Inventory of the D'Arcy Masius Benton & Bowles Archives, 1929-1995 and undated

Selected items from this collection have been digitized and are available in: AdViews - Duke Digital Collections.

Collection Overview

The D'Arcy Masius Benton & Bowles (DMB&B) Archives consists of advertising agency records spanning the years 1929 to 1995. The bulk of the material dates from the 1950s to the mid-1980s. The Archives includes material that documents aspects of three advertising agencies: D'Arcy Masius Benton & Bowles (DMB&B), Benton & Bowles (B&B), and D'Arcy-MacManus & Masius (D-MM).

The Archives as a whole provides a comprehensive overview of Benton & Bowles advertisements (1932-1995) and commercials (1950s-1980s), primarily those created by the agency's New York office. Other major topics include the advertising careers of William B. Benton and Atherton W. Hobler; research and publication about the history of Benton & Bowles by Gordon Webber and Frank Smith; television programs created by B&B in the 1950s; aspects of employee training, recruitment, and management; and marketing research. The Archives also documents the merger of the D'Arcy-MacManus & Masius agency with Benton & Bowles to form DMB&B in 1985. There is very little information in the Archives about the D'Arcy-MacManus & Masius agency prior to the merger. Also, material about Benton & Bowles offices other than New York is limited, and found mostly in B&B house organs.

The D'Arcy-MacManus Masius Files comprise a very small amount of materials in the Archives. Although the D'Arcy agency had its roots in 1906, the Items gathered here date only from 1972-1985, mainly 1981 to 1985. They consist of corporate publications, notes, and clippings. The 75th Anniversary edition of Between Us contains an overview of the history of D'Arcy-MacManus & Masius, especially of the D'Arcy Advertising Company, and its clients. Profiles, a resource book, provides information on all of the divisions of the D'Arcy -MacManus Masius Worldwide group of advertising agencies.

The Benton and Bowles Files are by far the largest part of the Archives. They include primarily print advertisements (the largest series in the Archives), but also over 500 films, significant documents relating to the work of the agency, photographs, and corporate publications. The Benton & Bowles Files span the years 1929 to 1985, although most of the material dates from 1950s and after. Item types in the collection include internal memoranda; reports; speeches; printed material (manuals, leaflets, pamphlets, and house organs); photographs; research notes; credentials; employee training material; press releases and clippings; book manuscripts; audio tapes of oral history interviews; and financial papers. The Benton & Bowles Files provide documentation of the history of print and television advertising; television programming; the history of the B&B agency and its corporate culture; corporate communications; marketing research; and advertising executives.

The earliest Items in the B&B Files are two small bank books recording account activity of the fledgling agency from 1929 to 1935 and copies of William (Billie) Benton's long letters to his mother, 1929-1938, in which he confides details of his new advertising agency as well as family matters. A small number of other Items date from the 1930s and 1940s and illustrate isolated aspects of the agency's business in that period.

Long series of various agency house organs begin in 1947 and provide the most complete and continuous views of Benton & Bowles, its clients, advertising campaigns, personnel, and various offices in the U.S. and abroad.

The Advertisements Series is the largest section of the Archives and contains comprehensive files of print advertising campaigns developed mainly by Benton & Bowles from 1932-1980. The Series includes primarily proofs, along with some tearsheets, of consumer and trade advertisements, most from U.S. magazines and newspapers. Files for a few clients include unusual material, such as packaging or client newsletters. Most of the advertisements were removed from large scrapbooks into which B&B employees had pasted them; many have suffered glue damage, but they remain an invaluable source for studying the development of a number of advertising campaigns over long periods of time. Longtime clients of B&B included Procter & Gamble and General Foods, among many others. Neither the Advertisements Series nor any other part of the Archives contains substantial documentation of the creative processes behind the advertisements and advertising campaigns.

For additional information about the Advertisements Series, see the data collection sheets in the Information Folders about the DMB&B Archives. The data collection sheets provide notes about: languages, other than English, used in the advertisements; countries, other than the United States, for which advertisements were produced; the use of celebrities in the advertisements; themes or social and political issues that can be studied in the advertisements; and the use of comic illustrations. The data collection sheets also note the existence of collateral literature for certain advertising campaigns. The Information Folders also contain a list of Benton & Bowles clients and the dates of agency-client relationships.

The Audiovisual Series (RESTRICTED) contains over 500 reels of 16mm film varying in lengths from 200' to 1600'. The majority of the films are compilations of commercials created mainly by Benton & Bowles for many different clients. Also included are several dozen reels of vintage television programs (shows created or sponsored by B&B), several stockholders' meetings, speeches, new business presentations, and outtakes. At the time of this writing, most of the films have not been viewed in their entirety, indexed, or reformatted. However, a selection of films has been reformatted for research use.

Addition (accession #2001-0103) (554 items, 7.5 linear ft.; dated [ca. 1950s]-[1980s]) comprises 16-mm film reels of commercials. Brand names and clients include Crest, Post cereals, Scope, Yardley, Hardees, Grape Nuts, Hasbro, and Pampers. Viewing of commercials is restricted until videocassette use copies are made. For a container list, contact a Reference Archivist.

Descriptive Summary

Title: D'Arcy Masius Benton & Bowles Archives, 1929-1995 and undated
Creator: D'Arcy Masius Benton & Bowles
Extent: 152 Linear Feet, 30,220 Items
Repository: Duke University. David M. Rubenstein Rare Book & Manuscript Library
Location: For current information on the location of these materials, please consult the Library's online catalog.
Language: English.

Series Quick Links

Benton & Bowles, 1929-1986 and undated
D'Arcy-MacManus Masius, 1972-1985, undated
D'Arcy Masius Benton & Bowles, 1985-1989 and undated
Advertisements, 1932-1995
Audiovisual Materials, ca. 1950-1986

Administrative Information

Collections are on the move for the renovation of the David M. Rubenstein Rare Book & Manuscript Library. Contact Rubenstein Library staff before visiting. Read More »

Access Restrictions

Collection is open for research.

However, original audiovisual materials are closed to researchers. Some use copies are available in the collection. Consult research services for further information.

In addition, patrons must sign the Acknowledgment of Legal Responsibility and Privacy Rights form before using this collection.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Use Restrictions

The copyright interests in the D'Arcy Masius Benton & Bowles Archives have not been transferred to Duke University in their entirety. For further information, see the section on copyright in the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Browse List of Series

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Benton & Bowles, 1929-1986 and undated

26 Boxes

Memoranda, 1959-1985 bulk 1970s-1981

Contains records addressed to the Organization, that are usually related to the work of the entire company. It also contains Inter-office, memoranda that refer to specific individuals or groups within the organization. Materials document new partnerships between Benton & Bowles and other companies; changes in management; company directives; announcements; the results of surveys; employee activities; policies; and office operation. Announcements of new, or renewed, client accounts are also documented. Arranged alphabetically by the name of the part of the company to which the memoranda were addressed, then chronologically.

International, 1968-1985

Box B&B 1

Inter-Office, 1959, June,-1985, Oct

Box B&B 1

Organization, 1937, Oct.-1981

(12 folders)

Box B&B 1

Organization, 1982-1985

(11 folders)

Box B&B 2

Reports, 1938-1983 bulk 1960s-1983

Contains mostly publications and printed materials created by the Benton & Bowles Research Services and Public Relations. Some reports were distributed to clients or the general public; others were used primarily by company employees. The reports were based on research about consumer perspectives, economic conditions, or potential markets for particular products such as whiskey (1938) or frozen foods (1976). Potential markets in the new state of Alaska are described in a 1959 report. Lou Harris and Associates prepared a 1978 report about Benton & Bowles. See also oversize materials. Arranged in chronological order.

1938, Congenerics in Whiskey (with accompanying map)

Box B&B 2 (continued)

1958(?), Perspective: Three simple charts review our country's economic history at a glance

Box B&B 3

1959, Our 49th State: An Adventure in Marketing

Box B&B 3

1963, International Advertising, L. T. Steele

Box B&B 3

1964, A Consumer Promotion Program for Manhattan's Finest Retail Enterprises, General Public Relations

Box B&B 3

1971, Strategy Review Board

Box B&B 3

1976, The Frozen Food Industry and Growth of Baked Goods

Box B&B 3

1978, A Study of the Reputation of Benton & Bowles, Louis Harris and Associates

Box B&B 3

1979, Advertiser and Agency Reactions to Media Research Services, Research Services

Box B&B 3

1979, The Great 1979 Gasoline Shortage: Behavior & Attitudes of the American Family, Research Services

Box B&B 3

1979, A Summary of Recent Developments in the Fields of Telecommunications Law, Telecommunications Regulations, and New Technology, Media Research

Box B&B 3

1980, Men's Changing Roles in the Family of the 80s: American Consensus Report, Research Services

Box B&B 3

1981, The New TV Technologies: The View from the Viewer, An American Consensus Report, Research Services

Box B&B 3

1982, Review of Major TV Commercial Pre-Testing Research Services, Research Services

Box B&B 3

1982, Sports on Television: The Viewer Speaks Out, An American Consensus Report, Research Services

Box B&B 3

1983, The New TV Technologies; The View from the Viewer, II, An American Consensus Report, Research Services

Box B&B 4

Officers and Staff, 1929-1986, undated

Divided into four categories: Biographical Information; Speeches; Staff Resources; and Recruitment.

Biographical Information, 1929-1986, undated bulk 1970s-1980s

Includes correspondence, pictures, press releases, printed material, testimony, notes, manuscripts, reprints, clippings, a scrapbook, photographs, and a press book. The section includes limited information about a few Benton & Bowles employees, except for William B. Benton and Atherton W. Hobler, who are documented more fully. The letters from Benton to his mother contain information on the early history of the company as well as on Benton's personal life. The correspondence gives a personal perspective on the early years of Benton & Bowles and chronicles financial changes, marketing strategies, personnel matters, and the general development of the company throughout the Depression of the 1930sIn the early letters, Bowles also describes his work with the Lord & Thomas agency. Additional information on Hobler and his family is in the History section. Also included is a scrapbook documenting the Crusade for Freedom, a 1950s era anti-communism activity. Arranged alphabetically by individuals' names. See also Oversize Materials.

Baker, William R., Jr., Press book regarding trip to Europe to study advertising industry's role in the United Kingdom and European Common Market, 1963, Jan. 19-May 31

[William R. Baker, Jr., was chairman of the Public Information Committee, New York Campaign, to establish and to fund Radio Free Europe.]

(2 folders)

Box B&B 4 (continued)

Benton, William B.

Correspondence (family), 1929-1938

(2 folders)

Box B&B 4 (continued)

Notes and clippings, 1973, undated

Box B&B 4 (continued)

Bloede, Victor G.

1957-1983

Box B&B 4 (continued)

Pictures, 1983, undated

Box B&B 4 (continued)

Bowen's, John S.

1974-1978

Box B&B 4 (continued)

Pictures, 1978-1982, undated

Box B&B 4 (continued)

Bowen, John S.

Pictures

1978-1982, undated

Box B&B 5

Family, undated

Box B&B 5

Bowles, Chester W., 1986, June

Box B&B 5

Goldberg, Alice, 1983

Box B&B 5

Guarascio, Philip, 1983

Box B&B 5

Hobler, Atherton W.

1940-1986, undated

Box B&B 5

Pictures, 1970, undated

Box B&B 5

Kilborn, Helen Scofield, 1965-1981, undated

Box B&B 5

Lusk, Robert, 1958-1971, undated

Box B&B 5

Steele, L. T., 1946-1981, undated

Box B&B 5

Webber, Gordon, 1959-1986, undated

Box B&B 5

Speeches, circa 1940-1979 bulk 1965-1979

Contains speeches given by company executives to professional associations such as the American Association of Advertising Agencies; in workshops on color advertising; at testimonial banquets; and for clients. See the Meetings section for speeches given at Benton & Bowles corporate meetings. Arranged alphabetically by speaker's name, then chronologically.

Bloede, Victor G.

1974, American Association of Advertising Agencies Annual Meeting

Box B&B 5 (continued)

1976, International Advertising in the Mid-Seventies

Box B&B 5 (continued)

1979, Response given at American Traditions Award Dinner in Honor of Victor G. Bloede

Box B&B 5 (continued)

Bloede, Victor G., 1983, The Advertising Man and His Social Responsibility

Box B&B 6

Bowen, John S.

1978, Never Having to Say You're Sorry, OR 21 Questions to Ask Before a New Product Luncheon, American Advertising Federation meeting

Box B&B 6

1979, Never Having to Say You're Sorry, OR 21 Questions to Ask Before a New Product Luncheon, Potato Chip/Snack Food Association meeting, New Orleans

Box B&B 6

Guarascio, Philip, 1985, Is it Smarter to Barter?

Box B&B 6

Hobler, Atherton W.

circa 1940-1945, Advertising and Defense

Box B&B 6

1967, The First Fifty Years are the Easiest

Box B&B 6

Webber, Gordon

1965, Jan., The Creative Role of the Agency Producer, presentation at Racine, Wisconsin

Box B&B 6

1965, July, The Creative Role of the Agency Producer, 8th Annual Advertising Age Creative Workshop, Chicago

Box B&B 6

1965, Nov., The Color Revolution, published in Speaking of Color, A Magazine Conference on Color

Box B&B 6

1966, The Color revolution, AAAA Western Region Conference

Box B&B 6

1967, Mar. 13, The Anatomy of the Commercial

Box B&B 6

1967, Mar. 23, The Commercial Five Years From Now

Box B&B 6

1967, Mar. 29, An American Looks at Color,

Box B&B 6

1968, Mar., The Agency and the Company: We Can Live and Prosper Together, presentation before Procter & Gamble (Bonus, Cheer, Dash, Ivory Snow Liquid)

Box B&B 6

1968, May, An Analysis of Television Commercial Costs

Box B&B 6

1968, June, ANA-AAAA Clinic on Integration of Television Advertising

Box B&B 6

1972, The Television Commercial Five Years From Now

Box B&B 6

1974, The Life and Times of the American TV Commercial

Box B&B 6

Staff Resources, 1939-1982, undated

Includes manuals, leaflets, pamphlets, printed material, and lists created for reference or personal use by the employees of the company. Employee training; information for media specialists; lists of staff; employee activities; and management's ideas about employees' responsibilities to the company are documented in this subseries. The materials are grouped in four sections: Account Executives and Assistant Account Executives; Employee Information; Production, including General, Media, Television and Print; and Miscellaneous. Arranged chronologically within sections.

Account Executives and Assistant Account Executives

1979, Assistant Account Executive Group, Advertising Standards and Clearance Orientation

Box B&B 6 (continued)

1979-1980, Summary of Client Accounting Systems and Procedures

Box B&B 6 (continued)

1980, Some Practical Thoughts for the New Account Executive

Box B&B 6 (continued)

1982, Assistant Account Executive Seminar, Broadcast Production

Box B&B 6 (continued)

1982, Assistant Account Executive, Media Training Program, Phase II

Box B&B 6 (continued)

Employee Information

1939, Client Contacts, Departments, and Staff Resumes

Box B&B 6 (continued)

1945-1952, Employee Art Show

Box B&B 6 (continued)

1950s-1979, Employee admonitions

Box B&B 6 (continued)

Employee Information

1954, 1980-1982, Personnel Lists

Box B&B 7

1956, About Benton & Bowles

Box B&B 7

1957, Welcome to Benton & Bowles

Box B&B 7

circa 1962-1963, Conversation, A Periodic Talk with the People at Benton & Bowles

Box B&B 7

1972, Orientation Booklet

Box B&B 7

1977, undated, Business Ethics: Everyone's Responsibility

Box B&B 7

1978-1979, Benton & Bowles International: Agency Information Directory

Box B&B 7

1981-1983, Hobler Awards

Box B&B 7

Production

General

1975, Production Department

Box B&B 7

1983, Procedures for Commercial Broadcast Coordination

Box B&B 7

Media Department

1957, Media Fact Book

Box B&B 7

1969-1970, Media Management

Box B&B 7

1971, 1980, Media Guidelines

Box B&B 7

1982, Media Department Agenda

Box B&B 7

undated, Media Planning

Box B&B 7

undated, Test Market Planning/procedures

Box B&B 7

Production

Television and Print Production

1965, Print Ad Control Department Manual

Box B&B 8

1978, Television and Print Production: Buying Methods

Box B&B 8

1981, Television Casting-Talent Contracts

Box B&B 8

1982, Television and Print Production: Print Control Department

Box B&B 8

undated, Television and Print Production: The Three Main Elements of Print Advertising

Box B&B 8

undated, Television and Print Production: TV/Radio Control Department, Summary and Procedures

Box B&B 8

Miscellaneous

1968, Suggested Program of Experimental Research, Advertising Research and Development

Box B&B 8

circa 1970, Syndicated Market Data Services Purchased by Clients or Agency

Box B&B 8

Recruitment, 1950s-1980s

Materials prepared by Benton & Bowles to attract new employees to the company. Includes primarily printed material. Arranged chronologically.

circa 1959-1962, An Introduction to the Career Opportunities in Advertising- Marketing at Benton & Bowles

Box B&B 8 (continued)

1959-1964, This Booklet is an Introduction to the Career Opportunities in Advertising-Marketing at Benton & Bowles

Box B&B 8 (continued)

1950s[?], Career opportunities in Advertising and Marketing at Benton & Bowles

Box B&B 8 (continued)

1966, advertisement for recruitment

Box B&B 8 (continued)

1970s[?], Opportunities in Account Management at Benton & Bowles, Inc.

Box B&B 8 (continued)

1980s[?], Benton & Bowles Recruitment Advertising

Box B&B 8 (continued)

Corporate Publications, 1938-1985 bulk 1940s-1985

Includes primarily printed materials, as well as photographs and negatives, manuscript drafts of publications, and memoranda. The publications chronicle company history from 1947 to the 1980sMost of the runs for each publication are complete and they form the bulk of the section. Many of the stories about advertising campaigns center on human interest factors, such as the role of an actor in a commercial or a company event that launched the campaign. Organized into three sections: House Organs, Credentials, and Press Releases. The Credentials were created by Benton & Bowles to give prospective clients a general overview of the company and its services. House Organs focus primarily on news about the company, but also include a considerable amount of information about clients and advertising campaigns, management, domestic and international offices of Benton & Bowles subsidiary companies, corporate research, other advertising agencies, and various business, social, and personal activities of Benton & Bowles employees. The Press Releases include news about management changes, research reports, and clients. Credentials are arranged chronologically; House Organs, in alphabetical order by title, then chronologically; and Press Releases are in chronological order. See also oversize materials.

Credentials

1938, A History of Benton & Bowles...Nine Years Old This Summer

Box B&B 8 (continued)

1939[?], Research Organization form letter

Box B&B 8 (continued)

1943, A Presentation of the Services of Benton & Bowles

Box B&B 8 (continued)

1955-1956, Questions and Answers About Benton & Bowles

Box B&B 8 (continued)

Credentials

1957, Dec., Hey! Where's Everybody (Relocation from Madison Ave. to Fifty Ave., N.Y.)

Box B&B 9

1958, Jan. 21, Buick: Benton & Bowles Is Right for Buick (an original notebook prepared for a day long meeting)

Box B&B 9

1958, Major U.S. Advertisers in Terms of Benton & Bowles' New Business Interest

Box B&B 9

1959, Facts About Benton & Bowles

Box B&B 9

1961, Credentials book

Box B&B 9

1962, Credentials book

Box B&B 9

1963, Business Development Program

Box B&B 9

1963, Some Notes from an Autobiography... Benton & Bowles, Inc. for Beech-Nut Life Savers, Inc.

Box B&B 9

1969-1972[?], This is Benton & Bowles, (B&B News Releases)

Box B&B 9

1960s[?], One Simple Selling Idea, Dramatically Presented

Box B&B 9

1970[?], This is Benton & Bowles

Box B&B 9

1971[?], Some Thoughts About Benton & Bowles

Box B&B 9

1974, It's Not Creative Unless It Sells

Box B&B 9

Credentials

1977-1978, Profile of an International Advertising Agency

Box B&B 10

1978, Twenty Questions To Ask Before You Launch A New Product

Box B&B 10

1980, Introduction to Benton & Bowles

Box B&B 10

Credentials

1981-1982, B&B - Profile of an Advertising Agency

Box B&B 10

1982, Profile of an Advertising Agency, booklet update

Box B&B 10

1985, The Bright Stuff

Box B&B 10

1985, Quick Facts about B&B

Box B&B 10

1985[?], Sales

Box B&B 10

House Organs

B&B Bulletin, 1947, Feb.-1948, Apr

(4 folders)

Box B&B 10

B&B Bulletin, (continued) 1948, May-1950

(8 folders)

Box B&B 11

B&B Bulletin, (continued) 1951-1958

(10 folders)

Box B&B 12

B&B Bulletin, (continued) 1959-1961

(5 folders)

Box B&B 13

B&B Bulletin, London Edition, 1962

Box B&B 13

B&B Europe Newsletter, 1979

Box B&B 13

B&B Impressions, 1968-1972

Box B&B 13

B&B Ink, Illustrations, 1982, Jan.-Feb(2 folders) (for copies of publication, see Oversize)

Box B&B 13

B&B Ink, Illustrations (continued) , 1982, Apr.-Oct

(9 folders)

Box B&B 14

B&B News, 1968, Apr.-1970, Feb

(2 folders)

Box B&B 14

B&B News, (continued) 1971-1981

(9 folders)

Box B&B 15

B&B Production News, 1968-1971

Box B&B 15

Press Releases, B&B News

1941-1952, 1979-1985

Box B&B 15

1980-1985,

[Clients: AMF; Apollo; J. Aron & Co.; Blistex; Corning Glass Works; Ericsson; Everstyl; Folio Society; Marine Midland Bank; Jeffrey Martin; Milliken & Co.; Brown Forman Distillers; Pinkerton Tobacco Co.; Prestel International; Quincy's Family Steakhouse; RCA Showtime; Refining; Texas Commerce Bankshares; UNICEF; Coalition for Literacy]

Box B&B 15

Subsidiary Companies, 1979-1980s

Includes correspondence, memoranda, press releases, client lists, clippings, and printed material. Primarily documents Manning, Selvage and Lee, a public relations firm. There is information about its mission and the purchase of the firm by Benton & Bowles. There is little information about Medicus Communications or Riverview Productions. Arranged by subsidiary company name, and then chronologically with pictures at the end.

Manning, Slevage and Lee

1979, Nov. 21-1981, Sept. 24, undated

Box B&B 15 (continued)

Pictures, 1979-1980s

(2 folders)

Box B&B 15 (continued)

Manning, Selvage and Lee, Pictures, 1979-1980s

(4 folders)

Box B&B 16

Medicus Communications, 1981, undated

Box B&B 16

Riverview Productions, Inc., 1985

Box B&B 16

Clients, 1931-1985, undated (bulk 1970-1980s, undated)

Includes correspondence, memoranda, reports, collateral literature (leaflets, brochures), press releases, notes, clippings, research records, printed material, photographs, and storyboards. Documents several aspects of advertising, including agreements for new advertising campaigns between Benton & Bowles and its clients; marketing strategies, including the early use of coupons; the adapting of advertising copy for use in local settings; the effectiveness of radio and television commercials; and the employment of celebrities in advertising campaigns. Clients most heavily represented include: Procter & Gamble Co.; General Foods; and Standard Brands . Additionally, there are research notes on consumer recall testing of television commercials for the Florida Citrus Commission, General Petroleum Company of Calif. (Mobil Oil), H.C. Moores Co. (Pream Instant Coffee Cream), and Texaco. Press releases about clients may be found in Corporate Publications. Arranged with a 1982 list of clients at the beginning of the series, then alphabetically by clients' names. Where the materials are further subdivided, they are arranged alphabetically by names of products; followed by correspondence, memoranda, and reports that are not product-specific.

Client list for B&B International, 1982

Box B&B 16 (continued)

Avanti: Media Plan for 1983, 1982

Box B&B 16 (continued)

AVCO Manufacturing Corp., Crosley Division, 1950s

Box B&B 16 (continued)

Bituminous Coal Institute, undated

Box B&B 16 (continued)

Bolla Wines (see Jos. Garneau Co.)

Box B&B 16 (continued)

Can Manufacturers Institute, undated

Box B&B 16 (continued)

Crosley (see AVCO)

Box B&B 16 (continued)

Eckrich (see Peter Eckrich and Sons)

Box B&B 16 (continued)

E. F. Hutton and Co., 1982-1984

Box B&B 16 (continued)

Emery Worldwide (Emery Air Freight Corp.), 1982, undated

Box B&B 16 (continued)

Fiat Motors of North America, 1981, undated

Box B&B 16 (continued)

Florida Citrus commission, 1962

Box B&B 16 (continued)

General Foods Corp.

Dessert Division: Birds Eye Cool Whip Non-Dairy Whipped Topping, 1980-1982

Box B&B 16 (continued)

Maxwell House Division

Brim Decaffeinated Coffee, 1980-1982; Here's to Veterans, awards to client and B&B from U.S. Veterans Administration, 1950s?

Box B&B 16 (continued)

Maxwell House Radio Showboat, 1933, May

Box B&B 16 (continued)

Memorandum: to Ralph Starr Butler, General Foods, from Chester Bowles of B&B regarding the use of coupons, 1931, Sept. 10

Box B&B 16 (continued)

Report: Production of Television and Radio Commercials prepared for

Box B&B 16 (continued)

General Petroleum Co. of California, Mobil Oil, undated

Box B&B 16 (continued)

Goodyear Tire and Rubber co. (see Oversize Series)

Box B&B 16 (continued)

Hardee's Food Systems, 1980-1985

Box B&B 16 (continued)

H.C. Moores Co., Division of M&R Dietetic Laboratories/Pream Instant Coffee Cream, 1962

Box B&B 16 (continued)

Jos. Garneau Co./Bolla Wines, 1984

Box B&B 16 (continued)

Jos. Schlitz Brewing Co./Schiltz Malt Liquor, 1980, undated

Box B&B 16 (continued)

Lenox, 1950, undated

Box B&B 16 (continued)

Mobil Oil (see General Petroleum of California)

Box B&B 16 (continued)

Muscular Dystrophy Association, 1981, undated

Box B&B 16 (continued)

Mutual Life Insurance Co., undated

Box B&B 16 (continued)

Nabisco (see Standard Brands)

Box B&B 16 (continued)

Norwich-Eaton Pharmaceutical Co./Pepto Bismol, 1981-1982

(2 folders)

Box B&B 16 (continued)

Peter Eckrich and Sons, 1981, undated

Box B&B 16 (continued)

Planters Products (see Standard Brands)

Box B&B 16 (continued)

Procter & Gamble Co.

Charmin Bathroom Tissue: 15th Year Celebration

1979-1981

Box B&B 17

Pictures, 1979-1981

Box B&B 17

Prell, 1962

Box B&B 17

Scope and Zest, 1980-1981

Box B&B 17

Correspondence and memoranda, 1941-1958

Box B&B 17

Prudential Insurance Co. of America

"Great Composers, Six Radio Dramatizations, presented on The Family Hour, 1943

Box B&B 17

Schlitz (see Jos. Schiltz)

Box B&B 17

Standard Brands, Planters Products (Nabisco)

Planters Nuts

1979-1982

Box B&B 17

Eva Gabor & Smothers, 1979-1982

Box B&B 17

Planters Oil, 1979

Box B&B 17

Stroh (see Jos. Schlitz)

Box B&B 17

Texaco, 1962-1980

Box B&B 17

Western Electric Co., 1945

Box B&B 17

Meetings, 1967-1982 (bulk 1967-1977)

Contains speeches and agendas. See also oversize materials. Arranged by type of meeting and then chronologically.

International Conferences

1967, Jan. 17, [First Annual Business Planning Conference], address by L. T. Steele

Box B&B 17 (continued)

1968, Jan. 16-20, Second Annual Business Planning Conference, program and address by L. T. Steele

Box B&B 17 (continued)

1970, Jan. 19-23, Fourth Annual Business Planning Conference, program and addresses by L. T. Steele and Victor G. Bloede

Box B&B 17 (continued)

International Conferences

1971, Jan. 19-22, Fifth Annual Business Planning Conference, address by L. T. Steele

Box B&B 18

1972, Jan. 22-28, sixth Annual Business Planning Conference, address by L. T. Steele

Box B&B 18

1973, Jan. 26 Seventh[?] Annual Business Planning Conference, address by L. T. Steele, The Future of B&B International

Box B&B 18

1977, May 10, Eleventh[?] Annual Business Planning Conference, address by Victor G. Bloede

Box B&B 18

Stockholders Meetings, 1967-1982

(8 folders)

Box B&B 18

Clippings, 1980-1985

Includes clipping compilations and loose clippings. Arranged by title of the compilation, then chronologically. Loose clippings arranged in chronological order. See also oversize materials.

Compilations: B&B in the News, 1980, Nov.-1982, Dec

(2 folders)

Box B&B 18 (continued)

Compilations: B&B in the News, 1983, June-1984, April

(3 folders)

Box B&B 19

Compilations: B&B Publicity Reports, 1982-1985

(5 folders)

Box B&B 19

History, circa 1957-1979, undated (bulk 1967-1978)

Contains company history research files and manuscripts that were created by three Benton & Bowles staff members: Atherton Hobler, Frank Smith, and Gordon Webber. Arranged into three categories: Atherton W. Hobler Autobiographies, Frank Smith Project, and Gordon Webber Project, Our Kind of People.

Atherton W. Hobler Autobiographies, 1960s-1970s

Includes manuscripts and some correspondence. Includes information about Hobler's earlier advertising work with the Gardner Advertising Company. Hobler's writings include information about the development of Benton & Bowles advertising campaigns for clients, such as General Foods (Maxwell House Coffee, Cool Whip), the Florida Citrus Commission, Procter & Gamble (Ivory Snow, Pampers, Prell, Scope, Tide, Zest), S. C. Johnson & Son (Pledge), and Vick Chemical Co. (Nyquil), and information about company operations and the activities of its executives. Hobler's career is also documented in the Officers and Staff Series (Biographical Information). Arranged with draft manuscripts first, followed by correspondence and chapter drafts.

Education of One Advertising Man, circa 1967

Box B&B 19 (continued)

I Saw the Change, draft outline for manuscript, 1960s?

Box B&B 19 (continued)

The Triangle of Marketing Success Manuscript, 1970s

Box B&B 19 (continued)

The Triangle of Marketing Success

Drafts of chapters, 1971

Box B&B 20

Correspondence, circa 1967-1971

Box B&B 20

Frank Smith Project, 1967-1968, undated

Includes manuscript drafts, notes, correspondence, memoranda, manuals, printed material, clippings, transcriptions, and press releases. There are a few original research notes; materials consist primarily of resource materials collected from B&B company files and manuscript drafts. Frank Smith's manuscript was not published. Arranged by form of draft (e.g., first draft), followed by correspondence, memoranda, and resource materials about various time periods. See also oversize material.

First draft, 1968

Background and Status Report; objectives of the history

Box B&B 20 (continued)

Title; cover design; preface; Chapter I, The Beginnings of the Business

Box B&B 20 (continued)

Chapter II, Bill Benton; Chapter III, Chet Bowles

Box B&B 20 (continued)

Chapter IV, 1930-1931

Box B&B 20 (continued)

Chapter V, 1932; Chapter VI, Hobe [Hobler]; Chapter VII, 1933-1936

Box B&B 20 (continued)

Manuscript draft and notes, 1968

Chapter I and II, Bill Benton (pp. 1-59)

(2 folders)

Box B&B 20 (continued)

Manuscript draft and notes, 1968

Chapter II, Bill Benton (pp. 1-15)

Box B&B 21

Part II, Bill Benton (pp. 98-223)

Box B&B 21

Chapter III, Chester Bowles

(2 folders)

Box B&B 21

Correspondence and memoranda, 1968-1969

Box B&B 21

Resource materials about 1930, 1941-1968, undated

(3 folders)

Box B&B 21

Resource materials 1948-1971, undated

(4 folders)

Box B&B 22

Miscellaneous, 1967-1968

Box B&B 22

Gordon Webber Project, Our Kind of People, 1960s-1979

Includes audio tapes, printed material, and advertisements. Contains research for Our Kind of People: The Story of the First 50 Years at Benton & Bowles, published by Benton & Bowles for its 50th anniversary in 1979The audiotapes of Webber's interviews with B&B executives provide personal views of the company's history. Also includes advertisements that were considered, but not used, for illustrations in the book. Arranged with published volume first, followed by the original manuscripts, and then research by type of material. See also oversize materials.

Our Kind of People: The Story of the First 50 Years at Benton & Bowles, 1979 (1 vol.)

Box B&B 22 (continued)

Our Kind of People: Original manuscript, 1978? (pp. 1-92)

Box B&B 22 (continued)

Our Kind of People

Original manuscript, 1978? (pp. 93-276)

(3 folders)

Box B&B 23

Index to audio tapes of interviews, 1978-1978

Box B&B 23

Interview tapes

Benton, Bill with Martha Deane, 1970, May 14

Box B&B 23

Bloede, Vic., 1978, Aug. 9-30 (3 tapes)

Box B&B 23

Bowen, Jack, 1978, Sept. 26 (2 tapes

Box B&B 23

Casey, Dick, 1978, Oct. 12

Box B&B 23

Ende, Dick, 1978, Sept. 21

Box B&B 23

Fescina, Andy, 1978, Dec. 15

Box B&B 23

Gilbert, A. M. (Gil), 1978, Aug. 15, Sept. 6 (4 tapes)

Box B&B 23

Hamel, Al, 1978, Sept. 12 (2 tapes)

Box B&B 23

Our Kind of People

Interview tapes (continued)

Lind, Ray; McKenzie, R. L., 1978, Oct. 11, Nov. 12 (2 tapes

Box B&B 24

McDermott, Tom, 1978, Oct. 3 (2 tapes)

Box B&B 24

Pattison, Pat, 1978, Oct. 4 (2 tapes)

Box B&B 24

Rich, Lee, 1978, Oct. 2

Box B&B 24

Rogers, Jim, 1978, Nov. 2

Box B&B 24

Schneeberg, Ed, 1978, Oct. 11 (2 tapes)

Box B&B 24

Schneider, Bill, 1978, Oct. 11

Box B&B 24

Scofield, Helen, 1978, Sept. 7

Box B&B 24

Sidnam, Alan, 1978, Sept. 19 (2 tapes)

Box B&B 24

Smith, Frank, 1978, Oct. 24 (2 tapes)

Box B&B 24

Speer, David, 1978, Dec. 21

Box B&B 24

Steele, Ted, 1978, Aug. 17, July 27, Aug. 25 (5 tapes)

Box B&B 24

Tompkins, Bill, 1978, Sept. 13, 17 (2 tapes)

Box B&B 24

Jingle Jam, presentation by Pat Pattison, 1957, Mar1

Box B&B 24

Staff meeting, 1957, Feb. 26

Box B&B 24

Our Kind of People

Library research, 1960s-1979

Box B&B 25

Resource material: Medicus Communications, B&B Production Dept., Personnel Dept., Promotion Dept., and Miscellaneous, 1978, undated

Box B&B 25

Illustrations, not used in book, undated

(2 folders)

Box B&B 25

Illustrations, used in book, undated

(2 folders)

Box B&B 25

Miscellaneous Materials, 1929-circa 1980, undated

Includes certificates, printed material, correspondence, invitations, photographs, a video cassette and reports. Arranged alphabetically by subject. See also oversize materials.

Awards, circa 1980

Box B&B 26

The Bowen Road Show: History of D-MM and B&B, undated

Box B&B 26

Correspondence, 1957-1959

Box B&B 26

Fiftieth Anniversary of Benton & Bowles

Dinner Invitation, circa 1979

Box B&B 26

Our Fiftieth Anniversary Year, A Photographic Record, 1979

Box B&B 26

Financial papers

Benton & Bowles Passbooks, 1929-1935

Box B&B 26

Fiscal Development Retrospective, 1930-1935

Box B&B 26

Harvard College, Harvard Business School: Case Studies of Benton & Bowles, 1966

Box B&B 26

World War II effort, 1943

Box B&B 26

Pictures

New York Office building, 909 Third [Ave.?], undated

Box B&B 26

Corporate airplanes, 1948-1960s

Box B&B 26

D'Arcy-MacManus Masius, 1972-1985, undated

Contains a chronological history of D'Arcy Advertising and its mergers that formed D'Arcy-MacManus Masius (D-MM); a profile directory that provides information relative to the D-MM Worldwide group of advertising agencies, biographical and historical notes, and clippings about the company.

Corporate Publications

Between Us, 75th Anniversary Edition, circa 1981

Box D-MM 1

Profiles

Information contacts, 1982

Box D-MM 1

Introduction, 1982

Box D-MM 1

DM&M worldwide, 1982

Box D-MM 1

Africa, 1982

Box D-MM 1

Australasia/Far East, 1982

Box D-MM 1

Europe, 1982

Box D-MM 1

Latin/South America, 1982

Box D-MM 1

North America, 1982

Box D-MM 1

Inter-Ad, 1982

Box D-MM 1

Notes/manuscript: Biographical information for William C. D'Arcy and Leonard Masius, undated

Box D-MM 1

Notes/manuscript: History of company, undated

Box D-MM 1

Clippings, 1972, Oct. 16-1985, July 1, undated

Box D-MM 1

D'Arcy Masius Benton & Bowles, 1985-1989 and undated

6 Boxes

Memoranda, 1985-1986

Includes directives and announcements that were issued by the New York and Corporate Offices about events, policies, procedures, personnel changes, benefits, employee recreation, and other company business. Arranged in reverse chronological order.

1985, Sept.-1986, Oct

(2 folders)

Box DMB&B 1

Reports, 1980s-1986

Contains two major research reports and related clippings.

Belief Dynamics... A Discipline for Managing Beliefs and Behavior, 1980s

Box DMB&B 1 (continued)

Fear and Fantasies of the American Consumer, An American Consensus Report, 1986, May

Box DMB&B 1 (continued)

Clipping index and summary, 1986, June 17

Box DMB&B 1 (continued)

Clipping Vol. I and II (Supplements), 1986

(2 folders)

Box DMB&B 1 (continued)

Officers and Staff, 1986-1988

Contains staff resources printed material and related correspondence. Arranged chronologically. See also oversize materials.

1986, Corporate Out-of-Home Medical Department Catalog

Box DMB&B 2

1987, Chairman's Report to Employee, sent to company employees

Box DMB&B 2

1988, Feb., Management Directory

Box DMB&B 2

Corporate Publications, 1985-1988

Adventures and Momentum are house organs and convey primarily internal news. Includes printed material and related correspondence. Arranged alphabetically by title, then chronologically. See also oversize materials.

Annual Report, 1988

Box DMB&B 2 (continued)

Adventures (formerly NY Adventures, 1986-1988

(2 folders)

Box DMB&B 2 (continued)

Adventures artwork, 1986, April (Clients: Procter & Gamble, FTD-San Diego Chicken)

Box DMB&B 2 (continued)

DMB&B: A Celebrated New Force... (inaugural edition), 1985, Oct

Box DMB&B 2 (continued)

Momentum, 1986-1988

(1 folders)

Box DMB&B 2 (continued)

Clients, undated

Contains story boards, photographs, and negatives.

MCI Communications Corp., undated

Box DMB&B 2 (continued)

Meetings, 1987

Contains speeches given at the DMB&B Worldwide Management Meeting in 1987Arranged alphabetically by name of speaker.

DMB&B Worldwide Management Meeting, 1987, Apr. 30

Bostock, Roy, The U.S. Division

Box DMB&B 2 (continued)

Redwell, Peter, The International Division

Box DMB&B 2 (continued)

Simko, George, The Diversified Communications Companies

Box DMB&B 2 (continued)

Clippings, 1985-1989

News and events related to DMB&B and its clients through articles that were compiled on a monthly schedule and distributed as press clipping books to the Worldwide Management executives. Also contains some loose clippings. Arranged chronologically.

Merger, 1985

Box DMB&B 2 (continued)

Compilations: 1985-1986, Feb. 3

(3 folders)

Box DMB&B 2 (continued)

Compilation: 1986, Apr.-July

(4 folders)

Box DMB&B 3

Compilation: 1986, Aug.-Nov. 9, undated

(6 folders)

Box DMB&B 4

Compilation: 1986, Nov. 10-1987, Jan

(6 folders)

Box DMB&B 5

DMB&B in the News, (clipping book), 1989, May

Box DMB&B 5

Pictures, 1985-1986

Includes photographic prints, contact prints, negatives, transparencies, and a memorandum. Primarily documents the company's officers and staff, including those at subsidiary companies. Photographs of staff at merger celebrations worldwide form about one-half of the materials. The theme We're So Excited is displayed on banners held by staff in many of the merger photographs. Includes pictures of the DMB&B Worldwide Management meeting and other meetings. Also includes photographs of the staff of Benton & Bowles subsidiary companies. Arranged in four sections: Officers and Staff, in chronological order; Merger-related events, by office location, U.S. and internationally; and Miscellaneous subjects, in chronological order.

Officers and Staff

1985-1986, Portraits: Michael Dabrowski, Erica Gillespie, Joel Harrison, Tom Lentz, Joel Maliniak, Steve Marlow, Red Norman, Andrew Salzman, Dave Williamson

Box DMB&B 5 (continued)

1986, Jan. 29, Mary Snyder's retirement party (New York Office)

Box DMB&B 5 (continued)

1986, Mar. 11, John S. Bowen's presentation and reception (New York Office)

Box DMB&B 5 (continued)

1986, Employee Relations Committee

Box DMB&B 5 (continued)

1986, United Way 1985fund drive winners

Box DMB&B 5 (continued)

Meetings

1986, Jan. 20, Board of Directors

Box DMB&B 6

1986, Apr7, Board presentation

Box DMB&B 6

1987, Apr., DMB&B Worldwide Management meeting

Box DMB&B 6

Merger

Bloomfield Hills, Mich., holiday party, 1985, Dec. 17

Box DMB&B 6

Bloomfield Hills charities committee donation, 1985, Dec

Box DMB&B 6

Chicago holiday/merger party, 1985, Nov.-Dec

Box DMB&B 6

New York holiday/merger party, 1985, Nov. 25

Box DMB&B 6

New York staff, 1985, Nov. 25

Box DMB&B 6

San Francisco holiday party, 1985(?)

Box DMB&B 6

Various locations: celebrations, 1985, Nov.-Dec

Box DMB&B 6

Various locations: holiday/merger celebrations, 1985, Nov.-Dec

Box DMB&B 6

Miscellaneous

Breakfast with the Networks, ABC, 1986, Jan. 22

Box DMB&B 6

San Francisco office, undated

Box DMB&B 6

Advertisements, 1932-1995

General Foods is the client for which the most extensive corpus of material exists; the Procter & Gamble Company is represented in the second largest corpus of advertisements. Other clients with extensive amounts of material include: Allied Chemical Corporation, AVCO Manufacturing Company and its Crosley Division, Best Foods, the Colgate-Palmolive-Peet Company, the Florida Citrus Commission, International Business Machines (IBM), and West Point Pepperell. Benton & Bowles house advertisements are also included. Many items are fragile, some having been damaged by glue used to mount them in scrapbooks. Arranged alphabetically by the name of the client. See also oversize materials.

Allied Chemical Corporation (See also Oversize box OV1)

1959-1960, Consumer magazine

Box 1

1959, Trade magazine

Box 1

1959-1960, Trade magazine

Box 1

1960-1961, Consumer magazine

Box 1

1960-1964, Consumer newspaper

Box 1

1960, Trade magazine

Box 1

1960-1961, Trade magazine

Box 1

1961-1962, Consumer magazine

Box 1

1961, Trade magazine

(4 folders)

Box 1

1961-1962, Trade magazine

Box 1

1961-1962, Trade newspaper

Box 1

1962, Consumer magazine

(2 folders)

Box 2

1962-1963, Consumer magazine

Box 2

1962, Trade magazine

(3 folders)

Box 2

1962, Trade newspaper

Box 2

1963, Consumer magazine

Box 2

1963-1964, Consumer magazine

(3 folders)

Box 2

1963, Trade magazine

Box 2

1964, Consumer magazine

(2 folders)

Box 2

1964-1965, Consumer magazine

Box 2

1964-1966, Consumer magazine

Box 2

1964, Trade magazine

(1 of 4 folders)

Box 2

1964, Trade magazine

(2-4 of 4 folders)

Box 3

1964, Trade newspaper

Box 3

1965, Consumer magazine

(3 folders)

Box 3

1965, Trade magazine

(4 folders)

Box 3

1965-1966, Trade magazine

Box 3

1965-1966, Trade newspaper

Box 3

1966, Consumer magazine

(1 of 2 folders)

Box 3

1966, Consumer magazine

(2 of 2 folders)

Box 4

1966-1967, Consumer magazine

Box 4

1966, Consumer newspaper

Box 4

1966, Trade magazine

(4 folders)

Box 4

1967, Consumer magazine

(2 folders)

Box 4

1967-1968, Consumer magazine

Box 4

1967, Consumer newspaper

Box 4

1967, Trade magazine

(3 folders)

Box 4

1968-1969, Consumer newspaper

Box 4

1968, Trade magazine

(4 folders)

Box 4

1969, Consumer magazine

(2 folders)

Box 5

1969-1971, Consumer magazine

Box 5

1969, Trade magazine

(3 folders)

Box 5

1970, Trade magazine

Box 5

1970-1971, Trade magazine

Box 5

American Express (See also Oversize box OV1)

1949-1951, Consumer magazine

Box 5 (continued)

1949-1958, Consumer newspaper

Box 5 (continued)

1949-1951, Trade magazine

Box 5 (continued)

1952-1953, Consumer magazine

Box 5 (continued)

1952-1953, Trade magazine

Box 6

1953-1962, Trade newspaper

Box 6

1954-1956, Consumer magazine

Box 6

1954-1957, Trade magazine

Box 6

1957-1959, Consumer magazine

Box 6

1958-1960, Trade magazine

Box 6

1959-1960, Consumer newspaper

Box 6

1960, Consumer magazine

Box 7

1961, Consumer magazine

(2 folders)

Box 7

1961, Consumer newspaper

(2 folders)

Box 7

1961, Trade magazine

Box 7

1962, Consumer magazine

(1 of 2 folders)

Box 7

1962, Consumer magazine

(2 of 2 folders)

Box 8

1962, Consumer newspaper

Box 8

1962, Trade magazine

Box 8

American Motors (See also Oversize box OV1)

1965, Consumer magazine (general)

Box 8 (continued)

1965, Consumer magazine (Kelvinator)

Box 8 (continued)

1965, Consumer newspaper

Box 8 (continued)

1965, Trade magazine

Box 8 (continued)

1966, Consumer magazine

(2 folders)

Box 8 (continued)

1966-1967, Trade magazine (general)

Box 8 (continued)

1966, Trade magazine (Kelvinator)

Box 8 (continued)

1966, Trade newspaper

Box 8 (continued)

1967, Consumer magazine

Box 8 (continued)

1967, Consumer newspaper

Box 8 (continued)

1967, Trade magazine (Kelvinator)

Box 8 (continued)

AMF, Inc. (See also Oversize box OV1)

1976-1980, Consumer magazine (boats)

Box 9

1976-1980, Consumer magazine (bowling products)

Box 9

1976-1980, Trade magazine (bowling products)

Box 9

1976-1980, Consumer magazine (fitness message)

Box 9

1976-1980, Consumer and trade magazine (mixed products)

Box 9

1980, Consumer magazine (tennis)

Box 9

Arnold Bakers (See also Oversize box OV1)

1948-1949, Consumer magazine

Box 9 (continued)

1948-1949, Consumer and trade magazine

Box 9 (continued)

1949-1951, Trade magazine

Box 9 (continued)

1950-1952, Consumer magazine

Box 9 (continued)

1950, Consumer newspaper

Box 9 (continued)

1951-1952, Consumer newspaper

Box 9 (continued)

Association of American Railroads (See also Oversize box OV1)

1946, Consumer magazine

(2 folders)

Box 10

1946, Trade magazine

(3 folders)

Box 10

1946-1959, Trade newspaper

Box 10

1947, Consumer magazine

(2 folders)

Box 10

1947, Trade magazine

(3 folders)

Box 10

1948, Consumer magazine

(2 folders)

Box 10

1948, Trade magazine

(3 folders)

Box 10

1949, Consumer magazine

(2 folders)

Box 11

1949, Trade magazine

(2 folders)

Box 11

1950, Consumer magazine

Box 11

1950, Trade magazine

(2 folders)

Box 11

1951, Consumer magazine

Box 11

1951, Trade magazine

Box 11

1952, Consumer magazine

Box 11

1952, Trade magazine

(2 folders)

Box 11

1953, Consumer magazine

Box 11

1953, Trade magazine

Box 11

1954, Consumer magazine

Box 11

1954, Trade magazine

Box 11

1955, Consumer magazine

Box 11

1955-1956, Trade magazine

(2 folders)

Box 11

1957, Consumer magazine

Box 12

1957-1960, Trade magazine

Box 12

1959, Consumer magazine

Box 12

1960, Consumer magazine

Box 12

AVCO Manufacturing Corp. (All advertising except for Crosley Division consumer products. See also Oversize box OV2)

1949, Trade magazine (Spencer Heaters)

Box 12 (continued)

1950-1951, Trade magazine

Box 12 (continued)

1951, Consumer magazine (corporate)

Box 12 (continued)

1952, Trade magazine (Spencer Heaters)

Box 12 (continued)

1952, Trade magazine (Lycoming)

Box 12 (continued)

1953-1954, Consumer newspaper

Box 12 (continued)

1953-1954, Trade magazine (Spencer Heaters)

Box 12 (continued)

1953, Trade magazine (Lycoming)

Box 12 (continued)

1954, Trade magazine (Lycoming)

Box 12 (continued)

1955, Consumer newspaper (corporate)

Box 12 (continued)

1955, Trade magazine (Lycoming)

Box 12 (continued)

1956, Consumer newspaper (Research and Advanced Development Division)

Box 12 (continued)

1956, Consumer newspaper

Box 12 (continued)

1956, Trade magazine (corporate)

Box 12 (continued)

1956, Trade magazine (Research and Advanced Development Division)

(2 folders)

Box 13

1956, Trade magazine (Spencer Heaters)

Box 13

1956, Trade magazine (Lycoming)

Box 13

1957, Trade magazine (corporate)

Box 13

1957, Trade magazine (Crosley)

Box 13

1957, Trade magazine (Lycoming)

Box 13

1957, Trade magazine (Spencer Heaters)

Box 13

1958, Consumer magazine

Box 13

1958, Consumer newspaper

Box 13

1958, Trade magazine (corporate)

Box 13

1958, Trade magazine (Lycoming)

Box 13

1958, Trade magazine

Box 13

1959, Consumer magazine (corporate)

Box 13

1959, Consumer newspaper (corporate)

Box 13

1959, Trade magazine (corporate)

Box 13

1959, Trade magazine (Lycoming)

Box 13

1959, Trade magazine

Box 13

1960, Consumer magazine (corporate)

Box 14

1960, Consumer newspaper

Box 14

1960, Trade magazine

(2 folders)

Box 14

1961, Consumer magazine

(2 folders)

Box 14

1961, Consumer newspaper

Box 14

1961, Trade magazine (corporate)

Box 14

1961, Trade magazine (Research and Advanced Development Division)

Box 14

1961, Trade magazine (Lycoming)

Box 14

1961, Trade magazine (Electronics and Ordnance Division)

Box 14

1961, Trade magazine (Nashville Division)

Box 14

1962, Consumer magazine

Box 14

1962, Trade magazine (corporate)

Box 14

1962, Trade magazine (Research and Advanced Development Division)

Box 14

1962, Trade magazine (Lycoming)

Box 14

1963, Consumer magazine

Box 14

1963, Trade magazine

(2 folders)

Box 14

1964, Consumer magazine

Box 14

1964, Consumer newspaper

Box 14

1964, Trade magazine

Box 14

1965, Consumer magazine

Box 14

1965, Trade magazine

Box 14

AVCO-Crosley Consumer Products (See also Oversize boxes OV2-OV3)

1949, Consumer magazine (Shelvador)

(2 folders)

Box 15

1949, Consumer magazine (radios)

Box 15

1949, Consumer magazine (ranges)

Box 15

1949, Consumer magazine (freezers)

Box 15

1949, Consumer magazine

Box 15

1949, Consumer magazine (televisions)

Box 15

1949, Consumer newspaper

Box 15

1949, Trade magazine (multiple products)

Box 15

1949, Trade magazine

Box 15

1949-1951, Trade newspaper

Box 15

1950, Consumer magazine (Shelvador)

Box 15

1950, Consumer magazine

(1-3 of 4 folders)

Box 15

1950, Consumer magazine

(4 of 4 folders)

Box 16

1950, Consumer newspaper (televisions)

Box 16

1950, Consumer newspaper (radios)

Box 16

1950, Consumer newspaper

Box 16

1950, Trade magazine

Box 16

1951, Consumer magazine (Shelvador)

Box 16

1951, Consumer magazine

Box 16

1951, Consumer newspaper (Shelvador)

(2 folders)

Box 16

1951, Consumer newspaper (televisions)

(1-3 of 5 folders)

Box 16

1951, Consumer newspaper

(4-5 of 5 folders)

Box 17

1951, Trade magazine

Box 17

1952, Consumer magazine

(3 folders)

Box 17

1952, Consumer newspaper (Shelvador)

Box 17

1952, Consumer newspaper

(2 folders)

Box 17

1952, Trade magazine

(2 folders)

Box 17

1952, Trade newspaper

Box 17

1953, Consumer magazine (Shelvador)

(2 folders)

Box 17

1953, Consumer magazine (washer/dryer)

Box 17

1953, Consumer magazine (kitchens)

(2 folders)

Box 18

1953, Consumer magazine (air conditioners)

Box 18

1953, Consumer magazine (ranges)

Box 18

1953, Consumer magazine (refrigerator/freezers)

Box 18

1953, Consumer magazine

Box 18

1953, Consumer newspaper (Shelvador)

Box 18

1953, Consumer newspaper (washer/dryer)

Box 18

1953, Consumer newspaper

(3 folders)

Box 18

1953, Trade magazine

(3 folders)

Box 19

1953, Trade newspaper

Box 19

1954, Consumer magazine

(3 folders)

Box 19

1954, Consumer newspaper

Box 19

1954, Trade magazine

(2 folders)

Box 19

1955, Consumer magazine

Box 19

1955, Trade magazine

Box 19

Bellows and Company: See National Distillers Products

Box 19

Benton and Bowles (See also Oversize box OV3)

1952-1958, Trade magazine

Box 20

1953-1980, Consumer magazine

Box 20

1958-1959, Trade magazine

Box 20

1959-1975, Trade newspaper

Box 20

1960-1963, Trade magazine

Box 20

1962-1967, Consumer newspaper

Box 20

1971-1976, Trade magazine

Box 20

1977-1980, Trade magazine

Box 20

Best Foods (See also Oversize boxes OV3-OV4)

Corporate and multiple product

1938-1951, Consumer magazine

Box 20 (continued)

1938-1944, Consumer newspaper

Box 20 (continued)

1942-1946, Trade magazine

Box 20 (continued)

1943-1951, Trade newspaper

Box 20 (continued)

1946-1949, Consumer newspaper

Box 20 (continued)

1947-1951, Trade magazine

Box 20 (continued)

1951, Consumer newspaper

Box 20 (continued)

Hellman's Mayonnaise

1933, Consumer newspaper

(4 folders)

Box 21

1933-1941, Trade magazine

Box 21

1934, Consumer newspaper

(2 folders)

Box 21

1935-1936, Consumer newspaper

Box 21

1936-1937, Consumer magazine

Box 21

1936, Consumer newspaper

Box 21

1937, Consumer newspaper

Box 21

1938, Consumer magazine

Box 21

1938, Consumer newspaper

Box 21

1939-1940, Consumer magazine

Box 21

1939, Consumer newspaper

Box 21

1940, Consumer newspaper

Box 21

1942-1944, Consumer magazine

Box 22

1942-1944, Trade magazine

Box 22

1943-1946, Consumer and trade newspaper

Box 22

1944, Consumer newspaper

Box 22

1945-1947, Consumer magazine

Box 22

1945-1947, Consumer newspaper

Box 22

1945-1951, Trade magazine

Box 22

1948, Consumer magazine

Box 22

1948, Consumer newspaper

Box 22

1949-1951, Consumer magazine

Box 22

1949, Consumer newspaper

Box 22

1951-1952, Consumer newspaper

Box 22

Nucoa oleomargarine

1934, Consumer newspaper

(2 folders)

Box 23

1935, Consumer newspaper

(2 folders)

Box 23

1935-1937, Trade magazine

Box 23

1936, Consumer magazine

Box 23

1936-1937, Consumer newspaper

Box 23

1937-1938, Consumer magazine

Box 23

1938-1941, Consumer newspaper

Box 23

1938, Trade magazine

Box 23

1939-1940, Consumer magazine

Box 23

1939-1940, Trade magazine

Box 24

1941, Consumer magazine

Box 24

941, Trade magazine

Box 24

1942-1943, Consumer magazine

Box 24

1942, Consumer newspaper

Box 24

1942, Trade magazine

Box 24

1943, Consumer newspaper

Box 24

1943, Trade magazine

Box 24

1944-1946, Consumer magazine

Box 24

1944, Consumer newspaper

Box 24

1944, Trade magazine

Box 24

1945, Consumer newspaper

Box 24

1945, Trade magazine

Box 25

1946-1947, Consumer newspaper

Box 25

1946, Trade magazine

Box 25

1947, Consumer magazine

Box 25

1947-1951, Trade magazine

Box 25

1951, Consumer magazine

Box 25

1951, Consumer newspaper

(2 folders)

Box 25

Standard Milling

1934, Consumer newspaper

Box 25 (continued)

1935, Consumer newspaper

Box 25 (continued)

1936-1945, Consumer magazine

Box 25 (continued)

1936, Consumer newspaper

Box 25 (continued)

1937-1938, Consumer newspaper

Box 25 (continued)

1945-1946, Consumer and trade magazine

Box 26

1945, Consumer and trade newspaper

(3 folders)

Box 26

1946, Consumer newspaper

(2 folders)

Box 26

1946-1947, Consumer newspaper

Box 26

1947-1949, Consumer magazine

Box 26

1948-1950, Consumer newspaper

Box 26

Various condiments (Sandwich Spread, French dressing, Mustard with horseradish)

1936-1944, Consumer newspaper

Box 26 (continued)

1939-1943, Consumer magazine

Box 26 (continued)

1944-1946, Consumer and trade newspaper

Box 26 (continued)

1945-1951, Consumer newspaper

Box 26 (continued)

1947-1951, Consumer magazine

Box 26 (continued)

Various shoe polish (Shinola, Bixby Jet Oil, Two-in-One, Tuxedo)

1939, Consumer and trade magazine

Box 27

1939-1940, Consumer newspaper

Box 27

1940, Consumer and trade magazine

Box 27

1946, Consumer magazine

Box 27

1946-1947, Consumer magazine

Box 27

1946, Consumer newspaper

Box 27

1946, Trade magazine

Box 27

Bituminous Coal Institute (See also Oversize box OV4)

1943-1945, Consumer magazine

Box 27 (continued)

1944-1945, Consumer newspaper

Box 27 (continued)

1944-1945, Trade magazine

Box 27 (continued)

1944-1945, Trade newspaper

Box 27 (continued)

1945, Consumer magazine

Box 27 (continued)

1945, Consumer magazine

Box 27 (continued)

1946, Consumer magazine

Box 28

1946-1952, Consumer newspaper

Box 28

1946, Trade magazine

Box 28

1946-1948, Trade newspaper

Box 28

1947, Consumer magazine

Box 28

1947, Trade magazine

Box 28

1948, Consumer magazine

Box 28

1948, Trade magazine

Box 28

1949, Consumer magazine

Box 28

1949-1950, Trade magazine

Box 28

1950, Consumer magazine

Box 28

1951, Consumer magazine

Box 28

1951, Trade magazine

Box 28

1952-1953, Consumer magazine

Box 28

1952, Trade magazine

Box 28

1953, Trade magazine

Box 28

1954, Trade magazine

Box 28

Bristol Myers (See also Oversize box OV4)

1934, Consumer newspaper

Box 29

1934, Trade magazine (Sal Hepatica)

Box 29

1934, Trade magazine (Rubberset brushes)

Box 29

1935, Consumer magazine (Sal Hepatica)

Box 29

1935, Consumer newspaper

Box 29

1935, Trade magazine (Sal Hepatica)

(2 folders)

Box 29

1935, Trade magazine (Rubberset brushes)

Box 29

Calvert Distillers Corporation (See also Oversize box OV4)

1937, Consumer magazine

Box 29 (continued)

1937, Consumer magazine (Special and Reserve whiskey)

(4 folders)

Box 29 (continued)

1937, Consumer newspaper (Old Drum whiskey)

Box 30

1937, Consumer newspaper

Box 30

1937, Trade magazine

Box 30

1937, Trade newspaper

Box 30

1938, Consumer magazine

Box 30

1938, Consumer newspaper (Special and Reserve whiskey)

(2 folders)

Box 30

1938, Consumer newspaper

Box 31

1938-1940, Trade magazine

Box 31

1939, Consumer magazine

Box 31

1939-1940, Consumer magazine

Box 31

1939, Consumer newspaper (Old Drum whiskey)

Box 31

1939, Consumer newspaper

Box 31

1939-1940, Consumer newspaper

Box 31

1939-1940, Trade magazine

Box 31

1960, Consumer magazine

Box 31

1960, Consumer newspaper

Box 31

Can Manufacturers' Institute (See also Oversize box OV4)

1943-1944, Consumer magazine

Box 32

1944, Consumer magazine

Box 32

1944, Consumer newspaper

Box 32

1944, Trade magazine

Box 32

1944-1945, Trade newspaper

Box 32

1945, Consumer magazine

(3 folders)

Box 32

1945, Consumer newspaper

Box 32

1945, Trade magazine

(4 folders)

Box 32

1946, Consumer magazine

(2 folders)

Box 33

1946-1948, Consumer newspaper

Box 33

1946, Trade magazine

(2 folders)

Box 33

1946, Trade newspaper

Box 33

1948, Consumer magazine

Box 33

1948, Trade magazine

Box 33

1949, Trade magazine

Box 33

Carling Brewing Company (See also Oversize box OV4)

1950-1952, Consumer magazine

Box 33 (continued)

1950-1953, Consumer newspaper

Box 33 (continued)

1952-1957, Trade magazine

Box 33 (continued)

1953-1955, Consumer magazine

Box 33 (continued)

1954-1959, Consumer newspaper

Box 33 (continued)

1959-1960, Consumer magazine

Box 33 (continued)

Chemical Bank/New York Trust Company (See also Oversize box OV4)

1960-1961, Trade magazine

(3 folders)

Box 34

1961, Consumer magazine

Box 34

1961-1965, Consumer newspaper

Box 34

1965-1967, Trade newspaper

Box 34

1962, Consumer magazine

(3 folders)

Box 34

1962, Trade magazine

Box 34

1963, Consumer magazine

(2 folders)

Box 34

1963, Trade magazine

Box 34

1964, Consumer magazine

(2 folders)

Box 34

1964, Trade magazine

Box 34

1965, Consumer magazine

(4 folders)

Box 35

1965, Trade magazine

Box 35

1966, Consumer magazine

(5 folders)

Box 35

1966, Consumer newspaper

(3 folders)

Box 35

1966, Trade magazine

Box 35

1967, Consumer magazine

(1-4 of 8 folders)

Box 35

1967, Consumer newspaper

(5-8 of 8 folders)

Box 36

1967, Trade magazine

Box 36

1968, Consumer magazine

(3 folders)

Box 36

1968, Trade magazine

Box 36

1968-1974, Trade newspaper

Box 36

1969, Consumer magazine

Box 36

1969-1974, Consumer newspaper

Box 36

1969, Trade magazine

(2 folders)

Box 36

1970-1972, Consumer magazine

Box 36

1970-1974, Trade magazine

Box 36

1973-1974, Consumer magazine

Box 36

Colgate-Palmolive-Peet Company (See also Oversize box OV5)

Corporate and multiple product

1935-1940, Consumer magazine

Box 37

1935, Consumer newspaper

Box 37

1935, Trade magazine

Box 37

1936, Consumer newspaper (all-color comics)

(2 folders)

Box 37

1936, Trade magazine

Box 37

1937-1938, Consumer newspaper

Box 37

1937, Trade magazine

Box 37

1937-1940, Trade newspaper

Box 37

1938, Consumer newspaper (all-color comics)

(2 folders)

Box 37

1938, Trade magazine

Box 37

1939-1940, Consumer newspaper

Box 37

1939-1940, Trade magazine

Box 37

Cashmere Bouquet

1935, Consumer magazine

Box 38

1935-1937, Trade magazine

Box 38

1936, Consumer magazine

Box 38

1937, Consumer magazine

Box 38

1937-1940, Consumer newspaper

Box 38

1937-1940, Trade magazine

Box 38

1938, Consumer magazine

Box 38

1939, Consumer magazine

Box 38

Colgate Dental Cream and Powder

1935, Consumer and trade magazine

(2 folders)

Box 38 (continued)

1935, Consumer newspaper

(2 folders)

Box 38 (continued)

1936, Consumer magazine

(2 folders)

Box 38 (continued)

1936, Consumer newspaper

(2 folders)

Box 38 (continued)

1937, Consumer magazine

(2 folders)

Box 39

1937, Consumer magazine

Box 39

1937, Consumer newspaper

(2 folders)

Box 39

1938, Consumer magazine

Box 39

1938, Consumer newspaper

Box 39

1938-1939, Consumer magazine

Box 39

1939-1940, Consumer magazine

Box 39

1939, Consumer newspaper

(3 folders)

Box 39

1940, Consumer magazine

Box 39

1940, Consumer newspaper

Box 39

1940-1941, Consumer newspaper

Box 39

Palmolive Soap

1935, Trade magazine

Box 40

1935-1936, Trade magazine (Measured Soap)

Box 40

1936, Consumer magazine

Box 40

1936, Consumer newspaper

Box 40

1936-1937, Trade magazine

Box 40

1937, Consumer magazine

Box 40

1937, Consumer newspaper

(2 folders)

Box 40

1937-1940, Trade magazine (Measured Soap)

Box 40

1938, Consumer magazine

Box 40

1938, Consumer newspaper

(2 folders)

Box 40

1938-1940, Trade magazine

Box 40

1939, Consumer magazine

Box 40

1939, Consumer newspaper

Box 41

1939-1940, Consumer magazine

Box 41

1940, Consumer newspaper

Box 41

Super Suds/Klek

1935-1936, Consumer newspaper

Box 41 (continued)

1935-1940, Trade magazine

Box 41 (continued)

1936-1939, Consumer magazine

Box 41 (continued)

1937, Consumer newspaper

(4 folders)

Box 41 (continued)

1937, Consumer newspaper

Box 41 (continued)

1938, Consumer newspaper

Box 41 (continued)

1939, Consumer newspaper

(3 folders)

Box 41 (continued)

1939-1940, Consumer magazine

Box 42

1939-1941, Consumer newspaper

Box 42

Various shaving products

1935-1936, Consumer magazine

Box 42 (continued)

1935-1940, Consumer and trade newspaper

Box 42 (continued)

1935-1940, Trade magazine

Box 42 (continued)

1936, Consumer magazine

(2 folders)

Box 42 (continued)

1937-1939, Consumer magazine

Box 42 (continued)

1939-1940, Consumer magazine

Box 42 (continued)

Other products

1935, Consumer newspaper (Crystal White, Ben Hur soap)

Box 42 (continued)

1935, Consumer newspaper (multiple products)

Box 42 (continued)

1935-1936, Consumer and trade newspaper (Kirkman's soap)

(2 folders)

Box 42 (continued)

1935-1937, Consumer newspaper (Octagon soap)

Box 42 (continued)

1935-1937, Trade magazine (Special Palmolive shampoo)

Box 42 (continued)

1935-1938, Trade magazine (multiple products)

Box 42 (continued)

1935-1940, Consumer newspaper (multiple products)

Box 42 (continued)

1936-1937, Consumer newspaper (Crystal White, Ben Hur soap)

Box 42 (continued)

1938-1939, Trade magazine (multiple products)

Box 43

1938-1940, Consumer newspaper (Halo shampoo)

Box 43

1938-1940, Consumer newspaper (Octagon soap)

Box 43

1938-1940, Consumer newspaper (Vel detergent)

Box 43

1939, Consumer and trade newspaper (Cue dental liquid, Dr. Caldwell's laxative)

Box 43

1939, Consumer newspaper (Halo shampoo)

Box 43

1940, Trade magazine (multiple products)

Box 43

Columbia Broadcasting System (See also Oversize box OV5)

Corporate advertising

1943, Consumer magazine

Box 43 (continued)

1943-1944, Consumer magazine

Box 43 (continued)

1944, Consumer newspaper

Box 43 (continued)

1945, Consumer magazine

(2 folders)

Box 43 (continued)

1946, Consumer magazine

Box 43 (continued)

CBS Records

1940, Consumer magazine

Box 44

1940, Consumer newspaper

Box 44

1940-1946, Trade magazine

Box 44

1940-1946, Trade newspaper

Box 44

1941, Consumer magazine

(2 folders)

Box 44

1941, Consumer newspaper

(2 folders)

Box 44

1942, Consumer magazine

Box 44

1943, Consumer magazine

Box 44

1944-1945, Consumer magazine

Box 44

1944-1946, Consumer newspaper

Box 44

1945, Consumer magazine

Box 44

1946, Consumer magazine

Box 44

1960, Consumer magazine

Box 44

Continental Baking Company (See also Oversize box OV5)

1932, Consumer newspaper (Wonder Bread)

(4 folders)

Box 44 (continued)

1937, Consumer newspaper (Wonder Bread)

(4 folders)

Box 45

1937, Consumer newspaper (Wonder Wheat Bread)

Box 45

1937, Consumer newspaper (Certified Bread, Holsum Baby Label)

Box 45

1937, Consumer newspaper (Hostess cakes)

Box 45

1937, Trade magazine (multiple products)

Box 45

1937-1940, Trade magazine (multiple products)

Box 45

1937-1940, Trade newspaper (multiple products)

Box 45

1938, Consumer magazine (Wonder Bread)

Box 45

1938, Consumer newspaper (Wonder Bread)

(4 folders)

Box 45

1938, Consumer newspaper (multiple products)

(4 folders)

Box 46

1938, Consumer newspaper (multiple products)

Box 46

1939, Consumer newspaper (Wonder Bread)

Box 46

1939, Consumer newspaper (multiple products)

Box 46

1940, Consumer newspaper (Wonder Bread)

Box 46

1940, Consumer newspaper (Wonder Bread, Certified Bread)

Box 46

Continental Oil Company (CONOCO) (See also Oversize boxes OV5-OV6)

1953, Consumer magazine

(2 folders)

Box 46 (continued)

1953, Consumer and trade newspaper

Box 46 (continued)

1953, Trade magazine

(3 folders)

Box 46 (continued)

1953-1954, Consumer magazine

Box 46 (continued)

1954, Consumer magazine

(2 folders)

Box 46 (continued)

1954, Consumer and trade newspaper

Box 47

1954, Trade magazine

Box 47

1955, Consumer magazine

(4 folders)

Box 47

1955-1956, Consumer and trade newspaper

Box 47

1955-1956, Trade magazine

Box 47

1956, Consumer magazine

(2 folders)

Box 47

1956, Consumer newspaper

(2 folders)

Box 47

1956, Trade magazine

Box 47

1957, Consumer magazine

(4 folders)

Box 47

1957-1959, Consumer and trade newspaper

Box 48

1957, Trade magazine

(2 folders)

Box 48

1958, Consumer magazine

Box 48

1958, Trade magazine

Box 48

1959, Consumer magazine

Box 48

1959, Trade magazine

Box 48

1960, Consumer magazine

Box 48

1960, Trade magazine

Box 48

Crowell-Collier Publishing Company (The American Magazine) (See also Oversize box OV7)

1943, Trade magazine

Box 48 (continued)

1943-1946, Trade newspaper

Box 48 (continued)

1944, Consumer newspaper

Box 48 (continued)

1944, Trade magazine

(2 folders)

Box 48 (continued)

1945, Consumer magazine

Box 48 (continued)

1945, Consumer newspaper

Box 48 (continued)

1945, Trade magazine

(5 folders)

Box 49

1946-1951, Consumer newspaper

Box 49

1946, Trade magazine

(5 folders)

Box 49

1947-1948, Consumer magazine

Box 49

1947, Trade magazine

(3 folders)

Box 49

1948-1949, Trade magazine

Box 49

1950-1951, Trade magazine

Box 49

Dana Perfumes (See also Oversize box OV7)

1969-1973, Consumer magazine (Ambush)

Box 50

1969-1973, Consumer magazine (Tabu)

Box 50

1969, Consumer magazine (Canoe)

Box 50

1970-1973, Consumer magazine (Canoe)

Box 50

1970, Consumer magazine (multiple products)

Box 50

Diamond Match Company (See also Oversize box OV7)

1950-1952, Consumer magazine

Box 50 (continued)

1950-1951, Consumer newspaper

Box 50 (continued)

1950-1951, Trade magazine

Box 50 (continued)

1951, Trade newspaper

Box 50 (continued)

1952, Consumer newspaper

Box 50 (continued)

1952-1953, Consumer newspaper

Box 50 (continued)

1952, Trade magazine

(2 folders)

Box 50 (continued)

1952-1956, Trade newspaper (multiple products)

Box 50 (continued)

1953, Consumer magazine

Box 50 (continued)

1953-1956, Consumer newspaper

Box 50 (continued)

1953, Trade magazine

Box 50 (continued)

1954, Consumer newspaper

Box 50 (continued)

1954, Trade magazine

Box 50 (continued)

1955, Consumer magazine

Box 50 (continued)

1955, Trade magazine

Box 50 (continued)

1956, Consumer magazine

Box 50 (continued)

1956, Trade magazine

Box 50 (continued)

E.F. Hutton and Company (See also Oversize box OV7)

1969-1970, Consumer magazine

Box 51

1969-1970, Consumer newspaper

Box 51

1970, Trade magazine

Box 51

1971, Consumer magazine

Box 51

1974, Consumer magazine

Box 51

1974, Consumer newspaper

Box 51

1978, Consumer magazine

Box 51

Fiat Motors of North America (See also Oversize box OV7)

1978, Consumer magazine (Brava)

Box 51 (continued)

1978, Consumer magazine (Strada)

Box 51 (continued)

1978-1979, Consumer magazine (Fiat 128)

Box 51 (continued)

1978-1979, Consumer magazine (Fiat X 1/9

Box 51 (continued)

1978, Consumer magazine (multiple products)

Box 51 (continued)

1979, Consumer magazine (Fiat 128)

Box 51 (continued)

1978-1979, Consumer magazine (Brava)

Box 51 (continued)

1978-1979, Consumer magazine (multiple products)

Box 51 (continued)

1979, Consumer magazine (Fiat 128)

Box 51 (continued)

1979, Consumer magazine (multiple products)

Box 51 (continued)

1979, Consumer magazine (Strada)

Box 51 (continued)

1979-1980, Consumer magazine (Strada)

Box 51 (continued)

1980, Consumer magazine (Spider, X 1/9)

Box 51 (continued)

1980, Consumer magazine (multiple products)

Box 51 (continued)

Florida Citrus Commission (See also Oversize boxes OV7-OV8)

1943-1944, Consumer magazine

Box 52

1943-1945, Consumer newspaper and magazine

Box 52

1943, Consumer newspaper

Box 52

1944, Consumer magazine

Box 52

1944, Consumer newspaper

(2 folders)

Box 52

1944-1945, Trade magazine

Box 52

1945, Consumer magazine

(2 folders)

Box 52

1945, Consumer newspaper

Box 52

1946, Consumer magazine

(1 of 2 folders)

Box 52

1946, Consumer magazine

(2 of 2 folders)

Box 53

1946-1947, Consumer magazine

Box 53

1946, Consumer newspaper

(4 folders)

Box 53

1946, Trade magazine

(3 folders)

Box 53

1947, Consumer magazine

(3 folders)

Box 53

1947, Consumer newspaper (in Hebrew)

Box 53

1947, Consumer newspaper

(1 of 3 folders)

Box 53

1947, Consumer newspaper

(2-3 of 3 folders)

Box 54

1947, Trade magazine

(3 folders)

Box 54

1948, Consumer magazine

(3 folders)

Box 54

1948, Consumer newspaper

(3 folders)

Box 54

1948, Trade magazine

(2 folders)

Box 54

1948, Trade newspaper

Box 54

1949, Consumer magazine

(3 folders)

Box 54

1949, Consumer newspaper

(2 folders)

Box 54

1949, Trade magazine

(2 folders)

Box 55

1949, Trade newspaper

Box 55

1950, Consumer magazine

Box 55

1950, Consumer newspaper

Box 55

1950, Trade magazine

(2 folders)

Box 55

1950, Trade newspaper

Box 55

1955, Consumer magazine

(2 folders)

Box 55

1955, Consumer newspaper

Box 55

1955, Trade magazine

Box 55

1955, Trade newspaper

Box 55

1956, Consumer magazine

(2 folders)

Box 55

1956, Consumer newspaper

Box 55

1956, Trade magazine

Box 55

1956, Trade newspaper

Box 55

1957, Consumer magazine

(2 folders)

Box 55

1957, Consumer newspaper

Box 55

1957, Consumer newspaper (in French)

Box 55

1957, Trade magazine

Box 56

1957, Trade magazine (in French)

Box 56

1957, Trade newspaper

Box 56

1958, Consumer magazine

Box 56

1958, Consumer newspaper

Box 56

1958, Trade magazine

Box 56

1959, Consumer magazine

(2 folders)

Box 56

1959, Consumer newspaper

(2 folders)

Box 56

1959, Trade magazine

Box 56

1959, Trade newspaper

Box 56

1960, Consumer magazine

(2 folders)

Box 56

1960, Trade magazine

Box 56

1960, Trade newspaper

Box 56

1961, Consumer magazine

(3 folders)

Box 56

1961, Consumer newspaper

(3 folders)

Box 57

1961, Trade magazine

Box 57

1961, Trade newspaper

Box 57

1962, Consumer magazine

(3 folders)

Box 57

1962, Consumer magazine (Canadian)

Box 57

1962, Consumer newspaper

Box 57

1962, Trade magazine

(2 folders)

Box 57

1963, Consumer magazine

Box 57

1963, Trade magazine

Box 57

French Government Tourist Office

1952, Consumer magazine

Box 57 (continued)

1952, Consumer newspaper

Box 57 (continued)

1952-1954, Trade magazine

Box 57 (continued)

1953, Consumer magazine

Box 57 (continued)

1953, Consumer newspaper

Box 57 (continued)

1954, Consumer magazine

Box 57 (continued)

1954-1956, Consumer newspaper

Box 57 (continued)

1955, Consumer magazine

Box 57 (continued)

1955-1957, Trade magazine

Box 57 (continued)

1956-1957, Consumer magazine

Box 57 (continued)

General Aniline and Film Corporation (See also Oversize box OV8)

Ansco

1955-1956, Trade magazine

Box 58

1956, Consumer magazine

(2 folders)

Box 58

1956, Consumer newspaper

Box 58

1956, Trade magazine

(4 folders)

Box 58

1957, Consumer magazine

(2 folders)

Box 58

1957-1959, Consumer newspaper

Box 58

1957, Trade magazine

(6 folders)

Box 58

1958-1959, Consumer magazine

Box 59

1958, Trade magazine

(4 folders)

Box 59

1959, Trade magazine

(4 folders)

Box 59

1959-1960, Trade newspaper

Box 59

1960, Consumer magazine

Box 59

1960, Trade magazine

(3 folders)

Box 59

1961, Consumer magazine

(2 folders)

Box 59

1961, Trade magazine

Box 59

Other products

1956, Consumer magazine (Ozalid)

Box 60

1956, Trade magazine (Ozalid)

Box 60

1957, Trade magazine (Ozalid)

Box 60

1957-1959, Consumer magazine (Ozalid, Antara))

Box 60

1958, Trade magazine (Ozalid, Antara))

Box 60

1959, Trade magazine (Ozalid, Antara))

Box 60

1960-1961, Trade magazine (Ozalid)

Box 60

General Electric (See also Oversize box OV8)

1945, Trade magazine

(2 folders)

Box 60 (continued)

1945-1946, Trade newspaper

Box 60 (continued)

1946, Consumer magazine (resin and insulation)

Box 60 (continued)

1946, Trade magazine (plastics)

(2 folders)

Box 60 (continued)

1947, Trade magazine (resin and insulation)

Box 60 (continued)

1947, Trade magazine (plastics)

(2 folders)

Box 60 (continued)

1948-1952, Consumer magazine (plastics)

Box 60 (continued)

1948, Trade magazine (resin and insulation)

(2 folders)

Box 60 (continued)

1948, Trade magazine (plastics)

Box 60 (continued)

1949, Trade magazine (resin and insulation)

Box 61

1949, Trade magazine (plastics)

Box 61

1950-1957, Consumer newspaper

Box 61

1950, Trade magazine

(2 folders)

Box 61

1950, Trade magazine

Box 61

1950-1952, Trade newspaper (plastics)

Box 61

1951, Trade magazine

(2 folders)

Box 61

1952, Trade magazine (plastics)

Box 61

1952, Trade magazine

(2 folders)

Box 61

1953-1954, Consumer magazine

Box 61

1953, Trade magazine (plastics)

Box 61

1953, Trade magazine

Box 61

1953-1956, Trade newspaper

Box 61

1954, Trade magazine

(2 folders)

Box 61

1955-1956, Consumer magazine

Box 62

1955, Trade magazine

(3 folders)

Box 62

1956, Trade magazine

Box 62

General Foods (See also Oversize boxes OV8-OV11)

Corporate and multiple product

1932-1938, Trade magazine

Box 62 (continued)

1933-1937, Trade newspaper

Box 62 (continued)

1935-1946, Consumer newspaper

Box 62 (continued)

1939-1943, Consumer magazine

Box 62 (continued)

1941-1947, Trade magazine

Box 62 (continued)

1948, Trade magazine

Box 62 (continued)

1949, Trade magazine

Box 62 (continued)

1950-1953, Trade magazine

Box 62 (continued)

1955-1957, Trade magazine

Box 62 (continued)

1955-1958, Trade magazine

Box 62 (continued)

1956-1960, Consumer magazine

Box 62 (continued)

1956-1959, Trade magazine

Box 62 (continued)

1960-1961, Trade magazine

Box 63

1962-1963, Trade magazine

Box 63

1970-1981, Consumer magazine

Box 63

1971-1979, Consumer newspaper

Box 63

Birds Eye frozen foods

1945-1972, Consumer newspaper and magazine (seafood, pizza, Stix)

Box 63 (continued)

1960-1961, Consumer newspaper and magazine (frozen instant baby food)

Box 63 (continued)

1964-1966, Consumer newspaper and magazine (Soda Burst)

Box 63 (continued)

1966-1968, Consumer magazine (Cool Whip)

Box 63 (continued)

1966-1969, Consumer newspaper (Cool Whip)

Box 63 (continued)

1968-1970, Consumer newspaper and magazine (Cool 'n Creamy Pudding)

Box 63 (continued)

1968-1979, Consumer magazine (Orange Plus)

Box 63 (continued)

1969-1976, Consumer magazine (Orange Plus)

Box 63 (continued)

1969, Consumer magazine (Cool Whip)

Box 63 (continued)

1970-1972, Consumer magazine (Cool Whip)

Box 63 (continued)

1973-1981, Consumer newspaper (Cool Whip)

Box 63 (continued)

1976-1980, Consumer magazine (Cool Whip)

Box 63 (continued)

1983-1984, 1994-1995, Consumer magazine (Cool Whip)

Box 63 (continued)

Certo and Sure-Jell

1932, Consumer magazine

Box 64

1932, Consumer newspaper

Box 64

1934-1935, Consumer magazine

Box 64

1934-1935, Consumer newspaper

Box 64

1935, Consumer magazine

Box 64

1936, Consumer magazine

(2 folders)

Box 64

1936-1937, Consumer newspaper

Box 64

1937, Consumer magazine

Box 64

1937-1950, Trade magazine

Box 64

1938, Consumer magazine

Box 64

1938-1940, Consumer newspaper

Box 64

1939, Consumer magazine

Box 64

1939-1940, Consumer magazine

Box 64

1940, Consumer magazine

Box 64

1940-1941, Consumer newspaper

Box 64

1941, Consumer magazine

Box 64

1942, Consumer magazine

Box 65

1942-1946, Consumer newspaper

Box 65

1943, Consumer magazine

Box 65

1944, Consumer magazine

Box 65

1945, Consumer magazine

Box 65

1946, Consumer magazine

Box 65

1947, Consumer magazine

Box 65

1947-1950, Consumer newspaper

Box 65

1948, Consumer magazine

Box 65

1949, Consumer magazine

Box 65

1950-1951, Consumer magazine

Box 65

1951, Consumer magazine

Box 65

1951-1952, Consumer newspaper

Box 65

1951-1952, Trade magazine

Box 65

1952, Consumer magazine

Box 65

1952-1953, Consumer magazine

Box 65

1953-1954, Consumer and trade magazine

Box 65

1954, Consumer magazine

Box 65

Diamond Crystal salt

1932-1933, Trade magazine

Box 66

1932-1939, Consumer newspaper

Box 66

1934, Trade magazine

Box 66

1935-1936, Trade magazine

Box 66

1937-1939, Trade magazine

Box 66

1938-1943, Trade newspaper

Box 66

1940-1941, Trade magazine

Box 66

1940-1944, Consumer newspaper

Box 66

1942-1943, Trade magazine

Box 66

1942-1945, Consumer magazine

Box 66

1943, Trade magazine

Box 66

1944-1945, Trade magazine

Box 66

1944-1946, Consumer newspaper

Box 66

1944-1955, Trade newspaper

Box 66

1945-1946, Trade magazine

Box 67

1946-1948, Consumer magazine

Box 67

1946-1948, Trade magazine

Box 67

1947-1950, Consumer newspaper

Box 67

1949-1951, Consumer magazine

Box 67

1949-1951, Trade magazine

Box 67

1951-1952, Consumer newspaper

Box 67

1952-1953, Consumer magazine

Box 67

1952-1953, Trade magazine

Box 67

1953-1955, Consumer newspaper

Box 67

1954-1955, Consumer magazine

Box 67

1954-1955, Trade magazine

Box 67

Gaines dog food

1944, Consumer magazine

(2 folders)

Box 67 (continued)

1944-1946, Consumer and trade newspaper

Box 68

1944-1946, Trade magazine

Box 68

1945, Consumer magazine

(3 folders)

Box 68

1948, Consumer magazine

Box 68

1948-1950, Consumer and trade newspaper

Box 68

1948-1949, Trade magazine

Box 68

1949, Consumer magazine

(2 folders)

Box 68

1950, Consumer magazine

(2 folders)

Box 68

1950, Trade magazine

Box 68

1951, Consumer magazine

(2 folders)

Box 68

1951-1953, Consumer newspaper

Box 69

1951, Trade magazine

Box 69

1952, Consumer magazine

(2 folders)

Box 69

1952-1953, Trade magazine

Box 69

1953, Consumer magazine

(2 folders)

Box 69

1954, Consumer magazine

(3 folders)

Box 69

1954-1955, Consumer and trade newspaper

Box 69

1954-1957, Trade magazine

Box 69

1955, Consumer magazine

(2 folders)

Box 69

1956, Consumer magazine

Box 69

1956-1957, Consumer newspaper

Box 69

1957, Consumer magazine

Box 70

1958-1960, Consumer newspaper

Box 70

1959-1960, Consumer magazine

Box 70

1959-1961, Trade magazine

Box 70

1961-1964, Consumer magazine

Box 70

1961-1962, Consumer newspaper

Box 70

1962, Trade magazine

Box 70

1963-1965, Trade magazine

Box 70

1963-1977, Consumer newspaper

Box 70

1965-1971, Consumer magazine

Box 70

1966-1968, Trade magazine

Box 70

1969-1970, Trade magazine

Box 70

1972-1974, Consumer magazine

Box 70

1972-1977, Trade magazine

Box 70

1976-1980, Consumer magazine

Box 70

1978-1980, Trade magazine

Box 70

Jell-O products

1932-1941, Trade magazine

Box 71

1955-1963, Trade magazine

Box 71

1979-1982, Consumer magazine

Box 71

1981, Consumer newspaper

Box 71

Log Cabin syrup

1932-1939, Consumer magazine

Box 71 (continued)

1932-1939, Consumer and trade newspaper

Box 71 (continued)

1938-1949, Trade magazine

Box 71 (continued)

1940-1941, Consumer magazine

Box 71 (continued)

1947-1954, Consumer magazine

Box 71 (continued)

1947-1953, Consumer and trade newspaper

Box 71 (continued)

1950-1956, Trade magazine

Box 71 (continued)

Maxwell House coffee

1932-1935, Consumer magazine

Box 71 (continued)

1932-1935, Consumer newspaper

Box 71 (continued)

1932-1935, Trade magazine

Box 71 (continued)

1936-1939, Consumer magazine

Box 72

1936, Consumer newspaper

Box 72

1936-1939, Trade magazine

Box 72

1937-1939, Consumer newspaper

Box 72

1940-1943, Consumer newspaper

Box 72

1940-1942, Trade magazine

Box 72

1940-1942, Trade newspaper

Box 72

1940-1941, Trade magazine (Maxwell House tea)

Box 72

1941-1944, Consumer magazine

Box 72

1941, Consumer newspaper

Box 73

1943-1944, Consumer newspaper (Teem tea)

Box 73

1944, Consumer newspaper

Box 73

1945, Consumer magazine

Box 73

1945-1946, Consumer newspaper

Box 73

1945-1949, Consumer newspaper (instant coffee)

Box 73

1945-1959, Trade magazine (instant coffee)

Box 73

1945-1946, Trade newspaper (instant coffee)

Box 73

1946, Consumer magazine

Box 73

1946-1948, Consumer magazine (instant coffee)

Box 73

1947-1948, Consumer magazine

Box 73

1947-1948, Consumer newspaper

Box 74

1947-1948, Consumer magazine (Maxwell House tea)

Box 74

1947, Consumer newspaper (Maxwell House tea)

Box 74

1948, Trade: Salesperson newsletter

Box 74

1949, Consumer magazine

Box 74

1949-1950, Consumer newspaper

Box 74

1949-1950, Trade newspaper

Box 74

1950, Consumer magazine

Box 74

1950-1954, Consumer magazine (instant coffee)

Box 74

1950-1954, Consumer newspaper (instant coffee)

Box 74

1950-1953, Trade newspaper (instant coffee)

Box 74

1950-1952, Consumer newspaper (Maxwell House tea)

Box 74

1951, Consumer magazine

Box 74

1951, Consumer newspaper

Box 74

1952-1954, Consumer magazine

Box 74

1952-1954, Consumer newspaper

Box 75

1952-1954, Trade magazine

Box 75

1952, Consumer magazine (Maxwell House tea)

Box 75

1955-1958, Consumer magazine

Box 75

1955-1958, Consumer newspaper

Box 75

1955-1956, Trade magazine

Box 75

1957-1958, Trade magazine

Box 75

1957, Consumer magazine (instant coffee)

Box 75

1957-1958, Trade newspaper (instant coffee)

Box 75

1958, Consumer newspaper (instant coffee)

Box 75

1958, Trade: Collateral literature

Box 76

1959, Consumer magazine (instant coffee)

Box 76

1959, Consumer newspaper (instant coffee)

Box 76

1959, Trade magazine (instant coffee)

(2 folders)

Box 76

1959, Trade magazine

Box 76

1960-1964, Consumer magazine (instant coffee)

Box 76

1960-1961, Trade magazine

Box 76

1961-1962, Consumer newspaper (instant coffee)

Box 76

1963-1965, Trade magazine

Box 76

1965-1968, Consumer magazine

Box 76

1965-1968, Consumer newspaper

Box 76

Post cereals

1932-1933, Consumer (flattened cereal boxes)

Box 77

1932, Consumer magazine

Box 77

1932-1933, Consumer newspaper

Box 77

1934, Consumer magazine

Box 77

1934-1935, Consumer newspaper

Box 77

1934-1941, Trade newspaper

Box 77

1935, Consumer magazine

Box 77

1935-1939, Trade magazine

Box 77

1936, Consumer magazine

(2 folders)

Box 77

1936, Consumer newspaper

(3 folders)

Box 77

1936-1937, Consumer newspaper (in Hebrew)

Box 77

1937, Consumer magazine

Box 78

1937, Consumer newspaper

(3 folders)

Box 78

1938, Consumer magazine

Box 78

1938, Consumer newspaper

Box 78

1939, Consumer magazine

Box 78

1939, Consumer newspaper

Box 78

1940, Consumer magazine

Box 78

1940, Consumer newspaper

Box 78

1940-1941, Trade magazine

Box 78

1941, Consumer magazine

Box 78

1941, Consumer newspaper

Box 79

1942, Consumer magazine

Box 79

1942-1943, Trade magazine

Box 79

1943, Consumer magazine

Box 79

1943-1944, Consumer newspaper

Box 79

1944-1945, Trade magazine

Box 79

1945, Consumer magazine

(2 folders)

Box 79

1945, Consumer newspaper

Box 79

1946, Consumer magazine

Box 79

1946, Consumer newspaper

Box 79

1947, Consumer magazine

(2 folders)

Box 79

1947, Consumer newspaper

Box 79

1948, Consumer magazine

(2 folders)

Box 80

1948, Consumer newspaper

Box 80

1948, Trade magazine

Box 80

1949, Consumer magazine (Sugar Crisps)

Box 80

1949, Consumer magazine

(2 folders)

Box 80

1949, Consumer newspaper

Box 80

1949, Trade magazine

Box 80

1950, Consumer magazine

(2 folders)

Box 80

1950, Consumer newspaper

(2 folders)

Box 80

1950-1954, Trade magazine

Box 80

1951, Consumer magazine (Sugar Crisps)

Box 80

1951, Consumer magazine

Box 80

1951, Consumer newspaper

(2 folders)

Box 81

1952, Consumer magazine

Box 81

1952, Consumer newspaper

Box 81

1953, Consumer magazine

Box 81

1953, Consumer newspaper

Box 81

1954, Consumer magazine

Box 81

1954, Consumer newspaper

Box 81

1955, Consumer magazine

(2 folders)

Box 81

1955, Consumer newspaper

Box 81

1957, Consumer magazine

Box 81

1957, Consumer newspaper

Box 81

1958-1959, Consumer newspaper

Box 81

1959, Consumer magazine

Box 81

1960-1961, Consumer magazine

Box 81

1960-1964, Consumer newspaper

Box 81

1962, Consumer magazine

Box 81

1963-1965, Consumer magazine

Box 82

1965-1969, Consumer newspaper

Box 82

1966-1969, Consumer magazine

Box 82

1970-1979, Consumer magazine

Box 82

Snider's condiments

1943-1945, Consumer and trade newspaper

Box 82 (continued)

1943-1952, Trade magazine

Box 82 (continued)

1944-1945, Consumer magazine

Box 82 (continued)

1946-1947, Consumer magazine

Box 82 (continued)

1946-1948, Consumer and trade newspaper

Box 82 (continued)

1948-1950, Consumer magazine

Box 82 (continued)

Walter Baker chocolates

1932-1934, Consumer magazine

Box 83 (continued)

1932-1940, Consumer newspaper

Box 83 (continued)

1932-1933, Trade magazine

Box 83 (continued)

1934-1936, Trade magazine

Box 83 (continued)

1935-1936, Consumer magazine

Box 83 (continued)

1937-1938, Consumer magazine

Box 83

1937-1939, Trade magazine

Box 83

1939, Consumer magazine

Box 83

1940, Consumer magazine

Box 83

1940-1941, Trade magazine

Box 83

1941-1944, Consumer magazine

Box 83

1942-1947, Trade magazine

Box 83

1944-1947, Consumer and trade newspaper

Box 83

1945-1946, Consumer magazine

Box 83

1947-1948, Consumer magazine

Box 83

1948-1949, Consumer and trade newspaper

Box 83

1948, Trade magazine

Box 83

1949, Consumer magazine

Box 83

1949-1950, Consumer newspaper

Box 83

1949, Trade magazine

Box 83

1950-1951, Consumer magazine

Box 83

1950, Trade magazine

Box 84

1951, Consumer newspaper

Box 84

1951-1956, Trade magazine

Box 84

1952, Consumer magazine

Box 84

1952-1953, Consumer newspaper

Box 84

1953-1954, Consumer magazine

Box 84

1953-1954, Consumer newspaper

Box 84

Yuban coffee

1945-1946, Consumer magazine

Box 84 (continued)

1945-1946, Consumer newspaper

Box 84 (continued)

1947, Consumer magazine

Box 84 (continued)

1947-1948, Consumer newspaper

Box 84 (continued)

1948-1951, Consumer magazine

Box 84 (continued)

1949-1959, Consumer newspaper

Box 84 (continued)

1955-1959, Consumer magazine

Box 85

1957-1958, Trade magazine

Box 85

1959, Trade magazine

Box 85

1960, Consumer magazine

Box 85

1960, Consumer newspaper

Box 85

1960, Consumer and trade newspaper

Box 85

1961, Consumer magazine

Box 85

1961, Consumer newspaper

Box 85

1961, Trade magazine

(2 folders)

Box 85

1961-1962, Trade magazine

Box 85

1962-1965, Consumer magazine

Box 85

1962-1965, Consumer newspaper

Box 85

Other coffee

Bliss

1947-1948, Trade magazine

Box 85 (continued)

1948-1957, Consumer magazine

Box 85 (continued)

1949-1957, Trade magazine

Box 85 (continued)

Brim

1969-1980, Consumer magazine

Box 86

1970-1973, Consumer newspaper

Box 86

1974-1976, Consumer newspaper

Box 86

1977-1980, Consumer newspaper

Box 86

Café Pronto

1939-1961, Consumer and trade newspaper

Box 86 (continued)

Horizon

1943-1975, Consumer and trade newspaper

Box 86 (continued)

Mr. Smith's instant coffee

1939-1961, Consumer and trade newspaper

Box 86 (continued)

Postum

1939-1961, Consumer and trade newspaper

Box 86 (continued)

Pour-More coffee extender

1943-1975, Consumer and trade newspaper

Box 86 (continued)

Sanka

1939-1961, Consumer and trade newspaper

Box 86 (continued)

1943-1975, Consumer and trade newspaper

Box 86 (continued)

1962-1966, Trade magazine

Box 86 (continued)

Other products

Calumet baking powder

1932-1936, Trade magazine

Box 86 (continued)

Colonia salt

1947-1951, Consumer and trade magazine

Box 86 (continued)

D-Zerta

1939-1954, Consumer and trade magazine

Box 86 (continued)

Franklin Baker's coconut

1932-1934, Trade magazine

Box 86 (continued)

1935-1945, Trade magazine

Box 86 (continued)

Jiffy Jelly

1935-1936, Consumer newspaper

Box 86 (continued)

Ridgeway tea

1948-1949, Consumer newspaper

Box 86 (continued)

Swans Down flour

1932-1939, Trade magazine

Box 86 (continued)

1935-1945, Consumer newspaper

Box 86 (continued)

Toast'Em Pop-Ups

1965-1970, Consumer newspaper

Box 86 (continued)

1966-1970, Consumer magazine

Box 86 (continued)

Wigwam syrup

1953-1954, Consumer newspaper

Box 86 (continued)

1954-1959, Consumer magazine

Box 86 (continued)

Glass Container Manufacturer's Institute

1955-1956, Consumer magazine

Box 87

1957-1958, Consumer magazine

Box 87

1959, Consumer magazine

Box 87

1959-1962, Trade magazine

Box 87

1960, Consumer magazine

Box 87

1961, Consumer magazine

Box 87

1962, Consumer magazine

(2 folders)

Box 87

1962-1972, Consumer newspaper

Box 87

1962, Trade magazine

Box 87

1962-1964, Trade newspaper

Box 87

1963, Consumer magazine

(3 folders)

Box 87

1963, Trade magazine

(2 folders)

Box 87

1964, Consumer magazine

Box 87

1964, Trade magazine

Box 87

1965, Consumer magazine

Box 87

1965, Trade magazine

Box 87

1966-1967, Trade magazine

Box 87

1967-1971, Consumer magazine

Box 87

1968-1972, Trade magazine

Box 87

Hardee's Food System (See also Oversize box OV11)

1975-1979, Consumer newspaper

Box 88

1976-1977, Consumer magazine

Box 88

1978, Consumer magazine

(2 folders)

Box 88

1978-1980, Trade magazine

Box 88

1979, Consumer magazine

(2 folders)

Box 88

1980, Consumer magazine

Box 88

Heublein Incorporated (See also Oversize box OV11)

1962, Consumer magazine (Relska vodka)

Box 88 (continued)

1962, Consumer magazine (Club Cocktails, Harvey's)

Box 88 (continued)

1962, Consumer magazine (Popov vodka, Bisquit cognac)

Box 88 (continued)

1962, Consumer newspaper (Relska vodka)

Box 88 (continued)

1962, Consumer newspaper (Popov vodka, Bisquit cognac)

Box 88 (continued)

1962-1963, Trade magazine

Box 88 (continued)

1962-1965, Trade newspaper

Box 88 (continued)

1963, Consumer magazine (multiple products)

Box 88 (continued)

1963-1965, Consumer newspaper

Box 88 (continued)

1964, Consumer magazine (Harvey's, Bell's, Irish Mist)

Box 88 (continued)

1964, Trade magazine (multiple products)

Box 88 (continued)

1965, Consumer magazine (McMaster's)

Box 89

1965, Consumer magazine (Irish Mist, Harvey's)

Box 89

1965, Consumer magazine (multiple products)

Box 89

1965, Trade magazine (multiple products)

Box 89

Holland-America Cruises (See also Oversize box OV11)

1976-1977, Consumer magazine

Box 89 (continued)

1976-1977, Trade magazine

Box 89 (continued)

1977, Consumer magazine

(2 folders)

Box 89 (continued)

1978, Consumer magazine

(4 folders)

Box 89 (continued)

1978, Trade magazine

Box 89 (continued)

1979, Consumer magazine

(4 folders)

Box 89 (continued)

1979, Trade magazine

Box 90

1980, Consumer magazine

Box 90

1980-1981, Consumer magazine

Box 90

1980, Trade magazine

Box 90

1981-1982, Trade magazine

Box 90

International Business Machines (IBM) (See also Oversize boxes OV11-OV12)

1954-1955, magazine

Box 90 (continued)

1954-1955, newspaper

Box 90 (continued)

1955, magazine

(2 folders)

Box 90 (continued)

1956, magazine

(1-4 of 8 folders)

Box 90 (continued)

1956, magazine

(5-8 of 8 folders)

Box 91

1956, newspaper

(2 folders)

Box 91

1957, magazine

(1-9 of 10 folders)

Box 91

1957, magazine

(10 of 10 folders)

Box 92

1957-1958, newspaper

Box 92

1958, magazine

(8 folders)

Box 92

1959, magazine

(1-3 of 11 folders)

Box 92

1959, magazine

(4-11 of 11 folders)

Box 93

1959-1960, magazine

Box 93

1959, newspaper

Box 93

1960, magazine

(1-5 of 7 folders)

Box 93

1960, magazine

(6-7 of 7 folders)

Box 94

1960-1961, magazine

Box 94

1960, newspaper

Box 94

1961, magazine

(5 folders)

Box 94

1961-1962, magazine

Box 94

1961, newspaper

(2 folders)

Box 94

1962, magazine

(1-2 of 3 folders)

Box 94

1962, magazine

(3 of 3 folders)

Box 95

1962, newspaper

(6 folders)

Box 95

1963, magazine

(2 folders)

Box 95

1963, newspaper

(7 folders)

Box 95

1964, magazine

(2 folders)

Box 95

1964-1966, newspaper

Box 96

1965, magazine

(2 folders)

Box 96

1966, magazine

(3 folders)

Box 96

1967, magazine

Box 96

Jos. Schlitz Brewing Company: See below, Other Clients: Schlitz

Box 96

Kentile (See also Oversize box OV12)

1957-1958, Consumer magazine

(2 folders)

Box 96 (continued)

1957, Trade magazine

(3 folders)

Box 96 (continued)

1958-1963, Trade newspaper

Box 96 (continued)

1959-1960, Consumer magazine

Box 96 (continued)

1959-1961, Consumer magazine

Box 96 (continued)

1959, Trade magazine

Box 96 (continued)

1960, Trade magazine

Box 97

1961, Consumer magazine

(4 folders)

Box 97

1961, Trade magazine

(2 folders)

Box 97

1962, Consumer magazine

Box 97

1962-1973, Consumer newspaper

Box 97

1962, Trade magazine

(3 folders)

Box 97

1963, Consumer magazine

Box 97

1963, Trade magazine

Box 97

1964, Consumer magazine

(2 folders)

Box 98

1964-1966, Trade magazine

Box 98

1965, Consumer magazine

(2 folders)

Box 98

1966, Consumer magazine

(4 folders)

Box 98

1967-1968, Consumer magazine

Box 98

1967, Trade magazine

Box 98

1968, Trade magazine

Box 98

1969, Consumer magazine

Box 98

1970-1972, Consumer magazine

Box 98

1971-1972, Trade magazine

Box 98

1973, Trade magazine

Box 98

M&R Brand Dietetics Laboratories (See also Oversize box OV12)

1953-1954, Consumer magazine

Box 99

1953-1963, Consumer newspaper

Box 99

1954, Trade magazine

Box 99

1955-1956, Consumer magazine

Box 99

1955-1956, Trade magazine

Box 99

1956, Consumer magazine

Box 99

1956-1957, Consumer magazine

Box 99

1956-1958, Trade magazine

Box 99

1958, Consumer magazine

Box 99

1959-1963, Consumer magazine

Box 99

1959-1961, Trade magazine

Box 99

Mutual of New York (See also Oversize box OV13)

1951-1953, Consumer newspaper

Box 99 (continued)

1952, Consumer magazine

(2 folders)

Box 99 (continued)

1952-1954, Trade magazine

Box 99 (continued)

1953, Consumer magazine

Box 99 (continued)

1953, Consumer newspaper

(2 folders)

Box 100

1953-1954, Consumer newspaper

Box 100

1954, Consumer magazine

(2 folders)

Box 100

1955, Consumer magazine

Box 100

1955, Consumer newspaper

Box 100

1955-1956, Trade magazine

Box 100

1956, Consumer magazine

(2 folders)

Box 100

1956, Consumer newspaper

Box 100

1957, Consumer magazine

(1 of 3 folders)

Box 100

1957, Consumer magazine

(2-3 of 3 folders)

Box 101

1957, Trade magazine

Box 101

1958, Consumer magazine

Box 101

1958-1959, Consumer and trade newspaper

Box 101

1958, Trade magazine

Box 101

1959, Consumer magazine

Box 101

1959, Trade magazine

Box 101

1960, Consumer magazine

(2 folders)

Box 101

1960-1963, Consumer and trade newspaper

Box 101

1960-1961, Trade magazine

Box 101

1961, Consumer magazine

(2 folders)

Box 101

1961, Trade magazine

Box 101

1962, Consumer magazine

(3 folders)

Box 102

1962-1964, Trade magazine

Box 102

1963, Consumer magazine

(3 folders)

Box 102

1964, Consumer magazine

(4 folders)

Box 102

1964, Consumer newspaper

Box 102

1964-1967, Consumer and trade newspaper

Box 102

1965, Consumer magazine

Box 102

1965, Trade magazine

Box 102

1966, Consumer magazine

(2 folders)

Box 103

1966, Trade magazine

Box 103

1966-1967, Trade magazine

Box 103

1967, Consumer magazine

Box 103

National Distillers Products (Known as Bellows and Company until 1953. See also Oversize box OV13)

1933-1940, Consumer newspaper

Box 103 (continued)

1935, Consumer magazine

Box 103 (continued)

1936, Consumer magazine

Box 103 (continued)

1936-1941, Trade magazine

Box 103 (continued)

1937, Consumer magazine

Box 103 (continued)

1938-1939, Consumer magazine

Box 103 (continued)

1940-1942, Consumer magazine

Box 103 (continued)

1948-1951, Consumer magazine

Box 103 (continued)

1951-1952, Consumer newspaper

Box 103 (continued)

1951-1953, Trade magazine

Box 103 (continued)

1952, Consumer magazine

Box 103 (continued)

1952, Consumer newspaper

Box 104

1952-1956, Trade magazine

Box 104

1953, Consumer magazine

Box 104

1953, Consumer magazine

(3 folders)

Box 104

1954, Consumer magazine

Box 104

1954, Consumer newspaper

Box 104

1954-1956, Trade magazine

Box 104

1955, Consumer magazine

(2 folders)

Box 104

1955-1956, Consumer newspaper

Box 104

1956, Consumer magazine

(2 folders)

Box 104

1956, Consumer newspaper

Box 104

Norwich-Pharmacal Company (See also Oversize box OV13)

1955-1958, Consumer magazine

Box 105

1955-1958, Consumer newspaper

Box 105

1955-1956, Trade magazine

Box 105

1956, Trade magazine

(7 folders)

Box 105

1958, Consumer magazine

Box 105

1958-1959, Consumer magazine

Box 105

1959, Consumer magazine

(2 folders)

Box 106

1959-1960, Consumer magazine

Box 106

1959, Trade magazine

Box 106

1960, Consumer magazine

(2 folders)

Box 106

1960, Trade magazine

Box 106

1961, Consumer magazine

(3 folders)

Box 106

1961-1963, Consumer newspaper

Box 106

1961, Trade magazine

Box 106

1962, Consumer magazine

(3 folders)

Box 106

1962, Trade magazine

(1 of 3 folders

Box 106

1962, Trade magazine

(2-3 of 3 folders)

Box 107

1963, Trade magazine

Box 107

1964-1968, Consumer magazine

Box 107

1964-1972, Trade magazine

Box 107

1969, Consumer magazine

Box 107

1971-1974, Consumer newspaper

Box 107

1974-1980, Consumer magazine

Box 107

Palmolive: See Colgate-Palmolive-Peet

Box 107

Philip Morris (See also Oversize box OV13)

1951-1953, Consumer magazine

Box 107 (continued)

1951-1952, Consumer newspaper

Box 107 (continued)

1952-1964, Trade magazine

Box 107 (continued)

1953-1954, Consumer newspaper (Parliament)

Box 107 (continued)

1954, Consumer magazine (Parliament)

Box 107 (continued)

1955, Consumer magazine (Parliament)

(2 folders)

Box 107 (continued)

1955-1957, Consumer newspaper (Parliament)

Box 107 (continued)

1956, Consumer magazine

Box 107 (continued)

1957, Consumer magazine

(2 folders)

Box 107 (continued)

1958, Consumer magazine

(2 folders)

Box 108

1959, Consumer magazine (Parliament)

(2 folders)

Box 108

1959-1960, Consumer newspaper (Parliament)

Box 108

1960, Consumer magazine (Parliament)

(2 folders)

Box 108

1961, Consumer magazine (Benson and Hedges)

Box 108

1961, Consumer magazine (Parliament)

Box 108

1961, Consumer magazine (multiple products)

Box 108

1961, Consumer newspaper

Box 108

1962, Consumer magazine (Parliament)

Box 108

1962, Consumer magazine (Benson and Hedges)

Box 108

1962, Consumer magazine

Box 108

1962-1964, Consumer newspaper

Box 108

1963, Consumer magazine

(2 folders)

Box 108

1964, Consumer magazine

Box 108

1965, Consumer magazine (Benson and Hedges)

Box 108

1965-1966, Consumer magazine

Box 108

Procter & Gamble (See also Oversize boxes OV14-OV15)

Corporate and multiple product

1950-1966, Consumer magazine

Box 108 (continued)

1952-1968, Consumer newspaper

Box 108 (continued)

1968-1979, Consumer newspaper and magazine

Box 108 (continued)

Bounce

1972-1974, Consumer magazine

Box 109

1975-1977, Consumer magazine

Box 109

1975-1979, Consumer newspaper

Box 109

1978-1980, Consumer magazine

Box 109

Camay

1952-1953, Consumer magazine

Box 109 (continued)

1953-1954, Consumer newspaper

Box 109 (continued)

1953-1954, Trade magazine

Box 109 (continued)

1954-1957, Consumer magazine

Box 109 (continued)

Charmin

1965-1969, Consumer magazine

Box 109 (continued)

1965-1968, Consumer newspaper

Box 109 (continued)

1970-1978, Consumer newspaper

Box 109 (continued)

1971-1980, Consumer magazine

Box 109 (continued)

1979-1980, Consumer newspaper

Box 109 (continued)

Crest

1955-1956, Consumer magazine

Box 109 (continued)

1956-1969, Consumer newspaper

Box 109 (continued)

1957, Consumer magazine

Box 109 (continued)

1958, Consumer magazine

Box 109 (continued)

1959-1961, Consumer magazine

Box 109 (continued)

1962-1963, Consumer magazine

Box 110

1964-1966, Consumer magazine

Box 110

1967-1969, Consumer magazine

Box 110

1970-1971, Consumer magazine

Box 110

1970-1980, Consumer newspaper

Box 110

1972-1973, Consumer magazine

Box 110

1974-1976, Consumer magazine

Box 110

1977-1980, Consumer magazine

Box 110

Fluffo shortening

1949, 1960, Consumer magazine

Box 110 (continued)

1949-1950, Consumer newspaper

Box 110 (continued)

1951-1952, Consumer newspaper

Box 110 (continued)

1953-1960, Consumer newspaper

Box 110 (continued)

Ivory Snow

1941-1942, Consumer magazine

Box 110 (continued)

1941-1942, Consumer newspaper

Box 110 (continued)

1942, Consumer magazine

Box 110 (continued)

1942-1943, Consumer newspaper

Box 110 (continued)

1943-1944, Consumer magazine

Box 110 (continued)

1944-1945, Consumer magazine

Box 111

1944, Consumer newspaper

(2 folders)

Box 111

1945, Consumer newspaper

Box 111

1945-1946, Consumer newspaper

Box 111

1946-1947, Consumer magazine

Box 111

1947-1948, Consumer newspaper

Box 111

1948, Consumer magazine

(2 folders)

Box 111

1949, Consumer magazine

Box 111

1949, Consumer newspaper

Box 111

1950, Consumer magazine

Box 111

1950, Consumer newspaper

(2 folders)

Box 111

1951, Consumer magazine

(1-2 of 5 folders)

Box 111

1951, Consumer newspaper

(3-5 of 5 folders)

Box 112

1952, Consumer magazine

Box 112

1952-1977, Consumer newspaper

Box 112

1953, Consumer magazine

Box 112

1954-1955, Consumer magazine

Box 112

1956, Consumer magazine

Box 112

1957, Consumer magazine

Box 112

1958-1961, Consumer magazine

Box 112

1962-1978, Consumer magazine

Box 112

1962-1967, Consumer magazine

Box 112

1969-1971, Consumer magazine

Box 112

1969-1974, Consumer newspaper

Box 112

1972, Consumer magazine

Box 112

1973-1976, Consumer magazine

Box 112

1975-1978, Consumer newspaper

Box 112

1977-1978, Consumer magazine

Box 113

1979-1981, Consumer magazine

Box 113

1979-1980, Consumer newspaper

Box 113

Prell shampoo

1946-1948, Consumer magazine

Box 113 (continued)

1946-1948, Consumer newspaper

Box 113 (continued)

1948, Consumer magazine

Box 113 (continued)

1948-1958, Trade magazine

Box 113 (continued)

1949, Consumer magazine

Box 113 (continued)

1948-1958, Trade magazine

Box 113 (continued)

1949, Consumer magazine

Box 113 (continued)

1949-1953, Consumer newspaper

Box 113 (continued)

1950-1951, Consumer magazine

Box 113 (continued)

1952-1953, Consumer magazine

Box 113 (continued)

1954-1955, Consumer magazine

Box 113 (continued)

1954-1974, Consumer newspaper

Box 113 (continued)

1956-1966, Consumer magazine

Box 113 (continued)

1969-1979, Consumer magazine

Box 113 (continued)

Rely tampons

1974, Consumer magazine

Box 113 (continued)

1975, Consumer magazine

Box 113 (continued)

1975-1980, Consumer newspaper

Box 113 (continued)

1976, Consumer magazine

Box 114

1977-1978, Consumer magazine

Box 114

1979-1980, Consumer magazine

Box 114

Tide detergent

1946-1948, Consumer newspaper

Box 114 (continued)

1948, Consumer magazine

(2 folders)

Box 114 (continued)

1948, Consumer newspaper

Box 114 (continued)

1948-1949, Consumer newspaper

Box 114 (continued)

1949, Consumer magazine

(3 folders)

Box 114 (continued)

1949-1950, Consumer newspaper

Box 114 (continued)

1950, Consumer magazine

(2 folders)

Box 114 (continued)

1950, Consumer newspaper

(1-2 of 5 folders)

Box 114 (continued)

1950, Consumer newspaper

(3-5 of 5 folders)

Box 115

1951, Consumer magazine

(2 folders)

Box 115

1951, Consumer newspaper

(7 folders)

Box 115

1951-1956, Trade magazine

Box 115

1951-1961, Trade newspaper

Box 115

1952, Consumer magazine

Box 115

1952, Consumer newspaper

(4 folders)

Box 115

1953, Consumer magazine

Box 116

1953, Consumer newspaper

(3 folders)

Box 116

1954, Consumer magazine

Box 116

1954, Consumer newspaper

(3 folders)

Box 116

1955, Consumer magazine

(2 folders)

Box 116

1955, Consumer newspaper

Box 116

1956, Consumer magazine

(2 folders)

Box 116

1956-1957, Consumer newspaper

Box 116

1957-1958, Consumer magazine

Box 116

1957-1958, Trade magazine

Box 116

1958-1961, Consumer newspaper

Box 116

1959-1968, Consumer magazine

Box 116

1959-1961, Trade magazine

Box 116

Zest Beauty Bar

1952, Consumer newspaper

Box 117

1955-1959, Consumer magazine

Box 117

1955-1956, Consumer newspaper

Box 117

1957, Consumer newspaper

Box 117

1958-1968, Consumer newspaper

Box 117

1965-1979, Consumer magazine

Box 117

1973-1979, Consumer newspaper

Box 117

Other products

Attends

1979-1981, Consumer and trade magazine

Box 117 (continued)

Bonus detergent

1965-1970, Consumer magazine

Box 117 (continued)

Buckeye Division

1956, Trade magazine

Box 117 (continued)

Chipso

1948, Consumer magazine

Box 117 (continued)

1948-1949, Consumer magazine

Box 117 (continued)

Dash detergent

1987, Consumer magazine

Box 117 (continued)

Dawn dish detergent

1975-1980, Consumer newspaper

Box 117 (continued)

Pert

1953, Consumer newspaper and magazine

Box 117 (continued)

Pin-It

1954, Consumer newspaper and magazine

Box 117 (continued)

Scope mouthwash

1965-1980, Consumer and trade magazine

Box 117 (continued)

1965-1979, Consumer newspaper

Box 117 (continued)

Secret deodorant

1955, Consumer newspaper and magazine

Box 117 (continued)

Stardust

1961-1967, Consumer newspaper and magazine

Box 118

Velvet Skin lotion

1944-1945, Consumer newspaper

Box 118 (continued)

Whirl vegetable shortening

1957-1959, Consumer newspaper

Box 118 (continued)

White Naptha soap

1945, Consumer newspaper and magazine

Box 118 (continued)

Wondra

1977-1980, Consumer newspaper and magazine

Box 118 (continued)

Prudential Insurance Company of America (See also Oversize box OV15)

1939-1940, Consumer magazine

Box 118 (continued)

1939-1941, Consumer newspaper

Box 118 (continued)

1940, Consumer magazine

Box 118 (continued)

1941, Consumer magazine

(2 folders)

Box 118 (continued)

1944, Consumer magazine

(2 folders)

Box 118 (continued)

1944-1949, Consumer newspaper

Box 118 (continued)

1945, Consumer magazine

(2 folders)

Box 118 (continued)

1946, Consumer magazine

(2 folders)

Box 118 (continued)

1946-1947, Trade magazine

Box 118 (continued)

1947, Consumer magazine

(2 folders)

Box 118 (continued)

1948, Consumer magazine

(2 folders)

Box 118 (continued)

1949, Consumer magazine

(2 folders)

Box 118 (continued)

Railway Express Agency (See also Oversize box OV15)

1954, Consumer magazine

Box 119

1954-1962, Consumer newspaper

Box 119

1954-1955, Trade magazine

Box 119

1954-1956, Trade newspaper

Box 119

1955, Consumer magazine

Box 119

1955, Trade magazine

Box 119

1956, Consumer magazine

Box 119

1956, Trade magazine

(2 folders)

Box 119

1957, Consumer magazine

Box 119

1957, Trade magazine

(2 folders)

Box 119

1957, Trade newspaper

Box 119

1958-1959, Consumer magazine

Box 119

1958, Trade magazine

(2 folders)

Box 119

1958-1960, Trade newspaper

Box 119

1959, Trade magazine

(2 folders)

Box 119

1960-1961, Consumer magazine

Box 120

1960, Trade magazine

Box 120

1961, Trade magazine

Box 120

1961-1962, Trade newspaper

Box 120

1962, Consumer magazine

Box 120

1962, Trade magazine

Box 120

S.C. Johnson (See also Oversize box OV15)

1956-1960, Consumer magazine

Box 120 (continued)

1956-1957, Consumer newspaper

Box 120 (continued)

1956-1964, Trade magazine

Box 120 (continued)

1956-1957, Trade newspaper

Box 120 (continued)

1958-1974, Consumer newspaper

Box 120 (continued)

1961-1967, Consumer magazine

Box 120 (continued)

1970-1978, Consumer magazine

Box 120 (continued)

Showtime/The Movie Channel (See also Oversize box OV16)

1982, Consumer magazine

Box 120 (continued)

1982-1983, Consumer newspaper

Box 120 (continued)

1983, Consumer magazine

(2 folders)

Box 120 (continued)

1983, Trade magazine

Box 120 (continued)

1984, Consumer magazine

Box 120 (continued)

Shulton (See also Oversize box OV16)

1960-1961, Consumer magazine

Box 121

1960-1967, Consumer newspaper

Box 121

1961, Trade magazine

Box 121

1961, Trade newspaper

Box 121

1962, Consumer magazine

Box 121

1963-1964, Consumer magazine

Box 121

1966-1967, Consumer magazine

Box 121

Studebaker-Packard (See also Oversize box OV16)

1955-1956, Consumer magazine

Box 121 (continued)

1955-1956, Consumer newspaper

Box 121 (continued)

1955-1956, Trade magazine

Box 121 (continued)

1956, Consumer magazine

(4 folders)

Box 121 (continued)

1956, Consumer and trade newspaper

Box 121 (continued)

1956-1957, Trade magazine

Box 121 (continued)

1957, Consumer magazine

(2 folders)

Box 121 (continued)

1957, Consumer magazine

Box 121 (continued)

Texaco (See also Oversize box OV16)

1961-1967, Consumer newspaper

Box 122

1962, Consumer magazine

(2 folders)

Box 122

1962, Trade magazine

(2 folders)

Box 122

1962-1963, Trade newspaper

Box 122

1963, Consumer magazine

(2 folders)

Box 122

1963, Trade magazine

(2 folders)

Box 122

1964, Consumer magazine

(2 folders)

Box 122

1964, Trade magazine

Box 122

1965, Consumer magazine

(2 folders)

Box 122

1966, Consumer magazine

Box 122

1966, Trade magazine

Box 122

1967, Consumer magazine

Box 123

1967-1968, Trade magazine

Box 123

1968, Consumer magazine

(2 folders)

Box 123

1968, Consumer newspaper

(2 folders)

Box 123

1969, Consumer magazine

Box 123

1969-1970, Trade magazine

Box 123

1970-1971, Consumer magazine

Box 123

1970-1971, Consumer newspaper

Box 123

1971-1972, Consumer newspaper

Box 123

1971-1974, Trade magazine

Box 123

1972-1973, Consumer magazine

Box 123

1973, Consumer magazine

Box 123

1973-1977, Consumer newspaper

Box 123

1974, Consumer magazine

Box 123

1975, Consumer magazine

Box 123

1975-1980, Trade magazine

Box 123

1976-1977, Consumer magazine

Box 123

1977-1980, Consumer newspaper

Box 124

1978, Consumer magazine

Box 124

1979-1980, Consumer magazine

Box 124

1980, Consumer magazine

(2 folders)

Box 124

Warner-Lambert Pharmaceutical (See also Oversize box OV16)

1939, Consumer magazine

Box 124 (continued)

1939-1941, Consumer newspaper

Box 124 (continued)

1939-1941, Trade newspaper and magazine

Box 124 (continued)

1940, Consumer magazine

(2 folders)

Box 124 (continued)

1941, Consumer magazine

Box 124 (continued)

1942, Consumer magazine

Box 124 (continued)

1970, Consumer magazine

Box 124 (continued)

West Point Pepperell (See also Oversize box OV17)

1944, Consumer magazine

Box 124 (continued)

1944, Consumer newspaper

(2 folders)

Box 124 (continued)

1944, Trade magazine

Box 124 (continued)

1944-1947, Trade newspaper

Box 125

1945, Consumer magazine

Box 125

1945-1946, Consumer newspaper

Box 125

1945, Trade magazine

(2 folders)

Box 125

1946, Consumer magazine

Box 125

1946, Trade magazine

Box 125

1947, Consumer magazine

(2 folders)

Box 125

1947-1951, Consumer newspaper

Box 125

1947, Trade magazine

Box 125

1948, Consumer magazine

(3 folders)

Box 125

1948, Trade magazine

Box 125

1949, Consumer magazine

Box 125

1949, Trade magazine

Box 126

1949-1950, Trade newspaper

Box 126

1950, Consumer magazine

Box 126

1950, Trade magazine

Box 126

1951, Consumer magazine

Box 126

1951, Trade magazine

Box 126

1951, Trade newspaper

Box 126

1952, Consumer magazine

Box 126

1952, Trade magazine

(2 folders)

Box 126

1952, Trade newspaper

Box 126

1953, Consumer magazine

(2 folders)

Box 126

1953, Trade magazine

Box 126

1953, Trade newspaper

Box 126

1954, Consumer magazine

Box 126

1954-1955, Consumer newspaper

Box 126

1954, Trade magazine

(2 folders)

Box 127

1954-1956, Trade newspaper

Box 127

1955, Consumer newspaper

Box 127

1955, Trade magazine

(2 folders)

Box 127

1956-1957, Consumer magazine

Box 127

1956-1959, Consumer newspaper

Box 127

1956, Trade magazine

(2 folders)

Box 127

1956, Trade newspaper

(2 folders)

Box 127

1957-1958, Trade magazine

Box 127

1957, Trade newspaper

Box 127

1958, Consumer magazine

Box 127

1958, Trade newspaper

Box 128

1959-1960, Consumer magazine

Box 128

1959, Trade magazine

Box 128

1959, Trade newspaper

Box 128

1960, Trade magazine

Box 128

1960-1966, Trade newspaper

Box 128

1961, Consumer magazine

(3 folders)

Box 128

1961-1968, Consumer newspaper

Box 128

1961, Trade magazine

Box 128

1962, Consumer magazine

Box 128

1962, Trade magazine

Box 128

1963-1964, Consumer magazine

Box 128

1963-1964, Trade magazine

Box 128

1965-1966, Consumer magazine

Box 128

1965-1966, Trade magazine

Box 128

1967-1968, Consumer magazine

Box 128

Western Electric (See also Oversize box OV16)

1945, Consumer magazine

(2 folders)

Box 129

1945-1947, Trade magazine

Box 129

1946, Consumer magazine

(2 folders)

Box 129

1946-1948, Consumer newspaper

Box 129

1947, Consumer magazine

(3 folders)

Box 129

1948, Consumer magazine

(1 of 4 folders)

Box 129

1948, Consumer magazine

(2-4 of 4 folders)

Box 130

1948-1951, Trade magazine

Box 130

1949-1950, Consumer magazine

Box 130

1949, Consumer newspaper

Box 130

1950-1951, Consumer magazine

Box 130

1950-1951, Consumer newspaper

Box 130

1950, Trade newspaper

Box 130

1951, Trade magazine

Box 130

Western Union Telegraph Company

1955-1957, Trade magazine

Box 131

1956, Consumer magazine

Box 131

1956-1962, Consumer newspaper

Box 131

1956-1960, Trade newspaper

Box 131

1957, Consumer magazine

Box 131

1958-1959, Consumer magazine

Box 131

1959-1960, Trade magazine

Box 131

1960, Consumer magazine

Box 131

1961, Consumer magazine

(2 folders)

Box 131

1961, Trade magazine

Box 131

1962, Consumer magazine

Box 131

1962-1963, Consumer magazine

Box 131

1962-1963, Trade magazine

Box 131

Other Clients

Advertising Council (See also Oversize box OV1)

1952-1954, 1961, Consumer newspaper

Box 132

American Cancer Society

1948, Consumer newspaper

Box 132 (continued)

American Pharmaceutical

1965 (?), Consumer magazine

Box 132 (continued)

American Safety Razor (ASR) (See also Oversize box OV1)

1961-1965, Consumer magazine

Box 132 (continued)

1961, 1964-1966, Consumer newspaper

Box 132 (continued)

1961-1964, 1966, Trade magazine (includes television coverage chart)

Box 132 (continued)

1964-1966, Consumer magazine (college publications)

Box 132 (continued)

AMK Corporation (United Fruit products) (See also Oversize box OV1)

1970, Consumer magazine

Box 132 (continued)

Anderson, Clayton and Company

1979-1980, Consumer magazine

Box 132 (continued)

Angelique and Company

1958, Consumer magazine

Box 132 (continued)

Avis (See also Oversize box OV3)

1969-1970, Consumer magazine

Box 132 (continued)

1969-1972, Consumer newspaper

Box 132 (continued)

1969-1972, Trade magazine

Box 132 (continued)

1972-1973, Consumer magazine

Box 132 (continued)

Banco de Brasil

1979-1980, Trade magazine

Box 132 (continued)

1980, Consumer magazine (includes travel/tourism)

Box 132 (continued)

Beck Shoe Store (See also Oversize box OV3)

1970, Consumer newspaper (advertisements prepared by Jacqueline Brandwynne Association)

Box 132 (continued)

Beech-Nut (See also Oversize box OV3)

1962-1964, Consumer magazine (baby food, cough drops)

Box 132 (continued)

1963-1965, Consumer newspaper

Box 132 (continued)

1963-1968, Trade magazine

Box 132 (continued)

1965-1968, Consumer magazine

Box 132 (continued)

Block Drug Company

1972-1974, Consumer magazine

Box 132 (continued)

Bryton Chemical Company

1958-1960, Trade magazine

Box 132 (continued)

Burlington Industries (Klopman Mills) (See also Oversize box OV4)

1970-1971, Consumer magazine (uniforms)

Box 133

1970, Consumer newspaper

Box 133

1970, Trade magazine

Box 133

Caltex Petroleum Corporation (See also Oversize box OV4)

1967-1970, Consumer magazine (corporate)

Box 133 (continued)

1971-1977, Consumer magazine (corporate)

Box 133 (continued)

Canada Dry Corporation (See also Oversize box OV4)

1967, Consumer newspaper and magazine

Box 133 (continued)

Champion International Corporation (See also Oversize box OV4)

1972, 1974, Consumer newspaper

Box 133 (continued)

1973-1977, Consumer magazine

Box 133 (continued)

Cigar Institute of America (See also Oversize box OV5)

1950-1951, Consumer magazine (targets college students)

Box 133 (continued)

1950-1952, Consumer newspaper

Box 133 (continued)

1951, Consumer magazine

Box 133 (continued)

1953-1955, Consumer newspaper

Box 133 (continued)

1954-1955, Consumer magazine (includes research)

Box 133 (continued)

Collier (?) (Bobby-MacBaby Chain)

1971, Consumer magazine

Box 133 (continued)

Consolidated Food Corporation (See also Oversize box OV5)

1974-1980, Consumer magazine

Box 133 (continued)

1974-1977, Consumer newspaper

Box 133 (continued)

1974-1978, Consumer newspaper

Box 133 (continued)

Continental Airlines (See also Oversize box OV5)

1974, Consumer magazine

Box 133 (continued)

Crum and Forster (See also Oversize box OV7)

1972-1974, Consumer magazine

Box 134

1972-1980, Trade magazine

Box 134

1975-1980, Consumer magazine

Box 134

Digital Equipment Corporation (See also Oversize box OV7)

1980, Trade magazine

Box 134 (continued)

Drake Bakeries (Drake's Cakes)

1934, Consumer newspaper

Box 134 (continued)

1934, Consumer newspaper

Box 134 (continued)

1934, Consumer newspaper

Box 134 (continued)

1935-1936, Consumer newspaper

Box 134 (continued)

Dr. Pepper Company (See also Oversize box OV7)

1941, Consumer magazine

Box 134 (continued)

1941-1942, Consumer magazine (wartime advertising)

Box 134 (continued)

1941, Consumer newspaper

Box 134 (continued)

1941-1942, Consumer newspaper

Box 134 (continued)

1941, Trade magazine

Box 134 (continued)

Drug Development Corporation (Cough-Ex)

1971, Consumer magazine

Box 134 (continued)

Eastern Airlines

1936, Consumer newspaper

Box 134 (continued)

Ed Dalton (See also Oversize box OV7)

1964-1965, Consumer magazine

Box 134 (continued)

1964, Consumer newspaper

Box 134 (continued)

Emery Worldwide

1983, Consumer magazine

Box 134 (continued)

Endeavor Publishing Corporation (Win magazine)

1939, Consumer newspaper

Box 134 (continued)

E.R. Squibb and Sons (See also Oversize box OV7)

1962-1968, Consumer magazine (multiple products)

Box 135

1963-1968, Trade magazine (multiple products)

Box 135

1963, Trade magazine (Vigran, Sweeta)

Box 135

1964, Consumer newspaper (Vigran, Sweeta)

Box 135

Fitgers Brewing Company (Fitzger's beer) (See also Oversize box OV7)

1939, Consumer newspaper

Box 135 (continued)

Galloping Gourmet

1973, Consumer magazine

Box 135 (continued)

Gillette (See also Oversize box OV11)

1970, Consumer magazine (Tracc II)

Box 135 (continued)

1970-1972, Consumer magazine (multiple products)

Box 135 (continued)

1976-1980, Consumer magazine (disposable razors)

Box 135 (continued)

1976-1980, Consumer newspaper (disposable razors)

Box 135 (continued)

G. Kreuger Brewing (beer and ale)

1946-1948, Consumer magazine

Box 135 (continued)

1946-1948, Consumer newspaper

Box 135 (continued)

1948-1949, Consumer newspaper

Box 135 (continued)

1948-1949, Consumer newspaper

Box 135 (continued)

GMF Robotics: See also Oversize box OV11

Box 135 (continued)

Greater New York Fund

1938, Consumer newspaper

Box 135 (continued)

Grove Laboratories (Bromo Quinine)

1955-1957, Consumer magazine

Box 135 (continued)

1955-1956, Consumer newspaper

Box 135 (continued)

Hanes Corporation (L'Erin cosmetics) (See also Oversize box OV11)

1979-1981, Consumer magazine

Box 135 (continued)

Hasbro Industries (See also Oversize box OV11)

1969-1977, Consumer newspaper and magazine (multiple products)

Box 135 (continued)

Hunt Foods and Industries

1968, Consumer magazine

Box 135 (continued)

Hy-Gain Electronics (CB radio) (See also Oversize box OV11)

1977, Consumer magazine

Box 135 (continued)

Indonesia (Republic of)

1969, Consumer newspaper

Box 135 (continued)

Interbank Card Association (Signet bank card)

1977 (?), Consumer magazine

Box 135 (continued)

International Silver Company (Rogers silverplate)

1934-1935, Consumer magazine

Box 135 (continued)

J.C. Eno (United States) Limited

1936-1939, Consumer magazine

Box 135 (continued)

1937-1939, Consumer newspaper

Box 135 (continued)

J.H. Westerbeke Corporation

1961, Trade magazine

Box 135 (continued)

Kane Miller Corporation (Sunnyland)

1981-1983, Consumer magazine (Superman brand peanut butter, raisins)

Box 135 (continued)

Lenox China (See also Oversize box OV12)

1948-1950, Consumer magazine

Box 136

1948-1953, Consumer and trade newspaper

Box 136

1948-1954, Trade magazine

Box 136

1951-1952, Consumer magazine

Box 136

1953, Consumer magazine

Box 136

Liggett and Myers Tobacco Company

1982, Consumer magazine (Red Man chewing tobacco)

Box 136 (continued)

Lorillard Corporation (Kent) (See also Oversize box OV12)

1969, Consumer magazine

Box 136 (continued)

1969, Consumer newspaper

Box 136 (continued)

Marine Midland Bank (See also Oversize box OV12)

1976, Consumer magazine

Box 136 (continued)

1976, Consumer newspaper

Box 136 (continued)

1976-1980, Trade magazine

Box 136 (continued)

1980, Consumer magazine (some international advertisements)

Box 136 (continued)

1980, Trade newspaper (some international advertisements)

Box 136 (continued)

MCI Communications

1987, Consumer magazine

Box 136 (continued)

McKesson and Robbins (See also Oversize box OV12)

1944-1946, Consumer magazine

Box 136 (continued)

1944-1947, Consumer newspaper

Box 136 (continued)

1947-1949, Consumer magazine

Box 136 (continued)

Milliken and Company (Visa fabrics)

1979-1980, Trade magazine

Box 136 (continued)

1979, Trade magazine

Box 136 (continued)

Muscular Dystrophy Association (See also Oversize box OV12)

1973-19794, Consumer magazine

Box 136 (continued)

1977, Consumer magazine

Box 136 (continued)

1977, Trade magazine

Box 136 (continued)

National Association of Manufacturers (See also Oversize box OV13)

1946-1948, Consumer magazine

Box 136 (continued)

1946-1948, Consumer newspaper

Box 136 (continued)

1948, Consumer magazine

Box 136 (continued)

1948, Trade magazine

Box 136 (continued)

New York World's Fair (See also Oversize box OV13)

1964, Trade magazine

Box 137

New York State Citizen's Council on Traffic Safety

1962, Booklets

Box 137 (continued)

Old Hickory (Diplomat)

1947, Consumer and trade magazine

Box 137 (continued)

1947, Consumer and trade newspaper

Box 137 (continued)

Parker Pen Company (See also Oversize box OV13)

1958, Consumer magazine

Box 137 (continued)

P. Ballantine and Sons (See also Oversize box OV13)

1933-1935, Consumer and trade magazine (multiple products)

Box 137 (continued)

1934, Consumer newspaper (beer and ale)

Box 137 (continued)

1934, Consumer newspaper (beer and ale)

Box 137 (continued)

1934, Consumer newspaper (beer and ale)

Box 137 (continued)

1935, Consumer newspaper (beer and ale)

Box 137 (continued)

Peter Eckrich and Sons Incorporated

1976-1977, Consumer magazine

Box 137 (continued)

1978-1980, Consumer magazine

Box 137 (continued)

Peter Paul Incorporated (See also Oversize box OV13)

1970, 1972, Consumer and trade magazine (multiple products)

Box 137 (continued)

1970, Consumer newspaper

Box 137 (continued)

Pitney Bowes: See Oversize box OV13

Box 137 (continued)

Quaker Oats Company

1938-1940, Consumer magazine

Box 137 (continued)

Revlon Incorporated

1971, Consumer magazine (advertisements prepared by Jacqueline Brandwynne Association)

Box 137 (continued)

Richardson-Vick (See also Oversize box OV15)

1966-1973, Consumer magazine (multiple products)

Box 137 (continued)

1966-1979, Consumer newspaper (multiple products)

Box 137 (continued)

1966-1970, Trade magazine (multiple products)

Box 137 (continued)

1973-1980, Consumer magazine (multiple products)

Box 137 (continued)

Sauce n'Serve

1974, Consumer magazine

Box 137 (continued)

Savings Bank Association of the State of New York (See also Oversize box OV15)

1959, Consumer magazine

Box 137 (continued)

1959-1962, Consumer newspaper

Box 137 (continued)

1960, 1962, Consumer magazine

Box 137 (continued)

1961, Consumer magazine

Box 137 (continued)

Schenley Ind. Incorporated (See also Oversize box OV15)

1948, Consumer magazine (Three Feathers)

Box 137 (continued)

1948, Consumer magazine (Old Stagg, Three Feathers)

Box 137 (continued)

1948-1951, Consumer newspaper (Old Stagg, Three Feathers)

Box 137 (continued)

1948-1951, Trade magazine (Old Stagg, Three Feathers)

Box 137 (continued)

Schick (See also Oversize box OV15)

1957-1958, Consumer magazine (multiple products)

Box 138

1958-1960, Consumer newspaper

Box 138

1958-1960, Trade magazine (some international advertisements)

Box 138

1959-1961, Consumer newspaper (some international advertisements)

Box 138

Schlitz (See also Oversize box OV15)

1979-1980, Consumer magazine (multiple products)

Box 138 (continued)

1980, Consumer newspaper (Tribute light beer)

Box 138 (continued)

Securities Industries Association

1973-1974, Consumer magazine

Box 138 (continued)

Standard Brands (Planters products)

1976-1978, Consumer newspaper

Box 138 (continued)

1977-1979, Consumer magazine

Box 138 (continued)

Sterling Drug Company (Glenbrook Labs)

1965-1970, Consumer magazine (Vanquish)

Box 138 (continued)

Sun Oil Company

1957, Consumer magazine

Box 138 (continued)

This Week Magazine (See also Oversize box OV16)

1954-1956, Consumer magazine

Box 139

1954, Trade magazine

Box 139

1954-1957, Trade newspaper

Box 139

1955, Trade magazine

Box 139

1956, Trade magazine

Box 139

1957, Trade magazine

Box 139

Time Incorporated (See also Oversize box OV16)

1973-1974, Consumer magazine

Box 139 (continued)

UNICEF (See also Oversize box OV16)

1971-1973, Consumer magazine

Box 139 (continued)

1972-1974, Trade magazine

Box 139 (continued)

1974-1979, Consumer magazine

Box 139 (continued)

Unicom Group of Insurance Company (See also Oversize box OV16)

1973, Consumer magazine

Box 139 (continued)

United Fund of Westchester (See also Oversize box OV16)

Undated, Consumer magazine

Box 139 (continued)

United States Rubber Company (See also Oversize box OV16)

1964-1967, Consumer magazine (Royal golf equipment)

Box 139 (continued)

1966-1967, Consumer and trade newspaper (multiple products)

Box 139 (continued)

1966, Consumer magazine (multiple products)

Box 139 (continued)

1966, Trade magazine (Naugahyde)

Box 139 (continued)

1966, Trade magazine (multiple products)

Box 139 (continued)

United States Treasury Department (See also Oversize box OV16)

1983, Consumer magazine

Box 139 (continued)

Upholstery Leather Group Incorporated (See also Oversize box OV16)

1957, Trade magazine

Box 139 (continued)

West End Brewery Company (Utica Club beer)

1965-1966, Consumer magazine

Box 139 (continued)

1965-1966, Consumer newspaper

Box 139 (continued)

Winthrop and Ward (Froth Dry Cleaner)

1937, Consumer newspaper

Box 139 (continued)

Yardley of London (See also Oversize box OV17)

1968-1969, Consumer magazine (some advertisements targeted at men)

Box 139 (continued)

1970, Consumer and trade magazine (some advertisements targeted at African American women)

Box 139 (continued)

1971, Consumer magazine

Box 139 (continued)

1972, Consumer magazine

Box 139 (continued)

1972-1973, Consumer magazine

Box 139 (continued)

Oversized Materials

Advertising Council

1952, USO

Box OV1

1962-1963, Better Schools

(2 folders)

Box OV1

Allied Chemical

1959-1960, Consumer magazine

Box OV1

1960, Trade magazine

Box OV1

1960-1963, Trade newspaper

Box OV1

1961, Trade magazine

Box OV1

1961-1962, Trade newspaper

Box OV1

1961-1965, Consumer magazine

Box OV1

1962, Trade magazine

Box OV1

1963, Trade magazine

Box OV1

1963-1970, Trade newspaper

Box OV1

1964, Trade magazine

Box OV1

1964-1965, Trade magazine

Box OV1

1964-1968, Consumer newspaper

Box OV1

1966, Consumer magazine

Box OV1

1967, Consumer magazine

Box OV1

1968, Consumer magazine

Box OV1

1969, Consumer and trade magazine

Box OV1

1970-1971, magazine

Box OV1

American Express

1949, Consumer magazine

Box OV1

1952-1961, Trade magazine

Box OV1

1955-1958, Consumer magazine

Box OV1

1958-1962, Consumer newspaper

Box OV1

1959-1961, Consumer magazine

Box OV1

American Motors

1965-1967, Consumer magazine

Box OV1

1965-1966, Consumer newspaper

Box OV1

1966, Consumer and trade magazine (Kelvinator)

Box OV1

1967, Consumer newspaper

Box OV1

American Safety Razor (ASR)

1961, Consumer magazine

Box OV1

1961, Consumer newspaper

Box OV1

AMF, Inc.

1979, Consumer magazine

Box OV1

1980, Consumer magazine

Box OV1

AMK Corporation (United Fruit products)

1970, Trade magazine

Box OV1

Arnold Bakers

1949, Consumer magazine

Box OV1

Association of American Railroads

1955-1957, Consumer magazine

Box OV1

AVCO Manufacturing Corp.

1952-1957, Consumer and trade magazine

Box OV2

1958-1964, Consumer and trade magazine

Box OV2

1959-1965, Consumer and trade newspaper

Box OV2

1962-1965, Consumer and trade magazine

Box OV2

AVCO-Crosley Consumer Products

1949, Consumer magazine (multiple products)

Box OV2

1949, Consumer magazine (refrigerators)

Box OV2

1949, Consumer magazine (televisions)

Box OV2

1949, Consumer newspaper (televisions)

Box OV2

1949-1951, Consumer newspaper (multiple products)

Box OV2

1949-1952, Consumer newspaper (refrigerators)

Box OV2

1949-1953, Consumer newspaper (ranges)

Box OV2

1949-1954, Consumer magazine (ranges)

Box OV2

1950, Consumer magazine (multiple products)

Box OV2

1950, Consumer magazine (televisions)

Box OV2

1950, Consumer newspaper (televisions)

Box OV2

1950-1952, Consumer magazine (refrigerators)

Box OV2

1951, Consumer magazine (televisions)

Box OV2

1951, Consumer newspaper (televisions)

(2 folders)

Box OV2

1951-1952, Consumer magazine (multiple products)

Box OV2

1951-1954, Consumer newspaper (multiple products)

Box OV2

1952-1953, Consumer magazine (air conditioners)

Box OV2

1952-1953, Trade magazine (air conditioners)

Box OV2

1953, Consumer magazine (multiple products)

Box OV2

1953, Consumer magazine (washer/dryer)

Box OV2

1953-1955, Consumer magazine (refrigerators)

Box OV2

1953-1955, Consumer newspaper (refrigerators)

Box OV2

1954, Consumer magazine (multiple products)

Box OV3

1954, Trade magazine (multiple products)

Box OV3

1955, Consumer promotional items

Box OV3

Avis

1969-1972, Consumer magazine

Box OV3

1969-1972, Consumer newspaper

Box OV3

Beck Shoe Store

1970, Consumer newspaper

Box OV3

Beech-Nut

1964-1967, Consumer magazine

Box OV3

Benton and Bowles

1938-1939, Trade magazine

Box OV3

1952-1969, Trade magazine

Box OV3

1957-1958, Trade magazine

Box OV3

1959-1961, Trade newspaper

Box OV3

1962-1966, Trade magazine

Box OV3

1967-1971, Trade magazine

Box OV3

1974, Consumer newspaper

Box OV3

Best Foods

Corporate and multiple product

1934-1948, Consumer newspaper

Box OV3

Hellmann's Mayonnaise

1933, Consumer newspaper

Box OV3

1934, Consumer newspaper

(2 folders)

Box OV3

1935-1939, Consumer magazine

Box OV3

1936-1948, Consumer newspaper

Box OV3

1945-1951, Consumer magazine

Box OV3

Nucoa oleomargarine

1934-1936, Consumer newspaper

Box OV3

1936-1951, Consumer and trade magazine

Box OV3

1943-1951, Consumer newspaper

Box OV3

Standard Milling

1934, Consumer newspaper

Box OV4

Various condiments

1951, Consumer newspaper

Box OV4

Various shoe polish

1939, Consumer and trade magazine

Box OV4

Bituminous Coal Institute

1945-1949, Consumer and trade magazine

Box OV4

1950, Consumer newspaper

Box OV4

Bristol-Myers

1934, Consumer newspaper (Sal Hepatica)

Box OV4

Burlington Industries (Klopman Mills)

1970, Consumer magazine

Box OV4

Caltex Petroleum Corporation

1970, Consumer newspaper

Box OV4

1971, Consumer magazine

Box OV4

Calvert Distillers Corporation

1937, Consumer newspaper (multiple products)

Box OV4

1938, Consumer newspaper (multiple products)

Box OV4

1938-1939, Consumer magazine (multiple products)

Box OV4

1939, Consumer newspaper (multiple products)

Box OV4

1960, Consumer magazine (Calvert Gin)

Box OV4

1960, Consumer newspaper (Calvert Gin)

Box OV4

Canada Dry Corporation

1967, Consumer newspaper

Box OV4

Can Manufacturers' Institute

1944, Consumer magazine

Box OV4

1945-1948, Consumer magazine

Box OV4

Carling Brewing Company

1950-1958, Consumer magazine

Box OV4

1951-1953, Consumer newspaper

Box OV4

1952-1959, Trade magazine

Box OV4

Champion International Corporation

1972, Consumer newspaper

Box OV4

1973, Consumer magazine

Box OV4

Chemical Bank/New York Trust Company

1960-1961, Consumer magazine

Box OV4

1961-1966, Consumer newspaper

Box OV4

1962-1963, Consumer magazine

Box OV4

1964-1965, Consumer magazine

Box OV4

1966-1967, Consumer and trade magazine

Box OV4

1967-1968, Consumer and trade newspaper

Box OV4

1968-1972, Consumer and trade magazine

Box OV4

1969-1974, Consumer and trade newspaper

Box OV4

Undated, Consumer and trade magazine

Box OV4

Cigar Institute of America

1950, Consumer magazine

Box OV5

Colgate-Palmolive-Peet Company

Corporate and Multiple Product

1935, Trade magazine

Box OV5

1935-1940, Consumer newspaper

Box OV5

1937-1940, Trade newspaper

Box OV5

Colgate dental creme and powder

1935, Consumer newspaper

Box OV5

Palmolive soap

1936, Consumer magazine

Box OV5

1936-1937, Consumer newspaper

Box OV5

Super Suds

1936, Consumer newspaper

Box OV5

1936-1940, Trade magazine

Box OV5

Columbia Broadcasting System

1940-1945, Consumer magazine

Box OV5

1941-1942, Consumer newspaper

Box OV5

1944, Consumer newspaper

Box OV5

Consolidated Food Corporation

1973-1976, Consumer newspaper

Box OV5

1974, Trade magazine

Box OV5

Continental Airlines

1974, Consumer magazine

Box OV5

Continental Baking Company

1932, Consumer newspaper

Box OV5

1937, Consumer newspaper

(3 folders)

Box OV5

1937-1938, Consumer newspaper

Box OV5

1938, Consumer newspaper

(2 folders)

Box OV5

1938-1939, Consumer newspaper

Box OV5

1939, Consumer newspaper

Box OV5

1940, Consumer newspaper

Box OV5

Continental Oil Company (CONOCO)

1953, Consumer magazine

Box OV5

1953, Consumer newspaper

Box OV5

1954, Consumer magazine

Box OV6

1954, Consumer newspaper

Box OV6

1955, Consumer magazine

(2 folders)

Box OV6

1955, Consumer newspaper

Box OV6

1955-1958, Trade magazine

Box OV6

1956, Consumer magazine

(2 folders)

Box OV6

1956, Consumer newspaper

Box OV6

1957, Consumer magazine

(3 folders)

Box OV6

1957-1960, Consumer newspaper

Box OV6

1958-1959, Consumer magazine

Box OV6

1960, Consumer magazine

Box OV6

Crowell-Collier Publishing Company

1943-1944, Consumer magazine

Box OV7

1943-1944, Consumer newspaper

Box OV7

1945-1946, Consumer magazine

Box OV7

1945-1946, Consumer newspaper

Box OV7

1947, Consumer and trade magazine

Box OV7

1947-1951, Consumer and trade newspaper

Box OV7

1948, Consumer and trade magazine

Box OV7

1949-1951, Consumer and trade magazine

Box OV7

Crum and Forster

1972-1973, Consumer newspaper

Box OV7

1973, Trade magazine

Box OV7

Dana Perfumes

1972, Consumer magazine

Box OV7

Diamond Match Company

1951-1953, Consumer magazine

Box OV7

1951-1956, Consumer newspaper

Box OV7

Digital Equipment Corporation

1980, Consumer magazine

Box OV7

Dr. Pepper Company

1941, Consumer newspaper

Box OV7

Ed Dalton

1963, Consumer magazine

Box OV7

E.F. Hutton and Company

1971, Trade magazine

Box OV7

E.R. Squibb and Sons

1963-1964, Consumer magazine (multiple products)

Box OV7

1964, Consumer newspaper (Vigran)

Box OV7

1965-1967, Consumer newspaper (Sweeta)

Box OV7

Fiat Motors of North America

1978-1979, Consumer magazine (corporate)

Box OV7

1979, Consumer magazine (Strada)

Box OV7

1979, Consumer magazine (128 sedan)

Box OV7

Fitgers Brewing Company (Fitzger's beer)

1939, Consumer newspaper

Box OV7

Florida Citrus Commission

1943-1949, Consumer magazine

Box OV7

1943-1957, Consumer newspaper

Box OV7

1944-1962, Trade newspaper

Box OV7

1945-1949, Trade magazine

Box OV7

1950-1959, Consumer magazine

Box OV8

1950-1963, Trade magazine

Box OV8

1959-1960, Consumer newspaper

Box OV8

1960-1963, Consumer magazine

Box OV8

1961-1962, Consumer newspaper

Box OV8

General Aniline and Film Corporation (Ansco)

1957-1960, Consumer magazine

Box OV8

General Electric

1950-1956, Consumer and trade magazine

Box OV8

1951, Consumer newspaper

Box OV8

General Foods

Corporate and Multiple Product

1933-1941, Consumer and trade magazine

Box OV8

1938-1963, Consumer and trade newspaper

Box OV8

1951-1964, Consumer and trade magazine

Box OV8

Birds Eye frozen foods

1959-1971, Consumer magazine

Box OV8

1960-1971, Consumer newspaper

Box OV8

Certo and Sure Jell

1938-1953, Consumer newspaper

Box OV8

1950-1954, Consumer magazine

Box OV8

Diamond Crystal Salt

1936-1951, Consumer newspaper

Box OV8

Gaines dog food

1952-1957, Consumer and trade magazine

Box OV8

1953-1961, Consumer and trade newspaper

Box OV8

1959-1973, Consumer and trade magazine

Box OV8

Jell-O products

1937-1959, Consumer and trade magazine

Box OV8

Log Cabin syrup

1938-1954, Consumer and trade magazine

Box OV8

1951-1953, Consumer newspaper

Box OV8

Maxwell House

1935-1936, Consumer newspaper

Box OV8

1937-1938, Consumer newspaper

Box OV8

1937-1939, Trade magazine

Box OV9

1939, Consumer newspaper

Box OV9

1940, Consumer newspaper

Box OV9

1941, Consumer newspaper

Box OV9

1943, Consumer newspaper

Box OV9

1944, Consumer newspaper

Box OV9

1945-1946, Consumer newspaper

Box OV9

1948-1949, Consumer magazine

Box OV9

1948-1949, Consumer newspaper

Box OV9

1950, Consumer magazine

Box OV9

1950, Consumer newspaper

Box OV9

1951, Consumer magazine

Box OV9

1951, Consumer newspaper

Box OV9

1952, Consumer newspaper

Box OV9

1952-1954, Consumer magazine

Box OV9

1953-1954, Consumer newspaper

Box OV9

1955-1957, Consumer magazine

Box OV9

1955-1958, Consumer newspaper

Box OV9

1958-1959, Consumer magazine

Box OV9

1959-1961, Consumer newspaper

Box OV10

1960-1961, Consumer magazine

Box OV10

1960-1961, Trade magazine

Box OV10

1960-1961, Trade newspaper

Box OV10

1962, Consumer magazine

Box OV10

1962-1963, Consumer newspaper

Box OV10

1963-1967, Consumer magazine

Box OV10

1964-1967, Consumer newspaper

Box OV10

Post cereals

1932-1934, Consumer magazine

Box OV10

1932-1947, Consumer newspaper

Box OV10

1934, Consumer newspaper

Box OV10

1935-1959, Trade magazine

Box OV10

1937-1940, Consumer newspaper

Box OV10

1941-1947, Consumer newspaper

Box OV10

1948, Consumer magazine

Box OV10

1948-1954, Consumer newspaper

Box OV10

1949-1956, Consumer magazine

Box OV10

1957-1964, Consumer magazine

Box OV10

1957-1967, Consumer newspaper

Box OV10

1966-1974, Consumer magazine

Box OV10

1945-1949, Consumer and trade magazine

Box OV10

1952, Consumer newspaper

Box OV10

Walter Baker chocolates

1937-1949, Consumer magazine

Box OV10

1945-1949, Consumer newspaper

Box OV10

1953, Consumer

Box OV10

Yuban coffee

1953-1958, Consumer magazine

Box OV11

1953-1960, Consumer newspaper

Box OV11

1959, Consumer newspaper

Box OV11

1960, Consumer newspaper

Box OV11

1960-1963, Trade magazine

Box OV11

1961-1963, Consumer magazine

Box OV11

1961-1963, Consumer and trade newspaper

Box OV11

Other coffee

Bliss

1956-1957, Consumer newspaper

Box OV11

Brim

1970, Consumer magazine

Box OV11

1970-1978, Consumer newspaper

Box OV11

Other products

Carnation Instant Breakfast

1969, Consumer magazine

Box OV11

Wheaties, Gold Medal flour

1943, Consumer newspaper

Box OV11

Wigwam syrup

1953, Consumer newspaper

Box OV11

1959, Consumer magazine

Box OV11

Gillette

1970-1971, Consumer and trade magazine

Box OV11

Glass Container Manufacturer's Institute

1960-1965, Consumer and trade magazine

Box OV11

GMF Robotics

1986, Trade magazine

Box OV11

Hanes Corporation (L'Erin cosmetics)

1977-1978, Consumer magazine

Box OV11

Hardee's Food System

1975-1976, Consumer newspaper

Box OV11

Hasbro Industries

1971-1972, Consumer newspaper (multiple products)

Box OV11

Heublein Incorporated

1953-1955, Consumer magazine (multiple products)

Box OV11

1963, Trade magazine (Bell's)

Box OV11

Holland-America Cruises

1977-1978, Consumer and trade magazine

Box OV11

1979-1980, Consumer and trade magazine

Box OV11

Hy-Gain Electronics (CB radio)

1977, Trade magazine

Box OV11

International Business Machines (IBM)

1954-1955, newspaper

Box OV11

1955, magazine

Box OV11

1956, magazine

Box OV11

1956, newspaper

Box OV11

1957, magazine

Box OV11

1957-1958, newspaper

Box OV11

1958, magazine

(2 folders)

Box OV11

1959, magazine

(3 folders)

Box OV12

1959-1961, newspaper

Box OV12

1960, magazine

(2 folders)

Box OV12

1961, magazine

(2 folders)

Box OV12

1962, magazine

(3 folders)

Box OV12

1963, magazine

(2 folders)

Box OV12

1963-1965, newspaper

Box OV12

1964, magazine

Box OV12

1965, magazine

Box OV12

1966-1967, magazine

Box OV12

1966-1967, newspaper

Box OV12

Kentile

1958-1970, Consumer and trade magazine

Box OV12

Lenox China

1949-1953, Consumer magazine

Box OV12

1952-1953, Consumer newspaper

Box OV12

Lorillard Corporation (Kent)

1964, Consumer newspaper

Box OV12

M&R Brand Dietetics Laboratories

1953-1960, Consumer and trade magazine

Box OV12

1953-1962, Consumer and trade newspaper

Box OV12

Marine Midland Bank

1976-1980, Consumer newspaper

Box OV12

1977-1978, Consumer magazine

Box OV12

McKesson and Robbins

1957, Trade magazine

Box OV12

Medicus

1978, Trade magazine

Box OV12

Muscular Dystrophy Association

1973, Consumer newspaper

Box OV12

Mutual of New York

1952-1957, Consumer and trade magazine

Box OV13

1953-1965, Consumer and trade newspaper

Box OV13

1960-1965, Consumer and trade magazine

Box OV13

National Association of Manufacturers

1946-1947, Consumer magazine

Box OV13

1946-1947, Consumer newspaper

Box OV13

National Distillers Products

1934-1954, Consumer magazine

Box OV13

1940-1954, Consumer newspaper

Box OV13

1955, Consumer magazine

Box OV13

1955-1956, Consumer newspaper

Box OV13

1956, Consumer magazine

Box OV13

New York World's Fair

1964-1965, Trade magazine

Box OV13

Norwich-Pharmacal Company

1956, Trade magazine

Box OV13

1959-1962, magazine

Box OV13

1959-1964, Consumer newspaper

Box OV13

Parker Pen Company

1958, Consumer magazine

Box OV13

P. Ballantine and Sons

1934, Consumer newspaper

Box OV13

Peter Paul Incorporated

1970, Consumer magazine

Box OV13

Philip Morris

1952-1957, Consumer newspaper

Box OV13

1953-1957, Consumer and trade magazine

Box OV13

1957, Consumer magazine

Box OV13

1958, Consumer and trade magazine

Box OV13

1958-1961, Consumer newspaper

Box OV13

1959, Consumer magazine

Box OV13

1960, Consumer magazine

Box OV13

1961, Consumer magazine

Box OV13

1962, Consumer magazine

Box OV13

1962-1963, Consumer newspaper

Box OV13

1963, Consumer magazine

Box OV13

Pitney Bowes

Undated, Trade magazine

Box OV13

Procter & Gamble

Corporate and multiple product

1959, Consumer magazine (Canada)

Box OV14

1974-1979, Consumer newspaper

Box OV14

Bonus

1965, Consumer newspaper

Box OV14

Bounce

1972-1975, Consumer magazine

Box OV14

Charmin

1968-1979, Consumer

Box OV14

Crest

1955-1958, Consumer magazine

Box OV14

1956-1961, Consumer newspaper

Box OV14

1961, Consumer magazine

Box OV14

1962-1963, Consumer magazine

Box OV14

1963-1976, Consumer newspaper

Box OV14

1964-1966, Consumer magazine

Box OV14

1967-1970, Consumer magazine

Box OV14

Hidden Magic

1959, Consumer newspaper

Box OV14

Ivory Snow

1944-1945, Consumer

Box OV14

Pampers

1962-1964, Consumer newspaper

Box OV14

1962-1972, Consumer magazine

Box OV14

1969-1973, Consumer and trade magazine

Box OV14

Pin-It

1954, Consumer magazine

Box OV14

Prell

1946, Trade newspaper

Box OV14

1948-1951, Consumer and trade magazine

Box OV14

Rely

1973-1975, Consumer

Box OV14

Scope

1965-1978, Consumer

Box OV14

Stardust

1961, Consumer magazine

Box OV14

1961, Consumer newspaper

Box OV14

Tide

1946, Consumer newspaper

Box OV14

1948, Consumer newspaper

(2 folders)

Box OV14

1948-1949, Consumer magazine

Box OV14

1950, Consumer newspaper

(2 folders)

Box OV14

1950-1951, Consumer magazine

Box OV14

1951, Consumer newspaper

(4 folders)

Box OV14

1952, Consumer newspaper

Box OV15

1952-1953, Consumer magazine

Box OV15

1952-1957, Trade newspaper

Box OV15

1953, Consumer newspaper

(2 folders)

Box OV15

1953-1954, Consumer magazine

Box OV15

1954, Trade magazine

Box OV15

1954-1955, Consumer newspaper

Box OV15

1955, Trade magazine

Box OV15

1955-1957, Consumer magazine

Box OV15

1956, Trade magazine

Box OV15

1956-1958, Consumer newspaper

Box OV15

Whirl

1960, Consumer magazine

Box OV15

Zest

1952-1957, Consumer newspaper

Box OV15

1957-1958, Consumer magazine

Box OV15

Prudential Insurance Company of America

1940, Trade magazine

Box OV15

Railway Express Agency

1955-1962, Trade magazine

Box OV15

1960-1962, Consumer newspaper

Box OV15

Richardson-Vick

1966, Trade magazine

Box OV15

1967-1968, Consumer newspaper

Box OV15

Savings Bank Association of the State of New York

1959, Consumer magazine

Box OV15

Schenley Ind. Incorporated

1948, Consumer and trade magazine

Box OV15

1948, Consumer and trade newspaper

Box OV15

Schick

1957-1959, Consumer and trade magazine

Box OV15

1958-1961, Consumer newspaper

Box OV15

1960-1961, Consumer magazine

Box OV15

S.C. Johnson

1956-1961, Consumer and trade magazine

Box OV15

1956-1973, Consumer and trade newspaper

Box OV15

Schlitz

1980, Consumer magazine

Box OV15

Showtime/The Movie Channel

1982-1984, Consumer and trade magazine

Box OV16

Shulton

1963-1967, Consumer and trade magazine

Box OV16

1965-1967, Consumer magazine

Box OV16

1966, Consumer newspaper

Box OV16

Studebaker-Packard

1955-1956, Consumer magazine

Box OV16

1955-1956, Consumer magazine

Box OV16

1955-1957, Consumer and trade newspaper

Box OV16

1956, Trade magazine

Box OV16

Texaco

1961-1965, Consumer newspaper

Box OV16

1962-1963, Consumer magazine

Box OV16

1964-1966, Consumer magazine

Box OV16

1966-1970, Consumer newspaper

Box OV16

1967-1980, Consumer magazine

Box OV16

1971-1980, Consumer newspaper

Box OV16

This Week Magazine

1954-1957, Trade magazine

Box OV16

1954-1957, Trade newspaper

Box OV16

Time Incorporated

1949-1950, Consumer magazine

Box OV16

UNICEF

1971-1979, Consumer magazine

Box OV16

Unicom Group of Insurance Company

1973, Consumer newspaper

Box OV16

United Fund of Westchester

1967, Consumer magazine

Box OV16

United States Rubber Company

1966, Trade magazine

Box OV16

1966, Trade newspaper

Box OV16

United States Treasury Department

1983, Consumer newspaper

Box OV16

Upholstery Leather Group Incorporated

1957, Trade magazine

Box OV16

1957, Trade newspaper

Box OV16

Warner-Lambert Pharmaceutical

1941, Consumer newspaper

Box OV16

West End Brewery

1965-1966, Consumer magazine

Box OV16

1965-1966, Consumer newspaper

Box OV16

Western Electric

1946, Trade newspaper

Box OV16

1949, Consumer magazine

Box OV16

1956-1963, Consumer and trade magazine

Box OV16

1959-1962, Consumer and trade newspaper

Box OV16

West Point Pepperell

1944-1948, Trade newspaper

Box OV17

1945, Trade magazine

Box OV17

1945-1959, Consumer magazine

Box OV17

1948-1951, Trade magazine

Box OV17

1949-1951, Trade newspaper

Box OV17

1952-1953, Trade newspaper

Box OV17

1954, Consumer and trade

Box OV17

1955-1958, Trade magazine

Box OV17

1955-1959, Trade newspaper

Box OV17

1959-1961, Trade magazine

Box OV17

1961-1964, Consumer magazine

Box OV17

1961-1968, Trade newspaper

Box OV17

1962-1965, Trade magazine

Box OV17

1967-1968, Consumer magazine

Box OV17

Yardley of London

1970-1971, Consumer magazine

Box OV17

1972, Consumer newspaper

Box OV17

Audiovisual Materials, ca. 1950-1986

The films listed are believed all to predate 1986. Some material probably dates from the 1950s, with the bulk being from the 1960s-1970s. The films are arranged in numerical order by the reel number. Some individual cans contain detailed contents lists. For others, the content information is limited to a summary statement such as Charmin Historical Reel.

Restrictions on Access: Original film reels are restricted until use copies are made. Some use copies are available in the collection, and have been noted where available. Contact Research Services for further information.

Originals (Closed to Research)

Birdseye (1500' reel)

Reel 1

Alpha Bits (1500' reel)

Reel 2

Peter Paul (1500' reel)

Reel 3

Toastem's (1500' reel)

Reel 4

Raisin Bran (1500' reel)

Reel 5

Avis (1500' reel)

Reel 6

Yardley (1500' reel)

Reel 7

Allied Chemical (1500' reel)

Reel 8

Dana (1500' reel)

Reel 9

Eastern Airlines (1500' reel)

Reel 10

Schick

Schick #4 (1500' reel)

Reel 11

Schick #3 (1500' reel)

Reel 12

Schick #2 (1500' reel)

Reel 13

Schick #1 (1500' reel)

Reel 14

GCMI

GCMI #1 (1500' reel)

Reel 15

GCMI #2 (1500' reel)

Reel 16

Florida Citrus

Florida Citrus #1 (1500' reel)

Reel 17

Florida Citrus #2 (1500' reel)

Reel 18

Florida Citrus #3 (1500' reel)

Reel 19

Miscellaneous (1500' reel)

Reel 20

Beechnut Candy (1500' reel)

Reel 21

Beech Nut

Beech Nut Food Processing (1500' reel)

Reel 22

Beech Nut Lifesaver Cough Drops (1500' reel)

Reel 23

Beech Nut Gum & Lifesavers (1500' reel)

Reel 24

S.C. Johnson

S.C. Johnson Compiled #1 (1500' reel)

Reel 25

S.C. Johnson Compiled #3 (1500' reel)

Reel 26

S.C. Johnson Compiled #4 (1500' reel)

Reel 27

S.C. Johnson Compiled #5 (1500' reel)

Reel 28

S.C. Johnson Compiled #6 (1500' reel)

Reel 29

S.C. Johnson Compiled #7 (1500' reel)

Reel 30

S.C. Johnson Compiled #8 (1500' reel)

Reel 31

S.C. Johnson Compiled #9 (1500' reel)

Reel 32

S.C. Johnson Miscellaneous (1500' reel)

Reel 33

Sodaburst (1500' reel)

Reel 34

Maxwell House

Instant Maxwell House--Joel Cheek (1500' reel)

Reel 35

Instant Maxwell House #2 (1500' reel)

Reel 36

Instant Maxwell House #4 (1500' reel)

Reel 37

Instant Maxwell House #5 (1500' reel)

Reel 38

Instant Maxwell House #7 (1500' reel)

Reel 39

Instant Maxwell House #8 (1500' reel)

Reel 40

Instant Maxwell House #14 (1500' reel)

Reel 41

Ansco

Ansco #1 (1500' reel)

Reel 42

Ansco #2 (1500' reel)

Reel 43

Miscellaneous Historical--Good Measure, Birdseye (1500' reel)

Reel 44

Texaco

Texaco #10 (1500' reel)

Reel 45

Texaco #11 (1500' reel)

Reel 46

Texaco #12 (1500' reel)

Reel 47

Texaco #13 (1500' reel)

Reel 48

Beech Nut

Beech Nut Gum (B & W) (1500' reel)

Reel 49

Beech Nut Gum (1500' reel)

Reel 50

Beech Nut Compiled (1500' reel)

Reel 51

Beech Nut Baby Food (1500' reel)

Reel 52

Beech Nut Baby Foods (1500' reel)

Reel 53

Beech Nut Gum & Candy (1500' reel)

Reel 54

Borden

Borden #1 (1500' reel)

Reel 55

Borden #2 (1500' reel)

Reel 56

Borden #3 (1500' reel)

Reel 57

Squibb

Squibb #1 (1500' reel)

Reel 58

Squibb #2 (1500' reel)

Reel 59

Squibb #3 (1500' reel)

Reel 60

Carlings

Carlings #1 (1500' reel)

Reel 61

Carlings #2 (1500' reel)

Reel 62

Carlings #3 (1500' reel)

Reel 63

Utica Club (1500' reel)

Reel 64

ASRI (1500' reel)

Reel 65

ASR (1500' reel)

Reel 66

Kent (1500' reel)

Reel 67

Philip Morris

Parliament #1 (1500' reel)

Reel 68

Parliament #2 (1500' reel)

Reel 69

Parliament #3 (1500' reel)

Reel 70

Parliament #4 (1500' reel)

Reel 71

Parliament #5 (1500' reel)

Reel 72

Parliament #6 (1500' reel)

Reel 73

Parliament #7 (1500' reel)

Reel 74

Chemical Bank (1500' reel)

Reel 75

Chemical Bank (1500' reel)

Reel 76

Camay (1500' reel)

Reel 77

MONY #1 (1500' reel)

Reel 78

Best Foods (1500' reel)

Reel 79

Anderson Clayton #1 (1500' reel)

Reel 80

Anderson Clayton #2 (1500' reel)

Reel 81

American Motors

American Motors #1 (1500' reel)

Reel 82

American Motors #2 (1500' reel)

Reel 83

American Motors #3 (1500' reel)

Reel 84

Pream 1

Reel 85

Pream 2

Reel 86

Studebaker 1 (Museum of Broadcasting)

Reel 87

Studebaker 2 (Museum of Broadcasting)

Reel 88

Yuban

Yuban 1

Reel 89

Yuban 2

Reel 90

Yuban 3

Reel 91

Yuban 4

Reel 92

Kentile, Heublein, Desert Dri, Western Union

Reel 93

Shulton 1

Reel 94

Canada Dry 1

Reel 95

Paxten-Saratoga

Reel 96

American Express

Reel 97

Fluffo 1

Reel 98

Merrill

Reel 99

Texaco 1 (1500' reel)

Reel 100

Texaco 2 (1500' reel)

Reel 101

General Foods Miscellaneous (1500' reel)

Reel 102

B & B (1500' reel)

Reel 103

Benton & Bowles

B & B Compiled #2 (1500' reel)

Reel 104

B & B Compiled #6 (1500' reel)

Reel 105

B & B Compiled #12 (1500' reel)

Reel 106

B & B Compiled #15 (1500' reel)

Reel 107

B & B Compiled #21 (1500' reel)

Reel 108

B & B Compiled #24 (1500' reel)

Reel 109

Vintage Television

Linus--Visiting Children's Show (1500' reel)

Reel 110

Linus #21 (1500' reel)

Reel 111

Linus Pilot (1500' reel)

Reel 112

Grindl (1500' reel)

Reel 113

Barbara Rush (1500' reel)

Reel 114

Dr. Who: The End of Tomorrow: BBC (1500' reel)

Reel 115

Edge of Night (1500' reel)

Reel 116

Dick Van Dyke (1500' reel)

Reel 117

Kentucky Jones (1500' reel)

Reel 118

Down You Go (1500' reel)

Reel 119

Pampers

Pampers 1975 (800' reel)

Reel 120

Pampers #2 (1500' reel)

Reel 121

Pampers #4 (1500' reel)

Reel 122

Pampers #4 (1500' reel)

Reel 123

Pampers #5 (1500' reel)

Reel 124

Pampers #6 (1500' reel)

Reel 125

Pampers #6 (1500' reel)

Reel 126

Pampers #10 (1500' reel)

Reel 127

Pampers #11 (1500' reel)

Reel 128

Pampers #11 (1500' reel)

Reel 129

Texaco

Reel #14 (1500' reel)

Reel 130

Reel #15 (1500' reel)

Reel 131

Reel #16 (1500' reel)

Reel 132

Reel #7A (1500' reel)

Reel 133

Reel #9A (1500' reel)

Reel 134

Foreign (1500' reel)

Reel 135

Crest--Bill Cosby (400' reel)

[Use Copy UC13 in collection]

Reel 136

Gillette (800' reel)

Reel 137

Good News (800' reel)

Reel 138

Crest

Crest #23 (1500' reel)

[Use Copy UC20 in collection]

Reel 139

Crest #24 (1500' reel)

[Use Copy UC20 in collection]

Reel 140

Crest #25 (1500' reel)

[Use Copy UC21 in collection]

Reel 141

Crest #26 (1500' reel)

[Use Copy UC21 in collection]

Reel 142

Gillette

Gillette Good News (1500' reel)

Reel 143

Gillette and Peter Paul (1500' reel)

Reel 144

Gilette Trac II (1500' reel)

Reel 145

Gravy Train

Gravy Train Historical (800' reel)

Reel 146

Gravy Train 2 (1500' reel)

Reel 147

Gravy Train R-5 (1500' reel)

Reel 148

Rally (1500' reel)

Reel 149

Cool Whip #3 (1500' reel)

Reel 150

Gaines

Gaines Historical #3 (1500' reel)

Reel 151

Gaines Meal 1 (1500' reel)

Reel 152

Gaines Meal 2 (1500' reel)

Reel 153

Gaines 4 (1500' reel)

Reel 154

Gaines Miscellaneous (1500' reel)

Reel 155

Gaines (1500' reel)

Reel 156

Post

Post Miscellaneous #2 (1500' reel)

Reel 157

Post Historical #1 (1500' reel)

Reel 158

Post Historical Miscellaneous (1500' reel)

Reel 159

Puffed Corn (1500' reel)

Reel 160

Alpha Bits 4 (1500' reel)

Reel 161

Alpha Bits 5 (1500' reel)

Reel 162

Raisin Bran #2 (1500' reel)

Reel 163

Raisin Bran #3 (1500' reel)

Reel 164

Grape Nuts #3 (1500' reel)

Reel 165

Grape Nuts #5 (1500' reel)

Reel 166

Crest

Mr. Goodwin Outtakes--35mm (4 rolls) (1500' reel)

Reel 167

Crest Historical #10 (1500' reel)

[Use Copy UC14 in collection]

Reel 168

Crest Historical #14 (1500' reel)

[Use Copies UC16, UC17 in collection]

Reel 169

Crest Historical #15 (1500' reel)

[Use Copy UC17 in collection]

Reel 170

Crest Historical #16 (1500' reel)

[Use Copies UC17, UC18 in collection]

Reel 171

Crest Historical#17 (1500' reel)

[Use Copy UC18 in collection]

Reel 172

Crest Historical#18 (1500' reel)

[Use Copy UC18 in collection]

Reel 173

Crest Historical#19 (1500' reel)

[Use Copy UC19 in collection]

Reel 174

Crest Historical #20 (1500' reel)

[Use Copy UC19 in collection]

Reel 175

Crest Historical #21 (1500' reel)

Reel 176

Crest Historical #22 (1500' reel)

Reel 177

Post Tens (1500' reel)

Reel 178

Brim (1500' reel)

Reel 180

Brim (1500' reel)

Reel 181

Schlitz (1500' reel)

Reel 182

Yuban (1500' reel)

Reel 183

Bounce

Bounce #1 (1500' reel)

Reel 184

Bounce #5 (1500' reel)

(NOTE: Bounce 2-4 missing)

Reel 185

Bounce #6 (1500' reel)

Reel 186

Norwich

Norwich #1 (1500' reel)

Reel 187

Norwich #2 (1500' reel)

Reel 188

Norwich #3 (1500' reel)

Reel 189

Norwich #4 (1500' reel)

Reel 190

Norwich #5 (1500' reel)

Reel 191

Norwich #6 (1500' reel)

Reel 192

Norwich #7 (1500' reel)

Reel 193

Norwich #8, 9 (1500' reel)

Reel 194

Norwich #10 (1500' reel)

Reel 195

Libra #1 (1500' reel)

Reel 196

Milliken Visa (1500' reel)

Reel 197

Horizon Historical (1500' reel)

Reel 198

Robert Hall (1500' reel)

Reel 199

N.B. Toy (?) Reel, 1982 (1500' reel)

Reel 200

IBM #1 (1500' reel)

Reel 201

New Age Historical #1 (1500' reel)

Reel 202

Orange Plus

Orange Plus 1 of 3 (1500' reel)

Reel 203

Orange Plus 2 of 3 (1500' reel)

Reel 204

Orange Plus 3 of 3 (1500' reel)

Reel 205

Digital Historical Reel #1 (1500' reel)

Reel 206

Vicks

Vicks 1986 to Present (Nyquil Historical Reel) (1500' reel)

Reel 207

Woody Woodpecker (1500' reel)

Reel 208

Vaporub 1 of 3 (1500' reel)

Reel 209

Vaporub 2 of 3 (1500' reel)

Reel 210

Vaporub 3 of 3 (1500' reel)

Reel 211

Vicks #1 (1500' reel)

Reel 212

Vicks #2 (1500' reel)

Reel 213

Vicks #3 (1500' reel)

Reel 214

Vicks #4 (1500' reel)

Reel 215

Vicks #5 (1500' reel)

Reel 216

Ivory Snow--Miscellaneous (1500' reel)

Reel 217

Echrich (1500' reel)

Reel 218

SIA (1500' reel)

Reel 219

General Foods--Candy #1 (1500' reel)

Reel 220

Marine Midland (1500' reel)

Reel 221

Orange Twist (1500' reel)

Reel 222

Bonus (1500' reel)

Reel 223

Hardee's

Hardees Miscellaneous #2 (1500' reel)

Reel 224

Hardees Miscellaneous #3 (1500' reel)

Reel 225

Hardees Miscellaneous #4 (1500' reel)

Reel 226

Grape Nuts #1 (1500' reel)

Reel 227

Grape Nuts #2A (1500' reel)

Reel 228

Crest--circa Pool, A,M. Dental (200' reel)

[Use Copy UC11 in collection]

Reel 229

Alpha Bits #3 (1500' reel)

Reel 230

Texaco #8 (1500' reel)

Reel 231

Crest, Triumph, Tooth Decay (1500' reel)

[Use Copy UC15 (Crest) in collection]

Reel 232

Toasties #3 (1500' reel)

Reel 233

Dawn (1500' reel)

Reel 234

Post Miscellaneous #6 (1500' reel)

Reel 235

D'Arcy Compilation (1500' reel)

Reel 236

Crest #2 (1500' reel)

[Use Copy UC10 in collection]

Reel 237

Crest #11 (1500' reel)

[Use Copies UC14, UC15 in collection]

Reel 238

Hasbro

Hasbro #1 (1500' reel)

Reel 239

Hasbro #2 (1500' reel)

Reel 240

Hasbro #3 (1500' reel)

Reel 241

Hasbro #4 (1500' reel)

Reel 242

Hasbro #5 (1500' reel)

Reel 243

Hasbro #6 (1500' reel)

Reel 244

Sugar Crisp #4 (1500' reel)

Reel 245

Vicks #6 (1500' reel)

Reel 246

Continental 1 of 2 (1500' reel)

Reel 247

Continental 2 of 2 (1500' reel)

Reel 248

Skillet #1, 1959 (100' reel)

Reel 249

Stockholders' Meeting, 1981 (1500' reel)

Reel 250

Stockholders' Meeting (1500' reel)

Reel 251

AMF Corporate Film, 1976 (1500' reel)

Reel 252

AMF Corporate Film 1977 (1500' reel)

Reel 253

Europe Reel--Roy Bostock 1981 (1500' reel)

Reel 254

Pampers

Pampers #7 (1500' reel)

Reel 255

Pampers #8 (1500' reel)

Reel 256

Pampers #12 (1500' reel)

Reel 257

Dawn

Dawn #2 (1500' reel)

Reel 258

Dawn #3 (1500' reel)

Reel 259

Dawn #4 (1500' reel)

Reel 260

Vintage Television Shows

Phil Silvers (1500' reel)

Reel 261

Sgt. Bilko (1500' reel)

Reel 262

Summer Playhouse (1500' reel)

Reel 263

Sgt. Bilko, Viva Bilco (1500' reel)

Reel 264

Post

Grape Nuts #4 (1500' reel)

Reel 265

Grape Nuts #2B (1500' reel)

Reel 266

Grape Nuts Historical Reel A (1500' reel)

Reel 267

Fiat 1 of 2 (1500' reel)

Reel 268

Fiat 2 of 2 (1500' reel)

Reel 269

Ferrari (800' reel)

Reel 270

Ivory Snow

Ivory Snow #1 (1500' reel)

Reel 271

Ivory Snow #2 (1500' reel)

Reel 272

Ivory Snow #3 (1500' reel)

Reel 273

Ivory Snow #4 (1500' reel)

Reel 274

Ivory Snow #5 (1500' reel)

Reel 275

Ivory Snow #6 (1500' reel)

Reel 276

Ivory Snow #7 (1500' reel)

Reel 277

Ivory Snow #8 (1500' reel)

Reel 278

Ivory Snow #9 (1500' reel)

Reel 279

Ivory Snow #10 (1500' reel)

Reel 280

McCulloch 1 of 2 (1500' reel)

Reel 281

McCulloch 2 of 2 (1500' reel)

Reel 282

Pinkerton (1500' reel)

Reel 283

Scope

Scope #1 (1500' reel)

[Use Copy UC25 in collection]

Reel 284

Scope #2 (1500' reel)

[Use Copy UC26 in collection]

Reel 285

Scope #3 (1500' reel)

[Use Copy UC27 in collection]

Reel 286

Scope #4 (1500' reel)

[Use Copy UC28 in collection]

Reel 287

Scope #5 (1500' reel)

[Use Copy UC29 in collection]

Reel 288

Scope #6 (1500' reel)

[Use Copy UC30 in collection]

Reel 289

Scope #7 (1500' reel)

[Use Copy UC31 in collection]

Reel 290

Vintage Television Shows

Red Buttons (1500' reel)

Reel 291

Jackie Robinson (1500' reel)

Reel 292

Paul Winchell (1500' reel)

Reel 293

Sgt. Bilko 1 of 6 (1500' reel)

Reel 294

Sgt. Bilko 2 of 6 (1500' reel)

Reel 295

Sgt. Bilko 3 of 6 (1500' reel)

Reel 296

Sgt. Bilko 4 of 6 (1500' reel)

Reel 297

Sgt. Bilko 5 of 6 (1500' reel)

Reel 298

Sgt. Bilko 6 of 6 (1500' reel)

Reel 299

Sgt. Bilko 1 of 7 (1500' reel)

Reel 300

Sgt. Bilko 2 of 7 (1500' reel)

Reel 301

Sgt. Bilko 3 of 7 (1500' reel)

Reel 302

Sgt. Bilko 4 of 7 (1500' reel)

Reel 303

Sgt. Bilko 5 of 7 (1500' reel)

Reel 304

Sgt. Bilko 6 of 7 (1500' reel)

Reel 305

Sgt. Bilko 7 of 7 (1500' reel)

Reel 306

F.O.F. Historical (1500' reel)

Reel 307

F.O.F. Historical #1 (1500' reel)

Reel 308

Sara Lee (1500' reel)

Reel 309

Hardees Miscellaneous (1500' reel)

Reel 310

Liquid Prell (1500' reel)

Reel 311

Charmin Historical #4 (1500' reel)

[Use Copy UC4 in collection]

Reel 312

Crum & Forster (1500' reel)

Reel 313

Corning (1500' reel)

Reel 314

Whipped Cream (Birdseye) (1500' reel)

Reel 315

Hutton (1500' reel)

Reel 316

Hanes Laura (1500' reel)

Reel 317

Texaco

Presentation--Vic Bloedes (400' reel)

Reel 318

Commercial International (800' reel)

Reel 319

Miscellaneous 1 of 2 (800' reel)

Reel 320

Miscellaneous 2 of 2 (800' reel)

Reel 321

Texaco #1 (1500' reel)

Reel 322

Texaco #2 (1500' reel)

Reel 323

Texaco #3 (1500' reel)

Reel 324

Texaco #4 (1500' reel)

Reel 325

Texaco #6 (1500' reel)

Reel 326

Texaco #7 (1500' reel)

Reel 327

Various Commercials

SPI Standard Peel (800' reel)

Reel 328

Compiled--Sheldon Platt (800' reel)

Reel 329

Ivory Snow Historical #1 (800' reel)

Reel 330

AMC (800' reel)

Reel 331

IBM (800' reel)

Reel 332

Sgt. Bilko (Carling) (1500' reel)

Reel 333

Cereal (1500' reel)

Reel 334

GTI (1500' reel)

Reel 335

S.C. Johnson's (1500' reel)

Reel 336

Post

Honey Comb (1500' reel)

Reel 337

Post Miscellaneous #8 (1500' reel)

Reel 338

Honey Comb #1 (1500' reel)

Reel 339

Toasties #2 (1500' reel)

Reel 340

Toasties #4 (1500' reel)

Reel 341

Post Tens (1500' reel)

Reel 342

Pebbles 1 of 2 (1500' reel)

Reel 343

Pebbles 2 of 2 (1500' reel)

Reel 344

Puffed Corn Flakes II (1500' reel)

Reel 345

40% Bran (1500' reel)

Reel 346

Sheldon Platt Sample (1500' reel)

Reel 347

Standard Reel #5 (1500' reel)

Reel 348

Charmin

Charmin #1 (1500' reel)

[Use Copy UC1 in collection]

Reel 349

Charmin #2 (1500' reel)

[Use Copy UC2 in collection]

Reel 350

Charmin #3 (1500' reel)

[Use Copy UC3 in collection]

Reel 351

Charmin #5 (1500' reel)

[Use Copy UC5 in collection]

Reel 352

Charmin #6 (1500' reel)

[Use Copy UC6 in collection]

Reel 353

Charmin #7 (1500' reel)

[Use Copy UC7 in collection]

Reel 354

Charmin #8 (1500' reel)

[Use Copy UC8 in collection]

Reel 355

Charmin #9 (1500' reel)

[Use Copy UC9 in collection]

Reel 356

Brim (800' reel)

Reel 357

Honeycomb #2 Historical (1500' reel)

Reel 358

Bounce (1500' reel)

Reel 359

Wondra (1500' reel)

Reel 360

Brim Historical Reel #2 (1500' reel)

Reel 361

Everything Reel--Spain, 1977 (1500' reel)

Reel 362

Visit U.S.A. (1500' reel)

Reel 363

Planters (1500' reel)

Reel 364

December Bride (1500' reel)

Reel 365

Paging Women (1500' reel)

Reel 366

Crest

Crest #1 (1500' reel)

[Use Copy UC10 in collection]

Reel 367

Crest #3 (1500' reel)

[Use Copy UC10 in collection]

Reel 368

Crest #4 (1500' reel)

[Use Copy UC11 in collection]

Reel 369

Crest #5 (1500' reel)

[Use Copy UC11 in collection]

Reel 370

Crest #6 (1500' reel)

[Use Copy UC12 in collection]

Reel 371

Crest #7 (1500' reel)

[Use Copy UC12 in collection]

Reel 372

Crest #8 (1500' reel)

[Use Copy UC13 in collection]

Reel 373

Crest #9 (1500' reel)

[Use Copy UC13 in collection]

Reel 374

Crest #12 (1500' reel)

[Use Copy UC15 in collection]

Reel 375

Crest #13 (1500' reel)

[Use Copy UC16 in collection]

Reel 376

Vintage Television

E.S.P. (1500' reel)

Reel 377

Capt. Kelly (1500' reel)

Reel 378

Frontier Justice (1500' reel)

Reel 379

Mayberry R.F.D. (1500' reel)

Reel 380

The Loner (1500' reel)

Reel 381

Claudia (1500' reel)

Reel 382

Andy Williams (1500' reel)

Reel 383

Good Morning World (1500' reel)

Reel 384

Topper (1500' reel)

Reel 385

Post

Grape Nuts Flakes (1500' reel)

Reel 386

Cereal Advertising--Sandy Sulcer (1500' reel)

Reel 387

Honey Copmb Animatics (1500' reel)

Reel 388

Alpha Bits (1500' reel)

Reel 389

Sugar Crisp #1 (1500' reel)

Reel 390

Sugar Crisp #2 (1500' reel)

Reel 391

Sugar Crisp #3 (1500' reel)

Reel 392

Sugar Crisp #5 (1500' reel)

Reel 393

Sugar Crisp #6 (1500' reel)

Reel 394

Sugar Crisp 76 (1500' reel)

Reel 395

Discover Campaign (800' reel)

Reel 396

Hardees (800' reel)

Reel 397

Bravo/Glade (1500' reel)

Reel 398

Crest/Scope (1500' reel)

[Use Copies UC15 (Crest), UC23(P&G), UC32 (Scope) in collection]

Reel 399

P & G--Multi-Reel (1500' reel)

Reel 400

Multi Brands (1500' reel)

Reel 401

Multi Brands (Dordelman) (1500' reel)

Reel 402

RUI--Multi Reel (RVI) (1500' reel)

Reel 403

Crest/Vicks (1500' reel)

[Use Copy UC21 (Crest) in collection]

Reel 404

Maxwell House

Instant Maxwell House #1 (1500' reel)

Reel 405

Instant Maxwell House #3 (1500' reel)

Reel 406

Instant Maxwell House #6 (1500' reel)

Reel 407

Instant Maxwell House #9 (1500' reel)

Reel 408

Instant Maxwell House #10 (1500' reel)

Reel 409

Instant Maxwell House #13 (1500' reel)

Reel 410

Compiled 1 of 2 (1500' reel)

Reel 411

Compiled 2 of 2 (1500' reel)

Reel 412

Barbie (1500' reel)

Reel 413

AMF (1500' reel)

Reel 414

Vintage Television Shows

Run Buddy Run (1500' reel)

Reel 415

Green Acres (1500' reel)

Reel 416

Mayberry RFD--Andy's Baby # 31 (1500' reel)

Reel 417

Alvin Show (1500' reel)

Reel 418

Edge of Night (1500' reel)

Reel 419

Ethel and Alpert (1500' reel)

Reel 420

The Night the Animals Talked (1500' reel)

Reel 421

Phil Silvers (1500' reel)

Reel 422

Hazel (1500' reel)

Reel 423

Danny Thomas, Jan. 14, 1957 (1500' reel)

Reel 424

Yanks Are Coming I (large reel)

Reel 425

Yanks Are Coming II (large reel)

Reel 426

Lincoln--Trial By Fire (large reel)

Reel 427

Texaco Star Parade III (large reel)

Reel 428

Texaco Star Parade I (large reel)

Reel 429

Texaco Star Parade II (large reel)

Reel 430

Post

Oat Flakes, #1 (1500' reel)

Reel 431

Miscellaneous #4 (1500' reel)

Reel 432

Miscellaneous #5 (1500' reel)

Reel 433

40% Bran Hist #1 (1500' reel)

Reel 434

Miscellaneous #7 (1500' reel)

Reel 435

Miscellaneous #3 (1500' reel)

Reel 436

Heart of Oats #1 (1500' reel)

Reel 437

Misc #9 (1500' reel)

Reel 438

Misc #10 (1500' reel)

Reel 439

Misc #11 (1500' reel)

Reel 440

Linus Post (1600' reel)

Reel 441

Flintstones (1600' reel)

Reel 442

Various B & B Spots (1600' reel)

Reel 443

Miscellaneous (1600' reel)

Reel 444

Miscellaneous--Non-DMB & B (1600' reel)

Reel 445

Linus--Faith For Today (1600' reel)

Reel 446

AMF (1600' reel)

Reel 447

Post Cereal (Old) (1500' reel)

Reel 448

Large Reels

Wondra (1500' reel)

Reel 449

Post (1500' reel)

Reel 450

Unknown (1500' reel)

Reel 451

Song of Norway (1500' reel)

Reel 452

Norwich #6 (1500' reel)

Reel 453

Army (1500' reel)

Reel 454

Vintage Television

Lincoln--Trial By Fire (large reel)

Reel 455

Anything Goes (large reel)

Reel 456

The Honorable Sam Houston #1 (large reel)

Reel 457

The Honorable Sam Houston #2 (large reel)

Reel 458

Linus the Lionhearted

Reel 459

Jack Benny Birthday Special

Reel 460

High Hopes

Reel 461

Jack Benny Birthday Special

Reel 462

B & B New Business (1600' reel)

Reel 463

Mayberry RFD: Howard the Swinger (1600' reel)

Reel 464

Victory At Sea (1600' reel)

Reel 465

Sara Lee (1600' reel)

Reel 466

Maxim (1600' reel)

Reel 467

B & B Show (1600' reel)

Reel 468

B & B #23 (1600' reel)

Reel 469

PS&D Symposium (large reel)

Reel 470

Alpha Bits #2 (large reel)

Reel 471

Gaines Burgers (large reel)

Reel 472

Gaines Burgers (large reel)

Reel 473

Gaines Burgers (large reel)

Reel 474

Vintage Television

Linus the Lionhearted #4

Reel 475

Linus the Lionhearted #5

Reel 476

Linus the Lionhearted #6

Reel 477

Scope

Smaller reels

Production Review No. 4

[Use copy UC22 in collection]

Reel 478

Hysterical reel, Morning Breath,

[Use copy UC23 in collection]

Reel 479

Preservation Masters (Not for Research Use)

Reel #1, Charmin Commercials

Box M1

Reel #2, Charmin Commercials

Box M1

Reel #3, Charmin Historical #3

Box M1

Reel #4, Charmin Historical #4

Box M1

Reel #5, Charmin Historical #5

Box M1

Reel #8, Charmin Historical #8

Box M1

Reel #6, Charmin Historical #6

Box M2

Reel #7, Charmin Historical #7

Box M2

Reel #9, Charmin Historical #9

Box M2

Reel #NA, P&G Production Review #4

Box M3

Reel #NA, Scope commercials--hysterical reel

Box M3

Scope Reel 1, Film 284

Box M3

Scope Reel 2, Film 285

Box M3

Scope Reel 3, Film 286

Box M3

Scope Reel 4, Film 287

Box M3

Scope Reel 5, Film 288

Box M3

Scope Reel 6, Film 289

Box M3

Scope Reel 7, Film 290

Box M3

Pamp;G Reel 14, Film 399

Box M3

Scope Reel, Film 399

Box M3

Crest Tape 1, Reels 367, 237, 368

Box M4

Crest Tape 2, Reels 369, 370, 229

Box M4

Crest Tape 3, Reels 371, 372

Box M4

Crest Tape 4, Reels 373, 374, 136

Box M4

Crest Tape 5, Reels 168, 238

Box M4

Crest Tape 6, Reels 238 (continued), 375, 399, 232

Box M4

Crest Tape 7, Reels 376, 169

Box M4

Crest Tape 8, Reels 169 (continued), 170, 171

Box M4

Crest Tape 9, Reels 171 (continued), 172, 173

Box M4

Crest Tape 10, Reels 174, 175

Box M4

Crest Tape 11, Reels 139, 140

Box M4

Crest Tape 12, Reels 141, 142, 404

Box M4

Use Copies

UC1: Reel #1, Charmin Commercials. Reel 349. Format: VHS. Created: 2006

Box U1

UC2: Reel #2, Charmin Commercials. Reel 350. Format: VHS. Created: 2006

Box U1

UC3: Reel #3, Charmin Historical #3. Reel 351. Format: VHS. Created: 2006

Box U1

UC4: Reel #4, Charmin Historical #4. Reel 312. Format: VHS. Created: 2006

Box U1

UC5: Reel #5, Charmin Historical #5. Reel 352. Format: VHS. Created: 2006

Box U1

UC6: Reel #6, Charmin Historical #6. Reel 353. Format: VHS. Created: 2006

Box U1

UC7: Reel #7, Charmin Historical #7. Reel 354. Format: VHS. Created: 2006

Box U1

UC8: Reel #8, Charmin Historical #8. Reel 355. Format: VHS. Created: 2006

Box U1

UC9: Reel #9, Charmin Historical #9. Reel 356. Format: VHS. Created: 2006

Box U1

UC10: Crest Tape 1, Reels 367, 237, 368. Format: DVD. Created: 2007

Box U2

UC11: Crest Tape 2, Reels 369, 370, 229. Format: DVD. Created: 2007

Box U2

UC12: Crest Tape 3, Reels 371, 372. Format: DVD. Created: 2007

Box U2

UC13: Crest Tape 4, Reels 373, 374, 136. Format: DVD. Created: 2007

Box U2

UC14: Crest Tape 5, Reels 168, 238. Format: DVD. Created: 2007

Box U2

UC15: Crest Tape 6, Reels 238 (continued), 375, 399, 232. Format: DVD. Created: 2007

Box U2

UC16: Crest Tape 7, Reels 376, 169. Format: DVD. Created: 2007

Box U2

UC17: Crest Tape 8, Reels 169 (continued), 170, 171. Format: DVD. Created: 2007

Box U2

UC18: Crest Tape 9, Reels 171 (continued), 172, 173. Format: DVD. Created: 2007

Box U2

UC19: Crest Tape 10, Reels 174, 175. Format: DVD. Created: 2007

Box U2

UC20: Crest Tape 11, Reels 139, 140. Format: DVD. Created: 2007

Box U2

UC21: Crest Tape 12, Reels 141, 142, 404. Format: DVD. Created: 2007

Box U2

UC22: Reel #NA, P&G Production Review #4. Format: DVD. Created: 2007

Box U2

UC23: Reel #NA, Scope commercials--hysterical reel. Format: DVD. Created: 2007

Box U2

UC24: Scope Reel 1, Film 284. Format: DVD. Created: 2007

Box U2

UC25: Scope Reel 2, Film 285. Format: DVD. Created: 2007

Box U2

UC26: Scope Reel 3, Film 286. Format: DVD. Created: 2007

Box U2

UC27: Scope Reel 4, Film 287. Format: DVD. Created: 2007

Box U2

UC28: Scope Reel 5, Film 288. Format: DVD. Created: 2007

Box U2

UC29: Scope Reel 6, Film 289. Format: DVD. Created: 2007

Box U2

UC30: Scope Reel 7, Film 290. Format: DVD. Created: 2007

Box U2

UC31: P&G Reel 14, Film 399. Format: DVD. Created: 2007

Box U2

UC32: Scope Reel, Film 399. Format: DVD. Created: 2007

Box U2

Historical Note

D'Arcy Masius Benton & Bowles

Date	Event(s)
1985, Nov.	Established by the merger of the Benton & Bowles and D'Arcy-MacManus and Masius advertising agencies; John S. Bowen became Chief Executive Officer; Harold Bay became President
1990	Roy J. Bostock named Chairman and CEO

Benton & Bowles

Date	Event(s)
1929	William B. Benton and Chester W. Bowles opened the first office in New York City
1932	Benton & Bowles incorporated; Atherton W. Hobler became a partner in Benton & Bowles
1936	William B. Benton resigned and sold his interest in the company
1941	Chester W. Bowles resigned and sold his interest in the company; Atherton W. Hobler became President
1941-1950	Hobler served as Chairman of the Board
1948	First television copy writer, Gordon Webber, hired
1950	Hobler became Chairman of the Executive Committee
1958	First international office opened in London
1959	Broadcast Commercial Production department established with Gordon Webber as director
1967	L. T. Steele became Chairman of the Board
1968	Victor G. Bloede became President and Chief Executive Officer
1971	John S. Bowen became President and Chief Executive Officer; Victor G. Bloede became Chairman of the Board; L. T. Steele became Chairman of the Executive committee
1972	Medicus Communications established as a subsidiary company
1979	Manning, Selvage and Lee (public relations firm) acquired
1981	B&B Direct created as partner company

D'Arcy MacManus Masius

Date	Event(s)
1906	D'Arcy Advertising Company founded by William Cheever D'Arcy
1971	D'Arcy-MacManus International established from merger of D'Arcy Advertising and MacManus, John & Adams
1972	D'Arcy-MacManus International and Masius, Wynne-Williams exchange stock to form D'Arcy-MacManus & Masius (known as Masius & D'Arcy-MacManus in Europe)

Subject Headings

Preferred Citation

[Identification of item], D'Arcy Masius Benton & Bowles Archives, 1929-1995 and undated, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The D'Arcy Masius Benton & Bowles Archives were transferred to the David M. Rubenstein Rare Book & Manuscript Library by D'Arcy Masius Benton & Bowles in 1991 and 2001.

Processing Information

Processed by: Donna Longo DiMichele; Finding aid completed and edited by Ellen Gartrell and Katherine Hufstetler. Processing of this collection was supported in part by gifts from D'Arcy Masius Benton & Bowles and the John and Kelly Hartman Foundation.

Completed 1994; additional processing completed 2008

Additions minimally processed by Ruth E. Bryan, Debborah Carson, Michael Shumate

Encoded by Katherine Hufstetler, Alvin Pollock, Stephen Douglas Miller, Richard Collier, Ruth E. Bryan

Last updated 2008.

This finding aid is NCEAD compliant.