DACS

bogartleo Inventory of the Leo Bogart Papers, 1912-2005 and undated Processed by: Stacy Lavin and Rita Johnston; machine-readable finding aid created by: Rita Johnston The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript Library Duke University Durham, N.C., USA

Aleph Number: 003514420

Machine-readable finding aid derived from XML authoring program. Date of source: 2008Processed by Stacy Lavin and Rita Johnston, 2008; Finding Aid encoded by Rita Johnston, David M. Rubenstein Rare Book & Manuscript Library, Duke University, 2008 Description is in English Finding aid was prepared using DACS and our local Style Guide Inventory of the Leo Bogart Papers, 1912-2005 and undated The John W. Hartman Center for Sales, Advertising & Marketing History David M. Rubenstein Rare Book & Manuscript Library Duke University Durham, North Carolina 27708-0185 USA

Descriptive Summary David M. Rubenstein Rare Book & Manuscript Library, Duke University Bogart, Leo Leo Bogart Papers, 1912-2005 and undated Material in English, Arabic, Chinese, Dutch, Finnish, French, German, Hebrew, Italian, Japanese, Portuguese, Romanian, Russian, Serbian, Spanish, and Swedish 59.4 Linear Feet 52,259 Items For current information on the location of these materials, please consult the Library's online catalog. Leo Bogart was an applied sociologist and mass media expert who was Vice President and General Manager of the Newspaper Advertising Bureau (NAB) from 1960-1989. In his career with the NAB, Bogart pioneered new methodologies in newspaper marketing research and led two major projects during the mid 1970s-1989 to bolster the ailing newspaper industry, the Newspaper Readership Project and the Future of Advertising Project. He was also a prolific author and public speaker, and published 195 articles and 14 books, and delivered over 150 speeches from 1943-2005. The Leo Bogart Papers span the years 1912-2005 and document Bogart's professional work with the Newspaper Advertising Bureau; as a mass media expert; and as an author and public speaker. The collection includes correspondence, clippings, articles, speeches, books, journals, chapters, drafts, proposals, notes, reports, scrapbooks, resumes, interviews, schedules, programs, pamphlets, administrative records, research materials, publications, promotional materials, ephemera, yearbooks, student papers, military records, photographs, negatives, and slides. Materials represent Bogart's professional work as Vice President and General Manager of the Newspaper Advertising Bureau, as well as his early employment with Standard Oil (New Jersey), McCann-Erickson, and Revlon, Inc.; as a prolific author and public speaker; as a Senior Fellow with the Gannett Center for Media Studies at Columbia University; and as a mass media consultant with the Innovation International Media Consulting Group. The bulk of files relate to research on U.S. markets, although some files do cover international research projects. Topics include newspaper marketing research; newspaper readership; newspaper advertising; television and society; critiques of mass media; social science research methodology; and international newspapers in emerging markets. The collection also documents Bogart's early experiences as a student and as a soldier in the U.S. Army Signal Corps during World War II, which formed the basis for several of his writing projects. Administrative Information Access Restrictions

Collection is open for research.

However, collection may contain materials to which the Acknowledgment of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.

In addition, original audiovisual materials are closed to patron use. Some use copies are available in the collection. Otherwise, Technical Services staff need to produce use copies before contents can be accessed.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Preferred Citation

[Identification of item], Leo Bogart Papers, David M. Rubenstein Rare Book & Manuscript Library

Provenance

The Leo Bogart Papers were received by the Rare Book, Manuscript, and Special Collections Library as a transfer in 2005. Additional accessions were recieved as gifts in 2006 and 2007.

Processing Information

Processed by Stacy Lavin and Rita Johnston, 2009

Encoded by Rita Johnston, 2009

Accessions 2005-0080; 2006-0087; 2007-0026 were merged into one collection, described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and our local Style Guide.

This finding aid is NCEAD compliant.

Biographical Note Chronology List 1921 Sep. 23 Born in Lvov, Poland 1923 Moved to the United States 1938-1941 A.B., Brooklyn College 1942-1946 Served in the U.S. Army Signal Corps in WWII 1946-1948 M.A. in sociology from University of Chicago 1947-1948 Instructor in English, Illinois Institute of Technology 1948 Aug. 8 Married Agnes Cohen 1948-1951 Opinion Research Analyst, Standard Oil Company (New Jersey) 1948-1950 Ph.D. in sociology from University of Chicago 1949-1951 Lecturer in Sociology, New York University 1951-1952 Fulbright Research Fellow, Institut National d'Etudes Demographiques, Paris, France 1952-1958 Vice President, Market Planning Corporation Division, McCann-Erickson, Inc. 1953-1961 Lecturer in Sociology, Columbia University 1956-1957 President, Radio-Television Research Council 1958-1960 Director of Marketing Research, Revlon, Inc. 1960-1966 Vice President of Marketing Planning and Research, Newspaper Advertising Bureau (NAB) 1965-1966 President, World Association for Public Opinion Research 1965-1966 President, Market Research Council 1966-1967 President, American Association for Public Opinion Research 1966-1989 Executive Vice President and General Manager, NAB 1971-1972 President, Consumer Psychological Division, American Psychological Association 1989-1990 Senior Fellow, Gannett Center for Media Studies, Columbia University 1990 Adjunct Professor of Marketing, New York University 1996-2005 Director and Senior Consultant, Innovation International Media Consulting Group 2005 Oct. 15 Died, Mt. Sinai Hospital, New York, NY

Organization Abbreviations

AAAA - American Association of Advertising Agencies AAPOR - American Association for Public Opinion Research ABC - Audit Bureau of Circulations ACR - Association for Consumer Research AEJ - Association for Education in Journalism (changed to AEJMC) AEJMC - Association for Education in Journalism and Mass Communication AMA - American Marketing Association ANA - Association of National Advertisers ANPA - American Newspaper Publishers Association APA - American Psychological Association APME - Associated Press Managing Editors ARF - Advertising Research Foundation ASA - American Sociological Association ASNE - American Society of Newspaper Editors ESOMAR - World Association of Opinion and Marketing Research Professionals (formerly European Society for Opinion and Marketing Research) IAMCR - International Association for Media and Communication Research IAPA - Inter American Press Association ICMA - International Circulation Managers Association IFRA - [publishers] INAE - International Newspaper Advertising Executives (changed to INAME) INAME - International Newspaper Advertising and Marketing Executives INCFO - Institute of Newspaper Controllers and Finance Officers INPA - International Newspaper Publishers Association MRDA - Media Research Directors Association NAB - Newspaper Advertising Bureau NRMA - National Retail Marketers Association WAPOR - World Association for Public Opinion Research Collection Overview

The Leo Bogart Papers span the years 1912-2005 and document Bogart's professional work with the Newspaper Advertising Bureau; as a mass media expert; and as an author and public speaker. The collection includes correspondence, clippings, articles, speeches, books, journals, chapters, drafts, proposals, notes, reports, scrapbooks, resumes, interviews, schedules, programs, pamphlets, administrative records, research materials, publications, promotional materials, ephemera, yearbooks, student papers, military records, photographs, negatives, and slides. Materials represent Bogart's professional work as Vice President and General Manager of the Newspaper Advertising Bureau, as well as his early employment with Standard Oil (New Jersey), McCann-Erickson, and Revlon, Inc.; as a prolific author and public speaker; as a Senior Fellow with the Gannett Center for Media Studies at Columbia University; and as a mass media consultant with the Innovation International Media Consulting Group. The bulk of files relate to research on U.S. markets, although some files do cover international research projects. Topics include newspaper marketing research; newspaper readership; newspaper advertising; television and society; critiques of mass media; social science research methodology; and international newspapers in emerging markets. The collection also documents Bogart's early experiences as a student and as a soldier in the U.S. Army Signal Corps during World War II, which formed the basis for several of his writing projects.

Collection Arrangement

The collection is organized into six series: Personal Series; Professional Series; Photographs and Slides Series; Artifacts; Oversize Materials; and Audiovisual Materials.

The Personal Series consists of correspondence, clippings, fiction and nonfiction writings, notes, student papers, brochures, pamphlets, ephemera, drawings, yearbooks, scrapbooks, awards, military documents, photographs, and memorabilia that document Bogart's personal life. Series is divided into two categories: Student materials and Other materials.

The Professional Series consists of correspondence, clippings, articles, speeches, books, journals, chapters, drafts, proposals, notes, reports, scrapbooks, resumes, interviews, schedules, programs, pamphlets, administrative records, research materials, publications, promotional materials, and photographs that document Bogart's professional career. Series is divided into nine subseries: Biographical Materials Subseries; Conferences and Meetings Subseries; Correspondence Subseries; Early Career Subseries; Late Career Subseries; Newspaper Advertising Bureau (NAB) Subseries; Professional Service Subseries; Research Files Subseries; and Writings and Speeches Subseries.

The Photographs and Slides Series consists of photographs, slides, and negatives that document Bogart's personal and professional life. Photographs chiefly document professional meetings and conferences. Slides, which make up the bulk of this series, include Newspaper Advertising Bureau presentation slides; Freedom Forum Russia workshop slides; and family vacation and travel slides.

Artifacts consists of plaques and other awards.

Oversize Materials consists of large-format materials removed from other series.

Audiovisual Materials consists of videocasttes, DVDs, audiocassettes, CDs, and floppy disks, featuring or collected by Bogart. Many of the videocassettes were used for Bogart's work as a mass media expert in two trials, Chandler v. Jackson (Michael Jackson child molestation lawsuit) and Valenzuela v. Hughes Aircraft Company (TCE groundwater contamination lawsuit in Tuscon, Arizona).

In addition, approximately 110 computer discs were removed from the collection and stored on an electronic server (M:\Processed\Bogart, Leo). The majority of electronic files consist of articles, drafts, chapters and presentations that duplicate materials housed in the collection in paper form.

Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.

Bogart, Leo. Gannett Center for Media Studies. Innovation International Media Consulting Group. McCann-Erickson Worldwide. Newspaper Advertising Bureau (New York, N.Y.) Revlon, inc. Standard Oil Company. Advertising, Newspaper--United States. Marketing research. Marketing research--United States. Mass media and culture--United States--History--20th century. Mass media and public opinion. Mass media--Audiences--Research. Mass media--Social aspects--United States. Newspaper reading--Research. Popular culture--United States. Readership surveys--United States. Sociology--Research. Sociology--Research--United States. Technology and society--History--20th century. Television--Social aspects. World War, 1939-1945--Personal narratives, American. Brochures. Clippings. Slides. Ephemera. Machine-readable records. Memorabilia. Negatives. Newsletters. Photographs. Scrapbooks. Speeches. John W. Hartman Center for Sales, Advertising & Marketing History. Related Material

Materials related to this collection may be found in the following Hartman Center collections of the J. Walter Thompson Company Archives: the Rena Bartos Papers; the Chicago Office Records; the Chicago Office Non-Proprietary Research Records; the Eleanor Newman Papers; and the Norman H. Strouse Papers. In addition, related materials may be found in the American Association of Advertising Agencies Records; the John Benjamin Harris Papers; the McGraw-Hill Marketing Information Center Vertical File; and the Walter Weir Papers.

Contents of Collection Personal Series, 1912-2002 and undated 5 Boxes

Consists of correspondence, clippings, fiction and nonfiction writings, notes, student papers, brochures, pamphlets, ephemera, drawings, yearbooks, scrapbooks, awards, military documents, photographs, and memorabilia that document Bogart's personal life. Series is divided into two categories: Student materials and Other materials.

Student materials consists of materials accumulated by Bogart over his student career at P.S. 99 Junior High School; Erasmus Hall High School; Brooklyn College; and the University of Chicago. Materials include student assignments and papers and materials relating to Bogart's work as editor-in-chief of Vanguard, a student paper of Brooklyn College.

Other materials includes clippings on topics of personal interest to Bogart; fiction writings; and materials documenting Bogart's military service as a voice interceptor in the U.S. Army Signal Corps from 1942-1946. Lengthy fiction writings include The Temple of Janus, an unfinished sociological novel that Bogart developed for a writing competition, and The Argument. Several of Bogart's published writings were based in part on his experiences in the U.S. Army, including the article Soldier Thinking (1943) and the books Social Research and the Desegregation of the U.S. Army (1969) and How I Earned the Ruptured Duck: Behind the Lines in WWII (2003), which may be found in the Writings & Speeches Subseries. Arranged alphabetically.

Student materials, 1912-1970 and undated 1 Brooklyn College Academic writings, 1938-1941 and undated Class notes, circa 1938-1941 Programs, 1937-1941 Student newspaper articles, 1938 Vanguard materials Correspondence, 1938-1940 Student politics, circa 1938-1941 Writings, 1940-1941 Comic sketches, 1931-circa 1940 Correspondence, 1937-1946 and undated Cover letter and biography, 1938 and undated Ephemera, 1936-1937 and undated Erasmus Hall High School The Arch yearbook, 1937 The Erasmian journal, 1935 Newspaper and journal writings, 1936-1937 One Hundred and Twenty-Fifth Anniversary Celebration: History of the School, Book of the Pageant, Commemoration Exercises, 1912 Programs, 1937-1938 Scrapbook, 1935-1937 (2 folders) Sesquicentennial celebration, 1937 and undated Languages, 1936-1938 and undated Letters of recommendation, 1937-1948 P.S. 99 Junior High School Essays, 1932-1933 Spirit of 99 journal, 1929-1930 2 University of Chicago Academic writings Academic papers and writings, 1946-1948 and undated (3 folders) Bibliographies, notes and drafts, circa 1946-1948 Master's thesis draft, The Response of Jews in America to the European Jewish Catastrophe, 1941-1945, circa 1948 Ph.D. dissertation draft, The Comic Strips and Their Adult Readers: A Study of Male Workers in a New York City Neighborhood, circa 1950 Abstracts, 1950 Correspondence, 1955-1970 and undated 3 Thesis and dissertation proposals, 1947-1948 Convocation program, 1948 Diplomas, 1948-1950 Report on the Oil Workers Leadership Training Program, circa 1948 Research projects, 1948 and undated Writings by others Scholars who influenced Bogart, 1941-1998 Other writings, 1942-1947 Other materials, 1937-2002 and undated 3 Agnes Bogart materials, undated Articles by others, 1965-1988 Awards and certificates, 1945-1989 and undated Birth certificate (translated from Polish), 1941 Children, 1977-1997 and undated Clippings Comics, 1950-1980 and undated General, 1952-2001 and undated People, 1987-1989 and undated September 11 attacks, 2001-2002 Travel and tourism, 1987-1997 and undated (2 folders) Correspondence, 1950-1998 and undated Ephemera, 1942-1992 and undated Military service Army administrative correspondence, 1943-1952 Army discharge papers, 1946 Army specialized training certificates and transcript, 1943-1946 Clippings and memorabilia, 1938-1948 and undated 'Dans l'Honneur et la Dignité': Souvenirs de Vichy booklet, 1945 4 Holocaust and Nazi Germany materials, 1980-1994 Journals and correspondence, 1944-1945 and undated Signal Corps documents 1944-2002 Veterans application for education benefits, 1946 Notes, undated Travel Clippings and ephemera, 1987-1997 (2 folders) India trip, 1996 Maps and itineraries, 1984-1985 and undated Visual arts materials, 1980-2001 and undated (2 folders) [Art prints, undated: Removed to Box 95 ] [Cartoons, undated: Removed to Box 95] [Drawing by Michele Bogart, 1962: Removed to Box 95] [L'Illustration, no. 370, 1926: Removed to Box 95] Writings Argument manuscript, circa 1945 Humor, 1967-1996 and undated Short fiction, circa 1938-1942 5 Short nonfiction, 1940-1942 and undated The Temple of Janus manuscript Background materials and correspondence, 1937-1941 and undated Character synopses and manuscript notes, 1939-1941 Chapters Arnold Cohen, circa 1938-1940 Betty Levine, 1939 and undated Doris Greenberg and Julius Stiletsky, 1939 and undated Douglas Churchill, 1939-1940 and undated Ellen Menkin, 1939 and undated Emma Daly, 1940 Henry Selver, circa 1938-1940 Herb Brenton, circa 1938-1940 Judah Benjamin, 1940 and undated Milton Steckler, circa 1938-1940 Sam Daly, 1938 and undated Selma Lober, 1939 and undated Professional Series, 1914-2005 and undated 84 Boxes

Consists of correspondence, clippings, articles, speeches, books, journals, chapters, drafts, proposals, notes, reports, scrapbooks, resumes, interviews, schedules, programs, pamphlets, administrative records, research materials, publications, promotional materials, and photographs that document Bogart's professional career. Series is divided into nine subseries: Biographical Materials Subseries; Conferences and Meetings Subseries; Correspondence Subseries; Early Career Subseries; Late Career Subseries; Newspaper Advertising Bureau (NAB) Subseries; Professional Service Subseries; Research Files Subseries; and Writings and Speeches Subseries.

The Biographical Materials Subseries documents events and activities in Bogart's professional life, and includes clippings; interviews; correspondence; schedules; scrapbooks; and resumes.

The Conferences and Meetings Subseries includes materials relating to conferences, seminars, meetings, and symposia in which Bogart participated. For materials relating to meetings and conferences in which Bogart gave a speech and a written record of the speech remains, see the Writings and Speeches Subseries. Arranged chronologically.

The Correspondence Subseries consists of general and topical professional correspondence and is divided into five categories: Academic, Newspapers and print media, Organizations and businesses, People, and Miscellaneous. Arranged alphabetically within categories.

The Early Career Subseries documents Bogart's professional career from 1951-1960, during which time Bogart worked as a Fulbright Research Fellow, and as a advertising and marketing researcher with Standard Oil Company of New Jersey; McCann-Erickson; and Revlon, Inc. The series includes the paper Bogart wrote as a Fulbright Fellow, Les Algérians en France; radio program audience research; and Revlon materials on quiz show fraud during the 1950s. Arranged topically and therein alphabetically.

The Late Career Subseries documents Bogart's activities from 1989-2005 after he retired from the Newspaper Advertising Bureau. It includes materials related to Bogart's Gannett Center for Media Studies fellowship (later renamed the Freedom Forum Media Studies Center); newspaper consulting projects for the Freedom Forum; role as Director and Senior Consultant for Innovation International Media Consulting Group; and role as media expert in two trials in the 1990s, Chandler v. Jackson (Michael Jackson child molestation lawsuit) and Valenzuela v. Hughes Aircraft Company (TCE groundwater contamination lawsuit in Tuscon, Arizona). Slides of presentations given at the Freedom Forum Russian newspaper workshop and photographs of the trip are located in the Photographs and Slides Series. Presentation scripts are in Russian and English and slide text is in Russian. Videocassette tapes of media coverage of Michael Jackson and TCE groundwater contamination in Arizona are located in the Audiovisual Materials section. Arranged alphabetically.

The Newspaper Advertising Bureau (NAB) Subseries documents Bogart's twenty-nine year executive career with the Newspaper Advertising Bureau (NAB), the advertising and marketing organization for the newspaper industry. Bogart began work with the NAB as Vice President of Marketing Planning and Research in 1960 and was promoted to Executive Vice President and General Manager in 1966. Bogart was the architect of many of the major research studies conducted during his tenure with the NAB. Bogart led two major research projects, the Newspaper Readership Project from 1977-1983 and the Future of Advertising Project from 1979-1988. The goal of the Newspaper Readership Project was to make recommendations to reverse declines in newspaper readership that begun in the 1920s and were threatening the vitality of the newspaper industry during the 1970s and 1980s. The Future of Advertising Project was formed shortly afterward to address newspapers' decline in national advertising revenues that began in the 1960s due largely to the rise of television. Recommendations from the Future of Advertising Project led to standardization in advertising formats and invoices across newspapers. This subseries is divided into three sections: General, Newspaper Readership Project, and Future of Advertising Project. General consists mainly of materials related to various research projects at the NAB. For slides of NAB presentations, see the Photographs & Slides Series. Speeches and presentations in this subseries report directly on the workings of the NAB; for all other speeches, see the Writings and Speeches Subseries. Arranged alphabetically within category except for speeches and meetings, which are arranged chronologically.

The Professional Service Subseries documents Bogart's membership and service in professional organizations and clubs and on committees and advisory boards. Arranged alphabetically by organization.

The Research Files Subseries consists of clippings, writings, and notes on various subjects that Bogart maintained for reference and as source material for his writings, speeches, and research. Arranged alphabetically by topic.

The Writings and Speeches Subseries documents 149 speeches; 195 published articles; 14 books; book chapters and contributions; and other written materials Bogart produced over his career. Also includes articles for a monthly column in Presstime that Bogart wrote from 1989-2005. The subseries is divided in five sections: Speeches, Articles, Books, Book chapters and contributions, and Unpublished writings and drafts. Writings are arranged chronologically by date of publication, or for unpublished writings, creation date. Speeches are arranged chronologically by date of delivery.

Biographical Materials Subseries, 1949-2005 and undated

Documents milestones and activities in Bogart's professional life, and includes clippings; interviews; correspondence; schedules; scrapbooks; and resumes. Arranged alphabetically.

6 Clippings, 1949-2000 and undated (5 folders) Interviews In Aura Research Report (Japan), undated Interview, The Eyes Have It: Leo Bogart of the Newspaper Advertising Bureau, in Madison Avenue, June 1983 Meeting schedules, 1972-1988 Membership rosters, 1964-2003 Obituary, Adiós al Mítico in Nuestro Tiempo, 2005 Newspaper Advertising Bureau Congratulation letters (promotion), 1965-1966 Retirement clippings and correspondence, 1986-1990 7 Retirement scrapbook, 1989 Resumes and bibliographies, circa 1954-1988 Conferences & Meetings Subseries, 1948-2005

Documents Bogart's participation in conferences and meetings. Bogart participated in these events in a number of ways, including organizing conferences; serving on panel discussions; and giving informal remarks. For written speeches by Bogart and related materials, see the Writings and Speeches Subseries. Arranged chronologically.

7 1948 Oct. 21-22, Standard Oil (New Jersey) Public Relations Conference 1949 Nov. 21-22, Standard Oil (New Jersey) Public Relations Conference 1952 Jan. 11-25, International Public Opinion Research conference on AUERG Research Problems prepared for Air University; Paris, France 1956 Nov. 6, Kansas chapter of the AMA meeting 1956 Dec. 27-29, Speech Association of America convention 1957 Apr. 2-5, Columbia University conference on Strategies and Techniques of School-Community Relations 1959 Apr. 29-30 International Advertising Association convention 1960 June 15-17, AMA conference 1963 Mar. 28, Marketing Science Institute seminar 1964 May 5, Seminar on The Public and Private Interests in Marketing: Are They Compatible 1965 May 11, Marketing Association of Canada meeting 1965 Sept. 5-9, European Society for Opinion Surveys and Market Research/WAPOR conference 1965 Oct. 27, General Electric market research seminar 1966 Apr. 1-3, Conference on Behavioral Science and the Mass Media 1966 May 25-29, Latin American WAPOR conference 1966 Oct. 13, Akron, Ohio Ad Club meeting 1966 Nov. 1, Retail Research Society meeting 1967 Jan. 17, Norfolk Ad Club meeting 1967 June 7-9, Conference on Behavioral Science and Family Planning 1967 June 25-30, ANPA research seminar 1967 Sept. 18, Atlanta Ad Club meeting 1967 Oct. 6, Louisville, Kentucky Ad Club meeting 1967 Oct. 11, Portland Ad Club meeting 1967 Oct. 27-31, AMA conference 1968 Jan. 18, TV and World Affairs conference 1968 Feb. 1, Columbia University seminar on Problems of Media Management 1968 Oct. 23, McGraw-Hill Research Managers' seminar 1969 Mar. 30-Apr. 1, Boston Globe Newspaper of the Future meeting 1969 Sept. 17, Defining the Markets of the 1970's seminar 1970 May 19, INPA meeting 1970 June, Johannesburg, South Africa trip 1970 Nov. 19, Washington Society of Associations Executives luncheon 1971 Mar. 25, Informing Tomorrow's Skeptical Consumers seminar 1971 Apr. 16, National Research Council Division of Behavioral Sciences meeting on media research 1971 Oct. 25-27, Australian Association of National Advertisers 1972 June 7, Postal rates seminar 1972 Nov. 19-20, Conference on Communication and Drug Abuse 1973 Jan. 8, NRMA convention 1973 Mar. 11-14, National Conference for University Professors of Advertising 1973 Aug. 27-30, ASA annual meeting 1973 Oct. 24-26, Television and Marketing in South Africa convention 8 1973 Dec. 17-20, Conference on Television; Jerusalem, Israel 1974 Apr. 28-May 1, American Academy of Advertising conference 1975 Feb. 27, Copley Newspapers conference 1975 Apr. 24-26, American Advertising Federation convention 1975 Nov. 5-6, Ford Foundation conference on television 1975 Nov. 5-7, Television Research Priorities conference 1976 May 3-5, ANPA convention 1976 June 13-15, Graphic Arts Marketing Information Service 1976 June 23, Cox Newspapers' Star Trek meeting 1976 Sept. 9, Aspen Institute Program on Communications and Society 1976 Oct. 6-9, O Globo meeting 1976 Oct. 20, ABC annual meeting 1976 Nov.9-10, Big Ten newspapers meeting 1977 Jan. 19, Woodrow Wilson Center dialogue on What is the Future of Big City Newspapers? 1977 Feb. 14-24, New Zealand Newspapers Limited trip 1977 May 19-22, AAPOR conference 1977 July 28-29, Andiarios seminar on La Prensa Como Medio Publicitario; Bogotá, Colombia 1977 Sept. 18-21, Cox Newspapers' Star Trek meeting 1978 Feb. 14-15, Big Eleven newspapers meeting 1978 Mar. 9, Reading Skills and Habits seminar 1978 Apr. 9-12, ASNE conference 1978 May 8-17, Australia trip 1978 Aug. 28-Sept. 1, IAPA seminar 1979 Mar. 16, Market Research Council meeting 1979 Apr. 23-26, IAPA seminar; San José, Costa Rica 1979 Aug. 5-8, AEJ convention 1979 Oct. 21-24, Eastern INPA regional conference 1980 May 29-June 1, AAPOR conference 1980 Oct. 15-30, International Center for Higher Studies of Journalism for Latin America seminar; Quito, Ecuador 1980 Oct. 22-28, De Standaard meeting; Brussels, Belgium 1980 Oct. 23-26, Society of Newspaper Designers workshop 1981 Jan 13, AMA conference 1981 Mar. 4-6, ANPA meeting 1981 May 4-6, ANPA convention 1981 May 18, INPA conference 1981 May 28-31, AAPOR conference 1981 June 6-10, ANPA production conference 1981 Aug. 10-11, AEJMC meetings 1981 Aug. 27, Lee Enterprises meeting 1981 Oct. 28, AAPOR meeting 1981 Nov. 2-3, National Association of Educational Broadcasters conference 1981 Nov. 4, ABC annual meeting 1982 Jan. 8, American Association for the Advancement of Science annual meeting 1982 Jan. 25-26, INAME education seminar 1982 Mar. 3, Rampano College Master Lecture series 1982 Mar. 25, Cox Newspapers editors meeting 1982 May 19, WAPOR conference 1982 June 3-4, Universidad de Navarra seminar, Spain 1982 June 14, Scripps-Howard general managers meeting 1982 July 25-28, AEJMC convention 1982 Oct. 20-21, Conference Board marketing conference 1983 Mar. 16-19, Committee On Research Development meeting 1983 Mar. 22-23, Automotive meetings 1983 Mar. 24, American Advertising Federation Inter-Association Council meeting 1983 May 19-22, AAPOR conference 1983 July 21, Milwaukee Journal meeting 9 1983 Nov. 4, APME meeting 1983 Nov. 14-16, Evening News Association management seminar 1984 Feb. 16-18, Annenberg Scholars conference 1984 Feb. 25-28, Inland Daily Press Association meeting 1984 Apr. 4-7, Press '84 conference; Berlin, Germany 1984 May 11, AdCraft Club meeting 1984 May 17-20, AAPOR conference 1984 Sept. 22-25, Market Research Society of Australia convention 1984 Nov. 16, NYU Department of Journalism seminar 1984 Nov. 30, American Marketing Association meeting 1985 Feb. 18-21, Copley Newspapers conference 1985 Feb. 19, Media Research Club meeting 1985 Mar., ANPA Conference on Minorities 1985 Sept. 13, Consortium of Social Science Associations seminar 1985 Dec. 3, AAPOR meeting 1985 Dec. 6-8, Conference on Communications Research: What, Why, and How? 1986 Feb. 9, History of Mass Communication Research study group; Gannett Center, Columbia University 1986 Feb. 13, Universidad de Navarra seminar, Spain 1986 Mar. 6-8, Annenberg Scholars program conference 1986 Mar. 16-19, ARF conference 1986 Apr. 2-5, Committee On Research Development meeting 1986 May 15-18, AAPOR conference 1986 May 19, Aspen Institute symposium 1986 June 5-6, IFRA symposium on Colour in the Newspaper 1986 Aug. 30-Sept. 3, ASA annual meeting 1986 Oct. 2-4, Bogotá, Colombia meeting 1986 Nov. 13-14, New Jersey Press Association convention 1987 Apr. 4-7, Committee On Research Development meeting 1987 Apr. 5-8, Newspaper Research Council conference 1987 May 14-17, AAPOR conference 1987 Sept. 22-23, International Media Forum, Buenos Aires 1987 Oct. 7-10, Committee On Research Development meeting 1987 Nov. 9, International Association for Newspaper and Media Technology seminar 1987 Dec. 9, New England Newspaper Association National Advertising Seminar 1987, Cox Newspapers senior management conference 1988 Mar. 21, Technology and Audience Study Group 1988 Apr. 21, Pennsylvania Newspaper Publishers Association conference 1988 May 19-22, AAPOR conference 1988 May 22-25, International Newspaper Marketing Association conference 1988 May, ANPA Circulation and Readership Committee meeting 1988 July 31-Aug. 3, INAME conference 1988 Aug. 7-9, ANPA Newspaper Adult Literacy workshop 1988 Sept. 15-17, Perspectives on International Communications conference 1988 Sept. 27, German Newspaper Publishers Association seminar 1988 Sept. 28-30, Pennsylvania Newspaper Publishers Association annual meeting 1988 Oct. 8-10, Landmark Editors' Meeting 1988 Oct. 13-16, Committee On Research Development meeting 1988 Dec., Canadian Pulp and Paper Association meeting 1989 Feb. 27, AAPOR memorial service for Paul Sheatsley 1989 July 3-13, International Journalism Day at San Sebastian, Spain 1989 July 31, Newspaper Publishers' Association conference; Christchurch, New Zealand 1989 Oct. 25, Houston Chronicle symposium 1990 Mar. 4-7, IAPA midyear meeting; Managua, Nicaragua 1990 Apr. 5, IFRA symposium on Advertising: Marketing and Technology; Nice, France 10 1990 May 21-23, World Congress of Newspaper Publishers; Copenhagen, Denmark 1991 Jan. 31, Markle Commission on the Media and the Electorate planning meeting 1991 Oct. 20-23, International Newspaper Financial Executives annual convention 1991 Nov., Universidad de Navarra conferences, Pamplona, Spain 1992 May 15-19, AAPOR/WAPOR conference 1993 Mar. 2-3, IFRA symposium; Hamburg, Germany 1994 Mar., Spain trip 1994, Latin America trip 1995 Feb., Tunisia and Jordan trip 1995 Mar. 20-24, Print Islam and Civil Pluralism conference 1995 Apr. 5, Los Angeles Times New Media Roundtable 1996 Nov. 10-13, WAPOR conference on public opinion in Asia; Hong Kong, China 1996, Sociedad Española de Marketing Periodistico seminar 1997 Apr. 17-18, World Association of Newspapers sales conference; Cannes, France 2002 May 16-19, AAPOR/WAPOR conference on Strengthening Our Communities 2004 Apr. 1, Fordham Business School and Columbia Institute for Tele-Information conference 1956-2005, Miscellaneous conferences and meetings materials Correspondence Subseries, 1956-2005 and undated

Consists of general and topical professional correspondence divided into five categories: Academic, Newspapers and print media, Organizations and businesses, People, and Miscellaneous. Arranged alphabetically.

11 General correspondence, 1956-2003 and undated (7 folders) Academic Columbia University, 1972-1990 Harvard University, 1968-1981 New York University, 1990-1991 Northwestern University, 1970 Universidad de Navarra; Pamplona, Spain, 1979-1997 University of Chicago, 1974-1981 University of Pennsylvania, 1968-1975 Miscellaneous academic correspondence, 1957-1994 12 Newspapers and print media Boston Globe, 1977-1982 Columbia Journalism Review, 1987-1988 Editor & Publisher, 1972-1986 Gannett Newspapers, 1978-1983 Harte-Hanks Newspapers, 1978-1986 Harvard Business School Press, 1997 Knight Ridder Newspapers, 1977-1989 Los Angeles Times, 1982-1988 Milwaukee Journal, 1981-1989 Minneapolis Star & Tribune, 1964-1979 New York News, 1985-1987 New York Post, 1974-1977 The New York Times, 1969-1988 Newhouse Newspapers, 1982 Ottaway Newspapers, 1982-1986 Roanoke Times and World News, 1985 Saturday Review, 1969 The Washington Post, 1978 Organizations and businesses Agencia Estado, 1996 Andiarios; Bogotá, Colombia, 1990-1992 Annenberg Foundation Trust, 2005 Association of National Advertisers, 1967 Census Bureau, 1969 Colgate-Palmolive Company, 1986-1987 Hanson, Cobb, O'Brien and Tucker law offices, 1968 Hill and Knowlton, Inc., 1977 Institute for the Future, 1971 International Broadcast Institute, 1969-1970 International Paper Company, 1985-1986 Lee Enterprises, 1982-1984 Library of Congress Center for the Book, 1978-1985 Markle Foundation, 1972 McCann-Erickson, 1982-1986 Media General, Inc., 1979-1984 Media Records, Inc., 1985-1986 Newspaper Association of America, 1992 and undated Newspaper Research Council, 1985-1989 Newsprint Information Committee, 1978-1989 Obor, Inc., 1975-1989 Print Institute, 1976 Radio Advertising Bureau, 1976-1978 Radio Free Europe/Radio Liberty, 1952-1978 Simmons Market Research Bureau, 1969-1986 Smithsonian Institution, 1970 21st Century Comics project, 1982 People Abeles, Ronald, 1977 Bagdikian, Ben H., 1969-1976 Blum, Milton, 1969 Carlson, Bob, 1972-1974 Douglas, James, 1978 Gorriti, Gustavo, 1997 Graceras, Ulises, 1970-1980 Johnson, Tom, 1982-1983 Krugman, Herbert, 1973 Markel, Lester, 1976-1977 Mayer, Martin, 1969 Michiewicz, Ellen, 1992 Ralis, Max, 1972-1976 Ratner, Victor, undated 13 Siepmann, Charles, 1968-1973 Templeton, Lee, 1983-1991 Williams, Fred, 1974-1984 Miscellaneous Advertising museum proposal, 2002 Automotive, 1981 Commission on Violence, 1968 Direct mail, 1984-1985 Discussion of Ruth Clark study on newspaper research, 1998 International correspondence, 1974-1989 Letters to the editors, 1982-1997 Literacy Ad Council literacy campaign, 1986 General correspondence, 1977-1988 Newspaper rates/pricing, 1972-1983 Public issues presentation, 1971 U.S. Office of Education Civil Rights Committee, 1964 Early Career Subseries, 1947-1961 and undated

Documents Bogart's professional career from 1951-1960, during which time Bogart worked as a Fulbright Research Fellow, and as a advertising and marketing researcher with Standard Oil Company of New Jersey; McCann-Erickson; and Revlon, Inc. The series includes the paper Bogart wrote as a Fulbright Fellow, Les Algérians en France; research on radio program listeners; and Revlon materials on quiz show fraud during the 1950s. Arranged topically and therein alphabetically.

14 General Newspaper basics materials, 1954-1961 University instruction application, 1950 Fulbright Research Fellowship Les Algérians en France Les Algérians en France, in Français et Immigrés, tome 2, 1952 Background materials, 1951 and undated Algeria clippings, 1953 Cahiers Nord-Africains booklets, 1950 McCann-Erickson Activation research, 1957 An Evaluation of a U.S. Information Campaign in Salonica, Greece, 1953 (2 folders) Life insurance study, 1956 McCann-Erickson resignation correspondence, 1958-1969 Media planning materials, 1955 and undated Miscellaneous writings, 1955-1958 and undated Revlon Miscellaneous writings, 1956-1960 and undated Quiz show fraud materials, 1959-1961 and undated Standard Oil (New Jersey) Aruba Oil materials, 1947-1950 and undated Clippings, 1950-1951 Correspondence, 1949-1952 International public opinion research materials, 1948-1950 15 Jersey's Publications Program and the College Teacher: A Report on a Field Study, 1951 Miscellaneous writings, 1950 and undated Notes, undated Opinion Research in Public Relations Work: An Introductory Manual, 1949 Outside research summaries, 1949-1950 Public Opinion and Point Four, circa 1951 Public relations conference minutes, 1949 Radio studies Alex Young program public relations study, 1952 An Analysis of Listener Mail for the World Wide Broadcasting Foundation, 1950 Average audience bar graph, 1947

[Folder removed to Box 95.]

Elmira radio study materials, 1950 and undated The Listeners Write to the Philharmonic, 1949-1975 Studying the Effectiveness of Institutional Radio Advertising, undated A 'Weekend with Music' in Rapid City, South Dakota, 1949 'Wheels of Oil' in Tulsa, Oklahoma: A Radio Listening Survey, 1950 Speeches Measuring Influence of an Institutional Radio Program presentation, 1951 Public relations conference talk, circa 1951 Late Career Subseries, 1988-2005 and undated

After Bogart retired from the Newspaper Advertising Bureau, he was nominated a fellow with the Gannett Center for Media Studies for the 1989-1990 academic year. As a fellow, Bogart received support while completing his book Commercial Culture: The Media System and the Public Interest. For materials related to this book, see the Writings and Speeches Subseries. Bogart continued a relationship with the Gannett Center, which became financially independent from the Gannett Broadcasting Group in 1991 and was renamed the Freedom Forum Media Studies Center. On behalf of the Freedom Forum, Bogart advised the Oakland Tribune on how to restructure their business in 1991 and organized a newspaper advertising workshop in Russia and Eastern Europe in 1992.

Bogart spent much of his late career sharing his newspaper industry and mass media expertise. As Director and Senior Consultant for Innovation International Media Consulting Group, Bogart advised newspapers, particularly in Spain, Latin America, Russia, and Eastern Europe; and assessed the state of newspapers and mass media for Innovation publications and conferences. Bogart also shared his knowledge about the mass media with attorneys as a media expert in two very public trials in the 1990s, Chandler v. Jackson (Michael Jackson child molestation lawsuit) and Valenzuela v. Hughes Aircraft Company (TCE groundwater contamination lawsuit in Tuscon, Arizona).

Slides of presentations given at the Freedom Forum workshop and photographs of the trip are located in the Photographs and Slides Series. Presentation scripts are in Russian and English and slide text is in Russian. Videocassette tapes of media coverage of Michael Jackson and TCE groundwater contamination in Arizona are located in the Audiovisual Materials section. Arranged alphabetically.

16 Election day project, Joan Shorenstein Center, 2000-2003 Gannett Center/Freedom Forum Eastern Europe and Russia Press Marketing Project Clippings and notes, 1991-1992 (2 folders) Correspondence, 1992-1993 Itineraries, contact lists, and receipts, 1992 Workshop presentation scripts, 1992-1993 (2 folders) Writings, 1992 Gannett Center Fellowship Correspondence, 1989-1993 The Future of Information symposium, 1990 Contributors' materials Correspondence 17 The Future of Information monograph project, 1990-1994 Printed materials Covering the Campaign '88, circa 1988 News and the New World Order, 1990 Miscellaneous, 1989 Seminars and presentations Fellows seminar transcript, 1990 Speech notes, 1989-1990 Seminar and meeting materials, 1991-1997 TV and cable speech notes, circa 1994 Oakland Tribune consulting, 1992-1993 General correspondence, 1989-1990 Innovation International Media Consulting Group Consulting Projects American Association for Retired Persons (AARP), 2003 and undated Libération newspaper; Paris, France, 1999 Reexamining the Web Business Model study, 2002 Russian print media, 2004 Spain, Portugal, and Latin America Caracas, Venezuela, El Universal management seminar, 1998 Dominican Republic, El Caribe, 2000-2001 El Salvador, 1996 Latin American press project Correspondence, writings, and clippings, 1992-1997 and undated (1 of 2 folders) 18 Correspondence, writings, and clippings (continued), 1992-1997 and undated (2 of 2 folders) Newspaper case histories: Latin America, 1996 Itinerary Argentina (Buenos Aires); Clarin Bolivia (La Paz); La Razon and El Presencia Colombia (Bogotá); El Espectador and El Tiempo Colombia (Cali); El Pais Costa Rica (San José); La Nacion Ecuador (Quito); El Comercio and Hoy El Salvador (San Salvador); El Diario de Hoy Guatemala (Guatemala City); Siglo XXI Honduras (San Pedro Sula); La Prensa Mexico (Mexico City); El Universal and Reforma Nicaragua (Managua); La Prensa Panama (Panama City); La Prensa 19 Peru (Lima); El Comercio Venezuela (Caracas); El Nacional Panama, El Universal, 1999 Lisbon, Portugal audience rankings, 1998 Madrid, Spain; ABC newspaper redesign, 2004 (2 folders) Madrid, Spain; El Sol, 1990-1991 Miscellaneous South American newspaper summaries, circa 1996-1997 Ukraine newspaper launch project, 2004-2005 (2 folders) World Association of Newspapers weekend edition survey, 2000 Meeting materials, 1996-2001 Chile trip, 2000 Printed materials Capturing and Captivating Young Readers: 50 Editorial Strategies, 2005 Innovations in Newspapers World Report annual publication, 1999-2002 (3 folders) 20 Innovations in Newspapers World Report annual publication, 2003-2005 (3 folders) Publicitas Promotion Network, circa 2004 Survey methodology remarks, Brazil, 2000 International newspaper web site survey data, 2000 (2 folders) Legal consulting Michael Jackson molestation trial materials, Chandler v. Jackson, 1993-1999 (1-5 of 7 folders) 21 Michael Jackson molestation trial materials, Chandler v. Jackson (continued), 1993-1999 (6-7 of 7 folders) Technical Advisory Service for Attorneys (TASA) materials, 2002 Trichloroethylene (TCE) groundwater contamination lawsuit correspondence, Valenzuela v. Hughes Aircraft Company; Tuscon, Arizona, 1990 Leveraging Newspaper Assets media usage study, 1997 Obor Foundation Arab translation and publishing program, 1994-1995 Conference on Books in Morocco 1995 Printed materials, 1997 Online classifieds study, 2001 Russian news media project, 1993-1997 United States Information Agency (USIA) Morocco public opinion research visit, 1998 Newspaper Advertising Bureau (NAB) Subseries, 1914-1990 and undated

Documents Bogart's twenty-nine year executive career with the Newspaper Advertising Bureau (NAB), the advertising and promotion organization for the newspaper industry. Bogart began work with the NAB as Vice President of Marketing Planning and Research in 1960 and was promoted to Executive Vice President and General Manager in 1966. During his tenure with the NAB, Bogart was the architect of most of the major research studies. Bogart led two major research projects, the Newspaper Readership Project from 1977-1983 and the Future of Advertising Project from 1979-1988. The goal of the Newspaper Readership Project was to make recommendations to reverse declines in newspaper readership that begun in the 1920s and were threatening the vitality of the newspaper industry during the 1970s and 1980s. The Future of Advertising Project was formed shortly afterward to address newspapers' decline in national advertising revenues that began in the 1960s due largely to the rise of television. Recommendations from the Future of Advertising Project led to standardization in advertising formats and invoices across newspapers. This subseries is divided into three sections: General, Newspaper Readership Project, and Future of Advertising Project. General consists mainly of materials related to various research projects at the NAB. For slides of NAB presentations, see the Photographs & Slides Series. Speeches and presentations in this subseries report directly on the workings of the NAB; for all other speeches, see the Writings and Speeches Subseries. Arranged alphabetically within category except for speeches and meetings, which are arranged chronologically.

22 General Correspondence Advertising expenditures, 1977-1986 Association for Education in Journalism, 1972-1985 Australia/New Zealand, 1980-1981 Board of Directors, 1980-1988 Circulation and readership Distribution, 1972-1988 Favor, Cy, 1970-1987 General circulation correspondence, 1973-1978 Survey of apartment dwellers, 1973 Williams, Fred, 1973-1974 Creative Newspaper Awards Correspondence, 1978-1988 Award winners, 1989-1990

[Folder removed to Box 96.]

Dues, 1986 The Future of Downtown conference proposal, 1967 General, 1965-1989 (2 folders) Interoffice, 1974-1988 Media Records crisis, 1970-1977 (2 folders) New technology, 1976-1988 Print versus broadcast advertising, 1963-1985 South Africa, 1976-1979 Supplier correspondence Belden, 1977-1983 Compmark III, 1977-1981 23 Market Opinion Research, 1976-1986 Television, 1964-1987 (2 folders) Meetings and Conferences 1968 Jan. 17, INAE convention 1972-1979, The Future of Retailing meetings 1973 Mar. 8, ABC meeting 1973 Apr. 24, ANPA annual meeting speech 1973 Aug. 8, Retaining the Newspaper Audience meeting 1973 Sept. 13, Selective Perception and Communication: A Fresh Look at Recurrent Questions seminar 1973 Nov. 14, A.A.A.A. Eastern Region convention 1974-1988, The Future of the Grocery Business meetings 1975 Dec. 4-5, Boston Globe readership and circulation meeting 1975-1988, Board of Directors meetings and presentations (2 folders) 1976 Mar. 19, Detroit Adcraft Club meeting, The Selective Customer 1976 June 5-10, ANPA Research Institute production conference 1976 Aug. 11-12, News Research Committee Summit meeting 1977 Jan 10, NRMA Board of Directors meeting 1977 July 28-29, IAPA Bogotá, Colombia 1977 Oct. 25-28, APME convention 1978 Oct. 12-13, Holman Newsprint Symposium, Sweden 1979 Feb. 20-21, Louisville, Kentucky Courier-Journal meeting 1979 June 17-21, ICMA sales conference 1979 June 26, Markets of the Eighties 1979 Sept. 20, Florida Newspaper Advertising Executives meeting 1980 Jan. 20-23, INAE sales conference 24 1980 Feb. 11-12, Freedom Newspapers meeting 1980 June 30, ICMA meeting 1980 July 2, Sonoma Publishing Company meeting, Finland 1980 Sept. 24, Newspaper Advertising in the New Era of Telecommunications conference (2 folders) 1980 Nov. 4-6, ABC conference 1981 Jan. 11, Satellite network committee meeting 1981 Nov. 29, Alpha Beta meeting 1982 Jan. 31-Feb. 3, INAME sales conference 1982 May 25, Newspapers: Today and Tomorrow panel discussion 1982 Sept. 14, NAB and Food Marketing Institute board meeting 1982-1989, ANPA and NAB joint meetings 1982-1988 ANPA Readership and Marketing Committee meetings 1983 Apr. 26, Press conference 1983 Sept. 15, Des Moines Register meeting 1983 Dec., Bogotá, Colombia conference 1983-1984, ANPA, NAB, & ABC liaison committee meetings 1984 Jan. 29-Feb. 1, INAME conference 1984 May 17, Newspaper Day 1984 June 5, Newsprint Information Committee meeting 1984 Oct., Cox Newspapers editors and publishers meeting 1985 Apr. 14-17, Newspaper Research Council conference 1986 Sept. 9, Media Research luncheon 1986 Dec. 9-10, Television presentation meetings 1989 July 31, Advertising in the 1990s conference Publications Advertising Dimension Standards for Daily Newspapers, 1975 Annual Report, 1989 Catalog of Materials and Services, 1990-1991, 1991 Key Facts 1989: Newspapers, Advertising & Marketing, 1989 Newspaper Advertising Bureau: What It Is, What It Does, 1984

[Folder removed to Box 96.]

Promotional brochures, 1988-1991 and undated Psychographics: A Study of Personality, Life-style, and Consumption Patterns, 1983 Research Note articles, 1981-1983 75 Years of the Newspaper Advertising Bureau, 1988 Today's Teenagers: Tomorrow's Readers, 1989 The Turbulent Depths of Marketing: An Analysis of Supermarket Scanner Data, 1984 A Way to Win: Strategies to Evaluate and Improve Your Readership and Circulation, 1990 25 Research Advertising Performance Project Correspondence, 1977-1987 Reports, 1978-1979 and undated Advertising messages research, 1983-1988 Audience research data bank materials, 1972-1979 Brain wave research Clippings, 1976-1977 and undated Correspondence, 1970-1987 (2 folders) Eye tracking equipment brochures, 1984 and undated Notes, undated Children and young adults The Mini Page packet, 1978

[Folder removed to Box 96.]

Minneapolis Star Smile Factory packet, 1978

[Folder removed to Box 96.]

Television and children, 1972-1982 Teenage audience study, 1987-1989 Youth study, 1970 and undated Clippings and notes, 1965-1983 (3 folders) CompuServe experiment correspondence, 1980-1981 Credibility of newspapers, 1983-1984 Direct mail advertising, 1980-1984 and undated 26 Editorial inventory study, 1967-1975 Eye camera study, 1961-1978 Football viewing study, 1969 The Future of the Grocery Business study Agricultural economists survey, 1974-1988 Project materials, 1974-1984 and undated Questionnaires, 1974-1987 (2 folders) The Future of Retailing study Clippings, 1960-1973 and undated Correspondence, 1971-1973 Questionnaires, 1972 Summary, 1972 How Did It Happen? booklet correspondence, 1970 How to Estimate the Size of the Local Advertising Market and Your Share of It report, 1989 ICMA circulation managers survey, 1976 Ideas and proposals, 1960-1985 Inserts/special sections materials, 1982-1989 Leisure time survey, 1984 The Measure of a Medium study, 1983 Media trends materials, 1985-1986 Membership surveys, 1973-1985 Merrill Lynch campaign, 1987 A Million Miles of Newspapers study, 1972-1974 Minneapolis Star-Tribune circulation study, 1973

[Some materials removed to Box 96.]

Movie study, 1985-1986 NABSCAN project, 1980-1987 and undated National advertiser use of daily newspapers study, 1984-1987 News About the News Media study, 1971 27 Newspaper audience research, 1969-1979 Newspaper Preprint Corporation project Correspondence, 1966-1968 NAB Preprint Division, 1969-1975 Report Relating to Newspaper Preprint Corporation 1975 Newspaper pricing strategies study proposals, 1986 Newspaper Procedures, Attitudes, and Uses for Advertising Linage Measurement report, 1973-1974 Newsplan program, 1979-1980 The 1990 Daily and Sunday Newspaper Audience study, 1991 One Bill, One Order materials, undated Project IV - How, When and Where materials, 1967 and undated Project V - When People Want to Know materials, 1967 and undated Project VI - What Can One Newspaper Ad Do? Clippings, 1967-1969 and undated Correspondence, 1968-1973 Reports, 1967-1968 and undated Project VII - Shoppers on the Move Clippings, 1974-1976 Correspondence, 1973-1975 Reports, 1974 Project IX - Newspapers: The Retail Action Medium proposal, 1976 Psychographics research study, 1971-1973 Roper research for Television Information Office analysis, 1962-1979 Small space study, 1972 Standard ad units recommendation, 1980-1984 Standardized newspaper audience proposal, 1970 Television research Audience research, 1969 Cable television, 1977-1985 Clippings and notes, 1973-1975 Golden West Broadcasters study on television commercial impact, 1973-1978 A Study of the Consistency of Local Market Television Ratings summary, 1968-1972 28 Television commercial recall studies, 1974-1990 A Test of Same-Day Promotion of Coupon Value, 1984-1986 Undaily newspaper study, 1976-1978 The Working Woman study, 1972-1976 Young homemakers study, 1973-1974 Speeches 1964 Nov. 4, Media Research Directors speech 1965, International Federation of Newspaper Publishers speech 1967 Apr. 27, A $2.8 Billion Misunderstanding, NAB annual meeting 1968, Some Characteristics of Our Newspaper Readers, ICMA 1970 Jan. 21, INAE research workshop speech 1970 Apr. 21, The Changing Competitive Picture in National Advertising, NAB annual meeting 1970 Oct. 21, ABC speech notes 1971 Apr. 20, ANPA annual meeting speech 1973 Apr. 24, ANPA annual meeting speech 1974 Sept., The Future of the Food Business 1976 Jan. 13, The Selective Customer, NRMA 1976 Oct. 20, ABC meeting presentation 1976 Dec. 8, Marketing the High Utility Medium, National Conference for Newspaper Associations 1977 Apr. 18, Building Newspaper Circulation, Inter-State Circulation Managers' Association 1977, INAE speeches 1979 Jan. 31, INAE report 1979, ASNE presentation 1980, INAE report 1981 Jan. 8, INAE convention report 1982 Apr. 27, ANPA conference speech 1982 July 17, INAME Plans Committee meeting report 1982 Oct., Board of Directors meeting speeches 1983 Jan. 25, INAME conference report 1983 June 21, ICMA meeting report 1983 July 18, INAME conference report 1984 June 27, Transactions and Experiences: There is a Difference, ICMA 1985 Apr.11, ASNE meeting presentation 1985 May 5, Board of Directors meeting report 1985 May 8, ANPA convention report 1986 Jan. 28, INAME conference report 1987 May 5, ANPA convention report 1987 July 13, Strategic Selling, INAME 1988 Aug. 30, Coca Cola/Ferguson Rood dinner speech Undated, Sears presentation outline Undated, The 30-Minute Egg presentation Undated, What is the Bureau of Advertising? Miscellaneous Bureau of Advertising membership contracts, 1914-1917 Leo Bogart is a Heavy Viewer poster, undated

[Folder removed to Folder 1.]

Notes, undated Publishers, 1968 and undated 29 Major projects Newspaper Readership Project (NRP), 1965-1984 Administrative ANPA publications, 1976-1979 ASNE correspondence, 1978-1984 (3 folders) Budget materials, 1980-1983 Correspondence Contributors, 1976-1980 General, 1976-1983 (2 folders) Magazine audience mailing, 1977-1978 Silha, Otto, 1976-1982 Information package, 1976 Project planning, 1979 Publicity, 1976-1983 Committee files General files, 1977-1983 Committee correspondence, 1977-1982 Executive committee wind-down correspondence, 1979-1983 Newspaper Readership Council meeting minutes, 1977-1983 30 Newspaper Readership Council meeting minutes, 1977-1983 Steering committee meeting minutes, 1977-1982 (2 folders) Equipment & Systems Development committee, 1977-1982 Clippings, 1977-1982 Correspondence, 1977-1981 (2 folders) Meeting minutes, 1977-1980 (2 folders) Notes, undated Radio Shack materials, 1979-1980 Single-copy sales materials, undated Writings, 1979-1980 Promotion & Public Relations committee, 1965-1982 Correspondence, 1979-1981 Crown Zellerbach film correspondence, 1980 Ed Asner commercials correspondence, 1979-1980 First Edition film correspondence, 1977-1978 First Freedom film correspondence, 1982 I Saw it in the Paper film Correspondence, 1977-1979 Promotional booklet, circa 1979

[Folder removed to Box 97.]

It's Your Newspaper presentation correspondence, 1981 The Indispensable Newspaper film proposal, 1977 31 INPA/Jim Pauloski correspondence, 1979-1980 International Instructional Television Cooperative, Inc. correspondence, 1977-1978 Meeting minutes, 1977-1982 National Better Newspaper Contest, 1981

[Folder removed to Box 97.]

Newspaper advertising photographs, undated Newspaper in Education program Program materials, 1976-1980 Children's special sections, 1979

[Folder removed to Box 97.]

Printed materials, 1977-1979 and undated Read All About It presentation correspondence, 1979-1980 Southern Newspaper Publishers Association advertisements, 1965-1966 Research committee, 1976-1984 ASNE focus group interim report, 1978-1979 ASNE focus group reports, 1979-1984 Carolyn Kent study and response, 1979 Children, Mothers & Newspapers study, 1978 Clippings, 1978-1981 Correspondence, 1977-1982 (2 folders) Editorial content questionnaire, 1978 Family Weekly studies, 1979 Hispanic readers, 1980 32 How the Public Gets Its News study, 1977-1978 Marder computer game, 1978 Meeting minutes, 1977-1982 (2 folders) Newsroom study, 1980 Research program correspondence, 1977 Research, 1976-1979 Research proposals, 1976-1979 Training committee, 1977-1982 Articles, 1977-1979 Correspondence, 1977-1982 (2 folders) Meeting minutes, 1977-1982 Newspaper carrier survey, undated Notes, undated Proposals, 1977 Publication correspondence, 1977-1978 33 Meetings and conferences 1978 June 3-8, ANPA production conference 1978 July 16-19, INAE sales conference 1979 Feb. 18-20, Inland Daily Press Association meeting 1980 Sept. 10-12, INPA conference 1981 May 5, ANPA meeting Programs and research Action Line Reporters Association correspondence, 1978 American Academy of Advertising survey, 1978 Background materials, 1969-1976 Black readership Background materials, 1968-1981 Issues workshop on black readership, 1981-1983 Minority recruitment correspondence, 1974-1975 Presentation materials, 1976-1980 Questionnaire, 1982-1983 Clippings and notes, 1972-1986 and undated Circulation Computer Systems symposia, 1979-1980 Editors Look at the Daily Newspaper: A Mail Survey, 1977-1978 Editors workshops, 1980-1982 Education Empire State College Circulation Management Program materials, 1976-1984 Proposal for a Graduate-Level Program in Circulation Management, 1977-1978 Evaluating editorial content proposal, 1977 Front page study correspondence, 1977 Issues workshops, 1982-1983 National Newspaper Week correspondence, 1981 Newspaper design materials, 1980 The Newspaper Fund correspondence, 1981 34 Newsprint Information Committee study, 1976-1977 Newspaper Research Council Mining Company project correspondence, 1980-1981 Project Readership in 1980 program, 1976 Proposals, 1978-1983 and undated Readership committee survey, 1980-1981 Research summaries, 1979 Research reports Circulation and Home Delivery Patterns, 1983 Newspaper Pages, Ads and Readers 1984 Research workshop, 1978 Start Your Own Newspaper project, 1977-1982 3 to Get Ready supplement correspondence, 1975-1979 Women's seminar, 1979 The World of the Working Journalist study and commentary, 1982 Youth readership seminar, 1977-1979 Publications Newspaper Readership Project: An Overview and Catalog of Materials, 1977-1983, 1983 Children, Mothers and Newspapers, 1978 Circulation: Key to Successful Newspaper Marketing, 1982 Fifteen Case Histories in Circulation Management, 1982 How to Have Fun and Profit From Reading Newspapers, 1979

[Folder removed to Box 97.]

Instructional booklets, 1982 and undated Making Connections: The Art of Cold Call Subscription Selling, 1978 Newspaper inserts, 1977-1979

[Folder removed to Box 97.]

Newspaper Readership Project in the U.K. reports, 1981-1982

[Folder removed to Box 97.]

35 Promotional brochures, 1977-1983 and undated (2 folders) Research Note articles, 1981-1982 Sales and the Single Copy, 1983 Stop the Stops: Handing Customer Complaints, undated Television Supervisor's Survival Kit, 1979 Speeches 1976-1983 and undated, speeches by others 1978 July 7, ICMA convention speech 1979 May, ASNE convention presentation 1979, Newspapers in Transition, ANPA 1980 Mar. 28 Newspaper in Education program development conference speech 1981 July 13, ICMA convention speech 1982 Nov. 10,What Have We Learned from the Newspaper Readership Project?, APME 1983 Jan., INAME conference report 1983 Apr. 26, ANPA convention report 1983 May 9, How Do Your Papers Rate with Readers?, ASNE 1983 May 17, INPA convention report 1983 June 21, ICMA sales conference report 1983 Aug. 8, AEJMC convention report 36 Future of Advertising Project, 1973-1989 Administrative A.A.A.A. recommendations, 1986 Advertising's Next Quarter Century correspondence, 1984-1985 Budget materials, 1985-1988 General correspondence, 1986-1989 Recommendation adoption correspondence, 1987-1989 Meetings and conferences 1983 Oct. 24-26, The Future of Advertising Tarrytown conference 1984 May 20, Southern Newspaper Publishers Association conference 1985 July 28-31, INAME sales conference 1985 Oct. 16, Oregonian Research Symposium 1985 Nov. 6, Association of Canadian Advertisers conference 1986 Oct. 28-29, ANPA Circulation & Readership committee meeting 1986-1988, ANA board meetings 1987 July 8, Los Angeles meeting 1987-1988, NASC committee 1988 Apr. 5, Editors/creatives meeting Publications Advertising and Circulation Rates, 1987 Guide to Quality Newspaper Reproduction 1986 Guidelines for Standardized Retail Research, 1986 Major Assumptions and Predictions to the Year 2000, 1985 Opportunities in National Advertising through Simplified Rate Structures, 1986-1987 Publication catalogs, 1988 Publisher Survey on Newspaper Practices, 1986 Readers: How to Gain and Retain Them, 1986 Standard Market Data Folder, 1987 The Structure of Newspaper Advertising Sales, 1987 An Update on Readership, 1987-1989 Research The Future of Advertising to the Year 2010 Delphi survey, 1983-1984 37 National Advertising in Daily Newspapers study, 1984-1985 National advertising study proposals, 1984 Membership survey, 1986 Publishers surveys, 1985-1987 Recommendation adoption survey, 1988 Speeches 1979 Sept., The Future of Advertising, Board of Directors meeting 1984 Mar. 5, ARF conference report 1984 Mar. 27, Motor City publishers' meetings speeches 1985-1986, Board of Directors reports 1986 Apr. 22, ANPA convention presentation 1986 July 1, ICMA conference report 1986 July 29, INAME conference report 1986 Oct. 6, SNPA report 1986 Dec., ANPA board report 1987 Jan. 27, INAME conference report 1987 May 20, INMA conference speech 1987 Dec. 31, Thoughts on the Future of the 'Future of Advertising' 1988 Jan. 24, INAME conference report 1988 Apr. 15, An Update on Readership, ASNE 1988 Apr. 26, ANPA convention presentation 1988 May 23, INFE conference report 1989 Jan. 23, INAME conference report Task force files General files Future of Advertising committee correspondence, 1978-1985 38 Future of Advertising committee correspondence, 1978-1985 (2 folders) Future of Advertising committee mailings, 1985 Steering committee, 1985-1988 Mailing to committee members, 1985 Meeting minutes, 1985-1988 (2 folders) Future of Advertising task forces, 1985-1988 and undated Correspondence, 1988 and undated Member lists, 1985-1988 and undated Alternate Distribution task force, 1985-1987 Correspondence, 1985-1987 Meeting minutes, 1985-1986 Shared mail survey, 1985-1986 Total market coverage proposals, 1986 Classified task force, 1985-1989 Clippings, 1986 and undated Correspondence, 1986-1989 (2 folders) Meeting minutes, 1985-1986 New technology study, 1987 Poynter Institute correspondence, 1987 Reports, 1986-1987 39 Reports, 1986-1987 Research studies, 1986-1987 and undated Marketing Data task force, 1983-1989 and undated Correspondence, 1985-1989 Guidelines for standardization correspondence, 1985-1989 Meeting minutes, 1984-1986 Proposals, 1983-1986 and undated Pricing & Positioning task force, 1978-1989 and undated Clippings, 1978-1986 Correspondence, 1985-1989 (2 folders) Meeting minutes, 1985-1989 (2 folders) Pricing subcommittee, 1986-1987 Proposals, 1985-1987 40 Rate structure proposal, 1986-1987 Reports, 1986-1987 and undated Promotion & Advertising task force, 1985-1989 and undated Clippings, 1985-1986 Correspondence, 1985-1988 Gridiron Club correspondence, 1988-1989 Magazine proposal, 1987-1988 Meeting minutes, 1985-1986 and undated Reports, 1985-1986 Readership task force, 1984-1988 and undated Circulation survey, 1985-1986 Clippings, 1984-1987 and undated Correspondence, 1985-1988 (2 folders) Meeting minutes, 1985-1988 Notes, 1986-1988 Questionnaires, 1988 Reports, 1986-1988 and undated Sales Personnel & Training task force, 1985-1987 and undated Clippings, 1986-1987 and undated 41 Correspondence, 1985-1987 Meeting minutes, 1985-1987 and undated New York Times meeting materials, 1986 Proposals, 1986 Towers, Perring, Forster & Crosby reports, 1986-1987 and undated Sales Structure task force, 1983-1988 and undated Clippings, 1983-1985 Correspondence, 1985-1988 (2 folders) Management committee, 1985-1987 Meeting minutes, 1985-1986 42 Reports, undated Standardization task force, 1985-1989 and undated Clippings, 1985-1987 Correspondence, 1985-1987 Correspondence, 1987-1988 Meeting minutes, 1985-1988 (3 folders) Reports, 1986-1989 and undated Quality/Color task force, 1985-1987 Correspondence, 1985-1987 Meeting minutes, 1985-1986 Professional Service Subseries, 1948-1991 and undated

Documents Bogart's membership and service in professional organizations and clubs and on committees and advisory boards. Arranged alphabetically.

43 AAPOR Comments on "AAPOR History," 1948-1990 Correspondence, 1962-1996 New York Times letter to editor, 1969 Census Director nomination, 1973 Code of Ethics correspondence, 1967-1987 Monitoring public opinion project, 1978-1979 Programs and directories, 1956-1970 Public Opinion Quarterly advisory correspondence, 1979-1989 AMA EFFIE awards, 1970-1987 General correspondence, 1962-1981 American Advertising Federation Advertising Hall of Fame nomination, 1986-1987 Advertising self-regulation proposal, 1971 General correspondence, 1986-1987 ANPA ANPA Brands TV's Figures False, 1967 Bureau of Advertising committee, 1967-1970 Circulation and Readership Committee, 1977-1988 General correspondence, 1977-1988 Industry Affairs committee, 1982-1984 Minorities task force, 1987-1988 News and editorial content study summary, 1973 News Research Center, 1969-1979 News Research committee, 1976-1982 Newspaper in Education committee, 1974-1989 APA correspondence, 1971-1983 APA Consumer Psychology Division APA and New York Bar Association joint meeting, 1971-1972 Fellowship committee correspondence, 1961-1976 44 General correspondence, 1961-1976 Legal Applications of Consumer Psychology committee, 1971-1972 APA Society for Psychological Study of Social Issues General correspondence, 1964-1971 Man in Space Group, 1956-1960 ARF, 1965-1989 ASA correspondence, 1962-1987 ASNE correspondence, 1983-1984 ABC Data Bank, 1973 General correspondence, 1971-1988 Tommaney Plan, 1971 Center for Applied Linguistics, 1984-1989 Commission on Reading Trends in the U.S. advisory group, 1979 Consumer Behavior Abstracts editorial board, 1971 INAME General correspondence, 1967-1989 Schools and Colleges committee, 1977-1989 INPA correspondence, 1987 Institute of International Education correspondence, 1983 Intercorporate luncheon group contact list, undated International Association for Mass Communication Research correspondence, 1974-1975 and undated Journal of Communication reviews, 1979-1988 Marcel Dassault Foundation, 1974 Market Research Council, 1964-1987

[Some items removed to Box 97.]

National Association for the Prevention of Addiction to Narcotics, 1971 Overseas Press Club General correspondence, 1960-1985 and undated Newsman survey, 1966-1967 Radio and Television Research Council materials, 1954-1963 Social Science Research Council General correspondence, 1977-1989 Mass Communication and Political Behavior committee, 1977-1989 1976 elections committee, 1974 45 TV Entertainment conference, 1976 TV and Social Behavior committee, 1975-1979 Society for the Study of Symbolic Interaction, 1974-1975 WAPOR Future of World Association for Public Opinion Research conference packet, 1982 General correspondence, 1965-1983 de Miguel, Armando, 1971 Project Camelot, 1965-1966 Standards, 1966 Wilson Center Media Studies Project advisory committee Advisory committee, 1987-1990 Coverage of the War in the Gulf seminar, 1991 Research Files Subseries, 1947-2005 and undated

Consists of clippings, writings, and notes on various subjects that Bogart maintained for reference and as source material for his writings, speeches, and research. Arranged alphabetically by topic.

46 A.C. Neilsen program type comparisons from 1950-1988, 1989 Advertising and marketing Advertising and marketing, 1973-2000 and undated Crisis in advertising, 2001-2004 and undated Anthropology, 1974-1992 Bibliographic and library search materials Bibliographies, circa 1950-2000 CLIO database search for materials on patronage, 1989 Library search results for materials on high and low culture, 1989 Blacks, 1975-1977 and undated Book titles, 1990-1992 and undated Books, 1975-2004 and undated The Emerging Landscape Presstime newspaper readership map, 1998

[Folder removed to Folder 1.]

Focus groups, 1976-2000 and undated Harper's Magazine dispute, 1971 Health, 2005 47 The Internet, 1997-2003 and undated (2 folders) Journalism, circa 1975-1995 Literacy, circa 1975-1986 Magazines, 1998-2002 and undated Metro controversy, 1999-2000 Marketing News: The 1992 Honomichl Business Report on the Marketing Research Industry, 1992

[Folder removed to Box 97.]

Mass media Changes, 1981 and undated Consolidation, 1999-2003 and undated Control of information, 1960-1976 and undated Labeling media content, 2000-2004 and undated (2 folders) Mass media, 1967-2004 and undated (3 folders) 48 Mass media, 1967-2004 and undated (3 folders) Ratings, 1997-1998 and undated Sex, 2004 Movie industry, 1958-2004 and undated Music industry, 2000-2003 News coverage, 1967-1996 and undated (4 folders) Newspapers Competition, 1973-1990 Newspapers, 1947-2004 and undated 49 Newspapers, 1947-2004 and undated (7 folders) 50 Newspapers and the Internet 1992-2000 and undated Can newspapers be saved?, 1989-2005 and undated Obituaries, 1989-1997 Pamplona trip, 1982 Polls, politics, and public opinion, 1966-1997 and undated (4 folders) Propaganda, 2001-2005 Research studies, 1983-2004 and undated Russia and Eastern Europe Post-Soviet press, 1991-1992 Public opinion, 1961-1963 and undated SATs and reading, 1975 51 Scholarly publishing, 2004 (3 folders) Technology, 1972-2004 and undated (2 folders) Television Broadcast cable, 1969-2004 and undated (2 folders) Digital cable, 1998 (2 folders) Effects on behavior, 1976-1990 News, 1973-1978 and undated 52 Television, 1960-1989 and undated (4 folders) V-chip, 2001-2003 and undated Violence, 1970-2000 and undated (5 folders) 53 Vietnam war, 1968-1971 and undated Video games, 2001-2004 Youth, 1966-2003 and undated Miscellaneous Articles and clippings, 1952-2004 and undated (1-8 of 27 folders) 54-55 Articles and clippings (continued), 1952-2004 and undated (9-24 of 27 folders) 56 Articles and clippings (continued), 1952-2004 and undated (25-27 of 27 folders) Ephemera, 1980-1982 and undated Journals and printed publications, 1950-2005 (1-5 of 11 folders) 57 Journals and printed publications (continued), 1950-2005 (6-11 of 11 folders) Books Il Faut Nous Faire Soigner! by Claude Monnier, 2002 Jews in the News: British and American Newspaper Articles About Jews, 1665-1800 by Herman J. Obermayer, 2002 Writings and Speeches Subseries, 1943-2004 and undated

Documents 149 speeches; 195 published articles; 14 books; book chapters and contributions; and other written materials Bogart produced over his career. Also includes articles for a monthly column in Presstime that Bogart wrote from 1989-2005. The subseries is divided in five sections: Speeches, Articles, Books, Book chapters and contributions, and Unpublished writings and drafts. For speeches that directly report on Newspaper Advertising Bureau activities, see the Newspaper Advertising Bureau (NAB) Subseries. Writings are arranged chronologically by date of publication, or for unpublished writings, creation date. Speeches are arranged chronologically by date of delivery.

58 Speeches 1954-1966 and undated, miscellaneous early speeches 1955 Apr. 14, A Study of the Operating Assumptions of the U.S. Information Agency, AAPOR 1955 May 12, How Media Research Helps Produce More Effective Advertising, AMA 1955 June 24, How Media Research Helps Produce More Effective Advertising, Continuing Clinic of Agency Operations 1955 Dec. 8, Magazines in the TV Era, AMA 1956 Mar. 16, What We Do and Don't Know About Advertising Research, Advertising Club of Minneapolis 1956 May 8, Magazines in the Postwar Era, Magazine Publishers Association 1956 Sept. 13, Television as a News Medium, ESOMAR 1956 Nov. 27, How to Plan Media Strategy: Summation and Critique, AAAA 1957 Apr. 10, Advertising and the Hardware Industry, Southern Hardware Convention 1958 Jan. 3, Media and the Market, AMA 1958 May 5-9, The Impact of Television, Radio in the Future of Canada conference, University of British Columbia 1958 Oct. 27, AAAA conference speech 1959 June 19, AMA panel discussion on Marketing Keys to Profits in the 1960s 1960 Mar. 29, Newspapers in the Sixties, Cincinnati Council of the AAAA 1960 Oct. 17, A New Look at the Beer Market, National Beer Wholesalers Association 1960 Oct. 18, The Measurement of Advertising Effectiveness: Some Reflections on a Problem, AMA 1960, General Electric seminar notes 1961 Apr. 21, Marketing Research and Marketing Management, AMA 1961 Oct. 10, Cost Per Thousand Revisited, AMA 1962 Jan. 12, Commentary on Dr. Winick's Paper, AMA panel discussion 1962 May 12, The Research Project: From Conception to Presentation, Market Research Trade Association 1962 Aug. 31, Social System and Process in the Utilization of Marketing Research, ASA 1963 Oct. 15, Reflections on the Computer in Advertising,American Association of Newspaper Representatives 1964 May 14, The Advertising Explosion and its Repercussions on Communication, AMA 1964 June 24, The Concept of the Audience in American Communication Research, IAMCR 59 1965 Jan. 13, Ten Vital Facts About Newspapers and What They Mean to the Retail Merchant, NRMA 1965 Feb. 3, New Directions for Psychology in Advertising, Psychology in Media Strategy Symposium, AMA 1965 Apr. 27, A Second Look at Intermedia Comparisons, National Newspaper Promotion Association 1965 May 18, untitled speech on the marketing concept 1965 May 20, World Public Opinion and the Research Profession, WAPOR 1965 June 14-16, Psychology, Computers, and Media Research, AMA 1965 Sept., What Research for the Smaller Newspaper?, INAE 1966 Jan. 20, How Newspapers Will Tell Media Men More!, INAE 1966 Aug. 22, The Trend to Print in Advertising, Texas Daily Newspaper Association 1966 Sept. 21, Social Sciences in the Mass Media, Columbia University Seminar on Basic and Applied Social Research 1966 Nov. 22, Mouse Traps Revisited, AMA Detroit Chapter 1967 Jan. 27, Advertisers! Can You Afford Not to Know?, INAE 1967 Feb. 11, Pacific Chapter of the AAPOR panel discussion 1967 Feb. 28, Mass Media in the Year 2000, Swedish ABC (2 folders) 1967 May, No Opinion, Don't Know, and Maybe No Answer, AAPOR 1967 June 21, Mass Media in the Year 2000, AMA 1967 June 26, Seven Newspaper Points for Seven Minutes, American Advertising Federation 1967 Oct. 19, The Changing Public: Its News Interests and Sources, APME 1967 Nov. 26, The State of the Art, Arden House Seminar, Columbia University 1968 Jan. 17, Newspaper Advertising: Moving Toward the Year 2000, INAE 1968 May 24, Where Does Advertising Research Go From Here?, C.H. Sandage Symposium, University of Illinois 1968 June 17, The Marketer as a Radical, AMA International Marketing Congress 1968, NRMA convention speech notes 60 1969 Mar. 12, Polls and Public Priorities, 25th anniversary of The Minneapolis Tribune's Minnesota Poll 1969 May 17, Public Priorities, Power Politics, and Polls, AAPOR 1970 Oct. 14, New England Weekly Publishers Association speech 1970 Oct. 20, Television Rates, INCFO 1971 June 9-12, National Conference for Professors of Advertising, University of Illinois speech 1971 June 22, Association of Industrial Advertisers speech 1971 Nov. 15, What Makes a Brand Visible?, ARF 1971, Customers, Not 'Consumers,' ARF 1972 Apr. 19, Columbia University seminar on social priorities speech

[Audiocassete removed to Audiovisual Materials, Box 98.]

1972 July 11, Public Relations Society of America speech 1972 Sept. 6, Toward a Psychology of Sale, APA 1972 Sept. 28, Advertising and marketing course lecture, Advertising Club of New York 1972, speeches before Congress on social science research 1973 Feb. 8, California Newspaper Publishers' Association speech 1973 May 4, Choice for the Reader, Choice for the Press, ASNE 1973 May 11, Whither Advertising?, AMA 1973 May 27-29, The Management of Media: An Agenda for Research, Arden House Conference on Directions in Mass Communication Research 1973 Oct. 3, University of Michigan Lectures in Journalism Series speech 1973 Oct. 18, IAPA speech 1974 Feb. 28, Isn't it Time to Reinvent Advertising Research?, ANA 1974 July 2, The Circulation Coverage Picture, ICMA 1974 Oct. 3, The Marketing of Public Goods, AMA 1974 Nov. 18, Safety In Numbers?, ARF 1974 Nov. 20, Will the Medium Get the Message?, APME 1974, The Outlook For Newspapers 1975 Mar. 11, Advertising Growth and Advertising Effectiveness, International Advertising Symposium 61 1975 May 19, The Next Quarter Century of Newspaper Progress, INPA 1975 Sept. 19, Is All This Advertising Really Necessary?, Market Research Council 1975 Nov. 18, Supermarket Institute speech 1975 Nov. 18, AAAA Eastern Region convention speech 1975 Oct. 31, Is All This Advertising Really Necessary?, ACR 1975 Dec., NRMA speech 1976 Jan 13, Is All This Advertising Really Necessary?, IAA 1976 May 5, The Readership Challenge, ANPA 1976 July 28, Why Newspaper Circulation Will Go Up, ICMA 1976 Aug. 30, The Automobile as Social Bond, ASA 1976 Aug. 31, News as Reality and as Dream, ASA 1976 Nov. 11, Chrysler meeting speech 1977 May 1, Editorial Ideals, Editorial Illusions, ASNE 1977 May 16, The View From the Bottom Line, INCFO 1977 Sept. 22, Minorities as Readers of Newspapers, Conference on Minorities and the Media, Northwestern University 1978 Feb. 2, Newspapers, Research, and the Marketing of Culture, Edward J. Meeman Lecture, University of Tennessee 1978 Oct. 25, Readership Speech, The Library of Congress Center for the Book 1981 Apr. 7, Scripps-Howard Business Managers' Conference 1981 Nov. 5-8, Mass Media: Knowledge as Entertainment, Academy of Independent Scholars symposium 1981, The Marketing Environment for Technological Change, ANPA 1982 Mar. 2, A New Agenda for Advertising Research, ARF 1982 May 11, Creative Marketing in U.S. Daily Newspapers, IFRA 62 1982 June 21, Circulation: The Key to Successful Newspaper Marketing, ICMA 1982 June 23, Will Newspapers Become a Class Medium?: Why They Need Not and Must Not, ANPA/RI 1982 Aug 3, Telecommunications: The Competitive Technology, Teleinformatics seminar 1982 Oct. 1, Lo Nuevo en el Medio Prensa y la Creatividad Publicitaria, Congreso Colombiano de Publicidad 1982, Starting a New Newspaper 1983 Jan. 11 How America Shops and Buys, NRMA 1983 Aug. 8, How Do Your Papers Rate with Readers?, AEJMC 1983 Sept. 14, Will They Come When Ye Do Call Them?, ARF 1983 Nov. 4, How Newspaper Content is Changing, APME 1983 Nov. 14, Newspapers, 1984, Seattle Ad Club 1984 Mar. 20, The Medium that Fits Your Message, ASNE 1985 Jan. 27-30, Selective Strategies for Success, INAME 1985 July 30, Progress in Advertising Research?, ARF 1986 Mar. 10-11, What Forces Shape the Future of Advertising Research, ANA 1986 Aug. 25, The Many Meanings of Advertising, APA 1986 Aug., The Big Change in Television presentation 1987 Feb. 9, Research as an Instrument of Power, Gannett Center 1987 June 8, The Competitive Challenge to Our Advertising, ANPA 1987 Aug. 27, Die Suche, DIALOG conference 1987, US-Zeitungen - Findet der Leser, was ihn Angeht? Warum?, DIALOG conference 1987 Sept. 22-23, Las Turbulentas Profundidades del Marketing, Conferencias Internacional de Medios 1988 Feb. 1, What Forces Shape the Future of Advertising Research?, ARF 1988 Apr. 7, Advertising: Art, Science, or Business?, University of Illinois James Webb Young Address 1988 May 18, Advertising: Art, Science, or Business?,MRDA 1988 Nov. 11, Why Newspapers?, ANA 1989 Mar. 16, Inserting in North America: Trends and Practices, IFRA 1989 Apr. 12, A Look at Special Sections, ASNE 1989 Apr. 25, Can Newspaper Competition be Revived?, ANPA 1989 May 11, The State of Newspapers, Woodrow Wilson International Center for Scholars Media Studies Project 1990 Feb. 19, Commercial Culture, Boulder, Colorado 63 1990 Feb. 21, Fellows Seminar speech, New York 1990 Apr. 5, The New Competitive Climate in Advertising, IFRA 1990 June 12-13, The Threat for the Future of the Newspaper Market: Lessons For Europe From the U.S.,Financial Times conference; London, England 1990 Oct. 16, An Agenda for Newspaper Research, Newspaper Research Council 1990 Nov. 5, The U.S. Newspaper Advertising Bureau: Its Lessons for Germany; Germany 1991 May 6, Newspaper Advertising: Roller Coaster or Steady Slide?, ANPA; Vancouver, British Columbia 1991 Sept. 5, Learning From the American Experience, Buenos Aires, Argentina 1991 Nov. 7, The New Media and Advertising, Universidad de Navarra; Pamplona, Spain 1994 Apr. 7, Advertising and the Information Superhighway, Bogotá, Colombia 1994 Apr. 18-20, Advertising and the Information Superhighway, ARF 1994 Apr. 23, Journalism and the Information Superhighway, San Francisco State University 1994 Oct. 16, Advertising and the Telecommunications Revolution, ANA 1995 Feb.22, On the Information Superhighway, Will Car Advertisers Be Taken For a Ride?, J.D. Power and Associates Automotive Advertising Strategy Conference 1995 Oct. 31, Newspapers at the Millenium, International Newspaper Marketing Association; Lima, Peru 1996 Apr. 12-13, The Changing Market for Journalism, Middle Tennessee State University journalism education conference 1997 Feb. 6, The Latin American Press: Challenges and Achievements, World Meeting of Newspaper Organizations 1998 Feb. 26-28, Journalism and Accountability, American Journalism Review 1998 Apr. 15, Buying Services and the Media Marketplace, São Paulo, Brazil

[Floppy disk removed to Audiovisual Materials, Box 98.]

1999, Radio: 2000 and Beyond, Radio Free Europe Affiliate Assembly 2000 Nov. 23, Weekend Editions: A Global Review, World Association of Newspapers; Berlin, Germany 2003 Nov. 6, Media and Civility, Universidad de Navarra; Pamplona, Spain 2004 Sept. 15, Innovations in Newspaper Marketing; Hyderabad, India

[CD-R removed to Audiovisual Materials, Box 98.]

64 Writings Articles 1943 Sept., Soldier Thinking 1949 Fall, Fan Mail for the Philharmonic 1951 Mar., Use of Opinion Research 1954 Jan., Outlook for UHF and Its 70 Channels 1954 Aug., How to Use Magazine Readership Studies 1954 Dec., The Army and Its Negro Soldiers 1955 July, Adult Talk About Newspaper Comics 1955 Oct., 8 Big Needs in Radio-TV Research 1955 Dec., How Magazines are Withstanding TV 1955, Radio: Listeners and Costs 1955, Study of the Operating Assumptions of the U.S. Information Agency 1956 Jan.-Feb., How to Get More Out of Marketing Research 1956 Apr., Media Research: A Tool for Effective Advertising 1956 Spring, Magazines Since the Rise of Television 1956, Patterns of Change in the Post-War Era 1957 Jan.-Mar., Magazines Adopting 'New Look' to Keep Pace with TV 1957 July, review of The Hidden Persuaders by Vance Packard 1957, Opinion Research and Marketing 1957-1958 Winter, Measuring the Effectiveness of an Overseas Information Campaign: A Case History 1958 Apr., review of Motivation Research and Marketing Management by Joseph W. Newman 1958, review of Television Advertising by Clark M. Agnew and Neil O'Brien 1959 Summer, Changing Markets and Media in Latin America 1959, review of Introduction to Mass Communications Research edited by Ralph O. Nafziger and David Manning White 1960 Jan., review of TV Advertising by Arthur Bellaire 1960 Dec., review of The Strategy of Desire by Ernest Dichter 1961 Jan., A New Look at the Beer Market 1962 Jan., How Do People Read Newspapers? 1962 Jan., The Researcher's Dilemma 1962, American Television: A Brief Survey of Research Findings 65 1963 Jan., Careers in Communications Research 1963 Jan., review of Living with Television by Ira O. Glick and Sidney J. Levy 1963 Winter, Inside Marketing Research 1963 Winter, Newspapers in the Age of TV 1964 Feb., review of The Advertising Rate Structure in the Daily Newspaper Industry by James M. Ferguson 1964 June, The Impact of Blank Space: An Experiment in Advertising Readershipby Leo Bogart and B. Stuart Tolley 1964 Sept., What Happens When Ads are Blanked Out? 1964, review of The Advertising Man in London Advertising Agencies by Jeremy Tunstall 1965 Spring, Mass Media and Community Identity in an Interurban Setting by Leo Bogart and Frank E. Orenstein 1965 Sept., Take a Closer Look at Product Users 1965 Fall, review of Documentary in American Television by William A. Bluem 1965, Pojam Publike U Americkim Istraživanjima Komunikacija 1965, Three Explosions: Mass Media, Mass Advertising, Mass Marketing 1966 Jan., Is it Time to Discard the Audience Concept? 1966 Spring, Is There a World Public Opinion? 1966 Oct., The Trend to Print in Advertising 1967 Spring, review of Studies in Broadcasting: An International Annual of Broadcasting Science edited by Katagiri, Akinori, and Shinnosuke 1967 June, The Today Factor in Media 1967 July, How Mass Media Make Markets 1967 Sept.-Oct., review of Mass Communication and Advertising by Karl-Erik Werneryd and Kjell Nowak 1967 Fall, No Opinion, Don't Know, and Maybe No Answer 1967, review of Consumer Choice in the American Economy by Carolyn Shaw Bell 1967, Mass Media in the Year 2000 1968 Aug., Cost Per Thousand What? 66 1968 Summer, The Overseas Newsman: A 1967 Profile Study 1968 Sept., The Newspaper of the Future II - Outlook for Advertising 1968 Oct., The Marketer as a Radical 1968 Nov., Black is Often White: Negroes and the Mass Media 1968, review of Integration of the Negro in the Armed Forces by Richard J. Stillman II 1968-1969 Winter, Changing News Interests and the News Media 1969 Mar., Where Does Advertising Research Go From Here? 1969 June, review of The New Mass Media: Challenge to a Free Society by Gilbert Seldes 1969 Summer, Violence in the Mass Media 1969 Nov., How the Mass Media Work in America, in Mass Media and Violence, a report to the National Commission on the Causes and Prevention of Violence 1969, Le Contrôle des Mass Media 1969, review of Urban America, Inc. and the Urban Coalition, One Year Later 1970 Aug., What One Little Ad Can Do by Leo Bogart, B. Stuart Tolley, and Frank Orenstein 1970, A Newspaper Researcher Sees Television Changing 1971 Jan., How CATV Will Affect Newspapers and Retailers 1971 Apr., Youth Market isn't All That Different 1971 Sept., Reaching People Where They Buy 1971 Nov., Relating Media Strategy to Sales 1971, review of Aspirations and Affluence: Comparative Studies in the United States and Western Europe by Katona, Strumpel, and Zahn 1972 May, Customers, Not 'Consumers' 1972 Spring, Negro and White Media Exposure: New Evidence 1972, U.S. Newspapers: Status and Outlook 67 1972, Warning: The Surgeon General Has Determined that TV Violence is Moderately Dangerous to Your Child's Mental Health (4 folders) 1973 Feb., The Future of Retailing (2 folders) 1973 Feb., What Makes a Brand Name Familiar? by Leo Bogart and Charles Lehman 1973 May, Comment on Silk and Geiger 1973 Oct., As Media Change, How Will Advertising? 1973 Nov., Psychology on a Large Scale: The Study of Consumption 1973, review of Journalists at Work. Specialist Correspondents: Their News Organizations, News Sources, and Competitor-Colleagues by Jeremy Tunstall 1973, The Management of Mass Media: An Agent for Research 1973, The Mass Media in America 1973, What is Consumerism? 1974 Sept.-Oct., Urban Papers Under Pressure 1975 Spring, Media Models: A Reassessment 1975 Spring, The Future of the Metropolitan Daily 1975 Nov., The Marketing of Public Goods 1975 Fall, How the Challenge of Television News Affects the Prosperity of Daily Newspapers 1976 July-Aug., A Smart, Mobile, Cosmopolitan Generation 68 1976 Sept.-Oct., Mass Advertising: The Message, Not the Measure (4 folders) 1977 Jan., comment on Walter J. Primeaux, Jr., The Newspaper Rate Differential: Another Element in the Explanation 1977 Aug., The Automobile as Social Cohesion 1978 June, Talking with Towers About What's New in Newspapers 1978 Oct., Is All This Advertising Necessary? 1979 Feb., Does TV News Substitute for Newspapers? 1979 Spring, Editorial Ideals, Editorial Illusions 1980 Jan., The '80s: Readership 1980 Apr., Newspapers Fight Off Broadcast Challenge, Survive and Prosper 1980 Nov., Print vs. Broadcast: The NAB's Rebuttal 1981, review of The Public's Use of Television: Who Watches and Why by Ronald E. Frank and Marshall G. Greenberg 1982 Mar., The Marketing Environment for Technological Change 1982 Mar., Media and a Changing Environment 1982 Summer, comments on Public Attitudes Toward Freedom of the Press 1982 Oct., Measuring the Effects of Advertising Research 69 1982, Newspapers in Transition 1982, review of The Politics of Crisis Reporting: Learning to be a Foreign Correspondent by John Crothers Pollock 1982, Will Newspapers Become a Class Medium? Why They Need Not and Must Not 1983 Jan., Smoking, Advertising, and Psychology 1983 Mar., review of Mass Media and Social Change edited by Elihu Katz and Tamas Szecsko 1983 Apr., The Fight for Readers: Declaring a Victory in a War that Will Never End 1983 June, Prospects for Advertising 1983 Aug., Making Use of Burgoon 1983 Oct., The Great Reader Interest in International News 1983 Winter, review of Books: The Culture and Commerce of Publishing by Lewis A. Coser, Charles Kadushin, and Walter A. Powell 1983, The Case of the 30-Second Commercial by Leo Bogart and Charles Lehman 1983, Public Opinion and Collective Behavior 1983, review of The Rise and Fall of the Political Press in Britain by Stephen Koss 1983-1984 Dec.-Jan., It's Important for Newspapers to 'Touch the Reader's Heart' 1984 May, Hitting the Right Consumer Target 1984 Winter, The Public's Use and Perception of Newspapers 1984, Black and White Attitudes Toward the Newspaper 1984, Newspapers in 2084 1984, review of The Rise and Fall of the Political Press in Britain: vol. 2 by Stephen Koss 1985 Jan., Readership 1985 Jan., War of the Words: Advertising in the Year 2010 1985 Mar., Both News and Advertising Expand as the Newspapers Get Fatter 1985 Spring, How Newspaper Content is Changing 1985 Sept., review of Technologies of Freedom: On Free Speech in an Electronic Age by Ithiel de Sola Pool 1985 Nov.-Dec., Polls and Public Opinion 1985 Winter, review of La Prensa Gratuita by Alfonso Nieto 70 1985, review of The Politics of TV Violence: Policy Uses of Communication Research by Willard D. Rowland, Jr. circa 1985, Tidningar År 2085 (Newspapers Year 2085) 1986 Feb.-Mar., What Forces Shape the Future of Advertising Research? 1986 Mar., La Publicité a l'Horizon 2010 1986 June-July, Progress in Advertising Research? 1986 Summer, review of The American Journalist: A Portrait of U.S. News People and Their Work by David H. Weaver and G. Cleveland Wilhoit 1987 June, What the Scanners Show 1987, review of Distinction: A Social Critique of the Judgment of Taste by Pierre Bourdieu 1987, The Future Study of Public Opinion, edited by Leo Bogart (3 folders) 1988 Apr.-May, The Search for Information in Newspaper Advertising 1988 May-June, The Multiple Meanings of Television Advertising 1988 Summer, Research as an Instrument of Power 1988 Oct., Advertisers Want Lower Rates 1988-1989 Dec.-Jan., Advertising: Art, Science, or Business? 1989 May, Can Newspaper Competition be Revived? 1989 Sept., Classified: Buy It, Sell It, Find It 1989 Fall, review of Reporting of Social Science in the National Media by Carol H. Weiss and Eleanor Singer 1989, Mass Communication and World Opinion 1989-2005, Presstime columns Column ideas Correspondence 71 Printed articles Typed articles and drafts (3 folders) 1990 Feb.-Mar., Advertising in 2020: How Perfect a Vision? 1990 Winter, The Culture Beat: A Look at the Numbers 1991 Mar., The American Media System and Its Commercial Culture 1991 Sept.-Oct., American Media and Commercial Culture 1991 Nov.-Dec., review of The Opinion Connection: Polling, Politics, and the Press by Albert H. Cantril 1992 June, Farewell to the Bureau 1992 July-Aug., Those Invisible Polls 1992 Sept., The Future of Newspaper Revenues 1992, review of The Super Pollsters by David W. Moore 1993 Mar., Freedom to Know or Freedom to Say? 1993 Apr., Aiming the Newspaper at the Customer 1993 Spring, Newspapers of the Future: Our Look at the Next Century 1993 July, Shaping a New Media Policy 1993 July-Aug., Media Habits of Media Tycoons 1993, Die Meinungsforscherin und die Nazis (The Pollster and the Nazis) (1-2 of 5 folders) 72 1993, Die Meinungsforscherin und die Nazis (The Pollster and the Nazis) (continued) (3-5 of 5 folders) 1993, Los Periódicos del Futuro 1994 Mar.-Apr., Who Pays for the Media? 1994 Sept.-Oct., Consumer Games 1994 Nov., Newspapers in the New Media World 1994 Dec., The Dallas Model 1994 Dec., Navigating the New Media 1994, The American Media System and Its Commercial Culture circa Jan. 1995, How Often is Enough? 1995 Feb., Is There an Optimum Frequency in Advertising? 1995 July-Aug., Three Views of Advertising: A Review Essay 1996 Apr., The City and the Media in the Digital Age Spring 1996, Highway to the Stars or Road to Nowhere? Sept. 1996, Newspapers in the Era of Electronic News 1996 Winter, Newspapers' Fate Tied to Revival of Cities 1996 Dec., The New Media: Reporting or Journalism? 1996, A Cidade e a Mídia na Era Digital circa 1996, What Does It All Mean? 1998 May-June, Politics, Polls, and Poltergeists 1998 July-Aug., What Editors Should Know About Polls 1998, Media Mergers and the Future of Books 1998, Should the V-Chip Fall Where it May? 1999 Spring, Newspapers 1999 Summer, Max Ralis, 1916-1999 2000 Spring, review of Sparks of Liberty: An Insider's Memoir of Radio Liberty by Gene Sosin 2000 Summer, Church and State 2000 Sept.-Oct., Buying Services and the Media Marketplace 2003 Summer, Reconstructing Past Social Moods from Paintings: The Eye of the Beheld(1 of 3 folders) 73 2003 Summer, Reconstructing Past Social Moods from Paintings: The Eye of the Beheld (continued) (2-3 of 3 folders) 2004 Fall, Irving Crespi, 1926-2004 2004 Winter, Reflections on Content Quality in Newspapers Miscellaneous correspondence, 1953-2002 74 Books 1956, The Age of Television Background materials, 1955-1957 and undated (2 folders) Correspondence, 1956-1958 Dust jacket, 1956 Materials for revisions, 1971-1979 and undated Reviews, 1956-1958 1967, Strategy in Advertising Anecdotes, 1965 Correspondence, 1964-1982 (3 folders) Dust jackets, 1967 Foreign rights, 1970-1975 Paperback book, 1967 75 Reviews and publicity, 1967-1971 1969, Current Controversies in Marketing Research Correspondence, 1965-1985 Reviews and publicity, 1969-1970 1969, Social Research and the Desegregation of the U.S. Army Background materials, 1967 and undated Correspondence, 1951-1983 (2 folders) Reviews and publicity, 1970 1972, The Age of Television, 3rd edition Background materials, 1955-1971 and undated Correspondence, 1969-1983 Materials for revisions, 1972-1974 and undated Permissions requests, 1971-1972 Reviews and publicity, 1972 76 1972, Silent Politics: Polls and the Awareness of Public Opinion Background materials, 1969-1973 and undated (5 folders) Correspondence, 1970-1972 Permissions requests, 1971 Reviews and publicity, 1972 1976, Premises for Propaganda: The United States Information Agency's Operating Assumptions in the Cold War Against Dismembering USIA editorial, 1975 Correspondence, 1975-1977 Dust jackets, 1976 Reviews and publicity, 1976-1977 77 United States Information Agency (USIA) operating assumptions study materials Background materials, 1953-1954 Correspondence, 1953-1970 International Information Administration Subcommittee reports, 1953 Operating assumptions study materials, 1953-1962 Research on the use of media in the Department of State's Overseas Information Program, 1951-1953 Seminar on Communication Problems materials, 1968-1969 A Study of the Operating Assumptions of the United States Information Agency, volumes 1-5, 1954 Summary, 1954 Volumes 1-2, 1954 (2 folders) 78 Volumes 3-5, 1954 (4 folders) USIA articles, 1968-1975 USIA task force materials, 1960-1961 1981, Press and Public: Who Reads What, When, Where and Why in American Newspapers Correspondence, 1980-1988 Dust jacket, 1981 Permissions requests, 1979-1988 Reviews and publicity, 1981 Spanish edition, 1984-1985 1984, Strategy in Advertising, 2nd edition Correspondence, 1981-1992 Foreign rights, 1984 Permissions requests, 1983 Reviews and publicity, 1984-1989 1985, Polls and the Awareness of Public Opinion (Communications Series) Correspondence, 1972-1987 Reviews, 1985 Revision materials, 1946-1988 and undated(1 of 5 folders) 79 Revision materials (continued), 1946-1988 and undated (2-5 of 5 folders) 1989, Press and Public: Who Reads What, When, Where and Why in American Newspapers, 2nd edition 1991, Preserving the Press: How Daily Newspapers Mobilized to Keep Their Readers Background materials, 1966-1994 and undated (3 folders) Correspondence and reviews, 1990-1991 Manuscript draft, circa 1989 (1-2 of 8 folders) 80 Manuscript draft (continued), circa 1989 (3-8 of 8 folders) 1992, Project Clear: Social Research and the Desegregation of the United States Army Dust jacket, 1992 Revision materials and reviews, 1969-1992 1995, Cool Words, Cold War: A New Look at USIA's Premises for Propaganda Correspondence, 1992-1994 Research materials, 1993-1997 Reviews and publicity, 1995 USIA clippings,1994-1995 1995, Commercial Culture: The Media System and the Public Interest Abstract and chapter outline, 1989-1990 81 Background materials I. Commercialization of Communication, 1965-1995 II. Elite and Commercial Culture, 1973-1989 and undated III. The Content of Commercial Culture, 1965-1995 and undated (6 folders) IV. Commercial Communication, 1966-1989 (4 folders) V. Control of Media Content, 1972-1989 and undated (2 folders) 82 V. Control of Media Content, 1972-1989 and undated VI. Triumphs and Tragedies of Commercial Culture, 1970-1989 and undated VII. Fulfilling the Potential, 1970-1989 and undated (2 folders) Arbitron, 1989-1990 General, 1973-1989(1 of 3 folders) 83 General (continued), 1973-1989 (2-3 of 3 folders) Book proposal, 1992 Correspondence, 1990-1995 Early Commercial Culture writing, 1986 Early drafts, circa 1975-1985 (1-7 of 12 folders) 84 Early drafts (continued), circa 1975-1985 (8-12 of 12 folders) Hardcover book, 1995 Interviews, 1989-1990 Notes Chapter notes, circa 1990 (1-3 of 8 folders) 85 Chapter notes (continued), circa 1990 (4-8 of 8 folders) Early notes, 1968-1986 and undated General, circa 1990 (5 folders) Mass media research, 1969-1974(1 of 2 folders) 86 Mass media research (continued), 1969-1974(2 of 2 folders) Reviews, 1994-1997 Transaction edition, 1998-2000 2003, Finding Out: Personal Adventures in Social Research -- Discovering What People Think, Say, and Do Correspondence and reviews, 2002-2003 2003, How I Earned the Ruptured Duck: Behind the Lines in WWII Correspondence, 2002-2003 Manuscript draft, 2001 (3 folders) 2005, Over the Edge: How the Pursuit of Youth by Marketers and the Media Has Changed American Culture Manuscript draft, circa 2005 Notes, 2003 2005, American Newspapers: How They Have Changed and How They Must Keep Changing Publisher proofs, 2005 Book Chapters and Contributions 1960, Introduction to A Factor Analytic Study of Attitudes Toward the Mass Media 1964, Mass Media and the Blue-Collar Worker, in Blue-Collar World 87 1967, Mass Communication -- Audiences, in International Encyclopedia of the Social Sciences 1968, The Peril of Political Polls, in World Book Encyclopedia Science Service 1968, Social Sciences in the Mass Media in Behavioral Sciences and the Mass Media 1971, Television in Dictionary of Psychology 1972, Where Does Advertising Go From Here? in Frontiers of Advertising Theory and Research (hardcover book) 1973, Consumer and Advertising Research in Handbook on Communication 1974, The Management of Mass Media in Mass Communication Research: Major Issues and Future Directions 1979, Editorial Ideals, Editorial Illusions in The Waning of the Fourth Estate 1980, After the Surgeon General's Report: Another Backward Look in Television and Social Science Behavior: Beyond Violence 1980, Television News as Entertainment in The Entertainment Functions of TV (2 folders) 1983, Mass Media: Knowledge as Entertainment in The Optimum Utilization of Knowledge 1984, Introduction to Update to the Surgeon General's Report on Television and Behavior 1985, Media and a Changing America in Impact of Mass Media 1987, The Return of Hollywood's Mass Audience in Surveying Social Life 88 1988, Advertising in International Encyclopedia of Communications (2 folders) 1989, Marketing in the Year 2000 in Marketing 2000 1989, Mass Communication and World Opinion in Political Culture and Public Opinion 1989, Newspapers in Transition in American Media: The Wilson Quarterly Reader 1996, American Communication Research: the Remembered History table of contents 1998, The Turbulent Depths of Marketing in How Advertising Works: The Role of Research Copyright certificates and correspondence, 1969-1983 Publishing contracts, permissions, and requests, 1968-1977 Unpublished writings and drafts circa 1953, On the Reading of Newspaper Comic Strips circa 1955, The Individual and the Crisis Situation 1956, American Beauties: A Footnote on the Cold War 1963, Notes From the USSR 1963, Public Opinion and the Day's News: Reactions to the TV Quiz Hearings 1964, What Marketers Must Know About Advertising Media Strategy circa 1965, International View draft 1968, Big Social Science 1970, The Role of the Private Sector in Social Research circa 1970, comments on Feedback by Leo Bogart circa 1970, Prospects and Problems of Consumer Behavior Research circa 1971, The Negro and the Media 1975, Program Decision-Making for Television 1975 and undated, Some Directions for Study of Media and Presidential Candidates circa 1977, How is 'Advertising Effectiveness' Defined in Practice? 1977-1979, Chapter for The Waning of the Fourth Estate 1981, The Consumer as a Moving Target 1983, Toward a National Media Policy 89 1984, Introduction 1984-1988, background materials for International Communication and Change by Frederick Yu 1985, The Turbulent Depths of Marketing circa 1985, Marketers Look Ahead 1989, How Inserts and Special Sections are Changing the American Press 1994, The End of Propaganda? 1994, How Should America Talk to the World? 1997, Remote Observers: The Response of Jews in the United States to the European Jewish Catastrophe circa 2000, Courage 2000-2002, Putting Social Research to Work Miscellaneous 1956-1998 and undated, miscellaneous drafts and proposals circa 1965-1989, miscellaneous notes (5 folders) Photographs & Slides Series, 1949-1993 and undated 4 Boxes

Consists of photographs, slides, and negatives that document Bogart's personal and professional life. Photographs chiefly document professional meetings and conferences. Slides, which make up the bulk of this series, include Newspaper Advertising Bureau presentation slides; Freedom Forum Russia workshop slides; and family vacation and travel slides. Arranged chronologically.

90 Photographs Personal, circa 1937-1972 Professional circa 1955, Bogart portrait proofs

[Folder removed to Box 97.]

1961-1979 and undated, Miscellaneous conference photographs 1967, Portland Ad Club circa 1968, AAPOR 1970, Helsinki, Finland 1970, Waldorf Astoria dinner

[Folder removed to Box 97.]

circa 1975, Rio de Janeiro, Brazil 1977, Atlanta Journal/Atlanta Constitution newspapers meeting 1977, Newspaper Publishers Association of New Zealand luncheon 1977-1985, Preserving the Press photographs 1980, Information Day in Lyon, France 1982, Sao Paulo, Brazil seminar 1983, NRMA speech 1985, Copley Newspapers meeting 1986, Las Vegas, Nevada INAME annual dinner 1989, Newspaper Advertising Bureau circa 1989, Bogart portrait proofs 1992-1993, Freedom Forum Russia workshop trip Negatives 1952, Michele and Leo Bogart Undated, Rome Slides Professional Newspaper Advertising Bureau presentations circa 1980s, Health Care National Show circa 1985, Retail Co-Op Recovery circa 1985-1987, The Search: Advertising Performance and the Reading Process circa 1985-1989, The Classified Connection circa 1985-1989, Do It In Color circa 1985-1989, Great Newspapers circa 1985-1989, The Future of Advertising 1986, The Big Change in Television 1988, Why Newspapers? 91 Freedom Forum Russia workshop, 1992

Presentations scripts are in English and Russian and slide text is in Russian. Workshop scripts and correspondence are located in the Freedom Forum Subseries and photographs of the trip are located in the Photographs and Slides Series.

I. Why Newspaper Advertising? by Leo Bogart II. The Newspaper Advertising Department by Norman Kirk (2 folders) III. Creating Effective Newspaper Advertising by Bill Solch (2 folders) IV. Taking the Customer's Point of View by Leo Bogart VI. Selling Newspaper Advertising by Bill Solch V. Facing the Competition by Norman Kirk Miscellaneous workshop presentation slides 92 Other presentations circa 1990, Advertising and technology presentation Unidentified, undated Personal 1949-1981, unidentified and miscellaneous travel (2 folders) 1950, Corpus Christi, Texas and New Orleans, Louisiana 1950 and 1958, Virginia 1950-1970, Miscellaneous 1951-1957, Tuscon, Arizona Rodeo Parade 1958-1968, Greg and Michele Bogart 1958, Mexico and Peru 1958-1971, Italy 1960, Southwestern United States 1960, Disneyland 1961, Caribbean 1961, Damascus, Syria; Cyprus; and Greece 1962, Jalisco, Mexico 1962-1963, Martha's Vineyard, St. Simeon, and southwestern United States 1963, Grand Canyon 93 1963, Russia 1964, Portugal and Spain 1965, Russia 1966, Caribbean 1966, Leo Bogart's Parents 1968, Victoria Falls, Africa 1968, New Orleans, Louisiana 1970, South Africa 1970, West Africa (2 folders) 1971, California 1976, France 1979, Algeria and Tunisia 1979, The Alps and Sardinia 1980, China 1981, Michele Bogart's wedding 1982, Portugal and Spain 1990, Managua, Nicaragua and Scotland undated, Rome, Italy Artifacts, 1971-1973 1 Box 94 AMA award plaque, 1973 Clio and Effie Awards commemorative director's board, 1971 Oversize Materials, 1926-1992 3 Boxes 95 Personal Series, Other materials Art prints, undated Cartoons, undated Drawing by Michele Bogart, 1962 L'Illustration, no. 4370, 1926 Russian document, 1908

[Copy of diploma of Bogart's father, Iakov Abramovich Bugaevskii, conferring a degree in law from the Imperial Russian University in Odessa.]

95 Professional Series, Early Career Subseries Standard Oil (New Jersey) Aruba Oil materials, 1946-1950 Radio studies Average audience bar graph, 1947 96 Newspaper Advertising Bureau Subseries General Correspondence Creative Newspaper Awards Award winners, 1989-1990 Publications Newspaper Advertising Bureau: What It Is, What It Does, 1984 Research Children and young adults The Mini Page packet, 1978 Minneapolis Star Smile Factory packet, 1978 Minneapolis Star-Tribune circulation study, 1973 97 Major projects Newspaper Readership Project Promotion & Public Relations Committee I Saw It in the Paper film Promotional booklet, circa 1979 National Better Newspaper Contest, 1981 Newspaper in Education Children's special sections, 1979 Publications How to Have Fun and Profit From Reading Newspapers, 1979 Newspaper inserts, 1977-1979 Newspaper Readership Project in the U.K. reports, 1981-1982 Professional Service Subseries Market Research Council, 1964-1987 Research Files Subseries Marketing News: The 1992 Honomichl Business Report on the Marketing Research Industry, 1992 97 Photographs & Slides Series, Photographs Professional circa 1955, Bogart portrait proofs 1970, Waldorf Astoria dinner 1 Professional Series, Newspaper Advertising Bureau Subseries General Miscellaneous Leo Bogart is a Heavy Viewer poster, undated Research Files Subseries The Emerging Landscape Presstime newspaper readership map, 1998 Audiovisual Materials, 1972-2004 and undated 1 Box

Consists of videocassettes, DVDs, audiocassettes, CDs, and floppy disks, featuring or collected by Bogart. Many of the videocassettes were used for Bogart's work as a mass media expert in two trials, Chandler v. Jackson (Michael Jackson child molestation lawsuit) and Valenzuela v. Hughes Aircraft Company (TCE groundwater contamination lawsuit in Tuscon, Arizona).

Restrictions on access: Originals are closed to researchers. Contact Research Services for information on obtaining use copies.

Original recordings (CLOSED) 98 Video OR1. The Open Mind. Host: Richard Heffner, Guest: Leo Bogart. Show title: The Public Interest Versus the Public's Interests, 2003, Mar. 12. Format: VHS OR2-OR13. Tuscon TCE Coverage, tapes 1-12, 1985-1990. Format: VHS Michael Jackson media coverage clips OR14. Press Conference, undated. Format: VHS OR15. American Justice, undated. Format: VHS OR16. Michael Jackson Changes History, 1995, July 28. Format: VHS OR17. Nightline, 1999, Jan. 25. Format: VHS OR18. A Current Affair, 1998, Nov. 2. Format: VHS OR19. Oprah, 1997, Feb. Format: VHS OR20. Hard Copy, 1994, May 9. Format: VHS OR21-OR23. Hard Copy, undated. Format: VHS OR24. Late Show with David Letterman, undated. Format: VHS OR25. Michael Jackson VH1 interview, 1996, Nov. 10. Format: VHS OR26. News Stories, 1994, Mar. 18. Format: VHS OR27. Maury Povich, 1994, Feb. 21. Format: VHS OR28. Hard Copy, 1994, Jan. 10-11. Format: VHS OR29. Geraldo, 1994, Mar. 2. Format: VHS OR30. Hard Copy, 1994, Feb. 22-24. Format: VHS OR31. An Interview with Leo Bogart. Interviwer: John Carey, Fordham Business School, 2005, Apr. 21. Format: DVD Audio OR32. Berlin, undated. Format: CD OR33. Columbia University seminar on social priorities speech, 1972 Apr. 19. Format: audiocassette Computer files OR34. Untitled, undated. Format: floppy disk (90mm) Freedom Forum Russia workshop OR35. Designing Good Ads by Bill Solch, 1992. Format: floppy disk (90mm) OR36. I.B.M. disk, 1992. Format: floppy disk (90mm) OR37. Buying Services and the Media Marketplace speech slides, São Paulo, Brazil, 1998 Apr. 15. Format: floppy disk (90mm) OR38. Innovations in Newspaper Marketing speech presentation, 2004 Sept. 15. Format: CD-R