MenuInventory of the Coca-Cola Company Star Salesman Kit, 1949-1951
Abstract
The Coca-Cola Company was founded in Atlanta in 1886 by John Pemberton. The Star Salesman Kit was part of a program developed to train Coca-Cola salesmen.
The Coca-Cola Company Star Salesman Kit dates from 1949-1951 and consists of numbered training lessons, memorabilia buttons, 35mm filmstrips and accompanying phonograph records, which together comprise a training program for Coca-Cola sales employees. Topics covered include increasing sales, product placement, stock magazines, coolers and vending machines, and selling to women. Acquired as a part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Descriptive Summary
- Repository
- David M. Rubenstein Rare Book & Manuscript Library, Duke University
- Creator
- Coca-Cola Company.
- Title
- Coca-Cola Company Star Salesman Kit, 1949-1951
- Language of Material
- English
- Extent
- 2 Linear Feet, 43 Items
- Location
- For current information on the location of these materials, please consult the Library's online catalog.
Collection Overview
The Coca-Cola Company Star Salesman Kit dates from 1949-1951 and consists of numbered training lessons, memorabilia buttons, 35mm filmstrips and accompanying phonograph records, which together comprise a training program for Coca-Cola sales employees. Topics covered include increasing sales, product placement, stock magazines, coolers and vending machines, and selling to women.
Administrative Information
Collections are on the move for the renovation of the David M. Rubenstein Rare Book & Manuscript Library. Contact Rubenstein Library staff before visiting. Read More »
Access Restrictions
Collection is open for research.
However, original audiovisual materials are closed to research until use copies can be produced. Contact Research Services for more information.
Collection may contain materials to which the Acknowledgment of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.
Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
Use Restrictions
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
Contents of the Collection
Browse List of Series
Collapse All
Expand AllStar Salesman Kit, 1949-1951
Restrictions on Access:Original audiovisual materials are closed to researchers until use copies can be produced. Contact Research Services staff for more information.
[The kit case is made of wood, green in color. Inside the case, one side holds print materials folders and meeting notes, and the other side holds filmstrips and phonograph records. The case measures 24x19x5.5 inches.]
[Folder titles correspond with 35mm filmstrips and phonograph records. Parts Six and Eight are missing and are also missing in filmstrips and phonograph records.]
[Suggestion Illustravox buyers guide included in folder.]
[Inscribed with the title of Part Three folder; What's in It? and picture of kangaroo, also featured on folder.]
[Some items do not have corresponding printed material, but correspond with phonographic records. Arranged alphabetically.]
Arranged alphabetically.
Restrictions on Access: Original audiovisual materials are closed to researchers until use copies can be produced. Contact Research Services staff for more information.
Historical Note
For information on the history of the Coca-Cola Company, visit the corporate website:
Subject Headings
- Coca-Cola Company.
- Coca-Cola Company--Employees--Training of.
- Sales force management.
- Sales management--Handbooks, manuals, etc.
- Sales management--Handbooks, manuals, etc.--United States.
- Sales promotion--United States.
- Sales Personnel--Training of--United States.
- Sales Personnel--Training of--United Sates--Handbooks, manuals, etc.
- Sales Personnel--Training of.
- Sales Personnel--United States.
- Selling--Instructional materials.
- Selling--Instructional materials--United States.
- Selling--Programmed instruction.
- Selling--United States.
- Women consumers.
- 35mm.
- Phonograph records.
- Filmstrips.
- The John W. Hartman Center for Sales, Advertising & Marketing History.
Related Material
Related materials may be found in the following Hartman Center Collections:
J. Walter Thompson Company. Albert B. Stridsberg Papers
J. Walter Thompson Company. New York Office. Research Department Records
Bill Communications Sales and Marketing Management Vertical Files
Preferred Citation
[Identification of item], Coca-Cola Company Star Salesman Kit, David M. Rubenstein Rare Book & Manuscript Library
Provenance
The Coca-Cola Company Star Salesman Kit was purchased by the David M. Rubenstein Rare Book & Manuscript Library in 2010.
Processing Information
Processed by Alexandra Bickel, June 2010
Encoded by Alexandra Bickel, June 2010
Accession 2010-0077 is described in this finding aid.
Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.
This finding aid is NCEAD compliant.