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Guide to the David W. Dole ISCI Records, 1969-2004 and undated

Abstract

David W. Dole is a genealogist and former broadcasting and advertising executive (Leo Burnett agency). The Industry Standard Commercial Identification (ISCI) system is a coding system used by television stations and advertisers to identify and track television commericials. The ISCI code consists of and 8-character identifier, four letters (identifying the advertiser) and four numbers (identifying the specific commercial), in the format ABCD1234. Each version of every commercial receives a unique identifier. David Dole is also the author (in the 1990s) of the Publishers Genealogical Coding Service (PGCS), used by librarians and genealogists to codify bibliographic information for obituaries.

The David W. Dole ISCI Records span the years between 1969 and 2004 and document the creation and management of the Industry Standard Commercial Indentification (ISCI) system. The collection consists of press releases, correspondence, pamphlets, clippings, articles, published registers, and technical documents that pertain to the proposal, design and implementation of the ISCI system. Materials pertain to the involvement of the Association of National Advertisers (ANA), the American Association of Advertising Agencies (AAAA), including the purchase of the ISCI system from Dole by the AAAA/ANA in the 1990s, and the replacement of ISCI with a new system, Ad-Id.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
Dole, David W.
Title
David W. Dole ISCI records 1969-2004 and undated
Language of Material
English
Extent
4 Linear Feet, 1700 Items
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

The David W. Dole ISCI Records span the years between 1969 and 2004 and document the creation and management of the Industry Standard Commercial Indentification (ISCI) system. The collection consists of press releases, correspondence, pamphlets, clippings, articles, published registers, and technical documents that pertain to the proposal, design and implementation of the ISCI system. Materials pertain to the involvement of the Association of National Advertisers (ANA), the American Association of Advertising Agencies (AAAA), including the purchase of the ISCI system from Dole by the AAAA/ANA in the 1990s, and the replacement of ISCI with a new system, Ad-Id.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

A miscellaneous

[Some items removed to Oversize Materials, Box 7]

Box 1
AAAA (American Association of Advertising Agencies)
Box 1
Ad-Id
Box 1
Advertising Age

[Some items removed to Oversize Materials, Box 7]

Box 1
ANA (Association of National Advertisers)
Box 1
B miscellaneous
Box 1
C miscellaneous
Box 1
D miscellaneous
Box 1
E miscellaneous
Box 1
F miscellaneous
Box 1
G miscellaneous
Box 1
H miscellaneous
Box 1
History of Dole's ISCI Ownership, 1969-1993
Box 1
I miscellaneous
Box 1
IAA (International Advertising Association)
Box 1
International ISCI
Box 1
ISCI
Box 1
ISCI Registers
Box 1
M miscellaneous

[Some items removed to Oversize Materials, Box 7]

Box 1
N miscellaneous
Box 1
Q miscellaneous
Box 1
R miscellaneous
Box 1
S miscellaneous
Box 1
T miscellaneous
Box 1
TV Answer, Inc.
Box 1
U miscellaneous
Box 1
V miscellaneous
Box 1
WFA (World Federation of Advertisers)
Box 1
1969 July-1990 Dec.
(73 folders)
Box 2
1991 Jan.-1992 Dec.
(24 folders)
Box 3
1993 Jan.-2005 Aug.
(52 folders)
Box 4
1988-1992
Box 5
1994-1998
Box 6
A miscellaneous: American Map Company, map of the principal cities of the world, undated
Box 7
Advertising Age articles, 1986-2002
Box 7
M miscellaneous: Management Science Associates, PcMatching brochures, 1991
Box 7

Historical Note

The Industry Standard Commercial Identification (ISCI) system was created by David W. Dole, an executive in the advertising and broadcasting industries. ISCI was proposed to the American Association of Advertising Agencies (AAAA) and the Association of National Advertisers (ANA) in 1969 and adopted the following year as the standard method of providing unique identifiers for the handling, broadcasting, storage, and retrieval of television commercials. The system was maintained and updated by Dole until 1992, when it was sold to the two trade organizations. In 2007, ISCI was withdrawn from use by AAAA/ANA and replaced with a new system, Ad-Id.

Subject Headings

Related Material

Related Material

for related materials, see also the American Association of Advertising Agencies Records.

Preferred Citation

[Identification of item], David W. Dole ISCI Records, David M. Rubenstein Rare Book & Manuscript Library, Duke University

Provenance

The David W. Dole ISCI Records were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2008 and 2010.

Processing Information

Processed by Ashley Urquhart and Richard Collier, December 2008

Encoded by Richard Collier, February 2009

Finding aid updated by Meghan Lyon, March 2010

Accessions 2008-0217 and 2010-0048 are described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.

This finding aid is NCEAD compliant.