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Inventory of the Bates Worldwide, Inc. Records, 1934-2003 and undated

Abstract

Bates Worldwide advertising agency (Bates) was established in 1940 by former executives of the Benton & Bowles agency. It grew to become one of the largest agencies in the U.S. until its demise in 2003. Bates began as a simple proprietorship, but as the company grew its organizational structure took on different forms: a partnership, then a corporation before becoming a publicly traded transnational entity, and finally becoming a subsidiary in a global holding company. From the 1970s on, Bates' growth and international expansion was fueled by a long series of mergers, partnerships and acquisitions that continued until the company was itself acquired, first by the Saatchi & Saatchi and later by the WPP Group. Materials in the collection relate to Bates' permutations into a variety of corporate entities, including Ted Bates & Co., Ted Bates, Inc., Backer Spielvogel Bates, and Bates Worldwide, Inc., along with its subsidiaries (such as Campbell-Mithun and Kobs and Draft) and parent organizations (Cordiant Communications Group, Saatchi & Saatchi). Thus, the collection provides a window into the larger corporate culture of mergers, consolidations, acquisitions and takeovers that led to the formation of giant transnational advertising conglomerates and marked a profound shift in the landscape of the advertising industry during the late 20th century.

The Bates Worldwide, Inc. Records spans the years 1934-2003 and includes correspondence, corporate policy manuals, photographs, publications, graphic designs, print advertisements, electronic records and videocassettes that document the activities of this major global advertising agency over the course of its corporate life. Bates built its early reputation as an advertising agency with a particular talent for promoting pharmaceutical products (Carter's Pills, Anacin analgesics) and common household goods (Mars candies, Wonder bread, Palmolive soap, Colgate dental cream). Advertising policies developed around a philosophy Bates called the Unique Selling Proposition (USP), which informed an imperative to identify and promote a single, unique and compelling reason for consumers to use any given product or service. As the company grew into a global business, USP evolved into more complex forms, including the Bates Brand Wheel. Major clients included Brown & Williamson Tobacco Co., Carter-Wallace Corporation, Hyundai America, the Joint Recruiting Advertising Program of the combined U.S. Armed Services, M&M/Mars Inc., Miller Brewing Company, Pfizer, the U.S. Navy and Wendy's International. There is also some information on the company's founder, Ted Bates, as well as on Rosser Reeves, Bates' first copy writer and the chief architect of the USP concept.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
Bates Worldwide, Inc.
Title
Bates Worldwide, Inc. Records, 1934-2003 and undated
Language of Material
English
Extent
784 Linear Feet, 336,000 Items
Location
For current information on the location of these materials, please consult the Library's online catalog.

Series Quick Links

Collection Overview

The Bates Worldwide, Inc. (Bates) Records span the years 1934-2003 and include correspondence, corporate policy manuals, photographs, publications, graphic designs, print advertisements, electronic records and videocassettes that document the activities of this major global advertising agency over the course of its corporate life. Bates began as a simple proprietorship, but as the company grew its organizational structure took on different forms: a partnership, then a corporation before becoming a publicly traded transnational entity, and finally becoming a subsidiary in a global holding company. From the 1970s on, Bates' growth and international expansion was fueled by a long series of mergers, partnerships and acquisitions that continued until the company was itself acquired, first by Saatchi & Saatchi and later by the WPP Group. Materials in the collection relate to Bates' permutations into a variety of corporate entities, including Ted Bates & Co., Ted Bates, Inc., Backer Spielvogel Bates, and Bates Worldwide, Inc., along with its subsidiaries (such as Campbell-Mithun and Kobs and Draft) and parent organizations (Cordiant Communications Group, Saatchi & Saatchi). Thus, the collection provides a window into the larger corporate culture of mergers, consolidations, acquisitions and takeovers that led to the formation of giant transnational advertising conglomerates and marked a profound shift in the landscape of the advertising industry during the late 20th century.

Bates built its early reputation as an advertising agency with a particular talent for promoting pharmaceutical products (Carter's Pills, Anacin analgesics) and common household goods (Mars candies, Wonder bread, Palmolive soap, Colgate dental cream). Advertising policies developed around a philosophy Bates called the Unique Selling Proposition (USP), which informed an imperative to identify and promote a single, unique and compelling reason for consumers to use any given product or service. As the company grew into a global business, USP evolved into more complex forms, including the Bates Brand Wheel. Major clients include Brown & Williamson Tobacco Co., Carter-Wallace Corporation, Colgate-Palmolive Company, Hyundai America, the Joint Recruiting Advertising Program of the combined U.S. Armed Services, M&M/Mars Inc., Miller Brewing Company, Pfizer, the U.S. Navy and Wendy's International. There is also some information on the company's founder, Ted Bates, as well as on Rosser Reeves, Bates' first copy writer and the chief architect of the USP concept.

The collection is organized into ten series and one cumulative subject index--Client Files, Corporate Communications Department, Creative Department, Financial Records, Human Resources Department, Memorabilia, New Business, Print Books, Vertical Files and Audiovisual Materials. The Client Files Series includes research reports, storyboards and graphic designs for Bates' clients. The Corporate Communications Department Series includes company-wide memoranda, public relations policy manuals, and a large file of biographical sketches and photographs of Bates' executives, as well as news clippings and press releases relating to the company and its clients. The Creative Department Series primarily focuses on Bates' efforts to stimulate creativity throughout its worldwide offices through participation in internal and industry-wide advertising competitions. The Financial Records Series includes general ledgers and other accounting reports. The Human Resources Department Series includes employee benefits literature and information on company affairs including press releases and staff memoranda. The Memorabilia Series includes promotional clothing, games, office posters and awards. The New Business Series includes materials relating to requests for proposals from prospective clients. The Print Books Series contains material from over 100 albums of proof sheets and print advertisements from existing clients. The Vertical Files Series consists of an alphabetical file of general information collected to aid in various aspects of company operations. The Audiovisual Materials Series contains periodic review collections of advertising, video memoranda, speeches, retirement presentations and highlight compilations prepared for prospective clients and award show consideration. A Subject Cross-Reference Index at the end of the finding aid links materials pertaining to specific clients, corporations, events and policies scattered throughout the various subject series.

Some materials were received as electronic files. Disks were assigned consecutive numbers reflecting the order in which they were encountered. If a work has a corresponding or associated electronic file, the file is included in the container list. The contents of each disk have been migrated to the Special Collections server. Consequently, the contents of these disks are available only in correspondingly numbered electronic subdirectories. Consult a reference archivist for access to the electronic files.

Administrative Information

Collections are on the move for the renovation of the David M. Rubenstein Rare Book & Manuscript Library. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is restricted.

Originals of audiovisual materials are closed to use. Patrons must request use copies to access the content of the material.

Collection may contain materials to which the Acknowledgment of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

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Contains correspondence, reports, clippings, artwork, storyboards, print advertisements and other printed materials for Bates' clients from 1969 to 2002. Major clients represented in this series include Brown & Williamson (Kool, Lucky Strike cigarettes), Burroughs-Wellcome (Zovirax), Carter-Wallace (Arrid, Pearl Drops toothpaste, Trojan condoms), Hyundai America, Joint Recruiting Advertising Program (JRAP), Miller Brewing Co., Paddington Corporation (Bailey's Irish Cream, J&B whiskey), Peace Corps, Pfizer (Visine), the U.S. Navy, and Warner-Lambert. The extent of materials varies among the clients. In some cases, the series includes only artwork related to advertising campaigns, proof sheets of print advertisements, or correspondence. Holdings are more extensive for other clients, and includes broadcast placement schedules, account expenditure audits, and market research studies. Print advertising for many of these clients have been maintained separately in bound volumes and may be found in the Print Books Series. The series begins with a “general files” section that includes materials relevant to overall client relations and an archived, numbered set of dismantled storyboards for numerous clients. Thereafter, the series is arranged alphabetically by client name.

Some materials were received as electronic files. Disks were assigned consecutive numbers reflecting the order in which they were encountered. If a work has a corresponding or associated electronic file, the file is included in the container list. The contents of each disk have been migrated to the electronic records server. Consequently, the contents of these disks are available only in correspondingly numbered electronic subdirectories. Consult a reference archivist for access to the electronic files.

Audiovisual materials have been removed to the Audiovisual Materials Series. Originals are closed to use. Technical Services staff need to produce use copies before contents can be accessed. Please consult with Research Services staff before requesting audiovisual materials.

141 Comunicator booklet, Twelve Basic Promotion Techniques, 2001
Box CL1
Ad Council, Public Service Advertising, 2002 Jan.-Feb.
Box CL1
Clippings, 1988 and 2001
Box CL1
Mazerov Research and Consulting, case studies, circa 1998
Box CL1
Presentation by Sanford C. Bernstein & Co., 1995
Box CL1
Index, undated
Box CL1
Nos. 1-30, Miller High Life, undated
(6 folders)
Box CL1
Nos. 31-56, Miller High Life, undated
(5 folders)
Box CL2
No. 56I, Löwenbräu, undated
Box CL2
No. 57, Miller High Life, undated
Box CL2
No. 57I, Löwenbräu, undated
Box CL2
No. 58, Miller High Life, undated
Box CL2
Nos. 58I-90, Löwenbräu, undated
(7 folders)
Box CL2
Nos. 91-92, Miller High Life, undated
(2 folders)
Box CL3
No. 93, Löwenbräu, undated
Box CL3
Nos. 94-106, Miller High Life, undated
(2 folders)
Box CL3
Nos. 107-110, Magnum Malt Liquor, undated
Box CL3
Nos. 111-112, Clipper Beer, undated
Box CL3
No. 113, Sony, undated
Box CL3
No. 114, Helene Curtis, undated
Box CL3
Nos. 121-122, Savings and Loan Association, undated
Box CL3
Nos. 133-150, Campbell's V-8 Juice, undated
(3 folders)
Box CL3
Nos. 151-156, Campbell's Juice Works, undated
Box CL3
Nos. 157-162, Helene Curtis Finesse, undated
Box CL3
No. 163, Helene Curtis Suave, undated
Box CL3
No. 164, Helene Curtis Finesse, undated
Box CL4
Nos. 165-166, Helene Curtis Suave, undated
(2 folders)
Box CL4
Nos. 167-170, 175-177, Miller High Life, undated
Box CL4
No. 178, Löwenbräu, undated
Box CL4
No. 197, Sony Instant Photo, undated
Box CL4
Nos. 198-209, Sony Beta, undated
(2 folders)
Box CL4
Nos. 210-215, Sony misc., undated
Box CL4
Nos. 216-223, NCR, undated
Box CL4
Nos. 230-237, Campbell's, undated
(2 folders)
Box CL4
Nos. 238-242, NCR, undated
Box CL4
No. 243, Löwenbräu, undated
Box CL4
Nos. 244-247, Miller High Life, undated
(2 folders)
Box CL4
No. 248, Campbell's V-8 Juice, undated
Box CL4
Nos. 249-250, Miller Meisterbrau, undated
Box CL4
Nos. 251-252, Sony, undated
Box CL5
Nos. 253-261, NCR, undated
Box CL5
Nos. 266-269, 272-278, Miller Meisterbrau, undated
Box CL5
Nos. 280-295, Campbell's, undated
(3 folders)
Box CL5
Nos. 303-320, Miller High Life, undated
(3 folders)
Box CL5
Portfolio of sample print advertisements, 1989-2002 and undated

Includes Aalborg Extra, 1992; A&E Products, undated; Ad Council--Federal Voting Assistance Program (Y2Vote.org), 2000; Allied Domecq (Sauza), 2000-2001; Avis Rent-a-Car, 1992; Bates Worldwide, 1995; BSB/Bates South Africa, 1992; Carter-Wallace (Arrid XX, Trojan), 1995; Cityview Apartment Homes, undated; Comet Rice, undated; Electrolux, 1992; Energizer, 1992; Estée Lauder, 2001; H.J. Heinz, undated; Internet Security Systems, undated; JRAP, 1998; Lubriderm (Pfizer), 1992; M&M/Mars, 1989; Mandarin Oriental Hotels, 1992; Midtown Golf, 1991; Murata Electronics, undated; Myanmar Brewery, undated; Neosporin (Warner-Lambert), 2002; Old Forester, 1992; Oronite (ChevronTexaco), 2002; Precision Drilling, 2001; Pró Juréia, 1992; St. Luke's/Texas Heart Institute, 2002; Shell Oil Company, undated; Stuyvesant Lights (Scholz and Friends), 1992; Telecom Malaysia, 1992; Thomas' English Muffins, undated; United Jewish Appeal-Federation (dinner to honor Max Dane), 1991; Wendy's, 2001-2002; Westvaco, 2002; Whitney Museum of American Art, 2000.

(5 folders)
Box CL6
Artwork and sketches for house promotions, 1991-1993
Box CL7-CL9
Printed materials, 1991-1995
(3 folders)
Box CL10
Proofs, undated
Box CL11
Entemann's posters, 1990s
Box CL11A
Printed materials, 1982
Box CL11
Proofs, 2000
Box CL11
House Rewards booklet, 2002
Box CL11
Proofs and print advertisements, 2002
Box CL15
Best practices study, 1997-1998
(2 folders)
Box CL12
Brand Design Manual, undated
Box CL11
Case study, 2002
Box CL12
Belgium, 1997
Box CL12

Audio cassette tape recording OR-P-11 removed to Audiovisual Materials Series, box AVO1.

Disk 59. Lucky Original Nights main design
Box CL12
Czech Republic, 1997
(3 folders)

Videocassette recording OR-P-12 and audio cassette tape recording OR-P-13 removed to Audiovisual Materials Series, box AVO1.

Box CL12
Chile, 1997

Poster removed to Box CL15.

Box CL12
Germany, 1996-1998
(3 folders)
Box CL13
Holland/Netherlands, 1996-1997
(2 folders)
Box CL13
Indonesia, 1998
Box CL13
Norway, 1994-1997
Box CL13
Panama, undated
Box CL13
Spain, 1997-1998

Poster removed to Box CL15.

Box CL13
Ukraine, 1997
(Folder 1 of 2)
Box CL13
Ukraine, 1997 (continued)
(Folder 2 of 2)
Box CL14
Venezuela, 1997

Poster removed to Box CL15.

(3 folders)
Box CL14
Yugoslavia, 1997
Box CL14
General
Box CL14
Twelve Class-A Practices, undated

Videocassette recording OR-P-09 removed to Audiovisual Materials Series, box AVO1.

Box CL14
Proofs and posters, 1996-1998

From Bulgaria, Czech Republic, Chile, Spain and Venezuela campaigns.

Box CL15
National prescription audit, 1986-1995
Box CL16
Pediatrician recommendation study, 1994
Box CL16
Physician and drugstore audits, 1991-1994
(2 folders)
Box CL16
Presentation by Mark Morris, 1995
Box CL16
Time sheets for billing purposes, 1994
Box CL16
Consultant's report, 1995
Box CL16
Corporate information, 1992-1995
(2 folders)
Box CL16
Disk 50. Fonts
Box CL17-19
Disk 51. Fonts
Box CL17-19
Disk 52. Logos

Disk contains logos of a black and white logo of a unicorn, a barcode, and a chemical symbol for acyclovir.

Box CL17-19
Disk 53. Logos

Disk contains logos of a black and white logo of a unicorn, a barcode, and a chemical symbol for acyclovir.

Box CL17-19
Disk 54. Fonts
Box CL17-19
Disk 55. Fonts
Box CL17-19
Disk 56. Fonts
Box CL17-19
Proofs and point-of-purchase advertising, 1989-1994

Includes Actifed, Certs, Filteray, and Zovirax.

(4 folders)
Box CL20
Valtrex--announcement, 1995
Box CL21
Acyclovir literature search, 1994
Box CL21
Cold sore information, 1994-1995
(2 folders)
Box CL21
European strategic plan, 1994
Box CL21
Disk 60. Program file

Disk contains a Continental Insurance interactive program, and the installer file for the program.

Box CL21
Managed care programs, 1994-1995
Box CL21
MDAlert continuing education, 1994-1995
Box CL21
Packaging, 1994
Box CL21
Patient counseling educational materials, 1994
Box CL21
Rowland Company report, Portrait of a Public Health Education Strategy, 1994
Box CL21
Vaginal yeast products studies, 1994-1995
Box CL21
Wellcome Dialog program, 1994
(Folders 1-2 of 3)
Box CL21
Wellcome Dialog program, 1994 (continued)
(Folder 3 of 3)
Box CL22
General, 1994
Box CL22
Budget for launch, 1994
Box CL22
Direct-to-consumer planning, 1994
Box CL22
FDA hearings transcript, 1994 May 19
Box CL22
Launch timetables, 1994
Box CL22
Marketing plan, 1994
Box CL22
Packaging, 1994
Box CL22
Pre-launch sampling proposal, 1994
Box CL22
Pre-launch strategies, 1994
Box CL22
Telemarketing, 1994
Box CL22
Proofs, 1998
Box CL23
Buffalo Sabres, 1988-1989
Box CL24
Cleveland, Ohio, WEWS-TV, 1988
Box CL24
Denver market skiing programming, 1989
Box CL24
Portland Trailblazers radio broadcasting, 1988-1989
Box CL24
Xavier University basketball Player of the Game award, 1988
Box CL24
Fathers and Daughters, undated
Box CL24
Kids Football, undated
Box CL24
Man and Son, undated
Box CL24
Tired Dad, undated
Box CL24
Wet Kid, undated
Box CL24
50th anniversary of Bates/Carter-Wallace advertising relationship (picture album), circa 1993
Box CL25
Account memos/billings, 1995-1998
Box CL26
Analysis of Sandoz advertising, 1993 Jan. 14
Box CL26
Christensen, Andrea, chronological files 1997 Dec.-1998 July
(4 folders)
Box CL26
Custom event marketing, 1990-1994
Box CL26
Dick-Rath, Deborah, chronological files, 1996 Aug.-Nov.
(4 folders)
Box CL26
DiPasca, Rodger, chronological files, 1995 Mar. 20-1999 Jan.
(8 folders)
Box CL27
Krev, Mitch, chronological files, 1996 Oct.-1997 May
Box CL27
Leung, Matthew, chronological files, 1996 Jan. 22-Oct. 23
(5 folders)
Box CL28
New Yorker Miltown article, 1998 Aug. 3
Box CL28
Overview of Johnson & Johnson-Merck, 1993 Jan. 26
Box CL28
Positioning reports, 1994-1995
(2 folders)
Box CL28
Sales meeting, 1982
Box CL28
Backer Spielvogel Bates Research Department report, Today's Teen, 1991 Apr.
Box CL29
Institute for International Research report, 1992 Sept. 24-25
Box CL29
Nachur ov Realitees Teen trend report, 1993 Jan.-Mar.
Box CL29
Rand Corporation youth poll, Teenage economic power, 1993
Box CL29
Seventeen magazine monitor, 1993
Box CL29
Seventeen magazine, Teenage Research Unlimited (TRU), 1990-1991
(2 folders)
Box CL29
TRU Teenage Marketing and Lifestyle Study, 1992 Fall
Box CL29
Teen trends update, 1993 Aug. 9
Box CL29
Competitive review, 1994 3rd quarter
Box CL30
Coupon programs, 1993 Aug. 6
Box CL30
National market-by-market competitive analysis, 1991
Box CL30
Print advertising, 1994-1996
(3 folders)
Box CL30
Products, 1992-1993
Box CL30
Spending, 1994-1995
(4 folders)
Box CL30
Deodorant stick/solid additional analysis, 1993 Jan.
Box CL31
Dry Powder research memos, 1991 Oct.-Nov.
Box CL31
Efficacy claims, 1991
Box CL31
Existing claims for re-evaluation, 1991
Box CL31
Focus study on deodorants/anti-perspirants, 1991 Apr.
Box CL31
Fragrance research, circa 1991
(2 folders)
Box CL31
Qualitative assessment of sales impact of marketing mix promotions, 1994 Sept. 22
Box CL31
Strategic insights for Arrid, 1992 Apr.
Box CL31
Teenage use, 1995
Box CL31
Teen research, 1995 Feb.
Box CL31
Television Advertising Historical, 1979-Present, 1995
Box CL31
Television commercial length research, 1990-1992
Box CL31
Underarm category demographics presentation, 1994 Sept. 22
Box CL31
Aerosol vs Lady Speed Spray, 1989 May
Box CL32
Aerosol designer fragrance line extension concept/product test, 1988 Mar.
Box CL32
Concepts, 1991
Box CL32
Left and Right 4 commercial, 1991 Aug. 5
Box CL32
Solid designer fragrance concept/product test, 1989 Feb.
(2 folders)
Box CL32
Agency point of view--teenage males, 1994 Jan.-Feb.
Box CL32
Animatics, 1993
Box CL32
Approved storyboard, 1993 Apr. 13
Box CL32
Approved print and television advertising, 1993
Box CL32
Casting--print advertising, 1993 Mar.-Apr.
Box CL32
Color correction notes, 1993
Box CL32
Coupon mechanicals, 1993
Box CL32
Creative development, 1993 Feb. 12
Box CL32
Creative presentation, 1993 Feb. 12
Box CL32
Creative strategy recommendations, 1993 Jan. 22
Box CL32
Dome vs. flat product test, 1993 May 21-June 8
(3 folders)
Box CL33
DRI copy test Reports, 1993 Mar.-Apr.
Box CL33
DRI results, 1993
(2 folders)
Box CL33
Evaluation of four commercials, 1993
(2 folders)
Box CL33
Final television boards, 1993 Apr. 15
Box CL33
Honesty campaign pre-production meeting, 1993 May 18
Box CL33
Legal clearances, 1993 Mar.-July
(2 folders)
Box CL33
Live photography meeting notes and contact reports, 1993
Box CL33
Marketing strategy, 1992
Box CL33
Merchandising, 1992-1993
(2 folders)
Box CL33
Miss Teen USA, 1993
Box CL33
Network clearance, 1993 Mar.-July
Box CL33
Non-coupon print, 1993 July
Box CL33
Package test memo, 1994 Apr. 4
Box CL33
People magazine article on teen slang, 1993 July 12
Box CL33
Pre-production meeting, 1993 Apr. 5
Box CL33
Approved board, 1993 Apr. 13
Box CL33
Creative boards, undated
Box CL33
Teen magazine, 1993 Apr. 29
Box CL33
Television board, 1993 Apr. 15
Box CL33
Product shoots-notes and contact reports, 1993 Mar.-Apr.
Box CL33
Production schedules, 1993
Box CL34
Promotion, 1993
(2 folders)
Box CL34
Reports, 1993 June-Aug.
Box CL34
Revised boards, 1993 Apr. 9-12
(2 folders)
Box CL34
Revised print, 1993 June 18
Box CL34
Sassy athletic survey, 1993
Box CL34
Seventeen layout mistake letter, 1993 June
Box CL34
Strategy--one-on-one qualitative research, 1993 Jan. 21
Box CL34
Storyboards, 1993
Box CL34
General, 1992-1993
Box CL34
Age-group activities, 1993 July 27
Box CL34
Girls, 1993
Box CL34
Market selection, 1993 Apr.-July
Box CL34
Publication analysis, 1994 Feb. 16
Box CL34
Surveys and articles, 1993
Box CL34
Young sisters and brothers media kit, 1993 July 9

Focuses on 15-24 year-old African-American youth sector.

Box CL34
Teen Spirit (a Mennen product) creative, 1991-1992
Box CL34
Casting, 1993 Apr.-May
Box CL34
Contact report, 1993 May-June
Box CL34
Estimated production times, 1993 May 12
Box CL34
Holding fees & residuals, 1993 Apr.-May
Box CL34
Music costs, talent, 1993 June 4
Box CL34
Pre-production meetings, undated
Box CL34
Storyboards (four versions), 1993 Apr. 6
Box CL34
Talent residuals, 1993 May 12
Box CL34
Trafficking, 1993 May-June
Box CL34
Creative planning (phase I), 1997
(4 folders)
Box CL35
Production (phase II), 1997
(4 folders)
Box CL35
Television completion (phase III), 1997
(Folder 1 of 3)
Box CL35
Television completion (phase III), 1997 (continued)
(Folders 2-3 of 3)
Box CL36
Advertising strategies, 1992
Box CL36
Airport advertisement, 1991
Box CL36
Articles, 1993
Box CL36
Blue campaign, 1995
Box CL36
Clear vs. opaque blind test, 1994 Aug.-Sept.
Box CL36
Clear: What Guys/Girls Want commercial, 1994 Apr.-May
Box CL36
Competitive materials, 1991-1992
Box CL36
Disk 62. Untitled
Box CL36
Disk 63. Competitive analysis
Box CL36
Disk 64. Creative and media presentation, 1993 Apr. 27
Box CL36
Creative strategy, 1993
Box CL37
Blue campaign, open-ended verbatims, 1994 Oct. 27
Box CL37
Communications test: Arrid XX Solid, 1994 Oct.-1995 June
(3 folders)
Box CL37
Test of competitors: Right Guard & Secret, 1994 Aug.
(3 folders)
Box CL37
Evaluation of four commercials, 1992 Mar.
Box CL37
Extra Extra Close campaign, 1995
(2 folders)
Box CL37
Final report, 1992
Box CL37
Glide-On vs. competitors blind test, 1994 Nov.
Box CL37
Honesty entered into Ad Age's Best competition, 1993
Box CL37
Honesty-Tennis presentation and recommendation, 1992
Box CL38
Interactive strategies, 1995
Box CL38
Male/female skews (media study), 1994 Feb.-Mar.
Box CL38
Media research, 1991-1992
Box CL38
Memos and reports for Love is Blind and Honesty-Tennis campaigns, 1992 July
(2 folders)
Box CL38
New product concepts, 1991
Box CL38
New York pre-production meeting, 1995 June 5
Box CL38
Production animatics, 1994
Box CL38
Sure/Degree Unsure and Little Party presentation (competitive products), 1992
Box CL38
Ban Clear one-on-one qualitative research, 1992
Box CL39
Deodorant untitled commercial, 1980 Aug. 6
Box CL39
Executive summary, 1990
Box CL39
Free Standing Inserts (FSI)--layouts and scent name research, 1992
Box CL39
Presentation, 1990
Box CL39
Research, 1990
Box CL39
Number 80.12362, 1981 Jan. 6
Box CL39
Number 82.10957, 1983 Feb. 7
Box CL39
Number 84.01600, 1984 Feb. 10
Box CL39
Number RR81-005R, 1983 Feb. 7
Box CL39
Roll-on anti-perspirant, untitled commercial, 1985 Apr. 2-1985 May 13
(3 folders)
Box CL39
Print advertisements, 1984-1988
Box CL39
Number 82.10957, 1982 Oct. 18
Box CL39
Number 83.17411, 1984 Jan. 27
Box CL39
Number 84.10266, 1984 Aug. 9
Box CL39
Number RR81.00312, 1981 June 3
Box CL39
Split Screen, 1991 Sept. 30
Box CL39
Untitled commercials, 1980 July 21-1984 May 13
(5 folders)
Box CL39
Home pregnancy tests, 1994-1997
(Folders 1-3 of 4)
Box CL39
Home pregnancy tests, 1994-1997 (continued)
(Folder 4 of 4)

Audio cassette tape recordings OR-P-14, OR-P-15, OR-P-16 removed to Audiovisual Materials Series, box AVO1.

Box CL40
Advertising/spending, 1996
Box CL40
Articles, 1992
Box CL40
Carter's New Little Pills, 1997
Box CL40
Category information, 1997-1998
Box CL40
Category review, 1994
(2 folders)
Box CL40
Competition spending, 1996
Box CL40
Concepts, 1993-1996
(Folders 1 of 3)
Box CL40
Concepts, 1993-1996 (continued)
(Folders 2-3 of 3)
Box CL41
Complete line of laxative care concept study, 1996
Box CL41
Laxative line size and color study, 1997
Box CL41
Laxative stimulant pill size, shape and packaging study, 1997
Box CL41
Tea laxative concept study, 1994
Box CL41
MRI data, 1996
Box CL41
Names, 1995
Box CL41
Preliminary media plan, 1995
Box CL41
Storyboards, 1991
Box CL41
Strategies, 1997
Box CL42
Study of attitudes, 1993
Box CL42
Quantitative research, 1993 Oct.
Box CL42
Screening study, 1993 Sept.
Box CL42
General, 1998
Box CL42
Print advertisements, 1997
Box CL42
Sensitive teeth, 1997
Box CL42
Television commercials, 1997
(2 folders)
Box CL42
Disk 66. Stills

Disk contains two sets of Mentadent video stills.

Box CL43
Disk 67. Video

Disk contains a video file.

Box CL43
Competitive spending, 1993
(3 folders)
Box CL43
General, 1997
Box CL43
History and creative strategies, 1996
Box CL43
Storyboards, 1990
Box CL43
Final report: saline nasal spray mini groups, 1998 Oct.-Nov.
Box CL43
Advertisements, 1986-1996

Including Trade, Trojan Man, and Variety.

(Folders 1-3 of 5)
Box CL43
Advertisements, 1986-1996 (continued)

Including Trade, Trojan Man, and Variety.

(Folders 4-5 of 5)
Box CL44
Effectiveness: 1993 status report, 1994
Box CL44
Planning, 1994-1996
Box CL44
Television/print, undated
Box CL44
Analysis of market and image, 1995
Box CL44
Apparel, Tip-in, 1996
Box CL44
Brand review, 1991-1995
(Folder 1 of 4)
Box CL44
Brand review, 1991-1995 (continued)
(Folders 2-4 of 4)
Box CL45
Brands, 1996
Box CL45
Category overview, 1996
Box CL45
Christensen, Andrea, chronological files (Trojan only), 1997
(2 folders)
Box CL45
Competitive advertising, 1993-1996
(2 folders)
Box CL45
Condom articles, 1991-1995
(Folder 1 of 2)
Box CL45
Condom articles (continued), 1991-1995 (continued)
(Folder 2 of 2)
Box CL46
Condom industry, 1990-1991
Box CL46
Condom use/beliefs, 1993-1994
Box CL46
Contact reports, 1996
Box CL46
Creative strategies/review, 1992-1993
(2 folders)
Box CL46
Creative ads, 1992-1993
Box CL46
Evaluation and recommendation, 1988 Dec.
Box CL46
Family planning, 1990
Box CL46
FDA warning language, 1994
Box CL46
Female protection, 1991
Box CL46
Guess Who Trusts Trojan campaign, 1996
Box CL46
Heritage background, 1978-1984
Box CL47
Heritage positioning, 1995
Box CL47
Homosexuality (advertising in gay markets), 1994-1998
(3 folders)
Box CL47
Ideas/celebrity ideas, 1995
Box CL47
Planning, 1996
Box CL47
Positive articles, 1996
Box CL47
Q scores (research on celebrity endorsements), 1995
(2 folders)
Box CL47
Time, Inc. history with condom advertising, 1986 Sept. 26
Box CL47
Media/endorsement management, 1991 Nov. 15
Box CL48
Media strategies, 1995
Box CL48
Mentor/Magnum brands overview, 1991
Box CL48
Minority advertising, YSB magazine, 1989-1990, 1995
Box CL48
Online, 1996
(2 folders)
Box CL48
Packaging research, 1995
Box CL48
Polyurethane condom review, 1991
Box CL48
Insertions, 1996
Box CL48
Planning, 1987-1988
Box CL48
Production files, 1997
(Folders 1-3 of 4)
Box CL48
Production files, 1997 (continued)
(Folder 4 of 4)
Box CL49
Review/creative strategy, 1990-1991
Box CL49
Sampling opportunities in magazines, outdoor program, GQ, 1991-1992
Box CL49
Sex in America, overview 1994

Agency review of a major study of American sexual attitudes and habits undertaken by the University of Chicago.

Box CL49
Sexually-transmitted diseases (STDs), 1990-1991
Box CL49
STDs/AIDS, 1991-1995
Box CL49
Strategy and information for television campaign, 1994-1995
Box CL49
Taking Trojans into the 1980s, 1985
Box CL49
Teen research, 1994-1996
(Folder 1 of 3)
Box CL49
Teen research, 1994-1996 (continued)
(Folders 2-3 of 3)
Box CL50
Types of condoms: ultra thin, Baggy, etc., 1990, 1995
Box CL50
Work sessions, 1993-1995
Box CL50
Proofs and printed materials, 1999, 2002
Box CL51
Artwork, 1996-1997
Box CL52
Brochures and flyers, 1996
Box CL52
Proofs, 1996
Box CL51
Artwork, 1994-1995
Box CL51
Brochures, 1995
Box CL52
Chromes and sketches, 1994-1996
(4 folders)
Box CL52
Print advertising, 2000
Box CL51
Competitive advertising, 1999
Box CL52
Eco-Drive watch printed materials, 2000
Box CL52
Disk 49. Logos

Disk contains 1 color and 2 black and white logos for Berlitz “#1 Top Rated Ships 1998”

Box CL53-CL55
Proofs, 1994-1998
Box CL56
Proofs, 2000
(2 folders)
Box CL57
Proofs, 2000
Box CL57
Correspondence, 2000
(2 folders)
Box CL58

Includes Lady Footlocker, Kids Footlocker.

Disk 40. Fonts
Box CL58
Disk 41. Fonts
Box CL58
Disk 42. Fonts
Box CL58
Disk 43. Logos

Disk contains two logos entitled NBA, and Allstar Weekend.

Box CL58
Disk 44. Logos

Disk contains three logos for NBA on TNT.

Box CL58
Disk 58. QuarkXPress files
Box CL58
Disk 45. Logos

Disk contains various National Football League and Nike logos.

Box CL59-CL61
Disk 46. Logos

Disk contains various “'97 NFL Experience” logos.

Box CL59-CL61
Disk 47. Photos

Disk contains two black and white photos entitled Mrs. Stern and 3 Beauties.

Box CL59-CL61
Disk 48. Artwork
Box CL59-CL61
Disk 57. Logos

Disk contains a Nike logo.

Box CL59-CL61
Proofs, 1995-1998
Box CL62
Campaigns, 1974-1978

Includes “One Less Thing to Worry About” and O.J. Simpson “Superstar” campaigns.

(3 folders)
Box CL63
Proofs, 1974-1979
Box CL64
Disk 23. Program file

Disk contains a program entitled Hyundai 2002 Catalog and supporting files

Box CL65
Competitive advertising, 1984 May 2
Box CL65
Competitive spending-Audi, 1985 Aug. 19
Box CL65
Dealer associations, 1985 Nov.-1986 Jan.
Box CL65
Los Angeles Angels-KTLA, 1990
Box CL65
Marketing, 1985-1986
(2 folders)
Box CL65
Marlboro group merchandising, 1986 July
Box CL65
Media-print, 1986
Box CL65
Media-television, 1986
(2 folders)
Box CL65
Minnesota Twins, 1990
Box CL65
New Orleans dealer meeting, 1986 Jan. 31
(2 folders)
Box CL66
New York Giants radio, 1988
Box CL66
New York Mets television, 1991
Box CL66
News release-- Chair and Speedy campaigns, 2001

Videocassette recording OR-P-05 removed to Audiovisual Materials Series, box AVO1.

Box CL66
Oakland A's on KICU-TV, 1990
Box CL66
Owner communications kit, 2002
(2 folders)
Box CL66
Pride of Ownership, 2001 Oct. 11
Box CL66
Production budget review, 1986 June 30
Box CL66
Prospect target analysis, 2002 Feb.
(2 folders)
Box CL66
Research, 1985 Oct.-1986 Jan.
(2 folders)
Box CL66
Sales forecasts, 1986 Oct.
Box CL66
Spring dealer meetings, 1986 Apr. 8
Box CL66
Volkswagen reports, 1985
Box CL66
1987 model year television package, 1986 July-Nov.
(2 folders)
Box CL67
3 Door Intro, 1986 May 22
Box CL67
Christmas Present, 1986 Nov.
Box CL67
College pre-production, 1985 Oct.
Box CL67
Common Sense, 1986
(2 folders)
Box CL67
Correspondence, 1995
Box CL67
Event production, 1986 Oct.-Nov.
Box CL67
Media-radio, 1986 Mar.
Box CL67
Pre-production meeting, 1986 Apr. 11
Box CL67
Product introduction television package, 1986 Aug.-Oct.
(2 folders)
Box CL67
Running footage, 1985 Dec.
Box CL67
Launch kit, 1997

Videocassette recording OR-P-10 removed to Audiovisual Materials Series, box AVO1.

Box CL68
Newspaper inserts, 1997
Box CL68
Saridon case study, 2002
Box CL69
Billings, 1995-1996
(2 folders)
Box CL69
Contracts, 1995-1996
Box CL69
Benchmark proposals, 1991
(2 folders)
Box CL69
C-1 manpower report, 1992
(2 folders)
Box CL69
Correspondence from the Department of Defense (DOD), 1991 Oct.-1992 Apr.
(2 folders)
Box CL69
Disclosure statement, 1991 Nov. 27
Box CL69
Budget, 1992 Sept.-1993 Jan.
(2 folders)
Box CL70
Memoranda, 1991 Oct.-1993 Jan.
(7 folders)
Box CL70
Receipts, 1992 Feb.-1993 Jan.
(9 folders)
Box CL71
Manpower reports, 1991 Sept.-Dec.
(2 folders)
Box CL72
Marketing strategies, 1992
(2 folders)
Box CL72
Media planning, 1992-1993
(2 folders)
Box CL72
Disk 61. Audio

Disk contains one untitled audio file

Box CL72
Notes, 1993
(2 folders)
Box CL72
Proposals, 1992-1993
(7 folders)
Box CL73
Quarterly reports, 1993
Box CL73
Technical proposal, 1991
(Folder 1 of 2)
Box CL73
Technical proposal, 1991 (continued)
(Folder 2 of 2)
Box CL74
Active enlisted, undated
(13 folders)
Box CL74
G.I. Bill, undated
Box CL74
Olympics, undated
Box CL74
Reserve Officer Training Corps (ROTC) scholarship materials, 2001
Box CL74
Chromes, undated
Box CL74
Chromes and other artwork, 1980s-1992 and undated

Includes work performed by Grey Advertising.

Box CL75-CL81
Proofs, 1986-1992

Includes work performed by Grey Advertising.

Box CL82
Artwork, 1996-1997 and undated
Box CL83-CL86
Proofs, 1996-1997
Box CL87
Storyboard books, undated
Box CL88
Brand development booklet, 2000
Box CL89
Artwork, 1995-1996
Box CL89
Proofs, 1995-1997
Box CL89
Proofs, 2000
Box CL89
Artwork, 1990
Box CL90
Proofs, 1990
Box CL90
Assorted sports marketing folders, undated

Empty folders with radio station, sports team logos displayed on covers.

Box CL91
Creative sports marketing files, 1989
Box CL91
Fanstand, 1989 July
Box CL91
Fred Edelstein Show, 1989
Box CL91
George Perles Show, 1989
Box CL91
Impact Productions, 1989 Sept. 6
Box CL91
Industry historical/projections, 1992
Box CL91
Intersport Chicago, 1988-1989
(2 folders)
Box CL91
Joe Thompson Sports Productions, 1979-1982
Box CL91
Löwenbräu tracking reports (Vincent Falcone), 1981
Box CL91
Manhattan Cable--sports, 1989 Mar. 15
Box CL91
Miller Lite storyboards, 1980s
Box CL91
Miller sponsorships since 1979, 1989
Box CL91
Miller Sports Club, 1990 Feb.
Box CL91
Miller Sports Highlight 1989
Box CL91
New York--CBS Sports, 1982-1983
Box CL91
New York sports radio, 1988
Box CL91
New York--WNEW Sports Update Extra, 1980-1981
Box CL91
Power Sportsbeat, 1989 Nov. 9
Box CL91
Sportsbreak, 1988 Apr.
Box CL91
Sports Channel, 1988 Nov. 9
Box CL91
Sports Final, 1990
Box CL91
Sports interview proposal, 1989 July
Box CL91
Sports Magazine, 1978-1987
(2 folders)
Box CL91
Sportsview, 1989 Aug. 22
Box CL91
Sports wrap-ups, 1980-1985
Box CL91
Television, 1989
Box CL91
This Week in Baseball, WWOR-TV, 1989 Nov. 27
Box CL91
Timberwolf productions--agency point of view, 1989 Aug. 15
Box CL91
The Umpires, 1989 Sept. 4
Box CL92
WBBM Boston: The Beach, 1989
Box CL92
WIOD-AM Miami, 1990
Box CL92
WOW Radio, 1989 Nov. 17
Box CL92
Best of the Beach, 1990
Box CL92
Miller (WCAU, WCIX) Beach, 1990
Box CL92
Clemson Football Show, 1989
Box CL92
Clemson University Sports Network, 1989
(2 folders)
Box CL92
Eastern Michigan University football, golf, 1989
Box CL92
Husker Highlights, 1990
Box CL92
March Madness NCAA First Round, 1990 Mar.
Box CL92
Metro Conference Basketball, 1990 Aug. 29
Box CL92
Mid-American Conference sports, 1989
Box CL92
NCAA Big Eight pre-season special, 1989 July 11
Box CL92
NCAA Big Ten Preview, 1990 May 1
Box CL92
NCAA Slam Dunk, 1989
Box CL92
NCAA Tournament, Michigan vs. Xavier, 1989 Mar. 15
Box CL92
PAC-10 Preview, 1989
Box CL92
Penn State Game Day, 1989 July 27
Box CL92
Raycom College Football Report, 1989 May 4
Box CL92
Siena Basketball w/ Mike Dean, 1989
Box CL92
Southwest, Southeast, Atlantic Coast conferences, 1979-1985
Box CL92
University of Southern California (USC), 1979-1980
Box CL92
University of Tennessee, 1981-1982
Box CL92
WTNH New Haven--UConn Basketball, undated
Box CL92
Albany Yankees, 1989
Box CL92
Atlanta Braves, 1977-1979, 1991
(3 folders)
Box CL92
Atlanta Falcons, 1979-1986, 1990-1991
(2 folders)
Box CL92
Atlanta Hawks, 1977-1986
Box CL92
Atlanta Hawks television, 1990-1991
Box CL92
Baltimore Colts, 1978-1984
Box CL93
Baltimore Orioles, 1978-1993
(3 folders)
Box CL93
Boston Bruins, 1984
Box CL93
Boston Celtics, 1982-1991
(5 folders)
Box CL93
Boston Marathon, 1990
(2 folders)
Box CL93
Boston Red Sox, 1976-1987
(4 folders)
Box CL93
Boston Red Sox/Bruins historical, 1990
Box CL93
Boston sports, 1989
Box CL93
Buffalo Bills, 1982, 1985
Box CL93
California Angels, 1978-1982, 1991
(2 folders)
Box CL93
California Mile, 1989 June 14
Box CL93
Canterbury Downs, 1989 May 5
Box CL93
Charlotte Hornets Magazine, 1990-1991
Box CL93
Charlotte Hornets Playbook, 1990-1991
Box CL93
Chicago Baseball, 1981-1987
Box CL93
General, 1987-1991
Box CL94
Cable television, 1989
Box CL94
Chicago Bears Locker Room, 1989 Apr.
Box CL94
Mike Ditka Show, 1989
(2 folders)
Box CL94
Chicago Bulls, 1983-1984
Box CL94
Chicago Cubs, 1976-1987, 1990-1991
(4 folders)
Box CL94
Chicago Sports radio, 1989
Box CL94
Chicago White Sox, 1979-1987, 1990-1991
(2 folders)
Box CL94
Cincinnati Bengals, 1977-1982, 1989-1991
(2 folders)
Box CL94
Cincinnati-- Bob Trumpy Show, 1989 Oct. 26
Box CL94
Cincinnati radio Sportstalk, 1990 Jan. 17
Box CL95
General, 1978-1984
Box CL95
Big Red Machine, 1990
Box CL95
Radio, 1990
Box CL95
Specials, 1990
Box CL95
Cleveland Browns, 1984-1986, 1990
(2 folders)
Box CL95
Cleveland Cavaliers, 1983-1991, 1989
(3 folders)
Box CL95
General, 1978-1985, 1991
(2 folders)
Box CL95
Radio, 1990-1991
(3 folders)
Box CL95
Sports Channel, 1991
Box CL95
CoreStates Championship, 1989 May 3
Box CL95
Dairyland Race Track, undated
Box CL95
Dallas Cowboys
Box CL95
General, 1976-1991
(3 folders)
Box CL95
Dallas Cowboys Gameday, 1989 Dec. 24
Box CL95
Dallas Cowboys Show, 1989
Box CL95
Dallas Cowboys Special Edition, 1990 Oct. 25
Box CL95
Dallas Cowboys Updates (WFAA), 1990
Box CL95
Jimmy Johnson/Drew Person television, 1989 July
Box CL95
Jimmy Johnson Show, 1989-1990
(4 folders)
Box CL96
Pre-season, 1990-1991
(2 folders)
Box CL96
Press conference, 1991 July 3
Box CL96
Radio proposal, 1990-1991 Apr.
(2 folders)
Box CL96
Star of the Game, 1990
Box CL96
Television, 1990 Jan. 11
Box CL96
Dallas Mavericks, 1983-1986
Box CL96
Dallas Trophy Show, 1986 June 18
Box CL96
General, 1979-1987
Box CL96
Dan Reeves Show, 1990
Box CL96
KCNC-TV, 1991
Box CL96
Pre/post-game shows, 1989
(2 folders)
Box CL96
Pre-season, 1988-1991
(3 folders)
Box CL96
Sports specials, 1991
Box CL96
Denver Huddle, 1989
Box CL96
Denver Nuggets, 1977-1987
Box CL96
Detroit contingency fund, 1986
Box CL96
General, 1978-1979
Box CL96
Pre-season television, 1990
Box CL96
Radio, 1990
Box CL96
Detroit Pistons, 1989
Box CL96
Detroit-- The Press Box, undated
Box CL96
General, 1978-1988
(2 folders)
Box CL97
Radio, 1990
Box CL97
Golden State Warriors, 1976-1986
Box CL97
General, 1981-1985
Box CL97
Green Bay Packer Hour, 1991
Box CL97
Green Bay Packers Show/Lindy Infante, 1990
Box CL97
Historical, 1990 Apr. 26
Box CL97
Radio, 1990-1991
(2 folders)
Box CL97
General, 1990-1991
(2 folders)
Box CL97
WBAY-TV, 1990 Jan. 26
Box CL97
WGAB, 1990-1991
Box CL97
General, 1976-1989
(3 folders)
Box CL97
Hispanic, 1991
Box CL97
General, 1979-1987
Box CL97
Houston Oilers Radio Network, 1990
Box CL97
Houston Oilers vs. Pittsburgh Steelers, 1990 June 15
Box CL97
Pre-season, 1989-1991
(2 folders)
Box CL97
Quarterback Corner with Warren Moon, 1989-1992
(3 folders)
Box CL97
Radio, 1991 May 15
Box CL97
General, 1982-1992
Box CL98
Houston Rockets Coach Show, 1990
Box CL98
Indiana Pacers, 1983-1990
(2 folders)
Box CL98
Indianapolis 500, 1989 Mar. 13
Box CL98
Lindy Infante Show, 1989-1990
(2 folders)
Box CL98
Pre-season television, 1991
Box CL98
Radio, 1991
(2 folders)
Box CL98
General, 1979
Box CL98
Marty Schottenheimer Show, 1990 Apr. 6
Box CL98
Monthly specials, 1990
Box CL98
Pre-season, 1991
Box CL98
Kansas City Kings, 1976-1985
Box CL98
Kansas City Royals, 1978-1986
Box CL98
Kentucky Derby, 1989-1990
(2 folders)
Box CL98
Los Angeles Clippers, 1990-1991
Box CL98
General, 1979-1987
Box CL98
Radio, 1991
Box CL98
General, 1981-1986, 1990-1991
(2 folders)
Box CL99
Kareem Abdul-Jabaar, 1989
(2 folders)
Box CL99
Los Angeles Lakers, Kings additional, 1987-1989
Box CL99
Los Angeles Marathon, 1990
Box CL99
Los Angeles Raiders radio, 1990-1991
(2 folders)
Box CL99
General, 1978-1980
Box CL99
John Robinson Show, 1990 July 19
Box CL99
Radio, 1991
(2 folders)
Box CL99
Major League Baseball (MLB) post acetates, 1989-1990
Box CL99
Mason-Dixon Steeplechase, 1990
Box CL99
General, 1978-1984
Box CL99
Dan Marino On WTVJ, 1989 July 5
Box CL99
Radio, 1991
Box CL99
Billy Thompson Show, 1989 Dec. 4
Box CL99
Ron Rothstein Radio Show, 1989 Aug.
Box CL99
General, 1978-1981, 1988-1991
(3 folders)
Box CL99
Special, 1990-1991
(2 folders)
Box CL99
Television, radio, signage, promotions, 1994 Dec. 20
Box CL99
Milwaukee Bucks, 1977-1986
(2 folders)
Box CL99
Minnesota North Stars, 1980-1984
Box CL99
Minnesota Timberwolves, 1989-1991
Box CL99
Minnesota Twins, 1978-1987
Box CL100
General, 1981-1985
Box CL100
Radio, 1989
Box CL100
All-Star post-game Miami, 1990 Feb. 11
Box CL100
Draft Party-Sunshine, 1990 June
Box CL100
Financial analysis acetates, 1989-1990
Box CL100
NBA/MLB delivery value acetates, 1989-1990
Box CL100
Post analysis acetates, 1989-1990
Box CL100
Draft show on WGN-A, 1989
Box CL100
Films, 1979
Box CL100
Draft, 1989
Box CL100
Post acetates, 1989-1990
Box CL100
New England Patriots, 1977-1989
Box CL100
New Jersey Nets, 1980-1987
Box CL100
General, 1977-1989
Box CL100
Jim Mora Show, 1991 June 18
Box CL100
New Orleans Saints Sideline, 1989-1991
(2 folders)
Box CL100
Pre-season television, 1988
Box CL100
General, 1976-1986
Box CL100
Radio, 1989
Box CL100
New York Islanders, 1979
Box CL100
New York Jets, 1981-1991
(2 folders)
Box CL100
New York Knicks, 1979-1984
Box CL100
New York Mets, 1978-1987
Box CL100
New York Rangers, 1976-1983
Box CL100
General, 1976-1985
(Folder 1 of 2)
Box CL100
General, 1976-1985 (continued)
(Folder 2 of 2)
Box CL101
WABC pre-game show, 1989
Box CL101
General, 1978-1984, 1990
(2 folders)
Box CL101
Hispanic, 1991
Box CL101
Oakland Raiders, 1977-1984
(2 folders)
Box CL101
Orlando Magic, 1991
Box CL101
Philadelphia 76ers, 1982-1988
Box CL101
Philadelphia Distance Run, 1989
Box CL101
General, 1978-1986
Box CL101
Buddy Ryan Show, 1986-1990
(5 folders)
Box CL101
Eagles Cheers, 1989 Aug. 16
Box CL101
Radio, 1990
Box CL101
Philadelphia Flyers, 1981-1985
Box CL101
General, 1978-1982
Box CL101
Cable, 1991
Box CL101
Philadelphia sports opportunities, 1991 June 19
Box CL101
Phoenix Cardinals--television, 1990-1991
(2 folders)
Box CL101
Phoenix Suns, 1978-1991
(2 folders)
Box CL101
General, 1976-1984
Box CL102
Cable, 1990
Box CL102
Radio, 1990
Box CL102
Television, 1990
Box CL102
Pittsburgh Steelers, 1986 Aug. 11
Box CL102
Portland Trailblazers, 1983-1986, 1990
(2 folders)
Box CL102
Sacramento Kings, 1991
Box CL102
St. Louis Blues, 1985
Box CL102
San Antonio Spurs, 1981-1985, 1989-1991
(3 folders)
Box CL102
General, 1978-1985
Box CL102
Ordering letter and schedules, 1990
Box CL102
Radio, 1991
Box CL102
San Diego Clippers, 1977-1983
Box CL102
General, 1978-1987
Box CL102
Pay-view, 1990
Box CL102
General, 1978-1985, 1990
(2 folders)
Box CL102
49ers/Raiders pre-season game, 1990
Box CL102
Hispanic, 1989
Box CL102
General, 1978-1987
Box CL103
Television, 1989
Box CL103
Seattle Mariners, 1978-1986
Box CL103
Seattle Sea Fair, 1989 June 14
Box CL103
Seattle Seahawks pre-season television, 1991
Box CL103
Seattle Supersonics, 1977-1986, 1990
(2 folders)
Box CL103
Senior Professional Baseball Association, 1990
Box CL103
Shreveport Captains--television, undated
Box CL103
General, 1977-1986
Box CL103
Pre-season, 1990
Box CL103
Radio, 1990-1991
(2 folders)
Box CL103
Tenth Frame, 1989
Box CL103
Texas Rangers, 1981-1985, 1990
(2 folders)
Box CL103
Twin Tier Bowling Challenge, 1989 Nov.
Box CL103
United States Football League (USFL), 1983-1985
Box CL103
U.S. Open Highlights, 1989 June 5
Box CL103
Utah Jazz, 1976-1979, 1990-1991
(2 folders)
Box CL103
Washington Bullets, 1979-1985, 1989-1991
(2 folders)
Box CL103
General, 1977-1985
Box CL104
Joe Gibbs Show, 1989 May 26
Box CL104
Pre-season football, 1990
Box CL104
Radio, 1991
Box CL104
Television, 1989-1990
(2 folders)
Box CL104
Washington Redskins Anthology, 1991 June 5
Box CL104
Washington Redskins Magazine, 1989-1990
Box CL104
Miscellaneous professional sports proposals, 1990
Box CL104
Produced by Backer Spielvogel Bates, 1970-1973
Box CL105-CL107
Produced by McCann-Erickson, 1975
Box CL108-CL109
Storyboards, 1989 and undated
Box CL110-CL112
Proofs, 1997-1999
Box CL113
Print advertisements, 2001
Box CL113
Proofs, 2000
Box CL113
Contact reports, 1980
Box CL114
Expense vouchers 1983-1985
(3 folders)
Box CL114
Invoices, 1983-1984
(2 folders)
Box CL114
Picon, Mindy, chronological files, 1984 Jan.-June
(2 folders)
Box CL114
Project Delta, 1982 Aug.-1983
Box CL114
Rosenthal, Larry, chronological files, 1982 Jan.-1984 Feb.
(Folder 1 of 13)
Box CL114
Rosenthal, Larry, chronological files, 1982 Jan.-1984 Feb. (continued)
(Folders 2-10 of 13)
Box CL115
Rosenthal, Larry, chronological files, 1982 Jan.-1984 Feb. (continued)
(Folders 11-13 of 13)
Box CL116
Rowland, Michael, chronological files, 1982 Apr.-1983 Dec.
(Folders 1-5 of 11)
Box CL116
Rowland, Michael, chronological files, 1982 Apr.-1983 Dec. (continued)
(Folders 6-11 of 11)
Box CL117
Rums of Puerto Rico, advertising study, 1973 Aug.
Box CL117
Smith, Steve, chronological files, 1983 Apr.-1984 Apr.
(Folders 1-2 of 4)
Box CL117
Smith, Steve, chronological files, 1983 Apr.-1984 Apr. (continued)
(Folders 3-4 of 4)
Box CL118
Contact reports, 1980-1982
(2 folders)
Box CL118
Print production, 1983-1984
(2 folders)
Box CL118
Contact reports, 1981-1982
(2 folders)
Box CL118
Work requisitions, 1981-1983
(2 folders)
Box CL118
Contact reports, 1982
Box CL118
Work requistions, 1981-1983
Box CL118
Demi-Tasse liqueur--contact reports, 1982
Box CL118
Gilbey Canada--contact reports, 1981
Box CL118
Contact reports, 1981-1982
(Folder 1 of 2)
Box CL118
Contact reports, 1981-1982 (continued)
(Folder 2 of 2)
Box CL119
Work requisitions, 1981-1983
(3 folders)
Box CL119
Contact reports, 1982
Box CL119
Work requisitions, 1982
Box CL119
Malibu--print production, 1983
Box CL119
Contact reports, 1982 June-Dec.
Box CL119
Print production, 1982
Box CL119
Background on costs, 1988-1991
Box CL120
BSB-Peace Corps artwork, undated
Box CL120
Budget forms, undated
Box CL120
Client personnel--Elaine Chao biography and articles, 1991

Background articles on Peace Corps Director Chao.

Box CL120
Client profitability reports, 1991 Sept.-Dec.
Box CL120
Cost proposal, 1991
(3 folders)
Box CL120
Cost/solicitation files, 1991-1993
Box CL120
Financial files, 1991-1992
Box CL120
Poster, undated
Box CL122
Presentations, 1991
(2 folders)
Box CL120
Proposal, 1992
Box CL120
Public service announcement (PSA) effectiveness, 1991
Box CL120
Public service announcement follow-up, 1988
Box CL120
Request for Proposals, 1991
Box CL120
General, 1992 July 31
(2 folders)
Box CL120
Amendments, 1992 Aug. 28
Box CL121
Cancellation, 1991-1992
Box CL121
Toughest Job You'll Ever Love campaign, 1991 Nov. 18
Box CL121
Wall Street Journal article, 1986 Sept. 19
Box CL121
Comments for Pfizer meeting, 2003 Apr. 7
Box CL123
Opinions and attitudes about the Pfizer Extranet, 2002 Dec.
Box CL123
Return on Imagination case study, 2001
Box CL123
Disk 65. Video

Disk contains two video files

Box CL123
Advertising history (Visine, Visine AC, Visalens), 1986-1988
(2 folders)
Box CL123
Consumer advertising, 1969-1989
(3 folders)
Box CL123
Final as-produced scripts, 1991
Box CL123
Brush Fires Next 40 Miles, undated
Box CL123
Chlorinated Water, undated
Box CL123
Free Kittens, undated
Box CL123
Hay Rides, undated
Box CL123
Las Vegas 360 Miles, undated
Box CL123
Long Delays Ahead, undated
Box CL123
Mojave desert negatives, undated
Box CL123
Smog Area, undated
Box CL123
Sunshine, undated
Box CL123
Unspecified advertisements, undated
Box CL123
General, 1985-1986
Box CL123
Drop, 1987
Box CL123
Wake up to Visine, 1980-1984
Box CL123
What More Could You Ask For, 1987
Box CL123
All Eyes, 1986
Box CL123
All Night, 1982 Sept.
Box CL123
Baby, undated
Box CL123
Battle Hymn, undated
Box CL123
Blinking, 1982 Sept. 14
Box CL123
Do More for Your Eyes, undated
Box CL123
Everywhere You Look, 1989-1990 & undated
(6 folders)
Box CL123
Eye Pollution, 1989 July 31
Box CL124
Eye Rubbing, 1972 July 26
Box CL124
Hard Working Eyes, undated
Box CL124
Harris Opening/Tag, 1980 Feb. 21
Box CL124
Harry, 1985
Box CL124
Historical storyboards, 1985-1989
Box CL124
Lifetime, 1989 Aug.
Box CL124
Look up, undated
Box CL124
McBride Opening, undated
Box CL124
Pack the Visine, undated
Box CL124
Photographer, undated
Box CL124
Scientist, 1987-1988
Box CL124
Signals, undated
Box CL124
Smiling Eyes, undated
Box CL124
Spokesman, 1972 July 26
Box CL124
Summer Spokesman, 1976 Dec. 7
Box CL124
Venetian Blinds, undated
Box CL124
Visine Test causes 1 & 2, undated
Box CL124
Visine Test locations, 1982 Sept. 7
Box CL124
Visine Time, 1977 Aug. 4
Box CL124
Visine Winter, undated
Box CL124
Wake up, undated
Box CL124
Acid lacing story, 1982 Oct. 12
Box CL124
Print advertisement, Battlefield, 1989
Box CL124
Allergy Eyes, undated
Box CL124
Crawl, 1987
Box CL124
Everywhere You Look, 1991 Nov. 19
Box CL124
Indoor/Outdoor, undated
Box CL124
It's No Wonder, undated
Box CL124
Product launch, Visine AC intro, undated
Box CL124
Wild Flowers, 1985-1986
Box CL124
Believe, 1989 May-June
(3 folders)
Box CL124
Ben, undated
Box CL124
Billboard Eyes, undated
Box CL124
Blink, undated
Box CL124
Burnout, undated
Box CL124
Climate control, 1989 Mar. 11
Box CL124
Commuter, 1989 Mar. 1
Box CL124
Dawning, undated
Box CL124
Desert, 1989 Mar. 1
Box CL124
Drop, undated
Box CL124
Everywhere You Look, 1990 Nov. 19
Box CL124
Extra Ah!, undated
Box CL124
Extra Protection, 1988 Dec. 21
Box CL124
Eye Moisturizer, undated
Box CL124
Eyes under Strain, 1989 Mar. 1
Box CL124
Farmer, undated
Box CL124
Golf, undated
Box CL124
Hurts, undated
Box CL124
New Dimension, 1988 Oct. 28
Box CL124
Ow! Ow! Ow!, undated
Box CL124
Puts the Rest in, undated
Box CL124
Shower, 1989 Mar. 1
Box CL124
Splash, undated
Box CL124
Splash/Zoom, undated
Box CL124
Surfer, 1989 Mar. 1
Box CL124
Tennis, 1988 Oct. 19
Box CL124
Under the Sun, 1989 Mar. 1
Box CL124
Everywhere You Look, 1990 Aug.-Nov. & undated
(2 folders)
Box CL124
Working Eyes, 1989 Aug. 3
Box CL124
Proofs, 2000
Box CL122
DiPasca, Rodger, chronological files, 1995-1996
Box CL125
Storyboards, undated
Box CL126
France, undated
Box CL127
Taiwan, 1995
Box CL127
Shaving habits and practices, 1995
Box CL127
Killed storyboards, undated

Advertising concepts proposed and sketched but never approved for production.

Box CL128-CL129
Correspondence, 1987-1991
Box CL130
Development marketing strategies, 1987
(2 folders)
Box CL130
Audits, 1981-1985
(7 folders)
Box CL130
Canter, Achenbaum, Meekin report on U.S. Armed Forces advertising management, 1978-1980
(2 folders)
Box CL130
Computations, 1977 June-1987 Sept.
(Folders 1-24 of 42)
Box CL131
Computations, 1977 June-1987 Sept. (continued)
(Folders 25-42 of 42)
Box CL132
Contract pricing proposal, 1978-1979
Box CL132
Cost disclosure statements, 1977-1988
Box CL132
Direct response chronology, 1983-1986
Box CL132
Kobs & Brady billing, 1983-1987
Box CL132
Overhead rates, 1975-1987
(2 folders)
Box CL132
Procurement information, 1975
Box CL132
Request for proposal, 1980
(3 folders)
Box CL132
Print advertisements, 1999-2000
Box CL133
Allergy medication-- Beconase (Glaxo), 1994 May
Box CL134
Film concept/product test, 1996
(2 folders)
Box CL134
Project Phoenix heavy users qualitative research, undated
Box CL134
Activo--BASES II test report, 1995 Nov.
Box CL134
Dentyne Ice image/personality qualitative research, 1996 Aug. 30

See also listing under Pfizer in this series.

Box CL134
Fresto--BASES II concept/product test, 1994 Aug.
Box CL134
Concept focus groups, 1994 Dec.
Box CL134
Distribution audits, 1995 July 6
Box CL134
Packaging, 1995 Mar. 6
Box CL134
Qualitative research, 1995 Feb.
Box CL134
Frutali gum test report, 1994 Sept.
Box CL134

Marketing study for a sports gum concept, undertaken for Warner-Lambert by the Erinwoods Consulting Group.

BASES II (Canada), 1995 Dec. 7
Box CL134
Focus groups (Japan), 1996 Oct. 2
Box CL134
Positioning directions report, 1996 July 30
Box CL134
Qualitative research, 1995 Dec.
Box CL134
Twin/Frutables, 1995 Dec. 5
Box CL134
Project L.C.--qualitative research (Germany), 1995 Sept. 12

Marketing study of biodegradable gum products, undertaken for Warner-Lambert by BAI International.

(2 folders)
Box CL134
BASES II, 1994 Nov.
Box CL134
Concept test, 1994 Nov. 14
Box CL134
Conjoint research, 1994 Aug. 29
Box CL134
Exploratory research, 1994 Sept.
Box CL134
Yogurt-- Yo-Go, 1995 Apr.
Box CL134
Chromes and artwork, 1994
Box CL135
Proofs, 1985-1994

Includes work performed by McCaffrey and McCall agency.

(4 folders)
Box CL135
Posters, 2002
Box CL136

Corporate reports, correspondence and memoranda, press releases, news clippings, general office files and photographs that originated in or were maintained by Bates Corporate Communications Department. The series dates between 1940-2003 and primarily documents the corporate public relations, news events and publicity activities of Bates offices, personnel and clients. The materials contained in the series thus record mainly newsworthy events, as opposed to daily operations--client relationships and advertising campaigns rather than account management specifics, or, promotion announcements rather than personnel employment records. Other files reflect materials in general distribution throughout the corporation. Some of the material contained in the series, primarily news clippings, originated in the corporate Information Center. The series is organized into seven subseries--General Office Files, Clients, Media, Meetings, Mergers and Acquisitions, Offices, and People--and arranged alphabetically therein.

Some materials were received as electronic files. Disks were assigned consecutive numbers reflecting the order in which they were encountered. If a work has a corresponding or associated electronic file, the file is included in the container list. The contents of each disk have been migrated to the electronic records server. Consequently, the contents of these disks are available only in correspondingly numbered electronic subdirectories. Consult a reference archivist for access to the electronic files.

Correspondence, printed materials, articles, clippings, and photographs that pertain to general departmental administration. Key topics include branding and brand management, corporate contributions and memberships, library/knowledge management, public relations, recruitment and research. Arranged alphabetically.

Agency positioning, 2000
Box CC1
Annual report, 1999
Box CC1
Disk 16. Office documents

Disk contains two Word documents sign-in sheets, two Word Notification forms, and an Excel sign-in spreadsheet

Box CC1
Facts and figures, 1997-1998
(2 folders)
Box CC1
Worldwide billings, 1989-1996
Box CC1
Articles and presentations, 1990-1994
(2 folders)
Box CC1
Clippings, 1989-2001
(3 folders)
Box CC1
Disk 17. QuarkXPress files
Box CC2
Disk 18. Graphic Standards Manual: Electronic Templates for Macintosh
Box CC2
Implementation kits, 1994
Box CC2
Miscellaneous, 1994-1998
(4 folders)
Box CC2
Christmas, 1994-2000
(Folder 1 of 5)
Box CC2
Christmas, 1994-2000 (continued)
(Folders 2-5 of 5)
Box CC3
Corporate Communications Department financial records, 2000

Includes company finance manual.

(2 folders)
Box CC3
Corporate contribution policy, 1997-1998 and undated
Box CC3
Corporate contributions, 1999-2000
(2 folders)
Box CC4
Individual contributions, 1999
Box CC4
Industry memberships, 1999
Box CC4
Solicitation rejections, 1999
Box CC4
AAAA (American Association of Advertising Agencies), 1999-2001
(6 folders)
Box CC4
AAF (American Advertising Federation), 1995-2000
(4 folders)
Box CC4
Ad Club of New York, 1999-2000
(2 folders)
Box CC4
Ad Council, 1999-2000
(2 folders)
Box CC4
Ad Partner, 1996-1997
Box CC5
Advertising Women of New York, 1999-2000
(2 folders)
Box CC5
Broadway Association Incorporated, 1999
Box CC5
Center for Communication, 1999-2000
(2 folders)
Box CC5
Conference Board, 1999-2000
(2 folders)
Box CC5
Disk 19. Program file

Disk contains program entitled IAA Membership Directory and supporting files

Box CC5
IRTS (International Radio and Television Society) Foundation, Inc., 2000
Box CC5
Madison Avenue Sellout, 1999-2000
(2 folders)
Box CC5
Museum of Television and Radio, 1999-2000
(3 folders)
Box CC5
New York Public Library, 1998-2000
(2 folders)
Box CC5
One Club for Art and Copy, 2000
Box CC5
Speakers Bureau (American Advertising Federation), 1999
Box CC5
United Way, 1999
Box CC5
We Can, 1989-1990
(2 folders)
Box CC6
Whitney Museum of American Art, 1999-2000
(2 folders)
Box CC6

For more information on creative activities, see the Creative Department Series.

Addy, 2000-2001
(4 folders)
Box CC6
Best of Bates awards, 1996
Box CC6
Cannes press clippings, 2001
Box CC6
Clio awards shortlist, 2001
Box CC6
Effies, 2000
Box CC6
Miscellaneous, 1990-1991 and undated
Box CC6
141 news release
Box CC7
Bates globe stickers
Box CC7
Bates News front page
Box CC7
Bates tour maps
Box CC7
BKS/Bates Entertainment letterhead
Box CC7
USA confidential mailer
Box CC7
USA letterhead
Box CC7
USA news release
Box CC7
USA staff memo
Box CC7
Worldwide letterhead
Box CC7
Worldwide news release
Box CC7
Copyright memo, 1993
Box CC7
FTC (Federal Trade Commission) investigations, 1959-1983
Box CC7
Publishing rights, 1997
Box CC7
Sample contract for production companies, 1995
Box CC7
Big Brain instructions (drafts), undated
Box CC7
Disk 1. Office documents

Disk 1 of 3. Contains 100 folders for different clients each containing Word, Powerpoint, and Excel documents

Box CC7
Disk 2. Office documents

Disk 2 of 3. Contains 100 folders for different clients each containing Word, Powerpoint, and Excel documents

Box CC7
Disk 3. Office documents

Disk 3 of 3. Contains 70 folders for different clients each containing Word, Powerpoint, and Excel documents

Box CC7
Information management system, 2000-2001
Box CC7
Internship, 2003
Box CC7
Business plan, 2003 Apr.
Box CC7
Business plan schematic, 2000 Nov.
Box CC7
Newsletter miscellaneous, 2001 Aug. 10
Box CC7
Stump speech, 2001 Sept.
Box CC7
Tarrytown conference, 2000
(2 folders)
Box CC7
Library reels by country, circa 2000

Listing of commercial spot reels held by Bates corporate library, organized by country of origin, format and whether entered into a competitive event.

(2 folders)
Box CC7
Organization charts, 2002
Box CC8
Strategic listening, 2000 Sept. 22
Box CC8
WebMD work session, undated
Box CC8
Escalera (Abigail), 1999-2001
(4 folders)
Box CC8
Kelley (Moira), 2000-2001
Box CC8
Torello (Judy), 1998-2001
(Folders 1-3 of 18)
Box CC8
Torello (Judy), 1998-2001 (continued)
(Folders 4-11 of 18)
Box CC9
Torello (Judy), 1998-2001 (continued)
(Folders 12-18 of 18)
Box CC10
Electronic communications, 2000-2001
(2 folders)
Box CC10
Press positioning statements, 1991-1999
(6 folders)
Box CC11
Staff memos, 1994-2001
(Folders 1-4 of 12)
Box CC11
Staff memos, 1994-2001 (continued)
(Folders 5-12 of 12)
Box CC12
Communications plans, 1988-2000
(Folders 1-2 of 5)
Box CC12
Communications plans, 1988-2000 (continued)
(Folders 3-5 of 5)
Box CC13
Company overviews, 1990-1999
(3 folders)
Box CC13
End-of-year highlights, 1998-1999
(2 folders)
Box CC13
Famous Bates slogans, undated
Box CC13
Clippings, 2001-2002
Box CC14
Major stories about Bates, 2000-2001
Box CC14
Press lists, 1993-2001

Includes distribution lists for news releases.

(9 folders)
Box CC14
Press receptions, 1990, 1995
(4 folders)
Box CC14
Boot camp, 2001
Box CC14
Careers and the MBA, 1989
(4 folders)
Box CC15
Rising stars program, 2001
(2 folders)
Box CC15
Training program, 2000
Box CC15
Advertising expenditure forecasts, 1992-1996
(2 folders)
Box CC15
Attractiveness study, 1996

Analysis of physical beauty and non-physical characteristics (individuality, power, confidence, et cetera).

Box CC15
Bates USA's Identification of Cyberthusiast Group Gives Marketers Access to Key Interactive Users, 1996 May 28
Box CC15
Black American Audiences Marketing and Media Information, 1997 May 19
Box CC15
Black Conversion Factors, 1993
Box CC15
Consumer Link, 1998
Box CC16
Evolution and Overview of Media Measurement 1930-1991, 1991 Nov.
(2 folders)
Box CC16
Forming a Connection with the Consumer is Still the Key to Building Brands and Selling Products, 2000 May 11
Box CC16
Global Scan, 1997
(2 folders)
Box CC16
How to Protect an Advertising Campaign from Over-Exposure, 1967 Oct.
Box CC16
Interactive Media Will Enable a Shift from Mass Marketing to Relationship Marketing, 1996 Apr. 23
Box CC16
Interactivity on the Information Highway Will Create Answerable Advertising, 1996 Apr. 30
Box CC16
New Study at Bates USA Shows that Internet Homes Watch Less TV, 2000 May 15
Box CC16
NPower Quad study, 2000
Box CC16
Optimizing Media Plans, 1989
Box CC16
Pay cable: Impact on Network Television and the Bates Proposal, 1984
Box CC16
Pet Food Market Gets a Taste of the Good Life, 1995 June 13
Box CC16
Projections (2000-2005), 1992-1995
(Folder 1 of 3)
Box CC16
Projections (2000-2005), 1992-1995 (continued)
(Folders 2-3 of 3)
Box CC17
Spanish-Speaking Market, Ted Bates Market Research Division, 1963
Box CC17
Teen link, 1989-2000
(6 folders)
Box CC17
Young Adult Media Analysis, 1994 Jan. 14
Box CC18
Miscellaneous clippings, 1984-2003
(2 folders)
Box CC18
Telephone directory, 2001 Sept.
Box CC18
General, 1996-1997
(2 folders)
Box CC18
Advertisements (samples), 1991-1992
Box CC18
Clippings and articles, 1996-2000
Box CC18
Disk 20. Office documents

Disk contains one Powerpoint document entitled Present and one Word document entitled Speech

Box CC18
Website, 1999-2000
Box CC18

Clippings, correspondence, articles, campaign information and news releases. Chief clients include the Ad Council, Avis, Bestfoods (CPC International), British American Tobacco Company, Burroughs-Wellcome Company, Campbell's Soup Company, Carter-Wallace, EDS, Hyundai, the Joint Recruiting Advertising Program, Miller Brewing Company, Warner-Lambert, Wendy's International and the Whitney Museum of American Art. For more information on Bates' clients and client accounts, see the Clients Series. Arranged alphabetically.

ACE (Beckton Dickinson), 2000 May 5
Box CC19
Get Out the Vote, 1990-2000
(8 folders)
Box CC19
Pediatric AIDS Foundation campaign, 1995 May 5
Box CC19
Adams (Body Smarts), 2001
(3 folders)
Box CC19
Allied Domecq, 1996-2001
(2 folders)
Box CC19
Argosy Casino, 1996 Mar. 3
Box CC19
Employee spokesperson, 1990
Box CC20
Disk 5. Stills

Disk contains a video still entitled Beeper1

Box CC20
Disk 6. Stills

Disk contains a video still entitled Beeper2

Box CC20
Disk 7. Stills

Disk contains a video still entitled Beeper3

Box CC20
Disk 8. Stills

Disk contains a video still entitled Beeper4

Box CC20
Disk 9. Stills

Disk contains a video still entitled Hotline1

Box CC20
Disk 10. Stills

Disk contains a video still entitled Hotline2

Box CC20
Disk 11. Stills

Disk contains a video still entitled Hotline3

Box CC20
Disk 12. Stills

Disk contains a video still entitled Hotline4

Box CC20
Into the Future, 1994
Box CC20
Owners and owners, 1990
Box CC20
Technology doesn't try harder. People do, 1999 Mar. 5
Box CC20
Two points, 1993
Box CC20
We're still trying harder, 1988
Box CC20
Avis awards Bates Worldwide its outbound advertising in Japan and Latin America, 1995 Oct. 10
Box CC20
Photo board, 1994
Box CC20
Press clippings, 1989-1999
(3 folders)
Box CC20
Press releases, 1994
Box CC20
Miscellaneous, 1994-2000
(2 folders)
Box CC20
Baan Company, 1999-2000
(2 folders)
Box CC21
Bell South, 1999
Box CC21
Bestfoods, 1991-2000

See also CPC International below.

Box CC21
Disk 13. 1999 campaign

Disk entitled Debbie DeBain: Schicchitana

Box CC21
British American Tobacco, 1997-2001
(2 folders)
Box CC21
Brown & Williamson (Lucky Strike), 1998
Box CC21
Burroughs-Wellcome Company, 1988-1994
(2 folders)
Box CC21
Campbell's Soup Company, 1988-1996
(Folder 1 of 4)
Box CC21
Campbell's Soup Company, 1988-1996 (continued)
(Folders 2-4 of 4)
Box CC22
Carter-Wallace Incorporated (Trojan condoms), 1988-2001
(3 folders)
Box CC22
CBS Broadcast Group, 1988-1998
(2 folders)
Box CC22
CNN (Cable News Network), 1984-1992
(2 folders)
Box CC22
Coca-Cola Company (Coke), 1991
Box CC23
Compaq, 1995-1997
Box CC23
Corporate Angel Network (CAN), 1993
Box CC23
CPC International, Inc. (Bestfoods), 1988-1998

See also Bestfoods, Inc. above.

(2 folders)
Box CC23
Cunard, 1994-1998
Box CC23
CVS, 1997-2001
(3 folders)
Box CC23
E.D.S. (Electronic Data Systems), 1995-1997
(4 folders)
Box CC23
Ericsson Cellular, 1990
Box CC23
ESPN, 1999-2000
(Folder 1 of 2)
Box CC23
ESPN, 1999-2000 (continued)
(Folder 2 of 2)
Box CC24
Estée Lauder, 1994-2001
(3 folders)
Box CC24
Foot Locker, 1994-1997
Box CC24
GTE (General Telephone), 1997
Box CC24
HBO (Home Box Office), 1980-1988
Box CC24
Healthworld, 1999-2001
Box CC24
Hoosier Lottery, 1999-2000
Box CC24
Campaigns, 1989-2001
(Folders 1-2 of 11)
Box CC24
Campaigns, 1989-2001 (continued)
(Folders 3-11 of 11)
Box CC25
Correspondence, 1998-1999
Box CC25
Dealer Associates, 1990-1999
Box CC25
Press clippings and information, 10 folders
Box CC26
Indianapolis Colts (football team), 2000
Box CC27
Interactive Edge, 1999-2000
Box CC27
Jamont, 1995
Box CC27
JRAP (Joint Recruiting Advertising Program), 1991-2001
(3 folders)
Box CC27
Kinney Shoes (Woolworth Specialty Footwear Division), 1996
Box CC27
M & M/Mars, 1995

Correspondence regarding loss of account.

(2 folders)
Box CC27
Color guides, 1988-1989
Box CC27
Corporate, 1988-1998
(2 folders)
Box CC27
Correspondence, 1992-1998
Box CC27
Lawsuit file, 1998
Box CC27
Logos, 1996 and undated
Box CC27
Press releases, 1990-1996
(4 folders)
Box CC28
Medalia, 1995
(2 folders)
Box CC28
Miller Genuine Draft, 1988-1996
(5 folders)
Box CC28
Miller Genuine Draft Lite, 1990-1997
(2 folders)
Box CC28
Miller Lite, 1988-1995
(2 folders)
Box CC28
Miller Lite Ice, 1993-1998
(2 folders)
Box CC29
Mount Sinai, 1991
Box CC29
NCAA (National Collegiate Athletic Association), 2000
Box CC29
New York Landmarks Preservation Commission, 1990
Box CC29
North American Philips (Magnavox), 1990
Box CC29
Office of National Drug Control Policy, 1998
(2 folders)
Box CC29
Orion Pictures, 1996
Box CC29
Pacific Sunwear (PacSun), 2000-2001
(4 folders)
Box CC29
Parmalat, 2001
(2 folders)
Box CC29
Partnership for a Drug-Free America, 1997
Box CC30
Peace Corps, 1991
Box CC30
Prudential, 1958-1989
Box CC30
S.B. Thomas Co. (Thomas's English Muffins), 1989
(2 folders)
Box CC30
T. Rowe Price, 1996-2000
(2 folders)
Box CC30
TAP Pharmaceuticals (Prevacid), 1999-2000
Box CC30
Texaco, 1994-1997
Box CC30
UNICEF (Kiwanis International campaign), 1992
Box CC30
Certs Mints, 1995
Box CC30
Fruit-a-Burst gum, 1995
Box CC30
Dentyne Ice (chewing gum), 1999
Box CC30
Herbal Quanterra (herbal supplement), 1998
Box CC30
Sudafed, 1994-1998
(2 folders)
Box CC30
Miscellaneous, 1988-2001
(4 folders)
Box CC31
Elwood campaign, 1994
Box CC31
Photographs, undated
Box CC31
Press clippings, 1988-1990
(2 folders)
Box CC31
Press Clippings (continued), 1991-2000
(8 folders)
Box CC32
Press clippings (continued), 1995-2001
(8 folders)
Box CC33
Press releases, 1991-2001
(10 folders)
Box CC34
Wendy/Bates 9th anniversary, 1996
Box CC34
Wendy/Bates 10th anniversary, 1997
(Folder 1 of 3)
Box CC34
Wendy/Bates 10th anniversary, 1997 (continued)
(Folders 2-3 of 3)
Box CC35
Westvaco, 1995-2000
Box CC35
Whitney Museum of American Art, 1999-2000
(4 folders)
Box CC35

Reports, clippings, correspondence, and printed materials that document Corporate Communications' task of staying abreast of what was said about Bates, its clients and key executives in the news and trade press. While the subseries does include some information on media as an advertising resource (media buying manuals, a media glossary, etc.), the bulk of the subseries consists of a long run of weekly news clipping files, Today's Press, which were produced by the Corporate Communications Department and distributed to key executives. Organized into four categories--general files, commercial publications, corporate publications, and Today's Press. Arranged alphabetically except for Today's Press, which is arranged chronologically.

Backer Spielvogel Bates (BSB) media glossary, undated
Box CC36
Backer Spielvogel Bates (BSB) media philosophies planning and buying, 1991 Jan. 29
Box CC36
Bates media general, 2000-2001
Box CC36
Media bulletin, 1980-1984
Box CC36
Media overview, 1986
Box CC36
Media placement/pro bono, 1991
Box CC36
Media scan, 1999
Box CC36
Media time and space, 1955 Jan. 1
Box CC36
Top fifty European media owners, 1992 Feb.
Box CC36
Accounts in play, 1998-2001
Box CC36
Agency report, 1996-2001
(Folders 1-3 of 4)
Box CC36
Agency report, 1996-2001 (continued)
(Folder 4 of 4)
Box CC37
Best awards, 1991-1993
(2 folders)
Box CC37
Client lists, 1999
(2 folders)
Box CC37
Country responses, 1999
Box CC37
Multinational, 1998
(3 folders)
Box CC37
Submissions (includes Adweek), 1999
(2 folders)
Box CC37
Top 200 brands, 1993
Box CC37
Creative reel legend, 1998
Box CC37
Highlights, 1998
Box CC37
Print ads, 1998
Box CC37
Wins and losses, 1998
Box CC37
Year-end survey, 2000
Box CC38
Miscellaneous, 1996-2001
Box CC54
Accounts in review, 2001
Box CC38
Agency of the year, 1999
Box CC38
Marketing week poll, 1991
Box CC38
National agency scorecard, 1997 Mar. 3
Box CC38
Report cards, 1989-2001
(Folders 1-6 of 11)
Box CC38
Report cards, 1989-2001 (continued)
(Folders 7-11 of 11)
Box CC39
Year-ends, 1999-2000
Box CC39
Agency, 1990
Box CC39
Top 20 agencies, 1992-1993
Box CC39
New York business largest ad agencies, 1995
Box CC39
Legal File, 1999
Box CC39
Fortune International 500, 1989
Box CC39
International Herald Tribune, undated

Feature on Backer Spielvogel Bates (BSB) Europe.

Box CC54
Marketing and media decisions, 1990
Box CC39
Marketing Director International, 1997
Box CC39
Media, 1992
Box CC54
Media International, 1993
Box CC54
Predictions, 1992-1993
Box CC39
Primetime Television, 1994-1995
(2 folders)
Box CC40
Time, Beyond the Year 2000, 1992
Box CC40
Bates Buzz, 1992-2000
(7 folders)
Box CC40
Bates News, 1995-2001
(Folders 1-16 of 18)
Box CC40
Bates News, 1995-2001 (continued)
(Folders 17-18 of 18)
Box CC41
Bates USP (Unique Selling Proposition), 1997
Box CC41
Currents, 1991-1992
Box CC41
Media Watch, 1991-1992
Box CC41
Newsletter, 1994-1996
Box CC41
Newsletters from other companies, 1990-1996
Box CC41
Rising Signs at Bates North America, 1997
Box CC41
Technology Watch, 1994 Nov. 1
Box CC41
These Prices are Killing Us, undated
Box CC41
Miscellaneous Bates publications, 1992-1997 and undated
(2 folders)
Box CC41
Miscellaneous other publications, 1991-2000
Box CC41
Miscellaneous press releases and associated clippings, 1995-1997

From a binder entitled Bates in the News.

Box CC41A
Today's Press clippings, 1993 Dec. 20-1994 May 2
(20 folders)
Box CC42
Today's Press clippings (continued), 1994 May 4-1995 Nov. 13
(17 folders)
Box CC43
Today's Press clippings (continued), 1995 Nov. 27-1996 Apr. 29
(22 folders)
Box CC44
Today's Press clippings (continued), 1996 May 6-1996 Oct. 7
(23 folders)
Box CC45
Today's Press clippings (continued), 1996 Oct. 15-1997 Mar. 24
(18 folders)
Box CC46
Today's Press clippings (continued), 1997 Mar. 31-1997 Sept. 15
(25 folders)
Box CC47
Today's Press clippings (continued), 1997 Oct. 6-1999 Jan. 4
(20 folders)
Box CC48
Today's Press clippings (continued), 1999 Jan. 11-1999 Aug. 16
(32 folders)
Box CC49
Today's Press clippings (continued), 1999 Aug. 23-2000 Mar. 13
(30 folders)
Box CC50
Today's Press clippings (continued), 2000 Mar. 20-2000 Sept. 25
(28 folders)
Box CC51
Today's Press clippings (continued), 2000 Oct. 2-2001 May 14
(31 folders)
Box CC52
Today's Press clippings (continued), 2001 May 21-2001 July 30
(11 folders)
Box CC53
Various loose press clippings, 1992-2001

Inludes folder 6 of 6, removed from Box CC115.

Box CC54

Presentations, speeches, photographs, and correspondence relating to corporate and industry-wide meetings--including the American Advertising Federation luncheons, the Pan-American CEO Institute Roundtable, the Conference Board West Coast Marketing Symposium, and Bates' own Worldwide Management Meetings. The American Advertising Federation luncheons honored two Bates executives (Rosser Reeves in 1994, William Backer in 1996) who were inducted into their Advertising Hall of Fame. Two meetings, the Pan-American CEO Institute Roundtable and the Conference Board West Coast Marketing Symposium, both held in 1992, discussed the implications the newly enacted North American Free Trade Agreement (NAFTA). The two Worldwide Management Meetings reconsidered Bates' corporate brand identity as a global advertising agency. The 1996 meeting, in particular, focused on creative aspects of advertising and inaugurated the internal “Best of Bates” competitions. (For more on this competition, see the Creative Department Series). Arranged alphabetically.

Address to New York agency staff, 1993 June
Box CC55
American Advertising Federation Hall of Fame Luncheon, 1994-1996

Rosser Reeves inducted 1994; William Backer inducted 1996.

(6 folders)
Box CC55
America's regional managers meeting follow-up letter, 1992
Box CC55
Atlanta office open house,
Box CC55
Bates North America board meeting, 2000
Box CC55
Business development presentation, 2000
Box CC55
Cannes Prediction event, 1999
Box CC56
Conference Board, West Coast Marketing Symposium, 1991-1992

Impact of NAFTA on marketing.

(6 folders)
Box CC56
Global scan presentation, 1989 July
Box CC56
Bungey, Michael
Box CC56
Fawcett, John
Box CC56
Marchese, John
Box CC56
Morris, Mark
Box CC56
Whitehead, Bill
Box CC56
Harvard/ABC (American Broadcasting Companies) symposium, 1983
Box CC56
Presentation (London draft)
Box CC57
Back-up slides
(4 folders)
Box CC57
Presentation
Box CC57
Presentation book
Box CC57
Opening remarks
Box CC57
Opportunity in diversity: The 1990s and beyond, 1992 Feb.
Box CC57
Pan-American CEO Institute Roundtable, 1992

Discussion of NAFTA impact.

Box CC57
Report card meeting, 1998 Sept. 25
Box CC58
Tarrytown conference, 2000 May
(2 folders)
Box CC58
Think Global, Act Local registration, 1992
Box CC58
Travel Tourism Research Association, 1998
Box CC58
UBS investors meeting, 1997 June 11
(2 folders)
Box CC58
Underwriting banks, London, 1997
(2 folders)
Box CC58
Budget and miscellaneous
Box CC58
Speeches
Box CC58
Attendees
(2 folders)
Box CC59
Awards
Box CC59
Budget
Box CC59
The Compass group
Box CC59
Correspondence to invitees
Box CC59
Disk 21. Office documents

Disk contain three powerpoint documents

Box CC59
Disk 22. Duplicate of files from disk 21
Box CC59
Graphics and pictures
Box CC59
The Pierre
(2 folders)
Box CC59
St. Regis Hotel
Box CC59
Invitee lists
Box CC59
Off-site ideas
Box CC59
Photographs
(3 folders)
Box CC59
Proposals
Box CC60
Questionnaire responses
Box CC60
Task force
Box CC60
Welcome materials
Box CC60
Miscellaneous
Box CC60
Bungey, Michael: Turning worldwide into worldclass
Box CC60
DeBain, Debbie
Box CC60
Hearn, Colin: Bates diversified services
Box CC60
Lee, Spike
Box CC60
Monahan, Tom
Box CC60
Schoning, Peter: Bates worldclass branding
Box CC60
Stern, Les
Box CC60
Torello, Judy
Box CC60
Miscellaneous presentations
(3 folders)
Box CC61

Correspondence, memoranda, news clippings and agreements relating to Bates interest in, investigations and pursuit of other corporations. Included is material on the Saatchi & Saatchi takeover of Bates, Bates' merger with Backer and Spielvogel, and the demerger of the Cordiant Communications Group. Arranged alphabetically by corporate entity.

General, 1978-1981
(5 folders)
Box CC62
New Profit Center $10-20MM, 1977-1978
Box CC62
Northeastern Corridor New Profit Center $10MM+, 1977
Box CC62
Possible Acquisitions, 1971-1974
Box CC62
Task Force Committee, 1974-1976
(3 folders)
Box CC62
General, 1978-1982
(5 folders)
Box CC63
Abert, Newhoff, and Burr, 1980
Box CC63
Allen and Dorward, 1980
Box CC63
Arthur Andersen and Co., 1978-1984
Box CC63
Becker, Robert, 1980
Box CC63
Bloom Agency, 1978-1979
Box CC63
Campbell-Mithun Inc., 1977-1980
Box CC63
Campbell-Mithun Esty, 1994-1995
Box CC63
Dawn, 1974-1978
Box CC63
Healthmark, 1980-1982
Box CC63
Hoefer, Dieterich, and Brown, 1978-1980
Box CC63
Hoffman Advertising Group, 1980
Box CC63
Horton, Church, and Goff, 1979
Box CC64
Howard Swink, 1976-1977
Box CC64
Humphrey, Browning, and McDougall, 1976-1977
Box CC64
Ingalls Association, 1978-1979
Box CC64
Kobs and Draft, 1991-1995
(Folder 1 of 7)
Box CC64
Kobs and Draft, 1991-1995
(Folders 2-7 of 7)
Box CC65
Larson and Bateman, 1978
Box CC65
Lazard Freres, 1986
Box CC65
Nadler and Larimer, 1979
Box CC66
Nationwide Advertising Service, 1979-1982
(2 folders)
Box CC66
Norman, Craig, and Kummel, 1978
Box CC66
Richards Group, 1979
Box CC66
Sanders Printup Loomis, 1982
Box CC66
Sturtevant and Hildt, 1984-1987
Box CC66
Tucker Wayne, 1980-1981
Box CC66
Van Brunt and Co., 1981
Box CC66
William Douglas McAdams Inc., 1973-1980
Box CC66
Carl Spielvogel presentation, 1987 Oct. 26
Box CC66
Interoffice memoranda, 1987
Box CC66
Press clippings, 1980-1988
Box CC66
Articles, 1997
Box CC67
Faxes, 1997 Mar. 24
Box CC67
Launch information, 1994-1997
Box CC67
Miscellaneous, 1997-2000
(2 folders)
Box CC67
Press Clippings, 1997-2000
Box CC67
Press Releases, 1997
Box CC67
Promotion Reprint Article, 1997
Box CC67
Diamond, Healthworld, and Waterloo, 1999
Box CC67
Lighthouse Global Network, Inc., 2000
(2 folders)
Box CC67
Adweek Agency Report Card, 2000
Box CC67
Annual and Interim Reports, 1994-2000
(Folders 1-4 of 7)
Box CC67
Annual and Interim Reports (continued), 1994-2000
(Folders 5-7 of 7)
Box CC68
Annual General Meeting Speeches, 1996,1998
Box CC68
Board Appointments, 1998
Box CC68
General Information, 2000
(2 folders)
Box CC68
Press Clippings, 2000-2001
(2 folders)
Box CC68
Client List, 1997 Dec. 18
Box CC68
Communications, 1997
(3 folders)
Box CC68
Contest, 1997 Dec. 12
Box CC68
Correspondence, 1997
Box CC69
General Information, 1997 Sept.
Box CC69
Interim report, 1997 June 30
Box CC69
Interoffice memoranda, 1999
Box CC69
Kit, 1997
Box CC69
NYSE, 1997 Dec. 15
Box CC69
Presentation by Michael Bungey and Art D'Angelo, undated
Box CC69
Press clippings, 1997
(Folders 1-4 of 12)
Box CC69
Press clippings (continued), 1997
(Folders 5-12 of 12)
Box CC70
Press releases, 1997
Box CC70
Results, 1998 Apr. 3
Box CC70
Miscellaneous, 1995-1997
Box CC70
General Information, 1996-1998
Box CC71
Home Run Management Program, 1998
Box CC71
Photographs, 1996
Box CC71
Press clippings, 1995-2001
(Folders 1-7 of 13)
Box CC71
Press clippings (continued), 1995-2001
(Folders 8-13 of 13)
Box CC72
Press Releases, 1995
(2 folders)
Box CC72
TMT Conference, 1999
Box CC72
Back-up information, 2000
Box CC72
General information, 2000 June-July
Box CC72
Press clippings, 2000
Box CC72
Press release, 1994 Feb. 2
Box CC72
Acquisition agreement, 1986
(4 folders)
Box CC73
Acquisition follow-up, 1986
Box CC73
Bates non-operating income, 1983
Box CC73
Closing documents, 1986
Box CC73
Letters to subsidiaries and affiliates, 1986
Box CC73
Ownership restructuring of certain assets of Ted Bates Worldwide, 1986
Box CC73
Proposed acquisition, 1986
Box CC73
Press clippings, 1991-2000
(Folders 1-2 of 9)
Box CC73
Press clippings (continued), 1991-2000
(Folders 3-9 of 9)
Box CC74
Acquisition (Saatchi), 1986
Box CC74
Bonus, 1987 Sept. 30
Box CC74
Cash position, 1987 Sept. 30
Box CC75
Financial managers conference, 1987 Jun.
Box CC75
Inter-company account balance, 1987
Box CC75
Actual results: forecast vs. budget, 1987
Box CC75
First revenue forecast, 1986-1987
Box CC75
Second revenue forecast, 1987
Box CC75
Summary of audit differences, 1992 Dec. 31 and 1993 Feb. 20
Box CC75
Utilization of assets: cash management, 1984-1985
Box CC75
Class A and Class C stock schedules, 1986-1988
Box CC75
Draft letter, 1985
Box CC75
Miscellaneous stock and financial information, 1985-1988
(Folders 1-2 of 3)
Box CC75
Miscellaneous stock and financial information, 1985-1988 (continued)
(Folder 3 of 3)
Box CC76
Miscellaneous, 1986
Box CC76
BSB (Backer Spielvogel Bates) Europe and Kobs and Draft, 1991 Dec. 31
Box CC76
1987 Sept. 30
Box CC76
1988 Sept. 30
(2 volumes)
Box CC76
1989 Sept. 30
(3 volumes)
Box CC77
1992 Dec. 31
(2 volumes)
Box CC77
BSB Worldwide-U.K., 1988 Sept. 30
Box CC77
Bankers trust, 1980-1988
(2 folders)
Box CC78
Bates shares, 1979-1986
(2 folders)
Box CC78
Class A shares, 1986
Box CC78
Class B shares, 1986
Box CC78
Class C shares, 1986
Box CC78
1986 Sept. 15
Box CC78
1986 Dec. 15
Box CC78
Escrow agreement, 1986
Box CC78
Financial memos, 1986
Box CC78
Notification to transfer shares/association agreement to Saatchi & Saatchi, 1986
(2 folders)
Box CC78
Promissory notes, 1986
Box CC78
Stock count of investment in subsidiaries, 1977 Mar. 31
Box CC78
Stock exchange and option agreement, 1986
Box CC78
Stock purchase takeover by Saatchi & Saatchi, 1986
Box CC78
Stock sale by Saatchi & Saatchi: final payment, 1988 Aug. 8
Box CC78

Clippings, correspondence, photographs and printed materials relating to Bates' regional and international offices, as well as Bates subsidiaries. Organized into three categories--Headquarters, International Offices and North American Offices--and alphabetically therein.

BSB Worldwide brochure, 1989
Box CC79
Press clippings, 1988-1994
(Folders 1-7 of 8)
Box CC79
Press clippings, 1988-1994
(Folder 8 of 8)
Box CC80
6th anniversary, 1985 June 18
(4 folders)
Box CC80
Billy awards, 1989
Box CC80
Moving in/unpacking, undated
Box CC80
General, 1996-1999
(3 folders)
Box CC80
Chrysler Building, undated
Box CC80
Communications plan--Team 498, 1998
Box CC80
Final Studios report, 1997-1998
Box CC80
Photographs of new offices, 1999 Feb. 4
Box CC80
Press clippings, 1996-1999
(3 folders)
Box CC80A
Time capsule, 1998
Box CC81
Transition team, 1998
(2 folders)
Box CC81
Website, 1998
Box CC81
Press clippings, 1991-2001
(Folders 1-6 of 28)
Box CC81
Press clippings, 1991-2001 (continued)
(Folders 7-22 of 28)
Box CC82
Press clippings, 1991-2001 (continued)
(Folders 23-28 of 28)
Box CC83
Highlights and Biographical updates, 1979-2000
(2 folders)
Box CC83
Press clippings, 1991-2001
(Folders 1-8 of 15)
Box CC83
Press clippings, 1991-2001 (continued)
(Folders 9-15 of 15)
Box CC84
1994-1998
Box CC84
1998-2001
Box CC85
Board meeting, 1998
Box CC85
Going Forward, 1998
Box CC85
Memoranda and miscellaneous, 1998-2001
(Folders 1-4 of 7)
Box CC85
Memoranda and miscellaneous, 1998-2001 (continued)
(Folders 5-7 of 7)
Box CC86
Year-end results, 1999 Mar.
Box CC86
Annual and preliminary reports, 1988-1993
Box CC86
Miscellaneous, 1994
Box CC86
General (Bates Asia-Pacific), 1988-2000
Box CC86
Campaign Palace, 1992-1998
Box CC86
George Patterson Bates, 1989-2001
(4 folders)
Box CC87
China (Backer Spielvogel Bates), 1992-2000
Box CC87
Hong Kong (Bates), 1990-2001
(3 folders)
Box CC87
India (Clarion), 1997-2000
(2 folders)
Box CC87
Japan (Bates), 1988-2000
(4 folders)
Box CC87
Korea (Bates Diamond Ad), 1988-2000
(2 folders)
Box CC88
Malaysia, 1987-1994
(2 folders)
Box CC88
Bates, 1990-1994
(3 folders)
Box CC88
Campaign Palace, 2000
Box CC88
Singapore (Bates), 1987-2001
(3 folders)
Box CC88
Thailand (Bates), 1989-1992
Box CC88
Taiwan (Bates), 1987-1992
(2 folders)
Box CC88
Vietnam (Bates Vinexad), 1993-1998
(3 folders)
Box CC88
General (Bates Europe), 1991-2000
(4 folders)
Box CC88
Austria (Dr. Puttner Bates), 1988-2000
(2 folders)
Box CC88
Belgium (Bates), 1985-2000
(2 folders)
Box CC89
Denmark (Bates), 1987-1998
(2 folders)
Box CC89
Eastern Block Countries, 1991-1993
Box CC89
Finland (Bates S & S Finland Oy), 1987-1994
(3 folders)
Box CC89
Backer Spielvogel Bates, 1988
Box CC89
Bates, 1989-2001
(3 folders)
Box CC89
General, 1998-2000
Box CC89
Frankfurt, 1994-1998
(2 folders)
Box CC89
Scholz and Friends, 1991-1998
(3 folders)
Box CC89
Greece (Bates Hellas), 1986-1992
(2 folders)
Box CC90
Hungary, 1992-1997
Box CC90
Ireland (Bates), 1992-1998
(3 folders)
Box CC90
Italy (Bates Italia), 1987-2001
(3 folders)
Box CC90
Netherlands (Allick Bates), 1987-1994
(2 folders)
Box CC90
Norway (Bates Gruppen), 1987-2001
(3 folders)
Box CC90
Poland (Bates), 1992-1994
Box CC90
Portugal 1987, 2000
(2 folders)
Box CC90
Russia (Bates), 1986-1996
(2 folders)
Box CC90
Spain, 1987-2001
(3 folders)
Box CC90
Sweden (Bates September), 1987-1989
(2 folders)
Box CC90
Switzerland (Zogg. Kittiger), 1987
Box CC90
Turkey, 1992
Box CC90
United Kingdom (Bates Dorland), 1988-2001
(8 folders)
Box CC91
General (Bates Latin America), 1993-2001
(6 folders)
Box CC92
Argentina, 1994-2000
(4 folders)
Box CC92
Brazil, 1998
(6 folders)
Box CC93
Chile, 1999
Box CC93
Colombia, 1995-1997 and undated
(3 folders)
Box CC93
Costa Rica, 1998
Box CC93
Dominican Republic, 1998
Box CC93
Ecuador, 1991-1993
Box CC93
El Salvador, 1999
Box CC93
Guatemala, 1998-1999
Box CC93
Mexico, 1997-1998 and undated
(2 folders)
Box CC93
Panama, 1998
Box CC93
Peru, 1998 and undated
Box CC93
Puerto Rico, 1999
Box CC94
Venezuela, 1988-1999
(2 folders)
Box CC94
Nigeria, 1987-1992
(2 folders)
Box CC94
Pan-Gulf, 1999-2000
Box CC94
South Africa (Bates), 1990-2001
(2 folders)
Box CC94
General (Bates North America), 1994-2001
(4 folders)
Box CC94
Canada (Bates), 1989-2001
(3 folders)
Box CC94
Manhattan (Bates), 1991-1995
(2 folders)
Box CC94
Midwest (Bates USA), 1992-2001
(4 folders)
Box CC95
South (Bates USA), 1994-2001
(4 folders)
Box CC95
Southwest (Bates USA), 1995-2001
(Folder 1 of 3)
Box CC95
Southwest (Bates USA), 1995-2001
(Folders 2-3 of 3)
Box CC96
West (Bates USA), 1994-2000
(6 folders)
Box CC96
Disk 14. Live at Life event
Box CC96
AC & R Agencies - Alliance, Manhattan, Holdings, 1991-1995
(2 folders)
Box CC97
Bates Alliance, 1989-1995
(2 folders)
Box CC97
Bates Communications, 1997-1998
Box CC97
Bates Direct, 1995
(2 folders)
Box CC97
Bates Entertainment/BKS, 1995-1999
(7 folders)
Box CC97
Bates Healthcom, 1997
(2 folders)
Box CC97
Bates Holdings, 1992-1994
(2 folders)
Box CC97
Bates Travel and Tourism (Atlanta), 1999-2001
Box CC97
CCG.XM, 2000
(2 folders)
Box CC98
General information, undated
Box CC98
Press clippings, 1994-2001
(9 folders)
Box CC98

Clippings, press releases, photographs, biographical sketches, writings, speeches and presentations relating primarily to Bates executives, but also includes files on key corporate leaders and other prominent people. There are no employment-related materials present apart from publicly released notices of appointments and promotions, and biographical materials gathered for use in public releases and internal newsletter items. Organized alphabetically.

Advertising Age, 1989
Box CC99
Adweek, 1985-1986
Box CC99
Adweek's Marketing Week, 1986-1988
Box CC99
Advertising Environment of the Nineties, 1992 Apr. 27
Box CC99
Compensation Philosophy: The Client View, 1989 Oct. 17
Box CC99
How I Would Select an Advertising Agency, 1988 Feb. 22
Box CC99
Transformation of the Packaged Food Environment, 1990 Jan.
Box CC99
Aminoff, Susan, 1998 May 28

Includes notice of promotion to Senior Vice President.

Box CC99
Aroyan, Edward, 2000 May 15

Includes notice of promotion to Executive Vice President.

Box CC99
General
Box CC99
Assumma's speech and audiovisual cues
Box CC99
Press release
Box CC99
Slides
Box CC99
BKS/Bates Entertainment Group Photo
Box CC99
Banking syndicate meeting, 1994 Nov. 11
Box CC99
Discount store news, 1994 Oct. 20
Box CC99
Named CEO of BSB (Backer Spielvogel Bates), Inc., 1994 Jan. 18
Box CC99
Press clippings, 1991-1994
Box CC100

CEO of Proctor and Gamble.

The Future of Advertising, 1994
Box CC100
Grooming the Next Generation of Management, 1991
Box CC100
Avery, Graham, 1999 Oct. 5

Includes notice of appointment as President and CEO of Bates Canada.

Box CC100
Biographical information, undated
Box CC100
Photographs, 1989
(3 folders)
Box CC100
Press clippings, 1989-1994
Box CC100
Baldwin, Joanna, 1998 Apr. 28

Bates Europe.

Box CC100

See related materials in file for Jim McKennan.

Biographical information, undated
Box CC100
Photographs, 2000
Box CC100
Biographical information, 2000
Box CC100
Photographs, 2000
Box CC100
Promoted to senior Vice President, General Manager at Bates USA South in Miami, 1997 Aug. 7
Box CC100
Press clippings, 1997-2001
Box CC100
General, 1940-1982
Box CC100
Biographical information, 1992
Box CC100
History, 1994
Box CC100
Miscellaneous, 1947-1979
Box CC100
Photographs, 1986-2000
(2 folders)
Box CC100
General, 1995-1997
Box CC100
Biographical information, 2000
Box CC100
Photographs, 2000
Box CC100
Appointed CEO of Bates Europe, 1996 Nov. 21
Box CC100
Named to additional post as Regional Director of Bates Latin America, 1997 Nov. 11
Box CC100
Bennett, Steve, New Media and the Travel Industry, 1995
Box CC100
Named Senior Vice President, Media Direct, Bates USA West, 2000 Apr. 17
Box CC100
Photographs, 2000
Box CC100
Bradley, Stephanie, 1992
Box CC101
Browne, Noel, 1996 June 7

Bates New Zealand.

Box CC101
Biographical information, 2000
Box CC101
By-lined articles, 1993-1997
Box CC101
Photographs, 1993-2000
(3 folders)
Box CC101
Press clippings, 1988-2001
(3 folders)
Box CC101
Named President and Chief Operations Officer of BSBW (Backer Spielvogel Bates Worldwide), 1992 Nov. 4
Box CC101
Named CEO of BSBW, 1993
Box CC101
Disk 4. Program files

Disk contains program file entitled 1 To 1 and supporting files

Box CC101
American Advertising Federation (AAF), The Wonder of One to One, 1995 (continued)
(Folders 2-3 of 3)
Box CC102
Argentine Advertising Association, 1993 Oct. 12
Box CC102
Conference Board (Human Resources), 1993 Oct. 15
Box CC102
Conference Board Marketing Conference, 1993 Oct. 26
(5 folders)
Box CC102
Cordiant annual meeting, London bankers, 1995 June 14
Box CC102
European Managers Meeting, Building a Global Brand, 1994 Apr.
(3 folders)
Box CC103

Speech given at various IAA functions.

Austria, 1996 Apr. 23
(2 folders)
Box CC103
India (Bombay), 1996 June 4
Box CC103
Korea (Seoul), 1996 June 10
Box CC103
New York, N.Y., 1994 Sept. 19
Box CC103
World Advertising Congress, 1994
(3 folders)
Box CC104
New York agency meeting at Hunter College, 1993 Jun. 6
Box CC104
Financial Mail Speech, 1997
(2 folders)
Box CC104
Welcoming remarks, Bates South Africa launch, 1994
Box CC104
Summit '94: The National Conference on Agency Growth and Client Retention, 1994 May 20
(Folders 1-2 of 3)
Box CC104
Summit '94: The National Conference on Agency Growth and Client Retention, 1994 May 20 (continued)
(Folder 3 of 3)
Box CC105
Wendy's International, Think Big, 1994 Oct. 24
Box CC105
Worldwide Management Meeting (WWMM), 1993 May 18
(2 folders)
Box CC105
Year-end message, 1997 Jan. 20
Box CC105
Miscellaneous speeches, 1991-1996
Box CC105
Biographical information, undated
Box CC106
Photo, undated
Box CC106
Biographical information, 2000
Box CC106
Photographs, 2000
Box CC106
Promoted to Senior Vice President, Director of Broadcast Production, 1997 Aug. 7
Box CC106
Caggiano, Tom, 1997 July 15

Includes notice of promotion to Senior Vice President and Creative Director, Bates USA.

Box CC106
Carpenter, Tom, 1999 Mar. 15

Vice President, 141 Interactive.

Box CC106
General, undated
Box CC106
BSB/Ghersy/Quintero reception speech, 1990 Oct. 22
Box CC106
Appointed Director of Business Development, Bates North America, 1999 Apr. 30
Box CC106
Biographical information, 2000
Box CC106
Photographs, 2000
Box CC106
Clinton, William (Bill), Democratic National Convention speech, 1992
Box CC106
Joins 141 USA as senior Vice President, Business Development, the Americas, 1997 Oct. 2
Box CC106
Photographs, 2000
Box CC106
Biographical information, 2000
Box CC106
General, 1993 and undated
(2 folders)
Box CC106
Photographs, 2000
(3 folders)
Box CC106
European American Chamber of Commerce (EACC) speech, 1993 Oct. 21
Box CC106
NY meeting at Hunter College, 1993 June 25
Box CC106
Ten Steps to Marketing in New Europe, 1994 Sept.
Box CC106
Biographical information, 2000
Box CC106
Photographs, 2000
(2 folders)
Box CC106
Joins Bates USA as senior Vice President, Management Rep on Warner-Lambert, 1997 Mar. 19
Box CC106
Promoted to Executive Vice President at Bates USA, 1998 June 2
Box CC106
Biographical information, 2000
Box CC106
General, 2001
Box CC106
Photographs, 2000
Box CC106
Promoted to Executive Vice President, Bates USA West, 1997 Feb. 12
Box CC106
Promoted to Executive Vice President, Director of Media and New Technology, 1998
Box CC106

See related material in files for Frank Assumma.

Appointed Executive Creative Director at Bates UK, 1999 Sept. 29
Box CC107
Biographical information, 1994
Box CC107
Photographs, 1994
Box CC107
Biographical information, 2000
Box CC107
Photographs, 2000
Box CC107
Press Clippings, 1994-1995
Box CC107
Named Chief Finance Officer of BSB (Backer Spielvogel Bates), Epstein leaves as Chief Finance Officer of BSB (Backer Spielvogel Bates), 1994 Mar. 18
Box CC107
Named Chief Finance Officer of Bates Worldwide, 1995 July 12
Box CC107
Debreceni, John, 2000
Box CC107
Denehy, Micky, 1999 Sept. 21

Includes notice of promotion to New Business Director for Bates Europe.

Box CC107
de Yturbe, Jean: see Yturbe, Jean de
Box CC107
Dolan, Bernie, 1997 Feb. 26

Includes notice of appointment as Chief Finance Officer, Bates North America.

Box CC107
Dudynskay, N. Michael, 1999 Feb. 16

Includes notice of promotion to Regional Managing Director of Bates Latin America.

Box CC107
Advertising Age Creative Workshop, 1991 Aug. 22
Box CC107
Boston Creative Conference, 1992 May 21
Box CC107
Appointed CEO for Interactive Businesses at CCG (Cordiant Communications Group), 1999 Aug. 13
Box CC107
Photographs, undated
Box CC107
Biographical information, 2000
Box CC107
Photographs, 1996-2000
(3 folders)
Box CC107
Press clippings, 1999-2001
(2 folders)
Box CC107
Biographical information, 2000
Box CC107
Photographs, 2000
Box CC107
Gamble, Robert, 2000
Box CC107
Grignon, Perianne, 1997 Oct. 3

Includes notice of promotion to Executive Vice President, Director of New Media and New Technologies, Bates North America.

Box CC107
Biographical information, 2000
Box CC107
Photographs, 2000
Box CC107
Hahn, Carole, undated
Box CC107
Biographical information, 2000
Box CC107
Photographs, 2000-1991
(2 folders)
Box CC107
Speeches (Ad Pride program), 1992
Box CC108
Hamilton, Rich, undated

Zenith Media.

Box CC108
Biographical information, 2000
Box CC108
Named President and CEO of Bates USA West, 1996 Dec. 18
Box CC108
Photographs, 2000
Box CC108
Hearn, Colin, 2000
Box CC108
Hinton, Graham, 2000
Box CC108
Kahn, Dominique Bigar, 2000 Mar. 7

Includes notice of promotion to Senior Vice President, Creative Manager for Bates USA.

Box CC108
Kapsky, Mark, 1996 May 1

Vice President, Director of Client Services, Bates Promotion Group, Bates USA.

Box CC108
Kaszner, Charles, 2000
Box CC108
Kellam, Alan, 2000
Box CC108
Kennedy, Neil, British Supermarket Image War, 1992 Jan. 31
Box CC108
Appointed President and Chief Operations Officer of Bates Canada, 1996 Oct. 15
Box CC108
Biographical information, 1992-1996
Box CC108
Photographs, undated
Box CC108
Kost, Steve, 2001
Box CC108
General, 1998-2001
(2 folders)
Box CC108
Promoted to Senior Vice President, Director of National Broadcast Buying Group at Bates USA, 2001 Apr. 3
Box CC108
Lazarus, Shelley, Positioning the Agency as A Brand, 1997
Box CC108
Appointed Executive Vice President, Chief Marketing Officer Bates North America, 1999 Dec.6
Box CC108
Biographical information, 2000
Box CC108
Photographs, 2000
(2 folders)
Disk 15. Photograph on Zip disk.
Box CC108
Biographical information, 2000
Box CC108
Photographs, 2000
Box CC108
Joins Bates USA as Executive Vice President, Director of Marketing and Development, 1996 Oct. 4
Box CC108
Speeches, 1999
Box CC108
Biographical information, 1997
Box CC108
Photographs, undated
Box CC108
Biographical information, 2000
Box CC109
Named President Latin America, to lead expansion effort, 2000 June 7
Box CC109
Photographs, 2000
Box CC109
McKennan, Jim/ Paul Basile, 1993-2001
Box CC109
Appointed to Bates Worldwide Management Board, 1996 Apr. 9
Box CC109
Biographical information, 2000
Box CC109
Bylines, 1991
Box CC109
Photographs, 2000
(2 folders)
Box CC109
Biographical information, 2000
Box CC109
Photographs, 2000
(2 folders)
Box CC109
Biographical information, 2000
Box CC109
Photographs, 2000
Box CC109
Osborn, Rick, undated
Box CC109
Papagiannacopoulos, Yannis, undated
Box CC109
Person, Sarah, 1995 Mar. 10

Vice President, Editorial Director, Corporate Communications, Bates USA.

Box CC109
Biographical information, undated
Box CC109
Photographs, undated
Box CC109
Pond-Jones, Jay, undated
Box CC109
Biographical information, 2000
Box CC109
Photographs, 2000
Box CC109
Puttner, Gerhard, 2000
Box CC109
Archival and bibliographic information

Concerns Rosser Reeves Papers at the State Historical Society of Wisconsin.

Box CC109
American Advertising Federation Hall of Fame research, 1994
Box CC109
Photographs, 2000
Box CC109
Press clippings, 1955-1996
(3 folders)
Box CC110
Reality in Advertising, 1951-1996
(2 folders)
Box CC110
Research, 1991-2003
Box CC110
Writings and speeches, 1959-1966
(2 folders)
Box CC110
David Reyburn, 2000
Box CC111
Biographical information, 2000
Box CC111
Photographs, 2000
(2 folders)
Box CC111
Press Clippings, 1995-1999
Box CC111
Named Executive Vice President, Executive Creative Director Bates USA, 1995 Apr. 21
Box CC111
Appoints 3 New Creatives at Bates USA West, 2000 July 18
Box CC111
Roman, Dan, 2000
Box CC111
Sanson-Tricard, Violaine, 2000
Box CC111
Scaros, Dean, Advertising's Not So Secret War, 1990 May 8
Box CC111
General, 1990-1994
Box CC111
Recession advertising background information, 1991 Jan. 4
Box CC111
Schoning, Peter, 2000
Box CC111
Biographical information, 2001
Box CC111
Photographs, 2001
Box CC111
Biographical information, 1991
Box CC111
Photographs, undated
Box CC111
Press Clippings, 1991-1995
Box CC111
Silver, Jackie, ESOMAR conference speech, 1990
Box CC111
Biographical information, 2000
Box CC111
Photographs, 2000
Box CC111
Speech, Japanese Chamber of Commerce, 1992 Apr. 27
Box CC111
Biographical information, undated
Box CC111
Joins CCG.XM as Chief Marketing Officer, 2000 Mar. 17
Box CC111
Photographs, undated
Box CC111
Biographical information, 2000
Box CC112
Joins Bates USA as Executive Vice President, Group Creative Director, 2001 Feb. 12
Box CC112
Photographs, 2000
Box CC112
Appointed President, International Bates Worldwide, 1998 Feb. 10
Box CC112
Biographical information, 2000
Box CC112
ESPN Conference Board, 2000 Mar.
(2 folders)
Box CC112
Photographs, undated
Box CC112
Smith, Nancy, undated
Box CC112
Biographical Information, undated
Box CC112
Go, South America presentation, 1991
Box CC112
Photographs, undated
Box CC112
Press Clippings, 1988-1993
Box CC112
Stake, Marcus H., 1999 Sept. 30

Includes notice of appointment as CEO of 141 Europe.

Box CC112
ANA (Association of National Advertisers), 1996 Oct.
Box CC112
Biographical Information, 1999
Box CC112
Photographs, undated
Box CC112
Stern, Les, undated
Box CC112
Photographs, 2000
(2 folders)
Box CC112
Joins Bates USA Midwest as Executive Vice President, Creative Director, 1996 June 12
Box CC112
Named Deputy Creative Director, Bates North America, 2000 Jan. 14
Box CC112
Stubbings, John, undated
Box CC112
Susnjara, Gary M., 1993
Box CC112
Biographical Information, 2000
Box CC112
Joins Bates USA as SVP, Director of Media Information and Technologies, 1998 Feb. 20
Box CC112
Photographs, undated
Box CC112
Biography, 1996-1997
Box CC113
Joins Bates USA as Senior Vice President, Director of Client Services, 1997 Sept. 11
Box CC113
Photos, undated
Box CC113
Terzis, Jon J., 1999 Aug. 24

Includes notice of promotion to Executive Vice President, Bates USA.

Box CC113
Torello, Judy, 1992
Box CC113
Upton, John K., 1999 July 6

Executive Vice President, Group Account Director, Bates USA West.

Box CC113
Biography, undated
Box CC113
EACC speech, 1993 Oct. 21
Box CC113
Weinfeld, Mark, 1994 Feb. 23

Includes notice of promotion to Senior Vice President and Management Representative.

Box CC113
Biography, 2000
Box CC113
1997 Business plan, 1996 Oct.
Box CC113
CCG (Cordiant Communications Group) board meeting, 1997 Nov. 12
Box CC113
Connecting to the Consumer in the 21st Century, 2000 May 11
Box CC113
Hyundai: on Branding, 2000 Dec. 9
Box CC113
Photographs, 2000 and undated
(2 folders)
Box CC113
A New Dawn, undated
Box CC113
Business plan, 1997
Box CC113
Rising Signs at Bates North America, 1997 Dec.
Box CC113
Press clippings, 1996-2000
Box CC113
Named Regional Director of Latin America at BSBW (Backer Spielvogel Bates Worldwide), 1993 June 2
Box CC113
Appointed Executive Vice President and Executive Director of Worldwide Client Services, BSBW, 1994 May 6
Box CC113
Appointed Chief Operating Officer of Bates USA, 1995 Sept. 22
Box CC114
Named CEO of Bates North America, 1996 July 3
Box CC114
Named to newly created post of President and Chief Operations Officer, 2000 Sept. 15
Box CC114
Williams, Dylan, The Future of Marketing in America, 1991 May 9
Box CC114
Biography, 2000
Box CC114
New chairman of Bates Europe, 1994 Oct. 26
Box CC114
Photos, 2000
Box CC114
Speech, 48th World Newspaper Congress, 1995 May 29
Box CC114
Biographies and photographs, undated
(2 folders)
Box CC114
Historical art/pictures, undated
Box CC114
Historical biographies/pictures, undated
Box CC114
25th anniversary
Box CC114
American festival
Box CC114
Miscellaneous
(Folders 1-2 of 6)
Box CC114
Miscellaneous (continued)
(Folders 3-5 of 6; folder 6 removed to box CC54)
Box CC115
Press clippings, 1988-2000
Box CC115

In 1994, Backer Spielvogel Bates renamed itself Bates Worldwide and embarked on a project to create a new corporate brand identity as a global advertising agency. The new branding emphasized the creative aspects of advertising. It was a way of reinvigorating the concept of the Unique Selling Proposition (USP), Bates's traditional advertising philosophy--every successful product inherently contained a unique or compelling idea (or proposition) that made the product attractive to consumers, and successful advertising identified that unique idea and linked it to a consumer's life needs. This project led to the creation of a Global Creative Board and inaugurated an annual internal creative competition known variously as “Best of Bates” or “Bates's Best,” the first awards for which were given during the Worldwide Management Meeting in 1996. The Creative Department was charged with coordinating this yearly competition and helped in the selection of entries for various industry-wide awards competitions.

The Creative Department Series includes entry forms, memoranda, print advertisement proofs and photocopies, slides and printed material. The series dates between 1980s-2003, but most of the materials date from 1997-2002 and document the Creative Department's coordination of internal and external awards competitions, in particular the annual “Best of Bates” program. It includes a significant portion of international advertisements; however, the files do not represent the total output of Bates Worldwide offices. Rather, they reflect what Bates's various international offices considered their best work for the period covered herein. They provide a glimpse into some of Bates's international campaigns and creative output for clients such as Arnott's department store (Ireland), Audi/Volkswagen, Caltex, Camel cigarettes, Heineken, Le Meridien hotels, Land Rover, Nokia cellular phones, Pfizer, Royal Mail of Australia, Seat automobiles, and Thames bottled water. Many of the submission forms (some are still attached to the submitted item) for these competitive entries include a description of the USP that informed the advertisement's design. In addition, the series contains general files pertaining to other Creative Department operations and activities.

The series is organized into three subseries--Creative Binders, Print Advertisements and Office Files--that reflect the various formats of materials in the series. Both the Creative Binders Subseries and the Print Advertisements Subseries contain examples of advertisements entered into competitive events, which are present in varying formats--slides, proofs, tear sheets, and photocopies. There is some redundancy to the container list: because of the various formats it was not feasible to house all materials pertaining to a specific client together. Thus, portions of the container list repeat client names.

Consists of materials maintained in binders by the Creative Department, primarily entry forms and slides of entries, winners for the “Best of Bates” and Cannes competitions, as well as other examples of Bates's advertisements. Arranged alphabetically by competition event, chronologically therein, and then alphabetically by event category.

Slide collection
(7 folders)
Box CR1
Entry forms
(5 folders)
Box CR2
Entries (slides)
(folders 1-3 of 5)
Box CR2
Entries (slides)
(folders 4-5 of 5)
Box CR3
Call for entries
(4 folders)
Box CR3
Entry forms
(folders 1-4 of 9)
Box CR3
Entry forms
(folders 5-9 of 9)
Box CR4
Finalists (slides)
(2 folders)
Box CR4
Winners (slides)
(folders 1-2 of 4)
Box CR4
Winners (slides)
(folders 3-4 of 4)
Box CR5
Entry forms
(8 folders)
Box CR5
Entries (slides)
(4 folders)
Box CR6
Finalist, Winner, Judging etc. forms
(4 folders)
Box CR6
Finalists (slides)
Box CR6
Award documentation
Box CR7
Entry forms
(6 folders)
Box CR7
Undated entries
Box CR7
Best of Bates booklets, 1999-2002
Box CR7
1998, 2000
(8 folders)
Box CR8
2001
(4 folders)
Box CR9
Creative Center database, 1995-1998
(2 folders)
Box CR9
International advertisements, 1999 and undated
Box CR9
Third quarter advertising examples, 1999
Box CR9

Proof sheets and photocopies of print advertisements entered into company-wide “Best of Bates” competitions. Most are in color, many are large-format and several are mounted on foamboard for presentation purposes. Specific clients listed below have more than two images present; many other clients are represented in the collection by a single image, but are not listed by name. International offices are heavily represented in this subseries, but the materials present only reflect a portion of the actual output of Bates global operations. For a more comprehensive collection of Bates's domestic output, see the Print Books Series. For ease of access, the subseries is organized into two lists--chronological and alphabetical.

Arranged by year, therein alphabetically by category and client name.

Newspaper and magazine--Campaign

Includes ACP Gourmet Traveller, Audi, British American Tobacco, Bryggentoveningen, Bryggerigruppen, Carrier, Child Relief and You, Clorets, Consejo Publicitario Argentino, DHL, Discovery Channel/Animal Planet, Deutsche Bank, EDS, Energy Australia, ESPN, Farmindustria, Gentleman magazine, Höganäs Keramik, House of Prince, Jaguar, Just Diamond.

Box CR10
Newspaper and magazine--Campaign (continued)

Includes Mercedes Benz, Nokia, NZ Cheese, Pripps Breweries, Provident Financial Services, RCI, Seat, Smithkline Beacham, Spectrum United, Stora, Suntours, Toyota, Vala Shopping Mall

Box CR11
Newspaper and magazine--Single

Includes Bates Poland, Bates Ukraine, British American Tobacco, Gaz Metropolitain, Heinz

Box CR12
Poster and outdoor--Campaign

Includes BAT Romania/Viceroy, Hamilton Island, Ikea, Inchape, Pearl & Dean, Peugeot, Pfizer, Photonica, Suntours

Box CR13
Poster and outdoor--Single
Box CR14
Pro bono and public service

Includes Aksjon 2000/Y2K Problem, Amnesty International, Brazilian Transplant Association, Cancer Foundation of Western Australia

Box CR15
Pro bono and public service (continued)

Includes Millennium Foundation, Organ Donation Center of Thailand, Project Hope China, Rumsmiddeldirektoratet, Unicef

Box CR16
Young Team
Box CR17
Various large-format entries

Includes Cutty Sark, Discovery Channel, Frankfurter Allgemeine, Loto/Moët, Nokia

Box CR18
Winner presentation boards
Box CR18
International transit advertisements (exclusively Heineken)
Box CR19
Newspaper and magazine--Campaign

Includes Araldite adhesives, Arnott's, Art Perform, Audi, Ballantine/Sauza, Bates Latin America, Boda Nova, Bose, Caltex, Camel cigarettes, Carter-Horner, Centenary Institute, Crown lager, Danish Distillers, Danish Rail, Electric Art, ETA barbeque sauce, Groupom, Hindustani Lever, India tourism.

Box CR20
Newspaper and magazine--Campaign (continued)

Includes Jockey, Just Diamond, Land Rover, McIlhenny-Tabasco, Mercedes Benz, New Moment Design, Pripp's Breweries, Provident Bank, Rover, Safeway, SAP.com, 77th St. Streetwear, Superdrug, Tennis Canada, USM Modular Furniture, Zanussi

Box CR21
Newspaper and magazine--Single

Includes Kaiser beer, Land Rover, Volkswagen, Whitney Museum

Box CR22
Poster and outdoor--Campaign

Includes Caltex, Kaiser beer, Nokia, Royal Mail

Box CR23
Poster and outdoor--Single

Includes Mercedes Benz, Nokia, Rover, Royal Mail

Box CR24
Pro bono press and posters
Box CR25
Various categories-large format

Includes Airtime/TV3, Camel, Corona beer, ESPN, Rover, Schwarzkopf.

Box CR26
Young Team
Box CR27
Winner presentation boards

Includes advertisements for Audi, Caltex, Cancer Foundation of Western Australia, Cystic Fibrosis, Millennium Foundation, Friends of the Earth, Ikea, Mova Regional, Royal Mail, Varma

Box CR28
Newspaper and magazine--Campaign

Includes Ansett Australia, Arnott's, Audi, Autotelegraaf, BoardIt.com, Bridgestone, Buick, Caltex, Camel cigarettes, CricketNext.com, Datex, Earth's Choice, EnBW Energy, Forbes, Foster's, Heineken, International SOS, Ivey School of Business, Just Diamond, Just Gold

Box CR29
Newspaper and magazine--Campaign (continued)

Exclusively Kahlua

Box CR30
Newspaper and magazine--Campaign (continued)

Includes Kahlua, Land Rover, Le Meridien, Mercedes Benz.

Box CR31
Newspaper and magazine--Campaign (continued)

Exclusively Nokia

Box CR32
Newspaper and magazine--Campaign (continued)

Includes Once, PacSun, Pripp's Breweries, Revista Negocios, Rover, Royal Mail, Sony, Spectranet, Sydney 2000 Apparel, Thames water, Toyota, Villacher, Wahindia.com, Warner Lambert India, Wendy's ice cream, Westfall Shopping Centre, Zappy Baby, Zenith

Box CR33
Newspaper and magazine--Campaign (continued)

Exclusively Audi, Seat

Box CR34
Newspaper and magazine--Single
Box CR34
Poster and outdoor

Includes AO Safety, Audi, Benylin, BT, Camel cigarettes, CricketNext.com, Endless Pain, Foster's/Carlton Gold, Heineken, Icon Megastore, Le Meridien, MacQuarie University, Mu-Rata, New World Mobility, Nokia, Once, Pro-Plus, Roche-Rennie, Rover, Royal Mail, Seat, Solar Inc., Sydney 2000 Apparel, Trojan, UUNet, Verizon, Volkswagen

Box CR35
Various categories-large format

Includes Alis, Ansett Australia, ASSY 2000, Forbes, JRAP, MacQuarie University, No Regrets, Raw Bar, Volkswagen/Audi, Woolworths

Box CR36
Various categories--Large format (continued)

Exclusively Heineken

Box CR37
Young Team
Box CR38
Newspaper and magazine

Includes American Express, Asta Medica, Audi, Ballantines, Barnes & Thornburg, Battery, Bell South, BMW, BT

Box CR39
Newspaper and magazine (continued)

Includes Carlton Ale, Corporación INCSA, Cutty Sark, DHL, DTAC, Egmont Comics, ESPN

Box CR40
Newspaper and magazine (continued)

Includes Forbes, GlaxoSmithKline, Group Telecom, House of Prince, Hyundai, Jimmi Taco Sauce

Box CR41
Newspaper and magazine (continued)

Includes Kaiser beer, Mercedes Benz, MG/Rover, Pharmacia Upjohn

Box CR42
Newspaper and magazine (continued)

Includes Polenguinho Cheese, Saab, Seat, Sky Television, Sonae.com

Box CR43
Newspaper and magazine (continued)

Includes Taco Bell, Taj Bengal, TDC Mobil, Thames Water, Time, Volkswagen

Box CR44
Newspaper and magazine (continued)

Includes Warner Lambert, Wella, Yahoo.com., Zoo Safari

Box CR45
Poster and outdoor

Includes American Express, Ballantine's, Barnes and Thornburg, Belfa, BMW/Mini, Clorets, Europcar, Granath

Box CR45
Poster and outdoor (continued)

Includes Hamilton Island, Hyundai, Ikea, Onida, Seat, Sky Television, Time, Verizon, Volkswagen, Yellow Pages.

Box CR46
Pro bono and public service

Includes Amnestia Internacional, Assistência Médica Internacional, Instituto Nacional de Cardiologia Preventiva, Prostate Cancer Research Foundation, Royal Flying Doctor Service, Save Our Kids.

Box CR47
Young Team
Box CR47
Various entries--large-format

Includes AO Safety, Audi, Future Kids, Heineken

Box CR48
Various entries--large-format (continued)

Includes Land Rover, New World Mobility, Nokia, Seat

Box CR49
Winners--Print and poster

Includes National Geographic, Nokia, Thames water, Volkswagen/Audi.

Box CR50
Undated entries

Includes Audi, British American Tobacco/Lucky Strike, Cutty Sark, Epilady, Hyundai, Mercedes, Moët/Loto, Nokia, Odol mouthwash, Royal Mail, Solar Inc., Stavanger Museum, Whitehall/Chapstick.

Box CR51
Undated Entries, continued

Includes Consejo Publicitario Argentino and Thredbo

Box CR51A

Contains the locations of materials for the clients most heavily represented in the chronological list. Arranged by client name and then by date.

77th St. Streetwear, 2000, box CR21
Box CR51A
ACP Gourmet Traveler, 1999, box CR10
Box CR51A
Airtime/TV3, 2000, box CR26
Box CR51A
Aksjon 2000/Y2K Problem , 1999, box CR15
Box CR51A
Alis, 2001, box CR36
Box CR51A
American Express, 2002, boxes CR39, CR45
Box CR51A
1999, box CR15
Box CR51A
2002, box CR47
Box CR51A
Ansett Australia, 2001, boxes CR29, CR36
Box CR51A
2001, box CR35
Box CR51A
2002, box CR48
Box CR51A
Araldite, 2000, box CR20
Box CR51A
2000, box CR20
Box CR51A
2001, box CR29
Box CR51A
Art Perform, 2000, box CR20
Box CR51A
Assistencia Medica Internacional, 2002, box CR47
Box CR51A
ASSY 2000, 2001, box CR36
Box CR51A
Asta Medica, 2002, box CR39
Box CR51A
1999, box CR10
Box CR51A
2000, boxes CR20, CR28
Box CR51A
2001, boxes CR29, CR34, CR35, CR36
Box CR51A
2002, boxes CR39, CR48, CR50
Box CR51A
Undated, box CR51
Box CR51A
Autotelegraaf, 2001, box CR29
Box CR51A
2000, box CR20
Box CR51A
2002, boxes CR39, CR45
Box CR51A
Barnes & Thornburg , 2002, boxes CR39, CR45
Box CR51A
BAT Romania/Viceroy, 1999, box CR13
Box CR51A
Bates Latin America, 2000, box CR20
Box CR51A
Bates Poland, 1999, box CR12
Box CR51A
Bates Ukraine, 1999, box CR12
Box CR51A
Battery, 2002, box CR39
Box CR51A
Belfa, 2002, box CR45
Box CR51A
Bell South, 2002, box CR39
Box CR51A
Benylin, 2001, box CR35
Box CR51A
BMW, 2002, boxes CR39, CR45
Box CR51A
BoardIt.com, 2001, box CR29
Box CR51A
Boda Nova, 2000, box CR20
Box CR51A
Bose, 2000, box CR20
Box CR51A
Brazilian Transplant Association, 1999, box CR15
Box CR51A
Bridgestone, 2001, box CR29
Box CR51A
1999, boxes CR10, CR12
Box CR51A
Undated, box CR51
Box CR51A
Bryggentoveningen, 1999, box CR10
Box CR51A
Bryggerigruppen, 1999, box CR10
Box CR51A
2001, box CR35
Box CR51A
2002, box CR39
Box CR51A
Buick, 2001, box CR29
Box CR51A
2000, boxes CR20, CR23, CR28
Box CR51A
2001, box CR29
Box CR51A
2000, boxes CR20, CR26
Box CR51A
2001, box CR29
Box CR51A
2001, box CR35
Box CR51A
1999, box CR15
Box CR51A
2000, box CR28
Box CR51A
Carlton Ale, 2002, box CR40
Box CR51A
Carlton Gold, 2001, box CR35
Box CR51A
Carrier, 1999, box CR10
Box CR51A
Carter-Horner, 2000, box CR20
Box CR51A
Centenary Institute, 2000, box CR20
Box CR51A
Child Relief and You, 1999, box CR10
Box CR51A
1999, box CR10
Box CR51A
2002, box CR45
Box CR51A
1999, box CR10
Box CR51A
Undated, box CR51A
Box CR51A
Corona beer, 2000, box CR26
Box CR51A
Corporacion INCSA, 2002, box CR40
Box CR51A
CricketNext.com, 2001, boxes CR29, CR35
Box CR51A
Crown Lager, 2000, box CR20
Box CR51A
1999, box CR18
Box CR51A
2002, box CR40
Box CR51A
Undated, box CR51
Box CR51A
Cystic Fibrosis, 2000, box CR28
Box CR51A
Danish Distillers, 2000, box CR20
Box CR51A
Danish Rail, 2000, box CR20
Box CR51A
Datex, 2001, box CR29
Box CR51A
Deutsche Bank, 1999, box CR10
Box CR51A
1999, box CR10
Box CR51A
2002, box CR40
Box CR51A
Discovery Channel/Animal Planet, 1999, boxes CR10, CR18
Box CR51A
DTAC, 2002, box CR40
Box CR51A
Earth's Choice, 2001, box CR29
Box CR51A
EDS, 1999, box CR10
Box CR51A
Egmont comics, 2002, box CR40
Box CR51A
Electric Art, 2000, box CR20
Box CR51A
EnBW Energy, 2001, box CR29
Box CR51A
Endless Pain, 2001, box CR35
Box CR51A
Energy Australia, 1999, box CR10
Box CR51A
Epilady, 2002, box CR51
Box CR51A
1999, box CR10
Box CR51A
2000, box CR26
Box CR51A
2002, box CR40
Box CR51A
ETA barbecue sauce, 2000, box CR20
Box CR51A
Europcar, 2002, box CR45
Box CR51A
Farmindustria, 1999, box CR10
Box CR51A
2001, box CR36
Box CR51A
2002, box CR41
Box CR51A
Foster's, 2001, boxes CR29, CR35
Box CR51A
Frankfurter Allgemeine, 1999, box CR18
Box CR51A
Friends of the Earth, 2000, box CR28
Box CR51A
Future Kids, 2002, box CR48
Box CR51A
Gaz Metropolitan, 1999, box CR12
Box CR51A
Gentleman magazine, 1999, box CR10
Box CR51A
GlaxoSmithKline, 2002, box CR41
Box CR51A
Granath, 2002, box CR45
Box CR51A
Group Telecom, 2002, box CR41
Box CR51A
Groupom, 2000, box CR20
Box CR51A
1999, box CR13
Box CR51A
2002, box CR46
Box CR51A
2000, box CR19
Box CR51A
2001, boxes CR29, CR35, CR37
Box CR51A
2002, box CR48
Box CR51A
Heinz, 1999, box CR12
Box CR51A
Hindustani Lever, 2000, box CR20
Box CR51A
Hoganas Keramik, 1999, box CR10
Box CR51A
1999, box CR10
Box CR51A
2002, box CR41
Box CR51A
2002, boxes CR41, CR46
Box CR51A
Undated, box CR51
Box CR51A
Icon Megastore, 2001, box CR35
Box CR51A
1999, box CR13
Box CR51A
2000, box CR28
Box CR51A
2002, box CR46
Box CR51A
Inchape, 1999, box CR13
Box CR51A
India tourism, 2000, box CR20
Box CR51A
Instituto Nacional de Cardiologia Preventiva, 2002, box CR47
Box CR51A
International SOS, 2001, box CR29
Box CR51A
Ivey School of Business, 2001, box CR29
Box CR51A
Jaguar, 1999, box CR10
Box CR51A
Jimmi Taco Sauce, 2002, box CR41
Box CR51A
Jockey, 2000, box CR21
Box CR51A
JRAP, 2001, box CR36
Box CR51A
1999, box CR10
Box CR51A
2000, box CR21
Box CR51A
2001, box CR29
Box CR51A
Just Gold, 2001, box CR29
Box CR51A
Kahlua, 2001, boxes CR30, CR31
Box CR51A
2000, boxes CR22, CR23
Box CR51A
2002, box CR42
Box CR51A
2000, boxes CR21, CR22
Box CR51A
2001, box CR31
Box CR51A
2002, box CR49
Box CR51A
Le Meridien, 2001, boxes CR31, CR35
Box CR51A
1999, box CR18
Box CR51A
Undated, box CR51
Box CR51A
MacQuarie University, 2001, boxes CR35, CR36
Box CR51A
McIllhenny-Tabasco, 2000, box CR21
Box CR51A
1999, box CR11
Box CR51A
2000, boxes CR21, CR24
Box CR51A
2001, box CR31
Box CR51A
2002, box CR42
Box CR51A
Undated, box CR51
Box CR51A
MG, 2002, box CR42
Box CR51A
1999, box CR16
Box CR51A
2000, box CR28
Box CR51A
Mini Cooper, 2002, box CR45
Box CR51A
Mova Regional, 2000, box CR28
Box CR51A
Murata, 2001, box CR35
Box CR51A
National Geographic, 2002, box CR50
Box CR51A
New Moment Design, 2000, box CR21
Box CR51A
2001, box CR35
Box CR51A
2002, box CR49
Box CR51A
No Regrets, 2001, box CR36
Box CR51A
1999, boxes CR11, CR18
Box CR51A
2000, boxes CR23, CR24
Box CR51A
2001, boxes CR32, CR35
Box CR51A
2002, boxes CR49, CR50
Box CR51A
Undated, box CR51
Box CR51A
NZ Cheese, 1999, box CR11
Box CR51A
Odol mouthwash, box CR51
Box CR51A
Once, 2001, boxes CR33, CR35
Box CR51A
Onida, 2002, box CR46
Box CR51A
Organ Donation Center of Thailand, 1999, box CR16
Box CR51A
PacSun, 2001, box CR33
Box CR51A
Pearl & Dean, 1999, box CR13
Box CR51A
Peugeot, 1999, box CR13
Box CR51A
Pfizer, 1999, box CR13
Box CR51A
Pharmacia Upjohn, 2002, box CR42
Box CR51A
Photonica, 1999, box CR13
Box CR51A
Polenguinho Cheese, 2002, box CR43
Box CR51A
1999, box CR11
Box CR51A
2000, box CR21
Box CR51A
2001, box CR33
Box CR51A
Project Hope China, 1999, box CR16
Box CR51A
Pro-Plus, 2001, box CR35
Box CR51A
Prostate Cancer Research Foundation, 2002, box CR47
Box CR51A
1999, box CR11
Box CR51A
2000, box CR21
Box CR51A
Raw Bar, 2001, box CR36
Box CR51A
RCI, 1999, box CR11
Box CR51A
Revista Negocios, 2001, box CR33
Box CR51A
Roche-Rennie, 2001, box CR35
Box CR51A
2000, boxes CR21, CR24, CR26
Box CR51A
2001, boxes CR33, CR35
Box CR51A
2002, box CR42
Box CR51A
Royal Flying Doctor Service, 2002, box CR47
Box CR51A
2000, boxes CR23, CR24, CR28
Box CR51A
2001, boxes CR33, CR35
Box CR51A
Undated, box CR51
Box CR51A
Rumsmiddeldirektoratet, 1999, box CR16
Box CR51A
Saab, 2002, box CR43
Box CR51A
Safeway, 2000, box CR21
Box CR51A
SAP.com, 2000, box CR21
Box CR51A
Save Our Kids, 2002, box CR47
Box CR51A
Schwarzkopf, 2000, box CR26
Box CR51A
1999, box CR11
Box CR51A
2001, boxes CR34, CR35
Box CR51A
2002, boxes CR43, CR46, CR49
Box CR51A
Sky Television, 2002, boxes CR43, CR46, CR49
Box CR51A
Smithkline Beecham, 1999, box CR11
Box CR51A
2001, box CR35
Box CR51A
Undated, box CR51
Box CR51A
Sonae.com, 2002, box CR43
Box CR51A
Sony, 2001, box CR33
Box CR51A
Spectranet, 2001, box CR33
Box CR51A
Spectrum United, 1999, box CR11
Box CR51A
Stavanger Museum, 2002, box CR51
Box CR51A
Stora, 1999, box CR11
Box CR51A
Suntours, 1999, boxes CR11, CR13
Box CR51A
Superdrug, 2000, box CR21
Box CR51A
Sydney 2000 Apparel, 2001, boxes CR33, CR35
Box CR51A
Taco Bell, 2002, box CR44
Box CR51A
Taj Bengal, 2002, box CR44
Box CR51A
TDC Mobil, 2002, box CR44
Box CR51A
Tennis Canada, 2000, box CR21
Box CR51A
2001, box CR33
Box CR51A
2002, boxes CR44, CR50
Box CR51A
Thredbo, undated, box CR51A
Box CR51A
Time, 2002, boxes CR44, CR46
Box CR51A
1999, box CR11
Box CR51A
2001, box CR33
Box CR51A
Trojan, 2001, box CR35
Box CR51A
Unicef, 1999, box CR16
Box CR51A
USM Modular Furniture, 2000, box CR21
Box CR51A
UUNet, 2001, box CR35
Box CR51A
Vala Shopping Mall, 1999, box CR11
Box CR51A
Varma, 2000, box CR28
Box CR51A
2001, box CR35
Box CR51A
2002, box CR46
Box CR51A
Villacher, 2001, box CR33
Box CR51A
2000, box CR22
Box CR51A
2001, boxes CR35, CR36
Box CR51A
2002, boxes CR44, CR46, CR50
Box CR51A
Wahindia.com, 2001, box CR33
Box CR51A
Warner Lambert, 2002, box CR45
Box CR51A
Warner Lambert India, 2001, box CR33
Box CR51A
Wella, 2002, box CR45
Box CR51A
Wendy's ice cream, 2001, box CR33
Box CR51A
Westfall Shopping Centre, 2001, box CR33
Box CR51A
Whitehall/Chapstick, undated, box CR51
Box CR51A
Whitney Museum, 2000, box CR22
Box CR51A
Woolworth's, 2001, box CR36
Box CR51A
Yahoo.com, 2002, box CR45
Box CR51A
Yellow Pages, 2002, box CR46
Box CR51A
Zanussi, 2000, box CR21
Box CR51A
Zappy Baby, 2001, box CR33
Box CR51A
Zenith, 2001, box CR33
Box CR51A
Zoo Safari, 2002, box CR45
Box CR51A

Correspondence, clippings, listings and printed materials relating to creative competitions, creative standards, databases (such as Adbank) and information technology, as well as files relating to executives such as John Fawcett, supporting materials for annual reports and departmental events. The files include calls for submissions, informational brochures and awards booklets for many of the major advertising industry awards competitions, as well as correspondence and submission forms for Bates's own “Best of Bates” competitions. Some of the images in the awards booklets represent Bates award-winning entries, but there is little documentation about the actual entry submissions themselves, nor are the actual submission procedures for external awards competitions well-documented here. Included is a run of the Creative Department's newsletter Shout! Arranged alphabetically. Therein, printed materials are further arranged chronologically.

Account management presentation, undated
Box CR52
Awards, 2001
Box CR52
Digitizing, 2001
Box CR52
Long Term, 2001
Box CR52
Print, 2001
Box CR52
Reference, 2001
Box CR52
Awards shows-contact information, 1999-2000
Box CR52
Bates UK international television productions, 2002

from Barry Stephenson

Box CR52
Charitable works requests, 2002

file of Denise Williams

Box CR52
Chelsea Piers (Creative expedition), 1998
Box CR52
Client seminars, 1998
Box CR52
Cordiant (CCG) Annual Report-creative visuals, 1999
Box CR52
Cordiant Confidential (video magazine), 2003
Box CR52
Creative Department events, 1998-1999
Box CR52
Creative Infobank classifications, 1998
Box CR52
Creative Standards Conference, 1995
(2 folders)
Box CR52
Creative Standards Council, 1995
Box CR52
Current award show list, 2000
Box CR52
Daily activities log, 2002 Aug. 9-2003 Feb. 24
Box CR52
Global Creative Center, 1998
Box CR52
Information technology-warranties, 1996
Box CR52
Internet, 1998
Box CR52
Marketing, brand identity information, undated
Box CR52
History
Box CR52
1-3, 1997 Sept.-1998 Dec.
(3 folders)
Box CR52
4-8, 1999 Apr.-2000 Apr.
(6 folders)
Box CR53
North American client list, 2002
Box CR53
Outdoor advertising examples (color laminates), undated
Box CR53
Fawcett, John, 1998-2002
Box CR53
Kølle, Hans-Henrik, 2001
Box CR53
Theophilakis, Aris, 2000
Box CR53
Whitehead, Bill, 2000
Box CR53
Brodey, Ivan, 1998-1999
Box CR53
Gehrke, Peter, 1998
Box CR53
Print library, 1998
Box CR53
Strategic planning presentation, undated
Box CR53
TV Guide, Top 50 Television Commercials, 1999
Box CR53
Video library, 1998
Box CR53
World television standards (tape size and format), 1999
Box CR53
141 Worldwide submissions, 2001-2003
Box CR53
Best awards, 1998
Box CR54
Global Network, 1998
Box CR54
Advertising Hall of Fame luncheon, 1996 Mar. 26

Induction of William Backer

Box CR54
Adweek best spots, 2002-2003
Box CR54
Agency of the Year submissions, 1999
Box CR54
AME awards, 1999

Advertising Marketing Effectiveness

Box CR54
Cannes festival, 1988-2002
(8 folders)
Box CR54
Cannes festival, 1988-2002 (continued)
(2 folders)
Box CR55
Clio Awards, 1997-2001
(6 folders)
Box CR55
Cresta Awards, 1998
(5 folders)
Box CR55
Effie Awards, 1997-2003
Box CR55
Globals festival, 1998 (Bates Sweden)
Box CR56
Healthcom Gracie awards show list, 1998
Box CR56
International advertising shows-Ukraine, 1999
Box CR56
International automotive advertising awards, 1998
Box CR56
International Tourism, Travel and Leisure advertising festival, 1998
(2 folders)
Box CR56
Mobius awards, 1998
Box CR56
1980s-1999
(5 folders)
Box CR56
2000-2001
(5 folders)
Box CR57
2002-2003
(6 folders)
Box CR58
1996, 1998-1999
(17 folders)
Box CR58
2000-2001
(29 folders)
Box CR59
2001
(32 folders)
Box CR60
2001-2003
(18 folders)
Box CR61
Media coverage, 1998-2003

Articles and clippings relating to creative awards

Box CR62

Statements of accounts, ledgers, computer-generated sales analyses, tax information and trial balances dating between 1941-1993. There is not a complete run of any one kind of report. Organized alphabetically by type of report and chronologically therein.

Financial statements and accounts audits, 1941-1971
(6 folders)
Box FN1
1955-1957
(2 folders)
Box FN1
1959-1965
(folders 1-8 of 12)
Box FN2
1959-1965 (continued)
(folders 9-12 of 12)
Box FN3
1969-1975
Box FN4
1980-1984
(folders 1-3 of 10)
Box FN3
1980-1984 (continued)
(folders 4-10 of 10)
Box FN5
Sales analysis, 1986-1989
(folders 1-4 of 14)
Box FN6
Sales analysis, 1986-1989 (continued)
(folders 5-9 of 14)
Box FN7
Sales analysis, 1986-1989 (continued)
(Folders 10-12 of 14)
Box FN8
Sales analysis, 1986-1989 (continued)
(Folders 13-14 of 14)
Box FN9
Taxes, 1991-1993
(4 folders)
Box FN9A
Trial balances, 1984 Nov.-1985 Jan.
(Folders 1-2 of 3)
Box FN10
Trial balances, 1984 Nov.-1985 Jan. (continued)
(Folder 3 of 3)
Box FN11

Memoranda, lists of executives, manuals on company policies and procedures, along with information on benefits, new employee orientation and training and other printed materials created or used by the Bates Human Resources department. The series is organized into eight subseries--Administrative Files, Clients, Employee Information, Media, Meetings, Memoranda, Personnel Files, and Printed Materials. Arranged alphabetically.

Organizational charts, shareholder lists and files on mergers (eSpecialy Bates with Backer Spielvogel) and acquisition projects (including Kenyon & Eckhardt, Needham, Harper & Steers, and Tracy Locke agencies) and Bates' takeover by Saatchi & Saatchi. Included is information on Bates' original incorporation in 1955. Organized into two categories--General files and Mergers and acquisitions--and alphabetically therein.

25th anniversary, 1965
Box HR1
AAF-Hall of Fame, Ted Bates, 1982
Box HR1
Benefits, 1994
Box HR1
Deficit termination of Prudential contract, 1987-1988
Box HR1
Financials, 1984-1987
Box HR1
Incorporation of Ted Bates Company, 1955
Box HR1
Index sheet, 1977-1984
(2 folders)
Box HR1
MBA brocure, 1970-1971
Box HR1
Option agreements, 1982
Box HR1
Organizational charts, 1987-2000
(folders 1-7 of 12)
Box HR1
Organizational charts, 1987-2000
(folders 8-12 of 12)
Box HR2
Plans and goals, 1983-1991
Box HR2
Profit-sharing, 1975
Box HR2
Public relations, 1987-1988
Box HR2
Class A shareholder listing by company, 1985
(2 folders)
Box HR2
Shareholders lists, 1986
Box HR2
Stockholder's agreement, 1969
Box HR2
Tax case, 1964
Box HR2
American affiliates, 1974-1985
Box HR2
Australia, 1964-1988
Box HR2
Europe, 1959-1984
Box HR2
AC&R Advertising, Inc., 1966-1967
Box HR2
Campbell Mithun, 1976-1979
Box HR2
Caribiner, 1976-1977
Box HR3
Chiat Day, 1979-1982
Box HR3
Kenyon & Eckhardt, 1978-1979
Box HR3
Needham Harper & Steers, 1976-1977
Box HR3
Tracy-Locke Advertising, 1980-1981
Box HR3
Y & R International, 1974-1979
Box HR3
Bates and Backer Spielvogel merger, 1986-1988
(3 folders)
Box HR3
Bates financials, transferred to Saatchi, 1989
Box HR3
Bates/Saatchi post-merger, 1987
Box HR3
Saatchi mergers, 1986-1987
(2 folders)
Box HR3
Shareholders termination guarantee, 1986
Box HR3

Primarily lists of clients and account information. Arranged alphabetically.

Client lists, 1962-1985, 1992-1993
Box HR4
Clients--Accounts, 1955-1987
(2 folders)
Box HR5
Clients--New products introduced, undated
Box HR5
Domestic client brand report, 1978-1985
(3 folders)
Box HR5

Orientation materials for new employees, benefits packages (insurance, profit sharing, retirement), job descriptions, manuals for supervisors, performance evaluation guidelines and training materials. Included is information on the Unique Selling Proposition (USP) as Bates' guiding philosophy, employee training in USP, and case studies of significant USP campaigns, such as Certs and Nicorette. USP was the constant corporate principle that survived Bates' long history of name changes and mergers. The first part of the series is arranged alphabetically by company or subsidiary name, followed by files relating to USP that are arranged alphabetically by topic.

Benefits, undated
Box HR6
Policy manuals, 1988-1991
(2 folders)
Box HR6
Benefits, 1992
Box HR6
Chrysler Building handbook, undated
Box HR6
Creative Choices benefits plans, 1991-1992
Box HR6
Backer Spielvogel Bates (BSB) Canada, 1989
Box HR6
Other offices, 1987
Box HR6
Employee presentation, undated
Box HR6
Insurance, 1991
Box HR6
Life insurance-Grandfathered, 1987
Box HR6
AMP (Advanced Management Program), 1994
Box HR6
International training program, undated
Box HR6
Benefits plans, 1965-1988 and undated
(Folder 1 of 2)
Box HR6
Benefits plans, 1965-1988 and undated (continued)
(Folder 2 of 2)
Box HR7
Benefits-Miscellaneous brochures, 1963-1994 and undated
Box HR7
Employee communications, 1988 and undated
Box HR7
The Bates Book, 1972-1982
Box HR7
Employee presentation, Bates 141 Worldwide, undated
Box HR7
Global services presentation, 2000
(2 folders)
Box HR7
Introduction to Bates, undated
Box HR7
Job descriptions, 1985
(3 folders)
Box HR8
Performance appraisal manuals, undated
Box HR8
Policy manuals, 1969-1972
Box HR8
Profit sharing and retirement, 1962-1987
Box HR8
Retiree medical coverage grandfathered, 1990
Box HR8
Retirement plan, unclaimed benefit payments, 1989
Box HR8
General, 1988-1991
Box HR9
Account Management development program, 1988-1989
Box HR9
AMP handbook, 1989
(4 folders)
Box HR9
Correspondence, 1996
Box HR9
Pre-work, undated
(folders 1-2 of 4)
Box HR9
Pre-work, undated
(folders 3-4 of 4)
Box HR10
Simulation scenarios, undated
(3 folders)
Box HR10
Bates Basics, 2000 Nov 10
Box HR10
Creating Client Commitment, undated
Box HR11
Media glossary, undated
Box HR11
Professional development programs, 2001
Box HR11
USA managers program, 1999
(2 folders)
Box HR11
Group money purchase plan, undated
Box HR11
Performance appraisal manual, 2002
(2 folders)
Box HR11
Training study, 1991, Jan.
Box HR11
Asia, 1997
Box HR12
Europe, 1997
(2 folders)
Box HR12
Latin America, 1998
Box HR12
USA, 1996
Box HR12
American Academy of Advertising, 1997
Box HR12
Bates heritage - USP, 1997
Box HR12
Brand equity research, undated
Box HR12
Brand essence, undated
Box HR12
Brand interrogation, 1997
Box HR12
Client advertisements, undated
Box HR12
Clippings, 1984-1997
Box HR12
Creative brief, 1996
Box HR12
Econometric modeling, 1997-1998
Box HR12
Essay on advertising strategy, undated
Box HR12
Handbooks, 1988-1997
(2 folders)
Box HR12
Improving the process, 1996
Box HR12
Planner, undated
Box HR12
Presentation, 1998
Box HR12
Promotional material, undated
Box HR12
Reality in Advertising, 1996
(2 folders)
Box HR12
Research tools, undated
Box HR12
General, 1997
Box HR13
Correspondence, 1997
(2 folders)
Box HR13
Television commercials, 1997
Box HR13
Training--International, 1997
Box HR13
Training--U.S.A., 1997
Box HR13
Information on competitors, 1982-1997
Box HR13
Ingredients and marketing information, 1997
Box HR13
Meeting, 1997, Apr. 18
Box HR13
Background, 1995-1996
Box HR13
Brand interrogation, undated
Box HR13
Brand marketing agenda, 1993-1997
Box HR13
Brand wheel, 1995
Box HR13
Understanding consumers, 1992-1995
Box HR13
Understanding the brand, 1991-1995
Box HR13
Product information, 1997
Box HR13
Report on Safari consumer groups, 1996
Box HR13
Role-playing competitive analysis, undated
Box HR13
Nabisco, 1995-1996
Box HR14
Nicorette, 1997
Box HR14
Safeway, 1997
Box HR14
Warner Lambert/American Chicle Group, situation assessment, 1996
(2 books)
Box HR14
Traveling road show speeches, undated
Box HR14
Miscellaneous, 1996-1997
Box HR14

Clippings and articles about Bates, Bates executives (including Ted Bates and Rosser Reeves), clients and competitors, media department publications and press releases. Organized into four categories--Articles and clippings, Media Department files, Press releases, and Scrapbooks. Files are arranged alphabetically, except for the press releases, which are arranged chronologically.

Advertising campaigns, 1968-1985
Box HR15
Articles about Rosser Reeves, 1955-1987
Box HR15
Articles about Ted Bates, 1950-1982
Box HR15
Backer & Spielvogel clippings file, 1979-1987
Box HR15
Bates corporate history clippings file, 1955-1968
(2 folders)
Box HR15
Billings, 1958-1975
Box HR15
Cybics Computer Company, 1969-1971
Box HR15
Data Processing Department, 1967
Box HR15
FTC investigations, 1957-1972
Box HR15
Bates/Saatchi
Box HR15
Executive Profiles
Box HR15
International operations articles, 1965-1986
Box HR15
Medical group, 1967-1972
Box HR15
Moving plans, 1968-1969
Box HR15
New York division, 1969-1983
Box HR15
New York Times articles, 1976-1979
(folders 1-6 of 12)
Box HR15
New York Times articles, 1976-1979 continued)
(folders 6-12 of 12)
Box HR16
Miscellaneous Clippings, 1974-1992
(folders 1-5 of 11)
Box HR16
Miscellaneous Clippings, 1974-1992
(folders 6-11 of 11)
Box HR17
AAAA file, 1987
Box HR17
Clippings, 1960-1986
Box HR17
Miscellaneous publications, undated
(2 folders)
Box HR17
1996 June 6, Bates Worldwide chairman and CEO defines new paradigm unifying interactive and conventional media
(4 folders)
Box HR18
1996 June 11, Bates USA study pinpoints potential of virtual reality for travel sales and marketing
(4 folders)
Box HR18
1996 June 12, Bates Southwest picks up Barry's Jewelers assignments
(4 folders)
Box HR18
1996 July 7, Bates USA launches its internet website
(4 folders)
Box HR18
1996 July 17, Bates promotion group named agency of record for two Jose Cuervo brands
(4 folders)
Box HR18
1996 Aug. 7, BLGK, South Africa's largest independent advertising agency, joins Bates Worldwide Network
(4 folders)
Box HR18
1996 Sept. 19, American Wrestling Federation/ BKS/ Bates Entertainment
(3 folders)
Box HR18
1996 Oct. 1, Bates USA wins Department of Defense JRAP contract
(4 folders)
Box HR18
1996 Oct. 1, Bates Worldwide and Scholz & Friends form new relationship
(4 folders)
Box HR18
1996 Oct. 11, CPC Baking Business consolidates its brands at Bates USA
(4 folders)
Box HR18
1996 Oct. 24, Bates USA awarded U.S. Dept. of Defense DRMS account
(4 folders)
Box HR18
1996 Oct. 29, Silverman, Marylin, guest speaker at Columbia
(4 folders)
Box HR18
1996 Dec. 19, Bates USA's projections 2005 provides first look at high tech consumers across Americas
(4 folders)
Box HR18
1997 Jan. 1, Bates Southwest adds GTE San Diego area
(2 folders)
Box HR18
1997 Jan. 6, Texaco selects BBDO as its lead corporate advertising agency
(2 folders)
Box HR18
1997 Jan. 14, BKS/Bates Entertainment...exclusive agreement with CBS affiliates to produce and distribute Zooing, children's TV
(4 folders)
Box HR18
1997 Jan. 30, Bates establishes Global Creative Services in New York
(4 folders)
Box HR18
1997 Feb. 5, Kennedy, Neil wins top American retailing award
(4 folders)
Box HR19
1997 Feb. 27, Bates USA Midwest takes Best of Show
(2 folders)
Box HR19
1997 Mar. 7, Bates Worldwide given Clorets business in strategic realignment at Warner-Lambert
(4 folders)
Box HR19
1997 Mar. 12, Bates Copenhagen voted Agency of the Year in Denmark for sixth time in nine years
(4 folders)
Box HR19
1997 Mar. 13, Jaques, Chris takes leave of absence and is replaced by Osborn, Rick
Box HR19
1997 Mar. 13, Houston Image Group hires Bates Southwest to enhance city's image
(4 folders)
Box HR19
1997 Apr. 30, Delvico Bates Madrid wins $25 mil new business
(4 folders)
Box HR19
1997 May 13, Bungey, M., CEO Bates WW, proposes new model for IMC
(4 folders)
Box HR19
1997 May 14, 141 Worldwide, a new global below-the-line sales promotion network, is launched
(4 folders)
Box HR19
1997 May 21, Ralston Energy Systems (Energizer) appoints Bates Europe as its communication agency
Box HR19
1997 May 23, Bates USA West awarded ProKENNEX business
(2 folders)
Box HR19
1997 May 30, Schoenfeld, Jay to leave Bates USA and open independent consultantcy
(4 folders)
Box HR19
1997 Jul. 8, Bates USA South is a national winner at the 1997 Silver Microphone Awards
(4 folders)
Box HR19
1997 Aug. 18, CVS selects Bates USA as new creative agency!
(4 folders)
Box HR19
1997 Aug. 20, Bates WW announces intent to acquire equity in Clarion Advertising Calcutta, India,
(4 folders)
Box HR19
1997 Sept. 4, Bates USA resigns Foot Locker/Champs Sports Businesses
(4 folders)
Box HR19
1997 Sept. 29, Bates USA South survey identifies major consumer marketing trends in Latin America
(4 folders)
Box HR19
1997 Oct. 10, Carter-Wallace consolidates all of its business at Bates
(4 folders)
Box HR19
1997 Nov. 6, Bates USA signs lease for 498 Seventh Avenue
(4 folders)
Box HR20
1997 Nov. 19, Bates USA South wins two new accounts
(4 folders)
Box HR20
1997 Nov. 20, Ad Council presents Crain Award to Newman, Richard, Bates USA EVP
(4 folders)
Box HR20
1997 Dec. 8, Bates China awarded Shanghai General Motors business
(4 folders)
Box HR20
1997 Dec. 15, A new beginning for Bates Worldwide
(4 folders)
Box HR20
1998 Jan. 9, Bates USA Midwest assigned RCI business
(4 folders)
Box HR20
1998 Jan. 22, Bates USA South wins assignment from Sony Latin America
(4 folders)
Box HR20
1998 Mar. 5, Bates USA launches strategic consulting firm, Whetstone
(4 folders)
Box HR20
1998 Mar. 25, Bates USA captures over $11 MM in new business: WHAM-O, Inc. and Outback Mountainboards
(4 folders)
Box HR20
1998 May 6, Brazil: Bates venture with Newcomm Communicacao
(4 folders)
Box HR20
1998 May 19, USA caps first year of 141 branding effort with key wins and expansion
(4 folders)
Box HR20
1998 June 10, Bates USA signs letter of intent to acquire Churchill Group
(4 folders)
Box HR20
1998 Aug. 3, Bates USA acquires Atlanta Criterion Group
(4 folders)
Box HR20
1998 Aug. 27, Bates Europe wins center Parcs resort business
(4 folders)
Box HR20
1998 Sept. 17, Press, Allied Domecq Spirits and Wine/Ballantine's
Box HR20
1998, Bates USA South captures Bristol West account
(4 folders)
Box HR20
1998 Dec. 2, Bates USA West wins $5-10 mil. Blue Diamond
(4 folders)
Box HR20
1999 Jan. 20, Bates Advertising Helsinki is retained by Datex-Ohmeda, an international healthcare company
(2 folders)
Box HR21
1999 Jan. 29, Bates Latin America wins multimillion dollar pan-regional Mercedes-Benz Latin business
Box HR21
1999 Feb. 10, Old marketing strategies won't work with new teen generation, according to teen link study by Bates USA
Box HR21
1999 Mar. 2, Warner-Lambert appoints Bates' 141 interactive unit as agency for interactive buying
(2 folders)
Box HR21
1999 Mar. 16, Bates WW West Side story Begins
Box HR21
1999 Mar. 31, Bates Advertising Unit named Agency of Record for Chevron Chemical's Oronite division
Box HR21
1999 Mar. 31, Echobuzz launches as new advertising medium
Box HR21
1999 May 26, 141 Live @ Life
Box HR21
1999 June 30, The Whitney Museum of American Art appoints Bates USA as Agency of Record
Box HR21
Scrapbook, Backer Spielvogel Bates (BSB), vols. 1, 2, 1979-1983
(2 folders)
Box HR22
Scrapbook, Backer Spielvogel Bates (BSB), vols. 3, 4, 1984-1987
(2 folders)
Box HR23

Materials handed out at company-wide managers' meetings as well as materials pertaining to advertising industry meetings, such as the Advertising Hall of Fame meeting, and conferences hosted by the American Association of Advertising Agencies (AAAA). Arranged alphabetically by meeting title, and chronologically therein.

Advertising Hall of Fame lunch, 1996 Mar. 26
Box HR24
Advertising seminars, 1979
(5 folders)
Box HR24
Jos. Garneau Co., 1981 June
Box HR24
Uncle Ben's, 1984 Jan. 26
Box HR24
Bruns, Robert, 1981
(3 folders)
Box HR24
Cordiant Executive Committee, 1996 May 3
(3 folders)
Box HR24
Holmen, Robert, 1987
(2 folders)
Box HR24
Jacoby, Robert, 1980
Box HR24
Lenz, Bob, 1987
Box HR24
Spievogel, Carl, 1987
Box HR24

Sponsored by AAAA

2000 Jan.-Feb.
(8 folders)
Box HR24
2001 Jan.
(folders 1-6 of 8)
Box HR24
2001 Jan. (continued)
(folders 7-8 of 8)
Box HR25
New York training, 1997-1998
(11 folders)
Box HR25
Open Space meeting, 1994 Jan. 12-15
(3 folders)
Box HR25
1986 Mar.
Box HR25
1995 May 2
(folders 1-2 of 4)
Box HR25
1995 May 2 (continued)
(folders 3-4 of 4)
Box HR26
1995 June
(4 folders)
Box HR26
1996 Dec.
(4 folders)
Box HR26
1997 June
(7 folders)
Box HR26
1998 Apr./May
(4 folders)
Box HR26
1987 Mar. 3-7
Box HR26
1988 May 16-19
(3 folders)
Box HR26
1989 May 29-June 1
(3 folders)
Box HR26
1990 June 5-8
(3 folders)
Box HR26
1993 May 16-19
Box HR26

Organization-wide communications primarily to general staff and to foreign offices relating to company policies, new business announcements, key promotions and other subjects of general interest. Arranged chronologically.

General staff memos, 1941-1964
(18 folders)
Box HR27
General staff memos (continued), 1965-1967
(7 folders)
Box HR28
General staff memos (continued), 1968-1971
(7 folders)
Box HR29
General staff memos (continued), 1971-1975
(8 folders)
Box HR30
General staff memos (continued), 1975-1980
(9 folders)
Box HR31
General staff memos (continued), 1981-1985
(5 folders)
Box HR32
General staff memos (continued), 1986-1989
(8 folders)
Box HR33
General staff memos (continued), 1989-1992
(7 folders)
Box HR34
General staff memos (continued), 1992
(2 folders)
Box HR35
Foreign offices memos, 1960-1982
(14 folders)
Box HR35
New accounts, new products, and resigned accounts memos, 1941-1984
(26 folders)
Box HR35

Appointment announcements, lists of executives, recruitment and employee turnover studies, as well as files on key executives such as Archibald Foster, Robert Jacoby, Larry Light and Rosser Reeves. There is no file for Ted Bates himself. Series does not include information on the promotions, salaries, benefits or evaluations of individual employess except in the context of publicly distributed press releases. Arranged alphabetically. For housing reasons, scrapbooks are located at the end of the subseries.

Appointment announcements, 1953-1974
(4 folders)
Box HR36
Employee evaluation (guidelines and correspondence), 1984-2002
(2 folders)
Box HR36
Christmas lists, 1978-1982
(5 folders)
Box HR36
Exempt/non-exempt listings, 1976-1986
(3 folders)
Box HR36
Key executive lists, 1970-1975
(6 folders)
Box HR36
Key executive lists (continued), 1976-1989
(14 folders)
Box HR37
Key executive lists (continued), 1990-1999
(12 folders)
Box HR38
Key executive lists (continued), 2000
Box HR39
Personnel lists, 1940-1965
(14 folders)
Box HR39
Personnel lists (continued), 1966-1977
(12 folders)
Box HR40
Memoranda, 1956-1966, 1980-1985 and undated
(3 folders)
Box HR40
Payments, 1983-1986
(5 folders)
Box HR41
Becker, Michael, 1981-1984
Box HR41
Bruns, Robert, 1981-1984
Box HR41
Della Femina, Jerry, 1967
Box HR41
Fiedler, John, 1981-1983
Box HR41
Foster, Archie, 1967-1970
Box HR41
Geiger, Joan, 1963-1973
Box HR41
Gury, Jeremy, 1960-1968
Box HR41
Jacoby, Robert, 1978-1992
(6 folders)
Box HR41
Kearns, W. H., 1956-1960
Box HR42
Light, Larry, 1979-1988
(3 folders)
Box HR42
MacLennan, Ross, 1970
Box HR42
Mayer, Martin, 1958

Unpublished manuscript of Ted Bates Co. history

Box HR42
Montgelas, Rudolph, 1959-1962
Box HR42
Morris, Mark, 1968-2000
(2 folders)
Box HR42
Pinkham, Richard, 1961-1977
Box HR42
Reichel, Walter, 1980-1982
Box HR42
Reeves, Rosser, 1956-2002
(4 folders)
Box HR42
Silver, Jacqueline, 1974-1986
Box HR42
Zuckert, David, 1983-1991
Box HR42
Backer, Speilvogel, undated
Box HR43
Bates, Ted, 1952
(2 folders)
Box HR43
Miscellaneous executives, undated
(2 folders)
Box HR43
Miscellaneous, 1972-1999
(4 folders)
Box HR43
Policies, 1987-1991
Box HR44
Staffing/Recruitment, 1979-1986
(3 folders)
Box HR44
Turnover studies, 1972-1987
(8 folders)
Box HR44
Backer Spielvogel softball team, 1980
Box HR45
Photo album, undated
Box HR45

Periodical publications, pamphlets and brochures that promote Bates and USP, as well as annual reports from Bates' parent corporations, such as Saatchi & Saatchi and Cordiant PLC. Arranged alphabetically by type and title.

Corporate information, 1988-1991
Box HR46
Ad Pride, undated
Box HR46
Media glossary, 1990
Box HR46
Offices and clients
Box HR46
Currents, 1989, 1992
Box HR46
Update, 1987-1992
Box HR46
Worldwide Report, 1989-1993
Box HR46
Miscellaneous
Box HR46
Food Trends: A Global Perspective, 1991
Box HR46
Leveling Consumer Trends to Build Brand Equity in the 1990s, undated
Box HR46
U.S. Food Trends, circa 1992
Box HR46
Batescene, 1987
Box HR47
Bates Update, 1987
Box HR47
Bates View, 1984-1988
Box HR47
Bates World, 1972-1983
Box HR47
Bates World (continued), 1972-1983
Box HR48
Buzz, 1996-1997
Box HR48
In the News, 1983
Box HR48
International Digest, 1986
Box HR48
International Update, 1987
Box HR48
Parrot, 1980-1983
Box HR48
Miscellaneous publications, 1969-1998
(folders 1-6 of 8)
Box HR48
Miscellaneous publications (continued), 1969-1998
(folders 7-8 of 8)
Box HR49
Annual reports, 1994-1998
(2 folders)
Box HR49
Proposed demerger, 1997
Box HR49
Annual reports, 1986-1993
(2 folders)
Box HR49
Miscellaneous, 1995-1997
Box HR49

Includes letters, posters, plaques, items with corporate logo and other memorabilia. Arranged alphabetically.

Bates Worldwide, undated
Box MM1
Pratt & Whitney, undated
Box MM1
State National Companies, undated
Box MM1
Verizon/Kyocera, undated
Box MM1
Baseball cap, black, with Bates USA logo, undated
Box MM2
Baseball cap, gray, with Bates USA logo, undated
Box MM2
Conference identification holder with Bates Worldwide logo, undated
Box MM2
T-shirt, black, with Bates USA logo
Box MM2
T-shirt, white, with Bates USA logo
Box MM2
Award from Peace Corps, undated
Box MM3
U.S. Small Business Administration's National Award of Excellence, 1984 Oct.

Presented to Ted Bates Advertising for its minority hiring program.

Box MM4
Advertising Hall of Fame award to Ted Bates, 1982
Box MM5
Big Brain, circa 1996

Poster was part of a knowledge management program at Bates.

Box MM6
Lucky Strike Comedy Night, undated
Box MM6
Guiding Principles, undated
Box MM6
Reproduction of a letter to Bates from Henry Arnsdorf, Prudential Insurance Company, on the 35th anniversary of the Prudential account with Bates, 1975 Dec. 2
Box MM5
Engine 16, Ladder 7, memorial photograph for firefighters lost during the September 11, 2001 World Trade Center attacks, 2002

Includes photo-essay booklet What I Had to Do by Geralyn Shukwit

Box MM5
Backer Spielvogel Bates from the Make A Wish Foundation, 1992
Box MM7
Effy award, for the Partnership for a Drug-Free America campaign, 1993
Box MM8
Building sign, Ted Bates Advertising, from New York office, undated
Box MM5
Game, Bates Worldwide Brand Essence, undated
Box MM8
Pen in case, Bates logo, undated
Box MM8
Pencils with Bates USA logo, undated
Box MM8

Correspondence, letters of introduction, mailings, research reports, presentations and other printed materials. The series spans 1973-2003, but most of the materials fall between 1993 and 2003, and represent Bates' pursuit of new business accounts through its various New Business departments during the final decade of the company's existence. The series is organized into three subseries--General Files, Competing Agencies, and Companies--and alphabetically therein.

Some large-format items have been removed to special boxes. Items have been linked to the pertinent subseries by a dummy file, which title appears in brackets.

Audiovisual materials have been removed to the Audiovisual Materials Series. Originals are closed to use. Technical Services staff need to produce use copies before contents can be accessed. Please consult with Research Services staff before requesting audiovisual materials.

Some materials were received as electronic files. Disks were assigned consecutive numbers reflecting the order in which they were encountered. If a work has a corresponding or associated electronic file, the file is included in the container list. The contents of each disk have been migrated to the electronic records server. Consequently, the contents of these disks are available only in correspondingly numbered electronic subdirectories. Consult a reference archivist for access to the electronic files.

Administrative files, general corporate presentation materials, research reports and other materials used to prepare new business pitches. Included is a sample portfolio of print advertisements used to support presentations. Arranged alphabetically.

Automotive mailing, 2002 June 21
Box NB1
Consultant list, 2001-2003
Box NB1
Employee compensation, 2000 May 2
Box NB1
Employee welcome packet/benefits plans, 2001
Box NB1
Executive assistant handbook, undated
Box NB1
Executive photographs, 1995
Box NB1
Government presentation guidelines, 2000
Box NB1
Request for proposals (RFPs), 2001
Box NB1
Recent letters, 2001
Box NB1
Stationery and logos, undated
Box NB1
Website, 2002 Feb. 21
Box NB1
Awards, 1997
Box NB1
Bates Best awards, 2002
Box NB1
Bates workbook, 2002
Box NB1
Clio Awards winners, 2001
Box NB1
The Mother of all Portfolio Contests, 2001 Aug. 7
Box NB1
ONE show winner list, 2002
Box NB1
Admap, 2001 Oct.
Box NB1
Advertising Age fact pack, 2002
Box NB1
[Bates Worldwide print advertising examples, circa 2000: Removed to Box NB41]
Box NB1
Today's Press, 2001 Aug.
Box NB1
Zenith Media Services, 2002
Box NB1
[Presentation portfolio, 2002: Removed to Box NB40]
Box NB1
Bates Healthcare, circa 1998
Box NB1
Bates Worldwide, 2000
(2 folders)
Box NB1
Brand Discovery, undated
Box NB1
Consumerlink transcript, 1999 Jan. 13
Box NB1
Cordiant, The Work (DVD), undated
Box NB2
DWP/Bates technology (DVD), undated
Box NB2
Facts and Figures, undated
Box NB2
Global Marketing Initiative, 2001 Feb.
Box NB2
High-end products, 2001
Box NB2
Ideas for Evolution, undated
Box NB2
IFX presentation, 1999 Oct. 22
Box NB2
Introduction to Bates USA, undated
Box NB2

Videocassette recording OR-P-03 removed to Audiovisual Materials Series, box AVO1.

Disk 26. Office documents

Disk contains a powerpoint file entitled Bates Worldwide, and a folder of various fonts

Box NB2
Universal deck, 2002 Nov. 13
Box NB2
Winning New Business, 2001 Oct. 11
Box NB2
Disk 27. Office documents

Disk 1 of 10 containing office powerpoint, word, excel, fonts, and art for various clients (7th Street-Bates).

Box NB2
Disk 28. Office documents

Disk 2 of 10 containing office powerpoint, word, excel, fonts, and art for various clients (Bed, Bath & Beyond-Continental).

Box NB2
Disk 29. Office documents

Disk 3 of 10 containing office powerpoint, word, excel, fonts, and art for various clients (Creative CD-Estée Lauder).

Box NB2
Disk 30. Office documents

Disk 4 of 10 containing office powerpoint, word, excel, fonts, and art for various clients (First Plus-KPMG).

Box NB2
Disk 31. Office documents

Disk 5 of 10 containing office powerpoint, word, excel, fonts, and art for various clients (Labatts-Merrick).

Box NB2
Disk 32.Office documents

Disk 6 of 10 containing office powerpoint, word, excel, fonts, and art for various clients (Modell's-Nine West).

Box NB2
Disk 33. Office documents

Disk 7 of 10 containing office powerpoint, word, excel, fonts, and art for various clients (Nokia-Qwest).

Box NB2
Disk 34. Office documents

Disk 9 of 10 containing office powerpoint, word, excel, fonts, and art for various clients (Salon Selectives-SunLife).

Box NB2
Disk 35. Office documents

Disk 10 of 10 containing office powerpoint, word, excel, fonts, and art for various clients (Templates-WorldSpace).

Box NB2
Disk 36. Office documents

Disk entitled New Business Presentation 1997 contains 15 folders for different customers each containg powerpoint documents

Box NB2
Disk 37. Presentation

Disk entitled Exact Sciences presentation to Jennifer Rosenberg, 2002 Nov. 4

Box NB2
141 Communications, 2001
Box NB2
Bates and Switch, 2002
Box NB2
Bates at a Glance, 2000-2001
Box NB2
Bates North America, undated
Box NB2
Bates telephone directory, 2002 July
Box NB2
Cordiant annual report and accounts, 1999-2001
(2 folders)
Box NB2
Newsletter, 2003
Box NB2
Passport, 1999 Mar.
Box NB2
Press releases, 2001
Box NB3
Unique Selling Proposition, undated
Box NB3
Miscellaneous, 2001-2002
Box NB3
Advertising expenditures, 1997-1999
(2 folders)
Box NB3
Agency report, 2001
Box NB3
Brand planning/performance, undated
Box NB3
Brand planning systems, 2002
Box NB3
CCG group deck, undated
Box NB3
Client list, 2002 Mar.
Box NB3
Corporate communications plan, 1993-1994
Box NB3
Ecreativesearch.com, undated
Box NB3
Global branding, undated
Box NB3
Global pitching standards and practices, undated
Box NB3
Latino marketing (Bates South), undated
Box NB3
Man hour reports, 2001
Box NB3
Monday lead sheets, 2003
(2 folders)
Box NB3
New business reports, 1999-2002
Box NB4
North American team initiative, 2002
Box NB4
Reinventing the USP, 1996 Oct.
Box NB4
Select resources, 2002
Box NB4
Status reports, 2002
Box NB4
Miscellaneous, undated
Box NB4
Case studies, 1998-2000 and undated
(5 folders)
Box NB4
Competitive car companies, 2002
Box NB4
Fast food and others, 2002
Box NB4
Tuna, 2001
Box NB4
Universities, 2002
Box NB4
Old case studies, 1995-1996
(3 folders)
Box NB5
Questionnaires, 1997-1998
(3 folders)
Box NB5

Primarily summary reports on 37 competing agencies, but also includes a limited sampling of competitive new business pitches and presentations. Arranged alphabetically by agency name.

Competitive agency review, 2002 June 21
Box NB5
Arnold, 2001
Box NB5
Bamber Forsyth, booklet Brands That Live, circa 2001
Box NB5
Batten Barton Durstine & Osborne (BBDO), 2001
Box NB5
Bozell Group, 2001
Box NB5
Campbell Ewald, 2001
Box NB5
Campbell Mithun, 2001
Box NB5
Doyle Dane Bernbach (DDB), 2001
Box NB5
Dentsu, 2001
Box NB5
General, 2001
Box NB5
Presentation to Bank One, 1999 Aug. 20
Box NB5
D'Arcy Masius Benton & Bowles (DMB&B), 2001
Box NB5
Doner, 2001
Box NB5
Euro RSCG, 2001
Box NB5
Fallon Worldwide, 2001
Box NB5
[Fitch:Worldwide, overview, undated: Removed to Box NB41]
Box NB5
Foote, Cone & Belding (FCB), 2001
Box NB5
Freeman, Cliff and partners, 2001
Box NB5
Goodby Silverstein, 2001
Box NB5
Agency report, 2001
Box NB5
An Agency Point of View of the World, undated
Box NB5
Presentation to SBC, 2000 Feb. 3
Box NB5
[Response to Coldwell Banker, 2001: Removed to Box NB41]
Box NB5
GSD & M, 2001
Box NB6
Hal Riney, 2001
Box NB6
Hill Holiday, 2001
Box NB6
J. Walter Thompson Co. (JWT), 2001
Box NB6
Kirschenbaum Bond & Partners, 2001
Box NB6
Leo Burnett Worldwide, 2001
Box NB6
[Leonhardt Group, Design: Strategy for Business, 2000: Removed to Box NB41]
Box NB6
Lowe Lintas & Partners, 2001
Box NB6
Martin Agency, 2001
Box NB6
McCann Erickson, 2001
Box NB6
Merkley Newman Harty, 2001
Box NB6
Muse, Cordero, Chen Inc., 2001

Audio cassette tape recording OR-P-06 and videotape recording OR-P-07 removed to Audiovisual Materials Series, box AVO1.

Box NB6
Ogilvy & Mather (O&M), 2001
Box NB6
Publicis, 2001
Box NB6
Richards Group, 2001
Box NB6
TBWA, 2001
Box NB6
Temerlin McClain, 2001
Box NB6
Wieden & Kennedy, 2001
Box NB6
Young & Rubicam (Y&R), 2001
Box NB6

Letters of introduction, correspondence, mailings, and presentation materials that document Bates' active pursuit of new business. Over 400 companies and/or products are represented, although most of the files are limited to contact letters (feelers) that Bates' offices sent out to prospective clients, along with some responses to requests for information and follow-up communication. Some companies' files, however, are more extensive, comprising research reports, credentials presentations, analyses of a prospective client's competing products, and account planning strategies, and provide a glimpse into the actual process Bates undertook to win new business accounts. These companies include Amtrak, Bali Company, Bank of America, Bell South, Chevron-Texaco, Coca-Cola Company, Colgate-Palmolive, A.T. Cross, Delta Airlines, IKEA, Jenny Craig, KPMG, Marconi PLC, Motorola, New York Lottery, Nokia, the Office of National Drug Control Policy, Parmalat, Petsmart, Reckitt-Benckiser, Sara Lee Lingerie, Sunkist Growers, Inc., Unisys, the U.S. Navy and WebMD. Arranged alphabetically by client name.

General, 2001
Box NB6
Presentation, 1995 July 28
Box NB6
53 International, 2000
Box NB6
A & E, 2001-2002
Box NB6
AAMCO presentation, 1997 Aug. 26
Box NB6
AAR Partners, 2001

Videocassette recording OR-P-01 (Hyundai case study) removed to Audiovisual Materials Series, box AVO1.

Box NB6
Acxiom Corporation company information, 2000
Box NB6
Adidas, 2001
Box NB6
Advertising Agency Search Service, 2001
Box NB6
Alitalia, 2000-2002
(2 folders)
Box NB6
Allied Domecq: see Sauza
Box NB6
Alltel proposal, 2001
Box NB42
American Chemistry Council, 2003
Box NB6
American Plastics request for information, 1999 Sept. 22
Box NB6
American Public Transportation Association request for proposal, 2000 Feb.
Box NB6
American Standard, 2002
Box NB6
American Suzuki, 2000
Box NB6
Amgen request for information, 2000 May 5
Box NB6
Briefing book, 2000 Feb. 15
(folder 1 of 2)
Box NB6
Briefing book, 2000 Feb. 15 (continued)
(folder 2 of 2)
Box NB7
Briefing letter, 2000 May 11
Box NB7
Creative examples, 2000 Aug. 9
Box NB7
Presentation, 2000 Oct. 3
Box NB7
Request for information, 2000 July 28
(2 folders)
Box NB7
Anheuser Busch, 2000
Box NB7
Animal Planet, 2001
Box NB7
Anthem Blue Cross Blue Shield request for information, 1999 Dec. 3
Box NB7
AOL Time-Warner, 2002-2003
Box NB7
Apple and Eve Juice Company, 2002
Box NB7
ARANESP proposal, 2000 Aug. 2
(2 folders)
Box NB7
Arctangent, 2001
Box NB7
Arnott's presentation, 1997 Jan. 15
Box NB7
Arthur D. Little, Inc., 2001
Box NB7
Astoria Federal Savings presentation, 2001
Box NB8
A.T. Cross: see Cross
Box NB8
AT & T Business, 2001
Box NB8
Audi, 2000
(2 folders)
Box NB8
Avis presentation, 1999 June 10
Box NB8
Briefing book, 2000 May 17
(2 folders)
Box NB8
Competitors presentation, 2000 June 5
Box NB8
Ballantine's presentation, 1998 July 22
Box NB8
Briefing book, 1997
Box NB8
History, 2001 May 9
(2 folders)
Box NB9
Corporate Challenge, undated
(2 folders)
Box NB9
Creativity Collaboration, undated
Box NB9
Press clippings, 2001
Box NB9
Request for proposal, 1996 Nov. 27
Box NB9
Miscellaneous, 2001
(2 folders)
Box NB9
Barnes and Noble, 2002
Box NB9
Barnett Bank presentation, 1995 Oct. 27
Box NB9
Barona casino, 2002
Box NB9
Briefing info, 1999-2000
(2 folders)
Box NB10
Request for information, 2000 Feb. 4
Box NB10
Beefeater presentation, 1998 Dec. 11
Box NB10
Beech-Nut, 2002
Box NB10

See also SBC Communications

[Article on diversity program, Human Resources Executive, 2001 Oct. 1: Removed to Box NB42]
Box NB10
Presentation, 2001 Oct. 11
Box NB10
Response to inquiry, undated
Box NB10
Miscellaneous, 2000
(3 folders)
Box NB10
Bermuda Department of Tourism, 2000
Box NB10
Best Buy, 2002
Box NB10
Bestfoods presentation, 2000 Feb. 2
Box NB10
BGV PCS, 2000
Box NB10
Bic Corporation, 2002
(2 folders)
Box NB10
BJ Wholesale, 2002
Box NB10
Blue Cross Blue Shield, 2001
Box NB10
Bluefly.com, 1999-2000
(folder 1 of 2)
Box NB10
Bluefly.com, 1999-2000 (continued)
(folder 2 of 2)
Box NB11
Blue Galleon briefing book, 2002 June
(2 folders)
Box NB11
Bob's Stores, 2001
Box NB11
BodySmarts presentation, 2000-2001
Box NB11
Boeing, 2000
Box NB11
Boomerang Tracking, 2002
Box NB11
Boston Beer Co., 2001-2002
(2 folders)
Box NB11
Brandwise LLC, 1999
Box NB11
British Airways, undated
Box NB11
Brown & Williamson Tobacco, Cigarette Industry Review, 2002
Box NB11
Burger King, 2003
Box NB11
Bates/Adams Partnership, 2003 Jan. 10
Box NB11
Information presentation, 2002 Dec. 11
Box NB11
Caldor, 1997
Box NB11
Campbell's, 1996, 2002
(2 folders)
Box NB11
Cannon, 2000
Box NB11
Cap Gemini Ernst & Young, 2001
Box NB11
Capital One, 2002
Box NB11
Careerbuilder.com, 2002
Box NB11
Careerengine.com, 2000
Box NB11
Cargill, Eating Successfully, undated
Box NB 12
Correspondence
Box NB 12
[Promotional gargoyle in box: Removed to Box NB43]
Box NB 12
Carrier Corporation, 2002
Box NB 12
Cartier, 2002
Box NB 12
Case: see J.I. Case
Box NB 12
Cause for Results project start-up information, 1997-1998
(4 folders)
Box NB 12
CBS Television, 2002
Box NB 12
Creative advertising briefs, 2002
Box NB 12
Fred, the IT Guy (book), 2002
Box NB 12
Century 21, 2001-2002
Box NB 12
Champion Products, undated
Box NB 12
Channel One Communications, 1999-2000
Box NB 12
Charter, 2001
Box NB 12
Chattem, 2001
(2 folders)
Box NB 12
Briefing book, 2002
Box NB 12
Bates Team CVX, 2002 June 4
(2 folders)
Box NB13
Building strong brand foundations presentation, 2001 July 9
Box NB13
Request for information, 2001
Box NB13
Request for proposal, 2002 Mar. 4
Box NB13
Children's Health Insurance Program mass-transit advertisement, 1999
Box NB13
Children's Television Workshop, 2000
Box NB13
Cincinnati Bell, 1999 Aug. 25
Box NB13
Circuit City, 2001
Box NB13
Cisco Systems, Inc., 2000
Box NB13
CIT, response to request for information, 2002
Box NB13
Citgo, response to request for information, 1999 July
Box NB13
Citibank-Direct, 2000
Box NB13
Briefing book, 1999
(3 folders)
Box NB13
Briefing information, 2000
(Folder 1 of 3)
Box NB13
Briefing information, 2000
(Folders 2-3 of 3)
Box NB 14
Presentations, 2000
(2 folders)
Box NB 14
Citizen's Bank, 2002
(3 folders)
Box NB 14
Clairol: see Procter & Gamble
Box NB 14
Classico, 1997
Box NB 14
CMGI, Inc., undated
Box NB 14
CNS, Inc., 2001
Box NB 14
Coca-Cola, 2000-2001
(3 folders)
Box NB 14
General, 2001
Box NB 14
Briefing book, 2001 May 4
(2 folders)
Box NB 14
Request for information, 2001
Box NB 14
Comedy Central, 2000
Box NB 14
Advantage in marketing communications, undated
Box NB 14
Presentation by Bates Europe, undated
Box NB 14
Who are Compaq? undated
(3 folders)
Box NB 15
Miscellaneous, 2000-2001
Box NB 15
Compuserve presentation, 1998 Mar. 4
Box NB 15
Computer Associates International, 2000-2001
(2 folders)
Box NB 15
Conagra, 2001
(2 folders)
Box NB 15
Disk 38. Fonts and logos

Disk contain two folder each containing various fonts and logos

Box NB 15
Conoco briefing book, 1999
Box NB 15
Continental Airlines Creative Net presentation, undated
Box NB 15
Coors Brewing Company, 2000-2001
(2 folders)
Box NB 15
Court TV, 2000
Box NB 15
Credit Suisse/First Boston, 2001
Box NB 15
Briefing books, 2000
(4 folders)
Box NB 15
Briefing information, 2000
(5 folders)
Box NB 16
Postcard advertising, undated
Box NB 16
Presentations, 2000
(2 folders)
Box NB 16
Cuisinart, 2002
Box NB 16
Cuisine Solutions E-commerce project presentation, 2000 June 8
Box NB 16
Cushman & Wakefield Strategy and creative recommendations presentation, 1998 May 4
Box NB 16
Personal introduction to Bates USA, 1997 June 25
Box NB17
Response to Morgan Anderson questionnaire, 1997 May 15
Box NB17
The road to discovery, 1997 July 8
(2 folders)
Box NB17
Dannon, 2002
Box NB17
Datek Online Brokerage Services, response to advertising agency review questionnaire, 1999 Apr. 28
Box NB17
Dell Computers, 2001
Box NB17
Del Monte pet foods, 2002
Box NB17
Deloitte, response to request for information, 2000 Oct. 5
Box NB17
Bates introduction letter, 2000 Jan. 27
Box NB17
Presentation, Doesn't everybody love this airline? 1997 Jan. 14
Box NB17
Press clippings, 1998-1999
Box NB17
Miscellaneous, 2003
Box NB17
DG Bank presentation, 1997 June 23
Box NB17
Dial Corporation, 2001
(2 folders)
Box NB17
Discovery Networks, 2000-2001
(2 folders)
Box NB17
Discovery.com, 2000
Box NB17
Disney: see Walt Disney Company
Box NB17
Fact sheet, 2000
Box NB 18
Response to request for information, 2001 Jan. 4
Box NB 18
Dunlop Maxfly Sports Corporation, 2000
Box NB 18
Dupont, 2003
Box NB 18
Duracell, 2002
Box NB 18
Marketing and merchandising strategy meeting, 2000 June 19
Box NB 18
Presentaion, 2000 July 14
Box NB 18
Project biographies, 2001
Box NB 18
Eckerd, 2002
Box NB 18
Eddie Bauer, 2000
Box NB 18
Eisnor, 2001
Box NB 18
E & J Gallo, 2000
Box NB 18
Briefing book, 2000
(3 folders)
Box NB 18
Presentation, 1999 Nov. 9
Box NB 18
Ethan Allen, 2000
Box NB 18
EVineyards, 2000
Box NB 18
FedEx, 2001
Box NB 18
Fidelity Investments, 2001
Box NB 18
Financial Times, 2000
Box NB 18
Florida Prepaid College Board, 2000
Box NB 18
Florsheim, 2002
Box NB 18
Follow the Rabbit, executive summary, 2000 Mar. 1
Box NB 18
Food Network, 2000
Box NB 18
Forest Labs, 2001
Box NB 18
Foster's, 2000
Box NB 18
France Telecom presentation, 1997 Nov. 18
Box NB 18
Frank's Nursery and Crafts, 2001
Box NB 18
Fruit of the Loom, 2000-2001
(2 folders)
Box NB 18
FT.com, response to request for information, 1999 Sept. 21
Box NB 18
Fuji, 2000
Box NB 18
Futures@Net, 2000
Box NB 18
Gadzooks, 2002
Box NB 18
The Gap, 2002
Box NB 18
Gateway, 2000
Box NB 18
General Motors, 2003
Box NB 18
Gerald Stevens, presentation, 1999 Aug. 10
Box NB 18
Gilette, 2001
Box NB 18
GNC, 2002
Box NB 18
Goldman Sachs, 2000
Box NB 18
Gore-Tex, 2000
Box NB 18
Grand Bay Hotels presentation, undated
Box NB19
Green Mountain presentation, 1998 Oct. 20
Box NB19
Grolsch: see U.S. Beverages LLC
Box NB19
Gymboree Corporation, 1999
Box NB19
Hallmark, 2002
Box NB19
Hasbro Incorporated, 2001
Box NB19
HBO (Home Box Office), 2002
Box NB19
Health and Hospitals Corporation request for proposal, 2002 Aug. 22
Box NB19
Health Net, 2002
Box NB19
Heineken, 2003
Box NB19
Introduction, 2000
Box NB19
Presentation, undated
Box NB19
Hewlett-Packard, 2000
(2 folders)
Box NB19
Photographs, undated
(2 folders)
Box NB19
Presentation, 1998
Box NB19
[Hire.com presentation, 2001: Removed to Box NB44]
Box NB19
History Channel, 2002
Box NB19
H. J. Heinz: see Heinz
Box NB19
Holloway Sportswear, undated

Videocassette recording OR-P-08 removed to Audiovisual Materials Series, box AVO1.

Box NB19
Home Depot, 2002
Box NB19
HP: see Hewlett-Packard
Box NB19
Hyatt International Corporation, 2000
Box NB19
[Advertising examples (Bates North America), 2001: Removed to Box NB44]
Box NB20
Presentation, 2001 Dec. 12
Box NB20
Response to request for information, 2000 Oct. 23
Box NB20
Miscellaneous, 2000-2001
(2 folders)
Box NB20
Infogrames Incorporated, 2002
Box NB20
ING Group, 2001
Box NB20
Instinet.com response to request for information, 2000
Box NB20
Integrated Health (TAP Pharmaceuticals) presentation, 2000 Mar. 20
Box NB20
Intel, 2000-2001
(2 folders)
Box NB20
International Olympic Committee presentation, 1999 May 22
Box NB20
Intuit Incorporated, 2000
Box NB20
ISS (Internet Security Systems), 2002
Box NB20
Jaret International, 2001
Box NB20
JCPenney, 1999
Box NB20
Introduction letter, 2000
Box NB20
Response to requests for information, 2000
(4 folders)
Box NB20
Jergens, 2000
Box NB20
JetBlue Airways, 2000-2001
(2 folders)
Box NB20
J.I. Case presentations, 1993 and undated
Box NB20
Jockey, 2001
Box NB20
Jones-Lundin Associates, response to request for information, 1999 Oct. 13
Box NB20
J.P. Morgan presentation, undated
Box NB20
JRAP (Joint Recruiting Advertising Program), response to request for information, 2001 June 15
Box NB21
Just Having Fun, 2000
Box NB21
Just My Size, 2000
Box NB21
Kaufman & Board Home Corporation, 2000
Box NB21
Kellogg Company request for information, 1999
Box NB21
KFC USA (Kentucky Fried Chicken), 2002
Box NB21
Kinney presentation, 1996 Jan. 8
Box NB21
Knoll Pharmaceuticals, 2000
Box NB21
Kobrand (Alize), undated
Box NB21
KPMG briefing information, 2000 Jan. 4
(4 folders)
Box NB21
Introduction letter, 2002
Box NB21
Presentation, 1999
Box NB21
Land's End, 2003
Box NB21
Lego Systems, 2000
Box NB21
Leiner, 2000
Box NB21
Leisure Planet, 2000
Box NB21
Levi Strauss & Co. competitive print advertisements, 1996-1998
(Folder 1 of 2)
Box NB21
Levi Strauss & Co. competitive print advertisements, 1996-1998 (continued)
(Folder 2 of 2)
Box NB22
Lexis-Nexis, 2002
Box NB22
Lexmark response to questionnaire, 1999 Jan. 5
Box NB22
Lighthouse fact sheets and credentials, 2000
Box NB22
Limited Brands, 2002
Box NB22
Lindt Chocolates, 2001
Box NB22
Lipitor: see Pfizer
Box NB22
Briefing information, 2000
Box NB22
Request for information, 2000 Aug. 21
Box NB22
Lojack, 2001
(2 folders)
Box NB22
Los Angeles Dodgers, 2003
Box NB22
Luxottica, 2001
Box NB22
Lycos, 2000
Box NB22
Lysol Canada media plan, 1999
Box NB22
Major League Baseball, 2001
Box NB22
Agency review strategy, 2000 Dec. 6
Box NB22
Case studies and additional information, undated
Box NB22
Company and market overview, 2000 Oct. 20
Box NB22
Contracts, 2001
Box NB22
Correspondence, 2000-2001
Box NB22
Creative briefs, 2001
Box NB22
General office notes, 2000
Box NB23
Disk 25. Office documents

Disk contains five folders entitled Asia Media, Latin America Media, Canada Media, Asia Media, and U.S. Media each of which contains several spreadsheet files

Box NB23
Interview invitation, 2000 Oct. 6
Box NB23
Overview, 2000 Oct. 20
Box NB23
Presentation, 2001 Jan. 12
Box NB23
Presentation schedules and logistics, 2000-2001
Box NB23
General, 2000-2001
(3 folders)
Box NB23
Competition, 2000-2001
(2 folders)
Box NB23
Press clippings, 2000
Box NB23
Strategic assignment, 2000 Nov. 15
Box NB23
Television advertising proposals, 2001
Box NB24
Marine Midland Bank presentation, 1998 Oct. 29
Box NB24
Marriot, 2001
Box NB24
Mastercard, 1997
Box NB24
Mattel Inc., 2000
Box NB24
MCA/Universal, 1996
Box NB24
McDonalds-Boston Franchise Group, 2002
Box NB24
Meadow Lea Foods, 1998
Box NB24
Meineke, 2000
Box NB24
Men's Wearhouse, 2001
Box NB24
Met Life (Metropolitan Life Insurance), 2000
Box NB24
Introduction letter, 2000
Box NB24
Presentation, 2000 Sept. 15
Box NB24
Michelin North America, 2001
Box NB24
Midas Inc., 2000
Box NB24
Midway Games, 2002
Box NB24
Militarycareers.com, undated
Box NB24
Minute Maid, 2002
Box NB24
Modell's, undated
Box NB24
Mohegan Sun, 2002
Box NB24
Molson Breweries, 2000
Box NB24
Monarch Pharmaceuticals (Altace) presentation, 2000 Aug. 25
Box NB24
Briefing information, 2000
(2 folders)

Videocassette recording OR-P-02 removed to Audiovisual Materials Series, box AVO1.

Box NB24
Introduction letter, 2000
Box NB24
Montgomery Ward presentation, undated
Box NB24
Morgan Anderson & Co., 1997-2000
(2 folders)
Box NB25
Briefing book, 2001
(3 folders)
Box NB25
Presentation, World Team Exercise, 2001
(4 folders)
Box NB25
Print advertising, 2000
Box NB26
Television storyboards, 2000-2001
Box NB26
MP Total Care, 2001
Box NB26
Mr. Hero, 2002
Box NB26
Music Bank, 2000
Box NB26
MVP.com, 2000
Box NB26
Napa Auto Parts, 2000
Box NB26
National Discount Brokers, 2001
Box NB26
Neogenic Pharmaceuticals presentations, 1999 Sept. 30
Box NB26
Nestlé Purina, 2002

see also Ralston Purina

Box NB26
Net2Phone, 2000
Box NB26
Neupogen briefing book, 2000
(4 folders)
Box NB26
Briefing book, 2001 Feb. 16
Box NB26
Request for proposal, 2001 April 30
Box NB26
Strategic process presentation, 2001
Box NB26
U.S. Hispanic overview, 2001
(2 folders)
Box NB27
Nextel, 2003
Box NB27
Nike Inc., 2000
Box NB27
Introduction letter, 2002
Box NB27
Request for information, 2002 Dec. 17
Box NB27
[Response to request, 2002: Removed to Box NB45]
Box NB27
[ Bates America's Vital Statistics, 2001 Nov. 16: Removed to Box NB46]
Box NB27
Building a Brand in a Hyper-Competitive Marketplace, undated
Box NB27
Creating Connections, 2001 Nov. 16
Box NB27
From Great Product to Icon Brand, 1999 May 21
Box NB27
New business briefing, 2001 Aug. 28
Box NB27
Nokia opportunities discussion, 2001 Sept. 4
Box NB27
Presentation, 2001 June 11
Box NB27
Strategic budget assessment for 2002 (Latin America), 2001 July 23
Box NB27
Nortel presentation, undated
Box NB27
Northwest Airline, 2002
Box NB27
Introduction letter, 2001
Box NB27
Response to request for information, 2002 Mar. 12
Box NB27
Nutro Products, 2002
Box NB27
New York Knicks, 2002
Box NB27
New York Times, 2003
Box NB27
Oakley, 2000
Box NB27
Ocean Spray, 2002
Box NB27
Old Navy, 2000
Box NB27
Advertisements, 2001
Box NB27
Past performance letters, 2001
Box NB27
Presentation, 2001
Box NB28
Solicitation, 2001 Oct. 25
Box NB28
Technical proposal, 1998 June 28
Box NB28
Operation Graduation release, 2002 July 15
Box NB28
Optimum Online, 2001
Box NB28
Oracle Corporation, 2000
Box NB28
Orion Telecommunications, 2001
(2 folders)
Box NB28
Orkin, 2002
Box NB28
Orlando/Orange Country Convention & Visitors Bureau, 2002
Box NB28
Outdoor Life Network, 2000
Box NB28
PacSun (Pacific Sunwear), 2001
Box NB28
Palm Bay Imports, 2001
Box NB28
Parke-Davis, 1996

see also Rezulin

Box NB28
Briefing book, 2001 Jan. 18
(folder 1 of 2)
Box NB28
Briefing book, 2001 Jan. 18 (continued)
(folder 2 of 2)
Box NB29
Strategic work session, 2001 Feb. 26
Box NB29
Category dominance media plan, 1998 Feb. 26
Box NB29
Media meeting, undated
Box NB29
Power for Pep Boys, 1998 Jan. 6
Box NB29
Setting a New Standard, 1998 Apr. 16
Box NB29
Petplace.com briefing information, 2000
(2 folders)

Videocassette recording OR-P-04 removed to Audiovisual Materials Series, box AVO1.

Box NB29
Petsmart briefing book, 1997
(Folders 1-3 of 5)
Box NB29
Petsmart briefing book, 1997 (continued)
(Folders 4-5 of 5)
Box NB30
Pfizer (Lipitor), 1998
(2 folders)
Box NB30
Philips Electronics, 2002
Box NB30
Philips-Van Heusen, 2002
Box NB30
Pier 1 Imports presentation, 1999 Nov. 1
Box NB30
Pioneer Electronics, 2000
Box NB30
Playboy Enterprises, Inc., 2001
Box NB30
Playtex, 2001
Box NB30
Debriefing, 2000 June 17
Box NB30
Request for information, 2000 July 28
Box NB30
Request for proposal, 2000
Box NB30
PNC Bank, 2001
Box NB30
Litigation, Philip J. Taylor vs. Bates Advertising USA, 1993-1995

Legal dispute over a partnership to secure new business in southern Florida.

(Folders 1-2 of 4)
Box NB30
Litigation, Philip J. Taylor vs. Bates Advertising USA, 1993-1995 (continued)
(Folders 1-2 of 4)
Box NB30A
Prempro (Wyeth Ayerst, Women's Health Research Institute), 2000
Box NB30A
Prevacid (TAP Pharmaceuticals), 2000
Box NB30A
Priceline.com, 2000
Box NB30A
Prime Retail, 2000
Box NB30A
Proctor & Gamble (Clairol), 2001
Box NB30A
Prodigy, 2000
Box NB30A
Request for information, 2002 Feb. 27
Box NB30A
Response to questionnaire, 1999 Mar. 26
Box NB30A
Progress Software presentation, 1998 Sept. 9
Box NB30A
Prudential Financial, 2002
Box NB31
PSINet, Inc., 2000
Box NB31
Pulte Corporation, 2002
(2 folders)
Box NB31
Purex presentation, 1999 Jan. 6
Box NB31
Purina: see Ralston Purina
Box NB31
Quaker positioning manual, undated
Box NB31
Quantera mailings, 1999
Box NB31
Qwest, 2002
Box NB31
Radio Shack, 2001
Box NB31
Correspondence, 2001
(2 folders)
Box NB31
Presentation on cat treats, 1999 Feb. 3
Box NB31
Rayovac Corporation, 2001
(2 folders)
Box NB31
RCA (Radio Corporation of America): see eBook
Box NB31
RCI presentation, 1999 July 7
Box NB31
Briefing information, 2000
(2 folders)
Box NB31
Media plan, undated
Box NB31
Media presentation, 2000 Mar. 21
Box NB31
Request for information, 2000 Feb. 10
Box NB31
Request for proposal, undated
Box NB31
Miscellaneous, 2001
(3 folders)
Box NB31
Disk 39. Presentation
Box NB31
Red Cross, 2002
Box NB32
Reebok International/ Rockport Company, 2000
Box NB32
Presentations, 1999
(2 folders)
Box NB32
Miscellaneous, 2000
Box NB32
Debrief letter, 2002 Oct. 21
Box NB32
Request for information, 1999 Nov. 10
Box NB32
Remy Amerique (Cointreau), 2001
Box NB32
Renaissance Hotels and Resorts, 1996
Box NB32
Resort Condominiums briefing book, 1999 May 28
(2 folders)
Box NB32
Resume.com, 2002
Box NB32
Mailings, 1999
Box NB32
Brand Essence, 1999
Box NB32
Science of New Hope, 1999
Box NB32
Rhone-Poulenc Rorer Pharmaceuticals, undated
Box NB32
[Ritz-Carlton, response to request, circa 1998: Removed to Box NB46]
Box NB32
Royal Mail U.S. Inc. presentation, 1998 Mar. 23
Box NB32
Royal Olympic Cruises, 2001
Box NB32
R.R. Donnelley and Sons, 2002
Box NB32
Rubenstein Associates, 2002
Box NB32
Ruido Group, 2001
Box NB33
Ryder briefing book, 1997 Oct. 7
Box NB33
Samsonite Corporation, 2000
Box NB33
Briefing book, 2002 June
(5 folders)
Box NB33
Introduction letter, 2000 Aug. 2
Box NB33
Sara Lee Coffees, 2001
Box NB33
Bali competitive review, 2000 May 22
Box NB33
Debrief, 2000 May 26
Box NB33
Request for information, 2000
Box NB33
Request for proposal, 2000
(Folder 1 of 3)
Box NB33
Request for proposal, 2000 (continued)
(Folders 2-3 of 3)
Box NB34
Mailings, 1998-2000
Box NB34
Presentation, 1999 Feb. 23
Box NB34
Bell South request for proposal, 2000
(2 folders)
Box NB34
Wanamaker Associates, 2000 June 18
Box NB34
Request for information, 2002
Box NB34
Response, 2002 Nov. 13
Box NB34
Schick-Wilkinson Sword, 2003
Box NB34
Scholastic Entertainment, 2002
Box NB34
S.C. Johnson & Sons, 2001
(3 folders)
Box NB34
Scunci (L & N Sales and Marketing), 2002
Box NB34
Seagate Technology, 2001
Box NB34
Sears Roebuck & Co., 2000
Box NB34
Sempra Energy Solutions, 2000
Box NB34
Serta, 1999
Box NB34
Sharp Electronics, 2001
Box NB34
Sheraton presentations, 1999
(2 folders)
Box NB35
Showtime, 2002
Box NB35
SHR, 1999
Box NB35
Slomin's, 2002
Box NB35
Sole Technology, 2002
Box NB35
Sonicare, 2003
Box NB35
Spalding Sports Worldwide, 2000
Box NB35
Spectrum United, undated
Box NB35
Speedy (Bates Canada), undated
Box NB35
Sprint, 2002
Box NB35
Stanley Steamer request for information, 2002 July 30
Box NB35
Introduction letter, 2000
Box NB35
Request for information, 2000
Box NB35
Request for proposal, 2000
Box NB35
Disk 24. Office document

Disk contains a powerpoint file, and six video files that are part of the powerpoint presentation

Box NB35
[Starwood Hotels and Resorts, response to request for proposal, 2001 Oct. 11: Removed to Box NB47]
Box NB35
Correspondence, 2001
Box NB35
Presentation, 2001
Box NB35
Request for information, 2001 Oct. 11
(2 folders)
Box NB35
Request for proposal, 2000
Box NB35
Starz!/Encore (Liberty Media), 2003
(2 folders)
Box NB35
Stride Rite, 2003
Box NB35
Presentations, 1999
(Folder 1 of 3)
Box NB35
Presentations, 1999 (continued)
(Folders 2-3 of 3)
Box NB36
Miscellaneous information, 1999
Box NB36
Suzuki: see American Suzuki
Box NB36
Symbol Technologies presentation, 2001 Nov. 5
Box NB36
Target Corporation, 2002
Box NB36
Tetra Pak, 2000
Box NB36
Texaco: see Chevron-Texaco
Box NB36
Thomasville Furnishings, 2001
Box NB36
Tickets.com, 2000 Jan. 17
Box NB36
Tiffany & Co., 2002
Box NB36
Timex, 2000
Box NB36
T.J. Maxx, 2000
Box NB36
Toshiba, 2002
(2 folders)
Box NB36
Transworld Airlines, 2001
Box NB36
T. Rowe Price member retirement, 1999
Box NB36
Truserv Corp., 1999
Box NB36
TV Guide, 2000
Box NB36
Tyco International, 2000
Box NB36
UDate.com, 2000
Box NB36
Ultram (Ortho-McNeal Pharmaceuticals), 1999
Box NB36
Introduction letter, 2000 May 15
Box NB36
Request for information, 2000 July 5
Box NB36
Request for proposal, 2000
Box NB36
Miscellaneous, 2000
Box NB36
United Airlines, 2002
(3 folders)
Box NB36
United Parcel Service (UPS), 2000
Box NB36
Universal Studios, 2000
Box NB36
Uptown Nails, 2000
Box NB36
U.S. Airways, 2001
Box NB36
U.S. Beverages LLC (Grolsch), 2002
Box NB36
Briefing book, 2000 July 27
Box NB37
Briefing information, 2000
(2 folders)
Box NB37
De-brief letter, 2000 Sept. 21
Box NB37
National youth anti-drug media campaign, undated
Box NB37
Past performance questionnaire, 2001
Box NB37
Presentations,undated
(2 folders)
Box NB37
U.S. Peace Corps, 1991-1993, 2003
(3 folders)
Box NB38
Prequalification for advertising, 2000
Box NB38
Response, 2000
Box NB38
UUNet mailings, 1999-2000
Box NB38
Viewtrade.com, 2000
Box NB38
Virgin Atlantic Airways, 2000
(2 folders)
Box NB38
Virgin Records, 2002
Box NB38
Visa USA, 2000
Box NB38
Vlasic Pickles, 1973
Box NB38
Wal-Mart.com, 2000
Box NB38
Walt Disney Company, 2001
Box NB38
Warner-Lambert request for information, 1994 Feb. 1
Box NB38
Waste Management, 2001
Box NB38
Briefing books, 2000
(Folders 1-4 of 6)
Box NB38
Briefing books, 2000 (continued)
(Folders 1-4 of 6)
Box NB39
Pitch team meeting, 2000
(3 folders)
Box NB39
Weider Nutrition International information letter, 2000 Sept. 8
Box NB39
Welch Foods, 2001
Box NB39
Western Union, 2001
Box NB39
Westvaco mailings, 1995-1996
Box NB39
Wheretheheckisit.com, 2002
Box NB39
W Hotels, 2001
Box NB39
Williams-Sonoma, undated
Box NB39
Correspondence, 2000, 2002
(2 folders)
Box NB39
Request for Proposal, 2000
Box NB39
Response, 2000 Aug. 14
Box NB39
Wiz (electronics chain), 2002
Box NB39
Worth.com, 2000
Box NB39
Xerox Corporation, 2000
Box NB39
Zany Brainy, 2000
Box NB39
Zenith Electronics Corporation, 2000
Box NB39
Marketing presentation portfolio, 2002

Luggage tag reads Paul Levine, Chief Marketing Officer. Includes advertisements from Brown and Williamson, Honda, Nike, Tommy Hilfiger, Warner-Lambert and Wendy's

Box NB40
Media: Bates Worldwide print advertising examples, circa 2000
Box NB41
Fitch:Worldwide, overview, undated
Box NB41
Grey Advertising, Response to Coldwell Banker, 2001
Box NB41
Leonhardt Group, report Design: Strategy for Business, 2000
Box NB41
Alltel proposal, 2001
Box NB42
Bell South, article on diversity program, in Human Resources Executive, 2001 Oct. 1
Box NB42
Carnival Cruise Lines, promotional gargoyle in box, 2001
Box NB43
Hire.com presentation, 2001
Box NB44
IKEA print advertising examples (Bates North America), 2001
Box NB44
Nikon, response to request, 2002

Portfolio of advertising examples from clients including the Ad Council, National Geographic, Nokia, Sauza, and the Whitney Museum.

Box NB45
Nokia, Bates America's Vital Statistics, 2001 Nov. 16
Box NB46
Ritz-Carlton, response to request, circa 1998
Box NB46
Starwood Hotels and Resorts, response to request for proposal, 2001 Oct. 11

Package in the form of Batesopoly, a parody of the Parker Brothers, Monopoly board game.

Box NB47

Print proofs, tear sheets and photocopies of print advertisements maintained in print books by the Print Production Department, which was responsible for producing these advertisements in various sizes, colors, and shapes. Entries in the books were apparently made as the advertisements were created. The print books thus reflect Bates' domestic client roster over time and constitute a representative sampling of Bates' North American output for the years covered. (For examples of Bates' international work, see the Creative Department Series.) Major clients represented include Avis, Campbell's Soup Company, Carter-Wallace, Cunard Lines, Foot Locker, Hyundai, Kal Kan, Lancaster, M&M/Mars, Miller Brewing Co., Paddington, Panasonic, Prudential-Bache, T. Rowe Price, Trans-World Airlines (TWA), U.S. Navy, Warner-Lambert, Wendy's International, and Westvaco. The files are organized into two lists--chronological and alphabetical. There is considerable date overlap in the chronological listings, largely due to the vaying durations of Bates' client relationships.

Arranged by year, then alphabetically by client contained in each print book

Savings and Loan Associations

Some advertisements by McCann Erickson agency

Box PB1
Miller Brewing Company
Box PB2
Savings and Loan Associations

Some advertisements by McCann Erickson agency

Box PB3
M & M/Mars, Panasonic
Box PB4
U.S. Navy
Box PB5
Miller Brewing Company
Box PB6
American Chicle, Electrolux, Ocean Spray, Pfizer
Box PB7
Borden, Breck
Box PB8
Bristol Myers, International Continental Baking (see also Wonder Bread), Prudential-Bache
Box PB9
Carter-Wallace, Chase Manhattan
Box PB10
Colgate-Palmolive, Ted Bates
Box PB11
Conair, Coors, RCA, Standard Brands Company, Thompson Medical (see also Slim Fast)
Box PB12
Electrolux, Maybelline, Nabisco, Warner-Lambert
Box PB13
Hefty, Hertz, Mobil, Schweppes
Box PB14
Industrial National Bank, Kal Kan, Playtex
Box PB15
JADOR (joint military recruiting)
Box PB16
M & M/Mars, Panasonic
Box PB17
U.S. Navy
Box PB18
American Chicle, JADOR (joint military recruiting), U.S. Navy, Warner-Lambert
Box PB19
Borden, Breck, Colgate-Palmolive, Ted Bates
Box PB20
Carter, Clairol, Maybelline, M&M/Mars
Box PB21
General Foods, Kool (Brown and Williamson)
Box PB22
HBO
Box PB23
Joseph Garneau, Prudential
Box PB24
Kal Kan, Mego, Playtex, RCA
Box PB25
Paddington Corporation
Box PB26
Panasonic
Box PB27
Backer Spielvogel Bates, Campbell's
Box PB28
Savings & Loan Associations
Box PB29
Bonjour, Red Lobster
Box PB30
Helene Curtis, Noxell, Red Lobster, Seven-Up
Box PB31
Paddington Corporation
Box PB32
American Chicle, Duffy-Mott, RCA, R.J. Reynolds, Schweppes, Ted Bates, Warner-Lambert
Box PB33
American Cyanamid, Carter-Wallace, Electrolux, Nivea (Beiersdorf), Rose Holland House
Box PB34
Colgate-Palmolive, Hefty, Kal Kan, Wonder Bread (see also International Continental Baking)
Box PB35
Coors, Maybelline, Piker George, Prudential
Box PB36
Dr. Scholl's, Ted Bates, U.S. Navy
Box PB37
General Foods, Joseph Garneau, M & M/Mars, Pfizer
Box PB38
HBO, TV Cable Magazine
Box PB39
Miller Brewing Company (including Calgary, Löwenbräu, Meister Bräu)
Box PB40
Panasonic
Box PB41
Paddington Corporation
Box PB42
Campbell's (including V-8 juice drink)
Box PB43
AVIS, Commodore Computers, R.J. Reynolds
Box PB44
Colgate, International Baking Company (ITT-CBC), Kal Kan, Michelob (Anheuser Busch), Mobil
Box PB45
American Cyanamid, Carter-Wallace, Cinemax
Box PB46
DHL, General Foods, Louis Rich, M&M/Mars, Panasonic, Pfizer (Visine)
Box PB46A
Dr. Scholl's, Panasonic
Box PB47
Holland House, Ted Bates, U.S. Navy
Box PB48
NCR
Box PB49
Schweppes, Warner-Lambert
Box PB50
Hyundai
Box PB51
Paddington Corporation
Box PB52
Parliament (Philip Morris)
Box PB53
General Foods, Joseph Garneau, Louis Rich, M & M/Mars, Pfizer
Box PB54
Magnavox, Philips
Box PB55
Miller Brewing Company
Box PB56
Fisher Price
Box PB57
American Cynamid, Carter-Wallace, Dr. Scholl's, Maybelline
Box PB58
Cinemax, M&M/Mars, Uncle Ben's
Box PB58A
Kal Kan, Panasonic, Ted Bates
Box PB59
Prudential-Bache
Box PB60
Hyundai
Box PB61
Paddington Corporation
Box PB62
Parliament (Philip Morris)
Box PB63
Avis
Box PB64
CBS
Box PB65
Carter-Wallace, M & M/Mars
Box PB66
Cinemax
Box PB67
Dole, Kal Kan, Pfizer, Uncle Ben's, U.S. Mint
Box PB68
Miller Brewing Company
Box PB69
Prudential-Bache
Box PB70
Ad Council (Backer Spielvogel Bates)
Box PB71
Hyundai, Northern Telecom (Nortel)
Box PB72
Kal Kan, M&M/Mars
Box PB73
Parliament (Philip Morris)
Box PB74
Backer Spielvogel Bates
Box PB75
Ad Council, American Association of Advertising Agencies (AAAA), American Foundation for the Blind, Metropolitan Museum of Art, Positano, St. Francis Friends of the Poor
Box PB75A
Burroughs-Wellcome, Campbell's, Magnavox (North American Philips)
Box PB76
Avis
Box PB77
British Airways
Box PB78
Hyundai, Jhirmack, Northern Telecom (Nortel), Webster Industries
Box PB79
Xerox
Box PB80
New York Racing Association
Box PB81
CBS, Northern Telecom (Nortel), Webster Industries
Box PB82
Miller Brewing Company
Box PB83
Kal Kan, M & M/Mars
Box PB84
Lancaster (see also Joop!), Uncle Ben's, Wendy's
Box PB85
British Airways, Best Foods, Lancaster (see also Joop!), Mustang (Joop! Jeans), Scentstrips (see also Lancaster)
Box PB86
Foot Locker, Joop! (see also Lancaster), Kinney, Lipitor, Lucky Strike (Brown & Williamson), Magnavox, Miller Brewing Company, Nair, Neosporin, Prevacid, Rezulin
Box PB87
Avis
Box PB88
Best Foods, Burroughs-Wellcome, Carter-Wallace, Haddad
Box PB89
New York Racing Association
Box PB90
TWA
Box PB91
Campbell's, JRAP (Joint Recruiting Program), Magnavox (North American Philips)
Box PB92
AIDS Foundation, Arrid, Avis, Benadryl, Brightlane.com, Cabletrom, Campbell's, CDW, Champs, Clinique, Caribbean Tourism, Cunard, Cinnaburst (see also Warner-Lambert), Derivion, EDS, Electrolux, Estée Lauder, First Response, Fisher Price, Foot Locker, GE, GTE, Holiday Inn, Hyundai, Interland, Lancaster (see also Joop!)
Box PB93
Burroughs-Wellcome, Carter-Wallace
Box PB94
TWA
Box PB95-96
Miller Brewing Company
Box PB97
British Airways
Box PB98
Carter-Wallace, Falcon Jet, GECC (General Electric Capital Corporation), T. Rowe Price,Warner-Wellcome, Wendy's, Westvaco
Box PB99
Cunard
Box PB100
General Felt, Kal Kan, M & M/Mars
Box PB101
Lancaster (see also Joop!), Mustang (Joop! jeans)
Box PB102
New York Racing Association
Box PB103
TWA
Box PB104-105
Caribbean Tourism, Chemical Geoserve, Foot Locker
Box PB106
Carter-Wallace, Foot Locker, Warner-Wellcome
Box PB107
Champs, Cunard, Texaco
Box PB108
Alcon, Davis and Geck, CBS, Heublein
Box PB109
Army, Howard Johnson (HoJo), GECC (General Electric Capital Corporation), Origins, Perrier
Box PB110
Aruba Tourism, Caribbean Tourism, Condado Plaza, General Felt, Israel Ministry of Tourism
Box PB111
Campbell's, Miller Brewing Company
Box PB112
Estée Lauder
Box PB113
Kal Kan, M & M/Mars, Maxell
Box PB114
Lancaster (see also Joop!), Mustang (Joop! Jeans)
Box PB115
Chase Chemical, Westvaco
Box PB116
Clinique, ProPlayer, Prescriptives
Box PB117
Brown & Williamson (Kool, Lucky Strike), Carter-Wallace (Nair, Trojan), CDW, Estée Lauder, Help USA, Internet Security Systems, JRAP (Joint Recruiting Advertising Program), Murata, Sauza (Allied Domecq), T. Rowe Price, TAP Pharmaceuticals (Prevacid), Texaco, UUNet (see also MCI), Warner-Lambert (Benadryl, Desitin), Wendy's, Westvaco, Whitney Museum, Women's Fund of Central Indiana
Box PB118
Alcon, Davis and Geck, Carter-Wallace, Kinney
Box PB119
Avis, Heublein, T. Rowe Price
Box PB120
Best Foods, Foot Locker, Warner-Lambert
Box PB121
Champs, Cunard, Texaco
Box PB122
Chase Manhattan, DRM, EDS, Maxell
Box PB123
CDW, Estée Lauder, ISS (Internet Security Systems), Murata, UUNet (see also MCI), Wendy's
Box PB124
Benadryl (Warner-Lambert), Dentyne Ice, Hyundai, Lucky Strike (Brown & Williamson), T. Rowe Price, Verizon, Whitney Museum
Box PB125
Origins, Perrier, Ted Bates, Westvaco
Box PB126
CBS
Box PB127
Clinique, Cunard, CVS, Warner-Lambert
Box PB128
Allied Domecq (see also Sauza), Carter-Wallace, EDS, Partnership for a Drug Free America
Box PB129
Avis, General Electric (GE), Heublein, MapQuest
Box PB130
Cable and Wireless, Jose Cuervo, T. Rowe Price
Box PB131
Clinique, Prevacid, Warner-Lambert, Wendy's
Box PB132

Arranged by client, then by year

Ad Council (Backer Spielvogel Bates) 1993-1995, Box PB98
Box PB132
AIDS Foundation 1992-2001, Box PB93
Box PB132
1995-1996, Box PB109
Box PB132
1996-1997, Box PB119
Box PB132
Allied Domecq 1998-1999, Box PB129
Box PB132
1978-1979, Box PB7
Box PB132
1980-1981, Box PB19
Box PB132
1982-1983, Box PB33
Box PB132
1982-1983, Box PB34
Box PB132
1984-1986, Box PB46
Box PB132
1987-1987, Box PB58
Box PB132
Arrid 1992-2001, Box PB93
Box PB132
Aruba Tourism 1995-1996, Box PB111
Box PB132
1984-1986, Box PB44
Box PB132
1987-1989, Box PB64
Box PB132
1990-1990, Box PB77
Box PB132
1992-1992, Box PB88
Box PB132
1992-2001, Box PB93
Box PB132
1996-1997, Box PB120
Box PB132
1998-1999, Box PB130
Box PB132
1980-1982, Box PB28
Box PB132
1989-1991, Box PB75
Box PB132
1992-2001, Box PB93
Box PB132
1996-2003, Boxes PB118, PB125
Box PB132
1991-1993, Box PB86
Box PB132
1992-1992, Box PB89
Box PB132
1996-1997, Box PB121
Box PB132
Bonjour 1981-1983, Box PB30
Box PB132
1978-1979, Box PB8
Box PB132
1980-1981, Box PB20
Box PB132
1978-1979, Box PB8
Box PB132
1980-1981, Box PB20
Box PB132
Brightlane.com 1992-2001, Box PB93
Box PB132
Bristol Myers 1978-1979, Box PB9
Box PB132
1989-1989, Box PB71
Box PB132
1990-1990, Box PB78
Box PB132
1991-1993, Box PB86
Box PB132
1989-1992, Box PB76
Box PB132
1992-1992, Box PB89
Box PB132
1993-1993, Box PB94
Box PB132
Cable and Wireless 1999-1999, Box PB131
Box PB132
Cabletrom 1992-2001, Box PB93
Box PB132
Calgary (see also Miller Brewing Company) 1982-1983, Box PB40
Box PB132
1980-1982, Box PB28
Box PB132
1983-1988, Box PB43
Box PB132
1989-1992, Box PB76
Box PB132
1992-1994, Box PB92
Box PB132
1992-2001, Box PB93
Box PB132
1995-1996, Box PB112
Box PB132
1992-2001, Box PB93
Box PB132
1994-1995, Box PB106
Box PB132
1995-1996, Box PB111
Box PB132
1978-1979, Box PB10
Box PB132
1980-1981, Box PB21
Box PB132
1982-1983, Box PB34
Box PB132
1984-1986, Box PB46
Box PB132
1987-1987, Box PB58
Box PB132
1988-1988, Box PB66
Box PB132
1992-1992, Box PB89
Box PB132
1993-1993, Box PB94
Box PB132
1994-1994, Box PB99
Box PB132
1995-1995, Box PB107
Box PB132
1996-1997, Box PB119
Box PB132
1998-1999, Box PB129
Box PB132
1987-1989, Box PB65
Box PB132
1990-1992, Box PB82
Box PB132
1995-1996, Box PB109
Box PB132
1998-1998, Box PB127
Box PB132
1992-2001, Box PB93
Box PB132
1995-2003, Box PB118
Box PB132
1996-2002, Box PB124
Box PB132
1992-2001, Box PB93
Box PB132
1995-1995, Box PB108
Box PB132
1996-1997, Box PB122
Box PB132
Chase 1996-1997, Box PB123
Box PB132
Chase Chemical 1995-1997, Box PB116
Box PB132
Chase Manhatten 1978-1979, Box PB10
Box PB132
Chemical Geoserve 1994-1995, Box PB106
Box PB132
1984-1986, Boxes PB46
Box PB132
1987, Box PB58A
Box PB132
1988-1988, Box PB67
Box PB132
Cinnaburst (see also Warner-Lambert) 1992-2001, Box PB93
Box PB132
Clairol 1980-1981, Box PB21
Box PB132
1992-2001, Box PB93
Box PB132
1995-1997, Box PB117
Box PB132
1998-1998, Box PB128
Box PB132
1999-1999, Box PB132
Box PB132
1978-1979, Box PB11
Box PB132
1980-1981, Box PB20
Box PB132
1982-1983, Box PB35
Box PB132
1984-1985, Box PB45
Box PB132
Commodore Computers 1984-1986, Box PB44
Box PB132
Conair 1978-1979, Box PB12
Box PB132
Condado Plaza 1995-1996, Box PB111
Box PB132
1978-1979, Box PB12
Box PB132
1982-1983, Box PB36
Box PB132
1992-2001, Box PB93
Box PB132
1994-1994, Box PB100
Box PB132
1995-1995, Box PB108
Box PB132
1996-1997, Box PB122
Box PB132
1998-1998, Box PB128
Box PB132
CVS 1998-1998, Box PB128
Box PB132
1995-1996, Box PB109
Box PB132
1996-1997, Box PB119
Box PB132
Dentyne Ice 1996-2003, Box PB125
Box PB132
Derivion 1992-2001, Box PB93
Box PB132
Desitin (see also Warner-Lambert) 1995-2003, Box PB118
Box PB132
DHL 1984-1986, Box PB46A
Box PB132
Dole 1988-1988, Box PB68
Box PB132
1982-1983, Box PB37
Box PB132
1984-1986, Box PB47
Box PB132
1987-1987, Box PB58
Box PB132
DRM 1996-1997, Box PB123
Box PB132
Duffy-Mott 1982-1983, Box PB33
Box PB132
1992-2001, Box PB93
Box PB132
1996-1997, Box PB123
Box PB132
1998-1999, Box PB129
Box PB132
1978-1979, Box PB13
Box PB132
1978-1979, Box PB7
Box PB132
1982-1983, Box PB34
Box PB132
1992-2001, Box PB93
Box PB132
1992-2001, Box PB93
Box PB132
1995-1996, Box PB113
Box PB132
1996-2002, Boxes PB118, PB124
Box PB132
Falcon Jet 1994-1994, Box PB99
Box PB132
First Response 1992-2001, Box PB93
Box PB132
1986-1990, Box PB57
Box PB132
1992-2001, Box PB93
Box PB132
1991-2000, Box PB87
Box PB132
1992-2001, Box PB93
Box PB132
1994-1995, Box PB106
Box PB132
1995-1995, Box PB107
Box PB132
1996-1997, Box PB121
Box PB132
1992-2001, Box PB93
Box PB132
1998-1999, Box PB130
Box PB132
1994-1994, Box PB99
Box PB132
1995-1996, Box PB110
Box PB132
1994-1994, Box PB101
Box PB132
1995-1996, Box PB111
Box PB132
1980-1981, Box PB22
Box PB132
1982-1983, Box PB38
Box PB132
1984-1986, Box PB46A
Box PB132
1986-1986, Box PB54
Box PB132
GTE 1992-2001, Box PB93
Box PB132
Haddad 1992-1992, Box PB89
Box PB132
1980-1981, Box PB23
Box PB132
1982-1983, Box PB39
Box PB132
1978-1979, Box PB14
Box PB132
1982-1983, Box PB35
Box PB132
Helene Curtis 1981-1986, Box PB31
Box PB132
Help USA 1995-2003, Box PB118
Box PB132
Hertz 1978-1979, Box PB14
Box PB132
1995-1996, Box PB109
Box PB132
1996-1997, Box PB120
Box PB132
1998-1999, Box PB130
Box PB132
Holiday Inn 1992-2001, Box PB93
Box PB132
Holland House 1984-1986, Box PB48
Box PB132
Howard Johnson (HoJo) 1995-1996, Box PB110
Box PB132
1985-1986, Box PB51
Box PB132
1987-1988, Box PB61
Box PB132
1989-1989, Box PB72
Box PB132
1990-1990, Box PB79
Box PB132
1992-2001, Box PB93
Box PB132
1996-2003, Box PB125
Box PB132
Industrial National Bank 1978-1979, Box PB15
Box PB132
Interland 1992-2001, Box PB93
Box PB132
1978-1979, Box PB9
Box PB132
1984-1985, Box PB45
Box PB132
Internet Security Systems 1995-2003, Box PB118
Box PB132
Israel Ministry of Tourism 1995-1996, Box PB111
Box PB132
ISS 1996-2002, Box PB124
Box PB132
1978-1979, Box PB16
Box PB132
1980-1981, Box PB19
Box PB132
Jhirmack 1990-1990, Box PB79
Box PB132
Joop! 1991-2000, Box PB87
Box PB132
Jose Cuervo 1999-1999, Box PB131
Box PB132
1980-1981, Box PB24
Box PB132
1982-1983, Box PB38
Box PB132
1986-1986, Box PB54
Box PB132
1992-1994, Box PB92
Box PB132
1995-2003, Box PB118
Box PB132
1978-1979, Box PB15
Box PB132
1980-1981, Box PB25
Box PB132
1982-1983, Box PB35
Box PB132
1984-1985, Box PB45
Box PB132
1987-1987, Box PB59
Box PB132
1988-1988, Box PB68
Box PB132
1989-1990, Box PB73
Box PB132
1991-1992, Box PB84
Box PB132
1994-1994, Box PB101
Box PB132
1995-1996, Box PB114
Box PB132
1991-2000, Box PB87
Box PB132
1996-1997, Box PB119
Box PB132
1980-1981, Box PB22
Box PB132
1995-2003, Box PB118
Box PB132
1991-1992, Box PB85
Box PB132
1991-1993, Box PB86
Box PB132
1992-2001, Box PB93
Box PB132
1994-1994, Box PB102
Box PB132
1995-1996, Box PB115
Box PB132
Lipitor 1991-2000, Box PB87
Box PB132
1984-1986, Box PB46A
Box PB132
1986-1986, Box PB54
Box PB132
Lowenbrau (see also Miller Brewing Company) 1982-1983, Box PB40
Box PB132
1991-2000, Box PB87
Box PB132
1996-2003, Box PB125
Box PB132
1995-2003, Box PB118
Box PB132
1976-1977, Box PB4
Box PB132
1978-1979, Box PB17
Box PB132
1980-1981, Box PB21
Box PB132
1982-1983, Box PB38
Box PB132
1984-1986, Box PB46A
Box PB132
1986, Box PB54
Box PB132
1987, Box PB58A
Box PB132
1988, Box PB66
Box PB132
1989-1990, Box PB73
Box PB132
1991-1992, Box PB84
Box PB132
1994, Box PB101
Box PB132
1995-1996, Box PB114
Box PB132
1986-1988, Box PB55
Box PB132
1989-1992, Box PB76
Box PB132
1991-2000, Box PB87
Box PB132
1992-1994, Box PB92
Box PB132
MapQuest 1998-1999, Box PB130
Box PB132
1995-1996, Box PB114
Box PB132
1996-1997, Box PB123
Box PB132
1978-1979, Box PB13
Box PB132
1980-1981, Box PB21
Box PB132
1982-1983, Box PB36
Box PB132
1987-1987, Box PB58
Box PB132
1980-1981, Box PB25
Box PB132
1982-1983, Box PB34
Box PB132
Meister Brau (see also Miller Brewing Company) 1982-1983, Box PB40
Box PB132
Michelob (Anheuser Busch) 1984-1985, Box PB45
Box PB132
1970-1975, Box PB2
Box PB132
1976-1979, Box PB6
Box PB132
1982-1983, Box PB40
Box PB132
1986-1988, Box PB56
Box PB132
1988-1989, Box PB69
Box PB132
1990-1992, Box PB83
Box PB132
1991-2000, Box PB87
Box PB132
1993-1994, Box PB97
Box PB132
1995-1996, Box PB112
Box PB132
1978-1979, Box PB14
Box PB132
1984-1985, Box PB45
Box PB132
1995-2003, Box PB118
Box PB132
1996-2002, Box PB124
Box PB132
1991-1993, Box PB86
Box PB132
1994-1994, Box PB102
Box PB132
1995-1996, Box PB115
Box PB132
Nabisco 1978-1979, Box PB13
Box PB132
1991-2000, Box PB87
Box PB132
1995-2003, Box PB118
Box PB132
NCR 1984-1986, Box PB49
Box PB132
Neosporin 1991-2000, Box PB87
Box PB132
1990-1991, Box PB81
Box PB132
1992-1993, Box PB90
Box PB132
1994-1994, Box PB103
Box PB132
North American Philips 1986-1988, Box PB55
Box PB132
1989-1989, Box PB72
Box PB132
1990-1990, Box PB79
Box PB132
1990-1992, Box PB82
Box PB132
Noxell 1981-1986, Box PB31
Box PB132
Ocean Spray 1978-1979, Box PB7
Box PB132
1995-1996, Box PB110
Box PB132
1997-1999, Box PB126
Box PB132
1980-1981, Box PB26
Box PB132
1982-1982, Box PB32
Box PB132
1983-1984, Box PB42
Box PB132
1985-1986, Box PB52
Box PB132
1987-1988, Box PB62
Box PB132
1976-1977, Box PB4
Box PB132
1978-1979, Box PB17
Box PB132
1980-1981, Box PB27
Box PB132
1982-1983, Box PB41
Box PB132
1984-1986, Boxes PB46A, PB47
Box PB132
1987-1987, Box PB59
Box PB132
1985-1985, Box PB53
Box PB132
1987-1988, Box PB63
Box PB132
1989-1990, Box PB74
Box PB132
Partnership for a Drug Free America 1998-1999, Box PB129
Box PB132
1995-1996, Box PB110
Box PB132
1997-1999, Box PB126
Box PB132
1978-1979, Box PB7
Box PB132
1982-1983, Box PB38
Box PB132
1984-1986, Box PB46A
Box PB132
1986-1986, Box PB54
Box PB132
1988-1988, Box PB68
Box PB132
Piker Geroge 1982-1983, Box PB36
Box PB132
1978-1979, Box PB15
Box PB132
1980-1981, Box PB25
Box PB132
Prescriptives 1995-1997, Box PB117
Box PB132
1991-2000, Box PB87
Box PB132
1995-2003, Box PB118
Box PB132
1999-1999, Box PB132
Box PB132
Proplayer 1995-1997, Box PB117
Box PB132
1978-1979, Box PB9
Box PB132
1980-1981, Box PB24
Box PB132
1982-1983, Box PB36
Box PB132
1987-1987, Box PB60
Box PB132
1988-1990, Box PB70
Box PB132
R. J. Reynolds 1984-1986, Box PB44
Box PB132
1978-1979, Box PB12
Box PB132
1980-1981, Box PB25
Box PB132
1982-1983, Box PB33
Box PB132
1981-1983, Box PB30
Box PB132
1981-1986, Box PB31
Box PB132
Rezulin 1991-2000, Box PB87
Box PB132
RJ Reynolds 1982-1983, Box PB33
Box PB132
Sauza (see also Allied Domecq) 1995-2003, Box PB118
Box PB132
1957-1969, Box PB1
Box PB132
1972-1980, Box PB3
Box PB132
1980-1983, Box PB29
Box PB132
Scentstrips 1991-1993, Box PB86
Box PB132
1978-1979, Box PB14
Box PB132
1982-1983, Box PB33
Box PB132
1984-1986, Box PB50
Box PB132
Seven-Up 1981-1986, Box PB31
Box PB132
Standard Brands Company 1978-1979, Box PB12
Box PB132
1994-1994, Box PB99
Box PB132
1995-2003, Box PB118
Box PB132
1996-1997, Box PB120
Box PB132
1996-2003, Box PB125
Box PB132
1999-1999, Box PB131
Box PB132
1978-1979, Box PB11
Box PB132
1980-1981, Box PB20
Box PB132
1982-1983, Box PB33
Box PB132
1982-1983, Box PB37
Box PB132
1984-1986, Box PB48
Box PB132
1987-1987, Box PB59
Box PB132
1997-1999, Box PB126
Box PB132
1995-1995, Box PB108
Box PB132
1995-2003, Box PB118
Box PB132
1996-1997, Box PB122
Box PB132
Thompson Medical Co. (Slim Fast) 1978-1979, Box PB12
Box PB132
Trojan (see also Carter-Wallace) 1995-2003, Box PB118
Box PB132
TV Cable Magazine 1982-1983, Box PB39
Box PB132
1992-1993, Box PB91
Box PB132
1993-1993, Box PB95
Box PB132
1993-1993, Box PB96
Box PB132
1994-1994, Box PB104
Box PB132
1994-1994, Box PB105
Box PB132
U.S. Army 1995-1996, Box PB110
Box PB132
U.S. Mint 1988-1988, Box PB68
Box PB132
1976-1977, Box PB5
Box PB132
1980-1980, Box PB18
Box PB132
1980-1981, Box PB19
Box PB132
1982-1983, Box PB37
Box PB132
1984-1986, Box PB48
Box PB132
1987, Box PB58A
Box PB132
1988-1988, Box PB68
Box PB132
1991-1992, Box PB85
Box PB132
1995-2003, Box PB118
Box PB132
1996-2002, Box PB124
Box PB132
Verizon 1996-2003, Box PB125
Box PB132
1978-1979, Box PB13
Box PB132
1980-1981, Box PB19
Box PB132
1982-1983, Box PB33
Box PB132
1984-1986, Box PB50
Box PB132
1995-2003, Box PB118
Box PB132
1996-1997, Box PB121
Box PB132
1998-1998, Box PB128
Box PB132
1999-1999, Box PB132
Box PB132
1994-1994, Box PB99
Box PB132
1995-1995, Box PB107
Box PB132
1990-1990, Box PB79
Box PB132
1990-1992, Box PB82
Box PB132
1991-1992, Box PB85
Box PB132
1994-1994, Box PB99
Box PB132
1995-2003, Box PB118
Box PB132
1996-2002, Box PB124
Box PB132
1999-1999, Box PB132
Box PB132
1994-1994, Box PB99
Box PB132
1995-1997, Box PB116
Box PB132
1995-2003, Box PB118
Box PB132
1997-1999, Box PB126
Box PB132
1995-2003, Box PB118
Box PB132
1996-2003, Box PB125
Box PB132
Women's Fund of Central Indiana 1995-2003, Box PB118
Box PB132
Wonder (see also Intercontinental Baking) 1982-1983, Box PB35
Box PB132
Xerox 1990-1990, Box PB80
Box PB132

Consists of clippings, journal articles, research reports and other printed materials that cover a wide range of topics of general interest to Bates staff. Publication dates of the materials in this series cover 1934-2001, although the bulk of materials date between 1986 and 1998. Major topics include advertising, advertising agencies, beverages, brands, drugs, food, foreign markets, internet, marketing, medical, research, retail, sports, television, tobacco, women, and youth market. Files were maintained by Bates alphabetically according to topic in the order presented here; entries appearing in brackets have been added to aid in cross-referencing topics.

Audiovisual materials have been removed to the Audiovisual Materials Series. Originals are closed to use. Technical Services staff need to produce use copies before contents can be accessed. Please consult with Research Services staff before requesting audiovisual materials.

[Accidents: see Airlines--Safety; Product management--Safety]
Box VF1
Ad Council, 1982-1996
Box VF1
General, 1985-2000
(5 folders)
Box VF1
Account planning, 1984-1999
(2 folders)
Box VF1
Advertorials (see also Television--Commercials), 1989
Box VF1
Advocacy, 1987-1999
Box VF1
Agency evaluation, 1998
Box VF1
Alcohol ban, 1991-1998
Box VF1
Automotive (see also Automobiles--Advertising), 1990-1997
Box VF1
[Banking: see Banking--Advertising]
Box VF1
[Beer: see Beer--Advertising]
Box VF1
Booklets, 1958-1992
(Folders 1-3 of 4)
Box VF1
Booklets, 1958-1992 (continued)
(Folder 4 of 4)
Box VF2
Budgets, 1966-1999
(2 folders)
Box VF2
Failures, 1996-1999
Box VF2
Successes, 1994-1999
Box VF2
Careers, 1995-1997
Box VF2
Children (see also Television--Children; Youth market), 1981-1999
Box VF2
[Cigarettes: see Tobacco--Cigarettes]
Box VF2
[Claims: see Advertising--Proof of claim]
Box VF2
[Clutter: see Television--Commercials]
Box VF2
Comics, 1944-2001
Box VF2
[Comparative: see Advertising--Competitive claims]
Box VF2
Competitive claims, 1989-1998
Box VF2
Cooperative, 1975-1999
(Folders 1-2 of 3)
Box VF2
Cooperative, 1975-1999 (continued)
(Folder 3 of 3)
Box VF3
Corporate (see also Corporate image), 1973-1998
(3 folders)
Box VF3
Corrective advertising, 1983-1996
Box VF3
Costs, 1979-1998
Box VF3
Coupons (see also Sales promotions), 1981-1998
(Folders 1-2 of 5)
Box VF3
Coupons (see also Sales promotions), 1981-1998 (continued)
(Folders 3-5 of 5)
Box VF4
Creativity, 1978-1999
(4 folders)
Box VF4
Criticisms (see also Advertising--Competitive claims), 1970-1995
Box VF4
Cross-media, 1993-1995
Box VF4
[Deceptive: see Advertising--Proof of claim]
Box VF4
[Derogatory Copy: see Advertising--Competitive claims]
Box VF4
[Direct mail: see Direct marketing]
Box VF4
[Direct response: see Direct marketing]
Box VF4
Direct-to-consumer (DTC) (see also Advertising--Medical), 1997-1999
(2 folders)
Box VF5
[Documentation: see Advertising--Proof of claim]
Box VF5
[Drugs: see Advertising--Medical]
Box VF5
Economic aspects (see also Advertising--Impact; Advertising--Recession), 1955-1989
(2 folders)
Box VF5
Effectiveness (see also Advertising--Sales; Advertising--Impact), 1947-2001
(Folders 1-4 of 11)
Box VF5
Effectiveness (see also Advertising--Sales; Advertising--Impact), 1947-2001 (continued)
(Folders 5-11 of 11)
Box VF6
Emotion, 1986-1998
(2 folders)
Box VF6
[Endorsements: see Advertising--Testimonials]
Box VF6
[Ethnic: see Marketing--Ethnic]
Box VF6
Articles, 1950-2000
(8 folders)
Box VF7
Forecasts, 1988-1993
(2 folders)
Box VF7
World figures, 1961-1990
(5 folders)
Box VF8
[Fairness: see Television--Fairness doctrine]
Box VF8
[Food: see Food--Advertising]
Box VF8
[Forecasts: see Advertising--Future/Forecasts]
Box VF8
[Foreign markets: see Advertising--Expenditures]
Box VF8
Free advertising (see also Ad Council; Advertising--Public service campaigns), 1987
Box VF8
[Frequency: see Advertising--Media--Reach and frequency; Advertising--Repetitive]
Box VF8
Future/Forecasts, 1995-2000
Box VF8
Global, 1983-1999
(2 folders)
Box VF8
History, 1897-1996
(4 folders)
Box VF9
[Homosexual: see Marketing--Gay market]
Box VF9
Humor (see also Televisions--Commercials--Humor), 1986-1998
Box VF9
[Image: see Advertising--Criticisms; Corporate image]
Box VF9
Impact (see also Advertising--Effectiveness; Advertising--Sales), 1995-1998
(2 folders)
Box VF9
Industrial, 1973-1992
(2 folders)
Box VF9
Inserts, 1984-1998
Box VF9
[Insurance: see Insurance]
Box VF9
International (see also Advertising--Expenditures; Advertising agencies--Foreign), 1992-1998
(2 folders)
Box VF10
Liquor (see also Beer--Advertising; Liquor--Advertising), 1985-1997
Box VF10
Magazines (see also Publishing), 1985-1997
(4 folders)
Box VF10
[Measurements: see Advertising--Effectiveness]
Box VF10
General, 1962-1999
(Folder 1 of 5)
Box VF10
General, 1962-1999 (continued)
(Folders 2-5 of 5)
Box VF11
Companies, 1992-1999
Box VF11
Comparisons, 1962-1995
(2 folders)
Box VF11
Costs, 1985-1998
Box VF11
Multi-media, 1996-1998
(2 folders)
Box VF12
Reach and frequency, 1991-1997
Box VF12
Medical/Drugs, 1989-2000
(3 folders)
Box VF12
[Misleading: see Advertising--Proof of claim]
Box VF12
[Models and actors: see Advertising--Testimonials]
Box VF12
[Movie theaters: see Motion pictures--Advertising; Theater]
Box VF12
[Multi-product: see Advertising--Umbrella campaigns]
Box VF12
Music (see also Television--Commercials), 1985-1993
Box VF12
Newspapers (see also Publishing), 1969-2001
(Folders 1-2 of 5)
Box VF12
Newspapers (see also Publishing), 1969-2001 (continued)
(Folders 3-5 of 5)
Box VF13
Outdoor, 1971-1999
(3 folders)
Box VF13
People, 1961-1996
Box VF13
Political, 1978-1999
(3 folders)
Box VF13
Premiums, 1996-1997
Box VF14
[Prices: see Prices main entry]
Box VF14
General, 1967-1997
(3 folders)
Box VF14
Position/Location, 1959-1997
Box VF14
[Repetition: see Advertising--Repetitive]
Box VF14
Size, 1956-1994
Box VF14
Professional, 1982-1992
Box VF14
[Promotions: see Sales promotion]
Box VF14
Proof of claim, 1972-1998
(2 folders)
Box VF14
Psychographics, 1996
Box VF14
Public opinion (see also Advertising--Criticisms; Advertising--Impact; Television--Public opinion), 1992-1998
Box VF14
Public service campaigns (see also Ad Council; Advertising--Free), 1984-1996
(2 folders)
Box VF15
[Reach and frequency: see Advertising--Media--Reach and frequency]
Box VF15
Recall, 1970-2000
(2 folders)
Box VF15
Recession, 1959-1999
(3 folders)
Box VF15
Regulations, self-imposed, 1996
Box VF15
Repetitive (see also Television--Commercials--Wear-out), 1973-1995
(2 folders)
Box VF15
[Research: see Research main entry]
Box VF15
Retail, 1996-1999
Box VF16
[Retention: see Advertising--Recall]
Box VF16
[Sales ratio: see Advertising--Impact]
Box VF16
Sampling, 1996-1999
Box VF16
Sex, 1966-1998
(4 folders)
Box VF16
[Size: see Advertising--Print--Size]
Box VF16
Slogans, 1955-1998
(3 folders)
Box VF16
[Sniff-strips: see Perfume]
Box VF16
[Special events: see Events marketing]
Box VF16
[Spending: see Advertising--Expenditures]
Box VF16
Split runs, 1958-1967
Box VF16
[Spokesperson: see Advertising--Testimonials]
Box VF16
[Sports: see Sports--Advertising and marketing]
Box VF16
[Strategic planning: see Advertising--Account planning]
Box VF16
Subliminal, 1957-1994
Box VF16
Symbols, 1998
Box VF16
Taxes, 1969-1992
Box VF16
Teasers/Trailers, 1993-1998
Box VF16
Technology, 1994-1999
(2 folders)
Box VF17
[Telephones: see Direct marketing--Telephone; Telephone industry--Advertising]
Box VF17
Testimonials (see also Advertising--Voice-overs), 1951-1999
(4 folders)
Box VF17
[Theaters: see Theater main entry]
Box VF17
[Tie-ins: see Advertising--Cooperative]
Box VF17
[Tobacco: see Tobacco--Advertising]
Box VF17
Trends, 1994-1999
Box VF17
Umbrella campaigns, 1981-1998
(2 folders)
Box VF17
Unique Selling Proposition (USP), 1995-1997
Box VF17
Voice-overs, 1986-1998
Box VF17
War time, 1942-1995
Box VF17
[Wear-in/Wear-out: see Advertising--Repetitive; Television--Commercials--Wear-out]
Box VF17
Word of mouth, 1966-1999
Box VF18
[Youth: see Advertising--Children; Youth market]
Box VF18
General, 1990-1999
(4 folders)
Box VF18
Account shifts, 1988-1997
Box VF18
[A la carte agencies: see Advertising agencies--Independent services]
Box VF18
Billings, Composite Survey of Billing for 48 Agencies 1969-1976, by Julien J. Studley Inc.
Box VF18
[Black: see Advertising agencies--Ethnic]
Box VF18
Booklets, 1977-1995
(3 folders)
Box VF18
Boutiques (see also Advertising agencies--Independent services), 1996
Box VF18
Change of ownership, Campaign's History of the Known World, AD 1968-AD 1998 (map poster) sponsored by TBWA, 1998
Box VF18
Client relations (see also Advertising agencies--Evaluation; Advertising agencies--Selection), 1954-2000
(4 folders)
Box VF19
Compensation (see also Advertising agencies--Fee system), 1976-1999
(5 folders)
Box VF19
Consolidation, 1954-1999
(2 folders)
Box VF19
Creative artists, 1993
Box VF20
Departments/media, 1989-1997
Box VF20
Diversification, 1995-1996
Box VF20
Ethnic, 1985-1997
Box VF20
Evaluation (see also Advertising agencies--Client relations; Advertising agencies--Selection), 1974-1998
(3 folders)
Box VF20
Fee system, 1997-1999
Box VF20
Foreign (see also Advertising--Expenditures), 1996-1997
Box VF20
Full-service (vs. independent), 1971-1997
Box VF20
Independent services/A la carte, etc., 1995-1998
Box VF20
Interactive, 1996-1998
Box VF20
Mergers, 1995-1998
Box VF21
[Revenue: see Compensation]
Box VF21
Salaries and personnel (see also Advertising--Careers), 1996-1997
Box VF21
Selection (see also Advertising agencies--Client relations; Advertising agencies--Evaluation), 1980-1999
Box VF21
[Affluent market: see Marketing--Affluent]
Box VF21
African-American market (see also Marketing--Ethnic), 1962-1996
(2 folders)
Box VF21
[Aging: see Mature market]
Box VF21
Aircraft, 1992-1997
Box VF21
Air freight, 1986-1998
(2 folders)
Box VF21
General, 1995-1999
(3 folders)
Box VF21
Fares, 1997-1999
Box VF22
Frequent fliers, 1986-1998
Box VF22
Safety/Traffic, 1989-1997
Box VF22
Statistics, 1986-1996
(6 folders)
Box VF22
Airports, 1996-1997
Box VF22
[Alcoholic beverages: see Beer; Liquor]
Box VF22
American Association of Advertising Agencies (AAAA), 1986-1994
(Folder 1 of 2)
Box VF22
American Association of Advertising Agencies (AAAA), 1986-1994 (continued)
(Folder 2 of 2)
Box VF23
[American Indians: see Marketing--Ethnic]
Box VF23
Amusement parks, 1995-1999
Box VF23
General, 1994-1999
(3 folders)
Box VF23
Hosiery, 1988-1997
Box VF23
Intimate, 1989-1997
(2 folders)
Box VF23
Jeans, 1986-1999
(2 folders)
Box VF23
Sports, 1996-1998
Box VF24
[Appliances: see Electrical appliances]
Box VF24
Armed forces, 1941-1975
Box VF24
[Asian market: see Marketing--Ethnic]
Box VF24
[Audio: see Recording and phonograph industry]
Box VF24
[Audio cassettes: see Recording and phonograph industry]
Box VF24
General, 1971-1999
(4 folders)
Box VF24
Accessories, 1989-1998
Box VF24
Advertising, 1996-1999
Box VF24
Automotive aftermarket, 1994-1998
Box VF25
Compact cars, 1995
Box VF25
Electric vehicles, 1992-1998
Box VF25
Foreign cars, 1990-1998
(2 folders)
Box VF25
Luxury, 1996-1999
Box VF25
Rental, 1977-1999
(2 folders)
Box VF25
Sales/Statistics, 1996-1997
Box VF25
Sport Utility Vehicles (SUVs), 1996-1999
Box VF25
Used cars, 1996-1997
Box VF25
General, 1983-1998
(Folders 1-2 of 6)
Box VF25
General, 1983-1998 (continued)
(Folders 3-6 of 6)
Box VF26
Addy’s, 1987-1997
(4 folders)
Box VF26
Cannes, 1996-1998
Box VF27
Babies, 1958-1997
Box VF27
Baby boom (see also Lifestyles), 1991-1998
(4 folders)
Box VF27
Baby market, 1994-1999
Box VF27
Baggage/Handbags/Luggage, 1994-1997
Box VF27
General, 1991-1999
(Folders 1-2 of 5)
Box VF27
General, 1991-1999 (continued)
(Folders 3-5 of 5)
Box VF28
Advertising, 1996-2000
Box VF28
Automation and services, 1996-2000
Box VF28
Credit cards, 1989-2000
(5 folders)
Box VF28
Debit cards, 1996-1997
Box VF29
Smart cards, 1996-1998
Box VF29
[Barter arrangements: see Television]
Box VF29
[Bathroom tissue: see Paper products--Facial and bathroom tissue]
Box VF29
Batteries, 1996-1998
Box VF29
General, 1994-1998
(3 folders)
Box VF29
Advertising, 1970-1999
(3 folders)
Box VF29
History and manufacturers, 1948-1965
Box VF29
Imported, 1989-1998
Box VF29
Low calorie or Lite, 1977-1993
Box VF29
Pricing, 1980s-1993
Box VF29
Regional and microbreweries, 1992-1998
Box VF29
Statistics, 1984-2000
(2 folders)
Box VF30
General, 1988-2000
(5 folders)
Box VF30
General, 1992-1999
(Folders 1-2 of 4)
Box VF30
General, 1992-1999 (continued)
(Folders 3-4 of 4)
Box VF31
Decaffeinated, 1985-1995
Box VF31
Market data/consumer statistics, 1984-1996
(2 folders)
Box VF31
Juices, 1992-1998
Box VF31
[Liquor: see Liquor]
Box VF31
[Milk: see Food--Dairy--Milk]
Box VF31
New Age, 1994-1998
Box VF31
General, 1967-1999
(5 folders)
Box VF31
Caffeine-free, 0983-0984
Box VF32
[Diet: see Beverages--Soft drinks--Low calorie]
Box VF32
Low calorie, 1997-1999
Box VF32
Market surveys, 1992-1999
Box VF32
Sports drinks (see also Food--Nutraceuticals), 1992-1997
Box VF32
General, 1934-1998
Box VF32
Ready-to-drink (RTD), 1995-1998
Box VF32
[Water: see Water--Bottled]
Box VF32
Bicycles (see also Motorcycles), 1986-1997
Box VF32
Birth control (see also Drugs--Fertility; Condoms), 1987-1999
(2 folders)
Box VF32
[Black market: see Marketing--Ethnic]
Box VF32
[Brainstorming: see Advertising--Creativity]
Box VF32
Equity, 1991-1999
(3 folders)
Box VF32
Extensions, 1982-1998
(3 folders)
Box VF33
History, 1998
Box VF33
Image, 1985-1999
(4 folders)
Box VF33
Loyalty, 1989-1999
(2 folders)
Box VF33
Management, 1974-1999
(5 folders)
Box VF34
General, 1988-1999
(5 folders)
Box VF34
Global, 1991-1998
Box VF35
Private label, 1992-1998
(4 folders)
Box VF35
Positioning (see also Product positioning), 1976-1999
(2 folders)
Box VF35
Relationships, 1993
Box VF35
Valuation, 1990-1999
(Folder 1 of 2)
Box VF35
Valuation, 1990-1999 (continued)
(Folder 2 of 2)
Box VF36
[Breakfast: see Nutrition]
Box VF36
[Bridal: see Wedding market]
Box VF36
General, 1990-1999
(6 folders)
Box VF36
American (Made in America), 1998
Box VF36
Conditions/Inflation, 1973-1999
Box VF36
Entrepreneurs, 1985-1997
Box VF36
Forecasts (see also Advertising--Future/Forecasts; Future trends), 1979-1999
(Folder 1 of 4)
Box VF36
Forecasts (see also Advertising--Future/Forecasts; Future trends), 1979-1999 (continued)
(Folders 2-4 of 4)
Box VF37
Recession, 1974-1992
Box VF37
General, 1983-1999
(Folders 1-5 of 6)
Box VF37
General, 1983-1999 (continued)
(Folders 6 of 6)
Box VF38
Advertising, 1983-1999
(2 folders)
Box VF38
Historical, 1964-1972
Box VF38
MTV, 1989-1996
Box VF38
Pay Per View, 1989-1995
Box VF38
Television channels, 1990-1999
(2 folders)
Box VF38
[Camcorders: see Photography]
Box VF38
[Cameras: see Photography]
Box VF38
[Car accessories: see Automobile--Accessories]
Box VF38
[Car rental: see Automobile--Rental]
Box VF38
[Carpets: see Floor covering]
Box VF38
[Cartoon characters: see Advertising--Comics]
Box VF38
Marketing, 1992-1998
(Folders 1-2 of 4)
Box VF38
Marketing, 1992-1998 (continued)
(Folders 2-4 of 4)
Box VF39
Success stories, 1986-1999
(2 folders)
Box VF39
CD-ROM, 1996-1997
Box VF39
[CDs: see Recording and phonograph industry (compact disks); Financial services--Investments (certificates of deposit)]
Box VF39
Celebrations and anniversaries, 1996-1998
Box VF39
[Cellular: see Telephone industry--Wireless]
Box VF39
[Charities: see Philanthropy]
Box VF39
[Children: see Advertising--Children; Television--Children; Youth market]
Box VF39
Children’s apparel/shoes, 1996-1998
Box VF39
[Cigarettes: see Tobacco--Cigarettes]
Box VF39
[Cleaning products: see Household cleaners]
Box VF39
[Clocks: see Watches]
Box VF39
[Clothing: see Apparel]
Box VF39
Co-branding, 1995-1998
Box VF39
Collectibles, 1996-1998
Box VF40
[College market: see Youth market--College]
Box VF40
[Cologne: see Perfume]
Box VF40
Color, 1956-1998
(3 folders)
Box VF40
[Comics: see Television--Comics]
Box VF40
[Commercials: see Television--Commercials]
Box VF40
[Common Market: see European Economic Community]
Box VF40
[Compact Disks: see Recording industry]
Box VF40
General, 1991-1998
(Folders 1-3 of 5)
Box VF40
General, 1991-1998 (continued)
(Folders 4-5 of 5)
Box VF41
Advertising/Marketing/Sales promotion (see also Advertising--Technology), 1991-1998
Box VF41
Business applications, 1994-1998
(2 folders)
Box VF41
[CD-ROMs: see CD-ROMs]
Box VF41
Education, 1985-1998
Box VF41
Foreign markets, 1996
Box VF41
Graphics/Virtual reality (see also Interactive systems), 1996-1997
Box VF41
Hardware, 1996-1998
Box VF41
Home uses, 1995-1998
Box VF41
[Internet: see Internet]
Box VF41
[Laptops: see Computers--Portable/Hand-held]
Box VF41
Portable/Hand-held, 1995-1998
Box VF42
Printers, 1991-1996
(2 folders)
Box VF42
Retail, 1996-1998
Box VF42
[Sales promotion: see Computers--Advertising]
Box VF42
Software, 1984-1998
(2 folders)
Box VF42
Statistics and sales, 1995-1998
Box VF42
Users, 1998
Box VF42
[Virtual reality: see Computers--Graphics/Virtual reality]
Box VF42
[World Wide Web: see Internet]
Box VF42
Condoms (see also Birth control), 1988-1999
(3 folders)
Box VF42
Attitudes, 1973-1999
(Folder 1 of 7)
Box VF42
Attitudes, 1973-1998 (continued)
(Folders 2-7 of 7)
Box VF43
Confidence, 1993-1998
Box VF43
[Electronics: see Home electronics]
Box VF43
Expenditures, 1987-1998
(2 folders)
Box VF43
Income, 1996-1998
Box VF43
Satisfaction, 1996-1997
Box VF43
General, 1985-1996
(6 folders)
Box VF44
Male/Female, 1987-1999
(2 folders)
Box VF44
[Contact lenses: see Eyeglasses/Hearing aids/Contact lenses]
Box VF44
[Continuity programs: see Advertising--Premiums]
Box VF44
[Contests: see Games]
Box VF44
Copyright law, 1996
Box VF44
Corporate image (see also Advertising--Corporate; Trademarks), 1979-1999
(5 folders)
Box VF45
General, 1996-1999
(3 folders)
Box VF45
Make-up, 1996-1998
Box VF45
Skin care, 1992-1999
(4 folders)
Box VF46
Statistics and sales, 1996-1999
Box VF46
Cost of living, 1996-1998
Box VF46
[Countries: see Foreign markets]
Box VF46
[Coupons: see Advertising--Coupons]
Box VF46
[Creativity: see Advertising--Creativity]
Box VF46
[Credit cards: see Banking/Banks--Credit cards]
Box VF46
Crime, 1996
Box VF46
Crisis Management, 1996-1998
Box VF46
[Cross-media: see Advertising--Cross-media]
Box VF46
Customer loyalty programs (see also Brands--Loyalty), 1996-1999
(2 folders)
Box VF46
[Customer satisfaction: see Consumer--Satisfaction]
Box VF46
Death (life expectancy), 1997
Box VF46
Dental care, 1996-1998
Box VF46
Dentifrices, 1945-1999
(3 folders)
Box VF46
Deodorants, 1996-1999
Box VF47
Detergents, 1996-1999
Box VF47
Diapers and diaper services, 1996-1999
Box VF47
[Diet aids: see Reducing aids]
Box VF47
[Diet foods: see Food--Dietetic]
Box VF47
[DINKs (dual income, no kids): see Marketing]
Box VF47
General, 1995-1999
(2 folders)
Box VF47
Catalogs, 1994-1999
(3 folders)
Box VF47
[Coupons: see Marketing--Coupons]
Box VF47
Direct mail, 1995-1999
(2 folders)
Box VF47
Statistics, 1994-1996
Box VF47
Telephone, 1988-1998
Box VF48
[Television: see Home shopping; Television--Commercials]
Box VF48
[Do it yourself: see Home repair; Retail outlets and retailing]
Box VF48
Drug companies, 1995-2000
(3 folders)
Box VF48
Drug stores and pharmacies, 1985-1999
(5 folders)
Box VF48
General, 1996-1999
(2 folders)
Box VF49
Abuse, 1979-1993
(2 folders)
Box VF49
[Acne: see Drugs--Dermatology/Acne]
Box VF49
Allergy, 1996-1999
Box VF49
[Alternative: see Drugs--Homeopathic]
Box VF49
[Analgesics: see Drugs--Pain relievers/analgesics]
Box VF49
[Antacids: see Drugs--Indigestion]
Box VF49
Antibiotics, 1996-1997
Box VF49
Anti-depressants, 1996-1997
Box VF49
[Aspirin: see Drugs--Pain relievers/analgesics]
Box VF49
[Birth control: see Birth control; Condoms]
Box VF49
Brand names vs. generic, 1996-1999
Box VF49
Caffeine, 1996-1999
Box VF49
Cold remedies, 1994-1999
(3 folders)
Box VF49
Dermatology/acne, 1996-1997
Box VF49
Diarrhea, 1996-1997
Box VF49
[Diet pills: see Reducing aids]
Box VF49
[Douches: see Feminine hygiene]
Box VF49
Eye preparations/drops, 1996-2000
Box VF49
Fertility, 1997-1998
Box VF49
[Generic: see Drugs--Brand name vs. generic]
Box VF49
[Hay fever: see Drugs--Allergy]
Box VF49
[Headaches and pain: see Drugs--Pain relievers/analgesics]
Box VF49
Heart, 1997-1998
Box VF49
Homeopathic (see also Herbs), 1996-1999
Box VF50
Indigestion remedies, 1985-2000
(2 folders)
Box VF50
Nasal spray, 1997-1998
Box VF50
Over the Counter (OTC), 1989-1998
(5 folders)
Box VF50
General, 1995-1999
Box VF51
Analysis, 1995-1999
(2 folders)
Box VF51
Prescription, 1991-2000
(2 folders)
Box VF51
Stomach upset: see Drugs--Indigestion remedies]
Box VF51
Sunburn lotions and remedies, 1996-1998
Box VF51
Ulcers, 1991-1997
Box VF51
[Eating habits: see Food--Eating habits]
Box VF51
[Economic indicators: see Advertising--Future/Forecasts]
Box VF51
[EDLP (Everyday Low Price): see Prices; Retail]
Box VF51
General, 1990-1998
(Folders 1-3 of 4)
Box VF51
General, 1990-1998 (continued)
(Folder 4 of 4)
Box VF52
Statistics, 1990-1998
Box VF52
[Elderly: see Mature market]
Box VF52
Elections (see also Advertising--Political), 1990-1997
(3 folders)
Box VF52
General, 1983-1999
(2 folders)
Box VF52
Microwave ovens (see also Food--Microwave), 1979-1998
Box VF53
Statistics, 1987-1996
(3 folders)
Box VF53
White goods, 1993-1998
Box VF53
Electronic mail, 1984-1996
Box VF53
[Electronics: see Home electronics]
Box VF53
Employment, 1981-1999
(Folders 1-4 of 5)
Box VF53
Employment, 1981-1999 (continued)
(Folder 5 of 5)
Box VF54
Energy (see also Gasoline and oil; Utilities), 1992-1999
Box VF54
[Energy bars: see Food--Nutraceuticals]
Box VF54
Entertainment, 1993-1998
(2 folders)
Box VF54
Environment, 1989-1998
(3 folders)
Box VF54
[Ethnicity: see Marketing--Ethnic]
Box VF54
European Economic Community (EEC), 1989-1998
(Folders 1-2 of 3)
Box VF54
European Economic Community (EEC), 1989-1998 (continued)
(Folder 3 of 3)
Box VF55
General, 1989-1998
(2 folders)

Videocassette recording OR-P-17, From Ho-Hum to Aha, removed to Audiovisual Materials Series, box AVO1.

Box VF55
Booklets, 1986-1989
Box VF55
Disk 68. Auto Racing
Box VF55
Disk 69. Golf
Box VF55
Disk 70. Causes
Box VF55
Disk 71. Arenas/auditoriums
Box VF55
Disk 72. Professional sports leagues
Box VF55
Trade shows, 1994-1998
Box VF55
[Every Day Low Pricing (EDLP): see Prices; Retail]
Box VF55
[Exercising: see Health]
Box VF55
Eyeglasses/Hearing aids/Contact lenses (see also Drugs--Eye preparations/Eye drops), 1989-1998
(Folder 1 of 2)
Box VF55
Eyeglasses/Hearing aids/Contact lenses (see also Drugs--Eye preparations/Eye drops), 1989-1998 (continued)
(Folder 2 of 2)
Box VF56
[Facsimile: see Office equipment]
Box VF56
General, 1983-1999
(6 folders)
Box VF56
Booklets, 1982-1993
(Folder 1 of 4)
Box VF56
Booklets, 1982-1993 (continued)
(Folders 2-4 of 4)
Box VF57
[Fax machines: see Office equipment]
Box VF57
[FCC: see Federal Communications Commission]
Box VF57
[FDA: see Food and Drug Administration (FDA)]
Box VF57
Federal Communications Commission (FCC), 1961-1997
(2 folders)
Box VF57
Feminine hygiene, 1984-1997
Box VF57
General, 1996-1999
(3 folders)
Box VF57
Booklets, 1989-1992
(3 folders)
Box VF58
General, 1996-1998
(3 folders)
Box VF58
Mutual funds, 1995-1999
(Folders 1-3 of 5)
Box VF58
Mutual funds, 1995-1999 (continued)
(Folders 4-5 of 5)
Box VF59
Retirement planning, 1997-1998
Box VF59
Stocks and bonds, 1981-1998
(4 folders)
Box VF59
[Fitness: see Health]
Box VF59
[Flavor: see Food--Flavor]
Box VF59
[Fluorides: see Dentifrices]
Box VF59
[FM Radio: see Radio--FM]
Box VF59
General, 1964-2001
(Folder 1 of 5)
Box VF59
General, 1964-2001 (continued)
(Folders 2-5 of 5)
Box VF60
Advertising, 1996-2000
Box VF60
[Allergies: see Medical--Allergies]
Box VF60
[Appetizers: see Food--Side dishes]
Box VF60
Baby food (see also Baby market), 1996-1998
Box VF60
Bagels, 1966-1996
Box VF60
Baked, 1996-1999
Box VF60
[Beverages: see Beverages]
Box VF60
Bread, 1996-1999
Box VF60
Breakfast, 1991-2000
Box VF60
[Butter: see Food--Dairy]
Box VF60
[Calories: see Food--Dietetic]
Box VF60
General, 1986-1999
(Folders 1-2 of 4)
Box VF60
General, 1986-1999 (continued)
(Folders 3-4 of 4)
Box VF61
Confections, 1947-1986
Box VF61
Statistics, 1983-1999
(2 folders)
Box VF61
[Catsup: see Food--Condiments]
Box VF61
Cereal, 1992-1999
(2 folders)
Box VF61
[Cheese: see Food--Dairy--Cheese]
Box VF61
Chewing gum and mints, 1958-1999
Box VF61
Chocolate, 1959-1999
(2 folders)
Box VF61
[Coffee: see Beverages--Coffee]
Box VF61
Condiments, 1987-1998
(2 folders)
Box VF61
Cookies and crackers, 1983-1998
(3 folders)
Box VF62
General, 1992-1998
Box VF62
Cheese, 1994-1998
Box VF62
General, 1992-1999
(2 folders)
Box VF62
Pamphlets, 1979-1993
(3 folders)
Box VF62
Milk, 1985-1998
(3 folders)
Box VF63
Pamphlets, 1953-1992
(3 folders)
Box VF63
Statistics, 1992-1997
Box VF63
Yogurt, 1992-1998
Box VF63
Desserts, 1991-1999
Box VF63
Dietetic, 1990-1998
(3 folders)
Box VF63
[Dinner: see Nutrition]
Box VF63
[Dog food: see Food--Pet foods]
Box VF63
[Doughnuts: see Food--Bread]
Box VF63
Eating habits, 1978-1999
(6 folders)
Box VF64
Eggs, 1996-2000
Box VF64
Ethnic, 1995-1998
Box VF64
Fats and oils, 1996-1999
(2 folders)
Box VF64
Fish, 1996-1998
Box VF64
Flavor, 1993-1998
Box VF65
Frozen, 1993-1999
Box VF65
Fruits and vegetables, 1989-1997
(2 folders)
Box VF65
Gourmet foods, 1989-1996
Box VF65
Health (see also Food--Industry trends), 1972-1999
(Folders 1-4 of 5)
Box VF65
Health (see also Food--Industry trends), 1972-1999 (continued)
(Folder 5 of 5)
Box VF66
Home meal replacement (HMR), 1996-2000
(2 folders)
Box VF66
[Ice cream: see Food--Dairy--Ice Cream]
Box VF66
General, 1991-1999
(Folders 1-6 of 7)
Box VF66
General, 1991-1999 (continued)
(Folder 7 of 7)
Box VF67
Booklets, 1989-1995
(5 folders)
Box VF67
Jams/Jellies/Preserves, 1996-1998
Box VF67
[Juices: see Beverages--Juices]
Box VF67
Labeling, 1994-1997
Box VF67
[Light/Weight control: see Food--Dietetic]
Box VF67
[Low fat: see Food--Industry trends]
Box VF67
Macaroni and Pasta, 1989-1998
(2 folders)
Box VF67
Margarine, 1994-1999
Box VF67
[Mayonnaise: see Food--Salad dressings and mayonnaise]
Box VF67
Meat (see also Food--Poultry), 1990-1999
(3 folders)
Box VF68
[Milk: see Food: Dairy]
Box VF68
[Mini, Miniatures: see Packaging--Mini packs]
Box VF68
[Mints: see Food--Chewing gum and mints]
Box VF68
[Muffins: see Food--Baked]
Box VF68
[Mustard: see Food--Condiments]
Box VF68
Nutraceuticals, 1995-1999
Box VF68
[Nuts: see Food--Snacks]
Box VF68
[Oils: see Food--Fats and oils]
Box VF68
Peanut butter, 1988-1998
(2 folders)
Box VF68
Pet foods (see also Pets), 1988-1998
(2 folders)
Box VF68
Pizza (see also Restaurants), 1996-1998
Box VF68
[Popcorn/Potato chips: see Food--Snacks]
Box VF68
Poultry, 1995-1997
Box VF68
[Produce: see Food--Fruits and vegetables]
Box VF68
[Salad dressings and mayonnaise: see Food--Condiments]
Box VF68
[Salad/Salad bars: see Food: Fruits and vegetables]
Box VF68
Salt, 1996-1998
Box VF68
Sandwiches, 1996-1998
Box VF68
Sauces, 1996-1998
Box VF68
[Shortening: see Food--Fats and oils]
Box VF68
Side dishes, 1996-1998
Box VF68
General, 1994-1998
(Folder 1 of 5)
Box VF68
General, 1994-1998 (continued)
(Folders 2-5 of 5)
Box VF69
Popcorn, chips, etc., 1991-1998
(2 folders)
Box VF69
[Soft drinks: see Beverages--Soft drinks]
Box VF69
Soup, 1996-1998
Box VF69
[Spaghetti: see Food--Macaroni and pasta]
Box VF69
[Stuffing: see Food--Side dishes]
Box VF69
Sugar, 1950-1998
Box VF69
Sugar substitutes, 1985-1998
Box VF69
Supplements: see Food--Health]
Box VF69
Syrup, 1993-1996
Box VF69
[Tampering: see Tampering]
Box VF69
[Taste: see Food--Flavor]
Box VF69
[Tea: see Beverages--Tea]
Box VF69
[Tofu: see Food--Health]
Box VF69
[Unit pricing: see Prices]
Box VF69
[Vegetables: see Food--Fruits and vegetables]
Box VF69
Vegetarian, 1988-2000
Box VF69
[Yogurt: see Food--Dairy]
Box VF69
Food and Drug Administration (FDA), 1967-1998
Box VF69
[Footwear: see Children’s apparel/shoes; Shoes]
Box VF69
[Forecasts: see Advertising--Future/Forecasts; Business--Forecasts]
Box VF69
General, 1996-1998
Box VF69
General, 1996-1997
Box VF70
Zanzibar, 1962
Box VF70
General, 1996-1998
(2 folders)
Box VF70
Hong Kong, 1961-1998
(2 folders)
Box VF70
People's Republic, 1950s-1998
(3 folders)
Box VF70
Taiwan, 1981-1989
Box VF70
India, 1996-1997
Box VF70
Japan, 1983-2000
Box VF70
Singapore, 19961-1967
Box VF70
Vietnam, 1996
Box VF70
Canada, 1996-1999
Box VF71
General, 1995-1996
Box VF71
Cuba, 1996-1998
Box VF71
General, 1996-1999
Box VF71
France, 1996-1997
Box VF71
Germany, 1996-1999
Box VF71
Russia/Eastern Europe, 1996-1997
Box VF71
Scandinavia, 1996-1998
Box VF71
Spain, 1996-1997
Box VF71
Turkey, 1995-1998
Box VF71
General, 1995-1999
(2 folders)
Box VF71
Brazil, 1996-1998
Box VF71
Colombia, 1995-1997
Box VF71
Mexico, 1990-1998
(2 folders)
Box VF71
Middle East, 1996-1998
Box VF71
[Foreign population: see Population--World]
Box VF71
[Foreign products: see Brands--Names--Global]
Box VF71
Forts, 1964
Box VF71
Fossils, 1981-1990
Box VF71
Fountains, 1958-1991
Box VF71
Four-Leaf Clover, 1959-1960
Box VF71
Fragrances (see also Perfume), 1996-1997
Box VF71
Franchising (see also Restaurants), 1992-1997
(2 folders)
Box VF72
[Frequent shopper: see Brands--Loyalty; Customer loyalty programs]
Box VF72
[FTC: see Federal Trade Commission]
Box VF72
[Furniture: see Home furnishings]
Box VF72
Future trends (see also Advertising--Future/Forecasts; Business--Forecasts), 1991-1998
Box VF72
General, 1996-1998
Box VF72
Casinos, 1995-1999
(2 folders)
Box VF72
Horse racing (see also Sports--Horse racing), 1997-1998
Box VF72
Games, 1994-1998
Box VF72
[Garbage: see Pollution]
Box VF72
[Garbage bags: see Packaging--Garbage/Trash bags]
Box VF72
Gardening, 1996-1998
Box VF72
Gasoline and oil (see also Energy), 1993-1999
(3 folders)
Box VF72
[Shortages: see Energy crisis]
Box VF72
[GATT: see Foreign markets; Globalization/Global industries; Marketing--International]
Box VF72
[GDP: see Gross Domestic Product]
Box VF72
Generation X, 1996-1999
(4 folders)

Audio cassette tape recordings OR-P-18 through OR-P-24 removed to Audiovisual Materials Series, box AVO1.

Box VF73
Generation Y, 1995-1999
Box VF73
[Generic products: see Brands--Names--Private labels]
Box VF73
[Geriatrics: see Medical; Mature market]
Box VF73
[Glass: see Metal and glass]
Box VF73
General, 1992-1998
(3 folders)
Box VF73
Advertising, 1994-1997
(2 folders)
Box VF74
Branding, 1993-1999
(2 folders)
Box VF74
Conference Board reports, 1993-1996
(2 folders)
Box VF74
Finance, 1993-1996
Box VF74
Markets, 1992-1997
Box VF74
Presentations, undated
Box VF74
Retail, 1996-1998
Box VF74
Trends, 1991-1998
Box VF74
Greeting cards, 1993-1998
Box VF75
[Grocery stores: see Retailers--Grocery stores]
Box VF75
Gross Domestic Product (GDP), 1998
Box VF75
Gross National Product (GNP), 1991-1995
(2 folders)
Box VF75
Guarantees and warrantees, 1949-1990
Box VF75
General, 1977-1999
Box VF75
Baldness, 1996-1999
Box VF75
Hair preparations, (see also Shampoos), 1976-1997
Box VF75
Hand care (see also Drugs--Dermatology/Acne), 1996-1998
Box VF75
[Handbags: see Baggage/Handbags/Luggage]
Box VF75
[Hardware: see Home repairs; House wares; Retail; Tools]
Box VF75
Health (see also Insurance--Health), 1986-1998
(Folder 1 of 2)
Box VF75
Health (see also Insurance--Health), 1986-1998 (continued)
(Folder 2 of 2)
Box VF76
Health and beauty aids, 1996-1999
Box VF76
Health care, 1996-1999
Box VF76
[Hearing aids: see Eyeglasses/Hearing aids/Contact lenses]
Box VF76
Herbs, 1996-1999
(3 folders)
Box VF76
[Hispanic market: see Marketing--Ethnic]
Box VF76
Historical (material on early 1900s), 1941-1986
Box VF76
Holidays (see also Retail--Holiday shopping), 1996-1998
Box VF76
Home electronics (see also Electrical appliances; Home furnishings; Recording and phonograph industry), 1991-1999
(Folders 1-2 of 4)
Box VF76
Home electronics (see also Electrical appliances; Home furnishings; Recording and phonograph industry), 1991-1999 (continued)
(Folders 2-4 of 4)
Box VF77
Home furnishings (see also Home Electronics; Housewares), 1980-1999
(2 folders)
Box VF77
[Home meal replacements: see Food--Home meal replacement]
Box VF77
Home of the future, 1999
Box VF77
Home repair (do it yourself), 1992-1998
Box VF77
Home shopping, 1996-1998
Box VF77
[Horse racing: see Gambling/Gaming--Horse racing; Sports--Horse racing]
Box VF77
[Hosiery: see Apparel--Hosiery]
Box VF77
Hospitals, 1995-1998
(2 folders)
Box VF77
General, 1996-1999
(Folder 1 of 2)
Box VF77
General, 1996-1999 (continued)
(Folder 2 of 2)
Box VF78
Surveys, 1996
(2 folders)
Box VF78
Trends, 1987-1996
(4 folders)
Box VF78
Household cleaners, 1996-1998
(2 folders)
Box VF78
Housewares (see also Home electronics; Home furnishings), 1994-2000
(2 folders)
Box VF78
Housing (see also Real estate), 1996-1999
Box VF79
[Income: see Consumer--Income]
Box VF79
[Indians: see Marketing--Ethnic]
Box VF79
[Infomercials: see Television--Commercials--Infomercials]
Box VF79
[Inserts: see Advertising--Inserts]
Box VF79
General, 1996-1999
Box VF79
Health/HMOs, 1996-1998
(2 folders)
Box VF79
Life, 1996-1998
(2 folders)
Box VF79
Property/Casualty, 1996-1998
(2 folders)
Box VF79
Interactive systems/Kiosks (see also Advertising agencies--Interactive; Computers--Graphics/Virtual reality; Internet), 1993-1998
(3 folders)
Box VF79
[International: see Foreign markets; Globalization/Global industries]
Box VF79
General, 1996-1998
(3 folders)
Box VF80
Advertising/Marketing, 1996-2000
(5 folders)
Box VF80
America Online (AOL), 1996-1998
Box VF80
Economic aspects, 1996-1998
Box VF81
Internet services, 1996-1998
Box VF81
Media applications, 1996-1998
Box VF81
General, 1995-1998
(2 folders)
Box VF81
General, 1995-1999
(4 folders)
Box VF81
Amazon.com, 1997-1999
Box VF81
Barnesandnoble.com, 1997-1998
Box VF81
Drug stores, 1997-1999
Box VF81
Social and legal issues, 1996-1998
Box VF81
Trends, 1996-1998
Box VF81
General, 1996-1998
Box VF81
Corporate, 1996-1998
Box VF81
Household, 1996-1999
Box VF82
Statistics, 1995-1999
(2 folders)
Box VF82
Web browsers and search engines, 1996-1998
Box VF82
Website design, 1996-1998
Box VF82
[Investments: see Financial services]
Box VF82
[Irradiation: see Food--Processing]
Box VF82
Jewelry, 1996-2000
(2 folders)
Box VF82
[Jobs: see Advertising--Careers; Employment]
Box VF82
[Kiosks: see Interactive systems/Kiosks]
Box VF82
[Latin America: see Foreign markets--Latin America]
Box VF82
[Laundry products: see Detergents]
Box VF82
[Lawn and garden equipment: see Gardening; Tools]
Box VF82
[Leasing: see Automobile--Rental]
Box VF82
[Leather: see Baggage/Handbags/Luggage]
Box VF82
Leisure (see also Amusement parks), 1996-1998
Box VF82
Licensing (see also Merchandising), 1995-1998
Box VF82
General, 1984-1989
(Folder 1 of 3)
Box VF82
General, 1984-1989 (continued)
(Folders 2-3 of 3)
Box VF83
Automotive, 1994-1998
Box VF83
Consumers, 1992-1999
Box VF83
Family, 1992-1999
Box VF83
Health and wellness, 1986-1998
Box VF83
Time and work, 1983-1999
(2 folders)
Box VF83
[Lighters: see Tobacco--Accessories]
Box VF83
General, 1995-1999
(2 folders)
Box VF83
Advertising, 1996-1999
Box VF83
[Beer: see Beer]
Box VF83
Drinking habits, 1996-1998
Box VF83
Drunk driving, 1996-1997
Box VF83
Gin, 1996-1998
Box VF84
Liqueurs, 1997
Box VF84
Low-alcohol, 1996-1998
Box VF84
Rum, 1996-1998
Box VF84
Sales/Statistics/Surveys, 1997
Box VF84
Scotch, 1997-1998
Box VF84
Vodka, 1996-1998
Box VF84
Whiskey, 1996-1998
Box VF84
Wine, 1996-1998
Box VF84
[Literacy: see Reading ability]
Box VF84
[Logos: see Trademarks]
Box VF84
Lottery, 1996-1998
Box VF84
[Low-calorie foods: see Food--Dietetic]
Box VF84
[Loyalty programs: see Brand loyalty, Customer loyalty programs]
Box VF84
[Luggage: see Baggage/Handbags/Luggage]
Box VF84
[Magazines: see Advertising--Magazines; Publishing--Magazines]
Box VF84
[Mail-order: see Direct marketing--Catalogs]
Box VF84
[Make-up: see Cosmetics]
Box VF84
[Malls: see Shopping centers]
Box VF84
Management consultants, 196-1999
Box VF84
Market data (city/suburbs), 1996-1998
Box VF84
General, 1971-2000
(5 folders)
Box VF84
Affluent, 1989-1998
(5 folders)
Box VF85
Business-to-business (B2B), 1996-1998
Box VF85
[Case studies: see Case studies--Marketing]
Box VF85
Database, 1996-1998
(2 folders)
Box VF85
General, 1991-1998
(3 folders)
Box VF85
African-American, 1991-1998
(3 folders)
Box VF86
Asian, 1996-1999
Box VF86
General, 1991-1998
(2 folders)
Box VF86
Printed material, 1992-1993
Box VF86
Radio, 1988-1991
Box VF86
Research, 1991-1998
(2 folders)
Box VF86
Television, 1990-1993
Box VF86
Executive market, 1996-1997
(4 folders)
Box VF87
Gay market, 1983-1997
(3 folders)
Box VF87
Integrated, 1993-1997
Box VF87
[Incentives: see Advertising--Premiums]
Box VF87
International, 1996-2000
Box VF87
[Niche: see Marketing--Segmentation]
Box VF87
Regional (see also Market data), 1997
Box VF87
Relationship, 1995-1999
Box VF87
Segmentation (see also Advertising--Ethnic; Marketing--Ethnic; Youth market), 1996-1997
Box VF87
Services, 1996-1998
Box VF87
[Sports: see Events marketing; Sports--Advertising and marketing]
Box VF87
General, 1992-2000
(3 folders)
Box VF88
Care and facilities, 1996-1999
Box VF88
Newsletters, 1997-1998
Box VF88
Printed materials, 1992-1997
Box VF88
[Meals: see Nutrition]
Box VF88
[Media: see Advertising--Media]
Box VF88
General, 1994-1995
(2 folders)
Box VF88
Abortions, 1972-1997
Box VF88
Acne, 1999
Box VF88
AIDS, 1992-1998
(2 folders)
Box VF88
Alcoholism, 1998
Box VF89
Allergies (see also Medical--Asthma), 1989-2000
Box VF89
Anorexia Nervosa, 1997
Box VF89
Arthritis, 1997-1999
Box VF89
Asthma, 1996-1999
Box VF89
[Backache: see Medical--Pain]
Box VF89
Blood, 1998
Box VF89
Cancer, 1989-1999
Box VF89
[Cardiovascular diseases: see Medical--Heart]
Box VF89
Children’s diseases/Pediatrics, 1996-1998
Box VF89
Cholesterol, 1996-1999
Box VF89
Colds, 1997-1999
Box VF89
Costs/Medical care, 1996-1998
Box VF89
Depression, 1997-1999
Box VF89
Dermatology, 1996-1998
Box VF89
Diabetes, 1996-2000
(2 folders)
Box VF89
Diarrhea, 1996-1998
Box VF89
Eyes and Ears, 1997-1998
Box VF89
Food poisoning, 1997
Box VF89
Foot care, 1996-1998
Box VF89
Genetics, 1996-1998
Box VF89
Headaches, 1996-1998
Box VF89
Heart, 1996-1999
Box VF89
[Herbs: see Herbs]
Box VF89
Hypertension, 1994-1999
Box VF90
Influenza, 1997-1998
Box VF90
Instruments, 1997-1998
Box VF90
[Itch: see Medical--Dermatology]
Box VF90
Lung disease (see also Medical--Asthma; Medical--Colds; Medical--Influenza), 1997-1998
Box VF90
Menopause, 1997-1998
Box VF90
Nurses/Nursing homes, 1997
Box VF90
Obesity, 1996-1998
Box VF90
Pain, 1997-1998
Box VF90
Patients, 1955-1986
(2 folders)
Box VF90
[Pediatrics: see Medical--Children’s diseases/Pediatrics]
Box VF90
Pregnancy, 1997-1998
Box VF90
Self care, 1996-1999
Box VF90
[Skin: see Medical--Dermatology]
Box VF90
Sleep, 1997-1998
Box VF90
Stress, 1982-1999
Box VF90
Surgery, 1996-1999
Box VF90
[Testing kits: see Medical--Self care]
Box VF90
Venereal diseases, 1997
Box VF90
Medicare, 1997-2000
Box VF90
[Memory: see Advertising--Recall]
Box VF90
General, 1979-1999
(Folders 1-5 of 8)
Box VF90
General, 1979-1999 (continued)
(Folders 6-8 of 8)
Box VF91
Toiletries, 1990-1998
(3 folders)
Box VF91
Merchandising (see also Sales promotions), 1973-1998
Box VF91
Metals and glass, 1992-1998
(2 folders)
Box VF91
[Micro-encapsulation: see Packaging]
Box VF91
[Microwave foods: see Food]
Box VF91
[Microwave ovens: see Electrical appliances]
Box VF91
Middle age market, 1980-1998
Box VF91
Middle class, 1997
Box VF91
Migration/Mobility, 1997-1998
Box VF91
[Mini-packs: see Packaging]
Box VF91
Money (see also Consumer--Expenditures; Financial services), 1989-1997
Box VF91
Mortgages, 1996-1998
Box VF91
General, 1996-1998
Box VF92
Advertising (see also Advertising--Cooperative), 1996-1998
Box VF92
[Tie-ins: see Advertising--Cooperative]
Box VF92
Motorcycles, 1984-1998
Box VF92
MSG (Monosodium Glutamate): see Food--Condiments
Box VF92
General, 1996-1998
Box VF92
Jazz and pop, 1963-1994
Box VF92
[Mutual funds: see Financial services--Investments--Mutual funds/401K]
Box VF92
[Nail polish: see Hand care]
Box VF92
[Native Americans: see Advertising--Ethnic; Marketing--Ethnic]
Box VF92
General, 1990-1998
(2 folders)
Box VF92
Booklets, 1968-1984
(2 folders)
Box VF92
Case histories, 1996-1997
Box VF92
Failures, 1983-1998
Box VF92
Ideas, 1967-1998
Box VF93
Marketing and Advertising, 1989-1998
Box VF93
Successful, 1996-1998
Box VF93
New York City, 1996-1998
Box VF93
[Newspapers: see Advertising--Newspaper; Publishing--Newspaper]
Box VF93
[Niche marketing: see Marketing--Segmentation]
Box VF93
Nuclear energy, 1997
Box VF93
Defense workers, 1941-1955
Box VF93
Fortune telling, 1950-1985
Box VF93
Foreign Legion, 1963
Box VF93
Men, 1941-1985
Box VF93
Women, 1964-1986
Box VF93
Office equipment, 1995-1998
(2 folders)
Box VF93
[Olympics: see Sports]
Box VF93
Outsourcing, 1996-1998
Box VF93
General, 1977-1998
(Folders 1-2 of 3)
Box VF93
General, 1977-1998 (continued)
(Folder 3 of 3)
Box VF94
Food, 1996-1998
Box VF94
Garbage/trash bags, 1992-1998
Box VF94
Multi-packs, 1996
Box VF94
General, 1996-1998
(2 folders)
Box VF94
[Disposable diapers: see Diapers and diaper services]
Box VF94
Facial and bathroom tissue, 1996-1998
Box VF94
Paper towels and napkins, 1996-1998
Box VF94
[Recycled: see Pollution]
Box VF94
Patents (see also Trademarks), 1967-1999
(2 folders)
Box VF94
Pens and Pencils, 1996-1999
Box VF94
People--Expressions, 1941-1985
Box VF94
General, 1985-1999
(2 folders)
Box VF94
Sniff-strips, 1969-1995
Box VF94
[Pesticides: see Gardening]
Box VF94
General, 1984-1998
Box VF94
Health and nutrition, 1956-1998
Box VF94
Pet owners, 1994-1999
Box VF95
Products, 1995-1999
(3 folders)
Box VF95
Sales/Statistics, 1997-1998
Box VF95
[Pharmaceuticals: see Drugs]
Box VF95
[Pharmacies: see Drug stores and pharmacies]
Box VF95
Philanthropy (see also Corporate image), 1990-1998
(4 folders)
Box VF95
General, 1994-1998
(2 folders)
Box VF95
Beauty queens, 1961-1986
Box VF95
Booklets, 1968-1992
(4 folders)
Box VF96
[Physical fitness: see Health]
Box VF96
Plastics, 1992-1996
Box VF96
[Point of purchase (POP): see Sales promotion]
Box VF96
[Polishes and waxes: see Household cleaners]
Box VF96
[Politics: see Advertising--Political]
Box VF96
Pollution, 1970-1995
(3 folders)
Box VF96
General, 1992-1996
Box VF96
Booklets, 1978-1992
(2 folders)
Box VF96
Census data, 1990-1995
(Folder 1 of 2)
Box VF96
Census data, 1990-1995 (continued)
(Folder 2 of 2)
Box VF97
Vital statistics, 1984-1993
Box VF97
General, 1988-1996
Box VF97
Booklets, 1979-1995
Box VF97
Postal service, 1962-1998
(2 folders)
Box VF97
Presentations (how to conduct), 1997
Box VF97
Prices, 1974-1998
(3 folders)
Box VF97
[Prison: see Crime]
Box VF97
[Private label: see Brand names--Private label]
Box VF97
Brand management, 1973-1997
Box VF97
Life cycle, 1966-1995
(Folder 1 of 2)
Box VF97
Life cycle, 1966-1995 (continued)
(Folder 2 of 2)
Box VF98
[Placement: see Advertising--Cooperative]
Box VF98
Positioning, 1984-1996
Box VF98
Quality, 1983-1998
(4 folders)
Box VF98
Safety, 1972-1995
Box VF98
[Promotions: see Sales promotion]
Box VF98
[Psychographics: see Advertising--Psychographics; Psychology]
Box VF98
Psychology, 1996-1998
Box VF98
Public opinion poll, 1989-1998
(4 folders)
Box VF98
Public relations, 1986-1998
(2 folders)
Box VF99
General, 1993-1998
Box VF99
Magazines, 1988-1998
(3 folders)
Box VF99
Newspapers, 1989-1998
(2 folders)
Box VF99
Purchasing decisions (see also Consumer--Shopping habits), 1970-1994
(Folders 1-2 of 3)
Box VF99
Purchasing decisions (see also Consumer--Shopping habits), 1970-1994 (continued)
(Folder 3 of 3)
Box VF100
[Purchasing power: see Marketing--Affluent]
Box VF100
General, 1993-1998
Box VF100
Audience, 1988-1998
Box VF100
Booklets, 1991-1993
(2 folders)
Box VF100
Case studies, 1992
Box VF100
FM, 1963-1990
Box VF100
History, 1953-1995
Box VF100
Stations, 1987-1997
Box VF100
Railroads, 1989-1998
Box VF100
[Razors: see Shaving]
Box VF100
Real estate (see also Housing), 1991-2001
(Folders 1-3 of 5)
Box VF100
Real estate (see also Housing), 1991-2001 (continued)
(Folders 4-5 of 5)
Box VF101
Rebates, 1985-1998
Box VF101
General, 1996-1998
Box VF101
Recordings (Compact disk/Digital), 1985-1996
Box VF101
[Recreation: see Leisure]
Box VF101
Recreational vehicle (see also Automobiles; Bicycles; Motorcycles), 1987-1996
Box VF101
[Recycling: see Pollution]
Box VF101
Religion, 1962-1998
(2 folders)
Box VF101
General, 1980-1998
(3 folders)
Box VF101
Attitudes, 1982-1996
Box VF101
Focus groups, 1979-1994
(2 folders)
Box VF102
General, 1979-1997
Box VF102
Heavy spending tests, 1985-1991
Box VF102
Laddering, 1976-1983
(2 folders)
Box VF102
Models, 1979-1995
(2 folders)
Box VF102
Motivation, 1956-1997
Box VF102
People meters, 1986-1994
(3 folders)
Box VF102
General, 1995-1998
Box VF103
Louis Cheskin Associates, 1960-1965
Box VF103
[Resorts: see Hotels/Motels/Resorts]
Box VF103
General, 1993-1998
(7 folders)
Box VF103
General, 1990-1998
(4 folders)
Box VF104
Breakfast, 1994-1997
Box VF104
Chicken, 1994-1998
Box VF104
Ethnic, 1995-1997
Box VF104
Hamburgers, 1995-1999
(2 folders)
Box VF104
Pizza, 1989-1998
Box VF104
Statistics, 1995-1998
Box VF104
Tacos, 1996-1997
Box VF104
[Take out: see Food--Home meal replacement (HMR)]
Box VF104
Surveys and statistics, 1991-1996
Box VF104
General, 1995-1999
(2 folders)
Box VF105
Booklets, 1994-1997
(2 folders)
Box VF105
Discounts, 1994-1996
Box VF105
International, 1996-1998
Box VF105
Internet shopping, 1996
Box VF105
Surveys and statistics, 1994-1997
(3 folders)
Box VF105
Trends, 1995-1998
Box VF105
Athletic shoes, 1996-1997
Box VF105
Back-to-school, 1995-1997
(2 folders)
Box VF106
Bookstores, 1995-1997
Box VF106
Gap/Old Navy, 1996-1998
Box VF106
Limited/Victoria's Secret, 1995-1997
Box VF106
L.L. Bean, 1995-1998
Box VF106
Chain stores, 1995-1997
(2 folders)
Box VF106
Convenience stores, 1984-1999
(4 folders)
Box VF106
General, 1991-1998
(Folders 1-2 of 3)
Box VF106
General, 1991-1998 (continued)
(Folder 3 of 3)
Box VF107
Booklets, 1986-1989
Box VF107
Kohl's, 1996-1998
Box VF107
Nordstrom's, 1995-1998
Box VF107
Sears, 1995-1998
Box VF107
[Drug stores: see Drug stores and pharmacies]
Box VF107
General stores, 1950-1985
Box VF107
Gourmet shops, 1983-1991
Box VF107
Grocery stores, 1970-1998
(3 folders)
Box VF107
Hardware stores, 1991
Box VF107
Hat shops, 1962
Box VF107
Holiday shopping, 1996-1998
Box VF107
Home/Bath, 1996-1998
Box VF107
Jewelry, 1970-1971
Box VF107
Laundromats, 1962-1967
Box VF107
Liquor store, 1953-1956
Box VF107
Men's wear, 1949-1997
(2 folders)
Box VF107
News stand, 1980s
Box VF107
Old-fashioned stores, 1945-1985
Box VF107
Record stores, 1960-1972
Box VF107
Super stores, 1995-1998
(2 folders)
Box VF107
Warehouse stores, 1993-1998
Box VF107
Women's apparel, 1993-1999
Box VF108
[Retirement planning: see Financial services--Investments]
Box VF108
[Rugs: see Floor covering]
Box VF108
Salaries (see also Advertising agencies--Salaries; Employment)
Box VF108
General, 1994-1999
(2 folders)
Box VF108
Advertising versus promotions, 1989-1996
Box VF108
Booklets, 1990-1995
Box VF108
Cases, 1995-1998
Box VF108
Coupons, 1995-1996
Box VF108
Displays/Point of purchase, 1995-1998
Box VF108
History, 1997
Box VF108
Surveys and statistics, 1995-1998
(2 folders)
Box VF108
Trends, 1995-1998
Box VF108
Salvation Army, 1967-1970
Box VF108
[Sampling: see Advertising--Sampling]
Box VF108
[Sanitary products: see Feminine hygiene]
Box VF108
Satellites, 1995-1997
Box VF108
[Scanning technologies: see Supermarkets]
Box VF108
Seals of approval, 1993-1996
Box VF108
Seasons, 1954-1985
Box VF108
[Senior citizen: see Mature market]
Box VF108
Services market, 1995-1996
Box VF109
Sex (see also Television--Sex), 1995-1998
Box VF109
Shampoos, 1995-1998
Box VF109
General, 1996-1999
(2 folders)
Box VF109
Razors, 1995-1999
Box VF109
[Shelf space: see Retail--Grocery stores]
Box VF109
General, 1995-1999
Box VF109
General, 1995-1998
(2 folders)
Box VF109
Adidas, 1995-1997
Box VF109
Footaction, 1995-1997
Box VF109
Nike, 1995-1998
Box VF109
Reebok, 1993-1998
Box VF109
Surveys and statistics, 1994-1997
(2 folders)
Box VF110
Women, 1994-1997
Box VF110
[Shopping: see Consumer--Shopping habits; Home shopping]
Box VF110
[Shopping habits: see Consumer--Shopping habits]
Box VF110
[Simulmatics: see Television--Pre-test]
Box VF110
[Skin care: see Cosmetics--Skin care; Drugs--Dermatology; Drugs--Sunburn lotions]
Box VF110
[Slogans: see Advertising--Slogans]
Box VF110
[Smart cards: see Banking/Banks--Smart cards]
Box VF110
[Smoking: see Tobacco--Smoking habits]
Box VF110
[Sniff strips: see Advertising--Perfume; Perfume]
Box VF110
Soap, 1995-1997
(2 folders)
Box VF110
[Soft drinks: see Beverages--Soft drinks]
Box VF110
General, 1969-1989
Box VF110
Aeronautics, 1956-1990
(2 folders)
Box VF110
Apollo program, 1962-1972
(6 folders)
Box VF110
Mercury program, 1962-1965
Box VF110
[Spas: see Beauty care]
Box VF110
[Speeches (How to): see Presentations]
Box VF110
[Sponsorship: see Advertising--Sports; Events marketing--Sponsorship]
Box VF110
General, 1995-1998
(Folder 1 of 4)
Box VF110
General, 1995-1998 (continued)
(Folders 2-4 of 4)
Box VF111
Advertising and marketing, 1996-1998
(3 folders)
Box VF111
[Apparel: see Apparel--Sports]
Box VF111
Auto racing, 1970-1998
Box VF111
Baseball, 1992-1997
Box VF111
Basketball, 1987-1997
Box VF111
Billiards, pool, 1965-1995
Box VF111
Boating, 1984-1992
Box VF111
Bowling, 1976-1997
Box VF111
Boxing, 1985-1993
Box VF111
[Cycling: see Bicycles]
Box VF111
Fishing, 1989-1997
Box VF111
Football, 1985-1996
Box VF111
Golf, 1986-1998
(5 folders)
Box VF112
Hockey, 1988-1998
Box VF112
Olympics, 1993-2000
(3 folders)
Box VF112
Roller hockey, 1993-1995
Box VF112
Running/Marathons, 1991-1996
Box VF112
Skating, 1990-1998
(2 folders)
Box VF113
Skiing, 1991-1996
(2 folders)
Box VF113
Skin diving, 1987
Box VF113
Soccer, 1993-1998
Box VF113
Surveys and statistics, 1991-1994
Box VF113
Tennis, 1975-1998
(2 folders)
Box VF113
[Stocks and bonds: see Financial services--Investments]
Box VF113
[Strategic planning: see Advertising--Account planning]
Box VF113
[Suburbs: see Markets data]
Box VF113
[Suitcases: see Baggage/Handbags/Luggage]
Box VF113
[Sunglasses: see Eyeglasses/Hearing aids/Contact lenses]
Box VF113
[Suntan Lotion: see Drugs--Suntan Lotions]
Box VF113
[Supermarkets: see Retail--Grocery stores]
Box VF113
[Tampons: see Feminine hygiene]
Box VF113
[Tape cassettes: see Recording and phonograph industry (audio tape); Video--tape (video cassettes)]
Box VF113
[Taste: see Food--Flavor]
Box VF113
Taxes, 1989-1998
Box VF113
[Teenage market: see Youth market--Teenage]
Box VF113
General, 1995-1998
(3 folders)
Box VF113
AT&T, 1995-1998
Box VF113
International, 1995-1999
(2 folders)
Box VF113
Legislation, 1995-1996
Box VF113
MCI, 1996-1997
Box VF113
Surveys and statistics, 1995-1997
(Folder 1 of 2)
Box VF113
Surveys and statistics, 1995-1997 (continued)
(Folder 2 of 2)
Box VF114
Trends, 1995-1997
Box VF114
Wireless, 1995-1997
Box VF114
General, 1985-1999
(Folders 1-4 of 6)
Box VF114
General, 1985-1999 (continued)
(Folders 5-6 of 6)
Box VF115
[1-800 numbers: see Direct marketing--Telephone]
Box VF115
Advertising, 1997-1998
Box VF115
Local service, 1997-1999
Box VF115
Long distance, 1984-1998
(2 folders)
Box VF115
Phone cards, 1993-1998
(2 folders)
Box VF115
Voice mail, 1995
Box VF115
Wireless, 1995-1999
(Folders 1-4 of 6)
Box VF115
Wireless, 1995-1999 (continued)
(Folders 5-6 of 6)
Box VF116
General, 1956-1999
(4 folders)
Box VF116
American Broadcasting Company (ABC), 1995-1997
Box VF116
Audience viewing habits, 1983-1998
Box VF116
[Cable: see Cable]
Box VF116
Censorship, 1969-1990
Box VF116
Children, 1966-1997
(2 folders)
Box VF116
Color, 1946-1967
Box VF116
Columbia Broadcasting System (CBS), 1996-1997
Box VF117
General, 1995-1997
Box VF117
Bates commercials, 1968-1986
Box VF117
[Children: see Television--Children]
Box VF117
[Complaints: see Federal Trade Commission]
Box VF117
Costs, 1996-1997
Box VF117
[Counter advertising: see Television--Fairness doctrine]
Box VF117
[Credibility: see Television--Public opinion]
Box VF117
[Direct response: see Television--Commercials--Infomercials]
Box VF117
Humor (see also Advertising--Humor), 1959-1997
Box VF117
Infomercials, 1993-1998
(6 folders)
Box VF117
McMahon's Best, 1976
Box VF117
Production, 1995-1997
Box VF117
Repetition, 1959-1991
Box VF117
[Spot: see Television--Commercials--Time and length; Television--Spot]
Box VF117
Testing, 1960-1995
(Folders 1-2 of 3)
Box VF117
Testing, 1960-1995 (continued)
(Folder 3 of 3)
Box VF118
General, 1959-1995
(3 folders)
Box VF118
10-second spots, 1974-1989
Box VF118
15-second spots, 1975-1989
(5 folders)
Box VF118
Wear-out (see also Advertising--Repetitive), 1968-1993
(2 folders)
Box VF118
Zapping, 1983-1995
(2 folders)
Box VF119
[Counter: see Television--Fairness doctrine]
Box VF119
Channel One, 1989-1995
Box VF119
Tele-Communications, Inc. (Discovery/Learning Channel), 1995
Box VF119
[Effects: see Television--Viewing]
Box VF119
[Expenditures: see Advertising--Expenditures]
Box VF119
Fairness doctrine, 1967-1987
Box VF119
[HDTV: see Television sets]
Box VF119
History, 1946-1995
(3 folders)
Box VF119
[Interactive systems: see Interactive systems]
Box VF119
National Broadcasting Company (NBC), 1992-1997
Box VF119
Networks, 1976-1997
(2 folders)
Box VF119
Public, 1984-1995
Box VF120
Public opinion, 1962-1997
Box VF120
Quiz show scandals, 1958-1963
Box VF120
[Ratings: see Research]
Box VF120
[Recall: see Advertising--Recall]
Box VF120
Re-runs, 1989-1993
Box VF120
Research (see also Research--People meters), 1971-1996
(2 folders)
Box VF120
Satellite, 1974-1997
(2 folders)
Box VF120
[Sets: see Television sets]
Box VF120
Sex, 1978-1993
Box VF120
Spots, 1995-1996
Box VF120
Viewing habits and effects, 1949-1998
(Folders 1-3 of 7)
Box VF120
Viewing habits and effects, 1949-1998 (continued)
(Folders 4-7 of 7)
Box VF121
General, 1968-1996
(5 folders)
Box VF121
Effects on children, 1968-1996
Box VF121
General, 1983-1998
(Folder 1 of 3)
Box VF121
General, 1983-1998 (continued)
(Folders 2-3 of 3)
Box VF122
High-definition (HDTV), 1989-1997
(2 folders)
Box VF122
Test markets, 1983-1995
(2 folders)
Box VF122
Textiles, 1960-2000
(2 folders)
Box VF122
General, 1984-1997
Box VF122
Broadway, 1961-1985
Box VF122
Tires (see also Automobiles), 1993-1998
(3 folders)
Box VF123
General, 1954-1996
Box VF123
Accessories, 1953-1998
Box VF123
General, 1995-1998
(2 folders)
Box VF123
General, 1993-1999
(3 folders)
Box VF123
Ban, 1964-1998
(2 folders)
Box VF124
Expenditures, 1967-1988
Box VF124
History, 1946-1997
(4 folders)
Box VF124
General, 1950s-1997
(3 folders)
Box VF124
Joe Camel, 1989-1998
Box VF124
Damage suits, 1956-1997
(2 folders)
Box VF124
[Fairness: see Television--Commercials--Fairness doctrine; Tobacco/Cigarettes--Advertising]
Box VF124
Federal Trade Commission (FTC) advertising investigation, 1958-1998
(2 folders)
Box VF125
History, 1956-1996
(2 folders)
Box VF125
Legislation, 1958-1998
(3 folders)
Box VF125
Low tar and nicotine, 1978-1997
Box VF125
Micro-smokes, 1996-1997
Box VF125
New Products, 1983-1997
Box VF125
Prices, 1966-1999
Box VF125
Pro-smoking, 1968-1988
Box VF125
Quit-smoking products, 1996-1999
Box VF125
Sales, 1942-2000
(Folder 1 of 4)
Box VF125
Sales, 1942-2000 (continued)
(Folders 2-4 of 4)
Box VF126
Smokeless cigarette, 1988-1996
Box VF126
Smokers' rights, 1976-1997
Box VF126
Smoking habits, 1964-1998
(6 folders)
Box VF126
Cigars, 1953-1998
(2 folders)
Box VF127
Industry, 1960-1969
Box VF127
Smokeless products (chewing tobacco, snuff, etc.), 1951-1997
(2 folders)
Box VF127
[Toilet bowl cleaners: see Household cleaners]
Box VF127
[Toiletries: see Cosmetics; Men’s toiletries]
Box VF127
Tools, 1982-1995
(2 folders)
Box VF127
Toothbrushes, 1988-1998
Box VF127
[Toothpaste: see Dentifrices]
Box VF127
Total Quality Management (TQM), 1995-1996
Box VF127
[Tourism: see Travel]
Box VF127
Toys, 1995-1998
(3 folders)
Box VF127
Trademarks (see also Corporate image; Patents), 1947-1998
(Folder 1 of 2)
Box VF127
Trademarks (see also Corporate image; Patents), 1947-1998 (continued)
(Folder 2 of 2)
Box VF128
[Trade shows: see Events marketing--Trade shows]
Box VF128
General, 1987-1998
(4 folders)
Box VF128
Railroads, 1940s-1986
Box VF128
General, 1991-1998
(Folders 1-4 of 5)
Box VF128
General, 1991-1998 (continued)
(Folder 5 of 5)
Box VF129
Advertising, 1985-1997
Box VF129
[Big Picture: see Travel--Statistics]
Box VF129
Business, 1988-1999
(3 folders)
Box VF129
Cruises, 1995-1999
(5 folders)
Box VF129
Safari, 1959-1986
Box VF129
Statistics, 1989-1998
(2 folders)
Box VF130
Vacation, 1986-1998
Box VF130
World's Fair, 1964-1986
(2 folders)
Box VF130
Trucking industry, 1982-1997
Box VF130
[Tweens: see Youth market--Tweens]
Box VF130
[Unemployment: see Employment]
Box VF130
[Unique Selling Proposition: see Advertising--Unique Selling Proposition (USP)]
Box VF130
[Unit pricing: see Prices]
Box VF130
United Nations, 1960-1995
Box VF130
General, 1952-1997
Box VF130
Constitution, 1972-1987
(2 folders)
Box VF130
[UHF: see Television]
Box VF130
Utilities (see also Energy), 1996-1998
(2 folders)
Box VF131
[Vacations: see Travel--Vacations]
Box VF131
[Value of goods/services: see Brands--Valuation; Prices]
Box VF131
Vending machines, 1991-1997
Box VF131
Cassette recorders (VCRs) (see also Home electronics), 1984-1997
Box VF131
[Conferencing: see Video--Technologies]
Box VF131
Games, 1981-1999
(2 folders)
Box VF131
Tape, 1988-1998
(Folders 1-2 of 3)
Box VF131
Tape, 1988-1998 (continued)
(Folder 3 of 3)
Box VF132
Technologies, 1980-1995
Box VF132
[Virtual reality: see Computers--Graphics]
Box VF132
General, 1995-1999
(3 folders)
Box VF132
Vitamin C, 1963-1996
(2 folders)
Box VF132
Warranties, 1987
Box VF132
Watches/Clocks, 1985-1997
(2 folders)
Box VF132
Water--Bottled, 1995-1998
(2 folders)
Box VF132
[Waxes: see Household cleaners]
Box VF132
Weather, 1960-1997
Box VF133
Wedding market, 1996-1999
Box VF133
Weight control (see also Food--Dietetic), 1993-1997
Box VF133
[White goods: see Electrical appliances]
Box VF133
[Wine: see Liquor--Wine]
Box VF133
General, 1990-1998
(3 folders)
Box VF133
Booklets, 1985-1995
(Folders 1-5 of 6)
Box VF133
Booklets, 1985-1995 (continued)
(Folder 6 of 6)
Box VF134
Famous, 1973-1996
Box VF134
Marketing to, 1980-2000
(2 folders)
Box VF134
Portrayal in advertising and commercials, 1976-1999
(3 folders)
Box VF134
Shopping habits, 1995-2000
Box VF134
General, 1985-2000
(4 folders)
Box VF134
Booklets, 1984-1994
(3 folders)
Box VF135
Employment statistics, 1989-1997
Box VF135
[World Wide Web: see Advertising--Technology; Internet]
Box VF135
Yellow pages, 1988-1997
Box VF135
General, 1994-1999
(4 folders)
Box VF135
Children, 1991-1998
(2 folders)
Box VF136
College-age, 1987-1998
(4 folders)
Box VF136
Marketing to, 1995-1999
(2 folders)
Box VF136
Surveys, 1987-1999
(Folders 1-2 of 9)
Box VF136
Surveys, 1987-1999 (continued)
(Folders 3-9 of 9)
Box VF137
General, 1995-1999
(2 folders)
Box VF137
Buying and spending, 1995-1998
Box VF137
Habits and attitudes, 1995-1998
(3 folders)
Box VF138
Statistics and surveys, 1990-1995
(2 folders)
Box VF138
Tweens, 1988-1998
Box VF138
Young adults, 1988-1998
Box VF138

Audio and video tapes in multiple formats that include speeches, video memoranda, historical overviews and testimonials which commemorate company events such as anniversaries, retirements, and office openings, or pay tribute to the work and legacies of key executives. The series is organized into two categories--Audiovisual Materials Pulled from Other Series and Audiovisual Materials Added to Collection. Materials pulled from the other series have been arranged alphabetically according to the series titles in which they were originally housed, and therein alphabetically by topic and item title. Materials added to the collection have been arranged alphabetically according to the corporate identity responsible for the item's production, and therein alphabetically by topic and item title. Each item has been assigned a unique number that will be used to manage the production of any use copies requested by researchers.

Originals are closed to use. Technical Services staff need to produce use copies before contents can be accessed. Please consult with Research Services staff before coming to use this collection.

Unique item numbers reflect the order in which items were encountered during processing and appear out of sequence in the following arrangement, which is according to title of the series from which the items came.

OR-P-09. 12 Class-A Practices, undated

From box CL14. Format: VHS.

Box AVO1
OR-P-11. Bulgarian radio commercial, undated

From box CL12. Format: Audio cassette.

Box AVO1
OR-P-12. Czech edition of film Rebel without a Cause, undated

From box CL12. Format: VHS.

Box AVO1
OR-P-13. Czech radio commercial, americkej nárez, undated

From box CL12. Format: Audio cassette tape recording.

Box AVO1
OR-P-14. EPT, competitive commercials, undated

From box CL40. Format: Audio cassette.

Box AVO1
OR-P-15. EPT, Home Pregnancy Test, 1994

From box CL40. Format: Audio cassette.

Box AVO1
OR-P-16. First Response, Extreme Closeup, 1998

From box CL40. Format: Audio cassette.

Box AVO1
OR-P-05. Chair, Speedy spots, undated

From box CL66. Format: VHS.

Box AVO1
OR-P-10. Product launch package, Driving is Believing, undated

From box CL68. Format: VHS.

Box AVO1
OR-P-03. Creative examples, undated

From box NB2. Format: VHS.

Box AVO1
OR-P-08. Presentation, undated

From box NB19. Format: VHS.

Box AVO1
OR-P-01. Case study, by AAR Partners, undated

From box NB6. Format: VHS.

Box AVO1
OR-P-02. Competitive spots, undated

From box NB24. Format: VHS.

Box AVO1
OR-P-04. Briefing, undated

From box NB29. Format: VHS.

Box AVO1
OR-P-06. Presentation, undated

From box NB6. Format: Audio cassette tape recording.

Box AVO1
OR-P-07. Presentation, undated

From box NB6. Format: VHS.

Box AVO1
OR-P-17. Interactive, From Ho Hum to Aha, undated

From box VF56. Format: VHS.

Box AVO1

From box VF73. Format: Audio cassettes.

OR-P-18. Tape 1
Box AVO1
OR-P-19. Tape 2
Box AVO1
OR-P-20. Tape 3
Box AVO1
OR-P-21. Tape 4
Box AVO1
OR-P-22. Tape 6
Box AVO1
OR-P-23. Tape 7
Box AVO1
OR-P-24. Tape 8
Box AVO1
OR-A-1. Undated

Format: Betacam

Box AVO2
OR-A-2. Party, undated

Format: 1" reel

Box AVO2
OR-A-3. Party, undated

Format: Betacam

Box AVO2
OR-A-4. Presentation master, undated

Format: 1" reel

Box AVO2
OR-A-5. Slide show, undated

Format: Betacam

Box AVO2
OR-A-6. Reflections on Automotive Advertising, undated

Format: 1" reel

Box AVO2
OR-A-7. Part I, 1993 June 25

Format: Betacam

Box AVO2
OR-A-8. Part II, 1993 June 25

Format: Betacam

Box AVO3
OR-A-9. Birthday reel, 1992 June 8

Format: 1" reel

Box AVO3
OR-A-10. Book video 1, undated

Format: Betacam

Box AVO3
OR-A-11. Book video 2, undated

Format: Betacam

Box AVO3
OR-A-12. Brand Awareness, 1990 Oct. 17

Format: Betacam

Box AVO3
OR-A-13. Brand Wheel, 1990 Oct. 22

Format: Betacam. See Use Copy UC-A-13.

Box AVO3
OR-A-14. Management Committee Meeting, 1992 Apr. 27

Format: Betacam

Box AVO3
OR-A-15. Memo to Xerox, 1990 May 3

Format: 1" reel

Box AVO4
OR-A-16. Pan-European Presentation, 1988 Feb. 19

Format: Betacam

Box AVO4
OR-A-17. Presentation, 1989 Feb.

Format: Betacam

Box AVO4
OR-A-18. South American presentation, 1991 May 10

Format: Betacam

Box AVO4
OR-A-19. Speech to American Association of Advertising Agencies, 1989 Aug.

Format: Betacam

Box AVO4
OR-A-20. Two USPs, undated

Format: Betacam

Box AVO4
OR-A-21. Two USPs, undated

Format: Betacam

Box AVO4
OR-A-22. Presentation, Another Message from the Man and the Agency that Will Not Take 'No' for an Answer, 1993 June 25

Format: 1" reel

Box AVO4
OR-A-23. Reception, 1989

Format: U-matic

Box AVO5
OR-A-24. Presentation, 1992 May 21

Format: Betacam

Box AVO5
OR-A-25. Address to staff, 1994 May

Format: Betacam

Box AVO5
OR-A-26. Argentina, 1993 Nov.

Format: Betacam

Box AVO5
OR-A-27. Cunard greeting, 1994 Feb. 17

Format: Betacam

Box AVO5
OR-A-28. Global presentation reel, undated

Format: Betacam

Box AVO5
OR-A-29. Michael Bungey, Frank Assuma and Tim Corrigan speak to BSB/NY, part 1, 1993 June 25

Format: Betacam

Box AVO5
OR-A-30. Michael Bungey, Frank Assuma and Tim Corrigan speak to BSB/NY, part 1, 1993, June 25

Format: Betacam

Box AVO5
OR-A-31. Michael Bungey, Frank Assuma and Tim Corrigan speak to BSB/NY, part 2, 1993 June 25

Format: Betacam

Box AVO6
OR-A-32. Michael Bungey, Frank Assuma and Tim Corrigan speak to BSB/NY, part 2, 1993, June 25

Format: Betacam

Box AVO6
OR-A-33. Opening remarks, interviews, Defending Your Life speech, undated

Format: Betacam

Box AVO6
OR-A-34. Skyclub master, 1994 Jan.

Format: Betacam

Box AVO6
OR-A-35. Video, unedited U.S. version, 1993 Aug. 25

Format: Betacam

Box AVO6
OR-A-36. Video dub, 1993 Sept. 14

Format: Betacam

Box AVO6
OR-A-37. Video global master, undated

Format: Betacam

Box AVO6
OR-A-39. Video no. 1, 1993 Oct. 21

Format: Betacam

Box AVO6
OR-A-39. Video no. 2, 1994 Feb. 9

Format: Betacam

Box AVO7
OR-A-40. Video no. 2 dub, 1994 Feb. 9

Format: Betacam

Box AVO7
OR-A-41. Video print master, 1993 Aug. 24

Format: Betacam

Box AVO7
OR-A-42. Video USA version master, 1993 Aug. 27

Format: Betacam

Box AVO7
OR-A-43. Welcoming remarks, Bates/South Africa, 1994 July 7

Format: Betacam

Box AVO7
OR-A-44. Management Conference, 1989 Apr. 19

Format: Betacam

Box AVO7
OR-A-45. Carter-Wallace and Bates, 50 Years of Advertising, 1991

Format: VHS

Box AVO7
OR-A-46. Hoyt, Harry Birthday Film, undated

Format: Betacam

Box AVO7
OR-A-47. Hoyt, Harry, life story, undated

Format: Betacam

Box AVO7
OR-A-48. Tribute, 1991 Dec. 6

Format: 1" reel

Box AVO7
OR-A-49. Hispanic Market Panic: for Roberto Calderin, undated

Format: Betacam

Box AVO8
OR-A-50. Undated

Format: Betacam

Box AVO8
OR-A-51. Exterior shots, 1989 Apr. 10

Format: 1" reel

Box AVO8
OR-A-52. Long version

Format: Betacam

Box AVO8
OR-A-53. Master

Format: 1" reel

Box AVO8
OR-A-54. Short version

Format: Betacam

Box AVO8
OR-A-55. Short version

Format: Betacam

Box AVO8
OR-A-56. Untitled, 1992 Feb. 12

Format: 1" reel

Box AVO8
OR-A-57. Interview, 1992 Nov. 19

Format: Betacam

Box AVO9
OR-A-58. Untitled, undated

Format: 1" reel

Box AVO9
OR-A-59. Introduction, 1993 Dec. 1

Format: Betacam

Box AVO9
OR-A-60. Tribute, undated

Format: Betacam

Box AVO9
OR-A-61. Address to the Creative Department, 1994 Feb.

Format: Betacam

Box AVO9
OR-A-62. Creative Choices, 1987, Oct.

Format: Betacam

Box AVO9
OR-A-63. Creative People, 1981 Apr. 27

Format: Betacam

Box AVO9
OR-A-64. Review, undated

Format: Betacam

Box AVO10
OR-A-65. Tape 1, 1992 May 18

Format: Betacam

Box AVO10
OR-A-66. Tape 2, 1992 May 18

Format: Betacam

Box AVO10
OR-A-67. Tape 3, 1992 May 18

Format: Betacam

Box AVO10
OR-A-68. Tape 4, 1992 May 18

Format: Betacam

Box AVO10
OR-A-69. Tape 5, 1992 May 18

Format: Betacam

Box AVO10
OR-A-70. Tape 6, 1992 May 18

Format: Betacam

Box AVO10
OR-A-71. Tape 7, 1992 May 18

Format: Betacam

Box AVO10
OR-A-72. Reel, 1989 Dec.

Format: Betacam

Box AVO11
OR-A-73. Michael Porter on Competitive Strategy, tape 1, undated

Format: Betacam

Box AVO11
OR-A-74. Toast, 1992 Apr. 16

Format: Betacam

Box AVO11
OR-A-75.

Format: Betacam

Box AVO11
OR-A-76. Edited master

Format: 1" reel

Box AVO11
OR-A-77. Shift version

Format: 1" reel

Box AVO11
OR-A-78. Interview, 1985 June 19

Format: Betacam

Box AVO11
OR-A-79. Review, Strictly Business, 1986 Nov. 26

Format: Betacam

Box AVO11
OR-A-80. Interactive video

Format: Betacam

Box AVO12
OR-A-81. Mixed version

Format: 1" reel

Box AVO12
OR-A-82. Unmixed version

Format: Betacam

Box AVO12
OR-A-83. Undated

Format: Betacam

Box AVO12
OR-A-84. 1988 Aug. 9

Format: Betacam

Box AVO12
OR-A-85. 1994, April 11

Format: Betacam

Box AVO12
OR-A-86. 1993 July 8

Format: Betacam

Box AVO12
OR-A-87. Historical, undated

Format: Betacam

Box AVO12
OR-A-88. Welcome to Chrysler Building, 1988-1989

Format: Betacam

Box AVO13
OR-A-89. Retrospective, undated

Format: Betacam

Box AVO13
OR-A-90. Bill Backer and Carl Spielvogel closing remarks

Format: Betacam

Box AVO13
OR-A-91. Report, undated

Format: Betacam

Box AVO13
OR-A-92. Report on Korean Products, 1986 Aug. 29

Format: Betacam

Box AVO13
OR-A-93. Master

Format: Betacam

Box AVO13
OR-A-94. Unedited master, undated

Format: Betacam

Box AVO13
OR-A-95. Main working reel, 1991 Nov. 6

Format: Betacam

Box AVO13
OR-A-96. Staff testimonials, undated

Format: Betacam

Box AVO14
OR-A-97.

Format: Betacam

Box AVO14
OR-A-98. Edited master

Format: 1" reel

Box AVO14
OR-A-99. Undated

Format: Betacam

Box AVO14
OR-A-100. Ft. Worth sales meeting, undated

Format: VHS

Box AVO14
OR-A-101. 1994 Mar. 29

Format: Betacam

Box AVO14
OR-A-102. Presentation, 1992 Mar. 18

Format: 1" reel

Box AVO14
OR-A-103. 1986 Aug. 13

Format: 1" reel

Box AVO14
OR-A-104. questionaire response, 1993 Feb. 10

Format: 1" reel

Box AVO15
OR-A-105. Baruch College Distinguished Alumnus Dinner, 1990 June 18

Format: DVC

Box AVO15
OR-A-106. Chairman's Year-End Message, 1990 Dec.

Format: Betacam

Box AVO15
OR-A-107. Chairman's Year-End Message, 1990, Dec.

Format: Betacam NTSC

Box AVO15
OR-A-108. Closing remarks, international meeting, 1988

Format: Betacam

Box AVO15
OR-A-109. CNN Pinnacle Profile, 1990, Nov. 17

Format: VHS

Box AVO15
OR-A-110. Donaldson, William, 1993 Oct. 28

Format: Betacam

Box AVO15
OR-A-111. Edited master, 1992 Sept. 24

Format: 1" reel

Box AVO40
OR-A-112. Long version, 1992 Sept. 24

Format: 1" reel

Box AVO40
OR-A-113. Print, 1992 Sept. 24

Format: Betacam

Box AVO16
OR-A-114. Print, 1992 Sept. 24

Format: VHS

Box AVO16
OR-A-115. Turner,Ted, Tape 1, 1992 Sept. 24

Format: Betacam

Box AVO16
OR-A-116. Turner, Ted, Tape 2, 1992 Sept. 24

Format: Betacam

Box AVO16
OR-A-117. Meeting with Saatchis, 1992 Mar.

Format: 1" reel

Box AVO16
OR-A-118. Opening remarks, advanced management meeting, 1990 May 17

Format: Betacam

Box AVO16
OR-A-119. Opening remarks, worldwide meeting, undated

Format: Betacam

Box AVO16
OR-A-120. Press interviews, 1989 Dec.-1990 Nov.

Format: Betacam

Box AVO16
OR-A-121. Profile, produced by Suggs Media, 1990 May 11

Format: 1" reel

Box AVO40
OR-A-122. Speech in Sri Lanka, 1993 Dec. 9

Format: Betacam

Box AVO17
OR-A-123. Speech to BSB Canada, 1989 Feb. 10

Format: Betacam

Box AVO17
OR-A-124. Speech to BSB Malaysia, 1991 Oct.

Format: Betacam

Box AVO17
OR-A-125. Final scene

Format: 1" reel

Box AVO17
OR-A-126. Master

Format: 1" reel

Box AVO17
OR-A-127. Thanksgiving Reception, 1989 Nov.

Format: Betacam

Box AVO17
OR-A-128. 1988 Nov.-1990 May, General

Format: Betacam

Box AVO17
OR-A-129. 1989 Nov.

Format: Betacam

Box AVO17
OR-A-130. 1989 Dec.

Format: 1" reel

Box AVO17
OR-A-131. 1989 Dec. , Year-end Greeting

Format: Betacam

Box AVO18
OR-A-132. 1989-1990, Year-end messages

Format: Betacam

Box AVO18
OR-A-133. 1990 Apr. 30

Format: Betacam

Box AVO18
OR-A-134. 1990 Apr. 30

Format: 1" reel

Box AVO18
OR-A-135. 1990 Apr. 30, A-roll

Format: 1" reel

Box AVO18
OR-A-136. 1990 Apr. 30, Edited master

Format: 1" reel

Box AVO18
OR-A-137. 1990 May

Format: 1" reel

Box AVO18
OR-A-138. 1990 Dec. 11, Master

Format: 1" reel

Box AVO40
OR-A-139. 1991 Jan. 3

Format: 1" reel

Box AVO18
OR-A-140. 1991 Jan. 3, edited master

Format: 1" reel

Box AVO19
OR-A-141. 1991 Jan. 3, unedited

Format: 1" reel

Box AVO19
OR-A-142. Hong Kong, 1989 Apr. 28, Hong Kong

Format: Betacam

Box AVO19
OR-A-143. Madrid, 1989 Apr. 22

Format: Betacam

Box AVO19
OR-A-144. Revised, 1994 May 16

Format: Betacam

Box AVO19
OR-A-145. Revised master, 1994 May 16

Format: Betacam

Box AVO19
OR-A-146. 1993 Aug. 2

Format: Betacam

Box AVO19
OR-A-147. Source footage, 1993 Aug. 2

Format: Betacam

Box AVO20
OR-A-148. Video, 1988 May

Format: Betacam

Box AVO20
OR-A-149. Video, 1988, May 15

Format: Betacam

Box AVO20
OR-A-150. Submaster, 1992 Dec. 8

Format: Betacam

Box AVO20
OR-A-151. 1983 July 26

Format: 1" reel

Box AVO40
OR-A-152.

Format: Betacam

Box AVO20
OR-A-153. Edited master

Format: 1" reel

Box AVO20
OR-A-154. Protection copy

Format: 1" reel

Box AVO20
OR-A-155. 1988 Nov.-1990 May

Format: Betacam

Box AVO21
OR-A-156. 1988 Nov.-1990 May, Master

Format: 1" reel

Box AVO41
OR-A-157. 1989 Feb. 10, Artwork

Format: 1" reel

Box AVO41
OR-A-158. 1989 July

Format: 1" reel

Box AVO41
OR-A-159. 1989 July

Format: Betacam

Box AVO21
OR-A-160. 1990 May, International Teamwork

Format: Betacam

Box AVO21
OR-A-161. 1990 July 11, Baby

Format: 1" reel

Box AVO21
OR-A-162. Undated

Format: 1" reel

Box AVO21
OR-A-163. Undated

Format: Betacam

Box AVO21
OR-A-164. Tribute, 1989 Jan. 25

Format: Betacam

Box AVO21
OR-A-165. Reel, 1993 Aug. 31

Format: Betacam

Box AVO21
OR-A-166.

Format: Betacam

Box AVO21
OR-A-167. Credentials Video, 1995 Aug. 17

Format: Betacam

Box AVO22
OR-A-168. Insights, 1995 July 4

Format: NTSC

Box AVO22
OR-A-169. 1991 Nov.

Format: Betacam

Box AVO22
OR-A-170. USP reel, undated

Format: NTSC

Box AVO22
OR-A-171. USP reel, long version, 1995 Apr. 13

Format: NTSC

Box AVO22
OR-A-172. USP reel, short version, 1996 Sept. 5

Format: Betacam

Box AVO22
OR-A-173. Tape 1, undated

Format: VHS

Box AVO22
OR-A-174. Tape 1, undated

Format: VHS

Box AVO22
OR-A-175. Skit, 1996 May 17

Format: Betacam

Box AVO22
OR-A-176. Party, 1998 Sept. 2

Format: Betacam

Box AVO23
OR-A-177. Undated

Format: VHS

Box AVO23
OR-A-178. Tape 1

Format: Betacam

Box AVO23
OR-A-179. Tape 2

Format: Betacam

Box AVO23
OR-A-180.

Format: VHS

Box AVO23
OR-A-181.

Format: VHS

Box AVO23
OR-A-182.

Format: VHS

Box AVO23
OR-A-183.

Format: VHS

Box AVO23
OR-A-184.

Format: VHS

Box AVO23
OR-A-185. Tape 1

Format: Betacam

Box AVO23
OR-A-186. Tape 2

Format: Betacam

Box AVO23
OR-A-187. 1994 Sept. 9

Format: Betacam

Box AVO24
OR-A-188. Historical reel, undated

Format: DVC

Box AVO24
OR-A-189. Rough cuts, undated

Format: DVC

Box AVO24
OR-A-190. Rm. 3064

Format: VHS

Box AVO24
OR-A-191. Rm. 3103

Format: VHS

Box AVO24
OR-A-192. For internal education purposes only, 1997 Dec. 15

Format: Betacam

Box AVO24
OR-A-193.

Format: 3.5 floppy disk

Box AVO24
OR-A-194.

Format: Zip disk

Box AVO24
OR-A-195. Logos, 2002 Mar. 7

Format: DVC

Box AVO24
OR-A-196. American Advertising Federation Hall of Fame induction, 1997 Apr. 1

Format: Betacam

Box AVO24
OR-A-197. 1997 Nov. 12

Format: Betacam

Box AVO24
OR-A-198. Bates Resources Day presentation, 2000 Mar. 5

Format: DVC

Box AVO24
OR-A-199. 1995 Apr. 4

Format: VHS

Box AVO24
OR-A-200. Announcement, undated

Format: VHS

Box AVO24
OR-A-201. Address to worldwide staff, 1995 Mar. 13

Format: Betacam

Box AVO25
OR-A-202. Bloomberg News interview, 1995 Apr. 4

Format: Betacam

Box AVO25
OR-A-203. Camera roll re Bates France, 1995 Nov. 14

Format: Betacam

Box AVO25
OR-A-204. Clips, undated

Format: Betacam

Box AVO25
OR-A-205. CNBC Power Lunch interview, 1997 Dec. 15

Format: Betacam

Box AVO25
OR-A-206. Message, 2000 Aug. 31

Format: DVC

Box AVO25
OR-A-207. Press briefing, London, 1995 Mar. 3

Format: Betacam

Box AVO25
OR-A-208. Press conference reel, 1995 Feb.

Format: Betacam

Box AVO25
OR-A-209. Re-branding Bates, 1997 Jan. 16

Format: Betacam

Box AVO25
OR-A-210. Remarks for Diamond Bates staff, 1996 July 25

Format: Betacam

Box AVO25
OR-A-211. 1998 Mar. 18

Format: Betacam

Box AVO26
OR-A-212. 1998 June 5

Format: Betacam

Box AVO26
OR-A-213. Statement regarding BLGK South Africa, undated

Format: Betacam

Box AVO26
OR-A-214. Part 1

Format: HI-8

Box AVO26
OR-A-215. Part 2

Format: HI-8

Box AVO26
OR-A-216. Part 3

Format: HI-8

Box AVO26
OR-A-217. Part 4

Format: HI-8

Box AVO26
OR-A-218. Global creative services, 1998 Oct.

Format: Betacam

Box AVO26
OR-A-219. Presentation at European Managers Meeting, 1998 Oct.

Format: Betacam

Box AVO26
OR-A-220. Presentation at USA staff meeting, 1998 Sept. 25

Format: Betacam

Box AVO26
OR-A-221. Doctors Talk Numbers, undated

Format: Betacam

Box AVO26
OR-A-222. 1998 Mar. 27

Format: Betacam

Box AVO26
OR-A-223. Tribute, 1993 Feb. 8

Format: 1" reel

Box AVO26
OR-A-224. Address to Boca Raton summit, 2003 Mar. 10

Format: DVC

Box AVO27
OR-A-225. Address to N.A. CCG summit, undated

Format: DVC

Box AVO27
OR-A-226. 1997 Dec. 12

Format: VHS

Box AVO27
OR-A-227. 1997 Dec. 12

Format: VHS

Box AVO27
OR-A-228. 1997

CD-ROM

Box AVO27
OR-A-229. 2000

Format: VHS

Box AVO27
OR-A-230. 2000

Format: VHS

Box AVO27
OR-A-231. Big Brain

Format: DVC

Box AVO27
OR-A-232. Theme video

Format: Betacam

Box AVO27
OR-A-233. Discussion about global marketing, 1998 Feb. 25

Format: VHS

Box AVO27
OR-A-234. All offices, 1996 Aug. 23

Format: Betacam

Box AVO27
OR-A-235. Interactive, 1998 Mar. 12

Format: Betacam

Box AVO27
OR-A-236. Powernet: the new agency with 40 years of continuity on the Mars business, 1994

Format: Betacam

Box AVO27
OR-A-237.

Format: Betacam

Box AVO27
OR-A-238.

Format: Betacam

Box AVO27
OR-A-239. Slate, master, 2000 Nov. 28

Format: DVC

Box AVO27
OR-A-240. Get well video, 1998 Oct. 20

Format: Betacam

Box AVO28
OR-A-241. Paribas Bank speech, 1997 Apr. 28

Format: Betacam

Box AVO28
OR-A-242. Response to advisors for Merck and Co., 1998 Apr. 9

Format: Betacam

Box AVO28
OR-A-243. Video messages to Dr. Edwin Dorn and the Bcat team, 1995 May 30

Format: Betacam

Box AVO28
OR-A-244. Video shoot edited master, 2000 Sept. 26

Format: Betacam

Box AVO28
OR-A-245.

Format: Betacam

Box AVO28
OR-A-246.

Format: Betacam

Box AVO28
OR-A-247. 1996 Nov. 8

Format: VHS

Box AVO28
OR-A-248. 1996 May 1

Format: VHS

Box AVO28
OR-A-249. Appearance on Oprah, undated

Format: VHS

Box AVO28
OR-A-250.

Format: VHS

Box AVO28
OR-A-251.

Format: VHS

Box AVO28
OR-A-252.

Format: VHS

Box AVO28
OR-A-253.

Format: VHS

Box AVO28
OR-A-254. Testimonial, 2001 June 28

Format: Betacam

Box AVO29
OR-A-255. 1994 Mar. 24

Format: Betacam

Box AVO29
OR-A-256. 1996 Nov. 26

Format: Betacam

Box AVO29
OR-A-257. Undated

Format: Betacam

Box AVO29
OR-A-258. Historical reel, undated

Format: DVC

Box AVO29
OR-A-259. Good/bad oncologists, undated

Format: DVC

Box AVO29
OR-A-260.

Format: Betacam

Box AVO29
OR-A-261. Master

Format: Betacam

Box AVO29
OR-A-262. 1997 Oct.

Format: Betacam

Box AVO29
OR-A-263. Master, 1997 Oct. 9

Format: Betacam

Box AVO30
OR-A-264. Show reel, 1996 Nov.

Format: Betacam

Box AVO30
OR-A-265. Show reel, 1997 Apr.

Format: Betacam

Box AVO30
OR-A-266. Bates USP Reel, 1997 July

Format: Betacam

Box AVO30
OR-A-267. 1997 June 13

Format: Betacam

Box AVO30
OR-A-268. For Bates Finance, 1997 June 13

Format: Betacam

Box AVO30
OR-A-269. Global Creative Services, undated

Format: Betacam

Box AVO30
OR-A-270. Prepared for Canon, 1995 May 10

Format: Betacam

Box AVO30
OR-A-271. Reel with short intro, 1997 May 8

Format: Betacam

Box AVO30
OR-A-272. Worldwide, 1996 Nov.

Format: Betacam

Box AVO31
OR-A-273. Presentation with John Fawcett and Les Stern, 1999 Apr. 8

Format: Betacam

Box AVO31
OR-A-274. General presentation

Format: Betacam

Box AVO31
OR-A-275. New York City Close-up, Part 1, unedited

Format: Betacam

Box AVO31
OR-A-276. New York City Close-up, Part 1, unedited

Format: Betacam

Box AVO31
OR-A-277. New York City Close-up, Part 2, unedited

Format: Betacam

Box AVO31
OR-A-278. New York City Close-up, Part 2, unedited

Format: Betacam

Box AVO31
OR-A-279. New York City Close-up, Part 3, unedited

Format: Betacam

Box AVO31
OR-A-280. New York City Close-up, Part 4, unedited

Format: Betacam

Box AVO31
OR-A-281. New York City Close-up, Part 5, unedited

Format: Betacam

Box AVO31
OR-A-282. North American region

Format: Betacam

Box AVO31
OR-A-283. North American region dub

Format: Betacam

Box AVO32
OR-A-284. Part 1

Format: Betacam

Box AVO32
OR-A-285. Part 1

Format: Betacam

Box AVO32
OR-A-286. Part 1

Format: Betacam

Box AVO32
OR-A-287. Part 1

Format: Betacam

Box AVO32
OR-A-288. Part 1, unedited

Format: Betacam

Box AVO32
OR-A-289. Part 2

Format: Betacam

Box AVO33
OR-A-290. Part 2

Format: Betacam

Box AVO33
OR-A-291. Part 2

Format: Betacam

Box AVO33
OR-A-292. Part 2

Format: Betacam

Box AVO33
OR-A-293. Part 2, master

Format: Betacam

Box AVO33
OR-A-294. Part 3

Format: Betacam

Box AVO33
OR-A-295. Part 3

Format: Betacam

Box AVO33
OR-A-296. Part 3

Format: Betacam

Box AVO34
OR-A-297. Part 3

Format: Betacam

Box AVO34
OR-A-298. Video, 1996 Apr. 18

Format: Betacam-NTSC

Box AVO34
OR-A-299. Video, TELE-AN, 1995 Mar. 5

Format: Betacam

Box AVO34
OR-A-300.

Format: VHS

Box AVO34
OR-A-301.

Format: VHS

Box AVO34
OR-A-302.

Format: VHS

Box AVO34
OR-A-303. Updated video, 2002 Dec. 6

Format: DVC

Box AVO34
OR-A-304.

Format: Betacam

Box AVO34
OR-A-305.

Format: Betacam

Box AVO34
OR-A-306.

Format: Betacam

Box AVO34
OR-A-307.

Format: Betacam

Box AVO34
OR-A-308. Novaction interview, undated

Format: Betacam

Box AVO35
OR-A-309. Novaction interview, undated

Format: Betacam

Box AVO35
OR-A-310. Presentation, Rising Signs, 1997 Dec. 3

Format: Betacam

Box AVO35
OR-A-311. Home videos, 1996 Apr. 26

Format: Betacam

Box AVO35
OR-A-312. Library copy, 1996 Mar. 18-22

Format: Betacam

Box AVO35
OR-A-313. Master, 1996 Mar. 18-22

Format: Betacam

Box AVO35
OR-A-314. Reel no. 01, 1996 Apr. 12

Format: VHS

Box AVO35
OR-A-315. Reel no. 02, 1996 Apr. 12

Format: VHS

Box AVO35
OR-A-316. Reel no. 03, 1996 Mar. 18

Format: Betacam

Box AVO35
OR-A-317. Reel no. 04, 1996 Mar. 18

Format: Betacam

Box AVO35
OR-A-318. Reel no. 05, 1996 Mar. 18-20

Format: Betacam

Box AVO35
OR-A-319. Reel no. 06, 1996 Mar. 18

Format: Betacam

Box AVO35
OR-A-320. Reel no. 07, 1996 Mar. 18

Format: Betacam

Box AVO35
OR-A-321. Reel no. 08, 1996 Mar. 19

Format: Betacam

Box AVO35
OR-A-322. Reel no. 09, 1996 Mar. 19

Format: Betacam

Box AVO36
OR-A-323. Reel no. 10, 1996 Mar. 18

Format: Betacam

Box AVO36
OR-A-324. Reel no. 11, 1996 Mar. 20

Format: Betacam

Box AVO36
OR-A-325. Reel no. 12, 1996 Mar. 20

Format: Betacam

Box AVO36
OR-A-326. Reel no. 13, 1996 Mar. 20

Format: Betacam

Box AVO36
OR-A-327. Reel no. 14, 1996 Mar. 20

Format: Betacam

Box AVO36
OR-A-328. Reel no. 15, 1996 Mar. 20

Format: Betacam

Box AVO36
OR-A-329. 100 Years of Advertising in New York, 1996, Nov. 26

Format: Betacam

Box AVO36
OR-A-330. A History of Brand Building, 1995 July 14

Format: Betacam

Box AVO36
Bates Independence Day
Box AVO36
OR-A-331. For internal education purposes only, 1997 Dec. 15

Format: Betacam

Box AVO36
OR-A-332. Bates Worldwide USP Showreel/Bates USA USP Traveling Show, 1997 June 5

Format: Betacam

Box AVO36
OR-A-333. Creative Standards Council video, 1996 Feb. 1

Format: Betacam

Box AVO36
OR-A-334. Global Creative Services, 1999 Oct. 18

Format: Betacam

Box AVO37
OR-A-335. Opening, 2002 Apr.

Format: DVC

Box AVO37
OR-A-336. Management meeting, 1989 Mar. 30

Format: Betacam

Box AVO37
OR-A-337. New Business Principles, undated

Format: Betacam

Box AVO37
OR-A-338. Annual Report, Global Creative Services, 1999 Jan. 28

Format: Betacam

Box AVO37
OR-A-339.

Format: Betacam

Box AVO37
OR-A-340.

Format: Betacam

Box AVO37
OR-A-341. Creative services

Format: Betacam

Box AVO37
OR-A-342. John Fawcett presentation

Format: Betacam

Box AVO38
OR-A-343. Dub master, tape 1

Format: DVC

Box AVO38
OR-A-344. Dub master, tape 2

Format: DVC

Box AVO38
OR-A-345. Edited master, full presentation

Format: DVC

Box AVO38
OR-A-346. Part 1, revised short version

Format: DVC

Box AVO38
OR-A-347. Part 2, 141 Communicator

Format: DVC

Box AVO38
OR-A-348. Part 3, Morgen Walke

Format: DVC

Box AVO38
OR-A-349. Part 4, design and branding

Format: DVC

Box AVO38
OR-A-350. USP Roadshow--TVC Compile, 1997 Oct. 1

Format: Betacam

Box AVO38
OR-A-351.

Format: Betacam

Box AVO38
OR-A-352.

Format: Betacam

Box AVO38
OR-A-353. Key Emerging Markets--Russia, 1996 Mar. 14

Format: Betacam

Box AVO38
OR-A-354. American Advertising Federation Hall of Fame Induction, 1988, May 26

Format: VHS

Box AVO38
OR-A-355. Bates then and now, undated

Format: Betacam

Box AVO39
OR-A-356. Benefits Presentation, 1985, July 24

Format: Betacam

Box AVO39
OR-A-357. Light, Larry, Think Global, Act Local, 1984 Jan. 28

Format: 1" reel

Box AVO41
OR-A-358. Wycoski, R., Cannes 1989 speech, 1989

Format: Betacam

Box AVO39
MC-A-13. Brand Wheel, 1990

Format: BetacamSP. Source: OR-A-13. Date Created: 2006.

Box AVM1
MC-A-101. Retrospective on Rosser Reeves, 1994

Format: BetacamSP. Source: OR-A-101. Date Created: 2007.

Box AVM1
MC-A-148. Unique Selling Proposition (USP), 1988

Format: BetacamSP. Source: OR-A-148. Date Created: 2007.

Box AVM1
MC-A-171. Unique Selling Proposition (USP), long version, 1995

Format: BetacamSP. Source: OR-A-171. Date Created: 2007.

Box AVM1
MC-A-196. Ted Bates AAF Hall of Fame Induction, 1997

Format: BetacamSP. Source: OR-A-196. Date Created: 2007.

Box AVM1
MC-A-226. History of Bates, 1997

Format: BetacamSP. Source: OR-A-226. Date Created: 2007.

Box AVM1
MC-A-254. Rosser Reeves Testimonial, 2001

Format: BetacamSP. Source: OR-A-254. Date Created: 2007.

Box AVM1
UC-A-13. Brand Wheel, 1990

Format: DVD. Source: OR-A-13. Date created: 2006.

Box AVU1
UC-A-101. Retrospective on Rosser Reeves, 1994

Format: DVD. Source: OR-A-101. Date Created: 2007.

Box AVU1
UC-A-148. Unique Selling Proposition (USP), 1988

Format: DVD. Source: OR-A-148. Date Created: 2007.

Box AVU1
UC-A-171. Unique Selling Proposition (USP), long version, 1995

Format: DVD. Source: OR-A-171. Date Created: 2007.

Box AVU1
UC-A-196. Ted Bates AAF Hall of Fame Induction, 1997

Format: DVD. Source: OR-A-196. Date Created: 2007.

Box AVU1
UC-A-226. History of Bates, 1997

Format: DVD. Source: OR-A-226. Date Created: 2007.

Box AVU1
UC-A-254. Rosser Reeves Testimonial, 2001

Format: DVD. Source: OR-A-254. Date Created: 2007.

Box AVU1

Historical Note

Ted Bates Biography

DateEvent(s)
1901 Sept. 11born Theodore Lewis Bates (New Haven, Conn.)
1920Graduated, Andover Academy (Andover, Mass.)
1924Graduated, Yale University (New Haven, Conn.)
Worked at Chase National Bank (New York, N.Y.); started as an assistant but soon promoted to advertising manager
circa 1927Joined George Batten Company
1928Named general assistant after the George Batten Company merged with Barton Durstine & Osborn to become Batten Barton Durstine & Osborn (BBDO)
1934Named Vice President at BBDO
1935Joined Benton & Bowles as account executive and copywriter; Bates' first account client was Colgate-Palmolive
1936Bates named account supervisor for Continental Baking after it moved its account to Benton & Bowles
1939After Chester Bowles expressed a desire to retire, executives from both Colgate-Palmolive and Continental Baking urged Bates to form his own agency
1940Ted Bates Company (TBC) started, with Colgate-Palmolive and Continental Baking as its initial clients
1955-1972Honorary Chairman of the Board and Chairman of the Executive Committee, TBC
1961-1965Chief Executive Officer, TBC
1965Retired as CEO
1972 May 30Died
1982Inducted into American Advertising Federation Hall of Fame

Predecessors

DateEvent(s)
1891George Batten Company opened in New York
circa 1927Ted Bates joined George Batten Company. William Benton and Chester Bowles were co-workers at the agency
1928George Batten Company merged with the Barton Durtsine & Osborn advertising agency to form Batten Barton Durstine & Osborn (BBDO)
1929William Benton and Chester Bowles left BBDO to form Benton & Bowles agency
1935Bates joined Benton & Bowles; Rosser Reeves was a co-worker at the agency
1936William Benton sold his interest in Benton & Bowles and retired
1939Chester Bowles expressed a desire to retire from advertising; executives from both Colgate-Palmolive and Continental Baking urged Bates to form his own agency

1940-1948: Ted Bates Company (TBC)

DateEvent(s)
1940Agency founded; initial clients were Continental Baking (Wonder Bread) and Colgate Dental Cream, with combined billings of $2.9 million
1942Rosser Reeves hired as TBC's first chief copy writer
Won Carter-Wallace account (Carter's Pills, Arrid antipersperants, Trojan prophylactics)

1948-1983: Ted Bates & Co. (TB&C)

DateEvent(s)
1948TBC reformed as a partnership, Ted Bates & Co. (TB&C), with 14 full partners
1952Billings reached $30 million
1955TB&C incorporated as Ted Bates & Co., Inc. (TB&C)
1957Billings reached $100 million
1959Established an international presence through a partnership, Hobson, Bates & Partners Ltd., based in London
Rudolph Montgelas named President of TB&C
1960Donald Zuckert joined as account manager
1961Rosser Reeves published his book articulating the philosophy behind the USP (Unique Selling Proposition) concept, Reality in Advertising
Reeves gave up positions as CEO and Chairman and returned to full-time copy writing
1962Robert Jacoby joined as Vice President and Account Supervisor
1963Thomas Richardson became the first African-American hired as a full-time copywriter at TB&C
1964Established a presence in Australia and the Asia/Pacific region through acquisition of George Patterson, Pty. Ltd., Australia's largest advertising agency; formed George Patterson Bates
1965Ted Bates retired as CEO of TB&C; named Honorary Chairman
Archibald Foster named to replace Bates as President and CEO
Rosser Reeves inducted into Copywriters Hall of Fame
1966Rosser Reeves retired
TB&C acquired AC & R Advertising, Inc., which became TB&C's first American subsidiary
1969Robert Jacoby named President of the New York office
1971Billings reached $425 million
Archibald Foster named Chairman of TB&C
1972Robert Jacoby named President of TB&C
Company moved from 666 5th Ave. address to new headquarters at One Astor Plaza
1973Robert Jacoby named CEO of TB&C
1976Robert Jacoby named Chairman of TB&C
Custom Marketing established as a subsidiary to concentrate on local radio advertising
1978Acquired the Chicago agency Stern Walters/Earle Ludgin Inc.; the Campbell-Mithun agency; and Orikomi Advertising Ltd. of Japan
1979Bill Backer and Carl Spielvogel formed Backer & Spielvogel agency
1980Won account for Miller Brewing Company
1981Acquired Atlanta agency McDonald & Little, the largest advertising agency in the U.S. south
Robert Bruns named President of TB&C's New York office
1982Michael Becker hired as World Creative Leader in an effort to boost Bates's image as a top creative agency
Robert Bruns quit as President of the New York office after less than 18 months on the job
Posted earnings over $356 million on $2.4 billion in billings

1983-1986: Ted Bates Worldwide

DateEvent(s)
1983Donald Zuckert named President of the New York office
TB&C renamed as Ted Bates Worldwide (TBW) to reflect its global branding aims
1984Ted Bates Europe formed to consolidate British and continental European operations; Bruce McLaren named CEO and Chairman of Board
Rosser Reeves died, Chapel Hill, N.C.
1985TBW acquired the William Esty Company in the largest advertising agency merger up to that time; also acquired Scholz & Friends, Germany's largest advertising network
Atlanta agency McDonald & Little, acquired by TBW in 1981, closed
Won Matchbox and Olivetti Personal Computers European accounts, worth a combined $30 million; won account for Hyundai North America
Michael Becker fired as Creative Director
John H. Nichols joined TBW (from Leo Burnett USA) as head of the global management group
Charles N. Jamison became the first African American promoted to Vice President at TBW
John Hoyne, President of TBW's international operations, entered negotiations with the Saatchi brothers for the sale of TBW

1986-1994: Backer Spielvogel Bates (BSB)

DateEvent(s)
1986Acquired Draft, a direct marketing agency
TBW and another American agency, Backer & Spielvogel, acquired by Saatchi & Saatchi parent, Cordiant plc
Backer & Spielvogel merged with TBW to form Backer Spielvogel Bates (BSB); German agency Scholz & Friends made into a separately branded entity
Warner-Lambert fired TBW as its advertising agency
Acquired Conill Advertising, a specialist in the U.S. Hispanic market, and direct marketing firm Kobs & Brady
1986 Sept. 19Donald Zuckert named CEO to replace Robert Jacoby, who was fired and subsequently forced to resign as President of the American Association of Aadvertising Agencies (AAAA) before actually taking office
1987Donald Zuckert named President of Bates/New York
TBW resigned from American Cyanamide account under pressure from Saatchi client Procter & Gamble.
Lost nearly $300 million in billings with the departure of major clients such as RJ Reynolds Tobacco Co., Nabisco, and Warner-Lambert
Became an equity partner in Jamison and Leary Advertising, a startup firm established by Charles Jamison and Kathryn Leary, former African American executives at TBW
Won account for Wendy's International restaurant chain
1988Subsidiaries William Esty and Campbell-Mithun merged into Campbell Mithun Esty
Subsidiary Draft renamed as Kobs and Draft
1988 June 20Rudolph Montgelas (President of TBC 1959-1965) died
1989 Apr. 4Archibald McGeorge Foster (President of TBC 1965-1969, Chairman 1971-1974) died
1991Lost Miller Lite account to Leo Burnett USA; the account, which BSB had held since 1979, was worth $110 million in billings, and capped a three year slide during which BSB lost several major accounts including Prudential ($60 million), Xerox ($25 million), Dole ($20 million) and Fisher-Price ($15 million)
1992Michael Bungey named President and CEO of Bates
1993Bill Backer retired
141 Worldwide, an interactive sales promotion agency, launched

1994-2003: Bates Worldwide

DateEvent(s)
1994BSB changed name to Bates Worldwide (BW)
Carl Spielvogel, chairman of BSB, retired
Rosser Reeves inducted into the American Advertising Federation's Hall of Fame
Launched Zenith Media USA, the world's first global media buying agency
Purchased McCaffrey and McCall agency, later renamed Bates Midwest
1995Lost account for M&M/Mars, which it had held since 1954, to BBDO Worldwide
Saatchi brothers leave Saatchi & Saatchi
1996BW established Worldwide Creative Board, with John Fawcett (from George Patterson Bates) as Chairman. Instituted an annual internal creative competition, Best of Bates.
Bates USA lost account for Miller Genuine Draft beer, worth $45 million, to Wieden & Kennedy
Acquired BLGK, the largest advertising agency in South Africa
Bill Backer inducted into the American Advertising Federation's Hall of Fame
1997Cordiant plc demerger: Saatchi & Saatchi and a new entity, Cordiant Communications Group (CCG) became separate, publicly traded entities; BW remained under CCG
1998Bates Retail established to handle retail work, including accounts for Wendy's and CVS
1999Diamond AD Ltd., Korea's 3rd largest agency, bought by CCG
Won account for ESPN, a cable-based sports network
2000BW billings approach $7.9 billion
CCG.XM launched as CCG's e-business consulting operation
Donino, White & Partners, a marketing firm specializing in the technology sector, bought by CCG, renamed DWP/Bates
Saatchi & Saatchi acquired by Publicis Groupe SA
2002Lost Hyundai, Wendy's accounts
BW and partner CCG.XM won the contract to re-design the website for the US Government Services Administration (GSA)
2003Lost Allied Domecq account, BW's 2nd largest global client at the time
CCG entered into an Interim Support Agreement with lenders to try to resolve financial problems
CCG bought by WPP (Wire and Plastic Products, a British manufacturer of grocery baskets transformed by Martin Sorell into a global holding company)
Bates Worldwide broken up. Bates USA operations folded into the J. Walter Thompson Co.; European operations folded into Red Cell; Bates Asia remained as a stand-alone agency

Notable Advertising Campaigns in Bates' History

DateEvent(s)
1943Palmolive soap, Doctors prove 2 out of 3 women can have more beautiful skin in 14 days
1945Colgate Dental Cream, It cleans your breath while it cleans your teeth. Slogan coined by Alicia Tobin
1952Viceroy cigarettes (Brown & Williamson Tobacco Co.), Twenty Thousand Tiny Filter Traps launched
Advertising campaign for presidential candidate Dwight D. Eisenhower (Citizens for Eisenhower) marked the first extensive use of television in a political campaign
Whitehall Pharmacal's analgesic Anacin, Fast, fast, fast relief
1954M&M candy, Melts in your mouth, not in your hand
Colgate Comedy Hour television serial variety show
1960Certs breath mints (American Chicle, a subsidiary of Warner-Lambert), It's two, two, two mints in one!
1961Wonder bread (Continental Baking), Helps build strong bodies 12 ways
1964Trident sugar-free gum (Warner-Lambert Pharmaceutical Co.), 4 out of 5 dentists surveyed recommend sugarless gum
1966Playtex girdles, Tames your figure like nothing else. The commercial, which featured a woman in evening wear walking a panther down a city street, marked the first effort by TBC to remake its creative image in the post-Reeves era
1967Palmolive Dish Detergent (Colgate-Palmolive), Madge the Manicurist
Visine eye drops (Pfizer), Gets the Red Out
1969Kool Cigarettes (Brown & Williamson Tobacco Co.), Lady be Cool
1975Kool Cigarettes (Brown & Williamson Tobacco Co.), Kool Jazz Festival started
1978Coors Light beer (Coors Brewing Co.), product launch.
1989Start of Wendy's International Inc. campaign featuring the restaurant chain's CEO Dave Thomas. The campaign, one of the longest running television campaigns in U.S. retail history, included more than 800 commercials over a 13-year span.
Hyundai Sonata product launch
1997Dentyne Ice chewing gum (Cadbury Adams) product launch
1999Lucky Strikes cigarettes (Brown & Williamson Tobacco Co.), Lucky loves you
2002Joint--Bates USA, Ad Council, and the U.S. Army--public service campaign, Operation Graduation, to address a growing high school dropout rate

Subject Headings

Related Material

Related material on mergers and acquisitions may be found in the Human Resources Department Series.

Preferred Citation

[Identification of item], Bates Worldwide, Inc. Records, David M. Rubenstein Rare Book & Manuscript Library

Provenance

The Bates Worldwide, Inc. Records were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2003, with additions in 2004 and 2005.

Processing Information

Processed by Pauline Abetti, Stephanie Barnwell, Richard Collier, Loren Crippen, Brooke Stanley, Juliet Summers, and Sara Van Kirk, September 2005

Encoded by Pauline Abetti, Stephanie Barnwell, Richard Collier, Loren Crippen, Juliet Summers, and Sara Van Kirk

Completed April 2006

Accessions 93-073, 2003-0216, 2004-0140, 2005-012 were merged into one collection, described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and our local Style Guide.