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Guide to the Victor G. Bloede Papers, 1952-1983 and undated

Abstract

Victor Bloede (1920-1999) was an advertising executive who served as President and Chief Executive Officer (1968-1974), and Chairman (1971-1983), of the Benton & Bowles agency. He retired in 1983.

The Victor Bloede Papers span the years 1952-1983, with the bulk spanning 1962-1983, and consist primarily of speeches given during Bloede's tenure as President, then Chairman, of Benton & Bowles (B&B), as well as speeches delivered during 1973 when Bloede served as Chairman of the American Association of Advertising Agencies (AAAA or 4-A's). Also included are a portion of the autobiography of Atherton Hobler, one of the co-founders of B&B, and correspondence relating to the anticommunist newsletter Counterattack. Topics included in the speeches include corporate finances and budget performance, television commericials, advertising effectiveness, management and business ethics. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
Bloede, Victor G.
Title
Victor G. Bloede papers 1952-1983 and undated
Language of Material
English
Extent
1.0 Linear Feet, 700 Items
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

The Victor Bloede Papers span the years 1952-1983, with the bulk spanning 1962-1983, and consist primarily of speeches given during Bloede's tenure as President, then Chairman, of Benton & Bowles (B&B), as well as speeches delivered during 1973 when Bloede served as Chairman of the American Association of Advertising Agencies (AAAA or 4-A's). Also included are a portion of the autobiography of Atherton Hobler, one of the co-founders of B&B, and correspondence relating to the anticommunist newsletter Counterattack. Topics included in the speeches include corporate finances and budget performance, television commericials, advertising effectiveness, management and business ethics.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Atherton Hobler autobiography, Ch. 1-4, undated
Box 1
Counterattack newsletter and correspondence, 1952
Box 1
1962-1969
(2 folders)
Box 1
1962 Aug. 29, Effective Advertising. Air Express presentation
Box 1
1962 June 8, Speech to Waldorf graduates
Box 1
1962, Savings Bank talk
Box 1
1963 July 18, Ad Age workshop
Box 1
1964 Nov. 11, Experiences in Evaluating the Cumulative Effects of Advertising Campaigns. Speech to American Association of Advertising Agencies meeting
Box 1
1964 Feb. 28, Speech to Southwest Council of 4-A's
Box 1
1967 Mar. 23, Association of National Advertisers (ANA) TV Workshop
Box 1
1967 Nov. 16, Today's Message for Tomorrow's TV Commercials. Television Bureau of Advertising talk
Box 1
1968 Aug. 2, The One Thing I Would Most Like Creative People to Know. Ad Age Creative Workshop
Box 1
1968 Sept. 5, Where Do We Go from Here? Pet Food Institute
Box 1
1967 Sept. 12, Association of National Advertisers (ANA)
Box 1
1968 Oct. 17, If I Were the Client...Getting Agency Help in Implementing Marketing Programs. National Industrial Conference Board
Box 1
1969 Jan. 8, S.C. Johnson talk
Box 1
1969 May 7, The Creative Scene--1969 and Beyond. Association of Canadian Advertisers
Box 1
1969 May 27, The Advertising Agency of the Future. International Conference of Sales Promotion Executives
Box 1
1969 Dec. 7-10, How the Agencies Look at Agency Evaluation Procedures. Association of National Advertisers
Box 1
1970-1983,
Box 1
1970 Apr. 15, Is There An Ad Agency in My Future? Association of National Advertisers Seminar on Television Advertising Management
Box 1
1970 May 12, The Look of Advertising in the 70s. S.C. Johnson & Son International Meeting
Box 1
1970 June 30, Dentsu talk
Box 1
1970 Sept. 23, Advertising Business Trends. ANA Advanced Advertising Management Seminar
Box 1
1970 Oct. 21, 4-A's Eastern Annual Conference
Box 1
1971 Mar. 18, Interchange of Information Regarding Availability of Partial Agency Services Among 70 Larger AAAA Agencies. ANA Workshop
Box 1
1971 June 7, Johnson Wax International Product Management Conference
Box 1
1971 Oct. 26, Texaco Circle talk
Box 1
1972 Mar. 18, The Copy Crisis: A New Look at an Old Problem. AAAA Annual Meeting
Box 1
1972 May 25, Texaco Round Table
Box 1
1972 Sept. 12, Talk to London clients
Box 1
1974 May 17, AAAA Annual Meeting
Box 1
1975 Apr. 29, Color Marketing Group
Box 1
1976 June 7, International Advertising in the Mid-Seventies. American Marketing Associaton Conference
Box 1
1983 Nov. 22, The Advertising Man and His Social Responsibility
Box 1
1967 Apr. 10, Untitled
Box 1
1967 Aug. 21, Account Management and the Creative Process
Box 1
1968 Oct. 25, Management Leadership
Box 1
1969-1983, Untitled speeches
Box 1
1969-1982, Untitled speeches
(1 of 2 folders)
Box 1
1969-1982, Untitled speeches (continued)
(2 of 2 folders)
Box 2
1973 Apr. 24, The Freedom to Advertise. American Newspaper Publishers Association
Box 2
1973 May 30, Institute of Advertising Studies
Box 2
1973 June 11, The Maturing of Madison Avenue. Association of National Advertisers
Box 2
1973 Sept. 19, AAAA Financial Management Group
Box 2
1973 Sept. 20, Pharmaceutical Advertising Club
Box 2
1973 Oct. 2, Premium Advertising Association
Box 2
1973 Oct. 15, AAAA Western Region Annual Meeting
Box 2
1973 Oct. 31, AAAA Central Region Annual Meeting
Box 2

Historical Note

Chronology List

DateEvent(s)
1920 Jan. 31Born Victor Gustav Bloede, Baltimore, Md.
1941Graduated, University of Maryland
1943-1945Army Air Force, promoted to rank of Captain
1950Copywriter, Benton & Bowles
1955Vice President, Benton & Bowles
1968-1974President and Chief Executive Officer, Benton & Bowles
1971-1983Chairman, Benton & Bowles
1973Chairman, American Association of Advertising Agencies
1983The Full Service Advertising Agency published
Retired from Benton & Bowles
1999 Feb. 10Died, Boca Raton, Fla.

Victor Bloede is said to be the first executive from the creative side of the advertising business to become the Chief Executive Officer of a major advertising agency. He is credited with building Maxwell House coffee, Crest toothpaste, Zest soap, Pampers diapers, and Charmin tissue into major brands. Bloede also served on the Board and the Advisory Committee of the Professional Golfers Association (PGA).

Subject Headings

Related Material

Related Material

Related material may be found in the following Hartman Center collections:

D'Arcy Masius Benton & Bowles Archives

Preferred Citation

[Identification of item], Victor G. Bloede Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University

Provenance

The Victor G. Bloede Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2004.

Processing Information

Processed by Richard Collier, January 2011

Encoded by Richard Collier, January 2011

Accession 2004-0101 is described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.

This finding aid is NCEAD compliant.