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Guide to the Blackman Company sales training memoranda, 1924-1928 and undated

Abstract

Blackman Company was an advertising company founded in 1908 by Oscar H. Blackman and Frank Hermes. Became Compton Advertising in 1937. Collection comprises a series of 30 memoranda written by company staff. Training topics address various aspects of the marketing process, as well as advertising for regional or specialized consumer markets, including the "modern woman."

Descriptive Summary

Collection Number
RL.00116
Title
Blackman Company sales training memoranda
Date
1924-1928 and undated
Creator
Blackman Company
Extent
0.6 Linear Feet, 30 Items
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Material in English

Collection Overview

Collection comprises a series of memoranda written by company staff. Training topics address various aspects of the marketing process, as well as advertising for regional or specialized consumer markets, including the "modern woman." Other topics include selling through contests, sampling, and installment plans, in addition to department or chain stores, grocers, and outdoor advertsing; advertsing copy, teams, budgets, and costs; packaging; newspaper advertising; trademarks; the use of artwork; and salesmens' education and pay. There are also research reports, as well as an address by M. L. Wilson on industrial advertsing. The memoranda were housed in a binder, and there are tabbed dividers that provide the titles of each piece; many also feature a list of companies for whom Blackman worked or a list of staff writers for the series. It is unclear whether the material was meant for in-house use only. There are copywrite symbols that may indicate that the material was available to train those outside the company as well. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Arrangement

Arranged chronologically, then alphabetically.

Restrictions on Access & Use

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

1. Memoranda, 1924

10 folders
An advertising survey of the farm market
Box 1
Art with an advertising accent
Box 1
Business press: A primer to start advertisers' and advertising agencies' thinking
Box 1
Copy-culture: A suggestive source-book for the advertiser of manufactured products
Box 1
How shall we pay our salesmen?
Box 1
Outdoor advertising: Some factors to consider
Box 1
Practical economies in preparing advertisements
Box 1
Securing sales thru store display--economically
Box 1
Selling to and through chain stores
Box 1
What basis for the advertising appropriation?
Box 1

2. Memoranda, 1925

6 folders
Packaging to sell
Box 1
Salesmen's prize contests: Plans--Cautions--Suggestions
Box 1
Sampling to sell
Box 1
Selling to Canada
Box 1
Teamwork: Making selling advertise--making advertising sell
Box 1
What the newspaper offers the national advertiser
Box 1

3. Memoranda, 1926

5 folders
Customer copy: A point of view
Box 1
Educating salesmen
Box 1
Introducing New England to the national advertisers
Box 1
The new geography of distribution
Box 1
Selling through the installment plan
Box 1

4. Memoranda, 1927

4 folders
Copy's increasing competition: Ways to meet it
Box 1
The high cost of rush in advertising
Box 1
Selling to and through department stores
Box 1
Trade-marks: How to make them valuable
Box 1
Modern art in industry: An attempt to find out if we should point with pride or view with alarm
Box 1
Selling the Browns, the Smiths, and the Joneses through grocers
Box 1
Selling the modern woman
Box 1
A picture of eating habits
Box 1
Application of imagination to industrial advertising: An address.... by M. L. Wilson
Box 1

Historical Note

Blackman Company was an advertising company founded in 1908 by Oscar H. Blackman and Frank Hermes. Became Compton Advertising in 1937.

Subject Headings

Preferred Citation

[Identification of item], Blackman Company sales training memoranda, David M. Rubenstein Rare Book & Manuscript Library.

Provenance

The Blackman Company sales training memoranda were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2008.

Processing Information

Processed by Alice L. Poffinberger, Oct 2011

Encoded by Alice L. Poffinberger, Oct 2011

Accession 2011-0169 is described in this finding aid.