposition), 1996-1997
General, 1996-1997
(2 folders)
Box CC18
Advertisements (samples), 1991-1992
Box CC18
Clippings and articles, 1996-2000
Box CC18
Presentation, Re-Inventing the U.S.P., undated
Disk 20. Office documents

Disk contains one Powerpoint document entitled Present and one Word document entitled Speech

Box CC18
Website, 1999-2000
Box CC18

Clients Subseries, 1980-2001 and undated

Clippings, correspondence, articles, campaign information and news releases. Chief clients include the Ad Council, Avis, Bestfoods (CPC International), British American Tobacco Company, Burroughs-Wellcome Company, Campbell's Soup Company, Carter-Wallace, EDS, Hyundai, the Joint Recruiting Advertising Program, Miller Brewing Company, Warner-Lambert, Wendy's International and the Whitney Museum of American Art. For more information on Bates' clients and client accounts, see the Clients Series. Arranged alphabetically.

ACE (Beckton Dickinson), 2000 May 5
Box CC19
Ad Council, 1991-2000
Get Out the Vote, 1990-2000
(8 folders)
Box CC19
Pediatric AIDS Foundation campaign, 1995 May 5
Box CC19
Adams (Body Smarts), 2001
(3 folders)
Box CC19
Allied Domecq, 1996-2001
(2 folders)
Box CC19
Argosy Casino, 1996 Mar. 3
Box CC19
Avis, 1988-2000
Box CC20
Campaigns, 1988-1999
Employee spokesperson, 1990
Box CC20
Employee stories, 1997
(2 folders)
Disk 5. Stills

Disk contains a video still entitled Beeper1

Box CC20
Disk 6. Stills

Disk contains a video still entitled Beeper2

Box CC20
Disk 7. Stills

Disk contains a video still entitled Beeper3

Box CC20
Disk 8. Stills

Disk contains a video still entitled Beeper4

Box CC20
Disk 9. Stills

Disk contains a video still entitled Hotline1

Box CC20
Disk 10. Stills

Disk contains a video still entitled Hotline2

Box CC20
Disk 11. Stills

Disk contains a video still entitled Hotline3

Box CC20
Disk 12. Stills

Disk contains a video still entitled Hotline4

Box CC20
Into the Future, 1994
Box CC20
Owners and owners, 1990
Box CC20
Technology doesn't try harder. People do, 1999 Mar. 5
Box CC20
Two points, 1993
Box CC20
We're still trying harder, 1988
Box CC20
General files, 1989-2000
Avis awards Bates Worldwide its outbound advertising in Japan and Latin America, 1995 Oct. 10
Box CC20
Photo board, 1994
Box CC20
Press clippings, 1989-1999
(3 folders)
Box CC20
Press releases, 1994
Box CC20
Miscellaneous, 1994-2000
(2 folders)
Box CC20
Baan Company, 1999-2000
(2 folders)
Box CC21
Bell South, 1999
Box CC21
Bestfoods, 1991-2000

See also CPC International below.

Box CC21
Bestfoods/Entemann's, 1999-2001
(3 folders)
Disk 13. 1999 campaign

Disk entitled Debbie DeBain: Schicchitana

Box CC21
British American Tobacco, 1997-2001
(2 folders)
Box CC21
Brown & Williamson (Lucky Strike), 1998
Box CC21
Burroughs-Wellcome Company, 1988-1994
(2 folders)
Box CC21
Campbell's Soup Company, 1988-1996
(Folder 1 of 4)
Box CC21
Campbell's Soup Company, 1988-1996 (continued)
(Folders 2-4 of 4)
Box CC22
Carter-Wallace Incorporated (Trojan condoms), 1988-2001
(3 folders)
Box CC22
CBS Broadcast Group, 1988-1998
(2 folders)
Box CC22
CNN (Cable News Network), 1984-1992
(2 folders)
Box CC22
Coca-Cola Company (Coke), 1991
Box CC23
Compaq, 1995-1997
Box CC23
Corporate Angel Network (CAN), 1993
Box CC23
CPC International, Inc. (Bestfoods), 1988-1998
(2 folders)

See also Bestfoods, Inc. above.

Box CC23
Cunard, 1994-1998
Box CC23
CVS, 1997-2001
(3 folders)
Box CC23
E.D.S. (Electronic Data Systems), 1995-1997
(4 folders)
Box CC23
Ericsson Cellular, 1990
Box CC23
ESPN, 1999-2000
(Folder 1 of 2)
Box CC23
ESPN, 1999-2000 (continued)
(Folder 2 of 2)
Box CC24
Estée Lauder, 1994-2001
(3 folders)
Box CC24
Foot Locker, 1994-1997
Box CC24
GTE (General Telephone), 1997
Box CC24
HBO (Home Box Office), 1980-1988
Box CC24
Healthworld, 1999-2001
Box CC24
Hoosier Lottery, 1999-2000
Box CC24
Hyundai, 1988-2001
Campaigns, 1989-2001
(Folders 1-2 of 11)
Box CC24
Campaigns, 1989-2001 (continued)
(Folders 3-11 of 11)
Box CC25
Correspondence, 1998-1999
Box CC25
Dealer Associates, 1990-1999
Box CC25
Press clippings and information, 10 folders
Box CC26
Indianapolis Colts (football team), 2000
Box CC27
Interactive Edge, 1999-2000
Box CC27
Jamont, 1995
Box CC27
JRAP (Joint Recruiting Advertising Program), 1991-2001
(3 folders)
Box CC27
Kinney Shoes (Woolworth Specialty Footwear Division), 1996
Box CC27
M & M/Mars, 1995
(2 folders)

Correspondence regarding loss of account.

Box CC27
Miller Brewing Co., 1988-1998
Color guides, 1988-1989
Box CC27
Corporate, 1988-1998
(2 folders)
Box CC27
Correspondence, 1992-1998
Box CC27
Lawsuit file, 1998
Box CC27
Logos, 1996 and undated
Box CC27
Press releases, 1990-1996
(4 folders)
Box CC28
Products
Medalia, 1995
(2 folders)
Box CC28
Miller Genuine Draft, 1988-1996
(5 folders)
Box CC28
Miller Genuine Draft Lite, 1990-1997
(2 folders)
Box CC28
Miller Lite, 1988-1995
(2 folders)
Box CC28
Miller Lite Ice, 1993-1998
(2 folders)
Box CC29
Mount Sinai, 1991
Box CC29
NCAA (National Collegiate Athletic Association), 2000
Box CC29
New York Landmarks Preservation Commission, 1990
Box CC29
North American Philips (Magnavox), 1990
Box CC29
Office of National Drug Control Policy, 1998
(2 folders)
Box CC29
Orion Pictures, 1996
Box CC29
Pacific Sunwear (PacSun), 2000-2001
(4 folders)
Box CC29
Parmalat, 2001
(2 folders)
Box CC29
Partnership for a Drug-Free America, 1997
Box CC30
Peace Corps, 1991
Box CC30
Prudential, 1958-1989
Box CC30
S.B. Thomas Co. (Thomas's English Muffins), 1989
(2 folders)
Box CC30
T. Rowe Price, 1996-2000
(2 folders)
Box CC30
TAP Pharmaceuticals (Prevacid), 1999-2000
Box CC30
Texaco, 1994-1997
Box CC30
UNICEF (Kiwanis International campaign), 1992
Box CC30
Warner-Lambert, 1994-2001
Products
Certs Mints, 1995
Box CC30
Fruit-a-Burst gum, 1995
Box CC30
Dentyne Ice (chewing gum), 1999
Box CC30
Herbal Quanterra (herbal supplement), 1998
Box CC30
Sudafed, 1994-1998
(2 folders)
Box CC30
Miscellaneous, 1988-2001
(4 folders)
Box CC31
Wendy's, 1988-2001
Elwood campaign, 1994
Box CC31
Photographs, undated
Box CC31
Press clippings, 1988-1990
(2 folders)
Box CC31
Press Clippings (continued), 1991-2000
(8 folders)
Box CC32
Press clippings (continued), 1995-2001
(8 folders)
Box CC33
Press releases, 1991-2001
(10 folders)
Box CC34
Wendy/Bates 9th anniversary, 1996
Box CC34
Wendy/Bates 10th anniversary, 1997
(Folder 1 of 3)
Box CC34
Wendy/Bates 10th anniversary, 1997 (continued)
(Folders 2-3 of 3)
Box CC35
Westvaco, 1995-2000
Box CC35
Whitney Museum of American Art, 1999-2000
(4 folders)
Box CC35

Media Subseries, 1955-2001 and undated, bulk 1992-2001

Reports, clippings, correspondence, and printed materials that document Corporate Communications' task of staying abreast of what was said about Bates, its clients and key executives in the news and trade press. While the subseries does include some information on media as an advertising resource (media buying manuals, a media glossary, etc.), the bulk of the subseries consists of a long run of weekly news clipping files, Today's Press, which were produced by the Corporate Communications Department and distributed to key executives. Organized into four categories--general files, commercial publications, corporate publications, and Today's Press. Arranged alphabetically except for Today's Press, which is arranged chronologically.

General files
Backer Spielvogel Bates (BSB) media glossary, undated
Box CC36
Backer Spielvogel Bates (BSB) media philosophies planning and buying, 1991 Jan. 29
Box CC36
Bates media general, 2000-2001
Box CC36
Media bulletin, 1980-1984
Box CC36
Media overview, 1986
Box CC36
Media placement/pro bono, 1991
Box CC36
Media scan, 1999
Box CC36
Media time and space, 1955 Jan. 1
Box CC36
Top fifty European media owners, 1992 Feb.
Box CC36
Commercial publications
Advertising Age, 1993-2001
Accounts in play, 1998-2001
Box CC36
Agency report, 1996-2001
(Folders 1-3 of 4)
Box CC36
Agency report, 1996-2001 (continued)
(Folder 4 of 4)
Box CC37
Best awards, 1991-1993
(2 folders)
Box CC37
Client lists, 1999
(2 folders)
Box CC37
Country responses, 1999
Box CC37
Multinational, 1998
(3 folders)
Box CC37
Submissions (includes Adweek), 1999
(2 folders)
Box CC37
Top 200 brands, 1993
Box CC37
United States agency of the year, 1998
Creative reel legend, 1998
Box CC37
Highlights, 1998
Box CC37
Print ads, 1998
Box CC37
Wins and losses, 1998
Box CC37
Year-end survey, 2000
Box CC38
Miscellaneous, 1996-2001
Box CC54
Adweek, 1989-2001
Box CC38
Accounts in review, 2001
Box CC38
Agency of the year, 1999
Box CC38
Marketing week poll, 1991
Box CC38
National agency scorecard, 1997 Mar. 3
Box CC38
Report cards, 1989-2001
(Folders 1-6 of 11)
Box CC38
Report cards, 1989-2001 (continued)
(Folders 7-11 of 11)
Box CC39
Year-ends, 1999-2000
Box CC39
Agency, 1990
Box CC39
Campaign, 1992-1993
Top 20 agencies, 1992-1993
Box CC39
Crain's, 1995
New York business largest ad agencies, 1995
Box CC39
Delaney, 1999
Legal File, 1999
Box CC39
Fortune International 500, 1989
Box CC39
International Herald Tribune, undated

Feature on Backer Spielvogel Bates (BSB) Europe.

Box CC54
Marketing and media decisions, 1990
Box CC39
Marketing Director International, 1997
Box CC39
Media, 1992
Box CC54
Media International, 1993
Box CC54
Predictions, 1992-1993
Box CC39
Primetime Television, 1994-1995
(2 folders)
Box CC40
Time, Beyond the Year 2000, 1992
Box CC40
Corporate publications
Bates Buzz, 1992-2000
(7 folders)
Box CC40
Bates News, 1995-2001
(Folders 1-16 of 18)
Box CC40
Bates News, 1995-2001 (continued)
(Folders 17-18 of 18)
Box CC41
Bates USP (Unique Selling Proposition), 1997
Box CC41
Currents, 1991-1992
Box CC41
Media Watch, 1991-1992
Box CC41
Newsletter, 1994-1996
Box CC41
Newsletters from other companies, 1990-1996
Box CC41
Rising Signs at Bates North America, 1997
Box CC41
Technology Watch, 1994 Nov. 1
Box CC41
These Prices are Killing Us, undated
Box CC41
Miscellaneous Bates publications, 1992-1997 and undated
(2 folders)
Box CC41
Miscellaneous other publications, 1991-2000
Box CC41
Miscellaneous press releases and associated clippings, 1995-1997

From a binder entitled Bates in the News.

Box CC41A
Today's Press clippings, 1993 Dec. 20-1994 May 2
(20 folders)
Box CC42
Today's Press clippings (continued), 1994 May 4-1995 Nov. 13
(17 folders)
Box CC43
Today's Press clippings (continued), 1995 Nov. 27-1996 Apr. 29
(22 folders)
Box CC44
Today's Press clippings (continued), 1996 May 6-1996 Oct. 7
(23 folders)
Box CC45
Today's Press clippings (continued), 1996 Oct. 15-1997 Mar. 24
(18 folders)
Box CC46
Today's Press clippings (continued), 1997 Mar. 31-1997 Sept. 15
(25 folders)
Box CC47
Today's Press clippings (continued), 1997 Oct. 6-1999 Jan. 4
(20 folders)
Box CC48
Today's Press clippings (continued), 1999 Jan. 11-1999 Aug. 16
(32 folders)
Box CC49
Today's Press clippings (continued), 1999 Aug. 23-2000 Mar. 13
(30 folders)
Box CC50
Today's Press clippings (continued), 2000 Mar. 20-2000 Sept. 25
(28 folders)
Box CC51
Today's Press clippings (continued), 2000 Oct. 2-2001 May 14
(31 folders)
Box CC52
Today's Press clippings (continued), 2001 May 21-2001 July 30
(11 folders)
Box CC53
Various loose press clippings, 1992-2001

Inludes folder 6 of 6, removed from Box CC115.

Box CC54

Meetings Subseries, 1983-2000

Presentations, speeches, photographs, and correspondence relating to corporate and industry-wide meetings--including the American Advertising Federation luncheons, the Pan-American CEO Institute Roundtable, the Conference Board West Coast Marketing Symposium, and Bates' own Worldwide Management Meetings. The American Advertising Federation luncheons honored two Bates executives (Rosser Reeves in 1994, William Backer in 1996) who were inducted into their Advertising Hall of Fame. Two meetings, the Pan-American CEO Institute Roundtable and the Conference Board West Coast Marketing Symposium, both held in 1992, discussed the implications the newly enacted North American Free Trade Agreement (NAFTA). The two Worldwide Management Meetings reconsidered Bates' corporate brand identity as a global advertising agency. The 1996 meeting, in particular, focused on creative aspects of advertising and inaugurated the internal “Best of Bates” competitions. (For more on this competition, see the Creative Department Series). Arranged alphabetically.

Address to New York agency staff, 1993 June
Box CC55
American Advertising Federation Hall of Fame Luncheon, 1994-1996
(6 folders)

Rosser Reeves inducted 1994; William Backer inducted 1996.

Box CC55
America's regional managers meeting follow-up letter, 1992
Box CC55
Atlanta office open house,
Box CC55
Bates North America board meeting, 2000
Box CC55
Business development presentation, 2000
Box CC55
Cannes Prediction event, 1999
Box CC56
Conference Board, West Coast Marketing Symposium, 1991-1992
(6 folders)

Impact of NAFTA on marketing.

Box CC56
Global scan presentation, 1989 July
Box CC56
Go Beyond, Grand Hyatt New York, 1998 Sept. 25
Bungey, Michael
Box CC56
Fawcett, John
Box CC56
Marchese, John
Box CC56
Morris, Mark
Box CC56
Whitehead, Bill
Box CC56
Harvard/ABC (American Broadcasting Companies) symposium, 1983
Box CC56
Investor and analyst presentation 1994 Sept.
Box CC57
Presentation (London draft)
Box CC57
Back-up slides
(4 folders)
Box CC57
Presentation
Box CC57
Presentation book
Box CC57
Opening remarks
Box CC57
Opportunity in diversity: The 1990s and beyond, 1992 Feb.
Box CC57
Pan-American CEO Institute Roundtable, 1992

Discussion of NAFTA impact.

Box CC57
Report card meeting, 1998 Sept. 25
Box CC58
Tarrytown conference, 2000 May
(2 folders)
Box CC58
Think Global, Act Local registration, 1992
Box CC58
Travel Tourism Research Association, 1998
Box CC58
UBS investors meeting, 1997 June 11
(2 folders)
Box CC58
Underwriting banks, London, 1997
(2 folders)
Box CC58
Worldwide management meeting, 1993 May 17
Budget and miscellaneous
Box CC58
Speeches
Box CC58
Worldwide management meeting, 1996 Mar.
Administrative
Box CC59
Attendees
(2 folders)
Box CC59
Awards
Box CC59
Budget
Box CC59
The Compass group
Box CC59
Correspondence to invitees
Box CC59
Creative brief
Disk 21. Office documents

Disk contain three powerpoint documents

Box CC59
Disk 22. Duplicate of files from disk 21
Box CC59
Graphics and pictures
Box CC59
Hotel reservations
The Pierre
(2 folders)
Box CC59
St. Regis Hotel
Box CC59
Invitee lists
Box CC59
Off-site ideas
Box CC59
Photographs
(3 folders)
Box CC59
Proposals
Box CC60
Questionnaire responses
Box CC60
Task force
Box CC60
Welcome materials
Box CC60
Miscellaneous
Box CC60
Speeches and presentations
Bungey, Michael: Turning worldwide into worldclass
Box CC60
DeBain, Debbie
Box CC60
Hearn, Colin: Bates diversified services
Box CC60
Lee, Spike
Box CC60
Monahan, Tom
Box CC60
Schoning, Peter: Bates worldclass branding
Box CC60
Stern, Les
Box CC60
Torello, Judy
Box CC60
Miscellaneous presentations
(3 folders)
Box CC61

Mergers and Acquisitions Subseries, 1971-2001

Correspondence, memoranda, news clippings and agreements relating to Bates interest in, investigations and pursuit of other corporations. Included is material on the Saatchi & Saatchi takeover of Bates, Bates' merger with Backer and Spielvogel, and the demerger of the Cordiant Communications Group. Arranged alphabetically by corporate entity.

General Files
Acquisition files
General, 1978-1981
(5 folders)
Box CC62
New Profit Center $10-20MM, 1977-1978
Box CC62
Northeastern Corridor New Profit Center $10MM+, 1977
Box CC62
Possible Acquisitions, 1971-1974
Box CC62
Task Force Committee, 1974-1976
(3 folders)
Box CC62
Correspondence and Memoranda
General, 1978-1982
(5 folders)
Box CC63
Companies, 1973-1995
Abert, Newhoff, and Burr, 1980
Box CC63
Allen and Dorward, 1980
Box CC63
Arthur Andersen and Co., 1978-1984
Box CC63
Becker, Robert, 1980
Box CC63
Bloom Agency, 1978-1979
Box CC63
Campbell-Mithun Inc., 1977-1980
Box CC63
Campbell-Mithun Esty, 1994-1995
Box CC63
Dawn, 1974-1978
Box CC63
Healthmark, 1980-1982
Box CC63
Hoefer, Dieterich, and Brown, 1978-1980
Box CC63
Hoffman Advertising Group, 1980
Box CC63
Horton, Church, and Goff, 1979
Box CC64
Howard Swink, 1976-1977
Box CC64
Humphrey, Browning, and McDougall, 1976-1977
Box CC64
Ingalls Association, 1978-1979
Box CC64
Kobs and Draft, 1991-1995
(Folder 1 of 7)
Box CC64
Kobs and Draft, 1991-1995
(Folders 2-7 of 7)
Box CC65
Larson and Bateman, 1978
Box CC65
Lazard Freres, 1986
Box CC65
Nadler and Larimer, 1979
Box CC66
Nationwide Advertising Service, 1979-1982
(2 folders)
Box CC66
Norman, Craig, and Kummel, 1978
Box CC66
Richards Group, 1979
Box CC66
Sanders Printup Loomis, 1982
Box CC66
Sturtevant and Hildt, 1984-1987
Box CC66
Tucker Wayne, 1980-1981
Box CC66
Van Brunt and Co., 1981
Box CC66
William Douglas McAdams Inc., 1973-1980
Box CC66
Backer Spielvogel Bates, 1980-1988
Carl Spielvogel presentation, 1987 Oct. 26
Box CC66
Interoffice memoranda, 1987
Box CC66
Press clippings, 1980-1988
Box CC66
Cordiant Communications Group, 1994-2001
141 Worldwide, 1994-2000
Articles, 1997
Box CC67
Faxes, 1997 Mar. 24
Box CC67
Launch information, 1994-1997
Box CC67
Miscellaneous, 1997-2000
(2 folders)
Box CC67
Press Clippings, 1997-2000
Box CC67
Press Releases, 1997
Box CC67
Promotion Reprint Article, 1997
Box CC67
Acquisitions, 1999-2000
Diamond, Healthworld, and Waterloo, 1999
Box CC67
Lighthouse Global Network, Inc., 2000
(2 folders)
Box CC67
Adweek Agency Report Card, 2000
Box CC67
Annual and Interim Reports, 1994-2000
(Folders 1-4 of 7)
Box CC67
Annual and Interim Reports (continued), 1994-2000
(Folders 5-7 of 7)
Box CC68
Annual General Meeting Speeches, 1996,1998
Box CC68
Board Appointments, 1998
Box CC68
CCG.XM, 2000-2001
General Information, 2000
(2 folders)
Box CC68
Press Clippings, 2000-2001
(2 folders)
Box CC68
Client List, 1997 Dec. 18
Box CC68
Demerger, 1995-1999
Communications, 1997
(3 folders)
Box CC68
Contest, 1997 Dec. 12
Box CC68
Correspondence, 1997
Box CC69
General Information, 1997 Sept.
Box CC69
Interim report, 1997 June 30
Box CC69
Interoffice memoranda, 1999
Box CC69
Kit, 1997
Box CC69
NYSE, 1997 Dec. 15
Box CC69
Presentation by Michael Bungey and Art D'Angelo, undated
Box CC69
Press clippings, 1997
(Folders 1-4 of 12)
Box CC69
Press clippings (continued), 1997
(Folders 5-12 of 12)
Box CC70
Press releases, 1997
Box CC70
Results, 1998 Apr. 3
Box CC70
Miscellaneous, 1995-1997
Box CC70
General Information, 1996-1998
Box CC71
Home Run Management Program, 1998
Box CC71
Photographs, 1996
Box CC71
Press clippings, 1995-2001
(Folders 1-7 of 13)
Box CC71
Press clippings (continued), 1995-2001
(Folders 8-13 of 13)
Box CC72
Press Releases, 1995
(2 folders)
Box CC72
TMT Conference, 1999
Box CC72
Donino, White, and Partners, 2000
Back-up information, 2000
Box CC72
General information, 2000 June-July
Box CC72
Press clippings, 2000
Box CC72
McCaffrey and McCall, 1994
Press release, 1994 Feb. 2
Box CC72
Saatchi and Saatchi acquisition, 1983-1986
General
Acquisition agreement, 1986
(4 folders)
Box CC73
Acquisition follow-up, 1986
Box CC73
Bates non-operating income, 1983
Box CC73
Closing documents, 1986
Box CC73
Letters to subsidiaries and affiliates, 1986
Box CC73
Ownership restructuring of certain assets of Ted Bates Worldwide, 1986
Box CC73
Proposed acquisition, 1986
Box CC73
Press clippings, 1991-2000
(Folders 1-2 of 9)
Box CC73
Press clippings (continued), 1991-2000
(Folders 3-9 of 9)
Box CC74
Financial information, 1984-1993
Acquisition (Saatchi), 1986
Box CC74
Bonus, 1987 Sept. 30
Box CC74
Cash position, 1987 Sept. 30
Box CC75
Financial managers conference, 1987 Jun.
Box CC75
Inter-company account balance, 1987
Box CC75
International
Actual results: forecast vs. budget, 1987
Box CC75
First revenue forecast, 1986-1987
Box CC75
Second revenue forecast, 1987
Box CC75
Summary of audit differences, 1992 Dec. 31 and 1993 Feb. 20
Box CC75
Utilization of assets: cash management, 1984-1985
Box CC75
Meetings, 1985-1988
Simon Project
Class A and Class C stock schedules, 1986-1988
Box CC75
Draft letter, 1985
Box CC75
Miscellaneous stock and financial information, 1985-1988
(Folders 1-2 of 3)
Box CC75
Miscellaneous stock and financial information, 1985-1988 (continued)
(Folder 3 of 3)
Box CC76
Miscellaneous, 1986
Box CC76
Salient Features memoranda, Saatchi and Saatchi Group, 1987-1992
BSB (Backer Spielvogel Bates) Europe and Kobs and Draft, 1991 Dec. 31
Box CC76
BSB International
1987 Sept. 30
Box CC76
1988 Sept. 30
(2 volumes)
Box CC76
BSB Worldwide
1989 Sept. 30
(3 volumes)
Box CC77
1992 Dec. 31
(2 volumes)
Box CC77
BSB Worldwide-U.K., 1988 Sept. 30
Box CC77
Shares, 1977-1988
Bankers trust, 1980-1988
(2 folders)
Box CC78
Bates shares, 1979-1986
(2 folders)
Box CC78
Class A shares, 1986
Box CC78
Class B shares, 1986
Box CC78
Class C shares, 1986
Box CC78
Class C shares: closing
1986 Sept. 15
Box CC78
1986 Dec. 15
Box CC78
Escrow agreement, 1986
Box CC78
Financial memos, 1986
Box CC78
Notification to transfer shares/association agreement to Saatchi & Saatchi, 1986
(2 folders)
Box CC78
Promissory notes, 1986
Box CC78
Stock count of investment in subsidiaries, 1977 Mar. 31
Box CC78
Stock exchange and option agreement, 1986
Box CC78
Stock purchase takeover by Saatchi & Saatchi, 1986
Box CC78
Stock sale by Saatchi & Saatchi: final payment, 1988 Aug. 8
Box CC78

Offices Subseries, 1979-2001 and undated

Clippings, correspondence, photographs and printed materials relating to Bates' regional and international offices, as well as Bates subsidiaries. Organized into three categories--Headquarters, International Offices and North American Offices--and alphabetically therein.

Headquarters
Backer Spielvogel Bates (BSB)
BSB Worldwide brochure, 1989
Box CC79
Press clippings, 1988-1994
(Folders 1-7 of 8)
Box CC79
Press clippings, 1988-1994
(Folder 8 of 8)
Box CC80
Slides of company events
6th anniversary, 1985 June 18
(4 folders)
Box CC80
Billy awards, 1989
Box CC80
Moving in/unpacking, undated
Box CC80
Bates USA
Headquarters move
General, 1996-1999
(3 folders)
Box CC80
Chrysler Building, undated
Box CC80
Communications plan--Team 498, 1998
Box CC80
Final Studios report, 1997-1998
Box CC80
Photographs of new offices, 1999 Feb. 4
Box CC80
Press clippings, 1996-1999
(3 folders)
Box CC80A
Time capsule, 1998
Box CC81
Transition team, 1998
(2 folders)
Box CC81
Website, 1998
Box CC81
Press clippings, 1991-2001
(Folders 1-6 of 28)
Box CC81
Press clippings, 1991-2001 (continued)
(Folders 7-22 of 28)
Box CC82
Press clippings, 1991-2001 (continued)
(Folders 23-28 of 28)
Box CC83
Bates Worldwide
Highlights and Biographical updates, 1979-2000
(2 folders)
Box CC83
Press clippings, 1991-2001
(Folders 1-8 of 15)
Box CC83
Press clippings, 1991-2001 (continued)
(Folders 9-15 of 15)
Box CC84
Cordiant Communications Group (CCG)
Annual and interim reports
1994-1998
Box CC84
1998-2001
Box CC85
Board meeting, 1998
Box CC85
Going Forward, 1998
Box CC85
Memoranda and miscellaneous, 1998-2001
(Folders 1-4 of 7)
Box CC85
Memoranda and miscellaneous, 1998-2001 (continued)
(Folders 5-7 of 7)
Box CC86
Year-end results, 1999 Mar.
Box CC86
Saatchi & Saatchi
Annual and preliminary reports, 1988-1993
Box CC86
Miscellaneous, 1994
Box CC86
International offices, 1985-2001
Asia-Pacific, 1987-2001
General (Bates Asia-Pacific), 1988-2000
Box CC86
Australia
Campaign Palace, 1992-1998
Box CC86
George Patterson Bates, 1989-2001
(4 folders)
Box CC87
China (Backer Spielvogel Bates), 1992-2000
Box CC87
Hong Kong (Bates), 1990-2001
(3 folders)
Box CC87
India (Clarion), 1997-2000
(2 folders)
Box CC87
Japan (Bates), 1988-2000
(4 folders)
Box CC87
Korea (Bates Diamond Ad), 1988-2000
(2 folders)
Box CC88
Malaysia, 1987-1994
(2 folders)
Box CC88
New Zealand
Bates, 1990-1994
(3 folders)
Box CC88
Campaign Palace, 2000
Box CC88
Singapore (Bates), 1987-2001
(3 folders)
Box CC88
Thailand (Bates), 1989-1992
Box CC88
Taiwan (Bates), 1987-1992
(2 folders)
Box CC88
Vietnam (Bates Vinexad), 1993-1998
(3 folders)
Box CC88
Europe, 1985-2001
General (Bates Europe), 1991-2000
(4 folders)
Box CC88
Austria (Dr. Puttner Bates), 1988-2000
(2 folders)
Box CC88
Belgium (Bates), 1985-2000
(2 folders)
Box CC89
Denmark (Bates), 1987-1998
(2 folders)
Box CC89
Eastern Block Countries, 1991-1993
Box CC89
Finland (Bates S & S Finland Oy), 1987-1994
(3 folders)
Box CC89
France
Backer Spielvogel Bates, 1988
Box CC89
Bates, 1989-2001
(3 folders)
Box CC89
Germany
General, 1998-2000
Box CC89
Frankfurt, 1994-1998
(2 folders)
Box CC89
Scholz and Friends, 1991-1998
(3 folders)
Box CC89
Greece (Bates Hellas), 1986-1992
(2 folders)
Box CC90
Hungary, 1992-1997
Box CC90
Ireland (Bates), 1992-1998
(3 folders)
Box CC90
Italy (Bates Italia), 1987-2001
(3 folders)
Box CC90
Netherlands (Allick Bates), 1987-1994
(2 folders)
Box CC90
Norway (Bates Gruppen), 1987-2001
(3 folders)
Box CC90
Poland (Bates), 1992-1994
Box CC90
Portugal 1987, 2000
(2 folders)
Box CC90
Russia (Bates), 1986-1996
(2 folders)
Box CC90
Spain, 1987-2001
(3 folders)
Box CC90
Sweden (Bates September), 1987-1989
(2 folders)
Box CC90
Switzerland (Zogg. Kittiger), 1987
Box CC90
Turkey, 1992
Box CC90
United Kingdom (Bates Dorland), 1988-2001
(8 folders)
Box CC91
Latin America, 1991-2000
General (Bates Latin America), 1993-2001
(6 folders)
Box CC92
Argentina, 1994-2000
(4 folders)
Box CC92
Brazil, 1998
(6 folders)
Box CC93
Chile, 1999
Box CC93
Colombia, 1995-1997 and undated
(3 folders)
Box CC93
Costa Rica, 1998
Box CC93
Dominican Republic, 1998
Box CC93
Ecuador, 1991-1993
Box CC93
El Salvador, 1999
Box CC93
Guatemala, 1998-1999
Box CC93
Mexico, 1997-1998 and undated
(2 folders)
Box CC93
Panama, 1998
Box CC93
Peru, 1998 and undated
Box CC93
Puerto Rico, 1999
Box CC94
Venezuela, 1988-1999
(2 folders)
Box CC94
Middle East and Africa, 1987-2001
Nigeria, 1987-1992
(2 folders)
Box CC94
Pan-Gulf, 1999-2000
Box CC94
South Africa (Bates), 1990-2001
(2 folders)
Box CC94
North American offices, 1989-2001
Regional Offices, 1991-2001
General (Bates North America), 1994-2001
(4 folders)
Box CC94
Canada (Bates), 1989-2001
(3 folders)
Box CC94
Manhattan (Bates), 1991-1995
(2 folders)
Box CC94
Midwest (Bates USA), 1992-2001
(4 folders)
Box CC95
South (Bates USA), 1994-2001
(4 folders)
Box CC95
Southwest (Bates USA), 1995-2001
(Folder 1 of 3)
Box CC95
Southwest (Bates USA), 1995-2001
(Folders 2-3 of 3)
Box CC96
West (Bates USA), 1994-2000
(6 folders)
Box CC96
Subsidiaries, 1989-2001
141 Interactive, 1999-2003
(8 folders)
Disk 14. Live at Life event
Box CC96
AC & R Agencies - Alliance, Manhattan, Holdings, 1991-1995
(2 folders)
Box CC97
Bates Alliance, 1989-1995
(2 folders)
Box CC97
Bates Communications, 1997-1998
Box CC97
Bates Direct, 1995
(2 folders)
Box CC97
Bates Entertainment/BKS, 1995-1999
(7 folders)
Box CC97
Bates Healthcom, 1997
(2 folders)
Box CC97
Bates Holdings, 1992-1994
(2 folders)
Box CC97
Bates Travel and Tourism (Atlanta), 1999-2001
Box CC97
CCG.XM, 2000
(2 folders)
Box CC98
Zenith
General information, undated
Box CC98
Press clippings, 1994-2001
(9 folders)
Box CC98

People Subseries, 1940-2001 and undated

Clippings, press releases, photographs, biographical sketches, writings, speeches and presentations relating primarily to Bates executives, but also includes files on key corporate leaders and other prominent people. There are no employment-related materials present apart from publicly released notices of appointments and promotions, and biographical materials gathered for use in public releases and internal newsletter items. Organized alphabetically.

Achenbaum, Alvin A.
Box CC99
By-lined articles
Advertising Age, 1989
Box CC99
Adweek, 1985-1986
Box CC99
Adweek's Marketing Week, 1986-1988
Box CC99
Speeches
Advertising Environment of the Nineties, 1992 Apr. 27
Box CC99
Compensation Philosophy: The Client View, 1989 Oct. 17
Box CC99
How I Would Select an Advertising Agency, 1988 Feb. 22
Box CC99
Transformation of the Packaged Food Environment, 1990 Jan.