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Guide to the Compton Advertising, Inc. Records, 1915-1956 and undated

Abstract

Compton Advertising, Inc. was founded in 1937, formed out of the former company Blackman Advertising, Inc. In the 1980s Compton merged with, and was eventually absorbed by, Saatchi & Saatchi.

The Compton Advertising, Inc. Records cover the years 1915-1956 and includes proofs of house advertisements and brochures promoting Blackman Advertising, Inc.; its successor Compton Advertising, Inc.; and the Blackett, Sample & Hummert, Inc. agency. Contains an album of mounted photographs; and credentials charts intended for new business presentations. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
Compton Advertising, Inc.
Title
Compton Advertising, Inc. records, 1919-1956 and undated
Language of Material
English
Extent
2.0 Linear Feet, 100 Items
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

The Compton Advertising, Inc. Records cover the years 1915-1956 and includes proofs of "house advertisements" and brochures promoting Blackman Advertising, Inc.; its successor Compton Advertising, Inc.; and the Blackett, Sample & Hummert, Inc. agency. Contains an album of mounted photographs; and credentials charts intended for new business presentations.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Magazine advertisements, 1934-1935
Box 1
New business credentials, circa 1936
Box 1
Photograph album of personnel, circa 1936
(3 folders)
Box 1
House advertisements, 1920, 1924-1932
(4 folders)
Box 1
House advertisements appearing in Printer's Ink, 1915-1920
(2 folders)
Box 1
Advertisements, 1940-1956

[Primarily house advertisements; includes one advertisement for Proctor & Gamble's Duz detergent.]

Box 1

Historical Note

Blackman Company: The Blackman Company was founded by Oscar Blackman and Frank Hermes in 1908, and became known for its 60-year handling of the Procter & Gamble company beginning in the 1920s. In 1935, the company was purchased by its employees Richard Compton (President), Leonard Bush and Alfred Stanford, and two years later was renamed Compton Advertising, Inc. After a period of marked growth during the 1950s and 1960s, Compton merged in 1977 with the Saatchi & Saatchi agency, and was ultimately bought out by that company in 1982. In 1984 Compton was renamed Saatchi, Saatchi & Compton; in 1986, the company was renamed Saatchi & Saatchi.

Blackett-Sample-Hummert: The Blackett-Sample-Hummert Company was founded in 1923 in Chicago. Beginning in the late 1920s, the company became known for its work on behalf of Procter & Gamble soap products, producing daytime radio dramas promoting the products; these became known as "soap operas". Some twenty years later, in 1948, the company relocated to New York City, a hub of television broadcasting. The company eventually became known as Dancer Fitzgerald Sample and was purchased by Saatchi & Saatchi for $75 million in 1986. The two companies merged soon after to form the subsidiary company Saatchi & Saatchi DFS Compton.

Subject Headings

Related Material

Related Material

Related materials may be found in the following Hartman Center collections:

Bates Worldwide, Inc. Records

O. Milton Gossett Papers

James O'Shaughnessy Papers

Walter Weir Papers

Additional related material may be located in the following collections of the J. Walter Thompson Company Archives:

Advertising Vertical Files

Howard Henderson Papers

Preferred Citation

[Identification of item], Compton Advertising, Inc. Records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The Compton Advertising, Inc. Records were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift from O. Milton Gossett in 2003.

Processing Information

Processed by Melissa Pascoe, Ashley Urquhart, February 2009

Encoded by Jessica Wood, March 2009

Accession 2003-0171 is described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.

This finding aid is NCEAD compliant.