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[Identification of item], in the Breyers Ice Cream sign salesman's catalog, 1948, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
Purchase, 2010
Processed by: Alice Poffinberger, November 2010
Encoded by: Alice Poffinberger, November 2010
Accession(s) described in this finding aid:
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This finding aid is NCEAD compliant.
Breyer's Ice Cream was founded in 1866 in Philadelphia, Penna.; incorporated in 1908. Became division of National Dairy Products Corporation in 1926.
Collection comprises a Bryers Ice Cream salesman's catalog (12 pgs.), for the company's ice cream advertising signs, especially those to be placed outside a store or restaurant. The catalog was probably intended for the company's regional distributors, and includes statistics for ice cream sales in the Philadelphia market. Sign descriptions include a color copy of each sign, along with it's size, finish, weight, and illumination, as well as occasional other information, including such considerations as brackets, embossing, packing units, and store type.
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