Inventory of the David W. Dole ISCI Records, 1969-2004 and undated

Abstract

David W. Dole is a genealogist and former broadcasting and advertising executive (Leo Burnett agency). The Industry Standard Commercial Identification (ISCI) system is a coding system used by television stations and advertisers to identify and track television commericials. The ISCI code consists of and 8-character identifier, four letters (identifying the advertiser) and four numbers (identifying the specific commercial), in the format ABCD1234. Each version of every commercial receives a unique identifier. David Dole is also the author (in the 1990s) of the Publishers Genealogical Coding Service (PGCS), used by librarians and genealogists to codify bibliographic information for obituaries.

The David W. Dole ISCI Records span the years between 1969 and 2004 and document the creation and management of the Industry Standard Commercial Indentification (ISCI) system. The collection consists of press releases, correspondence, pamphlets, clippings, articles, published registers, and technical documents that pertain to the proposal, design and implementation of the ISCI system. Materials pertain to the involvement of the Association of National Advertisers (ANA), the American Association of Advertising Agencies (AAAA), including the purchase of the ISCI system from Dole by the AAAA/ANA in the 1990s, and the replacement of ISCI with a new system, Ad-Id.

Descriptive Summary

Repository: David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator: Dole, David W.
Title: David W. Dole ISCI Records, 1969-2004 and undated
Language of Material: English
Extent: 4 Linear Feet, 1700 Items
Location: For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

Administrative Information

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Access Restrictions

Collection is open for research.

However, collection may contain materials to which the Acknowledgment of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Browse List of Series

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Alphabetical Files, 1969-2003

(1 box)

A miscellaneous

[Some items removed to Oversize Materials, Box 7]

Box 1

AAAA (American Association of Advertising Agencies)

Box 1

Ad-Id

Box 1

Advertising Age

[Some items removed to Oversize Materials, Box 7]

Box 1

ANA (Association of National Advertisers)

Box 1

B miscellaneous

Box 1

C miscellaneous

Box 1

D miscellaneous

Box 1

E miscellaneous

Box 1

F miscellaneous

Box 1

G miscellaneous

Box 1

H miscellaneous

Box 1

History of Dole's ISCI Ownership, 1969-1993

Box 1

I miscellaneous

Box 1

IAA (International Advertising Association)

Box 1

International ISCI

Box 1

ISCI

Box 1

ISCI Registers

Box 1

M miscellaneous

[Some items removed to Oversize Materials, Box 7]

Box 1

N miscellaneous

Box 1

Q miscellaneous

Box 1

R miscellaneous

Box 1

S miscellaneous

Box 1

T miscellaneous

Box 1

TV Answer, Inc.

Box 1

U miscellaneous

Box 1

V miscellaneous

Box 1

WFA (World Federation of Advertisers)

Box 1

Chronological Files, 1969-2005

(3 boxes)

1969 July-1990 Dec.

(73 folders)

Box 2

1991 Jan.-1992 Dec.

(24 folders)

Box 3

1993 Jan.-2005 Aug.

(52 folders)

Box 4

ISCI Registers, 1988-1998

(2 boxes)

1988-1992

Box 5

1994-1998

Box 6

Oversize Materials

(1 box)

Alphabetical Files

A miscellaneous: American Map Company, map of the principal cities of the world, undated

Box 7

Advertising Age articles, 1986-2002

Box 7

M miscellaneous: Management Science Associates, PcMatching brochures, 1991

Box 7

Historical Note

The Industry Standard Commercial Identification (ISCI) system was created by David W. Dole, an executive in the advertising and broadcasting industries. ISCI was proposed to the American Association of Advertising Agencies (AAAA) and the Association of National Advertisers (ANA) in 1969 and adopted the following year as the standard method of providing unique identifiers for the handling, broadcasting, storage, and retrieval of television commercials. The system was maintained and updated by Dole until 1992, when it was sold to the two trade organizations. In 2007, ISCI was withdrawn from use by AAAA/ANA and replaced with a new system, Ad-Id.