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Guide to the Blackman Company sales training memoranda, 1924-1928 and undated

Abstract

Blackman Company was an advertising company founded in 1908 by Oscar H. Blackman and Frank Hermes. Became Compton Advertising in 1937.

Collection comprises a series of 30 memoranda written by company staff. Training topics address various aspects of the marketing process, as well as advertising for regional or specialized consumer markets, including the "modern woman."

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
Blackman Company
Title
Blackman Company sales training memoranda 1924-1928 and undated
Language of Material
English
Extent
0.6 Linear Feet, 30 Items
Location
For current information on the location of these materials, please consult the Library's online catalog.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Memoranda, 1924

(10 folders)

An advertising survey of the farm market
Box 1
Art with an advertising accent
Box 1
Business press: A primer to start advertisers' and advertising agencies' thinking
Box 1
Copy-culture: A suggestive source-book for the advertiser of manufactured products
Box 1
How shall we pay our salesmen?
Box 1
Outdoor advertising: Some factors to consider
Box 1
Practical economies in preparing advertisements
Box 1
Securing sales thru store display--economically
Box 1
Selling to and through chain stores
Box 1
What basis for the advertising appropriation?
Box 1

Memoranda, 1925

(6 folders)

Packaging to sell
Box 1
Salesmen's prize contests: Plans--Cautions--Suggestions
Box 1
Sampling to sell
Box 1
Selling to Canada
Box 1
Teamwork: Making selling advertise--making advertising sell
Box 1
What the newspaper offers the national advertiser
Box 1

Memoranda, 1926

(5 folders)

Customer copy: A point of view
Box 1
Educating salesmen
Box 1
Introducing New England to the national advertisers
Box 1
The new geography of distribution
Box 1
Selling through the installment plan
Box 1

Memoranda, 1927

(4 folders)

Copy's increasing competition: Ways to meet it
Box 1
The high cost of rush in advertising
Box 1
Selling to and through department stores
Box 1
Trade-marks: How to make them valuable
Box 1
Modern art in industry: An attempt to find out if we should point with pride or view with alarm
Box 1
Selling the Browns, the Smiths, and the Joneses through grocers
Box 1
Selling the modern woman
Box 1
A picture of eating habits
Box 1
Application of imagination to industrial advertising: An address.... by M. L. Wilson
Box 1

Historical Note

Blackman Company was an advertising company founded in 1908 by Oscar H. Blackman and Frank Hermes. Became Compton Advertising in 1937.

Subject Headings

Preferred Citation

[Identification of item], Blackman Company sales training memoranda, David M. Rubenstein Rare Book & Manuscript Library.

Provenance

The Blackman Company sales training memoranda were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2008.

Processing Information

Processed by Alice L. Poffinberger, Oct 2011

Encoded by Alice L. Poffinberger, Oct 2011

Accession 2011-0169 is described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.

This finding aid is NCEAD compliant.