Guide to the Dayton Company Advertising Scrapbooks, 1904-1968
The Dayton Company, founded in 1902 in Minneapolis, Minn., was the predecessor firm to the Target Corporation, one of the largest retail chains in the United States. The Dayton Company Advertising Scrapbooks collection spans the years 1904 through 1968 and consist of 509 bound scrapbooks of newspaper advertisements, fliers and circulars for the Dayton department store chain in Minneapolis and St. Paul, Minn. and Rochester, N.Y., as well for several of Dayton's competitors, affiliates and subsidiary department and discount stores, including B. Dalton Bookseller, the J.B. Hudson and L.S. Donaldson stores.
- Collection Number
- Dayton Company Advertising Scrapbooks
- Dayton Company
- 170 Linear Feet, 509 Items
- David M. Rubenstein Rare Book & Manuscript Library
- Material in English
The Dayton Company Advertising Scrapbooks collection spans the years 1904 through 1968 and consist of 509 bound scrapbooks of newspaper advertisements, fliers and circulars for the Dayton department store chain (the predecessor entity of the Target discount chain) in Minneapolis and St. Paul, Minn. and Rochester, N.Y., as well for several of Dayton's competitors, affiliates and subsidiary department and discount stores, including B. Dalton Bookseller, the J.B. Hudson and L.S. Donaldson stores.
The collection is organized into the categories of Affiliate and Subsidiary Stores advertising and Dayton Company advertising, therein alphabetically by store name, within which the volumes are arranged in roughly chronological order.
Access to the Collection
Collection is open for research.
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Use & Permissions
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
How to Cite
[Identification of item], Dayton Company Advertising Scrapbooks, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
Donaldson's and Dayton were longtime rivals in Minneapolis; Donaldson's was eventually acquired by Dayton in 1995.
Arthur was Dayton's advertising manager from 1916 unti his retirement in 1948.
Box labeled out of sequence during processing; listed here for purposes of date range continuity.
George D. Dayton bought Goodfellows store in Minneapolis, Minn., and assumed presidency of the company
Goodfellows renamed as Dayton's Daylight Store; the company name changed to Dayton Dry Goods Company
Dayton's took over Bargain Basement, where odd lots and discontinued merchandise was sold
Dayton Dry Goods Company renamed as The Dayton Company
Hugh Arthur hired as advertising manager
Bargain Basement renamed the Downstairs Store
Delivery service began
Dayton Foundation created
Air shipment and delivery began
The Looking Glass and Sub-Deb specialty shops opened
Men's store opened
University store opened
J.B. Hudson and Son acquired and renamed J.B. Hudson, Inc.
Horse delivery service replaced by a truck fleet
The Model Room, specializing in high fashion dresses, opened
The Model Room renamed as The Oval Room
New Sky Room opened
New Looking Glass specialty shop opened
Hugh Arthur retired as advertising director
Fantle Bros. of Sioux Falls, S.D., acquired
Dayton's Rochester store opened
Southdale Center opened
Schuneman's of St. Paul, Minn., acquired; eventually renamed Dayton's-St. Paul
Brookdale Center opened
First Target discount store opened
B. Dalton Booksellers founded by the Dayton Co.
Dayton Corporation first public stock offering
Fantle Brothers reacquired by the Fantle family
Dayton Corporation and J.L. Hudson Company merged to form the Dayton Hudson Corporation
Mervyn's department stores acquired
B. Dalton Booksellers sold to Barnes & Noble, Inc.
Marshall Field's department stores acquired
Dayton Hudson Corporation renamed as the Target Corporation
Marshall's and Mervyn's chains are sold to allow Target to concentrate on discount merchandising
Click to find related materials at Duke University Libraries.
- B. Dalton Bookseller (Firm)
- Dayton Company
- Donaldson's (Firm: Minneapolis, Minn.)
- Dayton Company
- Dayton Corporation
- Dayton Hudson Corporation
- John W. Hartman Center for Sales, Advertising & Marketing History
- J.B. Hudson, Inc.
- J.B. Hudson & Son (Firm)
- L.S. Donaldson Company (Minneapolis, Minn.)
- Target Corporation -- History
- William Donaldson & Company (Minneapolis, Minn.)
- Advertising, Newspaper
- Advertising fliers
- Department stores -- United States -- History -- 20th century
- Department stores -- United States -- History
- Discount houses (Retail trade) -- United States
- Discount houses (Retail trade)
- Department stores
- Department stores -- United States
- Department stores -- Advertising
- Discount houses (Retail trade) -- United States -- History
- Discount houses (Retail trade) -- United States -- History -- 20th century
The Dayton Company Advertising Scrapbooks were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2006.
Processed by Richard Collier and the Rubenstein Library Staff, September 2006
Processing was supported in part by a gift from the Target Corporation
Encoded by Richard Collier
Completed March 2007
Accession 2006-0094 is described in this finding aid.