brouillardvertfiles Preliminary Inventory of the Brouillard Communications, Inc., Vertical Files, circa 1973-2000 Processed by: Josh Kaiser; Ann Langford; Danielle McGregor; Kate Crassons; machine-readable finding aid created by: Elizabeth Arnold

2003 Duke University. All Rights Reserved.

Aleph Number: 003185232

 Machine-readable finding aid derived from automated markup system. Date of source: April 29, 2003 Processed by Josh Kaiser; Ann Langford; Danielle McGregor; Kate Crassons April 29, 2003; Finding Aid encoded by Elizabeth Arnold, David M. Rubenstein Rare Book & Manuscript Library, Duke University, May 8, 2003 Description is in English. 08-04-2005 PUBLIC "-//David M. Rubenstein Rare Book & Manuscript Library//TEXT (US::NDD::::Brouillard Communications, Inc. Vertical Files)//EN" "brouillardvertfile" converted from EAD 1.0 to 2002 by v1to02.xsl (sy2003-10-15). Also, the top level of the finding aid (above the dsc) changed to conform to current Rubenstein Library and NC EAD standards as laid out in the Inventory Style Guide and in the NCEAD Best Practice Guidelines. Within the dsc, dates for series were normalized. These changes were made by Michelle Belden. Also, container TYPE and LABEL attribute values were standardized according to the Rubenstein Library EAD 2002 manual and the NCEAD eadlocal.ent by Ruth E. Bryan. The tag list inside index was changed to indexentry by Ruth E. Bryan. Preliminary Inventory of the Brouillard Communications, Inc. Vertical Files, circa 1973-2000 The John W. Hartman Center for Sales, Advertising & Marketing History David M. Rubenstein Rare Book & Manuscript Library Duke University Durham, North Carolina 27708-0185 USA

2003 Duke University. All Rights Reserved.

 Descriptive Summary Brouillard Communications, Inc. Vertical Files, circa 1973-2000 Brouillard Communications, Inc. 45.1 Linear Feet 29650 Items David M. Rubenstein Rare Book & Manuscript Library, Duke University For current information on the location of these materials, please consult the Library's online catalog. English. Administrative Information Access Restrictions

Collection is restricted.

In addition, patrons must sign the Acknowledgment of Legal Responsibility and Privacy Rights form before using this collection.

Also, some of the materials in this collection are not immediately accessible, because they require further processing before use.

Furthermore, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

 Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

 Preferred Citation

[Identification of item], Brouillard Communications, Inc. Vertical Files, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

 Provenance

The Brouillard Communications, Inc. Vertical Files were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2003.

 Processing Information

Processed by Josh Kaiser; Ann Langford; Danielle McGregor; Kate Crassons

Completed April 29, 2003

Encoded by Elizabeth Arnold

This finding aid is NCEAD compliant.

This collection is unprocessed: materials may not have been ordered and described beyond their original condition.

 Historical Note

Advertising agency founded in 1968 as a division of the J. Walter Thompson Company, specializing in corporate advertising and corporate image advertising for major American and multinational firms.

 Collection Overview

Collection consists primarily of corporate image advertisements clipped from magazines and newspapers, including trade journals and business newspapers. Organized into two series of alphabetical files: by industry and by company name. Major industry categories represented include computers, fashion accessories, liquor, insurance, mutual funds, and telecommunications. Major companies include AT&T, Du Pont, General Electric, IBM, Kodak, RJR Nabisco, and Xerox; most companies represented were clients or prospective clients. Also includes advertising tearsheets; articles; and unpublished reports about major corporations or industries. Acquired as part of the John W. Hartman Center for Sales, Advertising and Marketing History.

 Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.

J. Walter Thompson Company. Brouillard Communications, Inc. American Telephone and Telegraph Company. General Electric Company. International Business Machines Coporation. Eastman Kodak Company. RJR Nabisco (Firm). Xerox corporation. E.I. du Pont de Nemours & Company. Advertising--Alcoholic beverages. Advertising agencies. Advertising agencies--United States. Advertising--Data processing. Advertising--Clothing and dress. Advertising--Insurance. Institutional advertising. Corporations. Corporate image. Corporate image--United States. John W. Hartman Center for Sales, Advertising & Marketing History. Contents of Collection Accession 2003-0047 Industries

Major industry categories include computers, fashion accessories, liquor, insurance, mutual funds, and telecommunications.

 1 Contents of Box 1:

[Technical Services may need to reformat newsprint before use.]

 Accounting Firms to Aerospace 2 Contents of Box 2:

[Technical Services may need to reformat newsprint before use.]

[Technical Services needs to reformat for use copies of audio tapes before use.]

 Aerospace (cont.) to Airlines 3 Contents of Box 3:

[Technical Services may need to reformat newsprint before use.]

 Banks (cont.) to Beverages 4 Contents of Box 4:

[Technical Services may need to reformat newsprint before use.]

 Biotechnology to Computers 5 Contents of Box 5:

[Technical Services may need to reformat newsprint before use.]

 Computers (cont.) to Electronic Mail 6 Contents of Box 6:

[Technical Services may need to reformat newsprint before use.]

 Energy to Fashion Accessories 7 Contents of Box 7:

[Technical Services may need to reformat newsprint before use.]

 Fashion Accessories (cont.) to Forest Products 8 Contents of Box 8:

[Technical Services may need to reformat newsprint before use.]

 Health Maintenance Organizations 9 Contents of Box 9:

[Technical Services may need to reformat newsprint before use.]

 Home Furnishings to Insurance 10 Contents of Box 10:

[Oversize material removed to Box 88.]

 Insurance (cont.) 11 Contents of Box 11:

[Technical Services may need to reformat newsprint before use.]

 Insurance (cont.) 12 Contents of Box 12:

[Technical Services may need to reformat newsprint before use.]

 Insurance (cont.) 13 Contents of Box 13:

[Technical Services may need to reformat newsprint before use.]

 Insurance (cont.) to Iron and Steel 14 Contents of Box 14:

[Technical Services may need to reformat newsprint before use.]

 Japan to Liquor 15 Contents of Box 15:

[Technical Services may need to reformat newsprint before use.]

 Liquor (cont.) 16 Contents of Box 16:

[Technical Services may need to reformat newsprint before use.]

 Local Phone Companies to Mutual Funds 17 Contents of Box 17:

[Technical Services may need to reformat newsprint before use.]

 Mutual Funds (cont.) 18 Contents of Box 18:

[Technical Services may need to reformat newsprint before use.]

 Mutual Funds (cont.) to Office Equipment 19 Contents of Box 19:

[Technical Services may need to reformat newsprint before use.]

 Oil Companies to Pharmaceutical 20 Contents of Box 20:

[Technical Services may need to reformat newsprint before use.]

[Oversize material removed to Box 88.]

 Pharmaceutical (cont.) to Retail Clothiers 21 Contents of Box 21:

[Technical Services may need to reformat newsprint before use.]

[Technical Services needs to reformat for use copies of audio tapes before use.]

 School Advertisements to Stock Exchanges 22 Contents of Box 22:

[Technical Services may need to reformat newsprint before use.]

[Technical Services needs to reformat for use copies of VHS tapes before use.]

 Telecommunications

Includes 2 VHS tapes entitled Telecom Interviews, Dec. 10, 1997

23 Contents of Box 23:

[Technical Services may need to reformat newsprint before use.]

 Toiletries to Travel 24 Contents of Box 24:

[Technical Services may need to reformat newsprint before use.]

 Travel (cont.) to Utilities Companies

Major companies include AT&T, DuPont, General Electric, IBM, Kodak, RJR Nabisco, and Xerox.

Files for the 3M company can be found both at the beginning of the alphabetical list and under 'T.'

 25 Contents of Box 25:

[Technical Services may need to reformat newsprint before use.]

 3M to Agency Advertising 26 Contents of Box 26:

[Technical Services may need to reformat newsprint before use.]

 AHA to Alcan 27 Contents of Box 27:

[Technical Services may need to reformat newsprint before use.]

 Alcatel to Allied Signal 28 Contents of Box 28:

[Technical Services may need to reformat newsprint before use.]

[Technical Services needs to reformat for use copies of mini-CD before use.]

 Allied Signal (cont.) to American Can 29 Contents of Box 29:

[Technical Services may need to reformat newsprint before use.]

 American Council of Life Insurance to American Express 30 Contents of Box 30:

[Technical Services may need to reformat newsprint before use.]

 American Forest Council to Ameritech 31 Contents of Box 31:

[Technical Services may need to reformat newsprint before use.]

 American Machine and Foundry to Arthur Anderson 32 Contents of Box 32:

[Technical Services may need to reformat newsprint before use.]

 Arthur D. Little to AT&T 33 Contents of Box 33:

[Technical Services may need to reformat newsprint before use.]

 AT&T (cont.) to BASF 34 Contents of Box 34:

[Technical Services may need to reformat newsprint before use.]

 BAT Industries to Bayerische Landesbank 35 Contents of Box 35:

[Technical Services may need to reformat newsprint before use.]

 Bean, L.L. to Bell Atlantic 36 Contents of Box 36:

[Technical Services may need to reformat newsprint before use.]

 Bell Helicopter to Bethlehem Steel 37 Contents of Box 37:

[Technical Services may need to reformat newsprint before use.]

 Bethlehem Steel (cont.) to Boise Cascade 38 Contents of Box 38:

[Technical Services may need to reformat newsprint before use.]

 Bombardier to Businessweek 39 Contents of Box 39:

[Technical Services may need to reformat newsprint before use.]

 Cable & Wireless to Champion 40 Contents of Box 40:

[Technical Services may need to reformat newsprint before use.]

 Chase to Cigna 41 Contents of Box 41:

[Technical Services may need to reformat newsprint before use.]

 CIT Group to Colt Industries 42 Contents of Box 42:

[Technical Services may need to reformat newsprint before use.]

 Combustion Engineering to Continental Group 43 Contents of Box 43:

[Technical Services may need to reformat newsprint before use.]

 Continental Insurance to Cullinet 44 Contents of Box 44:

[Technical Services may need to reformat newsprint before use.]

 Daewoo to Diebold 45 Contents of Box 45:

[Technical Services may need to reformat newsprint before use.]

 Digital to Dun & Bradstreet 46 Contents of Box 46:

[Technical Services may need to reformat newsprint before use.]

 DuPont to Eastern 47 Contents of Box 47:

[Technical Services may need to reformat newsprint before use.]

 Economist to Esmark 48 Contents of Box 48:

[Technical Services may need to reformat newsprint before use.]

 Ethyl to Figgie International 49 Contents of Box 49:

[Technical Services may need to reformat newsprint before use.]

 Financial Corp. of America to Ford 50 Contents of Box 50:

[Technical Services may need to reformat newsprint before use.]

 Fortune Brands to General Electric 51 Contents of Box 51:

[Technical Services may need to reformat newsprint before use.]

 General Electric (cont.) to Georgia Pacific 52 Contents of Box 52:

[Technical Services may need to reformat newsprint before use.]

 Gerber to Grace 53 Contents of Box 53:

[Technical Services may need to reformat newsprint before use.]

 Grace (cont.) to GTE 54 Contents of Box 54:

[Technical Services may need to reformat newsprint before use.]

 GTE (cont.) to Hewlett Packard 55 Contents of Box 355

[Technical Services may need to reformat newsprint or coated fax paper before use.]

[Attention: Contains pictorial material].

 Hewlett-Packard (cont.) to Hoffman Laroche 56 Contents of Box 56:

[Technical Services may need to reformat newsprint or coated fax paper before use.]

 Hoffman Laroche (cont.) to Hughes 57 Contents of Box 57:

[Technical Services may need to reformat newsprint before use.]

 Hoover to IBM 58 Contents of Box 58:

[Technical Services may need to reformat newsprint before use.]

 IBM (cont.) to Intel 59 Contents of Box 59:

[Technical Services may need to reformat newsprint before use.]

 Integrated Resources to ITT 60 Contents of Box 60:

[Technical Services may need to reformat newsprint before use.]

 ITT (cont.) to Knight Ridder 61 Contents of Box 61:

[Technical Services may need to reformat newsprint before use.]

 Kodak to Leica 62 Contents of Box 62:

[Technical Services may need to reformat newsprint before use.]

 LG Electronics to LTV 63 Contents of Box 63:

[Technical Services may need to reformat newsprint before use.]

 Macy's to McDonnel-Douglas 64 Contents of Box 64:

[Technical Services may need to reformat newsprint before use.]

 McDonnel-Douglas (cont.) to Mitel 65 Contents of Box 65:

[Technical Services may need to reformat newsprint before use.]

 MNC Financial to Monsanto 66 Contents of Box 66:

[Technical Services may need to reformat newsprint before use.]

 Monsanto (cont.) to Motorola 67 Contents of Box 67:

[Technical Services may need to reformat newsprint before use.]

 Motorola (cont.) to Panhandle Eastern Corp. 68 Contents of Box 68:

[Technical Services may need to reformat newsprint before use.]

 Parke Davis to Pennwalt 69 Contents of Box 69:

[Technical Services may need to reformat newsprint before use.]

 Pennzoil to Phillip Morris 70 Contents of Box 70:

[Technical Services may need to reformat newsprint before use.]

[Attention: Contains pictorial materials.]

 Phillips to Polar USA 71 Contents of Box 71:

[Technical Services may need to reformat newsprint before use.]

 Potlatch to Quantum 72 Contents of Box 72:

[Technical Services may need to reformat newsprint before use.]

 Questar to Reuter Corp. 2000 73 Contents of Box 73:

[Technical Services may need to reformat newsprint before use.]

 Reynolds Aluminum to Rockwell International 73 Contents of Box 73:

[Technical Services may need to reformat newsprint before use.]

 Rockwell International (cont.) to Schlumberger 74 Contents of Box 74:

[Technical Services may need to reformat newsprint before use.]

 Rockwell International (cont.) to Schlumberger 75 Contents of Box 75:

[Technical Services may need to reformat newsprint before use.]

 Schott to Shell 76 Contents of Box 76:

[Technical Services may need to reformat newsprint before use.]

[Oversize material removed to Box 88.]

 Shell (cont.) to Singer 77 Contents of Box 77:

[Technical Services may need to reformat newsprint before use.]

 Singer (cont.) to Smithsonian 78 Contents of Box 78:

[Technical Services may need to reformat newsprint before use.]

 Smithsonian (cont.) to Southeastern Bell 79 Contents of Box 79:

[Technical Services may need to reformat newsprint before use.]

 Sperry to Telephone Misc. 80 Contents of Box 80:

[Technical Services may need to reformat newsprint before use.]

 Temple Island to 3M 81 Contents of Box 81:

[Technical Services may need to reformat newsprint before use.]

[Technical Services needs to reformat for use copy of computer disk before use.]

 3M (cont.) to Travelers Group 82 Contents of Box 82:

[Technical Services may need to reformat newsprint before use.]

 Tribune Co. to TRW 83 Contents of Box 83:

[Technical Services may need to reformat newsprint before use.]

[Technical Services needs to reformat for use copy of VHS tape before use.]

 Turner Construction to United Steelworkers of America

Includes VHS tape entitled TV Answer - Opportunities for Advertisers and Programmers

84 Contents of Box 84:

[Technical Services may need to reformat newsprint before use.]

 U.S. Chamber of Commerce to Walt Disney Co. 85 Contents of Box 85:

[Technical Services may need to reformat newsprint before use.]

 Wang to Western Union 86 Contents of Box 86:

[Technical Services may need to reformat newsprint before use.]

 Westin to Xerox 87 Contents of Box 87:

[Technical Services may need to reformat newsprint before use.]

 Xerox (cont.) to Zurich Insurance Group Oversize materials 88 Contents of Oversize Box 88: Industries Series Insurance materials removed from Box 10 Restaurants materials removed from Box 20 Companies Series Singer materials removed from Box 76 Related Material

For more information, see the J. Walter Thompson Company Domestic Advertisements collection and the Thomas F. Garbett Papers, 1951-1992 and undated (bulk 1975-1985), in the Duke University. David M. Rubenstein Rare Book & Manuscript Library.