DACS

cocacolastarsalesmankit Inventory of the Coca-Cola Company Star Salesman Kit, 1949-1951 Processed by: Alexandra Bickel; machine-readable finding aid created by: Alexandra Bickel David M. Rubenstein Rare Book & Manuscript Library Duke University Durham, N.C., USA

Aleph Number: 004307259

Machine-readable finding aid derived from XML authoring program. Date of source: June 2010Processed by Alexandra Bickel, June 2010; finding aid encoded by Alexandra Bickel, David M. Rubenstein Rare Book & Manuscript Library, Duke University, June 2010 Description is in English Finding aid was prepared using DACS and local Style Guide Inventory of the Coca-Cola Company Star Salesman Kit, 1949-1951 David M. Rubenstein Rare Book & Manuscript Library Duke University Durham, North Carolina 27708-0185 USA

Descriptive Summary David M. Rubenstein Rare Book & Manuscript Library, Duke University Coca-Cola Company. Coca-Cola Company Star Salesman Kit, 1949-1951 Material in English 2 Linear Feet 43 Items For current information on the location of these materials, please consult the Library's online catalog. The Coca-Cola Company was founded in Atlanta in 1886 by John Pemberton. The Star Salesman Kit was part of a program developed to train Coca-Cola salesmen. The Coca-Cola Company Star Salesman Kit dates from 1949-1951 and consists of numbered training lessons, memorabilia buttons, 35mm filmstrips and accompanying phonograph records, which together comprise a training program for Coca-Cola sales employees. Topics covered include increasing sales, product placement, stock magazines, coolers and vending machines, and selling to women. Acquired as a part of the John W. Hartman Center for Sales, Advertising & Marketing History. Administrative Information Access Restrictions

Collection is open for research.

However, original audiovisual materials are closed to research until use copies can be produced. Contact Research Services for more information.

Collection may contain materials to which the Acknowledgment of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Preferred Citation

[Identification of item], Coca-Cola Company Star Salesman Kit, David M. Rubenstein Rare Book & Manuscript Library

Provenance

The Coca-Cola Company Star Salesman Kit was purchased by the David M. Rubenstein Rare Book & Manuscript Library in 2010.

Processing Information

Processed by Alexandra Bickel, June 2010

Encoded by Alexandra Bickel, June 2010

Accession 2010-0077 is described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.

This finding aid is NCEAD compliant.

Historical Note

For information on the history of the Coca-Cola Company, visit the corporate website:

thecoca-colacompany.com

Collection Overview

The Coca-Cola Company Star Salesman Kit dates from 1949-1951 and consists of numbered training lessons, memorabilia buttons, 35mm filmstrips and accompanying phonograph records, which together comprise a training program for Coca-Cola sales employees. Topics covered include increasing sales, product placement, stock magazines, coolers and vending machines, and selling to women.

Collection Arrangement

Items were removed from the Salesman Kit case and arranged by format: printed materials, filmstrips, and phonograph records.

Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.

Coca-Cola Company. Coca-Cola Company--Employees--Training of. Sales force management. Sales management--Handbooks, manuals, etc. Sales management--Handbooks, manuals, etc.--United States. Sales promotion--United States. Sales Personnel--Training of--United States. Sales Personnel--Training of--United Sates--Handbooks, manuals, etc. Sales Personnel--Training of. Sales Personnel--United States. Selling--Instructional materials. Selling--Instructional materials--United States. Selling--Programmed instruction. Selling--United States. Women consumers. 35mm. Phonograph records. Filmstrips. The John W. Hartman Center for Sales, Advertising & Marketing History. Related Material

Related materials may be found in the following Hartman Center Collections:

J. Walter Thompson Company. Albert B. Stridsberg Papers

J. Walter Thompson Company. New York Office. Research Department Records

Bill Communications Sales and Marketing Management Vertical Files

Garrett Orr Papers

John Benjamin Harris Papers

Roy Lightner Collection Of Antique Advertisements

Contents of Collection Star Salesman Kit, 1949-1951 (4 boxes)

Restrictions on Access: Original audiovisual materials are closed to researchers until use copies can be produced. Contact Research Services staff for more information.

1Case Star Salesman Kit case, 1950

[The kit case is made of wood, green in color. Inside the case, one side holds print materials folders and meeting notes, and the other side holds filmstrips and phonograph records. The case measures 24x19x5.5 inches.]

2Training Folders

[Folder titles correspond with 35mm filmstrips and phonograph records. Parts Six and Eight are missing and are also missing in filmstrips and phonograph records.]

Coin cooler manual, 1949-1950 Part One, Here's How, 1949-1950

[Suggestion Illustravox buyers guide included in folder.]

Part Two, It's Got to Be Sold, 1949-1950 Part Three, What's in it?, 1949-1950 Part Four, Under Cover Man, 1949-1950 Part Five, A Matter of Degrees, 1949-1950 Part Seven, The Woman in Your Life, 1949-1950 Part Nine, The Sellingest Man in Town, 1949-1950 Profit meter field test report, 1949-1950 Button pins, 1949-1950

[Inscribed with the title of Part Three folder; What's in It? and picture of kangaroo, also featured on folder.]

335mm Filmstrips

[Some items do not have corresponding printed material, but correspond with phonographic records. Arranged alphabetically.]

A Route Manager Works With Plant Management, 1949-1950 A Route Manager Works With the Route Salesmen, 1949-1950 A Route Manager Works With the Routes, 1949-1950 Are You This Man?, 1949-1950 Leadership, 1949-1950 Part One, Here's How, 1949-1950 Part Two, It's Got to Be Sold, 1949-1950 Part Three, What's in it?, 1949-1950 Part Four, Under Cover Man, 1949-1950 Part Five, A Matter of Degrees, 1949-1950 Part Seven, The Woman in Your Life, 1949-1950 Part Nine, The Sellingest Man in Town, 1949-1950 Partners for Profit, 1951 4Phonograph Records

Arranged alphabetically.

Restrictions on Access: Original audiovisual materials are closed to researchers until use copies can be produced. Contact Research Services staff for more information.

A Route Manager Works With Plant Management, 1949-1950 A Route to Manager Works With the Route Salesmen, 1949-1950 A Route Manager Works With the Routes, 1949-1950 Are You This Man?, 1949-1950 Get Out and Under, 1949-1950 Leadership, 1949-1950 Part One, Here's How, 1949-1950 Part Two, It's Got to Be Sold, 1949-1950 Part Three, What's in it?, 1949-1950 Part Four, Under Cover Man, 1949-1950 Part Five, A Matter of Degrees, 1949-1950 Part Seven, The Woman in Your Life, 1949-1950 Part Nine, The Sellingest Man in Town, 1949-1950 Partners for Profit, 1951