DACS

billcommunicationsvf Inventory of the Bill Communications Sales and Marketing Management Vertical Files, 1960-1994 Processed by: Alexandra Bickel; machine-readable finding aid created by: Alexandra Bickel David M. Rubenstein Rare Book & Manuscript Library Duke University Durham, N.C., USA

Aleph Number: 003091613

Machine-readable finding aid derived from XML authoring program. Date of source: July 2010Processed by Alexandra Bickel, June 2010; finding aid encoded by Alexandra Bickel, David M. Rubenstein Rare Book & Manuscript Library, Duke University, July 2010 Description is in English Finding aid was prepared using DACS and local Style Guide Inventory of the Bill Communications Sales and Marketing Management Vertical Files, 1960-1994 David M. Rubenstein Rare Book & Manuscript Library Duke University Durham, North Carolina 27708-0185 USA

Descriptive Summary David M. Rubenstein Rare Book & Manuscript Library, Duke University Bill Communications, Inc. Bill Communications Sales and Marketing Management Vertical Files, 1960-1994 Material in English 11 Linear Feet 7,700 Items For current information on the location of these materials, please consult the Library's online catalog. Bill Communications, Inc., a subsidiary of Dutch publisher VNU Business Publications, is a business-to-business publisher and organizer of trade shows. Sales and Marketing Management is one of their main trade journals. The Bill Communications Sales and Marketing Management Vertical Files cover the years 1960-1994, with the bulk of the material dating 1975-1985. Topics include advertising, black middle class, finance, food industry, hiring, legal perspectives, management, marketing, media, packaging, product trends, real estate market, research, the Robinson-Patman Act, salesmen and salesmanship, research, telephone industry, training, women consumers, youth market and youth alcohol use, and zip codes. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History. Administrative Information Access Restrictions

Collection is open for research.

However, collection may contain materials to which the Acknowledgment of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Preferred Citation

[Identification of item], Bill Communications Sales and Marketing Management Vertical Files, David M. Rubenstein Rare Book & Manuscript Library

Provenance

The Bill Communications Sales and Marketing Management Vertical Files were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 1994.

Processing Information

Processed by Alexandra Bickel, June 2010

Encoded by Alexandra Bickel, June 2010

Accession 94-102 is described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.

This finding aid is NCEAD compliant.

Collection Overview

The Bill Communications Sales and Marketing Management Vertical Files cover the years 1960-1994, with the bulk of the material dating 1975-1985. Topics include advertising, black middle class, finance, food industry, hiring, legal perspectives, management, marketing, media, packaging, product trends, real estate market, research, the Robinson-Patman Act, salesmen and salesmanship, research, telephone industry, training, women consumers, youth market and youth alcohol use, and zip codes.

Collection Arrangement

The collection is arranged alphabetically by topic. Original folder titles were retained.

Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.

Bill Communications, Inc. VNU Business Publications (Firm) Sales and Marketing Management. Advertising--United States. African American consumers. Food industry and trade--United States. Marketing research--United States. Real estate business--United States. Sales executives--United States. Sales force management--United States. Sales forecasting--United States. Sales management. Sales management--United States. Sales meetings--United States. Sales--Personnel--United States. United States. Robinson-Patman Act. Women consumers--United States. Young consumers--United States. Youth--Alcohol use. Zip codes--United States. John W. Hartman Center for Sales, Advertising & Marketing History. Related Material

Related materials may be found in the following Hartman Center collections:

Bates Worldwide, Inc. Records

J. Walter Thompson Company. Advertising and Marketing Intelligence Database Records

J. Walter Thompson Company. Albert B. Stridsberg Papers

J. Walter Thompson Company. Marketing Vertical Files

James O'Shaughnessy Papers

McGraw-Hill Marketing Information Center Vertical File

Popsicle Advertising Campaign Collection

Contents of Collection Bill Communications Vertical Files, 1960-1994 (18 boxes) 110 Big Mistakes, 1970 Advertising, 1972-1985 (2 folders) Black middle class, 1974 Black markets, 1985 CA-TV, 1967-1982 (3 folders) Closing sales, 1977 Compensations, 1977-1981 Consumer research, 1974-1975 Cooperative advertising, 1976-1981 Coupons, 1984 Crystal, 1985 Customer complaints, 1972 Customer service, 1977-1980 Direct marketing, 1985-1986 Drugstore packages, undated Editorial philosophies and practices, 1961 First line sales managers, 1969-1973 Food, 1984-1986 (2 folders) Food store packages, 1966 2Glace at markets, 1981 Hatch a speech, 1969 Hiring, 1972-1985(2 folders) Lafayette Hotel, undated Letters to publisher, 1987-1988 (2 folders) Managing the salesman's wife, 1971 Man power games, 1970-1975 Market analysis, 1975-1976 Market research, 1978-1981 Marketing, 1983-1985 (3 folders) Media, 1984 Meetings, 1872-1980 Ms. Is a Hit, undated Multinational marketing, undated On the road, 1975-1981 Physical distribution, 1974-1975 Plateau salesmen, 1988

[Contains survey.]

3Postal service, 1984 Product training, 1985 Public relations, 1972-1977 Psychology, 1985 Radio, 1980-1981 Rail roads, 1981-1982 Real estate, 1977, undated (2 folders) Recording industry, 1979-1983 Records relations, 1981 and undated Recruiters, 1978-1981 References, 1975 Research, 1983-1984 restaurants, 1979-1982 Robinson-Patman Act, 1960-1964

[Contains book on the Robinson-Patman Act and allowances within company.]

4Retailing, 1975-1982 (3 folders) Retirement plans, 1964-1985 (2 folders) Sales budgeting, 1969 Sales career, 1962-1982 (2 folders) 5Sales control, 1976-1983 (2 folders) Sales costs, 1979-1980 Sales forecasting, 1970-1976 (2 folders) Sales force management, 1978-1981 Sales incentive, 1975-1989 (2 folders) Sales leads, 1977-1983 (1 of 2 folders) 6Sales leads, 1977-1983 (continued)(2 of 2 folders) Sales letters, 1961 Sales Management, 1960-1983 (5 folders) Sales Managers, 1968-1973 Sales and Market Management (S&MM), 1980-1982 (1-2 of 3 folders) 7S&MM, 1968-1973 (continued)(3 of 3 folders) Sales meetings, 1972-1979 (2 folders) Sales planing, 1875 Sales promotion, 1980-1983 Sales strategies, 1979-1981 Sales training, 1973-1980 (2 folders) Sales territories, 1977, undated (2 folders) Salesmen, 1964-1981, undated (2 folders) 8Salesmen attitude, undated Salesmen call, 1961-1977 Salesmen compensation, 1962-1978 (3 folders) Salesmen expense allowance, 1970-1978 Salesmen hiring, 1970-1982 (2 folders) Salesmen industrial, 1976 Salesmen job, 1959 Salesmen performance, 1963-1977 Salesmen specialization, 1976 9Salesmen time management, 1971-1977 Salesmen turnover, 1973-1975 Salesmen unionizing, 1963 Salesmen wives, undated Salesmen women, 1973-1978 Salesmanship, 1966-1975 (2 folders) Security, 1980 Seminars, 1981-1982 (2 folders) Service, 1972-1980 Service industries, 1965-1974 Service management, 1984 Service marketing, 1984 Shopping centers, 1960-1983 (1 of 3 folders) 10Shopping centers, 1960-1983 (continued)(1-2 of 3 folders) Ski resort, undated Small business, 1976-1985 (2 folders) Social security, 1977-1994 (3 folders)

[Contains manuals; Annotated Readings in Social Security, and Social Security Programs Throughout the World 1981.]

Solar energy, 1974-1982 (1 of 2 folders) 11Solar energy, 1974-1982 (continued)(2 of 2 folders) Speakers, 1976-1994 (3 folders)

[Contains book Speakers Directory 1976.]

Sports, 1979-1981 Standards, 1976 Standard industrial classification, 1968-1980 Statistics, 1976-1980 (2 folders) Steel, 1970-1977 Strawberry speech, 1974 Stress information, 1978-1979 12Stocks, 1992

[File contains magazine; Wall Street 20th Century.]

Super markets, 1979-1982 (3 folders)

[File contains super market newspapers and magazines, and books; The National Study of Super Market Shoppers 1979-1980, and SN Distribution Study of Grocery Store Sales 1982.]

Survey-buying power, 1977-1978 Survey-circulation, 1988 (3 folders)

[Contains actual surveys filled out and blank survey forms.]

13Survey-S&MM, 1979(2 folders) Suburbanization of retail, 1970 T&E trends, 1988 Taxes, 1972-1986 (4 folders) Telecommunications, 1983-1990 Telephone industry, 1972 (1 of 2 folders) 14Telephone industry, 1972 (continued)(2 of 2 folders) Telephone selling, 1977-1981 (2 folders) Telemarketing, 1983-1984 Television, 1973-1982 (5 folders)

[File contains TV guides, and rating guides.]

Textiles, 1967 Tobacco, 1960-1980 15Tough customer, 1978-1979 Toy trends, 1980 Trademarks, 1960-1983 Trade shows, 1967-1980 Trading stamps, 1960-1964

[Contains booklets on how to trade stamps and the economic value of stamp trading.]

Transportation, 1975-1987 (2 folders) Travel, 1975-1982 (1-2 of 6 folders)

[Contains book Travel Trends in the United States and Canada and copies of travel magazines.]

16Travel, 1975-1982 (continued)(3-6 of 6 folders)

[Contains newsletters on tourism and travel. Also includes books; Bibliography on tourism and Travel-Research Studies, Reports and Articles Vol I-III.]

Trends, 1984-1985 17Universal product code, 1973-1976 (2 folders)

[Contains book; Directory of UGPCC Members of the Fall/Winter 1974.]

Utilities, 1983 Video industry, 1979-1982 Water, 1966-1983 Warranties, 1972-1975 Wholesale, 1964-1977 Women, 1970-1978 (3 folders) 18Wood, 1980 Word processing, 1960 Youth market, 1974-1993 (4 folders)

[Contains book Young Adults: Distilled Spirits Study 1975, and studies on the college market.]

Zip codes, 1978-1981 (2 folders)