Inventory of the Victor G. Bloede Papers, 1952-1983 and undated

Abstract

Victor Bloede (1920-1999) was an advertising executive who served as President and Chief Executive Officer (1968-1974), and Chairman (1971-1983), of the Benton & Bowles agency. He retired in 1983.

The Victor Bloede Papers span the years 1952-1983, with the bulk spanning 1962-1983, and consist primarily of speeches given during Bloede's tenure as President, then Chairman, of Benton & Bowles (B&B), as well as speeches delivered during 1973 when Bloede served as Chairman of the American Association of Advertising Agencies (AAAA or 4-A's). Also included are a portion of the autobiography of Atherton Hobler, one of the co-founders of B&B, and correspondence relating to the anticommunist newsletter Counterattack. Topics included in the speeches include corporate finances and budget performance, television commericials, advertising effectiveness, management and business ethics. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Descriptive Summary

Repository: David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator: Bloede, Victor G.
Title: Victor G. Bloede Papers, 1952-1983 and undated
Language of Material: English
Extent: 1.0 Linear Feet, 700 Items
Location: For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

The Victor Bloede Papers span the years 1952-1983, with the bulk spanning 1962-1983, and consist primarily of speeches given during Bloede's tenure as President, then Chairman, of Benton & Bowles (B&B), as well as speeches delivered during 1973 when Bloede served as Chairman of the American Association of Advertising Agencies (AAAA or 4-A's). Also included are a portion of the autobiography of Atherton Hobler, one of the co-founders of B&B, and correspondence relating to the anticommunist newsletter Counterattack. Topics included in the speeches include corporate finances and budget performance, television commericials, advertising effectiveness, management and business ethics.

Administrative Information

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Access Restrictions

Collection is open for research.

However, collection may contain materials to which the Acknowledgment of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Browse List of Series

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General Files, 1952 and undated

Atherton Hobler autobiography, Ch. 1-4, undated

Box 1

Counterattack newsletter and correspondence, 1952

Box 1

Speeches, 1962-1983

General

1962-1969

(2 folders)

Box 1 (continued)

1962 Aug. 29, Effective Advertising. Air Express presentation

Box 1 (continued)

1962 June 8, Speech to Waldorf graduates

Box 1 (continued)

1962, Savings Bank talk

Box 1 (continued)

1963 July 18, Ad Age workshop

Box 1 (continued)

1964 Nov. 11, Experiences in Evaluating the Cumulative Effects of Advertising Campaigns. Speech to American Association of Advertising Agencies meeting

Box 1 (continued)

1964 Feb. 28, Speech to Southwest Council of 4-A's

Box 1 (continued)

1967 Mar. 23, Association of National Advertisers (ANA) TV Workshop

Box 1 (continued)

1967 Nov. 16, Today's Message for Tomorrow's TV Commercials. Television Bureau of Advertising talk

Box 1 (continued)

1968 Aug. 2, The One Thing I Would Most Like Creative People to Know. Ad Age Creative Workshop

Box 1 (continued)

1968 Sept. 5, Where Do We Go from Here? Pet Food Institute

Box 1 (continued)

1967 Sept. 12, Association of National Advertisers (ANA)

Box 1 (continued)

1968 Oct. 17, If I Were the Client...Getting Agency Help in Implementing Marketing Programs. National Industrial Conference Board

Box 1 (continued)

1969 Jan. 8, S.C. Johnson talk

Box 1 (continued)

1969 May 7, The Creative Scene--1969 and Beyond. Association of Canadian Advertisers

Box 1 (continued)

1969 May 27, The Advertising Agency of the Future. International Conference of Sales Promotion Executives

Box 1 (continued)

1969 Dec. 7-10, How the Agencies Look at Agency Evaluation Procedures. Association of National Advertisers

Box 1 (continued)

1970-1983,

Box 1 (continued)

1970 Apr. 15, Is There An Ad Agency in My Future? Association of National Advertisers Seminar on Television Advertising Management

Box 1 (continued)

1970 May 12, The Look of Advertising in the 70s. S.C. Johnson & Son International Meeting

Box 1 (continued)

1970 June 30, Dentsu talk

Box 1 (continued)

1970 Sept. 23, Advertising Business Trends. ANA Advanced Advertising Management Seminar

Box 1 (continued)

1970 Oct. 21, 4-A's Eastern Annual Conference

Box 1 (continued)

1971 Mar. 18, Interchange of Information Regarding Availability of Partial Agency Services Among 70 Larger AAAA Agencies. ANA Workshop

Box 1 (continued)

1971 June 7, Johnson Wax International Product Management Conference

Box 1 (continued)

1971 Oct. 26, Texaco Circle talk

Box 1 (continued)

1972 Mar. 18, The Copy Crisis: A New Look at an Old Problem. AAAA Annual Meeting

Box 1 (continued)

1972 May 25, Texaco Round Table

Box 1 (continued)

1972 Sept. 12, Talk to London clients

Box 1 (continued)

1974 May 17, AAAA Annual Meeting

Box 1 (continued)

1975 Apr. 29, Color Marketing Group

Box 1 (continued)

1976 June 7, International Advertising in the Mid-Seventies. American Marketing Associaton Conference

Box 1 (continued)

1983 Nov. 22, The Advertising Man and His Social Responsibility

Box 1 (continued)

Benton & Bowles Shareholder Meetings

1967 Apr. 10, Untitled

Box 1 (continued)

1967 Aug. 21, Account Management and the Creative Process

Box 1 (continued)

1968 Oct. 25, Management Leadership

Box 1 (continued)

1969-1983, Untitled speeches

Box 1 (continued)

Benton & Bowles Annual International Conference

1969-1982, Untitled speeches

(1 of 2 folders)

Box 1 (continued)

1969-1982, Untitled speeches (continued)

(2 of 2 folders)

Box 2

Speeches made as Chairman of AAAA

1973 Apr. 24, The Freedom to Advertise. American Newspaper Publishers Association

Box 2

1973 May 30, Institute of Advertising Studies

Box 2

1973 June 11, The Maturing of Madison Avenue. Association of National Advertisers

Box 2

1973 Sept. 19, AAAA Financial Management Group

Box 2

1973 Sept. 20, Pharmaceutical Advertising Club

Box 2

1973 Oct. 2, Premium Advertising Association

Box 2

1973 Oct. 15, AAAA Western Region Annual Meeting

Box 2

1973 Oct. 31, AAAA Central Region Annual Meeting

Box 2

Historical Note

Chronology List

Date	Event(s)
1920 Jan. 31	Born Victor Gustav Bloede, Baltimore, Md.
1941	Graduated, University of Maryland
1943-1945	Army Air Force, promoted to rank of Captain
1950	Copywriter, Benton & Bowles
1955	Vice President, Benton & Bowles
1968-1974	President and Chief Executive Officer, Benton & Bowles
1971-1983	Chairman, Benton & Bowles
1973	Chairman, American Association of Advertising Agencies
1983	The Full Service Advertising Agency published Retired from Benton & Bowles
1999 Feb. 10	Died, Boca Raton, Fla.

Victor Bloede is said to be the first executive from the creative side of the advertising business to become the Chief Executive Officer of a major advertising agency. He is credited with building Maxwell House coffee, Crest toothpaste, Zest soap, Pampers diapers, and Charmin tissue into major brands. Bloede also served on the Board and the Advisory Committee of the Professional Golfers Association (PGA).