MenuInventory of the Bill Communications Sales and Marketing Management Vertical Files, 1960-1994
Abstract
Bill Communications, Inc., a subsidiary of Dutch publisher VNU Business Publications, is a business-to-business publisher and organizer of trade shows. Sales and Marketing Management is one of their main trade journals.
The Bill Communications Sales and Marketing Management Vertical Files cover the years 1960-1994, with the bulk of the material dating 1975-1985. Topics include advertising, black middle class, finance, food industry, hiring, legal perspectives, management, marketing, media, packaging, product trends, real estate market, research, the Robinson-Patman Act, salesmen and salesmanship, research, telephone industry, training, women consumers, youth market and youth alcohol use, and zip codes. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Descriptive Summary
- Repository
- David M. Rubenstein Rare Book & Manuscript Library, Duke University
- Creator
- Bill Communications, Inc.
- Title
- Bill Communications Sales and Marketing Management Vertical Files, 1960-1994
- Language of Material
- English
- Extent
- 11 Linear Feet, 7,700 Items
- Location
- For current information on the location of these materials, please consult the Library's online catalog.
Collection Overview
The Bill Communications Sales and Marketing Management Vertical Files cover the years 1960-1994, with the bulk of the material dating 1975-1985. Topics include advertising, black middle class, finance, food industry, hiring, legal perspectives, management, marketing, media, packaging, product trends, real estate market, research, the Robinson-Patman Act, salesmen and salesmanship, research, telephone industry, training, women consumers, youth market and youth alcohol use, and zip codes.
Administrative Information
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Access Restrictions
Collection is open for research.
However, collection may contain materials to which the Acknowledgment of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.
Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
Use Restrictions
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
Contents of the Collection
Browse List of Series
Collapse All
Expand All[Contains survey.]
[Contains book on the Robinson-Patman Act and allowances within company.]
[Contains manuals; Annotated Readings in Social Security, and Social Security Programs Throughout the World 1981.]
[Contains book Speakers Directory 1976.]
[File contains magazine; Wall Street 20th Century.]
[File contains super market newspapers and magazines, and books; The National Study of Super Market Shoppers 1979-1980, and SN Distribution Study of Grocery Store Sales 1982.]
[Contains actual surveys filled out and blank survey forms.]
[File contains TV guides, and rating guides.]
[Contains booklets on how to trade stamps and the economic value of stamp trading.]
[Contains book Travel Trends in the United States and Canada and copies of travel magazines.]
[Contains newsletters on tourism and travel. Also includes books; Bibliography on tourism and Travel-Research Studies, Reports and Articles Vol I-III.]
[Contains book; Directory of UGPCC Members of the Fall/Winter 1974.]
[Contains book Young Adults: Distilled Spirits Study 1975, and studies on the college market.]
Subject Headings
- Bill Communications, Inc.
- VNU Business Publications (Firm)
- Sales and Marketing Management.
- Advertising--United States.
- African American consumers.
- Food industry and trade--United States.
- Marketing research--United States.
- Real estate business--United States.
- Sales executives--United States.
- Sales force management--United States.
- Sales forecasting--United States.
- Sales management.
- Sales management--United States.
- Sales meetings--United States.
- Sales--Personnel--United States.
- United States. Robinson-Patman Act.
- Women consumers--United States.
- Young consumers--United States.
- Youth--Alcohol use.
- Zip codes--United States.
- John W. Hartman Center for Sales, Advertising & Marketing History.
Related Material
Related materials may be found in the following Hartman Center collections:
J. Walter Thompson Company. Advertising and Marketing Intelligence Database Records
J. Walter Thompson Company. Albert B. Stridsberg Papers
J. Walter Thompson Company. Marketing Vertical Files
Preferred Citation
[Identification of item], Bill Communications Sales and Marketing Management Vertical Files, David M. Rubenstein Rare Book & Manuscript Library
Provenance
The Bill Communications Sales and Marketing Management Vertical Files were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 1994.
Processing Information
Processed by Alexandra Bickel, June 2010
Encoded by Alexandra Bickel, June 2010
Accession 94-102 is described in this finding aid.
Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.
This finding aid is NCEAD compliant.