Menu

Guide to the D'Arcy Masius Benton & Bowles Archives, 1929-1995 and undated

AdViews - Duke Digital Collections Digitized Content
Selected items from this collection have been digitized and are available in: AdViews - Duke Digital Collections.

Collection Overview

The D'Arcy Masius Benton & Bowles (DMB&B) Archives consists of advertising agency records spanning the years 1929 to 1995. The bulk of the material dates from the 1950s to the mid-1980s. The Archives includes material that documents aspects of three advertising agencies: D'Arcy Masius Benton & Bowles (DMB&B), Benton & Bowles (B&B), and D'Arcy-MacManus & Masius (D-MM).

The Archives as a whole provides a comprehensive overview of Benton & Bowles advertisements (1932-1995) and commercials (1950s-1980s), primarily those created by the agency's New York office. Other major topics include the advertising careers of William B. Benton and Atherton W. Hobler; research and publication about the history of Benton & Bowles by Gordon Webber and Frank Smith; television programs created by B&B in the 1950s; aspects of employee training, recruitment, and management; and marketing research. The Archives also documents the merger of the D'Arcy-MacManus & Masius agency with Benton & Bowles to form DMB&B in 1985. There is very little information in the Archives about the D'Arcy-MacManus & Masius agency prior to the merger. Also, material about Benton & Bowles offices other than New York is limited, and found mostly in B&B house organs.

The D'Arcy-MacManus Masius Files comprise a very small amount of materials in the Archives. Although the D'Arcy agency had its roots in 1906, the Items gathered here date only from 1972-1985, mainly 1981 to 1985. They consist of corporate publications, notes, and clippings. The 75th Anniversary edition of Between Us contains an overview of the history of D'Arcy-MacManus & Masius, especially of the D'Arcy Advertising Company, and its clients. Profiles, a resource book, provides information on all of the divisions of the D'Arcy -MacManus Masius Worldwide group of advertising agencies.

The Benton and Bowles Files are by far the largest part of the Archives. They include primarily print advertisements (the largest series in the Archives), but also over 500 films, significant documents relating to the work of the agency, photographs, and corporate publications. The Benton & Bowles Files span the years 1929 to 1985, although most of the material dates from 1950s and after. Item types in the collection include internal memoranda; reports; speeches; printed material (manuals, leaflets, pamphlets, and house organs); photographs; research notes; credentials; employee training material; press releases and clippings; book manuscripts; audio tapes of oral history interviews; and financial papers. The Benton & Bowles Files provide documentation of the history of print and television advertising; television programming; the history of the B&B agency and its corporate culture; corporate communications; marketing research; and advertising executives.

The earliest Items in the B&B Files are two small bank books recording account activity of the fledgling agency from 1929 to 1935 and copies of William ( “Billie” ) Benton's long letters to his mother, 1929-1938, in which he confides details of his new advertising agency as well as family matters. A small number of other Items date from the 1930s and 1940s and illustrate isolated aspects of the agency's business in that period.

Long series of various agency house organs begin in 1947 and provide the most complete and continuous views of Benton & Bowles, its clients, advertising campaigns, personnel, and various offices in the U.S. and abroad.

The Advertisements Series is the largest section of the Archives and contains comprehensive files of print advertising campaigns developed mainly by Benton & Bowles from 1932-1980. The Series includes primarily proofs, along with some tearsheets, of consumer and trade advertisements, most from U.S. magazines and newspapers. Files for a few clients include unusual material, such as packaging or client newsletters. Most of the advertisements were removed from large scrapbooks into which B&B employees had pasted them; many have suffered glue damage, but they remain an invaluable source for studying the development of a number of advertising campaigns over long periods of time. Longtime clients of B&B included Procter & Gamble and General Foods, among many others. Neither the Advertisements Series nor any other part of the Archives contains substantial documentation of the creative processes behind the advertisements and advertising campaigns.

For additional information about the Advertisements Series, see the data collection sheets in the Information Folders about the DMB&B Archives. The data collection sheets provide notes about: languages, other than English, used in the advertisements; countries, other than the United States, for which advertisements were produced; the use of celebrities in the advertisements; themes or social and political issues that can be studied in the advertisements; and the use of comic illustrations. The data collection sheets also note the existence of collateral literature for certain advertising campaigns. The Information Folders also contain a list of Benton & Bowles clients and the dates of agency-client relationships.

The Audiovisual Series (RESTRICTED) contains over 500 reels of 16mm film varying in lengths from 200' to 1600'. The majority of the films are compilations of commercials created mainly by Benton & Bowles for many different clients. Also included are several dozen reels of vintage television programs (shows created or sponsored by B&B), several stockholders' meetings, speeches, new business presentations, and outtakes. At the time of this writing, most of the films have not been viewed in their entirety, indexed, or reformatted. However, a selection of films has been reformatted for research use.

Addition (accession #2001-0103) (554 items, 7.5 linear ft.; dated [ca. 1950s]-[1980s]) comprises 16-mm film reels of commercials. Brand names and clients include Crest, Post cereals, Scope, Yardley, Hardees, Grape Nuts, Hasbro, and Pampers. Viewing of commercials is restricted until videocassette use copies are made. For a container list, contact Research Services.

Descriptive Summary

Collection Number
RL.00314
Title
D'Arcy Masius Benton & Bowles Archives
Date
1929-1995 and undated
Creator
D'Arcy Masius Benton & Bowles
Extent
152 Linear Feet, 30,220 Items
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
English.

Restrictions on Access & Use

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

However, original audiovisual materials are closed to researchers. Some use copies are available in the collection. Consult research services for further information.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in the D'Arcy Masius Benton & Bowles Archives have not been transferred to Duke University in their entirety. For further information, see the section on copyright in the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Memoranda, 1959-1985 bulk 1970s-1981

Contains records addressed to the “Organization,” that are usually related to the work of the entire company. It also contains “Inter-office,” memoranda that refer to specific individuals or groups within the organization. Materials document new partnerships between Benton & Bowles and other companies; changes in management; company directives; announcements; the results of surveys; employee activities; policies; and office operation. Announcements of new, or renewed, client accounts are also documented. Arranged alphabetically by the name of the part of the company to which the memoranda were addressed, then chronologically.

International, 1968-1985
Box B&B 1
Inter-Office, 1959, June,-1985, Oct
Box B&B 1
Organization, 1937, Oct.-1981
(12 folders)
Box B&B 1
Organization, 1982-1985
(11 folders)
Box B&B 2

Reports, 1938-1983 bulk 1960s-1983

Contains mostly publications and printed materials created by the Benton & Bowles Research Services and Public Relations. Some reports were distributed to clients or the general public; others were used primarily by company employees. The reports were based on research about consumer perspectives, economic conditions, or potential markets for particular products such as whiskey (1938) or frozen foods (1976). Potential markets in the new state of Alaska are described in a 1959 report. Lou Harris and Associates prepared a 1978 report about Benton & Bowles. See also oversize materials. Arranged in chronological order.

1938, Congenerics in Whiskey (with accompanying map)
Box B&B 2
1958(?), Perspective: Three simple charts review our country's economic history at a glance
Box B&B 3
1959, Our 49th State: An Adventure in Marketing
Box B&B 3
1963, International Advertising, L. T. Steele
Box B&B 3
1964, A Consumer Promotion Program for Manhattan's Finest Retail Enterprises, General Public Relations
Box B&B 3
1971, Strategy Review Board
Box B&B 3
1976, The Frozen Food Industry and Growth of Baked Goods
Box B&B 3
1978, A Study of the Reputation of Benton & Bowles, Louis Harris and Associates
Box B&B 3
1979, Advertiser and Agency Reactions to Media Research Services, Research Services
Box B&B 3
1979, The Great 1979 Gasoline Shortage: Behavior & Attitudes of the American Family, Research Services
Box B&B 3
1979, A Summary of Recent Developments in the Fields of Telecommunications Law, Telecommunications Regulations, and New Technology, Media Research
Box B&B 3
1980, Men's Changing Roles in the Family of the 80s: American Consensus Report, Research Services
Box B&B 3
1981, The New TV Technologies: The View from the Viewer, An American Consensus Report, Research Services
Box B&B 3
1982, Review of Major TV Commercial Pre-Testing Research Services, Research Services
Box B&B 3
1982, Sports on Television: The Viewer Speaks Out, An American Consensus Report, Research Services
Box B&B 3
1983, The New TV Technologies; The View from the Viewer, II, An American Consensus Report, Research Services
Box B&B 4

Officers and Staff, 1929-1986, undated

Divided into four categories: Biographical Information; Speeches; Staff Resources; and Recruitment.

Biographical Information, 1929-1986, undated bulk 1970s-1980s

Includes correspondence, pictures, press releases, printed material, testimony, notes, manuscripts, reprints, clippings, a scrapbook, photographs, and a press book. The section includes limited information about a few Benton & Bowles employees, except for William B. Benton and Atherton W. Hobler, who are documented more fully. The letters from Benton to his mother contain information on the early history of the company as well as on Benton's personal life. The correspondence gives a personal perspective on the early years of Benton & Bowles and chronicles financial changes, marketing strategies, personnel matters, and the general development of the company throughout the Depression of the 1930sIn the early letters, Bowles also describes his work with the Lord & Thomas agency. Additional information on Hobler and his family is in the History section. Also included is a scrapbook documenting the Crusade for Freedom, a 1950s era anti-communism activity. Arranged alphabetically by individuals' names. See also Oversize Materials.

Baker, William R., Jr., Press book regarding trip to Europe to study advertising industry's role in the United Kingdom and European Common Market, 1963, Jan. 19-May 31
(2 folders)

[William R. Baker, Jr., was chairman of the Public Information Committee, New York Campaign, to establish and to fund Radio Free Europe.]

Box B&B 4
Benton, William B.
Correspondence (family), 1929-1938
(2 folders)
Box B&B 4
Notes and clippings, 1973, undated
Box B&B 4
Bloede, Victor G.
1957-1983
Box B&B 4
Pictures, 1983, undated
Box B&B 4
Bowen's, John S.
1974-1978
Box B&B 4
Pictures, 1978-1982, undated
Box B&B 4
Bowen, John S.
Box B&B 5
Pictures
1978-1982, undated
Box B&B 5
Family, undated
Box B&B 5
Bowles, Chester W., 1986, June
Box B&B 5
Goldberg, Alice, 1983
Box B&B 5
Guarascio, Philip, 1983
Box B&B 5
Hobler, Atherton W.
1940-1986, undated
Box B&B 5
Pictures, 1970, undated
Box B&B 5
Kilborn, Helen Scofield, 1965-1981, undated
Box B&B 5
Lusk, Robert, 1958-1971, undated
Box B&B 5
Steele, L. T., 1946-1981, undated
Box B&B 5
Webber, Gordon, 1959-1986, undated
Box B&B 5

Speeches, circa 1940-1979 bulk 1965-1979

Contains speeches given by company executives to professional associations such as the American Association of Advertising Agencies; in workshops on color advertising; at testimonial banquets; and for clients. See the Meetings section for speeches given at Benton & Bowles corporate meetings. Arranged alphabetically by speaker's name, then chronologically.

Bloede, Victor G.
Box B&B 5
1974, American Association of Advertising Agencies Annual Meeting
Box B&B 5
1976, International Advertising in the Mid-Seventies
Box B&B 5
1979, Response given at American Traditions Award Dinner in Honor of Victor G. Bloede
Box B&B 5
Bloede, Victor G., 1983, The Advertising Man and His Social Responsibility
Box B&B 6
Bowen, John S.
1978, Never Having to Say You're Sorry, OR 21 Questions to Ask Before a New Product Luncheon, American Advertising Federation meeting
Box B&B 6
1979, Never Having to Say You're Sorry, OR 21 Questions to Ask Before a New Product Luncheon, Potato Chip/Snack Food Association meeting, New Orleans
Box B&B 6
Guarascio, Philip, 1985, Is it Smarter to Barter?
Box B&B 6
Hobler, Atherton W.
circa 1940-1945, Advertising and Defense
Box B&B 6
1967, The First Fifty Years are the Easiest
Box B&B 6
Webber, Gordon
1965, Jan., The Creative Role of the Agency Producer, presentation at Racine, Wisconsin
Box B&B 6
1965, July, The Creative Role of the Agency Producer, 8th Annual Advertising Age Creative Workshop, Chicago
Box B&B 6
1965, Nov., The Color Revolution, published in Speaking of Color, A Magazine Conference on Color
Box B&B 6
1966, The Color revolution, AAAA Western Region Conference
Box B&B 6
1967, Mar. 13, The Anatomy of the Commercial
Box B&B 6
1967, Mar. 23, The Commercial Five Years From Now
Box B&B 6
1967, Mar. 29, An American Looks at Color,
Box B&B 6
1968, Mar., The Agency and the Company: We Can Live and Prosper Together, presentation before Procter & Gamble (Bonus, Cheer, Dash, Ivory Snow Liquid)
Box B&B 6
1968, May, An Analysis of Television Commercial Costs
Box B&B 6
1968, June, ANA-AAAA Clinic on Integration of Television Advertising
Box B&B 6
1972, The Television Commercial Five Years From Now
Box B&B 6
1974, The Life and Times of the American TV Commercial
Box B&B 6

Staff Resources, 1939-1982, undated

Includes manuals, leaflets, pamphlets, printed material, and lists created for reference or personal use by the employees of the company. Employee training; information for media specialists; lists of staff; employee activities; and management's ideas about employees' responsibilities to the company are documented in this subseries. The materials are grouped in four sections: Account Executives and Assistant Account Executives; Employee Information; Production, including General, Media, Television and Print; and Miscellaneous. Arranged chronologically within sections.

Account Executives and Assistant Account Executives
Box B&B 6
1979, Assistant Account Executive Group, Advertising Standards and Clearance Orientation
Box B&B 6
1979-1980, Summary of Client Accounting Systems and Procedures
Box B&B 6
1980, Some Practical Thoughts for the New Account Executive
Box B&B 6
1982, Assistant Account Executive Seminar, Broadcast Production
Box B&B 6
1982, Assistant Account Executive, Media Training Program, Phase II
Box B&B 6
Employee Information
1939, Client Contacts, Departments, and Staff Resumes
Box B&B 6
1945-1952, Employee Art Show
Box B&B 6
1950s-1979, Employee admonitions
Box B&B 6
Employee Information
Box B&B 7
1954, 1980-1982, Personnel Lists
Box B&B 7
1956, About Benton & Bowles
Box B&B 7
1957, Welcome to Benton & Bowles
Box B&B 7
circa 1962-1963, Conversation, A Periodic Talk with the People at Benton & Bowles
Box B&B 7
1972, Orientation Booklet
Box B&B 7
1977, undated, Business Ethics: Everyone's Responsibility
Box B&B 7
1978-1979, Benton & Bowles International: Agency Information Directory
Box B&B 7
1981-1983, Hobler Awards
Box B&B 7
Production
General
1975, Production Department
Box B&B 7
1983, Procedures for Commercial Broadcast Coordination
Box B&B 7
Media Department
1957, Media Fact Book
Box B&B 7
1969-1970, Media Management
Box B&B 7
1971, 1980, Media Guidelines
Box B&B 7
1982, Media Department Agenda
Box B&B 7
undated, Media Planning
Box B&B 7
undated, Test Market Planning/procedures
Box B&B 7
Production
Box B&B 8
Television and Print Production
1965, Print Ad Control Department Manual
Box B&B 8
1978, Television and Print Production: Buying Methods
Box B&B 8
1981, Television Casting-Talent Contracts
Box B&B 8
1982, Television and Print Production: Print Control Department
Box B&B 8
undated, Television and Print Production: The Three Main Elements of Print Advertising
Box B&B 8
undated, Television and Print Production: TV/Radio Control Department, Summary and Procedures
Box B&B 8
Miscellaneous
1968, Suggested Program of Experimental Research, Advertising Research and Development
Box B&B 8
circa 1970, Syndicated Market Data Services Purchased by Clients or Agency
Box B&B 8

Recruitment, 1950s-1980s

Materials prepared by Benton & Bowles to attract new employees to the company. Includes primarily printed material. Arranged chronologically.

circa 1959-1962, An Introduction to the Career Opportunities in Advertising- Marketing at Benton & Bowles
Box B&B 8
1959-1964, This Booklet is an Introduction to the Career Opportunities in Advertising-Marketing at Benton & Bowles
Box B&B 8
1950s[?], Career opportunities in Advertising and Marketing at Benton & Bowles
Box B&B 8
1966, advertisement for recruitment
Box B&B 8
1970s[?], Opportunities in Account Management at Benton & Bowles, Inc.
Box B&B 8
1980s[?], Benton & Bowles Recruitment Advertising
Box B&B 8

Corporate Publications, 1938-1985 bulk 1940s-1985

Includes primarily printed materials, as well as photographs and negatives, manuscript drafts of publications, and memoranda. The publications chronicle company history from 1947 to the 1980sMost of the runs for each publication are complete and they form the bulk of the section. Many of the stories about advertising campaigns center on human interest factors, such as the role of an actor in a commercial or a company event that launched the campaign. Organized into three sections: House Organs, Credentials, and Press Releases. The Credentials were created by Benton & Bowles to give prospective clients a general overview of the company and its services. House Organs focus primarily on news about the company, but also include a considerable amount of information about clients and advertising campaigns, management, domestic and international offices of Benton & Bowles subsidiary companies, corporate research, other advertising agencies, and various business, social, and personal activities of Benton & Bowles employees. The Press Releases include news about management changes, research reports, and clients. Credentials are arranged chronologically; House Organs, in alphabetical order by title, then chronologically; and Press Releases are in chronological order. See also oversize materials.

Credentials
Box B&B 8
1938, A History of Benton & Bowles...Nine Years Old This Summer
Box B&B 8
1939[?], Research Organization form letter
Box B&B 8
1943, A Presentation of the Services of Benton & Bowles
Box B&B 8
1955-1956, Questions and Answers About Benton & Bowles
Box B&B 8
Credentials
Box B&B 9
1957, Dec., Hey! Where's Everybody (Relocation from Madison Ave. to Fifty Ave., N.Y.)
Box B&B 9
1958, Jan. 21, Buick: Benton & Bowles Is Right for Buick (an original notebook prepared for a day long meeting)
Box B&B 9
1958, Major U.S. Advertisers in Terms of Benton & Bowles' New Business Interest
Box B&B 9
1959, Facts About Benton & Bowles
Box B&B 9
1961, Credentials book
Box B&B 9
1962, Credentials book
Box B&B 9
1963, Business Development Program
Box B&B 9
1963, Some Notes from an Autobiography... Benton & Bowles, Inc. for Beech-Nut Life Savers, Inc.
Box B&B 9
1969-1972[?], This is Benton & Bowles, (B&B News Releases)
Box B&B 9
1960s[?], One Simple Selling Idea, Dramatically Presented
Box B&B 9
1970[?], This is Benton & Bowles
Box B&B 9
1971[?], Some Thoughts About Benton & Bowles
Box B&B 9
1974, It's Not Creative Unless It Sells
Box B&B 9
Credentials
Box B&B 10
1977-1978, Profile of an International Advertising Agency
Box B&B 10
1978, Twenty Questions To Ask Before You Launch A New Product
Box B&B 10
1980, Introduction to Benton & Bowles
Box B&B 10
Credentials
1981-1982, B&B - Profile of an Advertising Agency
Box B&B 10
1982, Profile of an Advertising Agency, booklet update
Box B&B 10
1985, The Bright Stuff
Box B&B 10
1985, Quick Facts about B&B
Box B&B 10
1985[?], Sales
Box B&B 10
House Organs
B&B Bulletin, 1947, Feb.-1948, Apr
(4 folders)
Box B&B 10
B&B Bulletin, (continued) 1948, May-1950
(8 folders)
Box B&B 11
B&B Bulletin, (continued) 1951-1958
(10 folders)
Box B&B 12
B&B Bulletin, (continued) 1959-1961
(5 folders)
Box B&B 13
B&B Bulletin, London Edition, 1962
Box B&B 13
B&B Europe Newsletter, 1979
Box B&B 13
B&B Impressions, 1968-1972
Box B&B 13
B&B Ink, Illustrations, 1982, Jan.-Feb(2 folders) (for copies of publication, see Oversize)
Box B&B 13
B&B Ink, Illustrations (continued) , 1982, Apr.-Oct
(9 folders)
Box B&B 14
B&B News, 1968, Apr.-1970, Feb
(2 folders)
Box B&B 14
B&B News, (continued) 1971-1981
(9 folders)
Box B&B 15
B&B Production News, 1968-1971
Box B&B 15
Press Releases, B&B News
1941-1952, 1979-1985
Box B&B 15
1980-1985,

[Clients: AMF; Apollo; J. Aron & Co.; Blistex; Corning Glass Works; Ericsson; Everstyl; Folio Society; Marine Midland Bank; Jeffrey Martin; Milliken & Co.; Brown Forman Distillers; Pinkerton Tobacco Co.; Prestel International; Quincy's Family Steakhouse; RCA Showtime; Refining; Texas Commerce Bankshares; UNICEF; Coalition for Literacy]

Box B&B 15

Subsidiary Companies, 1979-1980s

Includes correspondence, memoranda, press releases, client lists, clippings, and printed material. Primarily documents Manning, Selvage and Lee, a public relations firm. There is information about its mission and the purchase of the firm by Benton & Bowles. There is little information about Medicus Communications or Riverview Productions. Arranged by subsidiary company name, and then chronologically with pictures at the end.

Manning, Slevage and Lee
Box B&B 15
1979, Nov. 21-1981, Sept. 24, undated
Box B&B 15
Pictures, 1979-1980s
(2 folders)
Box B&B 15
Manning, Selvage and Lee, Pictures, 1979-1980s
(4 folders)
Box B&B 16
Medicus Communications, 1981, undated
Box B&B 16
Riverview Productions, Inc., 1985
Box B&B 16

Clients, 1931-1985, undated (bulk 1970-1980s, undated)

Includes correspondence, memoranda, reports, collateral literature (leaflets, brochures), press releases, notes, clippings, research records, printed material, photographs, and storyboards. Documents several aspects of advertising, including agreements for new advertising campaigns between Benton & Bowles and its clients; marketing strategies, including the early use of coupons; the adapting of advertising copy for use in local settings; the effectiveness of radio and television commercials; and the employment of celebrities in advertising campaigns. Clients most heavily represented include: Procter & Gamble Co.; General Foods; and Standard Brands . Additionally, there are research notes on consumer recall testing of television commercials for the Florida Citrus Commission, General Petroleum Company of Calif. (Mobil Oil), H.C. Moores Co. (Pream Instant Coffee Cream), and Texaco. Press releases about clients may be found in Corporate Publications. Arranged with a 1982 list of clients at the beginning of the series, then alphabetically by clients' names. Where the materials are further subdivided, they are arranged alphabetically by names of products; followed by correspondence, memoranda, and reports that are not product-specific.

Client list for B&B International, 1982
Box B&B 16
Avanti: Media Plan for 1983, 1982
Box B&B 16
AVCO Manufacturing Corp., Crosley Division, 1950s
Box B&B 16
Bituminous Coal Institute, undated
Box B&B 16
Bolla Wines (see Jos. Garneau Co.)
Box B&B 16
Can Manufacturers Institute, undated
Box B&B 16
Crosley (see AVCO)
Box B&B 16
Eckrich (see Peter Eckrich and Sons)
Box B&B 16
E. F. Hutton and Co., 1982-1984
Box B&B 16
Emery Worldwide (Emery Air Freight Corp.), 1982, undated
Box B&B 16
Fiat Motors of North America, 1981, undated
Box B&B 16
Florida Citrus commission, 1962
Box B&B 16
General Foods Corp.
Dessert Division: Birds Eye Cool Whip Non-Dairy Whipped Topping, 1980-1982
Box B&B 16
Maxwell House Division
Brim Decaffeinated Coffee, 1980-1982; Here's to Veterans, awards to client and B&B from U.S. Veterans Administration, 1950s?
Box B&B 16
Maxwell House Radio Showboat, 1933, May
Box B&B 16
Memorandum: to Ralph Starr Butler, General Foods, from Chester Bowles of B&B regarding the use of coupons, 1931, Sept. 10
Box B&B 16
Report: Production of Television and Radio Commercials prepared for
Box B&B 16
General Petroleum Co. of California, Mobil Oil, undated
Box B&B 16
Goodyear Tire and Rubber co. (see Oversize Series)
Box B&B 16
Hardee's Food Systems, 1980-1985
Box B&B 16
H.C. Moores Co., Division of M&R Dietetic Laboratories/Pream Instant Coffee Cream, 1962
Box B&B 16
Jos. Garneau Co./Bolla Wines, 1984
Box B&B 16
Jos. Schlitz Brewing Co./Schiltz Malt Liquor, 1980, undated
Box B&B 16
Lenox, 1950, undated
Box B&B 16
Mobil Oil (see General Petroleum of California)
Box B&B 16
Muscular Dystrophy Association, 1981, undated
Box B&B 16
Mutual Life Insurance Co., undated
Box B&B 16
Nabisco (see Standard Brands)
Box B&B 16
Norwich-Eaton Pharmaceutical Co./Pepto Bismol, 1981-1982
(2 folders)
Box B&B 16
Peter Eckrich and Sons, 1981, undated
Box B&B 16
Planters Products (see Standard Brands)
Box B&B 16
Procter & Gamble Co.
Box B&B 17
Charmin Bathroom Tissue: 15th Year Celebration
1979-1981
Box B&B 17
Pictures, 1979-1981
Box B&B 17
Prell, 1962
Box B&B 17
Scope and Zest, 1980-1981
Box B&B 17
Correspondence and memoranda, 1941-1958
Box B&B 17
Prudential Insurance Co. of America
"Great Composers, Six Radio Dramatizations, presented on The Family Hour, 1943
Box B&B 17
Schlitz (see Jos. Schiltz)
Box B&B 17
Standard Brands, Planters Products (Nabisco)
Planters Nuts
1979-1982
Box B&B 17
Eva Gabor & Smothers, 1979-1982
Box B&B 17
Planters Oil, 1979
Box B&B 17
Stroh (see Jos. Schlitz)
Box B&B 17
Texaco, 1962-1980
Box B&B 17
Western Electric Co., 1945
Box B&B 17

Meetings, 1967-1982 (bulk 1967-1977)

Contains speeches and agendas. See also oversize materials. Arranged by type of meeting and then chronologically.

International Conferences
Box B&B 17
1967, Jan. 17, [First Annual Business Planning Conference], address by L. T. Steele
Box B&B 17
1968, Jan. 16-20, Second Annual Business Planning Conference, program and address by L. T. Steele
Box B&B 17
1970, Jan. 19-23, Fourth Annual Business Planning Conference, program and addresses by L. T. Steele and Victor G. Bloede
Box B&B 17
International Conferences
Box B&B 18
1971, Jan. 19-22, Fifth Annual Business Planning Conference, address by L. T. Steele
Box B&B 18
1972, Jan. 22-28, sixth Annual Business Planning Conference, address by L. T. Steele
Box B&B 18
1973, Jan. 26 Seventh[?] Annual Business Planning Conference, address by L. T. Steele, The Future of B&B International
Box B&B 18
1977, May 10, Eleventh[?] Annual Business Planning Conference, address by Victor G. Bloede
Box B&B 18
Stockholders Meetings, 1967-1982
(8 folders)
Box B&B 18

Clippings, 1980-1985

Includes clipping compilations and loose clippings. Arranged by title of the compilation, then chronologically. Loose clippings arranged in chronological order. See also oversize materials.

Compilations: B&B in the News, 1980, Nov.-1982, Dec
(2 folders)
Box B&B 18
Compilations: B&B in the News, 1983, June-1984, April
(3 folders)
Box B&B 19
Compilations: B&B Publicity Reports, 1982-1985
(5 folders)
Box B&B 19

History, circa 1957-1979, undated (bulk 1967-1978)

Contains company history research files and manuscripts that were created by three Benton & Bowles staff members: Atherton Hobler, Frank Smith, and Gordon Webber. Arranged into three categories: Atherton W. Hobler Autobiographies, Frank Smith Project, and Gordon Webber Project, Our Kind of People.

Atherton W. Hobler Autobiographies, 1960s-1970s

Includes manuscripts and some correspondence. Includes information about Hobler's earlier advertising work with the Gardner Advertising Company. Hobler's writings include information about the development of Benton & Bowles advertising campaigns for clients, such as General Foods (Maxwell House Coffee, Cool Whip), the Florida Citrus Commission, Procter & Gamble (Ivory Snow, Pampers, Prell, Scope, Tide, Zest), S. C. Johnson & Son (Pledge), and Vick Chemical Co. (Nyquil), and information about company operations and the activities of its executives. Hobler's career is also documented in the Officers and Staff Series (Biographical Information). Arranged with draft manuscripts first, followed by correspondence and chapter drafts.

Education of One Advertising Man, circa 1967
Box B&B 19
I Saw the Change, draft outline for manuscript, 1960s?
Box B&B 19
The Triangle of Marketing Success Manuscript, 1970s
Box B&B 19
The Triangle of Marketing Success
Box B&B 20
Drafts of chapters, 1971
Box B&B 20
Correspondence, circa 1967-1971
Box B&B 20

Frank Smith Project, 1967-1968, undated

Includes manuscript drafts, notes, correspondence, memoranda, manuals, printed material, clippings, transcriptions, and press releases. There are a few original research notes; materials consist primarily of resource materials collected from B&B company files and manuscript drafts. Frank Smith's manuscript was not published. Arranged by form of draft (e.g., first draft), followed by correspondence, memoranda, and resource materials about various time periods. See also oversize material.

First draft, 1968
Box B&B 20
Background and Status Report; objectives of the history
Box B&B 20
Title; cover design; preface; Chapter I, The Beginnings of the Business
Box B&B 20
Chapter II, Bill Benton; Chapter III, Chet Bowles
Box B&B 20
Chapter IV, 1930-1931
Box B&B 20
Chapter V, 1932; Chapter VI, Hobe [Hobler]; Chapter VII, 1933-1936
Box B&B 20
Manuscript draft and notes, 1968
Chapter I and II, Bill Benton (pp. 1-59)
(2 folders)
Box B&B 20
Manuscript draft and notes, 1968
Box B&B 21
Chapter II, Bill Benton (pp. 1-15)
Box B&B 21
Part II, Bill Benton (pp. 98-223)
Box B&B 21
Chapter III, Chester Bowles
(2 folders)
Box B&B 21
Correspondence and memoranda, 1968-1969
Box B&B 21
Resource materials about 1930, 1941-1968, undated
(3 folders)
Box B&B 21
Resource materials 1948-1971, undated
(4 folders)
Box B&B 22
Miscellaneous, 1967-1968
Box B&B 22

Gordon Webber Project, Our Kind of People, 1960s-1979

Includes audio tapes, printed material, and advertisements. Contains research for Our Kind of People: The Story of the First 50 Years at Benton & Bowles, published by Benton & Bowles for its 50th anniversary in 1979The audiotapes of Webber's interviews with B&B executives provide personal views of the company's history. Also includes advertisements that were considered, but not used, for illustrations in the book. Arranged with published volume first, followed by the original manuscripts, and then research by type of material. See also oversize materials.

Our Kind of People: The Story of the First 50 Years at Benton & Bowles, 1979 (1 vol.)
Box B&B 22
Our Kind of People: Original manuscript, 1978? (pp. 1-92)
Box B&B 22
Our Kind of People
Box B&B 23
Original manuscript, 1978? (pp. 93-276)
(3 folders)
Box B&B 23
Index to audio tapes of interviews, 1978-1978
Box B&B 23
Interview tapes
Benton, Bill with Martha Deane, 1970, May 14
Box B&B 23
Bloede, Vic., 1978, Aug. 9-30 (3 tapes)
Box B&B 23
Bowen, Jack, 1978, Sept. 26 (2 tapes
Box B&B 23
Casey, Dick, 1978, Oct. 12
Box B&B 23
Ende, Dick, 1978, Sept. 21
Box B&B 23
Fescina, Andy, 1978, Dec. 15
Box B&B 23
Gilbert, A. M. (Gil), 1978, Aug. 15, Sept. 6 (4 tapes)
Box B&B 23
Hamel, Al, 1978, Sept. 12 (2 tapes)
Box B&B 23
Our Kind of People
Box B&B 24
Interview tapes (continued)
Lind, Ray; McKenzie, R. L., 1978, Oct. 11, Nov. 12 (2 tapes
Box B&B 24
McDermott, Tom, 1978, Oct. 3 (2 tapes)
Box B&B 24
Pattison, Pat, 1978, Oct. 4 (2 tapes)
Box B&B 24
Rich, Lee, 1978, Oct. 2
Box B&B 24
Rogers, Jim, 1978, Nov. 2
Box B&B 24
Schneeberg, Ed, 1978, Oct. 11 (2 tapes)
Box B&B 24
Schneider, Bill, 1978, Oct. 11
Box B&B 24
Scofield, Helen, 1978, Sept. 7
Box B&B 24
Sidnam, Alan, 1978, Sept. 19 (2 tapes)
Box B&B 24
Smith, Frank, 1978, Oct. 24 (2 tapes)
Box B&B 24
Speer, David, 1978, Dec. 21
Box B&B 24
Steele, Ted, 1978, Aug. 17, July 27, Aug. 25 (5 tapes)
Box B&B 24
Tompkins, Bill, 1978, Sept. 13, 17 (2 tapes)
Box B&B 24
Jingle Jam, presentation by Pat Pattison, 1957, Mar1
Box B&B 24
Staff meeting, 1957, Feb. 26
Box B&B 24
Our Kind of People
Box B&B 25
Library research, 1960s-1979
Box B&B 25
Resource material: Medicus Communications, B&B Production Dept., Personnel Dept., Promotion Dept., and Miscellaneous, 1978, undated
Box B&B 25
Illustrations, not used in book, undated
(2 folders)
Box B&B 25
Illustrations, used in book, undated
(2 folders)
Box B&B 25

Miscellaneous Materials, 1929-circa 1980, undated

Includes certificates, printed material, correspondence, invitations, photographs, a video cassette and reports. Arranged alphabetically by subject. See also oversize materials.

Awards, circa 1980
Box B&B 26
The Bowen Road Show: History of D-MM and B&B, undated
Box B&B 26
Correspondence, 1957-1959
Box B&B 26
Fiftieth Anniversary of Benton & Bowles
Dinner Invitation, circa 1979
Box B&B 26
Our Fiftieth Anniversary Year, A Photographic Record, 1979
Box B&B 26
Financial papers
Benton & Bowles Passbooks, 1929-1935
Box B&B 26
Fiscal Development Retrospective, 1930-1935
Box B&B 26
Harvard College, Harvard Business School: Case Studies of Benton & Bowles, 1966
Box B&B 26
World War II effort, 1943
Box B&B 26
Pictures
New York Office building, 909 Third [Ave.?], undated
Box B&B 26
Corporate airplanes, 1948-1960s
Box B&B 26

2. D'Arcy-MacManus Masius, 1972-1985, undated

Contains a chronological history of D'Arcy Advertising and its mergers that formed D'Arcy-MacManus Masius (D-MM); a profile directory that provides information relative to the D-MM Worldwide group of advertising agencies, biographical and historical notes, and clippings about the company.

Corporate Publications
Box D-MM 1
Between Us, 75th Anniversary Edition, circa 1981
Box D-MM 1
Profiles
Information contacts, 1982
Box D-MM 1
Introduction, 1982
Box D-MM 1
DM&M worldwide, 1982
Box D-MM 1
Africa, 1982
Box D-MM 1
Australasia/Far East, 1982
Box D-MM 1
Europe, 1982
Box D-MM 1
Latin/South America, 1982
Box D-MM 1
North America, 1982
Box D-MM 1
Inter-Ad, 1982
Box D-MM 1
Notes/manuscript: Biographical information for William C. D'Arcy and Leonard Masius, undated
Box D-MM 1
Notes/manuscript: History of company, undated
Box D-MM 1
Clippings, 1972, Oct. 16-1985, July 1, undated
Box D-MM 1

Memoranda, 1985-1986

Includes directives and announcements that were issued by the New York and Corporate Offices about events, policies, procedures, personnel changes, benefits, employee recreation, and other company business. Arranged in reverse chronological order.

1985, Sept.-1986, Oct
(2 folders)
Box DMB&B 1

Reports, 1980s-1986

Contains two major research reports and related clippings.

Belief Dynamics... A Discipline for Managing Beliefs and Behavior, 1980s
Box DMB&B 1
Fear and Fantasies of the American Consumer, An American Consensus Report, 1986, May
Box DMB&B 1
Clipping index and summary, 1986, June 17
Box DMB&B 1
Clipping Vol. I and II (Supplements), 1986
(2 folders)
Box DMB&B 1

Officers and Staff, 1986-1988

Contains staff resources printed material and related correspondence. Arranged chronologically. See also oversize materials.

1986, Corporate Out-of-Home Medical Department Catalog
Box DMB&B 2
1987, Chairman's Report to Employee, sent to company employees
Box DMB&B 2
1988, Feb., Management Directory
Box DMB&B 2

Corporate Publications, 1985-1988

Adventures and Momentum are house organs and convey primarily internal news. Includes printed material and related correspondence. Arranged alphabetically by title, then chronologically. See also oversize materials.

Annual Report, 1988
Box DMB&B 2
Adventures (formerly NY Adventures, 1986-1988
(2 folders)
Box DMB&B 2
Adventures artwork, 1986, April (Clients: Procter & Gamble, FTD-San Diego Chicken)
Box DMB&B 2
DMB&B: A Celebrated New Force... (inaugural edition), 1985, Oct
Box DMB&B 2
Momentum, 1986-1988
(1 folder)
Box DMB&B 2

Clients, undated

Contains story boards, photographs, and negatives.

MCI Communications Corp., undated
Box DMB&B 2

Meetings, 1987

Contains speeches given at the DMB&B Worldwide Management Meeting in 1987Arranged alphabetically by name of speaker.

DMB&B Worldwide Management Meeting, 1987, Apr. 30
Box DMB&B 2
Bostock, Roy, The U.S. Division
Box DMB&B 2
Redwell, Peter, The International Division
Box DMB&B 2
Simko, George, The Diversified Communications Companies
Box DMB&B 2

Clippings, 1985-1989

News and events related to DMB&B and its clients through articles that were compiled on a monthly schedule and distributed as press clipping books to the Worldwide Management executives. Also contains some loose clippings. Arranged chronologically.

Merger, 1985
Box DMB&B 2
Compilations: 1985-1986, Feb. 3
(3 folders)
Box DMB&B 2
Compilation: 1986, Apr.-July
(4 folders)
Box DMB&B 3
Compilation: 1986, Aug.-Nov. 9, undated
(6 folders)
Box DMB&B 4
Compilation: 1986, Nov. 10-1987, Jan
(6 folders)
Box DMB&B 5
DMB&B in the News, (clipping book), 1989, May
Box DMB&B 5

Pictures, 1985-1986

Includes photographic prints, contact prints, negatives, transparencies, and a memorandum. Primarily documents the company's officers and staff, including those at subsidiary companies. Photographs of staff at merger celebrations worldwide form about one-half of the materials. The theme We're So Excited is displayed on banners held by staff in many of the merger photographs. Includes pictures of the DMB&B Worldwide Management meeting and other meetings. Also includes photographs of the staff of Benton & Bowles subsidiary companies. Arranged in four sections: Officers and Staff, in chronological order; Merger-related events, by office location, U.S. and internationally; and Miscellaneous subjects, in chronological order.

Officers and Staff
Box DMB&B 5
1985-1986, Portraits: Michael Dabrowski, Erica Gillespie, Joel Harrison, Tom Lentz, Joel Maliniak, Steve Marlow, Red Norman, Andrew Salzman, Dave Williamson
Box DMB&B 5
1986, Jan. 29, Mary Snyder's retirement party (New York Office)
Box DMB&B 5
1986, Mar. 11, John S. Bowen's presentation and reception (New York Office)
Box DMB&B 5
1986, Employee Relations Committee
Box DMB&B 5
1986, United Way 1985fund drive winners
Box DMB&B 5
Meetings
Box DMB&B 6
1986, Jan. 20, Board of Directors
Box DMB&B 6
1986, Apr7, Board presentation
Box DMB&B 6
1987, Apr., DMB&B Worldwide Management meeting
Box DMB&B 6
Merger
Bloomfield Hills, Mich., holiday party, 1985, Dec. 17
Box DMB&B 6
Bloomfield Hills charities committee donation, 1985, Dec
Box DMB&B 6
Chicago holiday/merger party, 1985, Nov.-Dec
Box DMB&B 6
New York holiday/merger party, 1985, Nov. 25
Box DMB&B 6
New York staff, 1985, Nov. 25
Box DMB&B 6
San Francisco holiday party, 1985(?)
Box DMB&B 6
Various locations: celebrations, 1985, Nov.-Dec
Box DMB&B 6
Various locations: holiday/merger celebrations, 1985, Nov.-Dec
Box DMB&B 6
Miscellaneous
Breakfast with the Networks, ABC, 1986, Jan. 22
Box DMB&B 6
San Francisco office, undated
Box DMB&B 6

4. Advertisements, 1932-1995

General Foods is the client for which the most extensive corpus of material exists; the Procter & Gamble Company is represented in the second largest corpus of advertisements. Other clients with extensive amounts of material include: Allied Chemical Corporation, AVCO Manufacturing Company and its Crosley Division, Best Foods, the Colgate-Palmolive-Peet Company, the Florida Citrus Commission, International Business Machines (IBM), and West Point Pepperell. Benton & Bowles house advertisements are also included. Many items are fragile, some having been damaged by glue used to mount them in scrapbooks. Arranged alphabetically by the name of the client. See also oversize materials.

1959-1960, Consumer magazine
Box 1
1959, Trade magazine
Box 1
1959-1960, Trade magazine
Box 1
1960-1961, Consumer magazine
Box 1
1960-1964, Consumer newspaper
Box 1
1960, Trade magazine
Box 1
1960-1961, Trade magazine
Box 1
1961-1962, Consumer magazine
Box 1
1961, Trade magazine
(4 folders)
Box 1
1961-1962, Trade magazine
Box 1
1961-1962, Trade newspaper
Box 1
1962, Consumer magazine
(2 folders)
Box 2
1962-1963, Consumer magazine
Box 2
1962, Trade magazine
(3 folders)
Box 2
1962, Trade newspaper
Box 2
1963, Consumer magazine
Box 2
1963-1964, Consumer magazine
(3 folders)
Box 2
1963, Trade magazine
Box 2
1964, Consumer magazine
(2 folders)
Box 2
1964-1965, Consumer magazine
Box 2
1964-1966, Consumer magazine
Box 2
1964, Trade magazine
(1 of 4 folders)
Box 2
1964, Trade magazine
(2-4 of 4 folders)
Box 3
1964, Trade newspaper
Box 3
1965, Consumer magazine
(3 folders)
Box 3
1965, Trade magazine
(4 folders)
Box 3
1965-1966, Trade magazine
Box 3
1965-1966, Trade newspaper
Box 3
1966, Consumer magazine
(1 of 2 folders)
Box 3
1966, Consumer magazine
(2 of 2 folders)
Box 4
1966-1967, Consumer magazine
Box 4
1966, Consumer newspaper
Box 4
1966, Trade magazine
(4 folders)
Box 4
1967, Consumer magazine
(2 folders)
Box 4
1967-1968, Consumer magazine
Box 4
1967, Consumer newspaper
Box 4
1967, Trade magazine
(3 folders)
Box 4
1968-1969, Consumer newspaper
Box 4
1968, Trade magazine
(4 folders)
Box 4
1969, Consumer magazine
(2 folders)
Box 5
1969-1971, Consumer magazine
Box 5
1969, Trade magazine
(3 folders)
Box 5
1970, Trade magazine
Box 5
1970-1971, Trade magazine
Box 5
1949-1951, Consumer magazine
Box 5
1949-1958, Consumer newspaper
Box 5
1949-1951, Trade magazine
Box 5
1952-1953, Consumer magazine
Box 5
1952-1953, Trade magazine
Box 6
1953-1962, Trade newspaper
Box 6
1954-1956, Consumer magazine
Box 6
1954-1957, Trade magazine
Box 6
1957-1959, Consumer magazine
Box 6
1958-1960, Trade magazine
Box 6
1959-1960, Consumer newspaper
Box 6
1960, Consumer magazine
Box 7
1961, Consumer magazine
(2 folders)
Box 7
1961, Consumer newspaper
(2 folders)
Box 7
1961, Trade magazine
Box 7
1962, Consumer magazine
(1 of 2 folders)
Box 7
1962, Consumer magazine
(2 of 2 folders)
Box 8
1962, Consumer newspaper
Box 8
1962, Trade magazine
Box 8
1965, Consumer magazine (general)
Box 8
1965, Consumer magazine (Kelvinator)
Box 8
1965, Consumer newspaper
Box 8
1965, Trade magazine
Box 8
1966, Consumer magazine
(2 folders)
Box 8
1966-1967, Trade magazine (general)
Box 8
1966, Trade magazine (Kelvinator)
Box 8
1966, Trade newspaper
Box 8
1967, Consumer magazine
Box 8
1967, Consumer newspaper
Box 8
1967, Trade magazine (Kelvinator)
Box 8
1976-1980, Consumer magazine (boats)
Box 9
1976-1980, Consumer magazine (bowling products)
Box 9
1976-1980, Trade magazine (bowling products)
Box 9
1976-1980, Consumer magazine (fitness message)
Box 9
1976-1980, Consumer and trade magazine (mixed products)
Box 9
1980, Consumer magazine (tennis)
Box 9
1948-1949, Consumer magazine
Box 9
1948-1949, Consumer and trade magazine
Box 9
1949-1951, Trade magazine
Box 9
1950-1952, Consumer magazine
Box 9
1950, Consumer newspaper
Box 9
1951-1952, Consumer newspaper
Box 9
1946, Consumer magazine
(2 folders)
Box 10
1946, Trade magazine
(3 folders)
Box 10
1946-1959, Trade newspaper
Box 10
1947, Consumer magazine
(2 folders)
Box 10
1947, Trade magazine
(3 folders)
Box 10
1948, Consumer magazine
(2 folders)
Box 10
1948, Trade magazine
(3 folders)
Box 10
1949, Consumer magazine
(2 folders)
Box 11
1949, Trade magazine
(2 folders)
Box 11
1950, Consumer magazine
Box 11
1950, Trade magazine
(2 folders)
Box 11
1951, Consumer magazine
Box 11
1951, Trade magazine
Box 11
1952, Consumer magazine
Box 11
1952, Trade magazine
(2 folders)
Box 11
1953, Consumer magazine
Box 11
1953, Trade magazine
Box 11
1954, Consumer magazine
Box 11
1954, Trade magazine
Box 11
1955, Consumer magazine
Box 11
1955-1956, Trade magazine
(2 folders)
Box 11
1957, Consumer magazine
Box 12
1957-1960, Trade magazine
Box 12
1959, Consumer magazine
Box 12
1960, Consumer magazine
Box 12
1949, Trade magazine (Spencer Heaters)
Box 12
1950-1951, Trade magazine
Box 12
1951, Consumer magazine (corporate)
Box 12
1952, Trade magazine (Spencer Heaters)
Box 12
1952, Trade magazine (Lycoming)
Box 12
1953-1954, Consumer newspaper
Box 12
1953-1954, Trade magazine (Spencer Heaters)
Box 12
1953, Trade magazine (Lycoming)
Box 12
1954, Trade magazine (Lycoming)
Box 12
1955, Consumer newspaper (corporate)
Box 12
1955, Trade magazine (Lycoming)
Box 12
1956, Consumer newspaper (Research and Advanced Development Division)
Box 12
1956, Consumer newspaper
Box 12
1956, Trade magazine (corporate)
Box 12
1956, Trade magazine (Research and Advanced Development Division)
(2 folders)
Box 13
1956, Trade magazine (Spencer Heaters)
Box 13
1956, Trade magazine (Lycoming)
Box 13
1957, Trade magazine (corporate)
Box 13
1957, Trade magazine (Crosley)
Box 13
1957, Trade magazine (Lycoming)
Box 13
1957, Trade magazine (Spencer Heaters)
Box 13
1958, Consumer magazine
Box 13
1958, Consumer newspaper
Box 13
1958, Trade magazine (corporate)
Box 13
1958, Trade magazine (Lycoming)
Box 13
1958, Trade magazine
Box 13
1959, Consumer magazine (corporate)
Box 13
1959, Consumer newspaper (corporate)
Box 13
1959, Trade magazine (corporate)
Box 13
1959, Trade magazine (Lycoming)
Box 13
1959, Trade magazine
Box 13
1960, Consumer magazine (corporate)
Box 14
1960, Consumer newspaper
Box 14
1960, Trade magazine
(2 folders)
Box 14
1961, Consumer magazine
(2 folders)
Box 14
1961, Consumer newspaper
Box 14
1961, Trade magazine (corporate)
Box 14
1961, Trade magazine (Research and Advanced Development Division)
Box 14
1961, Trade magazine (Lycoming)
Box 14
1961, Trade magazine (Electronics and Ordnance Division)
Box 14
1961, Trade magazine (Nashville Division)
Box 14
1962, Consumer magazine
Box 14
1962, Trade magazine (corporate)
Box 14
1962, Trade magazine (Research and Advanced Development Division)
Box 14
1962, Trade magazine (Lycoming)
Box 14
1963, Consumer magazine
Box 14
1963, Trade magazine
(2 folders)
Box 14
1964, Consumer magazine
Box 14
1964, Consumer newspaper
Box 14
1964, Trade magazine
Box 14
1965, Consumer magazine
Box 14
1965, Trade magazine
Box 14
1949, Consumer magazine (Shelvador)
(2 folders)
Box 15
1949, Consumer magazine (radios)
Box 15
1949, Consumer magazine (ranges)
Box 15
1949, Consumer magazine (freezers)
Box 15
1949, Consumer magazine
Box 15
1949, Consumer magazine (televisions)
Box 15
1949, Consumer newspaper
Box 15
1949, Trade magazine (multiple products)
Box 15
1949, Trade magazine
Box 15
1949-1951, Trade newspaper
Box 15
1950, Consumer magazine (Shelvador)
Box 15
1950, Consumer magazine
(1-3 of 4 folders)
Box 15
1950, Consumer magazine
(4 of 4 folders)
Box 16
1950, Consumer newspaper (televisions)
Box 16
1950, Consumer newspaper (radios)
Box 16
1950, Consumer newspaper
Box 16
1950, Trade magazine
Box 16
1951, Consumer magazine (Shelvador)
Box 16
1951, Consumer magazine
Box 16
1951, Consumer newspaper (Shelvador)
(2 folders)
Box 16
1951, Consumer newspaper (televisions)
(1-3 of 5 folders)
Box 16
1951, Consumer newspaper
(4-5 of 5 folders)
Box 17
1951, Trade magazine
Box 17
1952, Consumer magazine
(3 folders)
Box 17
1952, Consumer newspaper (Shelvador)
Box 17
1952, Consumer newspaper
(2 folders)
Box 17
1952, Trade magazine
(2 folders)
Box 17
1952, Trade newspaper
Box 17
1953, Consumer magazine (Shelvador)
(2 folders)
Box 17
1953, Consumer magazine (washer/dryer)
Box 17
1953, Consumer magazine (kitchens)
(2 folders)
Box 18
1953, Consumer magazine (air conditioners)
Box 18
1953, Consumer magazine (ranges)
Box 18
1953, Consumer magazine (refrigerator/freezers)
Box 18
1953, Consumer magazine
Box 18
1953, Consumer newspaper (Shelvador)
Box 18
1953, Consumer newspaper (washer/dryer)
Box 18
1953, Consumer newspaper
(3 folders)
Box 18
1953, Trade magazine
(3 folders)
Box 19
1953, Trade newspaper
Box 19
1954, Consumer magazine
(3 folders)
Box 19
1954, Consumer newspaper
Box 19
1954, Trade magazine
(2 folders)
Box 19
1955, Consumer magazine
Box 19
1955, Trade magazine
Box 19
1952-1958, Trade magazine
Box 20
1953-1980, Consumer magazine
Box 20
1958-1959, Trade magazine
Box 20
1959-1975, Trade newspaper
Box 20
1960-1963, Trade magazine
Box 20
1962-1967, Consumer newspaper
Box 20
1971-1976, Trade magazine
Box 20
1977-1980, Trade magazine
Box 20
1938-1951, Consumer magazine
Box 20
1938-1944, Consumer newspaper
Box 20
1942-1946, Trade magazine
Box 20
1943-1951, Trade newspaper
Box 20
1946-1949, Consumer newspaper
Box 20
1947-1951, Trade magazine
Box 20
1951, Consumer newspaper
Box 20
1933, Consumer newspaper
(4 folders)
Box 21
1933-1941, Trade magazine
Box 21
1934, Consumer newspaper
(2 folders)
Box 21
1935-1936, Consumer newspaper
Box 21
1936-1937, Consumer magazine
Box 21
1936, Consumer newspaper
Box 21
1937, Consumer newspaper
Box 21
1938, Consumer magazine
Box 21
1938, Consumer newspaper
Box 21
1939-1940, Consumer magazine
Box 21
1939, Consumer newspaper
Box 21
1940, Consumer newspaper
Box 21
1942-1944, Consumer magazine
Box 22
1942-1944, Trade magazine
Box 22
1943-1946, Consumer and trade newspaper
Box 22
1944, Consumer newspaper
Box 22
1945-1947, Consumer magazine
Box 22
1945-1947, Consumer newspaper
Box 22
1945-1951, Trade magazine
Box 22
1948, Consumer magazine
Box 22
1948, Consumer newspaper
Box 22
1949-1951, Consumer magazine
Box 22
1949, Consumer newspaper
Box 22
1951-1952, Consumer newspaper
Box 22
1934, Consumer newspaper
(2 folders)
Box 23
1935, Consumer newspaper
(2 folders)
Box 23
1935-1937, Trade magazine
Box 23
1936, Consumer magazine
Box 23
1936-1937, Consumer newspaper
Box 23
1937-1938, Consumer magazine
Box 23
1938-1941, Consumer newspaper
Box 23
1938, Trade magazine
Box 23
1939-1940, Consumer magazine
Box 23
1939-1940, Trade magazine
Box 24
1941, Consumer magazine
Box 24
941, Trade magazine
Box 24
1942-1943, Consumer magazine
Box 24
1942, Consumer newspaper
Box 24
1942, Trade magazine
Box 24
1943, Consumer newspaper
Box 24
1943, Trade magazine
Box 24
1944-1946, Consumer magazine
Box 24
1944, Consumer newspaper
Box 24
1944, Trade magazine
Box 24
1945, Consumer newspaper
Box 24
1945, Trade magazine
Box 25
1946-1947, Consumer newspaper
Box 25
1946, Trade magazine
Box 25
1947, Consumer magazine
Box 25
1947-1951, Trade magazine
Box 25
1951, Consumer magazine
Box 25
1951, Consumer newspaper
(2 folders)
Box 25
1934, Consumer newspaper
Box 25
1935, Consumer newspaper
Box 25
1936-1945, Consumer magazine
Box 25
1936, Consumer newspaper
Box 25
1937-1938, Consumer newspaper
Box 25
1945-1946, Consumer and trade magazine
Box 26
1945, Consumer and trade newspaper
(3 folders)
Box 26
1946, Consumer newspaper
(2 folders)
Box 26
1946-1947, Consumer newspaper
Box 26
1947-1949, Consumer magazine
Box 26
1948-1950, Consumer newspaper
Box 26
1936-1944, Consumer newspaper
Box 26
1939-1943, Consumer magazine
Box 26
1944-1946, Consumer and trade newspaper
Box 26
1945-1951, Consumer newspaper
Box 26
1947-1951, Consumer magazine
Box 26
1939, Consumer and trade magazine
Box 27
1939-1940, Consumer newspaper
Box 27
1940, Consumer and trade magazine
Box 27
1946, Consumer magazine
Box 27
1946-1947, Consumer magazine
Box 27
1946, Consumer newspaper
Box 27
1946, Trade magazine
Box 27
1943-1945, Consumer magazine
Box 27
1944-1945, Consumer newspaper
Box 27
1944-1945, Trade magazine
Box 27
1944-1945, Trade newspaper
Box 27
1945, Consumer magazine
Box 27
1945, Consumer magazine
Box 27
1946, Consumer magazine
Box 28
1946-1952, Consumer newspaper
Box 28
1946, Trade magazine
Box 28
1946-1948, Trade newspaper
Box 28
1947, Consumer magazine
Box 28
1947, Trade magazine
Box 28
1948, Consumer magazine
Box 28
1948, Trade magazine
Box 28
1949, Consumer magazine
Box 28
1949-1950, Trade magazine
Box 28
1950, Consumer magazine
Box 28
1951, Consumer magazine
Box 28
1951, Trade magazine
Box 28
1952-1953, Consumer magazine
Box 28
1952, Trade magazine
Box 28
1953, Trade magazine
Box 28
1954, Trade magazine
Box 28
1934, Consumer newspaper
Box 29
1934, Trade magazine (Sal Hepatica)
Box 29
1934, Trade magazine (Rubberset brushes)
Box 29
1935, Consumer magazine (Sal Hepatica)
Box 29
1935, Consumer newspaper
Box 29
1935, Trade magazine (Sal Hepatica)
(2 folders)
Box 29
1935, Trade magazine (Rubberset brushes)
Box 29
1937, Consumer magazine
Box 29
1937, Consumer magazine (Special and Reserve whiskey)
(4 folders)
Box 29
1937, Consumer newspaper (Old Drum whiskey)
Box 30
1937, Consumer newspaper
Box 30
1937, Trade magazine
Box 30
1937, Trade newspaper
Box 30
1938, Consumer magazine
Box 30
1938, Consumer newspaper (Special and Reserve whiskey)
(2 folders)
Box 30
1938, Consumer newspaper
Box 31
1938-1940, Trade magazine
Box 31
1939, Consumer magazine
Box 31
1939-1940, Consumer magazine
Box 31
1939, Consumer newspaper (Old Drum whiskey)
Box 31
1939, Consumer newspaper
Box 31
1939-1940, Consumer newspaper
Box 31
1939-1940, Trade magazine
Box 31
1960, Consumer magazine
Box 31
1960, Consumer newspaper
Box 31
1943-1944, Consumer magazine
Box 32
1944, Consumer magazine
Box 32
1944, Consumer newspaper
Box 32
1944, Trade magazine
Box 32
1944-1945, Trade newspaper
Box 32
1945, Consumer magazine
(3 folders)
Box 32
1945, Consumer newspaper
Box 32
1945, Trade magazine
(4 folders)
Box 32
1946, Consumer magazine
(2 folders)
Box 33
1946-1948, Consumer newspaper
Box 33
1946, Trade magazine
(2 folders)
Box 33
1946, Trade newspaper
Box 33
1948, Consumer magazine
Box 33
1948, Trade magazine
Box 33
1949, Trade magazine
Box 33
1950-1952, Consumer magazine
Box 33
1950-1953, Consumer newspaper
Box 33
1952-1957, Trade magazine
Box 33
1953-1955, Consumer magazine
Box 33
1954-1959, Consumer newspaper
Box 33
1959-1960, Consumer magazine
Box 33
1960-1961, Trade magazine
(3 folders)
Box 34
1961, Consumer magazine
Box 34
1961-1965, Consumer newspaper
Box 34
1965-1967, Trade newspaper
Box 34
1962, Consumer magazine
(3 folders)
Box 34
1962, Trade magazine
Box 34
1963, Consumer magazine
(2 folders)
Box 34
1963, Trade magazine
Box 34
1964, Consumer magazine
(2 folders)
Box 34
1964, Trade magazine
Box 34
1965, Consumer magazine
(4 folders)
Box 35
1965, Trade magazine
Box 35
1966, Consumer magazine
(5 folders)
Box 35
1966, Consumer newspaper
(3 folders)
Box 35
1966, Trade magazine
Box 35
1967, Consumer magazine
(1-4 of 8 folders)
Box 35
1967, Consumer newspaper
(5-8 of 8 folders)
Box 36
1967, Trade magazine
Box 36
1968, Consumer magazine
(3 folders)
Box 36
1968, Trade magazine
Box 36
1968-1974, Trade newspaper
Box 36
1969, Consumer magazine
Box 36
1969-1974, Consumer newspaper
Box 36
1969, Trade magazine
(2 folders)
Box 36
1970-1972, Consumer magazine
Box 36
1970-1974, Trade magazine
Box 36
1973-1974, Consumer magazine
Box 36
1935-1940, Consumer magazine
Box 37
1935, Consumer newspaper
Box 37
1935, Trade magazine
Box 37
1936, Consumer newspaper (all-color comics)
(2 folders)
Box 37
1936, Trade magazine
Box 37
1937-1938, Consumer newspaper
Box 37
1937, Trade magazine
Box 37
1937-1940, Trade newspaper
Box 37
1938, Consumer newspaper (all-color comics)
(2 folders)
Box 37
1938, Trade magazine
Box 37
1939-1940, Consumer newspaper
Box 37
1939-1940, Trade magazine
Box 37
1935, Consumer magazine
Box 38
1935-1937, Trade magazine
Box 38
1936, Consumer magazine
Box 38
1937, Consumer magazine
Box 38
1937-1940, Consumer newspaper
Box 38
1937-1940, Trade magazine
Box 38
1938, Consumer magazine
Box 38
1939, Consumer magazine
Box 38
1935, Consumer and trade magazine
(2 folders)
Box 38
1935, Consumer newspaper
(2 folders)
Box 38
1936, Consumer magazine
(2 folders)
Box 38
1936, Consumer newspaper
(2 folders)
Box 38
1937, Consumer magazine
(2 folders)
Box 39
1937, Consumer magazine
Box 39
1937, Consumer newspaper
(2 folders)
Box 39
1938, Consumer magazine
Box 39
1938, Consumer newspaper
Box 39
1938-1939, Consumer magazine
Box 39
1939-1940, Consumer magazine
Box 39
1939, Consumer newspaper
(3 folders)
Box 39
1940, Consumer magazine
Box 39
1940, Consumer newspaper
Box 39
1940-1941, Consumer newspaper
Box 39
1935, Trade magazine
Box 40
1935-1936, Trade magazine (Measured Soap)
Box 40
1936, Consumer magazine
Box 40
1936, Consumer newspaper
Box 40
1936-1937, Trade magazine
Box 40
1937, Consumer magazine
Box 40
1937, Consumer newspaper
(2 folders)
Box 40
1937-1940, Trade magazine (Measured Soap)
Box 40
1938, Consumer magazine
Box 40
1938, Consumer newspaper
(2 folders)
Box 40
1938-1940, Trade magazine
Box 40
1939, Consumer magazine
Box 40
1939, Consumer newspaper
Box 41
1939-1940, Consumer magazine
Box 41
1940, Consumer newspaper
Box 41
1935-1936, Consumer newspaper
Box 41
1935-1940, Trade magazine
Box 41
1936-1939, Consumer magazine
Box 41
1937, Consumer newspaper
(4 folders)
Box 41
1937, Consumer newspaper
Box 41
1938, Consumer newspaper
Box 41
1939, Consumer newspaper
(3 folders)
Box 41
1939-1940, Consumer magazine
Box 42
1939-1941, Consumer newspaper
Box 42
1935-1936, Consumer magazine
Box 42
1935-1940, Consumer and trade newspaper
Box 42
1935-1940, Trade magazine
Box 42
1936, Consumer magazine
(2 folders)
Box 42
1937-1939, Consumer magazine
Box 42
1939-1940, Consumer magazine
Box 42
1935, Consumer newspaper (Crystal White, Ben Hur soap)
Box 42
1935, Consumer newspaper (multiple products)
Box 42
1935-1936, Consumer and trade newspaper (Kirkman's soap)
(2 folders)
Box 42
1935-1937, Consumer newspaper (Octagon soap)
Box 42
1935-1937, Trade magazine (Special Palmolive shampoo)
Box 42
1935-1938, Trade magazine (multiple products)
Box 42
1935-1940, Consumer newspaper (multiple products)
Box 42
1936-1937, Consumer newspaper (Crystal White, Ben Hur soap)
Box 42
1938-1939, Trade magazine (multiple products)
Box 43
1938-1940, Consumer newspaper (Halo shampoo)
Box 43
1938-1940, Consumer newspaper (Octagon soap)
Box 43
1938-1940, Consumer newspaper (Vel detergent)
Box 43
1939, Consumer and trade newspaper (Cue dental liquid, Dr. Caldwell's laxative)
Box 43
1939, Consumer newspaper (Halo shampoo)
Box 43
1940, Trade magazine (multiple products)
Box 43
1943, Consumer magazine
Box 43
1943-1944, Consumer magazine
Box 43
1944, Consumer newspaper
Box 43
1945, Consumer magazine
(2 folders)
Box 43
1946, Consumer magazine
Box 43
1940, Consumer magazine
Box 44
1940, Consumer newspaper
Box 44
1940-1946, Trade magazine
Box 44
1940-1946, Trade newspaper
Box 44
1941, Consumer magazine
(2 folders)
Box 44
1941, Consumer newspaper
(2 folders)
Box 44
1942, Consumer magazine
Box 44
1943, Consumer magazine
Box 44
1944-1945, Consumer magazine
Box 44
1944-1946, Consumer newspaper
Box 44
1945, Consumer magazine
Box 44
1946, Consumer magazine
Box 44
1960, Consumer magazine
Box 44
1932, Consumer newspaper (Wonder Bread)
(4 folders)
Box 44
1937, Consumer newspaper (Wonder Bread)
(4 folders)
Box 45
1937, Consumer newspaper (Wonder Wheat Bread)
Box 45
1937, Consumer newspaper (Certified Bread, Holsum Baby Label)
Box 45
1937, Consumer newspaper (Hostess cakes)
Box 45
1937, Trade magazine (multiple products)
Box 45
1937-1940, Trade magazine (multiple products)
Box 45
1937-1940, Trade newspaper (multiple products)
Box 45
1938, Consumer magazine (Wonder Bread)
Box 45
1938, Consumer newspaper (Wonder Bread)
(4 folders)
Box 45
1938, Consumer newspaper (multiple products)
(4 folders)
Box 46
1938, Consumer newspaper (multiple products)
Box 46
1939, Consumer newspaper (Wonder Bread)
Box 46
1939, Consumer newspaper (multiple products)
Box 46
1940, Consumer newspaper (Wonder Bread)
Box 46
1940, Consumer newspaper (Wonder Bread, Certified Bread)
Box 46
1953, Consumer magazine
(2 folders)
Box 46
1953, Consumer and trade newspaper
Box 46
1953, Trade magazine
(3 folders)
Box 46
1953-1954, Consumer magazine
Box 46
1954, Consumer magazine
(2 folders)
Box 46
1954, Consumer and trade newspaper
Box 47
1954, Trade magazine
Box 47
1955, Consumer magazine
(4 folders)
Box 47
1955-1956, Consumer and trade newspaper
Box 47
1955-1956, Trade magazine
Box 47
1956, Consumer magazine
(2 folders)
Box 47
1956, Consumer newspaper
(2 folders)
Box 47
1956, Trade magazine
Box 47
1957, Consumer magazine
(4 folders)
Box 47
1957-1959, Consumer and trade newspaper
Box 48
1957, Trade magazine
(2 folders)
Box 48
1958, Consumer magazine
Box 48
1958, Trade magazine
Box 48
1959, Consumer magazine
Box 48
1959, Trade magazine
Box 48
1960, Consumer magazine
Box 48
1960, Trade magazine
Box 48
1943, Trade magazine
Box 48
1943-1946, Trade newspaper
Box 48
1944, Consumer newspaper
Box 48
1944, Trade magazine
(2 folders)
Box 48
1945, Consumer magazine
Box 48
1945, Consumer newspaper
Box 48
1945, Trade magazine
(5 folders)
Box 49
1946-1951, Consumer newspaper
Box 49
1946, Trade magazine
(5 folders)
Box 49
1947-1948, Consumer magazine
Box 49
1947, Trade magazine
(3 folders)
Box 49
1948-1949, Trade magazine
Box 49
1950-1951, Trade magazine
Box 49
1969-1973, Consumer magazine (Ambush)
Box 50
1969-1973, Consumer magazine (Tabu)
Box 50
1969, Consumer magazine (Canoe)
Box 50
1970-1973, Consumer magazine (Canoe)
Box 50
1970, Consumer magazine (multiple products)
Box 50
1950-1952, Consumer magazine
Box 50
1950-1951, Consumer newspaper
Box 50
1950-1951, Trade magazine
Box 50
1951, Trade newspaper
Box 50
1952, Consumer newspaper
Box 50
1952-1953, Consumer newspaper
Box 50
1952, Trade magazine
(2 folders)
Box 50
1952-1956, Trade newspaper (multiple products)
Box 50
1953, Consumer magazine
Box 50
1953-1956, Consumer newspaper
Box 50
1953, Trade magazine
Box 50
1954, Consumer newspaper
Box 50
1954, Trade magazine
Box 50
1955, Consumer magazine
Box 50
1955, Trade magazine
Box 50
1956, Consumer magazine
Box 50
1956, Trade magazine
Box 50
1969-1970, Consumer magazine
Box 51
1969-1970, Consumer newspaper
Box 51
1970, Trade magazine
Box 51
1971, Consumer magazine
Box 51
1974, Consumer magazine
Box 51
1974, Consumer newspaper
Box 51
1978, Consumer magazine
Box 51
1978, Consumer magazine (Brava)
Box 51
1978, Consumer magazine (Strada)
Box 51
1978-1979, Consumer magazine (Fiat 128)
Box 51
1978-1979, Consumer magazine (Fiat X 1/9
Box 51
1978, Consumer magazine (multiple products)
Box 51
1979, Consumer magazine (Fiat 128)
Box 51
1978-1979, Consumer magazine (Brava)
Box 51
1978-1979, Consumer magazine (multiple products)
Box 51
1979, Consumer magazine (Fiat 128)
Box 51
1979, Consumer magazine (multiple products)
Box 51
1979, Consumer magazine (Strada)
Box 51
1979-1980, Consumer magazine (Strada)
Box 51
1980, Consumer magazine (Spider, X 1/9)
Box 51
1980, Consumer magazine (multiple products)
Box 51
1943-1944, Consumer magazine
Box 52
1943-1945, Consumer newspaper and magazine
Box 52
1943, Consumer newspaper
Box 52
1944, Consumer magazine
Box 52
1944, Consumer newspaper
(2 folders)
Box 52
1944-1945, Trade magazine
Box 52
1945, Consumer magazine
(2 folders)
Box 52
1945, Consumer newspaper
Box 52
1946, Consumer magazine
(1 of 2 folders)
Box 52
1946, Consumer magazine
(2 of 2 folders)
Box 53
1946-1947, Consumer magazine
Box 53
1946, Consumer newspaper
(4 folders)
Box 53
1946, Trade magazine
(3 folders)
Box 53
1947, Consumer magazine
(3 folders)
Box 53
1947, Consumer newspaper (in Hebrew)
Box 53
1947, Consumer newspaper
(1 of 3 folders)
Box 53
1947, Consumer newspaper
(2-3 of 3 folders)
Box 54
1947, Trade magazine
(3 folders)
Box 54
1948, Consumer magazine
(3 folders)
Box 54
1948, Consumer newspaper
(3 folders)
Box 54
1948, Trade magazine
(2 folders)
Box 54
1948, Trade newspaper
Box 54
1949, Consumer magazine
(3 folders)
Box 54
1949, Consumer newspaper
(2 folders)
Box 54
1949, Trade magazine
(2 folders)
Box 55
1949, Trade newspaper
Box 55
1950, Consumer magazine
Box 55
1950, Consumer newspaper
Box 55
1950, Trade magazine
(2 folders)
Box 55
1950, Trade newspaper
Box 55
1955, Consumer magazine
(2 folders)
Box 55
1955, Consumer newspaper
Box 55
1955, Trade magazine
Box 55
1955, Trade newspaper
Box 55
1956, Consumer magazine
(2 folders)
Box 55
1956, Consumer newspaper
Box 55
1956, Trade magazine
Box 55
1956, Trade newspaper
Box 55
1957, Consumer magazine
(2 folders)
Box 55
1957, Consumer newspaper
Box 55
1957, Consumer newspaper (in French)
Box 55
1957, Trade magazine
Box 56
1957, Trade magazine (in French)
Box 56
1957, Trade newspaper
Box 56
1958, Consumer magazine
Box 56
1958, Consumer newspaper
Box 56
1958, Trade magazine
Box 56
1959, Consumer magazine
(2 folders)
Box 56
1959, Consumer newspaper
(2 folders)
Box 56
1959, Trade magazine
Box 56
1959, Trade newspaper
Box 56
1960, Consumer magazine
(2 folders)
Box 56
1960, Trade magazine
Box 56
1960, Trade newspaper
Box 56
1961, Consumer magazine
(3 folders)
Box 56
1961, Consumer newspaper
(3 folders)
Box 57
1961, Trade magazine
Box 57
1961, Trade newspaper
Box 57
1962, Consumer magazine
(3 folders)
Box 57
1962, Consumer magazine (Canadian)
Box 57
1962, Consumer newspaper
Box 57
1962, Trade magazine
(2 folders)
Box 57
1963, Consumer magazine
Box 57
1963, Trade magazine
Box 57
1952, Consumer magazine
Box 57
1952, Consumer newspaper
Box 57
1952-1954, Trade magazine
Box 57
1953, Consumer magazine
Box 57
1953, Consumer newspaper
Box 57
1954, Consumer magazine
Box 57
1954-1956, Consumer newspaper
Box 57
1955, Consumer magazine
Box 57
1955-1957, Trade magazine
Box 57
1956-1957, Consumer magazine
Box 57
1955-1956, Trade magazine
Box 58
1956, Consumer magazine
(2 folders)
Box 58
1956, Consumer newspaper
Box 58
1956, Trade magazine
(4 folders)
Box 58
1957, Consumer magazine
(2 folders)
Box 58
1957-1959, Consumer newspaper
Box 58
1957, Trade magazine
(6 folders)
Box 58
1958-1959, Consumer magazine
Box 59
1958, Trade magazine
(4 folders)
Box 59
1959, Trade magazine
(4 folders)
Box 59
1959-1960, Trade newspaper
Box 59
1960, Consumer magazine
Box 59
1960, Trade magazine
(3 folders)
Box 59
1961, Consumer magazine
(2 folders)
Box 59
1961, Trade magazine
Box 59
1956, Consumer magazine (Ozalid)
Box 60
1956, Trade magazine (Ozalid)
Box 60
1957, Trade magazine (Ozalid)
Box 60
1957-1959, Consumer magazine (Ozalid, Antara))
Box 60
1958, Trade magazine (Ozalid, Antara))
Box 60
1959, Trade magazine (Ozalid, Antara))
Box 60
1960-1961, Trade magazine (Ozalid)
Box 60
1945, Trade magazine
(2 folders)
Box 60
1945-1946, Trade newspaper
Box 60
1946, Consumer magazine (resin and insulation)
Box 60
1946, Trade magazine (plastics)
(2 folders)
Box 60
1947, Trade magazine (resin and insulation)
Box 60
1947, Trade magazine (plastics)
(2 folders)
Box 60
1948-1952, Consumer magazine (plastics)
Box 60
1948, Trade magazine (resin and insulation)
(2 folders)
Box 60
1948, Trade magazine (plastics)
Box 60
1949, Trade magazine (resin and insulation)
Box 61
1949, Trade magazine (plastics)
Box 61
1950-1957, Consumer newspaper
Box 61
1950, Trade magazine
(2 folders)
Box 61
1950, Trade magazine
Box 61
1950-1952, Trade newspaper (plastics)
Box 61
1951, Trade magazine
(2 folders)
Box 61
1952, Trade magazine (plastics)
Box 61
1952, Trade magazine
(2 folders)
Box 61
1953-1954, Consumer magazine
Box 61
1953, Trade magazine (plastics)
Box 61
1953, Trade magazine
Box 61
1953-1956, Trade newspaper
Box 61
1954, Trade magazine
(2 folders)
Box 61
1955-1956, Consumer magazine
Box 62
1955, Trade magazine
(3 folders)
Box 62
1956, Trade magazine
Box 62
1932-1938, Trade magazine
Box 62
1933-1937, Trade newspaper
Box 62
1935-1946, Consumer newspaper
Box 62
1939-1943, Consumer magazine
Box 62
1941-1947, Trade magazine
Box 62
1948, Trade magazine
Box 62
1949, Trade magazine
Box 62
1950-1953, Trade magazine
Box 62
1955-1957, Trade magazine
Box 62
1955-1958, Trade magazine
Box 62
1956-1960, Consumer magazine
Box 62
1956-1959, Trade magazine
Box 62
1960-1961, Trade magazine
Box 63
1962-1963, Trade magazine
Box 63
1970-1981, Consumer magazine
Box 63
1971-1979, Consumer newspaper
Box 63
1945-1972, Consumer newspaper and magazine (seafood, pizza, Stix)
Box 63
1960-1961, Consumer newspaper and magazine (frozen instant baby food)
Box 63
1964-1966, Consumer newspaper and magazine (Soda Burst)
Box 63
1966-1968, Consumer magazine (Cool Whip)
Box 63
1966-1969, Consumer newspaper (Cool Whip)
Box 63
1968-1970, Consumer newspaper and magazine (Cool 'n Creamy Pudding)
Box 63
1968-1979, Consumer magazine (Orange Plus)
Box 63
1969-1976, Consumer magazine (Orange Plus)
Box 63
1969, Consumer magazine (Cool Whip)
Box 63
1970-1972, Consumer magazine (Cool Whip)
Box 63
1973-1981, Consumer newspaper (Cool Whip)
Box 63
1976-1980, Consumer magazine (Cool Whip)
Box 63
1983-1984, 1994-1995, Consumer magazine (Cool Whip)
Box 63
1932, Consumer magazine
Box 64
1932, Consumer newspaper
Box 64
1934-1935, Consumer magazine
Box 64
1934-1935, Consumer newspaper
Box 64
1935, Consumer magazine
Box 64
1936, Consumer magazine
(2 folders)
Box 64
1936-1937, Consumer newspaper
Box 64
1937, Consumer magazine
Box 64
1937-1950, Trade magazine
Box 64
1938, Consumer magazine
Box 64
1938-1940, Consumer newspaper
Box 64
1939, Consumer magazine
Box 64
1939-1940, Consumer magazine
Box 64
1940, Consumer magazine
Box 64
1940-1941, Consumer newspaper
Box 64
1941, Consumer magazine
Box 64
1942, Consumer magazine
Box 65
1942-1946, Consumer newspaper
Box 65
1943, Consumer magazine
Box 65
1944, Consumer magazine
Box 65
1945, Consumer magazine
Box 65
1946, Consumer magazine
Box 65
1947, Consumer magazine
Box 65
1947-1950, Consumer newspaper
Box 65
1948, Consumer magazine
Box 65
1949, Consumer magazine
Box 65
1950-1951, Consumer magazine
Box 65
1951, Consumer magazine
Box 65
1951-1952, Consumer newspaper
Box 65
1951-1952, Trade magazine
Box 65
1952, Consumer magazine
Box 65
1952-1953, Consumer magazine
Box 65
1953-1954, Consumer and trade magazine
Box 65
1954, Consumer magazine
Box 65
1932-1933, Trade magazine
Box 66
1932-1939, Consumer newspaper
Box 66
1934, Trade magazine
Box 66
1935-1936, Trade magazine
Box 66
1937-1939, Trade magazine
Box 66
1938-1943, Trade newspaper
Box 66
1940-1941, Trade magazine
Box 66
1940-1944, Consumer newspaper
Box 66
1942-1943, Trade magazine
Box 66
1942-1945, Consumer magazine
Box 66
1943, Trade magazine
Box 66
1944-1945, Trade magazine
Box 66
1944-1946, Consumer newspaper
Box 66
1944-1955, Trade newspaper
Box 66
1945-1946, Trade magazine
Box 67
1946-1948, Consumer magazine
Box 67
1946-1948, Trade magazine
Box 67
1947-1950, Consumer newspaper
Box 67
1949-1951, Consumer magazine
Box 67
1949-1951, Trade magazine
Box 67
1951-1952, Consumer newspaper
Box 67
1952-1953, Consumer magazine
Box 67
1952-1953, Trade magazine
Box 67
1953-1955, Consumer newspaper
Box 67
1954-1955, Consumer magazine
Box 67
1954-1955, Trade magazine
Box 67
1944, Consumer magazine
(2 folders)
Box 67
1944-1946, Consumer and trade newspaper
Box 68
1944-1946, Trade magazine
Box 68
1945, Consumer magazine
(3 folders)
Box 68
1948, Consumer magazine
Box 68
1948-1950, Consumer and trade newspaper
Box 68
1948-1949, Trade magazine
Box 68
1949, Consumer magazine
(2 folders)
Box 68
1950, Consumer magazine
(2 folders)
Box 68
1950, Trade magazine
Box 68
1951, Consumer magazine
(2 folders)
Box 68
1951-1953, Consumer newspaper
Box 69
1951, Trade magazine
Box 69
1952, Consumer magazine
(2 folders)
Box 69
1952-1953, Trade magazine
Box 69
1953, Consumer magazine
(2 folders)
Box 69
1954, Consumer magazine
(3 folders)
Box 69
1954-1955, Consumer and trade newspaper
Box 69
1954-1957, Trade magazine
Box 69
1955, Consumer magazine
(2 folders)
Box 69
1956, Consumer magazine
Box 69
1956-1957, Consumer newspaper
Box 69
1957, Consumer magazine
Box 70
1958-1960, Consumer newspaper
Box 70
1959-1960, Consumer magazine
Box 70
1959-1961, Trade magazine
Box 70
1961-1964, Consumer magazine
Box 70
1961-1962, Consumer newspaper
Box 70
1962, Trade magazine
Box 70
1963-1965, Trade magazine
Box 70
1963-1977, Consumer newspaper
Box 70
1965-1971, Consumer magazine
Box 70
1966-1968, Trade magazine
Box 70
1969-1970, Trade magazine
Box 70
1972-1974, Consumer magazine
Box 70
1972-1977, Trade magazine
Box 70
1976-1980, Consumer magazine
Box 70
1978-1980, Trade magazine
Box 70
1932-1941, Trade magazine
Box 71
1955-1963, Trade magazine
Box 71
1979-1982, Consumer magazine
Box 71
1981, Consumer newspaper
Box 71
1932-1939, Consumer magazine
Box 71
1932-1939, Consumer and trade newspaper
Box 71
1938-1949, Trade magazine
Box 71
1940-1941, Consumer magazine
Box 71
1947-1954, Consumer magazine
Box 71
1947-1953, Consumer and trade newspaper
Box 71
1950-1956, Trade magazine
Box 71
1932-1935, Consumer magazine
Box 71
1932-1935, Consumer newspaper
Box 71
1932-1935, Trade magazine
Box 71
1936-1939, Consumer magazine
Box 72
1936, Consumer newspaper
Box 72
1936-1939, Trade magazine
Box 72
1937-1939, Consumer newspaper
Box 72
1940-1943, Consumer newspaper
Box 72
1940-1942, Trade magazine
Box 72
1940-1942, Trade newspaper
Box 72
1940-1941, Trade magazine (Maxwell House tea)
Box 72
1941-1944, Consumer magazine
Box 72
1941, Consumer newspaper
Box 73
1943-1944, Consumer newspaper (Teem tea)
Box 73
1944, Consumer newspaper
Box 73
1945, Consumer magazine
Box 73
1945-1946, Consumer newspaper
Box 73
1945-1949, Consumer newspaper (instant coffee)
Box 73
1945-1959, Trade magazine (instant coffee)
Box 73
1945-1946, Trade newspaper (instant coffee)
Box 73
1946, Consumer magazine
Box 73
1946-1948, Consumer magazine (instant coffee)
Box 73
1947-1948, Consumer magazine
Box 73
1947-1948, Consumer newspaper
Box 74
1947-1948, Consumer magazine (Maxwell House tea)
Box 74
1947, Consumer newspaper (Maxwell House tea)
Box 74
1948, Trade: Salesperson newsletter
Box 74
1949, Consumer magazine
Box 74
1949-1950, Consumer newspaper
Box 74
1949-1950, Trade newspaper
Box 74
1950, Consumer magazine
Box 74
1950-1954, Consumer magazine (instant coffee)
Box 74
1950-1954, Consumer newspaper (instant coffee)
Box 74
1950-1953, Trade newspaper (instant coffee)
Box 74
1950-1952, Consumer newspaper (Maxwell House tea)
Box 74
1951, Consumer magazine
Box 74
1951, Consumer newspaper
Box 74
1952-1954, Consumer magazine
Box 74
1952-1954, Consumer newspaper
Box 75
1952-1954, Trade magazine
Box 75
1952, Consumer magazine (Maxwell House tea)
Box 75
1955-1958, Consumer magazine
Box 75
1955-1958, Consumer newspaper
Box 75
1955-1956, Trade magazine
Box 75
1957-1958, Trade magazine
Box 75
1957, Consumer magazine (instant coffee)
Box 75
1957-1958, Trade newspaper (instant coffee)
Box 75
1958, Consumer newspaper (instant coffee)
Box 75
1958, Trade: Collateral literature
Box 76
1959, Consumer magazine (instant coffee)
Box 76
1959, Consumer newspaper (instant coffee)
Box 76
1959, Trade magazine (instant coffee)
(2 folders)
Box 76
1959, Trade magazine
Box 76
1960-1964, Consumer magazine (instant coffee)
Box 76
1960-1961, Trade magazine
Box 76
1961-1962, Consumer newspaper (instant coffee)
Box 76
1963-1965, Trade magazine
Box 76
1965-1968, Consumer magazine
Box 76
1965-1968, Consumer newspaper
Box 76
1932-1933, Consumer (flattened cereal boxes)
Box 77
1932, Consumer magazine
Box 77
1932-1933, Consumer newspaper
Box 77
1934, Consumer magazine
Box 77
1934-1935, Consumer newspaper
Box 77
1934-1941, Trade newspaper
Box 77
1935, Consumer magazine
Box 77
1935-1939, Trade magazine
Box 77
1936, Consumer magazine
(2 folders)
Box 77
1936, Consumer newspaper
(3 folders)
Box 77
1936-1937, Consumer newspaper (in Hebrew)
Box 77
1937, Consumer magazine
Box 78
1937, Consumer newspaper
(3 folders)
Box 78
1938, Consumer magazine
Box 78
1938, Consumer newspaper
Box 78
1939, Consumer magazine
Box 78
1939, Consumer newspaper
Box 78
1940, Consumer magazine
Box 78
1940, Consumer newspaper
Box 78
1940-1941, Trade magazine
Box 78
1941, Consumer magazine
Box 78
1941, Consumer newspaper
Box 79
1942, Consumer magazine
Box 79
1942-1943, Trade magazine
Box 79
1943, Consumer magazine
Box 79
1943-1944, Consumer newspaper
Box 79
1944-1945, Trade magazine
Box 79
1945, Consumer magazine
(2 folders)
Box 79
1945, Consumer newspaper
Box 79
1946, Consumer magazine
Box 79
1946, Consumer newspaper
Box 79
1947, Consumer magazine
(2 folders)
Box 79
1947, Consumer newspaper
Box 79
1948, Consumer magazine
(2 folders)
Box 80
1948, Consumer newspaper
Box 80
1948, Trade magazine
Box 80
1949, Consumer magazine (Sugar Crisps)
Box 80
1949, Consumer magazine
(2 folders)
Box 80
1949, Consumer newspaper
Box 80
1949, Trade magazine
Box 80
1950, Consumer magazine
(2 folders)
Box 80
1950, Consumer newspaper
(2 folders)
Box 80
1950-1954, Trade magazine
Box 80
1951, Consumer magazine (Sugar Crisps)
Box 80
1951, Consumer magazine
Box 80
1951, Consumer newspaper
(2 folders)
Box 81
1952, Consumer magazine
Box 81
1952, Consumer newspaper
Box 81
1953, Consumer magazine
Box 81
1953, Consumer newspaper
Box 81
1954, Consumer magazine
Box 81
1954, Consumer newspaper
Box 81
1955, Consumer magazine
(2 folders)
Box 81
1955, Consumer newspaper
Box 81
1957, Consumer magazine
Box 81
1957, Consumer newspaper
Box 81
1958-1959, Consumer newspaper
Box 81
1959, Consumer magazine
Box 81
1960-1961, Consumer magazine
Box 81
1960-1964, Consumer newspaper
Box 81
1962, Consumer magazine
Box 81
1963-1965, Consumer magazine
Box 82
1965-1969, Consumer newspaper
Box 82
1966-1969, Consumer magazine
Box 82
1970-1979, Consumer magazine
Box 82
1943-1945, Consumer and trade newspaper
Box 82
1943-1952, Trade magazine
Box 82
1944-1945, Consumer magazine
Box 82
1946-1947, Consumer magazine
Box 82
1946-1948, Consumer and trade newspaper
Box 82
1948-1950, Consumer magazine
Box 82
1932-1934, Consumer magazine
Box 83
1932-1940, Consumer newspaper
Box 83
1932-1933, Trade magazine
Box 83
1934-1936, Trade magazine
Box 83
1935-1936, Consumer magazine
Box 83
1937-1938, Consumer magazine
Box 83
1937-1939, Trade magazine
Box 83
1939, Consumer magazine
Box 83
1940, Consumer magazine
Box 83
1940-1941, Trade magazine
Box 83
1941-1944, Consumer magazine
Box 83
1942-1947, Trade magazine
Box 83
1944-1947, Consumer and trade newspaper
Box 83
1945-1946, Consumer magazine
Box 83
1947-1948, Consumer magazine
Box 83
1948-1949, Consumer and trade newspaper
Box 83
1948, Trade magazine
Box 83
1949, Consumer magazine
Box 83
1949-1950, Consumer newspaper
Box 83
1949, Trade magazine
Box 83
1950-1951, Consumer magazine
Box 83
1950, Trade magazine
Box 84
1951, Consumer newspaper
Box 84
1951-1956, Trade magazine
Box 84
1952, Consumer magazine
Box 84
1952-1953, Consumer newspaper
Box 84
1953-1954, Consumer magazine
Box 84
1953-1954, Consumer newspaper
Box 84
1945-1946, Consumer magazine
Box 84
1945-1946, Consumer newspaper
Box 84
1947, Consumer magazine
Box 84
1947-1948, Consumer newspaper
Box 84
1948-1951, Consumer magazine
Box 84
1949-1959, Consumer newspaper
Box 84
1955-1959, Consumer magazine
Box 85
1957-1958, Trade magazine
Box 85
1959, Trade magazine
Box 85
1960, Consumer magazine
Box 85
1960, Consumer newspaper
Box 85
1960, Consumer and trade newspaper
Box 85
1961, Consumer magazine
Box 85
1961, Consumer newspaper
Box 85
1961, Trade magazine
(2 folders)
Box 85
1961-1962, Trade magazine
Box 85
1962-1965, Consumer magazine
Box 85
1962-1965, Consumer newspaper
Box 85
Bliss
1947-1948, Trade magazine
Box 85
1948-1957, Consumer magazine
Box 85
1949-1957, Trade magazine
Box 85
Brim
1969-1980, Consumer magazine
Box 86
1970-1973, Consumer newspaper
Box 86
1974-1976, Consumer newspaper
Box 86
1977-1980, Consumer newspaper
Box 86
Café Pronto
1939-1961, Consumer and trade newspaper
Box 86
Horizon
1943-1975, Consumer and trade newspaper
Box 86
Mr. Smith's instant coffee
1939-1961, Consumer and trade newspaper
Box 86
Postum
1939-1961, Consumer and trade newspaper
Box 86
Pour-More coffee extender
1943-1975, Consumer and trade newspaper
Box 86
Sanka
1939-1961, Consumer and trade newspaper
Box 86
1943-1975, Consumer and trade newspaper
Box 86
1962-1966, Trade magazine
Box 86
Calumet baking powder
1932-1936, Trade magazine
Box 86
Colonia salt
1947-1951, Consumer and trade magazine
Box 86
D-Zerta
1939-1954, Consumer and trade magazine
Box 86
Franklin Baker's coconut
1932-1934, Trade magazine
Box 86
1935-1945, Trade magazine
Box 86
Jiffy Jelly
1935-1936, Consumer newspaper
Box 86
Ridgeway tea
1948-1949, Consumer newspaper
Box 86
Swans Down flour
1932-1939, Trade magazine
Box 86
1935-1945, Consumer newspaper
Box 86
Toast'Em Pop-Ups
1965-1970, Consumer newspaper
Box 86
1966-1970, Consumer magazine
Box 86
Wigwam syrup
1953-1954, Consumer newspaper
Box 86
1954-1959, Consumer magazine
Box 86
1955-1956, Consumer magazine
Box 87
1957-1958, Consumer magazine
Box 87
1959, Consumer magazine
Box 87
1959-1962, Trade magazine
Box 87
1960, Consumer magazine
Box 87
1961, Consumer magazine
Box 87
1962, Consumer magazine
(2 folders)
Box 87
1962-1972, Consumer newspaper
Box 87
1962, Trade magazine
Box 87
1962-1964, Trade newspaper
Box 87
1963, Consumer magazine
(3 folders)
Box 87
1963, Trade magazine
(2 folders)
Box 87
1964, Consumer magazine
Box 87
1964, Trade magazine
Box 87
1965, Consumer magazine
Box 87
1965, Trade magazine
Box 87
1966-1967, Trade magazine
Box 87
1967-1971, Consumer magazine
Box 87
1968-1972, Trade magazine
Box 87
1975-1979, Consumer newspaper
Box 88
1976-1977, Consumer magazine
Box 88
1978, Consumer magazine
(2 folders)
Box 88
1978-1980, Trade magazine
Box 88
1979, Consumer magazine
(2 folders)
Box 88
1980, Consumer magazine
Box 88
1962, Consumer magazine (Relska vodka)
Box 88
1962, Consumer magazine (Club Cocktails, Harvey's)
Box 88
1962, Consumer magazine (Popov vodka, Bisquit cognac)
Box 88
1962, Consumer newspaper (Relska vodka)
Box 88
1962, Consumer newspaper (Popov vodka, Bisquit cognac)
Box 88
1962-1963, Trade magazine
Box 88
1962-1965, Trade newspaper
Box 88
1963, Consumer magazine (multiple products)
Box 88
1963-1965, Consumer newspaper
Box 88
1964, Consumer magazine (Harvey's, Bell's, Irish Mist)
Box 88
1964, Trade magazine (multiple products)
Box 88
1965, Consumer magazine (McMaster's)
Box 89
1965, Consumer magazine (Irish Mist, Harvey's)
Box 89
1965, Consumer magazine (multiple products)
Box 89
1965, Trade magazine (multiple products)
Box 89
1976-1977, Consumer magazine
Box 89
1976-1977, Trade magazine
Box 89
1977, Consumer magazine
(2 folders)
Box 89
1978, Consumer magazine
(4 folders)
Box 89
1978, Trade magazine
Box 89
1979, Consumer magazine
(4 folders)
Box 89
1979, Trade magazine
Box 90
1980, Consumer magazine
Box 90
1980-1981, Consumer magazine
Box 90
1980, Trade magazine
Box 90
1981-1982, Trade magazine
Box 90
1954-1955, magazine
Box 90
1954-1955, newspaper
Box 90
1955, magazine
(2 folders)
Box 90
1956, magazine
(1-4 of 8 folders)
Box 90
1956, magazine
(5-8 of 8 folders)
Box 91
1956, newspaper
(2 folders)
Box 91
1957, magazine
(1-9 of 10 folders)
Box 91
1957, magazine
(10 of 10 folders)
Box 92
1957-1958, newspaper
Box 92
1958, magazine
(8 folders)
Box 92
1959, magazine
(1-3 of 11 folders)
Box 92
1959, magazine
(4-11 of 11 folders)
Box 93
1959-1960, magazine
Box 93
1959, newspaper
Box 93
1960, magazine
(1-5 of 7 folders)
Box 93
1960, magazine
(6-7 of 7 folders)
Box 94
1960-1961, magazine
Box 94
1960, newspaper
Box 94
1961, magazine
(5 folders)
Box 94
1961-1962, magazine
Box 94
1961, newspaper
(2 folders)
Box 94
1962, magazine
(1-2 of 3 folders)
Box 94
1962, magazine
(3 of 3 folders)
Box 95
1962, newspaper
(6 folders)
Box 95
1963, magazine
(2 folders)
Box 95
1963, newspaper
(7 folders)
Box 95
1964, magazine
(2 folders)
Box 95
1964-1966, newspaper
Box 96
1965, magazine
(2 folders)
Box 96
1966, magazine
(3 folders)
Box 96
1967, magazine
Box 96
1957-1958, Consumer magazine
(2 folders)
Box 96
1957, Trade magazine
(3 folders)
Box 96
1958-1963, Trade newspaper
Box 96
1959-1960, Consumer magazine
Box 96
1959-1961, Consumer magazine
Box 96
1959, Trade magazine
Box 96
1960, Trade magazine
Box 97
1961, Consumer magazine
(4 folders)
Box 97
1961, Trade magazine
(2 folders)
Box 97
1962, Consumer magazine
Box 97
1962-1973, Consumer newspaper
Box 97
1962, Trade magazine
(3 folders)
Box 97
1963, Consumer magazine
Box 97
1963, Trade magazine
Box 97
1964, Consumer magazine
(2 folders)
Box 98
1964-1966, Trade magazine
Box 98
1965, Consumer magazine
(2 folders)
Box 98
1966, Consumer magazine
(4 folders)
Box 98
1967-1968, Consumer magazine
Box 98
1967, Trade magazine
Box 98
1968, Trade magazine
Box 98
1969, Consumer magazine
Box 98
1970-1972, Consumer magazine
Box 98
1971-1972, Trade magazine
Box 98
1973, Trade magazine
Box 98
1953-1954, Consumer magazine
Box 99
1953-1963, Consumer newspaper
Box 99
1954, Trade magazine
Box 99
1955-1956, Consumer magazine
Box 99
1955-1956, Trade magazine
Box 99
1956, Consumer magazine
Box 99
1956-1957, Consumer magazine
Box 99
1956-1958, Trade magazine
Box 99
1958, Consumer magazine
Box 99
1959-1963, Consumer magazine
Box 99
1959-1961, Trade magazine
Box 99
1951-1953, Consumer newspaper
Box 99
1952, Consumer magazine
(2 folders)
Box 99
1952-1954, Trade magazine
Box 99
1953, Consumer magazine
Box 99
1953, Consumer newspaper
(2 folders)
Box 100
1953-1954, Consumer newspaper
Box 100
1954, Consumer magazine
(2 folders)
Box 100
1955, Consumer magazine
Box 100
1955, Consumer newspaper
Box 100
1955-1956, Trade magazine
Box 100
1956, Consumer magazine
(2 folders)
Box 100
1956, Consumer newspaper
Box 100
1957, Consumer magazine
(1 of 3 folders)
Box 100
1957, Consumer magazine
(2-3 of 3 folders)
Box 101
1957, Trade magazine
Box 101
1958, Consumer magazine
Box 101
1958-1959, Consumer and trade newspaper
Box 101
1958, Trade magazine
Box 101
1959, Consumer magazine
Box 101
1959, Trade magazine
Box 101
1960, Consumer magazine
(2 folders)
Box 101
1960-1963, Consumer and trade newspaper
Box 101
1960-1961, Trade magazine
Box 101
1961, Consumer magazine
(2 folders)
Box 101
1961, Trade magazine
Box 101
1962, Consumer magazine
(3 folders)
Box 102
1962-1964, Trade magazine
Box 102
1963, Consumer magazine
(3 folders)
Box 102
1964, Consumer magazine
(4 folders)
Box 102
1964, Consumer newspaper
Box 102
1964-1967, Consumer and trade newspaper
Box 102
1965, Consumer magazine
Box 102
1965, Trade magazine
Box 102
1966, Consumer magazine
(2 folders)
Box 103
1966, Trade magazine
Box 103
1966-1967, Trade magazine
Box 103
1967, Consumer magazine
Box 103
1933-1940, Consumer newspaper
Box 103
1935, Consumer magazine
Box 103
1936, Consumer magazine
Box 103
1936-1941, Trade magazine
Box 103
1937, Consumer magazine
Box 103
1938-1939, Consumer magazine
Box 103
1940-1942, Consumer magazine
Box 103
1948-1951, Consumer magazine
Box 103
1951-1952, Consumer newspaper
Box 103
1951-1953, Trade magazine
Box 103
1952, Consumer magazine
Box 103
1952, Consumer newspaper
Box 104
1952-1956, Trade magazine
Box 104
1953, Consumer magazine
Box 104
1953, Consumer magazine
(3 folders)
Box 104
1954, Consumer magazine
Box 104
1954, Consumer newspaper
Box 104
1954-1956, Trade magazine
Box 104
1955, Consumer magazine
(2 folders)
Box 104
1955-1956, Consumer newspaper
Box 104
1956, Consumer magazine
(2 folders)
Box 104
1956, Consumer newspaper
Box 104
1955-1958, Consumer magazine
Box 105
1955-1958, Consumer newspaper
Box 105
1955-1956, Trade magazine
Box 105
1956, Trade magazine
(7 folders)
Box 105
1958, Consumer magazine
Box 105
1958-1959, Consumer magazine
Box 105
1959, Consumer magazine
(2 folders)
Box 106
1959-1960, Consumer magazine
Box 106
1959, Trade magazine
Box 106
1960, Consumer magazine
(2 folders)
Box 106
1960, Trade magazine
Box 106
1961, Consumer magazine
(3 folders)
Box 106
1961-1963, Consumer newspaper
Box 106
1961, Trade magazine
Box 106
1962, Consumer magazine
(3 folders)
Box 106
1962, Trade magazine
(1 of 3 folders)
Box 106
1962, Trade magazine
(2-3 of 3 folders)
Box 107
1963, Trade magazine
Box 107
1964-1968, Consumer magazine
Box 107
1964-1972, Trade magazine
Box 107
1969, Consumer magazine
Box 107
1971-1974, Consumer newspaper
Box 107
1974-1980, Consumer magazine
Box 107
1951-1953, Consumer magazine
Box 107
1951-1952, Consumer newspaper
Box 107
1952-1964, Trade magazine
Box 107
1953-1954, Consumer newspaper (Parliament)
Box 107
1954, Consumer magazine (Parliament)
Box 107
1955, Consumer magazine (Parliament)
(2 folders)
Box 107
1955-1957, Consumer newspaper (Parliament)
Box 107
1956, Consumer magazine
Box 107
1957, Consumer magazine
(2 folders)
Box 107
1958, Consumer magazine
(2 folders)
Box 108
1959, Consumer magazine (Parliament)
(2 folders)
Box 108
1959-1960, Consumer newspaper (Parliament)
Box 108
1960, Consumer magazine (Parliament)
(2 folders)
Box 108
1961, Consumer magazine (Benson and Hedges)
Box 108
1961, Consumer magazine (Parliament)
Box 108
1961, Consumer magazine (multiple products)
Box 108
1961, Consumer newspaper
Box 108
1962, Consumer magazine (Parliament)
Box 108
1962, Consumer magazine (Benson and Hedges)
Box 108
1962, Consumer magazine
Box 108
1962-1964, Consumer newspaper
Box 108
1963, Consumer magazine
(2 folders)
Box 108
1964, Consumer magazine
Box 108
1965, Consumer magazine (Benson and Hedges)
Box 108
1965-1966, Consumer magazine
Box 108
1950-1966, Consumer magazine
Box 108
1952-1968, Consumer newspaper
Box 108
1968-1979, Consumer newspaper and magazine
Box 108
1972-1974, Consumer magazine
Box 109
1975-1977, Consumer magazine
Box 109
1975-1979, Consumer newspaper
Box 109
1978-1980, Consumer magazine
Box 109
1952-1953, Consumer magazine
Box 109
1953-1954, Consumer newspaper
Box 109
1953-1954, Trade magazine
Box 109
1954-1957, Consumer magazine
Box 109
1965-1969, Consumer magazine
Box 109
1965-1968, Consumer newspaper
Box 109
1970-1978, Consumer newspaper
Box 109
1971-1980, Consumer magazine
Box 109
1979-1980, Consumer newspaper
Box 109
1955-1956, Consumer magazine
Box 109
1956-1969, Consumer newspaper
Box 109
1957, Consumer magazine
Box 109
1958, Consumer magazine
Box 109
1959-1961, Consumer magazine
Box 109
1962-1963, Consumer magazine
Box 110
1964-1966, Consumer magazine
Box 110
1967-1969, Consumer magazine
Box 110
1970-1971, Consumer magazine
Box 110
1970-1980, Consumer newspaper
Box 110
1972-1973, Consumer magazine
Box 110
1974-1976, Consumer magazine
Box 110
1977-1980, Consumer magazine
Box 110
1949, 1960, Consumer magazine
Box 110
1949-1950, Consumer newspaper
Box 110
1951-1952, Consumer newspaper
Box 110
1953-1960, Consumer newspaper
Box 110
1941-1942, Consumer magazine
Box 110
1941-1942, Consumer newspaper
Box 110
1942, Consumer magazine
Box 110
1942-1943, Consumer newspaper
Box 110
1943-1944, Consumer magazine
Box 110
1944-1945, Consumer magazine
Box 111
1944, Consumer newspaper
(2 folders)
Box 111
1945, Consumer newspaper
Box 111
1945-1946, Consumer newspaper
Box 111
1946-1947, Consumer magazine
Box 111
1947-1948, Consumer newspaper
Box 111
1948, Consumer magazine
(2 folders)
Box 111
1949, Consumer magazine
Box 111
1949, Consumer newspaper
Box 111
1950, Consumer magazine
Box 111
1950, Consumer newspaper
(2 folders)
Box 111
1951, Consumer magazine
(1-2 of 5 folders)
Box 111
1951, Consumer newspaper
(3-5 of 5 folders)
Box 112
1952, Consumer magazine
Box 112
1952-1977, Consumer newspaper
Box 112
1953, Consumer magazine
Box 112
1954-1955, Consumer magazine
Box 112
1956, Consumer magazine
Box 112
1957, Consumer magazine
Box 112
1958-1961, Consumer magazine
Box 112
1962-1978, Consumer magazine
Box 112
1962-1967, Consumer magazine
Box 112
1969-1971, Consumer magazine
Box 112
1969-1974, Consumer newspaper
Box 112