Guide to the Dayton Company Advertising Scrapbooks, 1904-1968
The Dayton Company, founded in 1902 in Minneapolis, Minn., was the predecessor firm to the Target Corporation, one of the largest retail chains in the United States.
The Dayton Company Advertising Scrapbooks collection spans the years 1904 through 1968 and consist of 509 bound scrapbooks of newspaper advertisements, fliers and circulars for the Dayton department store chain in Minneapolis and St. Paul, Minn. and Rochester, N.Y., as well for several of Dayton's competitors, affiliates and subsidiary department and discount stores, including B. Dalton Bookseller, the J.B. Hudson and L.S. Donaldson stores.
- David M. Rubenstein Rare Book & Manuscript Library, Duke University
- Dayton Company (Target Corporation)
- Dayton Company Advertising Scrapbooks 1904-1968
- Language of Material
- 170 Linear Feet, 509 Items
- For current information on the location of these materials, please consult the Library's online catalog.
The Dayton Company Advertising Scrapbooks collection spans the years 1904 through 1968 and consist of 509 bound scrapbooks of newspaper advertisements, fliers and circulars for the Dayton department store chain (the predecessor entity of the Target discount chain) in Minneapolis and St. Paul, Minn. and Rochester, N.Y., as well for several of Dayton's competitors, affiliates and subsidiary department and discount stores, including B. Dalton Bookseller, the J.B. Hudson and L.S. Donaldson stores.
The collection is organized into the categories of Affiliate and Subsidiary Stores advertising and Dayton Company advertising, therein alphabetically by store name, within which the volumes are arranged in roughly chronological order.
Collection is open for research.
Researchers must register and agree to copyright and privacy laws before using this collection.
All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
Donaldson's and Dayton were longtime rivals in Minneapolis; Donaldson's was eventually acquired by Dayton in 1995.
Arthur was Dayton's advertising manager from 1916 unti his retirement in 1948.
Box labeled out of sequence during processing; listed here for purposes of date range continuity.
|1902||George D. Dayton bought Goodfellows store in Minneapolis, Minn., and assumed presidency of the company|
|1903||Goodfellows renamed as Dayton's Daylight Store; the company name changed to Dayton Dry Goods Company|
|1907||Dayton's took over Bargain Basement, where odd lots and discontinued merchandise was sold|
|1910||Dayton Dry Goods Company renamed as The Dayton Company|
|1916||Hugh Arthur hired as advertising manager|
|1917||Bargain Basement renamed the Downstairs Store|
|1918||Dayton Foundation created|
Delivery service began
|1919||Air shipment and delivery began|
|1924||The Looking Glass and Sub-Deb specialty shops opened|
|1926||Men's store opened|
|1927||University store opened|
|1929||J.B. Hudson and Son acquired and renamed J.B. Hudson, Inc.|
|1935||Horse delivery service replaced by a truck fleet|
|1938||The Model Room, specializing in high fashion dresses, opened|
|1943||The Model Room renamed as The Oval Room|
|1947||New Sky Room opened|
|1948||Hugh Arthur retired as advertising director|
New Looking Glass specialty shop opened
|1954||Dayton's Rochester store opened|
Fantle Bros. of Sioux Falls, S.D., acquired
|1956||Southdale Center opened|
|1959||Schuneman's of St. Paul, Minn., acquired; eventually renamed Dayton's-St. Paul|
|1962||First Target discount store opened|
Brookdale Center opened
|1965||B. Dalton Booksellers founded by the Dayton Co.|
|1967||Dayton Corporation first public stock offering|
Fantle Brothers reacquired by the Fantle family
|1969||Dayton Corporation and J.L. Hudson Company merged to form the Dayton Hudson Corporation|
|1978||Mervyn's department stores acquired|
|1987||B. Dalton Booksellers sold to Barnes & Noble, Inc.|
|1990||Marshall Field's department stores acquired|
|2000||Dayton Hudson Corporation renamed as the Target Corporation|
|2004||Marshall's and Mervyn's chains are sold to allow Target to concentrate on discount merchandising|
- Dayton Corporation
- Dayton Hudson Corporation
- Dayton Company
- Target Corporation -- History
- L.S. Donaldson Company (Minneapolis, Minn.)
- Donaldson's (Firm: Minneapolis, Minn.)
- William Donaldson & Company (Minneapolis, Minn.)
- J.B. Hudson & Son (Firm)
- J.B. Hudson, Inc
- B. Dalton Bookseller (Firm)
- Department stores
- Department stores -- Advertising
- Department stores -- United States
- Department stores -- United States -- History
- Department stores -- United States -- History -- 20th century
- Discount houses (Retail trade)
- Discount houses (Retail trade) -- United States
- Discount houses (Retail trade) -- United States -- History
- Discount houses (Retail trade) -- United States -- History -- 20th century
- Advertising, newspaper
- Advertising fliers
- John W. Hartman Center for Sales, Advertising & Marketing History
[Identification of item], Dayton Company Advertising Scrapbooks, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
The Dayton Company Advertising Scrapbooks were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2006.
Processed by Richard Collier and the Rubenstein Library Staff, September 2006
Processing was supported in part by a gift from the Target Corporation
Encoded by Richard Collier
Completed March 2007
Accession 2006-0094 is described in this finding aid.
Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and our local Style Guide.