Preliminary Inventory of the Brouillard Communications, Inc., Vertical Files, circa 1973-2000
Collection Overview
Collection consists primarily of corporate image advertisements clipped from magazines and newspapers, including trade journals and business newspapers. Organized into two series of alphabetical files: by industry and by company name. Major industry categories represented include computers, fashion accessories, liquor, insurance, mutual funds, and telecommunications. Major companies include AT&T, Du Pont, General Electric, IBM, Kodak, RJR Nabisco, and Xerox; most companies represented were clients or prospective clients. Also includes advertising tearsheets; articles; and unpublished reports about major corporations or industries. Acquired as part of the John W. Hartman Center for Sales, Advertising and Marketing History.
Descriptive Summary
- Title
- Brouillard Communications, Inc. Vertical Files, circa 1973-2000
- Creator
- Brouillard Communications, Inc.
- Extent
- 45.1 Linear Feet, 29650 Items
- Repository
- David M. Rubenstein Rare Book & Manuscript Library, Duke University
- Location
- For current information on the location of these materials, please consult the Library's online catalog.
- Language
- English.
Administrative Information
A majority of collections are stored off site and must be requested at least 24 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »
Access Restrictions
Collection is restricted.
In addition, patrons must sign the Acknowledgment of Legal Responsibility and Privacy Rights form before using this collection.
Also, some of the materials in this collection are not immediately accessible, because they require further processing before use.
Furthermore, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
Use Restrictions
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
Contents of the Collection
Major industry categories include computers, fashion accessories, liquor, insurance, mutual funds, and telecommunications.
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services needs to reformat for use copies of audio tapes before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Oversize material removed to Box 88.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Oversize material removed to Box 88.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services needs to reformat for use copies of audio tapes before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services needs to reformat for use copies of VHS tapes before use.]
Includes 2 VHS tapes entitled Telecom Interviews, Dec. 10, 1997
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
Major companies include AT&T, DuPont, General Electric, IBM, Kodak, RJR Nabisco, and Xerox.
Files for the 3M company can be found both at the beginning of the alphabetical list and under 'T.'
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services needs to reformat for use copies of mini-CD before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint or coated fax paper before use.]
[Attention: Contains pictorial material].
[Technical Services may need to reformat newsprint or coated fax paper before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Attention: Contains pictorial materials.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Oversize material removed to Box 88.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services needs to reformat for use copy of computer disk before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services needs to reformat for use copy of VHS tape before use.]
Includes VHS tape entitled TV Answer - Opportunities for Advertisers and Programmers
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
[Technical Services may need to reformat newsprint before use.]
Historical Note
Advertising agency founded in 1968 as a division of the J. Walter Thompson Company, specializing in corporate advertising and corporate image advertising for major American and multinational firms.
Subject Headings
- J. Walter Thompson Company.
- Brouillard Communications, Inc.
- American Telephone and Telegraph Company.
- General Electric Company.
- International Business Machines Coporation.
- Eastman Kodak Company.
- RJR Nabisco (Firm).
- Xerox corporation.
- E.I. du Pont de Nemours & Company.
- Advertising--Alcoholic beverages.
- Advertising agencies.
- Advertising agencies--United States.
- Advertising--Data processing.
- Advertising--Clothing and dress.
- Advertising--Insurance.
- Institutional advertising.
- Corporations.
- Corporate image.
- Corporate image--United States.
- John W. Hartman Center for Sales, Advertising & Marketing History.
Related Material
For more information, see the J. Walter Thompson Company Domestic Advertisements collection and the Thomas F. Garbett Papers, 1951-1992 and undated (bulk 1975-1985), in the Duke University. David M. Rubenstein Rare Book & Manuscript Library.
Preferred Citation
[Identification of item], Brouillard Communications, Inc. Vertical Files, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
Provenance
The Brouillard Communications, Inc. Vertical Files were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2003.
Processing Information
Processed by Josh Kaiser; Ann Langford; Danielle McGregor; Kate Crassons
Completed April 29, 2003
Encoded by Elizabeth Arnold
This finding aid is NCEAD compliant.
This collection is unprocessed: materials may not have been ordered and described beyond their original condition.
