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Guide to the Leo Bogart Papers, 1912-2005 and undated

Abstract

Leo Bogart was an applied sociologist and mass media expert who was Vice President and General Manager of the Newspaper Advertising Bureau (NAB) from 1960-1989. In his career with the NAB, Bogart pioneered new methodologies in newspaper marketing research and led two major projects during the mid 1970s-1989 to bolster the ailing newspaper industry, the Newspaper Readership Project and the Future of Advertising Project. He was also a prolific author and public speaker, and published 195 articles and 14 books, and delivered over 150 speeches from 1943-2005.

The Leo Bogart Papers span the years 1912-2005 and document Bogart's professional work with the Newspaper Advertising Bureau; as a mass media expert; and as an author and public speaker. The collection includes correspondence, clippings, articles, speeches, books, journals, chapters, drafts, proposals, notes, reports, scrapbooks, resumes, interviews, schedules, programs, pamphlets, administrative records, research materials, publications, promotional materials, ephemera, yearbooks, student papers, military records, photographs, negatives, and slides. Materials represent Bogart's professional work as Vice President and General Manager of the Newspaper Advertising Bureau, as well as his early employment with Standard Oil (New Jersey), McCann-Erickson, and Revlon, Inc.; as a prolific author and public speaker; as a Senior Fellow with the Gannett Center for Media Studies at Columbia University; and as a mass media consultant with the Innovation International Media Consulting Group. The bulk of files relate to research on U.S. markets, although some files do cover international research projects. Topics include newspaper marketing research; newspaper readership; newspaper advertising; television and society; critiques of mass media; social science research methodology; and international newspapers in emerging markets. The collection also documents Bogart's early experiences as a student and as a soldier in the U.S. Army Signal Corps during World War II, which formed the basis for several of his writing projects.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
Bogart, Leo
Title
Leo Bogart papers 1912-2005 and undated
Language of Material
English,, Arabic,, Chinese,, Dutch,, Finnish,, French,, German,, Hebrew,, Italian,, Japanese,, Portuguese,, Romanian,, Russian,, Serbian,, Spanish,, and Swedish
Extent
59.4 Linear Feet, 52,259 Items
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

The Leo Bogart Papers span the years 1912-2005 and document Bogart's professional work with the Newspaper Advertising Bureau; as a mass media expert; and as an author and public speaker. The collection includes correspondence, clippings, articles, speeches, books, journals, chapters, drafts, proposals, notes, reports, scrapbooks, resumes, interviews, schedules, programs, pamphlets, administrative records, research materials, publications, promotional materials, ephemera, yearbooks, student papers, military records, photographs, negatives, and slides. Materials represent Bogart's professional work as Vice President and General Manager of the Newspaper Advertising Bureau, as well as his early employment with Standard Oil (New Jersey), McCann-Erickson, and Revlon, Inc.; as a prolific author and public speaker; as a Senior Fellow with the Gannett Center for Media Studies at Columbia University; and as a mass media consultant with the Innovation International Media Consulting Group. The bulk of files relate to research on U.S. markets, although some files do cover international research projects. Topics include newspaper marketing research; newspaper readership; newspaper advertising; television and society; critiques of mass media; social science research methodology; and international newspapers in emerging markets. The collection also documents Bogart's early experiences as a student and as a soldier in the U.S. Army Signal Corps during World War II, which formed the basis for several of his writing projects.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

In addition, original audiovisual materials are closed to patron use. Some use copies are available in the collection. Otherwise, Technical Services staff need to produce use copies before contents can be accessed.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Consists of correspondence, clippings, fiction and nonfiction writings, notes, student papers, brochures, pamphlets, ephemera, drawings, yearbooks, scrapbooks, awards, military documents, photographs, and memorabilia that document Bogart's personal life. Series is divided into two categories: Student materials and Other materials.

Student materials consists of materials accumulated by Bogart over his student career at P.S. 99 Junior High School; Erasmus Hall High School; Brooklyn College; and the University of Chicago. Materials include student assignments and papers and materials relating to Bogart's work as editor-in-chief of Vanguard, a student paper of Brooklyn College.

Other materials includes clippings on topics of personal interest to Bogart; fiction writings; and materials documenting Bogart's military service as a voice interceptor in the U.S. Army Signal Corps from 1942-1946. Lengthy fiction writings include The Temple of Janus, an unfinished sociological novel that Bogart developed for a writing competition, and The Argument. Several of Bogart's published writings were based in part on his experiences in the U.S. Army, including the article "Soldier Thinking" (1943) and the books Social Research and the Desegregation of the U.S. Army (1969) and How I Earned the Ruptured Duck: Behind the Lines in WWII (2003), which may be found in the Writings & Speeches Subseries. Arranged alphabetically.

Academic writings, 1938-1941 and undated
Box 1
Class notes, circa 1938-1941
Box 1
Programs, 1937-1941
Box 1
Student newspaper articles, 1938
Box 1
Correspondence, 1938-1940
Box 1
Student politics, circa 1938-1941
Box 1
Writings, 1940-1941
Box 1
Comic sketches, 1931-circa 1940
Box 1
Correspondence, 1937-1946 and undated
Box 1
Cover letter and biography, 1938 and undated
Box 1
Ephemera, 1936-1937 and undated
Box 1
The Arch yearbook, 1937
Box 1
The Erasmian journal, 1935
Box 1
Newspaper and journal writings, 1936-1937
Box 1
One Hundred and Twenty-Fifth Anniversary Celebration: History of the School, Book of the Pageant, Commemoration Exercises, 1912
Box 1
Programs, 1937-1938
Box 1
Scrapbook, 1935-1937
(2 folders)
Box 1
Sesquicentennial celebration, 1937 and undated
Box 1
Languages, 1936-1938 and undated
Box 1
Letters of recommendation, 1937-1948
Box 1
Essays, 1932-1933
Box 1
Spirit of 99 journal, 1929-1930
Box 1
Academic papers and writings, 1946-1948 and undated
(3 folders)
Box 2
Bibliographies, notes and drafts, circa 1946-1948
Box 2
Master's thesis draft, The Response of Jews in America to the European Jewish Catastrophe, 1941-1945, circa 1948
Box 2
Abstracts, 1950
Box 2
Correspondence, 1955-1970 and undated
Box 2
Thesis and dissertation proposals, 1947-1948
Box 3
Convocation program, 1948
Box 3
Diplomas, 1948-1950
Box 3
Report on the Oil Workers Leadership Training Program, circa 1948
Box 3
Research projects, 1948 and undated
Box 3
Scholars who influenced Bogart, 1941-1998
Box 3
Other writings, 1942-1947
Box 3
Agnes Bogart materials, undated
Box 3
Articles by others, 1965-1988
Box 3
Awards and certificates, 1945-1989 and undated
Box 3
Birth certificate (translated from Polish), 1941
Box 3
Children, 1977-1997 and undated
Box 3
Comics, 1950-1980 and undated
Box 3
General, 1952-2001 and undated
Box 3
People, 1987-1989 and undated
Box 3
September 11 attacks, 2001-2002
Box 3
Travel and tourism, 1987-1997 and undated
(2 folders)
Box 3
Correspondence, 1950-1998 and undated
Box 3
Ephemera, 1942-1992 and undated
Box 3
Army administrative correspondence, 1943-1952
Box 3
Army discharge papers, 1946
Box 3
Army specialized training certificates and transcript, 1943-1946
Box 3
Clippings and memorabilia, 1938-1948 and undated
Box 3
'Dans l'Honneur et la Dignité': Souvenirs de Vichy booklet, 1945
Box 3
Holocaust and Nazi Germany materials, 1980-1994
Box 4
Journals and correspondence, 1944-1945 and undated
Box 4
Signal Corps documents 1944-2002
Box 4
Veterans application for education benefits, 1946
Box 4
Notes, undated
Box 4
Clippings and ephemera, 1987-1997
(2 folders)
Box 4
India trip, 1996
Box 4
Maps and itineraries, 1984-1985 and undated
Box 4
[Art prints, undated: Removed to Box 95 ]
Box 4
[Cartoons, undated: Removed to Box 95]
Box 4
[Drawing by Michele Bogart, 1962: Removed to Box 95]
Box 4
[L'Illustration, no. 370, 1926: Removed to Box 95]
Box 4
Argument manuscript, circa 1945
Box 4
Humor, 1967-1996 and undated
Box 4
Short fiction, circa 1938-1942
Box 4
Short nonfiction, 1940-1942 and undated
Box 5
Background materials and correspondence, 1937-1941 and undated
Box 5
Character synopses and manuscript notes, 1939-1941
Box 5
Arnold Cohen, circa 1938-1940
Box 5
Betty Levine, 1939 and undated
Box 5
Doris Greenberg and Julius Stiletsky, 1939 and undated
Box 5
Douglas Churchill, 1939-1940 and undated
Box 5
Ellen Menkin, 1939 and undated
Box 5
Emma Daly, 1940
Box 5
Henry Selver, circa 1938-1940
Box 5
Herb Brenton, circa 1938-1940
Box 5
Judah Benjamin, 1940 and undated
Box 5
Milton Steckler, circa 1938-1940
Box 5
Sam Daly, 1938 and undated
Box 5
Selma Lober, 1939 and undated
Box 5

Consists of correspondence, clippings, articles, speeches, books, journals, chapters, drafts, proposals, notes, reports, scrapbooks, resumes, interviews, schedules, programs, pamphlets, administrative records, research materials, publications, promotional materials, and photographs that document Bogart's professional career. Series is divided into nine subseries: Biographical Materials Subseries; Conferences and Meetings Subseries; Correspondence Subseries; Early Career Subseries; Late Career Subseries; Newspaper Advertising Bureau (NAB) Subseries; Professional Service Subseries; Research Files Subseries; and Writings and Speeches Subseries.

The Biographical Materials Subseries documents events and activities in Bogart's professional life, and includes clippings; interviews; correspondence; schedules; scrapbooks; and resumes.

The Conferences and Meetings Subseries includes materials relating to conferences, seminars, meetings, and symposia in which Bogart participated. For materials relating to meetings and conferences in which Bogart gave a speech and a written record of the speech remains, see the Writings and Speeches Subseries. Arranged chronologically.

The Correspondence Subseries consists of general and topical professional correspondence and is divided into five categories: Academic, Newspapers and print media, Organizations and businesses, People, and Miscellaneous. Arranged alphabetically within categories.

The Early Career Subseries documents Bogart's professional career from 1951-1960, during which time Bogart worked as a Fulbright Research Fellow, and as a advertising and marketing researcher with Standard Oil Company of New Jersey; McCann-Erickson; and Revlon, Inc. The series includes the paper Bogart wrote as a Fulbright Fellow, Les Algérians en France; radio program audience research; and Revlon materials on quiz show fraud during the 1950s. Arranged topically and therein alphabetically.

The Late Career Subseries documents Bogart's activities from 1989-2005 after he retired from the Newspaper Advertising Bureau. It includes materials related to Bogart's Gannett Center for Media Studies fellowship (later renamed the Freedom Forum Media Studies Center); newspaper consulting projects for the Freedom Forum; role as Director and Senior Consultant for Innovation International Media Consulting Group; and role as media expert in two trials in the 1990s, Chandler v. Jackson (Michael Jackson child molestation lawsuit) and Valenzuela v. Hughes Aircraft Company (TCE groundwater contamination lawsuit in Tuscon, Arizona). Slides of presentations given at the Freedom Forum Russian newspaper workshop and photographs of the trip are located in the Photographs and Slides Series. Presentation scripts are in Russian and English and slide text is in Russian. Videocassette tapes of media coverage of Michael Jackson and TCE groundwater contamination in Arizona are located in the Audiovisual Materials section. Arranged alphabetically.

The Newspaper Advertising Bureau (NAB) Subseries documents Bogart's twenty-nine year executive career with the Newspaper Advertising Bureau (NAB), the advertising and marketing organization for the newspaper industry. Bogart began work with the NAB as Vice President of Marketing Planning and Research in 1960 and was promoted to Executive Vice President and General Manager in 1966. Bogart was the architect of many of the major research studies conducted during his tenure with the NAB. Bogart led two major research projects, the Newspaper Readership Project from 1977-1983 and the Future of Advertising Project from 1979-1988. The goal of the Newspaper Readership Project was to make recommendations to reverse declines in newspaper readership that begun in the 1920s and were threatening the vitality of the newspaper industry during the 1970s and 1980s. The Future of Advertising Project was formed shortly afterward to address newspapers' decline in national advertising revenues that began in the 1960s due largely to the rise of television. Recommendations from the Future of Advertising Project led to standardization in advertising formats and invoices across newspapers. This subseries is divided into three sections: General, Newspaper Readership Project, and Future of Advertising Project. General consists mainly of materials related to various research projects at the NAB. For slides of NAB presentations, see the Photographs & Slides Series. Speeches and presentations in this subseries report directly on the workings of the NAB; for all other speeches, see the Writings and Speeches Subseries. Arranged alphabetically within category except for speeches and meetings, which are arranged chronologically.

The Professional Service Subseries documents Bogart's membership and service in professional organizations and clubs and on committees and advisory boards. Arranged alphabetically by organization.

The Research Files Subseries consists of clippings, writings, and notes on various subjects that Bogart maintained for reference and as source material for his writings, speeches, and research. Arranged alphabetically by topic.

The Writings and Speeches Subseries documents 149 speeches; 195 published articles; 14 books; book chapters and contributions; and other written materials Bogart produced over his career. Also includes articles for a monthly column in Presstime that Bogart wrote from 1989-2005. The subseries is divided in five sections: Speeches, Articles, Books, Book chapters and contributions, and Unpublished writings and drafts. Writings are arranged chronologically by date of publication, or for unpublished writings, creation date. Speeches are arranged chronologically by date of delivery.

Documents milestones and activities in Bogart's professional life, and includes clippings; interviews; correspondence; schedules; scrapbooks; and resumes. Arranged alphabetically.

Clippings, 1949-2000 and undated
(5 folders)
Box 6
In Aura Research Report (Japan), undated
Box 6
Interview, The Eyes Have It: Leo Bogart of the Newspaper Advertising Bureau, in Madison Avenue, June 1983
Box 6
Meeting schedules, 1972-1988
Box 6
Membership rosters, 1964-2003
Box 6
Obituary, Adiós al Mítico in Nuestro Tiempo, 2005
Box 6
Congratulation letters (promotion), 1965-1966
Box 6
Retirement clippings and correspondence, 1986-1990
Box 6
Retirement scrapbook, 1989
Box 7
Resumes and bibliographies, circa 1954-1988
Box 7

Documents Bogart's participation in conferences and meetings. Bogart participated in these events in a number of ways, including organizing conferences; serving on panel discussions; and giving informal remarks. For written speeches by Bogart and related materials, see the Writings and Speeches Subseries. Arranged chronologically.

1948 Oct. 21-22, Standard Oil (New Jersey) Public Relations Conference
Box 7
1949 Nov. 21-22, Standard Oil (New Jersey) Public Relations Conference
Box 7
1952 Jan. 11-25, International Public Opinion Research conference on AUERG Research Problems prepared for Air University; Paris, France
Box 7
1956 Nov. 6, Kansas chapter of the AMA meeting
Box 7
1956 Dec. 27-29, Speech Association of America convention
Box 7
1957 Apr. 2-5, Columbia University conference on Strategies and Techniques of School-Community Relations
Box 7
1959 Apr. 29-30 International Advertising Association convention
Box 7
1960 June 15-17, AMA conference
Box 7
1963 Mar. 28, Marketing Science Institute seminar
Box 7
1964 May 5, Seminar on The Public and Private Interests in Marketing: Are They Compatible
Box 7
1965 May 11, Marketing Association of Canada meeting
Box 7
1965 Sept. 5-9, European Society for Opinion Surveys and Market Research/WAPOR conference
Box 7
1965 Oct. 27, General Electric market research seminar
Box 7
1966 Apr. 1-3, Conference on Behavioral Science and the Mass Media
Box 7
1966 May 25-29, Latin American WAPOR conference
Box 7
1966 Oct. 13, Akron, Ohio Ad Club meeting
Box 7
1966 Nov. 1, Retail Research Society meeting
Box 7
1967 Jan. 17, Norfolk Ad Club meeting
Box 7
1967 June 7-9, Conference on Behavioral Science and Family Planning
Box 7
1967 June 25-30, ANPA research seminar
Box 7
1967 Sept. 18, Atlanta Ad Club meeting
Box 7
1967 Oct. 6, Louisville, Kentucky Ad Club meeting
Box 7
1967 Oct. 11, Portland Ad Club meeting
Box 7
1967 Oct. 27-31, AMA conference
Box 7
1968 Jan. 18, TV and World Affairs conference
Box 7
1968 Feb. 1, Columbia University seminar on Problems of Media Management
Box 7
1968 Oct. 23, McGraw-Hill Research Managers' seminar
Box 7
1969 Mar. 30-Apr. 1, Boston Globe Newspaper of the Future meeting
Box 7
1969 Sept. 17, Defining the Markets of the 1970's seminar
Box 7
1970 May 19, INPA meeting
Box 7
1970 June, Johannesburg, South Africa trip
Box 7
1970 Nov. 19, Washington Society of Associations Executives luncheon
Box 7
1971 Mar. 25, Informing Tomorrow's Skeptical Consumers seminar
Box 7
1971 Apr. 16, National Research Council Division of Behavioral Sciences meeting on media research
Box 7
1971 Oct. 25-27, Australian Association of National Advertisers
Box 7
1972 June 7, Postal rates seminar
Box 7
1972 Nov. 19-20, Conference on Communication and Drug Abuse
Box 7
1973 Jan. 8, NRMA convention
Box 7
1973 Mar. 11-14, National Conference for University Professors of Advertising
Box 7
1973 Aug. 27-30, ASA annual meeting
Box 7
1973 Oct. 24-26, Television and Marketing in South Africa convention
Box 7
1973 Dec. 17-20, Conference on Television; Jerusalem, Israel
Box 8
1974 Apr. 28-May 1, American Academy of Advertising conference
Box 8
1975 Feb. 27, Copley Newspapers conference
Box 8
1975 Apr. 24-26, American Advertising Federation convention
Box 8
1975 Nov. 5-6, Ford Foundation conference on television
Box 8
1975 Nov. 5-7, Television Research Priorities conference
Box 8
1976 May 3-5, ANPA convention
Box 8
1976 June 13-15, Graphic Arts Marketing Information Service
Box 8
1976 June 23, Cox Newspapers' Star Trek meeting
Box 8
1976 Sept. 9, Aspen Institute Program on Communications and Society
Box 8
1976 Oct. 6-9, O Globo meeting
Box 8
1976 Oct. 20, ABC annual meeting
Box 8
1976 Nov.9-10, Big Ten newspapers meeting
Box 8
1977 Jan. 19, Woodrow Wilson Center dialogue on What is the Future of Big City Newspapers?
Box 8
1977 Feb. 14-24, New Zealand Newspapers Limited trip
Box 8
1977 May 19-22, AAPOR conference
Box 8
1977 July 28-29, Andiarios seminar on La Prensa Como Medio Publicitario; Bogotá, Colombia
Box 8
1977 Sept. 18-21, Cox Newspapers' Star Trek meeting
Box 8
1978 Feb. 14-15, Big Eleven newspapers meeting
Box 8
1978 Mar. 9, Reading Skills and Habits seminar
Box 8
1978 Apr. 9-12, ASNE conference
Box 8
1978 May 8-17, Australia trip
Box 8
1978 Aug. 28-Sept. 1, IAPA seminar
Box 8
1979 Mar. 16, Market Research Council meeting
Box 8
1979 Apr. 23-26, IAPA seminar; San José, Costa Rica
Box 8
1979 Aug. 5-8, AEJ convention
Box 8
1979 Oct. 21-24, Eastern INPA regional conference
Box 8
1980 May 29-June 1, AAPOR conference
Box 8
1980 Oct. 15-30, International Center for Higher Studies of Journalism for Latin America seminar; Quito, Ecuador
Box 8
1980 Oct. 22-28, De Standaard meeting; Brussels, Belgium
Box 8
1980 Oct. 23-26, Society of Newspaper Designers workshop
Box 8
1981 Jan 13, AMA conference
Box 8
1981 Mar. 4-6, ANPA meeting
Box 8
1981 May 4-6, ANPA convention
Box 8
1981 May 18, INPA conference
Box 8
1981 May 28-31, AAPOR conference
Box 8
1981 June 6-10, ANPA production conference
Box 8
1981 Aug. 10-11, AEJMC meetings
Box 8
1981 Aug. 27, Lee Enterprises meeting
Box 8
1981 Oct. 28, AAPOR meeting
Box 8
1981 Nov. 2-3, National Association of Educational Broadcasters conference
Box 8
1981 Nov. 4, ABC annual meeting
Box 8
1982 Jan. 8, American Association for the Advancement of Science annual meeting
Box 8
1982 Jan. 25-26, INAME education seminar
Box 8
1982 Mar. 3, Rampano College Master Lecture series
Box 8
1982 Mar. 25, Cox Newspapers editors meeting
Box 8
1982 May 19, WAPOR conference
Box 8
1982 June 3-4, Universidad de Navarra seminar, Spain
Box 8
1982 June 14, Scripps-Howard general managers meeting
Box 8
1982 July 25-28, AEJMC convention
Box 8
1982 Oct. 20-21, Conference Board marketing conference
Box 8
1983 Mar. 16-19, Committee On Research Development meeting
Box 8
1983 Mar. 22-23, Automotive meetings
Box 8
1983 Mar. 24, American Advertising Federation Inter-Association Council meeting
Box 8
1983 May 19-22, AAPOR conference
Box 8
1983 July 21, Milwaukee Journal meeting
Box 8
1983 Nov. 4, APME meeting
Box 9
1983 Nov. 14-16, Evening News Association management seminar
Box 9
1984 Feb. 16-18, Annenberg Scholars conference
Box 9
1984 Feb. 25-28, Inland Daily Press Association meeting
Box 9
1984 Apr. 4-7, Press '84 conference; Berlin, Germany
Box 9
1984 May 11, AdCraft Club meeting
Box 9
1984 May 17-20, AAPOR conference
Box 9
1984 Sept. 22-25, Market Research Society of Australia convention
Box 9
1984 Nov. 16, NYU Department of Journalism seminar
Box 9
1984 Nov. 30, American Marketing Association meeting
Box 9
1985 Feb. 18-21, Copley Newspapers conference
Box 9
1985 Feb. 19, Media Research Club meeting
Box 9
1985 Mar., ANPA Conference on Minorities
Box 9
1985 Sept. 13, Consortium of Social Science Associations seminar
Box 9
1985 Dec. 3, AAPOR meeting
Box 9
1985 Dec. 6-8, Conference on Communications Research: What, Why, and How?
Box 9
1986 Feb. 9, History of Mass Communication Research study group; Gannett Center, Columbia University
Box 9
1986 Feb. 13, Universidad de Navarra seminar, Spain
Box 9
1986 Mar. 6-8, Annenberg Scholars program conference
Box 9
1986 Mar. 16-19, ARF conference
Box 9
1986 Apr. 2-5, Committee On Research Development meeting
Box 9
1986 May 15-18, AAPOR conference
Box 9
1986 May 19, Aspen Institute symposium
Box 9
1986 June 5-6, IFRA symposium on Colour in the Newspaper
Box 9
1986 Aug. 30-Sept. 3, ASA annual meeting
Box 9
1986 Oct. 2-4, Bogotá, Colombia meeting
Box 9
1986 Nov. 13-14, New Jersey Press Association convention
Box 9
1987 Apr. 4-7, Committee On Research Development meeting
Box 9
1987 Apr. 5-8, Newspaper Research Council conference
Box 9
1987 May 14-17, AAPOR conference
Box 9
1987 Sept. 22-23, International Media Forum, Buenos Aires
Box 9
1987 Oct. 7-10, Committee On Research Development meeting
Box 9
1987 Nov. 9, International Association for Newspaper and Media Technology seminar
Box 9
1987 Dec. 9, New England Newspaper Association National Advertising Seminar
Box 9
1987, Cox Newspapers senior management conference
Box 9
1988 Mar. 21, Technology and Audience Study Group
Box 9
1988 Apr. 21, Pennsylvania Newspaper Publishers Association conference
Box 9
1988 May 19-22, AAPOR conference
Box 9
1988 May 22-25, International Newspaper Marketing Association conference
Box 9
1988 May, ANPA Circulation and Readership Committee meeting
Box 9
1988 July 31-Aug. 3, INAME conference
Box 9
1988 Aug. 7-9, ANPA Newspaper Adult Literacy workshop
Box 9
1988 Sept. 15-17, Perspectives on International Communications conference
Box 9
1988 Sept. 27, German Newspaper Publishers Association seminar
Box 9
1988 Sept. 28-30, Pennsylvania Newspaper Publishers Association annual meeting
Box 9
1988 Oct. 8-10, Landmark Editors' Meeting
Box 9
1988 Oct. 13-16, Committee On Research Development meeting
Box 9
1988 Dec., Canadian Pulp and Paper Association meeting
Box 9
1989 Feb. 27, AAPOR memorial service for Paul Sheatsley
Box 9
1989 July 3-13, International Journalism Day at San Sebastian, Spain
Box 9
1989 July 31, Newspaper Publishers' Association conference; Christchurch, New Zealand
Box 9
1989 Oct. 25, Houston Chronicle symposium
Box 9
1990 Mar. 4-7, IAPA midyear meeting; Managua, Nicaragua
Box 9
1990 Apr. 5, IFRA symposium on Advertising: Marketing and Technology; Nice, France
Box 9
1990 May 21-23, World Congress of Newspaper Publishers; Copenhagen, Denmark
Box 10
1991 Jan. 31, Markle Commission on the Media and the Electorate planning meeting
Box 10
1991 Oct. 20-23, International Newspaper Financial Executives annual convention
Box 10
1991 Nov., Universidad de Navarra conferences, Pamplona, Spain
Box 10
1992 May 15-19, AAPOR/WAPOR conference
Box 10
1993 Mar. 2-3, IFRA symposium; Hamburg, Germany
Box 10
1994 Mar., Spain trip
Box 10
1994, Latin America trip
Box 10
1995 Feb., Tunisia and Jordan trip
Box 10
1995 Mar. 20-24, Print Islam and Civil Pluralism conference
Box 10
1995 Apr. 5, Los Angeles Times New Media Roundtable
Box 10
1996 Nov. 10-13, WAPOR conference on public opinion in Asia; Hong Kong, China
Box 10
1996, Sociedad Española de Marketing Periodistico seminar
Box 10
1997 Apr. 17-18, World Association of Newspapers sales conference; Cannes, France
Box 10
2002 May 16-19, AAPOR/WAPOR conference on Strengthening Our Communities
Box 10
2004 Apr. 1, Fordham Business School and Columbia Institute for Tele-Information conference
Box 10
1956-2005, Miscellaneous conferences and meetings materials
Box 10

Consists of general and topical professional correspondence divided into five categories: Academic, Newspapers and print media, Organizations and businesses, People, and Miscellaneous. Arranged alphabetically.

General correspondence, 1956-2003 and undated
(7 folders)
Box 11
Columbia University, 1972-1990
Box 11
Harvard University, 1968-1981
Box 11
New York University, 1990-1991
Box 11
Northwestern University, 1970
Box 11
Universidad de Navarra; Pamplona, Spain, 1979-1997
Box 11
University of Chicago, 1974-1981
Box 11
University of Pennsylvania, 1968-1975
Box 11
Miscellaneous academic correspondence, 1957-1994
Box 11
Boston Globe, 1977-1982
Box 12
Columbia Journalism Review, 1987-1988
Box 12
Editor & Publisher, 1972-1986
Box 12
Gannett Newspapers, 1978-1983
Box 12
Harte-Hanks Newspapers, 1978-1986
Box 12
Harvard Business School Press, 1997
Box 12
Knight Ridder Newspapers, 1977-1989
Box 12
Los Angeles Times, 1982-1988
Box 12
Milwaukee Journal, 1981-1989
Box 12
Minneapolis Star & Tribune, 1964-1979
Box 12
New York News, 1985-1987
Box 12
New York Post, 1974-1977
Box 12
The New York Times, 1969-1988
Box 12
Newhouse Newspapers, 1982
Box 12
Ottaway Newspapers, 1982-1986
Box 12
Roanoke Times and World News, 1985
Box 12
Saturday Review, 1969
Box 12
The Washington Post, 1978
Box 12
Agencia Estado, 1996
Box 12
Andiarios; Bogotá, Colombia, 1990-1992
Box 12
Annenberg Foundation Trust, 2005
Box 12
Association of National Advertisers, 1967
Box 12
Census Bureau, 1969
Box 12
Colgate-Palmolive Company, 1986-1987
Box 12
Hanson, Cobb, O'Brien and Tucker law offices, 1968
Box 12
Hill and Knowlton, Inc., 1977
Box 12
Institute for the Future, 1971
Box 12
International Broadcast Institute, 1969-1970
Box 12
International Paper Company, 1985-1986
Box 12
Lee Enterprises, 1982-1984
Box 12
Library of Congress Center for the Book, 1978-1985
Box 12
Markle Foundation, 1972
Box 12
McCann-Erickson, 1982-1986
Box 12
Media General, Inc., 1979-1984
Box 12
Media Records, Inc., 1985-1986
Box 12
Newspaper Association of America, 1992 and undated
Box 12
Newspaper Research Council, 1985-1989
Box 12
Newsprint Information Committee, 1978-1989
Box 12
Obor, Inc., 1975-1989
Box 12
Print Institute, 1976
Box 12
Radio Advertising Bureau, 1976-1978
Box 12
Radio Free Europe/Radio Liberty, 1952-1978
Box 12
Simmons Market Research Bureau, 1969-1986
Box 12
Smithsonian Institution, 1970
Box 12
21st Century Comics project, 1982
Box 12
Abeles, Ronald, 1977
Box 12
Bagdikian, Ben H., 1969-1976
Box 12
Blum, Milton, 1969
Box 12
Carlson, Bob, 1972-1974
Box 12
Douglas, James, 1978
Box 12
Gorriti, Gustavo, 1997
Box 12
Graceras, Ulises, 1970-1980
Box 12
Johnson, Tom, 1982-1983
Box 12
Krugman, Herbert, 1973
Box 12
Markel, Lester, 1976-1977
Box 12
Mayer, Martin, 1969
Box 12
Michiewicz, Ellen, 1992
Box 12
Ralis, Max, 1972-1976
Box 12
Ratner, Victor, undated
Box 12
Siepmann, Charles, 1968-1973
Box 13
Templeton, Lee, 1983-1991
Box 13
Williams, Fred, 1974-1984
Box 13
Advertising museum proposal, 2002
Box 13
Automotive, 1981
Box 13
Commission on Violence, 1968
Box 13
Direct mail, 1984-1985
Box 13
Discussion of Ruth Clark study on newspaper research, 1998
Box 13
International correspondence, 1974-1989
Box 13
Letters to the editors, 1982-1997
Box 13
Ad Council literacy campaign, 1986
Box 13
General correspondence, 1977-1988
Box 13
Newspaper rates/pricing, 1972-1983
Box 13
Public issues presentation, 1971
Box 13
U.S. Office of Education Civil Rights Committee, 1964
Box 13

Documents Bogart's professional career from 1951-1960, during which time Bogart worked as a Fulbright Research Fellow, and as a advertising and marketing researcher with Standard Oil Company of New Jersey; McCann-Erickson; and Revlon, Inc. The series includes the paper Bogart wrote as a Fulbright Fellow, Les Algérians en France; research on radio program listeners; and Revlon materials on quiz show fraud during the 1950s. Arranged topically and therein alphabetically.

Newspaper basics materials, 1954-1961
Box 14
University instruction application, 1950
Box 14
Les Algérians en France, in Français et Immigrés, tome 2, 1952
Box 14
Background materials, 1951 and undated
Box 14
Algeria clippings, 1953
Box 14
Cahiers Nord-Africains booklets, 1950
Box 14
Activation research, 1957
Box 14
An Evaluation of a U.S. Information Campaign in Salonica, Greece, 1953
(2 folders)
Box 14
Life insurance study, 1956
Box 14
McCann-Erickson resignation correspondence, 1958-1969
Box 14
Media planning materials, 1955 and undated
Box 14
Miscellaneous writings, 1955-1958 and undated
Box 14
Miscellaneous writings, 1956-1960 and undated
Box 14
Quiz show fraud materials, 1959-1961 and undated
Box 14
Aruba Oil materials, 1947-1950 and undated
Box 14
Clippings, 1950-1951
Box 14
Correspondence, 1949-1952
Box 14
International public opinion research materials, 1948-1950
Box 14
Jersey's Publications Program and the College Teacher: A Report on a Field Study, 1951
Box 15
Miscellaneous writings, 1950 and undated
Box 15
Notes, undated
Box 15
Opinion Research in Public Relations Work: An Introductory Manual, 1949
Box 15
Outside research summaries, 1949-1950
Box 15
Public Opinion and Point Four, circa 1951
Box 15
Public relations conference minutes, 1949
Box 15
Alex Young program public relations study, 1952
Box 15
An Analysis of Listener Mail for the World Wide Broadcasting Foundation, 1950
Box 15
Average audience bar graph, 1947

[Folder removed to Box 95.]

Box 15
Elmira radio study materials, 1950 and undated
Box 15
The Listeners Write to the Philharmonic, 1949-1975
Box 15
Studying the Effectiveness of Institutional Radio Advertising, undated
Box 15
A 'Weekend with Music' in Rapid City, South Dakota, 1949
Box 15
'Wheels of Oil' in Tulsa, Oklahoma: A Radio Listening Survey, 1950
Box 15
Measuring Influence of an Institutional Radio Program presentation, 1951
Box 15
Public relations conference talk, circa 1951
Box 15

After Bogart retired from the Newspaper Advertising Bureau, he was nominated a fellow with the Gannett Center for Media Studies for the 1989-1990 academic year. As a fellow, Bogart received support while completing his book Commercial Culture: The Media System and the Public Interest. For materials related to this book, see the Writings and Speeches Subseries. Bogart continued a relationship with the Gannett Center, which became financially independent from the Gannett Broadcasting Group in 1991 and was renamed the Freedom Forum Media Studies Center. On behalf of the Freedom Forum, Bogart advised the Oakland Tribune on how to restructure their business in 1991 and organized a newspaper advertising workshop in Russia and Eastern Europe in 1992.

Bogart spent much of his late career sharing his newspaper industry and mass media expertise. As Director and Senior Consultant for Innovation International Media Consulting Group, Bogart advised newspapers, particularly in Spain, Latin America, Russia, and Eastern Europe; and assessed the state of newspapers and mass media for Innovation publications and conferences. Bogart also shared his knowledge about the mass media with attorneys as a media expert in two very public trials in the 1990s, Chandler v. Jackson (Michael Jackson child molestation lawsuit) and Valenzuela v. Hughes Aircraft Company (TCE groundwater contamination lawsuit in Tuscon, Arizona).

Slides of presentations given at the Freedom Forum workshop and photographs of the trip are located in the Photographs and Slides Series. Presentation scripts are in Russian and English and slide text is in Russian. Videocassette tapes of media coverage of Michael Jackson and TCE groundwater contamination in Arizona are located in the Audiovisual Materials section. Arranged alphabetically.

Election day project, Joan Shorenstein Center, 2000-2003
Box 16
Clippings and notes, 1991-1992
(2 folders)
Box 16
Correspondence, 1992-1993
Box 16
Itineraries, contact lists, and receipts, 1992
Box 16
Workshop presentation scripts, 1992-1993
(2 folders)
Box 16
Writings, 1992
Box 16
Correspondence, 1989-1993
Box 16
Contributors' materials
Box 16
Correspondence
Box 16
The Future of Information monograph project, 1990-1994
Box 17
Covering the Campaign '88, circa 1988
Box 17
News and the New World Order, 1990
Box 17
Miscellaneous, 1989
Box 17
Fellows seminar transcript, 1990
Box 17
Speech notes, 1989-1990
Box 17
Seminar and meeting materials, 1991-1997
Box 17
TV and cable speech notes, circa 1994
Box 17
Oakland Tribune consulting, 1992-1993
Box 17
General correspondence, 1989-1990
Box 17
American Association for Retired Persons (AARP), 2003 and undated
Box 17
Libération newspaper; Paris, France, 1999
Box 17
Reexamining the Web Business Model study, 2002
Box 17
Russian print media, 2004
Box 17
Caracas, Venezuela, El Universal management seminar, 1998
Box 17
Dominican Republic, El Caribe, 2000-2001
Box 17
El Salvador, 1996
Box 17
Correspondence, writings, and clippings, 1992-1997 and undated
(1 of 2 folders)
Box 17
Correspondence, writings, and clippings (continued), 1992-1997 and undated
(2 of 2 folders)
Box 18
Itinerary
Box 18
Argentina (Buenos Aires); Clarin
Box 18
Bolivia (La Paz); La Razon and El Presencia
Box 18
Colombia (Bogotá); El Espectador and El Tiempo
Box 18
Colombia (Cali); El Pais
Box 18
Costa Rica (San José); La Nacion
Box 18
Ecuador (Quito); El Comercio and Hoy
Box 18
El Salvador (San Salvador); El Diario de Hoy
Box 18
Guatemala (Guatemala City); Siglo XXI
Box 18
Honduras (San Pedro Sula); La Prensa
Box 18
Mexico (Mexico City); El Universal and Reforma
Box 18
Nicaragua (Managua); La Prensa
Box 18
Panama (Panama City); La Prensa
Box 18
Peru (Lima); El Comercio
Box 19
Venezuela (Caracas); El Nacional
Box 19
Panama, El Universal, 1999
Box 19
Lisbon, Portugal audience rankings, 1998
Box 19
Madrid, Spain; ABC newspaper redesign, 2004
(2 folders)
Box 19
Madrid, Spain; El Sol, 1990-1991
Box 19
Miscellaneous South American newspaper summaries, circa 1996-1997
Box 19
Ukraine newspaper launch project, 2004-2005
(2 folders)
Box 19
World Association of Newspapers weekend edition survey, 2000
Box 19
Chile trip, 2000
Box 19
Capturing and Captivating Young Readers: 50 Editorial Strategies, 2005
Box 19
Innovations in Newspapers World Report annual publication, 1999-2002
(3 folders)
Box 19
Innovations in Newspapers World Report annual publication, 2003-2005
(3 folders)
Box 20
Publicitas Promotion Network, circa 2004
Box 20
Survey methodology remarks, Brazil, 2000
Box 20
International newspaper web site survey data, 2000
(2 folders)
Box 20
Michael Jackson molestation trial materials, Chandler v. Jackson, 1993-1999
(1-5 of 7 folders)
Box 20
Michael Jackson molestation trial materials, Chandler v. Jackson (continued), 1993-1999
(6-7 of 7 folders)
Box 21
Technical Advisory Service for Attorneys (TASA) materials, 2002
Box 21
Trichloroethylene (TCE) groundwater contamination lawsuit correspondence, Valenzuela v. Hughes Aircraft Company; Tuscon, Arizona, 1990
Box 21
Leveraging Newspaper Assets media usage study, 1997
Box 21
Arab translation and publishing program, 1994-1995
Box 21
Conference on Books in Morocco 1995
Box 21
Printed materials, 1997
Box 21
Online classifieds study, 2001
Box 21
Russian news media project, 1993-1997
Box 21
United States Information Agency (USIA) Morocco public opinion research visit, 1998
Box 21

Documents Bogart's twenty-nine year executive career with the Newspaper Advertising Bureau (NAB), the advertising and promotion organization for the newspaper industry. Bogart began work with the NAB as Vice President of Marketing Planning and Research in 1960 and was promoted to Executive Vice President and General Manager in 1966. During his tenure with the NAB, Bogart was the architect of most of the major research studies. Bogart led two major research projects, the Newspaper Readership Project from 1977-1983 and the Future of Advertising Project from 1979-1988. The goal of the Newspaper Readership Project was to make recommendations to reverse declines in newspaper readership that begun in the 1920s and were threatening the vitality of the newspaper industry during the 1970s and 1980s. The Future of Advertising Project was formed shortly afterward to address newspapers' decline in national advertising revenues that began in the 1960s due largely to the rise of television. Recommendations from the Future of Advertising Project led to standardization in advertising formats and invoices across newspapers. This subseries is divided into three sections: General, Newspaper Readership Project, and Future of Advertising Project. General consists mainly of materials related to various research projects at the NAB. For slides of NAB presentations, see the Photographs & Slides Series. Speeches and presentations in this subseries report directly on the workings of the NAB; for all other speeches, see the Writings and Speeches Subseries. Arranged alphabetically within category except for speeches and meetings, which are arranged chronologically.

Advertising expenditures, 1977-1986
Box 22
Association for Education in Journalism, 1972-1985
Box 22
Australia/New Zealand, 1980-1981
Box 22
Board of Directors, 1980-1988
Box 22
Distribution, 1972-1988
Box 22
Favor, Cy, 1970-1987
Box 22
General circulation correspondence, 1973-1978
Box 22
Survey of apartment dwellers, 1973
Box 22
Williams, Fred, 1973-1974
Box 22
Correspondence, 1978-1988
Box 22
Award winners, 1989-1990

[Folder removed to Box 96.]

Box 22
Dues, 1986
Box 22
The Future of Downtown conference proposal, 1967
Box 22
General, 1965-1989
(2 folders)
Box 22
Interoffice, 1974-1988
Box 22
Media Records crisis, 1970-1977
(2 folders)
Box 22
New technology, 1976-1988
Box 22
Print versus broadcast advertising, 1963-1985
Box 22
South Africa, 1976-1979
Box 22
Belden, 1977-1983
Box 22
Compmark III, 1977-1981
Box 22
Market Opinion Research, 1976-1986
Box 23
Television, 1964-1987
(2 folders)
Box 23
1968 Jan. 17, INAE convention
Box 23
1972-1979, The Future of Retailing meetings
Box 23
1973 Mar. 8, ABC meeting
Box 23
1973 Apr. 24, ANPA annual meeting speech
Box 23
1973 Aug. 8, Retaining the Newspaper Audience meeting
Box 23
1973 Sept. 13, Selective Perception and Communication: A Fresh Look at Recurrent Questions seminar
Box 23
1973 Nov. 14, A.A.A.A. Eastern Region convention
Box 23
1974-1988, The Future of the Grocery Business meetings
Box 23
1975 Dec. 4-5, Boston Globe readership and circulation meeting
Box 23
1975-1988, Board of Directors meetings and presentations
(2 folders)
Box 23
1976 Mar. 19, Detroit Adcraft Club meeting, The Selective Customer
Box 23
1976 June 5-10, ANPA Research Institute production conference
Box 23
1976 Aug. 11-12, News Research Committee Summit meeting
Box 23
1977 Jan 10, NRMA Board of Directors meeting
Box 23
1977 July 28-29, IAPA Bogotá, Colombia
Box 23
1977 Oct. 25-28, APME convention
Box 23
1978 Oct. 12-13, Holman Newsprint Symposium, Sweden
Box 23
1979 Feb. 20-21, Louisville, Kentucky Courier-Journal meeting
Box 23
1979 June 17-21, ICMA sales conference
Box 23
1979 June 26, Markets of the Eighties
Box 23
1979 Sept. 20, Florida Newspaper Advertising Executives meeting
Box 23
1980 Jan. 20-23, INAE sales conference
Box 23
1980 Feb. 11-12, Freedom Newspapers meeting
Box 24
1980 June 30, ICMA meeting
Box 24
1980 July 2, Sonoma Publishing Company meeting, Finland
Box 24
1980 Sept. 24, Newspaper Advertising in the New Era of Telecommunications conference
(2 folders)
Box 24
1980 Nov. 4-6, ABC conference
Box 24
1981 Jan. 11, Satellite network committee meeting
Box 24
1981 Nov. 29, Alpha Beta meeting
Box 24
1982 Jan. 31-Feb. 3, INAME sales conference
Box 24
1982 May 25, Newspapers: Today and Tomorrow panel discussion
Box 24
1982 Sept. 14, NAB and Food Marketing Institute board meeting
Box 24
1982-1989, ANPA and NAB joint meetings
Box 24
1982-1988 ANPA Readership and Marketing Committee meetings
Box 24
1983 Apr. 26, Press conference
Box 24
1983 Sept. 15, Des Moines Register meeting
Box 24
1983 Dec., Bogotá, Colombia conference
Box 24
1983-1984, ANPA, NAB, & ABC liaison committee meetings
Box 24
1984 Jan. 29-Feb. 1, INAME conference
Box 24
1984 May 17, Newspaper Day
Box 24
1984 June 5, Newsprint Information Committee meeting
Box 24
1984 Oct., Cox Newspapers editors and publishers meeting
Box 24
1985 Apr. 14-17, Newspaper Research Council conference
Box 24
1986 Sept. 9, Media Research luncheon
Box 24
1986 Dec. 9-10, Television presentation meetings
Box 24
1989 July 31, Advertising in the 1990s conference
Box 24
Advertising Dimension Standards for Daily Newspapers, 1975
Box 24
Annual Report, 1989
Box 24
Catalog of Materials and Services, 1990-1991, 1991
Box 24
Key Facts 1989: Newspapers, Advertising & Marketing, 1989
Box 24
Newspaper Advertising Bureau: What It Is, What It Does, 1984

[Folder removed to Box 96.]

Box 24
Promotional brochures, 1988-1991 and undated
Box 24
Psychographics: A Study of Personality, Life-style, and Consumption Patterns, 1983
Box 24
Research Note articles, 1981-1983
Box 24
75 Years of the Newspaper Advertising Bureau, 1988
Box 24
Today's Teenagers: Tomorrow's Readers, 1989
Box 24
The Turbulent Depths of Marketing: An Analysis of Supermarket Scanner Data, 1984
Box 24
A Way to Win: Strategies to Evaluate and Improve Your Readership and Circulation, 1990
Box 24
Correspondence, 1977-1987
Box 25
Reports, 1978-1979 and undated
Box 25
Advertising messages research, 1983-1988
Box 25
Audience research data bank materials, 1972-1979
Box 25
Clippings, 1976-1977 and undated
Box 25
Correspondence, 1970-1987
(2 folders)
Box 25
Eye tracking equipment brochures, 1984 and undated
Box 25
Notes, undated
Box 25
The Mini Page packet, 1978

[Folder removed to Box 96.]

Box 25
Minneapolis Star Smile Factory packet, 1978

[Folder removed to Box 96.]

Box 25
Television and children, 1972-1982
Box 25
Teenage audience study, 1987-1989
Box 25
Youth study, 1970 and undated
Box 25
Clippings and notes, 1965-1983
(3 folders)
Box 25
CompuServe experiment correspondence, 1980-1981
Box 25
Credibility of newspapers, 1983-1984
Box 25
Direct mail advertising, 1980-1984 and undated
Box 25
Editorial inventory study, 1967-1975
Box 26
Eye camera study, 1961-1978
Box 26
Football viewing study, 1969
Box 26
Agricultural economists survey, 1974-1988
Box 26
Project materials, 1974-1984 and undated
Box 26
Questionnaires, 1974-1987
(2 folders)
Box 26
Clippings, 1960-1973 and undated
Box 26
Correspondence, 1971-1973
Box 26
Questionnaires, 1972
Box 26
Summary, 1972
Box 26
How Did It Happen? booklet correspondence, 1970
Box 26
How to Estimate the Size of the Local Advertising Market and Your Share of It report, 1989
Box 26
ICMA circulation managers survey, 1976
Box 26
Ideas and proposals, 1960-1985
Box 26
Inserts/special sections materials, 1982-1989
Box 26
Leisure time survey, 1984
Box 26
The Measure of a Medium study, 1983
Box 26
Media trends materials, 1985-1986
Box 26
Membership surveys, 1973-1985
Box 26
Merrill Lynch campaign, 1987
Box 26
A Million Miles of Newspapers study, 1972-1974
Box 26
Minneapolis Star-Tribune circulation study, 1973

[Some materials removed to Box 96.]

Box 26
Movie study, 1985-1986
Box 26
NABSCAN project, 1980-1987 and undated
Box 26
National advertiser use of daily newspapers study, 1984-1987
Box 26
News About the News Media study, 1971
Box 26
Newspaper audience research, 1969-1979
Box 27
Correspondence, 1966-1968
Box 27
NAB Preprint Division, 1969-1975
Box 27
Report Relating to Newspaper Preprint Corporation 1975
Box 27
Newspaper pricing strategies study proposals, 1986
Box 27
Newspaper Procedures, Attitudes, and Uses for Advertising Linage Measurement report, 1973-1974
Box 27
Newsplan program, 1979-1980
Box 27
The 1990 Daily and Sunday Newspaper Audience study, 1991
Box 27
One Bill, One Order materials, undated
Box 27
Project IV - How, When and Where materials, 1967 and undated
Box 27
Project V - When People Want to Know materials, 1967 and undated
Box 27
Clippings, 1967-1969 and undated
Box 27
Correspondence, 1968-1973
Box 27
Reports, 1967-1968 and undated
Box 27
Clippings, 1974-1976
Box 27
Correspondence, 1973-1975
Box 27
Reports, 1974
Box 27
Project IX - Newspapers: The Retail Action Medium proposal, 1976
Box 27
Psychographics research study, 1971-1973
Box 27
Roper research for Television Information Office analysis, 1962-1979
Box 27
Small space study, 1972
Box 27
Standard ad units recommendation, 1980-1984
Box 27
Standardized newspaper audience proposal, 1970
Box 27
Audience research, 1969
Box 27
Cable television, 1977-1985
Box 27
Clippings and notes, 1973-1975
Box 27
Golden West Broadcasters study on television commercial impact, 1973-1978
Box 27
A Study of the Consistency of Local Market Television Ratings summary, 1968-1972
Box 27
Television commercial recall studies, 1974-1990
Box 28
A Test of Same-Day Promotion of Coupon Value, 1984-1986
Box 28
Undaily newspaper study, 1976-1978
Box 28
The Working Woman study, 1972-1976
Box 28
Young homemakers study, 1973-1974
Box 28
1964 Nov. 4, Media Research Directors speech
Box 28
1965, International Federation of Newspaper Publishers speech
Box 28
1967 Apr. 27, A $2.8 Billion Misunderstanding, NAB annual meeting
Box 28
1968, Some Characteristics of Our Newspaper Readers, ICMA
Box 28
1970 Jan. 21, INAE research workshop speech
Box 28
1970 Apr. 21, The Changing Competitive Picture in National Advertising, NAB annual meeting
Box 28
1970 Oct. 21, ABC speech notes
Box 28
1971 Apr. 20, ANPA annual meeting speech
Box 28
1973 Apr. 24, ANPA annual meeting speech
Box 28
1974 Sept., The Future of the Food Business
Box 28
1976 Jan. 13, The Selective Customer, NRMA
Box 28
1976 Oct. 20, ABC meeting presentation
Box 28
1976 Dec. 8, Marketing the High Utility Medium, National Conference for Newspaper Associations
Box 28
1977 Apr. 18, Building Newspaper Circulation, Inter-State Circulation Managers' Association
Box 28
1977, INAE speeches
Box 28
1979 Jan. 31, INAE report
Box 28
1979, ASNE presentation
Box 28
1980, INAE report
Box 28
1981 Jan. 8, INAE convention report
Box 28
1982 Apr. 27, ANPA conference speech
Box 28
1982 July 17, INAME Plans Committee meeting report
Box 28
1982 Oct., Board of Directors meeting speeches
Box 28
1983 Jan. 25, INAME conference report
Box 28
1983 June 21, ICMA meeting report
Box 28
1983 July 18, INAME conference report
Box 28
1984 June 27, Transactions and Experiences: There is a Difference, ICMA
Box 28
1985 Apr.11, ASNE meeting presentation
Box 28
1985 May 5, Board of Directors meeting report
Box 28
1985 May 8, ANPA convention report
Box 28
1986 Jan. 28, INAME conference report
Box 28
1987 May 5, ANPA convention report
Box 28
1987 July 13, Strategic Selling, INAME
Box 28
1988 Aug. 30, Coca Cola/Ferguson Rood dinner speech
Box 28
Undated, Sears presentation outline
Box 28
Undated, The 30-Minute Egg presentation
Box 28
Undated, What is the Bureau of Advertising?
Box 28
Bureau of Advertising membership contracts, 1914-1917
Box 28
Leo Bogart is a Heavy Viewer poster, undated

[Folder removed to Folder 1.]

Box 28
Notes, undated
Box 28
Publishers, 1968 and undated
Box 28
ANPA publications, 1976-1979
Box 29
ASNE correspondence, 1978-1984
(3 folders)
Box 29
Budget materials, 1980-1983
Box 29
Contributors, 1976-1980
Box 29
General, 1976-1983
(2 folders)
Box 29
Magazine audience mailing, 1977-1978
Box 29
Silha, Otto, 1976-1982
Box 29
Information package, 1976
Box 29
Project planning, 1979
Box 29
Publicity, 1976-1983
Box 29
Committee correspondence, 1977-1982
Box 29
Executive committee wind-down correspondence, 1979-1983
Box 29
Newspaper Readership Council meeting minutes, 1977-1983
Box 29
Newspaper Readership Council meeting minutes, 1977-1983
Box 30
Steering committee meeting minutes, 1977-1982
(2 folders)
Box 30
Clippings, 1977-1982
Box 30
Correspondence, 1977-1981
(2 folders)
Box 30
Meeting minutes, 1977-1980
(2 folders)
Box 30
Notes, undated
Box 30
Radio Shack materials, 1979-1980
Box 30
Single-copy sales materials, undated
Box 30
Writings, 1979-1980
Box 30
Correspondence, 1979-1981
Box 30
Crown Zellerbach film correspondence, 1980
Box 30
Ed Asner commercials correspondence, 1979-1980
Box 30
First Edition film correspondence, 1977-1978
Box 30
First Freedom film correspondence, 1982
Box 30
Correspondence, 1977-1979
Box 30
Promotional booklet, circa 1979

[Folder removed to Box 97.]

Box 30
It's Your Newspaper presentation correspondence, 1981
Box 30
The Indispensable Newspaper film proposal, 1977
Box 30
INPA/Jim Pauloski correspondence, 1979-1980
Box 31
International Instructional Television Cooperative, Inc. correspondence, 1977-1978
Box 31
Meeting minutes, 1977-1982
Box 31
National Better Newspaper Contest, 1981

[Folder removed to Box 97.]

Box 31
Newspaper advertising photographs, undated
Box 31
Program materials, 1976-1980
Box 31
Children's special sections, 1979

[Folder removed to Box 97.]

Box 31
Printed materials, 1977-1979 and undated
Box 31
Read All About It presentation correspondence, 1979-1980
Box 31
Southern Newspaper Publishers Association advertisements, 1965-1966
Box 31
ASNE focus group interim report, 1978-1979
Box 31
ASNE focus group reports, 1979-1984
Box 31
Carolyn Kent study and response, 1979
Box 31
Children, Mothers & Newspapers study, 1978
Box 31
Clippings, 1978-1981
Box 31
Correspondence, 1977-1982
(2 folders)
Box 31
Editorial content questionnaire, 1978
Box 31
Family Weekly studies, 1979
Box 31
Hispanic readers, 1980
Box 31
How the Public Gets Its News study, 1977-1978
Box 32
Marder computer game, 1978
Box 32
Meeting minutes, 1977-1982
(2 folders)
Box 32
Newsroom study, 1980
Box 32
Research program correspondence, 1977
Box 32
Research, 1976-1979
Box 32
Research proposals, 1976-1979
Box 32
Articles, 1977-1979
Box 32
Correspondence, 1977-1982
(2 folders)
Box 32
Meeting minutes, 1977-1982
Box 32
Newspaper carrier survey, undated
Box 32
Notes, undated
Box 32
Proposals, 1977
Box 32
Publication correspondence, 1977-1978
Box 32
1978 June 3-8, ANPA production conference
Box 33
1978 July 16-19, INAE sales conference
Box 33
1979 Feb. 18-20, Inland Daily Press Association meeting
Box 33
1980 Sept. 10-12, INPA conference
Box 33
1981 May 5, ANPA meeting
Box 33
Action Line Reporters Association correspondence, 1978
Box 33
American Academy of Advertising survey, 1978
Box 33
Background materials, 1969-1976
Box 33
Background materials, 1968-1981
Box 33
Issues workshop on black readership, 1981-1983
Box 33
Minority recruitment correspondence, 1974-1975
Box 33
Presentation materials, 1976-1980
Box 33
Questionnaire, 1982-1983
Box 33
Clippings and notes, 1972-1986 and undated
Box 33
Circulation Computer Systems symposia, 1979-1980
Box 33
Editors Look at the Daily Newspaper: A Mail Survey, 1977-1978
Box 33
Editors workshops, 1980-1982
Box 33
Empire State College Circulation Management Program materials, 1976-1984
Box 33
Proposal for a Graduate-Level Program in Circulation Management, 1977-1978
Box 33
Evaluating editorial content proposal, 1977
Box 33
Front page study correspondence, 1977
Box 33
Issues workshops, 1982-1983
Box 33
National Newspaper Week correspondence, 1981
Box 33
Newspaper design materials, 1980
Box 33
The Newspaper Fund correspondence, 1981
Box 33
Newsprint Information Committee study, 1976-1977
Box 34
Newspaper Research Council Mining Company project correspondence, 1980-1981
Box 34
Project Readership in 1980 program, 1976
Box 34
Proposals, 1978-1983 and undated
Box 34
Readership committee survey, 1980-1981
Box 34
Research summaries, 1979
Box 34
Circulation and Home Delivery Patterns, 1983
Box 34
Newspaper Pages, Ads and Readers 1984
Box 34
Research workshop, 1978
Box 34
Start Your Own Newspaper project, 1977-1982
Box 34
3 to Get Ready supplement correspondence, 1975-1979
Box 34
Women's seminar, 1979
Box 34
The World of the Working Journalist study and commentary, 1982
Box 34
Youth readership seminar, 1977-1979
Box 34
Newspaper Readership Project: An Overview and Catalog of Materials, 1977-1983, 1983
Box 34
Children, Mothers and Newspapers, 1978
Box 34
Circulation: Key to Successful Newspaper Marketing, 1982
Box 34
Fifteen Case Histories in Circulation Management, 1982
Box 34
How to Have Fun and Profit From Reading Newspapers, 1979

[Folder removed to Box 97.]

Box 34
Instructional booklets, 1982 and undated
Box 34
Making Connections: The Art of Cold Call Subscription Selling, 1978
Box 34
Newspaper inserts, 1977-1979

[Folder removed to Box 97.]

Box 34
Newspaper Readership Project in the U.K. reports, 1981-1982

[Folder removed to Box 97.]

Box 34
Promotional brochures, 1977-1983 and undated
(2 folders)
Box 35
Research Note articles, 1981-1982
Box 35
Sales and the Single Copy, 1983
Box 35
Stop the Stops: Handing Customer Complaints, undated
Box 35
Television Supervisor's Survival Kit, 1979
Box 35
1976-1983 and undated, speeches by others
Box 35
1978 July 7, ICMA convention speech
Box 35
1979 May, ASNE convention presentation
Box 35
1979, Newspapers in Transition, ANPA
Box 35
1980 Mar. 28 Newspaper in Education program development conference speech
Box 35
1981 July 13, ICMA convention speech
Box 35
1982 Nov. 10,What Have We Learned from the Newspaper Readership Project?, APME
Box 35
1983 Jan., INAME conference report
Box 35
1983 Apr. 26, ANPA convention report
Box 35
1983 May 9, How Do Your Papers Rate with Readers?, ASNE
Box 35
1983 May 17, INPA convention report
Box 35
1983 June 21, ICMA sales conference report
Box 35
1983 Aug. 8, AEJMC convention report
Box 35
A.A.A.A. recommendations, 1986
Box 36
Advertising's Next Quarter Century correspondence, 1984-1985
Box 36
Budget materials, 1985-1988
Box 36
General correspondence, 1986-1989
Box 36
Recommendation adoption correspondence, 1987-1989
Box 36
1983 Oct. 24-26, The Future of Advertising Tarrytown conference
Box 36
1984 May 20, Southern Newspaper Publishers Association conference
Box 36
1985 July 28-31, INAME sales conference
Box 36
1985 Oct. 16, Oregonian Research Symposium
Box 36
1985 Nov. 6, Association of Canadian Advertisers conference
Box 36
1986 Oct. 28-29, ANPA Circulation & Readership committee meeting
Box 36
ANA board meetings
Box 36
1987 July 8, Los Angeles meeting
Box 36
1987-1988, NASC committee
Box 36
1988 Apr. 5, Editors/creatives meeting
Box 36
Advertising and Circulation Rates, 1987
Box 36
Guide to Quality Newspaper Reproduction 1986
Box 36
Guidelines for Standardized Retail Research, 1986
Box 36
Major Assumptions and Predictions to the Year 2000, 1985
Box 36
Opportunities in National Advertising through Simplified Rate Structures, 1986-1987
Box 36
Publication catalogs, 1988
Box 36
Publisher Survey on Newspaper Practices, 1986
Box 36
Readers: How to Gain and Retain Them, 1986
Box 36
Standard Market Data Folder, 1987
Box 36
The Structure of Newspaper Advertising Sales, 1987
Box 36
An Update on Readership, 1987-1989
Box 36
The Future of Advertising to the Year 2010 Delphi survey, 1983-1984
Box 36
National Advertising in Daily Newspapers study, 1984-1985
Box 37
National advertising study proposals, 1984
Box 37
Membership survey, 1986
Box 37
Publishers surveys, 1985-1987
Box 37
Recommendation adoption survey, 1988
Box 37
1979 Sept., The Future of Advertising, Board of Directors meeting
Box 37
1984 Mar. 5, ARF conference report
Box 37
1984 Mar. 27, Motor City publishers' meetings speeches
Box 37
1985-1986, Board of Directors reports
Box 37
1986 Apr. 22, ANPA convention presentation
Box 37
1986 July 1, ICMA conference report
Box 37
1986 July 29, INAME conference report
Box 37
1986 Oct. 6, SNPA report
Box 37
1986 Dec., ANPA board report
Box 37
1987 Jan. 27, INAME conference report
Box 37
1987 May 20, INMA conference speech
Box 37
1987 Dec. 31, Thoughts on the Future of the 'Future of Advertising'
Box 37
1988 Jan. 24, INAME conference report
Box 37
1988 Apr. 15, An Update on Readership, ASNE
Box 37
1988 Apr. 26, ANPA convention presentation
Box 37
1988 May 23, INFE conference report
Box 37
1989 Jan. 23, INAME conference report
Box 37
Future of Advertising committee correspondence, 1978-1985
Box 37
Future of Advertising committee correspondence, 1978-1985
(2 folders)
Box 38
Future of Advertising committee mailings, 1985
Box 38
Mailing to committee members, 1985
Box 38
Meeting minutes, 1985-1988
(2 folders)
Box 38
Correspondence, 1988 and undated
Box 38
Member lists, 1985-1988 and undated
Box 38
Correspondence, 1985-1987
Box 38
Meeting minutes, 1985-1986
Box 38
Shared mail survey, 1985-1986
Box 38
Total market coverage proposals, 1986
Box 38
Clippings, 1986 and undated
Box 38
Correspondence, 1986-1989
(2 folders)
Box 38
Meeting minutes, 1985-1986
Box 38
New technology study, 1987
Box 38
Poynter Institute correspondence, 1987
Box 38
Reports, 1986-1987
Box 38
Reports, 1986-1987
Box 39
Research studies, 1986-1987 and undated
Box 39
Correspondence, 1985-1989
Box 39
Guidelines for standardization correspondence, 1985-1989
Box 39
Meeting minutes, 1984-1986
Box 39
Proposals, 1983-1986 and undated
Box 39
Clippings, 1978-1986
Box 39
Correspondence, 1985-1989
(2 folders)
Box 39
Meeting minutes, 1985-1989
(2 folders)
Box 39
Pricing subcommittee, 1986-1987
Box 39
Proposals, 1985-1987
Box 39
Rate structure proposal, 1986-1987
Box 40
Reports, 1986-1987 and undated
Box 40
Clippings, 1985-1986
Box 40
Correspondence, 1985-1988
Box 40
Gridiron Club correspondence, 1988-1989
Box 40
Magazine proposal, 1987-1988
Box 40
Meeting minutes, 1985-1986 and undated
Box 40
Reports, 1985-1986
Box 40
Circulation survey, 1985-1986
Box 40
Clippings, 1984-1987 and undated
Box 40
Correspondence, 1985-1988
(2 folders)
Box 40
Meeting minutes, 1985-1988
Box 40
Notes, 1986-1988
Box 40
Questionnaires, 1988
Box 40
Reports, 1986-1988 and undated
Box 40
Clippings, 1986-1987 and undated
Box 40
Correspondence, 1985-1987
Box 41
Meeting minutes, 1985-1987 and undated
Box 41
New York Times meeting materials, 1986
Box 41
Proposals, 1986
Box 41
Towers, Perring, Forster & Crosby reports, 1986-1987 and undated
Box 41
Clippings, 1983-1985
Box 41
Correspondence, 1985-1988
(2 folders)
Box 41
Management committee, 1985-1987
Box 41
Meeting minutes, 1985-1986
Box 41
Reports, undated
Box 42
Clippings, 1985-1987
Box 42
Correspondence, 1985-1987
Box 42
Correspondence, 1987-1988
Box 42
Meeting minutes, 1985-1988
(3 folders)
Box 42
Reports, 1986-1989 and undated
Box 42
Correspondence, 1985-1987
Box 42
Meeting minutes, 1985-1986
Box 42

Documents Bogart's membership and service in professional organizations and clubs and on committees and advisory boards. Arranged alphabetically.

Comments on "AAPOR History," 1948-1990
Box 43
Correspondence, 1962-1996
Box 43
New York Times letter to editor, 1969
Box 43
Census Director nomination, 1973
Box 43
Code of Ethics correspondence, 1967-1987
Box 43
Monitoring public opinion project, 1978-1979
Box 43
Programs and directories, 1956-1970
Box 43
Public Opinion Quarterly advisory correspondence, 1979-1989
Box 43
EFFIE awards, 1970-1987
Box 43
General correspondence, 1962-1981
Box 43
Advertising Hall of Fame nomination, 1986-1987
Box 43
Advertising self-regulation proposal, 1971
Box 43
General correspondence, 1986-1987
Box 43
ANPA Brands TV's Figures False, 1967
Box 43
Bureau of Advertising committee, 1967-1970
Box 43
Circulation and Readership Committee, 1977-1988
Box 43
General correspondence, 1977-1988
Box 43
Industry Affairs committee, 1982-1984
Box 43
Minorities task force, 1987-1988
Box 43
News and editorial content study summary, 1973
Box 43
News Research Center, 1969-1979
Box 43
News Research committee, 1976-1982
Box 43
Newspaper in Education committee, 1974-1989
Box 43
APA correspondence, 1971-1983
Box 43
APA and New York Bar Association joint meeting, 1971-1972
Box 43
Fellowship committee correspondence, 1961-1976
Box 43
General correspondence, 1961-1976
Box 44
Legal Applications of Consumer Psychology committee, 1971-1972
Box 44
General correspondence, 1964-1971
Box 44
Man in Space Group, 1956-1960
Box 44
ARF, 1965-1989
Box 44
ASA correspondence, 1962-1987
Box 44
ASNE correspondence, 1983-1984
Box 44
Data Bank, 1973
Box 44
General correspondence, 1971-1988
Box 44
Tommaney Plan, 1971
Box 44
Center for Applied Linguistics, 1984-1989
Box 44
Commission on Reading Trends in the U.S. advisory group, 1979
Box 44
Consumer Behavior Abstracts editorial board, 1971
Box 44
General correspondence, 1967-1989
Box 44
Schools and Colleges committee, 1977-1989
Box 44
INPA correspondence, 1987
Box 44
Institute of International Education correspondence, 1983
Box 44
Intercorporate luncheon group contact list, undated
Box 44
International Association for Mass Communication Research correspondence, 1974-1975 and undated
Box 44
Journal of Communication reviews, 1979-1988
Box 44
Marcel Dassault Foundation, 1974
Box 44
Market Research Council, 1964-1987

[Some items removed to Box 97.]

Box 44
National Association for the Prevention of Addiction to Narcotics, 1971
Box 44
General correspondence, 1960-1985 and undated
Box 44
Newsman survey, 1966-1967
Box 44
Radio and Television Research Council materials, 1954-1963
Box 44
General correspondence, 1977-1989
Box 44
Mass Communication and Political Behavior committee, 1977-1989
Box 44
1976 elections committee, 1974
Box 44
TV Entertainment conference, 1976
Box 45
TV and Social Behavior committee, 1975-1979
Box 45
Society for the Study of Symbolic Interaction, 1974-1975
Box 45
Future of World Association for Public Opinion Research conference packet, 1982
Box 45
General correspondence, 1965-1983
Box 45
de Miguel, Armando, 1971
Box 45
Project Camelot, 1965-1966
Box 45
Standards, 1966
Box 45
Advisory committee, 1987-1990
Box 45
Coverage of the War in the Gulf seminar, 1991
Box 45

Consists of clippings, writings, and notes on various subjects that Bogart maintained for reference and as source material for his writings, speeches, and research. Arranged alphabetically by topic.

A.C. Neilsen program type comparisons from 1950-1988, 1989
Box 46
Advertising and marketing, 1973-2000 and undated
Box 46
Crisis in advertising, 2001-2004 and undated
Box 46
Anthropology, 1974-1992
Box 46
Bibliographies, circa 1950-2000
Box 46
CLIO database search for materials on patronage, 1989
Box 46
Library search results for materials on high and low culture, 1989
Box 46
Blacks, 1975-1977 and undated
Box 46
Book titles, 1990-1992 and undated
Box 46
Books, 1975-2004 and undated
Box 46
The Emerging Landscape Presstime newspaper readership map, 1998

[Folder removed to Folder 1.]

Box 46
Focus groups, 1976-2000 and undated
Box 46
Harper's Magazine dispute, 1971
Box 46
Health, 2005
Box 46
The Internet, 1997-2003 and undated
(2 folders)
Box 47
Journalism, circa 1975-1995
Box 47
Literacy, circa 1975-1986
Box 47
Magazines, 1998-2002 and undated
Box 47
Metro controversy, 1999-2000
Box 47
Marketing News: The 1992 Honomichl Business Report on the Marketing Research Industry, 1992

[Folder removed to Box 97.]

Box 47
Changes, 1981 and undated
Box 47
Consolidation, 1999-2003 and undated
Box 47
Control of information, 1960-1976 and undated
Box 47
Labeling media content, 2000-2004 and undated
(2 folders)
Box 47
Mass media, 1967-2004 and undated
(3 folders)
Box 47
Mass media, 1967-2004 and undated
(3 folders)
Box 48
Ratings, 1997-1998 and undated
Box 48
Sex, 2004
Box 48
Movie industry, 1958-2004 and undated
Box 48
Music industry, 2000-2003
Box 48
News coverage, 1967-1996 and undated
(4 folders)
Box 48
Competition, 1973-1990
Box 48
Newspapers, 1947-2004 and undated
Box 48
Newspapers, 1947-2004 and undated
(7 folders)
Box 49
Newspapers and the Internet 1992-2000 and undated
Box 50
Can newspapers be saved?, 1989-2005 and undated
Box 50
Obituaries, 1989-1997
Box 50
Pamplona trip, 1982
Box 50
Polls, politics, and public opinion, 1966-1997 and undated
(4 folders)
Box 50
Propaganda, 2001-2005
Box 50
Research studies, 1983-2004 and undated
Box 50
Post-Soviet press, 1991-1992
Box 50
Public opinion, 1961-1963 and undated
Box 50
SATs and reading, 1975
Box 50
Scholarly publishing, 2004
(3 folders)
Box 51
Technology, 1972-2004 and undated
(2 folders)
Box 51
Broadcast cable, 1969-2004 and undated
(2 folders)
Box 51
Digital cable, 1998
(2 folders)
Box 51
Effects on behavior, 1976-1990
Box 51
News, 1973-1978 and undated
Box 51
Television, 1960-1989 and undated
(4 folders)
Box 52
V-chip, 2001-2003 and undated
Box 52
Violence, 1970-2000 and undated
(5 folders)
Box 52
Vietnam war, 1968-1971 and undated
Box 53
Video games, 2001-2004
Box 53
Youth, 1966-2003 and undated
Box 53
Articles and clippings, 1952-2004 and undated
(1-8 of 27 folders)
Box 53
Articles and clippings (continued), 1952-2004 and undated
(9-24 of 27 folders)
Box 54-55
Articles and clippings (continued), 1952-2004 and undated
(25-27 of 27 folders)
Box 56
Ephemera, 1980-1982 and undated
Box 56
Journals and printed publications, 1950-2005
(1-5 of 11 folders)
Box 56
Journals and printed publications (continued), 1950-2005
(6-11 of 11 folders)
Box 57
Il Faut Nous Faire Soigner! by Claude Monnier, 2002
Box 57
Jews in the News: British and American Newspaper Articles About Jews, 1665-1800 by Herman J. Obermayer, 2002
Box 57

Documents 149 speeches; 195 published articles; 14 books; book chapters and contributions; and other written materials Bogart produced over his career. Also includes articles for a monthly column in Presstime that Bogart wrote from 1989-2005. The subseries is divided in five sections: Speeches, Articles, Books, Book chapters and contributions, and Unpublished writings and drafts. For speeches that directly report on Newspaper Advertising Bureau activities, see the Newspaper Advertising Bureau (NAB) Subseries. Writings are arranged chronologically by date of publication, or for unpublished writings, creation date. Speeches are arranged chronologically by date of delivery.

1954-1966 and undated, miscellaneous early speeches
Box 58
1955 Apr. 14, A Study of the Operating Assumptions of the U.S. Information Agency, AAPOR
Box 58
1955 May 12, How Media Research Helps Produce More Effective Advertising, AMA
Box 58
1955 June 24, How Media Research Helps Produce More Effective Advertising, Continuing Clinic of Agency Operations
Box 58
1955 Dec. 8, Magazines in the TV Era, AMA
Box 58
1956 Mar. 16, What We Do and Don't Know About Advertising Research, Advertising Club of Minneapolis
Box 58
1956 May 8, Magazines in the Postwar Era, Magazine Publishers Association
Box 58
1956 Sept. 13, Television as a News Medium, ESOMAR
Box 58
1956 Nov. 27, How to Plan Media Strategy: Summation and Critique, AAAA
Box 58
1957 Apr. 10, Advertising and the Hardware Industry, Southern Hardware Convention
Box 58
1958 Jan. 3, Media and the Market, AMA
Box 58
1958 May 5-9, The Impact of Television, Radio in the Future of Canada conference, University of British Columbia
Box 58
1958 Oct. 27, AAAA conference speech
Box 58
1959 June 19, AMA panel discussion on Marketing Keys to Profits in the 1960s
Box 58
1960 Mar. 29, Newspapers in the Sixties, Cincinnati Council of the AAAA
Box 58
1960 Oct. 17, A New Look at the Beer Market, National Beer Wholesalers Association
Box 58
1960 Oct. 18, The Measurement of Advertising Effectiveness: Some Reflections on a Problem, AMA
Box 58
1960, General Electric seminar notes
Box 58
1961 Apr. 21, Marketing Research and Marketing Management, AMA
Box 58
1961 Oct. 10, Cost Per Thousand Revisited, AMA
Box 58
1962 Jan. 12, Commentary on Dr. Winick's Paper, AMA panel discussion
Box 58
1962 May 12, The Research Project: From Conception to Presentation, Market Research Trade Association
Box 58
1962 Aug. 31, Social System and Process in the Utilization of Marketing Research, ASA
Box 58
1963 Oct. 15, Reflections on the Computer in Advertising,American Association of Newspaper Representatives
Box 58
1964 May 14, The Advertising Explosion and its Repercussions on Communication, AMA
Box 58
1964 June 24, The Concept of the Audience in American Communication Research, IAMCR
Box 58
1965 Jan. 13, Ten Vital Facts About Newspapers and What They Mean to the Retail Merchant, NRMA
Box 59
1965 Feb. 3, New Directions for Psychology in Advertising, Psychology in Media Strategy Symposium, AMA
Box 59
1965 Apr. 27, A Second Look at Intermedia Comparisons, National Newspaper Promotion Association
Box 59
1965 May 18, untitled speech on the marketing concept
Box 59
1965 May 20, World Public Opinion and the Research Profession, WAPOR
Box 59
1965 June 14-16, Psychology, Computers, and Media Research, AMA
Box 59
1965 Sept., What Research for the Smaller Newspaper?, INAE
Box 59
1966 Jan. 20, How Newspapers Will Tell Media Men More!, INAE
Box 59
1966 Aug. 22, The Trend to Print in Advertising, Texas Daily Newspaper Association
Box 59
1966 Sept. 21, Social Sciences in the Mass Media, Columbia University Seminar on Basic and Applied Social Research
Box 59
1966 Nov. 22, Mouse Traps Revisited, AMA Detroit Chapter
Box 59
1967 Jan. 27, Advertisers! Can You Afford Not to Know?, INAE
Box 59
1967 Feb. 11, Pacific Chapter of the AAPOR panel discussion
Box 59
1967 Feb. 28, Mass Media in the Year 2000, Swedish ABC
(2 folders)
Box 59
1967 May, No Opinion, Don't Know, and Maybe No Answer, AAPOR
Box 59
1967 June 21, Mass Media in the Year 2000, AMA
Box 59
1967 June 26, Seven Newspaper Points for Seven Minutes, American Advertising Federation
Box 59
1967 Oct. 19, The Changing Public: Its News Interests and Sources, APME
Box 59
1967 Nov. 26, The State of the Art, Arden House Seminar, Columbia University
Box 59
1968 Jan. 17, Newspaper Advertising: Moving Toward the Year 2000, INAE
Box 59
1968 May 24, Where Does Advertising Research Go From Here?, C.H. Sandage Symposium, University of Illinois
Box 59
1968 June 17, The Marketer as a Radical, AMA International Marketing Congress
Box 59
1968, NRMA convention speech notes
Box 59
1969 Mar. 12, Polls and Public Priorities, 25th anniversary of The Minneapolis Tribune's Minnesota Poll
Box 60
1969 May 17, Public Priorities, Power Politics, and Polls, AAPOR
Box 60
1970 Oct. 14, New England Weekly Publishers Association speech
Box 60
1970 Oct. 20, Television Rates, INCFO
Box 60
1971 June 9-12, National Conference for Professors of Advertising, University of Illinois speech
Box 60
1971 June 22, Association of Industrial Advertisers speech
Box 60
1971 Nov. 15, What Makes a Brand Visible?, ARF
Box 60
1971, Customers, Not 'Consumers,' ARF
Box 60
1972 Apr. 19, Columbia University seminar on social priorities speech

[Audiocassete removed to Audiovisual Materials, Box 98.]

Box 60
1972 July 11, Public Relations Society of America speech
Box 60
1972 Sept. 6, Toward a Psychology of Sale, APA
Box 60
1972 Sept. 28, Advertising and marketing course lecture, Advertising Club of New York
Box 60
1972, speeches before Congress on social science research
Box 60
1973 Feb. 8, California Newspaper Publishers' Association speech
Box 60
1973 May 4, Choice for the Reader, Choice for the Press, ASNE
Box 60
1973 May 11, Whither Advertising?, AMA
Box 60
1973 May 27-29, The Management of Media: An Agenda for Research, Arden House Conference on Directions in Mass Communication Research
Box 60
1973 Oct. 3, University of Michigan Lectures in Journalism Series speech
Box 60
1973 Oct. 18, IAPA speech
Box 60
1974 Feb. 28, Isn't it Time to Reinvent Advertising Research?, ANA
Box 60
1974 July 2, The Circulation Coverage Picture, ICMA
Box 60
1974 Oct. 3, The Marketing of Public Goods, AMA
Box 60
1974 Nov. 18, Safety In Numbers?, ARF
Box 60
1974 Nov. 20, Will the Medium Get the Message?, APME
Box 60
1974, The Outlook For Newspapers
Box 60
1975 Mar. 11, Advertising Growth and Advertising Effectiveness, International Advertising Symposium
Box 60
1975 May 19, The Next Quarter Century of Newspaper Progress, INPA
Box 61
1975 Sept. 19, Is All This Advertising Really Necessary?, Market Research Council
Box 61
1975 Nov. 18, Supermarket Institute speech
Box 61
1975 Nov. 18, AAAA Eastern Region convention speech
Box 61
1975 Oct. 31, Is All This Advertising Really Necessary?, ACR
Box 61
1975 Dec., NRMA speech
Box 61
1976 Jan 13, Is All This Advertising Really Necessary?, IAA
Box 61
1976 May 5, The Readership Challenge, ANPA
Box 61
1976 July 28, Why Newspaper Circulation Will Go Up, ICMA
Box 61
1976 Aug. 30, The Automobile as Social Bond, ASA
Box 61
1976 Aug. 31, News as Reality and as Dream, ASA
Box 61
1976 Nov. 11, Chrysler meeting speech
Box 61
1977 May 1, Editorial Ideals, Editorial Illusions, ASNE
Box 61
1977 May 16, The View From the Bottom Line, INCFO
Box 61
1977 Sept. 22, Minorities as Readers of Newspapers, Conference on Minorities and the Media, Northwestern University
Box 61
1978 Feb. 2, Newspapers, Research, and the Marketing of Culture, Edward J. Meeman Lecture, University of Tennessee
Box 61
1978 Oct. 25, Readership Speech, The Library of Congress Center for the Book
Box 61
1981 Apr. 7, Scripps-Howard Business Managers' Conference
Box 61
1981 Nov. 5-8, Mass Media: Knowledge as Entertainment, Academy of Independent Scholars symposium
Box 61
1981, The Marketing Environment for Technological Change, ANPA
Box 61
1982 Mar. 2, A New Agenda for Advertising Research, ARF
Box 61
1982 May 11, Creative Marketing in U.S. Daily Newspapers, IFRA
Box 61
1982 June 21, Circulation: The Key to Successful Newspaper Marketing, ICMA
Box 62
1982 June 23, Will Newspapers Become a Class Medium?: Why They Need Not and Must Not, ANPA/RI
Box 62
1982 Aug 3, Telecommunications: The Competitive Technology, Teleinformatics seminar
Box 62
1982 Oct. 1, Lo Nuevo en el Medio Prensa y la Creatividad Publicitaria, Congreso Colombiano de Publicidad
Box 62
1982, Starting a New Newspaper
Box 62
1983 Jan. 11 How America Shops and Buys, NRMA
Box 62
1983 Aug. 8, How Do Your Papers Rate with Readers?, AEJMC
Box 62
1983 Sept. 14, Will They Come When Ye Do Call Them?, ARF
Box 62
1983 Nov. 4, How Newspaper Content is Changing, APME
Box 62
1983 Nov. 14, Newspapers, 1984, Seattle Ad Club
Box 62
1984 Mar. 20, The Medium that Fits Your Message, ASNE
Box 62
1985 Jan. 27-30, Selective Strategies for Success, INAME
Box 62
1985 July 30, Progress in Advertising Research?, ARF
Box 62
1986 Mar. 10-11, What Forces Shape the Future of Advertising Research, ANA
Box 62
1986 Aug. 25, The Many Meanings of Advertising, APA
Box 62
1986 Aug., The Big Change in Television presentation
Box 62
1987 Feb. 9, Research as an Instrument of Power, Gannett Center
Box 62
1987 June 8, The Competitive Challenge to Our Advertising, ANPA
Box 62
1987 Aug. 27, Die Suche, DIALOG conference
Box 62
1987, US-Zeitungen - Findet der Leser, was ihn Angeht? Warum?, DIALOG conference
Box 62
1987 Sept. 22-23, Las Turbulentas Profundidades del Marketing, Conferencias Internacional de Medios
Box 62
1988 Feb. 1, What Forces Shape the Future of Advertising Research?, ARF
Box 62
1988 Apr. 7, Advertising: Art, Science, or Business?, University of Illinois James Webb Young Address
Box 62
1988 May 18, Advertising: Art, Science, or Business?,MRDA
Box 62
1988 Nov. 11, Why Newspapers?, ANA
Box 62
1989 Mar. 16, Inserting in North America: Trends and Practices, IFRA
Box 62
1989 Apr. 12, A Look at Special Sections, ASNE
Box 62
1989 Apr. 25, Can Newspaper Competition be Revived?, ANPA
Box 62
1989 May 11, The State of Newspapers, Woodrow Wilson International Center for Scholars Media Studies Project
Box 62
1990 Feb. 19, Commercial Culture, Boulder, Colorado
Box 62
1990 Feb. 21, Fellows Seminar speech, New York
Box 63
1990 Apr. 5, The New Competitive Climate in Advertising, IFRA
Box 63
1990 June 12-13, The Threat for the Future of the Newspaper Market: Lessons For Europe From the U.S.,Financial Times conference; London, England
Box 63
1990 Oct. 16, An Agenda for Newspaper Research, Newspaper Research Council
Box 63
1990 Nov. 5, The U.S. Newspaper Advertising Bureau: Its Lessons for Germany; Germany
Box 63
1991 May 6, Newspaper Advertising: Roller Coaster or Steady Slide?, ANPA; Vancouver, British Columbia
Box 63
1991 Sept. 5, Learning From the American Experience, Buenos Aires, Argentina
Box 63
1991 Nov. 7, The New Media and Advertising, Universidad de Navarra; Pamplona, Spain
Box 63
1994 Apr. 7, Advertising and the Information Superhighway, Bogotá, Colombia
Box 63
1994 Apr. 18-20, Advertising and the Information Superhighway, ARF
Box 63
1994 Apr. 23, Journalism and the Information Superhighway, San Francisco State University
Box 63
1994 Oct. 16, Advertising and the Telecommunications Revolution, ANA
Box 63
1995 Feb.22, On the Information Superhighway, Will Car Advertisers Be Taken For a Ride?, J.D. Power and Associates Automotive Advertising Strategy Conference
Box 63
1995 Oct. 31, Newspapers at the Millenium, International Newspaper Marketing Association; Lima, Peru
Box 63
1996 Apr. 12-13, The Changing Market for Journalism, Middle Tennessee State University journalism education conference
Box 63
1997 Feb. 6, The Latin American Press: Challenges and Achievements, World Meeting of Newspaper Organizations
Box 63
1998 Feb. 26-28, Journalism and Accountability, American Journalism Review
Box 63
1998 Apr. 15, Buying Services and the Media Marketplace, São Paulo, Brazil

[Floppy disk removed to Audiovisual Materials, Box 98.]

Box 63
1999, Radio: 2000 and Beyond, Radio Free Europe Affiliate Assembly
Box 63
2000 Nov. 23, Weekend Editions: A Global Review, World Association of Newspapers; Berlin, Germany
Box 63
2003 Nov. 6, Media and Civility, Universidad de Navarra; Pamplona, Spain
Box 63
2004 Sept. 15, Innovations in Newspaper Marketing; Hyderabad, India

[CD-R removed to Audiovisual Materials, Box 98.]

Box 63
1943 Sept., Soldier Thinking
Box 64
1949 Fall, Fan Mail for the Philharmonic
Box 64
1951 Mar., Use of Opinion Research
Box 64
1954 Jan., Outlook for UHF and Its 70 Channels
Box 64
1954 Aug., How to Use Magazine Readership Studies
Box 64
1954 Dec., The Army and Its Negro Soldiers
Box 64
1955 July, Adult Talk About Newspaper Comics
Box 64
1955 Oct., 8 Big Needs in Radio-TV Research
Box 64
1955 Dec., How Magazines are Withstanding TV
Box 64
1955, Radio: Listeners and Costs
Box 64
1955, Study of the Operating Assumptions of the U.S. Information Agency
Box 64
1956 Jan.-Feb., How to Get More Out of Marketing Research
Box 64
1956 Apr., Media Research: A Tool for Effective Advertising
Box 64
1956 Spring, Magazines Since the Rise of Television
Box 64
1956, Patterns of Change in the Post-War Era
Box 64
1957 Jan.-Mar., Magazines Adopting 'New Look' to Keep Pace with TV
Box 64
1957 July, review of The Hidden Persuaders by Vance Packard
Box 64
1957, Opinion Research and Marketing
Box 64
1957-1958 Winter, Measuring the Effectiveness of an Overseas Information Campaign: A Case History
Box 64
1958 Apr., review of Motivation Research and Marketing Management by Joseph W. Newman
Box 64
1958, review of Television Advertising by Clark M. Agnew and Neil O'Brien
Box 64
1959 Summer, Changing Markets and Media in Latin America
Box 64
1959, review of Introduction to Mass Communications Research edited by Ralph O. Nafziger and David Manning White
Box 64
1960 Jan., review of TV Advertising by Arthur Bellaire
Box 64
1960 Dec., review of The Strategy of Desire by Ernest Dichter
Box 64
1961 Jan., A New Look at the Beer Market
Box 64
1962 Jan., How Do People Read Newspapers?
Box 64
1962 Jan., The Researcher's Dilemma
Box 64
1962, American Television: A Brief Survey of Research Findings
Box 64
1963 Jan., Careers in Communications Research
Box 65
1963 Jan., review of Living with Television by Ira O. Glick and Sidney J. Levy
Box 65
1963 Winter, Inside Marketing Research
Box 65
1963 Winter, Newspapers in the Age of TV
Box 65
1964 Feb., review of The Advertising Rate Structure in the Daily Newspaper Industry by James M. Ferguson
Box 65
1964 June, The Impact of Blank Space: An Experiment in Advertising Readershipby Leo Bogart and B. Stuart Tolley
Box 65
1964 Sept., What Happens When Ads are Blanked Out?
Box 65
1964, review of The Advertising Man in London Advertising Agencies by Jeremy Tunstall
Box 65
1965 Spring, Mass Media and Community Identity in an Interurban Setting by Leo Bogart and Frank E. Orenstein
Box 65
1965 Sept., Take a Closer Look at Product Users
Box 65
1965 Fall, review of Documentary in American Television by William A. Bluem
Box 65
1965, Pojam Publike U Americkim Istraživanjima Komunikacija
Box 65
1965, Three Explosions: Mass Media, Mass Advertising, Mass Marketing
Box 65
1966 Jan., Is it Time to Discard the Audience Concept?
Box 65
1966 Spring, Is There a World Public Opinion?
Box 65
1966 Oct., The Trend to Print in Advertising
Box 65
1967 Spring, review of Studies in Broadcasting: An International Annual of Broadcasting Science edited by Katagiri, Akinori, and Shinnosuke
Box 65
1967 June, The Today Factor in Media
Box 65
1967 July, How Mass Media Make Markets
Box 65
1967 Sept.-Oct., review of Mass Communication and Advertising by Karl-Erik Werneryd and Kjell Nowak
Box 65
1967 Fall, No Opinion, Don't Know, and Maybe No Answer
Box 65
1967, review of Consumer Choice in the American Economy by Carolyn Shaw Bell
Box 65
1967, Mass Media in the Year 2000
Box 65
1968 Aug., Cost Per Thousand What?
Box 65
1968 Summer, The Overseas Newsman: A 1967 Profile Study
Box 66
1968 Sept., The Newspaper of the Future II - Outlook for Advertising
Box 66
1968 Oct., The Marketer as a Radical
Box 66
1968 Nov., Black is Often White: Negroes and the Mass Media
Box 66
1968, review of Integration of the Negro in the Armed Forces by Richard J. Stillman II
Box 66
1968-1969 Winter, Changing News Interests and the News Media
Box 66
1969 Mar., Where Does Advertising Research Go From Here?
Box 66
1969 June, review of The New Mass Media: Challenge to a Free Society by Gilbert Seldes
Box 66
1969 Summer, Violence in the Mass Media
Box 66
1969 Nov., How the Mass Media Work in America, in Mass Media and Violence, a report to the National Commission on the Causes and Prevention of Violence
Box 66
1969, Le Contrôle des Mass Media
Box 66
1969, review of Urban America, Inc. and the Urban Coalition, One Year Later
Box 66
1970 Aug., What One Little Ad Can Do by Leo Bogart, B. Stuart Tolley, and Frank Orenstein
Box 66
1970, A Newspaper Researcher Sees Television Changing
Box 66
1971 Jan., How CATV Will Affect Newspapers and Retailers
Box 66
1971 Apr., Youth Market isn't All That Different
Box 66
1971 Sept., Reaching People Where They Buy
Box 66
1971 Nov., Relating Media Strategy to Sales
Box 66
1971, review of Aspirations and Affluence: Comparative Studies in the United States and Western Europe by Katona, Strumpel, and Zahn
Box 66
1972 May, Customers, Not 'Consumers'
Box 66
1972 Spring, Negro and White Media Exposure: New Evidence
Box 66
1972, U.S. Newspapers: Status and Outlook
Box 66
1972, Warning: The Surgeon General Has Determined that TV Violence is Moderately Dangerous to Your Child's Mental Health
(4 folders)
Box 67
1973 Feb., The Future of Retailing
(2 folders)
Box 67
1973 Feb., What Makes a Brand Name Familiar? by Leo Bogart and Charles Lehman
Box 67
1973 May, Comment on Silk and Geiger
Box 67
1973 Oct., As Media Change, How Will Advertising?
Box 67
1973 Nov., Psychology on a Large Scale: The Study of Consumption
Box 67
1973, review of Journalists at Work. Specialist Correspondents: Their News Organizations, News Sources, and Competitor-Colleagues by Jeremy Tunstall
Box 67
1973, The Management of Mass Media: An Agent for Research
Box 67
1973, The Mass Media in America
Box 67
1973, What is Consumerism?
Box 67
1974 Sept.-Oct., Urban Papers Under Pressure
Box 67
1975 Spring, Media Models: A Reassessment
Box 67
1975 Spring, The Future of the Metropolitan Daily
Box 67
1975 Nov., The Marketing of Public Goods
Box 67
1975 Fall, How the Challenge of Television News Affects the Prosperity of Daily Newspapers
Box 67
1976 July-Aug., A Smart, Mobile, Cosmopolitan Generation
Box 67
1976 Sept.-Oct., Mass Advertising: The Message, Not the Measure
(4 folders)
Box 68
1977 Jan., comment on Walter J. Primeaux, Jr., The Newspaper Rate Differential: Another Element in the Explanation
Box 68
1977 Aug., The Automobile as Social Cohesion
Box 68
1978 June, Talking with Towers About What's New in Newspapers
Box 68
1978 Oct., Is All This Advertising Necessary?
Box 68
1979 Feb., Does TV News Substitute for Newspapers?
Box 68
1979 Spring, Editorial Ideals, Editorial Illusions
Box 68
1980 Jan., The '80s: Readership
Box 68
1980 Apr., Newspapers Fight Off Broadcast Challenge, Survive and Prosper
Box 68
1980 Nov., Print vs. Broadcast: The NAB's Rebuttal
Box 68
1981, review of The Public's Use of Television: Who Watches and Why by Ronald E. Frank and Marshall G. Greenberg
Box 68
1982 Mar., The Marketing Environment for Technological Change
Box 68
1982 Mar., Media and a Changing Environment
Box 68
1982 Summer, comments on Public Attitudes Toward Freedom of the Press
Box 68
1982 Oct., Measuring the Effects of Advertising Research
Box 68
1982, Newspapers in Transition
Box 69
1982, review of The Politics of Crisis Reporting: Learning to be a Foreign Correspondent by John Crothers Pollock
Box 69
1982, Will Newspapers Become a Class Medium? Why They Need Not and Must Not
Box 69
1983 Jan., Smoking, Advertising, and Psychology
Box 69
1983 Mar., review of Mass Media and Social Change edited by Elihu Katz and Tamas Szecsko
Box 69
1983 Apr., The Fight for Readers: Declaring a Victory in a War that Will Never End
Box 69
1983 June, Prospects for Advertising
Box 69
1983 Aug., Making Use of Burgoon
Box 69
1983 Oct., The Great Reader Interest in International News
Box 69
1983 Winter, review of Books: The Culture and Commerce of Publishing by Lewis A. Coser, Charles Kadushin, and Walter A. Powell
Box 69
1983, The Case of the 30-Second Commercial by Leo Bogart and Charles Lehman
Box 69
1983, Public Opinion and Collective Behavior
Box 69
1983, review of The Rise and Fall of the Political Press in Britain by Stephen Koss
Box 69
1983-1984 Dec.-Jan., It's Important for Newspapers to 'Touch the Reader's Heart'
Box 69
1984 May, Hitting the Right Consumer Target
Box 69
1984 Winter, The Public's Use and Perception of Newspapers
Box 69
1984, Black and White Attitudes Toward the Newspaper
Box 69
1984, Newspapers in 2084
Box 69
1984, review of The Rise and Fall of the Political Press in Britain: vol. 2 by Stephen Koss
Box 69
1985 Jan., Readership
Box 69
1985 Jan., War of the Words: Advertising in the Year 2010
Box 69
1985 Mar., Both News and Advertising Expand as the Newspapers Get Fatter
Box 69
1985 Spring, How Newspaper Content is Changing
Box 69
1985 Sept., review of Technologies of Freedom: On Free Speech in an Electronic Age by Ithiel de Sola Pool
Box 69
1985 Nov.-Dec., Polls and Public Opinion
Box 69
1985 Winter, review of La Prensa Gratuita by Alfonso Nieto
Box 69
1985, review of The Politics of TV Violence: Policy Uses of Communication Research by Willard D. Rowland, Jr.
Box 70
circa 1985, Tidningar År 2085 (Newspapers Year 2085)
Box 70
1986 Feb.-Mar., What Forces Shape the Future of Advertising Research?
Box 70
1986 Mar., La Publicité a l'Horizon 2010
Box 70
1986 June-July, Progress in Advertising Research?
Box 70
1986 Summer, review of The American Journalist: A Portrait of U.S. News People and Their Work by David H. Weaver and G. Cleveland Wilhoit
Box 70
1987 June, What the Scanners Show
Box 70
1987, review of Distinction: A Social Critique of the Judgment of Taste by Pierre Bourdieu
Box 70
1987, The Future Study of Public Opinion, edited by Leo Bogart
(3 folders)
Box 70
1988 Apr.-May, The Search for Information in Newspaper Advertising
Box 70
1988 May-June, The Multiple Meanings of Television Advertising
Box 70
1988 Summer, Research as an Instrument of Power
Box 70
1988 Oct., Advertisers Want Lower Rates
Box 70
1988-1989 Dec.-Jan., Advertising: Art, Science, or Business?
Box 70
1989 May, Can Newspaper Competition be Revived?
Box 70
1989 Sept., Classified: Buy It, Sell It, Find It
Box 70
1989 Fall, review of Reporting of Social Science in the National Media by Carol H. Weiss and Eleanor Singer
Box 70
1989, Mass Communication and World Opinion
Box 70
Column ideas
Box 70
Correspondence
Box 70
Printed articles
Box 71
Typed articles and drafts
(3 folders)
Box 71
1990 Feb.-Mar., Advertising in 2020: How Perfect a Vision?
Box 71
1990 Winter, The Culture Beat: A Look at the Numbers
Box 71
1991 Mar., The American Media System and Its Commercial Culture
Box 71
1991 Sept.-Oct., American Media and Commercial Culture
Box 71
1991 Nov.-Dec., review of The Opinion Connection: Polling, Politics, and the Press by Albert H. Cantril
Box 71
1992 June, Farewell to the Bureau
Box 71
1992 July-Aug., Those Invisible Polls
Box 71
1992 Sept., The Future of Newspaper Revenues
Box 71
1992, review of The Super Pollsters by David W. Moore
Box 71
1993 Mar., Freedom to Know or Freedom to Say?
Box 71
1993 Apr., Aiming the Newspaper at the Customer
Box 71
1993 Spring, Newspapers of the Future: Our Look at the Next Century
Box 71
1993 July, Shaping a New Media Policy
Box 71
1993 July-Aug., Media Habits of Media Tycoons
Box 71
1993, Die Meinungsforscherin und die Nazis (The Pollster and the Nazis)
(1-2 of 5 folders)
Box 71
1993, Die Meinungsforscherin und die Nazis (The Pollster and the Nazis) (continued)
(3-5 of 5 folders)
Box 72
1993, Los Periódicos del Futuro
Box 72
1994 Mar.-Apr., Who Pays for the Media?
Box 72
1994 Sept.-Oct., Consumer Games
Box 72
1994 Nov., Newspapers in the New Media World
Box 72
1994 Dec., The Dallas Model
Box 72
1994 Dec., Navigating the New Media
Box 72
1994, The American Media System and Its Commercial Culture
Box 72
circa Jan. 1995, How Often is Enough?
Box 72
1995 Feb., Is There an Optimum Frequency in Advertising?
Box 72
1995 July-Aug., Three Views of Advertising: A Review Essay
Box 72
1996 Apr., The City and the Media in the Digital Age
Box 72
Spring 1996, Highway to the Stars or Road to Nowhere?
Box 72
Sept. 1996, Newspapers in the Era of Electronic News
Box 72
1996 Winter, Newspapers' Fate Tied to Revival of Cities
Box 72
1996 Dec., The New Media: Reporting or Journalism?
Box 72
1996, A Cidade e a Mídia na Era Digital
Box 72
circa 1996, What Does It All Mean?
Box 72
1998 May-June, Politics, Polls, and Poltergeists
Box 72
1998 July-Aug., What Editors Should Know About Polls
Box 72
1998, Media Mergers and the Future of Books
Box 72
1998, Should the V-Chip Fall Where it May?
Box 72
1999 Spring, Newspapers
Box 72
1999 Summer, Max Ralis, 1916-1999
Box 72
2000 Spring, review of Sparks of Liberty: An Insider's Memoir of Radio Liberty by Gene Sosin
Box 72
2000 Summer, Church and State
Box 72
2000 Sept.-Oct., Buying Services and the Media Marketplace
Box 72
2003 Summer, Reconstructing Past Social Moods from Paintings: The Eye of the Beheld
(1 of 3 folders)
Box 72
2003 Summer, Reconstructing Past Social Moods from Paintings: The Eye of the Beheld (continued)
(2-3 of 3 folders)
Box 73
2004 Fall, Irving Crespi, 1926-2004
Box 73
2004 Winter, Reflections on Content Quality in Newspapers
Box 73
Miscellaneous correspondence, 1953-2002
Box 73
Background materials, 1955-1957 and undated
(2 folders)
Box 74
Correspondence, 1956-1958
Box 74
Dust jacket, 1956
Box 74
Materials for revisions, 1971-1979 and undated
Box 74
Reviews, 1956-1958
Box 74
Anecdotes, 1965
Box 74
Correspondence, 1964-1982
(3 folders)
Box 74
Dust jackets, 1967
Box 74
Foreign rights, 1970-1975
Box 74
Paperback book, 1967
Box 74
Reviews and publicity, 1967-1971
Box 75
Correspondence, 1965-1985
Box 75
Reviews and publicity, 1969-1970
Box 75
Background materials, 1967 and undated
Box 75
Correspondence, 1951-1983
(2 folders)
Box 75
Reviews and publicity, 1970
Box 75
Background materials, 1955-1971 and undated
Box 75
Correspondence, 1969-1983
Box 75
Materials for revisions, 1972-1974 and undated
Box 75
Permissions requests, 1971-1972
Box 75
Reviews and publicity, 1972
Box 75
Background materials, 1969-1973 and undated
(5 folders)
Box 76
Correspondence, 1970-1972
Box 76
Permissions requests, 1971
Box 76
Reviews and publicity, 1972
Box 76
Against Dismembering USIA editorial, 1975
Box 76
Correspondence, 1975-1977
Box 76
Dust jackets, 1976
Box 76
Reviews and publicity, 1976-1977
Box 76
Background materials, 1953-1954
Box 77
Correspondence, 1953-1970
Box 77
International Information Administration Subcommittee reports, 1953
Box 77
Operating assumptions study materials, 1953-1962
Box 77
Research on the use of media in the Department of State's Overseas Information Program, 1951-1953
Box 77
Seminar on Communication Problems materials, 1968-1969
Box 77
Summary, 1954
Box 77
Volumes 1-2, 1954
(2 folders)
Box 77
Volumes 3-5, 1954
(4 folders)
Box 78
USIA articles, 1968-1975
Box 78
USIA task force materials, 1960-1961
Box 78
Correspondence, 1980-1988
Box 78
Dust jacket, 1981
Box 78
Permissions requests, 1979-1988
Box 78
Reviews and publicity, 1981
Box 78
Spanish edition, 1984-1985
Box 78
Correspondence, 1981-1992
Box 78
Foreign rights, 1984
Box 78
Permissions requests, 1983
Box 78
Reviews and publicity, 1984-1989
Box 78
Correspondence, 1972-1987
Box 78
Reviews, 1985
Box 78
Revision materials, 1946-1988 and undated
(1 of 5 folders)
Box 78
Revision materials (continued), 1946-1988 and undated
(2-5 of 5 folders)
Box 79
1989, Press and Public: Who Reads What, When, Where and Why in American Newspapers, 2nd edition
Box 79
Background materials, 1966-1994 and undated
(3 folders)
Box 79
Correspondence and reviews, 1990-1991
Box 79
Manuscript draft, circa 1989
(1-2 of 8 folders)
Box 79
Manuscript draft (continued), circa 1989
(3-8 of 8 folders)
Box 80
Dust jacket, 1992
Box 80
Revision materials and reviews, 1969-1992
Box 80
Correspondence, 1992-1994
Box 80
Research materials, 1993-1997
Box 80
Reviews and publicity, 1995
Box 80
USIA clippings,1994-1995
Box 80
Abstract and chapter outline, 1989-1990
Box 80
I. Commercialization of Communication, 1965-1995
Box 81
II. Elite and Commercial Culture, 1973-1989 and undated
Box 81
III. The Content of Commercial Culture, 1965-1995 and undated
(6 folders)
Box 81
IV. Commercial Communication, 1966-1989
(4 folders)
Box 81
V. Control of Media Content, 1972-1989 and undated
(2 folders)
Box 81
V. Control of Media Content, 1972-1989 and undated
Box 82
VI. Triumphs and Tragedies of Commercial Culture, 1970-1989 and undated
Box 82
VII. Fulfilling the Potential, 1970-1989 and undated
(2 folders)
Box 82
Arbitron, 1989-1990
Box 82
General, 1973-1989
(1 of 3 folders)
Box 82
General (continued), 1973-1989
(2-3 of 3 folders)
Box 83
Book proposal, 1992
Box 83
Correspondence, 1990-1995
Box 83
Early Commercial Culture writing, 1986
Box 83
Early drafts, circa 1975-1985
(1-7 of 12 folders)
Box 83
Early drafts (continued), circa 1975-1985
(8-12 of 12 folders)
Box 84
Hardcover book, 1995
Box 84
Interviews, 1989-1990
Box 84
Chapter notes, circa 1990
(1-3 of 8 folders)
Box 84
Chapter notes (continued), circa 1990
(4-8 of 8 folders)
Box 85
Early notes, 1968-1986 and undated
Box 85
General, circa 1990
(5 folders)
Box 85
Mass media research, 1969-1974
(1 of 2 folders)
Box 85
Mass media research (continued), 1969-1974
(2 of 2 folders)
Box 86
Reviews, 1994-1997
Box 86
Transaction edition, 1998-2000
Box 86
Correspondence and reviews, 2002-2003
Box 86
Correspondence, 2002-2003
Box 86
Manuscript draft, 2001
(3 folders)
Box 86
Manuscript draft, circa 2005
Box 86
Notes, 2003
Box 86
Publisher proofs, 2005
Box 86
1960, Introduction to A Factor Analytic Study of Attitudes Toward the Mass Media
Box 86
1964, Mass Media and the Blue-Collar Worker, in Blue-Collar World
Box 86
1967, Mass Communication -- Audiences, in International Encyclopedia of the Social Sciences
Box 87
1968, The Peril of Political Polls, in World Book Encyclopedia Science Service
Box 87
1968, Social Sciences in the Mass Media in Behavioral Sciences and the Mass Media
Box 87
1971, Television in Dictionary of Psychology
Box 87
1972, Where Does Advertising Go From Here? in Frontiers of Advertising Theory and Research (hardcover book)
Box 87
1973, Consumer and Advertising Research in Handbook on Communication
Box 87
1974, The Management of Mass Media in Mass Communication Research: Major Issues and Future Directions
Box 87
1979, Editorial Ideals, Editorial Illusions in The Waning of the Fourth Estate
Box 87
1980, After the Surgeon General's Report: Another Backward Look in Television and Social Science Behavior: Beyond Violence
Box 87
1980, Television News as Entertainment in The Entertainment Functions of TV
(2 folders)
Box 87
1983, Mass Media: Knowledge as Entertainment in The Optimum Utilization of Knowledge
Box 87
1984, Introduction to Update to the Surgeon General's Report on Television and Behavior
Box 87
1985, Media and a Changing America in Impact of Mass Media
Box 87
1987, The Return of Hollywood's Mass Audience in Surveying Social Life
Box 87
1988, Advertising in International Encyclopedia of Communications
(2 folders)
Box 88
1989, Marketing in the Year 2000 in Marketing 2000
Box 88
1989, Mass Communication and World Opinion in Political Culture and Public Opinion
Box 88
1989, Newspapers in Transition in American Media: The Wilson Quarterly Reader
Box 88
1996, American Communication Research: the Remembered History table of contents
Box 88
1998, The Turbulent Depths of Marketing in How Advertising Works: The Role of Research
Box 88
Copyright certificates and correspondence, 1969-1983
Box 88
Publishing contracts, permissions, and requests, 1968-1977
Box 88
circa 1953, On the Reading of Newspaper Comic Strips
Box 88
circa 1955, The Individual and the Crisis Situation
Box 88
1956, American Beauties: A Footnote on the Cold War
Box 88
1963, Notes From the USSR
Box 88
1963, Public Opinion and the Day's News: Reactions to the TV Quiz Hearings
Box 88
1964, What Marketers Must Know About Advertising Media Strategy
Box 88
circa 1965, International View draft
Box 88
1968, Big Social Science
Box 88
1970, The Role of the Private Sector in Social Research
Box 88
circa 1970, comments on Feedback by Leo Bogart
Box 88
circa 1970, Prospects and Problems of Consumer Behavior Research
Box 88
circa 1971, The Negro and the Media
Box 88
1975, Program Decision-Making for Television
Box 88
1975 and undated, Some Directions for Study of Media and Presidential Candidates
Box 88
circa 1977, How is 'Advertising Effectiveness' Defined in Practice?
Box 88
1977-1979, Chapter for The Waning of the Fourth Estate
Box 88
1981, The Consumer as a Moving Target
Box 88
1983, Toward a National Media Policy
Box 88
1984, Introduction
Box 89
1984-1988, background materials for International Communication and Change by Frederick Yu
Box 89
1985, The Turbulent Depths of Marketing
Box 89
circa 1985, Marketers Look Ahead
Box 89
1989, How Inserts and Special Sections are Changing the American Press
Box 89
1994, The End of Propaganda?
Box 89
1994, How Should America Talk to the World?
Box 89
1997, Remote Observers: The Response of Jews in the United States to the European Jewish Catastrophe
Box 89
circa 2000, Courage
Box 89
2000-2002, Putting Social Research to Work
Box 89
1956-1998 and undated, miscellaneous drafts and proposals
Box 89
circa 1965-1989, miscellaneous notes
(5 folders)
Box 89

Consists of photographs, slides, and negatives that document Bogart's personal and professional life. Photographs chiefly document professional meetings and conferences. Slides, which make up the bulk of this series, include Newspaper Advertising Bureau presentation slides; Freedom Forum Russia workshop slides; and family vacation and travel slides. Arranged chronologically.

Personal, circa 1937-1972
Box 90
circa 1955, Bogart portrait proofs

[Folder removed to Box 97.]

Box 90
1961-1979 and undated, Miscellaneous conference photographs
Box 90
1967, Portland Ad Club
Box 90
circa 1968, AAPOR
Box 90
1970, Helsinki, Finland
Box 90
1970, Waldorf Astoria dinner

[Folder removed to Box 97.]

Box 90
circa 1975, Rio de Janeiro, Brazil
Box 90
1977, Atlanta Journal/Atlanta Constitution newspapers meeting
Box 90
1977, Newspaper Publishers Association of New Zealand luncheon
Box 90
1977-1985, Preserving the Press photographs
Box 90
1980, Information Day in Lyon, France
Box 90
1982, Sao Paulo, Brazil seminar
Box 90
1983, NRMA speech
Box 90
1985, Copley Newspapers meeting
Box 90
1986, Las Vegas, Nevada INAME annual dinner
Box 90
1989, Newspaper Advertising Bureau
Box 90
circa 1989, Bogart portrait proofs
Box 90
1992-1993, Freedom Forum Russia workshop trip
Box 90
1952, Michele and Leo Bogart
Box 90
Undated, Rome
Box 90
circa 1980s, Health Care National Show
Box 90
circa 1985, Retail Co-Op Recovery
Box 90
circa 1985-1987, The Search: Advertising Performance and the Reading Process
Box 90
circa 1985-1989, The Classified Connection
Box 90
circa 1985-1989, Do It In Color
Box 90
circa 1985-1989, Great Newspapers
Box 90
circa 1985-1989, The Future of Advertising
Box 90
1986, The Big Change in Television
Box 90
1988, Why Newspapers?
Box 90

Presentations scripts are in English and Russian and slide text is in Russian. Workshop scripts and correspondence are located in the Freedom Forum Subseries and photographs of the trip are located in the Photographs and Slides Series.

I. Why Newspaper Advertising? by Leo Bogart
Box 91
II. The Newspaper Advertising Department by Norman Kirk
(2 folders)
Box 91
III. Creating Effective Newspaper Advertising by Bill Solch
(2 folders)
Box 91
IV. Taking the Customer's Point of View by Leo Bogart
Box 91
VI. Selling Newspaper Advertising by Bill Solch
Box 91
V. Facing the Competition by Norman Kirk
Box 91
Miscellaneous workshop presentation slides
Box 91
circa 1990, Advertising and technology presentation
Box 92
Unidentified, undated
Box 92
1949-1981, unidentified and miscellaneous travel
(2 folders)
Box 92
1950, Corpus Christi, Texas and New Orleans, Louisiana
Box 92
1950 and 1958, Virginia
Box 92
1950-1970, Miscellaneous
Box 92
1951-1957, Tuscon, Arizona Rodeo Parade
Box 92
1958-1968, Greg and Michele Bogart
Box 92
1958, Mexico and Peru
Box 92
1958-1971, Italy
Box 92
1960, Southwestern United States
Box 92
1960, Disneyland
Box 92
1961, Caribbean
Box 92
1961, Damascus, Syria; Cyprus; and Greece
Box 92
1962, Jalisco, Mexico
Box 92
1962-1963, Martha's Vineyard, St. Simeon, and southwestern United States
Box 92
1963, Grand Canyon
Box 92
1963, Russia
Box 93
1964, Portugal and Spain
Box 93
1965, Russia
Box 93
1966, Caribbean
Box 93
1966, Leo Bogart's Parents
Box 93
1968, Victoria Falls, Africa
Box 93
1968, New Orleans, Louisiana
Box 93
1970, South Africa
Box 93
1970, West Africa
(2 folders)
Box 93
1971, California
Box 93
1976, France
Box 93
1979, Algeria and Tunisia
Box 93
1979, The Alps and Sardinia
Box 93
1980, China
Box 93
1981, Michele Bogart's wedding
Box 93
1982, Portugal and Spain
Box 93
1990, Managua, Nicaragua and Scotland
Box 93
undated, Rome, Italy
Box 93
AMA award plaque, 1973
Box 94
Clio and Effie Awards commemorative director's board, 1971
Box 94
Art prints, undated
Box 95
Cartoons, undated
Box 95
Drawing by Michele Bogart, 1962
Box 95
L'Illustration, no. 4370, 1926
Box 95
Russian document, 1908

[Copy of diploma of Bogart's father, Iakov Abramovich Bugaevskii, conferring a degree in law from the Imperial Russian University in Odessa.]

Box 95
Aruba Oil materials, 1946-1950
Box 95
Average audience bar graph, 1947
Box 95
Award winners, 1989-1990
Box 96
Newspaper Advertising Bureau: What It Is, What It Does, 1984
Box 96
The Mini Page packet, 1978
Box 96
Minneapolis Star Smile Factory packet, 1978
Box 96
Minneapolis Star-Tribune circulation study, 1973
Box 96
Promotional booklet, circa 1979
Box 97
National Better Newspaper Contest, 1981
Box 97
Children's special sections, 1979
Box 97
How to Have Fun and Profit From Reading Newspapers, 1979
Box 97
Newspaper inserts, 1977-1979
Box 97
Newspaper Readership Project in the U.K. reports, 1981-1982
Box 97
Market Research Council, 1964-1987
Box 97
Marketing News: The 1992 Honomichl Business Report on the Marketing Research Industry, 1992
Box 97
circa 1955, Bogart portrait proofs
Box 97
1970, Waldorf Astoria dinner
Box 97
Leo Bogart is a Heavy Viewer poster, undated
Box 97
The Emerging Landscape Presstime newspaper readership map, 1998
Box 97

Consists of videocassettes, DVDs, audiocassettes, CDs, and floppy disks, featuring or collected by Bogart. Many of the videocassettes were used for Bogart's work as a mass media expert in two trials, Chandler v. Jackson (Michael Jackson child molestation lawsuit) and Valenzuela v. Hughes Aircraft Company (TCE groundwater contamination lawsuit in Tuscon, Arizona).

Restrictions on access: Originals are closed to researchers. Contact Research Services for information on obtaining use copies.

OR1. The Open Mind. Host: Richard Heffner, Guest: Leo Bogart. Show title: The Public Interest Versus the Public's Interests, 2003, Mar. 12. Format: VHS
Box 98
OR2-OR13. Tuscon TCE Coverage, tapes 1-12, 1985-1990. Format: VHS
Box 98
OR14. Press Conference, undated. Format: VHS
Box 98
OR15. American Justice, undated. Format: VHS
Box 98
OR16. Michael Jackson Changes History, 1995, July 28. Format: VHS
Box 98
OR17. Nightline, 1999, Jan. 25. Format: VHS
Box 98
OR18. A Current Affair, 1998, Nov. 2. Format: VHS
Box 98
OR19. Oprah, 1997, Feb. Format: VHS
Box 98
OR20. Hard Copy, 1994, May 9. Format: VHS
Box 98
OR21-OR23. Hard Copy, undated. Format: VHS
Box 98
OR24. Late Show with David Letterman, undated. Format: VHS
Box 98
OR25. Michael Jackson VH1 interview, 1996, Nov. 10. Format: VHS
Box 98
OR26. News Stories, 1994, Mar. 18. Format: VHS
Box 98
OR27. Maury Povich, 1994, Feb. 21. Format: VHS
Box 98
OR28. Hard Copy, 1994, Jan. 10-11. Format: VHS
Box 98
OR29. Geraldo, 1994, Mar. 2. Format: VHS
Box 98
OR30. Hard Copy, 1994, Feb. 22-24. Format: VHS
Box 98
OR31. An Interview with Leo Bogart. Interviwer: John Carey, Fordham Business School, 2005, Apr. 21. Format: DVD
Box 98
OR32. Berlin, undated. Format: CD
Box 98
OR33. Columbia University seminar on social priorities speech, 1972 Apr. 19. Format: audiocassette
Box 98
OR34. Untitled, undated. Format: floppy disk (90mm)
Box 98
OR35. Designing Good Ads by Bill Solch, 1992. Format: floppy disk (90mm)
Box 98
OR36. I.B.M. disk, 1992. Format: floppy disk (90mm)
Box 98
OR37. Buying Services and the Media Marketplace speech slides, São Paulo, Brazil, 1998 Apr. 15. Format: floppy disk (90mm)
Box 98
OR38. Innovations in Newspaper Marketing speech presentation, 2004 Sept. 15. Format: CD-R
Box 98

Historical Note

Chronology List

DateEvent(s)
1921 Sep. 23Born in Lvov, Poland
1923Moved to the United States
1938-1941A.B., Brooklyn College
1942-1946Served in the U.S. Army Signal Corps in WWII
1946-1948M.A. in sociology from University of Chicago
1947-1948Instructor in English, Illinois Institute of Technology
1948 Aug. 8Married Agnes Cohen
1948-1951Opinion Research Analyst, Standard Oil Company (New Jersey)
1948-1950Ph.D. in sociology from University of Chicago
1949-1951Lecturer in Sociology, New York University
1951-1952Fulbright Research Fellow, Institut National d'Etudes Demographiques, Paris, France
1952-1958Vice President, Market Planning Corporation Division, McCann-Erickson, Inc.
1953-1961Lecturer in Sociology, Columbia University
1956-1957President, Radio-Television Research Council
1958-1960Director of Marketing Research, Revlon, Inc.
1960-1966Vice President of Marketing Planning and Research, Newspaper Advertising Bureau (NAB)
1965-1966President, World Association for Public Opinion Research
1965-1966President, Market Research Council
1966-1967President, American Association for Public Opinion Research
1966-1989Executive Vice President and General Manager, NAB
1971-1972President, Consumer Psychological Division, American Psychological Association
1989-1990Senior Fellow, Gannett Center for Media Studies, Columbia University
1990Adjunct Professor of Marketing, New York University
1996-2005Director and Senior Consultant, Innovation International Media Consulting Group
2005 Oct. 15Died, Mt. Sinai Hospital, New York, NY

Organization Abbreviations

  • AAAA - American Association of Advertising Agencies
  • AAPOR - American Association for Public Opinion Research
  • ABC - Audit Bureau of Circulations
  • ACR - Association for Consumer Research
  • AEJ - Association for Education in Journalism (changed to AEJMC)
  • AEJMC - Association for Education in Journalism and Mass Communication
  • AMA - American Marketing Association
  • ANA - Association of National Advertisers
  • ANPA - American Newspaper Publishers Association
  • APA - American Psychological Association
  • APME - Associated Press Managing Editors
  • ARF - Advertising Research Foundation
  • ASA - American Sociological Association
  • ASNE - American Society of Newspaper Editors
  • ESOMAR - World Association of Opinion and Marketing Research Professionals (formerly European Society for Opinion and Marketing Research)
  • IAMCR - International Association for Media and Communication Research
  • IAPA - Inter American Press Association
  • ICMA - International Circulation Managers Association
  • IFRA - [publishers]
  • INAE - International Newspaper Advertising Executives (changed to INAME)
  • INAME - International Newspaper Advertising and Marketing Executives
  • INCFO - Institute of Newspaper Controllers and Finance Officers
  • INPA - International Newspaper Publishers Association
  • MRDA - Media Research Directors Association
  • NAB - Newspaper Advertising Bureau
  • NRMA - National Retail Marketers Association
  • WAPOR - World Association for Public Opinion Research

Subject Headings

Related Material

Related Material

Materials related to this collection may be found in the following Hartman Center collections of the J. Walter Thompson Company Archives: the Rena Bartos Papers; the Chicago Office Records; the Chicago Office Non-Proprietary Research Records; the Eleanor Newman Papers; and the Norman H. Strouse Papers. In addition, related materials may be found in the American Association of Advertising Agencies Records; the John Benjamin Harris Papers; the McGraw-Hill Marketing Information Center Vertical File; and the Walter Weir Papers.

Preferred Citation

[Identification of item], Leo Bogart Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University

Provenance

The Leo Bogart Papers were received by the Rare Book, Manuscript, and Special Collections Library as a transfer in 2005. Additional accessions were recieved as gifts in 2006 and 2007.

Processing Information

Processed by Stacy Lavin and Rita Johnston, 2009

Encoded by Rita Johnston, 2009

Accessions 2005-0080; 2006-0087; 2007-0026 were merged into one collection, described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and our local Style Guide.

This finding aid is NCEAD compliant.