MenuGuide to the Breyers Ice Cream sign salesman's catalog, 1948
Abstract
Breyers Ice Cream Company was founded in 1866 in Philadelphia, Penna.; incorporated in 1908. Became division of National Dairy Products Corporation in 1926.
Collection comprises a Bryers Ice Cream salesman's catalog (12 pgs.), for the company's ice cream advertising signs, especially those to be placed outside a store or restaurant. The catalog was probably intended for the company's regional distributors, and includes statistics for ice cream sales in the Philadelphia market. Sign descriptions include a color copy of each sign, along with it's size, finish, weight, and illumination, as well as occasional other information, including such considerations as brackets, embossing, packing units, and store type.
Descriptive Summary
- Repository
- David M. Rubenstein Rare Book & Manuscript Library, Duke University
- Creator
- Breyers Ice Cream Company.
- Title
- Breyers Ice Cream sign salesman's catalog, 1948
- Language of Materials
- English
- Extent
- 1 item (0.2 lin. ft.)
- Location
- For current information on the location of these materials, please consult the Library's online catalog.
Collection Overview
Collection comprises a Bryers Ice Cream salesman's catalog (12 pgs.), for the company's ice cream advertising signs, especially those to be placed outside a store or restaurant. The catalog was probably intended for the company's regional distributors, and includes statistics for ice cream sales in the Philadelphia market. Sign descriptions include a color copy of each sign, along with it's size, finish, weight, and illumination, as well as occasional other information, including such considerations as brackets, embossing, packing units, and store type.
Administrative Information
A majority of collections are stored off site and must be requested at least 24 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »
Access Restrictions
Collection is open for research.
Collection may contain materials to which the Acknowledgment of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.
Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
Use Restrictions
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
Contents of the Collection
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Expand AllHistorical Note
Breyer's Ice Cream was founded in 1866 in Philadelphia, Penna.; incorporated in 1908. Became division of National Dairy Products Corporation in 1926.
Subject Headings
- Advertising, Outdoor--United States.
- Advertising--Food.
- Commercial agents--United States.
- Dairy products--Marketing.
- Ice cream, ices, etc.--Marketing.
- Sales personnel--United States.
- Signs and signboards--Catalogs.
- Breyers Ice Cream Company.
- John W. Hartman Center for Sales, Advertising & Marketing History.
Preferred Citation
[Identification of item], in the Breyers Ice Cream sign salesman's catalog, 1948, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
Provenance
Purchase, 2010
Processing Information
Processed by: Alice Poffinberger, November 2010
Encoded by: Alice Poffinberger, November 2010
Accession(s) described in this finding aid: 2010-0175
Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.
This finding aid is NCEAD compliant.