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Guide to the Bill Communications Sales and Marketing Management Vertical Files, 1960-1994

Abstract

Bill Communications, Inc., a subsidiary of Dutch publisher VNU Business Publications, is a business-to-business publisher and organizer of trade shows. Sales and Marketing Management is one of their main trade journals.

The Bill Communications Sales and Marketing Management Vertical Files cover the years 1960-1994, with the bulk of the material dating 1975-1985. Topics include advertising, black middle class, finance, food industry, hiring, legal perspectives, management, marketing, media, packaging, product trends, real estate market, research, the Robinson-Patman Act, salesmen and salesmanship, research, telephone industry, training, women consumers, youth market and youth alcohol use, and zip codes. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
Bill Communications, Inc.
Title
Bill Communications Sales and Marketing Management Vertical Files 1960-1994
Language of Material
English
Extent
11 Linear Feet, 7,700 Items
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

The Bill Communications Sales and Marketing Management Vertical Files cover the years 1960-1994, with the bulk of the material dating 1975-1985. Topics include advertising, black middle class, finance, food industry, hiring, legal perspectives, management, marketing, media, packaging, product trends, real estate market, research, the Robinson-Patman Act, salesmen and salesmanship, research, telephone industry, training, women consumers, youth market and youth alcohol use, and zip codes.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

10 Big Mistakes, 1970
Box 1
Advertising, 1972-1985
(2 folders)
Box 1
Black middle class, 1974
Box 1
Black markets, 1985
Box 1
CA-TV, 1967-1982
(3 folders)
Box 1
Closing sales, 1977
Box 1
Compensations, 1977-1981
Box 1
Consumer research, 1974-1975
Box 1
Cooperative advertising, 1976-1981
Box 1
Coupons, 1984
Box 1
Crystal, 1985
Box 1
Customer complaints, 1972
Box 1
Customer service, 1977-1980
Box 1
Direct marketing, 1985-1986
Box 1
Drugstore packages, undated
Box 1
Editorial philosophies and practices, 1961
Box 1
First line sales managers, 1969-1973
Box 1
Food, 1984-1986
(2 folders)
Box 1
Food store packages, 1966
Box 1
Glace at markets, 1981
Box 2
Hatch a speech, 1969
Box 2
Hiring, 1972-1985
(2 folders)
Box 2
Lafayette Hotel, undated
Box 2
Letters to publisher, 1987-1988
(2 folders)
Box 2
Managing the salesman's wife, 1971
Box 2
Man power games, 1970-1975
Box 2
Market analysis, 1975-1976
Box 2
Market research, 1978-1981
Box 2
Marketing, 1983-1985
(3 folders)
Box 2
Media, 1984
Box 2
Meetings, 1872-1980
Box 2
Ms. Is a Hit, undated
Box 2
Multinational marketing, undated
Box 2
On the road, 1975-1981
Box 2
Physical distribution, 1974-1975
Box 2
Plateau salesmen, 1988

[Contains survey.]

Box 2
Postal service, 1984
Box 3
Product training, 1985
Box 3
Public relations, 1972-1977
Box 3
Psychology, 1985
Box 3
Radio, 1980-1981
Box 3
Rail roads, 1981-1982
Box 3
Real estate, 1977, undated
(2 folders)
Box 3
Recording industry, 1979-1983
Box 3
Records relations, 1981 and undated
Box 3
Recruiters, 1978-1981
Box 3
References, 1975
Box 3
Research, 1983-1984
Box 3
restaurants, 1979-1982
Box 3
Robinson-Patman Act, 1960-1964

[Contains book on the Robinson-Patman Act and allowances within company.]

Box 3
Retailing, 1975-1982
(3 folders)
Box 4
Retirement plans, 1964-1985
(2 folders)
Box 4
Sales budgeting, 1969
Box 4
Sales career, 1962-1982
(2 folders)
Box 4
Sales control, 1976-1983
(2 folders)
Box 5
Sales costs, 1979-1980
Box 5
Sales forecasting, 1970-1976
(2 folders)
Box 5
Sales force management, 1978-1981
Box 5
Sales incentive, 1975-1989
(2 folders)
Box 5
Sales leads, 1977-1983
(1 of 2 folders)
Box 5
Sales leads, 1977-1983 (continued)
(2 of 2 folders)
Box 6
Sales letters, 1961
Box 6
Sales Management, 1960-1983
(5 folders)
Box 6
Sales Managers, 1968-1973
Box 6
Sales and Market Management (S&MM), 1980-1982
(1-2 of 3 folders)
Box 6
S&MM, 1968-1973 (continued)
(3 of 3 folders)
Box 7
Sales meetings, 1972-1979
(2 folders)
Box 7
Sales planing, 1875
Box 7
Sales promotion, 1980-1983
Box 7
Sales strategies, 1979-1981
Box 7
Sales training, 1973-1980
(2 folders)
Box 7
Sales territories, 1977, undated
(2 folders)
Box 7
Salesmen, 1964-1981, undated
(2 folders)
Box 7
Salesmen attitude, undated
Box 8
Salesmen call, 1961-1977
Box 8
Salesmen compensation, 1962-1978
(3 folders)
Box 8
Salesmen expense allowance, 1970-1978
Box 8
Salesmen hiring, 1970-1982
(2 folders)
Box 8
Salesmen industrial, 1976
Box 8
Salesmen job, 1959
Box 8
Salesmen performance, 1963-1977
Box 8
Salesmen specialization, 1976
Box 8
Salesmen time management, 1971-1977
Box 9
Salesmen turnover, 1973-1975
Box 9
Salesmen unionizing, 1963
Box 9
Salesmen wives, undated
Box 9
Salesmen women, 1973-1978
Box 9
Salesmanship, 1966-1975
Box 9
Security, 1980
Box 9
Seminars, 1981-1982
(2 folders)
Box 9
Service, 1972-1980
Box 9
Service industries, 1965-1974
Box 9
Service management, 1984
Box 9
Service marketing, 1984
Box 9
Shopping centers, 1960-1983
(1 of 3 folders)
Box 9
Shopping centers, 1960-1983 (continued)
(1-2 of 3 folders)
Box 10
Ski resort, undated
Box 10
Small business, 1976-1985
(2 folders)
Box 10
Social security, 1977-1994

[Contains manuals; "Annotated Readings in Social Security," and "Social Security Programs Throughout the World 1981." ]

(3 folders)
Box 10
Solar energy, 1974-1982
(1 of 2 folders)
Box 10
Solar energy, 1974-1982 (continued)
(2 of 2 folders)
Box 11
Speakers, 1976-1994

[Contains book "Speakers Directory 1976." ]

(3 folders)
Box 11
Sports, 1979-1981
Box 11
Standards, 1976
Box 11
Standard industrial classification, 1968-1980
Box 11
Statistics, 1976-1980
(2 folders)
Box 11
Steel, 1970-1977
Box 11
Strawberry speech, 1974
Box 11
Stress information, 1978-1979
Box 11
Stocks, 1992

[File contains magazine; "Wall Street 20th Century." ]

Box 12
Super markets, 1979-1982

[File contains super market newspapers and magazines, and books; "The National Study of Super Market Shoppers 1979-1980," and "SN Distribution Study of Grocery Store Sales 1982." ]

(3 folders)
Box 12
Survey-buying power, 1977-1978
Box 12
Survey-circulation, 1988

[Contains actual surveys filled out and blank survey forms.]

(3 folders)
Box 12
Survey-S&MM, 1979
(2 folders)
Box 13
Suburbanization of retail, 1970
Box 13
T&E trends, 1988
Box 13
Taxes, 1972-1986
(4 folders)
Box 13
Telecommunications, 1983-1990
Box 13
Telephone industry, 1972
(1 of 2 folders)
Box 13
Telephone industry, 1972 (continued)
(2 of 2 folders)
Box 14
Telephone selling, 1977-1981
(2 folders)
Box 14
Telemarketing, 1983-1984
Box 14
Television, 1973-1982

[File contains TV guides, and rating guides.]

(5 folders)
Box 14
Textiles, 1967
Box 14
Tobacco, 1960-1980
Box 14
Tough customer, 1978-1979
Box 15
Toy trends, 1980
Box 15
Trademarks, 1960-1983
Box 15
Trade shows, 1967-1980
Box 15
Trading stamps, 1960-1964

[Contains booklets on how to trade stamps and the economic value of stamp trading.]

Box 15
Transportation, 1975-1987
(2 folders)
Box 15
Travel, 1975-1982

[Contains book "Travel Trends in the United States and Canada" and copies of travel magazines.]

(1-2 of 6 folders)
Box 15
Travel, 1975-1982 (continued)

[Contains newsletters on tourism and travel. Also includes books; "Bibliography on tourism and Travel-Research Studies, Reports and Articles" Vol I-III.]

(3-6 of 6 folders)
Box 16
Trends, 1984-1985
Box 16
Universal product code, 1973-1976

[Contains book; "Directory of UGPCC Members" of the Fall/Winter 1974.]

(2 folders)
Box 17
Utilities, 1983
Box 17
Video industry, 1979-1982
Box 17
Water, 1966-1983
Box 17
Warranties, 1972-1975
Box 17
Wholesale, 1964-1977
Box 17
Women, 1970-1978
(3 folders)
Box 17
Wood, 1980
Box 18
Word processing, 1960
Box 18
Youth market, 1974-1993

[Contains book "Young Adults: Distilled Spirits Study 1975," and studies on the college market.]

(4 folders)
Box 18
Zip codes, 1978-1981
(2 folders)
Box 18

Subject Headings

Related Material

Preferred Citation

[Identification of item], Bill Communications Sales and Marketing Management Vertical Files, David M. Rubenstein Rare Book & Manuscript Library, Duke University

Provenance

The Bill Communications Sales and Marketing Management Vertical Files were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 1994.

Processing Information

Processed by Alexandra Bickel, June 2010

Encoded by Alexandra Bickel, June 2010

Accession 94-102 is described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.

This finding aid is NCEAD compliant.