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Preliminary Guide to the Brouillard Communications, Inc., Vertical Files, circa 1973-2000

Collection Overview

Collection consists primarily of corporate image advertisements clipped from magazines and newspapers, including trade journals and business newspapers. Organized into two series of alphabetical files: by industry and by company name. Major industry categories represented include computers, fashion accessories, liquor, insurance, mutual funds, and telecommunications. Major companies include AT&T, Du Pont, General Electric, IBM, Kodak, RJR Nabisco, and Xerox; most companies represented were clients or prospective clients. Also includes advertising tearsheets; articles; and unpublished reports about major corporations or industries. Acquired as part of the John W. Hartman Center for Sales, Advertising and Marketing History.

Descriptive Summary

Title
Brouillard Communications, Inc. Vertical Files circa 1973-2000
Creator
Brouillard Communications, Inc.
Extent
45.1 Linear Feet, 29650 Items
Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Location
For current information on the location of these materials, please consult the Library's online catalog.
Language
English.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is restricted.

Researchers must register and agree to copyright and privacy laws before using this collection.

Also, some of the materials in this collection are not immediately accessible, because they require further processing before use.

Furthermore, all or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Major industry categories include computers, fashion accessories, liquor, insurance, mutual funds, and telecommunications.

[Technical Services may need to reformat newsprint before use.]

Accounting Firms to Aerospace
Box 1

[Technical Services may need to reformat newsprint before use.]

[Technical Services needs to reformat for use copies of audio tapes before use.]

Aerospace (cont.) to Airlines
Box 2

[Technical Services may need to reformat newsprint before use.]

Banks (cont.) to Beverages
Box 3

[Technical Services may need to reformat newsprint before use.]

Biotechnology to Computers
Box 4

[Technical Services may need to reformat newsprint before use.]

Computers (cont.) to Electronic Mail
Box 5

[Technical Services may need to reformat newsprint before use.]

Energy to Fashion Accessories
Box 6

[Technical Services may need to reformat newsprint before use.]

Fashion Accessories (cont.) to Forest Products
Box 7

[Technical Services may need to reformat newsprint before use.]

Health Maintenance Organizations
Box 8

[Technical Services may need to reformat newsprint before use.]

Home Furnishings to Insurance
Box 9

[Oversize material removed to Box 88.]

Insurance (cont.)
Box 10

[Technical Services may need to reformat newsprint before use.]

Insurance (cont.)
Box 11

[Technical Services may need to reformat newsprint before use.]

Insurance (cont.)
Box 12

[Technical Services may need to reformat newsprint before use.]

Insurance (cont.) to Iron and Steel
Box 13

[Technical Services may need to reformat newsprint before use.]

Japan to Liquor
Box 14

[Technical Services may need to reformat newsprint before use.]

Liquor (cont.)
Box 15

[Technical Services may need to reformat newsprint before use.]

Local Phone Companies to Mutual Funds
Box 16

[Technical Services may need to reformat newsprint before use.]

Mutual Funds (cont.)
Box 17

[Technical Services may need to reformat newsprint before use.]

Mutual Funds (cont.) to Office Equipment
Box 18

[Technical Services may need to reformat newsprint before use.]

Oil Companies to Pharmaceutical
Box 19

[Technical Services may need to reformat newsprint before use.]

[Oversize material removed to Box 88.]

Pharmaceutical (cont.) to Retail Clothiers
Box 20

[Technical Services may need to reformat newsprint before use.]

[Technical Services needs to reformat for use copies of audio tapes before use.]

School Advertisements to Stock Exchanges
Box 21

[Technical Services may need to reformat newsprint before use.]

[Technical Services needs to reformat for use copies of VHS tapes before use.]

Telecommunications

Includes 2 VHS tapes entitled "Telecom Interviews," Dec. 10, 1997

Box 22

[Technical Services may need to reformat newsprint before use.]

Toiletries to Travel
Box 23

[Technical Services may need to reformat newsprint before use.]

Travel (cont.) to Utilities
Box 24

Major companies include AT&T, DuPont, General Electric, IBM, Kodak, RJR Nabisco, and Xerox.

Files for the 3M company can be found both at the beginning of the alphabetical list and under 'T.'

[Technical Services may need to reformat newsprint before use.]

3M to Agency Advertising
Box 25

[Technical Services may need to reformat newsprint before use.]

AHA to Alcan
Box 26

[Technical Services may need to reformat newsprint before use.]

Alcatel to Allied Signal
Box 27

[Technical Services may need to reformat newsprint before use.]

[Technical Services needs to reformat for use copies of mini-CD before use.]

Allied Signal (cont.) to American Can
Box 28

[Technical Services may need to reformat newsprint before use.]

American Council of Life Insurance to American Express
Box 29

[Technical Services may need to reformat newsprint before use.]

American Forest Council to Ameritech
Box 30

[Technical Services may need to reformat newsprint before use.]

American Machine and Foundry to Arthur Anderson
Box 31

[Technical Services may need to reformat newsprint before use.]

Arthur D. Little to AT&T
Box 32

[Technical Services may need to reformat newsprint before use.]

AT&T (cont.) to BASF
Box 33

[Technical Services may need to reformat newsprint before use.]

BAT Industries to Bayerische Landesbank
Box 34

[Technical Services may need to reformat newsprint before use.]

Bean, L.L. to Bell Atlantic
Box 35

[Technical Services may need to reformat newsprint before use.]

Bell Helicopter to Bethlehem Steel
Box 36

[Technical Services may need to reformat newsprint before use.]

Bethlehem Steel (cont.) to Boise Cascade
Box 37

[Technical Services may need to reformat newsprint before use.]

Bombardier to Businessweek
Box 38

[Technical Services may need to reformat newsprint before use.]

Cable & Wireless to Champion
Box 39

[Technical Services may need to reformat newsprint before use.]

Chase to Cigna
Box 40

[Technical Services may need to reformat newsprint before use.]

CIT Group to Colt Industries
Box 41

[Technical Services may need to reformat newsprint before use.]

Combustion Engineering to Continental Group
Box 42

[Technical Services may need to reformat newsprint before use.]

Continental Insurance to Cullinet
Box 43

[Technical Services may need to reformat newsprint before use.]

Daewoo to Diebold
Box 44

[Technical Services may need to reformat newsprint before use.]

Digital to Dun & Bradstreet
Box 45

[Technical Services may need to reformat newsprint before use.]

DuPont to Eastern
Box 46

[Technical Services may need to reformat newsprint before use.]

Economist to Esmark
Box 47

[Technical Services may need to reformat newsprint before use.]

Ethyl to Figgie International
Box 48

[Technical Services may need to reformat newsprint before use.]

Financial Corp. of America to Ford
Box 49

[Technical Services may need to reformat newsprint before use.]

Fortune Brands to General Electric
Box 50

[Technical Services may need to reformat newsprint before use.]

General Electric (cont.) to Georgia Pacific
Box 51

[Technical Services may need to reformat newsprint before use.]

Gerber to Grace
Box 52

[Technical Services may need to reformat newsprint before use.]

Grace (cont.) to GTE
Box 53

[Technical Services may need to reformat newsprint before use.]

GTE (cont.) to Hewlett Packard
Box 54

[Technical Services may need to reformat newsprint or coated fax paper before use.]

[Attention: Contains pictorial material].

Hewlett-Packard (cont.) to Hoffman Laroche
Box 55

[Technical Services may need to reformat newsprint or coated fax paper before use.]

Hoffman Laroche (cont.) to Hughes
Box 56

[Technical Services may need to reformat newsprint before use.]

Hoover to IBM
Box 57

[Technical Services may need to reformat newsprint before use.]

IBM (cont.) to Intel
Box 58

[Technical Services may need to reformat newsprint before use.]

Integrated Resources to ITT
Box 59

[Technical Services may need to reformat newsprint before use.]

ITT (cont.) to Knight Ridder
Box 60

[Technical Services may need to reformat newsprint before use.]

Kodak to Leica
Box 61

[Technical Services may need to reformat newsprint before use.]

LG Electronics to LTV
Box 62

[Technical Services may need to reformat newsprint before use.]

Macy's to McDonnel-Douglas
Box 63

[Technical Services may need to reformat newsprint before use.]

McDonnel-Douglas (cont.) to Mitel
Box 64

[Technical Services may need to reformat newsprint before use.]

MNC Financial to Monsanto
Box 65

[Technical Services may need to reformat newsprint before use.]

Monsanto (cont.) to Motorola
Box 66

[Technical Services may need to reformat newsprint before use.]

Motorola (cont.) to Panhandle Eastern Corp.
Box 67

[Technical Services may need to reformat newsprint before use.]

Parke Davis to Pennwalt
Box 68

[Technical Services may need to reformat newsprint before use.]

Pennzoil to Phillip Morris
Box 69

[Technical Services may need to reformat newsprint before use.]

[Attention: Contains pictorial materials.]

Phillips to Polar USA
Box 70

[Technical Services may need to reformat newsprint before use.]

Potlatch to Quantum
Box 71

[Technical Services may need to reformat newsprint before use.]

Questar to Reuter Corp. 2000
Box 72

[Technical Services may need to reformat newsprint before use.]

Reynolds Aluminum to Rockwell International
Box 73

[Technical Services may need to reformat newsprint before use.]

Rockwell International (cont.) to Schlumberger
Box 73

[Technical Services may need to reformat newsprint before use.]

Rockwell International (cont.) to Schlumberger
Box 74

[Technical Services may need to reformat newsprint before use.]

Schott to Shell
Box 75

[Technical Services may need to reformat newsprint before use.]

[Oversize material removed to Box 88.]

Shell (cont.) to Singer
Box 76

[Technical Services may need to reformat newsprint before use.]

Singer (cont.) to Smithsonian
Box 77

[Technical Services may need to reformat newsprint before use.]

Smithsonian (cont.) to Southeastern Bell
Box 78

[Technical Services may need to reformat newsprint before use.]

Sperry to Telephone Misc.
Box 79

[Technical Services may need to reformat newsprint before use.]

Temple Island to 3M
Box 80

[Technical Services may need to reformat newsprint before use.]

[Technical Services needs to reformat for use copy of computer disk before use.]

3M (cont.) to Travelers Group
Box 81

[Technical Services may need to reformat newsprint before use.]

Tribune Co. to TRW
Box 82

[Technical Services may need to reformat newsprint before use.]

[Technical Services needs to reformat for use copy of VHS tape before use.]

Turner Construction to United Steelworkers of America

Includes VHS tape entitled "TV Answer - Opportunities for Advertisers and Programmers"

Box 83

[Technical Services may need to reformat newsprint before use.]

U.S. Chamber of Commerce to Walt Disney Co.
Box 84

[Technical Services may need to reformat newsprint before use.]

Wang to Western Union
Box 85

[Technical Services may need to reformat newsprint before use.]

Westin to Xerox
Box 86

[Technical Services may need to reformat newsprint before use.]

Xerox (cont.) to Zurich Insurance Group
Box 87
Insurance materials removed from Box 10
Box 87
Restaurants materials removed from Box 20
Box 87
Singer materials removed from Box 76
Box 87

Historical Note

Advertising agency founded in 1968 as a division of the J. Walter Thompson Company, specializing in corporate advertising and corporate image advertising for major American and multinational firms.

Subject Headings

Related Material

Related Material

For more information, see the J. Walter Thompson Company Domestic Advertisements collection and the Thomas F. Garbett Papers, 1951-1992 and undated (bulk 1975-1985), in the Duke University. David M. Rubenstein Rare Book & Manuscript Library.

Preferred Citation

[Identification of item], Brouillard Communications, Inc. Vertical Files, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The Brouillard Communications, Inc. Vertical Files were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2003.

Processing Information

Processed by Josh Kaiser; Ann Langford; Danielle McGregor; Kate Crassons

Completed April 29, 2003

Encoded by Elizabeth Arnold

This finding aid is NCEAD compliant.

This collection is unprocessed: materials may not have been ordered and described beyond their original condition.