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Guide to the Coca-Cola Company Star Salesman Kit, 1949-1951

Abstract

The Coca-Cola Company was founded in Atlanta in 1886 by John Pemberton. The Star Salesman Kit was part of a program developed to train Coca-Cola salesmen.

The Coca-Cola Company Star Salesman Kit dates from 1949-1951 and consists of numbered training lessons, memorabilia buttons, 35mm filmstrips and accompanying phonograph records, which together comprise a training program for Coca-Cola sales employees. Topics covered include increasing sales, product placement, stock magazines, coolers and vending machines, and selling to women. Acquired as a part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
Coca-Cola Company.
Title
Coca-Cola Company Star Salesman Kit 1949-1951
Language of Material
English
Extent
2 Linear Feet, 43 Items
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

The Coca-Cola Company Star Salesman Kit dates from 1949-1951 and consists of numbered training lessons, memorabilia buttons, 35mm filmstrips and accompanying phonograph records, which together comprise a training program for Coca-Cola sales employees. Topics covered include increasing sales, product placement, stock magazines, coolers and vending machines, and selling to women.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

However, original audiovisual materials are closed to research until use copies can be produced. Contact Research Services for more information.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Restrictions on Access:Original audiovisual materials are closed to researchers until use copies can be produced. Contact Research Services staff for more information.

Case
Box 1
Star Salesman Kit case, 1950

[The kit case is made of wood, green in color. Inside the case, one side holds print materials folders and meeting notes, and the other side holds filmstrips and phonograph records. The case measures 24x19x5.5 inches.]

Box 1

[Folder titles correspond with 35mm filmstrips and phonograph records. Parts Six and Eight are missing and are also missing in filmstrips and phonograph records.]

Coin cooler manual, 1949-1950
Box 2
Part One, Here's How, 1949-1950

[Suggestion Illustravox buyers guide included in folder.]

Box 2
Part Two, It's Got to Be Sold, 1949-1950
Box 2
Part Three, What's in it?, 1949-1950
Box 2
Part Four, Under Cover Man, 1949-1950
Box 2
Part Five, A Matter of Degrees, 1949-1950
Box 2
Part Seven, The Woman in Your Life, 1949-1950
Box 2
Part Nine, The Sellingest Man in Town, 1949-1950
Box 2
Profit meter field test report, 1949-1950
Box 2
Button pins, 1949-1950

[Inscribed with the title of Part Three folder; "What's in It?" and picture of kangaroo, also featured on folder.]

Box 2

[Some items do not have corresponding printed material, but correspond with phonographic records. Arranged alphabetically.]

A Route Manager Works With Plant Management, 1949-1950
Box 3
A Route Manager Works With the Route Salesmen, 1949-1950
Box 3
A Route Manager Works With the Routes, 1949-1950
Box 3
Are You This Man?, 1949-1950
Box 3
Leadership, 1949-1950
Box 3
Part One, Here's How, 1949-1950
Box 3
Part Two, It's Got to Be Sold, 1949-1950
Box 3
Part Three, What's in it?, 1949-1950
Box 3
Part Four, Under Cover Man, 1949-1950
Box 3
Part Five, A Matter of Degrees, 1949-1950
Box 3
Part Seven, The Woman in Your Life, 1949-1950
Box 3
Part Nine, The Sellingest Man in Town, 1949-1950
Box 3
Partners for Profit, 1951
Box 3

Arranged alphabetically.

Restrictions on Access: Original audiovisual materials are closed to researchers until use copies can be produced. Contact Research Services staff for more information.

A Route Manager Works With Plant Management, 1949-1950
Box 4
A Route to Manager Works With the Route Salesmen, 1949-1950
Box 4
A Route Manager Works With the Routes, 1949-1950
Box 4
Are You This Man?, 1949-1950
Box 4
Get Out and Under, 1949-1950
Box 4
Leadership, 1949-1950
Box 4
Part One, Here's How, 1949-1950
Box 4
Part Two, It's Got to Be Sold, 1949-1950
Box 4
Part Three, What's in it?, 1949-1950
Box 4
Part Four, Under Cover Man, 1949-1950
Box 4
Part Five, A Matter of Degrees, 1949-1950
Box 4
Part Seven, The Woman in Your Life, 1949-1950
Box 4
Part Nine, The Sellingest Man in Town, 1949-1950
Box 4
Partners for Profit, 1951
Box 4

Historical Note

For information on the history of the Coca-Cola Company, visit the corporate website:

thecoca-colacompany.com

Subject Headings

Related Material

Preferred Citation

[Identification of item], Coca-Cola Company Star Salesman Kit, David M. Rubenstein Rare Book & Manuscript Library, Duke University

Provenance

The Coca-Cola Company Star Salesman Kit was purchased by the David M. Rubenstein Rare Book & Manuscript Library in 2010.

Processing Information

Processed by Alexandra Bickel, June 2010

Encoded by Alexandra Bickel, June 2010

Accession 2010-0077 is described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.

This finding aid is NCEAD compliant.