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Guide to the Cessna Aircraft Company Spring Training Play Book, circa 1972

Abstract

Manufacturer of private aircraft founded in 1911 in Wichita, Kan.,

Collection comprises handouts of the aircraft sales training presentation that used an analogy to a football game to organize the information. Includes pages for the attendee's notes, as well as charts, graphs, financial information, and quizzes. Divided into sections: prospecting, consultant, interviewing, salesmanship, proposals, demonstrating, and scoring.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
Cessna Aircraft Company.
Title
Cessna Aircraft Company Spring Training Play Book, probably 1972
Language of Materials
English
Extent
0.1 linear feet
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

Collection comprises handouts of the aircraft sales training presentation that used an analogy to a football game to organize the information. Includes pages for the attendee's notes, as well as charts, graphs, financial information, and quizzes. Divided into sections: prospecting, consultant, interviewing, salesmanship, proposals, demonstrating, and scoring.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Historical Note

The Cessna Aircraft Company is a manufacturer of private aircraft founded in 1911 in Wichita, Kansas

Subject Headings

Preferred Citation

[Identification of item], in the Cessna Aircraft Company Spring Training Play Book, probably 1972, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

Purchase, 2010

Processing Information

Processed by: Alice Poffinberger, July 2010

Encoded by: Noah Huffman, September 2010

Accession(s) described in this finding aid: 2010-0076

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.

This finding aid is NCEAD compliant.