Preliminary Inventory of the Commentary Advertising Pages, 1961-1992
Collection Overview
Collection consists of covers and advertising sections only taken from several decades of Commentary magazine issues. The material illustrates products, pitches, and endorsers marketed to the readership, primarily well-educated American Jews. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Descriptive Summary
- Title
- Commentary advertising pages, 1961-1992
- Creator
- John W. Hartman Center for Sales, Advertising and Marketing History.
- Extent
- 3.6 Linear Feet, 183 Items
- Repository
- David M. Rubenstein Rare Book & Manuscript Library, Duke University
- Location
- For current information on the location of these materials, please consult the Library's online catalog.
- Language
- English.
Administrative Information
Collections are on the move for the renovation of the David M. Rubenstein Rare Book & Manuscript Library. Contact Rubenstein Library staff before visiting. Read More »
Access Restrictions
Collection is open for research.
However, patrons must sign the Acknowledgment of Legal Responsibility and Privacy Rights form before using this collection.
Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
Use Restrictions
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
Contents of the Collection
Historical Note
Magazine published by the American Jewish Committee primarily for the Jewish population in the United States.
Subject Headings
- American Jewish Committee.
- Commentary(New York, N.Y.).
- Advertising--United States.
- Jews--Periodicals.
- Jews--United States--Periodicals.
- Jewish periodicals.
- Target marketing.
- Minority consumers--United States.
- Advertising, Magazine.
- Ethnic groups--Periodicals.
- Ethnicity--Periodicals.
- Group identity--Periodicals.
- John W. Hartman Center for Sales, Advertising & Marketing History.
Preferred Citation
[Identification of item], Commentary advertising pages, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
Processing Information
Processed by Joshua Kaiser
Completed June 12, 2002
Encoded by Ruth E. Bryan and Joshua Kaiser
This finding aid is NCEAD compliant.
This collection is unprocessed: materials may not have been ordered and described beyond their original condition.
