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Guide to the Jim Brown Papers, 1945-1959 and undated

Abstract

R.C. Jim Brown served as copy group head of Batten, Barton, Durstine & Osborne (BBDO) during the years 1945-1962.

The Jim Brown Papers contain materials representing the years of Brown's employment with BBDO. The collection consists of a scrapbook of advertising proofs and a series of proposals relating to BBDO clients' sponsorship of television specials. Included in the scrapbook are proofs for publication in trade magazines, newspapers, movie posters, and comic books, with most of the materials dating from 1945-1946. Companies and products represented include Royal Crown Cola (Cott Beverages), Ethyl Cleaner (Ethyl Corporation), Raleigh Cigarettes, Kool Cigarettes, Continental Can Company and the American Broadcasting Company. The set of proposals date from 1955-1959 and includes BBDO strategies for product placement in advertisements and in the television programs, as well as rate schedules for various marketing tactics. Companies represented include Du Pont, Westclox, Bristol-Myers, General Electric Company and Campbell Soup Company. Television programs to be sponsored include Lassie, The Donna Reed Show, Playhouse 90, and Wonderful Town.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
Brown, Jim
Title
Jim Brown papers 1945-1959 and undated
Language of Material
English
Extent
2.4 Linear Feet, 250 Items
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

The Jim Brown Papers contain materials representing the years of Brown's employment with BBDO. The collection consists of a scrapbook of advertising proofs and a series of proposals relating to BBDO clients' sponsorship of television specials. Included in the scrapbook are proofs for publication in trade magazines, newspapers, movie posters, and comic books, with most of the materials dating from 1945-1946. Companies and products represented include Royal Crown Cola (Cott Beverages), Ethyl Cleaner (Ethyl Corporation), Raleigh Cigarettes, Kool Cigarettes, Continental Can Company and the American Broadcasting Company. The set of proposals date from 1955-1959 and includes BBDO strategies for product placement in advertisements and in the television programs, as well as rate schedules for various marketing tactics. Companies represented include Du Pont, Westclox, Bristol-Myers, General Electric Company and Campbell Soup Company. Television programs to be sponsored include Lassie, The Donna Reed Show, Playhouse 90, and Wonderful Town.

The collection is organized into two sections: a set of proposals related to company marketing through television programs, and a scrapbook of advertising proofs.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

The proposals date from 1955 to 1959 and were compiled by members of BBDO for various client companies looking to sponsor television broadcasts of special programs. Companies include Westclox, General Electric, Du Pont, Campbell Soup Company, and Bristol-Myers. Arranged alphabetically by title.

Plan for publicity promotion station merchandising of Wonderful Town sponsored by Westclox, 1958
Box 1
Proposed promotion plan for Lassie sponsored by Campbell Soup Company, 1958-1959
Box 1
Proposed publicity promotion plan for The Donna Reed Show sponsored by Campbell Soup Company, 2 copies, 1958-1959
Box 1
Recommended audience promotion plan for the General Electric Theater, 1955-1956
Box 1
Recommended publicity promotion plan for Playhouse 90 sponsored by Bristol-Myers, 1956
Box 1
Total exploitation publicity promotion plan for Du Pont Presents sponsored by E.I. Du Pont De Nemours & Co., 1957
Box 1

Contains advertising proofs for publication in newspapers, trade magazines, movie posters and comic books. Companies and products represented include Royal Crown Cola, Ethyl Cleaner, Raleigh Cigarettes, Kool Cigarettes, Continental Can Company, and the American Broadcasting Company. Original scrapbook order was preserved, and original folder titles were used.

Life color pages
Box 2
Life half pages
Box 2
Movie books
Box 2
Good Housekeeping
Box 2
Negro
Box 2
Adventure [comics]
Box 2
Newspaper campaigns
Box 2
Trade publications
Box 2
Posters, miscellaneous
Box 2
Newspaper campaigns
Box 2
Cartoons, cartoon strips
Box 2
Proof for Woman's Day, other trade publications
Box 2
Raleigh Cigarettes, Kool Cigarettes, 1945
Box 2
Continental Can Company, 1945-1946
Box 2
American Broadcasting Company, 1945
Box 2

Historical Note

R.C. "Jim" Brown was born on 15 April 1912 in Yelverton, OH. He received his B.A. in 1934 from the University of Dayton, where he was president of the Dayton Advertising Club and a member of the fraternity Chi Alpha Phi. On 21 November 1936 he married Ruth Carothers Johnson. He eventually served as copy group head for Batten, Barton, Durstine & Osborn (BBDO), and later as creative director for Bermingham, Castleman & Pierce, Inc., both in New York City. During 1940-1941, he served as president of the Greater Dayton Advertising Association, as a trustee for New York's Ohio Society, as chairman of the New York Civil War Round Table Tour. He also sponsored the Madison Avenue Advertising Agency, and was the recipient of the Public Relations Society of America's Silver Anvil Award. He died on 26 July 1999.

Subject Headings

Related Material

Related Material

Related materials may be found in the following Hartman Center collections of J. Walter Thompson Company Archives: Colin Dawkins Papers; Edgar Hatcher Papers. Other related materials may be found in: Anthony Weir Papers; John E. Brennan Outdoor Advertising Survey Reports; Judith Hennessee Papers; Roy Lightner Collection Of Antique Advertisements; John Benjamin Harris Papers; Liggett and Myers Tobacco Company Records; Garrett Orr Papers; Brouillard Communications, Inc., Vertical Files.

Preferred Citation

[Identification of item], Jim Brown Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University

Provenance

The Jim Brown Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2000.

Processing Information

Processed by Jessica Wood, September 2008.

Encoded by Jessica Wood, September 2008.

Accession 2000-0344 is described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and our local Style Guide.

This finding aid is NCEAD compliant.